Secrets of Autosuggestion: Emile Coué’s Thoughts on Reprogramming Your Mind | #Success - Ep. 68

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This is the Russell Brunson Show.

What's up, everybody?

Welcome back to The Vault.

Today, I've got a really cool book from somebody who's very, very prolific during this time period and taught some things that literally almost every other personal development author started using.

Like Napoleon Hill was using his teachings.

Other people you'd be aware of.

And even nowadays, a lot of people are using what he taught and they're acting like they invented it.

So, but it came originally from this guy here named Emil Kou.

And this book right here is one of his books.

He's got a lot of really cool books.

This one's called The Practice of Auto Suggestion.

And this was a book that was about $350.

So not super expensive, but they are hard to find, especially in English.

Originally, these were written in French.

This is the cover of the magazine he was in, and I got some ads.

He's actually selling the book, which is really cool as well.

We'll probably dive into the ads as well.

But Emil Kou was one of the first people ever talked about this concept called auto-suggestion, which is something that is very important to learn for your own personal development, but also as you are persuading and influencing other people to understand how suggestion and auto-suggestion work as well.

There's a quote on this ad I'm gonna share with you.

This is one of the core things he has people say every single day.

But before I get into exactly what that is, Emil always talks about is a concept called auto-suggestion.

Emil Koo was like the first person to really talk about this and write books about it and teach about it.

Nowadays, we may call it affirmations or things like that, but it's different the way that he taught it.

So you think about this.

Here is you as a human being, right?

All of us know that every single day, by default, like our heart beats, right?

can't you can't focus like you can't change that your heart's always gonna beat right same thing in our lungs every single you know second or whatever our lungs fill the air and they go down like these are things that happen inside of our body that just happen all the time right and the same thing happens in our brain our brain just gets thoughts and they pop up just like your heart beating just like your lungs breathing like thoughts just come right so think about this we always have these thoughts

And so a lot of like what happens in personal development is like you have these thoughts pop up and sometimes thoughts are positive, sometimes they're negative.

But what you can do is like, is take that thought that's happening and like change it to positive thoughts, right?

Like this is the big they talk about in any kind of personal moment right think and grow rich like think about things that you want to achieve think about things right but now there's two other things that are happening that affect our subconscious mind right and this is what's interesting because our subconscious mind is the thing that actually directs what we're going to be doing in our life right first i'm talking about it's called suggestion because that'll help make auto suggestion make more sense so so suggestion

so you think about this life As you're going through life, there's always people that are suggesting things to you, right?

And this everything from your parents, they give you different beliefs that they've had throughout their whole life.

They say things, right could be their beliefs about money or about weight gain or weight loss or about happiness or about their their belief or whatever it is right but you hear these suggestions they get woven into your subconscious mind they become part of you right almost every movie every tv show who is the villain like the villain almost every single time is the evil rich billionaire right it's always the entrepreneur is the bad guy in every movie and so like throughout time you watch a thousand different you know disney movies and the entrepreneur is always the bad guy eventually like man entrepreneurs are bad guys like that becomes like a subconscious thing that is suggested to you from outside but there's always these suggestions happening okay and they affect who we are, okay?

And then the third thing, so we have our own thoughts that just pop up, we have suggestion people have suggested stuff to us over time, and then the third one that Emil talks about

is auto-suggestion,

right?

And this one is the key.

This is where you are choosing the things that you want to put into your brain.

So instead of just like, I hear my parents say this, I hear my friends say this, I hear TV say this, or music or whatever, instead you're saying, what are the things I want to be programmed in my subconscious mind?

Let me auto-suggest those things to me, and then those will become my subconscious patterns, okay?

And so that's kind of the premise of almost all of Koo's work is all tied back to this is understanding the suggestions coming in from the outside and they're just showing up, right?

Your thoughts are popping in.

You can actually choose what things you want to suggest upon your subconscious mind and by repeating them over and over and over again, they will become the pattern.

And so that's the whole key, right?

And so what's fun about this ad says, let the Ku method cure you, right?

And so he's talking about here is like, what is the thing that you're struggling with?

It could be weight loss.

It could be health.

It could be struggle making money.

Like in here, he's got be healthy, be happy, be resilient.

So what they do is they find inside of his books, inside of his work, like, what are the suggestions and thoughts that you're having right now that are keeping you and holding you back from having what you want in life?

If you're not healthy, you're not happy, you're not rich, you're not like, whatever your thing is, right?

They figure that out and then they start saying, okay, what are the suggestions we need to give our subconscious mind?

They're going to rewrite.

They're going to basically take these external suggestions that are holding it back and get rid of those.

You know, make sure these thoughts are just popping up randomly.

Like we're actually choosing the thoughts we want.

And then we say these suggestions over and over and over again, right?

So again, some people might call these positive affirmations, right?

Nowadays, or Tony Robbins calls them incantations.

Like you say the thing over and over.

In fact, I remember going to my very first Tony Robbins event.

I remember we walked on fire.

It was insane.

And then he talked about incantations.

And Tony had all these phrases.

You could say them over and over and over again.

He had everybody write their own script.

Like, you know, and like he, Tony would have you like march around, like hit yourself in the chest and like say these things and yell them out loud, drowning out all the other noise coming into your brain.

And you're choosing what you want to actively put into your subconscious mind.

And that's the magic, right?

We have the ability to actually choose.

And that's what auto-suggestion is all about.

And so this phrase right here from Coolitz is so interesting.

I'm familiar enough with his work and both the stuff that he wrote, but also like all the other new thought leaders who are writing about his work, they all bring back this stuff like as, you know, as Dr.

Ku says, you need to add auto-suggestion.

