Confidence Classic: Make the Leap From Safety Into Purpose with New York Times Best-selling Author Jon Gordon & Co-author Alex Demczak

Speaker 1 One of my mentors they said, Alex, right now, your boats are not only close together, but they're docked together and tied up, and they're actually causing friction.

Speaker 1 And so, like, until you make this jump one way or the other, you're just going to be banging your head against the wall. So, you need to go for it.

Speaker 1 And I think for your listeners, someone that's thinking about what should I do, should I go for it, assess what boat are you in, and what boat are you trying to go to, and how can you get those boats closer so that when you jump, there's not a huge splash.

Speaker 2 Come on this journey with me. Each week, when you join me, we are going to chase down our goals, overcome adversity, and set you up for a better tomorrow.

Speaker 3 Tell me, have you been enjoying these new bonus confidence classics episodes we've been dropping on you every week? We've literally hundreds of episodes for you to listen to.

Speaker 3 So these bonuses are a great way to help you find the ones you may have already missed. I hope you love this one as much as I do.

Speaker 2 Hi, and welcome back. I'm so excited for you to meet my two guests today.

Speaker 2 Alex Demchek is a keynote speaker, entrepreneur, and author who challenges businesses, schools, and sports teams to make a difference.

Speaker 2 Alex has worked with a wide range of organizations across various industries to help individuals increase their performance, enhance their leadership, and maximize their potential.

Speaker 2 Now, my second guest today has been on the show before. He's amazing.
You know, I love him. John Gordon, he's inspired millions of readers around the world.

Speaker 2 He's the author of 26 books, including five children's books and 12 bestsellers. And ultimately, he's the man.
He's the top keynote speaker in the U.S.

Speaker 2 He beat me on the ranking, but he's got no shot at beating me one-on-one in basketball. John and Alex, welcome to the show.

Speaker 4 Heather, great to be with you. And you know what? We were on the same list.
So that was an honor that we were on the same keynote speaking list in terms of top leadership speakers in the country.

Speaker 4 So congrats on that. That was awesome to see you there.

Speaker 2 Oh, thank you so much. All right.

Speaker 2 But today, I'm super interested in getting into your new book the sale you know my track record in business is all around sales sales leadership i love anything about selling but i want to start off alex with you how the heck did you get picked to be a co-author with john gordon hashtag blessed i had to pay him a lot of money

Speaker 1 No, I'm kidding, but no, I've just, I've had the opportunity to be mentored by John for the past six years. So I played college football at University of Missouri and I was a walk-on quarterback.

Speaker 1 and John and I connected and over the years through being on his team and really just learning from him, it was kind of a no-brainer for me as we kind of talked about this book and there was a ton of symmetry in what we were doing.

Speaker 1 And I think all these organizations, teams, schools that we speak to, there was this one overall theme that I think we kept seeing and that's what we decided to write the book about.

Speaker 2 How do you guys write a book together? I've written two books, both I've written all by myself, and then I email it off to editors to make changes. How do you come together collaboratively to work?

Speaker 2 What does that look like?

Speaker 4 Yeah, Heather, Alex deserves a lot of credit for that. He really wrote the book, had the idea initially, right? So he came to me.
I've been mentoring him for all these years.

Speaker 4 He's been speaking, you know, for me for various organizations, companies. He did about 13 different universities, college students, college athletes on a tour one time.
I couldn't do it.

Speaker 4 They didn't have a big budget. Alex went and did it throughout the Northeast from city to city, sharing the message on positive leadership.

Speaker 4 Came back and, you know, he was an improved speaker by doing that. Think about it.
He was starting when he was 23, 24 years old. He's now 29 years old.

Speaker 4 He's 29, but he was starting this when he was young. So I've known him this whole time.
And he has lived this message of integrity, of doing the work, because I saw him work hard.

Speaker 4 I saw him go out there and do anything. anywhere, right? Hey, Alex, you're going to South Dakota.
Alex, you're going to Kansas. You're going here.
Alex, you're going to this place.

Speaker 4 And they only have this much, but you want to do it. Yeah, I'll do it.
So I saw him hungry. I saw him work hard and he was willing to do the work.

Speaker 4 And so when he came to me with this idea of the sale, I said, you know, I love that. It's all about integrity.
You know, it's all about focus. I love the story.
And then we got into then.

