RHS 172 - Everything You Need To Know About IndieTech and Other Crazy…

Mom, can you tell me a story? Sure. Uh, this is the story of Redfin.
You mean Red Riding Hood? No, I mean Redfin. Once upon a time, there was born a real estate brokerage that was also a magical app.
They called it Redfin. Redfin is on a mission to get people the fairest deal of them all.
Like in Snow White? Mm-hmm. With listing fees as low as 1%, Redfin agents charge half of what others often charge, so you have more money to put toward your dream home.
And the Redfin app has a clever way of helping you find it. A trail of breadcrumbs? No.
They update their listings every two minutes and give personalized recommendations so you see homes that are right for you. And then you live happily ever after.
Yep. Time for bed.
Mom,

I heard this word and I want to know what it means.

Uh,

okay.

What is escrow? I'll ask our Redfin agent. I'm sure they'll know.
Download the Redfin app to get started. V subject to terms and minimums.
Equ absolutely tremendous triple tremendous episode for you an episode that's as always all over the place when I have Jason Cass on the show. Cass and I are, you know, if you're a new listener to the show, Cass and I have been friends for 10, 11, 12 years.
And just when we get together, it's like two good old buddies who've known each other forever just rapping about things they enjoy, which some of that is business, some of it is life, a lot of it is insurance, a lot of it is leadership, a lot of it is where we see the industry going and just, you know, lots of hopefully fun times for you to listen to and tremendous value as well. So enjoy this episode.
Cass also has a big announcement on his Indy Tech 2023 conference, which is going to be basically an insurance technology conference dedicated to the independent agent. Like if you have questions about technology, what's coming, what's here, how do you piece together the different pieces of your tech stack? What does that look like? What does a customer journey look like? How are the best doing it? IndyTech 2023 is a tremendous conference.
We talk a little bit about it at the end, so stick around for that. Before we get there, guys, I love you for listening to this show.
A rating review on iTunes helps me just grow more listeners, helps us get better guests in terms of, not better guests like in the industry, but when I try to reach out to some people that are outside the industry, seeing ratings, reviews, stuff like that, helps some of these kind of out-of-market, big-name people say yes to coming on the show. So that always helps and just I appreciate it.
Strokes my ego. If you love the podcast, you're going to love the blog, go to findingpeak.com, findingpeak.com.
That's finding peak, like finding peak performance, findingpeak.com. Stick your email in there.
You get an article a week, sometimes two. And I just really enjoying writing again and creating, sharing those thoughts.
That's a good place to do that. And last but not least, at least financially, the people that make this podcast possible is Tivoli.
Tivoli.com, the number one commercial insurance lead generation platform in the industry. Guys, if you want to create a baseline of consistent business that you just know is going to come in, you can basically take to the bank every week, every month.
There's no better way to do that than Tivoli, T-I-V-L-Y.com. They used to be commercialinsurance.net.
You may have heard that name. They're Tivoli today.
We have been partners with them for probably more than two years now. They're just part of our business.
Great partners for us and love doing business with them

and love that they decided to be a sponsor here in 2023.

So check out T-I-V-L-Y.com

if you want to write more commercial insurance tomorrow.

All right, let's get on to this absolutely tremendous episode

with Jason Kass.

I'm going to shop booze thing so what's up brother man oh you know just all the problems life well you know it's um people are the hardest part of every business. I know that's

not like a new thing, um, but it's real, but it's very real. You know, uh, you know, I,

it's funny, you know, at rogue, you know, we're, we're, we're very different in the way we do

business. Um, do we want to do this now or do we want to record this? Oh, it is recording.
Sorry. Sorry forgot you do that I'm sorry I always forget that you're like the worst podcast host ever on the tech stuff like verbally probably perfectly fine but like you always come in your headphones don't work you can't hear anything you're you're you're you don't know what's going on you come in in, you're like, you're like surround yourself with all these people.
You are the only person that does this starts the recording when you get on though, for real. I don't, I don't have other people that do that.
So it's a surprise, but I love it by the way. Sorry.
Cause all those people, cause you know, I know what I'm doing. I know there's all these new, these new guys out here, all the podcasting superheroes.

But, you know.

Hey, let me ask you a question real quick.

I'm being serious.

Get close to that mic.

Get close to that mic and talk.

Check one, two.

Check one, two.

Go way away from it.

Go way away from it.

Go away from it.

Let's go to Lecture, Supreme Neck Protecta.

I don't think it's working.

This mic's not working?

I don't think it's on.

Whether you're far away or close, it's not making a difference. And it sounds a little echoey.
Hello. There you go.
All right. I'm not, I'm not going to say no, no, no, I'm not going to say anything.
I'm not going to say anything. Let's just roll on.
This is the worst intro to a podcast ever, but dude, I think people are used to it with you and i so no you know it's it's uh to get to get back to your point you know or get back to the point about people no no it's fine it's just it's like you know we're we're we're we're building something that is both at its core would look very very familiar to what most people used to in an independent agency. I mean, the core philosophies of what we do, and this is what makes our industry so unique, is that while I think so many things we do are completely innovative and different, and we don't hold some of the ideological boundaries that hold so many agencies back, we don't abide by them.
And I think that's amazing. there's so many other aspects of our business that if you were to take a look at them, you'd be like, Oh, that's how everybody else works.
So it's this weird dichotomy of, of one foot in, in all the things that make our industry amazing and aren't broken. It's exactly after you run the business.
And it's the way every insurance agency business runs. It's these core set of things that would look the same no matter what the business is.
And then it's having this other foot where we think about things different. We move different.
The time things take is different. Everything about it is different.
And finding people who are able to live with one foot in each one of those buckets is very, very, very difficult. And, you know, you find industry vets who you, who you think, um, you know, uh, uh, understand the traditional side and all this.
And then they look at the, the, the, the, the other part of our business, the other bucket, and it like blows their mind. They like can't wrap their head around it.
And then vice versa, you get these young people who see the new stuff and they're like, Oh, this makes makes sense this makes this much sense and then you try to show them next year and they're like what you know that's like the reaction like literally like people like start shaking you know what i mean and look there's nothing wrong with next year that's not a knock on them it's just you know there's a traditional side and and having people you know maybe and this is going to sound completely good testable i know that I mean it to be, but like, I think one of the things that I'm able to do uniquely is have a foot in both buckets and have respect for both sides, both the innovative and the traditional side. We talked about that.
That's the Xeniel thing that remember we used to talk about. We were able to see both ways.
Yeah. But Cass, I'm, I'm realizing more and more, man, that is a very unique characteristic.
And I don't mean it to be like, doesn't, I don't mean that, like it makes me better or special, whatever. Because I don't know that I would be, I don't, I don't know that I would be.
And I think in that space that in between space, I think I am an A player, but I don't know that I would be an A player fully digital. And I don't know that I would be an A player fully traditional.
So, you know, that I don't mean it to be right or wrong or better or worse. Just, I have found that there aren't a lot of people who can have, who can operate at a high level with one foot in both buckets.
It's, it's, and it's the person. Ryan, it's the Xenio man.
We're caught in between that generation. We were forced, you know, to be analog when we were born and then we grew up that digital.

You're starting to really see that now.

And I agree with you there on that.

I agree with you emphatically.

So how are you doing, buddy?

Besides that, a bit of personal life going well?

