How To Maximise Your Sales During Crimbo Limbo 🎄

Hello and welcome to episode 23 of the You Can Podcast. I'm your host Sarah Jolly Jarvis and today we're going to be talking around maximising the opportunity of sales in January.
A lot of my customer base are service-based businesses who when it becomes closer and closer to Christmas it begins to wind down and get quieter. Christmas is not a make hey whilst the sun shines kind of opportunity for that this customer base.
What is an opportunity is that time well is January but more specifically that limbo, crimbo limbo as they call it now between Christmas and New Year that period of time where between Christmas and New Year you're at home you're more than likely than likely not working, people aren't expecting you to be working, which is really nice. And this is one of, this is my favourite things about the Christmas period, is that time where you might be doing the odd thing with work, but there's no expectation for you to be there.
The summer holidays, people are taking holiday at different times. And so there is still people working and wanting to get things done and deadlines and people chasing you.
Whereas actually during that Christmas period, everyone is wound down. Everyone is busy doing their own thing.
And so there isn't that expectation of you getting back to people, of you pushing projects, etc. forwards.
And so, you know, it's a really, really nice period in time. What it also is, is is a great opportunity for online sales you've got the likes lots of online retailers lots of websites that will report major um peaks in their their hits and their visitors over that period of time i think one of the biggest days for people going online and looking at houses and buying holidays is boxing day because people have tick ticked the box on Christmas Day and they are then looking and scrolling through their phones, looking at things to buy with Christmas money that they've received or, you know, they're looking for that entertainment and that is when not only interrupt marketing, which I could carry on about all day, having the agency side of things with interrupt marketing and getting in front of those individuals when they are in that buying mode.
This is great, not just for B2C with retail opportunities, et cetera, et cetera. But it's an interrupt marketing, obviously, one that I could talk around in much detail, but it is also a great opportunity for B2B sales.
So people who provide with services with products and the reason for that is is that those individuals beginning to look into the new year of things getting going again after christmas you know it is the kind of peak getting getting active again time after september so i think between january and september depending on what industry you're in um you those peaks, one potentially being more than the other, but both great opportunities for pushing your business forwards and getting more customers on board. And so how do you make the most of that? And that is what I'm going to be talking around today.
That Christmas limbo time is the time that you're really talking around. When I'm talking around January and getting ready ready for January I am really talking about the 26th onwards to kind of mid-January are great opportunities now not obviously and not everybody wants to be working and actively working during that period of time and I am absolutely with you on that one but there's lots of things you can do to capitalize on that without having to be present for your customer base.
But just to be clear on the opportunity

that is available, there was new research done recently, which talked around nearly half, it was basically 48% of Brits shop more during the Christmas limbo, the Crimbo Limbo time, than they do actually Black Friday. So 48% 48 shop more then you've got the fact that 92

