RHS 192 - Hanley on AI

Let's listen in on a live, unscripted second grade Challenger School class.

They're studying Charlotte's Web.

What words did this author use to describe this barn?

Descriptive words.

Wonderful.

Can you find some adjectives in there?

New is an adjective describing rope.

Webber is an adjective and it modifies boots.

Those students are seven.

Starting early and starting right makes a real difference. Learn more at challengerschool.com.
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In a crude laboratory in the basement of his home. Hello, everyone, and welcome back to the show.
Exciting to talk about today's topic. Like we're all about AI.
And I wanted to take this moment and do an individual episode on AI. There are tons of experts that we could bring on, tons of professionals, both in the insurance industry, as well as outside the insurance industry that I want to bring in to the podcast and get their thoughts, their feedback, what they're seeing, because this is going to be the biggest question of our day.
There's so much going on in the world. It is exciting.
It is scary. There are things happening that are real.
The economy seems crazy. And by crazy, I don't trust it.
I know some indicators are pointing up, but if you buy your own groceries, it certainly doesn't feel like things are going well. There's wars, there's nonsensical political issues.
We have an election coming up, which means everyone is going to hate each other pretty soon. And all of that is very real and not to mention just the day-to-day stuff of living your life and your mental health and your physical fitness.
And then you throw in this idea into business of artificial intelligence of AI. And I think what I'm seeing from most of the people I talk to is really it's a two outcome result.
They are either in it, digging in, grabbing it with both hands, trying to integrate it into their lives, into their business, figuring out how they can leverage AI to more efficiently run their business or grow their business, et cetera. Or they're just pretending like AI doesn't exist.
And it feels overwhelming and it feels maybe like a fad. And I think that one of those is right.
But what I actually think the answer is somewhere in the middle. And that's what I really want to talk about.
I want to talk about what is real. What isn't from my perspective, I've spent an extraordinary amount of time researching these tools, playing with these tools.
You, if you follow me on social media, you listen to the podcast, you've seen the videos I've done. You've probably seen some of the stuff I've done just around AI and content creation.
If you follow along with Rogue Risk, then you see that we recently did a press release around launching the insurance industry's first commercial insurance search engine. We're going to talk a little bit about that.
That is driven by artificial intelligence, and I'll explain exactly what that means. These are all really heady and important topics.
And regardless of your insurance industry or not, in the podcast, listenership is growing outside of the insurance industry as well. We have a lot of listeners that are coming in who want to hear perspective.
They want to hear some of the interviews. They want to grow in their own careers and lives as we continue to focus on personal development and on business that aren't in the insurance industry.
And frankly,

I'm going to continue to move the podcast away from insurance specific. And the reason for that is there are about 10 bazillion insurance specific podcasts that exist in the world now.
When I first

started podcasting back in 2012, it really was just me. And then Jason Kass started his podcast.
And then there were a couple hours. There was a time when I remember there was like six podcasts that talked to the insurance industry.
Now there's probably 600. It's crazy.
And really, most of them do a better job of getting into the nitty gritty of the insurance industry than I do. Because frankly, and you guys know this about me, like I love the insurance industry.
This is my business. This is where I'll be forever in terms of running a business.
But where I think I can add more value to you guys is in broader concepts, business concepts, personal development concepts, mental health concepts, physical health concepts. These are the things that I've found as I've grown as a leader and as a professional that really impact a business.
We could talk insurance tactics. We could talk markets.
Frankly, guys, you should be figuring that stuff out on your own, in my opinion. Everything I know in those spaces,

I learned from either talking to other people that I respect, trust, and adore, or I have figured it out myself by doing the work. When I see organizations fall apart, it is almost never because of tactics.
Frankly, I don't know an insurance organization, be they an agency, a consultancy, a carrier, a vendor, it's never because of the tactics. So frankly, I don't want to talk about tactics.
I'm happy to answer questions. If you want to hit me up in comments, if you're watching this on YouTube, go in the comments.
If you want to ask me questions about tactics, do it in the comments. Connect with me on Instagram, Ryan underscore Hanley on Instagram.
I spend a lot of time on Instagram now. I just find it's a great way to connect.
It's very easy. It combines visual, video, audio, and text in a way that makes it very easy to communicate.
You can communicate in small bites. So I do a lot of that there.
If you have questions about specific tactics, then hit me up in those spaces. Leave those questions in the comments.
I don't really want to spend a tremendous amount of time here on the podcast, whether you're listening to this in the audio version or we've recently re-released the show on video on YouTube. So if you enjoy watching or you do want to ask a question specific to the show, probably YouTube channel is the best way to do that.
So you can head over to YouTube, just search my name. You'll find the show.
I also have it linked up in the show notes as well there. So if you're watching on YouTube, please subscribe.
If you're listening and you want to watch, subscribe or ask a question, please do that over there as we continue to grow the YouTube channel. And the other piece to this is, you know, there is absolutely a reckoning coming in AI, but I want to use this as a crux to talk through really any new technology as well.
So that's what this show is going to be about today. Hope you enjoy it.
We're going to get into the meat and potatoes here in a second. But as I mentioned, YouTube, we're now on YouTube.
So subscribe on YouTube. Would love that if you'd like to watch the show.
It's also probably the best place to leave comments because I get notifications and I go in, I try to answer every comment that I get. We're kind of re-releasing.
Did a lot on YouTube for a while and then took a break and now we're re-releasing the show there and we'll continue to do so. I have a new series coming out.
So you're listening to this. Depending on when you listen to it, we have a new series.
So we're going to start launching two shows a week. One is going to be

