Lewis Howes, 6 Mindset Hacks to Conquer Doubt and Build Confidence | Leadership | YAPClassic

Today's episode is sponsored in part by Airbnb, OpenPhone, Shopify, Microsoft Teams, Mercury, Build, LinkedIn, and Indeed. Hosting on Airbnb has never been easier with Airbnb's new co-host network.
Find yourself a co-host at airbnb.com slash host. OpenPhone is the number one business phone system.
Build stronger customer relationships and respond faster with shared numbers, AI, and automations. Get 20% off your first six months when you go to openphone.com slash profiting.
Shopify is the global commerce platform that helps you grow your business. Sign up for a $1 per month trial period at shopify.com slash profiting.
If you're looking for a way to collaborate with remote workers or co-founders, interns, volunteers, then you need to check out Microsoft Teams Free. Try Microsoft Teams Free today at ak.ms.
Mercury streamlines your banking and finances in one place so you can focus on growing your online business. Learn more at mercury.com.
Start paying rent through Bilt and take advantage of your neighborhood benefits just by going to joinbilt.com. slash profiting.
Start paying rent through Built and take advantage of your neighborhood benefits just by going to joinbuilt.com slash profiting. Stop wasting budget on the wrong audience and start targeting the right professionals only on LinkedIn ads.
Just go to linkedin.com slash profiting. Attract, interview, and hire all in one place with Indeed.
Get a $75 sponsored job credit at indeed.com slash profiting. Terms and conditions apply.
As always, you can find all of our incredible deals in the show notes or at youngandprofiting.com slash deals. What's up, young and profiters? It's time to talk about greatness.
And who better to talk about that with than the host of the School of Greatness podcast, Lewis Howes. In this 2023 interview from episode 232, Lewis gave us a masterclass on how to develop a greatness mindset and the work it takes to get there.
Once upon a time, as a senior in college and an All-American athlete, Lewis had it all. Then he received some life-changing news.
The night before a big football game, Lewis's father got into a car accident that left him in a coma. When his dad could no longer guide him, Lewis started seeking new mentors, and he began reaching out to highly accomplished people, asking them about their stories of success.
In this conversation, we'll explore some of the key lessons Lewis has learned from his quest, uncovering how we can all embrace our own paths to greatness. Whether you're seeking inspiration for your personal journey or looking to elevate your professional life, you are going to want to hear this.
I'd love to talk to you about your story and your own journey towards greatness and what you've learned along the way. And from my understanding, when I was doing my research, a major piece of your story occurred when you were sleeping on your sister's couch in Columbus, Ohio.
At the age of 23, you had an injury that abruptly ended your professional football career. And your dad was recently in a car accident and was put in a coma.
You were also pretty broke. And it seemed like the walls of your world were basically caving in on you.
So I'd love to understand what were the aha moments or the series of moments that got you off of your sister's couch? I think I had something inside of me calling me for something more. In a moment of, or in many moments, many months of breakdown and sadness and kind of grieving, grieving the loss of my dream of playing football, grieving my father who was in the hospital for many months in a coma, and just kind of grieving loss in general, emotional, mental, physical loss, and having a lack of certainty.
I didn't have certainty. I didn't have clarity about my future.
I didn't know what the point of all this was. And so it was just very confusing time.
And I didn't have any resources. I didn't have any money.
I was in debt from my college loans. This was in 2008, 2009, when the economy in the US was essentially tanking, the housing crisis was tanking and everything.
And I didn't have my father, who was kind of my backup bank account. If I needed money, he would give me like 50 bucks here and there.
It was like a security blanket almost. Like, okay, go chase your dream.
When you're done, you can come and I'll hire you for my company type of thing. So I didn't have that anymore.
So I had to learn how to be resourceful. I had to learn how to kind of fend for my own really, and how to tap into a network of people that I didn't know, but I felt like I needed to know.
So that's when I started reaching out to mentors, coaches, guides. I started consuming as much as I could in terms of resources and books, going to conferences, and just trying to meet people, learn from people, and take action.
So that was kind of that journey then. So something that me and you both have in common is that we leveraged LinkedIn as a launchpad of our careers and our podcasts.
So I did the same thing five years ago. You did it 10 years ago, right? And so I'd love to understand how you leveraged LinkedIn to get your foot in the door and start in the world of online business.
Yeah, I started on LinkedIn end of 2007, actually. I think there was only about 12 million people on the platform at the time.
I wrote a book about LinkedIn in 2009. There was one other book about it, but I think there's probably hundreds of books about it now, but I was one of the first that wrote a book about LinkedIn.
And I became obsessed with it early on because a mentor said, why don't you check it out? Maybe you can find a job there. And I was just trying to network on there originally.
LinkedIn was not as robust as it is now. And so after about five years, I kind of gave up on LinkedIn because it was so powerful in the beginning for me, but then they weren't innovating like other social media platforms were.
And they did not connect with creators, influencers. They didn't have any support for someone like me back then.
So I really felt like they neglected the community, in my opinion. And then I guess about five, six years ago, they started to innovate their platform and add more tools and resources for creators.
I slowly got back on because I kind of got burnt out from LinkedIn because it just was, it was so challenging to work with the platform and the team at LinkedIn wasn't responsive as they are now. It was a launching pad in sense of of building powerful connections early on for me.
And I met some incredible people that I networked with on the platform that I'm still friends with today back in 2007. There's a friend of mine who is a mega billionaire now that I met in 2007 by just sending him a direct message on LinkedIn and us building a friendship over the years and going to events together and watching each other grow.
And I just saw him a couple months ago. And it's like all because on LinkedIn, the power of connection.
So it's been an amazing platform in general. I wish I would have used it when I had my podcast launch because I actually didn't use LinkedIn that much when I launched the show.
Oh, wow. Interesting.
And so I'd love to understand what gave you the genesis and the idea for starting your podcast, because you were pretty early on. 2013 at that time was still really early.
Yeah. In 2012, I was going through a transition in my business at the time.
I had an online marketing company. I was kind of getting burnt out by what I was doing.
And I just didn't feel like it was meaningful to me anymore. It was still powerful, it was making money, but it wasn't a deeper meaning, sense of purpose.
And what I was doing, though, is I was using LinkedIn before then to connect with coaches and mentors and leaders, and I would meet with a lot of them in person. And I was getting so much wisdom and knowledge from them when I would ask them questions.
I was just like, I should probably record these. And I've heard of this thing called podcasting.
No one really knows what it is at the time, 2012. But I was like, I feel like it might be big one day.
I said, all right, I'm going to, I called two friends that had a podcast. There was probably only 50 people at the time that had podcasts.
I called two of them. They told me they loved it.
They loved the experience. They loved the connection with the community.
They felt like it was the most engaged type of content they were able to create with people in the community. So I said, I think I could do this.
I have no clue what I'm doing. I've never done this before.
I didn't go to school for this, but I feel like I can figure it out.

