One Funnel Away Q&A: Real-Time Funnel Fixes You Can Use Today | #Marketing - Ep. 77

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What's up, everybody?

Welcome back to the Russell Brunson Show.

Excited to have you guys here.

And today, we're going to take you guys on a little bit of some QA.

As you probably know, if you listen to the show very often, once a week or so, I do live QAs with those who are involved in the One Funnel Away Challenge, which is one of the coolest challenges we have that's now free for all ClickFunnels members.

So you can go to onefunnelaway.com and go sign for free.

It's a 30-day challenge, and then every single week I jump on and do live QAs.

So this week, we did some QA's with people who are creating a webinar, they're putting it out there.

And there are a lot of interesting questions

everywhere from like, you know, how to structure landing pages to what to say in the presentation, what price points, like a whole bunch of really interesting things that

I thought would be beneficial for all you guys.

We don't list all the Q ⁇ A's here, but every once in a while, I'm like, oh, these are some cool ones I think a lot of people would benefit from.

We do.

So that is the game plan.

So we're going to list this right here.

And if you ever want to come on a live Q ⁇ A, just go to onefunnelway.com and get signed up and then jump on a live Q ⁇ A with me.

I'm probably going to be on this coming Friday, like I am every Friday.

So it'd be fun to hang out with you and get to know you and answer your questions.

But with that said, hope you guys enjoyed this episode.

You get a lot of ideas from other people's questions, and hopefully, it'll help you on your journey to growing your company, finding your voice, becoming the expert that you deserve to be, and a whole bunch of other cool stuff.

Appreciate you, and we'll talk to you soon.

This is the Russell Brunson Show.

Welcome, welcome.

And bingo, look, there he is.

Russell's here with us.

Good morning, Russell.

Good to see you, man.

Hello, Dante.

I missed you, man.

How you been?

I missed you, man.

I missed you like a fat kid misses cake.

You kidding me?

Good to see you.

Hey, how are the arms?

Oh, insane.

Look at these things.

Boom, boom.

Complete extension.

I'm curling, but what I was doing before, getting everything rebuilt out so I can start competing again in a couple months.

So, yeah, basically, flawless, you know.

Flawless and perfect.

What else do you expect?

Well, it's so good to have you back here.

We have experts of plenty, and I think we have some prime movers in here with us today as well.

Secrets about that.

Welcome, any Prime Movers.

Great to have you guys here in the One Funnel Away Challenge.

It is 12 o'clock, and that means it is experts only.

Gang, if you guys are an expert and you want help with your one-to-many presentation, that is what this session is for.

So, to be able to ask Russell Brunson himself a question, lucky you guys today, all you need to do is raise your hand.

At the bottom of Zoom, you'll see a little heart that says react.

If you click that heart, a pop-up shows up, and there'll be a physical button that says raise hand.

Just click that button.

It'll raise your hand, get you added to the list.

We're going to to have a great time here today.

You ready for it, Russell?

Oh, I'm ready.

Ready as I'm ever going to be.

Come on with it.

Dr.

Kurt is going to be first.

How can we help today, Dr.

Kurt?

Well, I did my first pre-launch webinar last night.

I had seven people on, four made it to the end.

They did not enter via the funnel, so I don't have any data through the funnel.

But I had trouble with the logistics of being able to share my my screen and still be able to see who was on the call and be able to see if they raised their hand or anything like that.

So

my question was really designed for Dante, but since Russell's here,

he's the man.

So hopefully

I'm not a tech guy.

So I struggled with that.

And then I just put my head down and I said, you know, I talked

for an hour and 17 minutes.

And

people enjoyed it.

They felt like my passion shined through.

I didn't want to be distracted by the technology.

I just wanted to do the webinar.

But I didn't feel like I interacted at all with anyone.

I didn't ask questions.

I didn't challenge them.

I didn't get any, you know, yeah, yeah, that makes sense to me.

So at the end,

we stayed on, the four of them and I, and they had a couple of interesting observations that'll help.

Cool.

Well, I got two things for you, and then I'll see what Dante wants to tag team as well.

The first one is, do you have one monitor or two monitors?

One.

I have one.

I have another one across the room, but I can't see the two of them together.

Yeah.

So

I'm a big monitor fan.

I hate laptops because I can't work on little monitors.

And so I've actually three right here.

So I have like a, but it's nice because having at least two, like I, it's hard to do a webinar with just one screen because of what you're saying, right?

There's like, there's the chat, there's the comments, there's the stuff, and then you have your presentation.

And I don't know if you're using Google Slides or PowerPoint, but like if you have speaker notes, you can't see them if you've got one monitor because this because then everyone's gonna see your speaker notes, right?

So, I highly recommend if you want to like dominate the webinar game, it's just getting two monitors, like it just changes everything.

So, then I have my slides right here, but I have presenter view that pops up on my right-hand side, so I can see it right here, and I have my chats over here.

So, I'm going, I'm going, I'm going.

And then, at my niece, I look over real quick and I can see it, I can comment if I come back, and that's that's the easiest way.

So, um, that'd be my first vote.

Um, and then my second vote um

is i i remember man this was this was the first year of click funnels uh so we're still it was brand new uh i remember because i i was going to post this video and share it but uh russell um the first year of click funnels i was working late hours not eating healthy and i was about this big in my face and very that was and the video is like you can anyway i just I'm not proud of what I looked like back then.

I'm just like, oh, poor little Russell.

He was working so hard and eating a lot.

And he just, anyway, but otherwise I would post the video for y'all.

But I did this event downtown Boise.

I had my inner circle and my Ignite group at the time.

We had 150 people in the room.

And I've been teaching about webinars.

And a lot of them were just like, for somebody, they just wouldn't do it, right?

Like, so I was like, they came in and for a day we taught on webinars.

And I was like, I'm going to show you, you're going to witness me doing a webinar.

right now.

And so we had to like, we had to pay extra to hardwire in like internet access.

We promoted it.

And so we promoted this webinar.

We ended up getting about 300 people on the webinar.

And I stood on stage and I did the entire webinar live with everybody.

And so I did the webinar, did the pitch, did the close, and then we wrapped the show up.

We ended.

Then it was crazy.

We got standing ovation.

Everyone's going crazy.

And then I took a break.

And afterwards, I came back and we did a Q ⁇ A with everybody to see.

And the biggest aha that people had was this.

I was interacting with the audience the whole time, but I never once actually looked at the audience.

They're like, when I'm doing a webinar, I'm looking at the chat.

I'm looking at, I'm answering things, I'm back and forth.

And I said, I used to do that, but the problem is like, every once in a while, you get some Yahoo's in there.

And he's like, Russell sucks.

Check out this, this article over here that somebody wrote.

Oh, there's this YouTube.

And like, there's always some Yahoo in the comments doing stupid stuff.

And so I'm trying to present, be happy.

I look over and I get caught off.

And they're like, and so for me, 99% of the time when I do webinars now, again, I have it over here, but I'm not actually

interacting with the audience.

I'm interacting with them, but it's play, it's show because that's how.

Because I don't want to get derailed by one person, one negativity, one thing that can throw off everything, right?

And so I'd be in there like, all right, everyone, type in the comments if you can see if you're here today.

All right, okay, okay, people coming from Cincinnati, from Chicago, from New York, from like, this is, okay, we have people from all over the world.

This is amazing.

All right.

You know, I got a question for you guys.

How many guys are interested in that?

If that's you, type in one in the comments, type in one.

Okay, a lot of ones.

How about twos?

And I'm just like playing as if I'm seeing it, but I'm not because I don't want to get thrown off.

And so that was the biggest aha I had during that time is people are like, this whole time I've been trying to interact the comments and kept throwing me off or I get overwhelmed or it would kill momentum.

And like I realized watching you that you actually didn't actually interact at all.

You're pretending like you were, you're playing like you're interacting to keep the engagement and stuff, but you're actually just delivering the presentation.

And so that was like their big aha.

So that would be the other side is just pretend like you're interacting, but you don't actually have to be interacting.

