#152: This One Change Boosted Booked Calls by 20% // Next Level Pros Podcast

What if I told you that a former country music singer is now helping home service businesses boost their booking rates by up to 20%?

In today's episode, we dive into the story of Same Day AI, an innovative company that's revolutionizing customer service in the trades.

Learn how AI voice agents are not only replacing CSRs but also driving incredible results.

Stick around to find out how you can get the same boost for your business.

Aaron.

Yes, sir.

How do you go from almost becoming a country music star

to becoming the president and CEO of Same Day AI?

I mean, you want the real answer?

I want the real answer.

Yeah, honestly, it was a spiritual thing.

I like hit a crossroads in my life, and it was either I pick up and move to Nashville, like genuinely, seriously,

or pursue business, essentially.

I eventually obviously chose business and went to BYU, studied entrepreneurship specifically, which brought me to where I am now.

But yeah, it was a spiritual thing.

I had been praying about it, talked to my parents, and they're like, you know, is like, is that really your path?

Like, is that really the path you're supposed to go?

Wait, what?

Hold on.

We got to back up.

Okay.

I think I had heard something about you singing, but yeah, go, what?

You were a country music star?

I was definitely not a star, but I love to sing.

Like, it's a passion of mine.

You know, and even today, I do like all the lessons and all that kind of stuff.

He was ripping it in here earlier today.

It was great.

To you, I'm just a man.

To you, you're all I am.

Where the hell am I supposed to go?

I poison myself against something in the orange tells me we're never coming.

Yeah, it's

it's fun, yeah.

But um

Yeah, I love business more and I think I've probably done business longer than than I'm saying for sure.

Did you have the gear?

Did you have like the cowboy hat and the cowboy boots?

Totally.

You did?

Oh, yeah.

Well, I don't really do the hat.

Why not?

Like, I did, I raised cattle in California, and that's not like our style in California.

It's more just like the boots and red wings.

What do you wear on your head?

A cap.

Ball cap.

I just feel like a country star has to have a cowboy hat.

It like adds

if you're from like Oklahoma or Texas or something.

But

so business, you recently started Same Day AI four years ago.

Yep, probably.

So you have a deep background in marketing.

And

so obviously, you know, you had these two passions, marketing, music.

You decided to go more marketing business route.

What are you seeing today?

Obviously, there's all different kinds of AI implications

and implementations

in the world that we live in.

Where are you seeing the greatest value adders when it comes to marketing?

I mean, as far as marketing goes, just like the sheer speed that you can do stuff.

Second ago, you talked about VO, VO3.

Like I can create tons of creative videos and test them all.

Now, the quality is not quite there.

Even with VO3, it's really, really good compared to the previous generation, but still it's not quite there.

But just the fact that I can create all this content.

I think the last time I came and spoke, part of my presentation was

and I pulled up like a couple home service businesses that were doing, I think, 100 plus million a year.

And they had like the same stock images that every other business who's doing $100,000 a year has.

And so, like, the fact that that is not like you shouldn't have that anymore with AI.

Like, you should have great quality content.

Like our images on our website.

Like, I even take pictures of our customers that they send us and say, hey, use this on our website.

And I run it through AI and make it better.

Right.

Hey, guys, it's Chris.

Hey, a lot of you leave comments asking for help.

Do me a real quick favor.

Shoot me a text at 509-374-7554.

That's 509-374-7554.

Shoot me a text.

I'll answer and help you with whatever you need.

Don't worry, I got you back.

Let's go back to the show, baby.

I mean, what you can do, my son actually took him holding a quail bird this morning.

He said, hey, can you put like a giant frog in my hand?

And it was like exact image with this huge toad.

I mean, it's pretty amazing how it just enhances like a real life photo.

It's wild.

I think Facebook or Meta just came out and said that they're going to replace all marketing agencies with AI by 2026 or 27.

Wild, wild.

And I would have to believe that that's mainly for the creative side.