Let me try it for one year.

I'll do it once a week for a year as an experiment.

And if it doesn't work out, then I'll stop.

But I fell in love right away.

And now 10 years later, 1400 plus episodes later,

almost a billion downloads later, it's still going.

That is absolutely amazing.

You've been crushing it on your podcast.

And after I've looked at your story and learned more about how you came up, I realized that you were an early adopter in so many things. So you were an early adopter in LinkedIn, then you were an early adopter in podcasting.
And now on YouTube, you're crushing everybody in the podcast game because you were one of the first ones to take the full step in becoming a video podcast. Yeah, it was almost eight years ago after maybe it was two or three years into the podcast.
I started to see probably the third year in, I was like, oh, okay, this is a thing. And there are lots of other people starting to jump in.
I would say I was like the second wave of people that jumped into podcasting. If Joe Rogan was like two years before me, and then there was just like some underground tech podcast that was essentially it.
There were no bigger shows. There were some big shows at that time in the small ecosystem, but it wasn't mainstream.
Then there was guys like me and Pat Flynn and Rich Roll kind of all came in around the same time, maybe within a six-month window in 2012, 2013.

And so we were kind of like the second wave of people jumping in and trying to figure it out.

And then probably 2015, I think that was probably around the time when Serial came out and it became more mainstream podcasting.

And then that's kind of the third wave, and now the waves keep coming.

I remember around that time, I was just like, I don't know, I feel like this is just going to keep getting bigger. And it's hard to innovate audio, or at least it was at the time.
And I still think it is kind of hard to innovate audio at this time. It's not viral.
It's not really shareable that well. You can only do so much with the editing.
There's only so many things you can do. So I was like, I feel like I need to film these and just put them up on YouTube and use it as a promotional tool to promote the audio.
And so for five years, that's what I did. I put them on YouTube.
I would cut up clips, put it on social media, but I never monetized the YouTube or the video until two years ago, two and a half years ago, and then I turned monetization on. Because I didn't want guys who were running ads to be in front of my content, selling their Ferrari courses or whatever it was.
So for me, I just wanted to add value and serve and just give for free. So I invested for five years, a videographer, an editor, to do it without monetizing it at all.
And it was probably one of the best decisions I did because now we have over a thousand videos on YouTube that are constantly searchable and shareable and adding value to people. Yeah, that's amazing.
You're doing amazing things on YouTube. And you may not know this, but I have a podcast network.
So I represent like 20 different self-improvement and business shows. And I just presented at the IAB Upfronts.
And my whole presentation was about the fact that podcasts are not audio only. They're multi-channel now.
You shouldn't focus audio first, even for your ads. You should be promoting across YouTube, podcasts, live streams, even paid live events, which I know that you also do as well.
So really cool to see you pioneering once again in the podcast space. So I'd love to understand, when did you first start getting traction with your podcast? How long did it take you to get traction with your podcast? My first year going all in, promoting every single week on every channel of marketing efforts that I had, I got only 750,000 downloads total

in my first year. And that was every day promoting everywhere.
The second year,

I had a million and a half downloads. Third year, I think it was like three and a half or four

million or something like that. And so I feel like it took like years really for me to get

certain types of scale. Two years ago, I think we had a few hundred million downloads in one year, but it took many years for that to scale up.
It takes time. And I think that's why I tell a lot of people, don't do a podcast unless you're committed to doing it without getting any downloads and any results for years.
If you think you're going to make money and get millions of downloads right away, it's just not going to happen. So you got to do it because you really enjoy it.
You really love it. And you feel like you're called to share something in the world and in your unique perspective.
Yeah, it was a struggle. But at the same time, there was traction in the sense that the community loved it and they were talking about it and they were raving about it.
So there was a small community that was really growing. It just wasn't this mass scale for years.
Yeah. I mean, 750,000 in the first year is still in today's standards now is really good.
So it sounds like you were doing good from the start. But now we get that in like a couple of days, you know, so.
Yeah, it's totally different now, but 10 years later, right? Yeah, exactly. Okay.
So like you said, your podcast

reaches hundreds of millions of people now every single month. And you've had a lot of inspiring

individuals. We've had a lot of crossover and guests.
Your guests are even bigger than mine.

