Jake Goodyear: How Gen Z Can Crush Sales and Beat the Odds

40m
At just 19 years old, Jake Goodyear has already proven that age is no barrier to success. From overcoming social anxiety and door-to-door rejection to scaling his life insurance business to $100K in revenue within five months, Jake’s story is the ultimate blueprint for Gen Z entrepreneurs who refuse to settle for average.

In this episode of The Level Up Podcast w/ Paul Alex, Jake Goodyear (@jakegoodyear_) shares how he transformed insecurity into confidence, built resilience through sales, and learned to reinvest in himself to accelerate growth. His journey shows that obsession, discipline, and mindset are what separate winners from the rest.

🔑 Key Takeaways:

How Gen Z can leverage adversity as fuel for success

Why obsession beats talent every time

The truth about rejection and why it’s necessary for growth

How to scale from zero to $100K by reinvesting in your business

Why leaving the “force of average” behind is the only path forward

This is more than just a sales story—it’s proof that when you bet on yourself, you can defy the odds and create a future most only dream about.

🎯 Don’t miss this powerful conversation—whether you’re 19 or 39, Jake’s story will challenge you to think bigger and go all in.

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Transcript

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Yeah, my first door ever.

I went up, I knocked the person's door.

This guy walks outside, and he's just looking at me like, What do you want?

And I just told him straight up.

I was like, Man, I forgot what I was going to say.

You have a blessed day.

As a kid, I had social anxiety.

It was harder for me to connect with people and talk to people.

I moved down to Tampa, Florida, and I recognized nobody knows me here, but I could create who I want to be starting today.

Getting over insecurities, I used to be super skinny.

I started going to the gym and seeing progress.

That was me proving myself wrong.

What that did to my mind was give me control over my outcomes.

Dude, I got blacked out.

I suited up.

Went to an overtime shift.

I got hit.

I went on a weird vacation, bro.

I want to react.

I went to 183 alcohol anonymous meetings, dude.

I met multi-millionaire.

It changed my life.

He was just like, I come here to cleanse myself.

I'm addicted to heroin.

I was just like, heroin?

What type of shit?

Hey, guys, and welcome back to the Live All Podcast.

This is Paul Alex, and today we have a phenomenal guest, guys.

Now, this is going to be for my younger audience, okay?

He's 19 years old out of New York, guys.

Yes, my East Coast people love you guys.

Love the pizza, guys.

Come on, you know I'm a big foodie.

With that being said, he goes by Jake Goodyear.

Jake has a phenomenal story of grit, perseverance, discipline, because he doesn't want to be average, guys.

You know, life tries to make everybody absolutely average.

I like to call it the force of average.

At the end of the day, it's all up to you.

So this goes out to my youngsters.

my gen z my gen zers right so jake is now in life insurance and within five months, guys, he's been able to scale it to $100,000 in revenue, which is phenomenal at the age of 19, dude.

Jake, welcome to the Lubble Up.

Thank you, Paul.

I appreciate it, man.

I'm so happy to be here.

Dude, at 19,

you're kicking ass.

So, tell us a little bit about yourself before you got into life insurance, brother.

Yeah, yeah.

So, before I got into life insurance,

To be honest, I was just going to college, doing what most people are, you know, supposed to do is just go to college, web out your days, get a job after college.

But, you know, I just started to realize that college wasn't really the route I wanted to go.

I wanted to get uncomfortable, get into something that was going to take me to a new level.

Yeah.

Yeah.

And then what were you doing before life insurance?

Yeah.

So before life insurance,

I was in college, but I was kind of looking for a sales opportunity.

So I worked at Planet Smoothie for a little bit.

And then, you know, I kind of left quick.

I realized that my time wasn't really being spent well there.

So I got into door-to-door pest control.

I won't name the company, but that taught me a lot about sales, you know, taught me a lot about you know how to speak to people, get out of my comfort zone.

And eventually that kind of took me into the vehicle that I'm at now.

So let's get into the weeds of things with door-to-door sales, dude.

What is the good and what is the bad?

Yeah, so the good is

the skill, right?

You're not going to get that sort of skill anywhere else in terms of sales abilities, I believe, because you're speaking to someone face to face, right?

You got to deal with their objections head on.

You're not used to speaking with certain types of people and you have to adjust, right?

So getting into virtual sales from door to door, I feel like the experience just brought a lot to me.

I hopped in and just started selling immediately.

