#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast

Speaker 1 I have a cheat code. So my cheat code is I broadcast my live videos in front of a live audience.
So I'm not talking to a camera. Like I'm terrible in front of a camera.

Speaker 1 I'm good in a conversation with a person. One of the things that I do when I'm creating a video is I'm like, big idea.
What's the big idea of this video? Okay, what's the thumbnail title?

Speaker 1 What's the video title? What's the opening 30 seconds? Those are the things. Now, a lot of people say.
That's how you plan a video. That's how I plan a video.
And then I create the outline.

Speaker 1 I sit down and I make myself outline the points. And I've been thinking about it for weeks, but I put it down in bullet points.

Speaker 1 If I write my outline an hour before I go live, that video is going to be hotter than a pack of firecrackers on the 4th of July. It's going to be hot.

Speaker 1 Super excited to have Myron Golden on the pod today. Myron is a longtime friend.
In fact, I was looking through my notes. yesterday or the day before and I was searching Myron Golden.

Speaker 1 I had a note from 2019, so it was six years ago. Wow.
Going in,

Speaker 1 I think that was fairly early in your program. Yeah,

Speaker 1 fairly early. It was when I still sold it as a one-off, actually, which I don't do anymore.
Right, right. I know you've completely changed things.

Speaker 1 So, guys, if you don't know who Myron is, this guy is the champion of sales, the master closer, especially from stage.

Speaker 1 You've probably seen him speaking at different events or whatnot.

Speaker 1 Author of how many books now? Five. Five different books.
Has an incredible YouTube channel right around a million subs now, right? Just under a million subs.

Speaker 1 Yeah, we'll break a million this month. We're chasing that goal.
Let's go, bro. Let's go.
Let's go.

Speaker 1 And so it's just been awesome to really have a good relationship over the last six or seven years and see you grow and develop and everything else.

Speaker 1 And I've learned a lot from you over the years, just externally, internally, you know, seeing you speak from stage. In fact,

Speaker 1 there's a lot of things I'd love to dive in. Like those are little Myronisms that I've used over the years that I've implemented into what I do.
So, dude, what's getting you fired up right now?

Speaker 1 Well, what's getting me fired up right now is

Speaker 1 I just recently had a unique experience.

Speaker 1 with regard to taxes because, you know, one of the biggest issues that high-income earners have is that quarterly tax payment comes every, it comes so fast.

Speaker 1 It's like, am I sending them hundreds of thousands of dollars or millions of dollars again this quarter right

Speaker 1 and so just really tapping into some tax strategies around investing in real estate that helps mitigate or even eliminate a lot of that tax liability dude i love tax strategy i have made it my life's mission to pay as little taxes as possible 100

Speaker 1 100

Speaker 1 yeah so i i've i've studied inside and out i have a really good a really good accountant that loves to take advantage of all tax code

Speaker 1 Yeah, 100%.

Speaker 1 The tax code is an incentive program. Oh yeah.
Oh yeah.

Speaker 1 So so what are some things that you're doing right now? So real estate is the main focus on with that? Yes. So we're going to dive in the deep end of multifamily real estate.

Speaker 1 I've got a mentor who owns tens of thousands of units of apartment buildings. Love it.
And he's crushing the game. I own.
just a few million dollars worth of real estate. Nothing big right now.

Speaker 1 But the real estate that I own got me a tax refund last year for the first time since the 1990s

Speaker 1 and that tax refund was more than all the other tax refunds I've gotten my whole life

Speaker 1 right like it was like it was it was like three quarters of a million dollars more

Speaker 1 than all the other tax refunds I've gotten my entire life and so once I wait wait like wait what it's so yeah so making a lot of money is is a great opportunity especially in America but man the money that you give to the government when you don't know the game is insane.

Speaker 1 Especially with, like, I mean, everything that's coming out right now with Doge and

Speaker 1 oh my gosh, like all this USAID, you see, I mean, it's going to fund the craziest crowd

Speaker 1 in the world. 100%.
You know, nothing, very little of it. Climate change in Sri Lanka with $59,000.

Speaker 1 The study of transvestite mice in Brazil. Right.

Speaker 1 What

Speaker 1 are y'all doing

Speaker 1 with our money. Right.
Anyway. Hey guys, it's Chris.
If you're finding value in what you're hearing, go ahead and like and subscribe.

Speaker 1 That way people just like you can find this content for free here on YouTube. Now let's dive back in the show.
It is wild. So yes, every dollar cut to the government, you're just pissed about.

Speaker 1 So yeah, man,

Speaker 1 sticks and bricks real estate.

Speaker 1 I've been doing real estate for 15 years for that exact purpose.

Speaker 1 Like, you know, it's one of the very few ways that you can make money in five different ways, right? Appreciation, depreciation, interest.

Speaker 1 You got principal buy-down. And, man, it's like one of the most incredible

Speaker 1 cash flow, and then you can borrow the equity out of it tax-free. And then

Speaker 1 the tenants pay off the note. Oh, yeah.
It just makes sense. It makes that sense.
I love it, love it, love it. So you're excited about that.

Speaker 1 One other thing I wanted to share with the group is like, one thing I respect so much about you, Myron, is just how you are such a man of God right like that that appeals to me probably more than all the other successes that you have you know a focus on the family focus on on God you know me as a as a father of five and and you know raising that family and and holding them close to Christ and everything like that and so I love I've always really appreciated when we come to events like this and you hold Bible studies and that type of thing.

Speaker 1 I'll be speaking at a church tonight. Dude, that gets me fired up.
Me too. That gets me fired up.

Speaker 1 So, yeah, looking back at some of my notes, some of the Myronisms,

Speaker 1 I think about

Speaker 1 one thing that you shared from stage one time was the value of money over time.

Speaker 1 You mean time over money? What's that? The value of time over money. Seriously.
But

Speaker 1 the question was asked, like, how many guys would love to make a million bucks? Right.

