How a Former Police Officer Cracked the CODE to Making MILLIONS – Shawn Greene’s Story

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You know, I had a great salary. I was doing well for myself.

Speaker 1 What is well during that time, brother? I had a six-figure salary. Okay.
That I thought was good. Oh, it's decent.
A lot of people out there are making six-figures, man. They're living life.
Right.

Speaker 1 Yeah. Had a nice house, bought two cars.
Yeah. Once the bills were paid, I was like, dude, like,

Speaker 1 have much to live on. I still never owned a business.
What was it that kept you stuck on analysis paralysis? The fear. The fear of never owned a business.
And I didn't know anyone who had a business.

Speaker 1 Voice in my head was just saying, there's more to you. There's more to you.
Called him up, like, hey, is that opportunity still low? He's like, yeah, I was waiting for you.

Speaker 1 And then from that point on, it was just uphill from there.

Speaker 1 Hey guys, and welcome back to Levo Podcast. This is Paul Alex, and today we have another great interview.
We have our guest, Sean Green.

Speaker 1 Sean Green is a former police officer, turned serial entrepreneur that built multiple seven figures, guys. And you guys are going to love this industry, okay? Because it's coming up into 2026.

Speaker 1 Tax businesses. That's right.
Everybody likes to talk about taxes. You guys know the reason why I moved to Puerto Rico, because of taxes.

Speaker 1 So we're going to go ahead and take a deep dive, not only into taxes, but Sean's background as a police officer and also his transition and his journey on how he was able to go ahead and build multiple seven figures here in the city of Philly.

Speaker 1 Sean, welcome to the show, brother. Thanks for having me.
Brother, it's been a long time coming, man. It has been.
You know, we've been following each other for years on social media.

Speaker 1 yes former police officers serial entrepreneurs i see you're doing your thing over there dude i mean i'm proud of you man so i'm glad that you're actually on the show and i'm super excited to hear about your background so for my audience that's listening and watching right now dude um who are you number one okay and then number two let's start off in your background with law enforcement Absolutely.

Speaker 1 I'm Sean Green.

Speaker 1 My background in law enforcement started when I was about 21 years old. I was all excited to become a police officer, excited to serve my community and take care of people.

Speaker 1 I did well, flew through the police academy, won the physical fitness award in the police academy.

Speaker 1 I was just that guy who wanted to do everything the right way.

Speaker 1 So that went well. I was in law enforcement for about only about three to four years.

Speaker 1 But I just always knew there was more.

Speaker 1 there was more to me.

Speaker 1 Yeah, I was a cop, but I was living paycheck to paycheck, dude. Yeah, literally.

Speaker 1 And I was like, there's got to be another way. You know, I had a college degree and I was a law enforcement officer.
But again, I just saw myself to do something more.

Speaker 1 My degree is in marketing, but I went into law enforcement. Yeah.

Speaker 1 A lot of people ask me, how do you correlate marketing to law enforcement, but that's what I did.

Speaker 1 Then I went into,

Speaker 1 I didn't want to stay in law enforcement because I just didn't, I just felt like there was more to me. Yeah.
I felt like I wanted to do more. I wanted to have more.
And honestly, I like money. Yeah.

Speaker 1 And that's okay. A lot of people like to paint, you know, money as this bad thing and this greed thing.
But, you know, correct me if I'm wrong, Sean. It comes down to our environment, right? Correct.

Speaker 1 Who, you know, our parents are, we, we, we, we love our, our, our families and our parents and our, and our loved ones and our friends, and they want to keep us all nice and cozy, right?

Speaker 1 But at the end of the day, not staying safe is not going to make you rich or it's not going to build that life by design, right? Correct. So obviously, you saw more

Speaker 1 in yourself than what law enforcement was providing for you. And then what was the next move? So you were in law enforcement for four years.
And then what year was this? Around what year?

Speaker 1 This year was around

Speaker 1 2006, 7. Okay.
So 2006, 7. And that was around the time where the economy crashed.
Correct. During the real estate.
Yes. So it was really bad.
It was bad. Oh, man.

Speaker 1 Brother, I remember when that happened, man. Luckily, during that time, I was still in corporate America.

Speaker 1 It was right before, right before I became a cop a few years before. So,

Speaker 1 yeah. So I remember.
So you went ahead and you transitioned. What did you get into right after law enforcement? Great question.
So right when I got out of law enforcement, I was still on that bridge.

Speaker 1 I became, I went to the head of security in the casino okay down in atlantic city okay did that for about a year um

Speaker 1 and it was good but then again i still wanted more so i um i took a job in sales okay um i worked at um i was selling door-to-door cable yeah knocking on doors and selling cable

Speaker 1 um i became the number one sales rep in the company within three months wow so i knew that i had some talent yeah so that entered my career into sales um I did that for about three to four years, and then I went right into pharmaceutical sales where I started, well, actually, vision care, where I started selling contact lenses to eye doctors.

