Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33

37m
What happens when you stop chasing money… and start building a business around calling, purpose, and peace?

In this episode of The Russell Brunson Show, I sit down with Larry and Staci Wallace, founders of Fueled by Fire and two of the most faith-driven entrepreneurs I’ve ever met. Their story isn’t just inspiring… It’s wild!!

They once gave up everything (yes, everything) in obedience to a prompting from God… and what happened next will challenge the way you think about success, giving, and what's really driving your business.

Whether you're a faith-based founder or just feeling the pull toward something more, this conversation goes deep into the purpose behind your profits.

Key Highlights:

The story of how Larry and Staci gave away everything… And what God did next

How they teach CEOs to shift from chasing revenue to building legacy through generosity

Why they believe peace - not success - is the new metric that matters

The “D.O.G.E.” framework they use to help business owners scale with operational and spiritual integrity

How they tie every offer to a mission, and require their clients to do the same

Why your calling is your business (and how to finally merge the two)

Their bold approach to faith-first decision making… Even when it makes zero financial sense

This isn't your typical business, sales, and marketing podcast episode. It's about building companies that honor your values, serve others, and still scale to 8-figures and beyond.

If you've ever felt the tension between business and belief, Larry and Staci will help you see how your funnel can become a force for good.

You can learn more and join their next challenge at fbfchallenge.com.

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Transcript

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Do you you have a funnel but it's not converting the problem 99.9% of the time is that your funnel is good but you suck at selling if you want to learn how to sell so your funnels will actually convert then get a ticket to my next selling online event by going to sellingonline.com slash podcast that's sellingonline.com slash podcast

this is the Russell Brunson show

What's up everybody welcome back to the show I'm here today with two of my newer friends I've been having so much fun over the last three or four months hanging out with them they joined my Atlas group, and now we're here at Inner Circle.

I wanted to pull them aside because it's just been fun watching them from afar.

Obviously, learning more about them and their businesses.

I thought they had some really unique things that they're doing that'd be fun to share with you guys as a whole.

And so, they're coming all the way from which part of Texas, you guys, from East Texas, East Texas, out in the middle of the country.

Yeah,

all the way from Texas, and excited to have them here.

So, it's Larry and Stacey, and yeah, excited to have you guys here.

How y'all feeling today?

Feeling fantastic.

So, I would love for you guys to explain,

because, again, a lot of people in our world are in coaching businesses.

You guys have a coaching business, but it's a little different.

And I'd love you to explain kind of what you're doing, why you're doing it so that people have an understanding of that before we dive into some of the business side of it.

Yeah, we actually work with faith-based CEOs, entrepreneurs, and we help them really anchor their calling.

A lot of people that we work with have made millions and millions of dollars.

Some of them are in their startup, but we teach them how to move from revenue creation to profitability and cash flow so that they can create greater generosity.

So, our driver is generosity.

Like, we work everything when we work inside of PL statements and we work inside of something we have, a signature growth method.

It's how can we increase their operational efficiencies, doge their business so that we can create greater generosity?

That's a new thing now, right?

Doge their business.

Yeah, yeah, doge the business.

If we have a different spin on it, instead of governmental efficiency, it's godly efficiency.

Ooh, way better.

Department of godly efficiency, yeah.

Doge secrets.com.

That could be the next

platform.

That's amazing.

And then

the people you're working with are most of them like, again, they're running businesses and they want to focus more on God and their business or, you know what I mean?

Or is it people that are already focusing on that and you're helping them figure out their calling more so?

Or

where exactly did most of the government go?

The denominator is that people.

I think there's going to be a divergence in the next two years where people have run after money money and things and they're searching for success.

They've heard about the importance of significance, but the real denominator is going to be a drive for peace.

So as the world with AI, there's so many great things happening, just like you said on stage, but there's some scary things.

And people are going to either be able to master what we talk about, we talk about conscious thinking, subconscious thinking.

Our driver is to help people get into the super conscious thinking, where it's not the things that money can buy, but it's the things that money can't buy.

I got to travel with Zig Ziglar for 12 years and we shared the stage together for a long time.

And he used to say, I like the things that money can buy.

They can buy a house, but they can't buy a home.

It can buy a bed, but it can't buy a good night's sleep.

It can buy a book, but it'll never buy wisdom.

