What if the key to solving the world’s biggest challenges lies in solving your own?

 

In this episode, we dive into how personal struggles can spark global

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Healing + Human Potential

How to Have a Purpose-Driven Business, More Freedom + Make a Difference | EP 65

December 03, 2024 1h 5m

What if the key to solving the world’s biggest challenges lies in solving your own?

 

In this episode, we dive into how personal struggles can spark global movements. I sit down with Miki and Radha Agrawal, twin entrepreneurs who have disrupted industries with groundbreaking ideas like Thinx period panties and Daybreaker, a sober morning dance movement. They share how turning inward to solve their own problems has helped them create businesses that inspire connection and belonging on a massive scale.

 

Whether you’re an aspiring entrepreneur, a community builder, or someone searching for a deeper connection, this conversation will challenge you to rethink the power of creativity, resilience, and purpose in your life. Miki and Radha’s story will leave you inspired to approach every challenge as an opportunity to spark meaningful change.

 

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Join our ICF-Accredited Coach Certification Program, the Institute for Coaching Mastery, designed to help you become a highly skilled + confident coach at the top of your game, in any niche.

 

Whether you’re Brand New wanting to shortcut the learning curve, or you’re Experienced looking to back higher fees with real value, we offer trauma-informed Trainings + Tools, Live Coaching, and a Customizable 6-figure + Beyond Signature Roadmap to take your income + impact to the next level.

 

If you want to create lasting change in your life and feel confident in helping others do the same, while having a thriving business…

 

Click this link to Learn More + Apply Today: https://www.alyssanobriga.com/applynow

 

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GUEST LINKS

 

Radha's Instagram: https://www.instagram.com/love.radha/

Miki's Instagram: https://www.instagram.com/mikiagrawal/

HIRO Technologies: https://www.kickstarter.com/projects/hirotechnologies/hiro-experience-plastic-eating-fungi-at-home

Website: https://www.daybreaker.com/

Website: https://hellotushy.com/

 

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Have you watched our previous episode with Natalie Ellis?

 

Watch on YouTube: https://youtu.be/Dn2diQ9-tWo

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Alyssa Nobriga International, LLC - Disclaimer

This podcast is presented solely for educational and entertainment purposes. It is not intended as a substitute for the advice of a physician, professional coach, psychotherapist, or any other qualified professional. We shall in no event be held liable to any party for any reason arising directly or indirectly for the use or interpretation of the information presented in this video. Copyright 2023, Alyssa Nobriga International, LLC - All rights reserved.

 

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Listen and Follow Along

Full Transcript

All of our ideas that we do, it really stems from there's a problem, let's solve it instead of complain about it. Our Indian father always said, create, don't complain.
You know, in a world of like so many complainers and sort of backseat drivers and trolls, talk, talk, talk, and no action. Yeah.
For us, it's like, okay, there's a problem, let's solve it. You guys just have such entrepreneurial mindsets to be going through your life, to be like, here's an opportunity to serve and change the conversation.
I just feel like we always like to solve problems that start with our problems in our own lives.

And then then we kind of extrapolate. Is it is it is it a problem for a lot of people? It's a three question like what sucks in my world? Does it suck for a lot of people? Can we be passionate about this for a really long time? One in three Americans have zero friends to confide in.
This number has tripled in the last 30 years. And turns out having poor social connections is as harmful to your physical health as being an alcoholic and twice as harmful as obesity or smoking 15 cigarettes per day.
So loneliness is really prevalent amongst entrepreneurs, amongst, I mean, one in three Americans in general. And I think we've become more lonely as we've continued to swipe.
Our guests today, Miki and Radha Agarwal, are celebrated for their ability to disrupt traditional markets with groundbreaking products. They've launched Thanks Period Panties together.
Miki really went on to launch Tushy, as well as Hero Technologies, which we talk about in the podcast. And then Radha built Daybreaker, which is a global morning dance movement.
And together they've built multiple companies that have generated tens of millions of dollars in revenue, but also given back to their communities. They truly embody a unique sense of creativity, resilience, and purpose in the world.
And I'm so excited for you to dive in. This is a fun one.
Oh my gosh. I just love you both so much.
What an honor to be able to do

your first podcast together here. You are badasses in business and motherhood individually.
And

together you're on a whole other level. Like, wow.
And I know that the company that you guys

started and sold thinks is more than a product. It's really a conversation about empowering women,

changing the conversation around menstruation and women's bodies. I just want to know the

Thank you. Thanks is more than a product.
It's really a conversation about empowering women, changing the conversation around menstruation and women's bodies. I just want to know the story about what inspired Thanks to start with.
Sure. So we were defending our three-legged race championship title, our family barbecue.
It's called Agri-Palooza. And it was a 10-year title that we were the reigning champions of.
It's like Egg Toss and Three-Legged Race are these two kind of like tentpole events at our annual kind of Agri-Palooza. Our last name is Agri-Palooza.
It was, you know, competitive, everything competitive. So we were tied to each other in a three-legged race.
And so then, of course, we like, you know, ready, set, go. And then we were running together tied to each other.
the middle of the race Radha started her period and then like started bleeding into my sock and then we started like sprinting through the finish line in first place obviously and then we sprint we kept going we kept going up the stairs to our family room bathroom so she can change out her bathing suit bottoms and wash them out and as she was washing out the blood from bathing suit bottoms is when we had the idea. Like, oh my God, it would be amazing.
So basically it was like, whoa, you know, like. It would be amazing to create a pair of underwear that never leak, that never stain, that supported you on every day of the month.
Like the three-legged race. Then we talked to our older sister, Yuri, who's a surgeon.
And she was like, we were like, all of your underwear are stained brown. Like, why? She's like, well, in the middle of an operation, you can't be like, yo, face while you're cut open.
Let me just go and change my tampon while you're, you know, you have to bleed through. If you're in the middle of a soccer game, you can't be like, ref, can you stop the game? I got to go change my tampon.
Yeah. On a recital.
Yeah. There's so many moments.
And so in that moment, actually, what was interesting about it was the blood came right off my bathing suit bottom. And I was like, oh, this is an interesting moment of material that the blood can actually come off.
But it's not breathable. Bathing suit bottoms, you can't wear them as underwear because your vagina can't breathe.
So you spent like four years really developing the technology. You guys just have such entrepreneurial mindsets to be going through your life to be like, here's an opportunity to serve and change the conversation.
Like, that's brilliant. We're both heavy bleeders, you know? And I just think that we've had always, and we continue to this day, every month it's like, it's my first time.
I'm like, oh shit, my period, you know? Yeah. And so I just feel like we always like to solve problems that start with our problems in our own lives.
And then we kind of extrapolate,

is it a problem for a lot of people?