You know what I mean?

So those are

my two points.

Anything you'd add, Dante?

Not really.

I'm just curious.

When you would say like, oh, we got Cincinnati, Chicago, Detroit.

Oh, my gosh, everybody from all over the world.

You didn't even look at chat.

You just named off some cities.

Yeah, there's so many cities.

I just thought about them.

London, we're going Belarus.

We got people in Chile, in Santiago.

Holy cow, they're coming through so fast right now.

We got people.

It's Boise's people in Boise today.

This is so exciting.

Boise, Chicago, Salt Lake City, Florida, Miami.

We got three Miami people.

This is insane.

Okay, guys, we got people from everywhere.

This is insane.

I'm so excited today to get started.

Dubai, we got some Dubai people.

And even if it pops my head, I just

ran them out.

If I do have my two monitors and I have the thing over there, I'll look and I'll actually see stuff.

But again, it's just like, it's just like a glimpse just to keep me, if I can't think of a city name, but if I can't see it, I just, I just keep rolling.

Okay.

And there may be questions and comments that you would probably want to respond to, but you can't, you can't.

If I'm doing a stage presentation, the worst thing you can do is answer those questions live.

It's like if I was on stage trying to do a pitch and someone's raising their hand, I'm like, I'm not calling on anybody.

They may have a question, but that's going to derail somebody, everyone else from buying.

So if you think about an actual perfect webinar that you are delivering, it is a scripted stage presentation.

And so what I will do though is

I will do the presentation.

Now look at their questions and see if they're valid, right?

And I always say, if you have questions, drop the comments.

I'll try to answer.

Some of my team will try to answer, but just drop any questions you have in there.

And so what I do is I export the questions before the next one and be like, ooh, that's a valid point.

I should address that.

Or like, ooh, they're getting stuck here.

Let me figure out I can tweak the slides.

And so, but I would never in the middle of a scripted presentation stop to take a question because you have no idea what rabbit hole it could go down.

That derails the sale.

Sometimes people go in rabbit holes for 10, 15 minutes and then it just kills the momentum.

So for me, when I'm doing a scripted webinar, it's all about momentum.

Now, if I'm doing training, it's different, right?

Like if I'm fulfilling on the thing I sold, yes, do Q ⁇ A, answer questions, all sorts of stuff.

But in a scripted, 90-minute, it's a sales presentation.

It's not a Q ⁇ A.

In fact, if I'm not getting live, you always get people who are like, do you mind if I just do Q ⁇ A with the audience?

And so I always said no.

And then one time, Tom Billy was like, bro, please let me do QA.

And I was like, fine, you need Q ⁇ A.

And sure enough, we put the microphones and he does his little 30-minute presentation.

Like, I got 15 minutes for Q ⁇ A.

People run the microphones, and the first lady is some insane person who asked some crazy question that had nothing to do with anything.

It went down this rabbit hole for 20 minutes that just confused the audience, got people like out of state.

And then it was just, and I was like, that's why we don't QA live.

Like, yo, so

yeah, hope that helps.

But I do tell them, like, if you have questions, drop in the thing.

I'll try to answer them if I can.

If not, some of my team will try to answer them.

But make sure you, as you get stuck, have drop those questions in there.

And that way you have it for the, you know, updating your slides for round two.

And also, one of the most perfect things about the perfect webinar is it hits all the right beats at the right time.

It keeps people actually engaged for the entire presentation to get them to a stacking close where you're going to get this and this and this and this and this and this, normally this, today only this.

And you're not going to ever touch that part of the presentation.

After the stack and close, you can hit it with like a 15-minute timer to make a decision.

And then maybe after that timer is when you might come back and address some questions you saw in the chat.

Is that right?

100%, yeah.

And most of the questions get answered throughout the content.

They're asking, then, like, but it's like you're asking because you opened a loop over here that you're going to close over here.

And so it's like it gets answered.

So by the time it's in, it's like, what question do you guys have?

And usually that point, the questions are just buying questions, like, can I put on two cards?

Like, when's the last day I can sign up for?

You know, like, those are the actual questions that end up happening post-pitch.

And those are the questions that matter the most.

So, yeah, I usually do do a 20, you know, 15 to 30 minute QA at the end of the webinar.

Because that point is just trying to push people, you you know, get them off the fence, but it doesn't derail from the presentation.

Okay, great.

Any more questions, Dr.

Kirk?

Not that I can think of right now.

Logistics.

Like,

this probably isn't the right time to ask it, but like, I wasn't able to see what slide number I was on.

And I had a whole bunch of notes for the different slides, like what I wanted to say, so that they wouldn't see the notes and have them, you know, that part of it included.

But I couldn't figure out the logistics of how I could know what slide I was on and still have the full screen.

Do you do it in Google Slides or PowerPoint?

Oh, Google.

Okay.

Let me show you.

I am a Google Slide master.

This is my domain.

In fact, you guys want to see how many Google Slides I've had?

Yeah.

Okay, this will freak you out.

Be prepared.

I think I know more.

I think I should own stock in Google Slides because,

okay, so

each of these is a folder with more, for example, like here's inside event slides like these are all individual events and each event so fun locking live.

So here's every slide deck from 2015 all the way.

So there's like a billion, right?

So 2025, here's all the presentations I did 2025 at FHL.

So let's just say I'm taking

this one, right?

Yeah, this is me pitching something.

So I'm pitching this thing.

So what I do, Google Slides, so if I'm here, right, what most of you is you click on slideshow and it overruns the whole screen, right?

And so you're going through and you're like, oh crap,

I can't see my slide notes.

I don't know where I'm at.

What's coming next?

And so what I do instead is I go like this and you do it in

presenter view.

And what it does is it pops up the main screen.

This is why I have two monitors, right?

So this will be on my main screen.

So this is what the audience is going to see.

Let me show you.

So this is what the audience is going to see.

And so

as I click through, you know, they see this.

And so that's the audience thing.

But then what Google Slides gives me is this presenter view.

So this is what's sitting on my second monitor on the hand side and so it's cool about this is you see this is the current slide the slide this is back one slide and this is forward one slide and these are my slide notes so as I click through if I have slide notes it shows up right here in this this pane that makes sense and so I keep that one on my second monitor on the side one thing that throws me off though is it shows the one slide backwards and this always confuses me so literally

I have a sticky note right here and I take the sticky note and I

take it off and I put it on the monitor covering the left-hand slide because it just confuses my brain.

Like, this is what I already said.

Like, I don't want to see the previous slide.

I just want to see the next slide.

And so I cover this one up.

I literally put a sticky note on my monitor so this one doesn't show up.

And I see, here's what the audience sees live.

Here's the next thing they're seeing.

Here's my speaker notes for that slide.

And then it's just right there.

So if I'm doing this, like, again, I'm right monitor.

So let me come back.

Do you see me talking?

Like, I'm ahead of me, they're seeing the slides.

I'm clicking through, and I'm looking to the right here where I'm seeing the next slide, slide notes, slide notes, next slide.

And I'm just kind of bouncing back and forth here.

And again, for me, I'll have the chat open on the left-hand side so I can see it.

So I can like, I can call out things I need to.

But that's kind of how I structure it.

And that's, yeah, that's the, that's my big secret.

So.

Okay.

Great.

Thank you.

Yeah.

No worries.

That's interesting.

I either never probably get that part of

or I never knew that.

So I always do it.

opposite Russell.

And I just want to point it out because it's interesting.

I just want everybody to know, like, find your way.

Don't be scared to try things.

Like, Russell wasn't scared to put a sticky note on a screen and just make the thing work for him.

I typically put my presenter view right below the camera on that screen.

And I don't even, I'll put them on like this screen, what they're seeing.

And I actually don't ever look at that.

I just look at presenter view the entire time.

So, gang, do what, do what works for you, but play, try with it.

Do your practice sessions and figure out what's your perfect flow.

And Dr.

Carr, I love your question too.

Hop back in on Monday.

I'm going to have you join from your cell phone, and we're going to look at your studio, and I'm going to help you get that set up for

okay.