back to interviews, long form interviews, 45 minutes or an hour plus. In some cases, depending on the guests, those will come out on Thursdays.
That'll be kind of the classic format of the show. And then I'm releasing a new series, which will come out on Mondays called the Monday Mindset, which if you listen to the show for any amount of time, you know that mindset, mental models, philosophy, these kinds of things are just like sex to me.
I love them. And I try to integrate them in my life because in my own journey, I found that I need tools.
I need mental tools, mental mindsets. I need these things to operate in the world in a constructive way and in the most highly productive way that I can, not just in productivity in terms of pure output through business, but in my relationships.
I want to be productive in my relationships, both my romantic relationship that I have, as well as my relationship with my children. I have an ex spouse now.
I want to have a productive relationship with her. I want to be productive with my friends.
I want to be productive with my peers in the industry. I want to have productive relationships with the other members of my organization, my team members, as well as our parent company SIA, which is now, you know, approaching 300 people.
There's tons of new departments, tons of new initiatives there, which is really exciting. And I want to be a part of that and be a productive member of that team, as well as the industry as a whole.

And to do that, we can't just be blundering around, bouncing into things, hoping that we have a good interaction.

We need to think through how we interact with the world.

We need to think through how we want to present ourselves, which pieces of us seem to fit who we are and which pieces need to be worked on. And I consider them tools.
I literally visualize them as tools in my tool belt. And I will bring some of these concepts out, some of these ideas out when necessary.
And I want to share those with you because that nerdy journey has been incredible for me. I feel as close to who I am as a person, as close to who I was when I was a kid in terms of the pure version of myself, obviously, hopefully slightly more mature, although not in all cases.
I want to deliver those concepts to you and those are going to come out on Monday. So if you want to subscribe to YouTube channel, you can do that.
The other thing too is guys, a week from now, this show will no longer be on the main feed of agency intelligence. I'm removing the show from the main feed of agency intelligence, mostly for just kind of being more myself.
I have loved being part of the agency intelligence network. It literally has nothing to do with Casar's team.
They've been phenomenal. They've been an integral part of this podcast, continuing to exist through the really tumultuous times of Rogue Risk when I really didn't have any more bandwidth than to simply send them a show.
And they took care of so much of it. I couldn't be more thankful or happy or appreciative of Kassar and his team for what they've done for me and the show.
But just for my own reasons, I want to take it back and have it all in-house as is really it's another test. I have a virtual assistant now who is helping me and I want to start to create systems and processes that are completely inside my control that I can test all kinds of things on the fly and get immediate and real feedback from that individual and that I can see in numbers, et cetera.
Because all of this stuff, obviously I love doing the show and I want to grow it because it's a big part of who of my life and what makes me happy. But I also take all these lessons that I learned on the personal side of this show that I do here on the Ryan Hanley show that I do in my social media.
I take the things that work there and I apply them to Rogue Risk. I think a lot of people see me being very, very active on social media and doing the podcast and all these different things.
And maybe they think, well, geez, what's going on? Why isn't he focused on Rogue Risk? I focus on Rogue Risk all the time. I spend way too much time thinking about rogue risk, to be honest with you.
And we're growing and things are great and happy to share some of that as we go in whatever capacity that's interesting. But this is my testing ground.
This is my proving ground. This is where I figure out just turning a quote graphic on Instagram from just a framed image into a seven second video with maybe a little music behind it, does that amplify its reach? Does that help us get to more people? And if it does or it doesn't, et cetera, I take that learnings, I package it up, and then I go and I talk to my head of marketing, Ryan Gifford, and he and I will then strategize how do we then implement these things into Rogue's risk

strategy so that we're not testing in Rogue risk. I don't necessarily want to do all the testing,

because if you look through my social feeds, you'll see I try all kinds of different things,

and some of them work, some of them don't. I don't want that to be Rogue, right? Rogue should

be the things that work. They should be the learnings that I get from what I'm doing on the

personal side, taking those learnings and applying them to Rogue risk. So when that is my process,

Thank you. the things that work.
They should be the learnings that I get from what I'm doing on the personal side, taking those learnings and applying them to rogue. So when that is my process, and really I think all of you should steal that process.
If you want to get better in your business, if you want your business to grow, it's not always appropriate to be doing all that testing in your business brand. Use your personal profile, create a new profile,

maybe create a faceless profile,

get a profile just around some kind of brand and test all kinds of stuff

and see what works and what doesn't.

And the things that work, take them,

figure out how to apply them to your business,

regardless if that's insurance or otherwise.

So the business is always operating in a place

that is a good representation of your brand, that's on point that is using tactics, strategies, tools, et cetera, that amplify it. And you're not wasting time in the business doing testing.
You're testing in another platform. That's what I use my personal brand for.
Also, I have a message. I love helping people.
I love sharing what I'm doing. I love sharing different, all the different things, which is obvious as well.
So it kind of provides a dual role. But the reason I do so much and kind of the Ryan Hanley brand of doing air quotes for those of you listening is because I take all those learnings and then I have meetings with my team and then we dissect what we think we can apply to rogue risk.
So some of those things you'll see.

