Inside the Billionaire Mindset: Rudy Riekstins on Confidence, Energy & High-Performance Habits

What if the version of you today is the only thing standing between you and a billion-dollar outcome?

In this episode of Right About Now, high performance coach Rudy Reextens reveals the counterintuitive truth about success, sharing everything from the one thing every self-made billionaire does to a simple technique you can use right now to crush chronic stress and unlock your next level of performance.

We all know that in every single business, in every single environment, we're going to find human beings that are in play.

And And if we can impact the individuals inside of any organization, they're going to play at a higher level. And the higher the level they play, the better the profitability for the business.

I generally create impact by driving revenue, but the revenue is the default to actually coming in and supporting people just to feel good, to show up better, to overcome what's been holding them back, to truly be the highest, the greatest potential of who they've come here to be.

This is right about now with Ryan Alford, a Radcast Network Production.

We are the number one business show on the planet with over 1 million downloads a month.

Taking the BS out of business for over six years and over 400 episodes. You ready to start snapping necks and cashing checks? Well, it starts right about now.
Right about now. What's up, guys?

Welcome to Right About Now. We're going to talk about what we need to do today.
We're trying to get you ahead in business, marketing, life. Look, this show's about it all.
That's why we're number one.

You know why we're number one? Because I got good friends. And one of them is Rudy Rickstein's.
What's up, Rudy?

Thank you so much for having me, Ryan. I'm excited to be on the show today.
Rudy is the best performance coach on the earth. Rudy knows his shit, and he's on our network because I love him.

I love his passion. And Rudy, I mean that wholeheartedly.
I appreciate you. I have so much love and respect for you and for what you're doing.
Thank you so much for having me on the show, brother.

Hey, guys, consolidation is a wonderful thing. And I know, as a small business owner, it is everything.

Let me tell you, juggling multiple apps, managing business finances, being anxious about taxes, being behind on the books. Yes, that's why I love consolidation and why I love found.

It can all become so much to deal with. Found helps you solve it all.
They've automated things like tracking expenses, finding write-offs, budgeting for tax time.

You can even send invoices for free and pay your contractors everything all from one app. That's consolidation.

Found makes it easy to regain control of your business finances so you can get back to doing what you love.

I wish a program like Found had come around years ago when I first started my entrepreneurial journey. I've never felt more in control of my finances, though, now.

Take back control of your business today. Open a Found account for free at found.com.
That's F-O-U-N-D.com. Found is a financial technology company, not a bank.

Banking services are provided by Lee Bank, member FDIC.

Join the hundreds of thousands who've already streamlined their finances with Found.

What it's all about with working with high performers and just your background, just a little bit. I spend the bulk of my time working with high performers.

Those could be anybody that is starting an organization, has a company, or full-blown Fortune 100 organizations where we support not only the company to achieve tremendous growth and success, but we do it by impacting the individual.

And we all know that in every single business, in every single environment, we're going to find human beings that are in play.

And if we can impact the individuals inside of any organization, they're going to play at a higher level. And the higher the level they play, the better the profitability for the business.

I generally create impact by driving revenue, but the revenue is the default to actually coming in and supporting people just to feel good, to show up better, to overcome what's been holding them back, to truly be the highest, the greatest potential of who they've come here to be.

In business, we need outcomes and what Rudy does drives outcomes and revenue. And that's the difference.
There's been multi-million dollar outcomes from things you've done.

Talk about what you just said you do into some of the outcomes you've seen with some of the clients you've worked with.

I'm going to give you three rapid-fire responses because I think people need to see in different areas of life.

I had a young guy, He was 31 years old at the time, came to me, never been in a long-term relationship, said he was looking to start a business. He wanted to make a bit of a fortune for himself.

He had some ideas. He didn't know how to take action.
At the time, he was furloughed. He was homeless.
He had to move back in with his mom. He came to me because he was debilitated.

And within eight months, the guy had made a million dollars in an e-commerce business that I supported him with. I did not come up with the idea.