But the bad was that, in my opinion, it's just not scalable.

Right.

Because it's typically pitched to college kids to come out for the summer.

Got it.

And after they they realize that, you know, there's better opportunities to actually scale, you make more money other places, people end up turning over.

Okay, so it's a great stepping stone.

Yes, absolutely.

Yeah.

Okay.

And I think soft skills is very important in life.

Oh, of course.

Especially, you know, you're 19, dude.

Yeah.

What do you consider a Gen Z-er?

Or are you considered, what are you considered?

I believe Gen Z.

Gen Z.

Gen Z, right?

That's the latest one?

I think so.

I'm considered an old school millennial.

I used to hear it all the time, dude, from like people older than me.

Like, oh, damn, millennials.

And I was like, bro, I bust my ass.

You know what I'm saying?

But it is what it is.

So

door-to-door is a great stepping stone for anyone that doesn't have sales skills to learn how to have soft skills, right?

Yeah, absolutely.

Yeah.

Okay, cool.

So, guys, for all my introverts out there that are like, dude, I'm not good at sales.

Yeah.

Like, I need some experience.

Go try door-to-door.

You know?

I always tell people, you got to get hit in the mouth sometimes.

Oh, absolutely.

That's a great way to do it.

You know, you got people shit at the door.

You learn the hard way to have some tough skin, right?

Yeah.

Yeah.

My first door ever.

I went up, I knocked the person's door.

This guy walks outside and he's just looking at me like, What do you want?

And I just told him straight up.

I was like, Man, I forgot what I was going to say.

You have a blessed day.

And from that point, moving forward, man, I was like, you know what?

These people don't even care about me.

I'm never going to see them.

Who cares what I do?

You know?

Emilio, that sounds something like you would do, bro.

You're like, you know what?

Fuck this.

Hey, guys, if you guys are just tuning in to the show, Emilio is our engineer and producer for the level up.

If it wasn't for him, we wouldn't be top number one business podcast in the U.S.

right now.

And in all categories, guys, we are number 19.

Okay.

Thanks to you guys, all right?

We're able to bring great guests like Jake Goodyear on here to bless us with his story.

So, Jake,

from door to door now.

When was that aha moment?

I want you to describe the day where you were just like, you know what?

I got to do something new.

I got to go ahead and level up.

When was that day?

Yeah, so I'll tell you.

So at first,

we were knocking in Asheville, North Carolina, and, you know, it was real

country down there.

Oh, yeah, dude, that's a self.

And we were in the mountains, right?

Bro, bro, you're in the self, and you're dealing with people with shotguns, like land and shit.

Oh, yeah, it's no joke, man.

It's no joke.

No joke.

Humidity?

Oh, yeah.

It was ridiculous, right?

So

we were selling up there, and I'm from New York, so it's hard for me to kind of relate to some of those people who were from the country, you know, like I'm trying to relate, you know?

So initially, I thought, you know,

some momentum slowed down solely because of, you know, the people who I was surrounded with.

So I thought I had to adapt, right?

And then we started recognizing that the whole team was doing worse as we moved into different areas.

You know, they all never like to blame the area, but sometimes it is.

And then we went up to Long Island because things weren't doing well in North Carolina.

So once we went up to Long Island, I initially thought, hey, I'm going to relate to these people.

These are my people from New York, you know?

And

same thing.

I was getting the same thing.

So I was doing the things I was taught.

Everybody was doing the things we were taught.

We were all doing the same, kind of the same amount of production, just depending on your work ethic.

But it wasn't to the point to where, like, I could see a future doing this or do this for multiple years just because of the scalability.

right right no that that makes sense so scalability so that day what ended up happening like you went back home you talked to your parents you talked to your girl i know you have a girlfriend for one year what exactly was your next move man like were you like hey did you have a mentor did you have a friend that was just like dude life insurance is the way to go yeah like

I seen somebody post something on their Instagram about life insurance before I even got into door-to-door.

But I had already been training two, two and a half months for door-to-door.

I wasn't just going to quit something I'd been doing to jump on a new train that I have no idea.

So I knew that I was going to come back to Tampa after doing door-to-door over the summer and get into life insurance.

But

when I kind of realized that I needed to get into a different vehicle, it was when I was in Long Island.

I was recognizing that it's not the people.

It's not the area.

It's just not enough people want to hear from a door-to-door salesman in my eyes.

Right.