Your mic's a little choppy too.

Just

is that a little better?

Yeah, it's a little fuzzy.

It sounds like there's

like the cords, like not all in or something.

So, it sounds like anyway.

I'll get my producer on that.

Dr.

Kurt, thanks a lot, man.

Hey, let's go forward to Ryan.

Ryan, good to see you.

Nice to meet you, Russell.

I appreciate you taking the time.

But, like, so

Dante's got me funnel hacking one of Tony Tony Robbins

funnels, the RPM course.

I have a course to help people become location independent, become remote workers, and be able to live and travel all over the world.

It's called Digital Nomad Nation Masterclass.

So I'm funnel hacking this really long one-page Tony Robbins

funnel.

And I was wondering if I could share my screen and show you what I got.

I'm like 80% done.

Yeah.

And just see if you have any thoughts.

What's the price point of what you're selling?

$2.97.

It's a nine-module course.

It's about five hours of video, five and a half hours of video, and about a hundred pages of like action plans.

Okay.

Yeah, show it.

Let's see it.

All right.

You sell it just through a long force sales letter?

Are you also doing a webinar to sell it?

So I've just started selling it.

I've just got the course done.

And here's my question, Russell.

Would you ever sell a $297 product through a webinar?

Yeah.

Yeah.

Offerseecrates.com is offersecrets.com is one of my auto webinars that sells a $297 offer.

And it's a typical one and a half hour, perfect webinar presentation.

Yep.

Nice.

Same model.

Tickets are selling online, and then it's selling online, and then we sell them to to upgrade to our 10K.

So that's the whole process.

Yeah.

Okay.

Can you guys see my screen?

Sure.

Can.

What do you think of that above the fold, Russell?

First thing that hits your mind when you see the page?

What's my first thing?

Pop quiz.

I don't know what you're looking for.

I'm just looking for your natural organic.

What do you think when you see it?

I think it's going to see Digital Management Masterclass.

Join your Pastor Profits.

Join the Masterclass.

I think that very very top section to get my access and the logo, I would shrinkify that because the most important thing someone hits is going to be your headline.

Okay, sometimes the logos and stuff

sometimes

are a barrier.

All my designers always like hardcore, put logos.

Nine times out of ten, I either delete the logo or I shrink it.

Okay, you know what I mean?

What's the page you're funnel hacking?

I want to see.

So, right here, Tony Robbins RPM.

So, the color color is a little bit different just because my colors, my colors are orange and black for like all my course, my podcast, all that.

Yeah.

Cool.

Even like your logo, what if you pull it out of the, it's like so, it's so abrupt because it's got the orange block.

Like, what if you pull the digital imagination?

Uh, instead of stacking it four, four words deep, like almost making a longer version, it's just white.

It's just more simple.

Like you saw Tony Robbins.

It's a very simple logo.

It's not distracting.

Yeah.

That one's just, it's almost, it's, you know, four lines of text.

It's such a big thing, you know, it's like, um,

yeah.

Okay.

I can just remove that.

I wonder if,

do you know, Dante?

Does Tony drive traffic directly to this page?

Is it on the backside of a webinar?

Or backside of some kind of

that's a great question.

This is straight from Facebook ads.

Okay.

Okay.

So Facebook ad goes straight to that landing page that you showed us, right?

Yeah.

I found it in Facebook ad library.

I feel like, Ryan, if you take me up to the top, I don't even think we need to get into the story.

Gang, remember, funnels are built.

Hook, story, offer.

And as the hierarchy goes, hook is for emotion, story is for logic, offer is for fear.

Kind of a weird way to say it.

But anyway, as I'm landing on this, Ryan, it just feels busy.

It feels like, and I think the color goes along with that.

So I think I need to see you mute down your orange a little bit that's just really bold and it's not making the words pop to me it's all kind of just flowing into one and i'm really having to actively strain to read what the headline is go to go to tony's really quick

don't

that just lays easier on my eye it has more spacing first off he has that little dot at the top for his sub headline above the headline, which I don't think you had on yours.

But just the spacing between the text and each sentence has its own spacing, it just lays on my eyes so much easier.

And I can really understand what he's saying.

So, Ryan, for you, number one thing I'd like you to do is just focus on the above the fold.

Yeah.

Okay.

I'd agree.

And the other thing I would think about is, so Tony's, Tony's got two advantages you don't have.

Number one, he's Tony Robbins.

And so he's got, you know, 50 years of branding.

Like anytime I attach Tony's face with me, like it just increases conversion because he's Tony.

So he's able to do some stuff that you're probably not going to be able to do yet.

He's coming.

He's, you know, so here he's got just an image to sell a $47 thing.

If you go back to yours, you're using an image and you're selling a $297 thing and you're not Tony.

And so for me, what I would do is if you go back to your page,

like that image right there with lifetime access, I would replace that with a video of you doing a mini version of the perfect webinar because you're going to need to pitch these people on something.

Because you're five times the price of Tony and you're not Tony.

He's got, you know, his branding, he's able to bring.

So, if you look at um, you're openperfectwebinarsecrets.com,

like this is me selling a seven-dollar script.

I still have a five-minute video pitching the script.

Like, I feel like that's the piece this page would need.

I do agree, Dante, above the folds, I mean, the most important thing here, and I think uh, uh, secret

for what are secrets, yeah,

because you know, everything's a secret

or an underground strategy, yeah.

But again, this is like I did a five-minute pitch to sell $7 things.

So it's like you're selling 297s, which again, like, I think in a perfect world, I would do a webinar to sell that.

This would be the landing page.

And you could also drive people directly to the landing page.

But I would have some version of you pitching the thing kind of like this,

following the perfect, even if, even if you're not doing a full 90-minute perfect webinar, like doing a 15-minute version that's like a compressed version that's going to set up and sell the thing.

I think that's what's missing.

The page looks, I think there's little tweaks like Dante's on the page, I think, are good.

I think, yeah, replacing the orange with even a white or something just makes it easier to read.

Okay.

But then I think the key is going to be like you actually

selling the thing.

You know what I mean?

Yeah.

And what do you think about all the modules listed here?

I know when I was had them all listed there before,

Dante was like, seems like a lot of work.

Like, do you feel like,

you know, having all nine modules here is, is like people are going going through and they're like, man, this is like a lot, like too much.

Do you think I should?

It was interesting that when you described your course, you described all the deliverables, which is, which is typical of

an educator or someone, right?

It's like, you're like, I have six hours worth of videos.

I've got 42 modules.

I've got, you know, it's all like the deliverables.

So one of the biggest things that to sell anything in life, we have to focus less on the deliverables and more on the result because that's the thing.

Like people come because they want a result, but us as creators, we want to talk about the deliverables deliverables because we bled to create this stuff for you but I've seen that in my webinars when I go through in a webinar I'm like all right module one we're gonna cover da da da module and if I go deep into it it always hurts the conversion versus like all right there's six modules the goal by the time you finish these six modules is you are going to have this result even um so prime mover our $10,000 offer right people are getting six one-day events which seems overwhelming like what you want to go to six events to learn this stuff like yes so I don't do that I'm just like all right there's six there's six one day facilitated events and at the end end, and I don't talk about what's in any of them.

I just say there's six of them.

And by the time that six are done, here's what you will have.

And I'm painting the picture of this is the end, this is the end state you'll have after you start this thing, right?

It's like if you, if you read

Ben Hardy's book, like Become Your Future Self Now, like this is what we're talking about.

It's like.

Anytime you're selling anything, you're painting a picture of what their future self will become like if they buy the thing that you are doing today, right?

Because people already have an idea what they want their future self to be.

And so all sales is, is you're showing this thing.

and the problem that a lot of us have again as creators is uh because we we bled our passion to create this thing for them so we want to show them all the steps um but if you think about this i remember um

oh this is funnel hacking live man

six or seven uh her mosey spoke at it and he shared this really cool analogy he's like he's like uh when you're selling when you're selling a vacation to hawaii you're selling Hawaii, the beach, the, you know, getting the lay on your head, eating the great food, like the water in your face.