And so the things that money can't buy are the super conscious things that that's how we work with leaders all around the world, helping them get to that place where they can create legacy based on the things that money can't buy.

Yeah, that's really neat.

Larry, you told a story at Inner Circle that kind of,

or Atlas meeting, I mean, that kind of like shocked me and was interesting, but it shows us

how much you guys believe in like making decisions based on faith, not just always numbers.

Do you know what story I'm talking about?

About walking away from everything.

Yeah, 2017.

I love you to tell that story because I think so many people, it's like we only base our decisions based on the numbers, the metrics, things like that.

But there's so many times that I think that people, if they started listening to other things

outside of that, you know, listening to God, listening to their faith, listening, things like that, somebody make decisions that make no logical sense.

I mean, outside, you're like, this is crazy.

Why are we doing this?

But then it's like, it's the reason why the next thing is born and the birth of the next thing happens.

And I think I'd love for you to tell that story.

Yeah, it's a great story.

You know, it started off with Stacy having a dream.

And so one morning she woke up and

she felt like God had given her this new song to write.

And

can you tell the words?

Yeah, it just said, will you say yes?

Would you sacrifice your life?

Will you say yes?

Would you have raised the knife?

Which is a story out of the Bible, Adam and

I mean

Abraham and Isaac.

And will you say yes?

Or will you turn and walk away?

Will you say yes to me today?

And I thought it was a song.

So I got up, got in my office thinking, oh, I'm writing another song.

But it wasn't a song.

It was a request.

And so we felt like the Lord was telling us that we needed to step away, or she was feeling like the Lord was telling her that she needed to step away from our business that we had, very successful business at the time.

And so I wake up, she tells me, and she says, I think you're going to have to take over everything.

You know, you need to, you know, the sales, everything, you know, so I'm usually the operations guy.

And so I said, okay, you know, let's do it.

And so she stepped away from that and I was just running our business.

And a few weeks later, I felt like I had the same dream that she had, that it was like, no, it wasn't just for her, it was for both of you.

And so we had bills to pay.

We had two teenagers, you know, we, we, and it was a significant amount of income that we had coming into our family.

And to walk away from all of that and literally

give everything away, because that was the second part of it, wasn't it?

Wasn't just step away from your business and stop generating income, but it was give away everything you have.

And I was like, God, what does that look like?

And so a lot of people, it's hard for them to fathom, you know, especially in this day and age, because,

you know, you read the Bible about the rich young ruler and where Jesus asked him to give everything away and to walk with him.

And the rich young ruler said, I can't do that.

And he went away sad.

And so we don't know what would have happened if he said, okay, I'll give away everything.

But I felt like that was a test for us.

And, you know, I know it's not a test for everybody, but it was a test for us.

Two and a half years we did that.

So every time, so we're pretty high.

At that time, we were pretty high leaders in various industries.

And so we would get recruited to come work for different companies.

And every time we would get a really big package, equity ownership, we would sense, this is not what I've called you to do.

I told you, give it all away.

My mom was like, that's the devil, right?

Well, the interesting was like during that season of time, like we had zero income coming in.

Like we're trying to figure out how to pay bills because we had bills.

You living in your house?

Yeah, we had a very mortgage, we had electricity, water.

house was up for sale because he said sell everything yeah we had the house up for sale and it wouldn't sell and that was like really frustrating too because in the back of my mind i was thinking well we have equity in the house and you know that could be our fallback and all that stuff but it would not sell and so literally we were living by faith from month to month to month and the interesting thing was was he provided like he provided every single month and so um i would sell things you know we had bills to pay i would go up in the attic and say we're not using this i'll put it on you know whatever the eBay or whatever it is, and I'd sell it and have enough money to pay the bills for that month.

And then next month would come.

But then there got to one month where I was like, I don't have anything else to sell.

Like, we sold everything unless we want to start selling our furniture that we use every day.

And we had the house listed, so we wanted to keep it staged.

So interesting, I went into fetal.

Like, because it was my dream, I felt like I'm leading my family.

Do you second-guess it a lot?

Oh, my goodness.

It's like mentally, especially when you've been identified online, like we had thousands of people watching us online because we had raised up some companies that I had like 250,000 people on my down.

So it was like, I was used to being popular.

He was used to, we would travel and we'd do the selfies, like, God's blessing us.

