Episode 40: “Drugstore Rock ‘n’ Roll” by Janis Martin

A History of Folk Music and 500 Songs

by Andrew Hickey.

Episode 40 Drugstore Rock and Roll by Janice Martin.

Sometimes a novelty act will have real talent, and sometimes the things that can bring you the most success initially can be the very things that stop you from building a career.

In the case of Janice Martin, the female Elvis Presley, those four words were the reason she became successful, and some say they are also the reason she very quickly dropped into obscurity.

There are no books about Janice Martin, who, as far as I can tell, was the first successful female rockabilly artist.

There are no films about her.

There are just a handful of articles in obscure fanzines and pages on unvisited websites to mark the story of a true pioneer of rockabilly music.

But I don't think that the way Janice Martin's career stalled was down to that label at all.

I think it stalled because of misogyny, plain and simple, and I'm going to explain why in this episode.

So, a warning right now.

This will deal in passing with abortion and underage marriage.

If you are likely to to find anything dealing with these things traumatising, please check out the transcript on the podcast website at 500songs.com

to make sure it's something you're comfortable hearing.

I won't be going into those things in any great detail, but sometimes better safe than sorry.

Janice Martin was born in 1940 and spent her years as a child country and western act.

She started playing the guitar when she was only four, holding it upright because she wasn't big enough yet to play it normally, and by the age of eleven she was a regular on the old Dominion barn dance.

This was at a time when the dominant force in country and western music was a series of live variety shows that would be broadcast by different radio stations, and there was a definite hierarchy there.

At the very top of the chain was the grand ole Opry, whose performers, like Roy Aikoff, would absolutely dominate the whole medium of country music.

If you were on the Opri, you were going to be a big star, and you would be heard by everyone.

You'd made it.

Slightly lower than the Opry were shows like the Louisiana Hayride.

The Hayride was for those who were on their way up or on their way down.

Elvis Presley got a residency on the show when he went down too badly on the Opfrey for them to book him again, and Hank Williams started performing on it when he was dropped by the Oprey for drunkenness.

But it also booked acts who weren't quite well known enough to secure a spot on the Oprey, people who were still building their names up.

And then, a rung below the Hayride, were shows like The Old Dominion Barndance.

The Barndance had some big name acts.

The Carter family, Flatten Scruggs, Joe Maphis.

These weren't small town no namers by any means.

But it wasn't as big as The Hayride.

Young Janice Martin was a country singer, pushed into the role by her domineering mother.

But she wasn't massively interested in country music.

She liked the honky tonk stuff.

She liked Hank Williams because he had a little rock to his music.

When you were sad and lonely and have no place to go,

come to see me, baby, and bring along some doe.

And we'll go honky tonking, honky, donkin, honky, tonking, honky, baby.

We

But she didn't like bluegrass, and she was starting to get bored with the slow country ballads that dominated the pop part of the country field.

But luckily, the further down the rungs you got, the more experimental the hillbilly shows could be, and the more they could deviate from the straight formula insisted on by the shows at the top.

Shows like the Opry,

while wildly popular, were also extraordinarily conservative.

The Barn Dance allowed people to try things that were a little different.

Janice Martin was a little different.

She changed her whole style with one twist of a radio dial when she was thirteen.

She was going through the radio stations trying to find something she liked when she hit on a station that was playing Mama He Treats Your Daughter Mean by Ruth Brown.

Mama, this man is lazy,

almost drives me crazy.

Mama, he makes me squeeze him.

Still, my squeeze don't please him.

Mama, my heart is aching.

I believe it's breaking.

Mama, I still thought all that I

She immediately decided that that was what she wanted to be singing.

Black R and B, as she would always put it, not country music.

She immediately incorporated Mama He Treats Your Daughter Mean into her set, and started adding a lot of similar songs.

Not just Ruth Brown's songs, though Brown would would always remain her very favourite, but songs by Laverne Baker and Dinah Washington as well.

This was not normal, even for the small number of country musicians who were playing RB songs.

Generally, the few who did that were performing music originally recorded by male jump band artists like Louis Jordan or Big Joe Turner.