Like that's what you're, that's this, what you're selling.

And what all the marketers do is we're trying to sell like, hey, first thing you're going to get a plane ticket, you're going to jump on a plane.

You're going to be jammed in with 32 people back to back.

There's going to be kids coughing, but you're going to have the span on your thing.

So you have some airflow.

And then you're going to be sitting there for nine hours as we flow.

And then you get done.

You got to get through customs.

And then you're going to like, you know, and like, we're selling all the steps because

that's the thing that we did.

And Hermosi's was like, all you got to do is sell the destination.

That's what they want.

And so I think when we get into like all the modules, that's where we're trying to sell like the plane tickets and the seats and the things.

But it's like, no, no, all we want is the destination.

So what is the, so I would probably touch on it faster, like, hey, we have a process.

It's patented.

There's, there's nine steps.

And each of these steps are essential for you to go through it.

But when you're done with these nine steps, this is the end, the end state.

And I'd focus a lot more on the end state.

Okay.

Awesome.

Thank you so much.

Yeah, no worries.

It's looking good.

I think you've got the hardest thing people have a lot of times is creating the content.

It looks like you've nailed that.

So it's just kind of finessing and learning the sales side of the business.

I have a friend who's just getting into our world.

She created saying, created this whole huge course.

And now she's like trying to learn this stuff.

And she's like, I don't want to learn this.

I just, I did all the hard.

I killed myself doing it.

Like, I know you did the hardest part.

Now it's just like learning how to position the right way that gets people excited to want to give you money for the thing.

It's two very different things creating a course and selling the course.

For sure.

Different skill sets.

Yeah.

But eventually, I always tell everyone, I'm like, I'm like, you have to become as obsessed with the selling of the thing you do as you are with the thing you do.

Because if you don't, then no one will ever know about the thing you do.

And so, that's the

dichotomy.

And eventually,

hopefully, for you and for everyone, it's like when you start getting into this, it's really fun.

And like, you start learning and you see like people actually find breaking their belief patterns and taking your offer.

And then they go through the program, they start like, that's when it all, it all makes it all worth it, you know?

Yeah, awesome.

All right, thank you so much.

Yeah, great to meet you, man.

Keep sticking with it.

Fantastic.

Okay, I want to hop over to Leah.

Leah Horton.

There she is.

Hi.

Excited to be here.

How's it going?

Fine.

I'm a huge fan.

Went to Funnel Hacking Live 23.

Created my first digital course.

It's called Secrets to Earning Scholarships.

So definitely nod to you as a thank you so much.

I'm also a

scholarship judge myself.

I'm the founder of Horton Test Prep.

So I run a test prep company and I also am a public speaker.

I speak at college fairs across the nation and I also speak at homeschool conferences.

And so I wanted to get your opinion on my first funnel that I've written after creating the course.

And I'll go ahead and share.

And I wanted to get your opinion on two major things.

In the funnel, this current funnel is selling both, right, Test Prep and the scholarship course.

Test Prep, which is, I have a team of tutors that do academic tutoring, but I am the sole teacher

for Test Prep.

And I hear you in my mind going, you're trading your time for money.

Yes, I know that is true, but

I wanted to get your opinion on should I sell both the test prep, let me see if I can scroll it up, as well as the scholarship course at the same time.

And would you suggest doing a webinar to sell this?

Cool.

Okay, what are the price points of each of them or together?

How do you bundle it?

Absolutely.

I'll go ahead and scroll on down to that.

The course is $5.97, but it's just, which I want this, I had a hard time with putting my stack.

in the funnel because I want it on mobile mode because I know that's everybody at the college fair that I speak at,

like I just did at Johns Hopkins and Columbia University, all the parents and students that are there, about 600 or 700 people,

they're all on their phone.

So that's why I'm always writing it.

So I, it's kind of hard to see, but I wanted your opinion on that.

I don't know what to do with that.

The stack.

The price point for the course, again, it's normally $5.97.

It's about five hours of content, but it's super, it's a writing curriculum, to be honest.

And I am a scholarship judge.

So I'm one of those people that reads hundreds of essays and in my committee, and we choose the winner.

So that's why I also called it the Secret Surrey Scholarships, because it's truly insider secrets from a scholarship judge.

So I know that's kind of a lot of the question, but

in your opinion, should I be selling both my test prep tutoring, right?

Which it's, it is taught one to many.

So it is a group class.

I'm a premier coach.

That just means I have a proven track record.

So a lot of other tutors wouldn't be able to charge this price point, but I can.

And

yeah, that's it.

And then you got the 4,600 to 2,700 and a 600.

600 is a self-prep program.

Yeah.

And then at the very bottom, this was my, I don't know, what we call it, order bump, one-time offer, whatever.

This is, um, again, trading my time for money, but I'm really good at it and I can do it relatively fast.

This is me

and GPT, no button, maybe me giving you ideas of, no, I read it, I read it, and I, I, they just helped me write it better, but I'm giving feedback on the student resume and then three of the academic essays, which, by the way, you can go for 50 different scholarships.

You're really just tweaking these three.

One of them's the personal statement essay, which is by far the the most important because it becomes their college entrance essay.

So yeah, my main question

is

any suggestions on this funnel?

And

which product

is there like a chicken and the egg?

Like which one should they go through first and second?

Like what's the process or is it all just kind of wrong?

I know that I can scale the course, right?

Because that's a digital pre-recorded course, but I can't scale me and eventually I'll tap out.

So I wasn't sure if you would think, oh, I should create two funnels and have two different ads.

Cool.

There you go.

Okay.

So here's my thoughts.

So number one, confused mind always says no.

So having four different offers on a page, especially they're very different.

One's 500, one's 4,500, one's 20, like

it's definitely confusing.

And

I can't imagine you selling very many at all based on that.

So that'd be number one.

It's just like,

but what I do typically is like, in my business,

I have a whole, you know, skew of products that I sell.

And so I'm always focused on first is like, what's the one on the front end that's the most scalable?

Like, that's what I'm putting the most of my energy and effort and everything, right?

So to me, sounds like the course, the course is number one.

So I would make all the focal point being just selling the course.

Your second question asked me was like, second question was like, should I do a webinar?

The answer is 1 billion percent yes.

That would be my only focus is like, okay, I need to create a webinar to sell a $500 offer.

And so that would be the focal point.

That's where all the ads are coming from.

Everything.

I would never buy ads to any of the other stuff.

I only put ads to a webinar.

We're going to sell the $500 thing, push people here.

Now, what's going to happen is when the webinar is done, percentage of people are going to buy the $500 thing.

They're going to be on fire.

And after they give you $500 on the next page, you're like, hey, thanks so much for signing up.

A lot of people ask me, like, is there any personal touch in this?

And unfortunately, this is a group coaching, da-da-da-da.

But if you would want to upgrade for an extra blah, you can get one-on-one coaching with me, you know, whatever.

And then that's that becomes like the upsell offer on the back of the $500 thing.

And you're upgrading them to whatever the next logical thing is for them to buy.

What do I call that?

I forgot the name.

Is that an order bump or a one-time offer?

What is that?

One-time offer.

One-time offer is the next page after they've bought the course.

Yeah.

But I don't have any other courses.

You have to.

I would sell your way.

Scroll down to the pricing again.

I would sell either the 997 order form bump you're in, or I would upsell the 10 hour or the 20 hour prep theme.

You know what I mean?

Like, would that be the next logical thing?

If they bought the secrets earnings scholarships, is the next logical thing they need the SAT preps?

I don't know.

It's almost like

they go hand in hand, but they are very different.

One's SAT test prep, right?

The other is how to earn scholarships.

They're both college prep things,

but they're different.

So the web position then is, again, the webinar is all focused on secrets earning scholarships.

So they buy buy that.

Then the next, the upsell page then, the OTO page is like, all right, he's got the scholarships going to be amazing.

And one of the most important things you need to do when you are getting a scholarship is you got to get a high SAT score.

