The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36

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Speaker 3 Hey everyone, this is Russell. Welcome back to the show.
Today, we've got a really fun QA episode with you guys for you guys today.

Speaker 3 As you guys know, inside of One Funnel Way, every week I do a QA with all those who are going through OFA. And the questions this week were really good and fun.

Speaker 3 So we covered a lot of different topics from someone who wants to sell a course but doesn't want to be the face of the course. Like, how do you do that?

Speaker 3 Talked about different ways to get your headlines, working and converting if your pages aren't converting.

Speaker 3 We talked about some really cool ways to scale like a one-on-one coaching business to a group, to a one-to-many to like, you know,

Speaker 3 and a whole bunch of other cool things in between.

Speaker 3 So I thought it'd be fun to share this with you guys because, you know, obviously we have, I mean, tens of thousands of listeners to this podcast every single day.

Speaker 3 And so, you know, you never know exactly what the thing is that everyone's looking for. And so this episode is fun because there's probably 10 or so really unique, interesting ideas.

Speaker 3 And any one of these things can be a huge transformation, like pivot point inside your business. So I'm hoping that you'll get something of value of this from the Q ⁇ A show.

Speaker 3 If you want to be in the live Q ⁇ As, again, just join OneFunnel Way. And the coolest thing is OneFunnel Way is free when you're a ClickFunnels member.

Speaker 3 So if you go to onefunnelaway.com, go sign up and then come hang out with us. It'd be a lot of fun.
So I appreciate you guys. Thanks for listening.

Speaker 3 And hopefully your question gets answered during the Q ⁇ A show. Let's go.

Speaker 3 This is the Russell Brunson Show.

Speaker 4 Well, hello, everybody.

Speaker 4 Welcome, Russell, to the call. Russell loves to come on on Fridays when he has the availability to talk all things expert.
So for the next hour, we're going to focus specifically on the expert track.

Speaker 3 Should we start out with Rebecca's question? I know I heard the question. Do you want to restate it for those who just jumped in? And then we'll have some fun with it.

Speaker 6 Yeah, okay. So, my question is:

Speaker 6 I have a few products that have master resale rights, and I haven't really started to promote them because I've been like confused in how to do the marketing. I have, but not really seriously.

Speaker 6 It's been like a starting stopping because I feel that I don't know how to do it properly.

Speaker 6 So, what I want to do is, I don't want to be like, I don't want to create my own thing and have people going through my coaching stuff also. So, I don't want to build an offer.

Speaker 5 Why is that?

Speaker 6 Because I feel that I want to have my, I'm not really into the coaching that much. I want to be able to talk about it, but I don't want to be the one delivering it.

Speaker 3 Do people know who you are? Like, you're traffic guards. You said you had a Faceless page, or what's that look like right now?

Speaker 6 Yeah, so

Speaker 6 I went through a course in

Speaker 6 affiliate marketing from Commission Hero Pro. I don't know if you know who that is, but probably because he's pretty big on affiliate marketing.

Speaker 6 So he's teaching how to build a faceless page and then you basically

Speaker 6 drive the traffic to Clickbank.

Speaker 6 But I found that I don't like the offers on ClickBank. I don't really resonate with the whole like

Speaker 6 weight loss niche that much, which is what they are teaching. And I also want to be able to build my own list for the future.

Speaker 6 So that's why I haven't really

Speaker 6 felt that I want to promote those products. I want to promote something else.
And then I found like Regan Hillier has a course that is called 10K a month that had master resale rights.

Speaker 6 And I also have the

Speaker 6 Roadmap to Riches, which also has master resale rights.

Speaker 3 Okay. With the rights you have, are you allowed to rebrand it, recustomize, all kind of stuff? Usually they all have different rules with the rights.

Speaker 5 No, I don't think so.

Speaker 6 Regan is basically teaching the course, so you can't really, it's her face is in the course.

Speaker 3 Yeah, but as far as like the sales letter, the messaging, can you call it something different? You know, things like that.

Speaker 5 No, not the name.

Speaker 6 The name has to stay the same.

Speaker 3 Okay.

Speaker 6 And I mean, I don't have to promote those products. It's just that I don't feel that I want to create my own course at the moment

Speaker 6 um

Speaker 6 i am seven months pregnant and and i just feel that i want to free up my time but i still want to be able to talk about

Speaker 3 um talk about personal development and things like that but i don't want to show up live be the one teaching at the moment yeah that's fine so what i do is i would i would take the product but you've still got to make it your own so there's a connection so like you don't have to go teach it but like i would have like a video someone comes in members there.

Speaker 3 It's like, hey, what's up? My name is Rebecca. And I love this course.

Speaker 3 I love it so much. I bought rights to be able to offer this to you.
This is where you're going to learn about it.

Speaker 3 And that way, there's a connection between the front and the back.

Speaker 3 And then, and then the course is there. Like, you don't have to re-film the course or do anything.
It's just, it's there. But there's the connection point, right?

Speaker 3 Because people are buying based on you and your personality. Even if you're faceless, you can still be faceless.

Speaker 3 I had a friend who built a huge eight-figure year business with a fake pen name and he didn't show a video once, like, but it's still, there's still a character.

Speaker 3 there's still there's still a person that they're connecting with right um so whoever that character is i don't know what what your face's name or brand is but that whoever that character is needs to needs to have the handoff inside right because there's a sales message they come inside they're a members area and there's got to be a reason why you know this thing is this thing is there um and so i've been at a bunch of

Speaker 3 yeah sorry oh for example like i i uh john shielders of uh one of my early public speaking coaches back in the day and he's retired now so i wanted people to buy his course so i licensed it from him um and so in a sales message, just like me talking, like, telling like this is awesome, this is why.

Speaker 3 Like, John's like this trade, you know, blah blah blah. I tell it, and then in the membership side, there's a video of me, like, all right, you guys, you're gonna love this.

Speaker 3 This is John stuff, it's the best. You're, you know, and I'm getting all excited and pre-frame it.
And but then the whole course is just John, right?

Speaker 3 So, it's like there's that connection point where I'm telling the story about why I care about it.

Speaker 3 And then you get the members area, and there's a story about me explaining why they should care about it, you know. And so, that's that'd be the

Speaker 3 bridges you got a gap in there. Does that make sense?

Speaker 6 Yeah, I think so.

Speaker 6 Sorry, my kids are in the background.

Speaker 6 The house is

Speaker 5 so much, Russell. Okay.

Speaker 6 So much. Thank you.

Speaker 3 No worries. Help the house.

Speaker 4 All right. Awesome.

Speaker 5 Cool.

Speaker 4 Well,

Speaker 4 we also have Tony here. Tony has his expert funnel.

Speaker 4 ready to go and he was kind of curious if you could take a look at some of the pages.

Speaker 5 Awesome.

Speaker 9 All right. Thank you.
I'll share my page. Russell, it's a pleasure.

Speaker 9 Great to see you. If I can get this up here for you.
So yeah,

Speaker 9 just a pleasure to have you look at my funnel.

Speaker 3 And

Speaker 9 so I'm functional medicine provider, coach,

Speaker 9 but I don't know, just some feedback would be, would be awesome.

Speaker 3 So this is the webinar you're doing, right?

Speaker 5 Correct.

Speaker 3 And what's the webinar about?

Speaker 9 It's about helping people, the barrier of their health, stopping them from their purpose God has given them.

Speaker 9 So whether they're mother, father, parent, businessman, we're going to help them get healthy so they can fulfill their purpose.

Speaker 3 Okay. So who's your core audience? Are they

Speaker 3 35 to 50?

Speaker 9 You know, I've gotten a good mix of men and women on the calls. We've done a live webinar for three weeks now on Thursdays.
The first week, Zoom shut down and had a problem.

Speaker 9 And then I did StreamYard, that worked okay. The second week, the third week, that had an issue.
So last night I did Zoom, it was smooth. Everything worked tech-wise.

Speaker 3 Do you have an existing audience or were you buying adsuit or how did you get people to show up for it?

Speaker 9 I am running ads, but through my email list. I have about 2,500 people on an email list that I've collected over the years running ads when I was with another company.

Speaker 9 Then I switched to you guys just last month or so.

Speaker 5 Cool.

