Unlocking Desire: The Missing Ingredient in Marketing and Sales | #Success - Ep. 04

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Speaker 3 This is the Russell Brunson show.

Speaker 3 What's up, everybody? This is Russell. Welcome back to the podcast.
Excited to have you guys here and I'm excited for this new format.

Speaker 3 I've really been enjoying it and actually gotten really good feedback from you guys so far. So unless something else changes, we're going to keep on going down this path, which will be a lot of fun.

Speaker 3 Me just kind of picking topics I want to geek out on in different areas. So today's topic I want to talk about is desire.
But what's interesting is I want to talk about this from different...

Speaker 3 uh like probably two different standpoints one from you as a marketer who's trying to create desire in the hearts of the people you are selling, because the more desire they have to think you're selling, the more likely they are to buy.

Speaker 3 But number two, how do you create desire in your own heart, right? In your own body, in your own thing. Like, you know, you should be desiring this thing, but you're not.

Speaker 3 Like, how do you, how do you create desire?

Speaker 3 And then, on top of that, how do you influence people? Like, it's kind of a multi-purpose thing.

Speaker 3 So, I don't know if this one's categorized under secrets of success or marketing secrets or selling, but it's kind of a blend of all those.

Speaker 3 But it's been something that's been on my mind a lot recently from a lot of standpoints.

Speaker 3 You know, obviously,

Speaker 3 I think for me, it stems off of, I mean, honestly, number one is my kids. Like, I love my kids.
They are the coolest people in the world.

Speaker 3 But they are also, for me, the hardest people to influence, like, and to help and to guide and to teach. And it's so weird to me.

Speaker 3 You know, like all people who pay me insane amounts of money for me to give my advice. And my kids are like, dad knows nothing.
I'm like, I swear I know something.

Speaker 3 Like, you know, I'm sure you guys experience that if you have kids as well. It's really hard to be, what do they say? It's hard to be a prophet in your own hometown.
Right. And so

Speaker 3 that's been, that's been interesting. That's why I keep thinking about it.
I'm like, how do you, how do I create desire in my kids for stuff that's good, right?

Speaker 3 Stuff that they should have desire for, like, like God and like eating healthy and being, like, all these things I just, like, I have a huge desire for, but they don't. And how do I influence them?

Speaker 3 How do I,

Speaker 3 it's hard, right?

Speaker 3 But then at the same time, it's like, okay, how, like, how do I, like, the people I'm influencing, like my funnel hackers, my prime movers, the people I'm trying to help in their journey, like, how do I influence them?

Speaker 3 You know, if they already have desire, how do I increase that desire so that they're more likely to actually follow through and actually do the things?

Speaker 3 And then, on the third side, for myself, it's like I know there's things I should be doing that maybe I'm not doing, and it's because I don't desire them, but I know I should be like, I should be any healthy.

Speaker 3 Why don't I desire this? Like, how do I create desire? And how do I amplify the desire? And, like, and so that's what I've been thinking a lot about recently.

Speaker 3 And so, anyway, that's that's kind of what I want to start this with. To just um, for you guys, is just kind of think about that for yourselves, like desire, because desire is such an important thing.

Speaker 3 Um, I remember the first time I really had this, um,

Speaker 3 I think this realization. I was, uh, so I, I'm a, I'm a Mormon LDS, and so in our church, we have no paid clergy, right? So there's no preacher who's up on stage.

Speaker 3 And so what happens is everyone in the audience gets a chance to talk. So once every three or four years, they'll call me on the phone, but hey, Russell, you want to speak today at church?

Speaker 3 I'm like, heck yeah. For me, it's like my favorite thing.
Like, I love, anyway,

Speaker 3 if I had one full-time calling, it would be

Speaker 3 to speak at church every single Sunday. Like, I should be a pastor.
I'd love it. Anyway, in fact, I think I'm going to launch a.

Speaker 3 a podcast about that. In fact, I bought a reason to believe.com.

Speaker 3 So I think I'm going to do a podcast in the future that's more faith-based uh because i love it i love talking about and thinking about reading about i it's you know so anyway i i was um i was at this uh i got asked to speak in church this is probably 15 years ago and i got on stage i'm doing my presentation i'm looking out in the audience and what's crazy is there's like five people you could tell had desire to learn they were looking at me excited and like happy faces and then 95 of the audience is like half asleep you know and and this is me like russell brunson teaching which is you know i'm like all my energy all my everything and like still most of them had no desire to hear from me so they just kind of like dozed out versus there were people at desire like they were tuned in like I was able to run with them and then I contrast that to my events like funnel hacking live right people who come to funnel hacking live they already have a desire to learn stuff so they show up like anything I say they're like this is amazing and they freak out and it's so interesting like so much easier to influence somebody who already has desire for the thing that you are offering them right versus someone who doesn't have desire for that think about like I have friends come to me like asking me health advice like how do you do this how do you do this I'm like oh let me tell you here's my morning routine here's my supplements here's my that and like they freak out right and then my kids they're struggling with stuff i'm like hey you should like let me let me help you let me like you know and and they just won't listen to anything and so it's this weird thing where it's like gosh like at least for me frustrated like how do i implant desire into your brain so that i can help you because i can change your life if you would just allow me but you have no desire to change life therefore i can't and it's this weird thing and so i thought a lot about in fact i talked to clette about it last night i was just like do you think it's possible to give people desire?

Speaker 3 And I'm going to do a whole scriptural study and I'm going to go deep in anyway. So I don't know right now off the top of my head.
So I don't know the answer to this, but I'm going to go research it.

Speaker 3 But my belief right now is, I don't think it's possible for me to plant a desire in somebody's heart. I think that God is the person who plants desires.
And I think that

Speaker 3 we can nurture them, we can water them, we can help them grow. But I don't think we can necessarily plant a desire in someone's heart.

Speaker 3 And I have some workarounds, so don't worry. I got some workarounds I'm going to share with you guys here in a minute.
So I do think it's possible

Speaker 3 to

Speaker 3 do some stuff around that, but I think that the actual seed has to be planted by God. I think about this because I think about

Speaker 3 when I was a kid growing up, I remember,

Speaker 3 like in hindsight, Russell today looking back on Russell as a 15-year-old kid, I remember thinking books were stupid.

Speaker 3 I remember my mom taking me to the bookstore and be like, this is the stupidest thing. Why would someone go, this is the most boring place on the planet? Why would I want to ever come here?