And are we passionate about this topic?

Those are the three sort of starting points for any project that we start.

So is it supportive of yourself?

Is it able to support other people?

It's the three questions. What sucks in my world?

Does it suck for a lot of people?

Can we be passionate about this for a really long time?

Amazing. It looks like you just hit one thing after another.
What you do works because you make it work. And I also know there's the behind the scenes of really committing to something, to getting it off the ground.
What was a challenge that you guys navigated and grew stronger together because of? Obviously, we've had multiple businesses across the board from from our restaurants, you know, which are still open for almost 19 years, called Wild in New York City, to Building Super Sprouts, which is, you know, nutrition education for children, to, you know, Thinks, then Tushy, Daybreaker, and Hero, it's just, and of course, like all of... And Belong Center.
And Belong Center. Yeah, lots of different projects.
And all the projects. You know, it's always been like, I think for each other, like the biggest cheerleaders for each other.
It's like, oh, I love that idea. Like, oh my God, 100%, I'm going.
Like, it'll be the best thing ever, you know? And I think it's always like a boom spiral of like an upward spiral of energy of like, can-do-ness, because we have like each other's wind behind each other in that way. Yeah, I mean, I think also just when I think of having a friend that's always there for you to support you and to cheerlead your ideas.
And challenge you. And challenge you.
We definitely are two type A, you know, matriarchs. And so, you know, I think it's one of those things where we, you know, don't mince our words with each other.
So we're able to both be direct in our feedback and also be the ultimate cheerleaders for one another. You know, it's like her win is my win, and my win is her win.
And so there's no sort of like, oh, you know, you have more of a win than I. It's like sort of like no one can tell us apart, so it doesn't even matter.
It's just like, oh my god, Daybreaker changed my life. And I'm'm like at this point exactly people are like tushy i have a hundred of them i have you know i'm all my houses and i'm like yeah it's my sister but yeah i'm an investor yeah exactly we invest in each other's companies like so i'm a lead investor in hero technologies for example yeah yeah and i'm like the number one ticket purchaser a daybreaker her and erwin valencia yeah yeah love you erwin yeah'm coming after you.
I think all of our ideas that we do, it really stems from there's a problem, let's solve it, instead of complain about it. Our Indian father always said, create, don't complain.
You know, in a world of like so many complainers and sort of backseat drivers and trolls. Trolly and like talk, talk, talk and no action.
Yeah, for us it's like, okay, there's a problem, let's solve it and then let's have fun's solve it, and then let's have fun while doing it. Let's make it...
And I think for us, our biggest core value is creativity. You know, when I think of, you know, how we solve problems, not just sort of through spreadsheets or kind of a binary experience, like black and white.
It's always like, how can we add creativity? How can we add color? How can we add story to everything we do? And I think that's what's been so fun. And it never feels like work.
It always feels like play. Yeah.
You guys do feel like everything you do has to have an element of creativity, of disruption, of like really bringing something innovative, but also the play. Like I feel that in everything you do.
I'm also curious about, because you're female founders, has there anything been unique about being a female founder that you want to speak to that would be helpful for other female founders to hear? We've had it all, from like investors saying, I'll give you money, but I'm in love with you, to investors squeezing my cheeks, patting me on the head, to lawyers holding my back of the neck and being like, I'm going to make you mine your resolution. Or like, boys like, you know, boys, let's go outside and talk business.
I know. Me too.
Like, it's like, you know, a lot of just like, you know, boys club, like style. We've been around for 20 years.
I mean, we've been entrepreneurs for 20 years. And like, I would say that we were, you know, it's just in the last, what is it, 1988 that women were allowed to start their own business? Literally.
Like that's, I just read this online. In 1988 was the first time that women could open their own business and set up their own LLC.
And just a wild statistic to understand that just in the last 25 years, have we been able to actually fundraise, build a business, and be a Thomas female business. Right to vote is only 100 years.
I mean, it's crazy. So it's still, we're still on shaky ground.

And I think there's still,

we live in such a deeply, deeply

patriarchal condition system.

And even women, I mean,

the number one who voted for Trump,

I mean, like, you know, it's just like we,

it's like the idea of a woman leading

is just so weird and strange.

