He Was Homeless at 17… Now He’s a 7-Figure Roofing CEO ft. Kason Roberts

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Welcome to the Level Up Podcast.

I'm your host, Paul Alex.

I went from being a cop to an eight-figure entrepreneur that helps average people like you and me make money every single day.

I created this podcast to help you get motivated and to crush your goals.

Let's win together.

Remember, I have your six.

Get ready to level up right now.

Hey guys, it's Paul Alex with the Level Up Podcast.

Guys, we have another great interview for you.

Check this out.

This is the backstory, okay?

my friend right here on the right hand side his name is caseon roberts okay now

this serial entrepreneur at the age of eight got picked up by cps guys

got got picked up by cps along with his siblings didn't know what was going to happen to them was able to face adversity was able to go ahead and figure it out and at the age of 17 left

for himself to go ahead and work in the oil fields and while he was working in the oil fields, he went ahead and figured it out, was able to get into roofing, which then he went ahead and built up a multi-million dollar roofing company, guys, became a serial entrepreneur and now travels the world, even to Dubai.

I love that, dude.

Casey, welcome to the show, brother.

Appreciate it, man.

Thanks for having me on here.

Absolutely, man.

Dude, amazing story.

Now, guys, as you guys know, I love talking to like-minded individuals, just like Casey.

I mean, we were talking for probably like an hour and a half before the podcast.

Oh, yeah, man.

Dude, you have such a good vibration of you, dude.

You have a big heart.

You do, too.

Yeah, I appreciate you, man.

And I know this is going to be a kick-ass podcast.

Hell yeah.

So, to start us off, man, I mean, you already know the get-down.

Let us know a little bit about you, your humble beginnings, and

how you got to where you're at.

Man, it all started in January 16 on Thursday.

Me and my seven-sevens got taken away from my, you know, parents.

You know, they came to the school.

They're like, hey, y'all are going to go to Pizza Hut.

It's like 3 p.m.

We're in the bus line.

You're ready to get on the bus.

I'm like, man, something ain't right.

You think about taking some black kids to get pizza?

I'm like,

this don't sound right.

I was like, I don't even want the pizza because

this doesn't feel right.

Casey, where were you guys living at at the time?

We're living in Tyler, Texas.

Okay, Tyler, Texas.

Yeah.

Okay, born and raised.

Born and raised, man.

Love that.

Love that.

Okay, so what happens next?

So we get taken away.

We're on the way.

And I'm like, peace we just passed pizza well we ain't stopping right and they take us to the cps office they put us in a room my parents show up my parents start telling us we gotta go we gotta go somewhere for a little bit it's gonna be okay everybody starts crying because we're like what the heck's going on so we go to texas county texas all seven of us well actually six my brother was older we get there everything's going good i mean they're older people but they're cool we're eating pizza like I never knew what Chick-fil-A was to then, so we're eating good, but the people were just too old, you know?

They couldn't take care of that many kids.

So we get transferred back to Tyler.

We get separated.

We all go our separate ways.

My little baby brother, my little baby brother and sister, the youngest of the three, they end up going to Ohio with my aunt.

And I end up going to an orphanage.

My brothers end up going to another school.

And we just, you know, we get separated.

So I go to this orphanage.

It's freaking wild, bro.

Like, you got kids fighting other kids.

You got the parents paying like kids with whole Copenhagen cigarettes to fight you if they didn't like you so they can raise your level and get more money off of you.

Man, it was just a whole bunch of bullcrap going up, man.

It's crazy.

It sounds like a straight movie, bro.

It was a movie.

Yeah.

It was a movie.

The fact that they were doing that, and you know, was that a common thing with orphanage where

people would experience that?

It's very common, man.

It's like been thrown on the rug for many, many years.

Wow.

But I push the story out there, man.

I tell everybody I know.

And that the way they were doing it is they almost got caught.

You know, there's a guy, I can't really say his name, you know,

but he was on to them.

Right.

You know, and what they did is they invited this guy to the Four little park and he was married, so they got him, they got him fucked up, and guess what he does?

They sleep in a camper with him, but he ends up sleeping with another woman, but that was the whole plan the whole time.

So they brobbed him, so now they got him by the boss.

So everything he's about to go take to the system,

he can't no more.

Why?

Because now he's on jeopardize his marriage.

So now they got him like right where they want him.

And man, they just, yeah.

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So, since that time, brother, were you able to actually reconnect with your siblings?

Yes.

Okay.

No, not all of them, man.

I still have a little baby sister that I haven't seen since 2007, man.

Wow.

We talked on the phone January, last January, you know?

Okay.

And it was, I mean, it was cool.

You know, she wanted some money or whatever.

I'm fine with that, you know.

It was cool to get to talk to her.

She's older now.

I think she's like 18, 19 years old.

Yeah.

She was like a little, this was like my little baby sister at the time.

