
Millions After Death and Divorce
In this compelling episode, Charles dives deep with Jeremy Estel, a seasoned entrepreneur and venture capitalist who transformed personal tragedy into extraordinary business success. Jeremy opens up about his journey from losing his father at age seven to building multiple Inc. 500 companies, revealing how failure became his most powerful teacher.
From watching his childhood stability crumble after his father's death to losing $2 million in just four days as a young trader, Jeremy's story showcases the resilience that ultimately led him to become the youngest trader in Fidelity Investments' history. He candidly shares the pivotal moment when he turned down a $600 million offer for his business—only to later sell it for just $6 million after regulatory challenges.
Charles and Jeremy explore a refreshing philosophy on failure, discussing how embracing setbacks as part of your growth story creates the courage to take bigger risks. Their conversation unpacks Jeremy's approach to business losses, personal relationships, and finding fulfillment beyond traditional success markers.
Jeremy's insights shine when he breaks down his coaching methodology, revealing how he helps high-achieving professionals—particularly physicians—move beyond the grind to discover real purpose. He challenges conventional thinking about success, advocating for a shift from external validation to internal fulfillment.
Key Takeaways:
* Learn why treating business failures with curiosity rather than despair creates unexpected opportunities
* Discover how therapy and self-awareness transform personal leadership capacity
* Understand the powerful distinction between outward success and genuine fulfillment
* Master the negotiation strategy of listening first to identify others' true needs
* See why purpose—not just profit—creates sustainable business and life satisfaction
Head over to podcast.iamcharlesschwartz.com to download your exclusive companion guide, designed to guide you step-by-step in implementing the strategies revealed in this episode.
KEY POINTS:
3:30 - The Ripple Effect of Loss: Losing a father at a young age forced the family into instability, highlighting the stark difference between having resources and struggling without them.
10:45 - The Power of Perspective in Business Failure: A $2 million loss in four days became a turning point. Instead of dwelling on failure, shifting the mindset toward learning from it led to a major career breakthrough.
16:15 - Breaking Emotional Barriers: Years of emotional self-protection made vulnerability seem like a weakness. In reality, avoiding it only led to isolation and deeper struggles.
23:22 - Setting the Standard for Future Generations: A therapist’s advice reshaped the understanding of relationships—children mirror what they witness, making it crucial to create a loving, connected environment.
27:40 - The Truth About Success and Imposter Syndrome: Even the most successful people battle self-doubt. The key is pushing forward despite it, recognizing that no one is inherently more capable.
39:00 - Walking Away from a $600M Deal: Turning down a massive offer in hopes of reaching $1 billion led to unexpected legal battles. Instead of a life-changing fortune, the business sold for $6 million.
40:30 - Embracing Failure as the Ultimate Growth Tool: Failure isn’t a setback but a training ground. The most resilient entrepreneurs are those who have lost and come back stronger.
Listen and Follow Along
Full Transcript
Save on family favorites at Safeway.
This week at Safeway, get 4-6 ounce Yoplait yogurt or 5.6 ounce protein yogurt
for the member price of just 39 cents each when you buy 10.
Plus, get 2-pound containers of strawberries for the member price of $4.97 each.
Also, this week at Safeway, get 6-8 ounce Lucerne shredded, sliced, or chunk cheese for $1.97 each
with digital coupon limit for items. Visit Safeway.com or head in store for more deals.
Are you looking for a job or know someone who is? Attend one of the biggest career fairs in Northern California. There will be up to 80 employers at Solano Community College on Thursday, April 10th from 10 a.m.
to 1 p.m. Meet with big-name employers including Kaiser Permanente, BART, Cash Creek, United States Postal Service, UC Davis, Jelly Belly Candy Company, Valero.
Sponsored by Cash Creek, Yochidehi Wintun Nation, Kaiser Permanente, Alpha Media's KUIC Radio, and Solano Community College. Please visit solanoemployment.org for more information.
Hello, everybody. Welcome back to the I Am Charles Ford Show.
On this episode, we are talking to Jeremy Delk. Now, sure, we could talk about the fact that he was a youngest trader on Wall Street, that he's done multiple Fortune 500 exits, but that's not what this one's about.
This one's about the fact that he survived death, he survived divorce, he survived abuse, and still became multimillionaire. We talk about how the only way to succeed is the failure way to success.
Now, I wanted to give you a warning on these. There's an immense amount of cursing from both sides because this is a raw and in-your-face episode.
I'm excited to share it with you. Let's start it now.
Welcome to the I Am Charles Schwartz Show, where we don't just discuss success, we show you how to create it. On every episode, we uncover the strategies and tactics that turn everyday entrepreneurs into unstoppable powerhouses in their businesses and their lives.
Whether your goal is to transform your life or hit that elusive seven, eight, or nine figure mark, we've got the blueprint to get you there. The show starts now.
All right, everybody. Welcome back.
I'm excited about bringing Jeremy on for this one. We're going to talk about success and failure.
Some of the things that I talk about all the time, which is the only way to succeed is to fail. You're one of those people that do it better than anyone I know.
So welcome to the show. Thanks so much, man.
I'm excited to be here. So for the people who don't know who you are, and let's talk about your success first, and then we'll talk about all the failures and all the things that got you to that way.
So tell me why, what makes you unbelievably successful? Yeah. So the CV business card, right? Two Inc.
500 companies, 24th fastest growing was the first one. And then I think this last one was like 120th fastest growing companies, two different businesses inside of four years, which is pretty cool.
Taking companies public, taking them private. it.
We invest in venture capital opportunities, industry agnostic, a lot in healthcare,
have had a lot of success in real estate as well. So we've got some really cool properties down in the Caribbean and some commercial conversions to resi in the States.
So yeah, so investor, venture capitalist, and I speak a little bit and do some podcasts like this. And yeah, that's me.
So I'm curious, did you start out successful?
Like what was your background growing up?
Were you just born with a silver spoon and money came out of your,
or did your dad give you a million dollars
to start your empire?
Where are you?
I wish now.
So no, it's definitely not silver spoon.
So I'm from Kentucky.
I'm talking to you from Lexington today,
but I grew up about an hour away
called Tonka Barge Town, Kentucky,
which is like the bourbon capital of the world.
So super small population. We moved there actually when I was in fourth grade.
We lived in Louisville, which is a bigger city before that. My dad unfortunately passed away when I was young.
So he passed away when I was seven. And he was a mechanic, engine shop, so entrepreneur, but had his own little thing.
And I always talk about this a lot.
You can talk about stability, but you can't teach a kid stability.
And it's hard for them to understand it, right?
Because it's like oxygen.
It's like omnipresent.
Are we stable?
Not stable.
Is there enough oxygen in the room?
Like that type of thing.
But you can really feel instability. So it was definitely the opposite.
So for spring, like we had like a family that loved us and, and, you know, friends and like, you know, aunts and uncles and all that, that nuclear family. And then all of a sudden just went, went away.
So you, you have the loss and that's a whole thought we can kind of dive and understand like and understand how you deal with loss and grief and all those things.
That's one piece, but it's really the ripple effect that you don't really think about that happens after. It went from the three-bed, two-and-a-half-bath house to a smaller house to an apartment to a shittier apartment.
That's those levels. I think no, it was not always successful.
I got an inheritance at 30 grand when I was
turning 17 and that started
my career on Wall Street. And I started day trading and I had massive success and a massive failure very early at age 20.
But I think the drive for me came out of really two main viewpoints, I guess. One is understanding cognizantly like, Hey, um, it sucks not having resources.