percent of generation zed and millennials spend the same or more than what they did on black friday during that crimbo limbo time so everyone is push push push focus on the black friday offers you know amazon this year is running a black friday week which is actually more like 10 days. There is so much push towards that Black Friday, but actually beyond that, there is an amazing opportunity with that limbo time, particularly for people who are B2B and those individuals are supporting particularly smaller enterprises.
Those business owners are online looking for solutions looking at ways to make 2025 a better year for themselves and their business so why are you telling me this as we go into december well because now is a great time to maximize those sales to be in a good position within your business it's very easy to be like oh you know what everyone's winding down for christmas i'll wind wind down too and absolutely if that's what you want to do if you've had a busy time etc etc then that is absolutely up to you because at the end of the day it is your business and you can do whatever you like but if you're thinking you know what actually it appeals to me to put a bit of effort in so that i'm in a position to make the most of january or you know what i need to make the most of January, then listen up because I have nine ways, nine ways in which you can act now to maximize those sales come that crimbo limbo onwards. Okay.
The first one is plan and launch a targeted marketing campaign. Okay.
So you can actually launch now. You can do pre-book January offers you can do early bird you can do seasonal positioning with tailored messaging so for example new year goals there is no reason why you can't take people's bookings now for starting in January and and for a lot of people that's actually quite appealing because they've got these things going around in their thinking, oh my gosh, you know what, next year I need to do better with this or I need to be working on that.
And they can actually feel like, you know what, I've ticked that off. And, you know, that is one of the approaches that I'm going to be doing with people is to help them to feel like, you know what, yeah, that is a problem and I will get it sorted and I'll get that sorted in January.
And so I will be doing pre-bookings. Okay.
I'm also going to be helping people prepare for January, um, dusting off and getting their courses up to scratch, but that's for a different time. You've also got, um, the ability to create holiday content.
So make content now that is relevant, that is going to engage people, engage your audience, provide them with the touch point so that they are more confident and more aware of you. And so come that opportunity, that time to buy, they are going to know about you, they're going to remember you, and they're going to want to buy from you.
Next on my to-do list, number two, is to optimise your sales funnel. Okay, so refresh those landing pages, ensure that they're optimised for conversions.
They've got click auto actions actions they've got the testimonials there they've got value propositions they're ticking all those boxes and they look good they are loading well etc okay so do a little bit of a refresh a check and audit on there if you're not confident over it and you want somebody to put you know to cast their eye over it then get somebody to cast their eye over it. You know, it helps to have somebody look at something and say, you know, actually, this is what I would do differently.
It doesn't have to cost an awful lot. I don't charge a crazy amount for it because you're not actually doing the content.
You're not actually writing the copy. You're critiquing it.
And that is a different scenario. The other thing is to look at your email sequences.
So what I mean by that is those nurture campaigns where you can target past clients. So you could set something up now to go live during Crimbo Limbo.
Okay. If you get your technology right, it can work for you.
There is no need to go and touch it. It will just send out those emails as and when you want them to go out.
So you obviously, the focus is going to be on the new year. So if you're talking, if your audience is motivated by new year changes, then that's what your content, that's what your email sequences are going to be talking around.
You've also got the opportunity to run retargeting ads. So use remarketing campaigns to re-engage warm leads.
Get in front of people, get in front of website videos. For some people, it might be a case of looking at the landing pages and the websites and making sure that you have that Facebook pixel on there so that you can make the most of those things.
The next thing on my list is promotions and incentives. So I've got three little elements with this.
You've got gift cards, so you can sell gift vouch gift vouchers okay as holiday presents and that is something that you could look to do so people could look to buy them as Christmas presents um you know you can very easily say like for me I'm thinking straight away for me would that work um but the reason I include it is because I don't know I haven't't tried it. And so until you try it, do you actually know?

Maybe somebody somewhere out there,

I know somebody recently who was working with me,

who they got financed towards working with me

as a wedding gift because they said,

you know what, if I can get this sorted,

then we can really set ourselves up

in our new lives together, which was really nice.

So I've been gifted or

part gifted as a wedding gift. So you literally never know.
Not personally, I haven't been gifted

