Why Generation Alpha and the Age of AI Will Change Everything with Matt Britton
Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.
Resources:
Right About Now Newsletter
Free Podcast Monetization Course
Subscribe To Our Youtube Channel
Vibe Science Media
SUMMARY
In this episode of "Right About Now," host Ryan Alford interviews Matt Britton, author of Generation AI, about the sweeping impact of AI on society, business, and creativity. They explore generational shifts from Millennials to Gen Alpha, the rapid evolution of AI, and its implications for work, education, and daily life. Matt discusses the rise of AI agents, the changing value of human skills, and the need for organizational agility. The conversation highlights both the challenges and opportunities AI presents, urging listeners and companies to adapt quickly in an era of unprecedented technological change.
TAKEAWAYS
Evolution of artificial intelligence (AI) and its historical context
Generational shifts from Millennials to Gen Alpha and their characteristics
Impact of AI on work, education, and daily life
The role of automation and the future of skills in an AI-driven world
The importance of creativity and strategic thinking in an AI-augmented environment
Societal implications of AI, including potential job displacement and changes in consumer behavior
The concept of AI agents and their capabilities in automating complex tasks
Challenges businesses face in adapting to AI and the need for organizational agility
The potential backlash against AI-generated content and its acceptance by future generations
Predictions for the future of robotics and technology integration in everyday life
Listen and follow along
Transcript
Prescription drug prices in California are out of control and Big Pharma intends to make it worse.
Families are already struggling, yet Big Pharma is backing SB 41, which would drive drug costs even higher.
California voters overwhelmingly oppose SB41, according to a recent survey.
Californians don't need or want higher drug costs.
It's time to say no to Big Pharma and no to SB 41, paid for by the Pharmaceutical Reform Alliance Incorporated.
Coach, the energy out there felt different.
What changed for the team today?
It was the new game day scratchers from the California Lottery.
Play is everything.
Those games sent the team's energy through the roof.
Are you saying it was the off-field play that made the difference on the field?
Hey, a little play makes your day, and today it made the game.
That's all for now.
Coach, one more question.
Play the new Los Angeles Chargers, San Francisco 49ers, and Los Angeles Rams Scratchers from the California Lottery.
A little play can make your day.
Please play responsibly.
Must be 18 years or older to purchase play or claim.
AI now has gotten good enough where it can understand what you're trying to accomplish.
And with somebody's reasoning models, it'll continue to come back and clarify what you're looking to accomplish and it'll go out and do it.
So prompt engineering, I think, is going to be a blip in the AI evolution over time.
You still need to understand the foundations and fundamentals of prompting, but it's not necessarily a unique skill set anymore that I would say is in demand in the AI-driven world.
Speed is the ultimate MOOC right now.
The larger the company, the slower they are.
So many companies are set up and kind of the organizational design, it really prevents them from taking advantage of AI.
Because in order for you to really leverage AI, you need to eliminate layers, break down silos, and move incredibly fast.
This is right about now with Ryan Alford, a Radcast Network Production.
We are the number one business show on the planet with over 1 million downloads a month.
Taking the BS out of business for over six years in over 400 episodes.
You ready to start snapping necks and cashing checks?
Well, it starts right about now.
Right about now.
What's up, guys?
Welcome.
It's right about now.
We're always talking about what's now, what's right.
That's hey, that's what we do here on your number one marketing and business show on Apple Podcasts.
Two years running.
We appreciate you for making that.
We're number 18 in all.
of podcasts yesterday, Matt.
Can you believe it?
Can you believe it?
I can believe it.
I'm a big fan.
fan.
Surprise you're not number one by now.
Hey, hey, thank you.
We appreciate it.
We've got Matt written.
He is the author of Generation AI.
There's nothing more right now than AI, Matt.
That's why I'm pumped to have you on, man.
Yeah, and pumped to be here.
I mean, very clever title.
I was like, has no one thought of that yet?
Like,
you got Generation Alpha, all this.
Man, it's like, I have so many things in my head.
I'm going to have to kind of contain myself a little bit, Matt, because I know you're a wealth of knowledge on this topic.
But man, Fortune 500 companies,
let's set the table.
We can do the whole, you know, what you've done, how you've done it.
But let's lead up to today a little bit of, you know, who the hell Matt Bruton is.