Have you been in?

Have you ran a, I mean, you go through the, even in the last six months, the process of creating a Facebook ad has changed quite a bit.

Yeah.

Like it actually almost requires you.

to obviously create your own creative in terms of like uh words and such but then it's like here's all of our ai suggestions and by the way here's 20 banners that say if you don't try it like your ads will suck you know it's it's crazy i i think i saw a video zuckerberg talking he's like the goal will be you just come and tell us what you want just say i want leads for people that are looking for hvac yeah and and then they'll take it from there and they'll say okay we'll we'll deliver that for 50 bucks a lead fair and you're like yeah and then they're just going to create all the content and targeting and everything else

it's it's pretty wild

pretty yeah i mean the the future is crazy so um so as far as like application today what are like five things that you're going and targeting i mean ai and marketing specifically obviously we talked about creative um one of the things that people really worried about when sort of chat gpt took off is how people might use ai to manipulate people

like in a political sphere but i think deep fakes fakes and that type of thing.

Deep fakes, but also like

writing content that's just insanely more persuasive.

So you have like your image content, then you also have content in terms of like the copy.

And so, I mean, you, if you're not using AI to rewrite your copy, now obviously like there's little cues, like what do you call the little dash or things that people the M dash.

M dash that people cue into.

I only know that word because of chat GPT.

I don't even know what to call it.

So there's still nuances.

Yeah, there's still nuances, but it's getting so much better.

But I mean, obviously there's your copy, but then creating long-form copy.

I mean, if you go Alex Hermosi, if you go watch all of his content, I mean, he'll tell you up and down about creating long-form content, but you can take your idea and then you can create these case studies and everything out of like one idea.

Right.

Other things, I mean, AI has been in ads forever.

Like Google and Facebook have used AI on the back end.

But now, I mean,

I use it just for like ideation in terms of like, who should my audiences be?

You know what I mean?

And then obviously with like the company that with Same Day,

I think the biggest part of marketing is sales.

I think if you can't run ads unless you are selling, like your landing page has to sell, the people that you're getting people in touch to has to sell.

And so obviously we use AI to actually be the salesperson answering phones as it relates to like trade businesses.

But having AI that we teach on how to mirror personalities, how to cue into like little subtle words that people are saying that even the best salesmen aren't even aware of that they do it, but they do.

But now we're training AI to like be the best closer, right?

I mean, the list goes on and on, like what, what it's going to replace.

So tell us about that.

I know there's, there's always a lot of concern around like talking to a robot.

Right.

Like, I mean, that's, that's, as a consumer, my initial knee-jerk reaction is like, I don't want to talk to a robot.

You think of like when you call United Airlines or mic or whatever american airlines and it's like hey i can't get off this plane and it's the original the original ai yeah press one or say this and you say it and like oh we did not understand you like exactly like that's literally what everybody connects with like you know voice ai today yeah and so it's like how do we bridge that gap of fear as a consumer like because because dude i mean i've i've heard your guys's product and you know we have several community members using it and that that type of thing but it's like there is like this inherent consumer reaction that like even if you detect the smallest hint of like operator operator human yeah give me a human give me a human

so how are you seeing people like overcome that and and apply this into the even their business yeah i mean having an ad like a marketing background we do approach it a little bit differently than most anyone else Like, and you've run tons of ads doing solar and whatnot.

You know that sometimes the most ridiculous ad will just blow everything else out of the water.

And we take that approach with AI to not make any assumptions that like, oh, we need to have the most suave voice and everyone's going to use it.

We're like, dude, maybe the most robotic voice or the crappiest voice works best.

I don't know.

So we've set up the platform that you can A-B test.

different agents the same way

you'd A-B test ad content.

And what that's allowed us to do is like

queue into nuances in like different regions or demographics, New Jersey versus Minnesota, like completely drastic differences.

And so

now what we see, like when we started four years ago, old people hated it, young people thought it was cool.

