The Sonic Brand Makeover We Didn’t Know We Needed

After 10 years and 400 episodes, our friends at Switched on Pop decided it was finally time to revamp their outdated theme song. In this episode, they take us inside the chaotic, hilarious, and surprisingly emotional process of making a new one. Along the way, they get brutally honest feedback from top music critics, craft over a hundred layers of swirling synths and cinematic sound effects, and even get some sonic strategy from our very own Dallas Taylor.

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Episode transcript, music, and credits can be found here: https://www.20k.org/episodes/sonic-brand-makeover
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