This #1 Sales Trainer Has Trained 1.5M+ Salespeople | Daniel G πŸ€‘ EP115

33m

On this episode of Money Mondays, I sit down with Daniel G, the #1 sales trainer who has helped over 1.5 million salespeople achieve success. We dive into his proven strategies for training top sales performers and discuss how anyone can apply these techniques to make more money and level up their sales game..---Daniel G is a highly successful sales trainer and entrepreneur known for his expertise in coaching salespeople to achieve exceptional results. With over 1.5 million sales professionals trained, Daniel has built a reputation for delivering impactful strategies that help individuals and organizations boost their sales performance. He focuses on providing practical, actionable advice to help people succeed in competitive sales environments.---Like this episode? Watch more like it πŸ‘‡"We Did $4.5 Million In Sales Without Running Any Ads" - Neel Dhingra: https://youtu.be/1XT4_gMJ450Can Anyone Become a World-Class Salesperson? Jeremy Miner Reveals How: https://youtu.be/m07lSVAoZpIDoor-to-Door Salesman Made $700K in One Summer w/ Kyle Nielsen: https://youtu.be/BuPBFYiKpQMShark Tank’s Daymond John: Life, Best Sales and Business Strategies: https://youtu.be/RkHBezJ3n8sWatch ALL Full Episodes Here: https://www.youtube.com/playlist?list=PLs0D-M5aH-0IOUKtQPKts-VZfO55mfH6k---The Money Mondays is a business podcast here to teach you how to make money, invest money, and donate money by showcasing some of the world's most successful people and how they do the same. Hosted by serial entrepreneur Dan Fleyshman, the youngest founder of a publicly traded company in history, this money podcast gives you an exclusive behind the scenes look at how the wealthiest celebrities, entrepreneurs, athletes and influencers make, invest and donate money.If you want to learn more business and investing while you work to improve your financial life, you're in the right place! Subscribe: https://www.youtube.com/@themoneymondays?sub_confirmation=1Dan Fleyshman,The Money MondaysLearn more here: https://themoneymondays.comWatch all the podcast episodes: https://youtube.com/playlist?list=PLs0D-M5aH-0IOUKtQPKts-VZfO55mfH6kLet’s Connect...Website: https://themoneymondays.comPodcast: https://podcasts.apple.com/us/podcast/the-money-mondays/id1663564091Twitter: https://twitter.com/themoneymondaysLinkedIn: https://www.linkedin.com/company/the-money-mondays/about/TikTok: https://tiktok.com/@themoneymondaysFB: https://www.facebook.com/The-Money-Mondays-110233585203220/

Press play and read along

Runtime: 33m

Transcript

Speaker 1 Yeah, that's where we're at now. Did a couple million salespeople online and offline, and probably well over 700 events at this point.
We live on the road.

Speaker 1 Pick a vehicle that you can have a lot of reps in very early on. You can't talk to a lot of people about a very luxury item.
Now, everybody's just in this aggression to close money.

Speaker 1 But before there was great sales reps, like when our parents, you know, were in sales, when they were car sales, real estate sales, older people that you meet that done billions inside of real estate, they were like lambs.

Speaker 1 They were very calm, cool. They would ask you, How's your family? what's new with life now

Speaker 1 we don't have people that can create conversations anymore when when you're in sales you should sell like a lamb and that's the person that's like yeah don't even worry what else what do you guys got going on for the holidays and i think that's hard for people nowadays because they're they're they're just thinking about the commission but they forget that it's a personal other end

Speaker 2 Ladies and gentlemen, welcome to the Money Mondays. Typically, this podcast takes place in an RV motorhome, but we're in Miami.
I got Daniel G here. There's all these events going on.

Speaker 2 So I want to catch him because this guy speaks at over 50 to 100 events a year. He's spoken over 700 events.
I think the number is higher than that, by the way.

Speaker 2 And he's trained over 2 million people about sales. That is his expertise.
He lives and breathes it. You can see it through his social media.
It exudes from him because he loves it.

Speaker 2 He's passionate about it. Because there's the thing.

Speaker 2 If you believe in what you're selling, it's rude of you not to sell it. And so this is the person that exemplifies that.

Speaker 2 So Daniel G, give us a quick two minute bio so we can get straight to the money.

Speaker 1 Yeah, I mean, I started sales since I was young. By the way, I didn't start sales because

Speaker 1 I wanted to become a salesperson. Like some people probably look at me now and they're like, oh man, that guy must have been passionate about sales since he was young.

Speaker 1 You know, I started sales because just like everybody else, it's one of those professions you kind of fall back into. You're not passionate about sales.

Speaker 1 And then sometimes, just like myself, you find products that you like. It turns into love.
It turns into passion.

Speaker 1 Like I almost found my passion in sales at 14 when my parents split up you know i had nothing else to do but you know knock on doors and sell products so i started direct sales at the age of 14 years old um never stopped since like i took a i had a bad six month period inside of my life which was college and university i always say that was like my bad period um

Speaker 1 but but you know after that i dropped right out at 18 and a half got right back into b2b sales did it for about six years found a gap in the industry very early on i was always training sales like when people look at me now, I was doing this since I was like 14 in a warehouse training new sales reps because we had the ability to build a sales team and I was 14, kind of like Stormy's compensation plan that you were just interviewing.