How's them kids?

I see you on with, I mean, the Bills got their ass fucking choked, but you know.

That was a tough way to end the season.

What the hell, bro?

Yeah, there's just, there were a lot of, there's a lot of issues internally. I don't love the offensive coordinator.
You know, we, we, we didn't, we didn't invest in our offensive line and, and at different, you know, towards the end of the line really got kind of picked apart. And, you know, we also lost Von Miller.
We lost Micah Hyde right there. There's two of our highest paid.
Those are two perennial pro bowlers, highest paid players on our team. Neither one of them are on the defense.
So we had to go back to the beginning of the season. We were playing a very aggressive.
We put a lot of pressure on the quarterback second half of the season without Micah Hyde as a backstop and Von Miller putting pressure. We went back to the bend, don't break defense that we've always had with that didn't really get any pressure on the quarterback.
And, you know, you watch you watch the game against the Bengals. Joe Burrow, Joe Burrow was like a day in the park.
It was like he was playing two hand touch. He dropped back, surveyed the scene.
I think I'm going to to T. Higgins this time.
You know, it doesn't matter. I got 15 seconds back here.
Brian, I think you have the look of a quarterback. I think you kind of look like the bro, the Tom Brady, that look.
I think, and then the 6-6 about you, bro. I think you missed it.
I think you missed it, dude. I mean, that is very nice of you to say.
Considering my mental anxiety I have at this moment, I'm going to take that and I'm going to bask in it because it makes me feel very, very good. But no, I'll be honest with you.
As a football player, I was all defense. Really? I was all defense.
I loved hitting people. I loved it.
Can I tell you a funny thing I just found out two weeks ago? Eric Garcia. He said, Jason, I said, hey, you're wearing that Tulane jacket a lot.
Why are you wearing that Tulane jacket? He said, I went to that school. I said, really? He said, yeah, I played football.
I said, you played football? Eric Garcia, right? Yeah you guys know eric garcia and and i said what position do you play he said defensive end yeah shit fucking rocked my world dude i was like are you freaking serious i knew that yeah he told me about that um i don't think we talked about it in the podcast that i did with him but um but we had talked about that at a different time yeah Yeah. I knew that about, cause it's funny, you know, it's funny when you see, it's like, it's like you see these football players, you know, and when they're in their career, they're monsters, absolute silverback gorillas, you know what I mean? Just people you do not want to mess with.
And then you see them like five, 10 years later and, you know, and they look like normal people. They look like, I mean, dude, look at Will Shaw, right? Like, Will Shaw, I mean, he's a fit dude, and he's big, and you see him and you're like, yeah, it's probably not a guy I want to mess with.
But like, you see him in his pictures when he was playing pro football, and he looked like a monster. You know what I mean? And you're just like, you know, now he looks like a, you know, a fit, regular sized dude, you know, right.
But it's just, it's's just um it's just wild you know whatever but yeah no my thing in football was I loved hitting people I just loved it I just just smearing some some offensive little you know I always thought of the offense is all the chicken shits you played offense if you were a chicken shit know, if you were a man, you play defense. And again, that's a very biased opinion, but that's the way that I thought about it.
So like, I thought these were all the prima donnas and the little, you know, the primpers and just coming out of nowhere and just absolutely smacking one of those guys and put them on the ground. That was heaven on earth to me.
If, if, if, if heaven exists and I get to go there, right. I probably believe more than the first one than the second at this point.
But, but if that happens, part of my experience there will be me getting to just smear people again on a football field. That'll be like a thing that I get to do.
So I'm listening to a tick talk with Deion Sanders and this is just this morning. And they're talking about what he looks for in recruiting.
And he said, basically to say it quickly, he said in a quarterback and an alignment, he says, I want someone who has a 3.8 GP or more alignment, 3.5. They need to have a solid mom and dad foundation.
You know, they've got to be level-headed. And the guy says, well, what about defense? He's like, Deion Sanders is like, oh, defense, that shit.
He's like, I'm looking for a guy that's got a single mom and is trying to take out the world and prove something. That's what I want on a defensive guy.
You know what I mean? It's true. As long as his GPA is over 2.5 and he can make the team, that's what we need.
It's a hundred percent true. I mean, it was, it was funny, you know? So I was in a lot of like the honors.
I was always a weirdo on the football team because I was in like a lot of the honors classes and stuff. Well, on the offense, you're a hundred percent, right.
All the other kids, like there was like two or three other kids on the team that were in honors class, they were all on offense. On defense, these kids were like in detention every other day because they like couldn't pass a test and like, you know, half of them have like drool their face just and they don't even realize it all the time but man those sons of bitches are not people that you would want to see like at a party you know and have mad at you that's what he had said that's what he looks for man you want the crazies you know you want the guys you know there was this one kid uh one of our defensive tackles it was he would be like crying on the field and just murdering people just just crying.
And I'd be like, what the fuck, man? He's like, I don't know. Sometimes I just get so pumped up.
I start crying. And I'm like, what is wrong with you? You know, it's like stuff like that.
You're like, but truthfully, on defense, you just your body is a missile. You know what I mean? It's different.
And and offense there's all these skills and you got route trees and i would just be like bear out go swing wide go you know what i mean like because i called the plays and um i'm like one of the only ones that could like take the hand signals from the coach and translate them into words and and you know and i would it would be like two or three little calls and they would know what that meant and then you know the the offense would come up and i would bark out you know you know basically what the strong side of the of the offense was and um and like that was it and then you just attacked it was that was the whole thing and you know sometimes you know um it's funny because a lot of i i you know when i tell people that i played football or people ask, Hey, did you play any sports? And I say, play football and baseball. Um, you know, like, Oh, you must've been like a tight end or a quarterback or something.
I'm like, nah,

no, no, no. You look like the quarterback.
There's this whole other side that I don't

show very often that is coming out more and more. The deeper I get into this entrepreneurial journey

that is like, I, I, in a, I would have been like, if this were like the 1500s, I'd probably be

I'm going to go. more and more the deeper I get into this entrepreneurial journey that is like, I would have been like, if this were like the 1500s, I'd probably be already dead.
Cause I would have been on a fucking battle for somewhere with some broad sword and a fucking wooden shield, just like merking people. That's really like what, like my day-to-day mentality is like, that would be it.
Right. I fight like a very murderous nature.
And in order to do that, I try to be overly nice. But my general sense is like, you're a dipshit, get the fuck out of my way.
And you don't know what you're talking about. You move way too slow.
You're a bureaucrat. I don't give a fuck what you say.
That's what I'm, that's what's going on in my head. And what comes out of my mouth is like, oh, that's a great idea.
Thanks for contributing. I'm, I'm really happy that you're here today.
In my mind, I'm like this fucking idiot. That's the stupidest thing I've ever heard.
This moron is needs to get out of here. I'm mentally like, like, like, like, what was that? Like Dr.
Evil, like pressing the button and like fall into the fire pit. Like mentally, that's what's going on.
Most person's barfing this remedial bullshit on me. You know, I was just like, talk about painting the picture.
Oh my God. Sometimes I can't take it, man.
I'm just like, I, I, I, uh, I actually said this to, I, so, uh, the day that we're recording this is the same day that I have my weekly meetings with, uh, Matt Mas who's the CEO of SIA. I, dude, you know, and I'm not just stroking his ego.
I honestly think he's one of the best executives I've ever worked for. He just.
I've heard that from other people. Yeah.
Yeah. He just, dude, you know, I've said this before in the show.
And again, I am not, I promise everyone who's listening, I'm not stroking his ego. It doesn't need it, you know, and I don't need it to get any juice with him.
It's not, it's not whatever. You never know what you're getting.
You know, you never know what you're getting when you get into an organization until you get in there. And I have just found him to be a really good mix of understanding the entrepreneurial mindset and managing to a corporate board and corporate responsibilities and a large, you know, there's 290 plus people in SA now.
I mean, grown like crazy in the last few years. So like, you know, you, you, you kind of, he just, it's a really tough thing to manage.
And I have found him to be incredible. short, we're, we're, I guess long story long, none of my stories are short.
I don't even know why.

