#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast

I have a cheat code. So my cheat code is I broadcast my live videos in front of a live

audience. So I'm not talking to a camera.
Like I'm terrible in front of a camera.

I'm good in a conversation with a person. One of the things that I do when I'm creating a video

is I'm like, big idea. What's the big idea of this video? Okay.
What's the thumbnail title?

What's the video title? What's the opening 30 seconds? Those are the things. Now, a lot of

people- That's how you plan a video. That's how I plan a video.
And then I create the outline. I sit down and I make myself outline the points.
I've been thinking about it for weeks, but I put it down in bullet points. If I write my outline an hour before I go live, that video is going to be hotter than a pack of five crackers on the 4th of July.
It's going to be hotter. Super excited to have Myron Golden on the pod today Myron is a longtime friend in fact I was looking through my notes yesterday or the day before and I was searching Myron Golden I had a note from 2019 so six years ago wow going in uh I think that was fairly early in your, in your program.

Yeah. I'm fairly early.
It was when I still sold it as a one-off actually, which I don't do anymore.

Right. Right.
I know you've completely changed things. So guys, if you don't know who Myron is,

this guy is the champion of sales, master closer, especially from stage. Um, you, you've probably

seen him speaking at different events or whatnot. Uh of how many books now? Five.
Five different books. Has an incredible YouTube channel, right around a million subs now, right? Just under a million subs.
We'll break a million this month. We're chasing that gold.
Let's go, bro. Let's go.
And so it's just been awesome to really have a good relationship over the last six or seven years and see you grow and develop and everything else and i've learned a lot from you over over the years just externally internally you know seeing you speak from stage in fact i there's there's a lot of things i'd love to dive in like those are little myronisms that i've used over over the years that I've implemented into what I do. So, dude, what's getting you fired up right now? Well, what's getting me fired up right now is I just recently had a unique experience with regard to taxes.
Because, you know, one of the biggest issues that high income earners have is that quarterly tax payment comes everywhere. It comes so fast.
It's like, am I sending them hundreds of thousands of dollars or millions of dollars again this quarter? And so just really tapping into some tax strategies around investing in real estate that helps mitigate or even eliminate a lot of that tax liability. Dude, I love tax strategy.
I have made it my life's mission to pay as little taxes as possible. Oh, 100%.
100%. Yeah, so I've studied inside and out.
I have a really good accountant that loves to take advantage of all tax code. All the tax code.
Yeah, 100%. The tax code is an incentive program.
Oh, yeah. Oh, yeah.
So what are some things that you're doing right now? So real estate is the main focus with that? Yes. So we're going to dive in the deep end of multifamily real estate.
I've got a mentor who owns tens of thousands of units of apartment buildings. Love it.
And he's crushing the game. I own just a few million dollars worth of real estate.
Nothing big right now. But the real estate that I own got me a tax refund last year for the first time since the 1990s.
And that tax refund was more than all the other tax refunds I've gotten my whole life. It was like three quarters of a million dollars more than all the other funds I've gotten my entire life.
And so once I wait, wait, like, wait, what? So, yeah. So making a lot of money is is a great opportunity, especially in America.
But, man, the money that you give to the government when you don't know the game is insane. Especially with like I mean, everything's coming out right now with Doge.
Oh, 100%. Oh my gosh, like all this USAID.
You see, I mean, it's going to fund the craziest crap in the world. 100%.
You know, nothing, very little bit. Climate change in Sri Lanka.
That's $59,000. The study of transvestite mice in Brazil.
Right. What are y'all doing with our money? Right, anyway.
Hey guys, it's Chris. If you're finding value in what you're hearing, go ahead and like and subscribe.
That way people just like you can find this content for free here on YouTube. Now let's dive back in the show.
It is wild. So yes, every dollar cut to the government, you're just pissed about.
So yeah, man, sticks and bricks, real estate. I've been doing real estate for 15 years for that exact purpose.
100%. Like, you know, it's one of the very few ways that you can make money in five different ways, right? Appreciation, depreciation, interest.
You got principal buy down. And man, it's like one of the most incredible.
Not to mention, you can borrow and cashflow. And then you can borrow the equity out of it tax free.
And then the tenants pay off the note. It just makes sense.
It makes sense. I love it.
Love it. Love it.
So you're excited about that. One other thing I wanted to share with the group is like one thing I respect so much about you, Myron, is just how you are such a man of God.
Like that appeals to me probably more than all the other successes that you have. You know, a focus on the family, focus on God.
You know, me as a father of five and, you know, raising that family and holding them close to Christ and everything like that. And so I've always really appreciated when we come to events like this and you hold Bible studies and that type of thing.
I'll be speaking at a church tonight. Dude, that gets me fired up.
Me too. That gets me fired up.
So looking back at some of my notes, some of the Myronisms, I think about one thing that you shared from stage one time was the value of money over time. You mean time over money? What's that? The value of time over money.
But the question was asked question was asked, like, how many of you guys would love to make a million bucks, right? You know the pitch. I do.
Right? And then it's like, well, if you did that over 20 years, right? And then, like, how many of you would love a million over a year or a day, whatever, right? And just obviously the thing that changes is the time. And that alone has, like, changed my perspective in an incredible way.
Wow. perspective wow wow yeah wealth is not people think wealth is measured in money but it's not wealth is measured in time yeah because if you make a million dollars over 40 years you're still not rich right if you make it over the 40 minutes now probably pretty and i'm pretty good my my other i'm pretty sure this came from you was like when you think about big goals or things that you need to accomplish, the bigger, the goal that you change the tools that you have to focus on.
Right. Yes.
Like, like better leverage. Yeah.
If, if I said, Hey, you got to be in New York tomorrow, you're not thinking about walking. You're not thinking about driving.
No, you're not thinking about riding a bike. I'm taking a jet.
I'm not even taking a prop plane. Right.
Like a C cessna from here would you'd have to fill it up like five times from here to right it'd be a very long trip yeah yeah and like too many people instead of aiming for new york they're aiming for the next door neighbor's house right and the only tool they think about is walking right yeah and uh those are things that that i've learned from you over over the years that have drastically just changed the way I teach, the way I close, the way I do different things. Yeah.
Yeah, it's pretty amazing. Right now you have different programs.
Sure. And tell us more about like your community and the value that you're providing.
So in my, what they call value ladder, at the very base is what I call my community service content. So I create content.
I disseminate it on different platforms, predominantly YouTube long form video, but YouTube, Instagram, TikTok, Facebook, LinkedIn, we post on all of those, but YouTube is our primary channel.