Speaker 3 Do you know what the conversion rate is on this page from your ads and stuff?

Speaker 9 I just was trying to figure out how to get the pixel in there and I was talking about with Jess today. So I don't have the ads aren't doing very well.
I'm just on a $20 a day budget right now.

Speaker 9 And I'm trying to fine-tune them. And again, we had some issues.
So I don't have the tracking for them yet.

Speaker 3 Okay. All right.
So looking at the page. My number one thing that I feel when I see this is like.

Speaker 3 So unlock your divine purpose, heal your body, and honor God today without feeling overwhelmed by restrictive diets, long workouts, or crazy lifestyle changes.

Speaker 3 Like it doesn't feel specific enough for me to like,

Speaker 3 to grab me, to be like, oh, I got to figure this out. You know what I mean?

Speaker 5 Cause like,

Speaker 3 because unlock your divine purpose. So what would be, what would you say, what's the end result? Someone goes through this training, the end result of the thing that they're going to get.

Speaker 3 Like if it's like a tangible thing, what would that be?

Speaker 9 So whatever their health issue is, that's going to be gone so that they can now fulfill their purpose. So their health is blocking.

Speaker 9 them from fulfilling whatever their purpose is, whether it's a parent, a teacher, coach, whatever it is, what's standing in the way health-wise.

Speaker 3 Gotcha. Your typical client, are they, because you say you're a functional health

Speaker 3 doctor?

Speaker 3 So what's the, what's the, I mean, I know it's the range, but is there a specialty you have or anything that's yeah, so like, yep, like gut health, hormones, stress, anxiety, those types of things.

Speaker 5 Okay.

Speaker 3 Okay. Got it.
See, first I didn't realize it was health. Even though you see, I'm not doing my purpose, heal your body, honor God, and then out feeling over my sugar.

Speaker 3 Because then I was like, oh, it's the diets, is it the long workouts, crazy lifestyle? So like, I would, I would be almost like

Speaker 3 calling out initially more so like

Speaker 3 talking more to the pain. So it's like, are you,

Speaker 3 do you feel like you have a calling, but your health is keeping you from having success? You know, or is keeping you from achieving the thing that you feel called by God to do?

Speaker 3 So that way, I know it's health and it's calling, you know, but it's like, yeah, a lot of people make, yeah, I do feel that, right?

Speaker 3 It's like, so I'm doing a live webinar this week that's going to be showing you guys exactly how to

Speaker 3 how to overcome the health problems, to unlock your whatever without diet, you know, da-da-da-da-da-style. Just something like that, where it's like, it's more calling out the pain that they're in.

Speaker 5 Okay.

Speaker 3 You know what I mean? Like there's people that move towards pleasure and people move away from pain.

Speaker 3 But the majority of humans on this planet are moving away from pain. So

Speaker 3 right now you're unlocking your divine purpose is very much like moving towards pleasure. But the problem is that most people don't live in that, especially if they're already in pain.

Speaker 3 Usually someone gets out of pain first and they start moving towards pleasure. It sounds like most of your people are in pain.
So I'd be speaking more to that pain where they're at

Speaker 3 and showing them

Speaker 3 there's going to be relief from pain. Usually on a front end offer when you bring someone in,

Speaker 3 I can look at even my business. It's true, not just in health, but in all businesses.

Speaker 3 like usually my my core messages are getting people out of pain because the masses have that and then someone buys from me and they move up my my ascent, up my value ladder.

Speaker 3 The back end things now is usually where I'm moving people towards pleasure.

Speaker 3 So like for me, I look at like, like my, you know, our hiring coaching programs, inner circle, things like that, we're moving, we start messaging more towards pleasure because people are like, we've gotten them out of pain.

Speaker 3 Whereas the front end products, we're normally focusing more on like, you know, are you struggling in your job? Do you hate, are you not happy?

Speaker 3 Like, those are the things because the masses deal with that. And what's interesting, I remember I did this in an event one time.
We had, I don't know, a couple thousand entrepreneurs in the room.

Speaker 3 I was talking about away from pleasure towards pain. I'm like, how many many of you guys in this room make your decisions based on moving towards pleasure?

Speaker 3 And like the majority of the audience's hands went up. And then I was like, this is interesting.
You guys are all entrepreneurs and you make your decisions based on moving towards pleasure.

Speaker 3 Like I'm guessing based on this, it's like you're very, Tony, I'm guessing you're very much like. purpose-driven, legacy, divine purpose.
Like that's who you are. Yep.

Speaker 3 But I told the entrepreneurs' room, I'm like, the problem is that 95% of the, of the world does away from, away from pain.

Speaker 3 So we, we, by default, sell to ourselves because that's what we would want, but our audience isn't there yet, right? So we have to go back and like, okay, they're still in pain.

Speaker 3 Eventually, when they move my value ladder, then I can move them towards legacy and purpose and things like that. But right now, they're just in so much pain.
Like, how do we talk to that?

Speaker 3 Because that's where the masses, that's where most people are stuck at. You know what I mean? Right.

Speaker 9 Yeah, that makes a lot of sense.

Speaker 5 Yeah.

Speaker 9 That's now that you say that, I'm like, yeah, that's me.

Speaker 5 Oh, yeah.

Speaker 3 We always interested that's my biggest problem, too, is I always write to myself. I'm like, no, no, no.

Speaker 3 It's like for me, I was, I always put myself, because I'm guessing, I don't know your backstory, but I'm guessing you became a functional doctor because there was probably something in your life.

Speaker 3 You experienced something, you had a result, you're like, this is awesome, and I want to go down this path. So it's going back to like, to that version of you.

Speaker 3 For me, I always go back to 12-year-old Rusty, who was my nickname when I was a little kid, who was like trying to figure out how to make money.

Speaker 3 I was like begging my parents to like buy these different business opportunities for me.

Speaker 3 Like, I was trying to like, like, that's the, that's the person I'm speaking to and I'm writing is that, is 12-year-old Russell, like 12-year-old me, right?

Speaker 3 That's who, that's who I always try to write to. And I think that if you, if you make that shift here, that's what's going to grab the right people.

Speaker 3 And then I would also think about that same from the image, because the image of you is great, but it's like,

Speaker 3 but it's like, we got to, like, what's the imagery that's going to

Speaker 3 on the page that's, that's going to make them curious, but also like, more so, like, it's speaking towards like getting out of pain.

Speaker 3 So I don't know if there's a picture of you with a client or a picture of you doing something, you know, something that kind of shows that more so, where it's like the picture and the headliner both are both pulling somebody in for like the end result of what they're trying to do.

Speaker 3 You know what I mean?

Speaker 9 Yeah, gotcha. Gotcha.
And do you think it's important? Do I need to focus on like, I have the, you know, I have gut health, I have hormone balance and anxiety.

Speaker 9 Do I need to focus just on one area and just promote that? Or is it okay to?

Speaker 3 Not necessarily. Cause like,

Speaker 3 I mean,

Speaker 3 because a lot of people don't know what that is until, you know, in the training, I think it's in the webinar.

Speaker 3 I'm sure it's great to do those things, but I don't think I would do it so much on the front end. Okay.
Cause people probably, I mean.

Speaker 3 Most people aren't problem aware enough to know that they have gut health issues, you know what I mean?

Speaker 9 Right. Yeah, that's true.

Speaker 3 Like, I didn't know until I started getting my blood test. I was like 10 years into like biohacking.
I was like, oh my gosh, I had no idea I had gut issues. You you know? Yeah.

Speaker 3 Somebody, they may have heard of it or whatever,

Speaker 3 but the masses probably don't know. They just know that, like, I feel like I'm called to do something bigger and I can't.
Like, I'm, I'm stressed. I'm overwhelming tired.

Speaker 3 Like, I don't have enough energy. Like, the words that would have gotten me back in the day was just like, you know, do you, do you, do you put all your energy into work?

Speaker 3 And by the time you get home, you got nothing left for your wife and kids. Right.
I'd be like, ooh, yep, that's me. Because that was my thing.
That was my pain point, you know. Right.

Speaker 3 And I don't know what it was. And if someone told me it was gut health, I'd be like, what are you talking about? Like, this is nothing to do, you know?

