Navigating Business News: Trump's Tariffs and Market Trends - Trade Wars and Their Impact - Facebook & UFC Sign Partnership

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Speaker 1 What's up, guys? Welcome to Right About Now. It's Friday, April 11, 2025.
It's our weekly. Business news here

Speaker 1 on your Friday. We appreciate you for joining today's topics.
We've got Tariff Talk. Who will blink first in the art of tariff war?

Speaker 1 You like what I did there, Chris?

Speaker 1 It's the art of tariff, the art of war, tariff war.

Speaker 1 Tariff talk, tariff addiction. Tariff talk.
How many acronyms can we get? We've also got today, we're going to talk UFC and Meta signing a sponsorship deal. You know, Dana's got taking it to the mat.

Speaker 1 He's gotten tough. Now he's sponsoring or, you know, they're working together.
Let's just say that. Official fan technology partner, whatever that means, you know, helping the fans get closer to it.

Speaker 1 So talking UFC, meta, tariffs, the impact, who's going to blink first, the stock market. Chris is going to talk crypto.
And you know how we get down. What's happening today, Chris?

Speaker 5 How you doing, big dog?

Speaker 1 Feel good.

Speaker 1 Yeah, I know.

Speaker 1 You've been,

Speaker 1 you know, we're actually doing jobs. I mean, we're running around making shit happen.

Speaker 5 Got to do the actual stuff that pays the bills, you know.

Speaker 1 I don't know. We don't just get to talk about it.
We got to,

Speaker 1 you know, a lot of people could just talk the talk. We got to walk the walk.

Speaker 1 And then talk. Walk it.
Yeah. Walk the walk.
Walk it like you're talking.

Speaker 1 It's amigos here is our intro music.

Speaker 1 You know,

Speaker 1 talk it and walk it.

Speaker 1 We like to take the BS out of business. That's why we're

Speaker 1 living and breathing that business life, keeping up with everything.

Speaker 1 Chris, just to hop right in. I mean,

Speaker 1 stock markets taking a beating this week. If you're going to talk business news, you got to start there.

Speaker 1 Have you ever read The Art of War?

Speaker 1 Yeah, I have it.

Speaker 1 Right next to me. Yeah.

Speaker 1 And like the 48 laws of power, like certain things.

Speaker 1 If you really read between the lines here,

Speaker 1 Trump's a negotiator.

Speaker 5 Or Trump's art of the deal.

Speaker 1 I would assume

Speaker 1 you know they're great

Speaker 1 reference point. Yeah, exactly.

Speaker 1 I have to admit,

Speaker 1 as a risk-taker myself,

Speaker 1 like

Speaker 1 I get a little uncomfortable with some of the shit that he does, but I still

Speaker 1 firmly agree in the principle of what he's trying to get done.

Speaker 1 But I got to admit, he's playing with trillions of dollars here. So I sure as hell hope he's right.
But it does just feel like

Speaker 1 if all the chips fell,

Speaker 1 I do believe the U.S. is in the best position.

Speaker 1 So sometimes you got to go all in when you know you've got the hand.

Speaker 1 Even if you got to sit there and sweat it.

Speaker 1 And because sometimes, look, as a business owner,

Speaker 1 you'll get this, Chris. Like,

Speaker 1 sometimes we have to make uncomfortable decisions. And he's having to make undercomfortable decisions on behalf of all of us.

Speaker 1 Where when you go all in on a poker game and you know you got it, or you're pretty damn sure, you're 90%, you're as sure as you can be, you still got to put all the chips in and wait it out.

Speaker 1 Like, as a business owner, sometimes you got to write that check and you know it's coming back, but you go all in.

Speaker 1 And

Speaker 1 that's, I think that's what we're experiencing right now. And look, you know, everybody's looking at their stocks.
And I believe, I get it.

Speaker 1 You know, and you drop 30%, 10%, 20%, whatever it might be, depending on where your holdings are.

Speaker 1 It's uncomfortable. And it can make you second-guess everything.
And there's bowmen's for it. I'm like, I'm not sure

Speaker 1 that I know what he's trying to do. I think I know what he's trying to do here.
And I think

Speaker 1 the

Speaker 1 end

Speaker 1 is right.