She probably was like three at the time, you know?

Yeah.

And man, it was just crazy, bro.

Like everything happened.

No,

that's a wild story, man.

and what was the what was the reason why cps took you away from their parents my mom and dad were on drugs man wow they were on meth

looking back now i'm like i've done a lot of research and when i was born i was actually born with methamphetamines in my system wow so that's the first time the cps got involved yes right so i remember cps coming to the house was as a kid and like

we didn't have any running water we had bottle of water that we fill a sink up to wash dishes with you know we had roaches rats all this stuff so when the cps worker came over she saw um my little brother washing his hands in the sink she didn't see him turning the water on.

She just thought, oh, well, they got water because, you know, she didn't see it was all perception.

Right.

So they end up leaving.

Well, what ended up happening, my stepdad or whatever, ends up cheating on my mom.

And a woman by the name of Barbara, Barbara, I say her name, she's a nobody or whatever.

And she's

telling, like, trying to start a fight because she wanted to be with my stepdad.

Right.

Well, he didn't want to be with her.

So she comes to the house one day and tries to fight my mom.

And my mom ended up pulling a gun on a woman.

Wow.

So the woman exposes everything.

She calls CPS.

CPS comes in, investigates.

There's a lot of stuff happening in the school.

You know, there's many times I wore the same clothes at school.

I remember I had these orange starter shorts that were orange on one side.

You remember the ones that flipped?

Yeah.

And baby blue on the other side.

Yep.

I had three sets of clothes.

I mean, three shirts.

And I would wear those shorts just like about every day.

People at school were catching on.

They're like, man, why is this dude wearing the same clothes?

Yeah.

He wouldn't even get the shower every day.

That's how poor we were.

Wow.

You know, there's seven of us staying in a one-bedroom apartment, bro.

Wow.

Imagine that.

Yeah.

It was crazy.

Looking back, I'm like, bro, how?

Yeah.

How did people not know long before?

So you were living in poverty as a child.

Yeah.

You go to an orphanage where they're abusing you guys.

They're abusing us.

They're feeding us lop.

Yeah.

They're feeding us processed food.

They're throwing a bunch of seasoning in there.

Like, it's old.

A lot of it's spoiled.

Just.

It's like you literally get put into foster care.

Yeah.

It's not your fault.

You're an innocent child.

Of course.

You go there and they're running this whole fraud, this whole scam.

This abuse.

Yeah, Yeah, it's almost like human trafficking, man.

It's human trafficking, bro.

Yeah, it is human trafficking.

That's what it is.

And I remember when I first got in, I heard about these twins.

I have twins now, so I think about it a certain way now.

I'm like, these two twins, you can look it up.

It's like all on the internet.

They literally run away from the orphanage, Azaway's Boys Ranch.

They get killed.

They find these boys literally landing on the railroad tracks.

These twin boys.

It was thrown under the rug.

Wow.

A lot of stuff is thrown on the rug.

They get all these donations.

You know, these companies are doing like, you know, 10 to 20 million a year just off kids yeah just off kids and revenue that makes that makes a lot of sense man i mean i know there's big money into that into um uh convalescence yeah i know and and that in itself you know i always worried like you know i would never do that to my parents

uh because you know i've seen what happens over there i've seen you know uh how sometimes these convalescents they take care of people's family dude and i'm like no not not my mom you know she's gonna stay with me my dad's gonna stay with me you know exactly but um all right man so you end up leaving.

I end up leaving at 17 with a black trash bag.

Okay, 17,

black trash bag.

What happens next?

Well,

let me tell you this, or I go to college for a little bit.

Didn't work out, you know, whatever.

And like, maybe two months of college.

So you end up dropping off after two months?

Yeah, I'm like, man, I can't do that.

I couldn't afford anything.

I don't have no car.

Okay.

You know, I can't play football anymore because, you know, injuries, concussions.

Yeah.

And I'm like, man, I'm already struggling.

So I'll go get a job in the oil field with one of my buddies, buddies, one of my old friends named Zach.

He gets me on because his dad owns the company, the oil and gas company.

So you're not supposed to be able to get hired on unless you're 21 because you got to have a CBL.

Me and Zach, Zach's already working there.

He's 18.

He's making like, you know, three grand a week.

And I'm like, bro, like, that's big money, bro.

Especially at that age.

That's 2013.

Of course.

You know, that's big money that age.

Bro, we're partying.

We're going to raise.

We got all these girls.

I was like, bro, I could play that out.

I'm like, bro, give me a job.

So he's like, hey, man,

all right, let me talk to dad.

So he talked to dad.

Dad was like, yeah, a hard case.

I know he's a hard worker.

He's a go-getter.

You know, because I grew up Bill and Hay and Reagan in the orphans in the summer and putting on roost.

So I get on.

I failed my first drug test because I'm doing Molly on the weekends.