Speaker 3 But if you, but we have more time together in a presentation, then you explain them like, oh, wow, that actually is really interesting.

Speaker 3 You know what I mean?

Speaker 5 Yeah. So, really cool.

Speaker 3 You may even like try doing a little survey to your audience and, you know, to your list and just even asking them, like, what's the number one reason why,

Speaker 3 you know,

Speaker 3 or you know, try to get their words, like, like what it is. Like, again, you just heard my words, it would have been like that.
Like, I'm, I'm this, I'm a, I'm an entrepreneur. I'm, I'm aggressive.

Speaker 3 You You know, I have all my energy at home at the office. And my time I get home at the end of the day, I've got no energy.
And I just feel, I just feel like

Speaker 3 I have nothing left. My wife and kids are the most important part.

Speaker 3 Like, that would be my language, but I'd almost like try to figure out a way to interview some of your audience against something just to hear the way they say it. Right.

Speaker 3 That's how, that's how most of my best ideas come from or headlines is like, I hear someone in my audience say something. I'm like, oh, that's what's going on there.

Speaker 3 That's like, okay, let me grab that and plug it in.

Speaker 9 You know, gotcha. Gotcha.

Speaker 3 Messaging.

Speaker 5 Awesome. I will work on that.

Speaker 3 That's about it. Because like with a webinar, it's just the hook on the landing page.
That's, that's all it is.

Speaker 3 And so I would even test three or four, you know, click function, you can set up split tests really easily, except same page, just three or four different headlines, and just and just keep trying till you find the winner that gets the hook and then double down on that.

Speaker 9 I will do that. I appreciate that, man.
You're awesome. Hey, I hope your biceps are doing better.

Speaker 5 They look like they're doing better.

Speaker 3 They're doing good.

Speaker 3 I've got all my functional medicine stuff. I'm squeezing my ball, my

Speaker 3 rubber walls to keep blood flowing in my arms. I did acupuncture yesterday.
I did PT yesterday, and I ice bathed just my arms yesterday and peptides. I'm doing it.
Yeah.

Speaker 3 I'm not recording all the stuff you're doing. I love it.
But yeah, cool.

Speaker 3 I can almost extend my arms all the way. I'm getting

Speaker 3 feeling fast. So good, good.

Speaker 9 Glad that's happening for you. And I appreciate you, Russell.
Thank you.

Speaker 3 All right. Thank you.

Speaker 5 All right. Did all you guys get something cool from that?

Speaker 3 Hopefully, I want to go deep on that because, like,

Speaker 3 yes, it's true for Tony, but it's true for all of us.

Speaker 3 Like, those are the things that's like universal that most people miss because we're always speaking to ourselves versus like us five years ago when we were in pain, who we're trying to serve, you know.

Speaker 5 Perfect. All right.

Speaker 4 Next, we have Sarah.

Speaker 7 welcome hi russell hi jesse what's up sarah great see you again good uh happy to see you i have a question it's more a mindset question actually um i wanted i've realized for example that uh sometimes i complicate things and when i find uh

Speaker 7 answers even of course in your contents but um

Speaker 7 when i have a takeaway then i realize what i was doing was very complicated much more than it should have been. So, for example, here,

Speaker 7 see, I mixed things and a thing, and I realized that it can be caused to fear.

Speaker 7 And when I'm in a beautiful state, I have more clarity, and then I can see what's the problem. So, for example, I've realized here the one thing was I was afraid to

Speaker 7 get some no's and to get rejection.

Speaker 7 So, for example, I realized that if I stop seeking yeses, but

Speaker 7 taking the 1% yes, so the 99%

Speaker 7 no's, this would be better. Then I realized what I have to do, and I have to go seek the no's, for example, on the webinar,

Speaker 7 60 seconds

Speaker 7 perfect webinar. on the media and everything.
Okay, so I was wondering, do you have any tips about

Speaker 7 how to

Speaker 7 not be so afraid, how to go further, how to keep

Speaker 7 the mindset? Because from what you do or from what you've seen, what are the things that help to realize we're not doing the things properly and we complicate even though we think we don't?

Speaker 7 Do you have any tips on that?

Speaker 3 Yeah, I'm trying to think the best way to, you know, it's,

Speaker 3 I think what one thing that a lot of people do that complicates stuff is that they

Speaker 3 want to know the entire journey before they're willing to start, right?

Speaker 3 Um, and it's interesting because if you think about,

Speaker 3 you know, spiritually, like God in any faith, doesn't matter which one, they always talk about faith, right? Like you have to have faith. It's like, we don't know the beginning from the end.

Speaker 3 All we know is we know the next step and God gives us that. And then we, it's like, and most of us like freak out, but what's the plan?

Speaker 5 What's the it's just like, have faith.

Speaker 3 Do you have faith in me? If so, just do the next step. Just the next step.

Speaker 3 I see that a lot of times people that come to my world is they'll go through and they'll, they'll go through, they'll read my entire book, and then they'll go through the OFA training, and then they'll go to Funnel Hacking Live and they go through all this stuff because they're waiting to understand it all before they're going to get started.

Speaker 3 And

Speaker 3 that's, that's usually the problem because it's like, it's complicated. It gets more complicated, you know?

Speaker 3 And if you haven't built the first thing, then it's like you didn't do the things in place for,

Speaker 3 you know, to have something to, so like people are trying to figure out marketing and copywriting for the products like well, let's just focus on creating the product first and then and then we'll solve that but like oh, but I need to know how and it's like and so I think it really comes back to like when you pick a mentor it's like having faith in them that they know the path and then okay I have faith therefore I'm just gonna do the first thing they told me and I look at like and we've had a lot of super successful people come to our world but one of my favorites were Brandon and Kaylin Poland and they came in built lady boss launched it got appointed to doing like 30 million bucks a year and I remember they were speaking at funnel hacking live and they told their story.

Speaker 3 They're like, yeah, we came in and we bought Russell's course and

Speaker 3 we just followed it and it did everything, you know, told us everything to do. So after the event got done, all these people ran up to him.
They're like, what was the course you bought?

Speaker 5 What was the course?

Speaker 3 I'm going to go buy that course. And they're like, it's the funnel hacks course.
And they're like, oh, I have that course.

Speaker 3 And then Brandon was like, it's like, so I was asking him like, well, did you go through? Like, well, yeah, I went through it all, but then, you know, but I got done with it.

Speaker 3 And then I didn't really know what to do. I was kind of overwhelmed.
And

Speaker 3 Brandon's like, you watched the whole course and you didn't have, like, he's like, when we watched, this is what we did. He's like, we pushed play and and we start playing.

Speaker 3 And as soon as Russell said, do something, we paused it and we stopped everything and we went and just do that thing. And then we came back and then we pushed play again.

Speaker 3 And then when we pause it again, then go do that. And he's like, sometimes it would take us four or five days before we finish the task.
And then we come back.

Speaker 3 And sometimes, you know, we get done in 30 minutes. But like, he's like, we never knew the end.
We just had faith in Russell.

Speaker 3 Therefore, we just, again, Caitlin was one that came to the hashtag, like, do what Russell says. And people started all using it.
It's like, just do what Russell says.

Speaker 3 Like, just let's have faith in this. Just trust the process and just do the first step.
And don't do step two or think about step two or even look into

Speaker 3 because that's the problem. And then you get into that whole overwhelm and things like that, you know? And so if nothing else, that's what I'd recommend.
Even if, you know,

Speaker 3 I mean, honestly, I would go back to day one of OFA and then just do day one. And don't think about the traffic yet.
Don't think about the reels. Don't think about the copyright.

Speaker 3 Just think about the day one and then do that. You know what I mean? I think that's, I think that's the

Speaker 3 biggest thing. So,

Speaker 3 because yeah, there's a lot in this business and it compounds and it never ends. And like, even today, I mean, I've been in this 25 years now.
I still learn new things and more ideas.

Speaker 3 And it's tough because like I get excited, I want to share them. And everyone's like, ah, but, but, but it's like, you got to look at like the path for you.
It's like, here's the path.

Speaker 3 And there's going to be all these shiny objects and these ideas and things coming. It's like, I'm only going to focus on the thing that I need right now, which is this piece, right?

Speaker 3 Like, okay, let's say you're an offer creation. I'm only going to focus on creating offer.

