Spring Break Forever

Speaker 1 Your sausage mcmuffin with egg didn't change. Your receipt did.
The sausage mcmuffin with egg extra value meal includes a hash brown and a small coffee for just five dollars.

Speaker 1 Only at McDonald's for a limited time.

Speaker 3 Prices and participation may vary.

Speaker 4 CRM was supposed to improve customer relationships. Instead, it's shorthand for customer rage machine.
Your CRM can't explain why a customer's package took five detours?

Speaker 6 Reboot your inner piece and scream into a pillow. It's okay.

Speaker 4 On the ServiceNow AI platform, CRM stands for something better. AI agents don't just track issues, they resolve them, transforming the entire customer experience.

Speaker 7 So breathe in and breathe out.

Speaker 4 Bad CRM was then. This is ServiceNow.

Speaker 3 Before we begin, this episode contains adult content and language.

Speaker 3 I don't know when you're going to be listening to this episode, but as I talk to you right now, it's April. Spring has officially begun, but winter is lingering, and it would be nice to take a break.

Speaker 3 Lots of people do. Millions of Americans travel somewhere warm in March and April.
Schools from elementary on up close their doors, and people pick up and go somewhere.

Speaker 3 That means many of these trips, most even, are a kind of family vacation happening during spring break.

Speaker 3 But when I hear the phrase spring break, I'm not picturing a family trip. Spring break!

Speaker 3 Spring break is an infamous annual ritual in which thousands of college students notoriously and stereotypically head to the same location, somewhere cheap and warm, and go crazy.

Speaker 9 Spring break, a time, as they say, to get hammered, wasted, ripped, or blasted. Translation, roaring drunk.

Speaker 3 Growing up in the 90s and 2000s, spring break felt like it was everywhere, On TV, in the news, in sitcoms, and especially on MTV.

Speaker 10 Now time to shake Spring Break until it breaks.

Speaker 3 Get ready to move and sweat. One academic paper found that 40% of college students at the time participated.
I'm sure I would have thought nothing of this back then.

Speaker 3 But more recently, I've become curious about Spring Break's ubiquity.

Speaker 3 We treat college students flying south every year like migrating birds, as if flocking en masse to warm weather locations to engage in various rituals, mating and otherwise, is part of their very nature.

Speaker 3 But it's not. Spring break is a man-made phenomenon, a habit that has somehow survived massive cultural changes pretty much intact, making it a ritual of remarkable persistence.

Speaker 3 Or, to put it another way, spring break,

Speaker 2 spring break forever.

Speaker 3 When they say nothing lasts forever, they didn't know about Spring Break.

Speaker 3 This is Decoder Ring. I'm Willa Paskin.
Spring Break is so established, it can seem like it's always been here, but it hasn't.

Speaker 3 It's a holdover from mid-century teen culture that has endured by changing just enough to be passed from one generation to the next.

Speaker 3 In this episode, we're going from the beaches of Fort Lauderdale to Daytona, from the movie screen to the TV set, from MTV to Instagram reels, from its start to its surprisingly recognizable present as we follow the evolving, self-reinforcing ritual that is Spring Break.

Speaker 3 So today on Dakota Ring, how did Spring Break become the party that never ends?

Speaker 3 Hi, we're calling all Decodering fans in the Boston area. We're going to be live at the WBUR Festival in Boston on Saturday, May 31st.

Speaker 3 It's a celebration of WBUR's 75th anniversary, and there are going to be a lot of great live shows there. Everything from Slate's Amicus to Wait, Wait, Don't Tell Me, Modern Love, and us.

Speaker 3 We'd love to see you there, but we would also love your questions.

Speaker 3 If you happen to be in the Boston area free that Saturday and have a cultural mystery you want us to solve, please send us an email at decodering at slate.com or call us at 347-460-7281.

Speaker 3 You can find out more details about the festival and how to get tickets at wburfestival.org. We hope to see see you there.

Speaker 11 There's only one place where history, culture, and adventure meet on the National Mall.

Speaker 11 Where museum days turn to electric lights.

Speaker 11 Where riverside sunrises glow and monuments shine in moonlight.

Speaker 11 Where there's something new for everyone to discover.

Speaker 11 There's only one DC.

Speaker 11 Visit Washington.org to plan your trip.

Speaker 3 So I'm very familiar with the concept of spring break, with the sun, the sand, the misbehavior, but I've never actually been to spring break myself. It just was not a thing in my school.

Speaker 3 Growing up, my colleague Sachi Kul didn't go either. And when she would catch glimpses of the American spring break phenomenon on the internet or TV, she struggled to see the appeal.

Speaker 12 I watched it and didn't get it. I was like, so it's just hours of white people on the beach.

Speaker 12 My understanding is you can get that for free almost anywhere there is a coast.

Speaker 3 For her, spring break was literally a foreign concept.

Speaker 12 I'm Canadian, so we didn't have like this as a cultural thing. I didn't know anybody who went.

Speaker 3 But Sachi has since done a lot of reporting around Spring Break and adjacent phenomena, and she's seen how large it can loom in its participants' memories.

Speaker 12 It's interesting talking to people about their time on Spring Break because some of them have a lot of fondness for it. Even if they had a bad time in a weird way, even then, they still are like,

Speaker 12 what a great time. I was so young.
I was so free. I'm like, I've no idea what you guys are talking about.