Cause that's what we were at. Like besides grieving all that stuff, like now my mom had to go to work and like, we have to figure out how to have aunts and babysitters who can help, you know, look after the two kids, a seven year old and a two year old, um, for a young single mother now so like that was like okay that was a resource or
lack of resource problem let's fix that and make a lot of money right so i think that was like the the motivation piece and i think the other which unfortunately you know i i had experience at a young age um a very hard lesson that we all learn that we're not promised tomorrow so i think that's probably that drive then like the determination point of like, let's just go and take action is probably from that. Cause like, dude, we don't know.
Like who knows after this podcast, what happens? God forbid, right? So I think you just gotta seize every moment and every opportunity and, you know, look at it as a blessing every day. You get to wake up.
Yeah, I agree. People talk about this all the time about being able to succeed your way to success or fail your way to success.
And I always talk about with a child, if you know, cause you've got little ones, if you're sitting there and when your little one was first learning how to walk and maybe the first 10 times she fell and, you know, she landed on her tush and it didn't work out so well. I know you just like every other parent was like, you know what? She's never going to walk.
We're going to buy a wheelchair. That's going to be the end of it.
It doesn't make any sense at all. We sit down and we teach our kids from very, like, just keep doing it.
You're going to learn how to walk. It's just unacceptable to give up.
And I think for a lot of people, they expect that every time they go up to bat, they're going to hit a grand slam. Every time they're going to hit a home run and they're going to crush it.
And that's just not the reality we're, we're brought into. You know, I, very similar to you, I did not, I came from a broken home for different reasons.
You know, you, uh, ran into a little bit of different one. And then I spent eight years in hospice watching people die.
People don't understand how motivating that is to really get going. And I am grateful all the struggles and all the failures because that's what's made me successful.
And there's a lot of people right now who are listening going, wait, what? You know, you're, you're grateful for all this pain. I wasn't grateful at the time that it was happening.
I was like, this sucks. I don't want this i would have it the other way yeah no it's it's so true and it's and it's hard to take and learn the lesson in the moment that's why i tell people like it's okay you don't have to like you know be some fake person that has like some tragedy like okay it's all great like this is meant to be like it's okay to like grieve and like when when i you know lost two million bucks in four days like i drank myself you know to bed every morning woke up with me i was like for like four days and you know i was like okay this ain't fucking fixing it right so like like so so now it's more like all right buddy like cry do it then get yourself through it but just hurry up whatever you punch a ball, just go through because once you realize that none of that's fucking productive, right? It's okay to do it, but just don't dwell on it and be cognizant enough.
Like it just, the more you do that is the longer you're going to delay fixing the damn thing. There's this thing in Judaism, which I'm not religious in any way, shape or form.
It's called Shiva, which means if someone dies, you've got a week. Yeah.
You're not allowed to do anything and everyone shows up and they feed you. And other than wiping your tuchus, they, they do everything for you.
And then after the week, they're like, all right, let's go. Let's get back to it.
Let's get something. So I think there is value in that, but you've talked about some big hits and how to go through it.
You know, you've, you've lost the parent, you've lost a ton of cash. You've, you know, you've run through these hurdles and done these things.
Can you kind of give some people more ideas and dive into those a little bit deeper so that people can understand what loss and failure looks like. And then obviously, because we've just heard that we heard the CV side, right? Like, Hey, fast is growing and I've done this and I trade in and I make all this money and blah, blah, blah.
People always see the end. They don't see the process.
They always see how the end result of the cake. They don't show the years it took to learn how to build, make that cake.
So if you could share some of the trials and tribulations. Yeah.
It's, you know, I always say I'm an overnight success, 25 years in the making. Right.
And, and even when I'm coaching, that's, you know, when I'm coaching clients and talking to them about like what's going on, their challenges, it's not like I'm that smart and I've just read every book and i have all the fucking answers all the answers i have um are you know product of my environment and my experiences and a lot of the the the lessons you really learn that you really keep are the ones that you get your ass kicked and the failures like that's the that's the piece you don't it's hard to learn from the success because you're just patting yourself on the back i I'm a fucking great thing. Let's face it.
Most things, including me and you, there's a massive
amount of luck. Now, I would agree that you make yourself more lucky by the more reps you're doing,
the more things like luck finds you. I think that's a piece, but it's just doing the actions,
kind of going through and then understanding it. So I think the first big lesson is,
I wasn't, I told you I was drinking for four days, you know, in my townhouse that I bought as a college freshman when I lost all that money. And I didn't see the lesson other than, you know, probably two or three years later when, well, the first lesson was I was day trading, lost all that money.
And, but I had a condo, I had all these expenses. So I had a choice.
I could pack it in and go home with my mom or figure it out, buddy, and buck up. So I switched to night school and started doing things.
And I talk about this in the book, but through a series of odd jobs, all of that self-taught chaos, but I was so entrenched in the market, I learned a lot, was like a little bit of a tool that you can't pick up. So think of it like as you played Zelda or playing a legend game or something like that.
It's like another little thing that you pick up on your journey that's going to be valuable to you that you don't maybe know it, but whatever. It's like, hey, I'm a massive failure.
I lost all this money. But that led me to have a conversation to my future boss at Fidelity to make me the youngest trader in Fidelity Invest history.
Right. Um, that was pretty cool.
37 license and before I even graduated college. And it was because I was this young cocky kid, but I had a lot of market knowledge and depth and that was very impressive.
I could kind of go through and do it. So like, that was like one thing you don't ever know how one experience is going to lead to it.
And, you know, one of my, I talk about in the book, my early dreams was to kind of make it to New York. And that's what took me there, was ended up going to Wall Street.
The bigger lesson, and I think this is what people forget about with loss or failure, is you set shiva for five days or whatever the time period is, or seven days, like the three days of me drinking for four, after we go through it, we want to block that shit out because our humans are innately self-protective. Like, fuck, that shit sucked.
Let's not think about that. And I'm definitely not one to look at life in the rear view, but you need to look at those lessons and understand the strength that you have inside is fucking massive.
Because I was the biggest, and everyone of your listening is the same thing. I was the biggest failure ever, and I lost $2 million.
But then I got through it, and I ended up getting a job on Wall Street and going to all these things. So when it was a time for me to start Delkin Enterprises, and I left my high-paying job, which my mom thought I was crazy for, like, dude, you just saved yourself.
What the fuck's wrong with you? But it was the courage. And I asked myself one simple question.
Is there a model or a scenario that if I go out and start my own company, that I will lose $2 million in four days? And the answer was no, there was no, there was no path for me to do that. Yeah.
So if I don't do that and I fucking got through it, what's the worst that can happen? I can always go back and kind of go. So you use that as the fuel and the energy and really the courage to kind of, all right, let's go through and take that next step.
Because the fear is all internal, 100%. It's all what we're telling ourselves and that negative self-talk, I think that's the big driving piece.
Yeah. I think when you're talking about loss and you're talking about failures, you've been around death intimately in your family.
I've lost members of my family and I've been around death immensely. Understanding that you dive into it and you don't live in it every single day, but you don't wash it away.
It's something that you always tap into. It's something that always comes in.
It's always top of mind because there's always a lesson in that. And there's this whole idea that if what you resist persists, and there's times where I am just not firing all four cylinders.
Well, some have six six, but I'm just, as I get older, I lose cylinders. But as we go into that ball game where I'm just not firing and there's part of me that just wants to scream and yell and say, you're a failure and all that.
And I will jump into it and I will sit down and I will, for lack of a term, feed that wolf. And I'm like, okay, what's going on? Where am I failure? Where am I, where do I suck? What have I done? Because it's probably trying to tell me something.