So some of those things we're going to talk about.

So long story short, if you're not subscribed to the podcast from an audio version to the

Ryan Hanley feed, if you're not seeing my image, the Ryan Hanley show in whatever podcast

player you use a week from today, you will no longer get the show.

So would love for you to jump over and subscribe to the show in the audio feed. If you still want that.
If you pervert video or you like both, go over to YouTube and subscribe. If you have questions, comments, et cetera, that you want to connect with me, the best place to do that is on Instagram, Ryan underscore Hanley on Instagram.
Okay. So that was way too long of an intro.
Hopefully you got a little value there. And let's get on to the AI portion of this show.
So we're 13 minutes in. Obviously, making words come out of my face hole is an expertise of mine.
And I will continue to try to be a little more concise on the intros in the future. But we do have a lot of changes, launching the YouTube channel, launching a new show, et cetera.
Felt justified, but all context that you did not need. All right.
Let's talk about AI. First and foremost, AI is coming.
You can't do anything about it. It will impact your business regardless of industry.
I don't care what you're doing. I don't care if you're doing handcrafted Etsy artisan things that you're creating.
There will be individuals from God knows where creating 3D printed versions that compete against you. If you're in insurance, this is absolutely going to have an impact on us.
I am seeing that already day to day. I think Rogue is way out ahead of it.
I plan to continue to be way out ahead of it. And we'll talk about that as well, both pros and cons.
and regardless though, if you're in knowledge creation, if you're in event planning,

if- to be way out ahead of it. And we'll talk about that as well, both pros and cons.
And regardless though, if you're in knowledge creation, if you're in event planning, if you're in D2C products, if you're in a small business, a local main street small business, it does not matter what industry you are in. AI is coming and is going to have an impact.
I think there are varying degrees of impact. I think there are certain industries that will have a delayed impact.
There are certain industries that are being impacted already today in a major way, but you cannot get around this. There is no denying that this is happening.
If you don't believe in it, understand that you are wrong. It doesn't mean you have to like AI.
It doesn't mean that you have to use AI. But to pretend that somehow you are insulated from AI is absolutely incorrect.
You are creating a blind spot for your business, for your life, for your potential income. And there are individuals who are coming for you if that's the case.
So really, I don't want to go too much more into that. But I have, like I've said at the very beginning, I've spent a tremendous amount of time over the last six months in particular in AI, in the tools.
I'm going to give you some resources that you can do your own research on this as well. But there is no denying this is coming.
You just, it is, this is not a fad. This is not something the government's going to come in and regulate.
I frankly, because of how moronic our current political class is across the board, that is not a political statement on one side or the other. Just these individuals that are making decisions for us at a national level are so focused on their own narcissistic self-interest

and defeating the other side that they are going to miss this. We're talking about things and having conversations about things that are so incredibly nonsensical and so off of the basis of what this country was founded on, that real intrinsic issues like AI impacting the day-to-day life of everyday citizens of America, or if you're outside of the country as well, at least in the US, we are going to miss this.
This will be out ahead of politicians before they're able to regulate it. It's just absolutely going to be, you know, you hear these little rumblings, but frankly, if I'm being, if I'm going to put my tinfoil hat, you know, my kind of conspiracy hat on, I don't think that our national politicians want to curb AI.
I think they want to use it for themselves. And I'm sure that's how they will probably, probably frame this.
You can take that for what it is. I just do not see the pace of AI and its integration into our lives being able to be regulated by the current C students in our national political class.
It just, to me, they want to talk about things that are so incredibly nonsensical that the real issues tend to get dropped on the floor because God forbid you take a stance on something that may actually matter because then you might not be elected again, which is, it's just a job for these people. That being set aside, again, not right or left, it's across the board.
I think AI is going to get out ahead. And if you're hoping that the government regulates it so that you can stay in business, I think that's another blind spot that you're creating for yourself.
So that is my current take on AI in terms of whether or not this is real, whether it's just a trend or a fad or whether this is real, absolutely, positively, unequivocally real. Coming like a freight train.
You cannot stop it. You can make decisions.
That doesn't mean your decision has to be to fully embrace it. That's not what I'm saying.
And I want to address that actually towards the end of the show. We're going to address whether this is good or not, whether fully embracing AI is something you should or shouldn't do.
I actually have some opinions you might be surprised on there, but this is coming. Can't deny it.
Absolutely positively coming. If you disagree, then I would love, leave it in the comments on the YouTube channel.
Guys, this is such a polarizing topic for a lot of people. If you have comments, if you have questions, leave them in the comments on the YouTube channel.
Again, subscribe to the YouTube channel. Just search my name.
You'll find me. If you need the actual URL, it's Ryan.
It's youtube.com slash Ryan M. Hanley.
Middle name is Michael, Ryan M. Hanley, and you'll find the channel.
So coming absolutely positively. I want to give you a resource, a great resource to do your own research on these things.
It is one of many newsletters that I subscribe to, but it's called Prompts Daily. I will have a link both in the YouTube channel and in the show notes for the podcast to this, where you can sign up.
It's free. It comes daily.
It's Prompts Daily, but it's a great kind of what's happening, real-time news, not necessarily biased towards AI, just stories about what's happening in AI. It gives you trending tools.
It breaks down some different things that are happening. It breaks down interviews, resources, news articles, as well as then giving you, which I think is really cool, prompts for ChatGPT, MidJourney, BARD, which is Google's AI tool, Bing.
It gives you these different prompts that you can use to actually create things, which is a really good way to get a feel for testing. It's actually how I started.
I found this newsletter when I was doing my own research. And I started using some of the prompts and seeing what the results were and then playing around with it and testing.
And then my nerdiness took off from there. But those prompts are really cool.
They're a really good way to get started as well as sometimes they're the way they create these prompts. I'll be like, oh my gosh, I could use that to create this.
And then that's a great way to spin this message or see if I can capture this audience or we could use this to create this kind of checklist that we've been looking for in our business. And there's some really great ways that we'll talk about how to accelerate what you do on a day-to-day