Speaker 1 Wow.

Speaker 1 I did that for a few years, about five years.

Speaker 1 And then there was just still something just that bug in me saying, I just want something more. You know, I had a great salary.
We were doing, I was doing well for myself.

Speaker 1 What is well during that time, brother? I had a six-figure salary. Okay.
That I thought was, was good. No, it's decent.

Speaker 1 A lot of people out there making six figures man they living life right yeah right but i noticed um you know i had a nice house bought two cars yeah once the bills were paid i was like dude like i mean have much to live on you know um so that's that lit a fire in me where i wanted to do more and i said there's more into me that that voice in my head was just saying there's more to you there's more to you um so i started going to the international franchise expo every year with a buddy of mine that i used to work with um i didn't know what i wanted to do i had saved up some capital in my 401k I didn't know what I wanted to do, but I say, I want to do something.

Speaker 1 How old were you during this time?

Speaker 1 Early 30s. Early 30s.
So early 30s, your mindset has shifted. You entered into business.
You learned that sales is one of the most valuable skills and you just kept progressing. Right.

Speaker 1 So now you're thinking about switching over to full-time entrepreneurship. Correct.
Did you have any friends during that time that were encouraging you to get into entrepreneurship?

Speaker 1 So I had a buddy that I worked with. He wanted to own a business at some point, but I didn't have any friends.
No one around me had owned any business. So it was new to me.
I was a little bit foreign.

Speaker 1 So I didn't have anyone. Oh, wow.
No. So where do you think you got the mindset of, I need to become more?

Speaker 1 It's always been there. It's always been something in me just says, there's more to you.
Like, there's just more. You can do more.
You can become more. There's more for you.

Speaker 1 It's just a voice in my head that just kept saying,

Speaker 1 this is not all for you. This is not it for you.

Speaker 1 To just go to work every day pay your bills have six hundred dollars to live off of for the next two weeks you understand what i'm saying um and i didn't like that so i sought out for other opportunities well let me ask you man i mean you know i interview a lot of successful entrepreneurs you being one of them now um and you know there's two paths that i usually see one path is you know they come from an environment where people tell them hey we loved you you could do anything you want in this life right and then there's the second path and that's the school of hard knocks where people just just learn just based off of grit, discipline, and they probably saw someone like they probably had a mentor.

Speaker 1 Yep. You know, like I know before social media and all that jazz, um, for a lot of us, you know, I had a lot of mentors in law enforcement.
I had a lot of mentors in sales.

Speaker 1 I even considered my parents, uh, they tried to mentor me, you know, throughout when I was a kid. So, did you have a mentor growing up?

Speaker 1 Didn't really have mentors, but my father pushed me. Okay.
My father pushed me hard. Yeah.
And sometimes he was so hard on me. I'd be like, this dude, I like me.
All right.

Speaker 1 It's a good or bad thing.

Speaker 1 But my dad was like, your last name is Green. You will get straight A's in this house.
Wow. And you will be the best.
That's that. I'm like, dude, I've never got an A in my life.
Yeah.

Speaker 1 You know, because I live with my mother, then I left my mother's house and moved with my father because they split early.

Speaker 1 And then he's just like, My father didn't really live by everything. All the code he told me to live by.
Right.

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Speaker 1 Imagine a credit card with rewards that can grow in value. With the Gemini credit card, you can earn Bitcoin or one of over 50 other cryptos instantly with no annual fee.

Speaker 1 Every swipe at the store or gas pump earns you instant rewards deposited straight to your account. Plus, sign up now for a $200 Bitcoin bonus to kickstart your rewards.

Speaker 1 Visit gemini.com forward slash card today.

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Speaker 1 That's pipe drive.com forward slash level up, and you could be up and running within minutes. But he pushed me to be the best, and that just lit a fire in me to just, you know, I was self-disciplined.

Speaker 1 I didn't need no one to tell me to do the right thing. Yeah.
You know, I didn't, I never smoked weed. I never did any of that stuff like that.
I was just

Speaker 1 always on a straight path. That's because my father always pushed me to be the best.
So I would, I would give all the credit to him.

Speaker 1 As far as a mentor, like business mentor, when I got in, I didn't have any. Okay.
Yeah. All right.
What's your dad's name? Ronald.

Speaker 1 Oh, Ronald.

Speaker 1 You did a great job, man.

Speaker 1 I love that. I love that.
So, all right, good. So you start going into all these expos with a really good friend of yours.
You guys start considering business. And what happens next?

Speaker 1 So what happens next, I meet this guy. He has a, I have a great conversation with him.

Speaker 1 He's actually one of the, I didn't know he was the owner of the business, but I was just

Speaker 1 met him, had a great conversation. And I went home.
I'm like, you know what? This is a nice guy. I don't know who he is, but he's a nice guy.
He said, you know what?