Speaker 1 So I was, you know, I had the ability to train salespeople when I was young. So I was already great at training sales.

Speaker 1 So this was what I'm doing right now is like my passion project that just now pays me. Like I didn't even expect to become a sales trainer.

Speaker 1 When I opened up my business, I opened up a sales agency because I found a gap very early on. Kind of maybe when I met you guys 2016, 2017, I said, oh, this coaching space is going to blow up.

Speaker 1 Nobody has sales reps. Let me start training my sales reps and get these young guys sales jobs.

Speaker 1 So before this whole high ticket space was even, I think there was probably one guy beside me back in Canada that had an agency. And we started training, outsourcing sales reps.

Speaker 1 And now, you know, like I said, just because I love what I do, you know, the training thing has just picked up steam because I used to do all the events for free, travel for free, speak for free.

Speaker 1 And yeah, that's where we're at now. Did a couple million salespeople online and offline and probably well over 700 events at this point.
We live on the road.

Speaker 1 Yes.

Speaker 2 And so now after speaking for free, because a lot of people want, aspire to be a speaker and don't realize that a lot of people actually do speak for free because it helps the personal brand or maybe they have products or maybe they have services or there's other reasons for speaking because it levels them up.

Speaker 2 But you're getting paid. People are paying you 25K, 50K, 100K, sometimes more to speak at their events or their corporate events.

Speaker 2 Talk about the transition of when you decided, okay, I've spoken at a couple hundred events now for free. I built up this personal brand.
I'm not going to speak for free.

Speaker 2 I'm going to charge 25K, 50K, 100K, et cetera.

Speaker 1 You you know the the first thing that's interesting that you said that because there's a lot of people that probably come up to you and me and the question is like how do i become a speaker and i almost stop people and i say wait wait wait you're almost starting with like the end in the beginning and that's like almost saying to somebody like hey dan um you know what sport should i pick if i want to become famous right it's like wait what do you do and what value can you offer because people hire daniel g yes i get it i have great energy but at the end of the day like i narrowed down just sales like i never moved anywhere else i'm i stuck with sales training i show sales training on my social media and people hire me to solve a specific problem hey i got the sales company can you come out and train we have sales people we have a sales audience etc so going back to the question what was the transition um

Speaker 1 just i guess when when people started asking like how much do you charge and i said oh now you're ready to pay the real transition for me was

Speaker 1 When do you go from charging the hourly rate of what a professional gets paid, which is a thousand to $5,000 an hour if you're doctor, lawyer, engineer, because that's your money beliefs inside of life.

Speaker 1 It's like, okay, a doctor, lawyer, engineer is getting paid $1,000, $2,000, $3,000 if they're great lawyers per hour. So that's what I was charging.
Oh, an hour keynote, let me charge $3,000.

Speaker 1 Let me charge $2,000.

Speaker 1 And

Speaker 1 that was... That was like, and I love that it's, you know, the money mindset, money Mondays, because that was my trauma.

Speaker 1 I said, I'm only going to charge based off the hourly rate and not the problem that we solve and nate the money that event or that company is actually going to make. I never had that thought process.

Speaker 1 So I was always like $5,000 an hour. Or I'd get super happy when I tell my guys in my old office like 2021.
This wasn't too far out or 2022.

Speaker 1 I'd be like, man, I just charged them 8,000 and they said, yeah, for one hour.

Speaker 1 You start doing this math breakdown. First of all, you got to travel.
You got to take time off the office. We lose money when we travel, which people don't know as well.
Right.

Speaker 1 And then you start thinking like, shit, what that's, what's that company going to make after I train their salespeople? It's only gonna take a couple sales.

Speaker 1 So, I was charging based off the hour and my trauma with money, not based off the result that I can actually provide them.

Speaker 1 And then it's, you know, I had, I had to go through a lot of money trauma and ask myself, why do I charge that? Number one.

Speaker 1 And then, number two, you know, what's the result that I can actually provide to them and give that person a logical ROI as to why I'm worth this.

Speaker 1 And then the universe also tells you, and the marketplace also tells you what you're worth.

Speaker 1 Like, you know, a lot of people, Dan, they also say this, you know, they also say, oh, my keynote fee is 50,000. I say, say, that's great, but how many times do you also speak per year?

Speaker 1 That's, that's like the most, your keynote fee could be 50,000 when you're in demand, right? But your keynote fee cannot be 50,000. Just be like, oh, yeah, but you're charging 10.

Speaker 1 Cause I always got ripped on in the industry. I'm like, yes, but I'm speaking right now.

Speaker 1 And if anything, if anybody knows anything about branding, because I mastered my branding part, I said, you know, your, your online game is just as good as your offline game.

Speaker 1 The more they see us with people offline, the more the online game trusts you. So in the beginning stages, I'm just trying to get in front of people.
I didn't care who it was.