Look at us.

And we're like on safaris.

And I remember like month three crying out to God, why would you ask this of us?

And we actually had a pastor that came and asked the same thing because we were.

some of the biggest givers in our church.

And so he said, why would God ask you to do that?

Because you guys use your money to advance the kingdom of God.

And so I went home that night and I was thinking, yeah,

why are we having to?

And suddenly that little voice made his question.

And I remember saying, God, why would you ask that of us?

We use our money to advance your kingdom.

And it was like, I heard clear as I say it again.

I said, we use our money to advance your kingdom.

He said, say it again.

I said, we use our money to advance your kingdom.

And he said, Stacey, isn't that narcissistic?

You You think I need your money to advance my kingdom?

He said, I don't need your money.

I need your yes.

And we knew in that moment that this was a calling of something bigger than we've raised up some pretty big companies.

This was a test that he wanted to see what had our attention.

And

the next day, Larry came in and he encouraged me, got out of bed, and I was like feeling better.

The next day, Larry comes into my office and he said, I can't breathe.

I feel like I have a Mac truck on my my chest.

No wife wants to hear that.

And I said, hey, what's going on?

He says, I got nothing left to sell.

And I said, well, you told me yesterday that he's got us.

And so I said, why don't you go for a walk and just

pray?

We have an acronym, pray, P-R-A-Y, pause, reflect, ask, and then yield.

Ask God, what are you asking of us?

Well, he comes back.

And when he comes back, he went to the mailbox and he walks in.

I'm in my office and he goes to the kitchen and all of a sudden he starts screaming, Stacy, Stacy.

And he's waving this Visa bill.

And I'm thinking, God,

how do I encourage him?

And he says, no, open it.

We open it up and Russell, it was

a

refund from Visa.

saying that we had overpaid interest for X amount of time.

It was $32 more than our bills that much, that month.

And what was crazy, though is like, I felt like he said at that point, he says, now will you trust me?

Because like every single month, because he said, you know, think back, because at this time we were like a year and a half into it.

And he said, think back.

Have you ever missed a bill?

Have you ever been late on a payment?

I was like, no, never been late on a payment, never missed paying a bill.

And even when I thought that we were, he still provided.

It always felt like it was last minute, but it was always on time.

And so that was the first time he asked us to give it away.

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We now live on a ranch, 62 acres, and we obviously birthed in 2021 Fuel by Fire, where we help CEOs understand

that beyond the currency of money, beyond the economy that everybody lives for, there's another economic system and it's out of this world.

and so when you ask who do you serve we serve people who have been in the rat race they've made money they've lost money they've made money money seems to have wings but like you know when you put your money to a movement instead of chasing money you create movements suddenly money begins to multiply and there's a scripture in the bible that talks about multiplying the talent not consuming it not burying it in fear i can't invest in in you know growth but really multiplying it.

And that, we believe, is what God's called us to do, is to teach people how to move out of the rat race of revenue into profitability so that they can multiply cash flow and create generosity.

And we've got two nonprofits that we are able to funnel those funds through.

And Women, We Rescue, and Restore the Lives of Women and Girls have gone through some crazy things and Epiphany Global, where we

just support missions around the world and outreaches around the world.

You know, Russell, God brought us out of that season, right?

Obviously.

And when he brought us out of that season, that's when we birthed Fuel by Fire, our coaching business.

And He tremendously blessed that.

And so we pay for everything in cash.

We owe no man but to love him.

You know, we don't have any debt or anything like that.

And

fast forward

a couple years later, so it was in October of 2023,

Stacey wakes up in the morning.

And

so she has a habit every morning, we both do,

that we say, good morning, Holy Spirit, what would you have of us today?

And we wait and see what he has to say.

And that's.

Which is not natural because your natural is to look at your phone, to want to get up.

Yeah.

But before those juices, the dopamine, serotonin, norepinephrine, hit your body, to let him have those first seconds of the day.

And if he says, cancel everything, we cancel everything.

If he says,

puts a face before us, we, you know, like right now, I've got some folks that I know just recently have lost loved ones.

And I know they're smiling, but they're hurting.

And that ability to hear him makes you a conduit.

And so that morning was extraordinary again.

So she felt like she heard

10 out of 10, will you do it again?

And she's like, God, what does that mean?