Speaker 3 I remember just being so annoyed with books. And then fast forward now, 30, whatever years later, 30 years later,

Speaker 3 I've bought 18,000 books in the last

Speaker 3 two years. Every penny that I've earned, I'm dumping into building my own event center/slash library slash museums.
I can look at books and smell books and talk about books.

Speaker 3 So it's definitely, it's definitely,

Speaker 3 you know, it's definitely kind of a

Speaker 3 flip-flop. But I think about this, like, like, what caused that desire for me to do that, right?

Speaker 3 And I don't think it was ever initially, it wasn't a desire for

Speaker 3 actually reading. I never came up like, oh, I'm going to become a reader.
That's the thing, you know, I'm going to go read. Like, that wasn't the desire.

Speaker 3 But, but there was a desire planted in my heart, right? And it was when I was a kid, like, I had this weird desire. And you guys have heard of a story, so I'm not going to go deep into it.

Speaker 3 But watching an infomercial, seeing someone talk about, you know, Don LePri talking about making money, tie in classifieds, I had this desire planted, but the desire was something, was a bigger thing.

Speaker 3 It was, I want to make money. I want to figure out how to.

Speaker 3 So that was the desire. And that was the seed that was planted.

Speaker 3 And, and the question obviously is like, why would God plant that seed? Like, who does he actually care for us who makes money? And so

Speaker 3 I think I solved that like 25 years later. So I'll explain that here here in a minute.
But I get the seed of desire placed in my heart for me to figure out how to make money, right?

Speaker 3 And so I'm trying to figure out how to make money. And as a teenager, I'm trying all sorts of stuff, right? And so I'm trying a thousand different ways to make money.
None of them actually work.

Speaker 3 But then I get into college, right?

Speaker 3 Meet my wife. We're going to get married.
I have nobody to support her. I want to keep wrestling.

Speaker 3 And so all of a sudden, like that seed that didn't plant it before, it's like, well, I got to figure out how to make money.

Speaker 3 And so now that seeds there and then desire and the desire starts growing, how do I make money? I got to figure this out.

Speaker 3 And so I started studying, started learning, started reading, you know, and so that seed started to grow and started to develop and started getting bigger.

Speaker 3 So that desire went from this little tiny like oh it'd be fun to make some money to like i've got to figure out make money for my family right and as that seed started growing um

Speaker 3 then um then like ancillary seeds started growing as well not on but not on purpose but it's because they were the things i needed to actually make the money right so the desire was making money but then like i was trying different things i was flipping things on ebay i was you know i was uh trying to sell stuff on craigslist like i was doing all these different things and then in that process of trying to figure out different things um i started like finding like ebooks about like here's how to make money and i started finding finding more things and I started reading and started studying.

Speaker 3 And then I remember I built my first little business that I kind of set up there and I launched it. I'm making, I don't know, I was making a couple hundred bucks here and there.
And then

Speaker 3 what's interesting is

Speaker 3 I went to an event. It was my very first big seminar, Armin Moran's big seminar.
And I had this little business at the time. I showed up at the event.
I'm sitting there learning.

Speaker 3 And I remember there was a guy, Michael Fortin, who was up there speaking. And he was a conversion guy.
Like he was a copywriter conversion guy. And he was on stage talking.

Speaker 3 And I remember he started sharing some stats and some numbers about different split tests.

Speaker 3 I don't remember the details, but I do remember one of them is like, you know, I was testing my headline, like a blue headline versus the red headline.

Speaker 3 I can't remember which one won, but one of them won by like whatever, 30 or 40%. I was like, huh, that's interesting.

Speaker 3 So that night, I went back to my hotel room and I logged into the front page on my computer and I went and I edited the headline.

Speaker 3 I changed the color of the headline, but I did like a little split test so I could see which one converted.

Speaker 3 And sure enough, by changing the color of the headline on my page, it increased my conversions by whatever it was, 30%, let's say, say.

Speaker 3 Which meant I started making 30% more money. Does that make sense? Like, conversion of 30%.
So, same amount of traffic, 30% more money came in my bank account.

Speaker 3 And I remember sitting there a week later, I was like, that's insane. I learned something and then I applied it and I made 30%.
Like, I gave myself a raise, you know, like, and I was like, what?

Speaker 3 This knowledge is amazing. Like, I learned something.
I applied it. I made money.
Like, what else could I learn? So I remember getting a book. I was reading a book and most books fluff.

Speaker 3 I'm going through stories. All of a sudden, there's like one little nugget.
I took that nugget. I was like, huh.
So I I took that nugget, I applied it, I made more money. I was like, this is insane.

Speaker 3 I learned something. I applied it.
I made more money. Then I remember going, I'm like, I'm going to go to another seminar.
So I went to another seminar. I remember sitting there.

Speaker 3 I was sitting there for day number one. I was getting nothing, getting nothing.
All of a sudden, like, speaker on day three, dropped this little nugget.

Speaker 3 I was like, oh, I took that nugget, applied it, boom, made more money. I was like, this is insane.
I just got to weed through all this content, all this stuff.

Speaker 3 If I find one little thing, it equals more money, right? And so I became obsessed with this, like passionate. I started buying books and courses and everything.
Every course came, I bought it.

Speaker 3 I devoured it. Devoured Devoured, not looking for like, I need this thing to change my life.
I was like devouring it for one little nugget.

Speaker 3 If I get one little nugget from a four-day course, boom, changes everything for me, right? I remember going to seminars. I remember one seminar going to, and I was there for like two or three days.

Speaker 3 I'm like, I'm getting nothing, get nothing. And then that night, everyone's going out to the bars.
And I'm introverted, Russell. I'm Mormon.
I don't drink, but everyone's going to this bar.

Speaker 3 And they're like come on out. We're going to hang out.
It's going to be fun. I'm like, ah, you know, and

Speaker 3 I finally was like, okay, but I'm like, I don't want people to think I'm down there drinking.

Speaker 3 So how do I make this not, you know, like worst case, I want someone to like tell my wife, hey, I saw Russell at at the bar yesterday, you know, so I'm like, I'm going to the bar, but don't worry, I'm not drinking.

Speaker 3 I just, everyone's going down there, I got to hang out with him.

Speaker 3 So I go down to the bar and the funniest story, I go down to the bar and and the bartender or whatever, the person comes up and asks something to drink.

Speaker 3 And I was like, first of all, I had it, like, oh, I'll get a sprite. I'm like, ah, sprite looks like what everyone else is drinking.

Speaker 3 I'm like, ah, his father's like, what does it look like when everyone else is drinking? I was like, can I order a milk? And the guy's like, you want a milk? I'm like, yeah.

