How Faith and Grit Took Brock McClelland From Homeless to Eight Figures

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How much in revenue did you guys do last year?

Speaker 2 Last year, we did 16 mil. I was on a phone call with a buddy of mine.
He was like, go get your license, get a truck, hit the ground running. I was like, say no more.
Walked upstairs to my wife.

Speaker 2 I was like, hold my protein shake. I'm starting a roofing cop.
I love that. All glory goes to God.
Without him, we got nothing and we are nobody.

Speaker 2 On the story, when I was in that detox facility, I made a covenant with him. Get me out of this.
Give me one more chance.

Speaker 2 I'm fresh out of a rehab facility, temporarily homeless, and then I meet my wife. And I'm like,

Speaker 2 and then it took off. House, children, business.
In 23, we did 8.3 million dollars. And in 24, we did 16.

Speaker 1 Guys, welcome back to the Level Up Podcast. This is Paul Alex.
Guys, thank you for making us top four in all categories right now. It's August 29th, 2025, and we have a phenomenal guest.

Speaker 1 He goes by the name of Brock. He's actually part of one of my mastermind groups that I'm a part of called The Brotherhood by Andy Elliott.
Great, great organization, guys.

Speaker 1 So he is another entrepreneur, serial entrepreneur that has a really interesting background.

Speaker 1 Brock, I'm going to allow you to tell your intro, brother, who you are, what you do, and how you got there, brother.

Speaker 2 Perfect. I appreciate that.
Thank you. First and foremost, all glory goes to God.
Without him, we got nothing and we are nobody. Oh, yeah.
So at the end of the day, who's Brock McClelland, right?

Speaker 2 It's the million-dollar question as of lately.

Speaker 1 That's it.

Speaker 2 I'm a Christian. I'm a husband.
I'm a father, and I'm a man of purpose. I lead a company.
I have multiple businesses right now. I own a contracting company in Pittsburgh, Pennsylvania.

Speaker 2 I'm in the process of starting and rolling out a secondary contracting company. And I am in the process of developing a coaching platform.

Speaker 1 Love it.

Speaker 2 So right now I'm just huge into personal development and self-growth.

Speaker 1 So when we met, brother, we met probably, what, two months ago at one of our brotherhood events. It's a mastermind, guys.
We're big in self-education.

Speaker 1 We got introduced by a really good mutual friend, Tommy Providence.

Speaker 1 Tommy,

Speaker 1 dude, shout out to Tommy. Tommy's a really good dude.

Speaker 2 Running it. Running it.
Very, very outgoing.

Speaker 1 He's a sales expert. He's actually going to be speaking at Swipe to Freedom, guys, which is my live events that I do quarterly every single year.

Speaker 1 But with Tommy, when he introduced me, he's like, dude, you got to meet Brock. Brock is such a solid dude.
Okay. Yeah.
And

Speaker 1 I was like, all right, let's do it.

Speaker 1 So when we met, man he had told me something he's just like yeah his business just hit like how many like how much in revenue did you guys do uh this year or last year so last year we did 16 mil 16 million and for a lot of people dude they can't even fathom that they're just like bro how do you get from like zero to to to even my first million right yeah so how do you go from literally like were you born in entrepreneurship dude i was not no okay so talk about your background a little bit like what were you doing before the success?

Speaker 2 So, I mean, do you want to go way back?

Speaker 1 We could go right before the success, bro. Like, where was your life at right before you started building what you're building now?

Speaker 2 So, we started McClellan's in June of 2020. Prior to that, I was a union Bullermaker that worked for a roofing company on and off during seasonal layoffs.
So, Bullermaker work is seasonal.

Speaker 2 You work the spring, you work the fall, you're off in the summer, you're off in the winter. So, I always needed something else to do.

Speaker 2 So a buddy of mine had owned a roofing company, so I would work for his roofing company, which is where I learned that trade. Now, this is where it gets interesting.

Speaker 2 As I was working for that roofing company, I was a laborer,

Speaker 2 sort of considered a laborer/slash driver. At one point, I sort of advanced myself to a project manager.

Speaker 2 I want to say total time worked for a roofing company, 18 to 24 months prior to my business. Yeah.
So pandemic hits.

Speaker 2 I'm boiler making. My daughter's born in December of 2019.
COVID touches Pennsylvania March of 20. I'm on an outage.
I'm a foreman.

Speaker 2 Super unsanitary. We didn't even have running water to clean our hands and so forth.
So I ended up deciding to drag up, which is, I laid myself off from the project. I reached out to my local hall.

Speaker 1 And you did that, Brock, because of the conditions, the working conditions.

Speaker 1 Okay, so you chose that.

Speaker 2 Yes, it was for the safety of my daughter and my family at the time because I had no clue what's going on. Yeah.
Right. There's this wild disease running rampant, apparently killing people.

Speaker 2 Everybody we're working with.

Speaker 1 Everybody's in fear, dude. Yes.
Fear-driven. And it's 2020.

Speaker 2 Yes. Okay, March of 20.

Speaker 1 Okay, March of 2020. How old are you then?

Speaker 2 I am, so what am I right now? 36 and it's 25. I'm 31.

Speaker 1 Yeah, so you're 31.

Speaker 1 How many kids did you have at the time?

Speaker 2 Zero. One.

