The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36

The Jack Welch Management Institute at Strayer University helps you go from I know the way to I've arrived with our top 10 ranked online MBA.

Gain skills you can learn today and apply tomorrow.

Get ready to go from make it happen to made it happen and keep striving.

Visit strayer.edu/slash Jack Welch MBA to learn more.

Strayer University is certified to operate in Virginia by Chevinus many campuses, including at 2121 15th Street North in Arlington, Virginia.

You're about to make a trade.

Which you do you listen to?

Is it get optioning those options?

Or let's do a little research.

Learn more at finra.org/slash tradesmart.

Hey, everyone, this is Russell.

Welcome back to the show.

Today, we've got a really fun QA episode with you guys for you guys today.

As you guys know, inside of One Funnel Way, every week I do a QA with all those who are going through OFA.

And the questions this week were just really good and fun.

So we covered a lot of different topics from someone who wants to sell a course but doesn't want to be the face of the course.

How do you do that?

Talked about different ways to get your headlines, working and converting if your pages aren't converting.

We talked about some really cool ways to scale like a one-on-one coaching business to a group, to a one-to-many to like, you know,

and a whole bunch of other cool things in between.

So I thought it'd be fun to share this with you guys because, you know, obviously we have I mean, tens of thousands of listeners to this podcast every single day.

And so, you know, you never know exactly what the thing is that everyone's looking for and so this episode is fun because there's probably 10 or so really unique interesting ideas and any one of these things can be a huge transformation like pivot point inside your business so i'm hoping that you'll get something of value of this from the q a show if you want to make the live q a is again just join one funnel away and the coolest thing is one funnel away is free when you're click funnels member so if you go to onefunnelaway.com go sign up and then come hang out with us it'd be a lot of fun so i appreciate you guys thanks for listening and hopefully your question gets answered during the q a show let's go

this is the russell brunson show

Well, hello, everybody.

Welcome, Russell, to the call.

Russell loves to come on on Fridays when he has the availability to talk all things expert.

So for the next hour, we're going to focus specifically on the expert track.

Should we start out with Rebecca's question?

I know I heard the question.

Do you want to restate it for folks who just jumped in and then we'll have some fun with it?

Yeah, okay.

So my question is that I have a few products that have master resale rights, and I haven't really started to promote them because I've been like confused in how to do the marketing.

I have, but not really seriously.

It's been like a starting, stopping because I feel that I don't know how to do it properly.

So, what I want to do is I don't want to be like, I don't want to create my own thing and have people going through my coaching stuff also.

So, I don't want to build an offer.

Why is that?

Why is that?

Because I feel that I want to have my, I'm not really into the coaching that much.

I want to be able to talk about it, but I don't want to be the one delivering it.

Do people know who you are?

Like your traffic guard?

You said you had a faceless page, or what's that look like right now?

Yeah, so

I went through a course in

affiliate marketing from Commission Hero Pro.

I don't know if you know who that is, but probably because he's pretty big on affiliate marketing.

So he's teaching how to build a faceless page and then you basically

drive the traffic to Clickbank.

But I found that I don't like the offers on Clickbank.

I don't really resonate with the whole

weight loss niche that much, which is what they are teaching.

And I also want to be able to build my own list for the future.

So that's why I haven't really

felt that that I want to promote those products.

I want to promote something else.

And then I found like Regan Hillier has a course that is called 10K a month that had master resale rights.

And I also have the

Roadmap to Riches, which also has master resale rights.

Okay.

With the rights you have, are you allowed to rebrand it, recustomize, all kind of stuff?

Usually they all have different rules with the organization.

No, I don't think so.

Regan is basically teaching the course.

So you

can't really, it's her face is in the course.

Yeah, but as far as like the the sales letter, the messaging, can you call it something different?

You know, things like that.

No, not the name.

The name has to stay the same.

Okay.

And I mean, I don't have to promote those products.

It's just that I don't feel that I want to create my own course at the moment.

I am seven months pregnant and I just feel that I want to free up my time, but I still want to be able to

talk about personal development and things like that.

But I I don't want to show up like be the one teaching at the moment.

Yeah, that's fine.

So what I do is I would take the product, but you've still got to make it your own.

So there's a connection.

So like, you don't have to go teach it, but like I would have like a video.

Someone comes to members are like, hey, what's up?

My name is Rebecca.

And I love this course.

I love it so much.

I bought rights to be able to offer this to you.

This is where you're going to learn about.

And that way there's a connection between the front and the back.

And then the course is there.

You don't have to re-film the course or do anything.

it's just it's there, but there's a there's the connection point, right?

Because people are buying based on you and your personality, even if you're faceless, you can still be faceless.

I had a friend who built a huge eight-figure business, um, with a fake pen name, and he didn't show a video one, like, but it's still, there's still a character, there's still, there's still a person that they're connecting with, right?

Um, so whoever that character is, I don't know what your face's name or brand is, but that whoever that character is needs to needs to have the handoff inside, right?

Because there's a sales message, they come inside, they're in the members area, and there's got to be a reason why, you know, this thing is this thing is there.

Um, and so I've done a bunch of times,

yeah.

Sorry, oh, for example, like I, uh, John Schilder's

one of my early public speaking coaches back in the day, and he's retired now.

So, I wanted people to buy his course, so I licensed it from him.

Um, and so in a sales message, just like me talk, like telling, like, this is awesome, this is why, like, John's like this trade, you know, blah, blah, blah.

I tell it, and then in the membership side, there's a video of me like, all right, you guys, you're gonna love this.

This is John stuff, it's the best, you're you know, and I'm getting all excited and pre-frame it, and but then the whole course is just John, right?

So, it's like there's that connection point where I'm telling the story about why I care about it, and then you get the members area, and there's a story about me explaining why they should care about it, you know.

And so, that's that'd be the

bridges you got a gap in there.

Does that make sense?

Yeah, I think so.

Sorry, my kids are in the background.

Um,

the house is no worries,

I understand.

Okay,

so much, thanks.

No worries, hope that helps.

All right.

Awesome.

Cool.

Well,

we also have Tony here.

Tony has his expert funnel ready to go, and he was kind of curious if you could take a look at some of the pages.

Awesome.

All right.

Thank you.

I'll share my page.

Russell, it's a pleasure.

Great to see you.

If I can get this up here for you.

So, yeah,

just a pleasure to have you look at my funnel.

And

so I'm functional medicine provider, coach,

but I don't know, just some feedback would be awesome.

So this is the webinar you're doing, right?

Correct.

And what's the webinar about?

It's about helping people, the barrier of their health, stopping them from their purpose God has given them.

So whether they're mother, father, parent, businessman, we're going to help them get healthy so they can fulfill their purpose.

Okay.

So who's your core audience?

Are they?

35 to 50.

You know, I've gotten a good mix of men and women on the calls.

We've done a live webinar for three weeks now on Thursdays.

The first week, Zoom shut down and had a problem.

And then I did StreamYard, that worked okay.

The second week, the third week, that had an issue.

So last night I did Zoom, it was smooth.

Everything worked tech-wise.

Do you have an existing audience or were you buying adsuit or how did you get people to show up for it?

I am running ads, but through my email list.

I have about 2,500 people on an email list that I've collected over the years running ads when I was with another company.

Then I switched to you guys just last month or so.