The songs Brown, Baker and Washington recorded were all closer to jazz than to country music, and it's actually quite hard for me to imagine how one could perform Mama He Treats Your Daughter Mean with country instrumentation.

But this was what Janice Martin was doing, and it went down well with the old Dominion Barn Dance audience.

What worried some of them was another change that went along with this.

She started performing in a manner that they interpreted as overtly sexual.

At thirteen and fourteen years old, she was dancing on the stage in a way that was often compared to Elvis Presley, someone she'd never heard of at the time and wasn't that impressed by when she did.

She preferred Carl Perkins.

She wasn't intending to be vulgar or sexual.

It just made no sense to her not to dance while she was singing optempo RB style songs.

As she later said, when I was a little girl doing all those rock and roll moves on the barn dancers, people thought it was cute.

But then, when I was fifteen or sixteen and wearing a ponytail and out there moving like Elvis, a lot of people thought it was vulgar.

But at the time, the crowds at the barn dance shows were still happy to hear this music, however different it was from the country music they were used to.

Martin's big break came when two staff announcers on WRVA, the station that hosted the barn dance, Carl Stutz and Carl Barefoot, brought her a song they'd written, Will You, Will Yum?

your tasty lips.

Away, yum, away, yum, away, yum.

When I'm close to you, all I can do is say we're young, we're you, we're young.

I won't sit with Jim, or dance with Henry, cause it takes my way.

I'm on to round it,

the song itself was not hugely impressive.

It's a standard boogie rhythm country song, and like many second-rate songs of the time, it tries to get itself a little second-hand excitement by name-checking another song.

In this case, it mentions Dancing with Henry, a reference to the wallflower.

But Martin's demo of the song was enough to catch the ear of Steve Scholes, the AR man who had signed Elvis a few months earlier.

And so, in March 1956, aged just 15, Janice Martin was signed to RCA Records, one of the biggest labels in the country.

Scholes wanted to record Will You Will Yum as her first single, but had also suggested that she try writing songs herself.

Her very first attempt at writing a song took her, by her own accounts, 10 or 15 minutes to write, and ended up as the B-side.

It was Drugstore Rock and Roll.

bob bop, jeep up, jumpin', jump, jump, feet keep bobbin', pump, bump, drugstore's root no man.

Rock, bob, jump, up, rock and oh, drugstore on the corner remain.

That's where you find all the beep-bop gang.

The girls do the jeep up and bed the man, jeep-bob hand in hand.

The boys have crew cuts under the hats.

This actually marks something of a turning point in our story, though it may not seem it.

Up to this point, the music we've looked at broadly falls into three categories.

RB and jump band music made by and for black adults.

White country musicians imitating that jump band music and generally aiming it at a younger audience.

And doo-wop music made by and for black teenagers.

Drugstore Rock and Roll is the first record we've looked at, and one of the first records ever made, to deal specifically with the experience of the white teenagers who were now the music's biggest audience, and deal with it from their own perspective.

This is where the 1950s of the popular imagination, lettuce sweaters, crew cuts, ponytails, big skirts, dancing to the jukebox, drinking a malt with two straws, the 1950s of Happy Days and American Graffiti and Archie Comics all starts.

Now in this we have to consider that the micro and the macro are telling us rather different things, and that both parts of the picture are true.

On the one hand, we have a teenage girl writing her first ever song, talking about her own experiences, and doing so in a musical idiom that she loves.

On the other hand, we have a massive corporate conglomerate taking musical styles created by marginalized groups, removing those elements that made them distinctive to those groups, and marketing them at a more affluent, privileged audience.

Both these things were happening at the same time, and we'll see, as we look at the next few years of rock and roll history, how an influx of well-meaning, and often great, individual white artists, making music they truly believed in, and with no racist motives as individuals, indeed, many of them were committed anti-racists, would still, in aggregate, turn rock and roll from a music that was dominated by black artists and created for a primarily black audience into one that was created by and for privileged white teenagers.

Over the next few years, the most popular artists in rock and roll music would go from being black men singing about gay sex and poor white sharecroppers singing about drinking liquor from an old fruit jar, to being perky teenagers singing about sock hops and going steady, and Janice Martin was an early example of this, but she was still ultimately too individual for the system to cope with.