Speaker 1 I I think I know to what end,

Speaker 1 but there's a lot of fucking discomfort involved in getting there.

Speaker 1 Yeah.

Speaker 1 That's what it feels like.

Speaker 5 When you brought up the, as a business owner, that just is what I think of. I think, and I think maybe that's why

Speaker 5 I don't feel freaked out by this because I know that

Speaker 5 you have to have some pain, right? It's like I think of everything like the gym, like you're going to have uncomfortability and discomfort to build that muscle, but then you're stronger after that.

Speaker 5 Yep. You're going to be sore for a little bit.
You know, everything,

Speaker 5 every big change in pivot feels painful at first. And then, you know, you see the other side.
So, not only that, but I just think we don't have a choice. Like, I think we're kind of out of it.

Speaker 1 Yeah, we, I mean, we're even slowly, it's,

Speaker 1 it's comfortable.

Speaker 1 Like, if you're losing a little bit of blood at a time, you don't know it.

Speaker 5 Exactly. I mean, that's a really dramatic, like, oh, that's exactly where that popped in my head.
It was a slow bleed.

Speaker 1 Yeah. Yeah.
Go on. Yeah.

Speaker 5 You don't notice it when it's like drip,

Speaker 1 drip, drip. Like bowling a frog.
Yeah, exactly. Yeah.

Speaker 1 It's happening. It's happening.
And you're comfortable,

Speaker 1 but you're still dying.

Speaker 5 Costco opened, guys. New Costco opened, but we're slowly bleeding.

Speaker 5 It was like the next shiny thing. And meanwhile, I mean, if we really look at the numbers and even like millennials, my generation, we know this.

Speaker 5 I mean, I think everybody knows this, but when you look look at inflation and homeownership, there's obviously something wrong, right?

Speaker 1 Yeah.

Speaker 1 So,

Speaker 5 you know, I think even you and I, when we've talked about the tariff stuff, there's times I've been like not feeling good. I'm like, I don't like this.

Speaker 1 This sucks. Yeah.

Speaker 1 I don't like this medicine. Yeah.
But I'm also like, well, it is what it is.

Speaker 5 Kind of just keep doing what you do. Maybe watch the news a little less, be a little triggered by that.

Speaker 1 Yeah. And I'm less like, don't get me wrong.

Speaker 1 I'm still young. You're young relative to

Speaker 1 long-term investments. And as an entrepreneur that's young-ish,

Speaker 1 I have a lot more vested in business. You know, I'm not sitting here with 90% of my net worth in the stock market.

Speaker 1 You know, so I'm vested in multiple businesses and other things that I have more control in that don't,

Speaker 1 don't get me wrong, they would be impacted by sort of consumer spending, business spending long term if there was something drawn out, but short term, you know, I can stomach the stock market drops.

Speaker 1 But what I will say, you know,

Speaker 1 you can see the strategy,

Speaker 1 but you don't want to get in an all-out trade war that extends for months and years. I think it's really who blinks first.

Speaker 1 And I think some countries probably already have blinked that, you know, some of these smaller countries have no choice but to sort of get in line here.

Speaker 1 And then

Speaker 1 it'll be really who blinks first between China and U.S.

Speaker 1 They're both retaliatory. And

Speaker 1 the only thing that scares me is

Speaker 1 China doesn't give a shit about its people.

Speaker 1 That's true. I don't think.
They sure don't act like it most of the time. So

Speaker 1 even if it hurt them and we're in a stronger position, could they

Speaker 1 just say, screw it and

Speaker 1 ride it longer than we want to before blinking? I don't know. That's the only kind of variable here.
You would think not,

Speaker 1 but

Speaker 1 you know what I'm saying, though?

Speaker 5 I mean

Speaker 5 I'm pro-America all the way, baby. So I just think like I agree like

Speaker 5 China and its people is a different culture.

Speaker 1 Yeah.

Speaker 5 But in that same note, are they willing to fight as hard for their culture where they're kind of like, in my mind, not a completely free population? Not that anyone's truly free. Let's be real.

Speaker 1 No.

Speaker 1 What I'm saying, the point I'm making is, you know,

Speaker 1 Trump likes to be favored.