And you launched a third book recently where you included some of the learnings that you got from

these guests. It's called The Greatness Mindset.
And so now that you're 10 years into your journey or more, you know, in terms of being an entrepreneur and a podcaster, what is your working definition of greatness? It's really discovering the unique gifts and talents that are within you. And in that discovery, pursuing your dreams and goals in that pursuit, making an impact on the people around you.
That's for me what it is. It's like, what's the unique talents and gifts we have? Figure those out over our journey.
Try to help as many people as possible on the pursuit of our dreams and goals. And I know a big key point in your book is finding a meaningful mission.
And so I'd love to understand what your meaningful mission is and how you went about developing it. It's to serve 100 million lives every single week to help them improve the quality of their life.
And how I came about that was probably three years into the podcast, as I was building and growing it, I didn't know what it was for me. I was like, why am I doing this? What's the purpose? What's the reason? Why am I getting up every morning and working hard on this thing? And then I got clear on it.
I was like, well, what do I want to accomplish? How do I want to serve people? And how many people do I want to serve? I would ask other people this question. I would say, what do you want? I want to change the world.
I want to make billions of dollars and all these different things. And I was like, okay, changing the world.
Everyone says, I want to impact the world. And I was just like, all right, that's hard to quantify.
And so for me, I was like, what is something that I could quantify? And then I would hear people say, I want to impact billions of people. And I'm like, okay, yes.
And you're just getting started. So it just seems too far away.
And so I said, I want to reach a hundred million lives. And then we did that in one year.
And I said, okay, I want to do it every week. I want to reach 100 million lives a week.
And so I was like, all right, that seems like a big stretch, but it's a quantifiable number. And it will force me to get creative, get resourceful.
It'll force me to overcome my fears and insecurities that hold me back. It'll force me to develop new skills and talents to think beyond where I'm currently at so that I could potentially achieve that goal one day.
And so it just excited me. And it seemed far away.
It gives me something to measure and it gets me something to be excited about every day. Yeah.
So it's not too unrealistic,

but it's still pushing you and pushing your boundaries. Absolutely.
So in terms of this mission, I noticed that you didn't say I'm a podcaster who does this, or I'm an author who does this or any other label that I could stick on you. Why is that? When I focus on the mission, which is service there can can be different mechanisms that can do it.
If podcasting dies tomorrow, then I don't want to be, well, I'm only a podcaster now. I can't service the mission anymore with this mechanism because the mechanism is gone.
And there's always a message within the mechanism to serve the mission. And so the message will continue to evolve and expand, whether it's packaging content and storytelling in a book and giving tools and resources so people can consume it this way, whether it's audio, whether it's video, whether it's AI, it's always going to evolve and expand.
But there's a mission, and then you got to figure out what are the mechanisms that will serve you in accomplishing the mission's goal, which is a hundred million lives weekly. And then there's a message.
What is the message that you're going to use and share? Am I sharing the message? Is it audio? Is it video message? Is it a written message? Is it other people's messages? How can I distribute that message through the mechanisms to serve the mission? And so I'm just trying to think of what are the things that excite me that I'm good at, that I'm talented at, that I enjoy doing. Those mechanisms, sharing the message through those mechanisms to get to the mission faster.
That's what I think about. I haven't mastered it.
I'm not, I don't feel like I'm close to figuring it out, but we have something we can measure every single week to support us in getting there faster. I think that that makes a lot of sense.
I know when I think about myself and my mission, I always say, I want to be a positive voice for my generation. And my voice can be on podcasts, on live streams, in a book, wherever it is.
That

way I don't have to pigeonhole myself to one thing as things evolve. Because like you know,

podcasting is already evolving so much. It's not really what it was even like we were talking about

10 years ago. Let's hold that thought and take a quick break with our sponsors.

This episode of Young and Profiting Podcast is brought to you by Mercury,

the modern business banking experience that brands like mine use to manage their finances.

I think that's confession to make. I used to dread logging into my old business bank account.
The interface looked like it hadn't been updated since 2003. I tried to transfer funds and somehow ended up needing to call customer support just to move money between my accounts.
That's not ideal when you're running a fast-paced business. And that's why I made the entire company switch to Mercury.
That's right, all of our accounts, credit cards, it's all on Mercury now. It's our go-to banking product, and it's also the go-to banking product for over 200,000 startups, small businesses, and e-commerce brands.
It's designed with a sleek interface and transparent pricing. There's no hidden fees, so it makes it simple to manage your banking, capital, and credit all in one place.
With Mercury, you can accept payments, send invoices, and pay vendors, plus enjoy free domestic and international USD wire transfers. You can also get instant access to virtual cards that you can track and lock to specific merchants, earning you 1.5% cash back on every single purchase.
Mercury streamlines your banking and finances in one place so you can focus on growing your online business. Deposit $5,000 or spend $5,000 using your Mercury credit card within the first 90 days to earn $250.
Or do both for $500 in total rewards. Learn more at mercury.com slash profiting.
That's mercury.com slash profiting. Mercury is a financial technology company, not an FDIC-insured bank.
Banking services provided by Choice Financial Group, Column N.A., and Evolve Bank & Trust.

Members FDIC. Working capital loans provided by Mercury Lending, LLC.

Hello, young in-profiters. Let's talk about what drives a business's success.

Sure, having a great product, a strong brand, and savvy marketing can set companies like Death Wish Coffee, Magic Spoon, or even a legacy brand like Heinz apart. But the real secret to skyrocketing sales often isn't just what they sell, it's how they sell it.
Behind every thriving business is a powerful system that makes selling effortless and buying seamless. And for millions of businesses, that behind the scenes powerhouse is Shopify.
Nobody does selling better than Shopify. It's the home of the number one checkout on the planet.
Shopify's not-so-secret secret is ShopPay, which boosts your conversions up to 50%. That means way fewer cards go abandoned and way more sales get done.
So if you're into growing your business, your commerce platform better be ready to sell wherever your customers are scrolling or strolling. On the web, in your store, in the feed, and everywhere in between.
Businesses that sell more sell on Shopify. Upgrade your business and get the same checkout that Magic Spoon, Heinz, and yours truly use.
Sign up for your $1 per month trial period at shopify.com slash profiting. That's all lowercase.
Go to shopify.com slash profiting to upgrade your selling today. That's shopify.com slash profiting.
With Robinhood Gold, you can now enjoy the VIP treatment, receiving a 3% IRA match on retirement contributions. The privileges of the very privileged are no longer exclusive.
With Robinhood