Speaker 1 Why don't you come back for a meeting and just get a little more information about this business? I was like, okay.

Speaker 1 You seem cool. I'll listen to what you have to say.

Speaker 1 About two weeks later, I came back. We had another meeting, but this time the meeting was at this nice, fancy hotel.

Speaker 1 And he was actually sitting on the podium speaking. And I was just like, well, this is just a nice guy talking.
I thought he just won the reps, but he's speaking.

Speaker 1 And when I walked outside before I came in the building, there was just like all these super cars outside. I'm like, what, what's really going on? You know? So it sparked my interest a little more.

Speaker 1 After the meeting, you know,

Speaker 1 the interest meeting was nice, all the rah-rah and everything. It sounds good, but I still never owned a business.
Right.

Speaker 1 So I went home and I was like, eh, let me think about it. i thought about it um

Speaker 1 didn't really do anything with it for like a year honestly what was it that kept you stuck on analysis paralysis that year i guess the fear was

Speaker 1 the fear of not knowing the fear of never owned a business and i didn't know anyone who had a business and the fear of does this really work because i tried like network marketing in the past and just like you know you know i'm sure people have good stories and bad stories about network marketing right um i just never made really money with it so i was just like you know so you had had a bad taste in your mouth correct okay correct okay but i didn't know that there was something still in me and i remember that conversation the guy just seemed so genuine so i was like you know i called him up about a year close to a year later i was like hey is that opportunity still level he's like yeah i was waiting for you still available i went to operations training i was probably the guy who asked the most questions After operation training, they said, you are going to probably be one of the most successful.

Speaker 1 We've never had nobody come and ask these many questions. And they're so in tune.
Everything you asked was on point um and then from that point on i

Speaker 1 opened one my first store uh a few weeks after operations training um

Speaker 1 and then after that it was just it was just uphill from there so um the business concept let's talk about the business concept that you had open after uh operations school what exactly and i would break it down okay like you would break it down to a fifth grader because typically like uh my listeners they're uh typically beginners okay uh that are looking for different opportunities sure this is great sure you know this might be an opportunity that a lot of people actually go ahead and get into because of you okay um and your story so what would you say on just um a simplified uh i guess summary of what exactly your business does what my business does is we do taxes in the low income okay for the for the low that's what we primarily spend i can do taxes for anyone but our specialty we open up stores in low income area.

Speaker 1 Okay. We're like the other

Speaker 1 I don't really want to say a lot of names, but we're like the other the liberties the jackson hughes all those we're like the big three but we're a little bit smaller you understand what i'm saying um so that's what we are you're more niched down correct yeah so you're you're you're hyper focus on low income why specifically low income we spec we specifically focus on low income because

Speaker 1 low income is where

Speaker 1 we see we add more value and we add more value because

Speaker 1 we're not the most expensive in the in the town,

Speaker 1 but we also

Speaker 1 do a lot for the community. Yeah.
Yeah. Oh, that's good, man.
So you're able to help back, give back to the community and

Speaker 1 provide that level of service that they need. Now,

Speaker 1 you started that what year?

Speaker 1 Came into business in first year was 2019. So in 2019, you opened your first franchise store.
Correct. And then from there,

Speaker 1 when or how long did it take until you got your second year third store up and running i opened that store had a store for two years then opened my on the third year i opened my second store oh well then i had my second store for three years and then opened my third store i love that i love that so what would you say is the secret to your success now opening multiple franchises and now being able to scale that business into a multi-million dollar business

Speaker 1 it's a lot yeah let's get into it, man.

Speaker 1 The secret to success, to be successful in this business is one, you got to follow instructions, got to follow the blueprint.

Speaker 1 There's a blueprint laid out, and then we can talk, we can talk about that.

Speaker 1 But just the biggest thing is being able to market your business to your customers. Okay.
So some people have businesses that don't know who they're really marketing to.

Speaker 1 I market specifically to the customers that I want to grant to. I'm not marketing to everyone.
Yeah, low income. Correct.
Okay. Correct.

Speaker 1 If you have, if you make a certain amount of money, you can come into the store, but I'm not really marketing to you. I can service you, but you're not going to be my main market.
Yeah.

Speaker 1 Yeah.

Speaker 1 So how do you go ahead and go about marketing specifically to the low income? I know before the podcast, we were talking about boosting ads. Correct.

Speaker 1 So on the digital side, you're one of the first ones to do it within your market.

Speaker 1 So let's talk a little bit about that. When you first started with your first store, because right now that somebody's listening, hey, they might be a struggling tax consultant right now.