My eyes are closed.

And I'm like, oh, God.

Because we had just, again, we do everything on cash.

So we raised up all the money, a lot like what you're doing with the million-dollar offer.

We're creating on 62 acres.

We're creating a lodge.

We're creating an event center.

And so we had raised the money for that.

To pay for it in cash.

To pay for it in cash.

And I heard 10 out of 10.

Let's do it again.

Literally the next day,

we had concrete guys coming out to.

you know build up the forms yeah to start with uh you know we had already um cleared off the pro product, you know, that pad and everything.

The pad was set.

They're ready to put the forms on.

And so he's brushing his teeth.

And I said,

let me tell him this.

I said, and my eyes are still closed.

I said,

what would you do

if God said, 10 out of 10, let's do it again, do it by midnight, I'll give you a hundred-fold return without missing a beat.

He leans out of the bathroom and he goes, Those are great odds.

Let's do it.

Like no fear, no questioning it.

So we had calls until four o'clock from four to midnight.

We had to give all that money away.

And I will say to nonprofit organizations that don't have online giving set up, it was a Saturday, October 31st.

There were so many nonprofit organizations that we wanted to give to that they didn't have their system set up.

We couldn't give 25,000 or more to them.

And so most people are thinking, well, that was pretty crazy.

We're like trying to give them money.

We could not work.

Yeah, it wasn't working.

So we literally had to call these people.

That's what I'm saying.

We We did the same thing.

Operational excellence.

But we did that.

And the next launch, in one launch, we were able to.

Wait, hold up.

So the very last organization that we gave to, the campaign, they were just launching this campaign.

And we got a hold of them like at 1145 at night.

and happened to be a church in Austin.

And

they said,

yeah, we have this campaign.

You're going to be the first ones to give into it.

And we're like, okay, great.

And so, you know, what do we send the money to?

And they told us.

and they said um i said so what's the name of your campaign they said all in

it makes sense and i'm like you got to be kidding me this is like the last bit of money and it's all in i'm like that's amazing the thing that really is the the story that relates to most people is like everyone else we spent so much we've been doing business for four decades and we spent so much time chasing money, chasing money, chasing how do we increase funds?

How do we make more revenue?

And I believe there's a message that there, and I see it more and more in your posts, there's more.

There's more to our calling isn't over here and our business over here.

There's a

convergence instead of a divergence.

There's a convergence of those coming together where people can live a purpose-driven, faith-based, highly profitable life that creates extravagant generosity without forsaking their faith, their family, their freedom.

And Peyton's a living, walking testimony of what happens when as parents, we be consistent in more than what the world offers, they come back and they want to follow.

Peyton's their stun for those who have not payton yet.

And the follow-up to all of that, we're almost done building that building.

Really?

So cool.

It's interesting because for me, in my journey, for years, I always looked at

like my calling and my business as completely separate things.

And it wasn't until for me, like I had someone who's one of my coaches and she's, she's an amazing coach.

But before I hired her as my coach, she went through my coaching program.

So I helped, helped her and her husband launch their business and all sorts of stuff.

And I was having this coaching call with her and she was talking about that, you know, like how they're tied together.

I'm like, no, they're not.

Like, God doesn't care about what I'm doing over here.

Like, this is my business.

This is where I, you know, where I spend my time spiritually.

They're different.

And she was like, you don't see it?

I'm like, see what?

She's like, she's like, you're like, like, this is your calling, what you're doing.

And I was like, no, like, my calling is not helping me make money.

Like, it seemed it seemed really shallow to me i was just like that god couldn't care less about me helping people make money these are so separate and then it was powerful coming from her she's like you don't understand like yes you helped us make money but she's like do you realize what you gave us she's like before we met you like we were in bondage like we couldn't do anything and you helped us to get out of bondage like yes we made money but we got out of bondage and now we can serve and we can give we spend more time with our family we're able to like give to charity and like all this stuff and she's like she's like you like the the vehicle that that god's given you to like the tool whatever is to help people make more money but what you're actually giving people is freedom.

When you start looking at that way, your calling is to free people so they can serve people, they can do that.

And like, I was like bawling my eyes out like, because I'd never,

I'd never seen that, never like, you know, and for me, when I, when I put those two things together, it gave me more permission to like double down on my business.