That's okay. We all say that it's a form.
I need to like take that out of my vocabulary because everybody says it. So what did you and my talk about? Yeah, so we were talking about something and just some things that I've been struggling with, you know, at Rogue and as a leader and just, you know, stuff, stuff that you talk about.

And I just said to him, you know, at Rogue and as a leader and just, you know, stuff, stuff that you talk about.

And, and I just said to him, you know, it has become incredibly clear to me that at this point in my career, and I, and I hope to someday become better about this, but at this point in my career,

and probably I wish I realized this about myself earlier is I'm a wartime general.

You do not bring me in in peacetime. I fuck things up.
Right. But like you want to grow something, you want to get something done.
You're looking for a blunt instrument to hammer through a brick wall and not give a shit like what I look like on the other side. That's what I'm good.
Self-awareness. Well, this is I'm learning this every day.
This is not this is, I've known this for a long time. This is me.
As I, as I get deeper into rogue, we're 21 people. Now we have 50 carrier partnerships.
We have four, you know, technology projects going on. We have, you know, all these things that are happening and managing.
And I'm realizing like the way that I interact, it's like, you know, you start to realize these things about yourself. Like, like you have, you, you talk a lot about too, about hiring a COO and detaching yourself from the business.
And then when you wanted to go whale hunting, you brought yourself in for a little while so that you could understand it better. And now you can teach it and, and understanding those aspects of yourself are so key.
I think in all walks of our life, but particularly when you get in leadership positions, and I don't just mean the CEO position. I honestly, if I knew these things about myself, when I was the CMO at Trusted Choice and Agency Nation, maybe that project goes differently.
Maybe it doesn't end with me being fired and all the lawsuits and shit. Maybe it goes better.
Maybe that separation is. I think you're taking it on as, as if that was all you though, on that specific thing.
So I understand. Maybe you could have handled it desperately.
I could have as much. I look, there are things that happen on the other side that I don't particularly appreciate.
However, however, it would be completely unfair, especially at this point, this far removed to not say that there were plenty of things that I could have done way better and handle myself way better. So, you know, I think that that part of being open to understanding who you are and what you do, not giving yourself too hard of a hard time when you make those mistakes, but just trying to learn from them.
Those are really tough things to do, but they're so vitally important. And I certainly don't have them figured out, but, but yeah.
Right. Well, so, you know, you're either going to come to that self-awareness at some time, and I'm talking also to your listeners or they're, or they're going to, or they already know it, right? They're 32, they're 34, they have more self-awareness.
It took me till I was, it wasn't me when I was 40. I tell this to people, it was about 41.
All of a sudden I woke up one day and 60 years old was real fucking close. And I'm like, wow, three days ago, 60 was far away.
It was just weird thing. And what that helped me do though, is just to realize this stuff.
Like my thing, I told my wife when I started realizing this, I said, for the next 10 years, I want to cut the fat. I've tried, I've thrown a lot of stuff at the walls and stuff like that.
Let's start cutting the fat and start just doing what, like doing what Billy says. I took so much of Billy and put it into my agency, but there's so much more really you think about when you hang out with Billy, the things you can learn on the outside of the agency and in your brain.
And just try to learn that stuff and listening to him and delegating. And delegating is very, very hard, but it's not anymore.
It's very easy for me. One of the things that I just heard, Miles Merwin, he was talking with me.
I called Miles every once in a while, get his wording and stuff like that.

One of the things he said to me, he said, Jason, with most of us leaders, what we do is we look at things when something happens and we say, why did that happen? You know, how did that happen? You know, what made that happen? How are we going to fix it? And he says, but the question that good leaders ask is who?

He says, is who's going to fix it? And he says, but the question that good leaders ask is who? He says, is who's going to fix this? Who was the one who made this happen? Who's going to be the one who's going to, as I said, fix it? And he says, when we ask the word who, because now, and I'm thinking to myself when he was telling me this the other day, I'm like, okay, this is good because this is what I'm doing and I don't realize it.

When something comes to me, I almost feel, and this is important for everybody to understand this because you probably feel the same way.

I feel as if I'm being lazy.

Like if something comes to me that I've normally done, I think, okay, so-and-so should be, you know, yeah, Cass, I mean, they're going to be like, couldn't you, you have done this? No, that's their freaking job, right? And I have to understand that that's their job. And I'm not a peacetime general or a wartime, but when things are structured, I'll knock the house down real freaking quick.
And it's just because I don't know the process and I just remove myself, you know what I mean? And I just have to be, and my job today, everybody's different. Everybody's different.
My job today is to

mentor the commercial lines guys and train them and be with them as much as I can.

And David taught me a lot. David taught me how to teach these guys workers comp and they're,

they're doing, you know, my, my son is, is, is his second year, first year, first and a half year.