And his dad goes, Zach,

what is MDA?

What is that?

And he's like, Zach's like.

He's like,

I don't know.

Like, we're all planning it off because nobody knows what we're doing, you know?

So I was like, man, I'm f ⁇ ed up.

So give me another chance.

Like, probably two months later, I get hired on.

I go go to south texas down to like carries the crizzo springs laredo area where it's real cartel like i'm not now really partying in making money making like three grand a week we're coming home and um my birthday's coming up december 22nd so zach is like bro we should throw a big party for your birthday we've already been throwing parties but we said we're going to make sure the girl to guy ratio is like very like there's going to be more girls than guys yeah and it worked we manifested it But what we did not know is it got out of hand, bro.

It got out of hand really fast.

You know, we had a girl like literally, yeah, I'm here die.

Wow.

I knew CPR because you got to get CPR training in oil and gas.

Yeah.

So I'm doing CPR on this girl, white girl, and she starts spitting up blood out of her mouth.

Oh, no.

So I'm freaked out.

I was like, bro, we're about to go to jail.

Oh, man.

I mean, it's not funny because you're like, Paul, why are you laughing?

No, I'm laughing out of nervousness.

Keep the story.

I'm just like, wow.

Yeah, I'm like, bro, we're about to go to jail.

He's like, nah, bro, don't even call the cops.

He's telling me this.

I'm like, bro, we got to call the cops and report this.

So we call the cops.

Amos gets there.

They said, and I saved her life.

They're like, somebody gave her Coke.

Wasn't it?

Wasn't any of us.

Everything we had there was weed and like vodka and stuff.

But at the same time, it's about the perception, dude.

Like, you know, you got to think about it from the cops point of it.

From a black guy.

I mean,

and the cop already had it.

One of the cops already had it out for me because I was dating.

I was, listen, I was dating his daughter.

I was dating his daughter.

Okay, see, we're getting deeper to the story now.

You were dating the daughter, man.

Yeah.

You know,

yeah.

I mean, it happens, right?

So, so, so from that, man, you're living life.

I mean,

in your, in your early 20s.

Okay, so oil fields, when was it that day

that you got to think to yourself, man, that day, it was just like an epiphany where you were just like, I got to work for myself.

I got to make it happen.

Yeah, because

after I got in trouble with the whole incident, you know, we go to jail.

You know, they're freaking like, and they got us in the back telling us, oh, you're going to go to prison.

We didn't go to prison.

Like, it was a misdemeanor.

We got got out.

Of course.

So I'm like, bro, what am I doing with my life?

What year was that?

This is 2014.

Okay, 2014.

I'm like, what am I doing with my life?

So I was like, you know what?

I'm just going to keep my head down.

I'm going to go to work.

I'm not going to party no more.

Yep.

So I keep praying.

I'm like, I started losing it.

I lost a job in the oil field.

It was an old finger now.

I get another job.

And then these guys are attacking me because I'm moving up to a higher level.

And I'm like, man, I'm tired of all this politics stuff.

I'm like, God, why?

I'm crying to God in my company truck.

I'm like, man, well, this makes no sense.

Like, I'm trying to do great.

I come from nothing.

And it was 2019.

I'm talking to my boy Nathan.

He lives out here in Miami.

We worked in an oil field together.

He gets out, starts his cabinetry company.

I'm like, bro, how'd you start a company?

You're working out here with me.

We're working three months straight.

He's like, bro, we're going to form your LOC right now.

So I create AR Global Inc.

2019.

I'm from my company truck.

We're on three-way.

Talking to the Secretary of State, setting it up.

He's like, you're going to get this thing in the mail.

Just like, keep it when you get it.

So I get in the mail.

I go home.

I'm like, I got like 50 grand saved at the time.

I just went through a divorce.

So like, I had to work three months to get that money back because like, I got drained, you know, whatever, during a divorce.

Of course.

So I start the company.

My first job I get was like a $30,000 job.

My first year, we do 800,000.

Well, it wouldn't have been a whole year.

It was like six or seven months.

I'm just out like feeding the payment, knocking doors.

Yeah.

You know?

Yeah.

Because I work at this company for a little bit, this roofing company.

I was there three months.

I literally, my first week there, I did 10 deals.

All the people in the office are going crazy over me.

But little do I know, I wasn't going to get paid nothing.

I didn't get paid anything.

My twins are on the way.

I'm freaking out.

And I just go out and start selling them my own.

So I already got the company formed.

So I I go out and start selling them my own.

The first year, we do 800,000.

I'm like, okay, I think we know what we're doing.

Second year, we're at 1.5.

And I was like, I think I know what we're doing.

The third year, we're like 2 million, 2.5 million.

And this is me by myself.

This ain't no sales team or anything.

Beast.

It means it's hitting the door.

Beast mode.