Speaker 1 Let's see if they're like, all right, tell me the sauce, right so what would you tell them uh i mean took you from like zero to the level of success that you're at now uh was it simply word of mouth referrals uh was it great marketing what was it exactly at first we started off for guerrilla marketing we were big at that we were literally out door to door i had a hired a team who were canvassing giving out flyers to the community um i had a strategic zip code that we were working at that we did that for a period of time uh and then i saw that that was okay but not really getting the sales that I wanted.

Speaker 1 Once I took it to social media

Speaker 1 and I would specialize ads for these zip codes, I would specialize the zip codes for the communities that I wanted to come in.

Speaker 1 It was probably three or four zip codes that I knew that were close to one of the stores.

Speaker 1 And then when I boosted those ads and added the

Speaker 1 because customers didn't really want to come in, they didn't really want to come in. So I added the aspect of doing it virtually.

Speaker 1 So when customers were able to just send electronically their information through a secure portal, um they let us do it virtually and then the sales went the sales went crazy wow yeah so once we added the virtual piece that's when things went crazy because i could service anyone in america yeah yeah yeah and then how many people are you currently servicing right now we're at about 3 000 customers right now 3 000 customers

Speaker 1 wow and are you currently helping other people build franchises like yours right now now i mean you went from being the karate kid to mr miyagi right right taxes so so now are you doing the exact same thing that your mentor showed you?

Speaker 1 And that's my next goal. I'm not doing it yet.
So that's why I'm here.

Speaker 1 So the next goal is to

Speaker 1 have others build their business and build a little faster.

Speaker 1 I know how to

Speaker 1 mentor where they can, all the negative things that I've been through. Yeah.
They can avoid that. It is a big, I can avoid the

Speaker 1 big learning curve that they would have

Speaker 1 or slow down that learning curve, speed it up, or whatever. Um, we can do that, um, and yeah, those are things that the next step I want to do is I want to mentor.

Speaker 1 I haven't started it yet, but that's something that I want to add.

Speaker 1 Yes.

Speaker 1 So, what would you say

Speaker 1 culture in your line of work with having employees and having to go ahead and manage other people? How big is culture in your environment right now? Culture. Yeah.

Speaker 1 Like, is it, does it play a big factor when building a team?

Speaker 1 I believe it does. I believe the, the, the culture and how you treat your reps matter.
Yeah. I believe the culture and how you run everything matters.

Speaker 1 Um, because if I want someone to do something or for, for me or do something for the business, I have to first show that I'm doing it and I can do it.

Speaker 1 So I was able to build a, build a good culture around my stores, um,

Speaker 1 just always leading by example, because there's nothing that I ask you to do that I won't do myself. And there's nothing I know every aspect of the business.

Speaker 1 I didn't win the top franchisee in the country for nothing. I did it because I followed the blueprint.
You understand what I'm saying? Yeah.

Speaker 1 So that's, those are some of the things that helped me to be successful. And the culture is very, I take that very seriously on how I treat people,

Speaker 1 how we run the stores, run it like a tight ship.

Speaker 1 And

Speaker 1 following the blueprint, following the steps and staying on track. Those are some things that has helped us become number one.

Speaker 1 Man, how are you hiring people now, man?

Speaker 1 I know, I know, me, myself, you know, now being in a full-time entrepreneurship for close to a little bit over six years now, that is still one of the hardest things I have issues with.

Speaker 1 And I built three different businesses, man, but I still, it's just like, I don't know if it's just a trust thing, right? You know, it's just I've been burned a little bit before.

Speaker 1 But how are you finding good people to work with you? That's been a challenge.

Speaker 1 That has been a challenge.

Speaker 1 But a lot of the reps that I hire, referrals. They're referrals, but they're also, they came in as customers.
Oh, really? Yeah.

Speaker 1 So what I do often is I'll send out ads on my Instagram and a lot of, because I have a couple pages. I have my store and I have my personal.

Speaker 1 And then I'll boost ads on the purse, on this, my store page. And a lot of customers that's already been customers, they want to work for the business because they like how we've treated them.

Speaker 1 Oh, wow. 50% of my employees have come from previous customers.
They were previous customers. I love that concept.
Yeah. I love giving back.
I will hire

Speaker 1 someone who's come in. They see how we work.

Speaker 1 I don't want to say first before I look out, but I want to keep it in the culture first. I want to see, give opportunities to prior customers before I open up to everyone else.

Speaker 1 And that's a smart concept because here's the thing. They're able to talk from the experience.
Correct.

Speaker 1 You You know, so now that they're going ahead and they're greeting or providing the customer service to your new clients or your new prospects, they're able to talk from personal experience.

Speaker 1 Absolutely. And that's the biggest thing, right? Sure.
You know,

Speaker 1 do you believe that

Speaker 1 you yourself,

Speaker 1 that people come back and do business with you year after year because you give that extra personal touch? Thousand percent. Yeah.
Thousand percent.