And he's worried that he's not going to hit his goal of $70,000 in revenue this year. And he's already hit $28,000.
I said, son, if you look at best practices of somebody in your position for three to five years, they say that you're supposed to write $40,000 max. Now, I think that's low, but you're going to do more than that.
So it's about being with them at their point in time, because the things they know at the age of 23 and 24, I just learned that shit at 38, 39, you know what I mean? And so it's like, what kinds of stuff? What do you mean by that? Understanding my niche, understanding that I need to work with high clientele, understanding that there's margins, right? Understanding. I wish someone would have, I wish Mike Beard would have started me out.
When you hear these guys and for anybody that talks to Jake or Gavin, you'll hear them. They'll say, well, that was a small one.
And then you'll start listening to the conversation. And then by the way, you'll say, hey, by the way, what was that premium? And they're like, ah, it's like 62,000 for the work comp only.
To them, that's small. As Billy says, what denomination do you think in that's where your success is by growing bigger.
Right. And that, that is what, that is what they have learned from the get-go.
I wish someone would have taught me that. I wish someone, they told me that's you, do you think that's being around you? That's, that's how they, that's how they learn that.
Yeah. And by taking David's course, I was just always the guy that said he didn't sell on price, but really sold on price.
Now we sell on BORs and we turn around and we offer risk services to them for $15,000. So we'll take it over in the middle of the year.
Then we say, if we take it over, if you give us the BOR, these are the things you're going to do. And that's going to cost you $14,700 for us to be able to get at this under control.
And if they say no, which they very rarely never do, we walk away because if we can't deliver that plan and these are just the things that we've learned and perfected. And do you have that branded? Is that a branded program? Actually, we do.
It's called TIA Risk. It's really freaking badass, dude.
It's totally branded separately from the insurance alliance. So when we go in, we have two different proposals.
We have the insurance alliance, which is your insurance. This is the coverages and the price.
This over here, this is how we make that lower. That's the association.
We don't go and try and save 5% or 10% from our agent. We have a pledge of performance.
In three years, we will get you under one as a modification factor, pending some wild and crazy claim. That's our pledge of performance to you.
Usually about year two, they're so close to one, they just give us it. I'm not joking when I say this.
David Carruthers, that boy can talk a lot and he can sometimes exaggerate more than me. But when it comes to the process of selling commercial insurance, if you follow his process, it works every goddamn time.
And I can bring in three guys who can tell you that it does. So yeah, so we do.
We totally have branded that. I'm very, very proud to say that we branded that.
And it's really an amazing thing. It really is.
I'm proud of my guys. Now, here's what happened, though.
I got out of the way, okay? This is a true story. I tell this story to anybody who asks.
Jeremy started working with me in 2020 at the end. He's with Amtrak for 10 years.
He got raised through the ranks of Amtrak, like straight up. Like he was one of the highest admins in Amtrak.
When COVID happened, they told him he had to move to Denver to keep his job. He said, nope, my family lives here.
My wife's pregnant. He came in, joined us as personal lines, a salesperson within six months to a year.
I was like, oh shit. I told you, I told Travis, my business partner, this guy's he's a little different, dude.
He, he, after about a year and a half, I thought that he, we would lose him. And the reason I thought we would lose him is because we were not as organized as he's used to working inside of.
So then finally we gave him, we made him an offer. And what, but right before we made him the offer we took the team out on a Thursday and we went up to the local tavern.
We're sitting there drinking and having some, some beers and everybody's leaving. And Wallace comes up to me, Jeremy, and he says to me, he says, I can fix your agency, but I just need you to do something for me.
And I said, what? He said, write the fucking check and get out of the way. It's exactly word for word what he said to me.
Now you have to keep in mind, Jeremy and I have been friends since we're 14. I left that part out of the story.
Right. But even he even said it respectfully.
He said, Jason, write the fucking check and get out of the way. So I went to Travis.
I said, Travis, we need to write the check and get out of the way. I think he's going to be able to do the things that he needs to do.
Here we are a year, a little year later. Oh my God.
I mean, oh my God. My agency is absolutely different.
But here's my point here. I'm not bragging on him.
I'm saying that you said about creating that TIA risk. That now opened me up to actually where I can do the things I'm good at.
I have Sarah Lynn, who if you guys have seen any of my graphics, she's unbelievably great in graphics. Now I can help her.
Now I can build out TIA Risk. Now I can do these things that we need to do.
We're going to a trade show for nonprofits here in two weeks, right? We're now being able to get out of the office and do that thing that's going to start spurring business because we have somebody who's doing that. We have 60-some Google reviews over the last 10 years.
We've probably gotten 30 some just in the last six months, right? Because of the things that he's putting into place. We get surveys.
He's sending out automations and surveys. People are writing back and saying, yeah, I do want extra insurance.
I want life insurance or I want health insurance or can you quote my boat? I mean, shit's just happening. That is just Vertifor actually just saw what he was doing and they're going to bring him on to a freaking webinar and have him open up our AZ so he can show people what we do.
My point is this, I wrote six figure check to make it happen. That was the check I had to write for him.
And then all the other stuff, I already had that in place. It was just a freaking mess.
Right. And that's the thing.
And I'm talking with somebody and you know who this person is in a group chat. And they said, well, I have a COO.
And my immediate reply to was, no, somebody who makes six figures because they're worth it. Yeah.
an office manager and a COO aren't the same thing.

They're not the same thing.

You're not going to find a good COO for 50 to 60 to $70,000.

It's just not.

You're not a COO if you're making 60,000 dollars.

I mean, you're in New York, but even in Southern Illinois,

I mean, you're not going to.

You're going to need to be paid 80, 90 minimum.

That's starting, you know?

And then think about this. You have to also think that there is a legal thing out there called sweat equity.
It's legal. You can legally put it into contracts because someone like Jeremy, someone like other employees we all have, is not interested in being the owner and the big dog.
They're not, but they are interested in getting a piece of the profits. So using things called sweat equity, or not sweat equity, sweat, sweat shares.
It's not sweat. Oh my God.
I'm such an idiot. You talking about phantom equity? Synthetic shares.
I am so sorry. Fucking saying the wrong word.
Synthetic. Okay.
I was waiting for you to school me on this legal concept. Sorry.
Sorry. My lawyer has told us about it because here's the deal because that's what we want to do.
We want to give him 20, 30, 40% ownership of being the synthetic shares. So let's say we give him 20%.
Well, then now he gets 20% of the profit, but he's not anywhere in owner of the insurance Alliance. Yeah.
There's phantom equity, there's deferred comp, there's profits. There's all kinds of different ways that you can structure.
The concept is you don't own actual equity, but you have a share of the profits. Yeah.
Absolutely. Yeah.
That's what the guy had called it. Synthetic sharing or whatever the guy had said.
There's a bunch of different ways to set it up in a bunch of different terms, but yeah. And it's like official, right? It's not like you and your buddy sitting down having a beer going, all right, man, I'll give you 20%.
Like this is contractual shit, you know? So I thought that was pretty cool. So what I'm saying is, is somebody who maybe can't afford that hundred thousand, maybe you can afford that 70 or 80 and you can understand some synthetic shares of saying, Hey, if you can do what you say you're going to do in three years, if we're at this level, you get this cut, you know, that's not very hard to do.
And a lot of people who are COOs or COOs and they're operational people, they don't want to be owners. They like being the number two or three person.
So anyways, Hey, how's your thing going? I know you've got, can we talk about that insurance? What thing? You can talk about whatever you want. Michael, insurance labs.
Yeah. Yeah.
It's going good. You know, I think that, you know, I think you, you, it's going good.
I don't even know what you're doing with them. I know that you were talking with them.
So, so Michael and insurance labs, uh, his company insurance labs, Michael Blake and his partner, Kevin Kelly, uh, are basically at our, our have come in and are doing a consulting engagement for us and are acting as CRO and COO respectively, kind of getting us up to speed using their industry expertise. And then their role, their goal is in like a 12 months period to basically put together job descriptions and that will allow us to hire permanent employees in those positions moving forward.
So essentially we brought in two consultants that will kind of, you know, allow me to, you know, we're, we're running a, we're running a very fast move. You know, I probably made every Billy Williams would hate rogue risk.
Let's just put it that way. Good.
10 million things going on. We're in a million different directions, all kinds of different projects.
And it's a lot to manage. At the same time, I refuse to operate at a conventional pace.
Good for you. So, you know, it means that I have to deal with a large amount of stress.
It means I have to manage a lot of projects, have to be able to maneuver my brain from one project to the next. It's stressful.
I make mistakes. So you need them to kind of help you form that and what you're doing, keep that between the rails.
I need veteran people who can come in and take on these big tasks and execute them properly. Because for better or for worse, I refuse, like I said, I refuse to operate at a traditional pace.
I don't want to be like, well, 10 years in, you know, finally looking good. Fuck that.
Like, I think that's great. And I'll be honest with you, there are days when I envy the people who are like, who's 10 years in, they're hoping to kind of get to a good spot.
I just do look, I'm a I I'm a, I'm a ADHD, Irish Catholic, fucking crazy person who lives in the North and has zero patience. I have zero patience.
You know, I see all these memes about, Oh, patience is the key to that. And I think they're all true.
A hundred percent. I don't think I'm not, it's, I just can't, it's not the way that I'm wired.
You could drop all the adjectives and just say you're from the Northeast and we all,

the rest of America, we know what you're talking about.