basis. And that prompts daily newsletter is a great place to start.
So again, in the YouTube description or in the show notes for the podcast, I'll have the link to that where you can subscribe. I'm getting into my philosophy on AI.

So I believe that humans are an incredibly part and part of business. And Andy Frisella, who is just, in my opinion, a national treasure.
Some people, you know, to me, more of the weak-minded individuals that exist out there don't like him because he curses. It's hard for me to accept adults who are offended by curse words.
I get it. You don't have to use them.
You don't have to love them. But to be offended by curse words, to me, is immature.
And to me, it's a weak-minded way of viewing the world. Again, it doesn't mean you have to like them.
I'm not saying you can't like them. You have autonomy.
You have personal agency. You don't have to use them.
You don't have to like them. But to be offended and to not accept a resource or a vein of thought or an idea stream from an individual because they curse, to me, it's small-minded.
Andy Frisella has a tremendous podcast. He's also the founder of First Form Fitness, as well as a whole myriad of other businesses.
He runs a membership group called Arte, which actually I subscribe to. It's monthly calls and whatever.
Absolutely tremendous for business. But Andy is incredibly, incredibly anti-AI.
And he feels like going down the AI path is horrible for society, that AI will just ravage what it means to be a human in our humanity and the way we live and work and interact with each other, and that it will ultimately be a net negative for society. And he's actually doing everything he can to fight against businesses integrating AI or organizations integrating AI into their business.
And I hear that. There is a part of me that agrees with him.
However, like all things that Andy does, he tends to be very draconian. And while I understand and agree with his sentiment in part, I disagree that AI used to the benefit of the humans is going to be a net negative.
There are, I think, and I've even seen this in my own work. I've seen AI allow me to expand my mind, allow me to expand my ability to articulate certain messages, allow me to hone certain skills, allow me to express creativity in a way that I haven't expressed before.

And I found them to be incredibly positive.

That being said, I think what Andy's true message is,

is that he sees at some point AI basically replacing

everything we do and humans losing the thing

that makes us so special, which is our craziness,

our weirdness, our oddities,

the imperfections that make humans who we are. AI smooths those rough edges.
And that to me, I think there's a lot of validity to that. I think there is an incredible amount of validity to that.
And this is where we have to walk this line. This is where I've put a lot of thinking in.
Actually, before I recorded this episode, I just went for a ruck walk. I do 40 pound ruck walks, usually for 45 minutes to an hour a day.
And I was thinking about this kind of polarized concept of if we even step, put our toe in the AI bucket, is that too much? Right. Which would be Andy's position as of the recording of this show.
He actually just talked about it on one of his recent episodes. What's up guys.
Sorry to take you away from the episode, but as you know, we do not run ads on this show in an exchange for that. I need your help.
If you're loving this episode,

if you enjoy this podcast, whether you're watching on YouTube or you're listening on your favorite podcast platform, I would love for you to subscribe, share, comment if you're on YouTube, leave a rating review if you're on Spotify or Apple iTunes, et cetera. This helps the show grow.
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We have a tremendous lineup of people coming in, men and women who've done incredible things, sharing their stories around peak performance, leadership, growth, sales, the things that are going to help you grow as a person and grow your business. But they all check out comments, ratings, reviews.
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Listening as much as I do creating the show for you. All right, I'm out of here.
Peace. Let's get

back to the episode. And I struggle with that.
I struggle with that because of my own personal

experience. I struggle with that for my own business, looking at my own business life.

I struggle with that, looking at how I'm able to produce this podcast and distribute this podcast in a way that is actually affordable for me and suits the time. Like I have this show, I want to get it out.
I want to put in front of people. I want to share these ideas, these things I've learned.
I want to share interviews from people that I know that I think are going to help you, the audience grow individually, be entertained hopefully as well.