Speaker 1 One. So you had one kid.
Four months old.

Speaker 1 Four months old, and there's this disease going on. As everybody knows, COVID, it changed a lot of people's lives, dude.
It did.

Speaker 2 Dramatically. Yes, big time.

Speaker 1 What did you think about it during that time? Were you like in fear or were you like, dude, I'm a man, I'm going to go handle it?

Speaker 2 So at first, I was concerned just because of my daughter and how young she was and what they were talking about with the elderly and the children and so forth.

Speaker 2 But then as it progressed on, I was just like,

Speaker 2 what is going on? Yeah. Like, what are we doing? Like, is this real? Yeah.
So by June, July, right, I'm of 20, I have no mask on. We're up and running business like full steam ahead.

Speaker 2 I know I'm getting clipped with COVID four different times. Wow.
Yes. Wow.

Speaker 1 Did you ever get vaccined? No.

Speaker 2 No? No. Okay.

Speaker 2 You're not experimenting on me.

Speaker 2 I love that, man.

Speaker 2 I'm good on that. I'm not going to lie, dude.

Speaker 1 Like, with me, I was against it. Yeah.
But I had to take one shot because

Speaker 1 I had booked this amazing trip for me and my parents at the time. Okay.
And we went to Greece and shit. In order for us to go to the cruise, dude, you have to be vaccinated.

Speaker 1 So they got me with one shot, bro.

Speaker 2 Yes. Right.

Speaker 1 But no, I'm absolutely, I agree with you, bro.

Speaker 2 I was just like, what the hell?

Speaker 1 What are they injecting inside of me, bro?

Speaker 2 Yes. You know? And they still don't know.

Speaker 1 And they still don't know. And they actually said it affected a lot of people's lives a negative way.

Speaker 2 Correct. Right.
Correct. Hearts, heart palpitations, heart attacks, killing people that it shouldn't have been killing.
Think about how long it actually takes to design and create a vaccine. Yeah.

Speaker 2 They did this within 12 months. It was just a huge money grab.
Call it what it was. It was 100% of the largest transfers in the history of the world with wealth during COVID.

Speaker 2 No, the vaccine was behind it.

Speaker 2 What was super unfortunate about it was the people that took it and they bought into it and then they wound up getting COVID.

Speaker 2 And then they went out and got a booster and still got COVID and then got a booster and still got COVID.

Speaker 1 They're just making them sicker and sicker, dude.

Speaker 2 Exactly. They're actually weakening them from within.

Speaker 2 So we just had decided at the time. I was like, eh, nope, not going to be your guinea pig.

Speaker 1 So you learned this trade in roofing.

Speaker 2 Yes.

Speaker 1 Okay. And you do that fairly fast.

Speaker 2 Yes. Okay.

Speaker 1 What was it in your mind in 2020 that were you're like, dude, I got to double down and I got to learn this trade? Was it because the fear of the economy? Or what was it?

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Speaker 2 The fear of failure? Mm-hmm. Right? Yeah.
So my ego was into play when I made that decision that I was going to start a business. Yeah.
And it literally took place in my garage of my house.

Speaker 2 I was on a phone call with a buddy of mine who like promised to sub me all of this work because he was working for a property management company.

Speaker 2 He was like, We're going to spend $10 million in the next five years. We'll push you all the exterior work.
I was like, It's a layup.

Speaker 1 You're like, dude, I'm made.

Speaker 2 I was like, Got it. Yeah.
Right.

Speaker 2 So he was like, just go get your license, get a truck, and just hit the ground running. I was like, say no more.
I walked upstairs to my wife. I was like, hold my protein shake.

Speaker 2 I'm starting a roofing company. I love that.

Speaker 1 Hold my protein shake.

Speaker 2 I'll start a roofing company.

Speaker 2 She still cracks jokes jokes about it today because in that moment, she believed in me, right? That's why she married me.

Speaker 1 And that's what you need, dude. You need somebody to believe in you.
Yes. Is that the reason why you married your wife? Because she supports you, dude.

Speaker 2 Yes.

Speaker 2 100%.

Speaker 1 How long have you guys been together?

Speaker 2 We got married in 2019. So we'll celebrate six years this year.

Speaker 1 Congratulations, my man. Thank you.

Speaker 2 I appreciate that.

Speaker 2 Honestly, without her, I don't know if I would be where I'm at today in life or who I have become.

Speaker 2 She truly gave me that boost.

Speaker 2 So keep in mind, right, on the story, I'm fresh out of a rehab facility in March of 2018.

Speaker 1 So in 2018, you came out of rehab for what?

Speaker 2 A full-blown drug addiction. Yeah, and that's fine, man.

Speaker 1 I mean, everybody got their background, dude.

Speaker 2 For sure. Mine was, my drug of choice was opiate.
So I was a dope sniffer, but I didn't stray from anything.

Speaker 2 Cocaine, crack cocaine, marijuana, alcohol, what it was.

Speaker 2 And that's because of the childhood that I was subjected to.

Speaker 2 I'm a statistic that became a product of my environment and then changed the statistic to become a success story.

Speaker 1 Yeah.

Speaker 2 And I started using drugs and alcohol at 12 years old. I got high from 12 to 29.
Wow. Which was by the time I got clean at 29, that was over half of my life.
Yeah.