The idea was his, but I supported him and taking action. He had $800,000 in the bank.
He was in a long-term relationship for the first time in his life.

And the reason is because he didn't think that he was worthy of the relationship that's why he had never been in a relationship up until the age of 31 the guy had had two one-night stands his entire life but here he was all of a sudden in a long-term committed relationship again i didn't introduce him to the girl i didn't give him the business idea i just supported him to take action and that's because i can identify those things that hold an individual back we went into an organization in the middle of covert everybody was working at home it was a startup company out of Canada and they were really struggling with morale and getting people to show up on these camera calls and to navigate what Zoom world looked like and then to drive revenue.

And I spent a couple of days with them inside of their business, meaning logging into their calls, listening.

And I identified this company has so much potential, but there is a tremendous amount of lack mentality in the business.

I identified that the people selling the products, they didn't believe that anyone could afford what they were selling because they themselves couldn't afford what they were selling.

I did a handful of trainings on reminding them that they may not be in a position to buy what they're selling, but every person coming to them has the power, power, the potential to do that.

They started going from $7,500 sales quotas, all of a sudden to $100,000 sales quotas. Then they went to $150,000 sales quotas.
I'm talking about per person. And then they went to $300,000.

And this happened inside of three months. So we're talking about a company that wasn't touching $100,000 a month in revenue, all of a sudden doing almost $1 million a month in revenue.

The only change, the one common denominator was every person. person in that business really had a dominant way of thinking and feeling.
And that was that no one can afford this.

Like, how am I going to sell this product? Who's going to be able to buy that? I can't even buy that. And that was the energy that they brought into what they were doing.

And that translated into their sales. The last example I'm going to give you is I went into a business in New York City.

They sat down with the owner of the company and he was like, we're at 300 something million dollars. We want to get to a billion.
We've never been able to hit the billion dollar mark. What can you do?

I said, I'm going to touch the people, not the product, not the marketing. Let's go in and touch the people.
I can't give you the growth, but we're past a billion.

I've been working with this company for years. The company in itself is going to double and then it's going to triple in the next three years.

Markets have opened up for them that would never have been available to them in the past.

The reason all of this happened, the reason they had such profound growth, the growth really, truly is that profound, is not because I came into the business and saved today.

It's that I went in and I supported the individuals who are the brilliance behind the company, the geniuses that are phenomenal at what they do. I just helped them get back into brain coherence.

I helped them tap back into inspiration. I helped them wake up and feel confident, eager, and excited about what they do.

Man, when you can do that for an individual, a team or an entire organization, people show up very, very differently.

And then all of a sudden, you start to see that trajectory where the revenue goes through the roof, the morale goes through the roof, people are eager, they're excited, they're showing up and they're really revving to show up at work.

Then all of a sudden, you start to stack evidence. And the more evidence you stack of, hey, this is working, the more people do the work.
And the more they do the work, the more the revenue climbs.

And so it creates this beautiful cycle. And I've just had an honor and a privilege of being able to watch thousands and thousands of individuals or companies achieve that level of success.

And it's always because we're pouring into the people. You can't always see what's happening around you when you're so close to it.

You need outside binoculars and someone kind of looking and observing it through a different lens. It's really hard to do it internally.
That is number one.

And number two, the lack mentality, it was really relatable. I don't have that mentality personally.
I couldn't identify it.

But hearing you say that, now looking back at certain people I had, that was exactly what was going on.

It's really fascinating because everybody puts themselves in the shoes and go, oh, I couldn't afford that, so I can't sell that. Well, it's a very limiting place to be, isn't it?

I watch people's terminology because there's micro details in everything. And with this particular company that I was referring to, I was on a call listening to somebody talk about the product.

And when they got to pricing, he broke eye contact from the camera and looked away almost like he was ashamed. and he was embarrassed.

He mentioned the price and then he couldn't make eye contact for about another 30 seconds, like stumbling through it.

And this is the point where you're like, and it is, da-da-da, you know, and you do the silent close. No, he was shriveling away.