And I think one of the keys to the success we've had on YouTube over the last couple of years

is I never post a video on YouTube that I could not have sold

and had people been happy that they bought it.

So I make sure any content that I give away as community service content,

which I like that terminology better than free, because it's not really free.

It's not free for me because I've got to pay my team in order for us to create it. And it's not free for the people who consume it because they've got to pay with their time.
And time's more valuable than money. So it's not free content, but it's community service content., so I want to make sure that I put out at least two pieces of community service content a week on YouTube.
So I have a Bible study channel and I have a business channel. They're separate.
They're separate. Now, when I started, I just had one channel, but like I could somebody, a friend, one of my clients actually, her VP of operations said to me, Myron, have you ever thought about separating your Bible study channel from your business channel? I said, no, I never thought about that.
Why did he ask? She said, I think the algorithm might be like, you might be confusing the algorithm. Like they want to send stuff to people, but they don't know exactly who to send it to.
I'm like, that makes sense. So I did it.
And the Bible study channel we launched july of last year this is what february yeah um we're at 80 000 subscribers on that no way well and um and well in your and it's just around bible teaching about teaching biblical principles um and then the business channel which we which we started so here's what's crazy about here's what's crazy about that. I launched my business YouTube channel March 15, 2007.
I was on YouTube for 14 years before I knew that they paid people for having videos on YouTube. I did not know that until 2021.
Sounds crazy. And then we got intentional.
What did your subscriber count from 7 to 21?

Where were you at?

Like 5,000.

5,000.

So just very.

Yeah, just very, just plotting along.

I posted a video a couple times a year.

There was no intention in it whatsoever.

It was just something to do if I thought about it.

Right.

And then we became intentional April 1st, 2022.