And then they all come back to this quote.

So this is a quote that Ku had every one of his patients say every single day.

The quote is this, day by day, in every way, I'm getting better and better.

And so we had people say that over and over and over again, right?

And it's important when you do your auto-suggestions that you're using phrases your subconscious mind is not going to disagree with, right?

I'm rich, I'm rich, I'm rich.

Your subconscious mind's like, you're not rich right now, right?

You're not not saying like, you know, I'm a this, I'm a this.

You've noticed like the phrasing of this day by day, in every way, I'm getting better and better.

Like your subconscious mind can't say like day by day, in every way, all different ways, I'm getting better and better, right?

So this is like the core auto-suggestion that he leads with.

And there's tons more inside the books that have you start weaving into everything, but this is the core one.

And so when I found this ad, again, I was on eBay searching for more of his work and I found this magazine cover he was on.

And then I saw this ad and I saw, you know, the picture right here where it's got auto-suggestion and the little ad holding the actual saying I was like this is insane and again this ad was to push people to go buy one of his books and so that's what auto suggestion is for everyone this is a key principle that we can or should be learning but also if I want to weed this back to like sell a lot of you guys know I have an event called selling a line where I'm teaching people mass persuasion and what's interesting is all the things we use when we are trying to do you know a webinar or a challenge or we're speaking to the masses everything we're doing is still based on these same principles right if I want to persuade somebody to do something what am I doing right I'm literally putting suggestions into their subconscious mind kind of like stage hypnosis have you ever seen a stage hypnotist like the hypnotist is getting someone into a hypnotic state and then giving them suggestions right and so the more you understand about auto suggestions from the personal development world and how they work on you the more you can weave these same suggestions into your presentations you are speaking on a webinar or a challenge or a youtube video right you're finding suggestions you're telling people that are going to help break their false beliefs to help them to actually break through and have more success and whatever it is you're trying to teach them or trying to sell them.

So a couple examples, like let's say I'm doing a webinar, right?

And let's say I know that the suggestion they've been getting their whole life it's really hard to make money right or the thoughts that pop in their heads like this is hard i'm a newbie i'm just a beginner

right if i know these are the thoughts going into i'm like i need to create suggestions that i can put into my presentation and again a suggestion is a statement right it's not a question like i do questions that are trial closed but a suggestion is a statement i always think about this like a hypnotic statement like if you're hypnotizing someone like you are getting sleepy so if you listen to any of my presentations you'll notice when i use suggestions i'm suggesting something right so a good example our recent funnel hacking live event right i was doing a presentation and on day three of the event I did a pitch for people to go by, right?

And there's like the emotional buyers who jump up and they run the back in the room by, but I know there's a group of people who are very logical buyers, right?

And so I tell them to say, hey, for those of you guys who didn't invest yet, tonight you're going to go back to your hotel room.

And when you're in your hotel room tonight, you're going to be sitting there thinking about the fact that you could have taken action, but you didn't.

You know that it's something you want to do.

You know, something you want to be successful with, but for some reason, it just hasn't happened yet.

And you're going to struggle, you're going to flip and you're going to toss.

and you're going to turn.

It's going to be really, really difficult to sleep at night until you decide to make that decision that you want to move forward.

After you make that decision to move forward, then you're going to have a great night's sleep.

But until then, you're really going to struggle.

And how many of you have ever done that in the past?

Boom, right?

So I'm telling them, I'm giving the hypnotic statements.

And that night, what happens typically is that the logical thinkers go back and in bed, they're sitting there like thinking about it and they're stressing out.

They're literally doing what you just told them.

You're suggesting to their subconscious mind, subconscious mind is picking that up.

And then they actually do that.

And I see it the next day.

I get people all the time because the next day when they come back, then we do a re-pitch.

And during the repitch, I talk, my logical buyers, how many guys struggled last night?

You were tossing and turning.

Everyone's hands are going up.

Yeah, that was me.

That was me.

I'm like, okay, now we're going to talk talk about logically why you need this.

And we make a logical argument, and then we push people to go by, and then all the logical buyers go and buy.

So that's one example, a way that I would use it if I'm speaking from stage.

Another one might be, again, someone's struggling with money.

Like, first I'm doing a trial close, okay, a question.

How many guys your whole life, you've heard this, that you need money to make money?

The making money is hard.

And it's like, yeah, yeah, yeah.

Okay.

And then I'll come back and say something like, I want you guys to understand, like in the past, you've probably heard that making money is hard, but the reality is making money is actually easy.

You can actually make money when you start understanding the principles and the processes.

And after you understand that, then you'll be be able to be successful it literally unlocks you know and i'm just suggesting to their brain the opposite what the false belief is if you notice and you start dissecting any of my sales presentations and you put out a timeline you will notice you use this trial close trial close and then weaving suggestion suggestion suggestion and coming back and so it's the same thing that coup is teaching from the personal development standpoint to rewrite your subconscious mind is the same things you have to understand as a persuader and influencer to rewrite the false beliefs of the people you're trying to persuade all right if you guys want a copy of my notes for the coup method, and also have this quote that you can literally put on your fridge and note and say it every single day, day by day, in every way, I'm getting better and better.

Literally, every morning, wake up, say that, put it on your phone, say it over and over and over again.

If you want the notes and the quote, again, there's a link in the description down below, go get it.

The notes are free for you, and that way you can kind of speed read this book and get the highlights, the best quotes, the best ideas.

Other than that, hope you guys enjoyed this video, and we'll see you guys on the next one.

And if you're struggling to know how to actually use this or what suggestion you should say, don't worry, I got you.

As you're waiting to click on the next video, I will give you some suggestions.

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