Yeah.

So, you know, it just long.

Also Republican though.

That is a little unique.

Yeah.

Republican from the Northeast.

Now we know who you are.

Yeah.

Well, I'm a Republican on some days, uh, independent on others.

It depends.

That's the truth.

That's the damn truth.

Yeah.

What's up guys. Sorry to take you truth.
Yeah. What's up, guys?

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Peace. Let's get back to the episode.
So here's the deal. So we came on here because I invited myself, right? Yeah.
Yeah. What did you want to talk? Did you have a specific thing? I have a standing rule that if someone comes to me and they say, Jason, I want to talk about something.
Can I come on your podcast? They are immediately six months banned. I will not ask them for six months.
I just don't like it. It drives me crazy, right? I have a methodical way of how I get my people.
And so, but I'm doing that. I'm that guy.

I am that guy. I just don't like it.
It drives me crazy. Right.
I have a methodical way of how I get my people. And so, but I'm doing that.
I'm that guy. I'm the opposite.
I'm so lazy with guests that if you want to come on and you're, I find you interesting. Um, I'm like, okay, let's do it.
No, no, no, no, no. So March 22nd of 2023 will be 10 years.
That's the first day I released my first podcast, Agents Influence. March 22nd of 2013.
Wow, that's amazing. That's crazy.
The team can't really truly tell, but we know it's 800, 820 plus podcasts. Wow.
That's a fucking lot. There was about three years there where I was doing three a week.
So I was hammering it away. I don't know what I was doing, how I was making any money.
I probably wasn't at the time. So, so, um, what we have done is, um, my house costs $280,000.
God, I wish I lived in Centralia. You know what I could get for $280,000 in New York? They give me like, they give me like a quarter of a house.
They'd give me like one room and a half. 3,000 square foot on a lake.
I mean, dude, it's gorgeous. It's unbelievable.
But anyways, here's the point. Here's the point.
In the last month and a half, I've signed three contracts with $300,000 plus for Indy Tech Showcase experience. So I mean, I'm all in on this sucker.
I'm all in, probably freaking my wife out a little bit more than I'm freaking myself out. It's been a while in my life that I've been waking up at two or three in the morning.
That was two, three years ago when I was still trying to worry about clients every day. I'm starting to do that again.
But here's the deal. IndyTech Showcase, I went to ITC back in 2023 or 2022.
I've been there in 2021, 2022. And it's an absolute joke for independent insurance agents.
There's nothing for you to do there unless you're Jason or Ryan and you're just networking in there to talk with people and stuff like that. It's very good for that reason.
So then I looked at it and I thought to myself, what if we could recreate this for independent agents? Then a couple of weeks later, I went to AppliedNet and I realized they have the best tech show. The problem is it's just Applied.
So I thought to myself, what if we took what Applied kind of does with their tracks, their educational paths they teach, and then we kind of brought in the ITC, the InsureTech Connect, that method, I think that we could do something. So then upon doing that back in 2014, when I wrote my book, Customer Service is Just Foreplay, it's the modern customer experience that will separate you.
What I did is I took the customer journey and I broke it down into six sections. And in those sections, I color coded them.
And in those things, I made a big graphic where I put the tools that you would use in each one of those sections. Well, today, Ryan, those tools have been coming to become technology and platforms.
And now we need to expose those. It's just not so much.
So what I have done, and I can show anybody, you can watch my video, it's on YouTube, but it gives you a little map of it. I have rented equivalent a 1.6, a little over one

and a half times the size of football fields, huge exhibit area. And I tried to figure out how I could

create the customer journey so that as somebody walks through the exhibit, they walk through the

customer journey and they experience the technology that they would use at that point in time.

And sometimes that technology may be used in many different areas of the journey. So we're creating that and it's a very unique thing and it's all color coded.
You'll walk from one to the next, there'll be TVs that you can scan and you'll tell you everybody who's coming up next. And there will be signs at everybody's booth that says, here's who we integrate with.
You know, all won't be spread out. They'll be all together.
And everybody pushes back on that. And I'm like, guys, car dealerships do it.
Restaurants do it. So grocery stores do it.
Walgreens is always next to CVS. They all want to be spread apart from each other because they got that old school thinking.
It's like, no, no, no all be together if you go to itc all the tech is all together right so it allows you to look at it right yeah that is a nice part of what uh weintraub has done with that is like if you like look let's say you're looking for a life insurance vendor they're all kind of all the different pieces of that puzzle or in one section or you're looking for health they're all in one section or whatever you're looking for. And it's very big and still overwhelming, but you have to do something like that.
Then we're going to have educational paths that'll be running in the morning, in the afternoon. But here's the other thing.
I'm also creating a thing for vendors, right? So the vendors, I'm creating an experience for them. They're going to have booths that someone can come and talk to them about their product.
And they can say, hey, if you want to find out more about my product, I'm on the north demo stage. We're going to have two large demo stages at the end of the facility.
It'll be inside the hall to where they can, they're going to have two screens on the side, big stage, 30 seats in front of it, and they can demo their product. And then we're going to have a little side area where then they can go and then finish the deal, maybe get them signed up or something.
So I'm trying to create a sales path also for the attendees. You know what would be pretty cool is if you created like branded cards, say the event logo on the back and the vendor name and the demo time and place on the front and give those to them as part of the sponsorship that they can then hand out to people and be like, Hey, don't forget.
Or maybe there's like a QR code that puts it on their like Google calendar or whatever. And like now that vendor can be passing out because, you know, oftentimes if you just use the app, so, so I'm a big fan in conferences of integrating physical touch things with digital things, because I like when I, I like having the, everything on the, you know, all the events usually have an app, you know, and I'm assuming you'll have something.
We will. Yeah, we'll have an app.
And I like the app. I'm not knocking the app, but then I also like to have something I can touch and put in my back pocket.
Cause sometimes I don't feel like getting into the app. I just want a quick look as a reference and just go, Oh shit.
Okay. This is where I need to be.
Boom. Right.
And then you kind of know. That makes sense.
I'm putting this down in some notes here. I like it.
Like, and like the branded cards, the handout for demo. Yeah.
And then the backside, you know, the backside with your logo, it's advantageous to you. it's just reinforcing.
Look how cool this event is. And what you could get is like two or three cards.
You're collecting two or three cards from vendors in your pocket. And you're like, okay, I got to be the north stage to see this vendor.
And then two hours later, I got to be the south stage because I want to see this vendor. And maybe they're color coded with which side they're on or something.
I don't know that there's just something there. I like, I like the integration of, of cause cause sometimes just having a piece of paper with the schedule on it is easier.
You know, you put in your back pocket or you fold it up, you put in your pocket and then other times you're like, you want to scroll through and look at the app and kind of plan what's going, or maybe in your hotel room before you kind of launch for the day, you know, I, but I do think sometimes conferences that go too digital, you're like, now I'm writing shit down or, or, or it's no digital. And you're sitting in your room.
Like, where am I supposed to be? I don't even know. Now I got to go downstairs and figure out where I'm supposed to be.
That sucks. So, you know, marrying the two is a really kind of cool.
Sorry. That's kind of nuanced.
No, no, no, no, no, no, no. It's not.
No, it's not. I haven't actually talked specifically about you.
So I would love that. I mean, I have talked to everybody and their brother on this thing.
I'm telling you what I've pulled out all favors, Hanley. So, so here's the deal.
So more to mention on this, not only have the educational tracks that are going to be going on and teaching people about technology, we're going to be having a big party with a big band on Wednesday night, but also we will have an opening session. So we'll not have speakers all day.
I will have three speakers in the opening session on Wednesday. I'll have three speakers on the opening session on Thursday.
That's it. We're going with high power, not trying to bore everybody all day.
Now, what I would like to do, what I wanted to state also is it's August 29th, 30th, and 31st. That's the last week in August.
It's a Tuesday, Wednesday, Thursday. Tuesday is actually Indy sales.
So that's for young agents only, 35 years or younger, three years or less in the business. That is just for them.
They pay $399, and they get to go to Indy sales and Indy tech. For any young agents, $399 to come.
We want it to be cheap. Here's the other thing about our price before I go back to the speakers.
Our price is $599 for the first person in your agency, $399 for everyone else. My food costs, Ryan, are $407.
I'm losing money to make sure that I get everybody as many people as I can inside this damn thing. That's the key.
On Thursday, after the keynote speak, which by the way, will be Jim Harris, international, I swear to God, he is going to be one of the talk of the conference. And then one of the next day, my keynote speaker is the one and only Mr.
Ryan Hanley here, who I like what you said the other day. You're going to do a tech centric.
Is that what you said? I like that. I like that.
And it's going to be new stuff. I told him he can't use anything.
This is brand new. So I told him, I said, Hey dude, if you want a half million dollars for, to do this, I need some new shit.
So anyways, dude, so anyways, Hanley, the stuff you did and I had you come on doing the mastermind with your leads and your process was fricking gold, dude, by the way. So here's my most important and my most excited thing.
I thought to myself about two weeks ago, I thought, you know what? We need the CEOs. We need to solidify the fact that this is Switzerland.
This is not about the big I. This is not about the PIA.
This is not about the large companies applied in Vertifor who dominate the market. This is about independent insurance agents and the technology that's provided for them.
Let me challenge your listeners. 90% or more of the technology that you use in your office right now is not InsurTech.
It's Inditech. It is technology that is made specifically for the independent insurance agent to use.
InsureTech is technology that's used by insurance carriers for the consumer, maybe to deal with us, maybe help with underwriting. Maybe InsureTech can be technology that's made for the consumer that works with us or that works with insurance carriers.
But we're talking about technology that works specifically for us.