By that time, because of a podcast interview that I had in 2021 we were at 10 500 subscribers wow okay double just off one just off one podcast interview wow who's that with uh david chance okay uh social proof podcast dude for whatever reason that guy draws a crowd he does well he interviews a lot of really interesting people and he's a great interviewer he's a great interviewerer. I was on his podcast and like my followers and everything just shot through.
Everything shot through. Yeah.
Completely different crowd. He's got, yeah, it's pretty awesome.
Yeah. Hey guys, it's Chris.
Hey, a lot of you leave comments asking for help. Do me a real quick favor.
Shoot me a text at 509-374-7554. That's 509-374-7554.
Shoot me a text. I'll answer and help you with whatever you need.
Don't worry. I got you back.
Let's go back to the show, baby. So we had 10,500 subscribers April 1st when I decided I am going to post one video a week on YouTube every week for the next 10 years and I don't care what happens.
I don't care if we don't get any subscribers. I don't care if we don't get any followers.
I don't care if we don't make any money. I don't care.
We're just going to do one video a week and we're going to be consistent. It's going to come out the same day every week.
And we started doing that in April of 2022. And then we ramped it up to two and it got bigger.
And then we ramped it up to four videos a week we were doing at one point. And then we backed it down.
Once we started a Bible channel we do one on the bible study channel one on the business channel every week and um it's just like it's hockey sticking right now we're up 1.2 million subscribe 1.2 million views in the last 28 days over the pre over normal wow yeah and growth yeah and growth so what do you average over a 28 day period right now we're at 3.3 million views every 28 days. And about 30,000 subscribers.
Previously we were at 1.6, 1.7. Now that might pop up to like 2.1.
That's remarkable. Yeah.
You know, it's always impressive when somebody that is a business-focused channel has that many subscribers, right? It's easy to get it in like the entertainment. Entertainment or education.
But enterprise, you don't see it very often. Right.
So, yeah, it's awesome. So what would you say? We've been sucking with YouTube.
Fantastic on Spotify, Apple, crushing, right? Like consistently top 15 on Apple and getting all the downloads and everything like that. But YouTube, we suck.
Okay. Okay.
So a couple of questions I have for you. Okay.
Maybe we'll make this a little bit of live mentorship. Hey, I'm not mad about it.
So right now we're, we're branded under a company brand. Would you brand under a company? So I got an advice last night.
So we're sitting at a conference, right? And I was talking to a guy that's pretty big on YouTube and he's like, dude, you need to actually make it a personal brand. 100%.
A personal brand will outperform a business brand eight days a week and twice on Sunday. Steve Jobs brand is bigger than Apple and Steve Jobs has been dead since 2011.
That's that. You're not wrong.
Elon Musk's brand is bigger than Tesla's and bigger than SpaceX, bigger than SpaceX SpaceX and Tesla put together. Yeah, yeah, yeah.
So you would name the channel Chris Lee, not Next Level Pros? I'm not opposed to having two channels. But I would definitely have a personally branded channel.
But you can grow a business branded channel if you do the right things. Now, I don't know what all those things are, but I have tested, I have done more tests in the last three years on different ways to make YouTube, my YouTube, YouTube's algorithm and audience love my content without compromising who I am to do it.
Right. What are some of those, what are some of those? So if you think about it, so YouTube wants two things.
They want people to click on videos, and they want people to watch videos. So then if that's what YouTube wants.
And then they don't want you to leave. Right, right.
Then they want you to stay. They want you to click on videos and watch videos for as long as possible.
Right. If that's what YouTube wants, if I give them what they want, they'll give me what I want.
Whether it's more customers, whether it's more ad revenue, whether it's more exposure or whatever, I give them what they want. So how can I get people to click on my thumbnails better? So because that's the purpose of thumbnail.
How can I get people to watch longer? So it's really, it's really an incremental exponent. And what I mean by that is there are a couple of things you can do incrementally that will cause an exponential growth in your ability to grow on YouTube.
I had a lady, I'm not at this conference, who chased me down yesterday to show me on the elevator. She said, I followed your advice because she was in my challenge.
She said, I followed your advice on your challenge and my YouTube has grown. I'm like, what do you mean? I've got over 2 million subscribers on all platforms.
What are you talking about? And she said she came to my channel four months ago. I'm like, what are you talking about? 2 million in four months? Right.
So she has over a million on TikTok. Okay.
She had 637,000 on YouTube. I said, so how many did you have when you started doing the stuff that I told you to do, whatever that was? Because I don what telling her anything she said a hundred i said oh a hundred thousand subscribers she said no a hundred what what and i said show me like i'm not even believing yeah i don't she showed it to me 637 000 subscribers on youtube and what she so what what was the big thing that she implemented well from you so i'm gonna tell you what i believe the thing all of the things are not just the big thing but here's what here's what's fascinating we love the community service yeah that's that's that's the whole point see i believe too many people one of the things that keeps you from reaping a harvest is thinking that all seasons are harvest season it's not always fall sometimes it's spring you got to sow seeds and so the community service content is all right that's the seeds that we sow those are the seeds that we sow in the ground of the marketplace yeah and it's going to eventually yield something and so um so but this woman's story was really remarkable.
But what's more remarkable than that is what she teaches. Because she lives in France.
Okay? Do you know what she teaches? What? She teaches English to non-English speakers. Okay.
That's her whole niche. Wow.
Like, what are you talking about? It was mind-blowing. So the first question, if I'm looking at how can I build a YouTube channel,

first question is this, how can I get people to click?

So it's all thumbnail and title.

All thumbnail.

Like, it's like 80% thumbnail and then maybe 20% title and click.

And what makes a great thumbnail?

I've been trying to study this, and I suck at it.

Okay, a couple things. These components make a great thumbnail, in my opinion.
Curiosity. And I'll tell you how I create that.
It's very different than asking a question. Because asking questions doesn't create curiosity.
It actually kills curiosity. So curiosity, contrast, conflict, controversy, or confusion.
All the C's. Those are the five things.
If you can add conversation into that, but those five things that I named, if you can add any one of those elements, your thumbnail will convert better. That's just thumbnail, not title? That's not title.
Okay. That's not title.
We're not even on the title. Okay.
So, so I've got to create, and I want to make sure that when I'm doing that, that I'm doing that with both the image and the words. Okay.
And I definitely want to have words. Okay.
And I'm going to show you how you do it here in a minute. So then the video title must not ever be the same as the thumbnail title.
Because if you do that, you're wasting real estate. So you want to make sure that the video title provides clarification for the curiosity, the confusion, the contrast, the controversy, and the conflict that that's created in the thumbnail title so it promises to close that gap that's what the video title does does that make sense yep yep okay so how do i create curiosity in a thumbnail now the the other question i would ask so speaking with andy elliott you know andy very well i don't know him very well but i met him yeah yeah so we uh we spent a day together and we were going through youtube speaking with him he tries to target his titles towards like more keyword driven yeah that's that's a strategy that is definitely a strategy that's not your strategy that's not my strategy i'm not opposed to it but like if i put up a video and it doesn't get at least 24,000 views in 24