Cool.

Do you know what the conversion rate is on this page from your ads and stuff?

I just was trying to figure out how to get the pixel in there and I was talking about with Jess today.

So I don't have the ads aren't doing very well.

I'm just on a $20 a day budget right now.

And I'm trying to fine-tune them.

And again, we had some issues.

So I don't have the tracking for them yet.

Okay.

All right.

So looking at the page.

My number one thing that I feel when I see this is like,

so unlock your divine purpose, heal your body, and honor God today without feeling overwhelmed by restrictive diets, long workouts, or crazy lifestyle changes.

Like it doesn't feel specific enough for me to like,

to grab me, to be like, oh, I got to figure this out.

You know what I mean?

Because unlock your divine purpose.

So what would be, what would you say, what's the end result?

Someone goes through this training, the end result of the thing that they're going to get.

Like if it's like a tangible thing, what would that be?

So, whatever their health issue is, that's going to be gone so that they can now fulfill their purpose.

So, their health is blocking them from fulfilling whatever their purpose is, whether it's a parent, a teacher, or coach, whatever it is.

What's standing in the way health-wise?

Gotcha.

Your typical client, are they because you say you're a functional health

doctor?

So, what's the, what's the, I mean, I know it's the range, but is there a specialty you have or anything that's yeah, so like, yep, like gut health, hormones, stress, anxiety, those types of things.

Okay,

um, okay, got it.

See, first I didn't realize it was health, even though you said, I'm not divine purpose, heal your body, honor God, and then out feeling over my sugar.

Because then I was like, oh, it's the diets, is it the long workouts, crazy lifestyle?

So, like, I would, I would be almost like

calling out initially more so, like,

uh, like talking more to the pain.

So it's like, are you,

do you feel like you have a calling, but your health is keeping you from having success?

You know, or is keeping you from achieving the thing that you feel called by God to do?

Um, so I know it's health and it's calling, you know, but it's like, yeah, a lot of people make, yeah, I do feel that, right?

It's like, so I'm doing a live webinar this week that's going to be showing you guys exactly how to

how to overcome the health problems, to unlock your whatever without diet, you know, crazy lifestyle.

Just something like that, where it's like, it's more calling out the pain that they're in.

Okay.

You know what I mean?

Like there's people that move towards pleasure and people move away from pain.

But the majority of humans on this planet are moving away from pain.

So

right now you're unlocking your divine purpose is very much like moving towards pleasure.

But the problem is that most people don't live in that, especially if they're already in pain.

Usually someone gets out of pain first and they start moving towards pleasure.

It sounds like most of your people are in pain.

So I'd be speaking more to that pain where they're at

and showing them the like that there's gonna be relief from pain usually on a front end offer when you bring someone in

like you look at even my business like it's true not just in in health but in all businesses like usually my my core messages are getting people out of pain because the masses have that and then someone buys from me and they move up my ascent up my value ladder the back-end things now is usually where I'm moving people towards pleasure so like for me I look at like like my you know our hiring coaching programs inner circle things like that we're moving we start messaging more towards pleasure because people are like we've gotten them out of pain whereas the front end products we're we're normally focusing more on like, you know, are you struggling in your job?

Do you hate, are you not happy?

Like, those are the things because the masses deal with that.

And what's interesting, I remember I did this in an event one time.

We had, I don't know, a couple thousand entrepreneurs in the room.

I was talking about away from pleasure towards pain.

I'm like, how many of you guys in this room make your decisions based on moving towards pleasure?

And like the majority of the audience's hands went up.

And then I was like, this is interesting.

You guys are all entrepreneurs and you make your decisions based on moving towards pleasure.

Right.

Like, I'm guessing based on this, it's like you're very, Tony, I'm guessing you're very much like purpose-driven, legacy, divine purpose.

Like, that's who you are.

Yep.

But I told the entrepreneur's room, I'm like, the problem is that 95% of the, of the world does away from, away from pain.

So we, we, by default, sell to ourselves because that's what we would want, but our audience isn't there yet, right?

So we have to go back and like, okay, they're still in pain.

Eventually, when they move my value ladder, then I can move them towards legacy and purpose and things like that.

But right now, they're just in so much pain.

Like, how do we talk to that?

Because that's where the masses, that's where most people are stuck at.

You know what I mean?

Right.

Yeah, that makes a lot of sense.

yeah that's now that you say that i'm like yeah that's me

oh yeah we always interest that's my biggest problem too is i always write to myself i'm like no no no it's like for me i was i always put myself because i'm guessing i don't know your backstory but i'm guessing you became a functional doctor because there was probably something in your life you experienced something you had a result you're like this is awesome and i want to go down this path so it's going back to like to that version of you for me i always go back to 12 year old rusty who's my nickname when i was a little kid who was like trying to figure out how to make money i was like begging my parents to like buy these different business opportunities for me like i was trying to like like like that's the that's the person i'm speaking to and i'm writing is that is 12 year old russell like 12 year old me right that's who that's who i always try to write to i think that if you if you make that shift here that's what's going to grab the right people and then i would also think about that same from the image because the image of you is great but it's like

but it's like we gotta like what's the imagery that's gonna um

on the page that's that's gonna make them curious, but also like more so like it's speaking towards like getting out of the pain.

So I don't know if there's a picture of you with a client or a picture of you doing something, you know, something something that kind of shows that more so, where it's like the, the picture and the headliner both, are both pulling somebody in for like the, the end result of what they're trying to do.

You know what I mean?

Yeah, gotcha.

Gotcha.

And do you think it's important?

Do I need to focus on like, I have the, you know, I have gut health, I have hormone balance and anxiety.

Do I, do I need to focus just on one area and just promote that?

Or is it okay to?

Not necessarily.

Because like,

I mean,

Because a lot of people don't know what that is until, you know, in the training, I think it's in the webinar.

I'm sure it's great to do those things, but I don't think I would do it so much on the front end.

Okay.

Um, because people probably, I mean,

most people aren't problem-aware enough to know that they have gut health issues, you know, right?

Right, yeah, that's true.

Like, I didn't know till I started getting my blood test, and I was like 10 years into like biohacking.

I was like, oh my gosh, I had no idea I had gut issues, you know?

Yeah, um, somebody they may have heard of it or whatever, um, but the masses probably don't know.

They just know that, like, I feel like I'm called to do something bigger and I can't.

Like, I'm, I'm stressed, I'm overall tired, like, I don't have enough energy.

Like, the words that would have gotten me back in the day was just like, you know, do you, do you, uh, do you put all your energy into work?

And by the time you get home, you got nothing left for your wife and kids.

Right.

I'd be like, oh, yeah, that's me.

Because that was my thing.

That was my pain point, you know.

Right.

And I know what it was.

And if someone told me it was gut health, I'd like, what are you talking about?

Like, this is nothing to do, you know.

But if you, but we have more time together in a presentation, then you explain them, like, oh, wow, that actually is really interesting.

I didn't know that.

You know what I mean?

Yeah.

So, really cool.

You may even like try doing a little survey to your audience and to your list and just even asking them like, what's the number one reason why

try to get their words like what it is?

Like again, you just heard my words, it would have been like that.

I'm an entrepreneur.

I'm aggressive.

I have all my energy at home at the office.

