Jake Goodyear: How Gen Z Can Crush Sales and Beat the Odds

Tito's handmade vodka is America's favorite vodka for a reason.

From the first legal distillery in Texas, Tito's is six times distilled till it's just right and naturally gluten-free, making it a high-quality spirit that mixes with just about anything.

From the smoothest martinis to the best Bloody Marys, Tito's is known for giving back, teaming up with nonprofits to serve its communities, and do good for dogs.

Make your next cocktail with Tito's, distilled and bottled by Fifth Generation Inc., Austin, Texas. 40% alcohol by volume, savor responsibly.

Yeah, my first door ever. I went up, I knocked the person's door.
This guy walks outside and he's just looking at me like, what do you want? And I just told him straight up.

I was like, man, I forgot what I was going to say. You have a blessed day.

As a kid, I had social anxiety. It was harder for me to connect with people and talk to people.

I moved down to Tampa, Florida, and I recognized nobody knows me here, but I could create who I want to be starting today. Getting over insecurities, I used to be super skinny.

I started going to the gym and seeing progress. That was me proving myself wrong.
What that did to my mind was give me control over my outcomes. Dude, I got blacked out.
I suited up.

Went to an overtime shift. I got hit.
I went on a weird vacation, bro. I want to rehab.
I went to 183 alcohol anonymous meetings, dude. I met a multimillionaire.
He changed my life.

He was just like, I come here to cleanse myself. I'm addicted to heroin.
I was just like, heroin? What type of shit?

Hey guys, and welcome back to the Live All Podcast. This is Paul Alex, and today we have a phenomenal guest, guys.
Now, this is going to be for my younger audience, okay?

He's 19 years old out of New York, guys. Yes, my East Coast people love you guys.
Love the pizza, guys. Come on, you know, I'm a big foodie.
With that being said, he goes by Jake Goodyear.

Jake has a phenomenal story of grit, perseverance, discipline, because he doesn't want to be average, guys. You know, life tries to make everybody absolutely average.

I like to call it the force of average. At the end of the day, it's all up to you.
So this goes out to my youngsters, my gen Z, my Gen Zers, right?

So Jake is now in life insurance. And within five months, guys, he's been able to scale it to $100,000 in revenue, which is phenomenal at the age of 19, dude.
Jake, welcome to the level up.

Thank you, Paul. I appreciate it, man.
I'm so happy to be here. Dude, at 19,

you're kicking ass.

So tell us a little bit about yourself before you got into life insurance, brother. Yeah.
Yeah. So before I got into life insurance,

to be honest, I was just going to college, doing what most people are, you know, supposed to do is just go to college, live out your days, get a job after college.

But, you know, I just started to realize that college wasn't really the route I wanted to go.

I wanted to get uncomfortable, get into something that was going to take me to a new level.

And then what were you doing before life insurance? Yeah, so before life insurance,

I was in college, but I was kind of looking for a sales opportunity. So I worked at Planet Smoothie for a little bit, and then, you know, I kind of left quick.

I realized that my time wasn't really being spent well there. Yeah.
So I got into door-to-door pest control.

I won't name the company, but that taught me a lot about sales, you know, taught me a lot about, you know, how to speak to people, get out of my comfort zone.

And eventually that kind of took me into the vehicle that I'm at now. So let's get into the weeds of things with door-to-door sales, dude.
What is the good and what is the bad?

Yeah, so the good is the skill, right? You're not going to get that sort of skill anywhere else in terms of sales abilities, I believe, because you're speaking to someone face-to-face, right?

You got to deal with their objections head-on. You're not used to speaking with certain types of people and you have to adjust, right?

So getting into virtual sales from door to door, I feel like the experience just brought a lot to me. Um, I hopped in and just started selling immediately.

Yeah, but the bad was that, in my opinion, it's just not scalable, right? Because it's typically pitched to college kids to come out for the summer. Got it.

And after they realize that, you know, there's better opportunities to actually scale, you make more money other places, people end up turning over. Okay, so it's a great stepping stone.

Yes, absolutely. Yeah.
Okay. And I think soft skills is very important in life.
Oh, of course. Especially, you know, you're 19, dude.
Yeah. What do you consider a Gen Zer?

Or are you considered, what are you considered? I believe Gen Z. Gen Z.
Gen Z, right? That's the latest one? I think so. I'm considered an old school millennial.

I used to hear it all the time, dude, from like people older than me. Like, oh, damn, millennials.
And I was like, bro, I bust my ass. Yeah.

You know what I'm saying? But it is what it is. So.