hours, it's not doing well. Right.
And if it doesn't have at least a hundred thousand views in a month, it's like, eh, it's kind of a sleeper. No, it's not garbage, but it's just kind of a sleeper.
It's an underperformer. Right.
Okay. So, so the, how I create curiosity is I make a statement with a question word.

So I say, how?

This, this, and this.

Okay, my video for Monday is going to be.

And are you dictating this or is your team?

I create all my titles and all my thumbnail titles. Nobody creates that for with me and you give them the direction on what the thumbnail should look like or you approve it i approve it i improve got it yep got it so so um like my video for monday is um i could it's not this but it could be it's gonna my video that i'm going to do Monday live is stop outsmarting yourself but if I could make it how to stop outsmarting yourself but I'm putting how in the video title so I'm mixing it up so I'm putting so I stop up stop outsmarting yourself thumbnail right and then seven ways to um stop be seven things to do to stop being too smart for your own good.
Okay. So there is a tie with the smart.
Right, exactly. But I could make it how to stop outsmarting yourself, which in fact, maybe we'll split test those.
And do you find that things like the framework, like seven ways? It could be seven, it could be 15, it could be six. It's just some sort of framework list a list is an open loop until you get to the last point right does that make sense yeah it gives you reason to hang on exactly right um so so that's that's one um it that's how i create so my one of my best performing videos is why evil people are Rich.
Now, that creates confusion. Yeah.
Because some people think that I said why rich people are evil. They're like, oh, rich people aren't evil.
Go read the title, bro. It didn't say rich people are evil.
It said evil people are rich. And so if I say why evil people are rich, not only is that creating curiosity because of the why, but when I say evil people are rich, it's creating conflict.
It's creating contrast between rich people and poor people and good people and evil people. Do you see what I'm saying? So what I'm doing is I'm creating tension in the thumbnail title.
Yep. Okay.
People want to comment before they even watch it. Right.
Exactly. and so and then there's a conflict

between the rich people

and the poor people. Yep.
The rich versus, us versus them. It has an us versus them element.
So, like, because it has all of those components in it, then it's, like, people, see, here's what I want to do. I want to create a thumbnail title that causes the person who reads it to ask themselves a question if I ask you a question you can ignore me if you ask yourself a question you must find the answer right so I'm forcing them to have a conversation in their head about my video so I say why evil people are rich some people's thoughts gonna be evil people aren't rich are evil people rich why are evil people rich what is he talking about right exactly there are a whole bunch of different conversations somebody could start with themselves because i had that okay so that's number one um and then um i don't remember what the video title was but it provided some clarification for that right um and then i assume so those things gets people to click right but now you got to keep them engaged now you got to keep them engaged and so what's your rule of thumb the thumb there well it's youtube's rule of thumb and so i'll just give them what they want again if you can keep 70 of your audience watching clicks.
70% of the people who start watching the video,

if they are still watching at the 30 second mark,

the chances of that video doing well increase exponentially.

So here's my question, because I don't know this.

When I'm on YouTube, the first couple of videos that are there,

they will auto play.

Is that considered a click?