And in today's world, in the way the internet works, in the way our time is, I'm also a dad. I also bought a house or technically I'm closing on the house as of the day that I'm recording the show.
And how do I get that done? If I don't use

tools that allow me to leverage a shorter amount of time with a massively increased amount of

efficiency and productivity, right? Like I understand that for someone who owns a large

company who has money that they can put into a production team, a producer, a video editor,

I don't know. that for someone who owns a large company, who has money that they can put into a production team, a producer, a video editor, a social media manager, a co-host, et cetera, that producing content and sharing those ideas and spreading them in a meaningful and professional way is a reality.
But for me, who basically up until very recently operated as an, as a single individual, and no, I basically have a VA that works for me 20 hours a week now, and we're really just getting started. But like this show and what I want to do with this show and the value I want to bring to you would not happen without some of the tools that we're going to discuss here in a few minutes.
It's, it's just simply would not happen. I would not be able to dedicate the time.
I would not be able to do the research necessary, right? I want to be more thoughtful in the message that I express to you. In order to do that, I need to do more research.
I need to read more. I need to dive into topics.
I don't just want to talk surfacy about a concept. I want to really dive in and give you the meat and potatoes, give you the backstories, give you the thought leaders, give you the people in history who have considered these topics and their thought process.
I want to be able to steal me on the other side of the argument. I think one of the lessons that I learned from 2016 in which you guys are listening to the show, I voted for Donald Trump.
And I did that. And I don't regret that.
But I became very polarized in that moment. I was not part of the solution.
I was absolutely part of the problem. Like, I don't regret my decision to vote for him.
I voted for him again in 2020. And quite possibly will again, depending on who the Democratic candidate is.
Although I do love, I do absolutely love Bobby Kennedy. So I would actually love it if it were Bobby Kennedy versus Vivek Ramaswamy.
I think that would be just an absolutely amazing presidential race in which regardless of who won, the country wins. But it doesn't, we probably will not get that.
But my point is not who I voted for. I don't have no regrets for who I voted for.
My problem is the way that I approached it. I felt like I was very polarized.
I'm not proud of my approach to that election. I'm not proud of some of the comments that I made, particularly on Twitter, etc.
Not so much because I disagree with the comments, but just they weren't additive. They were accusatory.
And I don't like that. So I want to be able to steel man the other sides of these arguments.
I want to talk about why I think Andy Frisella feels the way he does, even though there is a portion of what he's

saying that I disagree with. I think that's important to you guys, but to have that time

to be able to do that, I need to be able to leverage AI, which kind of makes my point is

why I disagree with him. I think that yes, humans are the most important thing.
We don't know in a narcissistic, hedonistic, selfish world is full-blown, full-tilt AI the best way to go. Abso-freaking-lutely.
It absolutely is. If all that matters is your own personal success and money, screw all the people, go full-blown AI, leverage your business all the way up through AI, you will most likely be able to find massive success, at least in part, but that success will be personal and it will be self-oriented.
And while there's always a case to be made for that, I guess, I struggle with that as a Christian and believer of stoicism and other concepts. I get why people might want to do that.
I just think that, I guess I think narcissism and really secularism is one of the biggest problems with our world today. I think we have to marry the two.
And this is where my concept of human optimized business comes in. I think that there are places.
I think Andy's concerns are right. There's this tremendous meme that went around Twitter.
There's a whole bunch of different versions of it. Where basically they take like buildings from the 1500s that are beautiful, these majestic and thought out.
And you think of these people chiseling with archaic tools and making these amazing buildings and structures that are just, regardless of taste, you can't deny the beauty of these structures. And then you look at the buildings that we made in the seventies and you're like, it makes you want to shoot yourself in the face.
It's like, Oh my God, how terrible is this? How much have we lost our self-respect for beauty, for this just utilitarian awfulness. And it's really interesting when you see that.
These memes were going through and I was having a conversation with another Twitter account that I enjoy. And basically I said, I feel like we, as we become more reliant on technology, we lose our humanity and we lose the artisan skill that it takes to create pure beauty.
We over leverage the technology and lose the intrinsic skills because we're so bent on the technology. And I think that is the tightrope walk that's going to get us to success.
I don't think Andy's AI is the worst. Everything that's AI is going to ruin our life is right.
I also do not think that this, I'm going to AI absolutely everything about my business, and I'm going to fire people if I can replace them with AI tools and robots, et cetera. I also do not think that is the right path because I think we lose who we are.
I think the path is going to be in the middle.

And it is this idea of human optimized business.

And that is the tightrope walk that I am trying to maneuver with both this podcast and the

content that I create personally.

And then taking those lessons, obviously, as we talked about before and applying them

to Rogue Risk.

Rogue Risk has always been about human optimization.

It's about giving the humans the ability, the space, and the time to be human, to do the work that humans do best, the creative problem solving, the interpersonal and relational skills, the creativity. These are the things that make humans special and amazing.
The weirdness, the craziness, the wackiness, the ideas that come out of nowhere,

the moments of inspiration, the moments of love and connection and caring and compassion.

This is what makes us so special. And I think India is right to want to preserve those things.

But I don't think that we can continue to do that in our current world if we are not

optimizing those humans with certain tools. And that is my philosophy on AI so that you have it.
Where am I missing here? I guess I never like to be fully on one side or the other of an argument because everything in my life has taught me that the truth and the best path is always usually somewhere in the middle on most of these types of conversations. And that all being said, I believe in the humans so much.

I believe in what we can do.

And I think we need to give back to, I think we need to start to build more space into our life for doing things with our hands, being part of nature.