Well, I've spent my entire career helping large companies kind of decode the new consumer.
When I first came out into the workplace, the new consumer was Generation Y, which is known as the Millennials, who is the internet generation.
That was the first generation to grow up with the internet in the household.
A lot of people don't realize that the internet itself is only really 25 years old in terms of being a mainstream consumer consumption tool.
Before that, it was used in government and very sparsely in business, but we're still in the early days of the internet itself.
Then over time, it became Gen Z.
Gen Z is known as the iPhone generation.
Also, the social media generation, the first generation to grow up with both in the household, which obviously changed society in a big way.
And now it's Gen Alpha, which is the AI generation.
So right now, Gen Alpha is age 0 to 15.
They are never going to know a world without AI and a world without technology that you can talk to.
So with each of these major changes, what I found is large companies first push it off.
They try to say it's just a fad.
And then over time, they either adapt or they get run over.
And that's kind of been the theme throughout my career is trying to help companies not get run over, to try to make the needed changes to disrupt themselves from the inside out so it doesn't happen to them.
Yeah.
The irony is with you when you were just talking, Matt, made me think of something like the internet and smartphones and everything.
We've really had AI in our pocket for a while, right?
Yeah, of course.
This, we can call it AI now, but like.
The moment we had a Google browser that we could search for knowledge and it feed it back to us, I mean, that was artificial intelligence, right?
Right.
A computer is breaking down tons of, you know, articles, knowledge that's out there, and giving you back the best results.
Yeah.
I mean, that was an algorithm.
And yes, I mean, AI, you're right, has been around.
Like if you think about Netflix and it tells you what it thinks you want to watch or Spotify shows you the music it thinks you're going to like, that is AI.
It's true.
It's also true that the internet existed before America Online came out.
But it wasn't until ChatGPT came out that AI was really unleashed to the masses and the true power of what it can do was unleashed and that's why we've seen such an incredible groundswell of interest and innovation come out since then yes and i do this a lot like
i think as you get older yeah i hopefully get wiser i try to think outside of my own like realm because i recognize I've been a marketer, an innovator, and new media guy.
And I can sometimes realize that I'm in the know,
you know, at a high level on certain things.
And I always want to go like, how aware
are people of certain things, right?
And with AI in particular, I've been kind of trying to sound the board a little bit too,
not as eloquently as your book, but just saying like, hey, we need it.
this is happening this you need to know what is going on because i'm not what what's your guesstimate or estimate, Matt, on like the percentage of people that know, you know, how much they should know about AI?
Well, on one hand, ChatGPT, I think, is 100 million paid users right now.
So that's pretty mainstream.
It got to 1 million, 10 million, 100 million users faster than any other technology product in history.
But on the other hand, when I speak at conferences all around the world and I ask people pretty rudimentary questions about AI and its capabilities, people really don't have a clue.
And I think the reality is most people who do know about AI think AI is just chat GPT asking it, you know, to make a recipe for lasagna, right?
Or to write a blog post for you.
And they just understand the surface.
And I think even the percentage of people that understand the surface is probably not as much as we would think.
And you're right.
We are kind of, we do suffer from Stockholm syndrome, so to speak, like we are inside of it.
But when you get out there, you really realize that it is such the early days.
And the thing about AI that's different than other technologies is just the rate of change is mind-boggling.
Even people like myself that spend the majority of their waking hours in AI, you know, it's so hard to keep up because its ability to increase its compute power is unlike anything we've ever seen before.
Yeah, that's, that's the, uh, the part that's crazy, the speed of advancement.
I mean, I think, I mean,
some of these things we feel like happened happened overnight, but it was actually like a 10-year thing, you know, for it to be like maximized.
And now with, you know, AI
and agentic AI, which I want to pick your brain on, we'll get to that, but we'll start with 101.
We'll build the 401 to use the textbook.
Yeah.
But it's, it's crazy how fast it's moving.
And I do want to pick your brain on that as well.
I've got my earmarked topics of, okay, agentic AI and then like, the energy consumption and what it takes to like go to like some of these next levels.
Oh, yeah.
All of that where it needs to be.
The infrastructure.
Whole notion.
But let's talk the book in general.
What are we trying to tell people with this book?
What are people
going to absorb from this?