Door-to-door is a great stepping stone for anyone that doesn't have sales skills to learn how to have soft skills, right? Yeah, absolutely. Yeah.
Okay, cool.

So, guys, for all my introverts out there that are like, dude, I'm not good at sales. Yeah.
Like, I need some experience. Go try door-to-door.

You know, I always tell people, you got to get hit in the mouth sometimes. Oh, absolutely.
That's a great way to do it. You know, you got people shit at the door.

You learn the hard way to have some tough skin, right? Yeah. Yeah.
My first door ever, I went up, I knocked the person's door. This guy walks outside.

And he's just looking at me like, what do you want? And I just told him straight up. I was like, man, I forgot what I was going to say.
You have a blessed day.

and from that point moving forward man i was like you know what these people don't even care about me well i'm never gonna see them who cares what i do you know

emilio that sounds something like you would do bro you're like you know what this

Hey guys, if you guys are just tuning in to the show, Emilio is our engineer and producer for the level up. If it wasn't for him, we wouldn't be top number one business podcast in the U.S.
right now.

And in all categories, guys, we are number 19. Okay.
Thanks to you guys, all right?

We're able to bring great guests like Jake Goodyear on here to bless us with his story. So, Jake,

from door to door now,

when was that aha moment? I want you to describe the day where you were just like, you know what?

I got to do something new. I got to go ahead and level up.
When was that day? Yeah, so. I'll tell you.
So at first,

we were knocking in Asheville, North Carolina, and, you know, it was real

country down there. Oh, yeah, dude, that's a South.
And we were in the mountains, right? Bro, bro. You're in the South and you're dealing with people with shotguns, like land and shit.
Oh, yeah.

It's no joke, man. It's no joke.
No joke. Humidity.
Oh, yeah. It was ridiculous, right? So

we were selling up there, and I'm from New York. So it's hard for me to kind of relate to some of those people who were from the country, you know? Like, I'm trying to relate, you know?

So initially, I thought, you know,

some momentum slowed down solely because of, you know, the people who I was surrounded with. So I thought I had to adapt.
Right.

And then we started recognizing that the whole team was doing worse as we moved into different areas. You know, they all never like to blame the area, but sometimes it is.

And then we went up to Long Island because things weren't doing well in North Carolina. So once we went up to Long Island, I initially thought, hey, I'm going to relate to these people.

These are my people from New York, you know?

And same thing. I was getting the same thing.
So I was doing the things I was taught.

Everybody was doing the things we were taught. We were all doing the same, kind of the same amount of production, just depending on your work ethic.

But it wasn't to the point to where, like, I could see a future doing this or do this for multiple years just because of the scalability.

Right. Right.
No, that makes sense. So scalability.
So. That day, what ended up happening? Like, you went back home, you talked to your parents, you talked to your girl.

I know you have a a girlfriend for one year.

What exactly was your next move, man? Like, were you like, hey, did you have a mentor? Did you have a friend that was just like, dude, life insurance is the way to go? Yeah. Like,

I seen somebody post something on their Instagram about life insurance before I even got into door-to-door. Okay.
But I had already been training two, two and a half months for door-to-door.

I wasn't just going to quit something I'd been doing to, you know, jump on a new train that I have no idea. Right.
Right.

So I knew that I was going to come back to Tampa after, you know, doing door-to-door over the summer and get into life insurance. But

when I kind of realized that I needed to get into a different vehicle was when I was in Long Island. I was recognizing that it's not the people.

It's not the area. It's just not enough people

want to hear from a door-to-door salesman in my eyes. Right.
You know, I mean, I just felt I was always being a nuisance to people. And that's just not how I wanted to be recognized if I'm

selling a product or trying to make a living.

I don't want to be recognized as a nuisance. So I finished out the summer.
I was never going to quit just because my ego won't let me quit.

But I recognized that once I'm done with this summer, there would be no need to hop back into it again. Yeah, you want to leave with value.
You want to change lives, right?

You want to leave people's lives. You don't want to be a nuisance.
So let's talk about mindset. Yeah.

You have to have the right mindset to be in sales, right absolutely okay so what makes you be decisive as a person as a 19 year old because i'm gonna be very honest with you dude at 37 i mean i could i could technically be your dad yeah

right i mean i could have had a good time back in the day and

i could have been your dad for sure yeah so

at your age dude I've dealt with enough people that I worked with that are around your age, and they're not as decisive as you. Yeah.
You have a level of confidence. I can tell.

I can feel the vibration. I like it.
Yeah. Okay.