Speaker 1 Look, everybody likes to be liked. And I think he does.
He likes people in his camp. And he likes, you know, being

Speaker 1 like making tough decisions, but like he likes,

Speaker 1 you know, to make people happy. I think he wants to see good happen.
And there's more pressure on him the longer this. rides out than maybe like the president of China.

Speaker 1 Like,

Speaker 1 because the president of China says like, no one's going to challenge him. He doesn't care.

Speaker 1 His people aren't going to get on X and Twitter and all the social profiles and bash him the way Trump is going to feel the pressure from our people the longer the pain extends.

Speaker 1 You know what I'm saying? That's what I'm saying.

Speaker 5 Yeah, there's definitely, I mean, yeah, freedom of speech gives people the right here to be very critical compared to communist China, that's for sure.

Speaker 1 Yes. And I mean, look, Trump, look, I'm just going, in, and look, I support and voted for this president, whether, and I support him, whether I voted for him or not, by the way.

Speaker 1 It's called being an American and supporting those in power as best you can. You can disagree with decisions, but at least supporting your nation.

Speaker 1 But I'm just saying, like,

Speaker 1 I think the pressure starts to build the longer this goes on on

Speaker 1 how long, you know,

Speaker 1 how long can you take both sides of the pain?

Speaker 1 The pain of the stocks and the markets and all that, and the pain of your people calling you out.

Speaker 1 And, because look, no one likes to boast more than Donald Trump how high the stock market is when he's president. How many times has he boasted that as a stop line?

Speaker 1 A lot. Oh, yeah.
Yeah.

Speaker 1 So

Speaker 1 six months from now, if we're still sitting here,

Speaker 1 you know, that's possible. yeah i mean i don't think that's possible either but i'm just saying you gotta the art of war is knowing every possible path

Speaker 1 right

Speaker 1 and know thy enemy better than thy know thyself

Speaker 1 so

Speaker 1 somebody may be playing these worst worst or worst scenarios that's all i'm saying I have a feeling that it's probably been

Speaker 5 pretty well looked at.

Speaker 1 Oh, yeah.

Speaker 5 From every strategic perspective.

Speaker 5 Trade war to actual physical war, I'm sure.

Speaker 1 We talked about this pre-episode, Chris. What's your, I mean, Rand Paul came out and like, look, we take the BS out of business.
Like, we're here to share all sides.

Speaker 1 Rand Paul, Republican Party, still, still supports Trump, says that clearly.

Speaker 1 His argument is that,

Speaker 1 you know, free trade is good trade. And that

Speaker 1 once someone makes a decision to sell something for a certain value, whether there's a tariff or a percentage marked up or not,

Speaker 1 you've decided that that was worth what you paid for it. And he makes a note that he has a deficit with his own local grocery store.

Speaker 1 Point being, that grocery store has never bought anything from him because that grocery store has what he needs. He doesn't have anything the grocery store needs.

Speaker 1 And so that's just the dynamic of that.

Speaker 1 I think he's oversimplifying it

Speaker 1 a little bit, but I I think that's the point he's trying to make: is that,

Speaker 1 you know, there's an exchange that happens, and both sides have to agree that it's worth that at some point.

Speaker 1 And

Speaker 1 I think he's not wrong in saying that, but I do think that there's

Speaker 1 the unintended consequences when those deficits are higher than they are, i.e.,

Speaker 1 jobs in America, i.e.,

Speaker 1 you know, our own goods and like

Speaker 1 over-reliance outside of our own walls. Sometimes you got to look at the bigger picture.

Speaker 1 It's kind of my reflection on him, though. I sort of get the point he's making.
What about you?

Speaker 5 I think,

Speaker 5 I mean, I disagree with him fully.

Speaker 5 I think he's a member of the Republican Party, but I think he's probably has a lobbyist for many transnational corporations that are probably profit margins being affected.

Speaker 1 Yeah.

Speaker 5 Bottom line, this is a fight. You either win or lose, right? Like we can hold it out and win, or we can sit down and get fucked.
That's it.

Speaker 5 He's being very short-sighted. Oh, my grocery store, great, dude.
We need jobs. We need to correct inflation.
I would rather pay more for American goods than keep bringing this bullshit.

Speaker 5 The bottom line is we're the largest consumers on the planet. No other country can even compare close to the amount of money we spend and what we buy.