Tucker Carlson did this amazing interview with Russell Brand. You can probably Google it here or Google it, yes, but find it on YouTube if you're listening on YouTube.
I'm not sure where Russell Brand's audio podcast is anymore. I usually watch him on YouTube.
They had this amazing, and Tucker Carlson is a huge nature guy. He has, I think he lives possibly in Maine, but he's this enormous nature guy.
And he was talking about how the way the world is moving so fast, et cetera.

He still believes in taking these long walks with his dogs and his wife and through the woods.

And he believes in curating his yard and really getting his hands into and trying to bring beauty out in a very manual fashion so that you can reconnect with nature and the world and other individuals. And I think that we have to build that space and time in.
But with the fast paced nature of our business, it feels like to me there also needs to be a portion of us that is able to and believes in leveraging the tools that I'm about to talk about. I would love your comments on this.
I'd love your thoughts on this. Where do you fall on these topics? Where do you fall on this particular concept of human optimization and using tools? Do you think Andy Fursell is right? Do you think the pro AI, everything part of our world, that class of individual, that class of business professional is correct? Where do you fall on this topic? What have you seen? What have you experienced personally? Leave it in the comments on YouTube.
Again, as I've said, that's the best place to do that. All right.
So all that being said, which you probably came to this podcast, we're 34 minutes in for tools. So let's talk about tools.
I said it wasn't talking about tactics, but no, none of us are perfect. Let's talk about tools.
So what tools are we using at Rogue? What tools am I using personally? I'm going to give you a few that I think are worth checking out. I have probably vetted at this point, a hundred plus tools, at least probably worked through a hundred plus tools in different versions.
Some of them are immediately crap.

Like as soon as you get in there, you're like, nah, this ain't no good.

Some of them are mind blowing in terms of their ability to amplify what you're doing.

Let's see.

Let's start at the one that broke the ceiling, the AI glass ceiling released that out into the world, ChatGPT. ChatGPT, particularly ChatGPT4, if you're using 3.5, that's fine.
But paying the 20 bucks a month for ChatGPT4 is absolutely positively worth it. I find that its ability to help you do things like build outlines, build checklists, write little ditties, create headlines for posts, help you do research.
ChatGPT, I think, is still limited in its indexing up till sometime in 2021 is my understanding. So anything that's been 2021 post, you'll have to use a different resource, which I'm also cross-referencing BARD.
So if you go to BARD, B-A-R-D.google.com, you can cross-reference BARD with ChatGPT4, and you can get some incredible research. So when I'm thinking about different things, particularly for like the Monday mindset or, um, or other things that, that I'm doing kind of, I'm cross referencing the two I'm using both at the same time.
Uh, Bard is also good because Bard can actually reach out into the internet and do things like, uh, review your website. So I recently did, uh, I recently, um, asked Bard to review rogress.com and all of its workers' compensation content and deliver five headlines or topic ideas that Bard felt were missing from telling the entire workers' compensation story.
And I basically just wanted to see what it would do. And it was interesting.
Actually, two of them I had already created resources on, which was an interesting result.

And I have to think through exactly what that means.

But three of them were gaps in content.

And those gaps in content, I wanted to fill those gaps.

I wanted to make sure that if someone comes to Rogue Risk and searches our website, that