What makes you confident? Were you always like that? Was it because your parents poured that into you? How did you learn that?

I've spoken to hundreds of entrepreneurs and one thing I consistently see them struggle with is their sales process. It's a total mess.

A bunch of scattered information spread across tools and systems with no clear view of what's moving.

That's where today's sponsor, PipeDrive, comes in, the number one CRM tool for small to medium businesses.

PipeDrive brings your entire sales process in one simple centralized space, giving you guys a crystal clear, complete view of the sales process and customer information.

So you stay in control and close more deals faster, guys. Teams are using PipeDrive to close an average of three times more deals per month.
Every team does things a little differently.

And I love that you can fully customize PipeDrive to fit my team's unique sales process and strategy. and we can all work from one platform.

It all centers around the visual sales pipeline where you can see every single deal what stage they're in and what needs to happen next since everything is in one platform pipe drive makes it easy to unite your team keep track of sales tasks and stay on top of your leads it's so powerful it's a simple crm built by salespeople for salespeople so join the over 100 000 companies already using pipe drive right now when you use my link you'll get a 30-day free trial no credit card or payment needed guys just head over to pipedrive.com forward slash level up to get started.

That's pipedrive.com forward slash level up, and you could be up and running within minutes. Check your home with blinds.com.com.
TIY or let us install.

From the law and motherblinds.com. Free design consultations.
Free, free, free, free, free, free, free. Plus, free samples and free shipping.

Head to blinds.com now for up to 45% off with minimum purchase plus a free professional measure.

Rules and restrictions may apply.

As a kid, I was never confident. Right.
So

as a kid, I had, you know, social anxiety. It was harder for me to connect with people and talk to people, I feel like.

But

once I got into college, for example, I moved down to Tampa, Florida, and I recognized nobody knows me here. You know, I could create who I want to be starting today.
Right.

So I could create a brand new version of myself that people recognize me for that, you know, the people who I grew up with, they might not recognize me for.

Right. So that sort of confidence that I'm going to be the best at whatever I decide to do.
If I want to learn about something, I'm going to jump in

two feet in. I'm not going to dip my toe in.
I'm going to read about it. I'm going to learn about it.
I'm going to become the best at it. And just proving myself wrong, you know, by going to the gym.

I see you go to the gym. Right.
Yeah. Just proving yourself wrong in terms of, you know, getting over insecurities.
I used to be super skinny. I started going to the gym and seeing progress.

That was me proving myself wrong. So what that did to my mind was give me control over my outcomes and circumstances.
Giving you control over your outcomes and circumstances. Yeah.
Extreme ownership.

Absolutely. Yeah.
Dude, I love that. That is huge.
It is, yeah. That is huge.

And I think the key takeaway thus far, guys, if you guys are listening, okay, every single one of you guys are in control of your outcome, just like Jake, okay?

He was insecure, he has social anxiety. A lot of people, dude, nowadays, like 80% of people.
Yeah, it's getting bad. Social anxiety.
Yep. You know? Yeah.

Like, dude, I used to work, or I used to live in a penthouse in San Diego two and a half years ago. I lived on the 44th floor.

The reason why I say that is not to flex, guys, but it's to say that every single morning when I would walk my

dog that's deceased, cookie,

down in the mornings, Dude, everybody be going to work. So I'm the type of guy.
Somebody walks into the room, I acknowledge them. I'm like, hey, good morning.
Yeah.

Dude, they'd probably be like about 20 people that would get into the elevator because it's a big complex. And 18 out of the 20 people would just be looking down, dude.
Yeah. They'd be looking down.

They wouldn't even engage. And they can tell.
I'm like, damn, they are staring at me. Yeah.
Staring at me down. They don't want to act.
They're just like,

I'm like, bro, am I that ugly? Like,

what's going on? Right? Yeah. So at the end of the day, I get what you're saying, dude, but I love that.
At the age of 19,

you're very aware. Yeah.
And the fact that you're very aware, you're going to have a phenomenal career in sales. I hope so.
Okay. No, no, we don't say we hope so.

We say we're going to do it. We're going to make it happen.
Let's do that. Miller, you're wearing the sweater? Dude, show them.
Show them the sweater. Let's see.
All right. All right.

Miller's going to show him the level of sweater. We've got to start selling this shit.
It's going to work or it's going to work. Straight up.
Exactly. No options.
Straight up. There ain't no options.

For real. We make it happen here.

All right.