Speaker 2 So I'm fresh out of a rehab facility in March of 2018, temporarily homeless in April of 2018.

Speaker 2 And then I meet my wife in

Speaker 2 May. What do you guys mean? Sort of age.
How do you guys meet? In a gym. In a gym.
So we met two years before. Okay.
Somebody introduced us and we had some conversation or two, right?

Speaker 2 But she could tell at that time that I was on that bullshit. Yeah.
And pretty much told me to kick rocks because she wasn't

Speaker 2 built that way. Correct.

Speaker 2 Good, honest, solid girl, dual family,

Speaker 2 parented household, the whole nine yards. So I go put myself together.
Years later, she recircles. We start talking, hanging out again.
And I was out of my league, right?

Speaker 2 I'm fresh out of a rehab facility, right? I'm in debt. I'm temporarily homeless.
Like I just put a roof over my head and I got this beautiful woman that's showing interest in me. I'm like.

Speaker 2 We're going to be able to do that.

Speaker 1 God's trying to take care of you, my man.

Speaker 2 All right, hold on. I'm listening.
Yeah, hold on. I'm listening.
Because I made a covenant with him when I was in that detox facility out in Jersey, right? Just get me out of this.

Speaker 2 I went from praying to wanting to die to give me one more try, give me one more chance. Because I've seen his grace and mercy work in my life before with previous extents of trying to get clean.
Yeah.

Speaker 2 So he placed her in my life, and she made me want to become a better version of myself. And then our relationship, like, it took off quick, boom, boom, boom, boom, boom.

Speaker 2 House, children, business, et cetera. It just flowed.
Yes, naturally.

Speaker 1 And that's how it's supposed to be, man. I think for a lot of people nowadays, especially, you know, you hear a lot of

Speaker 1 the younger generation, they're like, oh, I can't find a good man. I can't find a good woman.
Well, I mean, it just doesn't flow. When it doesn't flow with the person, I mean, you need communication.

Speaker 1 Yeah. You need to be able to believe in each other.
You have to have the self-belief. There has to be something that attracts to you more than just looks, bro.

Speaker 1 Because when you guys are older, guess what? The looks ain't going to be there.

Speaker 2 They're going to fade. They're going to fade.

Speaker 1 Right. And it's the same thing with me and my wife, man.

Speaker 1 The reason why me and my wife got married and you know, I waited almost 35 years to marry that one woman because I always told myself, man, I'm only gonna marry one time.

Speaker 1 Yeah, you know, yeah, when I'm done. So when I told her, I was like, you're the one, right? It's because I consider her my best friend, dude.
I consider I could talk to her about anything, right?

Speaker 1 And she's not going to put me down. She's going to be, she's actually going to encourage me.

Speaker 1 And I think for you, man, a lot of people don't realize what we hear. what we see, who we're around can greatly affect your life, bro.

Speaker 1 So I think the fact that you're your wife, it was God sent, that God allowed you to, you know, have that opportunities with her. And she was the one that instilled that belief inside of you.

Speaker 1 And that's what you needed, dude. You needed hope.

Speaker 2 100%. Yeah.
And she's. Beautiful.
Yes. She had faith in me and that hope for me.

Speaker 2 And you're right. Your circle does matter.
Yeah, it does. Because it's, if you're hanging around losers, you're going to live a life.
You're going to be a loser. Period.
Flat out, bro.

Speaker 2 Birds of a feather flock together, right? You hang out with five millionaires. You're going to be the six.
You You hang out with five losers, you're going to be the six. Yeah.
So

Speaker 2 between her believing in me and her being strong-willed the way she was, and then her family, right? Phenomenal.

Speaker 2 Complete opposite of my upbringing, which then gave me an example of how you're supposed to do this.

Speaker 1 How you want to your future family. Yes, yes.

Speaker 2 And then what her father did for their family, created generational wealth. Very successful entrepreneur,

Speaker 2 lives his best life, just like, right. Mother, my in-laws are phenomenal.
Yeah. Phenomenal.

Speaker 1 And they set the picture for you guys. They did.

Speaker 2 Yes. 100%.

Speaker 1 So you already had an idea, almost like a roadmap of where you wanted to be with your wife and your future kids.

Speaker 2 Yes. When I started, so when the business started, I was like, the goal at the time was like, well, what are you doing? I was like, I'm going to create generational wealth.
They were like, what?

Speaker 2 I was like, well, my father-in-law did it, so I can do it.

Speaker 2 Hard work, determination, dedication, and consistency.

Speaker 2 Like, it could be done. right if i all this negative energy and i was so good at this negative lifestyle well let me just take that same energy and focus it somewhere else yeah

Speaker 2 and so we hit the ground running i went and bought a truck a used truck i got a vistaprint magnet from vistaprint bought a ladder rack from harbor freight boom

Speaker 2 started rocking and rolling rock and rolling with what you have the The irony in it is the kid that had promised all of that exterior work to me did not push me any work.

Speaker 1 Of course. Yes.
Big talker.

Speaker 2 Yes. Want a preneur.

Speaker 2 100%. And it was just the weird dynamics.
And I think his hands were more tied with that company than he imagined. Yeah.
So this is June.

Speaker 2 He pushes me a job in September, like a residential retail job. But by this point, I put myself in a corner that I had to create success, right?