Now it's flipped.

Old people can't tell at all.

Like I can show you video or recording after recording of like their grandkids in the background saying, grandma, that's an AI or that's a robot.

No, it's not.

Shut up.

And then it's like, they're like telling its life story.

And then the young people kind of still catch on.

But I think that indicates a trend of obviously people getting used to it.

But I think eventually people literally won't tell and like i've got a recording here this is an ai that called me wasn't scripted this isn't pre-recorded or told what exactly to say but we had trained it how to leave a voicemail and essentially you know i can play this recording if it comes through on the mic but yeah it'll come through it will basically you'll notice you'll pick up on the little subtle things that the ai chooses to do when it's leaving the voicemail and you'll be like dude that sounds like

What's it like?

Dude, let's hear it, man.

You got a little cliffhanger right here.

Hey guys, it's Chris.

If you're finding value in what you're hearing, go ahead and like and subscribe.

That way people just like you can find this content for free here on YouTube.

Now, let's dive back in the show.

Yeah, speaking of which,

the like AI scammer voices, I created one on VEO3 the other day.

Did you?

It was like a guy from an Indian call center calling a grandma and using like another voice.

And then it cut to like a news anchor.

It's like, grandma, hang up the phone.

This is a guy.

That's incredible.

Here, let's see if this works here.

Your grandson.

Hello, this is Lily from ABC Plumbing.

I was calling to check in on how your most recent service went and to express our gratitude for choosing us for your plumbing needs.

I'd love to ask you a few quick questions about your experience when you have a moment.

I'll try calling again later, but if you'd like to reach out in the meantime, please don't hesitate to contact us.

Thank you and have a great day.

Yeah.

Yeah, I would say there's like some very subtle, like, oh, that's AI, but like there's definitely some very subtle, good human aspects, like the breath.

The breath, the awkwardness.

Right.

Like leaving a voicemail with everyone, you're always thinking in the back of your mind.

This is like what we focused on in this case.

You're always in the back of your mind.

Like, once I say something, I can't take it back.

Right.

And it makes, it makes voicemails come through super weird always, like no matter what.

Right.

Unless it's your homie.

So you see that come through a lot with that AI.

Oh, that's cool.

One of the things I really like about your product is the nuance.

Like you're talking about it's different when you're in, I was just visiting my buddy Paul in Texas and like his CSRs, they have like, you know, they're tech, well, how?

Howdy.

Howdy, y'all.

Whatever.

I know, not howdy, but for sure, y'all, right?

Versus like if you said that in New Jersey, they'd be like, y'all, where are you from?

So I like, I like your product.

I mean, we messed around with it a bunch, but you could create the nuance for the demographic so that it's like dynamic.

Yeah.

And it helps you sell.

Like that, ultimately, that's like our North Star metric is like, how well does it sell?

What's its close rate?

What are your close rates?

Yeah, that's, that's really, I was going to ask the same question, right?

Like, it's, it's like, you know, the biggest fear is a, so you, I went over biggest fear as a consumer.

Now you go biggest fear as a business owner.

It's like, can this actually perform to the same level as a human?

Yeah.

And if it can, like at what percentile?

You know, so I'm interested to know those.

Super important.

But the first thing, so the way that we teach our, like our engineering team and our sales team and everyone who's like making promises, like one of our core values is to be an owner.

And like most people hear that and they say, take ownership for whatever you're doing.

But actually what we try to instill in our team and everyone who's like working on the product, implementing it, whatever, is that when the AI fails or if you mess up with your job and you're an owner of a business, your heart drops.

You like freeze and it feels like your world's going to end.

If you're an employee,

you just get scared that you're getting in trouble by your boss.

Right.

And so we focus on getting the AI to perform and be able to close at a really high rate Because like, if it doesn't, you spend 200 bucks to generate that call.

Right.

Or if someone calls in and they say operator five times, they're going to leave you a bad review.