No, that's not considered a click. So it's when you actually like- Click click on it click on it and the volume starts playing that's correct okay just one yeah so the so the most important part of the content of the video is the first 30 seconds the video needs to be good so it's 70 over 30 seconds got it the video has to be good of course but if the video is good in the first 30 seconds is bad they're not watching it yeah right so i'm going to tell you what constitutes bad like horrible like on a video first 30 seconds hi guys myron here welcome back to my channel today i'm going no please make sure you subscribe make sure you like the video and comment that's all that yeah you want to start the video with intensity and intention i love it and so what i do is let's say i'm going to do video on um monday is going to be how to how to stop outsmarting yourself did you know that having a high i IQ doesn't necessarily guarantee a high income? In fact, some of the people with the highest IQs in the world make some of the least amount of money.
And you have to ask yourself, well, if getting to a high IQ is not the key to success, why am I spending all this money on education? Why have I spent all this money on education? Why do I have all these college loans that are going to take me 20 years of my life to pay off if indeed a high IQ doesn't equal a high income? On this video, I'm going to show you seven things you can do to stop outsmarting yourself and being too smart for your own good. Boom.
Love it. So obviously you've talked or discussed about this a lot of times.
How often are you scripting out that first 30 seconds? Well, how often I'm going to answer two questions. Let me answer that.
May I answer a better question first? Absolutely. How often should somebody watching me script out that first 30 seconds every time they do it for the first couple hundred videos? You need to be scripting.
Right do i do it i don't ever script it out because my i i can i can remember faster than i can read right and so that's how my brain works that's not how everybody's brain works in fact that's not how most people's brain work so scripting out anything for me is a train wreck in slow motion so you know i'm i'm pretty good at the top of what i call my dome ski the same the same as you where i do i do plan it i figure out what i'm gonna say so do you do you bullet point it like yes yes and i might even i might even write it i might even write it out but i'm not gonna read it yeah yeah got it got it yeah okay so we're similar that way and so the i think where i've screwed up is i haven't done proper planning and i've just kind of gone in and try off the cuff. Yeah.
Yeah. I don't like, I don't ever do that.
So, so when I'm, when I'm outlining, so this is like, this is what I mean. Like I could, I could literally what I'm telling you right now, I could turn it into a YouTube course.
Right. So that's why I know that it's good.
Cause I know if somebody bought this for me and they went through it and they did it, they would get resolved. Right.
Right. So, and I don't generally share this much, but I will tell you.
So one of the things that I do when I'm creating a video is I'm like, big idea. What's the big idea of this video? Okay.
What's the thumbnail title? What's the video title? What's the opening 30 seconds? Those are the things. Now, a lot of people.
That's how you plan a video. That's how I plan a video.
And then I create the outline. But usually I don't create the outline earlier than 24 hours before I'm going to go live.
Because I have frameworks that I communicate through, as you already know. And so what I don't do is I don't want to create an outline that I don't even remember.
And I'm attempting to remember it while I'm'm teaching it so I like to create the outline no more than 24 hours before I love that and oftentimes not more than an hour before I go live I sit down and I make myself outline the points now I've been thinking about it for weeks but I put it down in bullet points like an hour before if I if I write my outline an hour before I go live that that video is gonna be hotter than a pack of firecrackers on the 4th of july it's gonna be hot because it's hot off the press for me it's fresh to me yeah yeah so it's fresh so it's not like i'm serving leftovers from three weeks ago right right right i love it so are you doing most of your videos now live almost all of them unless i'm traveling like I am this week, almost all my videos are live. Live videos for me outperform recorded videos.
That's not going to be true for everybody. So if I'm getting started, because I would say our YouTube channel is still getting started.
We suck. I built a channel to like 4 000 subs and i was like i felt like we had the

wrong followers and so then we just relaunched under like a different branding or whatnot yeah we're very low so would you recommend doing the live approach or would you recommend just good high quality content and then go live um it depends on what your team is better set up for.

I think our team is better

set up for um i think our team is better our team is better set up for live video because i'm better suited for live video um but i have a i have a um i have a cheat code so my cheat code is i do my live videos i broadcast my live videos in front of a live audience so i'm not talking to a camera yes Like I'm terrible in front of a camera. I'm good in a conversation with a person.
So even before we had a live audience in studio, because we have a studio in Tampa, even before we had a live audience in studio, I would have people on Zoom before I had people in the room. So I could see faces and get feedback energy from faces while I'm teaching.
I'm interested to see if you actually agree with this. So I'm the same way, way better in front of a live audience, in front of a live person, right? If you record an actual sale that's happening versus a sales training, way better.
So one of my core beliefs behind that is because our spirits communicate different. And so when I communicate with another spirit, I'm going to communicate more more purely and from God.
Would you agree with that? I think so. I've never thought of it like that.
So I don't know if I would or not, but I think so. I just know that when you're communicating, you're communicating with your words and your energy.
Right. And people can lie with their words, but their energy always tells the truth.
Yeah. If you're communicating with your words and your energy, it's like listening to a song with music in the background, with a band in the background.
If you communicate without your energy, without that people energy, it's like singing acapella in a hallway with no carpet. So you no longer create content without a crowd.
Oh, I don't remember the last I've only, I've only attempted it twice and it was terrible both times and we never released the videos. And when you say crowd, is it a virtual crowd or is it in person? We used to have a virtual crowd, but we have an in-person crowd.
We have people in studio every Monday and every Thursday when we go live. It's amazing.
So are you charging them to be there? Is it part of like a membership? Nope. Their, their payment is giving me somebody to talk to.
I love it it. So you're just allowing people to come in off the streets? No, no, no, no.
We don't broadcast it, no. So we allow people who have bought something from us in the past who email us and say they'd like to come to come.
There you go. That makes a whole lot more sense.
Yeah, because everybody doesn't love Myron. Yeah, yeah.
Hey, that's good. The people who do, do.
And do and the people who don't know what what is the most controversial content out there that has created that divide oh just just any content you create if you're if your content's not getting any haters your content doesn't matter right like the objective of creating content and having a message in the marketplace is to repel the wrong people as much as it is to attract the right people right like i think as much about who i don't want to sell to who i don't want to serve who i don't want the i think about the people i want to leave me alone and i make sure that while my message is attracting quote my ideal avatar it's repelling everybody else absolutely so so people who don't like the bible for instance yeah because i teach business based on biblical principles and so i'm i make sure i lead with that so people who don't like the Bible, for instance, because I teach business based on biblical principles. And so I make sure I lead with that.
So people who don't like the Bible leave me alone. Right.
I love business. I love teaching people how to make money.
So people who think that wealth is wickedness and poverty is piety, I don't want to like, good, go enjoy that with somebody else. Like, I don't, I have no desire in teaching you anything because you already know.
So my people who, what I call free people people, people who only want stuff for free, cheap people, people who only want stuff if it's cheap. Like those, that's not my ideal avatar.
I mean, I've got coaching programs that are $375,000 and a million dollars a year, right?