You know, I mean, I just felt I was always being a nuisance to people.

And that's just not how I wanted to be recognized if I'm

selling a product or trying to make a living, you know?

I don't want to be recognized as a nuisance.

So I finished out the summer.

I was never going to quit just because my ego won't let me quit.

But I recognized that once I'm done with this summer, there would be no need to hop back into into it again.

Yeah, you want to leave with value.

You want to change lives, right?

You want to better people's lives.

You don't want to be a nuisance.

So let's talk about mindset.

Yeah.

You have to have the right mindset to be in sales, right?

Absolutely.

Okay.

So what makes you be decisive as a person, as a 19-year-old?

Because I'm going to be very honest with you, dude.

At 37,

I mean,

I could technically be your dad.

Yes.

I mean, I could have had a good time back in the day, and I could have been your dad.

For sure.

Yeah.

So

at your age, dude, I've dealt with enough people that I worked with that are around your age, and they're not as decisive as you.

Yeah.

You have a level of confidence.

I can tell.

I can feel the vibration.

I like it.

Yeah.

Okay.

What makes you confident?

Were you always like that?

Was it because your parents poured that into you?

How did you learn that?

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As a kid, I was never confident, right?

So

as a kid, I had, you know, social anxiety.

It was harder for me to connect with people and talk to people, I feel like.

But

once I got into college, for example, I moved down to Tampa, Florida, and I recognized nobody knows me here.

You know, I could create who I want to be starting today.

Right.

So I could create a brand new version of myself that people recognize me for that, you know, the people who I grew up with, they might not recognize me for.

Right.

So that sort of confidence that I'm going to be the best at whatever I decide to do.

If I want to learn about something, I'm going to jump in, you know, two feet in.

I'm not going to dip my toe in.

I'm going to read about it.

I'm going to learn about it.

I'm going to become the best at it.

And just proving myself wrong, you know, by going to the gym.

I see you go to the gym, right?

Yeah.

Just proving yourself wrong in terms of, you know, getting over insecurities.

I used to be super skinny.

I started going to the gym and seeing progress.

That was me proving myself wrong.

So, what that did to my mind was give me control over my outcomes and circumstances giving you control over your outcomes and circumstances yeah extreme ownership absolutely yeah dude i love that that is huge it is yeah that is huge and i think the key takeaway uh thus far guys if you guys are listening okay every single one of you guys are in control of your outcome just like jake okay he was insecure he has social anxiety A lot of people dude nowadays, like 80% of people.

Yeah, it's getting bad.

Social anxiety.

Yep.

You know?

yeah like dude i used to work uh or i used to live in a penthouse in san diego two and a half years ago i lived on the 44 floor the reason why i say that it's not to flex guys but it's to say that every single morning when i would walk my my my dog that's deceased cookie um down in the mornings dude everybody be going to work so i'm the type of guy somebody walks into the room I acknowledge them.

I'm like, hey, good morning.

Yeah.

Dude, there'd probably be like about 20 20 people that would get into the elevator because it's a big complex.

And 18 out of the 20 people would just be looking down, dude.

Yeah.

They'd be looking down.

They wouldn't even engage.

And they can tell.

I'm like, damn, they are staring at them.

Yeah.

Staring them at that point.

They don't want to.

I'm like, bro, am I that ugly?

Like,

what's going on?

Right.

Yeah.

So, so at the end of the day, I get what you're saying, dude, but I love that.

At the age of 19, you, you, you're, you're very aware.

Yeah.

And the fact that you're very aware, you're going to have a phenomenal career in sales.

I hope so.

Okay, no, no, we don't say we hope so.

We say we're going to do it.

We're going to make it happen.

Let's do that.

Amila, you're wearing the sweater?

Dude, show them.

Show him the sweater.

All right, all right.

Amila is going to show him the level of sweater.

We've got to start selling this shit.

It's going to work or it's going to work.

Straight up.

Exactly.

No options.

Straight up.

There ain't no options.

For real.

We make it happen here.

All right.

So,

Jake, talk to me about

life insurance.

Talk about what you do now.

Talk about the good, the bad.

Talk about what a beginner can expect going into the industry that you're in right now.

Yeah.

So what a beginner can expect is

adversity, right?

So I expected adversity getting into the industry.

Initially, obviously, I had my parents to fall back on.

I don't want people to ever think I was, you know, dead broke or on the ground.

But when I got into the space, I had five cents in my bank account and $900, which is my credit limit at the time, right?