So what I did is I invited Reed Holdsworth, the CEO of Ivins. He said yes.
I invited Amy Zupan, who is the CEO of Vertifor. She said yes.
I invited Mike Becker of the PIA. He said yes, the CEO of that.
And then I have two other invites out. I have one out to Taylor Rhodes, the applied CEO.
And Taylor is a great guy and is somebody who's very committed to the industry. I could imagine he would probably come unless he has some other assignment.
I mean, he's a CEO. And then I also invited Charles Symington, which is the incoming CEO of the Big Eye.
And what I want to do is I want to talk to them about technology and what are their thoughts and what are the initiatives they're pushing. I mean, they understand that their audience, their niche is independent agents.
What are they doing? Are they working together? Are they not working together? What are some of the things that we can do? I would like to see some technology incubators made here in America. We're going to try to take a huge amount of the money that we make, and we're going to try to give, I would like to probably right now, we're talking about giving it to Avi Knight because of the technology incubator program that he has created in North Carolina, which is ahead of its time.
And I'll end with this, Ryan. Here's what the crazy thing is.
I want independents to know this. You get 148 people that are on this Excel spreadsheet.
I have a committee of 23 people that are helping me put this together. And we have four people that are doing nothing but are calling people.
148, Ryan, companies that are Inditech carriers that are creating technology for us right now.

And I know less than 30 of them. I talked to a guy yesterday or not yesterday, last week, his name's Carl.
I can release the name of his company in about another week. And literally he has AI built into an agency in Michigan in the browser, bro.
And he's able to predict what these people are doing next. Because you need, for ChatGPT, you need a large language model to fill and answer the questions of the world.
But actually, bro, you don't have to have much data points to understand the data going on in your agency. And when you put AI into the browser and you have your staff using it within three to four weeks, 90 to 95% of everything you normally do, that

computer now knows. And now when it can do that, the simple things of when you get an email and

it says, hey man, I can't talk right now, but can we talk tomorrow? Can you send me some times?

The AI is reading that. There's no replying to that email.
That's already being taken care of. So I can actually see with Jason Cass owning a VE company, unless we decide to transform as a VE company, we ain't going to be here in five to 10 years.
No fricking way. Yeah.
Yeah. So that's why I created EndTech.
The other other big one is so one, I'm so excited for the event and honored that you would think of me. And to be honest with you, it's the first presentation that I've had any level of anxiety for.
And I don't mean anxiety, like in a negative way, just right. Yeah.
Just like, I want to crush it. I want to, yeah, I'm excited.
You know, so maybe anxiousness is probably a better way to put it because, you know, and look, I got one at one city world tour. I got to kind of, you know, I had a little warmup in Buffalo, which was awesome.
And big shout out to Doug Benz and my cousin, Kara Rosak for having me in a great event. That was kind of an awesome group and it was kind of warmup.
And then at one city world tour, I got to kind of rip again and bring in some rogue stuff, which, you know, I got some speaking gigs lined up for this spring. One of the advantages to being divorced is that I can travel again without getting shit, which is awesome.
So I'm excited. One of the advantages.
One of them. Yeah, one of the advantages.
Yeah. So I'm excited to be back on the scene and doing some speaking.
That's been great. But like, you know, it's basically a, the next, the next iteration of a lot of the similar concepts that I've been talking about just kind of for 2023.
And, and, and if you've heard my previous presentations, there's maybe 40% is the same, but there's probably 60% new, but it's all right in my head, like clear as day. Like I can do it.
I do it without slides. I don't talk to slides.
People probably know that by now. I get in the audience.
I can do it. I can do it like I can breathe and I love it, but this is different.
This is a different thing. It's a new thing.
I want to, I have some very specific points that I want to make that I want to get across. And I really want to deliver it well.
So I mean, honored, honored beyond belief to be part of it. And I'm so excited that you're doing this because this has been something you and I have, you know, around for a while is this idea that the, the insure tech, the, I am so glad, and you and I have discussed this in different times, so glad that Inditech has been the natural evolution out of InsurTech or a branch, a very solid branch out of InsurTech that has developed versus this, you know, what was being said very early on, which was like, we're going to take your lunch and you guys need to be discerning, you know, all that kind of stuff.
I'm so glad that InsurTech really has found its place, which I think is tremendous. And so happy, so many amazing InsurTech carriers.
And I've been blessed enough to be an angel and an investor in a few of them now. And that's probably one of, you know, I don't talk about that very much, but it's one of my favorite, one of my favorite when I'm done being an agency owner, I want to, I love being an investor.
I love it. I love the connections.
I love digging into the businesses. I love being able to add value or, you know, put people together, match, make, uh, you know, I'm that's a mathematician in you.
That's that mind. You like that matching and patterns and shit.