Speaker 1 Like that was the most important part that social media, if they just see us on podcasts, they're not going to really trust us anymore.

Speaker 1 So yeah, I just, I let the marketplace, when you send an invoice and, and you tell them, you know, $15,000 for the hour and they're like, send it over and it gets paid right away. You say, okay, wait.

Speaker 1 Now I got to, you know, increase it a little bit, right?

Speaker 1 Yeah.

Speaker 2 On the sales side, there's a lot of questions I have there because there's a lot of people that are out there that are now considering getting into sales.

Speaker 2 And maybe they're scared to pick up the phone or they don't know what product to sell.

Speaker 2 How does someone decide and get the confidence to go sell a certain product or maybe selling for a coaching, you know, a coach, et cetera?

Speaker 1 Yeah, that's, that's a great question. I think, you know, the, the first thing is in sales, it's almost what we talked about at your pop-up.
It's like the confidence part.

Speaker 1 And I always tell somebody, you know, pick a vehicle that you can have a lot of reps in very early on.

Speaker 1 So let's say, for example, whether it's high ticket sales or selling a low ticket product, I wouldn't go to luxury where the product is two, three million dollars plus because you can't get like the pit out of your stomach.

Speaker 1 You can't talk to a lot of people about a very luxury item. So that, that way, like when you're in a lower ticket bracket, $5,000 under, you could talk to a lot of people.

Speaker 1 You can make a lot of cold calls. You could shake a lot of hands.
I want a product that can serve a lot of people.

Speaker 1 That way it can get in the reps of just approaching, you know, dealing with early on objections.

Speaker 1 So anything that is very low ticket, number one, number two, where you actually resonate either with the vehicle or the pathway.

Speaker 1 Like some people, you know, they pick things where it drains them to sell. It's almost like content.

Speaker 1 When people are creating content, I say, hey, does your content feel like it's draining you and it's a literally drain, or do you feel like it's a fountain and you could be pouring into it?

Speaker 1 So when you're looking at a product, figure out something where, number one, you can get a lot of reps in very early on.

Speaker 1 This is like for the first year to two years, something where cold calling is heavy, right?

Speaker 1 Even if you're working for an entrepreneur, ask an entrepreneur, hey, by the way, do you have untouched leads for the last three years? Door knocking, very heavy.

Speaker 1 Something like Stormy's business where you could shake people's hands something where you could talk a lot of people

Speaker 2 so someone's going down the rabbit hole they're searching around and they find okay this is the one I want to go sell for this coach or this product or this service or for roofing or solar insurance or all the different options but I want to stand out how can I stand out in the office or how can I stand out in the group chat to be one of the better salespeople yeah I think everything you know Dan some people say you know well I made the calls just to say they made the calls or they show up to work just to say I I showed up to work.

Speaker 1 And I was speaking about this last night. I said, there's one sales rep that just does everything to say they did everything.

Speaker 1 And then there's one sales rep that, while they're doing it, it's not the, you know, we've heard this line inside of sales, you know, fortune's in the follow-up, right?

Speaker 1 And I said, fortune's in the amount of times you attempt on the first conversation. Fortune is all in the attempts.

Speaker 1 It's when you're on a conversation and that entrepreneur that you're working for or that company or yourself, and you're a salesperson yourself, you did all this work to generate a lead, harvest a lead, brand marketing, prospecting.

Speaker 1 You got them on a booked meeting. They told you, no, thank you.
I'm not interested. I need to send me over some information.
I need to think about it.

Speaker 1 And you gave up after the first attempt because somebody told you fortunes in the follow-up.

Speaker 1 And by you programming your mind where you're like, oh, I just got to follow up with this person a lot of times, then you just quit on the first call because somebody told you fortunes in the follow-up.

Speaker 1 And I said, a great sales rep, they stand out. when they know all their money is made on the third and fourth attempt.
It's always done one more time.

Speaker 1 Like all the money in sales is made on the off hours, number one, six to 12 o'clock at nighttime nighttime, and on the weekends. And it's made in all the attempts on one conversation.

Speaker 1 When we get a phone call, comes inside of the office, the stat in sales is you got to follow up with somebody six to eight times before they buy a product.

Speaker 1 And I've been studying sales since I was young, Brian Tracy, Tom Hopkins, Zig Ziglar.

Speaker 1 And I said, why does nobody ever talk about the stat of how many attempts should you be doing on the first phone call?

Speaker 1 which would lower the amount of times that you have to follow up with that customer.

Speaker 1 And the rule of follow-up is, I don't want to get too deep here, but the rule of follow-up is you only follow up on the true and tried objection of what they give you on the first phone call.

Speaker 1 So majority of sales reps follow up on the wrong objection because they haven't attempted enough time to get the bare naked truth on the first phone call.

Speaker 1 So realistically, that, like, if I go look at a sales process, I say, huh, why is it taking you guys on average six weeks to close out a deal or four weeks? Well, that's just the follow-up process.