And like, those are the types of moments that make your heart just drop as a business owner.

Right.

Yeah.

And so now, like, we made the decision a year and a half ago, approximately, to like not backfill our AI with human call centers or contact centers, but just to like grind through.

making all these little nuanced perfections like you heard on that call to the point now the close rate's like in the 90s right yeah really like it depends on the industry but so for like HVAC plumbing electric if you said hey I want an 85% booking rate it's getting you that oh of course yeah wow and it can fluctuate like there's tons of things I mean the same dynamics that affect your human CSR still apply to the AI how does it deal with the one of the biggest things is like okay one thing if they're like hey I my my toilet's overflowing I need you to schedule a service tech to come out there the service tech comes out but what about that area where it's like hey, it's, there's a $69 dispatching fee.

Then how does your AI like overcome those objections?

Because everybody's $69, what do I get for $69?

Yeah.

I mean, there's a lot of ways.

And we take a lot of learning from our customers.

There's a lot of things that we've tested.

But in that specific case, you might hear the AI do, you know, oh, 69 bucks, of course, of course, you know, it's just $69.

Of course, your technician is going to come with everything on their truck ready to fix the problem, replace your HVAC, whatever the

system or whatever the problem is.

Right.

You know, so the fee is there to make sure that, you know, they come with a fully stock truck, like all the typical things that you try to instill into your people.

And maybe some things that you don't.

Like I just got off a call with the guy that runs all the franchises for Mosquito Squad.

Yeah.

And he was like, I use them.

Oh, do you?

I use Mosquito Squad.

Yeah.

He was like, dude, I have never seen.

something like like I've like we can't even get our salespeople to do this right and the AI like it's generative we're not scripting this stuff right so it might say the dispatch fee over objection thing that I said, but it might say something completely different.

And is it like, does it always say that thing that works or is it always dynamic?

You can make it if you really want to, but we definitely don't recommend that.

Because we're training.

Like we literally, so like when a call comes in and someone starts talking, we tell the AI, try to determine what kind of personality this person has based on like the color spectrum that you further to that.

That color code.

And then uptake, you approach it that way.

Wow.

You know, that's incredible.

Yeah.

So is this mainly, are you seeing the success mainly for like business hours uh booking and closing or or after hours across the board yeah i mean i think a lot of people are like oh overflow and after hours let's try it there first yeah but then we have we have companies lots of them that are scaling back typically you see a reduction in overhead within the first month or two of about 60 wow and obviously if it's your overhead then that's during hours after hours you know the whole shebang um

do you have any larger scale businesses that have replaced their CSR completely?

I mean,

I've heard customers say that they have, like they've gone completely.

I wouldn't say that's the norm, nor do we recommend it.

Like we never really coach anyone, especially your service business.

Like we never coach anyone or tell anyone like, hey, replace all your people or whatever.

Yeah.

Yeah.

There's, I'm just, I'm imagining there's when it happens.

You're right.

There's this, there's this funny episode of The Office.

Did you watch The Office?

I have.

Yeah.

You guys will, where Dwight is against Ryan's computer to see who could do the most sales.

It's like this guy versus a computer and Dwight ends up winning.

But that's how I would feel kind of as a CSR, like this machine is

competing with me.

There's a really good podcast.

I think it's Joe Rogan and Zuckerberg.

And Zuckerberg references how like 80% of the U.S.

population in like 1910 worked in agriculture or farming.

Now it's like 6%.

Right.

But like no one really, no one's like, we obviously have a lot of homeless people, but I think the poverty level was way worse then.

Right.

But because of the Industrial Revolution and machinery, machinery, like obviously we get food a lot easier.

And that's just not the case.

Probably the same thing with AI.

And so what we've started to do, and it's definitely required, is we actually will let you guys use it for a couple of weeks.

And then we'll come back and buy lunch for your whole office.

And we'll sit down with your CSRs and actually...

coach them on like, hey, here's a bug or here's a little thing that could be better.