Gold, your annual IRA contributions are boosted by 3%, plus you also get 4% APY on your cash and non-retirement accounts. That's over eight times the national savings average.
The perks of the high net worth are now available for any net worth. The new gold standard is here with Robinhood Gold.
To receive your 3% boost on annual IRA contributions, sign up at Robinhood.com slash gold. Investing involves risk.
3% match requires Robinhood Gold at $5 per month for one year from the first match. Must keep funds in IRA for five years.
Go to Robinhood.com slash boost. Over eight times the national average savings account interest rate claim is based on data from the FDIC as of November 18th, 2024.
Robinhood Financial LLC member SIPC. Gold membership is offered by Robinhood Gold LLC.
So let's talk about something you speak about in your book called sweet spots. And you say this can help you figure out what your meaningful mission is.
What is a sweet spot exactly and how do we discover it? Yeah, it's really figuring out the talents that you have, the skill sets you have. It's figuring out what makes you unique.
And then how can I go profit from these talents? How can I go monetize these talents? What are the tools and the things available for me to do these things? When we figure out those two areas, I feel like there's a sweet spot there in between that, that we could take action on. And for me, again, it was, I didn't think I had a lot of talent.
I didn't think I had a lot of skill, but I was curious. And I go, how can I use this talent of curiosity? Is this a talent? I didn't think it was, but I was like, there's a hidden talent of curiosity there.
So how can I use this to make money and to make an impact? Okay. I don't have to be the voice.
I can interview people. I didn't know how to use video or how to use audio at the time, but I was like, these are tools available out there.
How can I use these tools and ask questions? Can I make money around this? I have no idea. But the more I did it, the more I showed up and was of service to people, I was able to monetize these things.
And so for me, I didn't know the path, but I started to ask myself, what are my talents? What are the things I'm really good at? What are some mechanisms out there that I could start tapping into?

And then how can I just take action

consistently around this

so that I can figure out how to make a living

doing the things I enjoy doing?

I love that.

I think that is really great advice.

And another piece of advice

that I really liked in your book

is this idea of the perfect day itinerary.

And this will really help us get into

what you call a greatness mindset.

So first of all, what is the greatness mindset? And then can you go over this exercise of a perfect day itinerary? Well, on page 204, I have a graph. I have a chart.
And I don't know if we got you a book or not, but there's a graph here for people. Sorry, 201.
And I show the difference between a greatness mindset and a powerless mindset. So a lot of people live in a powerless state and it doesn't mean they're in a powerless state all the time, but they might have one or two areas that make them feel more powerless than powerful.
And so I'll just share these six categories of a powerless mindset versus a greatness mindset and use this as an assessment. So if you're listening or watching, just ask yourself, okay, am I doing any of these things? If so, you may feel like you are powerless in your day-to-day or your decision-making, or you feel like there's a weight on your shoulders.
It's probably because of one of these six things that are happening. So a powerless mindset occurs when you lack a meaningful mission.
So when I was living on my sister's couch for a year and a half, and I was in a cast

and had a surgery and didn't know what I was going to do in my life, I lacked a meaningful

mission.

And I felt powerless.

I was like, who am I?

What's the point?

What am I doing here?

I felt very powerless.

People think they need to get it all figured out for the rest of their life. And it's really season by season.
What is the mission of this season? This season can be for the next six months, the next six years, the next whatever. We don't have to define, I need to know what I'm going to do for the rest of my life.
It's what is this season's calling? And getting clear on the meaningful mission will make you step into a greatness mindset versus a powerless mindset. So when you lack a meaningful mission, you're going to feel powerless.
You're not going to feel as courageous, as strong. You're not going to have belief in yourself when you're in this state.
The second thing is you're controlled by fear. A lot of people are consumed by fear, and there's three types of fear that cause us to doubt ourselves.

The first one being the fear of failure. The second one being the fear of success.
Believe it or not, almost 50% of people are just as afraid of their own success as they are their own failure. And the third main fear that causes us to doubt ourselves is the fear of judgment, people's opinions.
And this causes us to be crippled by making decisions, by acting courageously on our dreams. I don't know, Hala, if you've ever asked someone, what is your goal and what's your dream? And they say, I want to launch my own podcast.
I want to write a book. I want to start a business.
I want to get into a relationship, whatever it is. And you ask them, how long have you been thinking about this? And people say, five years, seven years, 20 years, I've been wanting to write that book.
And one of those three fears holds them back, the fear of failure, the fear of success, and the fear of judgment. And so these are factors that cause people to hesitate, to not take that step forward.
And so we got to understand what's the root of one of these three fears that we all have faced at different times. There is a root underneath those fears.
And typically the root is I am not enough. And when we believe I am not enough, we are going to allow one of these three fears to run our lives as opposed to us running through them and beyond them.
So when we are controlled by fear, we are powerless. We are in a powerless state.
We're saying this has power over me, so I'm not taking action. The third thing is crippled by self-doubt.
Fear and self-doubt play hand in hand. When we are controlled by fear, we usually have an insecurity.
I'm not going to be enough, so my self-doubt is holding me back. I am therefore powerless to these opinions, these beliefs.
The fourth thing, I don't think a lot of people talk about this in the different habit, mindset, success books of the world. The fourth thing is that they conceal past pains.
So for 25 years, I held on to a pain and secrets that no one knew about me. I was sexually abused when I was a kid and no one knew it.
And I was terrified. I concealed this past pain.
It was like a poison running through my psyche, my body, my heart, my energy, everything, because I was ashamed. And I thought if people knew this about me, no one would accept me or love me and I'll die if they actually knew this about me.
That was the story running through my mind constantly, and I was afraid of the opinions and judgments of others. That was my biggest fear.
I was not afraid of failure or success, but people's opinions crippled me because I had this shame and guilt inside of my soul. And when we conceal past pains, I'm not saying you need to say everything publicly to the world, but when you're holding on to something that is a poison inside of you, it will make you feel powerless.
You will not be stepping into the greatness mindset

with this inside of you. So we've got to learn to heal.
Most of my book is about healing. It's a Trojan horse for processing, healing, and getting out the poison inside of us so that we can thrive at the highest levels.
Most of these books don't talk about revealing past pain, but I just, from all the research

and the 10 years of doing this, this is the path. It is the path to achieving greatness is by setting yourself free emotionally and psychologically.
The fifth thing is being defined by the opinions of others. This is something I mentioned already a couple of times.
When we are defined by people, they have control over us.