Now I'm like, okay, well, if this is the calling, like, then I, I need to go all, like, then I don't know if I, I personally feel like I had like safety nets after that because I'm like, oh, well, I'm doing what, what God wants me to do.

Therefore, like, I can go, I can go harder.

You know what I mean?

I didn't put safety nets like you guys.

I'm hoping I never have to, but

I'm hoping I would be willing.

It's a crazy thought, though.

It is a crazy thought.

Think about

in 2017, before 2017,

we've had all kinds of traditional business, telecom, healthcare.

We had a business that we were using a type of network marketing model, selling telecom.

Garrett was in his flux of the worst days of his life.

And I remember meeting Garrett

and saying he would be a great guy to have on my front line.

And so

he slept on our couch.

He was in a tough season of life.

Garrett, before Garrett Jay White, that you all know.

Yeah.

But everybody has a before story.

We have a before story.

And the before story is what's so important

because Garrett, in his worst days, helped us create our first funnel.

He was hacking.

He had every kind of system.

It was like Frankenstein,

everything.

But that was 2012, and you guys were all in the research mode and all of that, probably trying to hack some of the stuff we were doing over there.

That

funnel put 23,000 people for me into that system, which became 250,000, which became a $350 million company in three and a half years.

And then fast forward, where we see back to what you've you've created.

Those days of hacking and searching and trying to figure out what is this click funnels thing going to be.

Today,

we write offers for anything God tells us to do.

Anything.

He tells us to put in a lake and stock it with bass.

We look at how much is, we don't ever question it.

How much is that going to cost?

Let's build a launch for that.

Put in a lodge, which is what we're doing now.

We look at the budget and we know God has no problem with money.

And he's given us a tool.

We just write a launch for that.

Everything he, now we teach other people how to do it.

This is where I say no eye has seen, no ear has heard the things that God has prepared for you.

We just have to get out of scarcity, grasshopper thinking and believe, get a giant slayer David mentality.

And instead of saying, the giant's so big, I can't do it, the giant's so big, I can't miss.

And when you have that perspective, you walk into a room like what we're in right now, and you realize that one can put a thousand to flight, two can put ten thousand to flight.

But what if we create a movement?

We can change the world.

Yeah,

so cool.

I'm curious when you guys make your offers, do you tell the people, like, hey, the money we're astronomists we're going to be building that, like, do you talk about that, or is it more behind the scenes?

Like, are people buying into the whole vision of it?

From day one, yeah.

So, when so, we have a workbook that people can buy, it's an upsell, we have a VIP which people can

become a member of during our launch.

And both of those, we tell them that 100% of those proceeds from the workbook or from VIP go to one of our nonprofits.

And so they know that going in.

And then from our actual, we do programs that are $25,000 to $250,000.

And we let them know a bare minimum of 10% of everything we bring in immediately goes back out.

And to be in our $125,000 or $250,000 program, they sign an agreement that they will give 10% of their company to nonprofit.

We won't work with them unless they give.

So, because we know there's an equation of generosity that causes the blow-up of their business.

So, one company specific is two young guys that came to us at 21 and 23.

They had started these sheds and hit COVID where everybody was trying to find places to store their stuff.

And so, they did pretty good, but then they came to us and they were going through bankruptcy.

We happen to have a lot of business acumen to help people like that.

So in less than nine months, we were able to get them to 13 million.

And from 13 million in three years, we got them to over 70 million.

So,

but every time they would take a dip, it's because they stopped giving.

Every time they got a setback, it's because they were messing with the equation of generosity.

So we've tapped into an equation that works inside of our client,

within our clients, that

it's like gravity.

You can't explain it, but you cannot deny it.

I have something cool about that.

So my mentor, Dan Kennedy,

brilliant marketing mind, not someone who has faith or belief, you know, and that kind of stuff.

And it shocked me because I bought one of his courses back in the day.

It was his wealth building course.

And the entire first hour of the wealth building course, he was like, all right, there's this thing you have to do.

It's not going to make any sense.

Does that make sense to me?

He's like, but you give away money.

You give to people.

And it comes back.

He's like, and it was funny because he doesn't know the principles or why.

He just knew it worked.

And so he's like, so step number one, if you want to build wealth, give money away.

That was like the whole break.

And I was like, and I asked him later, I was just like, that was so shocking that that would be like,

I love you to death, but I know your beliefs over here.