Speaker 1 And then I go look at what the rep's following up with. Hey, by the way, did you get the money? Did you get the funds? Did you get the funds?

Speaker 1 And I say, ah, he or she is following up with the wrong objection because they didn't attempt so many times to get the bare naked truth.

Speaker 1 When you attempt three to four times on one objection, even if you don't close out the deal on the first call, it actually shortens the follow-up process because now you're following up with the real fear, the real barriers to why, you know, the deal doesn't happen.

Speaker 1 So I think it's just, you know, one more time. Everything for me is like, try one more time.
Did you go back in one more time to try to get, you know, the truth of the objection?

Speaker 1 Cause usually the objection moves, right?

Speaker 1 Like I have this, I have this one thing where I'm like, if you're an amateur sales rep and you never trained in sales and we can't, you know, go through objection handling right now.

Speaker 1 But I said, imagine somebody tells you, I need to speak to my spouse, or I'm not interested, or I need to think about it, or I don't have the money, right? It's kind of like a brush off.

Speaker 1 It's like if a guy approaches a lady and she's like, oh, I have a boyfriend, right? Sometimes that's the same lady that goes home and is like, I wish I had an amazing boyfriend.

Speaker 1 But they know that's the easiest way just to get a guy off, right?

Speaker 1 Same thing with customers. We are customers, by the way.
We are prospects. We tell people this 24-7.

Speaker 1 So I said, even if you're not trained in sales and you want to see how objections move and you can attempt one more time, because the goal of a sale is just stay in the conversation.

Speaker 1 The goal goal is just to stay in it. Like you don't have to be a great closer.
As much as my brand is like world-class closer, I'm like, you have to be a world-class conversationalist.

Speaker 1 Stay inside of the conversation. That's the best salespeople in the world.

Speaker 1 So one day on social media, I was making this video with Steve and I was about to go into role play with one of my guys at the office. And I was about to, I can't remember what objection was.

Speaker 1 It was like, okay, I need to think about it. And something happened in my mind where I said, you know, forget about this.
And I scrapped it away and it was live.

Speaker 1 I said, what if you guys just said two words to get back inside the conversation? Like you you could say, Yeah, think about it. What else?

Speaker 1 I'm like, just two words. Usually, the prospect will be like, Yeah, and last time, you know, one of my friends, just by two words, just by being like, What else?

Speaker 1 Because you're not putting gasoline on the first objection that they give you.

Speaker 1 And a goal of a great salesperson when you stand out to go back to your question is the person that can stay in the conversation longest.

Speaker 1 So, usually, when you're just like, Yeah, don't worry about it. So, so, what else do you got going on? They will talk, the objections will always move.

Speaker 1 And the greatest salespeople in the world, I mean, now it's harder when I look at the sales market prior before to now, now everybody's this in this aggression to close money.

Speaker 1 But before there was great sales reps, like when our parents, you know, were in sales, when they were car sales, real estate sales, older people that you meet that done billions inside of real estate, they were like lambs.

Speaker 1 They were very calm, cool. They would ask you, how's your family? What's new with life? Now

Speaker 1 we don't have people that can create conversations anymore. So I say the goal of becoming a great sales rep, right now I'm in line mode.

Speaker 1 That means like I'm in real aggression mode because the cameras are on. We're training.
But I think when you're in sales, you should sell like a lamb.

Speaker 1 And that's the person that's like, yeah, don't even worry, what else? What do you guys got going on for the holidays? And I think that's hard for people nowadays because

Speaker 1 they're just thinking about the commission, but they forget that it's a person on the other end. So I say, you think like the lion, but you sell like the lamb.
That's the best line inside of sales.

Speaker 1 And I've created that because I said everybody's back then when you look at old salespeople, they were always lambs. Like I meet some of my friends now, 65 years old, done a billion in real estate.

Speaker 1 I met this guy two months ago, and now I know why he sold a billion in real estate because I could see the way his language is. He's like, so how's your mom doing? Tell your mother.
I said, Hi.

Speaker 1 I said, this guy doesn't even know my mother.

Speaker 1 But, like, just the level of how they build report is just so simple. It's like a lamb because you could stay in the zoo with a lamb.
You can't stay in the zoo.

Speaker 1 You can't stay in a conversation with a lion. It's going to eat you.
Right.

Speaker 1 So I say, learn how to be relaxed because, you know, the moment you raise your aggression, that's when they know you need them. And the moment they know you need them, they don't need you anymore.

Speaker 2 So this last year on social media, we finally seen, in particular, that people are hiring more and more and more for sales groups, hiring people that have sales companies, hiring individual salespeople.

Speaker 2 And I'm seeing people post about left and right because it's finally becoming a common discussion.

Speaker 2 Obviously, sales have been around forever, hundreds of years, but the last few decades there's been sales groups and sales programs and sales training.

Speaker 2 But now I'm seeing so many that are looking for that one sales rep.