Speaker 1 You know the pitch i do right and then it's like well if you did that over 20 years right and then like how many would love a million over a year or a day whatever right and just obviously the the thing that that changes is is the time and and that alone has like changed my perspective in a wow

Speaker 1 wow yeah wealth is not people think wealth is measured in money but it's not wealth is measured in time yeah because if you make a million dollars over 40 years you're still not rich right if you make it over the 40 minutes now probably

Speaker 1 and pretty good and my my other I'm pretty sure this came from you, was like, when you think about big goals or things that you need to accomplish, the bigger the goal, you change the tools that you have to focus on, right?

Speaker 1 Yes. Like

Speaker 1 better leverage. Yeah.

Speaker 1 If I said, hey, you got to be in New York tomorrow, you're not thinking about walking, you're not thinking about driving. No.

Speaker 1 You're not thinking about riding a bike. I'm taking it as yet.
I'm not even taking a prop plane. Right.
Like a Cessna from here, you'd have to fill it up like five times from here today.

Speaker 1 It'd be a very long trip. Yeah, yeah.
And like too many people, instead of aiming for New York, they're aiming for the next door neighbor's house.

Speaker 1 And the only tool they think about is walking. Right.

Speaker 1 And

Speaker 1 those are things that I've learned from you over the years that have drastically just changed the way I teach, the way I close, the way I do different things. So

Speaker 1 it's pretty amazing.

Speaker 1 Right now you have different programs. Sure.
And tell us more about like your community and

Speaker 1 the value that you're providing. So

Speaker 1 in my, what they call value ladder,

Speaker 1 at the very base is what I call my community service content.

Speaker 1 So I create content.

Speaker 1 I disseminate it on different platforms, predominantly YouTube long-form video, but YouTube, Instagram, TikTok, Facebook, LinkedIn. We post on all of those, but YouTube is our primary channel.

Speaker 1 And I never create, I think one of the keys to the success we've had on YouTube over the last couple of years is I never post a video on YouTube that I could not have sold and had people been happy that they bought it.

Speaker 1 So I make sure any content that I give away as community service content, which I like that terminology better than free because it's not really free.

Speaker 1 It's not free for me because I've got to pay my team in order for us to create it.

Speaker 1 And it's not free for the people who consume it because they've got to pay with their time and time's more valuable than money. So it's not free content, but it's consumer, consumer, it's

Speaker 1 community service content. I like it.
And so

Speaker 1 I want to make sure that I put out at least

Speaker 1 two pieces of community service content a week on YouTube. So I have a Bible study channel and I have a business channel.

Speaker 1 They're separate. They're separate.
Now, when I started, I just had one channel. But

Speaker 1 like, I could, somebody, a friend of one of my clients, actually,

Speaker 1 her VP of operations said to me, Myron, have you ever thought about separating your Bible study channel channel from your business channel? I said, no, I never thought about that. Why did he ask?

Speaker 1 She said, I think the algorithm might be like, you might be confusing the algorithm. Like, they want to send stuff to people, but they don't know exactly who to send it to.
I'm like, that makes sense.

Speaker 1 So I did it. And the Bible study channel we launched July of last year.
This is what? February? Yeah.

Speaker 1 We're at 80,000 subscribers on that channel. No way.

Speaker 1 And it's just around Bible study. Just

Speaker 1 teaching biblical principles.

Speaker 1 And then the business channel,

Speaker 1 which we started. So here's what's crazy about, here's what's crazy about that.

Speaker 1 I launched my business YouTube channel

Speaker 1 March 15, 2007.

Speaker 1 I was on YouTube for 14 years before I knew that they paid people for having videos on YouTube. I did not know that until 2021.
Sounds crazy. And then we got

Speaker 1 what did your subscriber count from 7 to 21? Where were you at?

Speaker 1 Like 5,000. 5,000.
So just very... Yeah, just very, just plodding along.

Speaker 1 I posted a video. Not intentional.
There was no intention in it whatsoever. It was just something to do if I thought about it.

Speaker 1 And then we became intentional April 1st, 2022. By that time, because of a podcast interview that I had in 2021, we were at 10,500 subscribers.
Wow. Okay.
Doubled just off one subscriber.

Speaker 1 Just off one podcast interview. Wow.
Who's that with? David Chance. Okay.
Social Proof Podcast. Dude, for whatever reason, that guy draws a crowd.
He does.

Speaker 1 He interviews a lot of really interesting people, and he's a great interviewer. He's a great interviewer.
I was on his podcast, and like my followers and everything just shot through.

Speaker 1 Everything shot through. Yeah.

Speaker 1 Completely different crowd. He's got, yeah, it's pretty awesome.
Yeah. Hey guys, it's Chris.
Hey, a lot of you leave comments asking for help. Do me a real quick favor.

Speaker 1 Shoot me a text at 509-374-7554. That's 509-374-7554.

Speaker 1 Shoot me a text. I'll answer and help you with whatever you need.
Don't worry, I got you back. Let's go back to the show, babe, baby.

Speaker 1 So, we had 10,500 subscribers April 1st when I decided I am going to post one video a week on YouTube every week for the next 10 years. And I don't care what happens.

Speaker 1 I don't care if we don't get any subscribers. I don't care if we don't get any followers.
I don't care if we don't make any money. I don't care.

Speaker 1 We're just going to do one video a week and we're going to be consistent. It's going to come out the same day every week.
And we started doing that in April of 2022.

Speaker 1 And then we ramped it up to two and it got bigger. And then we ramped it up to four videos a week we were doing at one point.
Wow.

Speaker 1 And then we backed it down to once we started a Bible study channel, we do one on the Bible study channel, one on the business channel every week. And it's just like, it's hockey sticking right now.

Speaker 1 We're up 1.2 million subscribers, 1.2 million views in the last 28 days

Speaker 1 over normal. Wow.
Yeah. In growth.
Yeah. In growth.
So what do you average over a 28-day period? Right now we're at 3.3 million views every 28 days.

Speaker 1 About 30,000 subscribers. Previously, we were at 1.6, 1.7.
Every now and then might pop up to like 2.1. That's remarkable.
Yeah. Yeah.