So the book is a societal view of what I believe AI's impact is going to be.
Not just AI, but the fact that we have this new generation coming in that knows nothing.
but AI, right?
Because when you have new generations come in whose brains are hardwired differently, they become the catalyzing force for change.
And, you know, what the book really tried to communicate is AI's broader impact as a result of both Gen Alpha and this new technology on business, culture, and society.
And I kind of go deep into a variety of different tempoles and pillars of society, whether it's the future of the workforce and careers, love and relationships, parenting and education, entertainment and media and commerce.
The main drivers of culture and business are going to be shaken to their very core.
And I try to go deep into each of those topics so people really understand the gravity of the shift that is about to, you know, really rock society.
Yeah.
And talk with Matt Britton.
He is the author of Generation AI.
Matt, you know,
it's interesting.
I told my sons this.
I have four boys, and I told them,
like, skills trades, like the trade skill is actually going to get more valuable
in the short term.
Because I feel like that's kind of what you're hinting at a little bit.
It's like, if you're not wanting to be a white collar guy that's tech forward, using these things, everything you said, boardroom, executive, whatever that is, but at a high level, then get really good at a skills trade.
You know, like become the best builder, plumber, whatever it might be.
As well put, I think, you know, we've had this knowledge economy for so long where people were compensated for possessing knowledge.
And that could be knowledge and knowing how to code, knowing how to write a contract, knowing how to read an x-ray, knowing how to do someone's taxes, right?
But those are all things that AI is going to take the place of workers for.
Like AI arguably can already do your taxes better or write a contract better in most use cases than the professional services world can.
And I think if you're not going to be a builder in AI and be a problem solver in AI, then
AI will
disintermediate you.
At the same time, I think what you've
aptly point out is if you're a problem solver in the physical world,
I think that that becomes a skill set that becomes even more in demand.
So, yes, the trade skills I think are going to have a boom, and they already are.
The issue is that many parents aspire to send their kids to these higher education institutions that are predicated on facilitating the knowledge economy.
And they're teaching kids skills that I would argue are going to be no longer relevant once they get out.
And I spoke at the end of last year in front of 700 college professors who kind of know this and are just mind-boggled about what it means to be an educator in this world when they're using textbooks that were written long before ChatGPT ever even came out.
You just gave me either the greatest or worst analogy I've ever had.
I'm going to go down this road, Matt.
You could be as critical as you need, or if it works, you can tell me it works.
If you're like, all right, put this in the bag.
Here we go.
We used to cook, and he, I'm going to go down the cooking route because that's what my brain is analogy.
We used to cook by rubbing flint together to get a fire.
Yeah.
The skill of starting that.
And then in today's world, we have microwaves.
Right.
So the equivalent that I'm thinking is like, like, ah, I still know how to start this with Flint.
Well, that's great.
I'm using this microwave.
So I can control other things while it's going on.
And, you know, like, is that a good analogy?
That's a good analogy.
The best analogy I use is photography.
Right.
So you used to need to know how to develop the film to be a photographer.
You used to need to know how to, you know, operate these technical DSLR cameras and knowing stuff like ISO and F-Stop.
And now 99.9% of all pictures are taken on the iPhone.
And you just need to know know where to point the thing to and pick a filter and how it looks.
Now, are there still use cases for professional photographers for weddings, for special events?
Sure.
Are they dwindling?
Yes.
What makes a great photographer right now is not knowing the technical skills of how to turn the knobs and dials, how to develop film.
It's actually having an eye on where to point the camera to.
And AI is the ultimate analogy for that.
Is where do you point AI?
How do you unleash its power?
You no longer need to know how to do the knobs and dials because that's all beneath the surface.
Yes, that's, that's the, I think I took it one step.
You took it nine more.
That's uh, that's why we've got to your point, Ryan, one day, like one thing we're going to see, I think three years out is a boom in robotics.
So AI has evolved incredibly fast.
The hardware side of AI hasn't.
And that's just because of the physicality of hardware and the development cycles are longer.
But what's going to start to happen is you're going to see a new range of hardware, whether it's toys that kids can talk to.
Like I'm sure you've seen the movie Ted, like kids are going to be able to talk to their toys and they're going to remember things about the kid and they're going to be friends with their toys.
Sounds crazy, but they will.