Speaker 3 The people who started Spring Break itself might have been similarly perplexed because Spring Break did not begin with freedom on a beach in April.

Speaker 3 It began with swim practice in upstate New York during Christmastime.

Speaker 3 Colgate University is located about 40 miles from Syracuse. In the winter, the campus is frigid.
Not an ideal place to train if you're a swimmer.

Speaker 3 So in 1934, a member of Colgate's swim team convinced his teammates to spend their Christmas break training somewhere warmer, his hometown of Fort Lauderdale, Florida.

Speaker 15 Fort Lauderdale, another fast-growing resort town, many of the so-called natives are people who once made a vacation visit to the Sunshine State and just never went back home.

Speaker 3 Fort Lauderdale was very small at the time. Only 8,000 people had lived there in 1930.
But the swim team loved it, and the nascent city loved having them.

Speaker 3 It was the middle of the Great Depression, and the swimmers brought in revenue. The city began hosting a college swimming competition every winter.

Speaker 3 And when the swimmers went back to college, they spread the word that if you wanted to have some fun in the sun, Fort Lauderdale was the place to be.

Speaker 3 Soon, hundreds of college kids were heading down, though more and more during the spring vacation, universities were starting to introduce instead of Christmas break.

Speaker 3 That number kept rising in the years after World War II, as young people, some of whom had just been dubbed teenagers, suddenly had more flush allowances and spending power than ever before.

Speaker 3 By the 1950s, Fort Lauderdale was openly encouraging them and their dollars to come down, mailing invitations to fraternities and sororities.

Speaker 3 And they wouldn't need the mail to spread the word for much longer.

Speaker 3 In December of 1960, a movie called Where the Boys Are was released in theaters. Based on a novel, it's about the sexual misadventures of four college girls on spring break in Fort Lauderdale.

Speaker 3 Why don't we all admit it?

Speaker 16 Admit what?

Speaker 3 We're going to Lauderdale for one reason. To meet boys.

Speaker 3 The movie was risque and frank about sex for its time, and it captured an idea about spring break that would persist, but had not yet been articulated clearly.

Speaker 12 It was the suggestion that girls would lose their minds because they were on spring break and behave in a way that was otherwise never gonna happen.

Speaker 3 Satchi cool again.

Speaker 12 That all these well-behaved co-eds are going to school and they're not thinking about sex or their bodies or boys, and then they get this week where they go insane.

Speaker 3 What are you talking about? Man, naturally, what else is there? When the movie was released, it was a hit. Three months later, 50,000 kids descended on Fort Lauderdale.

Speaker 17 Is this the first year that you've come down to Fort Lauderdale? Sure is. To be honest with you, I came down to meet that girl standing right over there.

Speaker 3 The movie turned spring break into a national phenomenon, one that laid out what to expect and how to behave there, even for students who had never and would never set foot in Florida.

Speaker 3 It also enshrined Fort Lauderdale as the capital city of Spring Break and made it a place that was alluring to young men and young women. Spring Break's most essential ingredients.

Speaker 12 Because then if girls go, then boys go. And if boys go, then girls go.
And if girls go, then boys go. So they have this thing that's just gonna self-propagate forever.

Speaker 19 What do you find to do down here?

Speaker 20 Oh, lots of good stuff.

Speaker 21 This is where the boys are

Speaker 3 throughout the 1960s. Springbreak's reputation kept expanding through word of mouth in the movies, including one starring Elvis.

Speaker 21 Any male in Fort Lauderdale who is not pursuing a cute female will automatically land in jail.

Speaker 3 During the upheavals of the late 1960s and early 70s, Spring Break receded a bit in the popular imagination. The kids were protesting, not partying.

Speaker 3 But in Fort Lauderdale, Spring Break kept on keeping on. And as hedonism roared back into style, so did Spring Break.
By the early 1980s, 250,000 students were attending Fort Lauderdale annually.

Speaker 3 But as spring break grew, so did its problems.

Speaker 3 From the moment they had first arrived, college kids had brought all the inevitable headaches with them: hijinks, rowdiness, public drunkenness, bodily excretions, violence.

Speaker 3 And now their behavior was getting increasingly hard to ignore.

Speaker 23 The seasonal phenomenon that began after the 1960 filming of Where the Boys Are has turned into a seasonal headache for beach residents.

Speaker 9 I didn't invite 100,000 people to the beach on any given Friday night during spring break to fill their little bellies with beer.

Speaker 3 Kids urinating on my lawn.

Speaker 24 They're overindulged, oversexed, and over here.

Speaker 3 Residents had complained for years, but it was only in 1985, after Fort Lauderdale saw a record 350,000 spring breakers, more than double its population, that the city finally took action.

Speaker 3 It banned open alcohol containers and ended beach concerts. Police started cracking down on bar and hotel capacity limits.
They arrested 2,500 people.

Speaker 3 The city commissioners even decided to construct a barricade separating the beach from the bars. Voting to put up a six-foot-high fence right down the middle of the A1A strip.

Speaker 3 The mayor went on national TV and explicitly told college students, do not come to Fort Lauderdale. And the students got the message.

Speaker 3 I've been here three days and I already got arrested and I don't think I want to come back.