Speaker 2 I walked away from my union job, which I knew that I could go back to, but I didn't even view that as a plan B. I was just like, I'm done there.

Speaker 2 I am going into a new season this is what i'm going to focus on so two of my buddies from the the union actually were my first two jobs i replaced their roofs and i got on thumbtack which is a lead gen system

Speaker 2 and i got in front of people and started selling jobs started building reviews and started paying more attention to my competitors the other roofers that i was competing against you were doing your market research basically and where they were falling short at yep and i was like i got them looking for the pain points yes within Within the first six months, so we ran June to December.

Speaker 2 I knew going into 21 what needed to be done and how I was going to surpass everybody.

Speaker 1 So by January of 2021, correct? Yes. Yeah.
January 2021, 2020 is essentially when you started, you started doing your market research. At that time, did you know you were doing market research?

Speaker 1 Did you know that you were actually analyzing the thing? Or were you just like, that was just your instinct, dude? You're like, I got to figure it out.

Speaker 2 My natural instinct. I love that.
I was so in tune with the Holy Spirit.

Speaker 2 He guided me. Yeah, dude.
Right. And like, if you're a non-believer, right, this is going to be hard for you to understand.
Yeah. And that's fine.
And that's okay. Right.
But this, this thing is real.

Speaker 2 Yeah. This works.
Right. He guided me from start to where I'm at today.
Decisions to be made, forms of marketing and advertising systems, personnel hires. Like, I truly have a sixth sense, right?

Speaker 2 So Andy cuts up about like being able to see around the corner. I can see around the corner.
Yeah. And like it's very evident within my company to like my leadership team, like they make fun of it.

Speaker 2 Like I just got us dowed and locked in.

Speaker 2 So the first one, two, three years, I was just moving in the spirit with billboards, going on the TV, the radio, sponsoring this youth organization, that youth organization, playing with the veterans, giving back into the community, tying us back in.

Speaker 2 But what was most important was where the competitors were falling short.

Speaker 1 Yeah.

Speaker 2 Yeah. And I educated myself on that.

Speaker 1 So, so, at that given time,

Speaker 1 where was your competitors falling short that you were able to capitalize in?

Speaker 2 So, this is 2000, call it 2020, right? 2021, 22.

Speaker 2 Majority of the companies were still roofing like it was 1990 or 2000 and 20 or 2000, 2010.

Speaker 2 So much had changed on product and what the manufacturer specification was. And the biggest change was ventilation.

Speaker 1 Wow.

Speaker 2 And all of these companies were comfortable, like the major players, they were

Speaker 2 comfortable being top three, top five, top seven, top 10 roofers, right?

Speaker 2 And then here comes little old Hungry Brock. Got a chip on my shoulder, a bottomless pit.
I'm determined to create and build something, right? Because now it's like I need to create and build this.

Speaker 2 i found their weaknesses and i exploited it and because of that it catapulted us

Speaker 2 um and it was really the the ventilation and the walking of roofs i would go to a customer's house so this is we'll call 2021 21 i'm up to speed at this point with ventilation.

Speaker 2 It's me bidding against four other contractors. A homeowner is then telling me I'm the only one that went on their roof, went in their attic, and had this ventilation conversation with them.

Speaker 2 And at first it was difficult because I was the outcast. They thought that I was misleading them and trying to sell them like I was on a gimmick of some sort.

Speaker 1 Yeah, like you were selling them a Fugazi or something. Yes.

Speaker 2 Yes. They're like, well, why didn't anyone else say that? And then without speaking poorly on them, right? Because I don't want to talk smack on my competitors.

Speaker 2 I was like, it's not my job to belittle them, but I'll gladly discredit them when and where I can. And this is why and how I can do that.

Speaker 2 So luckily, the internet talks about everything that I was talking about. I had manufacturer paperwork and specifications to walk them through.

Speaker 1 Dude, you came prepared.

Speaker 2 It was it. It was it.
I saw an opportunity and I just capitalized on it. And what's super unfortunate, it's 2025.
It's still that way. Yeah.
It's still that way.

Speaker 2 Like guys got so accustomed, these owners, because they took their hands off of their company. Their project managers don't know how to install a roof.
They're subcontractors.

Speaker 1 You're not thinkers, dude. No.
You're a visionary, but you're still in the day-to-day. and that's why you have the competitive edge over them.
Yes.

Speaker 2 Yes. My name's on it.
Right. And their name is on some of it.
But then a lot of them, they had sold the private equity.

Speaker 2 There's been 11 companies in my market that have sold the private equity within the last 18 months. They're comfortable.
Like their feet are kicked up. They got paid.
They took chips off the table.

Speaker 2 Yeah. Most of them are in employment agreements and have a second sell on the back end, but they don't care.
They didn't care when it was fully theirs.

Speaker 2 They definitely don't care now because three-quarters of it, if not all of it, isn't theirs. They're just in an employee, they're a paid employee at this point.
So they just made it easy.

Speaker 2 They made it easy.

Speaker 2 In 2020, when I reprogrammed my mindset, I had to do a mindset shift and it was just to outwork everybody.

Speaker 2 Eric Thomas is E.T.

Speaker 1 Yep.

Speaker 1 Hip-hop preacher.

Speaker 2 Listen, that guy, I'm talking in the shower in the morning, in the shower at night. And this was like before Andy's rise in that moment.