my services were. So you can also pair services with complimentary products or add-ons for a limited time.
So you can do those bundle offers. You could look at running those now to encourage people to buy now.
You could also be putting them together and putting the resources together so that they are good to go come the limbo time. The other thing is referrals.
So look at your referral partnerships. Have you got referrals in place? Could you get referrals in place? If you're thinking, you know what, I don't know anybody who could refer clients to me, then make a change.
Okay, connect. If you spent the whole of December connecting with even just five people who could potentially recommend people to you in future, then look at the position you'll be in come Christmas Eve.
And you know, what better way to set up into the new year than with all those new contacts. And whilst we're on about resourcing, number four for you is leveraging your social proof.
So look at collecting those testimonials. When was the last time you asked somebody for a testimonial? Reach out to those past clients.
Get fresh reviews, okay, that highlight where you are now and what you have been doing and the impact that you've had on those individuals. Equally, you could take time in the next month to put case studies together, okay? Impactful stories of how you helped individuals go from where your audience is now to where they want to be um you know putting those case studies together are a great resource they can be put out between that limbo time but they can also be used for future so you know getting those in place now is a great use of your time so are number five five strategic partnerships.
So collaboration with people. So a little bit like the referral side of things and looking at that referrals and bonuses, but looking at collaborating with individuals who are influential in your industry, in your, for your market.
Okay. Partnering with those that are aligned to you and seeing where that might be able to go.
you know it basically it's influences isn't it but i think whenever you think influences you think of somebody you know some tanned person with you know crazy white teeth sat on a beach somewhere and touting a product whereas actually it can be individuals who are respected within your industry who you could partner with because you know if you genuinely know that what you can do can make a difference to people, then why wouldn't you reach out and speak to those individuals so that you can spread your message further? You could also look at setting up now cross promotions for the new year. So if you, you know, co-marketing campaigns or whatever you want to call them, but, you know, cross promotions where you are are you see them on instagram um in the kind of simplest form where it's you know we're going to give away this bundle and it's like like this person's page follow this person um and share with um tag two people that is all about audience growth that's all about cross pollination between one business to another and it can just be brands that serve the same people you're not competing in any way you're just serving the same individuals um fairfax and favor they used to do great collaborations there's a lot of these sort of equestrian um based businesses that tend to do that you've also got an opportunity to order and enhance your systems look at your customer journey okay look at

your bookings how do people check out how do people access you how are your bios looking how

are your links looking within those bios um you know what's useful what have you missing when you

when you look through that customer journey when a customer comes to you what problem do they have