Speaker 1 So,

Speaker 5 I mean, my grandfather worked for the Danish diplomat's office trying to

Speaker 5 literally travel all around America to negotiate importing Danish goods because everyone wants access to the American market. And I've seen this in my diamond business and the NAD business.

Speaker 5 Every single person outside of America wants to tap into America because it's the largest consumer market, period. Like, I'm fine with waiting it out.

Speaker 5 Someone said yesterday, quit fucking complaining and whining, sack it up, and get on the team. Otherwise, you're just sitting here making noise chatter.
Your opinion doesn't mean shit.

Speaker 5 Rand Paul, you've been in politics for 30 years. You haven't done shit.
You've never won shit. Trump is the best negotiator probably on the planet.

Speaker 5 We've all watched his entire career of negotiating, teaching people to negotiate. So that's where I'm like, we voted for this.

Speaker 1 It's going to be painful. We're not even.

Speaker 5 six months into the presidency. Quit being bitches and let's fucking roll straight up.
Like, everyone wants to talk and have an opinion. I don't hear any other solutions, right?

Speaker 5 We know we talked pre-show. We know this works.
Reagan did this in his administration.

Speaker 5 It's kind of just what you need to do.

Speaker 1 Yeah. All these companies.
Oh, you have the right side.

Speaker 5 Like, oh my God, these companies are going to have to bring back manufacturing. That's going to cost them money.
Great. They're all profiting billions and billions of dollars.
They have the money.

Speaker 5 They can do it. And they can do it very quickly if they want our money.
That's the exchange. We're the American consumer.
We have the power and the leverage.

Speaker 1 Boom.

Speaker 5 That's it. Like, military, population, spending, we are everything.

Speaker 1 I think that that is a play, what Trump's doing here.

Speaker 1 Because,

Speaker 1 and we've talked about this before.

Speaker 1 And if you look at like the last four years, eight years, I mean, I would even say part of even Trump's first term,

Speaker 1 we've sort of diminished on the world stage,

Speaker 1 even though we have dominance. It's a really weird,

Speaker 1 you know, like on all fronts, like you just said, we have the buying power. We have the wealth amongst our people.
We have a lot of these things that are just reality because we're a large company.

Speaker 1 We're blessed to live here. So I don't take it for granted.
And yet we've sort of

Speaker 1 cowered on the world stage a bit, like on a lot of different fronts, as if we didn't have that strength.

Speaker 5 Ever since Obama, that's when all the self, self-negative talk about being American, and we were like, oh, we're the bad guys.

Speaker 1 Like, we're the bad guys or something. That was their agenda.

Speaker 1 Diminishing morale. And now, to your point, I think this is a

Speaker 1 Trump's going. No, let me remind you.

Speaker 1 I think of like a wrestler or something, you know. Don't you forget, you know, who I am.

Speaker 1 Let's get it. Let's get this right.
You know, like, cause we kind of, it's kind of like showing up at the party, like the meek and meager.

Speaker 1 Like, hey, guys, you know, and it's like, no, you're the confident, biggest badass of the room. Like, it doesn't mean you need to be arrogant.
It doesn't mean whatever, but let's know your role.

Speaker 5 As Americans know that too. Like, everyone's playing a victim when it's like, we live in the greatest country on the planet.

Speaker 1 Let's act like it.

Speaker 5 Like, that's half of our power. Like, think about 9-11, dude.
Think about the patriotism after that happened. Right? Yeah.
It was like

Speaker 5 American pride was explosive.

Speaker 1 But

Speaker 5 unfortunately, to be frank, the Democratic Party has been trying to kill the morale of American society and culture since they've had power, since Obama, really.

Speaker 1 And yeah. And so, here's what I would say:

Speaker 1 pick up the phone and make that deal happen with that friend that you've been talking to. Start that company that you've been thinking about starting.
Double down on deals internally, locally, and

Speaker 1 tune all this out. It tells me that

Speaker 5 there's not enough people taking risks because, and then we talked this earlier.

Speaker 5 You and I have a higher risk tolerance, and that's why a lot of what he does doesn't seem crazy to me because I've been in those negotiations and those we, I mean, you and I know this, I've kind of been in one for a while now, right?