And there's this power struggle, less and less,

but there's still a power struggle

that you see in the world between, you know, you know like like are there enough seats at the table for everyone the answer is yes like we believe that there's enough seats for everyone at the table but a lot of people don't and so we've had to like you know to raise money people even after selling things like people like oh you got lucky you know so for tushy it it started over as though I've never raised a dollar in my life or never built anything in my life. It was really interesting.
The tier was different because after having two companies and a belt in Plus Daybreaker, between the two of us, it got easier. Exponential.
But you really paved the way. It was really intense.
No one was going to invest in an underwear company about periods. No one is going to invest in anything women's products.
This is back in 10, 12 years ago. Now there's more women starting businesses than men.
There's more women graduating college than men. So the tables and tides are turning.
But also there had been, like, you look at so many female founders who achieved success have had some level of takedown. You know, I'm so grateful that Radha hasn't.
You know, but, like, you know, so many of us have gone through that because of the power dynamics that women experience. And, like, I didn't expect to have an experience like that.
You know, I was pregnant as well. So it was sort of like, but then now, coming out on the other side of it, with the world changing, with things changing, as a result of the work that so many of us have done, it's really powerful to now have these stories to tell.
It's actually more interesting, creates more texture. It doesn't, you know, it's like, oh, everything's great.
It's just like, cool. You know, versus like, oh, like we suck the merit of life.
Like we, you know, the famous quote, it's like, I want to skid to death's door sideways, not in a well preserved body, loudly, thoroughly used up, loudly proclaiming, wow, what a life. You know, it's like just a used, like, you've experienced everything, the highs, the lows, everything in between.
It's like you really juiced life in every way and that's such a gift I feel like you both are a stand for living life fully and going for your dreams and paving new ways and you're not afraid to back down from something that somebody else hasn't done and so I just want to thank you for that as a woman as a friend like I just love and adore both of you and I youriance. I'm wondering, like, is there a moment where you realized you guys were different? Because you have so much aliveness and excitement for life, but you're also incredibly powerful and put action behind it.
I mean, I think someone said, it's like, you know, what is the ingredients to, you know, maybe our careers? And I think for me it's, we trade on our enthusiasm. I think so many people are just like too cool for school or trying to be professional.
I hate my job. Me too.
It's a posturing that happens. And I think that for us, it's like, we still feel that deep zest for life and enthusiasm and everything.
It's like, Oh my God, Alyssa. Wow.
Like your earrings are incredible. It's like every detail of life is just like a wow.
And I feel like that enthusiasm mixed with, to me, like creativity and purpose. You know, when you bring those two together, then magic happens, right? And I think it's like if you're just kind of focused on purpose and execution and all of that without the enthusiasm, then life can get pretty tedious or life can get pretty stressful after a while.
But if you stay and you really continue to find that enthusiasm, that joie de vivre, you know, that I think that both of us, I think, continue to inspire within each other, I think that's really, to me, the best ingredients of what makes us continue to be inspired in our lives. So I wrote a book called Disruptor, and the first book is really looking at the 13 major areas in your life, whether money, friendship, relationship, career, just all the areas in our life that people find, like, this is the way it is.
And it's like looking at the historical context of where these beliefs came to be and then really disrupting them one by one and finding agency in our own lives of how to how to do that. And the very first disruption, the very first common belief is you have to get serious as you grow up.
You know, it's like as you grow up, get serious, like sit down, be quiet. If you want to go to college and shut up and listen.
If you want to get a job, then shut up and listen. Like, your voice isn't a part of this equation.
Like, that is really, like, the way we've been taught so often to get in line, just, you know, do your work. But the disruption is, no, you can actually live in a childlike state of curiosity, playfulness, and awe, and still be a responsible adult at the same time.
You can have both have both like you can really have both. Imagine having a fulfilling career doing what you love, working from anywhere in the world, setting your own hours while making good money and a big impact.
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And there's importance for the creativity and following the aliveness, which is a better fuel, but without any of the focus and the head in service to the heart, then it can just be watery and doesn't have any structure. Right.
That's right. Exactly.
It needs structure. It needs form.
It needs, yeah, it needs operating. You guys embody both of that.
And I think some of the feminine ways that I see you do that is the aliveness and the creativity, but also the collaboration. You guys are great at collaborating.
For people that are either burnt out, because I know we all kind of go through learning about that, what would you say is some of the sweet spot or what would you help people come back to if you've discovered something yourself or you're still discovering kind of that sweet spot? There's this quote from a physicist that he says, it's not just do, do, do. It's not just B, B, B.
It's do, be, do, be, do, be, do. I love that.
I love that. That's great.
And I think you nailed it. I think it's really about embodiment.
I think it's about dancing your way through life. I think it's, to me, it's twofold.
It's one, it's get out of your head into our bodies, right? I think we're so cut off at the head and we forget that our bodies actually hold all the wisdom. So how can we actually move into a kind of a more integrated work, live, play environment and escape? But burnout to me happens because, yeah, I think sometimes you're just working with two pieces that they're missing.
One is without clear direction, right? And without kind of the support and community to help you stay kind of in the pocket, right? And that's what I was going to say, which was that part about, I think because we're twins, we're really good at asking for help. Excuse me, can you help me? Like, Radha, come help me.
And we're so used to being like, you know, let's go. Like, let's go, you know? And it's like, there's always a, like, team.
Like, we grew up, we were in the womb together, like from the womb to the tomb, like we have this saying. And it's like, we've always been in community, always asking for help.
A lot of people are too proud to ask for help, ask for support. Like, literally, like, when we're anywhere, it's like, excuse me, can you help me with my luggage up top? Can you carry the stroller down the stairs? Can you, can you, like, we have no problems asking for help.
And I think when you ask for help, it gives other people purpose. And when we do it in a way that's full of excitement, it actually enrolls people in ways that's authentic, because it is authentic.
I think that's the sweet spot. Yes, there's the awe, the curiosity, the playfulness.
There's the doing and being able to get shit done. But it requires a lot of support.
It requires a lot of help. And we have, across all of my companies, our companies, we've been able to attract the best people ever because of the enthusiasm, because of the excitement, the idea itself, but then also like the feeling of like the usefulness that they all feel because they are playing integral, important roles that we're like, wow, like you do this, I'm so inspired.
And then they're like, wow, you do this, I'm so inspired. So we have this mutual awe of each other that then creates this upward spiral of like, let's fucking go.
Yeah. And I think another thing to add to that is like integrating, like I think people burn out because because they're heads down working 100 hour weeks and there's no integration in their lives, meaning they haven't made time for community.
It's sort of like, OK, I'm going to focus on swiping to meet my romantic partner. I'm going to heads down work 100 hour work week.
So focus on work and my professional career. And then community and friendship will come when I have time or, you know, like if I have, you know, a moment here and there, right? And so, when you flip that, and you actually focus on community first, and you really prioritize your friends and your community, not only will they first introduce you to love interests and romantic partners, but they will also be there for you in all the moments of struggle in your work and in the work that we do.
So I get to sort of both celebrate my wins and my victories. Like when we sold things, we took 50 friends to Columbia on an all-expenses-paid vacation because they were there with and for us on the journey of building things.
And so most entrepreneurs maybe don't have even any friends to celebrate their wins with because they've been dog-eat-dogging or elbowing their way to get to the finish line. Or just working so hard that they just isolated themselves.
Right. And so it's so critical to actually flip the paradigm from career and romantic partnership and then friendship second to community first, romantic and career second, because the community will actually support both of those parts of your life.
This is flipping things upside down for me, which I love. And you guys are such beautiful examples with a track record of being like, this shit works.
And it's fun too. It's way more fun.
And it's like, you know, the kind of crazy rollercoaster of entrepreneurship like lends itself to having high highs, but really low lows too. And I'll say this, like when I went through my crazy low low with the whole, you know, take down all this stuff like that, that was experienced.
It was so powerful to see the community show up. Like Radha and like 20 friends came with like a boombox, circled me, you know, with music and danced around.
And during that time, for a year, I probably didn't have one day where I didn't have friends coming over bringing me food,

bringing music, bringing song, bringing love, bringing cheer, juice, whatever. And, you know,

we battled like, you know, the big bad wolf together, you know, and we got to, you know,

heal together and they got to witness healing happen. They got to witness like, you know,

