Start with Understanding: Change People's Minds Under Impossible Conditions with Best Selling Author and Wharton School Professor Jonah Berger (#66)

Have you ever wondered how you could change someone’s mind or make something go viral? Jonah Berger shares what works to change people’s minds – even under almost impossible conditions – and how to make things “catch on.” Jonah Berger is a professor at the Wharton School of the University of Pennsylvania and an internationally bestselling author. He is a world-renowned expert on change and on word of mouth, social influence, viral marketing, and how products, ideas, and behaviors ...