And here's how you go in and coach the AI or teach the AI.

Like you're basically teaching the CSRs how to be the experts.

And could you share your experience?

Like, if you're like a a 20 million, $100 million shop, you've gotten a lot of CSRs, right?

Or they have a lot of CSRs.

So like adding a little bit of AI here and there to test it to see how it works.

If they have all these CSRs, it's not such a big deal.

But when you are like a $3 to $10 million shop and you have like a few CSRs, every single call is so important.

What do you tell those people that are like, hey, I don't know if I should do this.

How do you make the leap?

Yeah.

How do I make the leap?

Yeah.

I mean, what's the call worth, right?

Like what we see, especially with the smaller businesses, is that they are missing still 15 to 20%.

Like I ran a service business before I started this to solve that problem for myself.

So it's like, what's that call worth, right?

How good of an experience is it if you're the guy that goes, that sends everyone to voicemail?

Right.

So, I mean, why, why wouldn't you try it?

At least for overflow, at least for after hours, like let it prove its worth.

And frankly, whenever we sign someone up, we give them their number and we say, break it.

Like, go for it.

Try to break it as much as you can.

How many times of the calls does somebody say, like, are you a robot?

Uh, no one ever says

sometimes people say

operator.

Do you get a lot of that?

Like, hey, I want to talk to a real person.

Yeah, the specific number goes down.

It could be anywhere in like the 20s, the 20 percentile, which we have a lot of different ways to handle that.

Yeah.

Um, oftentimes it's the same thing as like trying to overcome.

So, yeah, how do the agents overcome that, right?

When they're they're being asked to be get off the phone, what do they do?

Yeah, totally.

Um, that's what they say.

Yeah, totally.

Well, here's, sir.

No, you, you can't.

It is dynamic.

Like,

there's, there's one.

So we, we just came out with this really cool feature we call campaigns.

And so we're partners with Angie, which most people use.

Right.

And so once an Angie lead hits, instantly our AI calls them and starts texting that person.

And there was an Angie lead that came in.

The AI calls him, doesn't answer, leaves a voicemail, calls again, leaves a voicemail.

And then after the third attempt, the guy answers.

And he goes through the process of trying to book this roofing job.

And then he's like, wait, are you an ai

yeah

he's like no of course i'm a real person he's like

okay cool let's go ahead and book this and book the job i was like oh shoot might need to go through and fix that but like yeah the ai is really like queuing into the conversation and just trying to keep things moving you know so one of the other things that i wanted to ask you because i'm curious i know you have integrations with service titan right

and so like your

the ability for the ai to book a a call and then schedule the call is right there.

That back end, that back end is so important too.

How do you like dispatch for dollars?

Like how does the, how does the AI

gauge the tech's performance so that they could put the right technician in the right job?

Yeah.

I mean, a lot of people do that.

I mean, especially in Service Titan, people manage that in a variety of ways.

Yeah.

Whether that's just like the CSRs are aware of who's like top performing right now.

Right.

Or they might do it from what we see like through skills.

And so with Service Titan specifically, what we did is we built a backend so that we can sync your technicians and then basically rank them and prioritize them within

the AI itself.

That's the best.

Yeah.

So then we can go through and ask like, and it can queue in on stuff.

So we had a guy, we had one of our customers call in to us really angry because the AI had booked a job same day and they had zero capacity.

Come to find out, we go back and look at it and the customer has sort of hinted at, you know, they were interested in a heat pump and some stuff.

And AI overwrote Service Titan's capacity, said, nope, I'm booking this this afternoon and found a technician and put it there.

And like that tech went out and they made like eight, 10 grand, right?

Or whatever it was.

Crazy.

And so, yeah, we can look at like technician skills, like really all of the same things that the CSRs are taking into consideration.

And then we just host it in our platform to make those decisions.

That's unbelievable because it's not only booking the call, booking, obviously booking the call, it's expensive to acquire a customer.