like me on my knees and like asking for help and support and love. And they were like here for it.
And I think imagine going through that experience alone when you're literally going through this type of an experience where you're running out of money in your company, or you're going through a story that is really difficult. You're going through a challenge at work and you've given all of yourself to the project and you have no one to confide in or turn to.
And that's why, you know, like one in three Americans have zero friends to confide in. This number has tripled in the last 30 years and turns out having poor social connections is as harmful to your physical health as being an alcoholic and twice as harmful as obesity or smoking 15 cigarettes per day.
So it's like loneliness is really prevalent amongst entrepreneurs, amongst, I mean, one in three Americans in general. And I think we've become more lonely as we've continued to swipe post-pandemic.
There's so many experiences that we're, you know, the political polarization that we're facing, of course, during these elections. You know, we're in it's, we're in a really important time to come back to each other, to remember the importance of belonging and community.
And that's sort of why we've dedicated so much of our life to that effort. And I'm still sitting with that being in the womb together and learning to collaborate and then how that shows up with your team.
And what I'm hearing also just, I want to ground this for myself and for others, is it's easy for you to ask for support. And when you get the support, you celebrate.
And so people feel purposeful. They feel like they're valued.
Totally, 100%. And we're not perfect.
We have bad days too. And we PMS sometimes too.
And sometimes there's so much going on that we're like barking orders sometimes. And then, but, but like, but our team feels so loved, celebrated by us.
Like most, like, you know what I mean? Like it's, it's a beautifully textured relationship, but ultimately it is that cheerleading. It is that, it is that like the passion that keeps all of us so motivated.
Yeah. And, and I just want to highlight that, because I was reading, I think it was like,

The Happiness Advantage,

or just talking about what you essentially embody,

which is celebrating people, seeing people,

helping them feel like they belong,

they're part of a bigger mission,

and then they want to do their best.

They are going to show up,

you're enrolling them into that vision,

rather than micromanaging or barking orders.

And I think there's a fine line

between just being a cheerleader

and holding someone also to their highest

bias in the micromanaging or barking orders like you're telling me. And I think there's a fine line between just being a cheerleader and holding someone also to their highest and their best.
And I think actually people really value and feel more motivated when they have a manager or a team leader who's holding you accountable to sort of pushing you, hey, Alyssa, I know you could do better than that. I know you've got a deeper, more magical...
It's like, yeah, how creative can you go? Can you go all the way? Show me more. Go all the way.
Yeah, you know, and I think it's not just leading from like Paula Abdul on American Idol. People look at Simon Cowell, even if he's kind of an asshole, but they respect him because he often gives really specific pointed advice.
And everyone's like, he's right. That's helpful, and he's right.
And so I think that mixing the cheerleader with a really sort of like, tough love feedback. Tough love feedback.
Loving, you know? So that they want to show up with their best self and there's an excitement for that. You know, one of my friends, David Yaris, who's working for a company right now, he's like, it's the first time he feels excited to work for this company.
He's an ATO, owns an agency. And his client is this big functional medicine company.
And, and he just like, it's the first time I feel challenged. He's like, usually I can just coast my way through by just sort of like sharing presentations or whatever.
But like, they're pushing back. They're pushing me to do better.
They're pushing me, they're motivating me. And I'm like staying up till three o'clock in the morning for the first time in like 15 years and like working my ass off because I feel so challenged and excited.
I want to prove myself. And there's something exciting about a manager or a partner or a leader or a company or a coach who's going to hold you to that.
To step into what you That's right. A coach, of course.
Yeah. Exactly.
And I feel that way. Like, even, you know, as we're building our new company and with Tushy, like, our design teams, both teams, they know that, like, I don't mince my words when it comes to, like, creativity.
It's like, I think you can go further. Like, I want to create something that's iconic.
Is this iconic? It's not iconic. I love that.
You and it's like sort of like, you know, will other people copy us? If this is not copyable, then it's not iconic enough. Yeah.
And so they're like, okay, like. When you said that, I could feel myself being like, I'll just do it.
Instead of being like, I see you can do better, which is pulling that is calling them. Oh, I'll just do it.
Yeah. For me, I'm just putting, imagining myself in your shoes and I would be like, oh, it's not there.
I'll just do it. Vers me, I'm just imagining myself in your shoes and I would be like, oh, it's not there.

I'll just do it versus calling them forward.

Push your creative edge.

Let's keep going.

I like this, but more of that.

And a way to do it is like, okay,

put three Pinterest boards together,

the most iconic show you've ever seen

in these three different directions

and then come back to me.

And then it's like, then it crystallizes.

Then it's like, okay.