And so because I do have a program, it's different.

It's not group.

It's literally one-on-one with me.

We don't do this very often, but there are a couple of spots open.

If you're interested, there's two options.

One is, let me scroll up a little bit again on your page.

One is...

It's a group class.

Okay, group class.

Either way,

change it to make sure that it fits what's actually true.

But conceptually, it's the same pitch.

You know, it's like, okay, now there's two options.

One is you can 10 hours of prep test with us or 20 hours.

There's two options.

Well, one's 2,700 and one's 4,600.

And you can pick.

So you a lot of people one-click upsell.

And traditionally, something like this, you probably get five to maybe 10% of people who just take that upgrade right there on the spot.

Okay.

Now, again, I want you to think about this.

All the advertising dollars is always going to just the webinar.

So the list is getting bigger and bigger and bigger, right?

And you're going to get a percentage of people who pay the $500 and some of those guys will then upgrade to $4,600.

But the reality is there's a whole bunch of people on there who didn't buy off the webinar because they don't want a course.

They want something else.

And so then in the email sequence is where you put up a funnel that's just pitching like, hey, our SIT

prep classes.

And then you'd email people pushing them to that.

Because there's, again, let's say you get 10,000 people to sign up for the webinar in the next six months.

And from that, you get 500 to buy it.

It means there's 9,900 and whatever the math is.

A whole bunch of people who are interested, but they didn't want that actual thing.

So now you start selling them the other things in your product line.

So people are like, Russ, why you send so many emails out on my?

Because I got 6 million people on my email list.

And from that, we've got 100,000.

They're ClickFunnels members, which means we have 5,500 and whatever thousand people who aren't ClickFunnels members.

So I'm going to sell them ClickFunnels and some other stuff.

There's other things they're going to buy.

So I send emails because not everyone's buying everything.

It's a percentage that buy anything.

And so that's how I look at it.

But this way, you're not splitting your focus.

You're not driving traffic traffic to five different funnels.

When someone comes here, you're not offering five different things.

It's really hard to make a pitch where you're selling five or six different things before even three or even two things is hard to do on a page.

So all the focus becomes just one thing.

They come in, do the webinar.

Some people buy from that,

upsell the group immediately.

And then the unconverted leads, then you start coming back and like, hey, we got SAT prep and you can sell that individually.

But I'm not buying ads to those other offers.

I'm just sending emails to those other offers.

For most people's funnels, you only should have one funnel you're actually buying ads into.

And all the rest of the sales for the other products in the product line should be coming through the email list of the people that registered for the webinar.

A webinar is like the greatest lead magnet in the world.

You know, we've got two or three million people that have joined my list just from webinars, you know, and they don't all buy, but that list now buys everything else for me in the future.

Let me make sure I understand.

So the funnel is really just selling the course, right?

If they buy the course, then my second page, that OTO, is the feedback, right?

The written feedback on their essays, which I can only do that for a certain amount of time, but I understand that.

It could be that, or it could be the SAT prep.

Or it could be both.

Okay, so the OTO could be both.

You can have multiple OTOs.

So you get one OTO.

It's like, thanks for buying the 497 thing.

Here's my 997 up thing.

And if they buy yes or no, that then next up sell, cool.

The next thing people need is the SAT prep.

Let me know if you want that.

Here's the options down below.

Is that second

OTO

a separate page?

Yeah.

Okay, got it.

And

where do I learn how to do email sequence?

I have like 7,500 people on my email list that have just gathered from going to these conferences and college fairs.

Kind of embarrassed to announce this, but like I just communicate one message to all of them.

So I don't really know how to do email sequences.

How do I, where do I go in the

to go learn how to do that?

Question: Dante, do we, I can't remember the top of my head inside of OFA if we have specific stuff on emails and stuff.

Do you know?

Yes, we do.

And I believe it's day 15 of the expert track.

We give you a framework, which is a funnel plus email sequences.

I think you already have that, Leah.

And I think you're talking about how to re-engage your list, how to send new emails to people that are dedicating them on a track.

So

that's dot-com secrets all day.

Russell told told it all in dot com secrets it is the way so i just put a link in the chat for my robot it's delphi ai slash dante dante's trained on dot com secrets i'm still breaking up that is wild

leah use my robot over the weekend come back in on monday and i'll show you how to set up the whole workflow okay perfect thank you so much russell i really appreciate it no worries i'm gonna start spamming dante uh robot all weekend too

i was gonna be off the time with that's That's awesome.

Okay, I'm going to try my best to stop talking here.

And I want to hop over to Jeremy.

Hi, Russell.

Big fan.

My question for you is:

so, I'm working with engineers in the self-javin car space.

So, people who want to work on autonomous driving and things like that.

And most of my customers are the B2C part.

So, really, the engineers who really want to get a job inside.

Except that I also have a lot of companies who get their engineers to buy the courses and then reimburse them.

And I was wondering like, how I could design an offer or a value ladder for the companies directly.

Because if I can sell like 50 access to companies, it's much better than just like getting them one by one.

And when I try that, what I often have is that people share the password and so they're like,

we can get one access, that's fine.

We don't need like 50 access.

And they actually like do.

And so, I'm kind of stuck here trying to like create an offer for companies because I just don't really know

what I can tell them

rather than the current offer.

Yeah, well, step one is figuring out a way to lock down so that people can't just share the password, you know.

Um, and there's different various ways you can do that, where they have to log in and it texts, you know, two thought, two-factor authentication, they got to get a text message every single time they log, you know, those there's things like that.

Um, but a bigger part is just how you sell it up front.

So, if you look at the people that have that have crushed this like um

uh

what's their names franklin covey so frankly covey was the first ones i saw that like did this right so they would go into an organization and they would create a program but they sold seat licenses so it wasn't like you could even get access it was like hey uh how many people are in your company okay you got 45 you need 45 seat licenses normally seats a thousand bucks but we'll give you seat licenses at 200 a year per seat and then they sell the package right um

i say the same thing with a lot of sales guys, like Grant Cardone does this in the sales industry.

Um, Andy Elliott does it, a lot of the sales traders do that because they have this, their sales training, and they don't want to just sell them on membership site for the entire staff to share.

So, they all come in and they sell seat licenses.

They get big discounts when they buy in a whole.

Uh, Tony Robbins was working on a similar offer a year or two ago.

I don't know if everyone live, but same thing where, um, where it's a corporate thing and you come in and you sell seat licenses.

So, a lot of it's just like how you structure that.

In fact, I'm trying to do a version with Secrets of Success.

We're going to be selling companies C licenses as well.

Because again, I can sell people one off, which is great, but like I'd much rather have 800 employees, 800 employees each paying,

you know, whatever it is.

I'm making 20 grand a month off of one account versus 97 bucks a month.

Have you tried to sell like based on C licenses yet?

Yeah, what I have usually is like, okay, we actually like, they try to reduce the number of licenses every time.

And they end up thinking like, well, we may only need like two or three maximum.

uh and and often it's like we need one and they're like five or six people on one um so so that's a problem what do you price it for right now

um so what i have is a full access to about 20 courses um it's like four thousand five hundred five thousand something like that in the middle and then it depends on the number of people

okay how many people for the four thousand dollar version how many how many seat licenses they get currently

um

one when you get like when you when you start it's one and then if you add a second person you it it's supposed to go down but i never really sold it this way actually every time i sell it like just one or one license yeah it's always just like how you position ahead of time so i would probably structure what's like hey let's say it's five thousand dollars and with a five thousand offer you get 10 c licenses or something you know so that way it's like okay i can plug in 10 of my people um

and then it's like for each additional 10 c licenses an an extra thousand bucks or something where it's it drops the price dramatically so it's not like oh i gotta pay another five grand for more people you know but it's like it's it's it gets sort of like oh the pain of like having to like share logins and you know we get kicked out and you know if you know what whatever the thing is like you want to make it so that they want to comply right the best possible so it's how you position how you structure it um

do you pitch it like one-on-one on the phones or are you doing a webinar to present it or how do you pitch it right now

um it's more like there is a page on my website and people fill a form and then i i come back to them and then i i ask them questions etc on the phone or just through emails and stuff emails okay

um man i i would craft some kind of formal presentation to again i'm a webinar guy obviously i like webinars um but like um i would make a presentation so when they do respond back i'd be like cool Go watch, excuse me, go watch this 30-minute presentation that we can get back.

