Turning Brows Into a Billion-Dollar Business: Anastasia Soare on Building Anastasia Beverly Hills

Today, Nicole sits down with the woman Oprah crowned “the Queen of Brows,” Anastasia Soare—founder of Anastasia Beverly Hills. Anastasia’s story is the definition of the American Dream: she grew up in communist Romania, came to the U.S. with $0, and built one of the most successful beauty brands in the world—now valued at a reported $3 billion. She shares how she negotiated her first business deals, what financial moves she made before betting on herself, and how she cultivated a celebrity client list that includes Kris Jenner, Jennifer Lopez, and Hailey Bieber. Plus, Nicole and Anastasia play a special round of Bullish or Bearish on today’s hottest beauty trends.

Buy her book, Raising Brows, out now!