Speaker 3 And he's like, yes. And so he comes and gives me milk.
So I'm holding this milk because the milk, at least in my mind, doesn't look like alcohol. So I want everyone to know that I'm not drinking.

Speaker 3 I'm drinking milk. And everyone's like, what are you drinking? I'm like, oh, it's milk.
They're like, what? I'm like, I'm warm and I don't drink. So I'm drinking the milk.
They're like, that's weird.

Speaker 3 Oh, whatever. So I'm hanging out with these guys at the bar.
And the more drunk they get, the more they start talking, the more that they start sharing.

Speaker 3 And in a very short period of time, these guys start dropping this gold. And I'm like, what? I'm scooping up the gold, going back home, implementing.
I'm like, I'm making so much money.

Speaker 3 So because of that, this desire for learning started growing. Okay.
The desire for money caused me to have a desire for learning. And then I started learning everywhere.

Speaker 3 It was books, courses, seminars, whatever it could be, right? And so I became a voracious studio, learner, not looking for like, this book's going to change.

Speaker 3 I think a lot of times people read a book and they give a negative review. Oh, this book has got regurgitation stuff.
It's like, who cares? I'm not like, all I'm looking for, one nugget.

Speaker 3 That's like fun how I can lie. People come, like, it's like a five, you know, it's a four-day event plus a one-day date with Dan.
Like, is it going to be worth it to come? Like,

Speaker 3 I value learning so much. In five days, if you can't get one nugget, it doubles your business.
There's a problem with you. Okay.
It's because you're not paying attention with the right ears.

Speaker 3 You're hoping someone's going to save you as opposed to someone's going to give you an idea that takes you down a path right like that's the difference so um i became obsessed with it right and now i look at my my life like it's books it's courses it's seminars it's learning it's podcasts it's like just voracious what's the word ver i'm voracious vorociously looking for um looking for um for the thing right um and that's that's that's what that's like that's who i am now right and so that's how it created the the desire okay so those are some of the the experiences my head i was going through as i'm trying as i'm trying to figure this out like how do i create desire for my kids or for other people right because for me it was it was this this um

Speaker 3 it wasn't a direct thing right it was like i desire for this bigger core value thing that i wanted and then from there there were things that i had to do to be able to achieve that value and i started increasing the value around those and then because i did that it increased it it got me the value i wanted at the end of the day does that make sense okay and then um I

Speaker 3 hinted about this earlier, so I'm just kind of bringing back and talk about it. So it was interesting.

Speaker 3 This was FHL FHL 2017, I think. We were in Orlando, and it was the very first time we introduced Operation Underground Railroad.
So, Tim Ballard came, and uh, we filmed a documentary.

Speaker 3 He came on stage, we shared the whole thing, uh, we were all crying, it was crazy, and we ended up raising a million dollars for Operation Underground Railroad.

Speaker 3 And remember, if you do the math, uh, Tim told us on average, it costs it costs about $2,500 to save a child, and then there's $7,500 to rehab him. So, you'll get 10 grand, saves a kid.

Speaker 3 So, if you, let me see, let me pull my calculator.

Speaker 3 So, what's the math on on that? So let's say,

Speaker 3 boom, 100. So like, in theory, it was the equivalent of saving and rehabbing 100 children from sex slavery, right? And so we do this whole thing, and it's crazy.

Speaker 3 I'm thinking about everything that led me up to that moment in my life, right?

Speaker 3 I'm thinking about, you know, when I was in college and when I was in like a 14-year-old kid and I wanted to like study, like, I was watching infomercials to learn how to make money.

Speaker 3 And then in the college kid, when I got these, these things placed in my mind where I started caring about marketing and sales and advertising.

Speaker 3 I'm like, why would God care about Russell, 20-year-old Russell, 21-year-old Russell, whatever it was, like geeking out on this? Why was like that desire placed in my heart?

Speaker 3 When I was failing through school,

Speaker 3 barely having success, didn't like reading, and all of a sudden it's like, hey, Russell, you're going to actually care about marketing.

Speaker 3 When you learn about marketing, you're going to become obsessed with it. You learn about sales, you're going to become obsessed with it.
Why was that seed planted in my heart? And I don't know, right?

Speaker 3 But I do know that. 18 years later, 20 years later, whatever it was, God was using that desire he planted in my heart, right?

Speaker 3 He let me develop it through things I was passionate about and excited about.

Speaker 3 But then later, he allowed me to use that in a way that I think he called me to do right to help 100 kids from sex slavery through this organization that we were that we were supporting right

Speaker 3 I think about all the time like a lot of times like why did God give me this this thing like wrestling is an example like why was like why was that desire applied to my heart why was I so obsessed with wrestling why was it a decade of my life that's all I did right I wrestled I lifted weights I cut weight I competed I went to tournaments I went to camps like why was a decade of my life like consumed with that right now if you look at my life now like I'm not a wrestler I'm not you know I'm not coaching wrestling why did I spend a 10 years of my life doing that?

Speaker 3 It's like, well, God planned that seed in my heart because there were things I had to learn through wrestling, right?

Speaker 3 Like, the reason why I'm as crazy as I am today, the reason I can outwork everybody on this planet, the reason why I'm successful is because of my wrestling, right?

Speaker 3 In wrestling, I learned how to, like, how do you go four days without water or food while competing and practicing and running and lifting weights so you can compete at a weight 20 pounds lower than you actually weigh on Thursday?

Speaker 3 And do that every single week for eight years of your life, right? Like, like,

Speaker 3 like, I did, I did things in wrestling that if most humans tried to experience it they would crumble under the pressure of it right and i look at that like and i was doing consistently day in and day out day in and day out i remember sitting like my high school our wrestling room was below the basketball court so i remember like in wrestling practice we'd be done with a two and a half hour three hour practice we'd wrap ourselves in plastics and we'd be running working out getting the like the heaviest sweat possible and then we'd jump under the mats and we'd roll ourselves up in the mats to like to to um constrict all the heat so we'd sweat more and i'm doing this while i'm listening upstairs the basketball players running around playing basketball getting their drinks of water eating lunch and breakfast and dinner three meals a day they got to eat while I'm down there I haven't eaten in three days I haven't drinking in two days and right now I'm sweating eight to ten pounds an hour out of my body like so that I can make weight this week so I can compete for six minutes right like that's what I had to go through and it's like why did I go through that right it's like well because in the future wrestler you're gonna be called to lead a movement and to change people's lives and to build a company and a business and there's gonna be times that it is gonna be brutal and it is gonna be hard and you're gonna have people who you thought were your friends turn their backs against you, right?