It's probably saying, Hey, you're not prepared for this. You're not prepared for that.
So when someone's going through these, there's very specific tactics and questions I use. When you're going through these type of loss, let's go with the basic financial loss.
And we talked about this before that you're not an entrepreneur until you've lost your first million. When you lose your first million, you're like, Oh, welcome to the club.
Wait till you lose. Okay.
Then once you lose your first eight, then wait till you lose your's entrepreneurship and society's made it all sexy yeah yeah yeah once you lose your first million like oh welcome to the club yes hello it is what it is it's going to happen as entrepreneurs and yeah it's i've been ridden i've rode motorcycles for years we always talk about it you're either in the process there's only two type of riders people have gone down and people going down. If you haven't gone down yet, you will soon.
Don't worry about it. If you haven't lost your first million, don't worry.
You will soon. You will lose it from family betrayal, from partner betrayal, from bad business deals.
You will lose it. Just being understanding that's part of the process.
It is what it is. Just like we talked about the baby falling down and busting her.
But what are some of the questions you immediately address when you're like, okay, I'm in a place where I'm spinning out. I completely don't think I'm enough.
I'm completely failed. What are the ways that you go through? So the first thing I, I try to do is find the humor in a bad thing.
Um, and I turn it into a curiosity. So like you, most people dwell on the thing.
I just got like a bill for a million dollars. i don't know one point let's say this is 1.5 1.7 million for a project or either like it's more than i thought like that sucks but like okay i can just keep staring at it the numbers aren't going to change i keep like wow what am i like and then like oh what am i gonna do and like you can just go down that path or you just like all right well whatever like it's that sucks it's it'll be interesting how this works out and then like you just find it like i mean the secret to being in business is just staying in business like stay alive one more day one more day in business because you know how things happen like oh my gosh like oh i've got nothing and then all of a sudden like literally this happened to me this happened to me uh um two weeks ago i one of the business we invested in um i see the bank accounts but i don't really pay attention and you know he wasn't doing a ton and he changed his business model a little bit and like i kind of literally was about to kind of have a conversation about like hey let's just probably write this business off or i'll sell my equity back for a little bit whatever and he's like hey um you just confirm your wire uh your bank details i'm like why he's like i got a hundred thousand i your bank details.
I'm like, why? He's like, I got 100,000. I'm wiring you for, I'm like, oh, yes, I can confirm.
So like, you just don't know what can I go through. So I turned it into a curiosity of like, this is going to be funny.
This will be interesting how it works out. And then it does.
And that's kind of how it is. So you turn that in that curiosity.
That's how I look at business and investments. I'm a consummate learner and i'm genuinely curious and like to create and understand and have those breakthroughs that's why coaching is so much fun for me because like you know i do it for myself but seeing people have those big breakthroughs of like it just it's magic you see that you're like yeah let's now let's go and it's really them that are doing it so you're just helping them ask those questions it a bit.
It's funny as, cause I've coached for years and help strategize and scale companies. Everyone thinks that you're coaching your client.
You're not, you're coaching you. You just happen to be coaching you the whole time.
And they're like, Oh, this is great advice. I'm like, yes, that is great advice for myself all the time.
You know, this idea of imposter syndrome there there's, I've been on stick four times that I can possibly tell you every time I walk out, I'm like, why are they listening to me? Cause there's always that little fear, right? That's an imposter in the back going. I'm just this poor kid from Hialeah.
What am I doing? Why am I here? So staying curious is important, but when you do with loss specifically, and we're going to get a little dark here, but when you do with death on a high level, especially at such a young age, I found ways to go through it because I was exposed from first to stranger side, because I just watched it so much at hospice. And then when I was actually, when my family members died, I know there's certain things that I've learned that I'll speak about in a second, but what are the things that, you know, when you have death hit you on such an intense level when it was your father, what are the ways that now that's, that's changed you, but also that you can process that? Cause there's people going through massive loss.
Yeah. Well, I mean, the way, I mean, the way I actually process it was, I mean, you know, probably, um, mid six figures of a lot of, a lot of therapy.
Cause I didn't, I, I, I did it. Um, you know, this actually, I think it's like great, good question.
Cause I don't think I've been asked to that, that specificity. So what a natural instinct to do.
Um, at least what I did was what's the best way to not get hurt again. Right? Like that was the thought, right? Like, how do you, how do you not get hurt? So it goes into like mass, like self-protection mode.
And I did that fucking very successfully for years. The trick, and I can everyone write this down, just have no actual real connection in your life.
Like that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, and you're, and you're good. You will never ever get hurt ever, ever.
Just that's the answer. And that's what I was doing.
So like, so I would have drinking it or I'd go, you know, probably whatever. Some people like drinkers are upset or like want to forget.
Like I would drink to almost feel. It's like I wouldn't allow myself to actually feel.
Because like that shit sucks. Like let's just not feel it.
So it was when like, as opposed to people drink, I was like more like losing inhibitions to let me be vulnerable. So I think that's the piece.
so you have to look at it as nothing is happening to you for you like this is a process is a natural thing just like going you're either down or going down right we are all headed to the same place right different times at checkout but we're all headed to the same place so once you get comfortable with that then i think you have to look the same thing just like a bad business thing it didn't happen to you like my my dad dying wasn't my fault right but there was a period you absolutely thought it was yeah yeah for sure so i think that's the that's the that's the way to to look at like hey understand this is a natural thing understand that your feelings are um okay and it's okay to experience them but like Don't let them define you from that piece. And again, I was clearly joking about not having a meaningful relationship, but my therapist actually said this to me.
And it was the most genius aha thing, because I was fighting it. I'm like, dude, no, I'm good.
I can love people. I can be nice.
I can do that. But I don't want to to get too close or be too vulnerable because then that get hurt.
So the way she framed it for me, which was just like, wow, a ton of bricks was like, this is dark. But like, okay, you've got a kid.
I've got three kids. You've got children.
Imagine, God forbid, something was going to happen to one of your kids in two years, three years, whatever the event is. And it's certain.
It's going to happen. It's a medical thing.
It's an accident, whatever. And they're no longer with you.
You know that's going to happen. So by your logic, Jeremy, should you now stop loving your kid? Or like slow.
Yeah, it blows your mind. He your mind because like of course not but that's what you're saying if you don't want to have a meaningful you know around the relationship so i think that's the um that's the piece of like of course that that's asinine so you would never do that so you have to take that preposterous example to look back and like no let's, let's be vulnerable.
Let's have deep connections and understand that all you can do is control what you can control. And that's your, who you love, how you, how you love, who you are, your character, all those things.
And once you get comfortable with a, who you are as a person and you're like, you're, you're happy, you love yourself, you're up with yourself, then you can start loving others and go from there. Right.
Now I that. You know, you've got individuals who are very, very successful and it's still going against the grain a little bit to talk about it, but how powerful therapy is.
And I've been, I think therapy is the gift you give yourself. And I, very similar to you, I was an individual who was like, Hey, I got hurt.
I'm never gonna let someone else in. I'm gonna build these walls.
And walls are great. They're very good at keeping people out,
but they're also very good at locking you in
and you isolate.
And learning through my own ways
and my own path through therapy
of going that we are worthy of love.
Because the equation's really simple.
Everyone thinks it's,
if I do this, I'll be enough.
And if I'm enough, I'll be worthy of love.
And that's just complete shite.
It's complete and utter garbage.
Because if you think about the person in your life that you love the most and you ask yourself, what does that person have to do to be worthy of my love? What do they have to, you know, or also the answer is nothing. But then when you reverse it and say, okay, what do I have to do to be, and then you'll create this laundry list.