Given that she supposedly moved like Elvis, I say supposedly, because I haven't been able to find any footage of her to confirm this, and had had a similar career path.

RCA decided to market her as the female Elvis.

They got the permission of Elvis and the Colonel to do so, though Martin only ever met Elvis twice and barely exchanged a couple of words with him when she did.

They also got in some of the same people who performed on Elvis's records.

While Elvis's own musicians weren't available, Chet Atkins, who also produced Janice's sessions, and Floyd Kramer were both on most of Janice's early recordings, and came up with a very similar sound to the Elvis records, and on at least some of her records, the Jordanaires provided backing vocals, as they did for Elvis.

The first single, Will You William, backed with Drugstore Rock and Roll, was a hit, and went to number 35 in the pop charts.

It sold three-quarters of a million copies and led to performances on most of the big TV shows, as well as on the Grand Ole Opry.

But the follow-up, Booby-Dooby, a cover of a song we'll be dealing with in a future episode, didn't do quite so well.

So for her third single, they tried to lean into the Elvis comparisons with

a song about Elvis.

My boy, Elvis, real rock, my boy, Elvis, real rock.

Where's bamboo in the Elvis?

Sing for me.

Heartbreak hotel in Brisbane shoes.

He walks away with all my blues.

Take my troubles, take my pain,

load em on that Mr.

Trayman.

She wasn't particularly keen on the song, but she had no control over the material she was given.

Back then, artists on major labels made the records they were told to make, and that was the end of it.

My Boy Elvis was, in fact, only one of a large number of novelty records about Elvis that hit in 1956.

Novelty records were a huge part of the music industry in the 1950s and 60s, and there would not be a trend that would go by without a dozen people putting out records of one kind or another about the trend.

And given that Elvis' rise to stardom was the biggest cultural phenomenon the world had ever seen, it's not surprising that a few record company owners figured that if the kids were interested in buying records by Elvis, they might be tricked into buying records about Elvis too.

A typical example of the form was, I want Elvis for Christmas.

That song was written by two aspiring songwriters, Don Kirshner, who would later become one of the most important music publishing executives in the world, and a young man named Walden Casoto, who would soon change his name to Bobby Darin.

The person impersonating Elvis was a country singer called Eddie Cochran, who we'll be hearing a lot more about soon.

So these novelty records were being released left and right, but very few of them had any success, and Martin's record was no exception.

Not only that, the teenage girl audience who were Elvis' biggest fan base started to resent the marketing which she hadn't chosen herself, comparing her to Elvis.

They were in love with Elvis, and didn't like the comparison.

Janice was selling records, but not quite at the level RCA initially hoped.

They were having trouble building her audience.

That was because in 1956, unlike even a year or so later, record labels had no idea what to do with white rock and roll acts aimed at the team crowd.

There were Bill Haley and Elvis, who were in a league of their own, and there were the Sun Records artists, who could be packaged together on tours and play to the same crowds.

But other than that, rock and roll acts played the Chitlin circuit, and that was black acts for black audiences.

There was a possible solution to this problem, Elvis.

Colonel Parker, Elvis's manager, was a close associate of Steve Scholes, and believed Scholes when he told Parker that Janice Martin was going places.

He wanted to sign Janice to a management contract and promote Elvis and Janice as a double bill, thinking that having a male-female act would be a good gimmick.

But her parents thought this was a bad idea.

Just before she had been signed to RCA, Elvis had very publicly collapsed and been hospitalised with exhaustion through overwork.

For all that Martin's mother was a pushy stage mother, she didn't want that for her daughter, and so the colonel never got to sign Janice, and Janice never got to tour and play to Elvis's audience.

So, since she had come up through the country music scene and had been signed by RCA's country department, she was put on bills with other RCA country artists, like Hank Snow, who made music like this.

in your head

while the organ plays I love you truly

Just let me pretend that I am there

Understandably, Martin's rock and roll style didn't really fit on the bills and the audiences were unimpressed.

No one in RCA or her promotional team knew how to deal with a rock and roll star who wasn't the most massive thing on the charts.

There was not, yet, anywhere to put a mid-range rock and roll star.