Speaker 1 I could probably name every customer that walks in that building my first name. I love that.
Everyone. I because one thing I'm, I value is call a person by the first name.
Yeah.

Speaker 1 They won't forget and say right.

Speaker 1 Um, so most of my customers continue to come because they know I'm going to do it. I'm fair.
I'm going to do their taxes right.

Speaker 1 Um, and I'm going to give put them in the best scenario for their tax return. Yes.

Speaker 1 So when you go ahead and you greet somebody and they're like, Sean, you know,

Speaker 1 that's that's the level of culture that you're showing your employees to go ahead ahead and do at your business so where did you learn that from is that from like just personal experience is that from being in law enforcement like how did you learn how to be an actual leader instead of a manager

Speaker 1 become a leader it was just always internal i was in sports i was a four-time track champion i was in law enforcement always knew how to lead um and always knew how to treat everyone with respect respect goes a long way um no matter you know

Speaker 1 everyone has good days everyone has bad days.

Speaker 1 But respect, people will remember how you, you know, people forget names, they forget a lot of stuff, but they never forget how you make them feel. So, respect goes a long way with me.

Speaker 1 And just being a leader is just something that I've always had in me. Just lead.
Yeah.

Speaker 1 But not just lead and try to tell people to do, be able to lead by example.

Speaker 1 And when you can lead by example, people are going to trust you because they know, oh, he'll pull his sleeves up and get dirty right with us. Absolutely.

Speaker 1 I have so many customers that most of them want me to do their taxes. Yeah.
But I've gotten so big I can't do everyone's taxes. But we've trained our reps.
And I like to say reps.

Speaker 1 I don't like to say employees. We train our reps to the point where they know what I know and they can do what I can do.

Speaker 1 And we've been successful because our customers are confident in us because they know that anyone who touches their return is going to do a magnificent job. Yeah.
And then you're back in it. It's like

Speaker 1 a personal guarantee from somebody else. Absolutely.
Yeah. I love that.
I love that. So let's do sort of like a master class during this interview.
Okay.

Speaker 1 What would you tell somebody that is, they're coming to you and they're like, Sean, you know, I know you're going to be speaking at a conference soon, man.

Speaker 1 What would be the first couple of steps that I need to take as a brand new entrepreneur to launch my own tax business?

Speaker 1 What would be some key needle movers that you would give someone, especially in the beginner level, advice to go ahead and get started with that?

Speaker 1 Well, first, they would have to set their business structure up.

Speaker 1 Once their business structure is, they have their business structured, then we can talk about how I can put you in a tax space where you can start making some money.

Speaker 1 My goal now is to take everything remote, make things a little bit easier.

Speaker 1 So that's how it would start with those customers. So when you say remote, um, you're referring to not having to lease an office space,

Speaker 1 not having to like rent an office space. Correct.
And they're able to do it from their home.

Speaker 1 correct make money from home that's huge absolutely because i know now in 2025 a lot of people are looking for different opportunities to go ahead and start a business at home right whatever

Speaker 1 you know people can't afford to get uh babysitters whatnot right it's expensive man so they got to do double duty absolutely so um they could go ahead and and start from home so is this like a special software or is is it sort of like a an academy or or trade school they have to go to in order to get you do you have to get certified to do this Yeah, you got to get certified.

Speaker 1 If you're going to deal with low income, you have to do, you have to get certified through the IRS. That's a simple training.
Then you have to have something called a P10.

Speaker 1 It's the preparer's tax ID number.

Speaker 1 That's like what, $25 to get that. And then once you learn the software, which I can put a program together where we can teach you the software, you're pretty much up and running.
and ready to go.

Speaker 1 Once you have the software, you have your P10 and you just gain some customers, you start making money. Oh, wow.

Speaker 1 So, how difficult from a level, I guess, of one to 10 being the most difficult, would you say it is to go ahead and get certified for this?

Speaker 1 To get certified, it's

Speaker 1 very simple. You would just go online to the IRS,

Speaker 1 buy a P10,

Speaker 1 and like anyone can literally go online and do it if they want to do it right now. Yeah, can do it.
There's no certification for that. Anyone can get that.

Speaker 1 But to do taxes, you would have to go through something called a due diligence training. And that just shows like, hey, you can do this or you can't do this.
If someone comes in, if someone

Speaker 1 comes into your store, or if you want to do their return and you're live with them front, you know, face-to-face, is this their ID? Is this their documentation? Are these really their dependents?

Speaker 1 Like, those things you have to verify. You have to verify that.
Yeah, because there's a lot of scams and all that that happens. There's a ton.
Yeah.

Speaker 1 Now, the training, the due diligence training, now, once you go through that, you're saying, hey, I understand that

Speaker 1 I'm not going to just take this person's word for these are my dependents. And

Speaker 1 you can't. You have to verify, okay, what documentation do they provide you? And it doesn't have to, I mean, did they bring the ID? Do they have their other documentations

Speaker 1 to verify that they can properly claim that individual? Okay. Yeah.
Okay.