Well, you know what? Well, I think maybe, maybe, you know, really, I only graduated with a math degree because I found someone I could cheat off of that would allow me to graduate. But most people don't even take a math class.
But anyways, go ahead. That's true.
Yeah, that's probably true. But in the the last year or so in doing a lot of therapy i guess or counseling post the divorce um i have real you know realized and now i'm kind of officially diagnosed with adhd which doesn't that's not like a you know but what what i've realized what it's really helped with the diagnosis people say well what does that mean what that mean? What does it mean? Because I've mentioned it and people have said, well, whatever.
It has only helped me in so much as now I can communicate with people better and understand when something goes on in my brain. Now I understand why it's happening and I can either run with it or I can be like, you know, this is not the right time to follow that path, share that thought, you know, whatever.
But what it does allow me to do, which is one of the things that I love about it. And I was reading this article about like, you know, ADHD has a superpower instead of a set of handcuffs, which it can also be, which it can also be, you know, some, some people, and I think for at certain times in my life, it probably was handcuffs for me.
But at this point, it allows you to take like when I'm on stage, right. And you probably know this because I've seen you present as well, although you're a little more methodical than I am.
It allows me to have different narratives happening at the exact same time. So if anyone's seen me talk, I weave multiple thoughts in and I can, I go contextual, and then I bring it back and then I tie it in later.
And it's like, I can pull from these different narratives happening simultaneously at any given time. And what, if I'm having a conversation with someone, I need to be very focused.
Now that I know that, that I have this ADHD, I can just be like, just operate in this one narrative, Ryan, don't get off of this narrative. This person's going to get confused or your message is going to get crisscrossed because before I would go over here and people be like, what the fuck is like a mental self-awareness? Yes.
That's good. I like that.
You know, because I didn't understand when you're, when you're just sitting there and you don't know something, you know, you don't know. And this thought hits you.
I don't know. I would just share it.
And then people be like, what the, what is wrong with this guy? Like, why is he talking about that right now? And now I know don't share that. That's inappropriate, but at different times you can let it happen and it really helps you.
And, um, I don't know how I got that. Oh, so to the, to the, so that my, what makes me anxious and excited is I want to, is that in my presentation that I do today, I love to take as many of the narratives as I can and weave them together in this story format and all this kind of stuff.
And that's what I love to do as a presenter. But in your presentation, in the Inditech one, the challenge for me is I want to be able to do that in a very, very deliberate way.
Because my presentations, when you hire me to present or I come present at conference, if anyone's listening, who does that, it's very much like improv. I know the goal, but how we get from A to B is going to be unique every single time.
Every time you hear me speak, it's different. It's never the same thing.
And you know that you've seen it, right? It's true. Yeah.
Never the same thing. I know where I want to get, but how we get there is going to be a unique path based on how hungover I am, how much of the audience is hungover, what the temperature is, what's going on.
I mean, I'm joking, but you know, there's going to be a million variables kind of on the hungover part. But in this, I don't want to do that.
And that's what excites me about it. Like this is like, this is probably one of the biggest things you've done.
And I want to be the best version of myself for you as your friend. I want to deliver to the audience.
And I think that this event in particular is, has the potential to be what, where I would have loved to have seen elevate go had had everything not happened with Trusted Choice. Like this to me is the natural evolution of where maybe that event would have gone.
And I'm so excited to see that. I think the appropriate person has picked up that mantle and it's putting it on, dude.
I just couldn't be more excited for you or for the event. I be honest with you.
I tell every vendor to Inditech that I'm on, that I talk to you, Ryan, I'm doing this for you. And I tell it to every one of them.
Like, I don't have a dog in the fight. I don't have a tech company.
I'm just doing it because I'm tired of people asking me, so where do you use Wunder, right? In your process. And what's these automations you're always talking about there at AZ? You know, I'm tired of'm tired of people.
We need a place where you can go. When somebody goes to their local convention in their state, they're going for CE credits.
They're not going for the trade show to look for technology. And they can't anyways because there's not all the technology there.
But here is something I want to hit back on. This is important, Ryan.
This is important. You've talked about something, you know, for Fetterman, I think his name is the senator out of Pennsylvania.
That they should have never elected. Yeah.
Because of all, because of all the shit that we're going to go through. But the point is he's come through.
And his wife is the Antichrist. He's come through and he has, and for all the listeners, I'm not agreeing or denying that.
I'm just, I'm trying to keep my focus. No, he nodded when I said that his wife is the Antichrist.
He should have never been elected. He nodded.
But I don't want to go down that road is what I'm saying. Not yet though, but mental illness.
Mental illness is a serious thing. And to be honest with you, I don't want to say it.
not a serious thing. It's, it's, it's what it is.
And like, it's like having, having heart disease is a serious thing, but, but it is, it, it is manageable. Right.
And I'm not saying that's a terrible, probably example, but here's the thing. I have bipolar disorder.
I'm on the manic side. I am medicated.
I take 200 milligrams of Lamictal every day. That's what Jason takes.
And here's the deal. My dad has it.
A lot of my family has got it. I talk to young adults about this because they feel like weird about it.
Like, and when I say young adults, I'm literally talking to young adults, 18, 20, 24 year olds, and doctors will have me talk to them. And the reason is, as I explained to them, that actually is the biggest blessing they've probably ever been given, but it can actually be the most detrimental thing in their life.
The only difference is, is you have to take the pill. If you take the pill and it's tough to find the right one, but if you can get through it and you can take the pill, you now do have a superpower.
When you said that, I have an absolute superpower. If anybody knows my life, people would say, Jason, when do you sleep? I want everybody to know I go to bed at 7.30 o'clock every night and I get up at 4.30 in the morning and I'm at work by five.
That's just how my life is, right? But that's part of that. But I have to manage it.
I love what you're saying. I have two, I tell my wife, like this, not like I