do you solve that problem do you look to address that problem, discuss that problem, help them understand something better? What is it? What is the first touch point? Could you make it more impactful? Could you make it easier to access? Those sorts of things that you can be looking at to understand if you can make it easier for that person to come into your world and then to go on to buy from you and that's the same with the sort of next thing in those audits and enhancements which is to automate your workflow so look at tools that do automatic email responders for example appointment reminders so that you get people showing up more so you know how irritated have you been this year by people not showing up to sales calls so having something in place which automatically reminds them and any you know an opportunity to do an upsell have you got a product that sits at the front end as a paid lead magnet is there something that you could put with it which could create an order bump is there something that you've been meaning to do to add on to there for the kind of next stage because the idea is is that that person will come into your world and that first problem will be solved but then what's the next problem and is that something that could be solved with something um equally as hands-off for you um but but could be you know nice and lucrative it could help you um edge towards ad spend or it could you know tilt you into the positive on your return on ad spend so think about what you can do there that all this information obviously comes from your numbers. If you don't have numbers, if you're not aware of actually this is the number of people in, this is what happens next, this is what happens next, this is what costs me, cost of customer acquisitions, lifetime customer value.
If you don't know those numbers, now is a great time to get systems in place to record them going forwards or to take the last couple of months and look at what those numbers look like so that you've got a foundation for next year and this is the thing right is these quiet times are an amazing opportunity they're not the make hey what's the sun shines you're not crazy busy chasing leads and opportunities it is a great opportunity to get those foundations in place in your business. Number eight, oh no, sorry, number seven, is content and visibility.
So think about your content, look at how visible you are, how easy are you to find online, okay? A little bit of a refresh, for example, on your SEO. So update your website, your blog.
That will all help you to rank higher for relevant search terms. Have a look at search terms, so have a look through and see what people are searching on the search engines.
You can go through that with Google Ads, the software that you can use, you can go into YouTube and you can look at some of the videos that other people are accessing and engaging with which can help you to better understand the um what what people are looking for and and how to attract people into your world maybe this could be your opportunity to do some of those videos that you've been putting off for forever and a day where you can share some tips you can create tutorials you could even do reels okay so that you have them there and ready you could get so far ahead in the next month you could create all your content for 2025 I know you can because I've got clients who teach people to do it and so you know why aren't you making the most please make the most of this opportunity if you take nothing else from this podcast then take the fact that you have a a band of opportunity now you have time where yes it's interjected particularly like for me it's interjected with um you know nativity plays and open book sessions and carol services and all those other things but between those there is still opportunity to make the most of things being that little bit quieter okay so have a look at some of the things that you have been putting off a little bit like the video marketing it might be the reels it might be the creation of content it might be starting a podcast who knows if it is then please do get in touch because i have an amazing resource for you um which is very accessible and can really help you kickstart that podcast journey number eight is to reconnect with your audience okay so that's a little bit like some of the um points that i made earlier on with um engagement and optimizing and launching now is get that energy behind your brand it takes time you know you you don't want to turn up on on the 26th of December and be like, yay, I'm going to make Haywater Sunshines with this whole Crimbo Limbo thing. And everyone's like, who are you? I've not heard from you in like eight, nine months.
So start now investing and reengaging and reconnecting with your audience. Also take the opportunity.
Surveys are not only a really, really good to re-engage people because people like talking about themselves they like sharing their opinion um but also it's a great way to market research am i going to be providing them with what they want because and this did you notice i said want okay so we are so very very good sometimes when we really know our audience and we really know what their needs are that we supply them with what we know they need but the problem is is that sometimes what we know they need isn't what they want yeah think dentist yeah nobody wants to go to the dentist today no one's like skipping in there being like fun daddy doozy but we go because it's a responsible sensible thing to do that's if you can find a dentist um in the uk terrible at the moment um and so you know think that so just because you know that this person needs this checkup and they need to be doing things on a regular basis doesn't mean that they're willing and and there to pay for it and so what are they willing to part with their money for and start there um also sharing sneaky peeks of january offers to your law followings can really really help. So, you know, I've got this thing coming, but I'm going to offer to you first.
I've got a beta client at the moment, well, I've got a client at the moment who's looking for beta testers. And I put that out to my kind of like little inside client group, which I haven't really mentioned ever before.
But it's a group that I've created and they get access access to resources and it's people that i've worked with one way or another or i am currently working with who i really enjoy working with and so i've created kind of like a little hub area for them to engage and access information and they get offers first um so i had a client today who needed some beta testers so i dropped the opportunity in there first um i'll give them a few hours i'll probably give them till after i've done the check-ins tonight with the alliance guys and then i'll open it up probably to my group um if those spaces haven't been taken but it just gives them that sneak preview it just it how it you know it's a bonus point of being on the inside and being that bit more connected with you and it makes them feel special and it's useful so you, you know, providing those previews, re-engaging with them, making them feel special, making them feel heard can really, really help. And finally, one very important one is financial preparation number nine.
So, you know, looking at your pricing, is your pricing right? Does it reflect the value and does it remain competitive going into 2025? Or, you know, have you got more proof of concept have you got more of an audience so can you be charging that a little bit more do a bit of work do a bit of market research get clear and get your words around how you would sell offers to clients to existing clients or to clients coming in in future for a higher value package for example example. So, you know, you're looking at readdressing your pricing and upping that game.
What can you do? What could you add to your current offering to increase that price? Or very last one, I promise, is how to look, you know, to look at your business and think about how can you take a step back? How can you rearrange the balance, readjust the balance? What went well this year? What didn't go so well? Obviously, you've got the opportunity to do your plan for 2025. I am going to be running workshops on that.
And I can share with you on the podcast, some of the things that you want to be thinking around as we head nearer towards that new year. But you know, having that understanding of this is what went well this year, this is what I'd like to address and how you might go about that.
The key thing here guys is whatever you do is to make the most of this time. Don't regret it because it doesn't come around very, very often.
You can lay that groundwork now. You can hit that ground running come January.
So you're in that position where you can really make the most of those opportunities and that ability to serve your audience when they are receptive. So that's it for me this week guys.
I look forward to speaking to you again next week. In the meantime, please please do like, rate, follow, subscribe, share this podcast far and wide so we can get as many listeners behind us as we can so we can support

each other and keep growing together so that's it for me guys this week i will speak to you again

next bye for now