And then all of a sudden they surprise themselves

and produce something that they didn't think they could. I also love how specific and clear you were in that, in the directions.
I'm like, yeah, tell me what to do, Mickey. Yeah.
Yeah. They need enough direction to then go and be creative because you need a sandbox to play in.
Because if it's just like full on, there's like, where do you start? It's like, give me this sandbox and let me play and create as much as I can inside the sandbox. But everyone, including children, adults, like boundaries.
Boundaries are really important. Yeah.
And that's, and that's, and that's coaching. I've learned that.
That's leadership. Boundaries? Wow.
But when it comes to feedback, when it comes to, you know, like pushing the pushing people to think bigger and think further, you know, is requires that's the visionary piece that I think is required. But then but then giving them enough rope to go and like create the coolest knot and the coolest ribbons and whatever they want to create with the rope.
And to celebrate it when they do. Yeah.
And when they come back, you're like, that's it. Yeah.
And I think if you're going to be a leader, you have to love teaching. I really feel that.
It's like you as a coach, you as a leader, you love to teach. I love teaching.
Mickey loves teaching. I love teaching my master class on community building.
I love teaching the next generation of community builders how to do it, how to design experiences, how to build scalable communities, you know, all across the world. And when I think about just like the passion for teaching, that's in service of the other person.
I think so often in this life, in this world that we live in, it's like, what do I get out of it? Me, me, me. I, I, I.
And I just think that the more you can teach them, the more they'll actually not only call themselves forward, but they will also, they will become teachers themselves for the next generation. It's like, it really becomes a trickle down.
And also they'll get like a bit more like callous tens in that like right now everyone is so like, you know, like fragile, you know? And so it's sort of like, no, when you're giving them like feedback with love and say like, you've got this, I believe in you, like, come on, like you can do better, like that. It's like, it's a training ground for life.
It's not just like, you're doing great, fired, find someone else. It's like, actually, like, let's see what you've got.
But like, you got to dig deeper, you got to dig deeper. And I think like, so often, like, there's a fear of like, does it make me feel like a bad boss? Am I, like, being too, like, you know, overbearing? Am I, you know, like, being too critical? Am I intense? And I beat myself up a lot about, like, did I come off intense? Like, because sometimes we're moving so quickly of so many things, like, you know, then you're just like, shit.
But, like, but then they come back and they bring something, and you're just like, okay, like, you know, it's like a game of calibration when it comes to leadership you know there's so much calibration happens internally externally in relationship so like this is the leadership that you do and that you modify shows up in obviously business but also parenting and partnership and friendship it just and for me like when i'm when there's too many things on my to-do list and I'm moving too quickly, it ends up coming out intense, sparky when I like slow down, lower my tone of voice, really, really think. There's this video that my friend showed me about this guy who is, it's just a total funny comedy about this guy who wanted to become a politician.
And Nelson Mandela basically was like, you have to slow down your voice and make comments like this. And so it's like that level of like, when it's, oh my God, excitement, we can be our full effervescent, vivacious selves, but when it comes to tough feedback, it's for me, it's the learning of dropping in, slowing down, lowering my voice.
I like that distinction, because I think when we don't have any space and we're trying to be efficient, it actually isn't efficient because we're doing too quick, so slow it down. And they have to deal with their feelings being hurt.
Which takes way longer. And it ends up taking 10 times more time.
And then I spend time just like calibrating my own self, being like, oh, I was tweeting myself up. I was like, oh, is that too intense or whatever? Versus like, when it's exciting, yay.
When it's fat, it's fun. When it's feedback, slow.
I love this. Great framework.
That's what we're working on. Okay, great.
Obviously, you guys have done so many things. And since then, you've done so much besides things.
I'm curious, Radha, in terms of Daybreaker, you know, tell us a little bit about the creation story, what you're inspired by. I just want to share any well, I'll shift you share about Daybreaker, and then I'll share my love of Daybreaker.
Yeah, I love you. So, for me, Daybreaker really, our foundation is about belonging.
And belonging through the lens of joy, through the lens of the body. And, you know, I went to Burning Man, and the creation story is I went to Burning Man, and I, at that time, had only been comfortable dancing if I was drunk, or if I was, you know, whatever.
I just didn't fully know myself. And I remember going to, you know, deep playa, throwing my bike down, and just sober, getting into my body.
It was like 4 o'clock in the morning, and I just remember closing my eyes alone. I didn't know a single person at Burning Man, except for my RV, my sister, and three friends that I went with.
This was 12 years ago, before I saw a Daybreaker.

And I remember just being anonymous in a sea of just like strangers.

And so, just the safety of being able to just practice being in my body.

I remember closing my eyes and just finding myself for the first time,

finding my self-expression for the first time, and crying,

and just like this, like, coming home to my body

because we're so cut off, right? We're in our head,

we're not in our bodies, we need to medicate to be in our bodies.

and the first time and crying and just like this, like coming home to my body because we're so cut off, right? We're in our head. We're not in our bodies.
We need to medicate to be in our bodies. And so the idea was like in that moment, it was this aha of like, oh my gosh, like how is it that it only can we find ourselves in these far away festivals? How can we bring this type of return to self into the cities where we live? And so Daybreaker was really born from that kind of a social experiment, it's our project, where my co-founder, Matt Breimer and I, he and I, you know, got together and we just said, let's try to bring that experience of a sober dance party.
Oh, and then, actually, one thing I missed out was, as I was dancing, my eyes closed, crying, coming with my body, I then blinked my eyes open and the sun was rising. And you know what happens when the sun is rising, and you're just like seeing, and all of a sudden, the whole desert just lights up.
And I just remember being in the most incredible awe and realizing, oh my gosh, like, we just don't dance enough in the daytime. We're always dancing at night.
And so the idea was like, okay, let's replace the, you know, let's replace all the negatives of nightlife with the positives of daylife. So let's make the dance party book, let's call it Daybreaker, we'll break the day with energy and tension in life and do it in cities where we live.
So we started in New York, and then it grew very quickly to San Francisco and L.A. and London and Paris and Chicago.
And now we're in, you know in 45 cities around the world where it can be a million people. And just people, I think, are just tired of going to bed.
I think there's a wellness movement that happened and people realize they need sleep. Yeah, we want sleep.
We want to get... Sleep is such an important part of mental health.
And so let's still find a place to dance and connect with the light, with the circadian rhythms, drink green juice instead of alcohol and do it in, you know, where you can get to know yourself, come home to yourself rather than escape yourself, which so much of festival culture can be. Right.
And so that's incredible for anyone that has not gone to Daybreaker yet, highly recommend. It just reminds you of the magic of being human and alive.
It's the greatest, Like, you can't... Like, it's very difficult to go to any other party after going to Daybreaker because the vibration is so high.
Like, every time I leave, the frequency of my body, I'm vibrating at the highest level. It's truly next level.
Well, we're in our 11th season, and so it's wild. You know, when you think of a dance party, you know, they typically come and go.
And I think that the reason why the threat of this is here to stay is that, you know, we're only a million, you know, it's a lot, but we're only a million community members strong. There's seven billion, eight billion people on the planet.
And it's like if everyone just woke up and started their day with a dance party in costume with a friend or two or just outside in the sun with the vitamin D on your face, like think how different the world would be so i think we still have a lot of work to do in this space and just in terms of proliferating around the world and but just really excited and also say like one thing about daybreaker is that it's like you you rarely see a community of people like so behind something and just like oh my god the daybreaker it's like it's like a band that's like coming to town, you know? And it just, it creates such a space of like belonging. Like it's such a place where people can like feel like they can go and know how they're going to feel when they leave.
They're going to feel so good. And so it's like, why wouldn't you want, that's why it's been 11 years old.
That's why it keeps going because it's not like a, okay, this club is done because I've done enough cocaine or whatever. And I'm like, kind of like this place reminds me of like the down that I feel after, you know, versus like whenever I think about Daybreaker, I feel my body's frequency rise.
And so why wouldn't you want to go do that for yourself over and over again with people that you meet, fall in love with, build community with. It's just the greatest thing ever.
Fully expressed in the morning. Like, wow, what a way to start the day.
And you could go on your own or you can meet people there. It's such an inclusive community.
And I know that both of you are phenomenal at building businesses with purpose. And so with some of that, you talked about belonging.
Can you share a bit more about the purpose? Because you talk about like inclusion is not just what you put on your policy. It's really creating spaces where you make people feel like they belong.
I know that you are a stand for that.

Yeah, I mean, we also just launched our non-profit this year,

Belong Center, to end loneliness.

But I think really, you know, that's our biggest pandemic of our time,

is that we are a lonely population.