$55,000 a year, $27,000 a year. Like my coaching programs are not cheap.
What does it look like to work with Myron for a million bucks a year? Okay, so you get four VIP days. So one VIP day is $375,000.
So you do a VIP day. What does that mean? It's VIP day plus.
That means number one, you get, um,

you get one eight hour day or two, four hour sessions with me looking at your numbers and your business and telling you what lever one-on-one telling you what levers to push because we charge 40,000 an hour for coaching. Yep.
Okay. Which we're probably going to raise here soon.
So anyway, but that's what it is.

So there's that.

Then, so you get four VIP days or you'd get eight four-hour sessions. Right.
Right, so you get that. I would imagine, just because I've done coaching over the years and whatnot, and like one-on-one coaching is difficult, right? I mean, it requires a lot of energy.
It requires a lot of energy, intention, but most importantly it requires a lot of time. Right.
Every minute I'm spending with you is a minute I'm not spending with my wife, I'm not spending with my kids, I'm not spending with my granddaughter, I'm not spending on the golf course, I'm not spending it doing something for me. Exactly.
So you're getting a part of my life that I'll never get back and if you want that you just have to pay. Exactly.
So with that I'm imagining you keep it to a very small amount. We only allow five people in our million dollar a year program.
Last year, we only sold three. Yeah.
That's fine. If we don't sell any, I'm okay with that.
Right. I don't need the money.
So I'm good either way. So you get four VIP days.
Yep. Plus, you get interviewed on my YouTube channel twice.
Nice. Okay.
And you can promote whatever you want to promote on my YouTube channel. So what happens is when I interview people on my YouTube channel, usually those two interviews will more than pay for the program.
Yeah. Right? If they've already got a business up and running.
Yeah, yeah, yeah. And if they don't, they're not going to pay me a million dollars.
So I'm tailoring this to the right people. Does that make sense? Who's your ideal client in that higher level type stuff? Somebody who's stuck at $500,000 to $2 million a month in their business.
And they're making a lot of money. Are these coaching businesses? It doesn't matter.
It doesn't matter. Yeah, it doesn't matter.
And even though they're making nice revenue, like a decent amount of revenue, they're still smart enough to know they're stuck. And then I'll and then I'll let them interview me twice on their YouTube channel.
Right. And then we have masterminds in the sky, which means when I'm going somewhere to do something for business, I invite those clients to go with me.
Yeah. VIP clients and the Royal Family clients.
So the VIP, you get one VIP day, the two hours, but with the Royal Family program, which is the million dollar program, you get four VIPip days two interviews on my channel two interviews on your channel with a vip day you get one interview on my channel no interviews of me on your channel yeah it's just and eight hours and masterminds in the sky and i charter yachts like when we do our masterminds in tampa yeah like my vips come in a day early and we'll do a mastermind on a yacht or we'll pick some really nice location in Tampa. We'll have a special event for them where it's, yeah, so that's,