And you're going to have robotics in the household.
And at first, robotics are going to mow your lawn and maybe cook for you, but over time, it's going to take your kids to school.
And if you think about it, autonomous vehicles, robo-taxis are basically that.
but they're just going to be a robot inside that's going to hold your kids' hand and walk them to school.
We are going in that direction.
Robotics are going to be taking over society in three to five years as soon as the hardware cycle catches up with the incredible software cycle of AI.
Yeah.
It's going to be interesting what happens, like the smartphone.
We kind of hit, you know, I'm early in my career, middle of my career, what do you want to call it?
I'm still in the middle of my career, Matt.
I'm a young guy.
Sure.
Worked with Steve Jobs teams on the first iPhone launch with Verizon and AT ⁇ T and all all the other wireless companies worked with motorola and all these but then and we had all these new innovations happening on on the device and that cycle is slow oh yeah like there's not a lot of innovation it's like oh one more mega
camera slightly thinner that's it yeah exactly and so that's going to be transformed i think with hardware like you're saying that's lagged with fully integrating this and voice and all that stuff right?
100%.
I think the only, I think the future of, I thought a lot about hardware because I have this device called Limitless, which is basically like a pendant that you can either wear or like put on your laptop.
And when I'm in the office, I use it and it records every single thing that everybody says during the day.
And at the end of the day, gives me summaries of what I said I would do, creates a to-do list for me, even adds things to my calendar, right?
So it's listing at all points.
It almost performs like a second brain.
And over time, I can go back to it and say, what did I tell Joe that I would do when we met a couple weeks ago?
And it'll know it instantly, right?
So I think that's one kind of early marker of the future of hardware is a device like that.
But if you think about the AirPods, the AirPods are one day, and whether Apple makes or another company, it's going to have a camera in them.
So it's going to see what you're seeing.
It's going to be able to obviously listen to you and you're going to be able to hear.
So with those devices, the only thing that's missing is a screen.
Because once you have the screen, you basically replicate everything the iPhone does.
Now, people could say, What about a keyboard?
And voice recognition is getting so good that I'm not sure we're going to be typing for that much longer.
And if we're not typing for that much longer, should kids even be taught to spell?
I mean, that's a whole different
question that
maybe we can get into.
So, what does that mean?
It means, well, how do you get the screen?
Well, if you see what Meta and Mark Zuckerberg are doing with their new, you know, Meta Vision Pro, not Meta Vision Pro, the Meta
Ray Band glasses is they're creating mixed reality.
Where if you're wearing sunglasses,
you can see a screen that's overlaid.
So if you're wearing glasses and you have AirPods, it basically can replicate what the iPhone does.
So the question is: is the future going to just be wearables?
And we're going to be looking back at a time where we're holding up our phone all day as kind of like ancient history.
I think we will.
I'm going to ask a question before I want to get into kind of
201, 301 agentic territory.
You brought up the interesting thought of, do we learn to read?
You know, like,
is it a waste of time to be learning math?
Like, if the computer does it for you, why do we need to know math?
It's a really good question.
Right.
Now, I mean,
there was a time when people would say, you're crazy if, to some of your points earlier, if you didn't learn how to milk a cow.
growing up, right?
Or how to create fire.
So, you know, I think reading and spelling, I think, is important because it's probably the foundation of how we communicate.
But when you talk about math, you know, or calculus or, you know, these kind of trigonometry, these advanced theories of mathematics, these are things that humans just aren't going to have to do anymore.
And I would actually put coding in that territory.
If you look at open coding jobs in the United States, it's dropped like a stone.
Companies are not hiring engineers anymore because AI knows how to code quicker, better, faster than humans.
And if it's not 100% there today, I promise you it'll be there a year from now.
Coding is really not a skill humans arguably were ever supposed to learn because it's not human language, it's computer language.
And now AI is going to be able to based on any prompt, create any technology-driven product, software-driven product you want just through a simple prompt.
So that's a perfect example of something that people probably won't have to learn for much longer
because basically it's all going to be done for you.
So I would put math in that same category.
Now, there's the critical thinking component behind math, understanding how to solve the problem.
And maybe math is more of a means to an end.
And maybe it always was, but I think it's a really interesting point.
Yeah, exactly.