Speaker 2 in the shower, morning, night, in the car. Like, it doesn't matter.
I will be the hardest worker in the room.

Speaker 2 You can have dual, dual parents, you can have more money, you can be taller, bigger, faster, smarter. I will outwork you.
I will wake up before you. I will go to bed after you.

Speaker 2 And I just programmed my mindset to where I was now working 100-plus-hour weeks.

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Speaker 2 There would be times because my daughter was on a sleep regiment.

Speaker 2 I would go two, three, three, and four days without seeing my wife and daughter because I'm out of the house before they wake up. And by the time I get home, they're asleep.

Speaker 2 I'm leaving the house and it's dark and I'm coming home and it's dark.

Speaker 1 Sacrifice.

Speaker 2 Yes. And I did that early on and I had to have that conversation with my wife because she was like, hey,

Speaker 2 what are you doing right now? Like, this is a lot. Like, are you okay? And I was like, I'm fine.
I'm built for this.

Speaker 1 You're like, I'm walking in.

Speaker 2 Yes. I was like,

Speaker 2 I had to have this conversation with her, right? It makes me emotional emotional to even say this. I was like, I need you to trust me.

Speaker 1 Yeah.

Speaker 2 I have a plan and a vision, and I'm going to bring this home for us.

Speaker 1 So, 2020, 2021 happens. 2021, the momentum starts creating.
You start getting customers. You start doing your local marketing correctly.
And then, what is the first big milestone?

Speaker 1 When do you start hitting that seven-figure mark within the business?

Speaker 2 So

Speaker 2 we grossed seven figures in 21

Speaker 2 and we just kept going. And then in 24, we hit eight figures.

Speaker 2 This year, we're ahead of that.

Speaker 2 We've set some records with projects in the residential retail roofing side of it.

Speaker 2 This year alone, we got a 1,600 square product, which is like 30-some buildings. I mean, it's a lot of roofs.
Now you're growing, dude. Yes.

Speaker 1 So you're hiring more than ever now.

Speaker 2 Yes. We're pushing 40 employees right now.
I have a COO. I have an exterior operations manager, an interior ops manager, a repair ops manager, a sales manager, an accounting manager.

Speaker 1 How do you learn all this stuff, dude? Trial and error. Trial and error.
Right.

Speaker 2 And educating myself, self-development, growth.

Speaker 1 So let's talk about that. Let's pivot a little bit because now, you know, you went in there, dude, and you were like, dude, I was in, you know, I was in rehab.
I had an addiction.

Speaker 1 I met the love of my life. The love of my life was that light at the end of the tunnel, you know, and dude, you created such a phenomenal nest stake now for yourself.

Speaker 1 Eight figures, going eight figures this year as well

Speaker 1 But for people that are watching it's almost like they can't fathom that dude like it sounds too fake dude everybody has that story, right? And I'm like no dude.

Speaker 1 It's just like you get you got to understand how you frame it just like we were talking about before the podcast man I mean

Speaker 1 Look at the level of dedication that you were doing for for for a few years now not being able to see your your child and your wife because you're leaving when it's dark

Speaker 1 and you're coming home when it's dark, right? You're doing those sacrifices, but you're also communicating that with your wife, which is very important.

Speaker 1 So at this stage of the game, self-education is key. You and I know that for a fact, right? This is how we met, dude.

Speaker 1 We invested in self-education. We invested in a brotherhood where essentially it connects the 1% of the 1%ers.
And it's not cheap. It's that cheap to be in that room, right?

Speaker 1 It's a six-figure investment, guys. Believe it or not.

Speaker 1 You know, a lot of people are like, dude, you know, $5,000 is a lot of investing in a course. I was like, just imagine $100,000, right? It's a lot of money.

Speaker 2 So,

Speaker 1 did you have anybody? Did you have a mentor like back in 2020 or 2021 that told you, like, hey, Brock, you got to start investing into masterminds. You got to start investing into courses.

Speaker 1 You got to start investing into higher education.

Speaker 2 No. No.
No.

Speaker 1 So, how did you do your research in order to start knowing where to invest?

Speaker 2 The Lord had put it on me

Speaker 2 when the time was ready. So I got myself to where, I got us to where I could get us.
Yeah. And then realized that, okay, I am now at the top of the hierarchy.
Yeah.

Speaker 2 And not like within the structure of my company, just mentally because of the size of the business that has been built. Right.

Speaker 2 Yeah. And a lot was changing very quickly.
We had a ton of growth last year.

Speaker 2 We went from, in 23, we did.

Speaker 2 $8.3 million.

Speaker 2 And then in 24, we did, and in 24, we did 16.

Speaker 2 That's That's a big jump in one year.

Speaker 1 Dude, yeah.

Speaker 2 Lost double, bro.

Speaker 2 Luckily, at the time, the Lord had put it on me, though. Now's the time to have a business coach.
Yeah. So my church holds a, it's called a Revival Today Executives.

Speaker 2 And they brought a guy in from Texas, Adam Lamb. Phenomenal.

Speaker 1 Yeah.

Speaker 2 He's part of the brotherhood, too. You know, Adam.

Speaker 2 Eight built and sold.

Speaker 1 Very smart guy.

Speaker 1 Yes. I met him on

Speaker 1 a plane. Yeah.
I was actually first class. He was sitting there and I sat next to him.