And by the time I get home at the end of the day, I've got no energy.

And

I just feel like

I have nothing left, my wife and kids are the most important part.

Like that would be my language, but I'd almost try to figure out a way to interview some of your audience and get something just to hear the way they say it.

that's how most of my best ideas come from or headlines is like I hear some of my audience say something.

I'm like, oh, that's what's going on there.

That's like, okay, let me grab that and plug it in, you know?

Gotcha.

Gotcha.

Messaging.

Awesome.

I will work on that.

That's about it.

Cause like with the webinar, it's just the hook on the landing page.

That's that's all it is.

And so I would even test three or four, you know, click functions, you can set up split tests really easy, except same page, just three or four different headlines and just and just keep trying till you till you find the winner that gets the hook and then double down on that.

I will do that.

I appreciate that, man.

You're awesome.

Hey, I hope your biceps are doing better.

They look like they're doing better.

They're doing good.

I've got all my functional medicine stuff.

I'm squeezing my ball, my

rubber walls to keep blood flowing in my arms.

I did acupuncture yesterday.

I did PT yesterday and I ice bathed just my arms yesterday and peptides.

I'm doing it.

Yeah.

I'm not ignoring all the stuff you're doing.

I love it.

But yes.

All right.

Cool.

I can almost extend my arms all the way.

I'm getting

feeling fast.

So good, good.

Glad that's happening for you.

Now, I appreciate you, Russell.

Thank you.

All right.

Thank you.

All right.

Did all you guys get something cool from that, hopefully?

I want to go deep on that because, like,

yes, it's true for Tony, but it's true for all of us.

Like, those are the things that's like universal that most people miss because we're always speaking to ourselves versus like us five years ago when we were in pain, who were trying to serve, you know.

Perfect.

All right.

Next, we have Sarah.

Welcome.

Hi, Russell.

Hi, Jesse.

What's up, Sarah?

Great seeing you again.

Good.

Happy to see you.

I have a question.

It's more a mindset question, actually.

I've realized, for example, that sometimes I complicate things.

And when I find

answers, even of course in your contents, but

when I have a takeaway, then I realize what I was doing was very complicated, much more than it should have been.

So for example, here,

see, I mix things and a thing, and I realize that it can be caused to fear.

And when I'm in a beautiful state, I have more clarity and then I can see what's the problem.

So for example, I've realized here the one thing was I was afraid to

get some no's and to get rejection.

So for example, I realized that if I stop seeking yeses, but

taking the 1% yes, so the 99%

no's, this would be better.

Then I realized what I have to do and I have to go seek the no's, for example, on the webinar,

60 seconds

perfect webinar on the media, and everything.

Okay, so I was wondering, do you have any tips about how to

not be so afraid, how to go further, how to keep

the mindset?

Because from what you do or from what you've seen, what are the things that help to realize we're not doing the things properly and we complicate even though we think we don't?

Do you have any tips on that?

Yeah, I'm trying to think the best way to, you know, it's, it's,

I think what one thing that a lot of people do that complicates stuff is that they

They want to know the entire journey before they're willing to start, right?

And it's interesting because if you think about,

you know, spiritually like god in any faith doesn't matter which one they always talk about faith right like you have to have faith it's like we don't know the beginning from the end all we know is we know the next step and god gives us that and then we it's like uh and and most of us like freak out like but what's the plan what's the it's just like have faith do you have faith in me if so just just do the next step just next step i see a lot of times people that come to my world is they'll go through and they'll they'll go through they'll read my entire book and then they'll go through the ofa training and then they'll go to funnel hacking live and they do and they go through all this stuff because they're waiting to understand it all before they're going to get started.

And

that's usually the problem because it's complicated.

It gets more complicated.

And if you haven't built the first thing, then it's like you didn't do the things in place

to have something to, so like people are trying to figure out marketing and copywriting for the products.

Like, well, let's just focus on creating the product first and then and then we'll solve that.

But like, oh, but I need to know how.

And it's like.

And so I think it really comes back to like when you pick a mentor, it's like having faith in them that they know the path.

And then, okay, I have faith.

Therefore, I'm just going to do the first thing they told me.

And I i look at like and we've had a lot of super successful people come to our world but one of my favorites uh were brandon and kalen poland and uh they came in built lady boss launched it got appointed to doing like 30 million bucks a year and i remember they were speaking at funnel hacking live and they told their story they're like yeah we came in and we bought russell's course and and um and we just followed it and it did everything you know told us everything to do so after the event got done all these people ran up to him they're like what was the course you bought what was the course i'm gonna go buy that course and they're like it's the funnel hacks course and uh they're like oh i have that course and then uh brandon was like it's like so i was asking like well did you go through like well yeah i went through it all but then you know um but i got done with it and i didn't really know what to do i was kind of overwhelmed and um and brandon's like you watched the whole course and you didn't have like he's like when we watched this what we did he's like we push play and we start playing and as soon as russell said do something we paused it and we stopped everything and we went and just do that thing and then we came back and then we pushed play again and then we paused again and go do that and he's like sometimes it would take us four or five days before we finish the task and then we come back and sometimes you know we get done in 30 minutes but like he's like we never knew the end we just had faith in russell Russell.

Therefore, we just, again, Caitlin was one that came to the hashtag, like, do what Russell says.

And people started all using it.

It's like, just do what Russell says.

Like, just let's have faith in this.

Just trust the process and just do the first step.

And don't do step two or think about step two or even look into

because that's the problem.

And then you get into that whole overwhelm and things like that, you know?

And so if nothing else, that's what I'd recommend.

Even if, you know,

I mean, honestly, I would go back to day one of OFA and then just do day one.

And don't think about the traffic yet.

Don't think about the reels.

Don't think about the copyright.

Like, just think about the day one and then do that you know what i mean i think that's i think that's the the the biggest thing so um because yeah there's a lot in this business and it compounds and it never ends and like even today i mean i've been in this 25 years now i i still learn new things and more ideas and and it's tough because like i get excited i want to share them and everyone's like ah but but but it's like you gotta look at like the the path for you it's like here's the path and there's gonna be all these shiny objects and these ideas and things coming it's like i'm only gonna focus on the thing that i need right now which is this piece right like like okay i'm let's say you're an offer creation.

I'm only going to focus on creating offer.

I'm not going to listen to anything else.

Shiny objects are coming.

Russell's talking about this.

A lot of people are in live.

Like, I must ignore everything unless it's related to the one piece I'm working on now.

Then that piece is done.

Okay.

Next step is now this.

Okay.

Now I'll listen to things about that.

You know, and that's, it's like how you have to kind of segment and prioritize.

Does that make sense?

Does that help a little bit?

Yeah, I have to prioritize on the presentation for now and not leave it until it's really perfectly done because I'm a teacher.

I've been a teacher and a trainer, instructor, so I can speak easily.

So, but this is not the same.

This is not selling and this is not exactly the same.

So I've realized that the more I do it, and I realize there are a lot of things I didn't do actually.

So yeah, I'm going to do that and stay on the presentation.

And then just think like you'll get better at it.

Like I look at my presentations from a year ago or five years ago or 10 years ago.

I'm like, oh my gosh.

Yeah, actually, I've realized I do it every week for, I've done it for 10

weeks in a row.

I've switched things and now it's better and better.