Speaker 3 I'm not going to listen to anything else. Shiny objects are coming.
Russell's talking about this. A lot of people are in live.

Speaker 3 Like, I'm just ignore everything unless it's related to the one piece I'm working on now. Then that piece is done.
Okay, next step is now this. Okay, now I'll listen to things about that.

Speaker 3 And that's, it's like how you have have to kind of segment and prioritize. Does that make sense? Does that help a little bit?

Speaker 13 Yeah, yeah.

Speaker 7 I have to prioritize on the presentation for now and not leave it until it's really perfectly done because I'm a teacher. I've been a teacher and a trainer, instructor, so I can speak easily.

Speaker 7 So, but this is not the same. This is not selling.
And this is not exactly the same. So I've realized that the more I do it, and I realize there are a lot of things I didn't do actually.

Speaker 7 So yeah, I'm going to do that and stay on the presentation.

Speaker 3 And then just think, like, you'll get better at it. Like, I look at my presentations from a year ago or five years ago, 10 years ago.
I'm like, oh my gosh.

Speaker 5 Yeah, actually, I've realized I do it every week.

Speaker 7 For I've done it for 10

Speaker 7 weeks in a row. I've switched things and now it's better and better.
But I've realized that actually, before I go for selling, I'm a bit afraid.

Speaker 7 And that

Speaker 7 either people

Speaker 7 couldn't afford it and

Speaker 7 I would be sad they couldn't afford it or and they would be frustrated. Either they would say no.
So I've just identified this and I'm doing it again and again. And I've just settled a

Speaker 7 52

Speaker 7 weeks challenge. So I have to do it every week, just like posting every day.
And it's easier when I do that because the challenge is just I do it and I improve it.

Speaker 7 And even if it's not perfect, I show it anyway, and some people can buy on the way. So, this is helping me when I give myself a challenge, actually.

Speaker 3 Yeah, very cool.

Speaker 7 Thank you so much for everything.

Speaker 3 Yeah, no worries. Thank you.
I love your doodles.

Speaker 5 Thank you.

Speaker 4 Okay, awesome. Next up, we have Karen.

Speaker 5 Hey, Karen.

Speaker 4 Hi, Russell.

Speaker 16 Nice to meet you. I can't believe I'm talking to you for my.

Speaker 8 I mean, I've known you like for the last 20 years. So it's like, I cannot believe this.
So

Speaker 8 excited.

Speaker 17 So I just wanted to ask you, because

Speaker 15 my product, like my profession is, I'm a professional hypnotherapist, right?

Speaker 8 So the advantage of my type of therapy is that it's like very effective.

Speaker 18 like in six sections you get you know you don't have claustrophobia or the fear of this or overthinking or whatever it you know it's very very effective so my worry is that um when i when i offer these products i cannot make it as personalized for for this results like

Speaker 15 you know what i mean because i i i specifically work like when i work one-to-one i i work with the like the inner the inner talk like their own words.

Speaker 18 And that's actually what I work with them.

Speaker 8 So that's why it's so effective.

Speaker 10 So it comes a point that I know, you know, I can have a training.

Speaker 17 I, you know, I read the book, the expert book with the structure, not too much detail on the master class and everything.

Speaker 14 But there comes a point that, you know,

Speaker 14 I need it to be more personalized.

Speaker 8 So

Speaker 12 people really, really get these results.

Speaker 8 We're talking about deep, deep subconscious. you know, subjects.

Speaker 14 So that's, you know, what would you recommend?

Speaker 15 How to personalize like

Speaker 12 my products differently from like the rest of the therapy or

Speaker 3 yeah, you know, and right now, are you doing, do you have a clinic? Are you doing like one-on-ones with people like that or do you virtually?

Speaker 16 I am doing one-to-one and it's it's mind-blowing.

Speaker 18 It's it's literally because I've been doing coaching for a lot of years, but when I integrated the hypnosis, it was like unbelievable.

Speaker 5 Unbelievable.

Speaker 3 That's really cool. Yeah.

Speaker 3 What do you charge for the for the one-on-one stuff?

Speaker 15 $120

Speaker 10 the session.

Speaker 3 What? You got to raise your prices.

Speaker 5 Oh no.

Speaker 10 And I still think, you know, yeah, I should.

Speaker 12 I mean, because it's really, really, really effective, right?

Speaker 8 So, so the thing is, that's, and obviously it's maybe a limited belief.

Speaker 19 I don't know if it's because like my

Speaker 14 community or most of my community, it's

Speaker 18 they're they're Spanish speaking.

Speaker 15 Mostly they come from Venezuela.

Speaker 8 So I don't know.

Speaker 18 There's something about the Latin culture, like it's like a mindset, like

Speaker 8 they don't have that shit, like the tip to invest like on mental health or whatever.

Speaker 8 So

Speaker 12 I mean, people have told me like, what?

Speaker 10 $120? Like, that's super expensive.

Speaker 5 Like,

Speaker 18 literally. So

Speaker 14 maybe that's.

Speaker 10 the audience that I'm attracting.

Speaker 8 So

Speaker 3 yeah, I'll say a couple of things.

Speaker 3 Number one, it's it's a belief that you have that's attracting those people because okay like my my my parents are like you charge a hundred thousand dollars a day for coaching I'm like yeah they're like that's more people make in a year I'm like well some people but some people make a lot more than that so they'll pay me that and they're like so like it's just it's just it's an audience thing but you attract the audience that you believe you're worthy of and so that's part of is you're you're attracting $120 an hour people which is fine you can help them but also like understand that like the skill set you have is worth a lot to the right people right um and so for me me it's it's tough because i'm the same way like we have really i i feel similar like if i was actually come to your house and build the funnel i'd be way more like we could i could guarantee your success if i could build your funnel for you i just fly out there film it all like it would be amazing i know 100 success rate like you have with your clients right but i can't do that because it'll it'll you know it's just hard over time and so and so for me it's like i think about that with my business too it's like okay the best thing i could do is this but that's hard to do like what's what are other versions of it that i can that i can make maybe not gonna be the best but it's gonna help people a different level and then maybe it helps them you know get to the next level.

Speaker 3 So for me, it was like, that's why I wrote my books initially.

Speaker 3 The dot-com secrets book was like, because I used to do events teaching everything in dot-com secrets, and we charge $5,000 to $25,000 for these events, right?

Speaker 3 And like, all these people needed, couldn't come. And I'm like, ah.
So I'm like, I'll make a book and then people can't come. Cool.
Here's the book. Read that.

Speaker 3 And they'll give you the same frameworks, right? So it gave it, it gave to the people. And it made me feel good.

Speaker 3 Cause I'm like, okay, even if, even if I can't, you know, I can't serve everybody that maybe can't afford, at least I have something that they can go. And if they do it, then

Speaker 3 they'll be more qualified.

Speaker 3 But the second thing is,

Speaker 3 so I'm friends with a lot of hypnotherapists. I love what you do and the profession and everything.
One of my old inner circle members was one, and

Speaker 3 he has like an app that has a bunch of hypnotherapy stuff. But then what he started doing was like custom tracks.
And so I think I paid him $8,000.

Speaker 3 And I just sent him like, here's all the things I'm struggling with. And then he just recorded a couple of custom tracks for me, like

Speaker 3 a nighttime one, a morning one, one I listened to before, you know. And then I have them.
I listen to them over and they're my own and they're awesome.

Speaker 3 And like um you know it's like if i was you'd look at the levels okay like all right people that can't afford whatever all right we're gonna have a hundred twenty hundred dollar a month thing where they have online recordings it's not gonna be as good but like if they're dealing with stress here's a stress one deal anxiety here's an anxiety one here and like it's it's not not as good as coming to you directly but like it's gonna it's gonna hit a lot of the core things that they can they can struggle with right and then from there you're like okay from these people anyone who wants a custom track um i'll do a custom reading the whole thing and now but it's gonna cost you five grand or eight grand or whatever that thing might be, right?

Speaker 3 And most people can't afford it, but but there will always be a segment of people that can't afford it, right? And so, those people who can will upgrade that, and then you have custom track.

Speaker 3 And it's like NAFTA.