Speaker 3 But guess what? None of that's as hard as what I did in wrestling, right? I learned

Speaker 3 how to endure that and succeed through that pressure because this pressure is simple compared to that, right?

Speaker 3 And so God gave me the desire to learn wrestling so that someday I could be worthy and able to handle this calling, right? And so I think about that a lot.

Speaker 3 And so for me, it's like those are seeds that were planted that don't make any sense in the short term.

Speaker 3 But when you look at your life as a grand scheme of things, it's like, oh, these things all make sense, right? Okay, so there's desire. So, again, it doesn't always make sense.

Speaker 3 Why does God plant these things? How do we get there? And then, secondarily, how could I help give other people desire? And that's the hardest thing.

Speaker 3 So, step number one, or sorry, I have some steps here,

Speaker 3 but I think the thing I want to argue or discuss in this podcast and get your thoughts on, get you like, get you guys thinking about as well, is just like, how do we do that?

Speaker 3 How do we create desire in ourselves for things we know we want? How do we create desire in the hearts of the people we love and serve?

Speaker 3 It could be our kids, could be our audience, could be our whatever.

Speaker 3 How do we create those desires? How do we amplify those desires to help people in our world to be more successful? So that's the question.

Speaker 3 So I don't know the answer, but I have some steps that based on my experience of 44 years, almost 45, my birthday's coming up,

Speaker 3 years of my life when I've kind of figured out. And so it's my best guess today.

Speaker 3 I'm going to keep developing this idea over time, but hopefully this will be useful for you guys as you're trying to figure it out as well. Okay.
All right. So this is my thoughts.

Speaker 3 And step number one, I got three steps here. Okay.
So step number one,

Speaker 3 because I don't think that we can manually plant desires in someone's heart, I think the first step is figuring out what does somebody already have a desire for?

Speaker 3 What desires already been planted in their heart, okay? That's the first step, okay? Because think about me, like I already had a desire in my heart to learn how to make money.

Speaker 3 That desire is already there. So for me to, you know, to get obsessed with marketing and funnels and things like that, like, well, like, it's hard for me to like, you should be obsessed with funnels.

Speaker 3 Like, why? Like, because they're awesome.

Speaker 3 I can't plant that desire in your heart. But if you got a desire for

Speaker 3 business or wealth or getting out of pain or whatever, like if you have some other value, if I can identify what that is, then I can work my way into that.

Speaker 3 And I can increase desire for the thing I want by knowing what your core value is. Okay, the core thing you are desiring.
So the first question is, what do you already have a desire for?

Speaker 3 And this is either for you, if you're trying to influence yourself, or for the person you are trying to influence, your kids, your audience, whatever, right? Okay.

Speaker 3 So what do you already have a desire for? Now, I was thinking about this. I'm like, like, what are desires, right? Desires are the things that we value the most, right?

Speaker 3 And it's fun right now in Inside of our company I think I told you I've we split our company into there's the click throws company and the prime mover Which is the info coach inside the business So still the same business we kind of separate them into two two units that work together, but they're separate business entities and on top of that we have see different CEOs for each company just because they're different Focuses and stuff like that and so with the prime mover company we've been working on now is like what are our company values which has been really fun kind of putting those together and figuring this out and identifying what those things are right and how they're different from other things we've done and so that's the big question And so I started thinking about, like, well, what are the things that I value personally, right?

Speaker 3 Or my kids value. And so I did this.

Speaker 3 It was Mastermind in Paradise. We did Mastermind.
This is three or four years ago now. We're down in Mexico, and I did this really fun experience with everybody.

Speaker 3 It was one of the coolest things. I think someday I'll do it again.

Speaker 3 Maybe when the new event centers, then I'll do a special event around this, but it was really cool. But I did this cool exercise, and I learned this

Speaker 3 initially from my friend Tal Tusphany. He's the head of the Ayn Rand Foundation.
He's awesome. And

Speaker 3 he was telling me this exercise he did with people. So I did it for our audience.
So the first thing we did is we created, we tried to figure out, what do people actually value?

Speaker 3 Like, what are the things they value the most? Things they have the most desire for, right? So I did

Speaker 3 in

Speaker 3 this event is I gave everybody a packet of sticky notes. I said, I want you as fast as you can, top of your mind, like, what are the things that bring you the most happiness in your life?

Speaker 3 The things that are the best, right? Things you value the most. I said, write them down on these sticky notes.
And then as fast as you can, start laying them out on these little poster boards, right?

Speaker 3 So everyone down, they started writing it down i did the same thing and so i was up on stage i had the big old whiteboard so i started writing down like things that i value like i value reading learning understanding religion god i value um uh growth i value health i value so i started listing out as many things as i can like hundreds of them right as fast as we can so we're listening all out putting all these sticky notes all over and we had the whole whiteboard all these sticky notes right and everybody else did the same thing Now, by the way, like a month later, we were at spring break with my kids.

Speaker 3 I did the same experience with them, which is really cool. So I gave them all sticky notes.
Like everything brings you happiness. Everything that you're excited about, like write it down.

Speaker 3 So they're all writing down. And so we spent, you you know, 15, 20 minutes writing down as many different values as we could, right? Now, Tal calls this a value galaxy.

Speaker 3 So we have this big galaxy of all the things that we value, right?

Speaker 3 And so that's step number one, which is really fun. So you can do it for yourself.
Okay, this is going to help you learn a lot about yourself.

Speaker 3 You can also do it with, again, people you're influencing. So that's step number one.
Now, step number two is then you look at these value galaxies.

Speaker 3 So you might have 50 or 100 different things that you value that are exciting, right? But you start looking at them. You'll notice that these things will kind of group into

Speaker 3 what Tal calls value themes. Okay, so what happens is like, okay, all these, these 20 here are all, if you look at those, they're all tied like my health and fitness, right?

Speaker 3 So I'm going to put all those things together and like, this is the theme is health and fitness, right? And underneath there, there's, there's 20 things that make me happy, right?

Speaker 3 Okay, then over here, I'm going to take, these are about

Speaker 3 religion, about faith, right? These are about faith. And so I take these and these 15 things, I'm going to put them together, and these are all faith.
So that becomes a value theme is faith.

Speaker 3 And then I find another one. So for everybody, I said, do that.
And you should be able to find five or six value themes will start popping out for you, right?

Speaker 3 So putting together, we find these different value themes. Also, it's like, oh, I have these different value themes.

Speaker 3 And so we have those, we have those different themes.

Speaker 3 And now based on that, now it's like, hey, now I know here's the five or six things that I value the most. Okay.
And so that's what we did to figure out what the values were.