But I've realized that actually

before I go for selling, I'm a bit afraid.

And that

either people

couldn't afford it, and I'm...

I would be sad they couldn't afford it or and they would be frustrated.

Either they would say no.

So I've just identified this and I'm doing it again and again.

And I've just settled a

52

weeks challenge.

So I have to do it every week, just like posting every day.

And it's easier when I do that because the challenge is just I do it and I improve it.

And even if it's not perfect, I show it anyway and some people can buy on the way.

So this is helping me when I give myself a challenge actually.

Yeah, very cool.

Thank you so much for everything.

Yeah, no worries.

Thank you.

I love your doodles.

Thank you.

Awesome.

If you've been following me for any amount of time, you know, I always talk about as you're growing and scaling your company, the most important thing is finding the who, not the how.

Who is the person that can help you drive more traffic?

Who is the person that could be your CEO?

Who is the person that could build your funnels?

Understanding the who will dramatically speed up the growing and the scaling of your company.

Now, the best place to find the who's who can help you with your vision is Indeed.

When it comes to hiring the right who's, Indeed is all you need.

Indeed, gives you the ability to stop struggling to get your job posts seen on other sites because Indeed's got a sponsored job listing where you can stand out in front of your dream hires.

With these sponsored jobs, your post jumps to the top of the page for your relevant candidates.

That means your funnel builder is going to see it.

That means the person driving traffic to your funnels is going to see it.

It means your new CEO or CMO or whatever you're looking for is going to see the exact ad for your business as soon as they open up Indeed.

And that makes a huge difference.

In fact, according to Indeed, data sponsored jobs posted directly on Indeed have 45% more applications than non-sponsored jobs.

One of of the things I love about Indeed is it makes hiring so fast.

You can post the job and within minutes, you're getting applications who are coming in looking to become the who inside of your business.

Prior to that, I was often posting my help-wanted ads on Facebook and Instagram, and then getting tons and tons of responses from unqualified people who had no idea what they were doing.

Whereas Indeed, again, they're only being seen by the exact person I'm looking to hire.

Now, with Indeed sponsored jobs, there's no monthly subscriptions, there's no long-term contracts, you only pay for results.

They may be wondering how fast is Indeed?

Well, in the minute I've been talking to you so far, 23 hires were made on Indeed across the Indeed network.

So there's no longer need to wait any longer.

You can speed up your hiring right now by going to Indeed.

And listeners of the show get a $75 sponsored job credit to get your job more visible by going to Indeed.com slash clicks.

Just go to Indeed.com/slash C-L-I-C-K-S right now and support our show by saying you heard about Indeed on this podcast.

Indeed.com slash clicks.

Terms and conditions apply.

Are you hiring?

Indeed, is all you need.

What does every USAA member have in common?

Family.

We're one big family who supports the military community and their eligible families.

And if you, your parent, or spouse served, you could join our family and save big on auto insurance.

Visit usaa.com/slash join today to check your eligibility.

Membership eligibility and product restrictions apply and are subject to change.

USAA means United Services Automobile Association and its affiliates, San Antonio, Texas.

Next up, we have Karen.

Hey, Karen.

Hi, Russell.

Nice to meet you.

I can't believe I'm talking to you through my.

I mean, I've known you like for the last 20 years.

So it's like, I cannot believe this.

So

so excited.

So I just wanted to ask you, because

my my product, like my profession is, I'm a professional hypnotherapist, right?

So the advantage of my type of therapy is that it's like very effective.

Like in six sections, you get, get, you know, you don't have claustrophobia or the fear of this or overthinking or whatever, you know, it's very, very effective.

So my worry is that

when I offer these products, I cannot make it as personalized for these results.

Like,

you know what I mean?

Because I specifically work, like when I work one-to-one,

I work with the like the inner, the inner talk, like their own words.

and that's actually what I work with them.

So that's why it's so effective.

So it comes a point that I know, you know, I can have a training.

I, you know, I read the book, the expert book with the structure, not too much detail on the master class and everything.

But there comes a point that, you know,

I need it to be more personalized.

So

people really, really get these results.

We're talking about deep,

deep subconscious, you know, subjects.

subjects so that's you know what would you recommend

how to personalize like

my products differently from like the rest of the therapy or

yeah you know and right now are you doing do you have a clinic you doing like one-on-ones with people like that or do you virtually i am doing one-to-one and it's it's mind-blowing it's it's literally because i've been doing coaching for a lot of years but when i integrated the hypnosis it was like it unbelievable unbelievable That's really cool.

Yeah.

What do you charge for the one-on-one stuff?

$120

the session.

What?

You got to raise your prices.

Oh, no.

And I still,

and I still think, you know, yeah, I should.

I mean, because it's really, really, really effective, right?

So, so the thing is, that's, and obviously, it's maybe a limited belief.

I don't know if it's because, like, my

community or most of my community, it's

they're they're spanish speaking mostly they come from venezuela so i don't know there's something about the latin culture like it's like a mindset like

they don't have that shit like the tip to invest like on mental health or whatever

so so it i mean people have told me like what 120 dollars like that's super expensive like

literally so i don't maybe that's the audience that I'm attracting.

So,

yeah, I'd say a couple of things.

Number one,

it's a belief that you have that's attracting those people because

like my, my, my parents are like, you charge $100,000 a day for coaching?

I'm like, yeah, they're like, that's more than people make in a year.

I'm like, well, some people, but some of them make a lot more than that.

So they'll pay me that.

And they're like, so like, it's just.

It's just, it's an audience thing, but you attract the audience that you believe you're worthy of.

And so that's part of it is you're attracting $120 an hour people, which is fine.

You can help them.

But also understand that the skill set you have is worth a lot to the right people.

And so for me, it's tough.

I'm the same way.

I feel similar.

If I was actually come to your house and build the funnel, I'd be way more,

I could guarantee your success if I could build your funnel for you.

I just fly out there, film it all.

It would be amazing.

I know 100% success rate like you have with your clients.

Right.

But I can't do that because it'll, it'll, you know, it's just hard over time.

And so, and so for me, it's like, I think about that with my business too.

It's like, okay, the best thing I could do is this, but that's hard to do.

Like, what's what are other versions of it that I can that I can make?

Maybe it's not gonna be the best, but it's gonna help people at a different level, and then maybe it helps them, you know, get to the next level.

So, for me, it was like that's why I wrote my books initially.

The dot-com secrets book was like, because I used to do events teaching everything in dot-com secrets, and we charge five to twenty-five thousand dollars for these events, right?

And like, all these people need it, couldn't come.

I'm like, ah, so I'm like, I'll make a book, and then people can't come.

Cool, here's the book, read that, and they'll give you the same frameworks, right?

So, it gave it gave to the people, and it made me feel good because I'm like, okay, even if, even if I can't, you know, I can't serve everybody that maybe can't afford, at least I have something that they can go.

And if they do it, then

they'll be more qualified.

But the second thing is,

so I'm friends with a lot of hypnotherapists.

I love what you do and the profession and everything.

One of my old inner circle members was one.

He has like an app that has a bunch of hypnotherapy stuff.

But then what he started doing was like custom tracks.

And so I think I paid him $8,000.

And I just sent him like, here's all the things I'm struggling with.