My third year, we're at the $3 million mark.

So I'm like, we know what we're doing now, basically.

You're increasing, dude.

I wasn't sure, but I wasn't sure.

I was like, man, maybe this is like a fluke.

Yeah.

You know?

And when I start making all this money, I'm going to the bank.

They know me at the bank.

They're treating me well.

I thought I was doing something legal because I wasn't, you know, we're not taught to go start a business in school.

So I see this money coming.

I was like, bro, I got to be doing something legal.

You know, I did 300 grand in one week, not profit, but gross.

I'm like, bro, I got to be doing something legal.

I started feeling like I was doing something wrong because I didn't realize.

you can make that kind of money.

Only thing I wanted to do when I started the company, I wanted to just take care of my family.

And I was happy with making 80 to 100 grand a year.

I mean, I always wanted to be a multi-millionaire, don't get me wrong, but I didn't think it was a multi-million dollar business at the time.

So I started researching and started seeing the case studies and stuff of other companies.

I was like, bro, this is crazy.

I hate the jackpot.

You know,

something very similar that I went through in the very beginning, man, where, you know,

sort of you reached a certain level of success that you are not used to.

No.

Okay.

You were the go-to guy for the rest of these companies and corporations.

But then once you start doing it on your own and you start reaching a better result,

a completely different environment now where you're just relying on your own self-will, dude.

A lot of people actually get imposter syndrome.

Yes, they do.

Imposter syndrome.

They're like, do I really deserve this?

Yes.

Do I really deserve this?

At times that happened to me.

At times that happened to me.

Dude, I used to wake up in the middle of the night with cold sweats and be like, oh my God, is this going to be the day I get taken down?

I'm not doing anything.

I'm not doing anything.

I'm just like, when are they going to knock on my door?

Exactly.

When are they going to knock on my door?

Yeah.

You know, and then we moved to a bigger neighborhood.

Yep.

And

I moved to a neighborhood with like, you know,

55-year-old people, like nice $500,000, $600,000 houses.

People that moved into a ground house.

They're moving to their entire lives.

Bro, they see me.

Be in that neighborhood.

And they're like, what is this kid doing?

I'm the only black person in the neighborhood, bro.

Yeah.

Like, for real.

Only black guy in the neighborhood.

So it was good.

It was cool.

But I'm young, bro.

I'm 24, 25 at the time.

Yeah.

And they're like, they come up and start.

You know, they're suspicious of me and come up and start bringing me cookies.

Bro, I'm not lying, bro.

I'm not lying.

I'm like, okay, cool.

I was like, like, are the cookies good?

The cookies are good.

Oh, they're fire.

Okay, cool.

You know, and they were trying to figure me out, like, what does this do for a dude for a living?

So I felt what they were doing.

So I was like, you know what?

It's time for me to market myself.

Yeah.

So you know what I do?

Yeah.

I'm going to put my sign out in the middle of my yard.

Smart.

My roofing sign.

Smart.

Bro, I do like 10 roofs in the neighborhood.

Me and a guy across the street named Daniel.

He's a retired plumber.

He used to always talk shit to me.

He's like,

your brothers with Joe Biden and all this shit.

We used to talk shit like, he's 60 years old, but we love each other.

He talked.

That man taught me a lot, you know, along the way.

And he was like, man, you're making too much money.

I'm like, what do you mean?

He's like, man, that's $100,000 truck you got.

Cause like, I kept trying to get a new truck.

So I couldn't find the one I wanted.

I wanted F-250 Platinum.

So I was trying to buy a local, but I was like, bro, why am I going to pay 80 grand for a truck with 50,000 miles on it?

And the guy at the door show was like, you're never going to find a truck cheaper.

Sure enough, I bought a truck in San Antonio, 2020 Platinum with like 12,000 miles on it for like 75 G's.

I was like, that's a better deal.

Yeah.

Fully loaded.

Bought it from, it was an ex-FBI agent.

Nice.

So I had to like swipe the little, like, it had a whole bunch of numbers and in there i was kind of scared to be riding around in it but san antonio from toler is like three hours so i was good yeah so i pull up that in the neighborhood they're like yeah this guy's this guy making some money he's moving he's moving he's moving he's moving and shaking okay so you end up moving to that neighborhood um your life has an abundance yes of just opportunities dude yes so what's the next move how do you scale the company man i just thought one of my guys one of my mentors rick he's like hey long as you go out and get literally three deals a week your job's done i was like i want more he said so here's what you do each of your customers you tell them you're gonna give them 250 per referral if they refer you to another customer so i started doing that so when i went to you know every city has a gatekeeper so we had this storm back in 20 uh 22 it was crazy like big hell i did like 30 jobs in one week i sold 30 jobs one week by myself you're probably wondering how i did it by myself I ran into the gatekeeper.

Yeah.

And he was like, hey, my mom and dad had 20 houses they own.