Speaker 1 You know, we're still right now, right? So it's like,

Speaker 1 we're going on three years, basically.

Speaker 5 So it's like, you got to be okay with not being okay and knowing that the long-term plan is

Speaker 5 coming to formation. But like my example earlier, nothing good comes easy, right?

Speaker 5 The hardest things people usually, if you ask them, what was the biggest things in your life? It was usually the most difficult thing that transformed them the most.

Speaker 5 Yeah, so if we're talking about a country, this is difficult. Hopefully, it transforms us.

Speaker 1 It's time to start, you know, putting some skin in the game. You know, we've got the Amazonification of everything that we do in life.
Everything's more convenient. Everything's faster.

Speaker 1 Everything's easier. Comfort.
And look, it's a great thing. And those things don't have to go away.

Speaker 1 But

Speaker 1 it's time to like

Speaker 1 ball up here and

Speaker 1 make some shit happen.

Speaker 1 But don't cower. Don't,

Speaker 1 you know, how much

Speaker 5 cowering here.

Speaker 5 The tariffs, India, are really, how much shit do you guys buy from India?

Speaker 1 Exactly. Don't let the sentiment of.

Speaker 5 Open your eyes. Stop listening to the news and like use your brain.

Speaker 1 Yeah.

Speaker 1 If you're under the age of 60

Speaker 1 or even 65, look, we live to like 90.

Speaker 1 A A lot of healthy, like, I know that the average is probably not this, but if you're people listening to this show, affluent, probably going to live to 85, 95, who knows, 100, hope, maybe longer than that.

Speaker 1 Some of these things that we talk about on Five Science start coming to fruition. But

Speaker 1 you don't have to worry about the day-to-day turn of the stock market. So shut the news off.
Stop calling your broker. And

Speaker 1 go make that deal happen.

Speaker 5 Stop being so afraid.

Speaker 1 Go run that Facebook campaign to promote your business that you've been thinking about. Because let me tell you,

Speaker 1 there's going to be money to be made, and it's going to be for those that aren't scared to go all in.

Speaker 1 And

Speaker 1 that's how it's always

Speaker 1 coming, baby. Like

Speaker 5 when things go down, that's when you jump in and ride it up.

Speaker 1 Yes.

Speaker 5 I mean, right now, like the market, right? It's like I see, yo, if you got free cash flow, you're buying at crazy good discounts right now. You're buying stocks and crypto on a huge sale.

Speaker 1 Yeah, exactly. Everything's on sale right now.
That's how you should look at it.

Speaker 1 All the stuff you already bought that's for 30 years from now or 20 years from now or 15 years from now

Speaker 1 is still sitting there. You didn't, it's sitting on the shelf and everything else went on sale.

Speaker 1 That's how you need to look at it.

Speaker 1 And you get to double your inventory while it's on sale. And it'll be there when you get ready to sell it all.

Speaker 1 And if you're selling it this week, I might wait a few weeks. I get it.
But that's about 1%.

Speaker 1 The 99%.

Speaker 5 The panic selling when things go down is like...

Speaker 1 It's like the dumbest thing I've ever seen. Every reason that you're in the market,

Speaker 1 you turn your back from when you do that. And it's like,

Speaker 1 whatever. Like, I get it.

Speaker 1 We got a lot of people that are real comfortable, don't like the risk, or, and

Speaker 1 perceive every boogeyman behind the corner that isn't really there.

Speaker 1 And don't get me wrong, it doesn't mean there's not, but it, it's, it's never what we

Speaker 1 spend more time on making your company better, doing your job better,

Speaker 1 adding value,

Speaker 1 and less time fear-mongering. And

Speaker 1 look, I mean, nobody wants the stock market to go down, but all of this is reactionary. There is absolutely zero financial, like

Speaker 1 what made the stock market X amount today, dropping $2 trillion, whatever it is. There's no financials that drove that.
It's 100% speculative. Now, could it be financials eight months from now?

Speaker 1 If the terrorists, of course,

Speaker 1 it could, but it's not. It's all speculative right now.
So

Speaker 1 don't ride the fear. Ride the opportunity.
It's

Speaker 1 don't buy it. Don't.