Speaker 3 And then this is the coolest part at Mexico.

Speaker 3 We did is that I said, you know, like the, the, um, I think Ayan Rand said that like the pursuit of our values is the thing that actually brings us happiness, right?

Speaker 3 It's not, it's not the achievement, it's not the goal. It's like the pursuit of our values is what brings us happiness.

Speaker 3 I said, based on that, it's like when i die when all sudden dead and i die i'm on my deathbed like the question is like did i not that i i hit this goal i made a million dollars i it's like like in the sincere pursuit of my values was i successful and so i had everyone write an obituary as if the the core five or six value things that they they

Speaker 3 had designed had actually come true. And this is your obituary.
And then I wrote mine and it was crazy because I knew I was doing this for like two months. I was preparing for the event.

Speaker 3 I was too scared to write mine. And the morning of, I was like, I have to write that.
So I sat down, I wrote out my obituary, and then I stood on stage and I read it.

Speaker 3 And I was like bawling my eyes out. But it was basically me taking my value themes and like saying, you know, Russell Brunson, like he valued faith.
And because of that,

Speaker 3 you know, and I went through it and I did my obituary. And then I had everybody else.

Speaker 3 We spent an hour, had everybody take their value themes and from there, write what they would want read or not obituary, sorry, eulogy at your eulogy. And so it was really, really powerful.

Speaker 3 Now, I'm not going to get up today with you guys because, again, maybe when we launch the

Speaker 3 our event center here, I'll do that with everybody who wants to come. It'd be a really fun exercise.

Speaker 3 But from there, it helped me figure out: what do you actually desire? These are the five or six values you have that you desire the most, right?

Speaker 3 And so that's, I think, I believe that's step number one because those values are already in us. They're planted.
They're hard-coded. They're in there.

Speaker 3 I think that over time, you can value more things and different things. There's things later in my life I value more than I didn't 20 years ago.

Speaker 3 So I think those things, they can keep blossoming and growing. I don't think it's stagnant.
But for right now, this snapshot of your life, you have these different value themes. Okay.

Speaker 3 So you figure out what those five or six things are, okay, for you or for the person you're influencing. Okay.
All right. That's step number one.

Speaker 3 What do you already have a desire for? Okay, what are things you already value already valuing? Then we transition now to step number two.

Speaker 3 Okay, now we got to figure out how do we connect the thing that you or how do you connect this desire to the thing that will create the result?

Speaker 3 Okay, typically the thing that you are selling or the thing you're trying to give your person that you love who's not listening to you

Speaker 3 There's a thing that will give them the thing they desire the most right So for example my kids I'm like you need to be eating healthy and they're like I don't want to eat healthy tastes like garbage I'm like no it doesn't It's like, we're fighting because we're fighting over the thing, right?

Speaker 3 And I think that's where I get a headbutt with my kids. Sometimes myself, like, I should be studying the scripture.
Like, I don't want it. It's boring.
I don't want it.

Speaker 3 Like, I'm fighting over the thing versus stepping back and say, okay, how do I connect the thing that you actually want to this thing? Right. So I think about like,

Speaker 3 I don't want to throw my kids on the bus. They get so mad if I tell stories about them.
But one of my kids, I'll leave it vague so that.

Speaker 3 So they don't get mad at me. But one of them last night went into our gym, which we have the most insane gym ever on our yard, and our kids hardly ever use it.

Speaker 3 Anyway, but they went in there today and they were working out and they drew all sorts of stuff. And then that kid came back in and was like, and I was like, you worked out.
This is awesome.

Speaker 3 Like, yeah, I want to get abs. Boom.
I figured out what do they desire.

Speaker 3 They desire, for whatever reason, abs, right? That's what they want. I was like, okay, now I have a, like, now I know exactly what's been implanted.
Okay. Now me trying to get them to eat healthy.

Speaker 3 Now it's not like, you need to eat healthy. Like, stop eating this garbage.
Like, da-da-da. Like, now it's like, because they don't value that, right? What do they value? They value abs.

Speaker 3 Okay, I know they value abs. Eating healthy is going to be piece.
And now I've got a map. Now it's like, okay, they already desire this.

Speaker 3 Now, so again, step number two is figure out how to connect that desire to the thing that will create the result. Usually, the thing is what we're trying to sell somebody on, right? Here's the thing.

Speaker 3 Okay, we're trying to give them desire in the thing, but they don't have desire in the thing. They have desire in their value.
And so I have to connect the desire for that thing to the result.

Speaker 3 Okay, this is just like me back in the day, right? I didn't want to read or learn or anything. And I go to the seminar, Michael Fortin's like, hey, change your headline from red to blue.

Speaker 3 I apply it makes money I was like whoa

Speaker 3 boom now I have desire for the thing learning I love it I'm obsessed with it prior no just want to make money okay the internal desire was making money as soon as I learned that like by doing the thing it'll make me more money I became obsessed with it okay I think health was the same thing for me like I didn't care about health like my whole life I was a wrestler you know awesome shape 7% body fat abs awesome it was great then uh my wrestling career ends uh the same weekend my wife gets pregnant with twins She starts eating for three.

Speaker 3 I start eating to keep up with her. And now I'm not exercising, working out.
And within, you know, whatever, seven and a half, eight months, she gains 50 or 60 pounds. I gain 50 or 60 pounds.

Speaker 3 We're having so much fun together, eating so great. And then she one day has two babies, loses all the weight, and I'm like sitting here chubby all myself.
I'm like, oh, this is not good.

Speaker 3 And thanks, eight years, eight years, I didn't care about my health. I was just overwhelmed.
I'm like, oh, I guess I'm just a big guy now. Who cares?

Speaker 3 Right? I did not desire it, right? Until the pain became too hard. Like, I, and it's funny, though, because

Speaker 3 became the pain came too hard and everything but then I started I decided I'm gonna lose weight but it was hard because I it was hard to motivate myself and it was just I didn't have desire to do it

Speaker 3 but after I started doing it I started shifting the way I was eating was crazy because what happened is I started I started eating different like I'd skip breakfast during lunch I'd only eat proteins no carbs and at dinner I'd have carbs like by shifting just the way I was eating what happened is my brain didn't get tired I didn't get brain fog and so I'm at the office all day and I used to go till you know from nine till noon I eat and then the rest of it was kind of fuzzy nothing get done right so I made less money and by shifting my eating all of a sudden guess what happened my brain functioned the entire day it was crazy and then I got more production out of there I got more stuff done every single day I started making more money I was like wait a minute wait wait you're saying that if I get healthy I'm gonna make more money and have more energy and more things okay boom I'm sold in that desire I'm in on that because I want to make more money therefore health makes me more money and I can tie the thing that I'm trying to do to the desire I actually have and as soon as my brain connects those things like this equals more money then it's like boom now that does that now I have a desire for that as well because it feeds the desire I actually want.