So,

Jake, talk to me about

life insurance. Talk about what you do now.
Talk about the good, the bad. Talk about what a beginner can expect going into the industry that you're in right now.
Yeah. So what a beginner can expect is

adversity. Right.
So I expected adversity getting into the industry. Yeah.
Initially, obviously, I had my parents to fall back on. I don't want people to ever think I was dead broke or on the ground.

But when I got into the space, I had five cents in my bank account and $900, which is my credit limit at the time.

So I had no money to my name specifically, but I gave myself no other option to make it. So the adversity, it wasn't going to stop me because I didn't have a plan B.

And when you say adversity, what do you mean? Adversity as in you call 300 numbers, call 400 numbers, and everybody tells you to F off. You don't make any sales.
You know, sales is a game of numbers.

You know, right? So you could get declined 40 times in a row and have to deal with that rejection to get that one sale. Yep.
Right.

So people have to be willing to go through that to be able to, you know, persist in the world of sales. Absolutely.
Yeah. 100%.

So let's say out of 300 dials, how many potential conversions do you get from that? Out of 300. Yeah.
And now, at your status right now. Oh, we could say anywhere between three and four.

Three or four. Yeah.
And those are buyers or are those people that are just willing to buy.

I love that. Yeah.
I love that. Okay.
Cool. So

now you know your metrics. Yeah.
All right. So from the first month to the fifth month, what was that one needle mover, that one trait that allowed you to start

pushing $100,000 in revenue in sales? Yeah, so it's just a bigger investment. I mean, literally the investment that I make into my business is directly correlated with the outcomes that I get.

Okay, so let's stop right there. Yeah.

So, so you know the framework of this podcast.

We have viewers that are very green, dude. And I'm going to say Barry Green, like they're newbies when it comes to sales.
Yeah. So you got to talk to them like you're the teacher here.
All right.

I got you. This is a good thing.
Yeah. It's going to show you how to articulate as a leader.
Right. When you're running like hundreds of people.
Absolutely.

So

when I want you to break it down, I want you to break it down to, okay, cool. Yeah, I had to reinvest money back into the business.
Yeah.

But this is how I did it.

I bought more leads. The leads that I'm buying are coming from this type of company.
So break it down like that. So we know exactly how you're doing it.
Yeah, so I'll break it down.

So in the industry that I'm in, life insurance, we buy our own leads, right? So there's hundreds of lead vendors out there on the internet. We buy leads from people who generate ads, right?

So we don't cold call. We don't pick people out of a phone book.
That's just wasting your time. That's what I didn't like about the door-to-doors.
Dude, I didn't know that. See?

I'm learning something. Yeah.
All right, cool. Yeah.
So we never cold call, right?

So it's all people who filled out a form requesting life insurance and the price of the leads obviously depends on how long ago they filled it out. But as an example, right?

So I would buy, say, $1,000 worth of leads, right? That could get me 1,000 leads if I'm buying the cheapest ones possible. I would keep on dialing those, right?

I don't ever stop dialing my leads until I get the result that I want from them, right?

Because what I've realized, if you look at stats across all businesses, not just life insurance,

40%

of the

deals that actually get closed are two weeks after that person has the lead. Wow.
Right? Solely because you keep calling that person. They get familiar with your phone number.

They see your name pop up on their phone a couple of times. Eventually, they're going to get familiar enough to answer.
Yeah. Right.
So that's why I tell people in sales,

you've been saying it as well in your, in your course, I believe, but you have to be persistent. You do.
Right. One time isn't going to do it.
No.

What's the average time that you talk to a prospect before closing a sale? Was it five, six? It depends. It really depends, man, because like we were talking about before, personal branding, right?

Yeah.

At this stage of the game, guys, I build my personal brand where, you know, just this podcast alone, now we're sponsored, dude, We're getting bigger names.

We get probably around three to four million listeners a month just on this podcast, dude. So this is one client acquisition system,

which is a pretty nice one. Yeah.
But the other one is my personal brand online, right? Which across the board, we probably have a little bit over a million followers,

which is another client acquisition system. So at this stage of the game, I'm going to say

they could probably see me. two times.
And the reason why I say that, and that's very low, the reason why I say that is because they could Google me and they could get all of my

report. I got the report.
I got the authority right now, dude. But back in the day, and I'm talking about back when I started in 2020, when I had no authority, no followers or nothing like that,

nurture time would take roughly about one week to six months. And then they would have to see me a minimum of seven to 12 times.

Big difference now, right? Yeah, absolutely. Yeah.
So I'm a big believer in personal branding, but you're absolutely right. You have to nurture them.

They have to get comfortable with you, especially in 2025, dude. Everything's about trust, right? Absolutely, yeah.