And then he just recorded a couple of custom tracks for me, like

a nighttime one, a morning one, one I listened to before, you know, and then I have them.

I listen to them over and they're my own, and they're awesome.

And like,

you know, it's like, if I was, I look at the levels, okay, like, all right, people that can't afford whatever, all right, we're gonna have a hundred twenty hundred dollar a month thing where they have online recordings.

It's not gonna be as good, but like, if they're dealing with stress, here's the stress one, dealing with anxiety, here's an anxiety one here.

And like, it's, it's not as good as coming to you directly, but like, it's gonna, it's gonna hit a lot of the core things that they can, they can struggle with, right?

And then from there, you're like, okay, from these people, anyone who who wants a custom track um i'll do a custom reading the whole thing and now but it's going to cost you five grand or eight grand or whatever that thing might be right and most people can't afford it but but there will always be a segment of people that can't afford it right and so those people who can will upgrade that and then you have custom track and it's like nap that now if you want to work one-on-one with me now you're now you're positioning yourself differently where it's like it's a hundred dollars a month to listen to me you know five grand for a custom version if you want to go on one with me cool it's ten thousand dollars or twenty five you know whatever and and that gives you the positioning now to not charge 120 an hour but but a lot more.

Does that make sense?

Yeah.

Yeah.

Like, like there's a, I don't know how to say it in English, hierarchy, right?

Yep.

Hierarchy of different steps that people could take.

So maybe someone that cannot pay something, at least they get some kind of product for them.

Right.

And then it goes like, so yeah.

So they.

what you're telling me basically is to have more options for them.

And the custom track, I have thought about it.

Obviously, I have to investigate or whatever, but I would love to have, for example, like,

you know, they get into the funnel or whatever, and they have like a questionnaire with different stuff

about, you know, the same kind of questionnaires I give to my clients individually.

And from that, I take and I do the custom, the custom track.

So that's the way that, so the guy demise is Joseph McClendon.

You can look him up.

Oh, yeah, I know him.

Yeah.

So Joseph, I basically have the intake form.

I filled it out.

He went and recorded him and then sent me the audios.

And then Joseph also does it for people's coaching programs.

So my friend Natasha Hazlett,

she paid him to make a whole bunch of custom tracks for her audience who are entrepreneurs who struggle with whatever.

And it's part of her, part of her offer, that is like, you also get these hypnosis tracks from Joseph McClendon that changed my life.

You could listen to.

And I don't know what she paid to have him do that, but again, you could license that.

You can go get custom tracks for people's programs and things like that.

And there's a lot of really cool

things you can do with your skill set.

You know, they're very, very valuable.

Yeah.

Okay.

Thank you.

And about the presentation, because

I went like literally handwritten slide by slide with your book for the presentation.

So do you have any,

I think you might, I think, because I did all of this Russell by myself last year.

I don't know how I did it.

I did a funnel and everything.

And I got a major, major burnout.

It was bad.

I literally had to stop for two months.

And now, you know, now I'm back.

I read the book.

So it like everything, you know, went in.

And

so, so, what do you recommend

for the presentation?

Do you have like any like a structured presentation already made or or just?

Well, yeah, if you've, I mean, if you've read Expert Secrets or seen the perfect webinar, that's, that's the structure of it.

You know, but one thing you could do unique, one of my, do you know Telman Knutson?

No.

He's a, he's a hypnosis friend of mine too.

And I don't know if he still runs it, but like 10 years, man, maybe longer, 15 years ago, he did a webinar, but he positioned it differently.

He positioned it as like come in for a free hypnosis session.

And so you register, it was an auto webinar.

You show up and it was Telman.

He's like, hey, I'm Telman.

And we're going to do the session for you.

And then he has everyone on this auto webinar sit back and do the thing.

And he did a hypnosis session

for the webinar.

It was like the coolest thing ever.

But he's using the same structure.

like if you look at like the psychology of the perfect webinar right it's it's like it's breaking false beliefs which is similar what you're doing in hypnosis right you were literally going down rewriting so it's the same thing and you can do it in a really cool way where it's like you show up with whatever phobia or problem or thing you're struggling with and then sit back here some music i'm going to do this session and in a session you can help break what's their internal false belief external false belief you know about the thing and like help them overcome that and then they come out of the hypnosis and it's like all right that's that's what we do and like and then from there it's a really easy transition like i have a special offer if you want you know oh really like like just do this session like i usually do it with a group and then go with a special offer yeah because you're because think about it it's it's kind of think about it like obviously like the perfect webinar is a framework right and you see the way i execute art which is like slides that's how my brain works but um you know i have other friends who don't do slides they just sit in the whiteboard and they doodle the whole thing and they know the framework and they just doodle it right you do the same thing just it's just in the framework of hypnosis right you're like you're you it's the same thing like you gotta i probably tell your origin story before the hypnosis, they have that, that build out, and they never do sessions.

Like, okay, what's the vehicle internal, external?

But you're doing the hypnosis to help them break through those elements, and then they get to experience it with you.

Like, it's so experiential.

Like, I'm jealous.

Like, it's a better, I think the webinars where somebody's experiencing something usually do so good.

It's just hard in the marketing world to be like, let me experience, you know, my closest thing is like, let me do a demo of click-trones that are kind of experiencing with me.

Whereas you're like taking them through a session,

like they're experiencing they're they're like you have people by end crying having breakthroughs all sorts of stuff and it's like do you want to keep doing this like yeah like give me more you know it's really powerful so but but would you because i'm now i'm confused so would you do like the like the hypnotherapy session like to get down those dominoes like paul's belief about hypnosis or hypnotherapy not about hypnosis so much as much as like anxiety for example um yeah because so most of your clients are they coming in for anxiety or is it it a whole bunch of things?

That's the thing.

It's, I mean, it's a whole bunch of things.

But I've come to realize that people usually call these blocks or whatever.

The first thing that manifests is anxiety and stress, you know?

Okay.

People know something's wrong.

It's either anxiety or stress or because they're like, they cannot do something.

Like they want to, but they can't.

So I would do something like the web, like, hey, get like,

come in for free, a free

group hypnosis suggestion to help you overcome whatever's causing you anxiety or stress in your life, right?

And then I would start with like telling the origin story about how you became hypnotherapist and how it helped people, and then how you're able to help people overcome anxiety and stress.

And it's awesome.

And so I'm going to show you guys how to overcome anxiety and stress through hypnosis.

So there's your origin story.

And they're like, all right, everyone, and then you put them in hypnosis.

And then the first thing you're going to be doing is helping them overcome anxiety and stress.

Because if you do that, the vehicle is that you're using hypnosis to overcome anxiety and stress.

So you're actually doing that with them and they overcome anxiety and stress like boom, dot, boom, fell down, right?

They have the rest, like already, yeah.

And then internal beliefs, like, what are the internal beliefs they have that this can keep them?

It's like, hey, work through those with them, you know, that like they could actually do this, is going to work in the future, you know, whatever, like, boom.

And then, external, like, this is going to, you know, helping them.

And so, it's just kind of taking them through hypnosis session, knowing that, like, that's the structure of the things you're trying to do.

You know what I mean?

Yeah,

I still have to, like,

yeah, because it's a different, it's a different, totally different perspective.

I never thought about that.

I thought about doing that, obviously, in my trainings, which obviously it's there.