Speaker 3 As attendance began to plummet, it looked like the phenomenon had peaked. That a tradition that had started back in the Great Depression might just fade away.

Speaker 3 But something was starting to happen that would usher in a new era of spring break. Kids were going to flock to a new epicenter of fun, and all that fun was going to be captured on cable TV.

Speaker 26 It's MTV's spring break, and this coverage goes on and on and on.

Speaker 3 When we come back, MTV takes spring break to another level.

Speaker 27 This episode is brought to you by Progressive Insurance. Do you ever find yourself playing the budgeting game?

Speaker 27 Well, with the name Your Price tool from Progressive, you can find options that fit your budget and potentially lower your bills. Try it at progressive.com.

Speaker 27 Progressive casualty insurance company and affiliates. Price and coverage match limited by state law.
Not available in all states.

Speaker 3 Say hello to the next generation of Zendesk AI agents. Built to deliver resolutions for everyone.

Speaker 3 Zendesk AI agents easily deploy in minutes, not months, to resolve 30% of customer and employee interactions on day one. quickly turning monotonous tasks into autonomous solutions.

Speaker 3 Loved by over 10,000 10,000 companies, Zendesk AI makes service teams more efficient, businesses run better, and your customers happier. That's the Zendesk AI effect.
Find out more at Zendesk.com.

Speaker 3 For decades, spring break had been something that happened in person or on the movie screen. But it was about to start getting beamed into people's living rooms.

Speaker 2 MTV, music, television, video, music, 24 hours a day, and a stereo movie.

Speaker 3 MTV launched in August of 1981. It was the dawn of the cable age, and instead of just three networks, viewers were now getting more varied and niche options.

Speaker 3 In MTV's case, it was nothing but 24-7 music videos introduced by young video jockeys known as VJs. Coming up more rock and roll.

Speaker 3 It swiftly became a youth sensation, the coolest TV station there'd ever been and the cultural tastemaker of a generation.

Speaker 5 It was like, oh my God, there was nothing else like it.

Speaker 3 Doug Herzog graduated college the year MTV started, eager to work in television.

Speaker 5 You know, MTV was my dream job. I used to sit up all night and drink beer and smoke pot and watch videos till the wee hours of the morning, going, wow, that seems like a cool place to work.

Speaker 3 When he was 25, Doug landed his dream job. He was hired to start MTV News in an effort to expand what the channel had to offer.

Speaker 3 Because by 1984, the 24-7 music video programming that had made MTV hip was already becoming a ratings problem.

Speaker 5 We basically changed our programming every three or four minutes.

Speaker 5 So if you didn't like the Billy Idol video that came after the ZZ Top video, maybe followed by a Madonna video, you might change the channel.

Speaker 3 They needed to come up with some different, stickier programming.

Speaker 5 And at one point, there was a guy who ran music programming. He was a rock and roll guy.
He was the one who said, hey man, we should go to spring break.

Speaker 3 Spring break was where young people were, and that was MTV's audience.

Speaker 5 We'll bring some bands down, we'll bring some celebrities down, and we'll broadcast live from spring break.

Speaker 28 That was basically the idea.

Speaker 5 Bring MTV to the audience, bring MTV to the streets.

Speaker 3 But with Fort Lauderdale in the midst of its campaign to keep college kids away, Doug wasn't sure spring break was still a reality.

Speaker 5 My first reaction was, you know, spring break wasn't a thing anymore.

Speaker 6 But we were like, well, maybe we could go down there and reinvent it.

Speaker 3 Fortunately for them, there was another Florida town about three hours north of Fort Lauderdale that had been trying to get into the spring break business for years.

Speaker 15 Welcome to Daytona Beach. A geographic phenomenon has resulted in a spectacular beach so smooth and compact that automobiles can safely drive along the surf's edge.

Speaker 3 Daytona Beach was shaggier and more down at its heels than Fort Lauderdale. And especially after Disney World started to lure tourists away to Orlando, they were desperate to bring some back.

Speaker 20 In fact, the Spring Break Committee here has actively begun advertising all over the country.

Speaker 3 By the early 80s, city officials, hotel and bar owners, and a local suntan oil mogul had begun enticing students down with cheap package deals on bus fare and a room, as well as hosting concerts on the beach.

Speaker 3 The city had even peppered the Fort Lauderdale beach with ping-pong balls printed with the message: Get on the ball and get to Daytona.

Speaker 3 So, in 1986, when Daytona Beach heard about what MTV wanted to do, the city was eager to get in on it.

Speaker 5 And we decided we were to go down there and sort of create a weekend full of spring break.

Speaker 10 Listen, everybody, listen one and all. We're down at Daytona and we have a new ball.

Speaker 3 Instead of MTV's usual segments pre-taped in a studio in Manhattan, now VJs were throwing to music videos live from the beach.

Speaker 3 They also staged concerts with Jefferson Starship, Modern English, and Mr. Mr., And they enticed celebrities like the Beastie Boys, who you're listening to right now, to come down.

Speaker 10 I'm down to Daytona to get my kicks. We the Beastie Boys! MTV! Spring Break 86!

Speaker 3 But the most energizing and surprising thing about that first year had nothing to do with celebrities.

Speaker 5 You know, MTV was completely canned, right?