And that doesn't make any sense.

He's like, it doesn't make sense to me either.

But

the equation works.

And so I give money away and it comes back.

And I had another mentor.

He said, he said something really cool.

This is back 20 years ago.

He told me this.

He said,

the size of the hole that you give from will be equivalent to the size of the hole you receive from.

And I remember he said that.

And I was just starting my business at the time.

And I had a little bit of money, but not a lot.

But I started thinking about like when I'd go to restaurant tipping people I'm like I can tip 10% or 20% whatever I'm like or what if I tip the whole bill so I started doing that more and more and it's just it started that process and anyway it's just it's interesting

our lake is really important to us so I have a dream that I'm getting close to 60 that I want to have fishing with G-Mama and I want people to come out to the lake

and have a TV show and I want to talk to them about the finer things of life and so when we're building this lake first off you're intentional You know, it requires a lot of thought process.

You know, what are you going to put in the lake?

How are you going to feed the bass?

And are you going to have shiners and bluegill?

And so you're putting a lot of money into the lake.

And in Texas, we have big rains.

So the lake fills up and we've got this incredible dam and spillway.

Well, the lake fills up and then it keeps raining.

And it's like we're...

we're on top of the hill watching this and we're like, oh, wow, it's overflowing.

Like it's

flooding down the river.

It is out the spillway.

And we're thinking as we're going to bed we do not want this to go over the dam

so we go to bed we're praying god we're just stewards of this whole vision we don't own it it's yours and so if if that if you want us to start over with the fish we know we can do it again We feel that way about business.

And so it's not ours, it's yours.

Well, we go to bed, and the next morning I wake up, and literally the water is not only flooding out of the spillway, but it's right up to the edge of of the dam.

And I woke up and I said, good morning, Holy Spirit, what would you have of me today?

And he said, as long as you have an effective spillway, I can keep sending the rain.

He said, the spillway is generosity.

He said, don't stop giving.

I'll keep sending the rain.

And Russell, that's what we see with you, is

as much as people know you for all the click funnel things, anyone that studies you deeper,

they see your heart of generosity.

They see even when you get on stage and there's somebody who's passed away, the generosity that comes from your tenderness of heart.

And we are athletes, so put me on a basketball court, I'll score.

Put him in a football field, he's going to score.

Put you in your zone and on the mat, well.

I can still beat most people with no arms, but

I'm willing to try.

But that competitiveness move to generosity, that's why our vision is to create a billion-dollar storehouse of generosity.

And the only way we'll do that is by working with a lot of really successful companies and CEOs who get the tithe, who understand the 10% giving.

And what the amazing thing is, though, is that every single company that comes to us comes through ClickFunnels.

And so the platform that you guys built is the gateway.

that gets them to us.

To Uganda, Mozambique,

Guatemala, all these different organizations that we support,

ClickFunnels is making a way for that.

So if you've ever questioned whether or not your calling and your business are aligned, making a difference.

It is like,

take the slingshot away from David.

Yeah.

Well, dang, thank you guys.

I feel better about myself already.

There you go.

That's awesome.

Okay, one last question because I know in the business world, people that follow me, listen, there's two sides.

There's a lot who do believe in faith.

But there's a lot who struggle with that.

And they're like, you know, and I'd be curious,

like for those who don't believe in whatever, but like more so, like, how do you help them to understand there's a calling?

Because I'm a big believer.

I think all business is calling.

I feel like the reason why 22 years ago I got geeked out about marketing is God was planting seeds for like today, right?

And I think people start businesses and even if they don't have faith in something, but like, how do they, how do they, I don't know if there's a way or if you teach something, but how do they find their calling?

How do they, how do they become aware of it?

How do they know it's not just like I'm trying to make money, but like, how do they find the purpose?

Well, people, we always say, give people what they want, and then as you create the dynamic of relationship, give them what they really need.

So people come to us to make more money and they know that we have a track record of producing wealth.

So that's what our signature growth method is.

And it starts with God-size vision, the G, God-size vision, having something bigger than yourself that you cannot do alone.

And then the R is how to turn your revenues into profitability and cash flow.

Everybody wants that.

O, operational excellence, which is Larry's jam, teaching people how to really doge their business, create SOPs, create a functionally healthy company.