We, you know, the foundations of our society

are pushing us to be in our, you know, alone homes,

in our alone cities, in our alone offices, in our work-at-home alone spaces. And, you know, we are less and less sort of meeting in social spaces.
And so, to me, these third spaces like Daybreaker, you know, where you get to go and you get to just like dress up and meet people all ages. We've had Jane Goodall come to Daybreaker, you know, studying a new type of human or, you know, down to, you know, lots of pregnant women or little toddlers in their, you know, in their carriers.
And it's just, it's an intergenerational community. And I really believe that, you know, when we silo, the reason why people don't belong is I think we often silo, you know, people based on age groups, you're millennials, you're Gen Z's, you're, you know, Gen X, you're a boomer.
It's when you actually mix all the groups and the humans together, when you have, you know, all these generations learning and supporting and modeling and, and sort of teaching each other in that way, it just makes for just a much more cohesive, rich, community experience. You learn from each other.
That's how it was in the beginning. Like, we've been doing this, we're just going back to our roots.
Yes! It was, and just kind of like off that, when I think about the way we built Thinks versus the way we built Tushy, it's a very, very stark difference, where Thinks was like all young white women, you know, mostly. And while it was obviously a period product, so it was a certain way, but it did create a bit of a siloed experience and expression versus when, you know, Tushy was built, we made a very, very clear point to make it age-diverse, race-diverse, gender-diverse, like, just super, super diverse across all three race, gender, and age.
And the level of cohesiveness, the ideation, the camaraderie, the respect, it's just a different, much more beautiful thing. When things are homogenous, when things are one way homogenous, it's hard to feel a sense of belonging, because there's going to be competition, there's going to be jealousy.
Do I fit in? Threatening. Threatening, that's right.
If everyone's the same age, they look the same, they dress the same, then eventually you're going to be like, you know, someone's going to, oh, her eyelashes are longer than my eyes. Or she got a promotion I didn't, or she did whatever, versus like, there's a much more rich, cohesive, you bring this perspective, that perspective, there's, you know, a wisdom from the age, or there's like new wisdom for the youth.
And it's a learning from each other constantly. And, you know, like as we all the next future things, it's like there is something about diversity and inclusion.
There is actually, there's a reason it works. And it's not because it's like, check the box.
It actually works better. Makes for a more rich, a better creative, collaborative experience.
Yeah, and more belonging. Yeah, more belonging.
And I wrote a book called Belong, you know, and really, I just think that we know why belonging is so important, but we don't know how. How do we belong? Like, what are the best ways, you know, to belong? And to me, it's like the moments that are the happiest in our lives are weddings, you know, parties, like birthdays, like all these moments where we get to dance, we get to dress up, we get to celebrate life.
And so that sort of, you know, to me, Daybreaker is sort of that wedding birthday, you know, kind of gathering, we get to dress up and have fun with the sun and tuck you in by 10 p.m. Yeah, yeah, yeah.
That's so good. I love it.
I love it. And for people that want to learn more about the Belong Center, just to share.
Yeah. So Belong Center, you know, it's our it's a national nonprofit where we launched a program across all 50 states already.
And then just in the last year alone. And we're a brand new nonprofit.
But we've been, you know, I think press and media love us because, again, everyone talks about why ending loneliness is important. But no one is actually boots on the ground, building centers,

creating the programs, doing the work to actually end loneliness. And so we've launched programs including Belong Circles.
So it's a curriculum-based, facilitator-led Belong Circle, where it's a 75-minute circle where you meet once a month in whatever city or state that you're in. And in that 75-minute circle, you're getting to know one another.

You're meeting each other. You're working on different strategies on how to make friends, how to connect with one another.
You're bonding with each other. You're doing somatic practices.
And by the end of it, you walk out of a belong circle and you're like, I don't feel lonely. I feel more connected.
I feel more hopeful. I feel like I can actually go out and learn.
I know how to make new friends now. I know exactly what to do.
I'm going to throw my first dinner party. I'm going to create an event experience to go in and do that in my little community where I live.
And so I'm just really excited about this nonprofit because we get to teach people in so many ways.

Like, you know, there's not one silver bullet to ending loneliness.

There's so many ways that we need to approach this topic.

But we have the Circles program.

We have a block party challenge that we're launching next year. We're inviting America to revitalize a block party.

I love the block party.

Yes.

