Ike Perlmutter: Marvel’s empire builder

Former Marvel CEO & Chairman Isaac "Ike" Perlmutter brought Marvel back from the brink of ruin and helped launch the Marvel cinematic universe. He brought Iron Man, The Hulk and The Avengers to our screens, and arguably changed the future of cinema, with a fixation on franchises. BBC business editor Simon Jack and journalist Zing Tsjeng delve into Ike Perlmutter’s backstory, from arriving in the US with only $250 in his pocket to attending premieres in disguise. For more than three decades, the Marvel mogul avoided any public photos – that is, until he helped fund his buddy Donald Trump’s election campaign in 2016 and was caught on camera once more.

Good Bad Billionaire is the podcast exploring the lives of the super-rich and famous, tracking their wealth, philanthropy, business ethics and success. There are leaders who made their money in Silicon Valley, on Wall Street and in high street fashion. From iconic celebrities and CEOs to titans of technology, the podcast unravels tales of fortune, power, economics, ambition and moral responsibility, before inviting you to make up your own mind: are they good, bad or just another billionaire?

Audio for this episode was updated on 20 May 2025.