that. My VIPs come in a day early and we'll do a mastermind on a yacht or we'll pick some really nice location in Tampa.
We'll have a special event for them where it's. Yeah.
So that's that's what the VIP looks like. And I've got people who've been on six, eight, ten masterminds in the sky.
And the stuff we talk about up there, it just doesn't replicate anywhere else. For sure.
I've had the best conversations in a private jet. 100%.
Right. Because like're disconnected you're sitting face to face you know dying and i teach my clients who are vips i teach them the exact same strategy that i use to get paid to fly private i love it i love it i love it so you know you talk obviously you're very passionate about what you're building and everything else but also very passionate about your time and where you're spending it so outside of teaching on youtube and having all these coaching clients and whatnot like what does it look like from a time allocation standpoint to golf family like what are what are you getting fired up outside of business for oh my family and foremost.
Like, this year will be my wife and I's 40th anniversary. So when is this going to air? We're going to do a really epic vacation.
I'll say it like that. She doesn't know exactly what all it is, so I don't want to say that.
So it'll probably air in three or four weeks. Three or four weeks.
So I'm not going to say what it is because our anniversary is not too long. But we're going to have a really epic vacation to celebrate our 40 years together.
So that's going to be fun. Last year, my wife, my daughter, my son-in-law, my granddaughter and I, we went to San Diego.
We spent 10 days in San Diego. We rented this big mansion in La Jolla overlooking this golf course.
And me and my son-in-law are golf rivals. So that's a lot of fun.
Learning music theory, learning to play the guitar at a high level. So like everywhere I go, like my guitar is in my bedroom here at the hotel.
Everywhere I go, my guitar is with me. I practice every day.
So I'm really passionate about that. Golf, I love golf.
Love reading, love writing, love studying, love thinking of ideas. What is your favorite like new hobby or activity that you picked up in the last 12 to 24 months that, cause obviously you've done a lot of these things for a long time.
In the last 12 to 24 months, I don't know that I have any new hobbies. I just have new levels of intensity for old hobbies.
I love it. Yeah.
I love that. So you know what you love and I do that and you do more of that.
More of that. Yeah.
What about, you know, cause, cause we're both kind of in the same boat where we don't have to work right like we we have opportunities around us and right want to be very intentional with who we spend it with what we're doing with that time those type of things like where are you finding the most joy in travel um i enjoy traveling with my wife and with my family for vacation i love that is there? Oh, I have a whole bunch of specific places I love. Unfortunately, all the places I love, my family doesn't love.
Because it has to have great golf courses. Yes.
Like, that's, I don't want to go to a ski resort. I don't ski.
I don't like snow. So I don't want to go to a ski resort.
But I love the DR because they've got some of the most epic golf courses in the world.

We played golf in Southern California.

That was beautiful.

Hawaii, obviously, is magnificent.

The Bahamas, the Virgin Islands, all of that.

The Caribbean, all of that's fantastic.

I love all of that.

I played some golf in Europe.

I played golf in London before, in England before. The places I like to go that are not golf related though are historic.
My wife and I took a biblical Greek, we did a biblical tour of Greece, which is epic. Awesome.
We took a couple of biblical tours of Israel, which were. Unbelievable.

Mind blowing.

It just,

it was,

those were the best vacations of my life.

You know,

I still have not gone to Israel and I keep planning,

but right now obviously is a little more difficult.

And yeah,

but it's,

it's on a level that is unparalleled.

Yeah. Yeah.
The history, especially I've been studying the Bible since I was 17. Yeah.
And so to go to places you've read about your whole life and to be standing on the same, you know. And really understanding where you are.
Where you are. And feeling it.
And you're standing at the base of the mountain, these rock mountains where David hid from Saul. And you can see all these holes in the rocks.
Or you're on the Sea of Galilee and like sunshine. And then all of a sudden, a storm comes like out of nowhere.
And then a few minutes later, a storm's gone. There's this big rainbow.
It's like, what? Where am I? That's so cool. Yeah.
And there's obviously like a spiritual connection in like the physical. 100%.
Right. Yeah.
And yeah, it's amazing. Speaking of Hawaii, you need to come to my place in Hawaii.
Have you seen my place in Hawaii? No, I didn't even know you had a place in Hawaii. Oh, it is the most.
Which island? The big island. The big island.
Okay. It is the most, maybe the most remarkable spot in the world.
Really? Like, so King Kamehameha, the king ofaii he had his residence where my home sits wow and uh two and a half acres backed up against uh state-owned land that will never be developed wow i have a 25 foot waterfall giant waterfall in the back wow and it's like one of the most spiritual just like refreshing dude i'll have to show it to you after the pod cool like yeah that sounds like fun i love i mean we my wife and i've been to hawaii probably 12 times yeah so we've been a bunch of times we've never been to the big island though we've been to maui we've been to oahu we've been to um kawaii but we've never been to the big you know it's interesting and i've been to most of the other islands and the big island's my favorite it's so unique so unique it has 12 of the 14 climates in the world wow how crazy is that you can literally drive 20 minutes and look like you're in completely different part of the world wow and uh yeah it's it's it's got such it's a cool it's a cool thing but i'll show it to you afterwards but man so you're building you're building these communities well so first of all thank you for dropping the knowledge about youtube i think i think that's highly valuable to anybody watching this what was it so that the lady that approached you that grew to 650 000 like was it those principles oh i'm sure or what was what was the big difference well what she said for her. I'm sure.
Well, I think... So the real...

Like, I'll just give you one little component that i think like if if somebody really gets it it'll change everything for them um if you really want to grow your youtube channel you want people to watch longer the first 30 seconds is important but the rest of the video is important too so how can you make people stay on longer longer? Be more interesting. Now, how do you mean? Right.
So how do you become more interesting is the question. And the way to become more interesting in any aspect of life is to stop trying to be interesting and focus on becoming more interested.
Only interested people are interesting. When I say interested, first of all, you're interested in solving a problem.
You're interested in learning something you didn't know.

You're interested in a unique perspective.