So like booking the call.

The next step is, okay, after you book the call, are you dispatching for dollars?

Are you getting the right guy out there?

And then also, like, if you have to go to Mrs.

Johnson's house for her membership maintenance and another call comes at the same time for a repair or replace, it has to prioritize the replace, right?

Because that's where the money is.

Mrs.

Johnson could obviously wait a little bit or tomorrow.

And it'll ask questions like

very naturally, you know, to find out how old the system is and get all that warranty information.

We can look at, especially if you're on service titan, we can look at things like your membership status and do I need to charge fees?

What is the right fee?

Obviously, it's aware of like basic things like what time of day is it in order to cover like the right dispatch fees.

Yeah.

I mean, it can haggle over that.

Can it?

Oh, for sure.

I mean, we started out in pest control and like you literally don't dispatch a technician to the house unless they've agreed to a one-year contract.

Right.

You know what I mean?

Yeah.

That's how Mosquito God Squad got me.

Yeah.

A door-to-door guy, but he put me in a one-year contract.

He used Chris Lee's principle.

Yes, no, no, maybe.

Just one-year trial, dude.

Yeah.

Yeah, it's just a trial.

One trial, baby.

You want mosquitoes or not?

Bro, you're going to deal with mosquitoes for the rest of your life.

You're talking about the next 12 months.

Yeah, he might have been trained by you.

That's like pretty much what he said.

Okay, interesting.

I love it.

Yeah.

And we, and once again, as far as like the CSRs are concerned, like we have a tool that we're basically giving away for free because we were like, hey, how can we make the AI better?

Well, like, let's analyze all the AI calls, pick up on sentiment on every call.

Let's let our customers create essentially what is their own playbook and then have the AI analyze itself and then take things from that playbook and improve itself.

And then we're like, well, how can we take this a step further?

Well, let's pull in all of your live CSR agents and do the same process with them and then have them compete against each other.

So we have essentially this coaching tool that we've added to the platform where you can actually, the AI can coach itself and improve itself, but also coach your CSRs to help them improve in tandem.

Unbelievable.

And so it's like pulling in all the sentiment.

It's pulling in like, what are the top objections?

What are the top requests that people have?

All sorts of cool data.

What kind of cost savings are people seeing by replacing CSRs?

Like

not opportunity costs.

Obviously, if they're closing at a higher rate, that's huge.

Right.

But that aside from an hourly rate standpoint or whatnot, replacing a CSR, what kind of cost savings are most guys seeing?

Yeah, like I said, it's usually like 50 to 60% overhead reduction within the first month or two.

So whatever that is, depending on the scale of the business.

But I mean, I've heard

$75,000, $80,000 up to a couple hundred thousand dollars a month, depending on the size of the business.

Wow.

Frankly, though, we don't ever sell that.

We don't ever sell the cost savings.

Like we are pretty competitive, maybe even the most affordable for whatever reason.

But really the opportunity there is like, how much revenue are you missing?

Like we have customers who are saving $50,000 a month, but their AI is booking $250,000 in new jobs in a week.

Yeah.

You know what I mean?

Like

people don't, it's just, it's happened for so long, people don't recognize how many leads they're missing by not responding quickly.

Right.

Yeah.

I mean, the biggest, the biggest cost is underperforming CSRs.

Oh, for sure.

It, uh,

this, this was always the case.

I mean, I built a 300-person sales floor in our setters, which were the equivalent of CSR in the HVAC world, right?

Like the guy that was making 120 dials to 120 leads, and it wasn't about the cost per lead.

It wasn't about the 50, 60 bucks a lead.

It was about the deals that weren't converting that had somebody else made those 120 dials.

And that's always the biggest cost affiliated with any of these type of programs.

That's a good point.

AI is just dispassionate and always consistent.

Like never has a bad day.

Never gets down, never struggles with work ethic.

Never late.