As soon as you can break that pattern, life gets really easy. Um, and so I love that you're, you're strong enough to share about therapy.
One of the things that I ran into with therapy was how fast therapists are to label you, how fast they're going to say, Hey, you're a this, you're a that you're a this. And how fast I wanted to have those as well.
I'm like, Oh yeah, this, I am this because I had an exit strategy. I'm like, Oh yes, I am this type of person.
You can't blame me anymore. I've got my escape versus shit.
I need to work on my stuff. I need that honestly.
And because until you, until you embrace radical forgiveness, until you look in the mirror and say, Hey, you know what? There are people out there who genuinely authentically want to love you as you are, and you don't have to change the ball game. That is a hard thing to do because you're just going to hurt a ton of people.
And that's a hard lesson to learn because you're going to push away some of the greatest gifts that you've ever had in your life. And I can, you know, for those of you who are watching the video, you can see on Jeremy's face, he's experienced that as well.
All done that. We have lost people who we desperately wish we did not lose.
So if you haven't gone through therapy, um, do it now. Just it's, it's, it's, it's a gift you give yourself.
What are the, other than the lessons she gave you, what are some of the other lessons as you, as you've gone through therapy and as you've gone through loss? that's really what this is about how to survive failures how to survive loss and become successful what is another one that just immediately just smacks you in the face like oh wow that okay yeah so i went through a really bad divorce and like that was that was like i was i was doing therapy like intense like two hour sessions every day it was like some deep shit i was going through because i was like go figure obsessive entrepreneur like let's just solve it like let's just absolutely let's just fucking i can't wait a week for this let's fucking hamburger go i probably would have eight hour days if she would have left me but probably wasn't healthy but um i struggled a lot um with because to me a divorce was a pretty big ultimate failure like i mean like big like you you are you like that's like it was so i struggled um if i'm honest with like what are people going to say and think right that was like partly it bigger the longest what took the longest was um my kids like because you've heard this so many times, like parents get divorced when the kids go to college. And like the kids say like, dude, why the fuck didn't you do that earlier? Like we, because they see misery, but you don't know that, right? So, so I was really struggling with that.
So the two things that she told me, because my ex-wife and I, we didn't have like, we weren't like fighting or yelling. It was never never talks but there was just no love or no true connection so i've got you know three kids boy girl boy and she just another thing that was just like dropped the bomb on me like you like what your kids see especially your daughter how they see your relationship with their spouse is the exact thing they're going to emulate absolutely right absolutely so like if if you have a if that's that's the example you want to set and that's like a loveless non-passion joking like i went up my wife and i had a water fight last fucking week i'm like i mean that kind of playfulness is it can it's contagious you see it on the kids and they're kind of going through.
So that kind of reassured me on that piece. And now, and I talk about some stories in the book that really get me choked up of like, you know it was the right decision because you can see your kids so much happier.
So that's number one. But then the secondary piece was like, what are people going to say? And it was through that breakthrough
that really, I think set me free. And I talk about all the time is she, and I say, what I say is like, no one cares about you.
And that seems harsh, but like, they don't, they don't, they, you know, what they care about is them fucking selves. And like, yes, you're divorced and your people know you okay it'll be a thing for a few days or a week, but then like it goes like the new cycle 24 seven.
It just, it just, it cycles through so quickly and you're right. And it does.
So that, that I, and I, and I talk about that now in coaching. So like, yeah, that was my, my fear of like, Oh, what do people want to say? And I, I never looked at it in business.
Cause I always have such confidence in business that you could, you can't beat me. You fucking just can't, I won't work you.
You can't kill me. Like I just will cook.
I'm relentless. You cannot beat me in business.
So I never saw it. Cause I never like, if I've offended someone, I don't give a fuck.
Like I'm just doing me. So I've never saw that piece from a very, what do people think? What will people say until that piece? But it's actually helped me in business as well.
When you kind of like, hey, like I'm doing my right thing. This is my North star.
I know I'm doing this for the right reasons. And that's it.
And you're okay with it. Who cares? And I also think there's going to be times you're going to miss your North star.
None of us are perfect. Some of our times, our characters are going to fail.
We're not going to do what we, you know, the ideal version of us would do. We're going to misfire.
And that that's okay too. And just having an honor with it.
And we talked about it in the beginning of this, where it's like, if you haven't lost a million dollars yet, then yeah, we're probably not going to be doing business together. It just, this is the reality.
And we, we expect the failures. I'd, I would rather hire the person that just lost everything and completely screws up and learn how to come back from that.
Then the person who's never done that because come back stronger and we do it in business versus anywhere else no i i i don't know if we talked um i don't know if we talked about this in the green room or not but like yeah 100 like whenever i'm interviewing um and getting pitched deals like especially these days like later in my life like it's very rare i will invest in someone that hasn't went through a cycle right it's like you just get some scott some Scott, like you, you want some grit. Like you, you, you want, you want that.
Like that's super, super important. Especially where the economy is going now.
You know, it's, we're going to have some bumps. People, it is what it is.
No matter what happens, no matter who, whatever soap opera, be it's the left or the right, whatever you're listening to, we're going to have some bumps and being able to handle that's so important. I'm going to throw you for a, um, a big open-ended question, but we were just having a dialogue last night.
Um, we had a big barrel pick of some really cool, fancy bourbon at some buddies and just great conversation with some good guys. And like, yeah, probably drink too much bourbon, but it's really, really good conversation.
and i'd love to get your thoughts on um where is the future in the next five to ten years um with what's coming with with ai right i mean i'm i we use ai we've spent a lot of money in ai to invest a lot in ai we use ai in our business every day everyone is using ai we put 750 000 last year on a lom that's now like not even worthless anymore because of now that it's moving so quickly. We have a couple of things we're working on.
I think it's the biggest, like in the mentioned sense, like the wheel, right? I think that's how kind of big it is. And I think you can kind of gather for me.
I'm a pretty fucking glass half full optimist guy. And I'm so excited for what it can do and some of the applications we're going for but there is the part of me and like okay you hear like elon talking like yeah the the drone monster robots that just take over and kill everybody right that's i think that's not the the worry for me i mean it's a real concern the concern or question that i'm curious about what do we have 320 350 360 million people
in this country i i think there's a real world um where the haves and have-nots and this like this this you know the separation of this wealth gap i think there's a there's a there's a world but we could be India, I think.
Right?
You look at the mass disparity in wealth.
Just... gap.
I think there's a world where we could be India, I think. You look at the mass disparity in wealth just on the jobs, with robots and AI, just the amount of work we're starting happening in Tesla with manufacturing and stuff.
I'm just really curious on your thoughts. Again, I'm the most glass house full guy, but it's just such a disruptive thing.
I mean, it's the wheel, it's electricity. I mean, it's such this an omnipresent thing that's only going to excel.
And I don't think it's going to excel 20 years from now. I think it's the next five to 10.
So I'd love to get your take on that. Yeah, so I'm not an optimist, nor am I a pessimist.
I'm a realist. I'm like, is it, you know, the glass, is it half empty? It's a glass of water.
Get over it. It depends on how fucking thirsty I am.
If I'm thirsty, then I need more water. If I'm not thirsty, then it's fine.
So I'm very much a realist. And I think one of the things that we go into, as you get into this ball game, you have to talk about, you have to get the soap opera out of the way.
So if you're extremely left-leaning or extremely right-leaning, you need to put that away right now. That's not what we're talking about here.
You need to have conversations that are unchangeable. So, for example, geopolitical.
If you look at birth rates, the birth rates that are happening right now in China are less than what the Jews had during the Holocaust. Period.