Like, every model has his own, you know, hypnosis thing, like very specific, but I never thought.

Think about the offer that's just like, because they just experienced a free version.

You're like, all right, when you sign up right now, I've got six more sessions to go deep with anxiety.

I've got three for depression.

I've got five for, you know, whatever.

And that's the offer they've, because they just experienced it once.

Like, I want to keep doing this, right?

And it's like, cool, this is what the offer is for whatever they get those.

And then you you can, you know, then after someone buys that, then the upsell is like, hey, if you want a custom track specifically for you, it's an extra $3,000, you know, or if you want one-on-one for me, you know.

Okay.

And

for everyone who misses, think about this, like the, the web, the perfect webinar is like a, is like a structure, it's like scaffolding.

But the more you can weave your art into that scaffolding, the better it will do.

So for you, it's like, like, you've got such, your art will weave into that tap or that your tapestry onside of the framework will work perfectly.

You know what I mean?

Yes.

I love it.

And then it'll feel more like you and more authentic.

You're not going to feel, you're not going stressed and overwhelmed because you're doing what you love, just knowing that these are the beats that the structure you take someone through to break the false beliefs and then give them a great experience and they'll be likely to buy.

That's amazing.

Thank you so much, Russell.

No worries.

When you get it done, I want to see it.

I want to be hypnotized by it.

No pressure.

And then look, again, I don't know if Tellman still runs that webinar, but he did for years, but it was like a free hypnosis session or something.

If you search for it, maybe you can find it.

Anyway, I just remember I watched it back in the day, and I was like, This is the coolest thing ever that I'm sitting here face to face with him, and he's hypnotizing me.

The last name of the person was Knutson, K-N-U-D-S-E-N, I think.

K-N?

K-N-U-D Knudsen, S-E-N, S-O-N, something like that.

Knudsen.

Oh my god.

Yeah, Telman Knutsen.

Anyway, which is the first name?

Tellman.

T-E-L-L-M-A-N.

T-E.

Okay.

I'll search for it.

But anyway.

Go funnel hack him, see if you can find him.

Yes, I will.

Thank you so much, Rochelle.

I appreciate it.

Thank you.

Yeah, thank you.

Great to talk.

Great, cool.

This episode is brought to you by Diet Coke.

You know that moment when you just need to hit pause and refresh?

An ice-cold Diet Coke isn't just a break.

It's your chance to catch your breath and savor a moment that's all about you.

Always refreshing, still the same great taste.

Diet Coke, Coke, make time for you, time.

This summer, try the new Strado Frappuccino blended beverage at Starbucks.

It's the classic blended iced coffee you know and love, now topped with a creamy layer of hand-crafted brown sugar cold foam.

Available for a limited time.

Your Stroudo Frappuccino is ready at Starbucks.

Next up, we have another Tony.

It's the Day of Tony.

The Day of Tony.

Great.

Okay.

Yeah, another Tony.

I'm also another coach.

I'm a business coach.

And I've got a, just to give you some context, I've done coaching in the offline world for many years.

And

I'm about to launch myself into a membership group coaching program.

And I've created a funnel.

And it's the first, I've created funnels before.

So technically I'm okay with funnels.

but I've never created a funnel where I'm actually going to try and sell off the page.

The funnels I've done in the past have just been simple funnels where I've modeled what you've done with leads, lead funnels, things like that.

So, in terms of like the selling complexity, it's a big leap for me.

So, I'm about to show you,

probably the number one expert in the world, a funnel that I've created, and I'm a pretty amateur on it.

So, this could go horribly wrong.

And I don't mean go easy on me.

In fact, quite the opposite.

But just rip it away.

To give you the context, right?

This is the first time I've done a funnel of this, for me, this level of complexity.

So is it okay if I share my funnel?

And I'd love to see it.

Can you just get the quick overview, you know, from the experienced eye that you have?

For sure.

Okay.

So this is my above the fold.

And

my membership is called Goals Accountability.

For context, I'm an expert in

transformation for corporates and project management, program management, and delivering large change management type things.

And what I'm offering is to do that, similar, but for

solo entrepreneurs or smaller

businesses.

So the same skills and the same frameworks, but instead of applying them to people who can afford consultancies and consultants like me.

I'm looking to sell it into

a group program for a fraction of the cost that they would normally, well, they wouldn't even be able to afford it or contemplate it normally.

Yeah, if that makes sense.

Yep.

Okay.

And so this is going for our entrepreneurs.

Now, are you okay?

So this page, are you pushing them from here to a webinar or going from here to the order form or sales page?

Where's the

yeah,

it's a good question.

So I'm hoping that they'll join just from this page.

Okay, what's the price point?

So I take you through all of the funnel before I get to the price point at the bottom.

And that's a question in itself.

Like,

is that a good way to do it?

And the price point, in answer to your question, is for the first 50 members, $47 per month.

Okay.

I like most of the sales page, but the top above the fold was the thing that this feels like a squeeze page or is getting an opt-in versus like

a sales page.

You know what I mean?

Like, I think we need above the fold, you need a video of you selling it.

You know what I mean?

Because

it's missing that piece of like a video of you actually presenting it and selling it.

Okay.

Yeah, well, that's

easily fixed.

Well, you know.

Yeah.

So you think instead of having this

just a static picture of, I would have a video there?

Yep.

Yeah.

No, I would, I would actually, if it was me, I would do, I would do a headline across the top, video down below, and then, and then actually, let me see.

I think I have a better one to show you.

I don't think split tests are trying to beat my control because I think my control is always the best looking one.

When we get to it, that's another question, really, is

what to split test against,

like what to vary on the split test.

As I'm doing this split testing stuff,

one of the mistakes people do when they do split testing is they're trying to split test like five things at a time or all sorts of stuff.

We only split test a couple things.

Like we'll split test pricing sometimes if we're not quite sure.

Split test headlines.

Usually I don't think we split test is really like above the fold or like

pricing.

We only split test one thing at a time.

Yeah.

Biggest mistake I see.

My team always slips back to test three things.

They're like, oh, this one won.

I'm like, you tested tested three things, but you don't actually know which one.

Yeah, yeah, yeah, that makes sense.

Which one was the winner, you know?

Well, over time, I'll say

I've got a lot of testing to do on the price.

But for now, I just want to get people in.

So I'm just really going to test one thing above the fold.

Yeah.

I would just test two different headlines typically initially.

There's a lot of different headlines that I've got that I could use here,

you know, pain related and

benefit related and, you know, different angles on it.

So

there's plenty of things to try there before I go further down into the funnel.

So let me see, I'm going to take over.

I'm going to show my desktop real quick, if that's cool.

Sure.

Are you able to see my screen?

Yeah, I can see it now.

Okay.

This is the old page.

The video is not loading, but basically, if you look at mine, it's like there's a headline right here.

And then there's the sales video usually,

which is right here.

And then there's like the call to action right below it.

Like that would be the structure I would do.

What's the URL dears again?

Goals accountability.com.

Yeah, because down below the fold, like all this down here, I think looks great.

It's like the context before I get to seeing everything about the offer is what's missing.

Because it's going directly from right here.

I feel like retired, the goals, goals change, join.

But I haven't been sold yet.