Speaker 30 And all of a sudden we're live.

Speaker 5 We are with the audience.

Speaker 31 Young Single and Ready to Mingo!

Speaker 22 They are in bathing suits and bikinis.

Speaker 5 They are drinking their ass off.

Speaker 17 If you want to meet the best girls, this is the spot to be.

Speaker 5 They couldn't be more excited to be on and part of MTV.

Speaker 13 I came here to get...

Speaker 3 No, I can't say that, can I?

Speaker 5 So they sent yours truly to Daytona to kind of turn the camera around on the audience.

Speaker 3 Alan Hunter was a blonde, shaggy VJ who was tapped to be the master of ceremonies. He was happy to get out of the studio and harness the insanity.

Speaker 5 When we did get to Daytona and we did turn the camera around, people went absolutely nuts.

Speaker 17 Alan Hunter here, a party reporter.

Speaker 5 What do people do in between sunbathing during the day and going out at night?

Speaker 17 Hi, how are you?

Speaker 13 Okay, fine. Thank you.

Speaker 5 I would wander the halls, and some two co-eds would be trying to jam into a hotel room, and I would run to them and say, What are you doing in there?

Speaker 3 And they go, Oh, you can't come in.

Speaker 5 You can't come in. And of course, I busted in.

Speaker 2 Whoa!

Speaker 32 Hi, are you taking a shower?

Speaker 3 Yes, I'm taking a shower.

Speaker 2 Great.

Speaker 32 Are you getting ready for tonight's activities?

Speaker 5 It was that kind of sort of, I called it investigative reporting.

Speaker 32 What kind of soap do you use?

Speaker 3 What kind of soap do I use? Whatever they have.

Speaker 32 Hotel soap. Well, that's great.

Speaker 5 That's all we did for a week. Starting in the morning all the way through to the night, and that's what played on MTV all day long.
The ratings went nuts.

Speaker 3 MTV's experiment in Daytona had succeeded beyond all

Speaker 3 It was a hit with the kids who were there, the ones watching at home, and with sponsors and advertisers.

Speaker 5 And the big revelation for us was, oh my God, when we turn the camera on the audience and let them be on camera and be part of the show,

Speaker 5 they love that more than anything else.

Speaker 3 They knew they had to do it again. And so they did.

Speaker 16 We're back live and it's Daytona. It's Spring Break 87.

Speaker 3 But this time, something was different.

Speaker 5 Now they're playing to the cameras, right?

Speaker 3 At this moment, MTV's The Real World, one of the first reality shows, was still five years away. Survivor, the series that made reality TV a mainstream staple, wouldn't air for another 15.

Speaker 3 But Spring Break was already tapping into what would become a reality TV trope. After that first season, the participants know exactly what's expected of them.

Speaker 5 They realize the whole world is watching and their friends can see them. And

Speaker 5 yeah, it started to sort of feed on itself. Like, I'm supposed to go there, get shit-faced, put on a bikini, and have a great time.

Speaker 33 So tell me what this game is. This is Corners.

Speaker 17 What's the ultimate object of this game?

Speaker 2 Get back!

Speaker 5 It was Sodom and Gomorrah.

Speaker 28 It's the power of the camera. Kids go nuts for cameras, so they'll do anything to be on camera.

Speaker 3 Joe DeVolo was a segment producer for MTV, and one of his jobs was to wrangle springbreakers into on-air hijinks.

Speaker 28 We did all these stupid contests like Best Body, Best Buns, but you know, buns, girls, and guys.

Speaker 17 I'm the Best Buns winner.

Speaker 11 Best Buns winner.

Speaker 17 Let's take a look at those, can we?

Speaker 3 They greased kids up and saw how many they could cram into a Volkswagen. They hosted kissing contests sponsored by breathment companies.
They had a guy shave MTV into his chest hair.

Speaker 28 It wasn't like they were savvy.

Speaker 30 They were all drunk.

Speaker 18 I was just like, this is fucking crazy.

Speaker 34 Is this television?

Speaker 3 Sally Frattini started at MTV in 1988 and eventually became the head of Spring Break's production.

Speaker 18 Everything was on the fly for Spring Break. Everything was on the fly.
And every year, we just kept building it and building it and building it.

Speaker 3 As it became an annual must-see TV tradition, the whole slate got bigger. They started bringing some of their full-length shows down to Daytona.

Speaker 26 Welcome back to the Only Game Show that gets you going Spring Break remote control and flooded the programming with celebrities.

Speaker 26 Hey you guys, it's me, it's Collie Shore. I'm here in the Boot Hills Saloon in Daytona Beach.
That's Christian's Slater here.

Speaker 17 Pretty damn incredible, I must say.

Speaker 3 And it was incredible and over the top and sometimes over the line.

Speaker 18 I remember like Rodney Dangerfield who always wore this bathrobe and he would walk around flashing everybody, which was so inappropriate.

Speaker 18 And girls would be like, Rodney Danger Jones just walked right by me and opened up his bathrobe and he had nothing on. I was like, oh my God.

Speaker 3 Looking back, the people we spoke with said a lot of what they put on air also just would not fly today.

Speaker 5 I mean,

Speaker 5 there is a lot of, you know, gratuitous, you know, bikini shots and that kind of thing.