Speaker 2 I think they're taking a high risk by just just hiring one right because sometimes they come and go sometimes they get a better offer sometimes they leave you because they're getting a bit you know someone's approaching them to or poaching them

Speaker 2 so when someone's getting how do I say this

Speaker 2 approach to want to go work for them there are a lot of options there's base salary straight commission which most of the time is straight commission what would you say that they should be looking for if they're gonna go work for me for example and they're gonna go work for me what would you say to that person that salesperson like hey this is what you should ask dan for Yeah, 100%.

Speaker 1 Well, I mean, I'd always go straight commissions.

Speaker 1 The moment somebody comes in and asks for a salary, what they're saying is, I don't believe in my sales skills, number one, or I don't believe in my consistency, number two.

Speaker 1 We never hired anybody off of base salary inside of sales, but I think it's more so of number one,

Speaker 1 you know, I look at two things. If I'm a sales rep and I'm going into high ticket sales, and just even me, if I'm going to service as an agency, a client, I'm looking at two things.

Speaker 1 Like either A, do they have good marketing or B, good branding? It'd be amazing if they have both, right? But what's the longevity of like, how long have they been running their marketing for?

Speaker 1 You know, what's their branding look like? And also like, how do they invest as an entrepreneur? Because here's what happens.

Speaker 1 Sometimes you will be a sales rep and you'll go work for this fancy entrepreneur online. And maybe that entrepreneur does it like, they don't really care about this offer.

Speaker 1 They're just trying to do a one-time launch. So sometimes it's good to know about the past and ask them questions about like, hey, where do you want to be in the next five years?

Speaker 1 Because the way somebody invests their time and their dollars right now is a reflection of where that entrepreneur wants to go in the future.

Speaker 1 So if that entrepreneur has 4 million watches and 4 million Bugattis, but then maybe you don't see infrastructure, that signals a red flag for me because I'm like, okay, this person spends more on themselves than they spend more in their business.

Speaker 1 So the longevity of the business, what he's basically showing his company or her company is, I don't care about the longevity of business business based off the way I invest my money right now.

Speaker 1 Not like every single action and every single investment an entrepreneur does right now is a reflection of of where they want to be inside of the future even for myself sometimes.

Speaker 1 I'm like, why do my personal expenses outweigh the business expenses? Would I even go work for myself if I was a salesperson? Because I got caught up in that when I was young.

Speaker 1 I love when you made the videos, just like last week, you posted a video where you said, you're like, buy one watch, buy one car. Like

Speaker 1 people don't get this because like after a while, it's just like us doing a stage. You become desensitized.

Speaker 1 It's just like the car, but that entrepreneur thinks like seven cars is going to fulfill them. Right.

Speaker 1 And then they go crazy on personal uh uh expenses when in meantime most people that you see that have those things those are just a byproduct because they spend so much inside of their business so i think for me again going back to the question is just look at the past of that entrepreneur look at the way the investor dollars right now and look at their branding and marketing and and a good point that you also brought up for sales leaders when they're hiring salespeople the reason why you don't want to hire one person from the other uh perspective is

Speaker 1 Because then you don't know if it's ever a process problem.

Speaker 1 If you just hire one person and Sally comes in and sells for you and then Sally does amazing, then you think you got a good sales process because Sally's doing amazing.

Speaker 1 But maybe Sally's like somebody like Daniel Gin. They have 15 years of building blocks and they sell plants or they sell ice to an Eskimo.
It's great to hire three people because then you know, oh,

Speaker 1 Sally's shitting the bed and these people are doing amazing. Sally, we have a problem.

Speaker 1 Because maybe you can never really figure out your process just based off one person if you're serving off one person. And you can never point fingers either.

Speaker 1 You can never be like, hey, you're doing bad or you're doing good. Right.

Speaker 1 So I think it's very, it's very important from a safety aspect and at the same time to figure out your processes, to figure out if you actually have a good process and you're not basing off of personality.

Speaker 1 The worst, the worst thing you could do as a leader is to hire and run your company off somebody's personality because personality is not duplicatable inside of the business.

Speaker 2 So what I do is called free, cheap, affordable. Holy shit.
Free is podcast, social media, things like that. Cheap is aspire tour, Tour, you know, $50, $100 tickets, elevator nights.

Speaker 2 People can buy little programs for $100, books for $20.

Speaker 2 Affordable is $6,000 for Operation Black site, $20K for different things, 5K, 10K type things. And then holy shit is $100,000, right? $100 million mastermind, one-on-one coaching, things like that.

Speaker 2 And the reason for the different price points is you don't know where people are in their journey or their trust in you along their journey.

Speaker 2 They might be able to afford 100K, but they might want to jump in the 20K first or the 6K first, or maybe you can just buy your book for 20 bucks.

Speaker 2 And so we we have an ascension model in theory, but there's other people that just want to skip right to the 100K.

Speaker 2 They just want what the most expensive thing.

Speaker 2 They walk into a store or they walk into a restaurant or they walk into a nightclub and they just want the most expensive car, the most expensive bottle, the most expensive thing.

Speaker 2 And so for someone that has products, that has coaching, what would you say to them about thinking about their price points of what they should be offering so that a sales rep can have the most success working for them?