And then the presentation gives you the ability to like structure it correctly in their mind and like set the tone in their head where it's like

um like if i knew one of the problems people have is seat licenses i would try to figure out how to make that a benefit so it's like like normally it's you know it used to be five thousand dollars per seat license so like people had teams of 10 it was costing 50 grand a year to do it uh instead what we do is like when you guys sign up right now you get 10 seat licenses for free and then because you're locked in anytime you need another batch of 10 more seat licenses just an extra thousand bucks or whatever the you know whatever the pricing ends up being the spot where like oh this is cool like you don't want them thinking like how can i screw you over because right now it sounds like they're like in their head like how can i screw over?

Cause I don't want to.

Instead, you want to make it where like you address the elephant in the room and give them the solution that seems like, oh, that seems really fair before they've signed up.

After they've signed up and they're in there, then they're like, oh, I can share a password.

You know what I mean?

Versus like up front, when you establish the relationship initially and the frame initially, then it's much easier to like,

you know, you set the pace and the tone of the conversation and the business relationship from the very beginning.

It's easy to roll across.

Yeah, so for example, like if you want just one or two licenses, you go to the individual thing.

And if you want starting from five licenses, then you're in the B2B offer.

And you cannot do it for fewer than five people.

Yeah, I would just make that.

Yeah, whatever the core offers, it's five grand and you get five seat licenses.

And just that, that'd be the baseline pitch.

And then, yeah, then it's like any, any, you know, add five more, 10 more.

But I wouldn't do one seat at a time because then you start doing one seat at a time, then they're always thinking, like, ah, do I, should I give to Jew, to Joe, but not Susie?

You know, like, it's like, I would always sell packages.

So it's like, you get five for free and it's like you want to upgrade you want five five more 10 more this is the price and that way they're not just like because then they're like oh that guy's not doing it I'm gonna cancel and they're like just onesie twosing off off of this thing so instead of selling like per person it's like here's a batch of seats and that way it's like instead they're like oh okay I'm buying 10 more I'm gonna get everybody in and make sure they're using it versus the opposite way where they're like okay well

You guys sit next to each other and just and like share the thing.

You know what I mean?

Like it just changes the conversation in their head when you restructure the pricing.

Like

how you structure the offer and almost anything by the way for everyone listening like how you structure the offers like we spend so much time on my side thinking through how to structure these offers because if you structure the offer correctly it solves almost all the problems right so it's like figuring that that out because if you structure it incorrectly then the person benefits from screwing you over versus the person benefiting by being compliant to the thing that you're trying to set out to them so that's kind of what you're gotta you gotta play with as you're structuring it but that that's kind of how i would that if if i was in your company working for you that that's how it's some version that i don't think it's perfect yet but that conceptually that's how i would structure it and you would do it

what's that you you sorry you would do it one time purchase or like a recurring thing uh recurring for sure yeah so it could be like five grand for the first year and then in year two it renews it 2500 or 3 000 or you know some discount um because then it's also how you structure the offer so now it's like uh

maybe it's even maybe it's even less maybe it's a recurring you know after year one it's a thousand dollar maintenance fee.

So it's like, then they keep paying that because it's like, if I cancel this and I come back in, I got to pay the five grand again.

It's like, ah,

you know, I have to be compliant to the offer because it benefits me to be compliant to the offer.

You know, so I'm trying to create this situation with the offer structure where it benefits them to be compliant to it versus fighting against it.

Okay.

Okay.

I think I can put out a presentation, maybe better than a page, you're right.

And then like maybe a second level where there will be like some seminars or things like that.

Yeah, it'd be cool.

Okay.

Thank you so much.

Yeah, Norway, it's great to meet you, man.

Yeah.

Great question.

Jeremy, and I want to hop over to Tara, Tara Camp.

And then we're going to buy Dante a new microphone for next week.

I mean, I'm losing my mind.

It's crazy.

Hi, everyone.

What's up, Tara?

Hi, Russell.

What a pleasant surprise.

I had no idea it was you leading the call.

I've been gone for the last, I tried to always do these, but I've been got, we had so many events over the last like two months, I've been gone for most of them.

So I'm pumped to be here again.

Cool, cool.

Awesome.

So I just started running webinars about, well, three weeks ago, and I haven't run any ads yet.

And so I'm just basically posting a little bit on social media.

And

I am getting some click-throughs, but no conversions,

which isn't a huge surprise.

My price point is $9.99 or sorry, $9,999.

But I would love to share my funnel

and get any feedback.

So it's pretty simple.

You said you have been doing this webinar or you start promoting, but it hasn't, people haven't registered yet.

I have been.

I've run it three weeks in a row.

Okay.

How many people do you have coming to it?

I can count them all on one hand.

Cool.

No worries.

I'm proud of you for doing it.

I have a lot of people who like, they get a couple signups and show ups and they just cancel versus like the learning the pitch is like the most valuable part.

So always I've done webinars before where no one was on.

I'm like, well, I gotta means I gotta practice.

I just do it by myself for 90 minutes.

It's painful sometimes, but okay, scroll down a little bit.

Yeah, I've been, I've been practicing pretty much every day.

Minus, minus the pitch, I feel, I feel really good about it.

Minus the pitch.

Which is the most important part.

I know.

The pitch isn't bad, but you know, I feel like, you know, it's really repetitive.

And, you know, I definitely have some some stuff come up when when it comes to sales so

yeah the stacking the clothes can feel kind of cheesy the first couple times you do it so am I going I keep going so cool

how much further okay it's yeah that's it okay um scroll back to the top so a couple things I would do I with with webinar registration pages it's like the two things I'm looking for is like curiosity and simplicity uh the more

The more people can figure out what it is, the less likely they are to show up.

And then

the more stuff's not usually it hurts.

That's why I, even though I'll never have a video on a webinar registration page because it drops conversions because it's too much stuff, right?

And so this page, I think page overall is good.

I think you could almost everything, if you scroll down a little bit, like

You can go a little further.

You can either cut it there or after these three secrets.

And the rest of the page, I would just kill.

It's not even worth.

Okay.

yeah

it's more just like I need a hook to get them interested really quick so then scroll back to the top because I don't feel like the hook like so free bliss and happiness experience for spiritual seekers high achievers hardened fears and anyone ready to remember their life and live their joy listening live happy

what's what's the um what's the end result they're gonna get if they if they go to this webinar So the end result is to tap into their true nature, love, bliss, happiness, and

basically also be able to drop anything that they choose to in terms of like negative emotions or negativity.

So like really quick release work.

So like truly

like a bliss and happiness transformation that's probably going to be short-lived because you know I'm not giving away the whole kid and caboodle like how to integrate it into everyday life.

So what did what did you say something

you called it something

my reminder just dropped now.

You said a something session, or it's a, what's the, the thing?

The tang, a tangible.

You said I give them a something, quick something.

So they're going to tap into their true nature, which in and of itself is a personal transformation because that in and of itself clears a lot of blocks.

But then also, I'm going to do like really quick release work.

Release work.

Okay.

All right.

That's a tangible.

The other one's very fluffy and

it's not tangible.

I'm not like, I'm going to come tap my

true nature.

Like, I don't, I don't understand what that that means you know i mean it's so big like obviously in the webinar you have time to explain that it's cool but like in the landing page i'm like tap my tunation means nothing the release work okay so that's like something tangible that's that's very much like okay so then my headline would be something more so like in fact give me an example like someone who needs release work like like because why like is it abuse the things procrastination like what would they need uh the release work for basically like when we hold on to negativity and negative emotions it blocks us from our true potential living a life that we love, feeling good.