Speaker 1 You know, it's always impressive when somebody that is a business-focused channel has that many subscribers, right? It's easy to get it in like the entertainment. Entertainment, right?

Speaker 1 Or education, right? But enterprise, you don't see it.

Speaker 1 You don't see it very often. Right.
Right, right.

Speaker 1 So yeah,

Speaker 1 it's awesome. So what would you say? We've been sucking with YouTube.
Fantastic on Spotify, Apple, crushing, right?

Speaker 1 Like consistently top 15 on Apple and getting all the downloads and everything like that. But YouTube, we suck.
Okay. Okay.

Speaker 1 So a couple questions I have for you. Okay.
Maybe we'll make this a little bit of live mentorship. Hey, I'm not mad about it.

Speaker 1 So right now

Speaker 1 we're branded under a company brand. Would you brand under a company brand? So I got an advice last night.
So we're sitting at a conference, right?

Speaker 1 And I was talking to a guy that's pretty big on YouTube and he's like, dude, you need to actually make it a personal brand. 100%.
100%.

Speaker 1 A personal personal brand will outperform a business brand eight days a week and twice on Sunday. Steve Jobs' brand is bigger than Apple and Steve Jobs has been dead since 2011.

Speaker 1 That's that you're not wrong. Elon Musk's brand is bigger than Tesla's and bigger than SpaceX, bigger than SpaceX and Tesla put together.
Yeah, yeah, yeah.

Speaker 1 So you would name the channel Chris Lee, not Next Level Pros.

Speaker 1 I'm not opposed to having two channels, but I would definitely have a personally branded channel. But

Speaker 1 you can grow a branded channel if you do the right things now I don't know what all those things are but I have tested I have done more tests in the last three years on different ways to make YouTube my YouTube YouTube algorithm and audience love my content without compromising who I am to do it.

Speaker 1 What are some of those what are some of those so if you think about it so YouTube wants two things They want people to click on videos and they want people to watch videos.

Speaker 1 So then if that's what YouTube wants. And then they don't want you to leave.
Right, right. Then they want you to stay.
They want you to click on videos and watch videos for as long as possible.

Speaker 1 If that's what YouTube wants, if I give them what they want, they'll give me what I want.

Speaker 1 Whether it's more customers, whether it's more ad revenue, whether it's more exposure or whatever, I give them what they want. So how can I get people to click on my thumbnails better?

Speaker 1 So because that's the purpose of thumbnail. How can I get people to watch longer?

Speaker 1 It's really an incremental exponent. And what I mean by that is there are a couple of things you can can do incrementally that will cause an exponential growth in your ability to grow on YouTube.

Speaker 1 I had a lady, I'm not at this conference, who chased me down yesterday to show me on the elevator. She said, I followed your advice because she was in my challenge.

Speaker 1 She said, I followed your advice on your challenge and my YouTube has grown. I'm like, what do you mean?

Speaker 1 I've got over 2 million subscribers on all platforms. What are you talking about? And she said she came to my challenge four months ago.
I'm like, what are you talking about?

Speaker 1 2 million in four months. Right.
So she has over a million on TikTok. Okay.

Speaker 1 She had 637,000 on YouTube. I said, so how many did you have when you started doing the stuff that I told you to do, whatever that was? Because I don't even remember what telling her anything.

Speaker 1 She said, 100. I said, oh, 100,000 subscribers.
She said, no, 100. 100.
What?

Speaker 1 What? And I said, show me. Like, I'm not even believing that.

Speaker 1 She showed it to me.

Speaker 1 637,000 subscribers on YouTube and what changed so what was the big thing that she implemented well from you so I'm gonna I'm gonna tell you with a what I believe the thing all of the things are not just the big thing but here's what's here's what's fascinating we love the community service yeah that's that's that's the whole point see I believe too many people one of the things that keeps you from reaping a harvest is thinking that all seasons are harvest season.

Speaker 1 It's not always fall. Sometimes it's spring.
You got to sow seeds. And so the community service content is,

Speaker 1 that's the seeds that we sow. Those are the seeds that we sow in the ground of the marketplace.

Speaker 1 And it's going to eventually yield something.

Speaker 1 And so,

Speaker 1 so, but this woman's story was really remarkable. But what's more remarkable than that is what she teaches because she lives in France.
Okay. Do you know what she teaches? What?

Speaker 1 She teaches English to non-English speakers. Okay.
That's her whole niche. Wow.
Like, what are you talking about?

Speaker 1 It was mind-blowing. So, so, so, how can we, so the first question, if I'm, if I'm looking at how can I build a YouTube channel? First question is this: how can I get people to click?

Speaker 1 So, it's all thumbnail and title. All thumbnail.
Like, it's all, it's all, it's like 80% thumbnail and then maybe 20% title. What click? What makes a great thumbnail?

Speaker 1 I've been trying to study this, and I suck at it. Okay, a couple things.

Speaker 1 These components make a great thumbnail, in my opinion:

Speaker 1 Curiosity.

Speaker 1 And I'll tell you how I create that. It's very different than asking a question.
Because asking questions doesn't create curiosity. It actually kills curiosity.
So curiosity, contrast,

Speaker 1 conflict, controversy, or confusion. All the C's.

Speaker 1 Those are the five things. If you can add...
conversation

Speaker 1 into that,

Speaker 1 but those five things that I name, if you can add any one of those elements, your thumbnail will convert better.

Speaker 1 That's just thumbnail, not title. That's not title.
Okay. That's not title.
We're not even on the title yet. Okay.

Speaker 1 So

Speaker 1 I've got to create, and I want to make sure that when I'm doing that, that I'm doing that with both the image and the words. Okay.
And I definitely want to have words. Okay.

Speaker 1 And I'm going to show you how I do it here in a minute. So

Speaker 1 then

Speaker 1 the video title must not ever be the same as the the thumbnail title. Because if you do that, you're wasting real estate.

Speaker 1 So you want to make sure that the video title provides clarification for the curiosity, the confusion, the contrast, the controversy, and

Speaker 1 the conflict that's created in the thumbnail title. So it promises to close that gap.