W, wise counsel, how to put scaffolding around you in order to scale.

T, how to have a team-managed business.

And then H, healthy habits.

People come for that.

What we know, though, is a lot of those leaders that come, they're addicted to pornography and alcohol, and they've tried everything to get free, everything.

And when somebody is suffering, we always say you go through three things, suffering, sacrifice, and then you go through silence before you get the slingshot.

When you're in that place of suffering, it's not about religion.

It's about freedom.

And so we talk a language of peace and freedom that brings people to a place of recognizing God has given you a talent, but maybe you've let a crack, you know, there's a, I talked about it yesterday when we were on stage, is the crack in the nuclear submarine called the USS Thresher.

And basically they were on a regular routine mission and they'd slipped below their integrity level, which is the integrity of what the submarine was built for.

They went deeper and then all of a sudden they started having malfunctions, but it was a crack in the submarine that actually caused it to implode.

It was catastrophic.

They called it a catastrophic failure.

A lot of CEOs CEOs experience catastrophic failure because of a crack in their marriage, a crack in their family, not watching what's happening to the kids.

And so suddenly they're spending all these years building all this money or all this wealth, and they miss the thing that actually imploded what matters most.

And so that's how we

communicate really not about religion, but about what matters most in your life.

We happen to be Christians.

That's our faith.

But we speak to people of all different backgrounds.

At the end of the day, money is not the denominator everybody's chasing.

Money only makes you more of what you are.

But what most people are chasing is peace.

And peace often comes through suffering, sacrifice, a season of silence, and then the ability to say what Zig Ziglar always said, be, do, have.

We believe it starts off with C, have that God-sized vision.

Become the leader.

God created you to be.

Do the hard work.

Do the reps, do the reps, so that you can have a life of peace and profits.

So cool.

You guys, it's fun.

I'm glad we had a chance to sit down and talk.

I'm glad for my people to hear this too, because I think

I try to bring this and weave more of these kinds of conversations into what I'm doing.

And this is just super cool.

And just to see what you guys,

how much you're willing to follow the promptings of God is inspiring and exciting and scary.

Yeah, it is.

All right.

If you're any promptings for me, don't let me know.

Just kidding.

You know, when we saw your selling online challenge, and I wanted to tell you this, is that

we're so glad that we were in ClickFunnels since 2017, but had no idea what ClickFunnels was.

We didn't know the community.

Beyond the platforms.

Yeah, we just used the software.

And when we saw selling online, it was because we were looking for a sales coach for our team who didn't drop the F-bomb.

We were just looking for somebody who could just teach the information without the emotional drama.

Shared the same values.

And with, yeah, values.

And so

the day that we saw you and you went through the whole thing, our team is online with us.

And they're like, when you went to the million-dollar offer, they're like, Larry, hold her back, hold her back.

Because they just know.

I'm like, if that can be.

It's not too late, by the way.

We got it in the back of our mind.

Yeah.

And, but when you made the offer, we, of course, went in for the offer that you were offering.

And we said, how do we get on a call?

Because what was in the back of our mind was not what can we get from you, but how can we come and just serve and be a part of the community?

If we get an idea and we already have, you know, one funnel changes everything, pays for everything.

That's why we always say it's not about the money.

It's about are you willing to receive the one thing that can change everything.

For us, that's why we're here, is we want to be a part of the movement that you're doing, the bigger movement.

And we're honored that we get to be in the room with you.

Well, thanks, you guys.

It's been super cool getting to know you guys.

Ever since day one, we first hung out at Atlas.

I was like, I love these guys.

Yeah, so grateful to have you guys.

So for our team and people who are listening who want to follow you guys and and jump in and plug into what you guys are doing, what's the best place for them to go and see all the magic?

Mm-hmm.

At Stacey Wallace, everything's under my name or Field by Fire.

FieldbyFire.com tells everything that we've got.

We run a challenge every month to teach people how to merge faith and business, and it's fbfchallenge.com.

And yeah, it's life-changing.

Yeah.

Awesome.

Well, thanks you guys for being you and for hanging out and sharing all these cool things with everybody.

Grateful for you and for everyone at home.

Go check out their challenge and appreciate you guys all listening.

So, thank you.

Excellent.

Now, obviously, if you want to sell stuff online, you're going to need a good funnel.

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