Speaker 3 And now, if you want to work one-on-one with me, now you're now you're positioning yourself differently, where it's like it's $100 a month to listen to me, you know, five grand for a custom version.

Speaker 3 I mean, if you want to work one-on-one with me, cool, it's $10,000 or $25, you know, whatever. And that gives you the positioning now to not charge $120 an hour, but a lot more.
Does that make sense?

Speaker 12 Yeah, yeah, like, like, there's a,

Speaker 5 I don't know how to say it in English, hierarchy right yep

Speaker 8 of different steps that people could take so maybe someone that cannot pay something at least they get some kind of product for them right and then it goes like so yeah so they they what you're telling me basically is to have more options for them and the the custom track i have thought about it the thing obviously i i have to investigate or whatever but i would love to have for example like uh you know they get into the into the funnel or whatever, and they have like a questionnaire with different stuff

Speaker 17 about, you know, the same kind of questionnaires I give to my clients individually.

Speaker 14 And from that, I take and I do the

Speaker 18 custom track.

Speaker 3 So that's the way that, so the guy's name is Joseph McClendon. You can look him up.
Oh, yeah, I know him. Yeah.
So Joseph, I basically have the intake form. I filled it out.

Speaker 3 He went and recorded them and then sent me the audios. And then Joseph also does it for people's coaching programs.
So, my friend Natasha Hazlett,

Speaker 3 she paid him to make a whole bunch of custom tracks for her audience who are entrepreneurs who struggle with whatever.

Speaker 3 And it's part of her, part of her offer, that is like, you also get these hypnosis tracks from Joseph McClendon that changed my life, you listen to.

Speaker 3 And I don't know what she paid to have him do that, but you know, again, you could license that. Like, you can go custom tracks for people's programs and things like that.

Speaker 3 And there's a lot of really cool

Speaker 3 things you can do with your skill set. You know, they're very, very valuable.

Speaker 5 Yeah.

Speaker 12 Okay. Thank you.

Speaker 12 Uh, and about the presentation, because I'm, I went like literally handwritten slide by slide with your book for the presentation.

Speaker 14 So, do you have any?

Speaker 8 Uh, I think you might, I think, because I did all this Russell by myself last year.

Speaker 18 I don't know how I did it.

Speaker 15 I did a funnel and everything, and I got a major, major burnout.

Speaker 18 It was bad.

Speaker 15 I literally had to stop for two months, and now, you know, now I'm back.

Speaker 18 I read the book, So it like everything, you know, went in.

Speaker 5 And

Speaker 8 so, so, what do you recommend

Speaker 14 for the presentation?

Speaker 8 Do you have like any like a structured presentation already made or or just well yeah?

Speaker 3 If you've, I mean, if you've read Expert Secrets or seen the perfect webinar, that's that's the structure of it, you know. Um, but one thing you could do unique, one of my, do you know Telman Knutson?

Speaker 5 No.

Speaker 3 He's a he's a hypnosis friend of mine too. And I don't know if he still runs it, but like 10 years, man, maybe longer, 15 years ago, he did a webinar, but he positioned it differently.

Speaker 3 He positioned it as like come in for a free hypnosis session. And so you register, it was an auto webinar.

Speaker 3 You show up and it was telling me, he's like, hey, I'm Tellman, and you know, we're going to do the session for you.

Speaker 3 And then he, he has everyone on this auto webinar sit back and, you know, do the thing. And he did a hypnosis session with the, for the webinar.
It was like the coolest thing ever.

Speaker 3 But he's using the same structure. Like, if you look at like the psychology of the perfect webinar, right?

Speaker 3 It's, it's like, it's breaking false beliefs, which is similar to what you're doing in hypnosis, right?

Speaker 3 You are literally going down, rewriting, so it's the same thing, and you can do it in a really cool way where it's like

Speaker 3 you show up with whatever phobia or problem or thing you're struggling with, and then sit back, put some music, I'm gonna do this session.

Speaker 3 In a session, you can help break what's their internal false belief, external false belief, you know, about the thing, and like help them overcome that.

Speaker 3 And then they come out of the hypnosis, and it's like, all right, that's that's what we do. And like, and then from there, it's a really easy transition.

Speaker 3 Like, I have a special offer if you want, you know, oh, really?

Speaker 8 Like, like, just do this session.

Speaker 12 Like, I usually do it with a group and then go with a special offer.

Speaker 5 Yeah. Because you're, because, think about it.

Speaker 14 It's, it's kind of think about it.

Speaker 3 Like, obviously, like, the perfect webinar is a framework, right? And you see the way I execute art, which is like slides, that's how my brain works. But,

Speaker 3 you know, I have other friends who don't do slides, they just sit in the whiteboard and they doodle the whole thing. And they know the framework and they just doodle it, right? You do the same thing.

Speaker 3 Just it's just in the framework of hypnosis, right? Like, you're, it's the same thing. Like, you gotta, I probably tell your origin story before the hypnosis.

Speaker 3 They have that, that build out, and they never do sessions. Like, okay, what's the vehicle internal, external?

Speaker 3 But you're doing the hypnosis to help them break through those elements, and then they get to experience it with you.

Speaker 3 It's so experiential. Like, I'm jealous.
Like, it's a better, I think. The webinars where somebody's experiencing something usually

Speaker 3 do so good. It's just hard in the marketing world to be like, Let me experience, you know, my closest thing is like, let me do a demo of click-trones, and they're kind of experiencing with me.

Speaker 3 Whereas you're like taking them through a session,

Speaker 3 like they're experiencing.

Speaker 3 You have people by end crying, having breakthroughs, all sorts of stuff. And it's like, do you want to to keep doing this? Like, yeah, like, give me more, you know? It's really powerful.

Speaker 12 So, but, but would you, because I'm now confused.

Speaker 8 So, would you do like the like the hypnotherapy session, like, to get down those dominoes, like, Paul's belief about hypnosis or hypnotherapy?

Speaker 3 Not about hypnosis so much as much as anxiety, for example.

Speaker 3 Yeah, because so most of your clients, are they coming in for anxiety or is it a whole bunch of things?

Speaker 16 That's the thing. It's, I mean, it's a whole bunch of things.

Speaker 8 But, but i've come to realize that people usually call these blocks or whatever the first thing that manifests is anxiety and stress you know okay people know something's wrong is either anxiety or stress or because they're like they cannot do something like they want to but they can't so i would do something like the web like hey get like uh come in for a free a free um

Speaker 3 group hypnosis suggestion to help you overcome whatever's causing you anxiety or stress in your life, right?

Speaker 3 And then then I would start with like telling the origin story about how you became hypnotherapist and how it helped people, and then how you're able to help people overcome anxiety and stress.

Speaker 3 It's awesome. And so I'm going to show you guys how to overcome anxiety and stress through hypnosis.
So there's your origin story.

Speaker 3 And they're like, all right, everyone, and then you put them in hypnosis. And then the first thing you're going to be doing is helping them overcome anxiety and stress.

Speaker 3 Because if you do that, the vehicle is that you're using hypnosis to overcome anxiety and stress. So you're actually doing that with them and they overcome anxiety and stress, like boom,

Speaker 5 boom, fell down, right? They have the rest of the people already.

Speaker 3 Yeah, and then internal beliefs, like what are the internal beliefs they have that that's going to keep them?

Speaker 3 It's like, hey, work through those with them, you know, that, like, they could actually do this. Is going to work in the future, you know, whatever, like, boom.

Speaker 3 And then external, like, this is going to, you know, helping them.

Speaker 3 And so it's just kind of taking them through hypnosis session, knowing that, like, that's the structure of the things you're trying to do.

Speaker 3 You know what I mean?

Speaker 5 Yeah.

Speaker 12 I still have to like.

Speaker 8 Yeah, because it's a different, it's a different, totally different perspective. I never thought about that.