They control our decisions and our actions because we're so concerned about their opinions. So therefore, you are powerless if someone else is controlling you.
And the sixth thing is you drift towards complacency. I'm not saying you need to be striving to be making more and doing more all the time, but I just feel like when we are drifting, when we are wanderers, and we aren't improving or growing in some area of our life, we feel powerless.
These six areas of your life, I would ask everyone to do an assessment, a self-assessment, and say, is there any one of these things that's happening for me right now or maybe causing me to doubt myself more? If so, there's a way to break through them. You have the awareness now, then we've got to make a decision and a commitment to break through to get into the greatness mindset.
And the greatness mindset is the sixth opposite. It's driven by a meaningful mission.
You heard mine, impact 100 million lives every single week. I'm driven by that and it's meaningful for me.
It gives me a direction. It gives me a place to go towards that I can measure that excites me.
It doesn't mean it's not challenging at times. It doesn't mean I don't go through pain and hardships and certain agony at moments, but at least I know where I'm heading.
Second thing is you turn the fears into confidence. And fears are going to come at different stages and seasons.
As we unlock new potential, there's going to be a new fear and uncertainty. So we have to keep driving into the fear, turning into confidence.
You overcome self-doubt is number three. That's supposed to letting it cripple you.
Number four, healing past pains, not concealing them. When we heal, we become greater than our past powerless self.
The fifth thing is creating a healthy identity. Most of us, Hala, say a lot of negative things to ourselves unconsciously and outwardly.
When someone compliments us, at times we diminish it. We say, no, it's not me.
We put ourselves down and our body remembers and our body listens to the words and the thoughts that we have. So we must shift that into a healthy identity.
And the sixth thing is taking action with a game plan. I'm not saying you're going to accomplish all your dreams and goals if you do these things, but you're going to feel a lot greater when you do.
And you're going to have a deeper sense of peace, harmony, and alignment inside of your soul when you step into these things, as opposed to being in the powerless mindset. That was an amazing recap.
So I want to dig into some of those ideas. We can put a pin in the perfect day itinerary.
We can get back to it. So let's talk about overcoming fear.
So I know you were an athlete. And so the fear of failure was something that you have to deal with all the time.
When you play a sport, you either win or lose. And it's basically a 50-50 chance every time.
So how did being an athlete help prepare you in business when it came to fear of failure? I never was afraid of failure because in sports, I was taught that failure is the pathway to success. So for me, I knew that missing a shot didn't make me a failure.
It just mean I needed to practice better technique. I need to learn better.
I need to become bigger, faster, stronger. So it was all information.
It was all feedback. Failure was always feedback.
Information telling me what's not working yet and how to get better at the thing. So for me, it wasn't about failure because I understood through coaching and through sports that you have to fail in order to succeed.
There's no way to not fail in order to succeed. So if you want success, this is the pathway.
It's about reshaping what it means to you. A lot of people have a deeper meaning.
If I lose or if I miss the shot or if I failed, then I am a failure. And I never identified with that as me being the failure.
I was just like, oh, I wasn't prepared enough. Oh, I need to get faster.
Oh, I need to get stronger. I need to have better technique.
I need more reps. I didn't like the feeling of failing or losing.
I hated it. But it also drove me to get better.
Success was not something that I was afraid of either. But most people are afraid of success.
And I didn't understand this. When I started doing the research 10 years ago and asking people in large rooms, I'd say, how many people are afraid to fail? Most people would raise their hand.
And I'd say, how many people in the room are afraid of success? And over 50% of the room would still raise their hand. And I was always like, what? Because you want to be successful, but you're afraid of it.
So why would success come to you when you're afraid of it? You're resistant to it. You are scared of it, and yet you want it.
You sound like a clingy girlfriend who wants to be in a relationship, but's anxious and scared to be open and emotional and vulnerable, but is needing your attention all the time or whatever it might be. If you want to be successful, you cannot be afraid of it.
And I didn't understand. It didn't make sense to me.
But then it started to make sense the more I ask people questions over the last 10 years. And really, when people become more successful, unfortunately, there's usually a couple people in their family or their close friend circle that is not accepting.
Some people are like, you're amazing. Keep going, high five, you got this.
But there are some people close to us that start to pull away, that think, huh, what are you doing? Are you better than us? Come back here, come be comfortable, safe. Don't keep learning and growing and expanding beyond your reach.
That makes me feel uncomfortable. When you leave the tribe to go for success, not always the tribe is supporting of that journey you're going on.
And that is a big factor for a lot of people who are married or their parents don't want them to do that or whatever it might be. When you want to grow and go beyond something, it can be scary for others.
And you want community and love. And if you're leaving to go after something or if that's what it looks like, then you may not get that love and attention and affection anymore.
So it made sense to me. And over my journey, I lost a lot of friends.
A lot of friends that I thought we were going to be friends forever just stopped returning my calls, just weren't as supportive, were jealous of my success or whatever it might be. And it was sad and it hurt for a long time, these different stages.
But I learned that's part of the process if you're going to grow and others aren't in alignment with your journey. It's important to find people in your friend circle who support your success so they can grow with you as well.
Another fear that success has with a lot of people is the weight. There's an amazing documentary called The Weight of Gold, which is about Olympic gold medalists who commit suicide, go through extreme depression, become addicted to drugs after they win the gold medal, and about all of the suffering that gold medalists have afterwards.
They were happier before they won the gold medal. And it documents the lives of all these people that have committed suicide within a year or two after winning gold.
Going after the gold they had their entire life, they win it. And then they die, they commit suicide, become drug addicts, they suffer, and they lose it all.