And so at the end of the call, I said to him, hey, man, you don't believe that anyone can buy this. And he was like shocked.
Well, what do you mean? Because he was a great salesperson.

If you just looked at it, what he was doing, he was phenomenal, but just wasn't closing anything.

And I said, you looked away at the point of when you actually dropped your offer and it tells me that you don't believe that they can buy it. or you're embarrassed about the price.

And he goes, yeah, man, I mean, it really is. It's very expensive.
And I'm like, it's very expensive for you. And he goes, yeah, it is.
I'm like, you can't afford it, can you?

And he's like, no, you can see how much I make. I'm not selling anything.
Well, can I ask you a question? He's like, yeah.

I was like, do you think the person that you're talking to has the potential to afford what you're selling? And he goes, well, I guess there's a potential. And I'm like, let's focus on that potential.

The very next day, and this literally, you can quote me, $140,000 in revenue. $140,000 the very next day.
The guy had never sold more than $7,500 and he had been in the company for three months.

The difference was he realized, wow, you know what? Maybe this person can sell. And that was all he needed.
And that is what I find in almost every company.

You'll see a CEO or a president of a large organization, they have these blind spots that they're unaware of because what people don't realize is that we bring all of our emotions, all of our traumas, all of our past, all of our experiences into every single room.

And sometimes those things are blind spots to us. We're not all Ryan Alford with these mirrors on the side of us, but we can see ourselves at all times.
and how we're showing up in any moment.

And so we need someone to bring that out.

And that's what I love about this is where you really see somebody that overcomes something identifies something brings awareness to something that they weren't aware of and then they start to move forward significantly faster that to me is always the greatest reward of the work that i do what are those things that you feel like you push people to do those four or five like here's what you have to start doing to get to the highest performance the fastest way to create a change in somebody's life is to bring awareness to the life that they've been living so that they can make micro adjustments to what they've already been doing.

Because for the most part, most of us are doing a really good job, but there's things that we're doing that hold us back.

The number one thing that I do when I start with anybody, now, whether this is an individual or an entire organization, is get them to start curating what their day is going to look like before they start their day.

The majority of people don't do that.

They wake up and they react to every single situation, meaning you open your eyes, your alarm goes off, you pick up your phone, you open up Instagram, you look at your bank account, you check your email.

By the time you've gone to pee, you're already upset, you're frustrated, you're irritated. You turn on Fox News or CNN, you're annoyed about something else.
And there's all this outside stimulation.

And the majority of people are oblivious to the fact that every single thing that the brain perceives in the first 20 minutes of the day, the brain is the most susceptible to change and influence at that time.

And so if I open up my email and I get an email from a client and they're upset and I read it and now I'm upset, I'm going to be upset for the rest of the day.

But there is a very quick 20-minute routine that I can bring into a person's life or an organization where everybody wakes up carefully, calculatedly, intentions, what do they want their day to look like?

It's a simple process. It's not hard like we have to push a car up a hill or we've got to do a thousand push-ups or star jumps.

It's literally sitting in the quiet of your mind, releasing any stress about what your day was like yesterday, what you've got going on, the meeting ahead of you, and becoming really calm and then forecasting what would it feel like to have the most incredible day.

And so if you're listening to this episode, I want you to think about something you have in your day ahead of you today. Maybe it's a hard conversation with somebody at work.

Maybe it's a sales pitch that you're really excited about. Maybe it's a heating conversation with your spouse.

If you've got emotion around that and you're nervous or you're anxious or you're frustrated, that creates nervousness, anxiousness, and frustration in you and in your body.

And that starts to control what information the brain's bringing to you.

And if you're nervous and anxious, the brain is going to scan 10 million bits of data around you every single second, sight, smell, sound, smell.

And it's going to draw further information to validate that you need to stay that way. So you become more and more anxious, more and more frustrated.

If you're nervous or insecure or angry, you're going to find more evidence in your everyday environment out of 10 million bits of data, narrowed down to 50 bits of data consciously to remind you: yes, you need to be resentful, you need to be frustrated, you need to be angry.