Speaker 1 It is. They are selling it cheap right now.
Fear is on sale for a penny. You're at the dollar store and you ought to buy 100 pieces of it.
Don't fall for it. The fear candy.
You know?

Speaker 1 It's a crazy world out there.

Speaker 1 But

Speaker 1 write it out, baby. The art of tariff war.

Speaker 1 It's really not even the art of tariff war. It's just the art of war.
It's the art of negotiation. This is a negotiation play that I think is going to favor us when it all shakes out.
Absolutely.

Speaker 1 Everybody can just sort of chill the fuck out for a minute.

Speaker 5 I know. It's almost laughable.
I'm looking at the next article about tariffs affecting sneakers and jeans. It's like, you can get a pair of jeans for $20 right now if you want.

Speaker 1 You know what I mean? Exactly.

Speaker 5 Like, oh no.

Speaker 5 Yeah, your sneakers might cost more for the next six months to a year.

Speaker 1 Get over it.

Speaker 1 So,

Speaker 1 in other news, UFC signs a wide-ranging sponsorship deal with Meta, bringing Mark Zuckerberg closer to Dana White.

Speaker 1 This is a transformation that I can get behind. Zuckerberg? Zuckerberg.
Yeah. For real, bro.
I thought I would never care for this guy.

Speaker 1 I like his technologies.

Speaker 1 Hey,

Speaker 1 I love Instagram.

Speaker 5 Hey, I was going to say, you made a lot of money on Facebook, brother. You got it.

Speaker 1 That's out of gratitude. Yeah,

Speaker 1 I like your tech, dude.

Speaker 1 So I just, but let's just say say this.

Speaker 1 I do like that. I just thought I'd never, I just thought he was.

Speaker 5 Didn't think you'd want to have a beer with him.

Speaker 1 And now you're like, yeah, bro. Exactly.

Speaker 5 Let's go get a lift in and grab a brew.

Speaker 1 I could have, I'll say this. I could have cared less two years ago to have Zuck.

Speaker 1 I'm smart enough as a business person that I would have, of course, taken that opportunity, but I could have cared less to have him on my show. Cared less.

Speaker 1 Now I'm like, damn, I'd love to talk to Mark. You know, like, have a beer.
Come break it down.

Speaker 1 That's an invitation, Mark.

Speaker 1 You know, well, I'll get it to you. You're busy.
You know, I'm not Dana White, but hey,

Speaker 1 I like this, Mark. UFC just locked in a multi-million dollar deal with Meta.

Speaker 1 Is this just branding or the future of sports tech? Zuck's in the gym. Dana's on the Meta board, and now UFC is going digital.

Speaker 1 So

Speaker 1 here's the deal. UFC and Meta

Speaker 1 sign a wide-ranging multi-year sponsorship deal. Meta becomes the official fan technology partner of the UFC.

Speaker 1 Branding will appear inside the octagon during pay-per-views and fight night events.

Speaker 1 So you'll have integration across Meta's ecosystem, Meta AI, MetaQuest, Meta Glasses, Facebook, Instagram, WhatsApp, Threads.

Speaker 1 Obviously, if you've been watching anything to do with Mark, he's been training.

Speaker 1 He's literally for this like him him and elon musk right i think he was like entering jiu-jitsu tournaments like anonymously

Speaker 1 like under a pseudonym meta's own filings say zuck's combat sports hobby is a business risk

Speaker 1 but meanwhile he's on rogan the workplace could use more masculine energy it's like his own board is like calling it a risk i do but look look at what a change this is zuckerberg on rogan he said having a culture that celebrates aggression has its own merits.

Speaker 1 I tend to agree.

Speaker 1 A quote that I never thought I'd hear, but I like.

Speaker 5 Especially from him.

Speaker 1 So, Meta is the official marketing partner, AI glasses and wearables partner, and social media partner for the UFC.

Speaker 5 So that's cool.

Speaker 1 Dane is already on the board of Meta.

Speaker 1 Said

Speaker 1 Meta is going to blow away fans.

Speaker 1 Say, what's not part of the deal is the media rights. ESPN's exclusive negotiation window ends April 15th.
That's four days away. You're not expected to renew early.

Speaker 1 Meta's partnership could position UFC for future direct-to-fan or streaming plays, possibly even in VR.