In the digital world, like you get in front of so many more people now, you know, digitally, like you're doing already. Yeah, but that personal brand is really what's going to get them to buy.

It's huge. Yeah.
It's everything, dude. So let's talk about that.

I remember being in corporate America from 21 to 26, dude. I was young, buck like you, ready to conquer the world.
Yeah.

And I know as being younger, you're talking to people probably my age, from 25 to 55, dude. And they're probably like

Do you're 19? Yeah, like how do I know you're gonna scam me? How do you get over an objection like that? Yeah, so most of the time

I don't tell people my age unless they ask me and I just tell them I'm 19 and you know if I'm on the phone with the prospect, you know 100% of the time they get surprised but at the end of the day I tell them look like what do you do for a living?

You drive a truck? Okay, awesome. I'm not going to question your skills on driving a truck.
This is what I do all day, every day. I'm the expert at it.

So when it comes to this sort of product or whatever we're looking at, I'm going to give you, you know, the honest truth no matter what. Right.
And I know the facts, even though I'm 19.

And they pretty much all the time, they're like, okay, yeah, that makes sense. Yeah.
You know, so, so you're basically giving them common sense. Oh, yeah, yeah, absolutely.
Yeah. So very logical.

Mm-hmm. I like that.
Yeah. I've been sold by a couple of, you know, people who are 13, 14, you know, selling candy.
I love going up to the kids, man. And, you know, they're good, you know.

I don't question their age. I honestly think that it incentivizes me more to buy seeing somebody young, hungry, hustling, you know? Yeah.

I'm like that too. Yeah.
You know, I'm like, come on, dude, go in for the clothes, do it, and I'll buy. And then sometimes people drop the ball.
I'm like, bro, you literally lost a big sale. Yeah.

What's wrong with you? Like, I just want to see you do it, man. Yeah.
Yeah.

Like, bro, you need a better mentor.

Like, I'll come back later.

But, no, that's good, Jake. I like that, dude.
So,

what's the next plan here in the next six months, dude? Like, what do you plan on doing? Because, you know, you're at $100,000 in revenue. Do you have a team already or are you doing this by yourself?

Yeah. So as of right now,

my business is, you know, I'd say 80% myself. Right now, I'm only developing three people.
But, you know, I'm looking to grow my business. I'm definitely looking to grow my business.
But

the way that I want to grow my business is just organically. Okay.
Right. So I don't want to be that guy that

takes on 20 people who all do 5K and they're barely getting by. You know, I'd rather have a team of five people who all do 30, 40K.
Yeah, I want people who

all in. Yeah, exactly.
Leaders, operators. Exactly.
That's what I'm talking about.

Yeah, so I don't want anybody to think like, hey, I'm going to come here, I'm going to work and just get some money and weave.

I want people a part of my business who want to grow a business themselves. For the longevity, dude.
Absolutely. Yeah.
Yeah. You want a powerhouse team that could grow with you.
Yeah.

And then you make a few millionaires, right? Absolutely. Yeah.
I love changing people's lives, man. You know, like, for example, my cousin, he's just now getting into life insurance.
And,

you know,

just him trusting my vision for the future just gives me that motivation to keep getting up and doing what I have to do every day because now he's my responsibility.

You know, I have to make him successful. So that holds me accountable.
And then I'm going to hold him accountable as well. So I feel like a team is everything.
Yeah. Yeah.

What does,

what would you say

defines success in what you do in business?

Obsession. Yeah.
Obsession. Yeah.
It defines success. I feel like obsession is the most important thing that you have to have in life and in business, right?

Because if you're not obsessed, somebody who is obsessed is just going to take your spot, right? So Mark Cuban says it, and

it's a great quote.

he says work like somebody's trying to take everything away from you 24 7 right yeah so if you're not putting in the work somebody is putting in the work and what does that mean for you right like me i'm competitive by nature um i like to win i don't like to play games that i can lose at so if i'm playing a game i'm playing it to win why why would i lose it just doesn't make any sense to me you know yeah no that makes perfect sense man yeah you know and i and i talk to high performers every day on this podcast dude and i would tell you the number one thing that every single one of them have a common trait.

And you're there, dude.

You're saying be obsessed. Another word that we use is delusional.
Oh, yeah. Yeah,

you got to be delusional in a good way. Okay, guys.
In a good way. Meaning that you're delusional where you're thinking bigger.
You're thinking like, yo, I'm not just trying to make 100,000.

I'm trying to do that in a day. Exactly.
I'm trying to do that in an hour. Most people, they can't fathom that, dude.
They're like, that is bullshit. Scammers, you're scammers.