And when I talk about birth rates, if you have two children, your birth rate is two. If you have three children, your birth rate is three.
If I have zero children, when you do the difference between you and, you know, if you had two and I had, because I don't want to know, you have three. And if I have none, the answer is 1.5.
In order to sustain a species, you have to have a birth rate of at least two to 2.2 to continue to do that. That hasn't been the case in the modern world for 60 years.
And most of, well, Europe's been 1.8 to 1.6. So no matter what happens, and there's a great guy named Peter Zahan who talks about this in detail.
If you just look at the data, this is the last decade for China. This is the last decade for Russia.
This is the last decade for, um, Germany. This is the last decade for, for Italy.
It's there's this, it is what it is because they stopped
banging 40 to 60 years ago.
Even if we did forced birth camps right now, where
basically we forced women to have babies, you're still
looking at 20 years out.
So no matter what happens, we don't have enough people.
And when you look at this on, on this level.
Yeah.
So when you look at this, like right now we get less
than 4% of our oil from the middle East period.
We get less than 4%.
We do not have enough people to govern the world the way we used to, period.
So even if we wanted to protect the Middle East, which we don't, there's no benefit for us doing that.
We don't have the ability to do it.
Just, it is what it is.
So we have to look at practical numbers.
When you look at like EVs taking over, and I will get back to your question.
When you look at EVs take over, you need four times the amount of lithium that's ever been mined out of
the world in order to make that accomplished. It's not going to happen.
We just don't have the
science for it right now. So when it comes to AI, we're running into, you know, again, Germany's
got the oldest population it's ever had. China's got the oldest population it's ever had.
Italy's
got the oldest population. Russia's got the oldest population.
They're aging out. There's nothing you can do that's going to change that.
We've never dealt with this as a species before. This happened because we industrialized.
We went from agricultural to industrial. And when you go into industrial in this situation, you don't have those little horrible little brats because they're expensive.
You have less of them because you don't need farm workers. And then sooner or later, you're like, we don't want any of them because they're annoying.
So we've had that change as you industrialize. But to answer about AI, we started agricultural.
That's what we did. And then that revolution came in and we didn't have to be hunter-gatherers anymore.
And that changed. There were jobs that were created that had never been thought before.
From there, we went into industrial. And which means bazillions of jobs were wiped out, just completely exterminated on the agricultural side.
Then we went, you know, in industrial. And then we had that.
Then we had the technology boom. And it was like, oh my God, tech's here.
It's going to wipe out jobs. And it did.
It crushed jobs. When I was in college, the job I had was not the job that they were training me for.
So when you come into these things, when you have these era of changes, the technological revolution wiped out industrial based jobs, just crushed them. Look at Amazon, look what it did to Walmart and Sears and all of that.
Crushed them. AI is going to do the same thing.
It is going to exterminate walls of jobs and it's going to create walls of other jobs. What do you think? And I guess that's the heartbeat.
So that's a fair, it's fair, right? They have very good examples with like, especially agricultural revolution and but i just don't i'm trying to look forward to it though like i could see that right and maybe it's easier to see because it's retrospective like okay that was a pivot and this is a new job creation but i just don't see with again with the humanoid robots that are coming and ai i don't know what that because what is it it's like compute like the machines are doing that work so i don't know what that, because what is it? It's like compute.
The machines are doing that work.
So I don't know the jobs.
I mean,
we're looking at from a real estate side,
we're looking at like,
you know,
who any,
any facility that has like grandfathered in high amounts of voltage and
volume.
Like that's those,
those sites are worth a lot of money because like,
that's where it all is.
Data centers in this country,
compute, compute, compute. So like that's, that's just a asset play i don't see the so the job the job yeah anything that's content creative any of that it's over it's absolutely over and you talked about you know five ten years from now no we know we just ran a bunch of stuff through ai with we had a program that because we like we need to do photo shoots is like, no, we don't.
We took photo shoots that I had before we'd load it in the AI. And we're like, well, that just saved me thousands of dollars on photo shoots.
We're just going to use those. And they're just better.
You know, we have, we digitize my voice. So we got podcasts that are automated.
And it sounds like me talking to someone else. Google does that.
We, so those are, those are being eliminated. Those jobs are being exterminated.
But when we go into, so anything creative, it's gone. I think your blue collar workers, the people who can, you know, fix things and plumbers and build things that, that will come back on a high level because we're going to need that, especially here in the United States as the United States, you know, cause we've had nine presidential elections that have elected presidents that are more isolationist than the previous ones.
They're all just isolationists. They don't care anymore about the rest of the world.
So I think where the new jobs will come that we've never even thought of before, but we're running into problems that we've never had before. So there will be massive new jobs to replace nurses and doctors and all that.
But robotics, we're not anywhere near that. If you have any doubt on that, I mean, we're recording this in 2025, I think at this point, um, recording this 2025, go into chat GPT and play the game of 20 questions, which is if you don't know what the game of 20 questions is to
say, Hey, I'm thinking of an animal. And it'll say, is it a mammal? And four seconds later,
it's going to ask you again, is it a mammal? You're like, Oh my God, it's just not there yet.
Now in two, three years from there, absolutely. But when we had this fear about technological revolution, look at the people who made all this money on Bitcoin or crypto or trading at home.
You know, you did this. You were a trader.
If I told you a guy could sit in his PJs at home and do seven, eight figures. If I told you that 20, 30 years ago, you're like, you're out of your mind.
Now that's normal. I'm working on with another guy who's going to come on the podcast.
He has a robot that does forex so for those who's playing at home forex is for an exchange you're trading currencies you're allowed to do a very high leverage he built a robot he's getting six percent a week on it and it's just consistently like clockwork gets 6.3 percent on this one no matter what he's been doing it for like seven eight years and just it just rocket firing like crazy so the idea to be able to make that money and to do those things, if you're walking into it being, okay, I'm afraid of this, then you lose. It's like those people who don't let their kids get on the internet and don't have tablets.
What world are you preparing them for? So I think AI is going to be phenomenal for creating massive amounts of jobs, but it's also going to crush an immense amount of jobs. Yeah.
Yeah. We'll see.
I like you know you're familiar with kurtzwell ray kurtzwell so um it's a good book um old book it's called the singularity is near and like that that's the idea like the whole idea of like you know when man and robot kind of combine in that humanoid type of type of thing and with these nanobots and that that's it that's the idea how to live forever and um i think we've got some you know we've been we're right now we're more divided at least here in the united states than we've been since the civil war that no matter what side you're on as you pull away rights from a person and you take away something that they used to have as a right um which we don't have the bill of rights we have the bill of options or the bill of temporary conveniences because we don't actually have rights. Um, if you don't believe me, go look up 1940s Japanese containment camp for Japanese Americans.
It'll tell you all about your precious bill of rights. We live in a world where we're taking away rights from people.
If you agree with them or don't agree with them and you're forcing your belief upon them, those people ultimately revolt. So in order to get to where we want to get to with the
humanoid and the singularity and all that, you've got to
deal with the fact that 70% of the country's pissed and
they're not going to walk away from this and it's going
to get nasty.
So you also got, you know, Europe in this situation has
a, they're, they're upset with us right now.
And as they pull back, how long do you think Germany, as we destabilize away from them, how long do you think Germany is going to pay for Greece's debt? You're going to go back to what it was 80, 90, a hundred years ago before the world war two, Germany is not going to pay for this stuff for long. So you have a destabilizing of the entire idea, but you know, kind of going back to more of what we're talking about, how to be successful through failure.
When you, you know, we talked about personal loss. We talked about, you know, divorce from parents.