Speaker 5 The kind of thing that you would not do today and probably shouldn't have done then.

Speaker 29 Beautiful, beautiful. Contestant number two.

Speaker 29 She's 5'7. She weighs 116.
Her measurements are 36, 23, 35-pound mercy.

Speaker 28 I know it's objectifying. It is.

Speaker 28 I'm not going to deny any of that stuff.

Speaker 3 Segment producer Joe DeVola again.

Speaker 28 But it wasn't like we were like, oh, let's go get girls in bikinis. No, it was like we were equal opportunity exploiters.
You know what I'm saying?

Speaker 28 It was like, you know, we were doing the B-abs contest with the guys, too.

Speaker 17 We have narrowed it down to four contestants in the male beauty contest. Would you like to take off your shirt for us, guys? Please, just go ahead and take them off.
Rip them right off.

Speaker 3 But still, it was young women, mostly bikini clad and intoxicated, who are at the very center of spring break.

Speaker 3 And parading them around, whether it be in hot bun contests or concert footage or on the pool deck, was a huge implicit part of the draw.

Speaker 12 It's before we had access to, and I think this is important, like images and photos of other people because we didn't have the internet.

Speaker 3 Satchi cool again.

Speaker 12 Like this is the era of people jerking off to the Sears catalog. So to see cleavage, to see a woman in her bathing suit was like really exciting and lechrous and weird.

Speaker 33 What made you enter the contest?

Speaker 35 I have no idea. But you look good.

Speaker 10 Does she look great?

Speaker 12 I mean, we were rubbernecking.

Speaker 3 In the 1960s, Where the Boys Are had cemented Fort Lauderdale's status as the singular spring break destination, the place to find girls running wild.

Speaker 3 Now, MTV had done the same for Daytona Beach and a new generation.

Speaker 5 We became a 24-hour commercial for spring break in Daytona.

Speaker 28 We ran that town while we were there. And we got to do whatever we wanted to do.

Speaker 3 But within only a couple of years, the same problems that had plagued Fort Lauderdale began to plague Daytona.

Speaker 25 A car spins out after a high-speed chase on a crowded beach. Police say the driver was drunk.
As was the spring breaker killed yesterday after he fell four stories off a motel balcony.

Speaker 3 As attendance grew to nearly half a million, some residents questioned Spring Break's benefits. But others didn't want to kick out the golden goose like Fort Lauderdale had.

Speaker 3 The public urination, the rowdy nights and packed roads were just the price to pay for all those paying spring breakers. You know, what brings the revenue?

Speaker 20 What keeps the taxes down for Daytona, the tourists?

Speaker 3 But is that premise even right? Are spring breakers really an economic boon to a city, as the theory goes?

Speaker 7 The hypothesis was the bigger the spring break location, the better.

Speaker 7 The bigger you are, the more that it benefits them.

Speaker 3 John Laurie has a PhD in economic development. And for his dissertation, he studied the economics of spring break.

Speaker 7 I didn't really do actually want to get the title down because my god that was such a long long name.

Speaker 7 Yeah, the title of the dissertation is Spring Break, the Economic, Social, Cultural, and Public Governance Impacts of College Students on Spring Break Host Locations.

Speaker 3 John analyzed as much data as he could, everything from a town's budget and tax code and revenue to hospital admissions and arrest rates.

Speaker 3 And he found that there is an economic benefit to hosting Spring break.

Speaker 7 There is

Speaker 7 at first.

Speaker 7 When you get tens of thousands of students coming in, sure, they spend money. That creates jobs and more money flows into the city.
So at first, it seems like a good deal.

Speaker 3 But John realized that to understand spring break, you can't just look at all the money flowing in. You have to look at where it's flowing to specifically.

Speaker 7 When you have tourists like college students, places that end up making all of the money are bars and everybody else takes the punishment.

Speaker 3 For the rest of the town, it's thousands of puking kids, snarled traffic, and overloaded hospitals.

Speaker 3 And as for the revenue the city earns, John found much of it got gobbled up by hiring extra law enforcement and paying them overtime.

Speaker 7 And it's not like they were controlling it, they were just kind of containing it.

Speaker 3 So a lot of money is now being spent just to maintain spring break, even as there are potential potential visitors who go to bed early and don't drink their dinners, who are staying away because of those very spring breakers.

Speaker 7 The reality is families spend way more money than college students do, and the family is not going to trash the room.

Speaker 3 So after crunching all the numbers, John was surprised to find that the residents who were fed up with spring break weren't just right that it was a hassle. It also just didn't really add up.

Speaker 7 People are just like, look, man, it's just whatever money I'm making is just not worth it.

Speaker 3 By the early 1990s, more and more residents and lawmakers in Daytona were coming to that conclusion.

Speaker 18 When things started to unravel, I was like, oh, shit.

Speaker 3 As fights became more common and multiple hotels were shuttered with reports of feces and vomit in the halls, Sally Frattini says the town started to demand more influence over MTV's spring break.

Speaker 18 Daytona Beach wanted to approve our talent and wanted to approve our scripts. And we were like, we're not going to let you do that.

Speaker 3 In 1994, Daytona took matters into their own hands. They passed laws cracking down on underage drinking, hotel occupancy, and open containers.

Speaker 3 They sent a message that spring break was over in Daytona. And that message was received.