Bro, it's limiting beliefs. Exactly.

You know, if you're around a bunch of freaking naysayers, if you're around a bunch of haters, if you're around people that don't believe in themselves, what do you think is going to happen to you?

Exact same bullshit mindset is going to happen to you, bro. That's a fact.
Yeah. You got to be around winners.
Exactly. So, ever since that you started in insurance sales,

have you leveled up your circle? Absolutely. Yeah.
Absolutely, right? Because I feel like the environment is everything.

You have to get out of your hometown. You have to.
You have to, dude. Right.
My eyes opened up completely once I left my town. Like, I'm from Staten Island, New York.

So anytime you walk outside, there's people. You know, there's no moments of privacy.
There's no moments of clarity. So everything is moving quick.
Yeah.

So where you can't even think about the big picture because you're thinking about what's going on right now. Right.

So when I moved to Florida, I seen, you know, kids my age who weren't relying on their parents making more money, you know, doing more things with their life, like having impactful things happen in their life and them being able to impact people.

That's what I want, right? So I don't want to follow the norm. So I'll give you an example.
When I dropped out of college, my family, besides my dad,

they all were not for it. Right.
They thought I was making a mistake.

But at the end of the day, you know, I love my family to death, but they haven't done what I'm trying to do. Boom.
Right? They haven't done what I'm trying to do.

So why am I going to listen to them when it comes to that? You know, like I told my mom this before. I told her, hey, mom, like if you want to talk about a relationship, I will be all ears.

You and dad have been together for 30 years. I want something like that.
But when it comes to building a business, there's no credibility for you to give me advice on that, even though I love you.

I love that. And it's hard to tell people that you love, you know, that you're not going to take their advice.
And they might get offended.

But, you know, you got to put yourself above anything, you know? Well, you did something that I do normally. You give them a compliment.
You give your mom a compliment. Absolutely.

You're like, mom, you are an expert in relationships because that is traditional values. Yeah.
You know, you had a great relationship 30 years. That's like unheard of now for people my age

nowadays in the dating game, right?

And

that's what I want. I want a traditional, you know, wife, traditional relationship.

But when it comes to becoming a multi-millionaire, mom, I love you to death, but I'm going to go my own route and figure it out, right? I had that exact same conversation with my mom. Yeah.

When I left being a detective, that was my mom's dream, dude. Yeah.
She wanted to be the police. She wanted to be a detective.

She was living through me, dude. And I didn't even know it.
Until. Literally two weeks before I put my two-week notice at

the job. And she was like, don't do it.

You know, I would die to do what you're doing right now son and i was like mom you know that's your american dream this is my american trap like dude i was living in a trap because i was working 80 to 100 hour work weeks bro i was making a quarter of a million a year which is cool but at the end of the day it ain't gonna freaking build that lifestyle that you want for you and your family dude i lived in california It's as expensive as New York, bro.

So at the end of the day, $100,000, $200,000 doesn't go a long way like it does everywhere else in the United States

second with that she didn't know what I've been through bro I tell her like you know I almost died multiple times taking down these like you know very dangerous cartel members she doesn't know how many times almost freaking like you know passed out driving driving home dude after working like a 20 hour shift yeah she didn't know no

positive she sees the positive bro you know feel the negative yeah doesn't feel the negative and majority of people won't feel that because they're not in your shoes

they don't know what you feel You know, when I told her the first time in 2020 during COVID, bro, I had the very first time I've ever experienced depression. Yeah.
Have you ever been depressed? No.

No? No. And that's a good thing.
That's a good thing, dude.

I feel like the majority of people shouldn't feel depressed. You know, it is a horrible feeling, dude.
Imagine, you know, you know what you have to do for the day. You know that you got to win.

You know you got to work. But you can't get out of bed.
It's like something inside of you. It just doesn't allow you to get out of bed.
Yeah. That's a horrible feeling, dude.

So what do you think it was? Join Vanguard for a moment of meditation. Take a deep breath.
Picture yourself reaching your financial goals. Feel that freedom.

Visit vanguard.com/slash investing in you to learn more. All investing is subject to risk.

This episode is brought to you by Progressive Commercial Insurance. Business owners meet Progressive Insurance.

They make it easy to get discounts on commercial auto insurance and find coverages to grow with your business. Quote in as little as eight minutes at progressivecommercial.com.

Progressive Casualty Insurance Company, coverage provided and serviced by affiliated and third-party insurers. Discounts and covered selections not available in all states or situations.