Speaker 3 Okay. So it's, it's connecting those dots between them.
Okay. Same thing for me right now.
Like, um, I've had times in my life where I'm really good at scripture studying. Good and bad, good and bad.

Speaker 3 Right. And then

Speaker 3 anyway, man, this is like literally in the last couple of months. Uh, against that, I'll start and whatever, but I started thinking about like my desire.

Speaker 3 Like one of my core desires right now is I'm trying to figure out all truth, right? And this is like from all the books, like personal development, health.

Speaker 3 Like, I want to like, what is like, what is the truth, right? And so for me, it's like, now I want to, I'm, I,

Speaker 3 that's something I'm valuing, right which is why I'm trying to learn and educate and all this kind of stuff and so for me it's like well I want to start studying scriptures and I want to not just mine like I want to study the Mormon scriptures I want to study your book of Mormon Bible New Testament Old Testament I also want to study other scriptures I want to like what do the Muslims believe what do the Jews believe what I like I become obsessed with I want to understand how they all fit together and like it's become the most fascinating thing for me right because it helps me like in my head connect these things understand like like just the truth of everything.

Speaker 3 So because of this obsession over here, it's drawn me into like now I'm loving the scriptures and other people's faiths. And like, it's been so much fun, right?

Speaker 3 Where before I was fighting it very hard.

Speaker 3 Where this morning, I was up early reading scriptures, having a great time because I've tied the thing, and now I've desired the thing to give me what I'm actually looking for over here.

Speaker 3 Does that make sense? Speaking of which, this is kind of a side tangent.

Speaker 3 And

Speaker 3 there's a side tangent, but

Speaker 3 I'm not going to go political because everyone's got different beliefs here and there. But one thing that's really cool is I become obsessed with conspiracy theories a little bit.
And

Speaker 3 obviously, the JFK one.

Speaker 3 And last night, as I'm recording this, trump signed the thing to release the jfk documents like i'm so excited to get behind like what's the actual truth in this thing and so anyway there's there's a tangent all right i've got one more step here inside the three-step system but uh i have to jump on my ofa live call i'm live with a couple hundred people at um with one funnel away with crew if you're not one funnel away go to onefunnelaway.com go sign up i'm gonna jump on with them i got i got an hour of q a with them then i'll come back and i'll tell you guys step number three here um uh which will be awesome so step number three then after we know step number one what is it what do you already have desire for step number two is figure out how to connect that

Speaker 3 desire to the thing that will create the result, right? Which is usually the thing you're trying to sell them or persuade them or influence them on.

Speaker 3 Then from there, we'll move on to step number three. When I come back, I'll let you guys know what step number three is.
All right, everybody, I'm back.

Speaker 3 I know for you, it was probably just a commercial break, but I just did an hour-long QA with the OFA people and had so much fun. And actually, it was funny because maybe...

Speaker 3 Maybe it's just because my mind was thinking about desire specifically right now since we're talking about it. But it was interesting in the conversation, somebody was asking about niching down.

Speaker 3 They said my products helpful for everybody. And I said, yeah, but the reality is like,

Speaker 3 you know, it's hard to market to everybody. So instead, you got to find different niche markets to kind of focus on, at least for your front-end offers.

Speaker 3 I said, for example, in my world, you know, I have one market that we serve with funnels, our network marketers.

Speaker 3 I'm like, so I have a front-end funnel that serves network marketers, but I'm like, we also help life coaches. I have front-end that helps life coaches.
And then we have a front-end that helps

Speaker 3 local businesses. And so I kind of talked about that.
And in my head, I was like, oh, my gosh, like we're doing our marketing every single day, right?

Speaker 3 Like a life coach has no desire for a funnel, but they do have a desire to grow their life coaching business. Therefore, I tell them I help them grow a life coaching business, but then how do I do it?

Speaker 3 I do it through the thing, which is the funnel, right? Network marketers don't care about funnels.

Speaker 3 They care about growing their network marketing business because that's the thing they've already been convinced is going to get them to the desire, which is probably more money, more freedom, whatever.

Speaker 3 And so then I got to convince them that my thing, funnels, is the thing to help them with their thing, which is network marketing, which helps them with the end desire they want, which is actually to grow a business or have freedom or whatever it might be.

Speaker 3 do you see how this works, you guys? Are you understanding this? Okay, so recapping: step number one:

Speaker 3 what do you already have desire for? Step number two, figure out how to connect that desire to the thing that will create the result. And now that moves us to step number three.

Speaker 3 Step number three is then how do we increase the desire for that thing? Desire amplification. That is the question.
How do we do that?

Speaker 3 And I don't know, again, there's probably a huge list of all the ways. I'm going to share with you guys a couple ways that have helped me in my life.
Okay.

Speaker 3 So, the first thing I do to help me increase the desire for something is I think about it all of the time. Okay.

Speaker 3 I think back about myself, like when I got into wrestling and I fell in love with wrestling and I wanted to become a wrestler and I wanted to be a state champion, then a national champion, an all-American, like it became obsessed.

Speaker 3 Like I remember sitting there and everything else became a burden for me. Like thinking about anything else was annoying.

Speaker 3 I remember sitting in class all day long and teachers are talking about who knows what. And all I wanted to focus on was wrestling.
Like, how do I win? What's the move? How do I get my position?

Speaker 3 How do I? So all I thought about all day long at school every day was wrestling.

Speaker 3 Even though teachers were talking I was like distracted like I gotta pay attention so I passed the class and the second I was able to snap back into what I wanted to the thing I desired the most which is wrestling I did it right and so the more I thought about the more I desired the more it grew and like and so like desire grows when you're focusing and you're thinking and you're and you're focusing on does that make sense so the more you think about something the more that desire grows so if you if I if it's like if you have a little seed of a desire a little seed of something if you want it to grow you can't not think about it you have to start thinking about it and as you think about it you think about it more and more and more and the more you think about something the more it's going to grow.

Speaker 3 Okay. If you look at all these old books, I keep buying think and grow rich and all these things about thought and thought control, all sorts of stuff, like

Speaker 3 thoughts come and go, but we can control our thoughts. We can think about something.
We can choose to think about a thing. And if we choose to think about a thing, it'll grow.