Speaker 1 I think, you know, looking at the price points,

Speaker 1 I love how you pan it out because what it does, it's like, just like you said,

Speaker 1 you never know based on where somebody's at if they're just trying to figure out trust with the person, right? Like for me, it's,

Speaker 1 I'm that person. Like I'm that person where it's like, okay, they have 100K mastermind, but how fast can they deliver the book to me? Because that's how I am.
I just judge off of speed and delivery.

Speaker 1 And I think that's important. So I think for everybody, they should all have the models where.

Speaker 1 You know, some people think they should just go high ticket right up front and just charge a $50,000 package.

Speaker 1 But at the baseline, it's like, how much brand building did you do on the front end to break that barrier of trust?

Speaker 1 So you could have a $50,000 package if you start off, but how much did you give for free? And I think some people are scared to give for free.

Speaker 1 And I think if you're scared to give for free as an entrepreneur, like do a lot of low ticket things or completely free, like you and I do, pop-up events, build relationships and events.

Speaker 1 And we still do it till today, right? A lot of free things. It's, it's that means that I don't think you have enough value to give on the back end.
And that's something to check yourself on.

Speaker 1 Like when people are like, oh, but you're giving way too much. Let's say we have like a school community and it's super, super cheap.
And my whole team is like, man, but I think we're giving too much.

Speaker 1 I'm like, don't even worry about it because when they come in the mastermind, I have more. I have more advanced psychology stuff that I can talk about sales.
So give this all to them.

Speaker 1 I'm not scared, right?

Speaker 1 Because if you give them, and you know this, Dan, for being in the industry for decades, if you give so much good information on the back end, they want to peel back the curtains regardless.

Speaker 1 That was like my social media 101.

Speaker 1 I, if, you know, I tell people when we have people call us in and they want to buy sales education, I tell my sales guys and sales girls 24/7, I say, guys, if they can't, don't twist nobody's arm, tell them to go back to Daniel G's Instagram.

Speaker 1 It's like a sales university.

Speaker 1 Like I, I attest to this, a lot of the bullshit that is sold online through 95% of people that are sales trainers or whatever the case is, or they're selling some programs. Go back to my Instagram.

Speaker 1 I can guarantee you you could figure out the whole sales process if you really dissect the last thousand videos. I did it all for free.

Speaker 1 Every single objection, every way you prospect, every way you make a phone call, you know, how do you close out deals, the difficult objections, how do you build confidence inside of sales?

Speaker 1 Because I know I can go deeper on the back end, right? So I think some entrepreneurs are scared to give away for free.

Speaker 1 And then it's like, I think they got to go back to studying and making sure like they're actually passionate about giving away. Cause when you're passionate about something, you're a fountain.

Speaker 1 Like, you know what I love? Like when we were at the pop-up event, I'm watching somebody like Gary Breca on stage and I'm watching this guy. And I said, wow, finally somebody.

Speaker 1 Like you could tell when he speaks. He's a nerd about it.
He loves it.

Speaker 1 He loves it. And that's what makes him so good where he's just a fountain talking about it.

Speaker 1 It's very hard to like kind of get me to listen to a speaker because I'm like, they really just don't believe in it. He can geek out about it.

Speaker 1 And he, the reason why I know that is because the moment he got on stage, he went to people right away and was like, what are you guys facing with right now? Like, forget about my talk.

Speaker 1 And I'm like, ah, finally somebody that's in it to solve a problem for somebody. And the only reason why he could do that is because he prepared because he's a geek about it, right?

Speaker 1 Most people can't talk a lot about their business because they don't know a lot about their business. Right.

Speaker 1 So I think the level of your your preparedness equals your brand, the way you market, promote, and give your offers.

Speaker 2 That's a $100,000 speaker that came for free for us because we're just giving back to the community.

Speaker 1 Right. Wow.

Speaker 2 You know, like he just landed at 4:30, came over there, and spoke at 6:30.

Speaker 1 Yeah.

Speaker 2 So, but he's also built one of the biggest brands in history, especially over the last two years.

Speaker 1 So,

Speaker 2 your school community, how much is that versus joining to learn about you on a deeper level, like joining your mastermind?

Speaker 1 Yeah, the school community is, we offered it free for seven days for anybody to come in. We just changed it recently for anybody to test it.
It's $37 a month. So it's $37 a month.

Speaker 1 There's thousands of people inside of it. Yeah.

Speaker 1 And they learn everything, like A to Z of sales. The deeper level, which is like the masterminds that go from $5,000 plus,

Speaker 1 and then it can get into consulting after that with team consulting, we do specific things, but that is more for people that have already went through the, I've hit $5,000 a month inside of sales.

Speaker 1 I no longer just need to learn how to prospect. I need to take it to a deeper level.
I need to train somebody else to prospect. So it's advanced levels of sales plus leadership and selling.

Speaker 1 That's who I recommend comes inside. Like the moment somebody asks us, like, oh, I just need to learn how to prospect somebody, I say, don't tell them a mastermind.