Speaker 1 That'd be kind of cool.

Speaker 1 Put those VR glasses on and be watching like a live fight.

Speaker 5 Be like, yeah, like the fact where you're wearing like live, like you can

Speaker 1 like, what if you go like POV? What if you could make yourself sit like on top of the whatever the ring they're like looking down?

Speaker 1 I mean, you'd think if they had the cameras, in theory, that could come to life, right?

Speaker 5 I'm sure it is coming.

Speaker 1 It's going to be as interactive as possible.

Speaker 1 AI-based fan engagement, easier access to content across all Facebook, Instagram, and threads, more immersive and personalized experience. So they're getting in deep here.
It's

Speaker 1 meta strategy is embedding itself in culture through sports, not just hardware or social media for UFC. It's staying ahead of the curve and fan engagement by teaming up with tech.

Speaker 1 So this becomes probably more of a norm.

Speaker 1 It's interesting.

Speaker 1 I can see the integration and

Speaker 1 fan engagement and experience is going to be changing with all this technology and different things like we were just talking about from the AI to the VR experiences to social.

Speaker 1 I mean, you could see even like the fighters and like their accounts or the interactions with fans through Meta's platforms. See that kind of thing come to life.

Speaker 1 And I think the better the relationships are with really popular things like this, the better it is for fans, you know, versus everybody's trying to become like their own media entity now.

Speaker 1 So I'd rather people that are good at one thing stay in their lane and partner with the others, you know, to get shit done.

Speaker 1 So you don't have, we don't end up where it feels like we're headed sometimes with,

Speaker 1 you know, we're moving away from cable, but we're still going to have 47 channels because everybody wants to do their own thing, right? Yeah. I'm going to have 47 apps to watch 47 shows.

Speaker 1 We need some kind of, I don't know, collaboration, unification, whatever you want to call it.

Speaker 1 Are you a

Speaker 1 one to 10 UFC fan, 10 being highest?

Speaker 5 I mean, I enjoy it, but I don't know, like, I don't follow it.

Speaker 1 Yeah.

Speaker 5 So I'd say, like, I don't know, seven, eight. Yeah.
I like watching fighting stuff.

Speaker 1 I mean, it took, I used to be, I grew up with my grandfather watching boxing. Like, ESPN.

Speaker 1 I remember being like seven years old, sitting next to my grandfather. It was one of my last memories of my grandfather, who passed away when I was 16.

Speaker 1 And

Speaker 1 we would sit there, and I would sit in a chair next to him. He had this lazy boy that was, you know, more worn out than

Speaker 1 worn out things.

Speaker 1 Yeah.

Speaker 1 And we'd sit there and watch boxing.

Speaker 1 You know, he's, he's showing me the jabs and like talking to his like

Speaker 1 Sugar Ray Floyd, Sugar Ray Leonard, like Marvin Hagler. Hagler.
That was the days, like 80s, like late 80s, early mid-80s.

Speaker 1 I remember that. It's like my fondest memories.
And then boxing's just gone shit, man. It's like, nobody fights the big title.

Speaker 1 It's gotten a little better here recently, but it's, and UFC's just taking it over. I mean, it's just more exciting.
The fighters fight each other. They're not worried about every,

Speaker 1 what's that?

Speaker 5 It's more fights, too. There's just more.
Yeah.

Speaker 1 It's more. Yeah, they have

Speaker 1 like every weekend. There's a UFC event.

Speaker 5 And people love violence and aggression, you know? But also, I think boxing just got very business and very rigged and corrupt.

Speaker 1 Fraud and cruelty.

Speaker 5 Yeah, it became too much of a show in entertainment.

Speaker 1 And the UFC's made it a show. For sure.
They've also remember it's about the fighting. Right.
Like, don't forget it's about the fight. Yeah.

Speaker 1 And not the build-up.

Speaker 1 Because boxing has become all about the build-up, the pay-per-view and all that. But now it's like, just

Speaker 5 the Tyson and Jake Paul fight, like huge build-up.

Speaker 1 The actual fight was like,

Speaker 1 yeah, man.

Speaker 5 Like, you, if, if that was two other guys that weren't who they were, you would have not watched one minute of that film.

Speaker 1 Exactly.