Speaker 3 I thought about doing that, obviously, in my trainings, which obviously it's there like every model has his own you know hypnosis thing like very specific but i never thought about the think about the offer that's just like because they just experienced a free version you're like all right when you sign up right now i've got six more sessions to go deep with anxiety and i've got three for depression i've got five for you know whatever and that's the offer they because they just experienced it once like i want to keep doing this right and it's like cool this is what the offer is for whatever they get those uh and then you can you know then after someone buys that and the upsell's like hey if you want to custom track specifically for you it's an extra three thousand dollars you know or if you want one on one for me you know

Speaker 3 but okay and for everyone missing think about this like the the web the perfect webinar is like a is like a structure it's like scaffolding but the more you can weave your art into that scaffolding the better it'll do so for you it's like like you've got such your art will weave into that tap or that your tapestry onset the framework will work perfectly you know what i mean Yes, I love it.

Speaker 3 And then it'll feel more like you and more authentic.

Speaker 3 You're not going to feel, you're not going to get stressed and overwhelmed because you're doing what you love, just knowing that these are the beats that the structure you take someone through to break the false beliefs, and then give them a great experience, and they'll be likely to buy.

Speaker 18 That's amazing.

Speaker 8 Thank you so much, Russell.

Speaker 3 No worries. When you get it done, I want to see it.
I want to, I want to be hypnotized by you.

Speaker 15 No pressure.

Speaker 3 And then look again, I don't know if Tellman still runs that webinar, but he did for years, but it was like a free hypnosis session or something.

Speaker 3 If you search for it, maybe you can find a anyway. I just remember I watched it back in the day and I was like, this is the coolest thing ever.

Speaker 3 That I'm sitting here face to face with him and he's hypnotizing me.

Speaker 4 The last name of the person was Knutson.

Speaker 3 K-N-U-D-S-E-N, I think.

Speaker 14 K-N?

Speaker 3 K-N-U-D Knudsen. S-E-N.
S-O-N, something like that.

Speaker 5 S-O-N.

Speaker 5 Newton.

Speaker 3 Knudsen.

Speaker 5 Oh, my God.

Speaker 3 Yeah, Telman Knutsen.

Speaker 8 Anyway, which is the first name?

Speaker 3 Tellman. T-E-L-L-M-A-N.

Speaker 5 T-E.

Speaker 5 Okay.

Speaker 15 I'll search for it. But

Speaker 3 go Go find a hack and see if you can find him.

Speaker 12 Yes, I will.

Speaker 8 Thank you so much, Roshel.

Speaker 5 I appreciate it.

Speaker 3 Thank you. Yeah, thank you.
Great to talk.

Speaker 4 Great, cool. Next up, we have another Tony.

Speaker 5 It's the day of Tony's.

Speaker 4 The day of Tony.

Speaker 5 Great. Okay.

Speaker 5 Yeah, another Tony. I'm also another coach.
I'm a business coach.

Speaker 5 And I've got a, just to give you some context, I've done coaching in the offline world for many years, and

Speaker 5 I'm about to launch myself into a membership group coaching program.

Speaker 5 And I've created a funnel, and it's the first I've created funnels before, so technically I'm okay with funnels, but I've never created a funnel where I'm actually going to try and sell off the page.

Speaker 5 The funnels I've done in the past are just been simple funnels where I've modeled what you've done with leads, lead funnels, things like that.

Speaker 5 So in terms of like the selling complexity, it's a big leap for me. So I'm about to show you,

Speaker 5 probably the number one expert in the world, a funnel that I've created and I'm a pretty amateur on it. So this could go horribly wrong.

Speaker 5 And I don't mean go easy on me. In fact, quite the opposite.
But just rip it away.

Speaker 5 To give you the context, right?

Speaker 5 This is the first time I've done a funnel of this. for me, this level of complexity.
So is it okay if I share my funnel? And

Speaker 5 kind of of just get the quick overview, you know, from the experienced eye that you have.

Speaker 5 For sure.

Speaker 5 Okay.

Speaker 5 So, this is my above the fold.

Speaker 5 And

Speaker 5 my membership is called Goals Accountability.

Speaker 5 For context, I'm an expert in

Speaker 5 transformation for corporates and

Speaker 5 project management, program management, and delivering large change management type things. And what I'm offering is to do that, similar, but for

Speaker 5 solo entrepreneurs or smaller

Speaker 5 businesses.

Speaker 5 So the same skills and the same frameworks, but instead of applying them to people who can afford consultancies and consultants like me, I'm looking to sell it into

Speaker 5 a group program for a fraction of the cost that they would normally, well, they wouldn't even be able to afford it or contemplate it normally. Yeah.

Speaker 5 If that makes sense. Yep.

Speaker 3 Okay. And so this is going for our entrepreneurs.

Speaker 3 Now, are you, okay, so this page, are you pushing them from here to a webinar or going from here to the order form or sales page? Where's the

Speaker 5 yeah,

Speaker 5 it's a good question. So I'm hoping that they'll join just from this page.

Speaker 3 Okay, what's the price point?

Speaker 5 So I take you through all of the funnel before I get to the price point at the bottom.

Speaker 5 And that's a question in itself. Like,

Speaker 5 is that a good way to do it?

Speaker 5 And the price point, in answer to your question, is for the first 50 members, $47 per month.

Speaker 3 I like most of the sales page, but the top above the fold was the thing that

Speaker 3 this feels like a squeeze pager is getting opt-in versus like...

Speaker 3 like a sales page, you know what I mean?

Speaker 3 Like, I think we need above the fold, you need a a video of you selling it. You know what I mean? Cause because

Speaker 3 like it's missing, it's missing that piece of like a video of you actually presenting it and selling it.

Speaker 5 Okay, yeah, well, that's uh that's easily fixed. Uh, well, you know,

Speaker 5 yeah. So you think instead of having this

Speaker 5 just a static picture of, I would have a video there?

Speaker 5 Yep.

Speaker 3 Yeah, no, I would I would actually, if it was me, I would do, I would do a headline across the top, video down below, and then and then, actually, let me see. I think I have a better one to show you.

Speaker 3 I don't think they split tests and trying to beat my control because I think my control is always the best looking one.

Speaker 5 When we get to it, that's another question really is

Speaker 5 what to split test against,

Speaker 5 like what to vary on the split test.

Speaker 3 As I'm doing this, split testing stuff.

Speaker 3 One of the mistakes people do when they do split testing is they're trying to split test like five things at a a time or all sorts of stuff. We only split test a couple things.

Speaker 3 Like we'll split test pricing sometimes if we're not quite sure. Split test headlines.
Usually I don't think we split tests is really like above the fold or like

Speaker 3 pricing. We only split test one thing at a time.

Speaker 3 Yeah. Biggest mistake.
I see my team always slips back to test three things. They're like, oh, this one won.
I'm like, you tested three things. We don't actually know which one.

Speaker 5 Yeah, yeah, yeah, that makes sense.

Speaker 3 Which one was the which one was the winner, you know?

Speaker 5 Well, over time, I'll say

Speaker 5 I've got a lot of of testing to do on the price.

Speaker 5 But for now, I just want to get people in. So I'm just really going to test one thing above the fold.

Speaker 5 Yeah.

Speaker 3 I would just test two different headlines typically initially.

Speaker 5 There's a lot of different headlines that I've got that I could use here.

Speaker 5 You know, pain related and

Speaker 5 benefit related and you know different different angles on it. So

Speaker 5 there's plenty of things to try there before I go further down into the funnel.

Speaker 3 So let me see. I'm going to take over.
I'm going to show my desktop real quick if that's cool.

Speaker 5 Sure.

Speaker 3 Are you able to see my screen?

Speaker 5 Yeah, I can see it now.

Speaker 3 Okay. This is the old page.
The video is not loading, but basically, if you look at mine, it's like there's a headline right here.

Speaker 3 And then there's the sales video usually,

Speaker 3 which is right here. And then there's like the call to action right below it.

Speaker 3 like that would be the structure i would do what's the what's the url years again

Speaker 5 goalsaccountability.com

Speaker 3 yeah because down below the fold, like all this down here, I think looks great. It's it's like the context before I get to seeing everything about the offer is what's missing.

Speaker 3 Cause it's going directly from right here. I feel like retired, the goals, goals change, join.
But I haven't been sold yet.

Speaker 3 I don't know the story, the backstory, the reason, like all those kind of things is what

Speaker 3 is what I'm missing up front. You know, like, it's just like putting in.

Speaker 3 a perfect like a smaller version of the perfect webinar in there but like that's that's the piece that i think it's really missing It's like just a video.