I know this person, I know this person.

When I started telling him him, I can like put $250,000 in your pocket, bro, he jumped on it.

Then I had a lady from a church tell me she was retired, you know, she's doing really well on a fixed income, you know, making good money.

I gave her a $250,000.

She went to a church and got like five people.

Then I ended up getting a church.

They ended up getting like six churches that same year.

Like big, big, big churches.

So the way I'm

starting making more money is because

insurance company, let's say insurance company pay out 15 grand on a job, right?

I know in my mind that I'm able to go get like an additional 10 to 15,000 from the insurance company that they're holding back.

The homeowner don't know that.

They tell the homeowner get bids because they don't want like contractors like me that knows how to go off the policy to what the customers owed.

Wow.

So I'll market everything up on every job.

It's not illegal.

It's ethical.

Yeah.

But the insurance companies don't want you to know that.

The insurance companies owe that money per policy.

Wow.

So, dude,

I'm making money.

Wow.

And that's a gem.

That's a gem for anybody who's starting in the roofing industry right now is make sure to check the policy to see what's the maximum that you could get for the job.

Yeah.

I love that.

You got to know the insurance companies, man.

It ain't so much selling the customer.

Yeah.

It's selling the insurance company.

Yeah.

End of the day.

Right.

It's got to tell a story in order for them to buy that roof.

Right.

So what started happening is it was a ripple effect.

I started running into all these adjusters.

I'm cool like you were as a cop.

I'm chill.

I'm not yelling at them like a lot of all these other contractors.

I'm not getting a bad name.

So a lot of times, let's just be real.

I may be bursting on a roof.

It ain't even no hell damage on the roof.

Just because I'm cool with the adjuster, I don't give him no shit.

He buys the roof.

So I started learning like, man, like, it ain't so much of the hell damage.

It's just you find our whole roof.

Boom.

The right adjuster.

He likes you.

Boom.

Takes it easy.

Takes it easy on you.

Yeah.

Because the adjuster, it's up to the adjuster.

If you're a dick to the adjuster, he ain't going to buy the roof.

You got like a $30,000 roof there with a 40% profit margin on it.

You want that roof.

Yeah.

So

that's why I try to teach all my guys now.

It's like, be cool with the adjuster.

Don't batmouth the adjuster because you're going to be working with these guys a lot.

Yeah.

When they get to know you, you build a relationship with them, they know you by name when they pull up.

So they know you're not giving them shit.

Especially when they just deal with like three other inspections with assholes.

They're like, oh man, Kaysen, how's it going?

A lot of times they want to get on the roof.

They say, here's my camera.

You go get up there and mark it up for me.

That's what you want.

Yeah.

You want that relationship, man.

Well, you want that trust.

You want that trust.

Which it's very similar to doing sales.

Yes.

And the best salesmen are the best master communicators.

Absolutely.

So you became a master communicator.

And

what do you think is the best characteristic that you have seen in your industry?

What makes a really good leader in the roofing industry?

Whether you've seen other CEOs, you can't even do a go-author, your best characteristic, man, because you're killing it in the roofing industry.

You got to train your guys.

You got to train your guys.

Not only train your guys, train yourself.

Train yourself.

I don't care if you hire a guy on with 30 years of experience.

Yeah.

That guy still needs to be trained.

The reason why that guy needs to be trained is because he's coming into your organization.

He needs to know how you do things because a lot of times that dude's got like, he's got problems that he needs to fix.

He may know how to sell, but he can be a lot better if he does training.

So I say train him at least 15 minutes every day.

And for an hour, one hour a week, you do 45 minutes to an hour or the sales training.

Wow.

Okay.

Okay.

And is it on the sales training portion?

Because we get quite a few people here that, you know, they want to get into a sales click or they want to go ahead and start their own business, but they've never done sales okay so what type of advice would you give us being a veteran serial entrepreneur like yourself successful in the roofing industry what would you give the average person that wants to learn sales man what would you do if you were trying to learn sales in 2025 what would i do i would find somebody like you yeah and i would follow your i would ask you to mentor me or follow your business model and learn everything from me and listen don't think that i know all listen yeah you know that's the that's the problem with a lot of people they don't want to listen they think they know it all yeah like why am i not going to listen to you when you're doing, you know, 18, 25 million?

You must know something.

I don't know.

Yeah.

I'm broke.

You're rich.

You know what I mean?

Yeah.

So that's what that's the problem with a lot of people.

They don't want to listen.

So you got to be able to be coachable.

Yeah.

If you're able to be coachable, I can train anybody to sell.

Just got to be coachable.

Yeah.

No, absolutely, man.

There's a saying I always say, man, is you could be prideful or you could be rich.

Absolutely.

Especially in business, right?

True,

yeah, exactly.

All day, every day, brother.

So, so,

with that being said, man, what would you recommend?