I told someone the other day:
you know,
if you can't, like if I'm interviewing someone or I'm talking to someone that's wanting to get a job with me or someone else, if you can't blow my mind with a prompt,
it might, I might tune out.
And if you aren't using
an agent to do some task for you, you're probably not getting hired at all.
Yeah.
And prompting is, and we're probably going to get into this now, but prompting is really just the tip of the iceberg in terms of how to use AI.
Because two years ago, 18 months ago, it was prompt engineering.
I don't even think that's a role anymore because AI now has gotten good enough where it can understand what you're trying to accomplish.
And with some of these reasoning models, it'll continue to come back and clarify what you're looking to accomplish and it'll go out and do it.
So prompt engineering is kind of, I think, is going to be a blip in the AI evolution over time.
You still need to understand
the foundations and fundamentals of prompting, but it's not necessarily a unique skill set anymore that I would say is in demand in the AI-driven world.
Yeah, creativity has never been more valuable.
And that won't get lost.
And so in this strange way, we've had so much convenience.
We've been taught all this convenience and ease and all these things.
And that's a wonderful thing.
But it's also gotten us comfortable and not sort of pushing ourselves
to creatively think.
You know, it's a great insight.
Yeah.
It's that's a strange world.
I've talked about that a little bit on the show.
I'm like, in some looking to transform your business through better HR and payroll?
Meet Paycor, a paychecks company, the powerhouse solution that empowers leaders to drive results.
From recruiting and development to payroll and analytics, PACOR connects you with the people, data, and expertise you need to succeed.
Their innovative platform helps you make smarter decisions about your most valuable asset, your people.
Ready to become a better leader?
Visit paycorp.com slash leaders to learn more.
That's paycor.com slash leaders.
At Bright Horizons, infants discover first steps, toddlers discover independence, and preschoolers discover bold ideas.
Our dedicated teachers and discovery-driven curriculum nurture curiosity, inspire creativity, and build lasting confidence so your child is ready to take on the world.
Come visit one of our Bright Horizons centers in the Bay Area and see for yourself how we turn wonder into wisdom.
Schedule your visit today at brighthorizons.com.
Ways,
it's wonderful that all this tech and all these things, easy.
Hey, what?
The easy button.
The worst conviction
of Bastaples.
I mean, but the funny thing is like, yeah, but you know what?
When jobs are, you know, getting eaten up, maybe that easy button wasn't so uh, that lunch wasn't so good.
And you know what?
It's like, I give a lot of talks to universities and professors and people that work at colleges.
And they're like, well, isn't it bad that artistry is going away?
And isn't it bad that we're devaluing creativity?
And my answer is always the same: it doesn't matter if it's bad or good.
We're not going backwards.
The train has left the station.
station.
People aren't going to stop using AI because it's bad for humanity.
And there is going to be a lot of negative consequences, job loss included, from AI, but it could cure cancer, right?
There's so many things that it can unlock.
And that's been the case with every technology.
It's always become demonized.
There's always been people that have been fearful of it, but it advances society.
And we just have to accept it because it's here, whether we think it's good or bad or otherwise.
Yep, 100%.
That's right, take point.
All right, let's talk about agents, Agentic AI.
So
you've got prompts and asking to do things.
Now, with agentic AI,
we've got actually, I would almost call it the implementation, the acting upon what is generated in a way, right?
So basically,
I would say right now, there's really three levels.
of AI that most people need to understand.
The first, the 101, if you will, is the call and response, which is like you put in a prompt, you get an answer.
And that's just like a better version of Google in a lot of ways.
And it's obviously conversational and does a lot, but anything you need to know in any format, you could ask ChatGPT or Grok or Claude or Google's Gemini, and you're going to get the answer back.
So that's kind of the 101.
201 is automation, where you can use a tool like Zapier, for example, or Make.com or NAN, where basically you can say, I want you to take this Google Sheet, extract these three
lines from the Google Sheet, write a blog post about that and post it.
And that's kind of an automation where basically you build these steps where AI is kind of the blood, if you will, in between the organs of the individual applications that you're using.
And I'm talking about any application be Google Drive, Google Sheets,
Instagram.
It could even create content for you.
And I've done a ton and built a ton of automations for my company using tools like that.
Agents are the next level because while automations are deterministic, you're basically setting out what it should do.