Speaker 1 Like, I don't even want them to be in there. You know, actually, I know a lot of people say, oh, it's an exclusive invite.
And, you know, we're going to see if we can accept you.

Speaker 1 We actually stand true to that because I say that person should actually not be in there. We kick out at least 50% of people when they're ready to pay, like ready to pay.

Speaker 1 And even myself, I'll go through applications at nighttime that we accepted and they paid.

Speaker 1 I will go back to my sales ladies and sales guys the next day in the office and I'll be like, hey, refund these three people. I've seen their challenges.
I've seen their problems.

Speaker 1 I could see by their language.

Speaker 1 They have money. I see it.
They didn't do financing. They have money, but just kick them out.
Kick them out. But I said, just kick them out.
Let them go in the school. Don't worry about it.

Speaker 1 Even give them the school for free. They will come after and they'll become ready and qualified.
Like, don't worry about it. Like, you know, let people, like, let people work for it, number one.

Speaker 1 But also the worst thing is to give something to somebody that they don't need and then it becomes a soured customer after that. I want every single customer to just be a raving fan.
Right. Right.

Speaker 2 So talking about the investing side, not investing into deals and businesses and real estate. What about investing to yourself? Like, why should people be joining schools and masterminds?

Speaker 2 Why should they be hiring coaches, reading books? Like, why should they be spending money on their mind?

Speaker 1 Yeah, this is, this is huge, especially for like a sales audience that's watching and entrepreneurs. You have a huge entrepreneurship audience.

Speaker 1 It's like, you know, we ask people to invest in things, but the problem is, is when it comes down to time for us to invest in something, we kind of choke up.

Speaker 1 And I say everything we get inside of our business is always a reflection of what we do behind the scenes, right? Like even for myself, it's like, how do I look at everything in life?

Speaker 1 Do I look at it as expenditure or do I look at investment? We just open up a new office. I say, okay, this is an investment.
But for me, you know, the simplest way is this.

Speaker 1 I would give people a money breakdown right now. And this is good for your podcast.
Like, I think some people feel that just by working harder, they're going to make more money.

Speaker 1 And by the way, I'm a workaholic, Dan, you love working. We work hard.
We're always working.

Speaker 1 However, there's this one guy at your event that came up to me. He asked me, what time do you wake up? This was right before I went on stage at your event.
He said, what time do you wake up?

Speaker 1 I'm like, dude, whenever. Like, I don't have this like 5.30, 6.30, 7.30 a.m.
Yeah. Like, I don't have it.
And I get it.

Speaker 1 And maybe he's asked me that because he sees me run on my social media and stuff and I'm into fitness. But I'm like, dude, whenever I wake up, if there's a meeting, I have to wake up earlier.

Speaker 1 And when my body needs to wake up, six, seven, eight, nine, 10, whatever the case is. He's like, oh, I wake up at 4.30 every morning.
And I said, oh, shit, wow, how?

Speaker 1 And he's just like, I'm like, I can't do that, man. Like, I told him, I was just, I'm like, that's not my routine.

Speaker 1 I'm like, but did you expect me to say, you know, I wake up at four and do the cold plunge and stuff? And he's like, no, I just wake up at 4.30 so I can get four hours done on top of everybody else.

Speaker 1 And I said, huh. I said, okay, dude, I have a question for you.
So you're trying to get an extra four hours on me. And that's what you think is going to beat me, right?

Speaker 1 Because you watch a a video of somebody saying they got to wake up at 2 a.m. Stupid videos online like entrepreneurs I've seen one entrepreneur said I wake up at 2 a.m.

Speaker 1 And the problem is you have influence brother and what you don't know that those words are powerful now you're telling everybody wake up at 2 a.m.

Speaker 1 But that's not the key to making money inside of life. Now you have all these young generation be like I got to wake up at 2 a.m.

Speaker 1 And they eventually burn out because of these dumb routines and habits. So I said, okay, well let me ask you a question.

Speaker 1 Why do you wake up at 4 30 a.m. He said, I want to beat everybody.
I said, why do you want to beat everybody? He said, I want to make more money. I said, why do you want to make money? He said,

Speaker 1 because I didn't come for money. I said, what? He said, I didn't come from money.
I said, can I ask you a question? Where did you, what's your, your origins?

Speaker 1 I said, you know, where did your ancestors come from? He said, South America. I said, great.
I said, were your ancestors hard workers? He said, yes.

Speaker 1 I said, huh, but you said you want to, why didn't they leave you generational wealth if they were hard workers? So I'm giving him this example now.

Speaker 1 I said, so you're telling me you want to freaking work harder because you want to make more money, but your family's done the the exact same thing.

Speaker 1 I came from an immigrant family too as well that are Italians. I said, they work hard.
I'm a workaholic. My parents didn't leave me generational wealth, but they all worked hard.

Speaker 1 So I said, I guess work

Speaker 1 and you getting two hours a day, I guess that's not the answer to everything because they worked hard. They didn't leave us freaking generational wealth.

Speaker 1 And I said, at the same time, You might just be that dummy that thinks you're going to double shift and you're going to become a millionaire. That's not the way money works.