Dude, what it was,

I was a golden boy, dude. I was a golden boy in police work.
I was a cops cop.

I was the man, dude. It is what it is.
And for anybody watching my department, I mean, you guys know what it it is.

My former department.

And I put in good work, dude.

Law enforcement defined me during that time. Like, that was me.

And then I ended up getting a DUI, dude, in 2019. And it wasn't intentional, but I still take extreme ownership to what happened.
Yeah.

So November of 2019.

I had just transferred a few months ago to a special victims unit from Nakada's task force.

I was part of a FBI task force to battle human trafficking. So that's what we're talking about, Paul Hutchinson and Salvador last night, right?

That's why when I interviewed him, I was like, shit, everything you're saying is real. Yeah.

So then,

dude, I go out the day before Thanksgiving, dude. And this is actually a good lesson for all of you guys listening.

Because even if you don't drink, drink, and you only have one cup of wine or a beer and you're like, oh, I'm okay to drive. You'll ruin everything.
Don't do it. Don't do it.

It'll be that one time you get into a fender bender and you're screwed. Okay.

So

my situation, I hardly went out, dude. Yeah.
Hardly went out. But when I go out, hey, dude, I'm an ex nclub.

I'm an ex-nightclub promoter, dude.

I drink.

So

that's exactly what I did, dude. I got blacked out.

Had a great time, whatever.

Got dropped off that night at my house by my friends they took care of me dude they they dropped me off but here's where i met did the mistake i only slept five hours dude and then i went got suited up went to an overtime shift it was a tricky trip for a marathon people go

the day of thanksgiving and i was supposed to do traffic control posts in my blues in my uniform right overtime shift i worked a lot of overtime dude that was the other thing So I jump in my police car.

I had a take-home car and I get on the freeway, dude, and I get in a defender bender. And then when that shit happened

right

i was still cool come collected i was like okay nothing's going on dude like this

nation it's my fault dude like i don't know what happened whatever california highway patrol the highway patrol guys they come in there and uh i actually know the guy i know the guy and uh he he was very chill he was like hey dude why are your eyes so red i was like bro i just woke up like literally just woke up showered and everything he's like okay okay okay no worries no worries just stand by so then his boy comes His boy's a fucking asshole.

It is what it is. I'm not going to call him out.
But he goes, he's like, have you been drinking? I was like, dude, I went out for drinks last night.

I would never, ever intentionally, maliciously drink and go to the job. I would never do that.
They still hit you for it. I got hit.
I got hit. But here's the worst part.

They gave me two choices. They're like,

six months, no pay. And six months, no pay, guys, will wreck anyone.
They will clear out your savings. I had a million-dollar home at the time.
I just bought.

I just bought, I bought a Porsche Panamera because I also had a side hustle, I had ATMs. Okay, so that was that was the only good thing going for me.
That's what saved me, actually.

Remember, guys, you only have one source of income where you're one step away from poverty.

If it wasn't for the freaking ATMs, which everybody was fucking hating on during that time, but the rest of the cops were like, Yeah, you're little ATMs. What the fuck are you doing? Bro,

bro, it saved me from going bankrupt,

anyways.

six months, no pay. Yeah.
Or they're like, you go to rehab. And I was just like, why the hell am I going to go to rehab? I'm not an addict.

And they're like, bro, you got a problem. They're like, no one blacks out.
And like that, that's not normal.

So I went through the path of least resistance. And I was just like, dude,

I'll do it. I'll do it.

So I went on a weird vacation, bro. I went to rehab.

That's what I like to call a weird vacation. Uh-huh.

But it changed my life. I went to 183 alcohol anonymous meetings, dude.
I went to three to four. 183? I went to three to four meetings a day for 30 days, bro.
Oh, man.

I spent Thanksgiving and Christmas in rehab, bro.

It changed my life.

I met multi-millionaires while I was at rehab, bro. Really? Yeah, it was actually a pretty luxurious rehab.

It was like a Napa Valley. If you guys wanted to go to Napa, I mean, that's a spot to go to.

But

it changed my life because it shows you that regular people, and I'm not just talking about myself, but the people that I was actually there with

have problems.

And there was people there with serious problems, dude. Like, I met this multi-millionaire.
He was just like, Paul, dude, you're such a nice guy. I loved your speech or whatever.

He's like, yeah, dude. I was just like, wait, what?

I'm talking like I'm in prison. And I rehab.
I'm like, what are you in for, bro? And then they're like, no, I self-checked myself in, dude. I come here to cleanse myself.