This is what you do, step one, two, three, and four.
Agents, you're giving AA autonomy where, based upon the inputs, you're letting it decide what tools to use and how to accomplish things for you.
That's one.
And the other things agents do is they actually can interact with the outside world.
So I want you to plan a trip with my four kids somewhere where it's at least 80 degrees and there's a 10% less, a chance or less of rain.
And here's my budget and here's a part of the world.
And I want you to book the entire trip for me.
And it will then take agency, if you will, based upon everything it knows about you to not only do the research for you, but actually go out and book the entire trip for you.
And if that actually involves it making a phone call and using an AI agent to speak to somebody at the Ritz-Carlton, it's going to do that for you as well.
And when you start to think about the implications of that, an AI agent, it could also take over your computer for you.
And it could start actually doing things on your computer.
And it starts to really replicate a lot of what you and I do all day.
So it's both scary but incredibly fascinating.
And if used the right way, it could make us way more productive.
Yeah.
In a world where you don't know what's real and what's not,
will there eventually be backlash?
Is there going to be a social media network that just goes, we're the real network.
There's no AI.
We only want authentic relationships and people.
It doesn't feel like that's far off, potentially.
Yeah, I mean, a backlash or an opportunity.
If you look at the organic food industry, right?
There's people that will go to Whole Foods and spend a lot more money for food that they know is organic, right?
So I do think there will be industries and niche business opportunities that for sure allow you know allow people to have the confidence that it's all real human right the question is how nostalgic does that become over time is that going to be the equivalent of of people going into a vinyl store today right we don't know because can society is so conditioned now to listening and streaming music that you know all of a sudden vinyl even though maybe the the sound and the fidelity is so much better it's looked at as sort of like a niche nostalgic hobby will us consuming real real content from real humans be that one day?
I don't know the answer to.
Yeah, it's interesting because you know, right when we're recording, you know, there was a big backlash on new album that's like risen up to the end of the day.
I heard about that.
AI-generated band.
AI-generation band for the most part.
They're like trying to say it's not, but I think it pretty much was.
But you think it's a backlash, yeah.
I think I read that it's had like 400,000 downloads or streams.
So people can choose not to listen to it, but certain people obviously enjoy it.
Yeah.
And I mean,
do we, I know my, my dad who's been in a band his whole life and can play eight instruments, would probably fall over on some level hearing me say this.
But if I can hit a button and I'm on stage and it strums the most beautiful guitar lick of all time,
does anyone care?
I mean, maybe, you know, they appreciate the talent.
The talent was, do you appreciate the talent of me knowing how to work my fingers and make them bleed or what it took to push, put it into the buttons and the queue of my mixer or whatever, like you said, the DJ.
And the crazy thing, Ryan, is like, we're talking about you and I, and then we're talking about our parents, but what about Gen Alpha, who never knew a world where people were playing real instruments?
They're not going to yearn for something that they've never experienced.
So their only world they're going to know when it comes to entertainment content is synthetically generated entertainment content.
And for them, they're going to love it.
And maybe they'll want to look back nostalgically at a time like today where there were still bands that use real instruments, but who knows?
So that's the reality.
That's why I'm so fascinated with Gen Alpha is all these things that we know, our worldview is irrelevant to the worldview of somebody that's grown up and born into society with this new technology present at a point as early as they can understand what it all meant yeah i want to close out with a couple questions mat on on two levels uh one the consumer level one kind of business level i know you you counsel businesses at the highest level you know what are you telling
and it's probably applicable you probably can make the answer applicable to small medium or large businesses yeah 100 what are you telling you know, the largest and most
prominent businesses you talk to that they should be doing?
How are you counseling them?
And I'll give you the second part, which is just, what would you say to the consumer out there
that's either in the workforce or has children?
It could be a lot of different perspectives.
So speed is the ultimate moot right now.
And the larger the company, the slower they are, right?
So whether it's bureaucracy or legal concerns or data privacy or just middle management layers, so many companies are set up and kind of the organizational design is, it really prevents them from taking advantage of AI.
Because in order for you to really leverage AI, you need to eliminate layers, break down silos and move incredibly fast.
So less is more, which is why you're seeing the smartest companies in the world reduce their workforces, right?