I don't know the story, the backstory, the reason, like all those kind of things is

is what I'm what I'm missing up front, you know, like, it's just like putting in a perfect, like a

smaller version of the perfect webinar in there.

But like that's, that's the piece that I think it's really missing.

It's like just a video, like again, any of my page, almost all my pages, there's a video above the fold doing the heavy lifting.

And then down below is like, here's all the stuff you're going to get.

It's kind of focused more on the actual offer, right?

But there's always that video up above first.

It's like, pitch them on the idea, the concept, why it's important, like why they should work with me, like that, that kind of part, you know?

Yeah.

Okay.

Well, that was exactly my question you know what what am i really emphasizing in the video i guess is the um

the the problems they've got and the solutions that i've that i can offer yeah have you had a chance to go through the perfect webinar at all yet

yeah i've gone through it it's great i've i've looked at maybe doing a video around the five minute perfect webinar or like i i

i don't think me being such an expert, obviously, that I want to put a video on here for an hour.

I was thinking maybe like a 10-minute video or something like that, at most, maybe even less.

Yeah, if you notice, most of my on sales page I this there, and this one's this one's two minutes.

This one's

how long's this one?

I was sitting.

Yeah, but yeah, three to three to five minutes is probably the right

timeline.

I've I've got some videos already that I've done for

about to promote this page via YouTube ads.

Um, so I've created a lot of well, not a lot, but you some variations of scripts and videos that could work.

So what I could do is launch it with a video, or I might just create a new one over the weekend and then split test different videos over the course of the next few weeks.

Would that be a good way to approach it?

Even if videos are even just different headlines, like

for me, like it's harder to make videos than it's headlines.

So usually I had, I usually like, I make my best version of the video and then my team will split test headlines.

But sometimes they'll find is like my video, like one of the headlines will be the same hook that's in the video, and they'll split test two or three and eventually come back, like, oh, this headline is actually way better than the first one.

And then I'll re-record the video because, like, I'd rather find out the right hook in a simpler way than me making five different videos.

You know what I mean?

It's easier to test five different headlines, and then from there, be like, okay, that's the right hook.

Now let's go back and double down on making the video.

You know what I mean?

Yeah, that makes complete sense.

Well, I'm a little bit confused, Russell.

Not

only because I'm kind of new to this, as you gather.

So the headlines I've got are

there, but they're not big enough and they're not explanatory enough from what you were saying.

But the thing that's confusing me is,

are you putting the video above the call to action?

So they see headline, video, then call to action.

And is all of that going above the fold or is the call to action?

It is.

Okay.

Yep.

All that.

My initial above the fold, I try to have headline, video, button.

And then under that, then we start going, then all the rest of the stuff.

Yep.

So it'll be, it'll push things down a little bit, I think.

Headline, video, and then yeah, the button down below there.

So I could have a lot of the

are you saying that the text on the right-hand side here is can be used, but I want a bigger headline over and above it all.

Yeah, yeah, similar to this where the headline's big across the thing.

Right?

It says watch presentation.

Usually there's a video.

The video's not loading right here.

And then there's my call to action down there.

So like, all that's, all that's above the fold for me.

Okay.

Yeah.

And

usually the goal of the headline is to get them to watch the video.

You know what I mean?

So thinking about that lens of just like the headlines aren't going to be selling.

The headlines like, hey, do you want to find out?

You know, like

companies in corporate America pay me $80,000 a year to help their team set these goals.

Find out how you can get it now.

You know, how it's, you know, find out how to, you know, watch a short video now to find out how to access this for, you know, something like that.

Or like

the unique

goal setting method that

X amount, you know, X people paid me, whatever for, now available to people just like, you know, to people like you, you know, something like that.

It's like gets them like, ooh, what is this?

There's curiosity, and then they'll watch the video to actually find out.

And then you're like, hey, my name's Tony.

I want to tell you a story.

For the last 20 years, I've been blah, blah, blah, blah, blah, this kind of thing, and people pay us stuff.

We got huge results.

But my problem is, I have all these people, you know, that aren't in corporations, they can't afford it, but they want this stuff.

And so I wanted to create something really cool for you.

And so, because I created this great program, in fact, let me talk about all the things.

First thing you're going to get, and most of your copy is already in here, right?

You're going to get

proactive accountability, which is amazing.

We're going to get group coaching sessions.

You're going to have one-on-one Kickstarter session with me, which is going to be awesome.

We're going to go through the five agilities thing, get unlimited support, private community site.

So I'm pitching what's in the page down below, right?

And all these kind of things I would go through that in the video, right?

These are the tools.

This is the guarantee.

Yeah, the rest of this page is beautiful.

I love it.

I hate hate the way you can you can do this, like my story even better than I do it, like way better than I do.

That's just

one thing you can do.

This is what one of my friends does.

This, um, he does emails for uh for clients, and he's like, every time I try emails, it doesn't sound good.

So he's like, because chat GBT has got all my stuff.

I get scraped everything I've ever done.

So you can like literally go to ChatGBT and just be like,

you can be like, hey, I

let's see, I'm going to do it right now with you.

My name is Tony, and

I need a three to five-minute VSL script to sell my new membership site.

You can see all of the benefits of joining the page.

Can you write it as if you were Russell Brunson and I just

hired you?

Please use his perfect webinar,

webinar framework.

Like, it's crazy.

I don't know.

I've become obsessed with this lately.

Yeah.

So you do that, and it'll like, it'll write you one that's pretty dang good.

And you come back, like, here, here's my story about corporate America.

Can you rewrite this as if you're Russell or rewrite this as if you're Dan Kennedy or write this as if you're whatever?

And then, like,

yeah, so here it is.

What if I told you in the next 30 days, you could accomplish more than most people do all year, not by working harder, but by finally having someone holding you accountable, holding you accountable every single step of the way?

Hey, my name is Tony.

And just a few years ago, I was drowning in half-finished goals, abandoned morning routines, in a graveyard of journals that started strong.

This is actually really good.

And it started strong.

It ended on day five.

I didn't have motivation.

I had accountability problems.

And once and once I saw that, everything changed.

That's why I created the goals accountability method.

Here's the secret framework.

Secret number one.

Secret number two.

Like, there's that value.

Isn't that awesome?

So,

yeah.

Anyway.

Yeah.

That's really cool.

So you all have my permission to use ChatGPT to rewrite as if you're me, if that helps.

Well, you know, I've been using ChatGP more and more, and it seems to get better and better every day almost.

Yeah.

It's like crazy, really.

So you have to get better and better at what you're asking and how you're asking and go deeper and deeper and deeper.

And the deeper you go, like the more.

Yeah, the better it gets.

It's just phenomenal.

The other thing I do all the time is I get, I used to say, I take videos of people I like.

I have, I get it transcribed, uploaded there.

I'm like, I love the structures, walk me through what's the framework that they use.

I was like, hey, rewrite a video of me.

Here's my offer.

I want to put this same framework that they just use in that video.

And it's like, I'm like, sweet.

I got a script to go.

And like, it's just insane is how fast we can get things done now.

At the end of the day, it's all fantastic, but you can't be talking to the real Russell.

So I appreciate it.

Well, thank you.

I'm still valuable for a little bit longer until AI steals all of me.

Yeah, no, that's been great.

Thanks very much.

Awesome.

Thanks, Tony.

Jess, we have time for one more, I think.