So I had no money to my name specifically, but I gave myself no other option to make it.

So the adversity, it wasn't going to stop me because I didn't have a plan B.

And when you say adversity, what do you mean?

Adversity as in you call 300 numbers, call 400 numbers, and everybody tells you to F off.

You don't make any sales.

You know, sales is a game of numbers.

You know, right?

So you could get declined 40 times in a row and have to deal with that rejection to get that one sale.

Yep.

Right.

So people have to be willing to go through that to be able to, you know, persist in the world of sales.

Absolutely.

Yeah.

100%.

So let's say out of 300 dials, how many potential conversions do you get from that?

Out of 300?

Yeah.

And now, at your status right now.

Oh, we could say anywhere between three and four.

Three or four.

Yeah.

And those are buyers or those people that are just willing to buyers.

Buyers.

I love that.

Yeah.

I love that.

Okay.

Cool.

So

now you know your metrics.

Yeah.

All right.

So from the first month to the fifth month, what was that one needle mover, that one trait that allowed you to start pushing $100,000 in revenue in sales?

Yeah.

So it's just a bigger investment.

I mean, literally the investment that I make into my business is directly correlated with the outcomes that I get.

Okay.

So let's stop right there.

Yeah.

So, so you know the framework of this podcast.

We have viewers that are very green, dude.

And I'm going to say very green, like they're newbies when it comes to sales.

So you got to talk to them like you're the teacher here.

All right.

I got you.

This is a good thing because it's going to show you how to articulate as a leader, right?

When you're running like hundreds of people.

Absolutely.

So

when I want you to break it down, I want you to break it down to, okay, cool.

Yeah, I had to reinvest money back into the business.

Yeah.

But this is how I did it.

I bought more leads.

The leads that I'm buying are coming from this type of company.

So break it down like that so we know exactly how you're doing it.

Yeah, so I'll break it down.

So in the industry that I'm in, life insurance, we buy our own leads, right?

So there's hundreds of lead vendors out there on the internet.

We buy leads from people who generate ads, right?

So we don't cold call.

We don't pick people out of a phone book.

That's just wasting your time.

That's what I didn't like about the door-to-doors.

Dude, I didn't know that.

See?

I'm learning something.

Yeah.

All right, cool.

Yeah, so we never cold call, right?

So it's all people who filled out a form requesting life insurance and the price of the leads obviously depends on how long ago they filled it out.

But as an example, right?

So I would buy, say, a thousand dollars worth of leads, right?

That could get me a thousand leads if I'm buying the cheapest ones possible.

I would keep on dialing those, right?

I don't ever stop dialing my leads until I get the result that I want from them, right?

Because what I've realized, if you look at stats across all businesses, not just life insurance,

40%

of the

deals that actually get closed are two weeks after that person has the lead.

Wow.

Right?

Solely because you keep calling that person.

They get familiar with your phone number.

They see your name pop up on their phone a couple of times.

Eventually, they're going to get familiar enough to answer.

Yeah.

Right.

So that's why I tell people in sales:

you've been telling it as well in

your course, I believe, but you have to be persistent.

You do.

Right.

One time isn't going to do it.

No.

What's the average time that you talk to a prospect before closing a sale?

Was it five, six?

It depends.

It really depends, man, because like we were talking about before, personal branding, right?

Yeah.

At this stage of the game, guys, I build my personal brand where, you know, just this podcast alone.

Now we're sponsored, dude.

We're getting bigger names.

We get probably around three to four million listeners a month just on this podcast, dude.

So this is one client acquisition system,

which is a pretty nice one.

Yeah.

But the other one is my personal brand online, right?

Which across the board, we probably have a little bit over a million followers,

which is another client acquisition system.

So at this stage of the game, I'm going to say

they could probably see me two times.

And the reason why I say that, and that's very low, the reason why I say that is because they could Google me and they could get all of my

rapport.

I got the rapport.

I got the authority right now, dude.

But back in the day, and I'm talking about back when I started in 2020, when I had no authority, no followers, or nothing like that.

Nurtured time would take roughly about one week to six months.

And then they would have to see me a minimum of seven to 12 times.

Big difference now, right?

Yeah, absolutely.

Yeah.

So I'm a big believer in personal branding, but you're absolutely right.

You have to nurture them.

They have to get comfortable with you, especially in 2025, dude.

Everything's about trust, right?