have two voices in my head, but I do. Like there's one, I have one guy on one shoulder.
Remember the cartoons, the good, the bad, but mine's not the good, the bad. Mine's more of, hey, Cass, this is probably, as you said, probably not the time that you need to have that conversation as opposed to unmedicated.
Well, we're having this goddamn conversation right now. And I wasn't the man, I wasn't the depression side.
I'm manic. The doctor told me, he said, if, if, if, if somebody, if we operate between a one and a 10, 10 being manic, one being depression, most people operate in that four to six area.
He's like, you kind of operate in that like seven to nine area. And that Lamictal doesn't bring me back to four to six.
It just brings me back pretty close. And in today's society being different is a strength.
So that's where this comes. It may not have been a strength 200 years ago, or maybe 50 years ago.
I don't know. You know what I mean? I wasn't here then.
I will say unmedicated calves was pretty fun to roll through a conference with back in the early 2010. But my wife didn't think that that was very fun.
And people say, here's what people say. I'll end with this is what people say.
This is so important for people here out there. They say, Jason, what's the difference? Tell me the difference.
And I say to them every time, the same thing. I don't know.
All I do know is there was Jason before the medication and there was Jason after the medication and they are night and beeping day. Well, I'll tell you from my perspective, knowing you both before and medication.
And there was Jason after the medication and they are night and beeping day. I'll tell you from my perspective, knowing you both before and after, obviously not knowing you when you were a kid or whatever, but you know, we met what 15 years ago.
And, um, and the difference for me is you were full of potential before the medication. You are realizing that potential with the medication.
Well said. I liked it.
Yeah. I liked that.
That's what I see in you is that dude, the ideas, I mean, your, your intelligence, your work ethic, uh, you know, you know, a certain level of, of, of even brilliance to the, to many of the things that you put together and do and say, and how you act, it was all there always, but you, you did not have the ability to harness it until you became medicated. And since that time, the things that you've done, the decisions you've made, the places you've taken your agency, your partnerships, the removal of ego, the, the, the, the challenges you've taken on.
Um, uh, to me, you know, just watching from the outside, I couldn't be happier for you because it's like, here's this guy that I've cared about for so long and watched and just to see you kind of doing the things you're doing, it's tremendous. And I'm sorry.
Ryan, here's what's important about what you just said. Someone out there needs to hear that.
Someone out there needs to hear that, right? They're full of potential, but they, like you said, are, are, have they, they're looking for a way to release that, you know, have they done that, you know? And, and, and Hey, dude, I mean, I gotta admit, I smoke a lot of weed. I mean, it's just the way it is, man.
I, I remember I used to hide it all the time, but I don't, it's my creative type. I like to get high at night and then come up with crazy ideas and I wake up in the morning and then sober, I execute on them.

That's a secret.

I literally have the same exact.

I tell you, that was in figuring out why, what is it about me?

Because, dude, you know, again, this is I don't have the same thing as you, but it's similar in certain ways.

And like I'm a workaholic.

And the reason is, is I can't turn off certain veins of thought. I literally can't turn them off.
You'll be like, how is it that you're up at five working and you're working until 10 and you're working here and you're working in between all these meetings and you're working. And I'm like, if I don't work, I get into trouble.
Like if I don't lift, I get into trouble. If I don't coach kids sports teams, I get into trouble because there's all these thoughts going through my head.
You know, I mean, all the trouble I'm capable of all of it. You know what I mean? Like I, you know, I, like I said before, like there's a, you know, I try to be a very nice person.
I love people. I love being nice to people.

And please, if I'm being nice to you, it's genuine, you know, but there's this fucking murderous side of me that I can't help. And like and to that point, what I found is what what in particular and like I love a good cocktail like anybody else.
But what weed in particular does for me is it gives me these moments at the end of the day where I can take and choose almost. And I don't know how to describe this to people, but I get to choose the narrative in my head that I want to pursue.
And just one of them, if that makes sense, that may not make sense, but like, if I would normally go to bed and I'd be thinking about this thing that has to be done and this person i have to call and this thing and what's my schedule here but and and then and then all the creative ideas and all that's going on at once with the with the you know smoking a little joint at the end of the night allows me to do is go i'm just gonna think about this one thing or or hey i'm just gonna mellow out into this into a tv show for 20 minutes and pass out, you know, or whatever. And I didn't get to do that before.
You know, like I didn't understand what was going on with me or like my wife, you know, well, obviously ex-wife now, but she'd be like, what is wrong with you? Why are you still working? Why don't you blah, blah, blah? And I'd be like, I can't stop. I just, it's on my brain.
I can't be comfortable sitting on the couch here with you. Well, not, she wouldn't sit next to me on the couch, but you know, I can't be comfortable watching TV at the end of the night sitting here.
Like I just can't be, I can't be comfortable doing it. And now, you know, I'm not talking about smoking a blunt into my face and losing my mind.
Hell no. Hell no.
Yeah. Just like a little mellowing.
Yeah. Yeah.
It's a hundred percent. I can't wake up the next day.
I know a little mellowing and it's like, ah, this is the way normal people are. Like, this is the way normal people are.
Like they just get to like exist and relax. Like, holy shit.
This is crazy. Like, I didn't even know that this was possible.
I know it is. It is.
And, and, you know, and I've, and I've went many, many times for a year, year and a half. Right.
And then like the first time I sit down and I smoke again, all of a sudden things that I've been thinking about for six months, I figure out the answer to them in about fricking five minutes. I'm like, dude, holy crap.
I've been thinking about this shit forever. It's like, you feel like you're constantly, I, I almost feel like I'm constantly out over my skis just a little bit.
And it's hard to keep everything together. And then it kind of gives it now my counselor wanted me to go on Lexapro, which I didn't want to do.
And it's not a judgment of anybody who's on it. And I know a lot of people are.
I unfortunately have had a couple of friends try to come off of it and have very, very bad experiences. And then that's, that's what Jordan Peterson was on.
And he documented his trying to get off of it. And while I do honestly believe that it would probably help me on a day-to-day basis.
Um, I don't want to have to think that if I ever want to get like, dude, I could stop something spot tomorrow. Yeah's not a need.
It's a tool that I use. I do.
I, like you said, I do not smoke during the day ever. This is like a, I tend to wind down like nine, nine 30 ish.
So like, it's like around that time, you know, I usually go to bed. I'm usually asleep by 11 and like, um, wow.
Never during the day, you know, never during the day ever. And you know, whatever.
And that's, that's kind of my routine. And I have complete control of it.
I could stop it tomorrow. I have I've gone weeks because I just felt fine or whatever was all good.
But there's other medication you don't not sure about that. But you're sure about this.
I never want to be able to feel like I can't pull the ripcord get away from something. So, you know, that's why I made that decision.

And seemingly it's working well.

I mean, you know, I haven't strangled anybody in a while.

So, yeah, I know.

I know.

Yep.

Yep.

Yep.

That's what it is.

Hey, man, this has been great.

I think, I think what we need to name it is smoking weed, Indy Tech 2023, and silverback gorillas.

Dude, here's what I will say.

Give everybody, as we get out of here, where do they go?

What's the website?

Can they buy tickets now?

What's the call to action here?

Well, actually, here we go.

So it is, remember, it's in downtown Indianapolis, Indiana,

because Hanley has taught me marketing well, IndyTech,

because we're Indy-dependent agents.

I love it. I love it.
It's a good town, too. It is a decent town.
Inditech, that's I-N-D-I-E-T-E-C-H, 2023.com. That's Inditech2023.com.
You can go there. Now, today that res we record, it's 1 o'clock in the afternoon, Central Standard Time on February 22nd.
March 1st, registration does open to attendees. Vendors have already been ready.
This will be out by then. So if you're listening to this, registration's open.
Go to IndyTech2023 and registration's open. And here's the thing a lot of people don't know.
I believe, we haven't locked this in yet, but if you sign up in the month of March, you are going to get a six month subscription to Loss Run Pro. Okay.
Now this is something- Oh, love Loss Run Pro. Big fan.
Right. Yes.
Big fan of Loss Run Pro. We also have some people that we're going to put into a drawing and you're going to get a total tech stack remake by either stack wise or a lava automation.
So we're, we, yeah, we got all kinds of stuff. Like both of them too.
Lava automation that used to, uh, former client of law of automation, not because of, uh, didn't leave because didn't like their service. Just, you know, had a couple of things going on.
I'm a big fan of all that.. We use $5,000 worth of value on that tech stack.

So, dude, these are the things that are going on.

Indy Tech 2023, thank you very much for letting me be that man, Ryan.

You're the man. Let's get out of here.
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