Speaker 1 It's not just off the hardest worker. You get paid the most inside of McDonald's.

Speaker 1 You could work the hardest inside of mcdonald's you the manager still might get paid more than you sure and then the other thing is this like i believe in this too as well that

Speaker 1 you could be the smartest it also doesn't mean you're the richest too so you could work hard but the smartest kid in class didn't make the most money so now the question becomes how do you truly make money inside of life if it's not based off of waking up at 4 30 a.m and getting a two hours and if that's what you're really banking on you're dumb And if you think you're going to be the smartest person, usually that person in entrepreneurship, they get cracked because, you know, they're in information obesity always.

Speaker 1 They're the smartest person in the room. So who makes the most money inside of life and how is money actually created?

Speaker 1 Money is created through solving the biggest problems and becoming the most responsible inside of life. The question just becomes, it's not how hard you work, how smart you are.

Speaker 1 It's how many problems can you solve throughout the day on a micro level? How many big problems can you solve on a macro level? That's it.

Speaker 1 It's like, or just how responsible you are for your problems and other people's problems inside of life.

Speaker 1 Like if you want to make more money and you're sitting at McDonald's, you don't flip faster, you don't have a better flip, you'll still get paid to the person left and right of you.

Speaker 1 You have to have an area of responsibility, even in McDonald's. I'm not even talking about entrepreneurship, where maybe you have to open up the doors and close the cash.

Speaker 1 Now you have, you upped your responsibility, you up your pay. So in entrepreneurship, in the real world, you don't get paid how much you work or how smart you are.

Speaker 1 You get paid off of solving your own problems and other people's problems. The more responsible you are for your problems and other people's problems, the more you get paid inside of life.

Speaker 1 Most people are on the opposite end where they wake up and they pray and they say, I don't want a problem. And it's stupid.
You should wake up, pray and say, give me three of your best problems.

Speaker 1 I will solve them and I will get paid more even than the person that works harder than me.

Speaker 2 So on the charity side, why do you think that people should have some philanthropic or charity component to their life, whether it doesn't have to be necessarily money, but putting in time, energy, effort, social media, promoting a charity, finding charity, why should there be some charity in people's lives?

Speaker 1 I think one thing can always shift somebody. Meaning, you know, even

Speaker 1 I know the people right now that maybe have $100 like, well, you know, I just have $100 in my bank account. Well, if you you don't give one, you won't give a million when you have 100 million.

Speaker 1 That's, we all know that.

Speaker 1 Like, if you don't give one, and just like Stormy said before, if you don't even give anything, hold a door open for somebody, you know, that one thing can change somebody's life and perspective, whether it's a compliment or even if it is $5,

Speaker 1 $20 inside of life, like that person might be on the verge of something horrendous happening.

Speaker 1 And that $20, that $100 can completely shift somebody, put them in a home, make them think a different thought, meet them, meet somebody, you know, and, and the the thing I think with charity is what people don't realize is you're giving somebody faith again, you know, like when you, when you donate resources, money, or a compliment, you're giving them faith that that person still has existence.

Speaker 1 And I think, I think that's what people don't realize.

Speaker 1 Most people that have, you know, that are down and out inside of life, they feel like nobody cares about them. And just by giving somebody $20, $100, like you put faith back in that person's life.

Speaker 1 Whether it's a compliment, you put faith back inside of that somebody's life. And I think compliments are huge too.

Speaker 1 Whatever you do, like you, you know, you should just be a walking charity and always give to people without the reciprocation where you feel like the universe owes you back something. That's it.

Speaker 1 It's powerful. Yeah.

Speaker 2 Daniel G, where do people find you on social media where they can check out school? Tell us everything.

Speaker 1 Simple. I just keep it simple.
Daniel G, when I met Dan Fleischman like six years back, this is a branding thing. Like, just make your shit very easy.
Like, I changed my name. My name is very hard.

Speaker 1 My name is Daniel Guarana. And I said, I will never be on show stages and I don't want it because nobody's ever going to be able to say my name.
So one guy comes up to me.

Speaker 1 He says, your name's Daniel G. I said, shit.
I go by the Instagram handle and I change it to Daniel G. So as simple, everything's on Instagram.
Like you guys can just go through it. It's free.

Speaker 1 I try to go live every single day just to help out people and interact with my audience. So Daniel G on Instagram, they can find everything.

Speaker 2 So you guys are listening to the Money Mondays. Make sure to check out Daniel G across social media platforms and have discussions with your friends, family, and followers about money.

Speaker 2 We all grew up thinking it's rude to talk about money. That is ridiculous.
We have to have these discussions. You've got to talk accounting, taxes, finances, sales.

Speaker 2 It is powerful to have these discussions with people around you from your past, present, and future people you haven't even met yet.

Speaker 2 Have a discussion with them as well because you need to have open communication about money. It's part of your daily life.
So check us out across social media.

Speaker 2 Make sure to like, comment, subscribe, share the post. Check out Daniel G and we'll see you guys next Monday.