Speaker 1 So

Speaker 1 they go ahead and they get certified, they get the documents, and now they're able to run the business from home. Correct.

Speaker 1 What would be, I guess, the first step that you would recommend somebody to start marketing their business, especially being a remote tax business? Go on social media. Social media.

Speaker 1 Social media is huge. We would go online, go social media.

Speaker 1 And, you know, what I started to do is I boost ads, but it's not expensive. I mean, you can boost ads.
And let's talk about that. Yeah.

Speaker 1 So.

Speaker 1 When you say boost ads, break it down to the person that does know nothing about marketing, brother, because I know you got a degree in marketing. Correct.
So you're more advanced than us.

Speaker 1 So go ahead and break down. When you say boosting ads, what do you mean? Okay.
So I would go on, let's say Instagram. Okay.
Instagram. I would type up whatever I was looking for.
So I was like, hey,

Speaker 1 let's say

Speaker 1 if you didn't work a W-2 job, but

Speaker 1 you did have self-employment income and you can verify it

Speaker 1 and you have children, but you didn't work a W-2 job, I can get you a tax return. So basically you would be talking to a lot of home-based businesses.
Correct. 1099 contractors,

Speaker 1 independent contractors. And this is something that you would film like almost like a selfie video or would it be like a post? Like what type of ad would you would you do this for?

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Speaker 1 Sometimes it'll just be a post. It's written down.
A post? You just write it down. Just write it down, post, and you'll be surprised.
People, something that can read in big bold. How simple.

Speaker 1 Very simple. Yeah.
And then I would just, when I go on Instagram, when I go to boost the ad, I would just say, these are the zip codes I want to market to. Okay.

Speaker 1 And then I would boost that ad. It would probably charge me like five bucks a day.
Yeah. Something like that.
And the reach and within 30 days is going to be, I don't know, 30,000 touches.

Speaker 1 So if I get 10%

Speaker 1 of 30,000, it's 300. Yeah.

Speaker 1 So, I mean, that's a lot of sales. 300 sales would net you, depending on what you're, what you're charging.
300 sales in a tax season.

Speaker 1 It's over 100,000. Yeah.
Yeah. Easy.
Hey, guys, there you go.

Speaker 1 You know, for all my current tax consultants, if you guys are looking away to go ahead and boost your guys' sales to a multiple six to seven-figure revenue within your tax season, come and uh talk to Sean.

Speaker 1 You know, you need to start an agency. Absolutely.

Speaker 1 Start ready. Start ready to a lot of tax for

Speaker 1 marketing, brother. You know, charge your arm and a leg for it, too.

Speaker 1 No, I love that. So, clarity.
So, just writing simple posts that people can understand. They can see.
How do you pick the zip codes?

Speaker 1 Is it because do you do a little bit of research based on the income ratio? Yeah. Great question.
Yeah. So I picked the zip codes 100% on the income.
Okay. So

Speaker 1 you can go to IRS and just see,

Speaker 1 you can just either Google what's the AGI. AGI just stands for adjusted gross income in that zip code.

Speaker 1 And once you see what they're making, if they're making $200,000 at zip code, they're probably going to CPA, right?

Speaker 1 But if they're making $50,000 a little bit under, you could service that customer, right?

Speaker 1 And then I would just market those ads specific to those zip codes because I know that's where my clientele is going to come from. Smart.
Then they start calling, and then we start

Speaker 1 taking those orders and getting those deals. Love that.
And then once they submit the information,

Speaker 1 you yourself, you're giving them a call or are they jumping on a Zoom call? How does that work?

Speaker 1 We have a couple of ways to do it now. So if they want to jump on a call, we can jump on a call, like a Zoom call.

Speaker 1 If they feel more comfortable seeing us, if they don't want to come to one of the stores,

Speaker 1 we can get on the phone. We send all of our information through encrypted portals where no one literally can't get intercepted.

Speaker 1 So, that's how we keep everybody's documentation safe.

Speaker 1 And yeah, we can do it. We can jump on a call if they're comfortable that way.
We can go back and forth through Zoom.

Speaker 1 And yeah, we can do that. I love that.
So, you broke down the system of how to go ahead and create an ad, which is super simplified that anyone could go ahead and understand it.

Speaker 1 You specific down to a niche, which your niche is more low-income individuals. Then, you do some research based on the zip code, based on the gross income of the zip code.

Speaker 1 Then, that's how you target your avatar, your actual ideal client. And then you run the ads.
Let's say you run $5 a day.