It impacts our health and our happiness, basically affecting our livelihood at every level.

Give me a very tangible example.

Like some dude, like me, like what's something that I've maybe struggled with in the past that this would help me to unlock?

Oh my gosh, Russell, like

you've transformed your life.

So

I see this in you.

Like, I know that you've gone and you've done a lot of the personal work and you've overcome a lot.

So I don't know if I can use you as an example.

Okay, how about Dante?

He's messed up.

I don't know Dante well enough.

If you're saying, how about this?

The majority of your audience, is there a thing that the common thread where it's like they all struggle with procrastination?

They all struggle with,

yeah, is there a thing that's like the common thread?

Yeah, well, it's like

living in the past.

So being tied and hooked to the negativity, the negative stories, and not truly living a life that they love.

Okay, so my headline would be something very specific.

Like, like, attention, um,

whoever these people are, you know, like, again, maybe potential entrepreneurs, attention, whatever.

Uh, are you struggling with something that happened to your past that's destroying the future you've dreamt about?

If so, I've got a free web class coming up where I'm going to, I'm going to, we're going to literally find the thing that's, that's, uh, that's broken and we're going to do a release session that'll release that.

So now you're free to chase your future self.

Something like that.

Now it's like, whoa, this is speaking to the right person.

This is the pain point that I'm in, is I'm stuck in this past.

And on this thing, she's going to literally do a release thing that's going to release that for me.

And all I got to do is show up.

Like, that's, that gets me like, oh, I got, I got, I want to, I want to show, I want to go to that thing, right?

So I do headlines.

Probably have to be a two-part headlines.

That's a lot of, that's a mouthful of stuff, but boom, boom, and then registration button.

And that's kind of all I would make it very simple like that.

Okay.

Cool.

I love that because that's kind of what I've been feeling into.

I'm like, this is so airy, fairy.

You know, I know what it means, but I think it's too high level for most people to digest.

And my specialty is the release work.

And so that's usually like what I want to push, but I feel like I've been pushing it from the place of,

hey, I've got this really cool release process.

It's more like the feature than the transformation.

Yeah.

I'll try to find an example of a page.

I saw it yesterday.

It's one of my old webinar funnels.

Okay, as I'm finding that, um i'm gonna find this and try to talk at the same time so the other thing i think you talk about your posting on social to get people here uh and then turn to facebook ads one thing i would probably try to do pre-facebook ads that'll be free number one and number two it'll get you better customers initially as you're learning this pitch and stuff um

is uh

is after you figure out this hook right this is just like if you want to get on tv like the way you get on tv is you you got to figure out a hook to go pitch the show on right that's why if you if you watch the late night tv or the news like whoever the guests are they've got a hook Like, hey, this person's got three heads and figured out how to do whatever.

Like they're looking for stories and hooks, right?

So it's the same thing.

The webinar hook that we're crafting, if you craft it correctly, it should be sexy enough that you could go to a podcast host and be like, hey, did your audience struggle with like, you know, things in the past that are holding?

Like, I can do, like, I do these release sessions for people that help them free.

Can I be on the podcast?

I'd love to talk about this with you.

And that's like how you pitch a podcast show or a YouTube channel, right?

And then you can get on these shows, you come on and do a 30-minute podcast episode or whatever.

That then, at the end of it, you're like, hey, hey, I do a 90-minute podcast or 90-minute masterclass where we go deep into this, da-da-da-da.

And then you have the ability to like, you know, push people from these things into

your webinar.

Does that make sense?

It totally makes sense.

Yeah.

Yeah.

I've even thought about like doing like Instagram lives where, you know, if anybody wants to come and volunteer to release their stuff, because it's, it's within minutes.

And it's, I mean, it's truly like magical.

And so I thought about that, obviously making sure that, well, I'm confident.

I know my skills.

I know stuff releases like that.

So, but that is something that I've thought about as well.

What do you think?

100%.

Yeah.

Instagram lives, podcasts.

Yes.

Like when we, when I launch it, you'll notice like if I launch a new book or a new thing, and almost anybody else, you notice that like for the next six weeks, they're hitting every podcast, every YouTube video, every, like they're just on the circuit trying to get as many people as possible to hear the message, to push people back to buy the book, register for the webinar, whatever the thing might be.

And so 100% I would be focusing on that because that's going to be way faster than going and

setting up paid ads and all kind of stuff and trying to get it to convert.

Like there's so much that goes into that.

Whereas

for most people, like I didn't, we didn't buy our first ad for ClickFunnels for two years.

The first two years was me just doing that.

And we made over, did over $10 million in sales before we bought our first ad.

And so I think a lot of people jump to the ads immediately, but it's like, especially now where it's like webinar, we don't know if it converts, we don't know if it doesn't convert, we don't know, like, it's like you got to get your reps, and especially when you start getting your reps in with like the right audience, then you start learning it better, you'll figure it out, you'll get more confident pitching and stuff like that before you go and spend three grand on ads or whatever.

And

nobody buys.

And then it's just like you're digging a hole.

I'd rather build this in a place where you're not worrying about the negative outflow of cash.

Instead, it's like the positive, like going out there and sharing this message, making money.

And then it's like, eventually take that and start reinvesting it.

But it just, it, it changes the process so much.

It makes it way way, way more fun.

Okay.

Yeah.

Yeah.

For sure.

I appreciate that.

I did have something else that was coming up.

Let me see if it'll come back.

Yeah, no, your feedback is much appreciated.

I feel like, yeah, that's kind of where I've been wanting to go, but, you know, I also know happiness is such a big niche, and this is truly what it does: that's the transformation I know.

It came back.

So I have close to, well, I have about 75 reviews online for all the work that I do.

I currently hold Bliss and Happiness Retreats.

Would it be relevant?

I mean, I know it's relevant on some funnel, but would it?

I just went over and looked at the link that Dante linked to regarding your funnel, and you had like an image of like text.

I get those all day long from people's transformation.

Hey, Tara, you have changed my life.

I'm out of the depression.

Yada, yada, yada.

Should I put some of those on in this funnel?

Yeah.

100%.

Social proof.

So.

Spam.

Like, again, I have a headline, a button, and then have like...

tons of social proof below the page would be great way better to have more and more copy yeah

can you hear me right now russell Do I sound okay?

Oh, you sound very good, Dante.

Okay, I think I got it figured out.

Can I just answer this really quick?

Yes.

I have a buddy, Tara, and I believe he has a deplorable business.

There's so much better things in the world that he could be doing, and so much better value he could be providing to people.

But he has a business teaching people how to date online and have great success for men doing that, whatever their measure of success is, right?

Literally, his funnel is headline: learn how to get more dates on Tinder, A video of him explaining how they can get more dates on Tinder.

The rest of the funnel is reviews.

Hundreds of guys saying, I couldn't get dates before, and now I can.

That's his whole funnel.

So I heard you say, should I add some?

Some?

Add them all on there.

We can make some buttons, show sections, and hide sections.

And if somebody wants to see 75 cases of you doing the thing that you want to do for them, put them all on there.

I love it.

I love it.

I'm going to show you one page real quick.

This is the page I was looking for.

So, this is one of my highest-converting webinar pages.

It has a longer headline, like yours is probably going to have.

If you go back, listen to the recording, if you model the headline I kind of gave you, but you notice it's like up here, it's like this is the free training, calling out the people's attentions, headline broken up in three parts: picture, register, click on that, boom, pops up, and that's where they register.

But yeah, this is what I would make your register page simple like this because, again, the headline I gave you is gonna be a little longer.

So,

I would just funnel hack and model this look and feel.

Okay, what's that?

What's that domain?

Secret funnelstrategy.com.

I don't even know if this is still live.

Like, we haven't drove ads this long time, but

when I was thinking about how I would structure it, like, this is how I'd structure it.

Okay, great.

I got a screenshot.

Cool.

Awesome.

And then, as far as I don't want to cut you off if you're going to add anything else there, but I do have another question.

Okay, we got less than a minute left.

I got to bounce.

Okay, cool.