Speaker 1 That's what the video title does. Does that make sense? Yep.
Yep. Okay.
So how do I create curiosity in a thumbnail title?

Speaker 1 Now, the other question I would ask, so speaking with Andy Elliott, do you know Andy very well?

Speaker 1 I don't know him very well, but I met him the other day. So we spent a day together and we were going through YouTube.

Speaker 1 Speaking with him, he tries to target his titles towards like more keyword-driven.

Speaker 1 Yeah, that's a strategy. That is definitely a strategy.
That's not your strategy. That's not my strategy.
I'm not opposed to it,

Speaker 1 but like...

Speaker 1 If I put up a video and it doesn't get at least 24,000 views in 24 hours, it's not doing well.

Speaker 1 Right.

Speaker 1 And if it doesn't have at least least a hundred thousand view some views in a month it's like yeah it's kind of a sleeper no it's not garbage but it's just kind of a sleeper it's an underperformer right okay so

Speaker 1 so

Speaker 1 the

Speaker 1 um

Speaker 1 how i create curiosity is

Speaker 1 i make a statement with a question word so i say how

Speaker 1 this, this, and this. Okay, my video for Monday is going to to be...

Speaker 1 And are you dictating this or is your team? I create all my titles and all my thumbnail titles. Nobody creates that but me.
And you give them the direction on what the thumbnail should look like?

Speaker 1 Or you approve it? I approve it. I approve it.
Yep. Got it.

Speaker 1 So, so,

Speaker 1 like my video for Monday is, um,

Speaker 1 I could, it's not this, but it could be, it's gonna, my video that I'm gonna do Monday live is stop outsmarting yourself.

Speaker 1 But it's, I could make it how to stop outsmarting yourself, but I'm putting how in the video title. So I'm mixing it up.
So I'm putting, so it's stop out, stop outsmarting yourself. Thumbnail.
Right.

Speaker 1 And then seven ways to

Speaker 1 stop being seven things to do to stop being too smart for your own good. Okay.
So there is a tie with the smart. Right, exactly.

Speaker 1 And so, but I could make it how to stop outsmarting yourself, which, in fact,

Speaker 1 maybe we'll split test those.

Speaker 1 And do you find that things like the framework, like seven, like seven ways?

Speaker 1 It could be seven, it could be 15, it could be six. When you just some list

Speaker 1 lists, a list is an open loop until you get to the last point. Right.
Does that make sense? Yeah, yeah. It gives you reason to hang on.
Exactly. Right.

Speaker 1 So

Speaker 1 that's one.

Speaker 1 That's how I create. So one of my best performing videos is why evil people are rich.

Speaker 1 Now, that creates confusion. Yeah.
Because some people think that I said why rich people are evil. They're like, oh, rich people aren't evil.
Go read the title, bro.

Speaker 1 It didn't say rich people are evil. It said evil people are rich.

Speaker 1 And

Speaker 1 like, so if I say why evil people are rich, not only is that creating curiosity because of the why, but when I say evil people are rich, it's creating conflict.

Speaker 1 It's creating contrast between rich people and poor people and good people and evil people.

Speaker 1 Do you see what I'm saying? So what I'm doing is I'm creating tension in the thumbnail title. Yep.
Okay. People want to comment before they even watch it.
Right, exactly.

Speaker 1 And so,

Speaker 1 and then

Speaker 1 there's a conflict between the rich people and the poor people. Yep.
The rich versus us versus them. It has an us versus them element.
So like because it has all of those components in it,

Speaker 1 then

Speaker 1 it's

Speaker 1 like

Speaker 1 people.

Speaker 1 See, here's what I want to do. I want to create a thumbnail title that causes the person who reads it to ask themselves a question.
If I ask you a question, you can ignore me.

Speaker 1 But if you ask yourself a question, you must find the answer.

Speaker 1 So I'm forcing them to have a conversation in their head about my video. So I say, why evil people are rich? Some people's thought is going to be, evil people aren't rich.

Speaker 1 Are evil people rich?

Speaker 1 Why are evil people rich? Like you're talking about. Right, exactly.
There are a whole bunch of different conversations somebody could start with themselves because I had that.

Speaker 1 Okay, so that's number one.

Speaker 1 And then I don't remember what the video title was, but it provided some clarification for that. Right.

Speaker 1 And then I assume,

Speaker 1 so those things gets people to click. Right.
But now you got to keep them engaged. Now you got to keep them engaged.
And so what's your rule of thumb, the thumb answer?

Speaker 1 Well, it's YouTube's rule of thumb. And so I'll just give them what they want again.

Speaker 1 If you can keep 70% of your audience watching past. 70% of clicks.

Speaker 1 70% of the people who start watching the video, if they are still watching at the 30-second mark, the chances of that video doing well increase exponentially.

Speaker 1 So here's my question, because I don't know this. When I'm on YouTube, the first couple videos that are there, they will auto-play.
Is that considered a click? No.

Speaker 1 It's not considered a click. So it's when you actually

Speaker 1 click on it and the volume starts playing. That's correct.
Okay. Just one.

Speaker 1 So the most important part.

Speaker 1 of the content of the video is the first 30 seconds. The video needs to be good.
So it's 70% over 30 seconds. Got it.
The video has to be good. Of course.

Speaker 1 But if the video is good and the first 30 seconds is bad, they're not watching it. Yep.
Right.

Speaker 1 So I'm going to tell you what constitutes bad, like horrible, like bad,

Speaker 1 on a video. First 30 seconds.
Hi guys, Myron here. Welcome back to my channel.
Today I'm going... No, please make sure you subscribe.
Make sure you like the video and comment. That's all that's.

Speaker 1 Yeah.

Speaker 1 You want to start the video with intensity and intention. I love it.
And so what I do is, let's say I'm going to do the video on

Speaker 1 Monday is going to be how to stop outsmarting yourself.

Speaker 1 Did you know that having a high IQ doesn't necessarily guarantee a high income? In fact, some of the people with the highest IQs in the world make some of the least amount of money.