I mean, from your wife, we've talked about the, you know, the loss of, you know, of your dad. What do you do when you have business losses? And what are some of the business losses you've had? Um, I mean, you know, a podcast, um, all, all kinds.
Um, I mean, I, I, I turned down um 600 million dollars for one of my businesses that i was sure i'd get a billion for um ended up getting raided by the fbi fines by the fda and and i sold it for six million so like uh half a billy um loss how do you how do you deal with that what is the ways that you push that it's it's a story i mean it's part it's part of the journey like i mean i i looked at it and and i would do it again which is probably fucking why i'm crazy but um i at that time i was making more money than i could spend i have billionaire friends and we weren't living any differently other than I was chartering my jet and he owned his. That was literally the only difference.
And some hillbilly kid from small town Kentucky, few people get a shot at taking down a billy, like a few people. So that was me, like, fuck it.
What's going to change other than tax bill, whatever? Like what am I going to do? Like, this is my opportunity. Let's go do it.
And I just
punted and, and, uh, kicked it down. So when all that should happened in the moment,
did I feel smart? No, I feel like the biggest idiot ever. But again, if you let time and
reflection guide you and know that there is a lesson come, no, I don't know when you're going to learn it, but there's a lesson that's happened and it's going to come to you.
So for me, in that instance, it's having confidence to know that this too will pass.
If it's really, really good, this too will pass.
If it's really, really bad, this too will pass.
So the lesson on that is that happened. That was an E500 company, disastrous, whatever.
This was right during COVID. Um, actually got an offer for 12 million, but it would have shut down the company and reload.
And I would, I would have cost 120 jobs during a fucking pandemic. Six million wasn't worth that to me.
Right. Like I live in this town.
No way that company is still operating and going and just did a massive renovation. So jobs are saved.
All is right in the world. Six months before all that happened, we had an idea for another company to look at diagnostics and biological age and what have you.
We'd spent a million dollars on equipment. That's how much cash we had.
That equipment had been setting in our warehouse for nine months i don't know if we ever would have fucking set the equipment up but after all this stuff like okay well maybe maybe we should start to look look to pivot that was my second ink 500 company and i think you know talk about when there's failure you don't feel very smart like god i'm an There's this big failure. Yeah.
I'm curious if you've had the similar experience I've had where there was massive success and you turn around and I'm like, I have no idea how this happened. Because there's deals I've closed where I'm like, I'm not that smart.
How is this? So, as you said earlier on, there's a little bit of luck with this. There's a little bit of luck.
It's just putting out there and swinging. Yeah, there's a ton of luck, but no one's any different than you like anyone that you're i mean well maybe elon elon is just he's next level he's not from this world i don't think he's he's he's something different but no one else is any different than you right and i think i've been in the rooms i've been on the stage i've i've been there i've met them i've done deals with them and they're just like you And they took a chant and they had passion and they wanted to make an impact.
And they fucking said no to failure and said, fucking, it ain't going to stop me. It's accepted.
It's part of the process and you know, you can fight it, but you're not going to win. Embrace it and make it part of your, your tool belt.
I think the most powerful lesson I learned in business and scaling and being able to
survive is you don't matter.
And it's nothing personal to anybody out there.
I don't matter.
No one else matters.
And this happened because there were two guys, uh, they both went to Ivy League schools.
Brilliant.
Absolutely brilliant.
And they went and they bought this pickling packing company.
So they pickled, uh, pig's feet and they pickled eggs. And I was like, what the heck? And they bought this company and it was two guys.
And we were, I was 20 something at the time. I come in and run the IT division.
And I was like, dude, it's one computer. What? You don't need us.
He's like, yeah, but we need someone to make sure the computer works. I was like, you make enough money, set up seven computers.
What are you talking about? So I just set up a computer, had a spare one and put everything else in the cloud. We did all that for him.
And I was like, what are you doing here? He's like, well, we bought this company. It was complete caca.
It just wasn't doing well. He goes, but we connected and we, we now distribute our stuff through Costco and all these other places.
And I was like, so what's production look like? He goes, we have these containers and we drop in pig's feet and we drop in eggs and we fill it with the fluid. We seal it up.
We leave it in the warehouse. And I was like, well, what about your product? He was, it pickles.
The longer it's in, the better it is. And I was like, son of a gun.
I was like, do you guys study this or do that? He's like, no, we just saw the deal. We thought it was easy.
And we just went for it. And they're multimillionaires and they ended up selling the company and they made a absolute fortune, but they took themselves out of the equation.
So I think when you're running into this and you're worried about, oh, how am I going to fail? How am I going to survive? How am I going to rebuild? Take your butt out of the equation. Because if you're not scaling, if you look at the numbers, either in your bank account or on your scale, your actual weight scale, that is a result of your discipline and who you are.
You've chosen to get there. If you are a large individual who eats 700 cakes a day and you're wondering why you can't run a triathlon, ta-da.
If you look in the mirror and you're blown away with how you look, that's on you. Same thing with your bank account.
Sitting down, we yield to our fear and we yield to comfort.
And if you can't push through those, you lose just all day, every day.
When you're coaching people and you talked about you've started doing that, what are
your normal clients when they come to you and what are some of the questions you ask
right off the bat?
So because I'm in healthcare, for whatever reason, i have a lot of doctors um that come through because they just they're good at doctoring but suck at business and didn't learn that so that's that's the um that's where it starts and they all come to me for the wrong problems um and like that's part of it like getting them direction like okay what is it because like why, is that really your problem or that what you think the symptom is or kind of going through it? So a lot of it is how to optimize the business and the process where the business runs without you, just to what your point is, like that business is its own entity. And what that allows you to do is get the fuck out of it, right? Like I do.
And like, let the system and the process that you like, let that kind of run. Then you can be whatever you want can do podcasts you can be more creative you can go to real estate you can do other other things so that's the first the first piece that's sadly it's pretty easy for me but like it's a lot of value for them so i do it after we kind of get that piece or in parallel it's a lot of the internal like self-work i just enjoy that right i'm not i enjoy like you know helping people have those breakthroughs way more than business business is fucking easy and i i'm not trying to be no it is you know i'm passive it's just business like yeah but like there's just i really loved seeing like that breakthrough like okay now we got that sorted how are you what are you gonna do i got you all kinds of time now what's your passion what do you and then you you would not imagine most of the time i have no idea i don't know what because they've been running away from the wolf for so long they've been trying to get away from the lion and now they're like what do i do i don't have to run anymore like that's so no you talked about running before you know become a billionaire become a man doing all of that i remember the day that i i first had seven figures in the bank and i was like okay sex wasn better.
Food wasn't better. My car didn't fly.
My health didn't radically better. I was like, son of a gun.
So it just, it doesn't all money, money cannot buy happiness. Money buys options and it buys the ability to do what you want when you want.
And that will give you parts of happiness. But at the same time, you, you're, everything changes.
It gives you options is for what I've said to people. Yeah.
Um, I had a buddy, um, we were doing business. This was in, I was in New York city still.
And he had a line that the only difference between money and not is where you go, how you get there and where you stay when you arrive. And that's pretty accurate, right? Are you driving the kids to fucking Florida in the fucking, back through? Are you taking a PJ to St.
Bart's? I mean, and then staying at a rental. That's it.
Where are you going? And guess what? We've been to St. Bart's.
We've all these great places. If you're there on a yacht, there's someone there on a fucking beach in a tent looking at the same fucking stars for one hundredth thousandth of a price that you fucking paid same stars same experience same experience you know not the same experience but i remember i decided i wanted to be wealthy when i walked i was on a plane i grew up very poor that i walked on a plane and i didn't know what business class was and i saw these people sitting in business class and i'm a decent sized guy so So I'm just over 200 pounds and the seats ended
basically before my shoulders begin. So if you and I are sitting next to each on a plane, one of us is leaving off that flight pregnant.
