How to Create Scarcity That Drives Action
In this episode of The Level Up Podcast, Paul Alex reveals how to create real scarcity that drives buyers to move—without the fake hype that ruins trust. From using authentic deadlines, to tying scarcity directly to value, to leveraging social proof that creates FOMO, Paul shares the exact strategies that get people off the fence and into action.
If you’ve ever struggled to close deals because prospects “needed more time,” this episode will show you how to position your offer so they act now instead of later.
Key takeaways:
Why fake scarcity destroys credibility (and how to avoid it)
How to use deadlines, spots, and pricing shifts the right way
Why scarcity only works when tied to real value
The role of social proof in creating urgency and momentum
How to position scarcity so buyers feel empowered, not pressured
Scarcity isn’t about pressure—it’s about positioning. Use it honestly, use it wisely, and watch how fast people start moving.
Real urgency. Real action. Real results.
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Transcript
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Welcome to the Level Up Podcast.
I'm your host, Paul Alex.
I went from being a comp to an eight-figure entrepreneur that helps average people like you and me make money every single day.
I created this podcast to help you get motivated and to crush your goals.
Let's win together.
Remember, I have your six.
Get ready to level up right now.
What's up, everybody?
Welcome back to the Level Up Podcast.
I'm Paul Alex, and today we're going to be diving into a sales tactic that separates top earners from the amateurs.
How to create scarcity that drives action.
Because let me be real here, okay?
If people don't feel urgency, the prospect that you're talking to doesn't feel urgency,
you're not going to tell them a hard deadline.
You're not going to go ahead and put some sauce onto it.
Guess what?
They're going to sit on the fence forever.
And if they're sitting, they're not buying.
Okay.
You need cash.
flow.
So let's break down how to make them move without the fake hype.
Okay.
First, real scarcity is based on truth not tactics too many entrepreneurs and too many people think slapping limited time only on an offer is enough i'm gonna tell you right now it's
it's not okay so if you're saying something is running out it better be legit okay
facts only not hearsay so whether it's a limited spot a deadline or a price increase scarcity only works if you actually stick to it stick to your word If you don't, you're going to kill trust fast.
Second, tie scarcity to value, guys.
Look, my customers don't buy just because something is running out.
They buy because they don't want to miss out on something valuable.
So instead of just saying only 10 spots left, tell them why those 10 spots are game changers.
Make them feel what they're about to lose.
Okay.
And lastly, use social proof to reinforce the urgency.
When people see that others are taking action, they don't want to get left behind, guys.
It's called FOMO, fear of missing out.
So use testimonials, use case studies, or other success stories to create that FOMO, okay?
Once again, fear of missing out.
So when people see movement, they move.
Okay, this is going to help you tremendously.
This is what allowed me to build three multi-million dollar businesses businesses in the last seven years, guys.
This is not hearsay.
This is facts.
So what's the bottom line, guys?
Scarcity isn't about pressure.
It's about positioning.
Okay.
Show people what's at stake.
Make it real and let them decide.
But when they do, they're going to move faster than ever, which means more cash flow for you, more cash flow for your business, and you guys are going to love it.
All right, guys.
So thanks for tuning into Love All Podcast.
I'm Paul Alex, reminding you that real urgency drives real action.
So use it wisely, close strong, and as always, keep leveling up.
Thanks for listening up to the Love All Podcast.
If you enjoyed today's episode, make sure to share with a family, friend, and everyone you know who's ready to level up.
Leave a five-star review on Spotify, Apple Podcasts, and wherever you tune in.
It really helps spreading the word.
And don't forget to check out officialpaulalex.com for more episodes and resources to kickstart your journey.
Let's level up together.
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