Speaker 18 Daytona was like, we've had enough, so we moved on.

Speaker 21 Welcome back to Spring Break 94.

Speaker 22 San Diego, what up?

Speaker 3 MTV's spring break sensation had been created at Daytona. The municipality and the programming had gone hand in hand.

Speaker 3 But now it turned out that MTV

Speaker 3 did not

Speaker 3 need Daytona. It was the epicenter of spring break, and it picked up and just took spring break with it.
MTV started bopping from location to location, like San Diego and Lake Havasu, Arizona.

Speaker 3 And then in 1996, it landed in the next spring break mega site.

Speaker 16 Hi, I'm Victoria from the Spice Girls, and welcome to the Spring Break Grind coming to you from Panama City Beach, Florida.

Speaker 3 Panama City, a town on the Gulf Coast, picked up where Daytona Beach left off, becoming the biggest spring break destination yet.

Speaker 3 But with MTV still jumping from place to place, Cancun, South Padre Island, Texas, Miami, Panama City never got quite the national name recognition as Fort Lauderdale and Daytona did.

Speaker 3 It just got the kids. It eventually would host half a million of them every spring.

Speaker 3 Between Panama City and MTV spreading the festivities, Spring Break stayed at the center of the culture through the 90s and aughts.

Speaker 3 The kind of thing that was so well known, it would just show up in late night bits and SNL sketches on a random episode of Friends or a movie like the one starring the winners of the first season of American Idol.

Speaker 31 Look, spring break is this horrible mob scene, and all the guys have one thing on their mind.

Speaker 36 Well, I know. Why do you think I'm going?

Speaker 3 It seemed like the party might go on forever,

Speaker 3 but that's not what happened.

Speaker 25 Panama City Beach used to have its own version of March Madness, Spring Break. But a year later, beaches here look quaintly quiet.

Speaker 3 The exact same cycle that had played out in Fort Lauderdale and Daytona had happened again.

Speaker 3 Only this time it went further. In 2015, not only did Panama City beach crack down on Spring Break, MTV ended its Spring Break broadcast altogether.

Speaker 3 And this time, no one entity or city took up the mantle.

Speaker 3 When we come back, How Spring Break is Navigating Uncharted Waters.

Speaker 37 Honey punches of votes the forma perfecto depends on the account familia. Cono ju las crucientes and verada los niños les encanta.
As más delicios estos trosos de grandola, nuces y fruta.

Speaker 37 este todos vana dis frutar. Honey punches devotes para todos.
Todo albener para saber más.

Speaker 14 Hey, I'm Candace Lem.

Speaker 36 And I'm Kate Lindsay. And we're the hosts of ICYMI, Slate's podcast about internet culture.

Speaker 14 On a recent episode, we had to talk about a certain somebody's tweets, and that somebody happens to be my governor, Gavin Newsome.

Speaker 36 If you haven't seen them recently, they've kind of gone, let's say, off the rails.

Speaker 19 There was some Fox News host you just called a ding-dong.

Speaker 14 And as Slate's Luke Winky tells us, this isn't the first time the California governor tried to capitalize on the country's mood of the moment.

Speaker 19 I'm in a group chat with some men from California. Okay.

Speaker 19 A male journalist who used to cover California politics. And I just like, you made a rundown of all the Gavin Newsome stuff.

Speaker 19 And like, one of the first three things he said was like, our typical performative mail.

Speaker 36 So does that mean his shift to Trumpian tweets is actually working?

Speaker 14 Find out by listening to the whole episode on ICYMI and be sure to follow ICYMI now wherever you get your podcasts.

Speaker 3 In 2015, MTV stopped airing Spring Break after nearly 30 years. That same year, Panama City, like all of the cities before it, cracked down on Spring Break revelry.

Speaker 3 Just a decade earlier, Spring Break had been a cultural joggernaut. Now it was cut loose, undesirable to cable channels and municipalities alike.

Speaker 3 What had happened?

Speaker 3 First, there was the economics. Other cities saw the data from Fort Lauderdale, Daytona, and Panama City, and they did not want want to fall into the same trap.

Speaker 3 We're breaking up with you, and don't try to apologize and come crawling back. This is a PSA made by the city of Miami, leading directly with Springbreakers not to come.

Speaker 3 But there was a cultural component too. Springbreak has always had a debauched, dangerous, and seedy side.
There's an off-camera rape scene in where the boys are.

Speaker 3 But by the 2010s, that was less the hidden underbelly of the phenomenon than part of its very premise.

Speaker 3 You could see it being critiqued in a movie like 2012 Spring Breakers, about four girls who go beyond teen hijinks. Instead, end up in a world of very adult crime and violence.
Get on your knees.

Speaker 3 One side tonight.

Speaker 2 No, I'm scared.

Speaker 2 Don't kill me. Do you have it too much?

Speaker 3 You could also see it in what happened to the pornography company, Girls Gone Wild.

Speaker 22 It's the most blazing Girls Gone Wild spring break video yet, as our camera crews catch real college girls going wild at the beach.

Speaker 3 Girls Gone Wild had started in the late 1990s.

Speaker 3 From the beginning, it had coerced young, sometimes underage spring breakers into appearing in their videos, tapping into the idea, part of spring break since at least the 1960s, that this was where nice girls went sexually buck wild.