As far as my pitch, um, I'm pretty much pitching exactly how you train us to do, and it's a 10K offer.

I do feel a little bit of incongruency because it's so repetitive, and I just feel like you know, they're gonna feel it or they're not gonna feel it.

And at the same time, I want to honor it.

If it means I'm gonna be able to help more people by doing it the way you do it, then that's the way I want to do it.

And I know it'll just mean more practice.

And I'm really like, it's not bad.

Like, I feel very confident in it, but I can also feel sometimes, you know, the energy in me going, okay, this is a lot

you got you gotta so if you understand the structure you got to find your art though inside of it right um like i've seen people who who are really good they take like and here's understand the structure and the stack and stuff like that but like they make it their own and i think i'll give you permission to make your version of it but don't forget like this is the these are the beats that you've got to hit in the order to hit it but then how do you add your art on top of that okay because i've seen like especially a lot of great women entrepreneurs who use my stuff that they're like this is too masculine i need a feminine version i'm like cool do like put your art in it just just know that like i always think about like the the framework is like the the structure of a house right it's the it's the the boards and the stuff but then the the webinar is is your art like you come in the house and you put up and you paint it and you make it nice and you add your your look and your feels feels congruent to the way you do it you know and so that's that's kind of the the fine line between the two Okay, cool.

That's kind of what I'm doing.

Another real quick thing I would recommend, selling a $10,000 off the back of a webinar is hard to do.

For me, it takes, it's a three and and a half day event for me to sell $10,000 off or nine hours a day.

So I would look at like, is there a version that you can sell that's $500 to $1,000?

It's like a, that's like the front end of it, and you can send people up to a higher ticket?

Because

it, even for me, and I've done this for a couple, couple years, it's, it's to sell from 90 minutes to a 10K is, is a heavy lift.

It's not a, it's not easy.

I'm doing that.

I'm doing three days.

They're not nine hours, but I've also considered that.

Like, okay, should I, do I

need something else that's lower?

so i appreciate that yeah i would do a 90 minute webinar i mean i'd follow the playbook so i'd do a 90 minute webinar selling a thousand dollar thing and put all your focus on that and then uh and this is like when liz benny came to my world i remember having this conversation with her because she saw like i had this and i'd rusted it back and you had 10 000 25 and 15 150 like just want to do all these things and she was trying to put them all in and try to sell and i'm like make right now for the next 12 months of your life just focus on one thing doing one webinar selling one thousand dollar offer and just do that and then she started doing it and then you know she makes the first hundred grand and she's like okay what's the the next thing?

I'm like, nothing.

You're not allowed to do any other funnel until you made a million dollars.

And she's like, oh, and then, and so then she kept going and she got 500K.

Like, okay, I'm ready for the next funnel.

When can I launch my master?

I'm like, not yet.

You got to make a million dollars for you allowed to do anything else.

And so she got appointed a million dollars.

Like, she's like, I have a million dollars out what?

I'm like, now there's this built-up anticipation and energy of these people that gave you a thousand dollars who want more of you.

I'm like, now you're like, hey, I'm launching a 25K program.

Who wants it?

And overnight, boom, 20 people signed up, no sales page, no pitch, no nothing because they the built-up thing and then built that part of our business and then launched the next one and then after that for the next 10 years in my inner circle it's the same thing everyone came in all of our entrepreneurs they want to sell all the things and it's like no just just create one thing and you're gonna

become the best in the world selling that thing over and over and over and over and you're gonna build up the pressure and demand and as soon as you can make your first million bucks then it's like okay now you have my permission to do the second funnel but not prior um so that'd be my recommendation for you because if you do that that's how you'll get to two column club board very very quickly if you're trying to sell a 10 you have a three day and and a this, and it's like you're doing like the more advanced strategies before you mastered the first one.

And like, I would focus 1 billion percent of your efforts focusing a 90-minute presentation, selling a $1,000 thing, and just like, and just nail that.

And as soon as you nail it, then it's easy to scale to a million dollars.

Like, the hardest part is figuring out what's the right offer you want.

How do I pitch it correctly?

And as soon as you figure those things out, going from zero to a million dollars to two column club winner is rapid.

Some people take them a month, some people take them six months, some two years.

But as soon as they figure that out, usually what happens, as soon as you figure out the what and the how, what am I selling?

how am i selling it when you figure out those two pieces going from from whatever to to comic club is fast most people it's like two or three months it's like oh i know what to sell how to sell it scale it and it's really really fast and easy but it's like when you're trying to do 12 things in a three-day event and a 10 000 it's like that's when it gets hard to juggle all the things yeah my only offer is 10k it's across three days not to say not i don't want to discount anything you just said and because i do appreciate it and yes i i get that um uh with that being said where do i find out more information on that when it's time for the next here?

Where, like,

yeah, make your million bucks.

Come join their circle and we'll take you the next step.

We'll take you from a million to 10.

That's our world.

If people come in, we give them the million dollar thing, and then they send to inner circle.

Inner circle, we're then taking the next step, which is like, all right, how to go from a million to 10.

Different skill sets, different processes.

But I would not worry about that next step until you made your first million.

Just focus there.

Okay.

If you're saying, if you're saying you're fulfilling your 10K is three days, that's different.

I thought you were saying you're doing a three-day, like my selling online event is a three-day event to sell a $10,000 offer.

It's, it's, uh, mine's three days, 90, about 90 minutes each over three days.

And

yeah, so that's, and I've been doing bliss and happiness retreats at about 5K for the last two years.

And I really see the missing link is in that like accountability, the everyday practice.

So that's kind of my model for getting people integrated so that it's not like, hey, I'm awake, I'm happy, and then I, you know, crash.

Yeah.

Cool.

But basically, Russell, what you're saying is do a webinar once a week for an entire year, never have financial

Weird.

It's been my message for now.

Seven years been saying that?

It is the way.

So

everything else comes really easy.

You guys listening.

I saw the chat.

You guys love that advice.

And Russell's been saying it for seven years.

The game changes a little bit, but that doesn't change.

Focus on the one.

That was all.

Louis said, how long should I sell the $1,000 product before I change another product?

You should keep selling it till people stop buying it.

I am 11 years in the ClickFunnels.

funnels.

We have sold

a billion dollars with the click funnels.

Guess what I'm still selling every day?

ClickFunnels.

Just keep doing the thing.

So, yeah.

You can add, then again, you can add an upsell or a down sell, but you should still sell the core thing.

We had a chance to go to Agora last two weeks ago and spend a week with those guys.

They do a billion and a half dollars a year, and they only have one product they sell.

So they'll create 70 different front end, they call them VSLs, but what for our tests for 70 different funnels to sell the exact same product.

So before they create create another product, they create another 90-minute presentation to sell that and another 90-minute.

So, like, they just keep creating.

Um,

so that's that's the real secret is like, don't change the product, just figure out more ways to sell the same product, and that's how you that's how you scale it.

So, anyway,

that's price of admission right there.

Holy cow,

Dante, dude, great hearing your voice again.

Great hanging out, man.

That was a lot of fun.

Thanks for all.

I wish we could answer everyone's questions.

Hopefully, that gave everyone some cool context and frameworks to help you guys on the journey.

um yeah if other than that jump into ofa read expert secrets like focus on those two things you guys um and uh and uh that those those are the secret sauce many people have used have used just those two tools and one two column club awards and so you guys are in the right spot you got the right things put on blinders and just focus and uh that's the game plan so

and now i got background envy dante's background so much cooler than mine now like I don't know, man.

You came on looking crisp today.

I was having a little envy on you.

Well, Todd, tell Todd, never know the Lantop's high for me.

I wish I was a little bit of hanging out with you guys.

And anyway, I appreciate you, man.

This is fun.

Appreciate you, man.

Thank you for the guidance.

We'll see you soon.

Do you have a funnel, but it's not converting?

The problem 99.9% of the time is that your funnel is good, but you suck at selling.

If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next selling online event by going to sellingonline.com/slash podcast.

That's sellingonline.com/slash podcast.

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