Speaker 1 And you have to ask yourself, well, if

Speaker 1 getting to a high IQ is not the key to success, why am I spending all this money on education? Why have I spent all this money on education?

Speaker 1 Why do I have all these college loans that are going to take me 20 years of my life to pay off if indeed a high IQ doesn't equal a high income?

Speaker 1 On this video, I'm going to show you seven things you can do to stop outsmarting yourself and being too smart for your own good. Boom.
Love it.

Speaker 1 So obviously you've talked or discussed about this a lot of times. How often are you scripting out that first first 30 seconds? Well, how often, I'm going to answer two questions.
Let me answer that.

Speaker 1 May I answer a better question first? Absolutely. How often should somebody watching me script out that first 30 seconds every time they do it for the first couple hundred videos?

Speaker 1 You need to be scripting. Right.
How often do I do it? I don't ever script it out because

Speaker 1 I can remember faster than I can read. Right.
And so that's how my brain works. That's not how everybody's brain works.
In fact, that's not how most people's brain work.

Speaker 1 So scripting out anything for me is a train wreck in slow motion. So, you know, I'm pretty good at the top of what I call my dome ski.

Speaker 1 The same as you.

Speaker 1 Now, I do plan it. I figure out what I'm going to say.
So, do you, do you bullet point it like a phone? Yes. And I might even write it.
I might even write it out, but I'm not going to read it.

Speaker 1 Yeah, yeah, yeah. Got it.
Okay. Got it.
Okay. So we're similar that way.

Speaker 1 And so

Speaker 1 I think where I've screwed up is I haven't done proper planning and I've just kind of gone in and tried to. Off the cuff.
Yeah. Yeah.
I don't, like, I don't ever do that.

Speaker 1 So, so when I'm, when I'm outlining, so this is like, this is what I mean. Like, I could, I could literally, what I'm telling you right now, I could turn it into a YouTube course.
I love it. Right.

Speaker 1 So that's why I know that it's good because I know if somebody bought this from me and they went through it and they did it, they would get results. Right.

Speaker 1 So, and I don't generally share this much, but I will tell you. So one of the things that I do when I'm creating a video is I'm like, big idea.
What's the big idea of this video?

Speaker 1 Okay, what's the thumbnail title? What's the video title? What's the opening 30 seconds? Those are the things. Now, a lot of people say that.
That's how you plan a video. That's how I plan a video.

Speaker 1 And then I create the outline. But usually I don't create the outline earlier than 24 hours before I'm going to go live.

Speaker 1 Because

Speaker 1 I have frameworks that I communicate through, as you already know. And so what I don't do is I don't want to create an outline that I don't even remember.

Speaker 1 And I'm attempting to remember it while I'm teaching it. So I like to create the outline no more than 24 hours before.
I love that. And oftentimes not more than an hour before I go live.

Speaker 1 I sit down and I make myself outline the points.

Speaker 1 Now I've been thinking about it for weeks, but I put it down in bullet points like an hour before, if I, if I write my outline an hour before I go live, that video is going to be hotter than a pack of firecrackers on the fourth of July.

Speaker 1 It's going to be hot because it's hot off the press for me. It's fresh to me.
So it's fresh. So it's not like I'm serving leftovers from three weeks ago.
Right, right, right. I love it.

Speaker 1 So are you doing most of your videos now live?

Speaker 1 Almost all of them, unless I'm traveling like I am this week, almost all my videos are live. Live videos for me outperform recorded videos.
That's not going to be true for everybody.

Speaker 1 So if I'm getting started, because I would say our YouTube channel is still getting started. Like we're, we're, we suck.

Speaker 1 I built a channel to like 4,000 subs and I was like, I felt like we had the wrong followers. And so then we just relaunched under like a different branding or whatnot.
And we're very low.

Speaker 1 So would you recommend doing the live approach or would you recommend just good, high-quality content and then go live?

Speaker 1 It depends on what your team is better set up for.

Speaker 1 I think our team is better. Our team is better set up for live video because I'm better suited for live video.

Speaker 1 But

Speaker 1 I have a cheat code. So my cheat code is I do my live videos.

Speaker 1 I broadcast my live videos in front of a live audience. So I'm not talking to a camera.
Like I'm terrible in front of a camera. I'm good in a conversation with a person.

Speaker 1 So even before we had a live audience in studio, because we have a studio in Tampa,

Speaker 1 even before we had a live audience in studio, I would have people on Zoom before I had people in the room. So I could see faces and get feedback energy from faces while I'm teaching.

Speaker 1 I'm interested to see if you actually agree with this. So I'm the same way.
Way better in front of a live audience, in front of a live person, right?

Speaker 1 If you record an actual sale that's happening versus a sales training, way better. Way better.
Way better. So one of my core beliefs behind that is because our spirits communicate different.

Speaker 1 And so when I'm communicating with another spirit, I'm going to communicate more purely and from God. Would you agree with that?

Speaker 1 I think so. I've never thought of it like that.
So I don't know if I would or not, but I think so.

Speaker 1 I just know that when you're communicating, you're communicating with your words and your energy. Right.
And people can lie with their words, but their energy always tells the truth.

Speaker 1 If you're communicating with your words and your energy, it's like listening to a song

Speaker 1 with music in the background, with a band in the background. If you communicate without your energy, without that people energy, it's like singing a cappello in a hallway with no carpet.

Speaker 1 So you no longer create content without a crowd? Oh, I never, I don't remember the last time I did. Wow.

Speaker 1 I've only attempted it twice, and it was terrible both times when we never released the videos. And when you say crowd, is it a virtual crowd or is it an in-person crowd?

Speaker 1 We used to have a virtual crowd, but we have an in-person crowd. We have people in studio every Monday and every Thursday when we go live.
That's amazing. So are you charging them to be there?

Speaker 1 Is it part of like a membership? Nope.

Speaker 1 Their payment is giving me somebody to talk to. I love it.
So you're just allowing people to come in off the streets? No, no, no, no, no, no. We don't broadcast it.
No. So we allow people.