Absolutely, yeah.

In the digital world, like you get in front of so many more people now, you know, digitally like you're doing already.

But that personal brand is really what's going to get them to buy.

It's huge.

It's everything, dude.

So let's talk about that.

I remember being in corporate America from 21 to 26, dude.

I was young buck like you, ready to conquer the world.

And I know as being younger, you're talking to people probably my age from 25 to 55, dude.

And they're probably like,

dude, you're 19.

Yeah.

Like, how do I know you're not going to scam me?

How do you get over an objection like that?

Yeah, so most of the time,

I don't tell people my age unless they ask me.

And then I just tell them I'm 19.

And, you know, if I'm on the phone with the prospect, you know, 100% of the time, they get surprised.

But at the end of the day, I tell them, look, like, what do you do for a living?

You drive a truck.

Okay, awesome.

I'm not going to question your skills on driving a truck.

This is what I do all day, every day.

I'm the expert at it.

So when it comes to this sort of product or whatever we're looking at, I'm going to give you, you know, the honest truth no matter what.

Right.

And I know the facts, even though I'm 19.

And they pretty much all the time, they're like, okay, yeah, that makes sense.

Yeah.

You know, so, so you're basically giving them common sense.

Oh, yeah, yeah, absolutely.

Yeah.

So very logical.

Mm-hmm.

I like that.

Yeah.

I've been sold by a couple of, you know, people who are 13, 14, you know, selling candy.

I love going up to the kids, man.

And, you know, they're good.

You know, I don't question their age.

I honestly think that it incentivizes me more to buy seeing somebody young, hungry, hustling, you know?

Yeah.

I'm like that too.

Yeah.

You know, I'm like, come on, dude go in for the clothes do it and i'll buy and then sometimes people drop the ball i'm like bro you literally lost a big sale yeah what's wrong like i just want to see you do it man yeah yeah like bro you need a better mentor

like i'll come back later but um no that's good jake i like that dude so

What's the next plan here in the next six months, dude?

Like, what do you plan on doing?

Because, you know, you're at $100,000 in revenue.

Do you have a team already or are you doing this by yourself?

Yeah.

So as of right now,

my business is, you know, I'd say 80% myself.

Right now I'm only developing three people, but you know, I'm looking to grow my business.

I'm definitely looking to grow my business, but

the way that I want to grow my business is just organically.

Okay.

Right.

So I don't want to be that guy that, you know, takes on 20 people who all do 5K and they're barely getting by.

You know, I'd rather have a team of five people who all do 30, 40K.

Yeah, I want people who are all in.

Yeah, exactly.

Leaders, operators.

Exactly.

That's what I'm talking about.

Yeah, so I don't want anybody to think, like, hey, I'm going to come here, I'm going to work and just get some money and weave.

I want people a part of my business who want to grow a business themselves.

For the longevity, dude.

Absolutely.

Yeah.

Yeah.

You want a powerhouse team that could grow with you.

Yeah.

And then you make a few millionaires, right?

Absolutely.

Yeah.

I love changing people's lives, man.

You know, like, for example, my cousin, he's just now getting into life insurance.

And,

you know,

just him trusting my vision for the future just gives me that motivation to keep getting up and doing what I have to do every day because now he's my responsibility.

You know, I have to make him successful.

So that holds me accountable.

And then I'm going to hold him accountable as well.

So I feel like a team is everything.

Yeah.

Yeah.

What does,

what would you say

defines success in what you do in business?

Obsession.

Yeah.

Obsession.

Yeah.

Defines defines success.

I feel like obsession is the most important thing that you have to have in life and in business, right?

Because if you're not obsessed, somebody who is obsessed is just going to take your spot, right?

So Mark Cuban says it, and

it's a great quote.

He says, work like somebody's trying to take everything away from you 24-7.

Right.

So if you're not putting in the work, somebody is putting in the work.

And what does that mean for you?

Right.

Like me, I'm competitive by nature.

I like to win.

I don't like to play games that I can lose at.

So if I'm playing a game, I'm playing it to win.

Why would I lose?

It just doesn't make any sense to me, you know?

Yeah, no, that makes perfect sense, man.

You know, and I talk to high performers every day on this podcast, dude.

And I would tell you the number one thing that every single one of them have a common trait.

And you're there, dude.

You're saying be obsessed.

Another word that we use is delusional.

Oh, yeah.

Yeah,

you got to be delusional in a good way.