Speaker 2 I was like, hey, are you going to Arizona?

Speaker 1 He's like, I'm going to Andy's thing. I was like, really?

Speaker 2 Me too. Yes.
It's divine intervention. Yeah.

Speaker 2 And he's similar to myself, right?

Speaker 2 Drugs, alcohol, bartender, self-educated, turned his life around, gave it to the Lord. Really smart guy.
Super, super smart. So he helped navigate me through a lot of 24.

Speaker 2 I'm into my second year with him, as him, as him as one of my coaches. Yes.

Speaker 2 That's how I wound up with Elliot and meeting Andy and Evan and so forth.

Speaker 2 So I knew with how the business was growing, like, okay, I need some assistance now. Absolutely.
I need assistance.

Speaker 2 And it wasn't even so much for the business guidance as much as it was for my own personal guidance. Yeah.
Because the pressure was getting more.

Speaker 2 There was more pressure coming down the pipe at this point.

Speaker 1 Was there a moment

Speaker 1 in 2024?

Speaker 1 where, you know, you guys grew to 18 million and you guys are like, holy shit, this is growing pretty fast right you're just pushing it because that's what you know what to do dude you're just like pushing to the limit yeah right which is awesome I love it right drone the rush bro but there comes a time where

Speaker 1 there's a day and everybody experiences this where you're just sitting back and you're like

Speaker 1 I don't know what I'm doing yet on everything right yeah so I mean I've said that to myself many times I was like you know what I got us this far but I think I need help now yes

Speaker 1 So

Speaker 1 let me ask you, when you get to that moment,

Speaker 1 what do you say to yourself, dude? Like, do you say it could always be worse? Do you say,

Speaker 1 damn, I'm in over my head? Do you go back and reflect to those days where you were probably back in rehab? For me, it was back when I was in deep depression, dude. Yeah.

Speaker 1 Talk us through that, dude. What do you say to yourself during those days?

Speaker 2 I've had the conversation varies sometimes depending on what we're looking at, right? If it's like the business, something like family-oriented,

Speaker 2 full transparency, this happened today, right? This morning. Yeah.
I'm in Miami, Florida right now. Flew in last night.
That's right. By myself.
I'm sitting in some high rise.

Speaker 2 It's 10 o'clock in the morning. I'm like.

Speaker 2 You're like, what's going on here? What are you doing? Yeah. I knew I had a podcast today, right? Some change in rooms, personnel, scenarios, and so forth.

Speaker 2 And then when I leave here, I'm going to Phoenix to wrap up a two-day event with Yelly. It's the BTS live event.

Speaker 2 I'm like, what are you doing right now? This is not where you belong. Yeah.
Like you are, yes, you're a rehabilitated degenerate. You're doing well, but you're from Pittsburgh.
You're a roofer.

Speaker 2 Take your ass home and sit down. Yeah.
Right. And then I was like,

Speaker 2 Are you serious right now? I had to have a moment of self-reflection with self-correction. I literally had to like pep talk myself of like, stop it.
Yeah. Stop it right now.

Speaker 2 That's that the devil's on one shoulder, the Lord is on the other. And the devil will creep in in many ways.
It'll have you doubt yourself. It'll have you start questioning yourself.

Speaker 2 And I did. I had to remind myself of where I've come from and what I have accomplished.

Speaker 2 And not just even where I was in 2018. The life that I've lived, unfortunately, from my first memory forward, because it was a life of trial and tribulation.
Of course.

Speaker 2 So it's just, I had to reinstill into myself that I am a warrior and that I am a survivor. And I am, God has me right where he wants me.

Speaker 1 Yeah.

Speaker 2 Right where he needs me and right where he wants me.

Speaker 1 What do you tilt to somebody who

Speaker 1 needs hope? What do you tilt to somebody who was brock back in 2018, dude? Let's say if you were able to talk to your old version of yourself back in 2018, where you're at right now, dude.

Speaker 1 You have the family, you have the kids, you're building that life by design. Yeah.
Right? What do you tell old Brock?

Speaker 2 The decision is up to you.

Speaker 2 What you do today matters tomorrow. Yeah.
And the decisions that you're making are either going to help you live a life of grace and mercy or trial and tribulation. Yeah.

Speaker 2 And it literally, it comes down to you. So

Speaker 2 I think you heard me reference about like a product of my environment and so forth.

Speaker 2 At some point in life, we all come to the fork in the road. We do.
I can't blame my mother, my uncle, my father, my stepfather, when I'm a 25, 28-year-old kid.

Speaker 1 And most people do, dude. That's the problem.
Most people do. That's the problem.

Speaker 2 And that's the problem. Yes.
And my brother, unfortunately, was like that. Wow.

Speaker 2 I had a younger brother and a younger sister. The disease of addiction had taken both of their lives.

Speaker 1 I'm sorry to hear that.

Speaker 2 Thank Thank you. Thank you.

Speaker 2 They couldn't make that decision. My brother,

Speaker 2 16 years old, he ended up going into the prison system. Yeah.
Did like 10 years more or less, came out in December of 2017, and he passed away in August of 23.

Speaker 2 So life, like in from 17 to 23, he was in and out of rehab facilities, like

Speaker 2 jail again, two different times.