In the documentation, there's this immense pressure that if you are not prepared to handle the fame, everyone talking about you, the success, being at the top of the mountain, and now needing to maintain that level of success is an extreme pressure. And that's why you see a lot of people go bankrupt after they make a lot of money.
That's why you see a lot of lottery winners who make a lot of money go through death or go bankrupt as well within a couple of years. And you see people that exit big companies, sometimes losing it all quickly, because if you're not emotionally and mentally prepared for the success, you will sabotage it.
That's why healing past pain is so important because you can win and succeed and make money. But if you have pain in your chest, guilt, shame, insecurity, all these things, that doesn't go away until you heal it.
And if you heal it on the journey, you're going to be able to sustain the success in a different way and maintain it. I wasn't afraid of those things because I wanted to be successful.
I wanted the weight. I wanted the pressure.
It was challenging at times, but I wanted it. For me, it was the fear of judgment.
That was the thing that crippled me. So when I was successful or growing or whatever, and I would get nasty comments online about stuff, it was almost as if I had to defend my life with these comments and had to reply to everyone.
And I was so worried about what they would think about me. That's the thing that got me in trouble or crippled me until I learned to heal past pains, until I learned to realize I am enough.
It's okay. People are going to have opinions about me.
I can't please everyone. I'm not going to conform to everyone's opinion.
That was part of the process for me. Yeah, I love that.
This is really, really interesting stuff. I feel like I haven't really heard any material about this fear of success the way that you described it.
So I know you mentioned that judgment was something that really got to you. And I know personally for me, when people doubt me or say anything bad about me, I tend to take like, I'll show them, right? I'll do this.
I'll become a famous podcaster. I'll start a million-dollar business and prove them wrong.
And I kind of use this underdog chip on my shoulder as a way of motivation. But I understand from you that that can be pretty unsustainable.
It can be an amazing driver. And it's what I did my whole life.
It's because I was picked last on sports teams. And so I said, I'll never be picked last again.
I'm always going to be the most valuable person on every sports team. And it drove me to train six hours a day as a kid and not play video games, but go outside and play sports all night until I had to come home.
Because I was like, I'm never going to experience this pain again. And I'm going to prove everyone wrong.
And I did it. I'd proved people wrong, and I felt empty, unfulfilled, and I felt exhausted, drained, emotionally frustrated, resentful, and all these anger emotions inside of me that continue to drive me.
Until 10 years ago, I realized this is not sustainable. It got me external results, but left me feeling completely emotionally bankrupt.
And it can only last so long until things fall apart, your relationships, your business, something, which everything fell apart for me 10 years ago. That's one of the reasons why I got into this show, starting this, because I was like, I need to learn how to heal.
I need to learn how to not be driven by my ego. It's one of the reasons why I called it the School of Greatness.
I didn't call it the Lewis Howes show. I was like, my ego needs to die.
I'm so worried about other people's opinions and proving people wrong, and that's what's causing me pain. Sure, that chip got me results and got me credibility and got me on stages and helped me make money.
But why am I emotionally exhausted? The ego must die. And 10 years ago, I started to kill my ego and not make it about me.
And I started to put the light on everyone else, shine the light on everyone, make it less about me, be of service, not about me being successful. And it started to shift.
And by no means did I do it perfectly, and I still made mistakes and stumbled along the way. But that intention of letting go of my ego allowed me to thrive.
Now, it's a dance because in a world of personal branding and being a host and being an author and writing books and being on the cover of magazines and stuff like this, you've got to learn to build a brand but not believe you're the best thing in the world and how to continue to be of service. And that's why I try to focus constantly to remind myself this is not about me and my success.
This is about us and the service we have on the world. And when I do that, I feel a lot more harmony and peace than when I say, it's all about me.
So there's a dance because in marketing, you've got to promote things. You've got to promote yourself.
You've got to promote your name. You've got to promote your brand.
But I think internally, you've got to remind yourself, this is about service. Yeah, I totally agree.
I always say, especially for anybody who wants to get into the podcast world or develop a personal brand, you've really got to be of service and have pure intentions. It shouldn't be about making money.
It shouldn't be about being famous. If you have these pure intentions of helping other people, everything sort of falls into place as long as you take the actions.
We'll be right back after a quick break from our sponsors. Yeah, fam, picture this.
You just realized your business needed to hire somebody yesterday. How can you find amazing candidates fast? Easy, just use Indeed.
When it comes to hiring, Indeed is all you need. Stop struggling to get your job posts seen on other job sites.
Indeed Sponsored Jobs helps you stand out and hire fast. With Sponsored Jobs, your post jumps to the top of the page for your relevant candidates, so you can reach people you want faster.
And it makes a huge difference. According to Indeed data, Sponsored Jobs posted directly on Indeed have 45% more applications than non-sponsored jobs.
Plus, with Indeed sponsored jobs, there are no monthly subscriptions, no long-term contracts, and you only pay for results. One of the things I love about Indeed is that it makes hiring all in one place so easy because I don't have to waste my time sifting through candidates who aren't a good match for my company.
When I first started this podcast, I was knee-deep in, juggling interviews, trying to find folks who actually fit what I needed. It was so slow, it was so overwhelming, it wasted so much time.
I wish I had Indeed back then. How fast is Indeed? In the minute we've been talking, 23 hires were made on Indeed according to Indeed data worldwide.
There's no need to wait any longer. Speed up your hiring right now with Indeed.
And listeners of this show will get a $75 sponsored job credit to get your jobs more visibility at indeed.com slash profiting. Just go to indeed.com slash profiting right now and support our show by saying you heard about Indeed on this podcast.
Indeed.com slash profiting. Terms and conditions apply.
Hiring indeed is all you need.