You're interested in knowledge that existed apart from you that when you find out, you wonder how you ever lived apart from it. Right? And so when you share that with somebody, they're like, oh, I didn't know.
Right? It makes their brain melt. And then you're interested to the point of being obsessed over solving a problem that a big, large number of people have.
So that when you show up and start talking about the problem, they're like, I got that problem. And then you talk about the solution.
Well, if they understand the problem that much and they found a solution for them, then they probably found a solution for me. And now they're locked and loaded.
So be more interested, number one, in solving a problem, and then be more interested in serving the people. If you could become more interested in solving the problem, more interested in serving the people, as opposed to, like most people approach YouTube from the standpoint, I want to get something from YouTube.
I want more subscribers. I want more views.
I want more watch time hours. And I want more money.
But what if they came to YouTube? I'm going to figure out how I can give YouTube everything they desire. I'm going to figure out how, and YouTube wants to give their audience everything they desire.
So I'm going to

give YouTube and YouTube's audience everything they desire. And then I'm going to let that do

what only that can do. Right.
Does that make sense? No, it makes, makes perfect sense. I love it.

Myron, you're 63. I am 63.
So you've had a long career. You've done really cool things.
What's the end goal? Do you see yourself doing this until the day you die? Oh, 100%. I love it.
So what does that look like? Not to the same level of intensity. I have no desire to retire.
I'm having so much fun right now. What am I going to do to do? Play more golf? Like, play my guitar for 16 hours a day? I think people, I think we've been programmed to believe that we have to live a painful life until we can afford not to.
And so what people do is while they're like grinding their way through this painful existence called life they anesthetize themselves with distractions because they feel like it's never going to end until they retire well and it's the biggest lie that it is retirement is the biggest lie that was ever sold to society right it's insane i attempted it at age 39 right six weeks frankly like the most depressed i've ever been in my life. Yeah, because you're a creator.
I'm a creator. And I'm a firm believer that the great creator created his children to create.
To create stuff. And that is what brings true joy, true happiness, true leveling.
And so I appreciate what you shared. I'm i'm gonna do this forever but not to the same intensity so it's just being very intentional being very intentional and i'm hyper intentional now and like when i was in my 50s i worked way longer and way harder than i do now when i was in my 40s i worked harder and longer than i did in my 50s when i was in my 30s it was like i didn't care if i worked 24 hours a day and i'm sure my team would probably attest that like when we're at a conference like this, and all we really need to do is go to the conference, and I speak a couple times.
Like, that could be a pretty chill thing. But I'm fairly intense when I'm not at home because I figure I might as well get the most bang for my buck.
And I'm sure they're exhausted. So they're going to enjoy getting back home and having some time to relax.
But it's like, this is the second podcast I've done since I've been here or third this is the third I don't remember the second or third and I got another podcast this afternoon that I'm gonna do um and then I'm speaking in our church tonight and I'm speaking two times tomorrow and then I'm getting on a jet and flying back home so because I love what I do and while I'm not at home and I can't spend time with my family I might as well get the most bang for my buck out of the work that I'm doing while I'm gone, which is why I go, go, go. But I end pretty early in the evening, but my day usually starts at five o'clock.
Yeah. I'm, I'm the same way with a little bit more intensity in the evening.
Hence why my voice is the way it is. Right.
Right. Uh, but, uh, yeah, it's, uh, it's, it's interesting because I think, as you said,

like most people, they're living for this retirement.

Live for the weekend, live for the retirement.

What do you call it?

Anesthetized.

They anesthetize.

They use distraction as an anesthetic.

They use football, basketball.

They want to watch somebody else live because of the pain of the fact

that they don't think their life is working,

so I might as well watch somebody else live. I'm not living.'m just meanwhile dreaming of the day to be retired right right and just and when i think when people just finally come to the realization that there is no finish line there's no finish line there's no they're there and and there there's really no fulfillment in arriving right right like the journey is the destination.
Right. Like the day that I had many, many, many millions of dollars wired into my bank account from a private equity firm.
For your business. For my business.
My life didn't change. Right.
Right. And, but so many people fantasize about these days thinking that the heavens will open.
Right. Angels will come down, knight you.
Right. And say, you are now king.
Like it doesn't. now king.
I think as soon as you can figure that out, you start falling in love with your life. Yes.
And then put as many experiences in every day that you're going to love to remember as you can. Amen.
Amen. Myron, I appreciate so much having you on the show.
My pleasure, bro dude this is good to see you this has been just good fun to you know i i don't even care about the content just being able to hang with you for you know the 45 minutes to an hour is absolutely incredible and we live on complete opposite ends of the world yeah i feel like literally catacorned united states yeah yeah. But, man, really looking forward to connecting in the future.

100%.

Wanted to get you in that Harvard program.

Oh, looking forward to the deets.

Dude, that will be a game changer for you.

Yeah, I'm looking forward to it.

Just from an experience.

Yeah, I'm looking forward to it.

Appreciate having you.

Until next time.