Speaker 3 So if you know you got a little a little seed of desire and you want that desire to grow, start thinking about it. Okay.

Speaker 3 For me, it's like when I decided I wanted to get back into reading scriptures again, right? There was the little desire that that thing was in there.

Speaker 3 So for me, it's like, okay, I got to start thinking about this. Like, how do I do that? Well, I'm not going to think about it by default.

Speaker 3 Like, so, you know, my brain's not gonna all of a snap like, oh, you should think about the book of John. You know, like, that's not gonna pop in my head.

Speaker 3 So I start thinking, okay, who are people around me that

Speaker 3 do have that desire rate and they're excited? They're passionate. Like, I want to take this little spark that I have.
I got to find a fire somewhere else.

Speaker 3 And if I take my spark next to the fire, what happens to my spark? It becomes a fire, right? So for me, it's like, all right, who are the people talking about these topics right now?

Speaker 3 And so I start finding books and information and podcasts and YouTube videos of people who actually are talking about this thing.

Speaker 3 People who are already on fire for the thing that I want to be on fire for, but I'm not yet. I've got a spark.
They've got a flame, right?

Speaker 3 So I find people who have a flame and I start surrounding myself around those people. So I'm listening to them on podcasts.
I'm watching them on videos. I'm reading their content.

Speaker 3 I'm reading their books.

Speaker 3 That's how you take the spark and turn it into a fire. Okay.
So number one is I'm thinking about it all the time.

Speaker 3 Number two is I'm going and I'm finding people who already have a fire and I'm surrounding myself around those people. Okay.

Speaker 3 There's a reason why people come to Funnel Hacking Live. People tell me this all the time.
I'm like, I feel like I'm in my house. I'm all lonely by myself.

Speaker 3 And I come to Funnel Hacking Live and I catch on fire. That's what they tell me, right? I catch on fire.
Okay, it's interesting. Think about that.
What's happening? They've got a spark of desire.

Speaker 3 They're at home. They're listening.
They're seeing some stuff. They see me.
They see like this guy who's like, I'm so passionate about this. I'm on fire.
I'm excited.

Speaker 3 And so they're like, I need to come and get some of that. I don't know what that is.
I want to drink the Kool-Aid. I want some of that.

Speaker 3 What they're doing is they see this raging inferno of Russell, right? And they want to come and they want to get their spark close to that because I think if they do, it'll catch on fire.

Speaker 3 And it's true, right? Think about that. Like, I'm always looking for people to connect with who are already on fire because I know if I'm around those people, it'll grow.

Speaker 3 You always hear people say all the time, like, you are the average of your five closest friends, right? In all sorts of things, in your income, right? Right?

Speaker 3 Whoever your five closest friends are, how much money they're making, that's how much you're going to make. Okay.

Speaker 3 Same thing with your health, your weight, your energy, like whoever you're surrounding yourself, you'll be similar to, right? And there's a couple reasons.

Speaker 3 Number one, it's either because you're going to draw everyone pulled down to your level, or number two, you're going to rise them up to your level, right?

Speaker 3 You're going to be the fire that turns their spark into a fire. Oops, sorry.
And so for me, it's like I'm always searching out people who are on fire.

Speaker 3 In fact, Andy Elliott, speaking of fun hockey live, a lot of people are like, why do you like Andy? Andy, like, you messed up in his past. You did some bad things.

Speaker 3 I'm like, because when I saw Andy online, he was on fire. And I wanted that.
And I messaged him like, dude, I don't know what you got, but there's a flame. And

Speaker 3 my sparks are dwindling. And I need to light myself on fire.
So I called him up, flew out to his office. I spent literally less than 24 hours with him.

Speaker 3 And like, his flame was so big that my little spark that was like kind of trembling and struggling caught back on fire. I came back home.

Speaker 3 I was like, like, all right, everybody, we're like, and like I took that flame back to my team and then my team caught on fire. And like, that's how this stuff works, right? So you take this desire.

Speaker 3 Again, number one, think about it all the time. Number two, you got to go and you got to find people who have the inferno and you get proximity.

Speaker 3 Proximity is power, Tony Robbins says all the time, right? Okay, number three thing here.

Speaker 3 A lot of times we focus on our future self, the thing we want, right? Our future desire, which is awesome.

Speaker 3 But the thing we forget about a lot of times is that we have this past self that's potentially holding us back.

Speaker 3 I've been talking a lot recently about subconscious mind and from so many different standpoints, but our subconscious mind is like all of the things, the stories we've been telling ourselves for the last

Speaker 3 decade, two decades, however long it is, our entire life, they have these belief patterns, right? So sometimes we're looking at the future.

Speaker 3 We're thinking about what we want to achieve and who we want to become. But the problem a lot of times is that we have these false beliefs and this baggage we've been carrying around subconsciously.

Speaker 3 And if we don't look at that and address it and figure out how to break it,

Speaker 3 then those chains will hold us back.

Speaker 3 The best time I've ever taught this so far, if you've read Expert Secrets book, I talk about when I'm trying to persuade somebody, I got to figure out what their chains of false belief are.

Speaker 3 These are the subconscious beliefs that they have that are holding them back. And then I have to come with a new empowering story that's going to trump their story.

Speaker 3 That's what the whole perfect webinar is about.

Speaker 3 I got to come in with the fire and the flame, and I got to figure out what their false belief is. And I tell a story that breaks their false belief and rebuilds it with a new false belief.

Speaker 3 That's how I get somebody to move and to persuade. The same thing is true for you.

Speaker 3 If you're trying to change yourself, looking in the future is great, but you also have to look backwards and be like, what are the false beliefs I I have? What is actually holding me back?

Speaker 3 And I have to address that those conversations. A really good book by Ben Hardy is Become Your Future Self Now.

Speaker 3 He talks about it, like looking backwards, like, okay, I got to reframe, I got to change the meaning of these things in the past that are holding me back today, right? What are the things in the past?

Speaker 3 Like for me, one of the things that was holding me back over the last two or three years, I'm not going to lie, I'll be super vulnerable. So here we go.
Here's a vulnerable Russell.

Speaker 3 I think you guys like Vulnerable Russell. I was going to get comments afterwards, but

Speaker 3 one of the hard things for me is for the last decade, we launched ClickFunnels, right? The first seven or eight years, like 3,000 people won two comic club boards.

Speaker 3 We've changed the industry, we've changed so many people's lives. And it's been hard for me.
Okay, it was really, really hard because I started looking.

Speaker 3 These people who want a two-comic club board for me, right? Then they go find our competitor. They white label our competitor, and there's pictures of them holding a two-comic club board.