Speaker 12 I think Girls Gone Wild is kind of the natural progression of something like Spring Break.

Speaker 3 Saatchi Kool has reported extensively on Girls Gone Gone Wild and produced a documentary about the company in 2024.

Speaker 12 Spring Break is promising something. It's promising sex.
It's suggesting something in the programming and in the marketing. But Girls Gone Wild took it and said, oh, there's a suggestion of something?

Speaker 12 Word. I'm going to give it to you.

Speaker 3 The company had sold itself as a lifestyle brand, and celebrities had even rocked Girls Gone Wild merch. But by the 2010s, the extent of its exploitativeness was being exposed.

Speaker 24 A Cartersville woman says her life was ruined when she appeared on the cover of Girls Gone Wild She was a child.

Speaker 38 She says what happened when she was 14 years old on a supervised spring break trip in Florida still haunts her.

Speaker 3 The legal scrutiny and collapse of Girls Gone Wild happened alongside increased alarm about sexual violence at spring break overall.

Speaker 3 Panama City's crackdown had followed a sexual assault on the beach that took place in broad daylight.

Speaker 3 The irony was that even as the sexual danger of spring break break was being more openly discussed, it was only becoming easier to see as much sex as you wanted online.

Speaker 3 And this had consequences for MTV too.

Speaker 3 When MTV's spring break first started, its appeal was that it was unlike anything else on television, provocative, titillating, messy, and irresistible to audiences.

Speaker 12 MTV was the beginning of like FOMO, because that's what they were selling to you. When you watch like MTV programming, they're selling to you a party that you can't go to.

Speaker 12 It's a party you can't go to with people you'll never meet who are better looking than you, guaranteed.

Speaker 3 By the 2010s, all the things that MTV had once been able to exclusively provide with spring break, well, you could get it now so many other places.

Speaker 3 If you wanted sex, you could find it on the internet. If you wanted regular people being their wackiest, messiest selves on camera, you could turn on reality TV.

Speaker 3 And the network no longer had a direct line to young people who would soon be able to see a party just by looking at their phones.

Speaker 12 You can have anything you want, but because you can have anything you want, it numbs us, I think, a little bit to the impact. But that's why this stuff was so valuable in the 90s and the early aughts.

Speaker 3 Spring break is much less alluring, unique, and potent as a viewing spectacle than it used to be. It's not must-see TV anymore, and its place in the cultural conversation has diminished as a result.

Speaker 3 It's less in the air, particularly for people who

Speaker 3 have long since aged out of it. But I think it would be a mistake to assume spring break itself, the thing college kids actually do, is in the same boat as spring break, the thing we watched.

Speaker 3 And I know it's a mistake because that's kind of what I assumed before talking to a spring breaker.

Speaker 13 I do think there is definitely a pressure to live up to this expectation of spring break, although that definition of what spring break looks like has really changed.

Speaker 3 Kaylee Morris is 22 years old.

Speaker 13 And I'm a senior at Pitzer College.

Speaker 3 And have you been on spring break?

Speaker 13 I have been on spring break before. Where'd you go? I have been to Puerto Vallarta, Mexico, and I'm just about to go to Oahu in Hawaii.

Speaker 3 I reached out to Kaylee because I wanted to know what spring break was like now. And to be clear, I had a hunch.

Speaker 3 I thought it had changed, that it was not as centralized or compulsory or debauched, just way less of a thing. And Kaylee seemed to agree.

Speaker 13 Yeah, I think definitely like the MTV beach house concept. That's just the term that comes to mind.
I think it's a different thing.

Speaker 3 Kaylee was only 12 when MTV stopped airing Spring Break. Even so, it cast a long shadow.
One Kaylee grew up in.

Speaker 13 I feel like it was a little bit before my time, but I just hear that talked about as kind of this time when people would go crazy and hooked up and drank all day and all night. And it's messy.

Speaker 13 It seemed messy for sure.

Speaker 3 Did that seem appealing to you?

Speaker 13 Personally, no.

Speaker 3 There's one thing in particular about the old image of spring break that concerns Kaylee.

Speaker 13 It's this scary thing for women too. With so many inebriated people, I would just feel so anxious.

Speaker 3 Talking to Kaylee, this came up quite a bit.

Speaker 3 The objectification of women and sexual violence that lurked relatively unacknowledged in the background of spring break for years is front of mind for her. She thinks about it a lot.

Speaker 3 And she also thinks about what it must have been like to deal with when spring break was so big that it could attract half a million kids to one location.

Speaker 13 I am the person that always needs to like have my eyes on everyone in the friend group, like needs to make sure they're safe.

Speaker 3 So if there were that many people in a different place that we were not familiar with and everyone was like really drunk that would be really my nightmare honestly as Kaylee and I spoke this was a key difference that she drew out for me: that the spring break experience today feels smaller in scale and thus more manageable and safer because it is not defined by a single destination.

Speaker 13 There's so many more options nowadays. It's not just MTV telling you where to go.

Speaker 13 Now it is Instagram as well that is telling you, oh, this is a fun place for spring break that's cheap and you can go there with all your friends and here's an Airbnb.

Speaker 13 Like everything is kind of spoon-fed to you in a way.