Hey app fam, you know running a business means you're juggling a million things. And if you're anything like me, you've probably missed a few important calls along the way.
I remember one

time I had to charge my phone. I stepped out for coffee for 10 minutes and in that short window,

I missed a call from a potential client who was offended I didn't pick up and ended up hiring

somebody else. It was brutal.
That's when I realized every missed call can literally cost you

Thank you. And when every customer conversation matters and when first impressions matter especially, you need a phone system that keeps up and helps you stay connected.
That's why you need OpenPhone. OpenPhone is the number one business phone system that streamlines and scales your customer communications.
It works through an app on your phone or computer, so you don't need to carry two phones around or use a landline. With OpenPhone, your team can share one number and collaborate on all the customer calls and texts like a shared inbox.
Isn't that so cool? That way, any teammate can pick up right where the last person left off, keeping response times faster than ever. Plus, with AI-powered call transcripts and summaries, you'll be able to automate follow-ups, ensuring you never miss a customer interaction ever again.
So whether you're a one-person operation that's drowning in calls and texts, or if you have a large team that just needs better collaboration tools, OpenPhone is an absolute no-brainer. See why over 50,000 businesses trust OpenPhone to manage their business's calls and texts.
OpenPhone is offering my listeners 20% off for your first six months at openphone.com slash profiting. That's O-P-E-N-P-H-O-N-E dot com slash profiting.
And if you have existing numbers with another service, OpenPhone will port them over at no extra charge. Open Phone, no missed calls, no missed customers.
Hey, young Improfters. I know so many of you are in your grind season.
You're working that nine to five and then you're five to midnight building that dream. That's how I started Yap Media.
So keep going and hustling. But I do want to give you some advice, because if you're a side hustler, I know personally how hard it can be to find the right tools for your team without breaking the bank.
All those tools can get really expensive, but you need to collaborate with your team. And that's where Microsoft Teams Free comes in.
With Teams, you get pro-level collaboration tools without the hefty price tag. You can host free video meetings for up to 60 minutes, which is perfect for brainstorming with your team or to look super professional for your client calls.
Plus, enjoy a limited chat for real-time collaboration with your side hustle team no matter where you are. I wish that I had Microsoft Teams free back when I was first starting Yap.
I have a remote team and it was really hard for us to keep organized. If we had Microsoft Teams free, we would have gotten way further faster because with Microsoft Teams free, you can keep your client documents, invoices,

and brand assets organized with their shared file storage. You can access everything you need all

in one place. You can even create community spaces to organize your team, volunteers,

or creative collaborators, making it easier for you to keep your project or business on track. Built by Microsoft, Teams offers a secure, professional, and reliable platform for entrepreneurs to build their businesses.
It's flexible, secure, and available everywhere. Best of all, it's free.
Stop paying for tools. Get everything you need for free with Microsoft Teams.
So why wait? Try Microsoft Teams today and start growing your side hustle without the extra cost. Head over to aka.ms slash profiting today to sign up for free.
That's aka.ms slash profiting to sign up today for free. So I want to talk about identity for a minute.
So you talk about this idea of establishing an identity. I think we've both interviewed Benjamin Hardy and he talks about this idea of future self.
And that was one of my favorite conversations that I've had all year. You're not your past self.
You're not your future self. You just have this current moment to take action and close that gap between who you are now to who you want to be, your future self.
So talk to us about this idea of identity that you bring up in your book and what your thoughts are around that. Yeah, just last night I was doing a session with my therapist and the conversation was, what do I want my 50 and 60-year-old self, 90 and 100-year-old self to say to me right now about the decisions I've been making on a daily basis? Because I've been very focused on my health and almost making it a full-time job.
Not in the sense of I'm spending 10 hours a day on my health, but I'm thinking and intending it to be optimized in a level that I've never fully done in the last 10 years. Now, I've also been a professional athlete and I've trained hard and all these things, but just being very intentional about nutrition, sleep, recovery, working out, and tracking and measuring it in a different way than I have before.

And I was having a conversation with my, I'm 40 now, and I was having a conversation with myself as my 50-year-old. So I don't know if you can go stay with me for a moment, but I was in the future having a conversation with my current self at 50 today.
Then I went in the future at 60 and I had a conversation with myself today. Then I went to 90 and 100.
And I told myself, and I imagined the feeling that I had as a 50, 60, 90, and 100 and the appreciation I was telling myself today for how I was taking care of my health. Because at 50, at 60, I'm still able to work out like a 30-year-old, and I'm flexible, and I'm strong, and I'm running marathons, and I'm lifting heavy weights, and I've got muscle, and I'm flexible, and all these things.
I've got all the capacities as a 30-year-old at 50 and 60. At 90 and 100, I was saying, thank you for taking care of me at 90 and 100 today at 40 by making these decisions.
Because look at us, there's sadness all around us, unfortunately, because your friends are dying. Your friends are getting hip replacements.
But you took care of us when it was uncomfortable, when it was challenging, when it was hard, when it wasn't easy. You said you were thinking about me and us at 90 and 100.
So I was having these conversations with myself last night doing these exercises, which allows me to be intentional about my decisions today, to not be so strict and hard on myself, but to be really intentional and deliberate about how I want to feel in the future. And I was having this multi-time dimensional conversation with self from the future and now all last night.
And I just think that's an important strategy or exercise that we should be thinking about our futures and making decisions today based on what will make our future self proud. Yeah.
Okay. One more last question about your new book, and that's how you recommend to get over trauma and heal yourself.
So I know that you went through a lot of personal trauma. You were bullied a little bit when you were younger.
You had some sexual abuse that you mentioned. Your dad got into a bad car accident, probably things we don't even know about.
Like everybody has had traumas in their life, right? So how did you actually rewrite the script of your life? What are the things that you did to heal your past trauma? I feel like I keep doing lots of different exercises, events, workshops, therapies. I'm willing to try lots of stuff.
And what I originally did was 10 years ago. I just started opening up about it.
I started talking about these things. I think the first step is finding a safe environment and space to be able to share.
I'm not saying you need to post about things on social media. I don't think that's wise until you feel like, oh, I feel like I really want to do this for whatever reason.
But finding spaces and people that you trust to talk to about your shames. And that's the first step is allowing it to get out of you, allowing the poison to get out of you.
And then there's lots of different somatic physical healing therapies and things like that and emotional therapies and retreats and workshops. And they're all great, I think.
Like anything you do, if you go all in on it, I think you'll get some results. If you've seen other people do it, that recommend it, and they've gotten results,