Speaker 4 reworking it, tweaking it. I had to put my touch on it, right? I've written a number of books.
It had to be something that would be part of my voice as well that I

Speaker 4 felt comfortable sharing. So I did a lot of editing and a lot of tweaking.
We changed the ending.

Speaker 4 We changed some parts in the middle, but the main gist was him, his idea, and all that story still remains. And it was an incredible story.
I was like, wow, this is a really good book, Alex.

Speaker 4 Like what you wrote was

Speaker 4 really strong. And when I saw it, I felt like, you know, especially with the title, this will make a great book to do.
So that's how we ended up doing it together.

Speaker 2 Well, for everyone listening, what I just heard John share is that Alex was coming up. He hadn't, you know, quote unquote, made it yet.

Speaker 2 And John gave him a lot of tough things, gritty, not glamorous, not sexy, not write a book with best-selling author John Gordon, but hey, hit the road and hit this challenge city in this area, right?

Speaker 2 So Alex really, you took the opportunity, but then you put that work in.

Speaker 1 Well, yeah. And when I first started working for John, you know, John has people just like you, I'm sure, reaching out all the time, like, hey, can I get some of your time? Can I do a book with you?

Speaker 1 And so at the beginning, John was like, hey, go out and do these free gigs, you know, and he's like and and john would tell me he's like speaking leads to more speaking and he's like the more you put yourself out there these the more these opportunities will come and and yeah a lot when i was 23 i didn't really know what i was getting into and i'd go to a company sales meeting or like john was saying i did this uh big tour in the east coast it was i think he said 13 talks in 14 days and so it was just insane right i i was feeling sick but i pushed through it and it's john i think seeing that in me and saying hey just go for it and there's times where it was hard and i'm like wait why am i doing this talk for free?

Speaker 1 I should be at like a normal nine to five job.

Speaker 1 But for all the people listening, that like when you see what you want to do, and I saw that in John, like, if I thought about 20 years from now, what do I want to be doing? It's what he gets to do.

Speaker 1 It's what you get to do. And I'm like, wait, why wait 20 years when I could start doing this now, even if it's free, even if I have to grind a little bit.

Speaker 1 And so it's just been really fun ride these last few years. I'm so thankful for his mentorship because that's him pouring into me has allowed me to do this work.
And I'm so grateful.

Speaker 4 And Heather, like you, when when you left corporate America, when you were done with corporate America, like, okay, I'm going to now build my brand. I'm going to go out there and do it.

Speaker 4 Alex, same way. He recently just quit his job at a, at a mortgage company where he was working, getting a paycheck, a good paycheck, supporting his family.
He's married, has a daughter, right?

Speaker 4 And so he is basically, he's like an old soul. He's like a 40-year-old person and a 29-year-old body because he thinks about the future.
He's got a 401k. Like, I didn't even think about a 401k at 29.

Speaker 4 Like, but Alex is thinking about all these things. And he's like, you know, should I I give this up and pursue this? I'm like, Alex, if this is what you want to do, then you should.

Speaker 4 And he is recently giving up the corporate life to now pursue this, just as you did, stepping out into the unknown and going after it. I have a lot of respect for that.

Speaker 2 Yeah, he is an old soul by looking at him with those old AirPods on, for sure. I get that same feeling from him.

Speaker 2 All right, Alex, tell us a little bit, how did you come up with, and for anyone that hasn't read John's books, you know, one of the signatures of his books or these fables that he shares that really pull the reader in.

Speaker 2 Alex, how did you come up with this fable about Matt?

Speaker 1 Well, I think the biggest compliment we've received in the last week or two is that people have said, like, wow, this feels like one of John's other books. Like it fits right in.

Speaker 1 And I think that's been the coolest compliment to hear when I think back to just getting started with speaking and going to these schools, going to these organizations.

Speaker 1 What doesn't matter what industry, the message of integrity kept coming up. And I think if you, you could even just try on Netflix, there's documentaries about whether it's Downfall with or Hillsong.

Speaker 1 There's all these documentaries right now that you could look into that deal with integrity.

Speaker 1 And I think as we started to talk about that topic of what does it look like to lead and to make a difference, but do it the right way.

Speaker 1 So when you look back, you're proud and you're excited of how you lived. And the other people around you, they looked at you as a person who did things the right way.

Speaker 1 And so as John and I started to formulate this story, I think that that's what it was. We wanted to make the main character, Matt, a very relatable person.