Speaker 1 who have bought something from us in the past

Speaker 1 who email us and say they'd like to come to come. There you go.
That makes a whole lot more sense. Yeah.
Because everybody doesn't love Myron. Yeah, yeah, yeah.

Speaker 1 Hey, that's good. The people who do do and the people who don't don't.
What is the most controversial content out there that has created that divide? Oh, just

Speaker 1 any content you create.

Speaker 1 If your content's not getting any haters, your content doesn't matter.

Speaker 1 Like the objective of creating content and having a message in the marketplace is to repel the wrong people as much as it is to attract the right people.

Speaker 1 Like I think as much about who I don't want to sell to, who I don't want to serve, who I don't want the people.

Speaker 1 I think about the people I want to leave me alone, and I make sure that while my message is attracting, quote, my ideal avatar, it's repelling everybody else. Absolutely.

Speaker 1 So, so people who don't like the Bible, for instance, because I teach business based on biblical principles. And so, I make sure I lead with that.
So, people who don't like the Bible leave me alone.

Speaker 1 Right?

Speaker 1 I love business. I love...

Speaker 1 teaching people how to make money. So people who think that

Speaker 1 wealth is wickedness and poverty is piety, I don't want to, like, good, go enjoy that with somebody else. Like, I don't, I have no desire in teaching you anything because you, you already know.
Right.

Speaker 1 Um,

Speaker 1 so I'm my people who,

Speaker 1 what I call freeple people, people who only want stuff for free, cheapel people, people who only want stuff if it's cheap, like those, that's not my ideal avatar.

Speaker 1 I mean, I've got coaching programs that are $375,000 and a million dollars a year, right? $55,000 a year, $27,000 a year. Like my coaching programs are not cheap.

Speaker 1 What does it look like to work with Myron for a million bucks a year? Okay, so you get four VIP days. So one VIP day is 375,000.
So you do a VIP day. What does that mean? It's VIP day plus.

Speaker 1 That means number one,

Speaker 1 you get one eight-hour day or two, four-hour sessions with me looking at your numbers and your business and telling you what lever, one-on-one, telling you what levers to push because we charge $40,000 an hour for coaching.

Speaker 1 Yep. Okay.
Which we're probably going to raise here soon. So anyway, but that's

Speaker 1 what it is. So there's that.

Speaker 1 Then, so you get, you get four VIP days or you'd get

Speaker 1 eight four-hour sessions. Right.
Right. So you get that.
I would imagine just because I've done coaching over the years and whatnot, and like one-on-one coaching is difficult, right?

Speaker 1 I mean, it requires a lot of energy. It requires a lot of energy, intention, but most importantly, it requires a lot of time.
Right.

Speaker 1 Every minute i'm spending with you is a minute i'm not spending with my wife i'm not spending with my kids i'm not spending with my granddaughter i'm not spending it on the golf course i'm not spending it doing something for me exactly so you're getting a part of my life that i'll never get back and if you want that you just have to pay exactly so with that i'm imagining you keep it to a very small we only allow five people in our million dollar a year program yeah last year we only sold three but yeah makes that's fine if we don't sell any i'm okay with that right i don't need i don't get your time right i don't need the money right so i'm good either way right so so you get four vip days yep plus you get interviewed on my YouTube channel twice nice okay and you can promote whatever you want to promote on my YouTube channel so what happens is when I interview people on my YouTube channel usually those two interviews will more than pay for the program yeah right if they've already got a business up and running so no and if they don't they're not gonna pay me a million dollars so I'm tailoring this to the right people does that make sense who's your ideal client in in that higher level type stuff somebody who's stuck at 500,000 to 2 million dollars a month yeah in their business and they're they're making a lot of

Speaker 1 businesses. It doesn't matter.

Speaker 1 Yeah, it doesn't matter.

Speaker 1 And they're still, even though they're making nice revenue, like a decent amount of revenue, they're still smart enough to know they're stuck.

Speaker 1 And then I'll let them interview me twice on their YouTube channel.

Speaker 1 And then we have

Speaker 1 Masterminds in the Sky, which means when I'm going somewhere to do something for business, I invite those clients to go with me. VIP clients and the royal family clients.

Speaker 1 So the VIP, you get one VIP day, the two hours, but with the Royal Family program, which is the million dollar program, you get four VIP days, two interviews on my channel, two interviews on your channel.

Speaker 1 With a VIP day, you get one interview on my channel, no interviews of me on your channel. Yeah, yeah.

Speaker 1 It's just, and eight hours, and masterminds in the sky, and I charter yachts like when we do our masterminds in Tampa, like my VIPs come in a day early, and we'll do a mastermind on a yacht, or we'll pick some really nice location in Tampa, and we'll have a special event for them where it's, yeah.

Speaker 1 So that's, that's what the VIP looks like. And I've got people who've been on six, eight, 10 masterminds in the sky, and the stuff we talk about up there, it just, it doesn't replicate anywhere else.

Speaker 1 For sure. I've had the best conversations in the private jet.
100%. Right.
Because like you're, you're disconnected, you're sitting face-to-face, you know, dialing in.

Speaker 1 And I teach my clients who are VIPs, I teach them the exact same strategy that I use to get paid to fly private. I love it.
I love it. I love it.

Speaker 1 So, you know, you talk, obviously you're very passionate about what you're building and everything else, but also very passionate about your time and where you're spending it.

Speaker 1 So outside of teaching on YouTube and having all these coaching clients and whatnot, like what does it look like from a time allocation standpoint to golf family?

Speaker 1 Like what are, what are you getting fired up outside of business for? Oh.

Speaker 1 My family, obviously, first and foremost. Like this year will be my wife and I's 40th anniversary.
So

Speaker 1 when is congratulations when is this gonna air we're gonna do a really epic vacation I'll say it like that she doesn't know exactly what all it is so I don't want to say it'll probably be air in three or four weeks three or four weeks so I'm not gonna say what it is cuer anniversary is not too hot but we're gonna have a really epic vacation to celebrate our 40 years together so that's gonna be fun

Speaker 1 last year

Speaker 1 My wife, my daughter, my son-in-law, my granddaughter and I, we went to San Diego. We spent 10 days in San Diego.
We rented this big mansion in La Jolla, in La Jolla, overlooking this golf course.