Self-education to me is key, especially in the game of entrepreneurship.

It's a game.

It's how well you play it, right?

You need more information every day, dude.

That's why I stay a student in the game, even now.

So with me, what would you recommend

your top three favorite books, brother?

If you were to go ahead, any books that you've read that have led you to this level of success?

Man, one of my first ones that really, like, really, really hit me.

Yeah.

It was a book created in 1911, 1912.

It's called The Science of Getting Rich.

And what was the background on that one?

Man, just telling you, like, the source of getting, like, becoming, like, you know, prospering and having abundance is God.

Yeah.

The God in you.

Yeah.

So that was a good book.

Napoleon Hill, Think and Grow Rich.

Oh, dude.

Napoleon Hill.

That's the gym.

That one really opened my eyes.

I read that for like 30 days straight.

Yeah.

You know, another book, I would say, The Art of the Deal.

Yeah.

By Trump.

Yeah.

You know, a lot of people don't like Trump.

Trump's cool, man.

I mean, that book really opened my eyes to like,

no deal is the same.

Yeah.

Every deal is different.

I think he did a good job writing that book I think everybody should read that book okay I like that man I like that and I also have my book it's called um surviving a system by Kaysen Roberts I'll talk about my journey until how I got to where I'm gotten to so is it just based on your journey and then do you give insights I'm getting I give gems out on everything man I give the whole like literally recipe I love that I love that like a mastermind okay okay so

let's dive into real quick what do you see now for yourself in the future brother?

Like right now, you're dominating the roofing industry.

What else are you looking to do and let's say in the next three years?

We're doing development, too.

I should have brought that up earlier.

We do development.

We're going to do about five houses this year.

We want to get to 20 because a lot of times in roofing in the wintertime, we lose revenue because

when it gets too cold below 45, you're not supposed to put a roof on.

A lot of companies do, but I don't.

So I'm like, I want to have constant cash flow.

In order to have constant cash flow, it's the development.

It makes sense because it's already construction.

So we're building custom homes right now.

I say

my biggest goal is to get to the B level, the billionaire level.

Yeah.

Because I can be able to give more.

Absolutely.

I want to get there three to five years.

And I believe it's going to happen.

No, absolutely.

And

that makes perfect sense.

So what vehicle do you plan on using?

Is it just solely development?

Is it also roofing?

Are you doing multiple businesses?

It's going to have to be multiple streams, man.

I'm getting ready to lunch Roberts University.

I'm going to have my courses.

I'm going to have my mentorship where I'm going to be showing people how to start a roofing company, how to do construction, how to get money from the lenders, how to get loans and stuff like that.

I think that's going to be good of add value for people so they know exactly what to do to get there.

Because a lot of people don't believe they can do it because they don't have somebody to go get the information from.

I don't believe in being a gatekeeper.

A lot of people do, but I believe in giving.

The more you give, the more you're going to receive.

Absolutely.

And what made you,

I understand giving, but basically, what opened your eyes to the power of digital marketing?

The info space, man, because it's growing, brother.

Man, I see guys like yourself, like you, Paul.

I mean, you're killing it, dude.

I see guys like Grant Cardone that I've had a pleasure to talk to and, you know, go on stage with and stuff like that.

Real good dude, man.

You know, like, we're actually a part of the same organization in Search of Scientology.

So I learned a lot from him.

I see all these big guys that are doing it, man.

Yeah.

And like, success leaves clues.

So when I started seeing that, I was like, I got to start pushing more content.

I got to get my course out there because I actually have a proven system that works.

You do.

But I need to be able to give that system out to multiple people.

A lot of roofing roofing companies don't want to give that system out.

They're scared that their competitors are going to kick their ass.

I don't worry about that.

Because there's abundance everywhere.

Never ending abundance.

People just got to change their mindset and realize whatever you think up here, it has an effect on you in reality.

Yeah.

No, absolutely, man.

Absolutely.

And what would you say to the person who, right now, in 2025 is trying to get into roofing, man?

How could they start?

Okay.

Let's do like a mini masterclass right now where you as a presenter, you as the authority figure, man, in roofing, you would give that person, let's say that is trying to transition or you're talking to, you know, Casey back when he was in the oil fields, and you're like, yo, this is exactly what you have to do to get into the roofing industry and then eventually start a roofing company.

I would say they definitely have to be mentored.

I don't say anybody should have to go through what I went through.

I mean, I'm pretty much got thrown to the wolves, which is fine.

I mean, I had to figure it out.

I grew up like not having a mom or dad, so I knew I had had to figure it out on my own.

But for me, I think it'd be a very positive impact on somebody's life if somebody like me or anybody else in the roofing space they were willing to give out gems and mentor them.

Yeah, you know, do a six-month mentorship with them.