we are able to provide them with an all-encompassing resource of insurance material. And that was a wonderful use case.
Like I said, I also use BARD for researching different studies, you know, like professional research, like academic research. Hey, can you find me three of the most referenced academic papers on, say, discipline or whatever.
I'm just, that's kind of a trite example. But just to give you an idea, and it'll come back with different professors or academics who've written these papers.
And then I'll use that as a jump off point to review those ideas. So just to give you an idea of how I'm using them, they are incredibly useful.
They're kind of the baseline. I would use both today.
I don't necessarily trust one or the other. Understand, you cannot trust these things 100%.
You can't just assume because chat GPT4 says it, that it's absolutely true. I think cross-referencing is important.
Look at the source material as best you can. And make sure you don't just copy and paste things that these things write for you in without rereading them.
These are still just computers and they're still relatively new. The technology is still relatively new.
They are incredibly useful and valuable when used in the appropriate ways, but you are still responsible for what you put out. ChatGPT4 said so is not an appropriate response to putting something out into the world that is incorrect.
ChatGPT4 and BARD are really good places to start. For images, I use Midjourney.
Midjourney, you can Google Midjourney. Midjourney, you need to download and use a Discord forum, which turns some people off because it feels techie.
This is AI people. You're going to have to lose your Luddite hat if you want to engage in some of these things.
It's really easy to set up and they show you, but it does take a few steps. Once you have it set up, it's literally just click and you're in.
What midjourney does is create these ridiculously detailed, amazing AI images that you're seeing in the world. They're most likely created by Midjourney.
That's most likely the case. And there are other tools.
There's DALI that ChatGP4 has. That is, I like Midjourney better personally.
And what I like is, you know, you can create these kind of dreamscape, these hyper-realistic, these. I did one post around, I did a couple LinkedIn posts.
I did a LinkedIn post series around hiring because we're hiring at Rogue Risk. If you're an insurance producer or anyone who's interested in an insurance production career, Rogue Risk is always hiring producers.
You can go to join.rogers.com and learn more. I created this entire series because we have openings right now and we are actively hiring.
And I basically told MidJourney to create these set graphics and they,, happy professional who just learned they got the job of their, the job of their dreams, right? That's not exactly what I put, but something like that. And it comes out with all these different iterations of that concept.
And then you can create variables, subtle changes, kind of, you can change the fidelity of the image. You can do all kinds of different things.
You can zoom out, zoom in, pull left, right? There's all kinds of different things that you can do to make this image very unique and interesting. And versus having to go find stock photography, I find it is a really interesting way to differentiate because what you feed it in terms of the prompt is what it produces.
So it's limited by your creativity to create prompts. And as you learn how to prompt these tools more effectively, you can have them create these just extraordinary images.
They're very eye-catching and I really enjoy it. Midjourney is a great one for images.
The next one I'm going to give you to look at is for all of you LinkedIn users. Taplio, T-A-P-L-I-O.
I will have a link to Taplio both in the show notes below. I'll link to all this stuff in the show notes below and in the YouTube description.
But Taplio is a tool specifically for LinkedIn. It's just for LinkedIn.
It's just for posting on LinkedIn. But if you are a user of LinkedIn, beyond just like you log in and read stuff, if you are posting, if you're trying to grow an audience there, if you're trying to share a message, if you're trying to reach customers, if you're trying to reach, uh, I use it a lot for, for hiring, right? I create stuff.
You know, a lot of the stuff that I create on LinkedIn is to give people insights into who I am as a leader, into who Rogue is as a company, um, into the that I'm doing, and my philosophy, et cetera, so that when we're looking to bring people into our company, they know more about us than just, oh, there's this job posting. So I'm very active on LinkedIn.
And Tapleo is, in my opinion, an absolute must of a tool. It allows you to find trending posts.
It allows you to use simple ideas and have the AI expand upon them that then you can edit and iterate on. It allows you to take a post that you wrote and maybe it's a little too wordy, too long.
A lot of us are too wordy. While I can be fairly concise and written word, obviously in the verb, you know, when I'm speaking, that's not the case.
But it can help you make it shorter, make it longer, bolder. It can give you suggestions on ways to add calls to action or maybe your post is missing a hook.
So it can call out kind of simple structural things that are wrong. And then schedule those posts out over time.
So I'm usually about two weeks out on LinkedIn with just consistent content. I'm always posting things that come up randomly, but I like to have at least one, possibly two posts on LinkedIn every day scheduled out about two weeks ahead of time.
And that keeps the, it keeps my LinkedIn active. It keeps people associating to the brand.
It keeps people associated to our mission, our goals, et cetera, which is all really highly important when you're growing anything, whether it's growing a podcast, a show, a media property, or you're trying to grow your business, trying to find new partners, new customers, new vendors, new employees. LinkedIn is a wonderful tool.
Tapio is absolutely positively the best tool that I have found for dominating LinkedIn. It just is.
It does come with a cost. You'll have to pay it.
Don't be cheap. Don't be cheap.
These tools cost money. Pay the money.
If you're listening to this show, I would, and this thing is important to you. I'm not saying you should use all these tools.
There are plenty of tools that I've tried, paid a month's worth, didn't like them and got rid of

them. But if these things are important, if LinkedIn's important to you, you're probably

going to have to pay some money if you want the tools that are really going to help you grow.

What most people do is they don't pay the money. They go the cheapo route and then they wonder

why they're never successful. Don't be that person, right? If you actually want the success,

pay the money, do the work, be successful. It's that easy.
Okay. Tapleo is a good one.
There is a similar tool. It's actually made by the same company.
Looks and feels exactly like Tapleo unless you are into Twitter. It's called Twitter Hunter.
I tried it. I think it's amazing.
Growing my Twitter is not a big priority to me. So I don't use the tool anymore.
I tried it. I think it's wonderful for all the same reasons that I just described for Tapleo, except it's focused on Twitter.
I just, growing my Twitter is not a priority to me. I like Twitter a lot.
I think it's hilarious and amazing, but growing my Twitter presence is not something that drives me today, maybe in the future. Twitter Hunter, if you're interested in it, similar tool, amazing.
The last tool that I want to talk about today, and again, there's so many, but I also don't want to give you guys every secret that I have because some of it isn't secret. Some of it is I'm just not sold on a tool yet.
I may be using it, trying it, testing it.

I'm not 100% sold.

The things that I am sharing with you right now, I am completely and utterly sold on.

The last thing, and you can go to rogress.

Go to rogress.com. And one of the top level menu items is answers.

Click on that button and you'll be able to test exactly what I'm telling you.

The tool is wonderchat.ai.

I'll have a link again, show notes, description, et cetera. Wonder chat is a chat bot, an AI chat bot.

It is incredibly inexpensive. I think it's like $99 a month.
But what it does is it uses

ChatGPT4's AI methodology, tools, et cetera. Again, I'm not a coding engineering

expert on AI, but it uses ChatGPT4, but it only returns results based on the information

you feed it, your data set. So it can do things like scan your website.
You can feed it PDFs.