Speaker 1 And I think when you read the story and you see Matt and what he goes through, you're like, wow, I could see myself wanting to have success, wanting to do the right thing, but also being torn because that's, as we'll get into the story, that that is the story.

Speaker 1 Matt has the chance to make the sale of a lifetime. He's in sales, a very lucrative industry, and he has the chance to make the sale of a lifetime.
He would make $7 million.

Speaker 1 I mean, that's. a lot of money where I come from.
So $7 million, but the only problem is he has to lack integrity in some pretty major ways to go through with the sale.

Speaker 1 And so that's the story is he meets this mentor named Randy who teaches him these laws and principles about integrity. And Heather, John and I can't tell you the ending of the story.

Speaker 1 You'll have to, everyone, all your listeners have to see the ending, but it's very cool to see the transformation in Matt's life learning about these different principles.

Speaker 2 So for both of you, I'm interested to know at what point in your life did you have to face this question of, do I go left or right on the road to when it's split?

Speaker 2 And there's a choice between, you know, following integrity or taking the other road.

Speaker 4 I think it's a choice daily. I think it's a choice that comes up quite often.

Speaker 4 I mean, even just recently, I had an engagement with the Women's Basketball Association for college coaches, and they asked me to speak. It was supposed to be at a certain time.
They changed the time.

Speaker 4 And then I had to go to Fort Lauderdale from Minnesota, where Catherine, my wife was, and where there's an event that we were supposed supposed to go to. And it was the only fight out was at 1040.

Speaker 4 And so if it was at the time that they changed it to, I wouldn't be able to make it. So I reached out to them, we talked, and I could have just canceled, but I said, no, let's try to make it work.

Speaker 4 And they were a little upset. They were disagreeing and I was disagreeing.
And finally, I just said, look, don't pay me. Don't pay me.
And let's just do it at this time. And they said, okay.

Speaker 4 And so they were, they were happy to do it, you know, at that time.

Speaker 4 I didn't get paid, which was fine, but I just felt like I did the right thing by saying don't pay me because we took that out of the equation i spoke for 30 minutes instead of an hour we started half an hour early the talk went incredible like probably one of the most powerful talks of the year for me the response was unbelievable i made my flight and made the weekend and it all worked out by me just saying look don't pay me for me that was a choice right and there's been other i guess situations where you know when something happens do you let someone know that they double paid you know i've had that happen before as a speaker speaker.

Speaker 4 Heather, have you ever had that happen where you got two paid?

Speaker 2 No, I have, I've had people not pay me and I'm chasing them down, Don. Sign me up.

Speaker 4 I've had two checks and I've had to let them know they sent me two checks and send that back. Again, little things like that that come up along the way.

Speaker 4 Of course, there's those big decisions, but for me, I don't even see them as decisions because I'm really going to take the right path and the right road.

Speaker 4 So it's really not even a decision. You've already decided.
So to me, it's not a decision because you've already decided.

Speaker 2 All right, but you sound like the cover of Wheaties right now. Like you're, you're, there's a face on the Wheaties box.

Speaker 2 And here's a thing for if somebody hasn't heard the first episode that you were on, you did not always live your life. It wasn't this clear to you when you were younger.

Speaker 4 Right. So I, yeah, I was miserable.
I was negative. I was not always a great person.
I did not always live with integrity. Right.
So in my younger ages, I wasn't like Alex.

Speaker 4 Alex has been, you know, an integrity kind of guy since he's probably like a teenager.

Speaker 1 Not true. Not true.
Okay.

Speaker 4 Well, well, then you'll get it. You'll have to get into that, Alex.
But I wasn't. But along the way, you learn, you grow, you make the decision, and then you truly choose to live your life that way.

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Speaker 3 Confidence creator.

Speaker 3 I asked you to try to find your passion and your mission.

Speaker 2 It's important for everyone listening. John wasn't always living this amazing life.
I certainly wasn't. Listening to you share that story reminds me.

Speaker 2 I remember when I was an equity partner in my early 20s, I had scaled this company huge. We bought it for 25 million, sold it for 55 million in under three years.
I was so proud of my work.

Speaker 2 However, I remember right at the line that we're we're about to sell the company, we're about to close, they were doing their due diligence.

Speaker 2 Someone brought me in on a conversation and said, Hey, it looks like the books have been cooked, which I didn't even know what that meant back then. I was so young.
And I said, Well, explain.

Speaker 2 I don't understand. Explain to me.
I don't know what I don't know.