Speaker 1 You get 30,000 impressions or views, 10

Speaker 1 300 um then yeah you got i mean you you're you're cash flowing so that's that's remarkable man and usually when are your busy seasons for your business so the months of january february march and you can do this in 90 days wow yeah you can do it in 90 days i mean april you'll have some customers coming in but a lot of the low-income filers have already filed right um so that's where you're going to get primarily most of your business in those first three months right yeah wow that's That's amazing.

Speaker 1 And then for the rest of the year,

Speaker 1 are you guys going ahead and taking that off? Or, I mean,

Speaker 1 what's the exact schedule that you guys follow as a tax business? So the rest of the year, believe it or not, there's a lot of people who just don't file. So

Speaker 1 we keep our phones open.

Speaker 1 If someone wants to do taxes, we can do them all year. Yeah.
We don't, we're not one of those.

Speaker 1 taxpayer places that shut down right after tax you see us again they're open all year long yeah yeah any plans on expanding more actual in-person locations for yourself and the three that you have

Speaker 1 it's a great question um it's good it's a lot yeah at this point i think that i can help more people do it remotely yeah i think more at this point

Speaker 1 i'm going to look to expand the business yes and scale more but we're going to do it more on a on a remote online basis yeah that's the goal i mean that that makes that makes a lot of sense you know there's a lot of uh other entrepreneurs in different industries industries.

Speaker 1 You know, like Alex Ramosi, for example, right? He,

Speaker 1 when he was doing gyms, he would help launch gyms. Right.
And he was going in person, flying into different states to help gym owners launch the gym. Okay.

Speaker 1 But then a very similar concept as yours right now, the way you're thinking, man, is just like, I think I can help people more digitally. And that's what he did.
He's just like, you know what?

Speaker 1 I think I could help more people launch digitally. Absolutely.
So I think at scale, especially because you already have the blueprint, the process, you have the social proof. Oh, yeah, dude.

Speaker 1 It's going to be huge. Absolutely.
So that's going to be remarkable.

Speaker 1 So

Speaker 1 listen, Sean, I love everything, dude. I love everything from, you know, your, your,

Speaker 1 your summary of law enforcement, how you transitioned. And it's very real.

Speaker 1 You know, a lot of people, you're not painting this picture of, you know, I was an overnight success at the age of 21 and now I have a Lambo, right?

Speaker 1 Do you?

Speaker 1 You went through your trials and tribulations, man.

Speaker 1 So what would you tell somebody about leveling up their mindset in 2025, brother? What does it take to level up yourself as a man, but also an entrepreneur? What would you say?

Speaker 1 You've hit some great questions.

Speaker 1 For one, surround yourself with positive people.

Speaker 1 Positive people. Don't be around people who are always complaining because that energy is contagious.

Speaker 1 also you know work on yourself

Speaker 1 um work on yourself do some self-help or um self-help books um

Speaker 1 and uh

Speaker 1 ultimately at the end of the day um

Speaker 1 you have to set yourself away from anything that's like negative any of that negativity you just gotta let that go the vices and all that um and believe in yourself work on the work on fitness i think fitness is is huge because i think that if you're working on yourself that way, everything comes to you.

Speaker 1 Yeah.

Speaker 1 And surrounding yourself with people who are doing better than you. Yeah.
It's going to help you out a lot.

Speaker 1 And just work,

Speaker 1 I like to say

Speaker 1 investing in yourself. Whatever that means, invest in yourself.

Speaker 1 If you, you know, if you guys, if you're around five people who aren't doing wealth in life, guess what? You're going to be the sixth.

Speaker 1 If you're around five people who are drinking every day, you're going to be the sixth.

Speaker 1 If you're around five multimillionaires, guess what? Sooner or later, you're going to be to six. So that's my advice to anyone.
Just keep grinding.

Speaker 1 I love that. Did you ever have to go ahead and basically force yourself to level up to a different environment because you realized that your environment was going to help you grow?

Speaker 1 A thousand percent. Yeah.
Yeah. I had friends that always wanted to go out drinking.
That's all they want to do. Let's Friday night.
Let's go party.

Speaker 1 Let's go with Sean because we know Sean's going to fill up that bill.

Speaker 1 and uh, I got tired of it. I got around people who are just like, dude, this is what you do, like, you have so much potential, you know? Um, and they actually uh

Speaker 1 made me feel bad. I'm like, These dudes are doing so well, and you know, they saw I had potential, so I had to leave all the other, you know, all my other buddies.

Speaker 1 That I mean, we had some, some, some stories that we can talk about, but that wasn't making us money. Around, around what age did you start realizing this?

Speaker 1 29, 29, yeah, it's a good age, yeah, 29. I was like, yeah, dude, I can't do this every night.
Yeah. We were going out four nights a week.
Yeah. Yeah.
I couldn't do that.

Speaker 1 And I got around people who were just doing better than me.

Speaker 1 And I looked up to them and trusted them.

Speaker 1 And that's how things started to shift. I always had that self-discipline.
I always had the self-discipline. I always worked out.
I mean, that was something I was going to do.