That's just how big. So for me, when I saw business class, I was like, I don't care what it takes.
I'm doing that. I don't care how much it costs me, what I need to sacrifice.
I am not being jammed up to some complete stranger where him and I are, you know, sharing the sweat. It's gross.
So I agree. I also think that money is an amplifier.
So again, I don't drink, but if you were a jerk and you started drinking, you're going to be a bigger jerk. If you're a goofball and you start drinking, you're going to be a bigger goofball.
Money's the same thing as you go into it. So what are some of the things you're talking about breakthroughs with your clients? What are some of the breakthroughs that you've had where, or one of the processes that you get your clients to have that breakthrough? So, um, first you got to get them aligned with the realization of like, you know, if working more hours, um, and harder was the answer, you would have already been there.
Right. Like, and like, but they don't see that.
Like, so you got to be like, yep. Okay.
Well, cool. That's not the answer.
Or you wouldn't, you wouldn't be here. Well, I think it's because we're taught that, right.
We're taught that from a very beginning, work hard, work hard. You'll make more money that then if that was the case, then the janitor would be a bazillionaire.
So no, that's not the answer. No, for sure.
So, um, usually kind of comes down to trying to diagnose what they perceive their problem is. Right.
And kind of going through that whole process and like, okay, let's fix that because of the business business but then i really start going to the goals like what's because like what's important to you and it's funny that people don't often have that like to me i can tell you right that my family like whatever like my family wants that's fucking what's important to me yeah and legacy of course but like legacy is kind of selfish but also for my family so like that's that's it and that's a knee-jerk answer but so many people don't really know like why am i doing all this what what what is that whole purpose and they feel lost and they they kind of lost themselves and identity in their job in their career and like forget it like think about it right and especially like in the doctors that we we work with that's an easy example they all like they all went through the exact same cycle something in them as a young as a youngster said hey they're obviously very smart but like hey i want to help people get better i don't want to have i want to help sick people that's the basis premise like when the kids are playing doctor like that's the basis premise they went to school medical school all this debt to find out you don't really fucking help people Like, it's like like, it's like, it's, it's like kind of like, so then they go out like, well, fuck that shit. I don't want to do that.
And they go and do 10 years in ER medicine or whatever they do. And they leave and they get into like concierge medicine and cash.
So they, they've now, they've got halfway there. They're now back in there.
They're rejuvenated because they're happy because they're actually helping people. So they've got that.
So they feel purpose. But then after a while, they're like, well, now I'm just chained to my phone.
It's a different thing. Yes, I'm helping people.
It's better, but now I'm kind of changed. So they just lose themselves and then helping them kind of find that working back through like, okay, you are chained up here and this is your thing, but it does not identify.
It doesn't, it doesn't, you know, define you. Like, unless you want to want to leave this forever, but that's hard to do with medical practices because usually it's a person.
So what is your life after this? After you sell it, I can help you sell the thing. I can help you keep it and just have a cash machine.
You don't have to worry about it. What do you do over here? That takes some time.
It takes some time for them to really kind of go through and do that and do that work and they have to do it you can help them and kind of probe and whatever because like but everyone else's you know what my dreams are are fucking different than your dreams and they should be so i can't project my dreams on you like do this i can tell you like hey i got similar ideas or similar parts i want to do and this is what i what's worked for me in sharing those experiences. But yeah, just getting them to kind of dig in.
But it's tough because you've got to build rapport. So the business thing helps me because, okay, maybe I'm smart.
I've got CV and successful. Solve a business problem.
I didn't think that would work. That gives me a lot of authority when they see that.
Like, okay, cool. You want to fucking fix you now? And that's like, that's, that's the fun part.
Yeah. Yeah.
I would, I would say most people have no idea who they are and they don't, you know, there's this great line from the movie, the fight club says, you're not your fucking khakis. So they don't know who you are.
And then I've had, I've worked with a lot of doctors and they're like, Hey, you know, I want to heal sick people. I want to do this thing.
I'm like, cool. Do you want to do that every single day of your life? They're like, no.
I was like, okay, you've just put yourself in a situation where that's your reality. And I think having residual income, having success, picking yourself up from those failures is realizing that there's a bunch of people who are doing seven figures a year who are miserable because most of the time they show up, at least in my world, entrepreneurs don't have bad days.
They have days where they don't have any more days. They're having days where they have a gun.
And the goal is to help pivot them because there's times where they want to discontinue living. It's the nicest way I can say it.
And I'm like, cool, let's do it. They're like, excuse me.
I'm like, a hundred percent, let's do it. They're like, wait, what? I'm like, let's do it.
This life, you don't like it anymore. Let's get rid of it.
And they're like, okay, well, what do I do? I was like, well, first off, do you want to still be married to your husband and your wife? And they're like, what? I'm like, no, let's really, let's do it. If you're saying you're doing it.
What are we going to do? What are we doing? Let's get rid of it. Let's only keep what we want.
With the idea that in five, six months, what you want is going to change. But you don't know who you are and you don't know what your truth is.
We talk about this all the time. Life, imagine most people go to a bar and as you can tell, I don't drink.
They go to the bartender and say, hey, can I have some chocolate milk? And the bartender's like, here's a glass of orange juice. And they're like, no, I'm sorry, can I have chocolate milk? And they know here's three gallons of orange juice.
Now here, okay, can I have a glass of chocolate milk? Here's a hundred thousand gallons of orange juice. That person's never going to be happy because they didn't get their chocolate milk.
Most people have no idea what their chocolate milk is. And understanding that what you think your chocolate milk is today, once you get it, you're going to want something else later.
It's just the nature of the beast. It's, it's part of it.
So if you think a successful business or anything, the process of success is failure of, Hey, I got this. Cool.
This work now, what do I want next? Because if you took a look at your life and my life right now, and you rewinded it 10 years ago and told us what you have right now, 10, 15, 20 years ago, that version of us was like, oh my God, you're a complete amazing. You made it.
You're a God. How did you do that? And then we forget that with here.
Like, oh, well, actually what I really want is this, what I really wanted that. And then when you finally get off that treadmill of if I get this, I will then be happy.
And so I'm just going to be happy now for a dear friend of mine found out that he's got TBI,
which is traumatic brain injury.
He's a former vet.
And he is arguably the happiest individual I know, which is wild to me.
I was like, your brain doesn't work.
It's just wild to me.
Yeah.
Anyway.
So when you do this and you work, what are the, some of the first questions you ask a
client when they say, Hey, I want to have you successful.
What are some of the first questions you asked?
Successful or just like fulfilled? What do you. So I love that you brought that up there's there is it's way different that's way different let's explain that difference real quick for everybody yeah yeah because like you know they everyone has this outwardly um thing of success as what you just described it is um you know hey we you know got this award we hit this revenue number we think that that's what success is but when you hit the mark exactly as you just said 10 years ago and you get there not really that cool so it so that's so working them through that understanding that like hey that's just part of the journey and trying to change that look at like hey this is this is truly not a destination.
We're not going to end up anywhere. We're just going to keep kind of going and progressing.
That helps reframe their idea of success. And I actually use a very similar thing like, hey, five years ago, were you happy? No.