Speaker 2 And so they started talking to me about we had moved revenues from month to month, not duplicate revenue, but shifted to our benefits so that the growth trajectory would look as attractive as possible.

Speaker 2 And that was not ethical. And I did not know, right? I sat there, I listened to the conversations, and then I knew, okay, we've been doing something wrong and I didn't make it a bigger deal.

Speaker 2 Fast forward to after leaving that deal, we left with a lot of money, did really well in that deal. I remember never feeling great about it.
I remember being on the plane leaving Michigan.

Speaker 2 I remember thinking, crap, like, I did a great thing, but I don't feel so proud. This sucks.
Cut to, you know, 20 years later or whatever it was when I'm getting fired.

Speaker 2 And that woman that fired me asked me to sign a non-disparaging agreement to never speak about what I had went through at that company.

Speaker 2 And if I would do it, I'd get a really big check that would take care of my son and I. And I remember pushing those papers back to her.

Speaker 2 No matter how bad I wanted that money, I was not going to walk away from a big business deal and say, I just don't feel great about who I am.

Speaker 2 And that first not so great situation set me up for big success in that next one. So I totally appreciate what you shared, John, that, you know, you didn't always have this clear vision.

Speaker 2 I certainly didn't either. Alex, give it to us.
What was your moment that you learned about the importance of integrity?

Speaker 1 Yeah, well, Heather, what you just said is perfect.

Speaker 1 And honestly, for your listeners, once you read the book, what you just described is pretty close to the storyline of the sale, which is super exciting.

Speaker 1 And the cool thing is that you identified the second time, right? Like you lived that first experience, but then you made the correction. And I think all of us have opportunities to do that.

Speaker 1 And so I think back to my junior year of college was really big for me.

Speaker 1 I actually got cut from the team and I was living the dream as a college football player, a quarterback, doing all these things for this SEC school.

Speaker 1 And they came in and they said, long story short, we're bringing in someone to take your spot. That was my identity.
Like that's who I was. And so in a blink of an eye, it was taken from me.

Speaker 1 And that entire junior season, I had to do all these small things, like all these things that I did not want to do, did not feel like doing. I had to make the people who took my spot look better.

Speaker 1 Like that was talk about humbling. And that entire season went by.
It was tough. I didn't do it perfectly.

Speaker 1 And then my senior year, I ended up, I continued to work out, got back on the team as a quarterback. It was an awesome experience.

Speaker 1 But for the first time in my life, I had to take ownership because early on, I was blaming the coaches saying, oh, they made the wrong decision, like kind of gossiping. Well, he's not that good.

Speaker 1 And I think for me, that was an integrity issue of, yeah, I'm going to try to make him look worse when I'm the one that got cut. And so I had to learn I have to own my responsibility.

Speaker 1 I have to own my actions and try to get better. And what are my blind spots? And I think for all of us, we have these blind spots.
If I ask my wife, hey, what are my blind spots?

Speaker 1 She could give you a list of all of them pretty quickly, right? And she's, she's awesome and great. But if we have that open and trust relationship, we're going to be real with each other.

Speaker 1 And I think just like the story you just described, I think so many of us have these opportunities in life to do something that maybe will make the quick buck or a lot of bucks in the situation you just told us.

Speaker 1 But how cool is it that you were able to say, you know what, I'm going to push the papers back across the table and I'm not going to move forward with this.

Speaker 1 And that's, I think, the message we're trying to share in the book.

Speaker 4 They asked Alex to actually coach if he wanted to be a volunteer coach the year that he chose when they cut him.

Speaker 4 They said, you could still be involved in the program, but not as a player, as an assistant coach, basically a gopher doing all the things that we don't want to do. You have to do it.

Speaker 4 Alex chose that row, right, Alex?

Speaker 1 Yeah, I mean, Heather, I was literally making coffee for the coaches, printing off copies. And this was where, you know, football for me was it.
Like, that's what I wanted to do. That was my passion.

Speaker 1 And then they're telling me essentially, you're not good enough. Here, do these menial tasks, right? That brought me low pretty pretty quick.
And yeah, John, you're right.

Speaker 1 I mean, it was, it was humbling and that was tough. So that, that for me was a time where it was very easy for me to be like, screw you guys.

Speaker 1 But I had to really learn and be humbled through that experience and say, you know what, I'm going to take ownership for me and how I can improve.