Speaker 3 Where is everybody going to spring break this year? Let me know where you guys are going and maybe I'll just have to plan around that.

Speaker 30 Top 10 spring break destinations. 10, Miami, 9, Cancun, 8, Kiwa.

Speaker 3 Not only is Jamaica beautiful, but there is so much to do.

Speaker 13 So it's not just like random places, but there isn't just one that everyone's kind of flocking to.

Speaker 13 But I did find it very interesting this year that many separate friend groups that I know ended up just all choosing New Orleans, which the first person I heard tell me that they were going there, I said, wow, that's such a niche spring break choice.

Speaker 13 That's awesome. And then I heard like five other friend groups going there.
So then I was like, okay, maybe it's not niche.

Speaker 3 Like, how much spring break content do you end up seeing like as it's happening, like from your peers?

Speaker 13 I do see a decent amount, but it's more just like story posts of the pretty mountains and of the pretty beach.

Speaker 31 Hi guys, welcome to a little vacation vlog. I went to Punta Cana with my friends for spring break.
Not gonna lie, we spent most of our day at the beach tanning, drinking pina coladas.

Speaker 3 But it's not what I envision of mtv beach house so here kaylee and i were chatting agreeing jibing on all the ways spring break was altered

Speaker 3 and then i asked kaylee about what her last spring break experience was actually like will you tell me about puerto vallarta so puerto vallarta i went with seven friends some days we would like drink during the day.

Speaker 13 That that got to be very tiring.

Speaker 13 And then we would like spend the day on the beach get ready for the night go to the bar at the hotel pre-game for the night and then go to like one of the clubs basically every single night that we were there we went to the club there were like hundreds and hundreds like probably thousands of other students like around our age it was definitely crazy i don't know that sounds like spring break classic Yeah, like now that I retell the story, I'm like, um, I guess that's kind of what I did now that I'm thinking about it.

Speaker 3 So it's different, but not that different. And that's because Spring Break is entrenched and adaptive.
It's been passed down from Spring Breaker to Spring Breaker using whatever means are at hand.

Speaker 3 Word of mouth, analog media, digital media, social media. So certain things about it change even as others stay very much the same.

Speaker 3 And some balance of this, a little variation on a theme, will probably continue for as long as kids make going bonkers on the beach with friends look

Speaker 3 and sound like fun.

Speaker 3 This is Dakota Ring. I'm Willip Haskin.

Speaker 3 If you're a Slate Plus member, we have a bonus episode for you all about one of our colleagues' experiences on spring break as a contestant on MTV's Say What Karaoke.

Speaker 39 We had this whole plan that we knew the lyrics to the songs that we knew, but then producers like literally on the bus were like, okay, you're actually gonna do this song.

Speaker 3 If you wanna hear more, you can sign up for Slate Plus.

Speaker 3 As a member, you can also hear a great interview my colleague Sachi Kool, who you heard in this episode, did with my other Slate colleague, Anna Sale, on the Slate podcast, Death, Sex, and Money.

Speaker 3 They spoke more extensively and very insightfully about Girls Gone Wild.

Speaker 3 If you aren't already a member of Slate Plus, you can subscribe now on Apple Podcasts by clicking try free at the top of the Decodering show page or visit slate.com slash decoderplus to get access wherever you listen.

Speaker 3 This episode was written by me and Katie Shepard, who also produced it. It was edited by Evan Chung, Decodering Supervising Producer.
Our show is also produced by Max Friedman.

Speaker 3 Merritt Jacob is Senior Technical Director. We'd like to thank Bob Friedman, David Cohn, Derek Johnson, Ivy Simones, and Alan Cohen.

Speaker 3 If you have any cultural mysteries you want us to decode, please email us at decodering at slate.com. And you can also call us now on our new Decodering hotline.
That number is 347-460-7281.

Speaker 3 We'd love to hear any and all of your ideas for the show and any comments you have for us, like this message we got from listener Chuck Mushano about our last last episode.

Speaker 40 Just listened to your episode on Books That Change the World and you missed, I'm so sorry, you missed the most important one of all.

Speaker 40 It's not a book, it's a television series and it's called Connections. And it was the original series that connected things over time.

Speaker 41 The things around us, the man-made inventions we provide ourselves with, are like a vast network, each part of which is interdependent with all the others.

Speaker 41 The things we take for granted have multiplied way beyond the ability of any individual to understand in a lifetime.

Speaker 40 Thank you so much for what is just a delight to listen to every time a new episode dropped.

Speaker 3 Thank you, Chuck, and to all of the other listeners. There were a few of you who pointed this out.

Speaker 3 I would also be remiss if I did not give a shout out to our multiple Canadian listeners who wrote in about the same episode to note that beavers are, in fact, Canada's national animal.

Speaker 3 I really do regret the oversight. Thanks for listening, and we will see you in two weeks.

Speaker 34 If you're a custodial supervisor at a local high school, you know that cleanliness is key and that the best place to get cleaning supplies is from Granger.

Speaker 34 Granger helps you stay fully stocked on the products you trust, from paper towels and disinfectants to floor scrubbers.

Speaker 34 Plus, you can rely on Granger for easy reordering so you never run out of what you need. Call 1-800-GRANGER, clickgranger.com or just stop by.
Granger for the ones who get it done.