But she continued plugging away, making rockabilly records, and slowly building up a fan base for herself.

She even had a screen test with MGM.

the film studio that had signed Elvis up so successfully.

But she had a problem, and one that would eventually cause the end of her career.

A few months before she was signed to RCA, she had got married.

This is less odd than it might now sound.

In the southern US, in the 1950s, it was perfectly normal for people to get married in their early or mid-teens.

We will see a few more stories as the series goes on, where people have married far, far too young.

In some cases, because of abuse by an older man, in other cases, just because teenage hormones had convinced them that they were definitely mature enough, no matter what those old people said.

In this case, she had eloped with a paratrooper, who was stationed in Germany soon after.

She only told her parents about the marriage once her husband had left the country.

So everything was fine.

While she might have been technically married, it wasn't like she was even on the same continent as her husband.

So for all practical purposes, it was exactly as if she was the single, sweet, innocent teenage girl that RCA wanted people to think she was.

And she didn't see the need to tell RCA any different.

What they didn't know couldn't hurt them.

And that was all fine, until her 1957 European tour.

As she was going to be in Europe anyway, her husband asked for a leave of absence and spent 30 days travelling around with her.

And when she got back to the US, she was pregnant.

When she informed RCA, they were furious.

They couldn't have their 17-year-old nation's sweetheart going around being visibly pregnant.

Even though one of the songs they'd chosen for her to record at her first session, Let's Elope Baby, had described her actual experiences rather better than they'd realized.

More is too less.

Elo baby,

the preacher's awaiting and my heart is true.

Standing there smooching in the cold light, saw

And so they came up with what they thought was the obvious solution.

They tried to persuade her to get an abortion, although that was still illegal in the US at the time.

She refused, and the label dropped her.

She started recording for a small label.

She turned down offers from King and Decker Records and instead went with the tiny Belgian label Palette.

But she never had any success, and soon split from her husband.

By nineteen sixty, aged twenty, she was on to her second marriage.

Her second husband toured with her for a while, but soon told her that if she wanted to stay with him, she would have to give up on the music industry.

For the next thirteen years, while she was married to him, she did just that, and her career was over.

But then, after her second marriage ended, she put together a band, Janice Martin and the Variations, and started playing gigs again.

And the woman whose entire life had been controlled by other people, first her mother, then her record label, then her husband, found she liked performing again.

She didn't return to full-time music.

at least at first.

She held down a day job as the assistant manager of a country club in Virginia, but she found that she still had fans, especially in Europe.

In the late 70s, Bear Family Records, a German reissue label that specialises in doing comprehensive catalogue releases by 50s country and rock and roll artists, had put out two vinyl albums collecting everything she'd released in the 50s.

And this was later put together as a single CD set,

one of their first CD releases, in the mid eighties, and she'd become known to a new generation of Rockabilly fans in Europe, as well as building up a new, small fan base in the USA.

So in 1982, she travelled to Europe for the first time since that 1957 tour, and started performing for audiences who, more than anything else, wanted to hear her own song, Drugstore Rock and Roll.

For the last few decades of her life, Janice Martin would regularly tour, even though she hated flying, because she felt she owed it to the fans to let them see her perform.

Her son played drums with her band, and audiences would regularly thrill to Janice, as this woman, who was now a great-grandmother and looked like any other great-grandmother from Virginia, sang her songs of Teenage Rebellion.

Her third marriage, in 1977, was to a man who had been a fan of hers during her first career, and lasted the rest of her life.

She was finally happy, and in 2006 she recorded what was intended to be a comeback album, and she was finally able to fulfil a lifetime ambition and perform on stage with Ruth Brown, singing the song that changed everything for her when she'd heard it more than 50 years earlier.

and oh, Mama,

you treat your daughter be

and mama

you treat your daughter be

He's the meanest man

I've ever seen.

Mama,

you treat your daughter.

That was the first and only time Janice Martin and Ruth Brown would meet and perform together.

Ruth Brown died in late 2006, and Janice's son died in early 2007.

Janice herself died of cancer in September 2007, having outlived the man with whom she had been compared in her teens by more than thirty years, and having lived to see her work embraced by new generations.

There are much worse lives for an Elvis to have had.

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