as long as you go all in

on the therapeutic experience,

I think it will be serving to you.

I've never personally done drugs or psychedelics.

I've never been drunk or high in my life.

So I don't prescribe to something that I haven't done,

but I have friends that swear by psychedelics.

I just, I'm more afraid of the side effects the brain chemistry has based on the people I've interviewed who are experts in the brain that I get worried about that stuff for long term. But I think if you have tried everything and you feel like you're not getting any results, then that might be a last resort to allow your mind to relax and open up.
But I think there's a lot of things you could do and it's worth exploring different things. Okay, so just circling back on the perfect day itinerary, you say this is a great way to ensure that you have a greatness mindset throughout the day.
Can you tell us about it? Yeah, there's really two parts to it. It's one imagining and visualizing what you would like to experience on a perfect day.
If you could close your eyes and think about it at some point in your life, what would this look like? What would this feel like? A day in the life that you feel like, wow, when you shut your eyes to go to bed, you said that was a perfect day. From every moment to moment, from the moment you wake up, where are you waking up? What do you see first thing when you wake up? What area of the world are you living when you wake up? Is there someone next to you? If so, what does that feel like? So putting yourself in an emotional state of all five senses, imagining that perfect day scenario.
And obviously, if you did the same thing every day, it wouldn't be perfect anymore. But just imagine what that experience, that feeling would be like.
And then writing it down. Writing it down what that dream is like, that experiential feeling is like.
Writing it down in detail and description is part one. Part two is flipping the page over and scheduling it.
You know,

something I learned early on when I was 15, I joined the football team for the first time. Day one in my locker was a piece of paper hanging up on my locker and every kid's locker that was the itinerary for practice.
And I'm thinking, I'm just going to go out there and kind of run around and just, we got drills. But every five minutes was scheduled from putting on our pads to water breaks, to coaches giving us talking and giving us speeches, to stretch breaks, to offense, defense, special teams, to individual practice time.
Every minute was detailed. It made sense because it allowed us to prepare and put attention on all the things to become great as a team and have the perfect game to excel in the perfect way when game time happened at the end of the weeks.
And so I think when we get intentional about our schedule and our time, and we marry it with the vision, the experience of the senses, we can take action on the perfect day almost every day. And it's just figuring out how to work into that, how to work into that experience and that feeling.
And there's, again, different seasons and stages of my life that didn't feel perfect. I was a truck driver for three months, driving eight hours a day.
I did a lot of different odd end jobs at different times. It's figuring out, okay, how can I build into it? How can I use my gifts and my talents at this time to enjoy this, to experience something beautiful? And then if this is not for me right now, what can I step into next? What's the next season to get closer to that perfect day?

And that's what it's about.

Yeah.

Well, thank you so much, Lewis. This was such a great interview.
I end my show with two questions. The first one is, what is one actionable thing our young and profiters can do today to become more profitable tomorrow? Focus on gratitude.
I just think that gratitude is a universal energetic law that allows you to open the doorway for abundance. When we are grateful and we experience gratitude continuously, our energy shifts around us.
Our attitude, our perspective, our way of being shows up differently. and people are attracted to others who are positive, who are kind, who are generous, and who are grateful.
We aren't attracted to people who are ungrateful and frustrated and negative. That's not an attractive quality.
When you express gratitude from the inside out, people gravitate towards you. And you will create more opportunities, whether it's in your career, you'll advance farther.
If you're starting a business, it will be more effortless feeling and you'll attract more abundance in the journey. I completely, completely agree with that.
And the last question is, what is your secret to profiting in life? And this could be beyond financial, beyond anything we talked about today. It just goes back to healing.
I know a lot of wealthy people who are miserable internally, or who are sick, or who are physically overweight and struggling because they have yet to heal. And you could build the business and make all the money and know all the celebrities and get in all the press and have the biggest following.
But if you are sick emotionally or unwell and you have yet to heal the things that cause you the most pain, then you're really living in a powerless state. And having it all, but feeling powerless internally is one of the greatest prisons we can be in psychologically because you don't know what else to do.
You've done everything to become more successful and make more money and accomplish, but you still don't feel enough. And for me, that's a prison sentence psychologically.
And until we heal, we will never

feel enough. And anybody who's feeling that way, Lewis basically wrote the playbook of how to get

out of it with his new book, The Greatness Mindsense. So make sure you guys go get that.

And where can our listeners go learn about everything that you do?

Lewis Howes, anywhere on social media and the School of Greatness podcast.

Awesome. Well, thank you so much for your time today, Lewis.
It was a pleasure.

Thanks, Hala.