Okay, guys, in a good way.

Meaning that you're delusional where you're thinking bigger.

You're thinking like, yo, I'm not just trying to make 100,000.

I'm trying to do that in a day.

Exactly.

I'm trying to do that in an hour.

Most people, they can't fathom that, dude.

They're like, that is bullshit.

Scammers, you're scammers.

Bro, it's limiting beliefs.

Exactly.

You know, if you're around a bunch of freaking naysayers, if you're around a bunch of haters, if you're around people that don't believe in themselves, what do you think is going to happen to you?

Exact same bullshit mindset is going to happen to you, bro.

That's a fact.

You got to be around winners.

Exactly.

So, ever since that you started in insurance sales,

have you leveled up your circle?

Absolutely.

Yeah.

Absolutely, right?

Because I feel like environment is everything.

You have to get out of your hometown.

You have to.

You have to, dude.

Right.

My eyes opened up completely once I left my town.

Like, I'm from Staten Island, New York.

So anytime you walk outside, there's people.

You know, there's no moments of privacy.

There's no moments of clarity.

So everything is moving quick.

Yeah.

So where you can't even think about the big picture because you're thinking about what's going on right now.

So when I moved to Florida, I seen kids my age who weren't relying on their parents making more money, you know, doing more things with their life, like having impactful things happen in their life and them being able to impact people.

That's what I want.

Right.

So I don't want to follow the norm.

So I'll give you an example.

When I dropped out of college, my family, besides my dad, right?

They all were not for it.

Right.

They thought I was making a mistake.

But at the end of the day, you know, I love my family to death, but they haven't done what I'm trying to do.

Boom.

Right.

They haven't done what I'm trying to do.

So why am I going to listen to them when it comes to that?

You know, like I told my mom this before.

I told her, hey, mom, like if you want to talk about a relationship, I will be all ears.

You and dad have been together for 30 years.

I want something like that.

But when it comes to building a business,

there's no credibility for you to give me advice on that, even though I love you, you know?

I love that.

And it's hard to tell people that you love, you know, that you're not going to take their advice.

And they might get offended, but, you know, you got to put yourself above anything, you know?

Well, you did something that I do normally.

You give them a compliment.

You give your mom a compliment.

Absolutely.

Mom, you are an expert in relationships because that is traditional values.

Yeah.

You know, you had a great relationship 30 years.

That's like unheard of now for people my age

nowadays in the dating game, right?

And

that's what I want.

I want a traditional, you know, wife, traditional relationship.

But when it comes to becoming a multi-millionaire, mom, I love you to death, but I'm going to go my own route.

Figure it out, right?

I had that exact same conversation with my mom.

Yeah.

When I left being being a detective,

that was my mom's dream, dude.

Yeah.

She wanted to be the police.

She wanted to be a detective.

She was living through me, dude.

And I didn't know it.

Until literally two weeks before I put my two-week notice at

the job.

And she was like, don't do it.

You know, I would die to do what you're doing right now, son.

And I was like, mom, you know, that's your American dream.

This is my American trap.

Like, dude, I was living in a trap because I was working 80 to 100 hour work weeks, bro.

I was making a quarter of a mill a year, which is cool.

But at the end of the day, it ain't gonna freaking build that lifestyle that you want for me and your family, dude.

I lived in California.

It's as expensive as New York, bro.

So at the end of the day, $100,000, $200,000 doesn't go a long way like it does everywhere else in the United States, right?

Second with that, she didn't know what I've been through, bro.

I tell her, like, you know, I almost died multiple times taking down these like, you know, very dangerous cartel members.

She doesn't know how many times you're almost freaking like you know passed out driving driving home dude after working like a 20 hour shift yeah she didn't know no

positive she sees the positive bro you know doesn't feel the negative yeah doesn't feel the negative and majority of people won't feel that because they're not in your shoes they don't know what you feel you know when i told her the first time in in 2020 during covet bro i had the very first time i've ever experienced depression yeah have you ever been depressed no no no and that's a good thing that's a good thing dude i don't i feel like majority people shouldn't feel depressed you know it is a horrible feeling dude imagine you know you know what you have to do for the day you know that you got to win you know you got to work but you can't get out of bed it's like something inside of you it just doesn't allow you to get yeah that's a horrible feeling dude so what do you think it was

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Dude, what it was,

I was a golden boy, dude.

I was a golden boy in police work.

I was a cops cop.