A block party in your neighborhood with a sprinkler. Get to know your neighbors.
get to know your neighbors. So we're building a whole block party challenge next year.
We have a belong bench, these yellow circular benches, where you see just benches that are straight and you're linearly sitting. I sponsored one in Austin.
Mickey's a sponsor for one of these benches. But imagine when you sit on a bench at a park, you're just sitting straight, looking forward, not looking at each other.
So we built these yellow benches that are circular, so you're sort of forced to sit in a circle and see each other, look each other in the eye. And so we're putting these benches all over America right now.
And then the last thing we're doing, just in our first year kind of temple projects, is a study with UC Berkeley and the Greater Good Science Center on the science of collective dance, collective awe, so that doctors can begin prescribing social dance experiences that are sober to their patients as an antidote for loneliness, depression, isolation, and anxiety. And, you know, I don't know if you know this, but like 75% of depression cases are from, you can guess, loneliness, right? But, you know, we medicate depression and anxiety, but really the way to actually support it or solve it is solving loneliness.
Yeah. I mean, it's a core human need to belong.
And after the pandemic, there's even more need for what you're doing. That's right.
And you have to belong to yourself first. And so I have this whole compass of belonging, which is sort of a directional map that you can sort of do for yourself.
So whenever you're feeling lonely, you can just sort of ground in and you can say, okay, Alyssa, you know, in this moment I'm feeling out of belonging, let me just get into my compass. The north is the spiritual realm, the south is the planetary realm, the west is your lineage where you came from, and the east is your service.
And as soon as you actually sit in those maps and you're like another realm which is sort of greater than you, and you feel that relaxed, actually your brain begins to relax, and you're like, ah, there's something greater than me. And then you recognize when you go down in the South and you realize, oh, I'm part of a node of the planet.
There isn't a word for separate in Indigenous cultures. There isn't a word for lonely and indigenous cultures because we are all one with the planet.
So as soon as you ground into this, the energetics of the planet, you don't feel lonely. And then when you look behind you and you realize, oh my gosh, I am the product of all this lineage, you know, behind you, your parents and your four grandparents, your eight great grandparents, your 16 great, great, you know, within 10 generations, it,064 people that it took to get to you.
And so you all of a sudden realize, like, you get to carry the legacy of thousands of people in just 10 generations. What a gift.
And you feel less alone, right? You feel less unmoored when you have that type of map that you get to go. And then finally, of course, service in the East, what faces forward.
It's like, as soon as you ground into, it's not about me, but how can I actually serve my community? And as you know, there's lots of research around this. When you serve your community, you feel so much happier, so much more, you know, purposeful.
And of course, less lonely. I love this map.
It feels so holistic and the belonging to yourself and then also giving back. This is, that's beautiful.
Like, I know and love you guys. And I keep diving more into each of you and opening more magical boxes that you carry and codes that you carry.
So thank you. And Mickey, I also know that you, with all the different companies, it seems like you're really attracted to the bathroom between Thanks Period panties with Tushy and the bidet and then Hero with the diapers.
I know that you're about disruption and really challenging cultural norms and really bold innovation. I know you stand for that.
But talk to us about Hero Technologies, what it is, what's some of the deeper mission behind it. Yeah.
I mean, when you look across the board between Thinks, Tushy, and Hero, they really are about my core mission, my core values, which is to elevate people on the planet. And ultimately, Thinks was meant to elevate, you know, women's, the shame around women's periods and through a solution, through our period-proof underwear, but then we've helped divert billions of tampons and plaids outside of landfills, which is huge.
They take hundreds of years to decompose. With Tushy, our modern bidet, you know, washes your butt clean after you poop.
You know, we've helped save over 10 million trees from getting flushed down the toilet. You know, we have, you know, 4 million really happy people who love our product.
And it's because it serves them. It makes you feel cleaner, but it also serves the planet.
There's this purpose, this self-purpose, but then there's this external purpose. And I think Hero, we've created the world's first mycodigestible diaper, which is...
that can be digested by fungi. So mycodigestible means digested by fungi.
So actually harnessing plastic-eating fungi to help solve the global plastic crisis. Brilliant.
Really exciting. It's insane.
It's going to change the world. The whole concept is when the baby poops into the diaper, the baby poop fertilizes the dormant fungi to grow, eat the diaper, and then when you throw it in the landfill, the goal is for it to eat plastics in landfills too.
So it has this double solution, it's like the mission behind what we're creating. But when I think about just the, yeah, the vein that sort of ties all of it through is this lens of elevating people on the planet.
I think with Hero, it's really about, you know, the agency that parents can feel for their babies and say like, we can, my baby's poop can literally help, you know, solve this plastic problem. Like it's now beyond me.
I have to take care of my next generation and the planet. It's no longer just me creating a bunch of waste and just not, you know, like worrying about it because I'm going to be dead.
But now you have a kid and now you're leaving. What are you leaving behind? What legacy are you leaving behind? So I think one of the reasons why we're approaching the diaper category first, beyond it being the number one household plastic waste item in the household, the number three waste item in a landfill, diapers are.
They take 400 years to decompose. A single baby goes through 6,000 diapers in their lifetime.
And the very first disposable diaper is still somewhere in a landfill today and so it's a there's crazy stats and so to be able to wake up people and say hey like we have been in collaboration with nature for billions of years and we've just lost touch when we built cities we made everything concrete and like that's why i'm so excited at the blank center and turning everything back to this harmony between people, you know, each other and the planet, self, each other and the planet. I really believe in that too, because, you know, we've lost touch with nature.
And because of that lost touch, we just think we can just trash it and then just, and then just say whatever. But because we now have our lineage forward-looking service, like really thinking

about what's coming next, especially as a new parent, I think that's the right people

to go after first because, you know, they're just going to care more.

P.S.

Miki just won.

Her team just won yesterday first place at a competition.

Yeah.

Most innovative companies of the year at the hygienics conference,

which is like 150 companies went up for it

and they came first.

Wow.

It's epic.

It is so innovative and brilliant.

And I mean, there's just a win, win, win.

You know, the parents want to make a difference.

It's for the earth,

like with the poop and the mushrooms

being the fertilizer,

like it just, it's brilliant.

It's genius.

And what's really, really exciting and promising

is that the industry that's been like

the non-woven space that makes

I don't know. being the fertilizer.
It's brilliant. It's genius.
And what's really, really exciting and promising is that the industry that's been like the non-woven space that makes the diapers, the pads, the adult diapers, all the products that are plastic and ending up in landfills, these materials companies, these fabrics companies, these fiber technology, the fibers companies who make the fibers to make these non-woven products are very interested in working with us. So they're not seeing us as a threat.
They're seeing us as a collaborator, as an ally, because they understand their end of life challenges that they're creating that, that, that, you know, that the world is noticing too, and it's making them feel like bad guys and they feel that they feel it too. And so for them to say, wow, like we can still continue to make the products that we're making and also have an end of life solution for it which is plastic eating fungi like we we mean we had the most number of people at our booth like it was like it was like a science fair project that felt so like we won the science fair it was like so cute but it was just also to be received by these like multi-generational, like incumbent textile people in the world of nonwovens.
It was like a huge nod of like the validation. Procter & Gamble, Kimberly Clark, they were all at their booth just like learning and trying to understand like, oh, you know, how can we collaborate? How can we partner on it? I think it's smart that you focused on diapers first, not only because it's the biggest issue, but also just to have focus and traction.
And then you can open it up to other plastics. Exactly.
To all get it. 100%.
But also, like, poop is the best fertilizer. It's mother's milk.
It's, like, pure. Yeah.
You know? Versus, like, right now we're using cow poop, pig poop. We're using all the poop of, like, all the other animals.
And yet baby poop, we're just wrapping in plastic and throwing the trash and harnessing this potent, pure mother's breast milk lead fertilizer. So now we can harness billions of pounds of these to help solve the global plastic crisis.
Why not? You just elevated because nobody wanted to use the cloth, right? So you just elevated what was... You disrupted another industry, as you guys do.
I mean, to me, what's really cool, it's a sanitation company disguised as a consumer product. It's a biotech company disguised.
Yes. And environmentally completely so helpful for the long-term of our health of our environment.
Yeah. Yeah.
Yeah. So building businesses, I know, like just like having a baby, it transforms you.
Building companies transforms you. How has growing all these incredible communities and projects and companies transformed you as a human? Because every time I'm hearing the iteration of some of the learnings on the outside, but internally, what are some of the things that you're like, just changed by different now? I mean, I think becoming moms was the biggest change ever for us to like slow down, what matters, think about what we really care about, actually doubling down on community, doubling down on the planet, doubling down on what matters for ourselves, family time.
I think that's been such a huge gift for us as well. Yeah, and I think to of go into what's changed inside of me, you know, I actually feel like, you know, when you build a business, as a CEO, your job is to criticize, is to be critical, is to, like, look at what's wrong and not what's right, right? Your job is to point and look at all the little mistakes and not celebrate as much the magic and the juice.
So I think that for me, the biggest learning that I've had is to really let that critical side of, or my CEO, kind of like looking for what's wrong to make small improvements, let that stay at the office, so that when I come home, I can really be in just pure celebration of you know, of my family, of my children, of my friends, without that sort of, you know, trained critical eye that can often be judgmental or can often be self-critical in so many ways. And so, to me, that's been a big work in progress.
That's a great awareness. You know, of just like, you know, yeah, that we've been trained to be killer.
You know, we're trained to, we're trained to look at what's wrong.