But you're not like the Amazons of the world and the Microsofts of the world and Meta, right?
But a lot of other companies aren't doing yet because they're seeing the future while other companies don't.
Now, I'm not suggesting, I don't tell companies they should cut their staff, but they need to reorganize in a way where they're eliminating bottlenecks and breaking down silos so they can move fast because it's easier than ever to build a great technology and get going and compete with far less people.
You know, Sam Altman, the CEO of Open AI, you know, behind ChatGPT, said he thinks we're going to see in the next couple of years a one-person company worth a billion dollars.
So think of how many companies that have thousands of people that aren't worth a billion dollars.
So that's the biggest change I think needs to come is organizational design.
And of course, with that, just a completely new realm of skill sets that need to be adapted by people in order to be successful at an organization.
So
organized design, the right skill set and the right vision and leadership is really what it takes to adaptably evolve throughout this.
And many companies won't.
you're going to see so much roadkill so many blockbusters if you will um and circuit cities come out of this because the ability for a new entrant to compete faster than ever is unlike anything we've ever seen i'd love to read you the uh two pages i started my agency radical uh about nine about nine years ago to the day
the first two pages was uh literally you know marketing at the speed of now yeah pack line and it was literally i was like speed will be our differentiator.
Creativity will be our fuel.
And it's just funny.
Like, none of this AI shit was even here, but you could see that coming, the nimbleness that necessary to sort of take advantage of all of this.
And that's, that's it, really.
Like what you just said, like, it's so funny how.
And I understand it.
I mean, you know, it's easy, you know, for, I guess, us talking heads to say these things.
And when there's a, you know, million dollar lawsuit behind every corner, but you got to move fast, man.
It's like too much thinking, too many layers, too much red tape and everything.
But, and a lot of that takes courage as a leader.
So if you're leading an organization, if you're leading a mid-sized agency, you're going to have to make some hard decisions and you can't be fearful of change.
And I think it's like you need to focus on the things that are that are important, not necessarily urgent.
Like in other words, you can operate your business this week or this month the same way as you have in the past, but it's death by a thousand cuts but there's never a good time to say you know what we really don't need these jobs we need these jobs we don't need these departments we need to combine these departments there's never a good time to do it but the actually the reality is the best time to do it is now because if you think ai is is changing the world today like we have no idea where we're going to be again one three five years from now yeah if you fear change It's going to bring a lot, a fear of something a lot worse.
Yeah.
And a lot of big, big companies are run by CEOs, you know, in the late 50s, early 60s with golden parachutes that just don't want to shake things up.
So, and that leadership might be okay for them because they're going to be retired in five years.
But for the rest of the company, they're going to be in such a disadvantaged place because of the lack of change that's been embraced.
Yeah.
I mean,
they don't have to get uncomfortable when
you've got a five-year runway.
The worst thing that can happen to them is maybe it's not as cushy, you know,
when they finish, but there's not the possibility of absolute failure.
And so they don't want the discomfort of what that change looks like.
100%.
Matt, talk to you all day about all of this.
Tell everyone where they can learn more about the book, find it, find you, all those things.
Yeah.
So my book is called Generation AI.
It's anywhere books are sold.
You just go on to Amazon or anywhere else that sells books and type Generation AI and you'll find it.
To learn more about me, you can go to MattBritton.com, M-A-T-T, B-R-I-T-T-O-N.com.
We'll have all of that in the show notes.
And I'm going to hold Matt.
I'm going to twist his arm, see if he will do, we do a weekly news show.
I'd like to have you.
I guess the specialist come on for like little 10-minute segments every now and then.
We've got an AI story if you want to.
I'd love that.
Be awesome.
Matt, hey, can't wait to build on our relationship.
Really appreciate you coming on the show.
Your wisdom is enormous and I really love the way you deliver it.
Thanks, Ryan.
Appreciate you and thanks for having me on.
Hey, guys, you're able to find us, ryanisright.com.
You'll find all the links to Matt's book, his website, and how to keep up with him.
We appreciate him for coming on.
But more than that, we appreciate you for making us number one.
We'll see you next time on Right About Now.
This has been Right About Now with Ryan Alford, a Radcast Network production.
Visit ryanisright.com for full audio and video versions of the show or to inquire about sponsorship opportunities.
Thanks for listening.