I was

the man, dude.

It is what it is.

And for anybody watching my department, I mean, you guys know what it is.

Um, my former department.

And I put in good work, dude.

I, I, law enforcement defined me during that time.

Like, that was me.

And then I ended up getting a DUI, dude, in 2019.

And it wasn't intentional, but I still take extreme ownership to what happened.

Yeah.

So November of 2019.

I had just transferred a few months ago to a special victims unit from Narcotta's Task Force.

I was part of a FBI task force to battle human trafficking.

So that's what I'm talking about, Paul Hutchinson and Salvador.

Yeah, yeah, yeah.

Right.

That's why when I interviewed him, I was like, shit, everything you're saying is real.

Yeah.

So then,

dude, I go out the day before Thanksgiving, dude.

And this is actually a good lesson for all of you guys listening.

Because even if you don't drink drink and you only have one cup of wine or a beer and you're like, oh, I'm okay to drive.

Don't do it.

Don't do it.

It'll be that one time you get into a fender bender and you're screwed.

Okay.

So

my situation, I hardly went out, dude.

Yeah.

Hardly went out.

But when I go out, hey, dude, I'm ex-nightclubclubclub.

I ball out, right?

I'm an ex-nightclub promoter, dude.

I drink.

So

that's exactly what I did, dude.

I got blacked out.

Had a great time, whatever.

Got dropped off that night at my house by my friends.

They took care of me, dude.

They dropped me off.

But here's where I did the mistake.

I only slept five hours, dude.

And then I went, got suited up, went to an overtime shift.

It was a tricky trap for a marathon.

People go

the day of Thanksgiving.

And I was supposed to do traffic control posts in my blues, in my uniform, right?

Overtime shift.

I worked a lot of overtime, dude.

That was the other thing.

So I jump in my police car.

I had a take-home car and I get on the freeway, dude, and I get in a defender bender.

and then when that happened

right i was still cool come collected i was like okay nothing's going on dude like this

nation it's my fault dude like i don't know what happened whatever california highway patrol the highway patrol guys they come in there and uh i actually know the guy i know the guy and uh he he was very chill he was like hey dude why are your eyes so red i was like bro i just woke up like literally just woke up showered and everything he's like okay okay okay no worries no worries just stand by so then his his boy comes.

His boy's a fucking asshole.

It is what it is.

I'm not going to call him out, but he goes, He's like, Have you been drinking?

I was like, Dude, I went out for drinks last night.

I would never, ever

intentionally, maliciously drink and go to the job.

I would never do that.

They still hit you for it.

I got hit.

I got hit.

But here's the worst part:

they gave me two choices.

They're like,

six months, no pay.

And six months, no pay, guys, will wreck anyone.

They will clear out your savings.

I had a million-dollar home at the time.

I just bought.

I just bought a Porsche Panamera because I also had a side hustle.

I had ATMs.

Okay.

So that was the only good thing going for me.

That saved me, actually.

Remember, guys, you only have one source of income.

You're one step away from poverty.

If it wasn't for the freaking ATMs, which everybody was fucking hating on during that time, but the rest of the cops were like, yeah, you're living with ATMs.

What the fuck are you doing?

Bro, it saved me from going bankrupt.

Anyways,

six months, no pay.

Yeah.

Or they're like, you go to rehab.

And I was just like, why the hell am I going to go to rehab?

I'm not an addict.

And they're like, bro, you got a problem.

They're like, no one blacks out.

And like, that's not normal.

So I went through the path of least resistance.

And I was just like, dude,

I'll do it.

Yeah.

I'll do it.

So I went on a weird vacation, bro.

I went to rehab.

That's what I like to call a weird vacation.

But it changed my life.

I went to 183 alcohol anonymous meetings, dude.

I went to three to four.

183?

I went to three to four meetings a day for 30 days, bro.

Oh, man.

I spent Thanksgiving and Christmas in rehab, bro.

It changed my life.

I met multi-millionaires while I was at rehab, bro.

Really?

Yeah, it was actually a pretty luxurious rehab.

It was like a Napa Valley.

If you guys wanted to go to Napa, I mean, that's a spot to go to.

But

it changed my life because it shows you that regular people, and I'm not just talking about myself, but the people that I was actually there with

have problems.

And there were people there with serious problems, dude.

Like, I met this multimillionaire.

He was just like, Paul, dude, you're such a nice guy.

I loved your speech or whatever.