Yeah, show them how to structure the company, show them how to put a trust around the company, show them how to protect their assets, show them how to do everything the right way so they can go farther at the end of the day.

So they don't have to hit the hiccups that I've had to hit along the way.

Yeah.

And then, how many employees do you currently have right now?

I have five right now.

Okay, you have five employees right now.

I have four crews, subs.

Like three different subs on the development side.

Yeah.

And that's pretty much what we got going, man.

So your employees.

So

I don't really have any employees.

They're all subs.

They're all straight.

1099.

Okay.

So you're 1099 contractors.

You still have to lead them.

You got to lead them.

You still have to lead them, right?

And I'm a big believer in being a leader and leading by example.

Okay.

100%.

So what characteristics do you think it takes for someone to become a great leader in business?

I would never ask my guys to do something I wouldn't do.

I love that.

You know, a lot of guys sit there, and I see a lot of these roofer companies, like, they don't get out there anymore with the guys.

Much as I hate it sometimes, I still get out there and hit the payment.

I still hit doors.

Yeah.

You know, because it keeps, it sharpens your sword for moments like this, situations like this, for opportunities like this.

So the more you get out there and the more you deal with different personalities, the better you master what you do.

Yeah.

So be out there.

Be out there in the green item with your guys.

Yeah.

Showing them the way.

Makes them trust you more.

If your guys can't trust you,

they ain't gonna like you.

You can't just be a cocky asshole with like a bunch of money.

It's like, oh man, I already did it.

A lot of guys, that's how they are.

They're like, I already did that.

I ain't going out there.

Money changes you, man.

Get out there with your team.

Get out there as your team.

And that's what I like to do.

I still get out there when I can, when I have the time.

And I'm like, man, I kind of miss this sometimes because, like, it just feels good, especially when you've been fasting, you've been praying, and you go out there.

You never know who you're going to run into, man.

You run into a lot of good people.

A lot of good homeowners, man, are good people.

Most of my homeowners,

we're friends.

Yeah.

We talk, they call me up.

Hey, how are you doing?

Like, you know, we're cooking over here.

You want to come over here?

Because I take care of my customers, man.

You know, I treat them with respect.

I'm not just trying to get a sale from them.

I'm trying to educate.

I educate my customers, letting them know, like, hey, listen, another roofing company is going to come up and just try to sell you.

And they're just going to do the work for what the insurance company paid.

Right.

And they're going to do shitty work because there's not enough money to even do the job.

And it's not enough money for them to put money in their pocket.

So they're going to do it so cheap so they can make a profit.

No, I'm going to come in.

I tell the homeowners all about the experience level.

I'm going to find out how your policy is.

Me and my team are going to go in.

We're going to get everything paid for.

We're going to get your roof paid for.

We're going to get your gutters paid for, your downspouts, everything.

But we're also going to inflate the claims per your policy where you get everything you need and you get to pay your deductible.

But everybody, we know, I'm going to eat and you're going to eat.

You're going to get value.

And I think that's how it should be.

A lot of these companies, that's why roofing companies have a bad name because a lot of these companies are just ripping off the homeowner.

They're leaving them high and dry.

They're actually, it's like they're working for the FBI.

They're working for the insurance company.

They're letting the insurance company manipulate them because they don't have the right guy coming up, bringing enough value.

A lot of guys are just out here selling.

Their bosses are like, yo, just go sell, just go sell.

I think everybody needs to be taught the whole insurance process in order to get to the next level.

No, and I think that comes with experience, man.

And you have a lot of experience because you have done the footwork.

You've been in the trenches.

Been in the trenches.

You know, knocking on doors, talking to people, engaging with people, getting their feedback, getting market research, right?

And without going ahead and still continue to be in the trenches, hey, you may not be up to date.

with the information like the rest of these businesses, right?

So that's a good, that's a good trait, man.

And I like that as a leader.

And then also you communicating with your network, because I'm a big believer.

Network is your net worth, bro.

One person can change your life, right?

100%.

So that being said, let's say, for example, if somebody like, let's say one of these sales guys that are in the roofing industry, they're listening to your podcast, and they're like, dude, we love this guy.

This guy is remarkable, right?

What would you tell them what they need to focus on to actually get more client acquisition?

Training.

Training.

Training.

Training in what specifically?

You got to train in sales, man.

Yeah.

Yeah.

Yeah.

And then any techniques, any strategies.

And I know I'm not trying to give your guys a sauce.

No, you're good.

I'm here.

I'm here to give it out.

Yeah, but like you all uncut, man.

Yeah, but like anybody that's really looking for that help, dude, like if they're like, hey, man, you know, I'm willing to invest.

I'm willing to go ahead and like learn and buy something.

Any recommendations that you would give?

Well, I have a mentorship, you know?

I have a mentorship where, you know, it's, it's very limited or whatever, but because I got the Roberts University, it's going to be lunch.

Yes.