Speaker 1 And me and my son-in-law are golf rivals. So that's a lot of fun.

Speaker 1 Learning music theory, learning to play the guitar at a high level. So like everywhere I go, like my guitar is in my bedroom here at the hotel.
Everywhere I go, my guitar is with me.

Speaker 1 I practice every day.

Speaker 1 So I'm really passionate about that. Golf, I love golf.
Love reading, love writing, love studying, love thinking of ideas.

Speaker 1 What is your favorite like new hobby or activity that you've picked up in the last 12 to 24 months? Because obviously you've done a lot of these things for a long time.

Speaker 1 In the last 12 to 24 months, I don't know that I have any new hobbies. I just have new levels of intensity for old hobbies.
I love it. Yeah.
I love that. So you know what you love.
And I do that.

Speaker 1 And you do more of that. More of that.
Yeah. What about, you know, because we're both kind of in the same boat where we don't have to work, right?

Speaker 1 Like we have opportunities around us and want to be very intentional with who we spend it with, what we're doing. What are we doing with that time? Those type of things.

Speaker 1 Like, where are you finding the most joy in travel?

Speaker 1 I enjoy traveling

Speaker 1 with my wife and with my family for vacation. I love that.
There's specific places that you love. Oh, I have a whole bunch of specific places I love.

Speaker 1 Unfortunately, all the places I love, my family doesn't love because

Speaker 1 it has to have great golf courses.

Speaker 1 I don't want to go to a ski resort.

Speaker 1 I don't ski. I don't like snow.
So I don't want to go to a ski resort.

Speaker 1 But

Speaker 1 I love the DR because they got some of the most epic golf courses in the world.

Speaker 1 We played golf in Southern California. That was beautiful.

Speaker 1 Hawaii, obviously, is magnificent. The Bahamas,

Speaker 1 the Virgin Islands, all of that, the Caribbean, all of that's fantastic. I love all of that.
I've played some golf in Europe. I played golf in London before, in England before.

Speaker 1 The places I like to go that are not golf-related, though,

Speaker 1 are historic. Like, my wife and I took a biblical Greek, like, we did a biblical tour of Greece, which is epic.
Awesome. We took a couple of biblical tours of Israel, which were

Speaker 1 mind-blowing. It just, it was, those were the best vacations of my life.

Speaker 1 You know, I still have not gone to Israel and I see

Speaker 1 planet, but right now, obviously, it's a little more difficult.

Speaker 1 And yeah,

Speaker 1 it's on a level that

Speaker 1 is.

Speaker 1 Unparalleled. Yeah.
Yeah.

Speaker 1 The history, especially, I've been studying the Bible since I was 17. Yeah.

Speaker 1 And so to go to places you've read about your whole life and to be standing on the same, you know, and really understanding where you are. Where you are.

Speaker 1 And feeling it.

Speaker 1 And you're standing

Speaker 1 at the base of the mountain, these rock mountains where David hid from Saul. And you can see all these holes in the rocks or you're on the Sea of Galilee and.

Speaker 1 like sunshine and then all of a sudden a storm comes like out of nowhere and then a few minutes later the storm's gone there's this big rainbow it's like what where am I that's That's so cool. Yeah.

Speaker 1 And there's obviously like a spiritual connection in the physical. 100%.
Right? Yeah. And yeah, it's amazing.
Speaking of Hawaii, you need to come to my place in Hawaii.

Speaker 1 Have you seen my place in Hawaii? No, I didn't even know you had a place in Hawaii. Oh, it is the most remarkable.
Which island? The Big Island. The Big Island.
Okay.

Speaker 1 It is the most, maybe the most remarkable spot in the world. Really?

Speaker 1 Like, so King Kamehameha, the king of Hawaii,

Speaker 1 he had his residence where my home sits. Wow.

Speaker 1 And two and a half acres backed up against

Speaker 1 state-owned land that will never be developed. Wow.
Have a 25-foot waterfall, giant waterfall in the back. Wow.
And it's like one of the most spiritual, just like

Speaker 1 refreshing.

Speaker 1 Dude, I'll have to show it to you after the pod. Cool.

Speaker 1 Yeah, that sounds like fun. I love, I mean, my wife and I have been to Hawaii probably 12 times.
Yeah. So we've been a bunch of times.
We've never been to the Big Island, though. We've been to Maui.

Speaker 1 We've been to Oahu. We've been to Kauai, but we've never been to the Big Island.

Speaker 1 You know, know it's interesting and i've i've been to most of the other islands and the big island's my favorite it's so unique so unique it has 12 of the 14 climates in the world wow it like how crazy is that you can literally drive 20 minutes and look like you're in completely different part of the world wow and uh yeah it's it's wow it's got such it's a cool it's a cool thing but i'll show it to you afterwards but man so you're building you're building these communities well so first of all thank you for dropping the knowledge about youtube i think i think that's highly valuable to anybody watching us what was it so that uh the lady that approached you that grew to 650 000 like was it those principles oh i'm sure or what was what was the big difference what i'm said for i'm sure well i i think

Speaker 1 so the real

Speaker 1 like i'll just give you one little component that i think like if if somebody really gets it it'll change everything for them um if you really want to grow your youtube channel you want people to watch longer the first 30 seconds is important but the rest of the video is important too.

Speaker 1 So how can you make people stay on longer? Be more interesting.

Speaker 1 Now, how do you mean?

Speaker 1 Right. So how do you become more interesting is the question.
And the way to become more interesting in any aspect of life is to stop trying to be interesting and focus on becoming more interested.

Speaker 1 Only interested people are interesting. And when I say interested, first of all, you're interested in solving a problem.
You're interested in learning something you didn't know.

Speaker 1 You're interested in a unique perspective. You're interested in knowledge that existed apart from you

Speaker 1 that when you find out, you wonder how you ever lived apart from it. Right.
And so when you share that with somebody, they're like, oh, I didn't know. Right.
It makes their brain melt.