Speaker 4 Heather, I remember my mom when I was younger, my mom caught me in a lie. I was a teenager and she said, don't ever lie to me.
She said, if you lie to me, I can't trust you.

Speaker 4 And if I can't trust you, then we can't have a relationship. So make sure you always tell me the truth.
And I never lied again after that. So that was a really defining moment for me.

Speaker 2 Okay. I'm going to rewind that and play that back for my son, my 14-year-old.
Thank you very much for that, John. All right.

Speaker 2 So guys, tell me, to me, integrity in business, I don't want to say goals without saying, but you just assume people know, right?

Speaker 2 Although, and you were mentioning this earlier, Alex, when you look through business today, you look at headlines today, CEOs of companies are being ousted because of lack of integrity.

Speaker 2 I mean, where industries are going down because people are out there making claims that are untrue, lying. I mean, it's beyond.
They've forgotten about integrity. So who is this book for?

Speaker 2 Is this book for everyone in business?

Speaker 1 It's absolutely for that person who I think you just described in business, who is maybe running at a pace in life where they're having success. They want to have success.

Speaker 1 And maybe they're in a corporate job, maybe they're an entrepreneur, but they're someone who's achieving these high levels, but at what cost?

Speaker 1 Like, I know for me, last September, I started to get these heart palpitations. I started getting this racing heartbeat.
And I was doing so many things in life. I had a new child.

Speaker 1 I was doing all these different things. So I actually went to a counselor and they said, they did the EKG.
They said everything was fine. They said, you're running at a pace that's unsustainable.

Speaker 1 This is going to stop you if you don't. scale down.
And so I eventually did. And that led to me eventually quitting my job to go all and on speaking.

Speaker 1 But I think this book is absolutely for someone who is saying, I want to have high levels of success, but do it the right way because just like heather you mentioned the ceo who's in the headlines what if the ceo that maybe has years worth of small rationalizations of maybe decisions behaviors they get away with that all of a sudden someday it's an explosion what if this the ceo could read a book like this and maybe think about introspectively their character and integrity before that explosion happens i think that's why we wrote this book The man in the mirror, right?

Speaker 2 It's really about looking in that mirror and owning who you are, mistakes and all. One of the things I I had liked, John, that you've done, you know, your career has spanned decades.

Speaker 2 I mean, it's 26 books. It's incredible what you've achieved, but you're always innovating.
You're trying to find a new, different way to evolve and grow.

Speaker 2 And I love this NFT initiative that you took on with the book, The Sale.

Speaker 4 Yeah, really cool. And innovation is something that we are proud of.
We do want to do new things and stay current, right? And stay young. We got to stay young.

Speaker 4 So for me, it's about how can we use the latest technology and what we're doing? And I really love NFTs, have been following the crypto world.

Speaker 4 My son got into it when he was home last year from the quarantine and everything with college. And so he started investing in crypto.
I was investing with him.

Speaker 4 I started to learn more about it, started to follow NFTs and what's happening there. So what we're doing is like with the sale, for instance, if you buy 11 copies of the sale, 11, you get a free NFT.

Speaker 4 And NFT is a non-fungible token. It basically exists on the blockchain.
And that's even hard to explain, but basically, you get this sort of digital product, this digital currency.

Speaker 4 It's a token, say, and it's worth something. It's almost like the Cracker Jack box or the set of baseball cards.
And you have these cards.

Speaker 4 And when you have this box, so you have these cards, you don't know what's inside. So we're giving everyone an NFT.
So you have something of value, but you don't know what it is.

Speaker 4 What happens is, technology-wise, there's a randomizer that will randomize what you receive and what value it has.

Speaker 4 So someone might win, right, the chance to get to play tennis with me, or they get to hear a virtual keynote from Alex. They can come to a keynote or they can have one for their company.

Speaker 4 I'm going to do where someone can come with me to one of the sports teams I speak to, college or pro team. Someone's going to win that.
They get to come with me on that.

Speaker 4 Then there's simple things like. you might get the opportunity to come to a training that we're doing or attend a virtual webinar that we're going to do.

Speaker 4 There's going to be a lot of people who win that. The idea is that each thing has value, and then you actually can use it, actually, you know, experience it, or you can trade it, or you can sell it.

Speaker 4 So if you win a virtual keynote with Alex and a company, that might go for $10,000.

Speaker 4 And now you have a $10,000 value on your coin, and you can actually trade it in the market, which is very popular in the NFT world. You can trade it or sell it to someone.