So what I do is I charge 10 grand a year.

Okay.

And I'll mentor you, mentor, mentor you.

You get a couple calls with me a week.

Okay.

And I'm going to show you how to scale.

Okay.

You know, because I'm taking time out of my day.

My time is valuable.

Of course.

Until I get the school, the big school lunch, where I have the whole team behind the whole school.

Right.

I can only take on limited people.

Okay.

You know?

So you do one-on-one mentorship.

One-on-one mentorship.

That's remarkable, dude.

I didn't even know that when we we were talking.

So that's good.

There you guys go.

You guys learned it.

Exactly.

We pretty much started that this year.

So it's still fresh.

Yeah.

So

it's working, man.

Dude, and 10,000 is extremely rich.

It's a really good deal.

I mean, I told my boy Chris about it.

He's like, bro, what?

You need to be charging 25, 30 grand a year.

I'm like, no, it's okay.

Yeah.

It's okay.

What if I train one of those guys?

Right.

And they end up coming to work for me later.

Yeah.

I know if I train them, they're going to make me way more money.

That's true.

You got the training from me.

That's true.

The best.

That's true.

I believe I'm in the best.

Yeah.

No, dude.

And your level of confidence,

the conviction you have, you can tell, dude.

And you got to have courage.

Yeah, you do.

People don't have courage.

Yeah.

That's why they don't have money in their bank account because they have no courage.

That's why I don't get any sales because they have no courage.

You got to have courage.

You got to have good ethics.

You have good morals.

You can't be doing something to suppress somebody, keep somebody down.

Absolutely.

You got to always flow abundantly with an abundantly and prosperous mindset.

That's what I'm talking about.

Hey, man, man, you should have caught into law enforcement, bro.

Oh, man.

I I had an opportunity during COVID, man, and they said I had to have some kind of degree or something.

And I was like, man, whatever.

I should have came to Oakland, California, man.

We would have been good teammates.

We would have been good teammates.

That's it.

That's it.

Kicking indoors together, brother.

Making doing good work.

100%.

But with that being said, man, okay, so to wrap this up on the last question for the podcast, brother.

So, as you guys know, this is the Level Up Podcast.

We have ranked number one.

Thank you guys, okay?

Everybody that's been listening on Spotify, YouTube, on Apple Podcasts.

Thank you guys.

We've had this podcast for Emilio.

What has it been now?

15 months, 13 months?

February 28th, 2024.

So what is that, 15 months?

Yeah, about 15 months, guys.

Okay.

So at the end of the day, you know, Emilio, as you know, is a producer, a sound engineer.

He's the guy that's making it happen right here, guys.

I'm just, you know.

the face but uh emilio is the one that you know made this happen so thanks to emilio you kick ass brother 100 man you killed it that's it you're killing it bro so with that being said okay what we want from you caseon is we want you to tell the hundreds of thousands of people that are going to listen to this podcast dude when it comes out yeah

a few words from you dude from the heart to help them dude because it's all about self-help it's about giving back is

about going ahead and making them better dude 100 i would say always bet on yourself you know

Always bet on yourself.

Keep people from around you that have negative things to say about you.

know if they have something negative to say about you starting your business Run from them people really fast I had a lot of people tell me along the way Don't start that business.

Don't do that.

You don't know anything about business Do it believe in yourself Get out of your mind.

Get out of your reactive mind or let your reactive mind control you get good good leaders around you get good good get good successful people around you I'm so passionate about this man because this means a lot to me because more people need to know about that they can they can win you know you look at bill gates look at all these billionaires there's nothing different from them than you it's just a lack of knowledge lack of of something you don't know up here.

So, man, you just got to get out there, man, and just win.

You know, just flourish and prosper.

Just win, guys.

That's it by Kason Roberts, guys.

So, if he could do it, you could do it too.

If I could do it, you could do it too, guys.

This is why it's the Level Podcast.

And then, Casey, where can they find you?

You find me on Facebook at Kaysen Roberts, on Instagram at Kason Roberts, and we're on YouTube at Kason Roberts.

And then, what's the title of your book and where can they find your book?

My book's on Amazon.

It's called Surviving the System.

Surviving the System by Kason and Roberts.

By Casey Roberts.

I love that.

I love that.

There you guys go.

Surviving the System by Casey Roberts.

Make sure to get your copy today, guys.

Is it also on audio?

It's also on audio.

Guys, get that audio.

You know, listen to it while you're in the car, while you're at the gym.

Let's level up now.

All right, guys.

So that wraps up our interview with Casey Roberts.

This is Paul Alex.

This is the Level Up Podcast.

Make sure to leave a five-star review on Spotify and Apple Podcasts.

We are currently ranked number one because of you guys.

Once again, thank you for me and Emilio.

And with that being said, we will catch you on the next one.

Thanks for listening up to the Level Up Podcast.

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