Speaker 2 but one of the things that he did was constantly blaming others for the life that he lived listen when you came out in 2017 you had every choice of your own so you were living on like self-will and free will at that time what happened to us when we were kids no longer matters and too many people get stuck in that in that rut to where they just continuously want to point fingers at everyone else and not realize like dude what happened to you when you were eight isn't why you just went and kicked that door in and robbed that guy and sniffed a bunch of Coke, Brock?

Speaker 1 Do you think it's because people don't change their environments and they still stay in the same town, the same people,

Speaker 1 the same things that they've listened to since that time where they were eight when it initially started?

Speaker 1 What do you think it is?

Speaker 2 That contributes to that, and it's that poverty mindset.

Speaker 2 They have that poverty mindset, and along with that poverty mindset, comes a mindset of acceptance and settling, and then low self-worth, low self-discipline, drive, efficiency, and all of that.

Speaker 2 Now, yes, if you're still in that one, that one horse town, right, situational,

Speaker 2 that's going to make it more difficult. When I got clean, I didn't disappear from the city where I ran, right? But I did have to change people, places, and things for certain.

Speaker 2 But that comes down to a choice, right? Are you going to listen to the knowledge that's being given to you? Or are you going to try to self-will it and not take the advice? So when you

Speaker 1 started listening to the knowledge, you started listening to the people, you started being around better people. Yes.
Is that when you level up?

Speaker 2 It is. It is, yes.
So in 2018, when I came home,

Speaker 2 I was like, I'm done.

Speaker 1 You told yourself.

Speaker 2 Yeah, I'm done. I was like,

Speaker 2 this is the end of this because I had seen the better side of life. Because there was times and moments in my life where I was I would get clean right

Speaker 2 30 days 90 days 365 or just wasn't entirely as strung out at one point and was successful had a good job making money living life comfortable and you know enjoying things like I knew there was a way out there I knew there was a better way so I just got so sick and tired of being sick and tired that I was just like I'm done I'm done.

Speaker 2 At this point, like everything is out of my system. I now have choices to make.
If I take the next one, that was a choice I made. Yeah.
Period.

Speaker 1 Very logical. And I always say simplicity equals success, my man.
Yes. I mean, it's very simple.
Everybody has a choice. It all comes down to mainly common sense.

Speaker 1 And common sense ain't that common, right?

Speaker 2 Surprising, it's not, which blows my mind. Right.

Speaker 2 It blows everybody's mind.

Speaker 1 I mean, I'm hard-headed, man. So at the end of the day, I had to go through it myself.

Speaker 1 But that's good, man.

Speaker 1 I like the way that you're explaining your story, brother. So let's do this.

Speaker 1 For right now, the younger guys that are in the roofing game, okay,

Speaker 1 and they're thinking of going ahead and starting their own business and going ahead and thinking of taking that first leap.

Speaker 1 What would be some recommendations, okay, some needle movers that you would tell yourself back when you were first starting your business so you don't go through some roadblocks, dude?

Speaker 1 You don't go through some shot and errors, right? Let's do like a mini master class right now.

Speaker 1 So what would you tell from now being an eight-figure roofing company owner owner to now telling your old self in the very humble beginning stages when you were just a man, let's say in a in a work van, right?

Speaker 1 What would you tell them?

Speaker 2 Know your market, know your competitor, understand

Speaker 2 the systems that you're using, build processes around those systems and keep those in place. Figure out what your recipe is, your recipe to success.
Like our recipe has so many ingredients.

Speaker 1 We got to cook with every ingredient for us to get and create that success and your your ingredient in the very beginning when you launched your company was you were different from the competitors because you went through ventilation yes yes you have to find that was your end yes well yes 100 you got to find something that differentiates you from the competitor that was one of the areas we were able to do it along with better customer service got it and that's where we killed them you know and i tell people this all the time man People always ask, you know, because I've done different ventures in the past, almost like six years now that I've been a full-time entrepreneur, dude.

Speaker 1 People are like, what makes you different? I was like, bro, it's like me.

Speaker 2 It's Brock, right?

Speaker 1 It's just like, that's what makes us different, bro. Yes.
No one can take your story away, but no one can take your style. No.
Right? Because you're going to attract a certain client. Yes.
Right.

Speaker 1 And that's why I tell everybody, man, don't worry about, hey, well, they got the shinier object.

Speaker 2 No.

Speaker 1 Focus on great customer service and being you, dude. That's it.

Speaker 2 That's it.

Speaker 1 So, Brock, you were talking about now you're building a coaching program. I am, yeah.
Tell us a little bit about your coaching program, brother.

Speaker 2 So, it is his plan, my grind, as you see. That's where we've labeled that.

Speaker 2 Love it. Hats and all.
Got some kid clothing associated to it. Nothing's for sale right now.
We're just playing with it, my wife and I.

Speaker 2 But through my leadership, right, running my business, the sports that I played when I was a kid, areas of life, I'm realizing that

Speaker 2 I want to help people. And I believe that there's a lot of people out there right now that are lost.
They're aimlessly floating around.

Speaker 2 And I'm, I mean, it could be a 15-year-old kid. It could be a 45 or a 50-year-old dad.

Speaker 1 100%.

Speaker 2 You could be a business entrepreneur. You could be punching a clock.
Right. You could be that father that's 28 years old, just had a child.
You don't know if you're coming or you're going, right?