Speaker 4 They might buy it for $5,000 or $7,000. And you just made $5,000 to $7,000.

Speaker 4 So we're not going to make money off this whole nft thing that we're doing with the book the idea is do something innovative something cool you'll see the crypto coin on the front cover so we tied it into the story as well can't share how and why but let's just say a lot of money could be made right and they will maybe maybe get paid in crypto we'll see if that happens because we know that's happening in the world and so we also tied that in to the story and to what we're doing here so we had some fun with it which is really cool but also using it as a way to create value, create community.

Speaker 4 Now I'm having all these people getting these books and they're part of this community. And now they're going to basically have these different valuable things that they can use.

Speaker 4 And then from there, they'll be able to make money from it. So it's a great fun thing.
I'm going to come out with another NFE in the future based on the energy bus.

Speaker 4 And that's going to be our big drop. This is sort of like our initial thing to get, you know, get going with it and have some fun in the process and get more people involved in the book.

Speaker 4 We've got a lot of crypto people people that are now, for the first time, getting to know about me and my book, right? They're reading the sale. It's their first book they've ever read of mine.

Speaker 4 And they're like, wow, this, you know, this is a pretty cool book. I love this book.
So we're getting great feedback. So it also opens us up to a new market and reach a new market.

Speaker 4 A lot of entrepreneurs, entrepreneurial people, crypto people, we're already big in schools, right?

Speaker 4 Businesses, corporate leaders, sports, but not as many like entrepreneurs or people who are striving on that level. So it's fun to reach that market as well.

Speaker 4 Confidence query.

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Speaker 3 I ask you to try to find your passion.

Speaker 2 For everyone listening, you know, no matter what level of success you've achieved, we've always got to challenge ourselves to say, what area can we grow in? What's a new area that we can expand to?

Speaker 2 How can we serve people in new areas? And let's test and try something different. How do people get and access the NFT? Where do they go?

Speaker 4 All they have to do is go to the salebook.com, the salebook.com. You go there and there's instructions on how to get your NFT.

Speaker 4 You buy the 11 books, then you actually share proof that you bought the books, and then you submit a form. And then once the NFT is ready, we'll be ready by the end of May.

Speaker 4 What we do is we then will send everyone their NFT via an airdrop, which is the whole way you do it. It sounds complicated, but it's not.
And we're making it really simple.

Speaker 4 Like we have this great design, designer and developer that's doing this for us. And we're going to be making it really simple with videos on here's how to open up and create a wallet.

Speaker 4 Here's how to receive your NFT into your wallet. It's like a virtual wallet, how it works.
And so we'll be guiding people on how to do that.

Speaker 4 And this will be a lot of people's first time into the NFT world, but that's one of our goals too is to bring people along with us, teach them, because this is here to stay.

Speaker 4 Sounds foreign to most people, but it's a new language. But this is something that's going to be part of our world and our lives for the foreseeable future.

Speaker 4 And we're just getting it on the ground floor and we're helping people do that. I see a Heather Monaghan NFT in the future.
It's coming and it's going to be fun. And you'll probably do it.

Speaker 4 And that's the whole point. Like, I want to encourage others.
Like, Gary Vee is the pioneer. I got to give him credit in doing this.
He deserves all the credit. He showed us what was possible.

Speaker 4 So now, what I'm showing is an author like me, I'm not a social media icon like him. A regular old author like me could actually use that idea and do it this way to show proof of concept.

Speaker 4 And since Alex is 29, it's a perfect idea to do it to someone young.

Speaker 2 You know, I think it's so interesting because to me, I have trepidation around getting into cryptocurrency and NFTs because I don't have knowledge, right? I don't want to jump into something.

Speaker 2 This is the problem with, you know, I talk about all the time, fear is a green light. It means go.
But when it comes to my money and my risk, I'm like, hang on, pump the brakes for a second.

Speaker 2 Let me take a step back. And John, that's why I'm appreciative that you're sharing this with me today, because I feel like I definitely am more in your boat than in Alex's, right?

Speaker 2 So I have to say, okay, if John's willing to go out there and jump into this, I've got to be willing to push myself into it.

Speaker 2 And I had a phone call with one of my dear friends the other day and he said, you know, we both have kids around the same age. We grew up together.
And he said, gosh, Heather, it's too bad.

Speaker 2 You know, we're not, if we were our kids, we'd get into crypto right now. If we were our kids, we'd get into the NFTs.