You can feed it all different kinds of documents. And it will only return results based on what you feed it.
So what we've done is we've had this tool scan our website. We have 500 pieces of content or something like that.
And it's returning results to our users in terms of answers. Now, you also get to craft its personality.
So we've called it Martha, our quantum concierge, which I think is just cheeky and fun. And I used Midjourney to create an image of Martha, which is like the icon.
And then you basically craft a wonder chats personality. And I don't want wonder chat.
So things like never give coverage recommendations, never guarantee pricing or anything. I will allow it to offer potential ranges of pricing, but we're never guaranteeing anything, et cetera, because everyone's going to go, everyone who's listening to this is in the insurance industry, go, what about the errors and omissions concern? We're working on that, but that's how we use it.
The same thing is you create content. And when it's you talking, you never talk in guarantees, you never talk in specifics.
You give people an idea of what they should be considering and an idea of what something means. But ultimately, they have to either make the decision themselves or talk to a professional.
You never want to guarantee anything when it comes to these types of things. And then this tool will say at a certain point in the conversation, may say, hey, do you want to talk to a licensed professional? Here's our phone number.
They will also recommend our kind of get a quote page, which is quote.rogerist.com. So it'll recommend that.
And what's really interesting is we've only had the tool up for two weeks. We've gotten over 200 chats and 31 people have clicked get a quote and gone over to the quote page and contacted us.
So consumers are using this and the questions are amazing and they're all over the board. And we're using this as another way to see what questions people are asking that we don't have answers for.
And then we're going out, creating that content, uploading it, letting the tool index it, and then delivering it. And this is the very first commercial insurance search engine.
You can use this tool to search items on commercial insurance in a way that is specific only to commercial insurance and is written in real language. Because that's really what we do at Rogue is we take these concepts, these very technical and professional concepts, and we distill them down into language that everyday business owners who aren't insurance professionals, nor should they be, can use.
That's really a big part of our business is education and trying to speak the language of our customers. So this is a wonderful tool.
And I see it as a way to just add incredible value to our customers. People log in at midnight, they have questions, right? They see something, they have a question about their business.
They now can get an answer that we believe in because it's on our site. They can get that answer back to them, right? We obviously don't wanna be guaranteeing anything.
We don't wanna be, we're not, it's not a comparative rater. We're not going out and pulling rates.
That's not the point. The point is education and information, and then directionally pointing them to the individuals that are licensed on our team who can really break that down and help service their needs if possible.
Right. So that's the goal.
Here's the really cool part. We are now taking that technology and pointing it inward.
We're creating another chat bot that is basically going to be a reference guide for our internal team, our best practices, how we want to do certain things. If people have a question about certain scenarios that come up, and they're not sure how they should address them, all that is now being fed into an internal separate chatbot, which will be specific and only seen by our team.
This allows you as a leader to craft a resource that is real time, that you don't constantly have to be deluged with questions that are repeatably answerable. So there are certain questions that you get that you really need to dive into.
There are problems and you need to use your expertise and your experience to solve. But what was really interesting about this AI is you can deliver it a piece of information.
It could be a PDF. You could do a talk to text, export it into a PDF, upload it.
It doesn't have to be completely well-written. The chatbot is going to dissect the information and then deliver it in a way that is digestible for the individual.
So you don't have to, this doesn't have to be some perfectly curated thing if it is accurate to what you believe in, what you want. And you can even take your cell phone, talk to text, talk exactly what you want to say, you know, maybe walk through a certain process or talk through a certain procedure or methodology or cultural belief or whatever, particularly to your organization.
And then have it maybe transcribed by any given services. You could use rev rev.com

if you want. There's tons of these though.
And then take that text, upload it to the chat bot.

And now your team, if they have a question, can go to the chat bot and say, Hey, how do we do this? How do we, how do we bill our customers? And we bill our customers. We go into this system.
We create an invoice. The invoice needs to be properly numbered, et cetera, et cetera.
And it can literally outline a checklist. And now the employee doesn't have to search some Google drive or whatever, some crappy Microsoft product.
They can, they literally have the answer sitting right in front of them in real time based on what you want it to be. And that to me, my friends is a, is a true value driven use case on how you optimize the humans, right? You're not replacing the humans.
You're just giving them a tool that allows them to spend less time on the mechanical transactional things and more time on the problem solving, on the creativity, on the relational aspects of their job that really make us who we are, which is humans. So I hope this was

interesting. I hope it helped.
I know we did a lot of philosophy talk at the beginning. I did

give you some tools at the end. So you got that little hit of tactics and tools that you guys always like, but would love your feedback on AI.
I'd love to know where you're at with this stuff. I would love to know what is going on in your business.
I don't care if you're in the insurance industry. I don't care if you're outside the insurance industry.
I don't care what your particular issue is. I'd love to know where you're sitting on this, what you've tried, what you've seen, what is coming.
Hit me up in the comments below. Let's have a conversation.
And maybe in future episodes, we'll pull some of those comments and actually talk through some of them so that we can continue the conversation as we go.

Because I don't think AI is going anywhere.

Hopefully, I made that clear.

My friends, I love you for listening to the show.

I hope you enjoyed it.

If you did, subscribe if you're not subscribed.

Tell a friend if you haven't already, if there's someone out there that enjoys this stuff.

But either way, appreciate the hell out of you.

I'm out of here.

Peace.

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