The high performers, what they do is wake up in the morning and understand that you can manipulate the mind. If you can manipulate the mind, you can manipulate the emotional state.

And if you can get into a state where you feel eager, excited, confident about what you're doing. So let's use the example.

You're pitching a really big deal and everything around this deal, you know, like your life depends on this deal.

And so if you wake up and you're nervous and anxious and you're worried about the deal, you're going to approach that and you're going to go into a sales meeting and they're going to feel your anxiety, your nervousness, your anxiousness, your dependency on the outcome of that.

So the reverse is wake up in the morning before you receive outside stimulation, go into your mind for a moment, curate a feeling of you being in a state of flow.

Like you're in that meeting and the words are flying out of of your mouth beautifully. You're nailing every single sentence the way you need to, the way you want to.
You see them nodding.

You see them positively reacting. The man's arms were folded, then he opens his arms and now he's engaged and he's ready to make the transaction.

The lady on the other end of the table asks the perfect question. You have the perfect answer and then you see the deal being done.

Feel that emotion of what it would feel like to get up from that table and high five your friends back at the office because you nailed the deal. You've closed it.
You're super excited.

You go home and you celebrate. If you could curate that feeling in the very beginning of the day, your brain is now going to set that dominant state.

You're going to go forward for the rest of your day, but here's where you've changed the formula. The brain's still picking up 10 million bits of data every single second.

But the 50 bits of data that you are consciously aware of, meaning the brain narrows down all information to only show you 50.

The 50 bits of data are going to be based on you being successful, you being in a state of flow, you achieving the deal. Your brain's already learned what does it feel like to have achieved that.

The brain doesn't understand the difference between the past, the present, or the future. And in that moment, it already got the deal.
So your physiological state got the deal.

And if you've got the deal, when you walk in, you're walking in as someone who's already got it.

Now, the reason why this is important, Ryan, is what does it feel like when you walk into a meeting and the person you're meeting with already has the physiological state, the energy, the terminology, and the confidence like they've already got it?

It's not arrogance. It's like, hey, man, here, we just, this is a formality.

Like, let's go through the process versus walking into a room and someone's nervous and anxious and agitated or worse, pissed off, frustrated, and resentful. Confidence creates confidence.

It's amazing. You walk into a room with confidence, especially when you're making a sale or something, they become confident in you.
Rudy, man, I love you.

I appreciate you for all that you're bringing to the world, your gifts, and for being such a positive spirit and energy for me and for everybody that gets the honor of knowing you.

I appreciate you, Ryan. I love you so much, man.
I love what you guys are doing. I cannot thank you enough.
And when we hang up, I'm going to run around my house five times naked, man. Appreciate you.

Yes. That's what we're talking about.

Hey, guys, consolidation is a wonderful thing. And I know, as a small business owner, it is everything.

Let me tell you, juggling multiple apps, managing business finances, being anxious about taxes, being behind on the books. Yes.
That's why I love consolidation and why I love found.

It can all become so much to deal with.

helps you solve it all they've automated things like tracking expenses finding write-offs budgeting for tax time you can even send invoices for free and pay your contractors everything all from one app that's consolidation found makes it easy to regain control of your business finances so you can get back to doing what you love I wish a program like found had come around years ago when I first started my entrepreneurial journey.

I've never felt more in control of my finances, though, now. Take back control of your business today.
Open a Found account for free at found.com. That's F-O-U-N-D.com.

Found is a financial technology company, not a bank. Banking services are provided by Lead Bank, member FDIC.

Join the hundreds of thousands who've already streamlined their finances with Found.

We're going to have all the links to Rudy's stuff. You'll have that in the show links.
We'll have social media with links to it. We appreciate you.

RyanisRight.com, all the highlight clips, the full episode, links to Rudy's stuff, and where to find us. We love you.
We appreciate you for making us number one.

We'll see you next time right about now.

This has been Right About Now with Ryan Alford, a Radcast Network production. Visit ryanisright.com for full audio and video versions of the show or to inquire about sponsorship opportunities.

Thanks for listening.