I think we do.

Susan,

I know you wrote out your question.

If I can sum it up super fast so Russell can just hop in.

It's basically she's purchased a lot of things over the years.

Some things held her back, but she's ready to get going now.

Where should she start?

Should it be One Funnel Away?

Should it be some of the Prime Mover coaching she's purchased, some other people's programs?

Where does she begin after having that long pause?

Great question.

So what I would do is the new One Funnel Away we just rolled out out like a couple weeks ago that you guys are in, and you already have access to it.

It's great.

It is the best, like, beginning step-by-step.

It goes through all the core things to get everything set up.

And then, obviously, we have programs and stuff that can go deeper on any of the parts, but it's like the best A to Z we have in 30 days, 100%.

Yeah.

Okay, so will I lose the other things that I've purchased if I don't access them for like, say, a year working on this

stuff.

Um, I which thing do you

what's that?

Uh, OFA.

So, as long as you have an active click funnels account, you have access to OFA, it always stays in there.

Um, and any of our other programs, I'm not sure which ones you bought or invested in, but but they, I mean, they should always be there.

Okay, I uh, yeah, I do, I have done the um

uh the ClickFunnels Pro,

um, and I'm not using it.

It's I suppose it's really silly, but

I had a stroke about two and a half years ago, and it left me quite debilitated for a while.

And then I got better and have had other health problems.

And I'm seeing a really good neurologist now, and he's also into integrative medicine.

I was so interested in these health coaches that were on today, so that was really good.

I guess I'm a little fearful of of getting sick again and not being able to do this stuff, but

I think just getting

a ball rolling for a change.

I've had a lot of

problems with

even figuring out how to get connected.

Like I couldn't get my VIP to work.

But with some help, I do have that working now.

That's good.

I would say I would jump into step day one of OFA and then jump on all the calls and don't go to day two till day number one's done and then just

start

day eight, actually.

Oh, perfect.

Yeah.

So I am

doing everything every day.

So

do you have any other advice on how to keep

going when it's hard?

It's hard.

I would find the accountability partner or some or a friend or someone to do it with.

You know, that's one of the bigger things, like having somebody else to hold you accountable.

I had a,

man, this is before we, before we launched ClickFunnels, I had an accountability.

I met him at an event and he was like, do you want me to my accountability partner?

I'm like, sure, what does that mean?

He's like, all right.

And it was funny.

He was like, get your checkbook out.

I'm like, what?

And so he's like, write me a check for $5,000 and I'll write you a check for $5,000.

And so we gave each other these checks.

And he's like, all right, we're going to do a call once a week where you get each other like fired up and motivated.

And he's like, And then each week we get like said we're going to do it.

This week I'm going to do this.

I'm going to do this.

And he's like, he's like, each week we come back.

If I don't, if I don't do the thing I told you, I'm gonna do cash the check.

And if you know the thing I'm gonna, I, you told me to do, I'm gonna cash your check.

And so we're like, oh, so we had these like on my desk for like two years, I had a $5,000 check from this guy named Carl.

And he had one of my things.

And so each week we get together.

And it's like, did you do the thing?

He's like, I got it done.

I'm like, I got my done last night at midnight because I wanted to cash the check.

And I kept doing that.

But it made it fun.

It made it more of a game if someone else was in it with me because, yeah, I mean, you know, entrepreneurship is, there's peaks and valleys and all sorts of stuff.

It's hard.

But just having someone else in it with you helps a lot, you know.

Yeah.

I've had this idea for years and years.

And

I feel a calling to do it.

And

I want to make a difference in the world.

And I think that's, that's also what's keeping me back.

It's, it's so big.

I started out with

an idea called compassionate politics.

In fact, it's on on quick quick funnels, but I haven't used it because I thought that might be too divisive to get into politics.

But I'm thinking that could be my starting point where I don't have to worry about money and all, kind of make it just to get it going.

And then the one I really want to

do is build compassion with passion.

And that

i have so many ideas going through mine so many ideas for courses so many ideas for subscriptions and

um

so i really need to make this work

so cool yeah we'll keep going through we're all here to support you click funnels community thank you all the people and yeah let us know what we can do along the way okay I will.

Thank you.

Very cool.

Great to meet you, Susan.

One last thing.

Karen's asked how much she should charge for one-on-one.

So I'll answer answer that real quick and then i got to bounce off for the day but um karen what i would do is i would just

um

so you've got your you've got your existing clients i wouldn't change the existing people that you're working with but like for new clients i would just start incrementally this is gonna be a belief thing for you because what i what i think you should charge what you're gonna want to charge is not gonna be the same thing and you're gonna be you're gonna freak out so i would just like i would try to like next time you quote a price like double it and see what happens and double it okay and then you're gonna double it again and you're eventually you're gonna get a spot where you're not selling sessions you're selling packages right because easier to sell, you get $5,000, you get a package, we get five calls, plus, you get the course, plus, you get other things.

Anytime you're selling one-on-one hours, is when it's tough.

Because then, because it's, it's,

you know, it's like if you sell a package, that they get stuff that's not just the one-on-one time with you.

Then you can,

you know, but I think you should be selling one-on-one for

you know, five, five to ten grand eventually for a set of calls, a set of, a set of calls with external things that they that they're also getting for sure.

Okay,

All right, I'll take notes

of 5,000.

You say

at least if you're, I mean, if you're doing the thing is, you're doing custom sessions for you know, if you're in the custom track for five grand, they want one on one, it should be closer to 10, you know.

So,

yeah,

and actually, I do believe that's what's worth it.

I do, I do

you have something overcome, something like that, like it's definitely worth that.

You have the right, the right customer in the right place, 100%.

Yeah, all right, well, thank you.

No worries, I needed to know that.

Yeah.

I'm glad we got slipped into in there.

So, yeah.

Thank you.

Awesome.

Well, thanks to everyone.

I had fun today.

Thanks, Jesse.

It's good to see you.

I haven't seen Jesse for a little while.

So it's fun hanging out with her as well.

So she's always in the background serving you guys.

If you knew how much Jesse's constantly, consistently doing for you guys, you'd be blown away.

So it's great to see you.

Thanks to you a little bit.

It was good to see you too, Russell.

Hopefully, we'll do this again soon.

Yep.

All right.

Thanks, everybody.

I'm going to bounce, but I'm going to pass back over to Jesse.

Thank you.

Thanks, Russell.

Bye.

Do you have a funnel, but it's not converting?

The problem 99.9% of the time is that your funnel is good, but you suck at selling.

If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next selling online event by going to sellingonline.com slash podcast.

That's sellingonline.com slash podcast.

For quality window treatments, trust Rebart's Blinds, Shades, and Shutters.

Specializing in Hunter Douglas custom blinds and smart shades, Rebart's combines style, comfort, and automation to enhance any space.

The blinds and shades solution for your home is just a free consultation away.

Visit rebarts.com to schedule your free in-home consultation today.

Mention Spotify for 25% off.

That's 25% off mentioning Spotify at Rebarts.

Get a $150 cash bonus just for opening a premium checking account and up to 3.50% APY on your balance at Montera Credit Union.

Open an account today at Montera.org slash checking150.

Montera Credit Union, federally insured by MCUA, Equal Opportunity Lender.

Lender.

Conditions and restrictions may apply.