Speaker 1 And then you're interested, you're interested to the point of being obsessed over solving a problem that a big, large number of people have.

Speaker 1 So that when you show up and start talking about the problem, they're like, I got that problem. And then you talk about the solution.

Speaker 1 Well, if they understand the problem that much and they found a solution for them, then they've probably found a solution for me. And now they're locked and loaded.

Speaker 1 So be more interested, number one, in solving a problem, and then be more interested in serving the people.

Speaker 1 If you can become more interested in solving the problem, more interested in serving the people, as opposed to like most people approach YouTube from the standpoint, I want to get something from YouTube.

Speaker 1 I want more visits. I want more subscribers.
I want more views. I want more watch time hours and I want more money.
But what if they came to YouTube?

Speaker 1 I'm going to figure out how I can give YouTube everything they desire. And I'm going to figure out how to, to, and YouTube wants to give their audience everything they desire.

Speaker 1 They desire, so I'm gonna give YouTube and YouTube's audience everything they desire, and then I'm gonna let that do what only that can do. Right.
Does that make sense?

Speaker 1 No, it makes makes perfect sense. I love it.
Myron, you're 63. I am.
63. So you've had a long career.
You've done really cool things.

Speaker 1 What's the end goal? Do you see yourself doing this until the till the day you die? Oh, 100%. I love it.
So

Speaker 1 not to the same level of intensity. Like, I have no desire to retire.
I'm having so much fun right now. Like, what am I going to do? Play more golf? Like, play my guitar for 16 hours a day?

Speaker 1 I think people,

Speaker 1 I think we've been programmed to believe that we have to live a painful life until we can afford not to.

Speaker 1 And so what people do is while they're

Speaker 1 like grinding their way through this painful existence called life,

Speaker 1 they anesthesize themselves with distractions

Speaker 1 because they feel like it's never going to end until they retire. Well, and it's the biggest lie.

Speaker 1 Retirement is the biggest lie that was ever sold to society, right? It's insane. I attempted it at age 39,

Speaker 1 right? Six weeks, frankly, like the most depressed I've ever been in my life. Yeah.

Speaker 1 Yeah, because you're a creator. Yeah, I'm a creator.
And

Speaker 1 I'm a firm believer that the great creator created his children to create.

Speaker 1 And

Speaker 1 that is what brings true joy, true happiness, true, you know, level. And so, you know, I appreciate what you shared, like, I'm going to do this forever, but not to the same intensity.

Speaker 1 So it's just being very intentional. You're being very intentional.
And I'm hyper-intentional now. And like when I was in my 50s, I worked way longer and way harder than I do now.

Speaker 1 And when I was in my 40s, I worked harder and longer than I did in my 50s. When I was in my 30s, it was like, I didn't care if I worked 24 hours a day.
Now, I'm sure.

Speaker 1 My team would probably attest that like when we're at a conference like this and all we really need to do is go to the conference and I speak a couple times.

Speaker 1 Like that could be a pretty chill thing, but I'm fairly intense when I'm not at home because I figure I might as well get the most bang for my buck and I'm sure they're exhausted so they're going to enjoy getting back home and having some time to relax.

Speaker 1 But

Speaker 1 it's like

Speaker 1 this is the second podcast I've done since I've been here or third. This is the third.
I don't remember second or third. And I got another podcast this afternoon that I'm going to do.

Speaker 1 And then I'm speaking at our church tonight, and I'm speaking two times tomorrow, and then I'm getting on a jet and flying back home. So

Speaker 1 because I love what I do, and while I'm not at home, and I can't spend time with my family, I might as well get the most bang for my buck out of the work that I'm doing while I'm gone, which is why I go, go, go.

Speaker 1 But I end pretty early in the evening, but my day usually starts at five o'clock. Yeah, I'm the same way with a little bit more intensity in the evening, hence why my voice is the way it is.
Right.

Speaker 1 But yeah, it's it's it's interesting because I think, as you said, like most people, they're living for this retirement.

Speaker 1 Live for the weekend living. What do you call it?

Speaker 1 Anesthesize.

Speaker 1 They use distraction as an anesthetic. They use football, basketball.
They want to watch somebody else live because of the pain of the fact that the fact they don't think their life is working.

Speaker 1 So I might as well watch somebody else live. I'm not living.
I'm just excited. Meanwhile, dreaming of the day to be retired.
Right.

Speaker 1 And just, and I think when people just finally come to the realization that there is no finish line. There is no finish line.
There's no there there. And

Speaker 1 there's really really no fulfillment in arriving. Right.
Right.

Speaker 1 The journey is the destination. Right.
Like the day that I had

Speaker 1 many, many, many millions of dollars wired into my bank account from a private equity firm. For your business.
For my business. My life didn't change.
Right. Right.

Speaker 1 But so many people fantasize about these days thinking that the heavens will open, angels will come down, knight you,

Speaker 1 and say, you are now king. Like it doesn't.

Speaker 1 And yeah, I think, you know, as soon as you can figure that out, you start falling in love with your life. Yes.
And then put as many experiences in every day that you're going to love to remember

Speaker 1 as you can. Amen.
Amen. Myron, I appreciate so much having you on the show.
My pleasure, bro. Dude, this is good to see you.
This has been

Speaker 1 fun to, you know, I don't even care about the content. Just being able to hang with you for, you know, the 45 minutes to an hour is absolutely incredible.

Speaker 1 And we live on complete opposite ends of the world. The world, yeah.

Speaker 1 Like literally literally catacorned United States. Yeah, yeah, yeah, yeah.

Speaker 1 But man, really, really looking forward to connecting in the future. 100%.
Wanting to get you in that Harvard program. Oh,

Speaker 1 looking forward to the Jeets. Dude, that's

Speaker 1 going to be a change here for you. Yeah.

Speaker 1 Looking forward to it. Just from

Speaker 1 an experience.

Speaker 1 Looking forward to it. Appreciate having you.
Until next time.