Speaker 3 Like, look at any of my page, almost all my pages, there's a video above the fold doing the heavy lifting. And then down below is like, here's all the stuff you're going to get.

Speaker 3 It's kind of focused more on the actual offer, right? But there's always that video up above first.

Speaker 3 It's like, pitch them on the idea, the concept, why it's important, like why they should work with me, like that, that kind of part, you know?

Speaker 5 Yeah. Okay.
Well, that was exactly my question. You know, what, what am I really emphasizing in the video? I guess is the

Speaker 5 problems they've got and the solutions that I can can offer, yeah.

Speaker 3 Have you had a chance to go through the perfect webinar at all yet?

Speaker 5 Yeah, I've gone through it, it's great. I've looked at maybe doing a video around the five-minute perfect webinar, or like I

Speaker 5 don't think, me being such an expert, obviously, that I want to put a video on here for an hour. I was thinking maybe like a 10-minute video or something like that, at most, maybe even less.

Speaker 3 Yeah, if you notice most of my on sales page, I this there, and this one's this one's two minutes, this one's

Speaker 3 how long's this one?

Speaker 3 I was sitting, um, yeah, but yeah, three to three to five minutes is probably the right

Speaker 5 timeline.

Speaker 5 I've I've got some videos already that I've done for

Speaker 5 about to promote this page via YouTube ads. Um, so I've created a lot of well, not a lot, but you know, some variations of scripts and videos that could could work.

Speaker 5 Um, so what I could do is launch it with a video, or I might just create a new one over the weekend and then split test different videos over the course of the next few weeks.

Speaker 5 Would that be a good way to approach it?

Speaker 3 Even if videos or even just different headlines, like yeah, because for me, like it's harder to make videos than it's headlines.

Speaker 3 So, usually I had our user, like I make my best version of the video, and then my team will split test headlines.

Speaker 3 But sometimes they'll find is like my video, like one of the headlines will be the same hook that's in the video, and they'll split test two or three and eventually come back, like, oh, this headline is actually way better than the first one.

Speaker 3 And then I'll re-record the video because, like, I'd rather like find out the right hook in a simpler way than me making five to her videos. You know what I mean?

Speaker 3 It's easier to test five different headlines, and then from there, be like, okay, that's the right hook. Now let's go back and double down on making the video.
You know what I mean?

Speaker 5 Yeah, that makes complete sense. Well, I'm a little bit confused, Russell.
Not

Speaker 5 only because I'm kind of new to this, as you gather. So the headlines I've got are

Speaker 5 there, but they're not big enough and they're not explanatory enough from what you were saying.

Speaker 5 But the thing that's confusing me is:

Speaker 3 are you putting the video above the call to action so they see headline video then call to action and is all of that going above the fold or is the call to action just it is okay yep all that my initial above the fold i try to have headline video uh button and then under that then we start going then then all the the rest of the stuff yeah so it's it'll be it'll push things down a little bit i think

Speaker 3 headline video and then yeah the button down below there so i i could have a lot of the

Speaker 5 are you saying that the text on the right right-hand side here is can be used, but I want a bigger headline over and above it all.

Speaker 3 Yeah, yeah, similar to this where the headline's big across the thing.

Speaker 5 Right.

Speaker 3 It says watch presentation. Usually there's a video.
The video's not loading right here. And then there's my call to action down there.
So like all that's all that's above the fold for me.

Speaker 5 Okay.

Speaker 3 Yeah. And

Speaker 3 usually the goal of the headline is to get them to watch the video. You know what I mean? So thinking about that lens of just like the headlines aren't going to be selling.

Speaker 3 The headlines like, hey, do you want to find out, you know, like

Speaker 3 companies in corporate America pay me $80,000 a year to help their team set these goals. Find out how you can get it now.

Speaker 3 You know, how it's, you know, find out how to watch a short video now to find out how to access this for, you know, something like that. Or like

Speaker 3 the unique

Speaker 3 goal setting method that

Speaker 3 X amount, you know, X people pay me whatever for, now available to people just like, you know, to people like you, you know, something like that. It like gets them like, oh, what is this?

Speaker 3 There's curiosity, and then they'll watch the video to actually find out. And then you're like, hey, my name's Tony.
I want to tell you a story.

Speaker 3 For the last 20 years, I've been blah, blah, blah, blah, blah, this kind of thing, and people paying stuff and got huge results.

Speaker 3 But my problem is, I have all these people, you know, that aren't in corporations, they can't afford it, but they want this stuff. And so I wanted to create something really cool for you.

Speaker 3 And so, because I created this great program, in fact, let me show you talk about all the things. First thing you're going to get, and most of your copies are already in here, right?

Speaker 3 You're going to get

Speaker 3 proactive accountability, which is amazing. We're going to get group coaching sessions.
You're going to get a one-on-one Kickstarter session with me, which is going to be awesome.

Speaker 3 We're going to go through the five agilities thing, unlimited support, private community site. So I'm pitching what's in the page down below, right?

Speaker 3 And all these kind of things I would go through that in the video, right?

Speaker 3 These are the tools. This is the guarantee.

Speaker 3 Yeah, the rest of this page is beautiful. I love it.

Speaker 5 I hate the way you can do this.

Speaker 5 Like my story, even better than I do it. Like way better than I do.
That's just

Speaker 3 one thing you can do. This is what one of my friends does.
This, um, he does emails for uh for clients, and he's like, every time I try emails, it doesn't sound good.

Speaker 3 So he's like, because chat GBT has got all my stuff. I get scraped everything I've ever done.
So you can like literally go to ChatGBT and just be like, um,

Speaker 3 you can be like, hey, I um, let's see, I'm gonna do it right now with you.

Speaker 3 My name is Tony, and I

Speaker 3 need a three to five minute VSL script to sell my new membership site. You can see all of the benefits of joining the page.

Speaker 3 Can you write it as if you were Russell Brunson and I just

Speaker 3 hired you?

Speaker 3 Please use his perfect webinar.

Speaker 3 webinar framework. Like, it's crazy.
I don't know.

Speaker 5 I've become obsessed with this lately.

Speaker 3 Yeah. So you do do that and it'll like, it'll write you one that's pretty dang good.
And you come back like, here's my story about corporate America.

Speaker 3 Can you rewrite this as if you're Russell or rewrite this as if you're Dan Kennedy or write this as if you're whatever? And then like,

Speaker 5 yeah. So here it is.

Speaker 3 What if I told you in the next 30 days, you can accomplish more than most people do all year, not by working harder, but by finally having someone holding you accountable, holding you accountable every single step of the way.

Speaker 3 Hey, my name is Tony. And just a few years ago, I was drowning in half-finished goals, abandoned morning routines in a graveyard of journals that started strong and ended.

Speaker 3 This is actually really good. And it started strong.
It ended on day five.

Speaker 3 I didn't have motivation i had accountability problems and once and once i saw that everything changed that's why i created the goals accountability method

Speaker 3 here's the secret framework secret number one secret number two like there's that value isn't that awesome so

Speaker 5 yeah

Speaker 5 anyway yeah that's that's really cool

Speaker 3 so you all have my permission to use chat gpt to rewrite as if you're me if that helped

Speaker 5 Well, you know, I've been using ChatGP more and more, and it seems to get better and better every day almost.

Speaker 5 it's like crazy, really. Um, so you have to get better and better at what you're asking and how you're asking, and go deeper and deeper and deeper.
And the deeper you go, like the more,

Speaker 5 yeah, the better it gets. It's just phenomenal.

Speaker 3 The other thing I do all the time is I get, I used to say, like, I take videos of people I like, I trend, I have, I get it transcribed, uploaded there.

Speaker 3 I'm like, I love the structures, walk me through what's the framework that they use. I was like, hey, rewrite a video of me.
Here's my offer.

Speaker 3 I want to put it through the same framework that they just use in that video. And it's like, I'm like, sweet.
I got a script to go. And like, it's just insane.
It's how fast we can get things done now

Speaker 5 at the end of the day it's all fantastic but you can't be talking to the real russell so i appreciate it well thank you i'm still valuable for a little bit longer until ai still

Speaker 5 yeah no that's been that's been great thanks very much awesome thanks to

Speaker 4 jess we have time for one more i think i i think we do uh susan uh i'm i'm I know you wrote out your question. If I can sum it up like super fast so Russell can just hop in.