And he's just like, I'm addicted to heroin. And I was just like, heroin? I was like, what type of shit? And then he goes, he's like, yeah, dude.
He's actually, I live in Blackkawk.

Blackcock is one of the most luxurious neighborhoods in that area that I lived in. Yeah.
In California. And I was like, God damn, dude, you're balling.
Because only like, you know, athletes,

the best of the best live there. He's like, yeah, dude, dude you know i had to take a break because i didn't want to overdose i actually have my maid she she

you know sets up my syringes with the heroin every morning and she shoots me up so i could be high and i was like what the hell yeah i was like bro

yeah i was like that is wild wild yeah wild but the guy was a functional addict bro he was like yeah i'll get high and then i'll go in the stock market and then I'll make a few hundred thousand dollars.

Just like that, dude. Balling.
I was just like, Jesus Christ.

Like, you know? So that's why, guys, success is not defined just by money. It is defined by all aspects of life.
So you got it on point, Jake. You're 19 years old.
You got

your head straight, dude, because you found out, hey, dude, I want to be fit. I want to be successful.
I want to add value. I want to go ahead and help my family.

I want to go ahead and level up my girlfriend, right? So you're on a good path, dude. I'm proud of you.
I really am. I appreciate it.
Yeah. I really am.

Because I'm like, dude, what life experience do you have, Jake? And you're like, I'm 19, bro. But after talking to you, dude, I respect you, bro.
Yeah. Straight up, dude.

You're doing good work, bro. So for all the youngsters right here that are listening right now, that Jake's like, Jake's the man.
Where can we find him? Okay.

One word of advice. You got one sentence.
This is the level up. You're going to have 3 million downloads on this.
Let's do it. Yeah.

So

what do you have to tell to my audience, dude, from you

going ahead and be able to generate $100,000 every single month within five months in insurance sales, which is very difficult to do, guys, but he's making it happen.

What is some word of advice that you can tell the audience? Yeah, one thing I would want to say is: we live in such a world where information is so accessible.

The opportunity has never been greater to get into business or be successful. One thing I would leave anybody with is why not you, right? Like, I was shy.
I was super skinny. I had insecurities.

Everybody has insecurities, right? But still, why not you? Why can't you be the best at what you want to do? Right. If you believe in yourself, like, you can take yourself wherever you want.

That's what I would say to everybody. And that is the level up, guys.
So, Jake, where can they find you? Yeah, so they can hit me up on Instagram. I'm always on Instagram.

You can reach me at JakeGoodyear underscore. And should I throw my number on there or no?

Dude, if you want like a million people to blow you up, it's up to you, bro. Let's do it.
Why not? Hit me up at 718-619-1934. That's my personal set.
Let's do it. Let's do it.
All right, guys.

Well, that's Jake Goodyear, 19 years old, doing $100,000 in insurance sales within five months of starting the sales journey, which is phenomenal, guys. So for anybody that...

is feeling bad for themselves. They're like, dude, I'm not good at sales.
I don't know if I could do it. Guys,

try door-to-door, okay? Sometimes we got to get hit in the face, sometimes we got to get some no's to get closer to our yeses, okay?

So, do it like Jake did, make it happen for yourselves, don't feel bad for yourselves, be decisive. You only got one life to live, and it's time to level up, guys.

We're currently number one business podcast on Apple Podcast. Thank you to our sponsorships here at RSS.
We just got our first residual check. Amelia was like, Yeah, that was dope.

Also, we're top 19 in all categories. What's up, guys? Help us out.
This is a great show. We're providing you massive value.

We're not monetizing it, going ahead pitching you guys products and services.

No, we're here just providing straight value for you, the people, hardworking Americans, and for our folks outside the country. I know we're top 19 in the Philippines.
What's up, dude?

Hit me on the IG, Paul Alex.

Also.

If you're on Spotify, leave us a five-star review, guys. We need to go up in the rankings on Spotify, guys.
I know we're dominating Apple Podcasts, but come on, dude. Throw us a bone.

And on YouTube, subscribe, share this with a family, friend, someone you care about, someone that needs help leveling up their sales skills. They could learn from Jake.

They could possibly work with Jake in Tampa. All right.
Let's make it happen. Guys, I'll catch you on the next one.

Next up is a little song from CarMax about selling a car your way. You wanna sell those wheels? You wanna get a CarMax instant offer.
So fast. Wanna take a sec to think about it.
Or like a monster.

Wanna keep tabs on that instant offer. With offer watch.
Wanna have CarMax pick it up from the driveway.

So, wanna drive? CarMax. Pickup not available everywhere.
Restrictions and fee may apply.