You know, has the same attitude all the the time, you know, just chipper, always just an A-plus day for him.

And we've gotten extremely good at like preventing any like hallucinations or errors and things that'll make.

Obviously, when we're trying to tell it how to sell, we got to be, you know, very, very careful with that, you know, because you do start to get into that category of like, I remember one time my professor in college, I did door-to-door sales at one point, like you did.

And I was like talking about this.

It was like a.

What was it, an ethics class, business ethics?

And I was talking about like some of the sales tactics we'd use in door-to-door sales.

And I I got lectured for like 20 minutes about how unethical that was.

I have a question for you.

So I do a lot of secret shopping of HVAC, electric plumbing, roofing, chimney, all those companies.

And

I try to get the CSR to give me a ballpark price.

That's like when I secret shop, I'm just like, can you give this to me?

Can you give this to me?

If they say no.

and there's no one I could ever talk to, I just say, all right, I'm just going to get a quote somewhere else.

So is there like any trigger that triggers the AI to go like, okay, let me see if I could get you to the next level?

Well, no.

So

we try to optimize the AI for getting a tech there at the house, right?

As long as it's like worth the tech's time.

Yeah.

But if I want a more park range.

Yeah.

And that specific thing, we just say we have the AI give an insane range.

It's like, oh, yeah, you want a new HVAC system?

Anywhere from two to 20.

Yeah, anywhere from like 200 bucks up to $20,000 or something like that.

Like that's a common thing we did in pest control and it really works everywhere.

So love that.

Love that.

Awesome.

Well, you know, same day we created created a partnership just because we love what you guys are about.

I mean, getting the results

across the community.

And, you know, down in the show notes, you'll, you'll see a link if you guys are looking at improving your CSR experience across the board.

I mean, it's very affordable, right?

Well, it's affordable.

And the other thing, you know, I just, I had lunch with Service Titan the other day, right?

And they told us, you are the fastest growing, like neck and neck, fastest growing partner in our whole marketplace.

Love it.

And we are seeing more businesses leave your competitors to use your product than anywhere else.

That's amazing.

How many clients are you guys sitting at now?

Number of locations would be in the thousands now.

Wow.

Brands, like we consider a brand or a deal could be like P groups and stuff.

But

I mean, we've had some of the biggest P groups.

I had one the other day say, hey, you're the best software vendor we've ever worked with.

And so I think the fact that a lot of us come from the trades, we've carried that over to software and how we like respect your business, onboard you take care of everyone.

You know, I know personally, some of the PE groups that you work with, and they've just had raving reviews.

Our members who use your products have raving reviews.

And aside from what, how efficient you guys are, you're like one of the nicest people I know.

And I just want to tell you that.

You're like, you're genuine.

You're nice.

You're smart.

You always show up.

Transformation.

And that's the best compliment.

No, yeah.

Why is the best complimenter?

No, but you know, let me tell you, though, that's, that's, cause like, we're.

I mean, I gave him a black eye yesterday.

No, because we're in the trades business.

Like it's a people business.

And I think there's always that feeling of like, oh, I don't want to give it to the robot or give it like trades historically aren't like early adopters of technology.

It's now becoming best practice to adopt technology.

And there's choices that you can, that you can make.

And I just think like when you're a wholesome trades shop that wants to do right by the technicians and the customers and the company, you want to partner yourself with really good companies and good people.

And, you know, from my heart, I just just want to tell you.

No, I appreciate it.

You have a great company.

I think you're a great person.

I love that.

I appreciate that.

I love that.

I mean, at the end of the day, whether you're a trades or home service company, if you're not implementing AI across the board, you are missing out on incredible opportunity.

And we're not just talking about ChatGPT.

We're talking about voice AI.

We're talking about agents.

We're talking about everything.

This is the opportunity in 2025.

And you definitely don't want to be the person that didn't bet on the internet.

So this is, I love

is the internet of 2025.

Until next time.