Speaker 3 Russell changed my life, but now I'm using this platform, which is theirs. And now they're competing against me.

Speaker 3 These people that I changed, like people are on stage crying, like, you changed my life, Russell. It was so great.
Now I'm going to compete against you. Like, just, I don't know.
I have,

Speaker 3 I'm super faithful to people. You probably know.
It's like, I don't quote, I don't, I don't tell somebody an idea that I got from somebody else and not give them credit for it.

Speaker 3 Like, I think it's the lowest, most

Speaker 3 scum of the world thing you can do is to take credit for somebody else's ideas that you got from somebody else. Like, I always pay credit to where it's due.

Speaker 3 I would never in a million years, like with Dan Kennedy or with people that I respect, I never would go and like, and like learn from, have them change my life and then go try to rip them off.

Speaker 3 Like, but it happens. It's been happening a lot.
And it's been painful, man.

Speaker 3 It was really, really painful.

Speaker 3 And so there was a while, there was a season probably for a year or two where I was just like, I don't want to help people because they're going to come in, learn my stuff, and then compete against me.

Speaker 3 Like,

Speaker 3 why would I want to serve that audience? Like, it made me so angry and so mad. And it's because the meaning I attached is because that meaning was attached, right? It was hard to move forward.

Speaker 3 It was hard to visualize, I'm going to change the world. I'm going to help a million entrepreneurs.
I'm going to blah, blah, blah. Because I'm like, screw those entrepreneurs.

Speaker 3 Like, I'm changing their lives. And as soon as I change their lives, they lose all loyalty to me.
And then they go like behind my back, go and compete and like promote a competitive.

Speaker 3 Like, brutal for me, right? And so I had to come back and stop and say, looking back, back, say, okay, what's the meaning I'm attaching?

Speaker 3 The meaning I'm attaching is like, if I help these people in the future, they're going to hurt me. It's not a good meaning, right? Makes you not want to help people.
Okay.

Speaker 3 But I stopped to look at my past self and be like, ah, past self, that's a false self. I don't know how it got attached.
I didn't consciously attach that, but it started happening.

Speaker 3 I'd see people with their ads, them holding a two comic cup award in their ad and then talking about a competitor. And I was just like, I hate those people.
I want them all to die.

Speaker 3 It's not a good thing to say, but that's the meaning that was attached.

Speaker 3 So it's hard to go and get more people and serve more people when that's the meaning that's holding you back okay

Speaker 3 now what's your meaning right what's the things that are holding you back and you have to stop sometimes look backwards because even though you got good goals and directions and things you say verbally consciously you want if your subconscious mind's holding you back you gotta become aware of it and look at it and then you gotta look at the meaning you're attaching to these things and then figure out a new story figure out a new meaning so for me it was figure out new meanings right okay um how do i change this in fact it's been interesting if you look at some of my ads right now selling online event i used to talk about like i'm a world record holder greatest you know sold more from stage than anybody else in the history of all time, like da da da.

Speaker 3 And

Speaker 3 now if you look at my ads up, I keep saying it's like, my goal of this event is to have you come in because I'm looking for somebody to beat me.

Speaker 3 I need someone to beat me because they need competition. Like right now it's been too busy.
No one else is competing. So I'm going to train you to become the best possible person.

Speaker 3 I want you to compete against me so I can beat you. As soon as you beat me, I got motivation to come back and beat you.
Okay. Now it's a different frame, right? I'm same thing right now.

Speaker 3 I'm like, cool, come in. Go ahead and compete against me.
Okay. Now I got some motivation.
Like my number one strength, if you take strength finders, my number one strength is competitive.

Speaker 3 So I'm going to destroy you. So now I like those people instead of like, I can't believe this person would backstab me that way.
Instead, it's like, oh, cool. All right.
You think you're going to win?

Speaker 3 We could have partnered, could have been friends, but now I'm going to beat you. I'm going to win, right? There's competition coming out.
There's Russell. That's the Russell that's going to win.

Speaker 3 Right. But I had to look at my past self and detach the meaning that's holding me back, reattach a new meaning, and then run with that.
Okay.

Speaker 3 So number three there is looking at your past self and explaining,

Speaker 3 looking at what's holding you back and then rewriting those meanings. Okay.
And then number four,

Speaker 3 you had to amplify the thing that will get us the value we have most, right? So again, this comes back to we talked about earlier, right? Like the value I have is I want to, for me right now,

Speaker 3 one of my number one values is impact. I want to change the world, right? So like there's the big impact, right? And then what's the thing that's going to do that for me?

Speaker 3 The thing that's going to do that for me is writing books. And writing books is painful for me, right? But I know that's the thing that's going to give me the impact I want.

Speaker 3 So I have to take that thing, right? The writing the books for me, and I have to amplify it by thinking about it.

Speaker 3 Okay, it comes back to the first thing, but it's like thinking about, thinking about, thinking, amplify, amplify, amplify. The more you amplify, the more it's like, I love writing books.

Speaker 3 I love reading books, I love books, and then that thing becomes exciting, and then that drives the value in the future. So, there's my sermon on desire, you guys.

Speaker 3 It's not everything out there, I'm sure, but it's all the things in my head that I keep thinking about. And hopefully, something in there was valuable for you.

Speaker 3 Again, the three steps I wrote down, step number one is what do you do already, or what do you already have desire for? Figuring that out, right?

Speaker 3 When you talk to you through the value galaxy value themes story. So, what do you already have desire for?

Speaker 3 Number two, figure out how to connect the desire to the thing that will actually create the desired result.

Speaker 3 And number three is then take that desire and increase the desire for that thing, amplify it as much as you can. So, hopefully, that was valuable for you guys.
Hopefully, you got some value.

Speaker 3 I'd love to hear in the comments, either the podcast or YouTube, wherever you're watching this, give me some comments on the things that you would do or the things you're trying to do or any of your thoughts.

Speaker 3 If you think I'm crazy, if I realize those are bad ideas, let me know your ideas. I'd love to hear them.

Speaker 3 But that's kind of what I'm working off of right now to help influence myself, influence other people. And it's been successful for most things.
Still trying to figure out my kids.

Speaker 3 They are the hardest ones, but I love them the most. So it's going to be worth it when I figure it out.
So thanks so much. I appreciate you guys.

Speaker 3 Thanks for listening to the podcast, and talk to y'all soon.

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Speaker 3 If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next selling online event by going to sellingonline.com/slash podcast.

Speaker 3 That's sellingonline.com/slash podcast.