Speaker 4 It's basically she's purchased a lot of things over the years.

Speaker 4 Some things held her back, but she's ready to get going now. Where should she start? Should it be One Funnel Away?

Speaker 4 Should it be some of the Prime Mover coaching she's purchased, some other people's programs? Where does she begin after having that long pause?

Speaker 3 Great question.

Speaker 3 So what I would do is the new One Funnel Away we just rolled out like a couple weeks ago that you guys are in. You already have access to it.
It's great. It is the best like beginning step by step.

Speaker 3 It goes through all the core things to get everything set up.

Speaker 3 And then obviously, we have programs and stuff that can go deeper on any of the parts, but it's like the best A to Z we have in 30 days, 100%.

Speaker 3 Yeah.

Speaker 13 Okay. So will I lose the other things that I've purchased if I don't access them for like, say, a year working on this other

Speaker 13 stuff?

Speaker 3 I.

Speaker 13 Which thing you can do.

Speaker 13 What's that?

Speaker 3 OFA. So as long as you have an active click phones account, you have access to OFA.
It always stays in there.

Speaker 3 And any of our other programs, I'm not sure which ones you bought or invested in, but they, I mean, they should always be there.

Speaker 13 Okay.

Speaker 13 Yeah, I have done the

Speaker 13 ClickFunnels Pro,

Speaker 13 and I'm not using it.

Speaker 13 I suppose it's really silly, but

Speaker 13 I had a stroke about two and a half years ago, and it left me quite debilitated for for a while. And then I got better and have had other health problems.

Speaker 13 I'm seeing a really good neurologist now, and he's also into integrative medicine. I was so interested in these health coaches that were on today, so that was really good.

Speaker 13 I guess I'm a little fearful of getting sick again and not being able to do this stuff, but

Speaker 13 I think just getting

Speaker 13 a ball rolling for a change. I've had a lot of

Speaker 13 problems with

Speaker 13 even figuring out how to get connected. Like I couldn't get my VIP to work.

Speaker 13 But with some help, I do have that working now. And

Speaker 3 that's good.

Speaker 3 I would say I would jump into step day one of OFA and then jump on all the calls and don't go to day two till day number one's done.

Speaker 5 And then just

Speaker 13 on day eight, actually.

Speaker 3 Oh, perfect.

Speaker 13 Yeah. So I am doing everything every day.
So

Speaker 13 do you have any other advice on how to keep

Speaker 13 going when it's hard?

Speaker 3 It's hard.

Speaker 3 I would find the accountability partner or some or a friend or someone to do it with.

Speaker 3 You know, that's one of the bigger things, like having somebody else to hold you accountable. I had a,

Speaker 3 man, this is before we, before we launched ClickFunnels, I had an accountability. I met him at an event and he was like, do you want me to be my accountability partner?

Speaker 3 I'm like, sure, what does that mean? He's like, all right. And it was funny.
He was like, get your checkbook out. I'm like, what? And so he's like, write me a check for $5,000.

Speaker 3 And I'll write you a check for $5,000.

Speaker 3 And so we gave each other these checks. And he's like, all right, we're going to do a call once a week where you get each other like fired up and motivated.

Speaker 3 And he's like, and then each week we said, we're going to do it. This week I'm going to do this.
I'm going to do this. And he's like, he's like.
Each week we come back.

Speaker 3 If I don't do the thing I told you I'm going to do, cash the check. And if you know the thing you told me to do, I'm going to cash your check.

Speaker 3 And so we're like, oh, so we had these like on my desk for like two years, I had a $5,000 check from this guy named Carl, and he had one on my thing.

Speaker 3 And so, each week we get together, and it's like, Did you do the thing? He's like, I got it done.

Speaker 3 I'm like, I got my done last night at midnight because I wanted to cash the check, and I kept doing that. But it made it fun, it made it more of a game of someone else who was in it with me.

Speaker 3 Because, yeah, I mean, you know, entrepreneurship is there's peaks and valleys and all sorts of stuff. It's hard,

Speaker 3 but just having someone else in it with you helps a lot, you know.

Speaker 13 Yeah, I um

Speaker 13 I've had this idea for years and years, and um,

Speaker 13 I feel a calling to do it and

Speaker 13 I want to make a difference in the world and I think that's that's also what's keeping me back. It's so big.

Speaker 13 I started out with

Speaker 13 an idea called compassionate politics.

Speaker 13 In fact, it's on quick funnels, but I haven't used it because I thought that might be too divisive to get into politics, but I'm thinking that could be my starting point where I don't have to worry about money and all, kind of make it just to get it going.

Speaker 13 And then the one I really want to

Speaker 13 do is build compassion with passion.

Speaker 13 And that

Speaker 13 I have so many ideas going through my so many ideas for courses, so many ideas for subscriptions. And

Speaker 13 so I really need to make this work.

Speaker 5 Cool. Yeah.

Speaker 3 We'll keep going through. We're all here to support you.
The ClickFunnels community. Thank you.
All the people. And yeah, let us know what we can do along the way.

Speaker 5 Okay.

Speaker 13 I will. Thank you.

Speaker 3 Very cool. Great to meet you, Susan.
One last thing. Karen's asked how much you should charge for one-on-one.
So I'll answer that real quick and then I got to bounce off for the day.

Speaker 3 But Karen, what I would do is I would just,

Speaker 3 so you've got your existing clients. I wouldn't change the existing people that you're working with, but like for new clients, I would just start incrementally.

Speaker 3 This is going to be a belief thing for you because what I think you should charge, what you're going to want to charge is not going to be the same thing, and you're going to be, you're going to freak out.

Speaker 3 So, I would just like, I would try to like, next time you quote a price, like double it and see what happens.

Speaker 5 And double it?

Speaker 3 Okay. And then you're going to double it again.
And you're eventually going to get a spot where you're not selling sessions, you're selling packages, right?

Speaker 3 Because the easier seller, you get $5,000, you get a package, we get five calls, plus, you get the course, plus, you get other things.

Speaker 3 Anytime you're selling one-on-one hours, is when it's tough because then, because it's, it's,

Speaker 3 you know, it's like if you sell a package that they get stuff, it's not just the one-on-one time with you, then you can,

Speaker 3 you know, but I think you should be selling one-on-one for

Speaker 3 you know, five, five to ten grand eventually for a set of calls, a set of, a set of calls with external things that they, that they're also getting for sure.

Speaker 11 Okay.

Speaker 12 All right. I'll take notes.

Speaker 12 A 5,000, you say?

Speaker 3 At least if you're, I mean, if you're doing the things, you're doing custom sessions for, you know, if you're in the the custom track for five grand they want one on one it should be closer to 10, you know, so

Speaker 5 yeah.

Speaker 8 And actually, I do believe that's what's worth it.

Speaker 5 I do

Speaker 5 100%.

Speaker 3 You have something to overcome something like that, like it's definitely worth that. You have the right the right customer in the right place, 100%.

Speaker 16 Yeah.

Speaker 12 All right. Well, thank you.

Speaker 5 No worries.

Speaker 12 I needed to know that.

Speaker 3 Yeah. I'm glad we got slipped into in there.

Speaker 12 So yeah, thank you.

Speaker 3 Awesome. Well, thanks to everyone.
I had fun today. Thanks, Jesse.
It's good seeing you. I haven't seen Jesse for a while.
So it's fun hanging out with her as well.

Speaker 3 So she's always in the background serving you guys. If you knew how much Jesse's constantly, consistently doing for you guys, you'd be blown away.
So it's great to see you.

Speaker 5 Thanks for watching a little bit.

Speaker 4 It was good to see you too, Russell. Hopefully we'll do this again soon.

Speaker 3 Yep. All right.
Thanks, everybody. I'm going to bounce button.
Pass back over to Jesse.

Speaker 5 Thank you. Thanks, Russell.
Bye.

Speaker 3 Do you have a funnel, but it's not converting? The problem 99.9% of the time is that your funnel is good, but you suck at selling.

Speaker 3 If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next selling online event by going to sellingonline.com/slash podcast.

Speaker 3 That's sellingonline.com/slash podcast.