Speaker 1 I always had that intact.

Speaker 1 I just.

Speaker 1 didn't find the right people to be around with. I was never around people that did crazy things, but I just weren't around people who shifted their mindset to the entrepreneur mindset.

Speaker 1 You know, when I got around the owner of the tax business I'm currently in, things started to shift because I started seeing things from a different perspective.

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Speaker 1 I saw people online doing really well.

Speaker 1 I scrolled, saw you. Yeah.

Speaker 1 Saw the positive things you were doing. You know, looked up to that.
And, you know, I wanted to be around people who are just

Speaker 1 taking things to the next level. Right.
Being positive, helping others. Yep.
Through, whether that's through mentoring or whether that's through

Speaker 1 just leading by example.

Speaker 1 That's when things started to shift.

Speaker 1 Wow. So your perspective now, that you've been in entrepreneurship for how many years now?

Speaker 1 I say full entrepreneur when I completely left corporate America,

Speaker 1 seven years. So seven years, full-time entrepreneur.

Speaker 1 What would you tell someone once they get into full-time entrepreneurship, actually built a business, would that person ever go back to working for someone else?

Speaker 1 Once you get to a level of success, I don't think you ever could. Why is that? Having your time back is more valuable.

Speaker 1 Once you get your time back and you see that you can be compensated substantially and have your time, you can't go back.

Speaker 1 You couldn't pay me enough. Yeah.
No. And what do you say to the people that say, well, well, I see entrepreneurs working more than they would for someone else.

Speaker 1 I see them working 50 hours, 60 hours, 100 hours. What do you tell those people?

Speaker 1 Oh,

Speaker 1 that's me sometimes.

Speaker 1 I tell those people that in the beginning, yeah,

Speaker 1 you're gonna be that guy working those hours. I mean, there's no way around it, yeah.
But let me ask you a question. Let me ask this question: Would you rather be working all those hours and

Speaker 1 making someone else rich

Speaker 1 or working all those hours and making yourself rich? That's right,

Speaker 1 yeah, pick your poison, yeah, right? It's gonna be hard regardless, it's gonna be hard. Choose your heart, yeah, right.

Speaker 1 Um, so yeah, no, I love that, man. I love that type of mindset.
So,

Speaker 1 all right

Speaker 1 Now,

Speaker 1 typically, I go ahead and at the very end of the interviews, I go ahead and I ask you to go and look at the camera and just imagine that you have hundreds of thousands of people, which

Speaker 1 what's gonna happen watching this. Right.
And they're gonna be inspired and they're gonna be like, man, his story is so real.

Speaker 1 i'm currently 29 i still don't know what i want to do i'm trying to figure it out i have a friend telling me to do x y and z should i do it right

Speaker 1 so what words of encouragement would you tell this deep old sean what would you tell old sean when old sean was still hanging out with those people that were comfortable they weren't bad people but they were comfortable man they weren't leveling up so what would you tell old sean right now

Speaker 1 that That is probably one of the top questions someone's asked me. I would tell old Sean that

Speaker 1 keep grinding. You don't have to have it figured out.
All you have to do is start. Once you start, that's when your legacy begins.
I don't have it figured out yet.

Speaker 1 The legendary Paul doesn't have it figured out yet.

Speaker 1 But once you start, that's when your legacy begins. stay grinding, stay focused, stay around people who's doing something positive.

Speaker 1 That's what i tell my old self just keep grinding and it's all going to pay off don't listen to those negative people who are being negative because the negative people there

Speaker 1 you'll never be criticized by someone's not doing

Speaker 1 you'll never be criticized by someone doing better than you i would say if you're if you're receiving criticism is because those people aren't where you're at and they're not doing what you're doing that's what i tell my old self just keep grinding Keep grinding and keep pushing.

Speaker 1 You'll get there. And that's what we call the level up with Sean Green, guys.
Guys, leave us a five-star review on Spotify, Apple Podcasts, and on YouTube.

Speaker 1 We have a brand new YouTube channel called The Level Up with Paul Alex. Make sure to go ahead and subscribe to that channel, guys.

Speaker 1 We're currently top three in business on Apple Podcasts for the past 10 months, guys. Okay.
Because of you. the listeners.

Speaker 1 Now, guys, if you guys love this episode, make sure to share with a friend that you care about that wants to level up their knowledge, not only in the tax business but also wants to go ahead and learn more from Sean and then Sean where can my followers and listeners actually go ahead and reach out to you brother you can reach out me to on Instagram my Instagram is official

Speaker 1 underscore Sean that's S H A W N 6 3 again it's official underscore Sean S H A W N 6 3 that's my IG and there you guys have it this is the level up with Paul Alex Sean Green we'll catch you guys on the next one.

Speaker 1 Peace.