Speaker 2 Like I person, I have something to offer because of the life that I have lived. I've been around the block twice, and unfortunately, I've tried it all once.
Yeah.

Speaker 2 And I've navigated through it, and I know it has helped me create that success. And I understand how to motivate.
Yep. Right.
And everyone's going to be different.

Speaker 2 And I would be more of like a hard coach, right? Because that's the mentality that I have.

Speaker 1 But you know it.

Speaker 2 Yes.

Speaker 2 You just got to bite down and do it. Yeah.
And so we're going to stage around God, faith, family, fitness, mindset, purpose, realignment, nutrition, training, and supplementation.

Speaker 1 Yeah. So core values, brother.
Yes.

Speaker 2 I love that. Locked in.
His plan, my grind, Psalms 23, 1, the Lord is my shepherd, I shall not want.

Speaker 1 Awesome, awesome, brother. The Lowell podcast is a self-help podcast.

Speaker 1 And it's the reason why I made it a self-help podcast, dude, because with me,

Speaker 1 a lot of the actions that I took and why I said that our backgrounds are very relatable, dude, is because you were talking about Eric Thomas, hip-hop preacher. And,

Speaker 1 dude, I had to listen through a lot of motivational podcasts myself back in 2017 to get through life. It freaking sucked, dude.
Like, I,

Speaker 1 everybody said I lived like the American dream, dude. You know, a government career.

Speaker 1 I had the home. I had the cars.
I had the relationship. I had the family, all that stuff.
But at the end of the day, dude, I was dying inside, bro. It was just something that it just,

Speaker 1 I needed help. I just didn't know how to ask for it.
So listening to motivational podcasts is what helped me, dude. It helped me go along and be a hard hitter and want to do more for myself.

Speaker 1 So when we created this podcast, I wanted to do the exact same thing, dude. I was just like, bro, just like three to five minutes of motivation a week.

Speaker 1 And then I'm going to bring some badass entrepreneurs that I actually want to interview. And that's it.

Speaker 1 So now we're like top four in all categories, guys. Thanks to you guys.
We have over 4 million downloads. I want to appreciate you guys.
Okay.

Speaker 1 But with that being said, man,

Speaker 1 you're going to have a lot of people listening to this podcast. Yeah.
A lot of people, dude. Good, good, good.

Speaker 1 Which is going to be awesome because your message is going to be sent out there and it's going to help a lot of people.

Speaker 1 So for the people listening to this story that are really tuned in to you and your background, dude, give them some words of advice. Okay, that's your camera, brother.

Speaker 1 Give them some words of advice coming directly for you on how they can level up in 2025.

Speaker 2 Yeah, for certain. I appreciate that.

Speaker 2 The life that you want to live starts with the life that you live today.

Speaker 2 Every decision that you make matters tomorrow. You got to dig deep, dow in, lock in, stay focused, understand

Speaker 2 the importance of consistency, discipline, motivation. perseverance, tenacity, and grit.

Speaker 2 Nobody is going to give you anything if you want something in life you need to go out there and get it you may have a handout at some point in your life but at one point or another it is strictly on you

Speaker 2 whatever you want is at your fingertips work for that I promise you. Be the hardest worker in the room.

Speaker 2 If you're competing against somebody that's working 40 hours and you're willing to work 80, and we're just going to use 40 and 80 figuratively speaking here, You're doubling what they're doing in a year.

Speaker 2 You're working two years to their one.

Speaker 2 After five years, you got 10 years invested. This is how I'm ahead of so many people because I am that guy that works 100 plus hour work weeks.
I don't shut off. I have found a way to combine it all.

Speaker 2 But it comes down to you. What do you want?

Speaker 2 What is your why? What is your burn?

Speaker 1 What is your purpose?

Speaker 2 And are you aligned with that? Are you surrounding yourself by a team full of killers?

Speaker 2 As myself, I can go forward, but together we can go further.

Speaker 2 Level up.

Speaker 1 And that is the level up, guys, with Brock. Brock, where can they find you, my man?

Speaker 2 My Instagram handle is IamMcClelland. Our company is McClelland's Contracting and Roofing.
I'm on Facebook, TikTok, LinkedIn. I believe we have a Twitter account.

Speaker 2 Shoot me a DM if you heard something today that you feel that can benefit you in some some way, shape, or form. Please don't be a stranger.
I'm out there. I'm here to help you.

Speaker 2 And we only touched the iceberg today. There's a lot more to the story.
We didn't even get into the

Speaker 2 sitting in a trap house at 10 years old and navigating through everything that we had to to get to where we are.

Speaker 1 Dude, and trust me, there's going to be a part two for sure, for sure.

Speaker 1 So with that being said, guys, make sure to leave a five-star review on Spotify, Apple Podcasts, and YouTube. Thank you.

Speaker 1 Once again, guys, we are number one in business all over the United States, and we're currently top four in all categories. It has been a blessing for the four million downloads a month, guys.

Speaker 1 We are trying to push it, even double it. So, pretty soon, starting in October of this year, guys, we are going to be tripling the output, meaning that we're going to be putting out two additional

Speaker 1 count them additional podcasts a day. Yes, so you guys could get your daily dose of motivation.
My name is Paul Alex. This is the level up.
I'll catch you on the next one.

Speaker 2 Peace.