Speaker 1 So they got the partnership. We'll see how it plays out.
Tariff Talk is owning the business news, Chris.

Speaker 1 It is. Throw that in there.

Speaker 1 I don't think, uh, I think that's all we got today. Biggest news.
I mean, there was some news with Cinnabon,

Speaker 1 but I saw that. Yeah.

Speaker 1 We'll save that one for you.

Speaker 1 Any final thoughts on all this?

Speaker 5 Turn off the news. Live your life.
Stay positive. Control what you can control.

Speaker 5 But don't let the media manipulate you one way or the other, right? Live your life.

Speaker 1 Yeah, exactly. And look,

Speaker 1 we can't control it.

Speaker 5 Control what you can control, right? Yeah.

Speaker 1 Start that new business. Get that side hustle.
Go, go, like,

Speaker 1 one foot in front of the other. Like, keep, this is what America's about.
Like, keep moving forward.

Speaker 5 You'll gain a lot more than money, too.

Speaker 1 Yeah.

Speaker 1 Exactly.

Speaker 1 Don't let the

Speaker 1 news guide,

Speaker 1 I don't know.

Speaker 5 Yeah, don't let them take your power. Don't sell yourself short.
Empower yourself. Don't let the news guide your emotions and your fear.

Speaker 1 Speaking of empowerment, Chris and I do another show. It's called Vibe Science.
We've got a new website that launched today, vibescience.com. We're empowering you to your highest vibe.

Speaker 1 It's about mind, body, energy. We're excited about that.
We're bringing to life all the stories. We're up 70-plus episodes.
Chris and I have been doing that for about 18 months.

Speaker 1 We really believe in that. It's part of it.
And look, it's part of business is being healthy, dude, like taking care of yourself. And so we've been blessed.
Chris knows a ton in this space.

Speaker 1 You know, we bring in like guests. They're talking about everything.

Speaker 1 We're blending modern medicine and alternative wellness to really bring a different and fresh perspective on the health and wellness space. So we're both excited about that.

Speaker 1 So go check that out at vibescience.com. Give that a subscribe and a listen.
We'd appreciate it. And we've got that on YouTube.

Speaker 1 And of course, if you're a supplement brand or someone in wellness, hey, give us a shout out on social media. We've got a really growing audience there.
We started a newsletter.

Speaker 1 I haven't even told Chris this on

Speaker 1 LinkedIn. We had 763 subscribers in two weeks on that.
People are hungry for this stuff.

Speaker 1 So we're bringing it to life there. And I know we're excited about that, right, Chris? Heck yeah, baby.

Speaker 5 Let's do it.

Speaker 1 Yep. Lots of time.
Check it out.

Speaker 5 A lot of good tips in there. And, you know, part of building your business is building yourself too.

Speaker 1 100%.

Speaker 1 So we're just the guides. We're curating, navigating, sharing our experience.
Chris is part of the ownership group of the lab and has a lot of stuff in health and wellness. And we've got contacts.

Speaker 1 So we're getting a lot of energy pun intended around that. So appreciate everyone for listening.
Chris, any final words today?

Speaker 5 Have a great weekend, y'all.

Speaker 1 Yeah, have a great weekend. Stay positive.
Go start that business. Go hug a friend.

Speaker 1 Hug your mom. Stop looking at the daily news and the stock market.
Go look at it in two months. You know, like,

Speaker 1 unless you're planning to cash out this week just you know spring break

Speaker 1 everything's on sale everything's on sale that's all it is it's a sale you know your stuff's not on sale because your stuff's not for sale you got to remember that it's like your stuff's not on sale it's everybody else's so you get to buy it on sale while your stuff stays in the closet for when it's worth full retail

Speaker 1 There you go. Ryan is right.com.
Find highlight clips, the full episode, all the links to social media. Chris Berby Hansen on Instagram.
I'm at Ryan Alford on Instagram. Give us a follow there.

Speaker 1 We love you. We appreciate you for making us number one.
We'll see you next time. Right about now.

Speaker 4 This has been Right About Now with Ryan Alford, a Radcast Network production. Visit ryanisright.com for full audio and video versions of the show or to inquire about sponsorship opportunities.

Speaker 4 Thanks for listening.

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