Speaker 2 And I hung up with him and I'm thinking, but we don't have to be our kids to actually do it. We just need to immerse ourselves and start learning.
Alex, are you up to speed on all this stuff?

Speaker 1 I'm up to speed. And I'll say this.
My grandparents bought 11 books, Heather, so they have an NFT. So there you go.

Speaker 2 Wow, you're totally normalizing NFTs at any age. I absolutely love it.
Alex, now that you got this book, the sale, which didn't it go number one already on Amazon?

Speaker 1 Yeah, in a few categories, it's been selling pretty good. So it's been exciting.

Speaker 2 Yeah, the reviews are incredible already and it just came out. So now that you've gone into this author world, what are your thoughts for you on your future?

Speaker 2 Are there more books books that you're going to be coming out with?

Speaker 1 Gosh, I haven't even thought about that yet. Cause right now it's just been the sale, the sale launch, but been really excited.
And I think I have seven speaking engagements in the next two weeks.

Speaker 1 So that's going to be exciting. And yeah, just been continuing to learn from John about speaking writing world.
And just, we're just so excited about the message of the book.

Speaker 1 And honestly, the last week, just being flooded with people saying like, oh my gosh, thanks for writing this. I needed to hear this book.

Speaker 1 Like that's, that's been worth all the money in the world because yeah, you're not writing the book for the money. You're doing it for the impact.
And so that's been really cool to see.

Speaker 2 But it's important for people to know, you weren't sitting on millions of dollars when you made that leap from corporate America. You took a risk too.

Speaker 1 100% and had a mortgage and had a new baby daughter and a wife that stays home. And so absolutely.

Speaker 1 One thing I would say for people who are kind of on that fence is I actually talked with 12 people before I made the jump. John was one of those 12.

Speaker 1 I talked to people in the speaking industry like John. I talked to people in the mortgage industry and kind of just spilled my guts and said, hey, here's what I want to do.
Here are my numbers.

Speaker 1 Here's where I'm at. What do you think? And every single person, 12 out of 12, they literally said, not all of them said it this way, but most of them said, it's a no-brainer.
You need to go for it.

Speaker 1 And I even heard Dave Ramsey one time talk about on his show.

Speaker 1 He said, whenever you're making a jump, you need to make sure that if you're in one boat, you don't make a splash when you go to the next boat.

Speaker 1 And one of my mentors, they said, Alex, right now your boats are not only close together, but they're they're docked together and tied up and they're actually causing friction.

Speaker 1 And so they're like, until you make this jump one way or the other, you're just going to be banging your head against the wall. So you need to go for it.

Speaker 1 And I think for your listeners, someone that's thinking about what should I do, should I go for it, assess what boat are you in? And what boat are you trying to go to?

Speaker 1 And how can you get those boats closer? So that when you jump, there's not a huge splash.

Speaker 2 That was so good. And when you're describing that, I'm thinking to myself, the same goes for relationships.

Speaker 2 People, you know, they want to say, you know, I'm still with this person, but I'm not really happy. I'm going to start seeing what else is out there in the world.

Speaker 2 Until you make a clear decision to get out of one boat and go do something else, you're never really going to open that door up for opportunity. So thank you for that reminder, Alex.

Speaker 2 It's a really powerful one. And if Alex could go make this jump with a mortgage, with a stay-at-home wife and a new baby, I'm sure everyone listening can to move into fear.

Speaker 2 I remember I interviewed Sarah Blakely a couple of years ago and she brought a big bag of gifts for me.

Speaker 2 And I took it back to my hotel room after and I was going through everything and I saw this one card and I pulled it out and it said, the only risk in life is not taking one.

Speaker 2 And I just thought of her trajectory of success and

Speaker 2 what this woman had achieved. And that was the one parting message she wanted to leave with me.
And I'll never forget that. I still save that card.
And for everyone listening, take the risk.

Speaker 2 We don't know what tomorrow holds. Get the NFT.
Go get the 11 books of the sale. This one's a winner and be a part of a winning team.
Guys, I'm so grateful to have both of you here.

Speaker 2 Until next time, we will be creating confidence with you. Go check out the sale map.

Speaker 2 I decided to change that dynamic.

Speaker 2 I couldn't be more excited for what you're gonna hear. Start learning and growing.
Inevitably, something will happen. No one succeeds alone.

Speaker 2 You don't stop and look around once in a while. You could miss it.
Come on this journey with me.