He's like, yeah, dude.

I was just like, wait, what?

I'm talking like I'm in prison.

And I'm like, what are you in for bro

they're like no i i self-checked myself in dude i come here to cleanse myself and he's just like i'm addicted to heroin and i was just like heroin i was like what type of shit and then he goes he's like yeah dude he's actually i live in black cock black cock is one of the most luxurious neighborhoods in in that area that i lived in yeah in california and i was like god damn dude you're balling because only like you know athletes yeah the best of the best live there he's like yeah dude you know i had to take a break because i didn't want to overdose i actually have my maid

she she

you know sets up my syringes with the heroin every morning and she shoots me up so i could be high and i was like what the hell yeah i was like bro

where am wow yeah i was like that is wild wild yeah wild But the guy was a functional addict, bro.

He was like, yeah, I'll get high and then I'll go in the stock market and then I'll make a few hundred thousand dollars.

Just like that, dude.

Balling.

I was just like, Jesus Christ.

Like, you know?

So that's why, guys, success

is not defined just by money.

It is defined by all aspects of life.

So you got it on point, Jake.

You're 19 years old.

You got your head straight, dude, because you found out, hey, dude, I want to be fit.

I want to be successful.

I want to add value.

I want to go ahead and help my family.

I want to go ahead and level up my girlfriend, right?

So,

you're on a good path, dude.

I'm proud of you.

I really am.

I appreciate it.

Yeah, I really am.

Because I'm like, dude, what life experience do you have, Jake?

And you're like, I'm 19, bro.

But after talking to you, dude, I respect you, bro.

Yeah, straight up, dude.

I appreciate it.

You're doing good work, bro.

So, for all the youngsters right here that are listening right now, that Jake's like, Jake's the man.

Where can we find him?

One word of advice.

You got one sentence.

This is the level up.

You're going to have three million downloads on this.

Let's do it.

Yeah.

So,

what do you have to tell to my audience, dude, from you going ahead and be able to generate $100,000 every single month within five months in insurance sales, which is very difficult to do, guys, but he's making it happen.

What is some word of advice that you can tell the audience?

Yeah, one thing I would want to say is we live in such a world where information is so accessible.

The opportunity has never been greater to get into business or be successful.

One thing I would leave anybody with is why not you, right?

Like, I was shy, I was super skinny, I had insecurities.

Everybody has insecurities, right?

But still, why not you?

Why can't you be the best at what you want to do, right?

If you believe in yourself, like you can take yourself wherever you want.

That's what I would say to everybody.

And that is the level up, guys.

So, Jake, where can they find you?

Yeah, so they can hit me up on Instagram.

I'm always on Instagram.

You can reach me at JakeGoodyear underscore.

And should I throw my number on there or no

dude if you want like a million people to blow you up it's up to you bro let's do it why not uh hit me up at uh 718-619-1934 that's my personal set let's do it let's do it all right guys well that's jake good year 19 years old doing a hundred thousand dollars in insurance sales within five months of starting the sales um journey which is phenomenal guys so for anybody that is feeling bad for themselves they're like dude i'm not good at sales i don't know if i could do it guys

try door-to-door, okay?

Sometimes we got to get hit in the face.

Sometimes we got to get some no's to get closer to our yeses, okay?

So do it like Jake did.

Make it happen for yourselves.

Don't feel bad for yourselves.

Be decisive.

You only got one life to live, and it's time to level up.

Guys, we are currently number one business podcast on Apple Podcast.

Thank you to our sponsorships here at RSS.

We just got our first residual check.

Amelia was like, yeah, that was dope.

Also, we're top 19 in all categories.

What's up, guys?

Help us out.

This is a great show.

We're providing you massive value.

We're not monetizing it, going ahead, pitching you guys products and services.

No, we're here just providing straight value for you, the people, hardworking Americans, and for our folks outside the country.

I know we're top 19 in the Philippines.

What's up, dude?

Hit me on the IG, Paul Alex.

Also.

If you're on Spotify, leave us a five-star review, guys.

We need to go up in the rankings on Spotify, guys.

I know we're dominating Apple podcasts, but come on, dude.

Throw us a bone.

And

on YouTube, subscribe, share this with a family friend, someone you care about, someone that needs help leveling up their sales skills.

They could learn from Jake.

They could possibly work with Jake in Tampa.

All right.

Let's make it happen.

Guys, I'll catch you on the next one.

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