But were you happy if you were, it's like you just kind of work that piece out. The fulfillment piece is what's been a lot of fun because that's a a harder question to ask and that's when you kind of get into like well why did you start doing this right what what's this what what do you want to do after this and that's an interesting question because after they always think about it as this future thing that always is kind of pushing out why isn't after now right i think why why why after why why do we wait and you just change that construct of how we're kind of built like oh i'm going to retire so i worked at 55 like why why why not like there's a great book that friend of mine wrote bill perkins i'll die with zero and it's literally just about like you know give the kids the money now donate to charity now like don't wait you want to make that impact, you can do it now.
So you look at fulfillment and how like the resources, right? Like the money to your point can be used solely for fulfillment. Like that's what, and then you need to figure out what those times are.
Are those experiences or those things or most of the time is experiences with the people they love. And then, okay, then you can start, this goes dark, but negative.
Like, I'm taking my family to Italy next year. I'm sorry, next May.
So two months, something like that. 45 people, going to be super expensive.
It's my 45th birthday. It's not really a weird, it's kind of a weird milestone.
Like, my parents are getting up there. I mean, you just don't know, like, what's going to happen in five more years right so i'm going to have that experience fucking is it is it typical no but it's like give a fuck no i'm gonna i'm gonna kind of do it so getting them to understand what fulfillment is but then to start receiving it earlier and just starting to take it and a lot of time it's just giving them permission to take it giving them because they already they already can do it they just it.
They just, they don't think that it's that right time. And then you, you just start to change that framework.
So I think there's part of that permission is feeling worthy enough, feeling like I'm enough. And, you know, you've gone through, you know, we talked about this before we're on, before we're on camera.
You went through a pretty roof, you know, really intense divorce. How do you sit back and you go, you know what? Not only I get it, I'm learning, I'm healing, I'm doing the therapy, which again, if you don't doing therapy, go do therapy now.
It's a gift to give yourself. It's so unbelievably important.
Uh, there's, and if people are like, oh, it's not, it's not manly to go through therapy. I'm like, I can get you responded to the, you know, tier one operators who have been in therapy.
These are warriors. They're in therapy too.
So if you don't think you're it's, oh, I can't do that. It's not hard.
Okay, princess. So welcome to the club.
But when you're going through that, how do you refine your worth to say, you know what? I have failed in business. I have failed with my kids, with my wife, with all that, where you step back and say, you know what? No, I'm going to have a relationship.
We're going to have to work on fight, or I'm going to be able to do this and, and go to Lee. How do you go through that process of regaining your worth? Well, I think you can't change the past.
I mean, I've tried. If someone knows, Sally, I'll take suggestions, but you can't undo it.
So what we do, these losses and these failures and these mistakes that we make, a lot of times it's, we just dwell on them and we're miserable or whatever. And I think that's a natural thing.
But if you can go and change that to be, okay, use that as a lesson to make sure like, hey, that's not who I want to be. And not overcorrect, but just make that course correction to kind of go back and like, hey, I want to have that meaningful relationship.
I want to be connected. I want to be home for dinner.
I want to do those things. Because once you do it, then you just take action and do it and give yourself that permission to be able to kind of go through.
The other piece is like, okay, you go through a nasty divorce. There's two fucking people in it.
And like, it's very easy to put blame. But you, and this is true with life, with business, deals, whatever.
it's way easier to get to a result and to a negotiation point
and get business or relationships personal
when you just put yourself on the other perspective. And I know that's not so simple, but just understanding like, just like you guys said, why am I having this visceral action? Why is this so important to me? What's their side? What's their truth and understanding? And then if you can do that, it's selfless and kind of going through it.
You can get to a meeting point quite easy. There's a study that, there's a thing, I don't know, it happens in all law schools.
I know what happens at University of Kentucky here. As I think second year of law, they do like moot court.
And they give the prosecution and defense, it's about oranges um and it's an intellectual property dispute and you know it's about ip violations who owns the ip um and they're just fighting over it can't get to an impasse and the moot court goes on for i think three weeks and basically goes to a judge they're both kind of fighting out and and the judge renders a result that's kind of shitty. They basically, neither of them get protection IP, so it's not a free for all.
So they actually lost protection against themselves to everyone else. They had notes of what was important to them inside.
Prosecution had a groundbreaking business idea that can revolutionize um food source with orange pulp right defense had a remarkable technology in defense for fuel with orange peels had they talked there was no dispute right you take the oranges i'll take the peels were fucking golden golden right and we do that in negotiation and there was a i learned negotiation from harvard and we talk about you know this we divide the groups up group a wants this group b wants this but group a doesn't know what group b wants group b doesn't know what they want and you have to negotiate with each other and you do this one-on-ones yeah and one of the worst things you can do in negotiation is talk because other person has already, all their stuff that they've prepared this whole time is stuck in their head. So they're not going to listen to anything you say at all until they get the crap out of their head.
So you walk in and then you're just listening to their pain point. What do they really want? And then just assume, and again, this is the only time I will talk about pronouns.
That's when you start using, you don't use you and use we. It's like, how do we get to get to a point and you you become the same people on the same team to go after a certain thing and like i wrote a book without a called without a plan and like it pisses my staff off but like what you said is a hundred percent right i don't go into i don't prep for meetings i'm not unprepared but i don't prep and like this is how it's going to go because every time it doesn't go that way.
Oh, every time. So like, but it can go better.
You're going in for a distribution deal and it can turn into a merger, right? I mean, you have to be open to it and that's it. So I agree.
A hundred percent going silence is magical. And then you identify their pain, identify what their pain is, identify what they want.
And then in the process of giving them what they want, you get what you want. Happens every single time.
But these are techniques and strategies that most people don't know. And they need to sit down and they need to work with someone.
They need to find a coach. They need to find someone that they can strategize with.
They need to find someone that they can connect with who's been there. And again, if you're searching for someone as you're going through this, find someone who's proven by having failures.
So if people want to track you down and people want to get ahold of you, what is the best way to do that? So I'm Jeremy S. Delk on all socials.
Um, uh, jeremydelk.com. Uh, check out the book.
It's on audible and, um, Barnes and Noble, Amazon, wherever you get books and yeah, reach out. Um, jeremydelk.com.
You can go book a discovery call and you got a really interesting business idea. You're, you're going through something.
Um, you know, if you're just starting out, um, probably not the guy for you. Um, if everything's going really well, not the guy, like I like the dumpster fires and like shit's fucking falling apart.
Like that's, that's fun. I mean, I, I really appreciate you coming out and being so vulnerable and talking about it because there's a bunch of people who will just show you the shiny stuff and there's not authenticity but the people who are actually proven the people who actually have done this oh yeah we've had our we've had our bumps and our bruises and you know i think the biggest takes away are you know get your ego out of the way get there and just keep going understands yeah and just keep fighting the fight and getting back up.
That's right. I really appreciate you.
Thank you so much for coming on. Appreciate it.
Thank you. Hey guys, I hope you enjoyed that episode hearing about Jeremy, who's a father, a husband, an entrepreneur, an investor, an author, a speaker.
He does it all. But more importantly, what he does is he gives.
He gives so much. So if you want to get in touch with him, reach out to jeremyduck.com.
We're going to do follow-ups on this where there was a much longer conversation that happened off camera that we're debating about publishing with you. But for now, thank you guys so much.
I hope you enjoyed the episode. Safe on family favorites at Safeway.
This week at Safeway, get four to six ounce Yoplait yogurt or 5.6 ounce protein yogurt for the member price of just 39 cents each when you buy 10.
Plus, get two pound containers of strawberries for the member price of $4.97 each.
Also, this week at Safeway, get six to eight ounce Lucerne shredded, sliced, or chunk cheese for $1.97 each
with digital coupon limit for items.
Visit Safeway.com or head in store for more deals.