And so we bring that to our relationship, to our love interest. Like we look at everything that's wrong with our partners rather than all the magic that that's going well with them, because that's how we've been, you know, obviously that's, that's how we've gotten to where we are.
And so I think it's really about training ourselves

to let that go at home so that we can just be

in pure support, love, and joy for our families and our relationships at home. I love that.
My word for 2024 is soft power. And, you know, I think for me, the most, I think for both of us, that is the greatest challenge, is that when we're in our soft, dewy, feminine selves, it feels so good and things flow, creativity flows, and it's not discounting the strong, powerful, structured, masculine side of ourselves, too.
We have feminine, masculine in all of us, but I'm really challenging myself to find a way, to find my breath, to be able to stay in my soft power, even at work, because I feel like there's this like, kind of like, when it comes to like, money, or, or like business, or having people rely on me, count on me, need me, there is a bit of a contract, like a tightening that happens to like want to perform and want to get it right and not mess up. But when I'm in my soft power and when I'm breathing and I'm gentle, I'm actually performing better.
I'm actually a better leader. I'm actually more creative.
I actually get shit done even more smoother. It's more lyrical versus like structured and tight.
And so for me, it's like the retuning myself to relax when it comes to like financial conversations, when it comes to the harder conversations that historically have made me tighten up and to just remember to like, okay, I can feel my, you know, myself getting activated, just breathe slower and take a second and you know there's even even my new friend is like you know shared with me it's like i can sense that you know it's it's your breath changes your breathing pattern changes when you're in different versions of you. And I wonder what you can do to keep your breath slow.
Obviously when you're excited, it's great. But it's like how do you maintain a slow breath because then that's when your soft power can be consistent is when you're just tuning into your breath.
Without losing the energy. The jet that but that's great like you know my my coach lauren she's just like keep all that it's just when you're in the triggered state all the negative is when you have to look at your look at that look at all the parts of yourselves which is really i mean i think that's the inner work that then shows a different more feminine way of leading so that it feels more in, instead of just looking at the patriarchy, what we've had as models, so that we really do tune into our intuition, have the downloads, know that the efficient conversations aren't really that efficient because of the repair and all of that.
Right. The efficient by speeding is not efficient.
No. Yeah.
Actually, slow is fast. If you want to go faster, slow down.
Yeah, exactly. We just got off a 40-city tour, you know, to get out the vote.
And it was just like every day we were in a new city, producing events for a thousand people in different cities, new markets we've never been to. And it was the most grueling three months of my career, I would really just say.
And we just ended it, obviously, on the election day. And when you're going so fast, and you're also sleepless, and you're also just like, you know, we talked about this yesterday, actually, just this idea of like, you just have to be okay with 80% being correct.
Yeah, exactly. And I think the best kind of leadership is just for you to really let go of the reins and to really regain your own sort of autonomy in your own life is to not expect 100% of exactly your vision.
That if you get to 80% of your vision, that's great. We're happy.
We're stoked because that gives us freedom. That gives us time to breathe ourselves.
We don't have to overextend. When we know when we do, we're stressed and more contracted.
So 80% is better than 100%. And they say, treat your business like your second child.
It's like your first child, you're like, is it breathing? You guys say, everybody's like, oh, sleep time. It says, you know, second child, you're like, just, you fall down, just rip.
Get up, get up, get up. Walk in a little bit more mature.
Yeah, yeah, you're just like, just, you're fine. You're fine, you know? And so it's like this level of like, relax.
You know a little bit more mature. Yeah, yeah.
You're just like, just so you're fine. You're fine.
And so it's like this level of like, relax. You know a little bit more.
Obviously, experience helps, but like, you're just, you're not tight. You're just relaxed.
And I also love that you're both introspective. You're doing the work.
You're working with coaches or therapists and really shifting on the inside so that it can externally pave a new way of leadership. Yeah, absolutely.
I mean, there's a book, Becoming Nobody, by Ram Dass, that I really love because I think, again, in a high octane, like, look at me, society, I need to be somebody. I need to leave a mark.
I need to, you know, I want to be the cover of this mag. I want to be, you know, it's like everybody is, like, in this, like, wanting to become somebody, and the somebody-ness makes your ego show up in different ways.
And just remembering that we're all gonna die, that we all came from the same place, the planet, in a mother's womb. I don't know.
That particular book has been just so impactful for me in this moment. From that place of just...
the exhale, the soft power that comes from like, not needing to be somebody, to be nobody, to be... to just be in service of.
And I think that's the key, is that being in service. When we're less focused on ourselves, we're more focused on how we can give, not what we can get.
That's right. 100%.
And then there's a softening, and actually feels way more abundant to come from that place anyway. It's like, oh, I didn't actually need all of that.
I just wanted to give. And in that giving that service, it feels rewarding and purposeful.
That's right. Yeah.
Okay. I know there's so much more I could dive into, but just in closing, I would love to hear Radha.
What is one thing that you admire most about Mickey and how has she embodied that in her entrepreneurial journey? I mean, she's the most creative person I know. And I know it's gonna just cry.
This morning she showed me a video of a campaign that she's working on for Hero, just launching the company. And she's like, it's a Kickstarter campaign that she was sharing with the world.
And I just's just like it's epic it's magic it's creative it's it's exciting and it's like everything that this woman touches is is filled with excitement and service and just one of oneness and um yeah and i'm just i i don't. There's nobody I admire more in the world than this.
Yeah. Yeah.
I was going to say the same thing. But, like, you're my biggest inspiration.
And that's it. Like, watching the Daybreaker tenure video was, like, the pride and, like, the joy and, like, the wow and the creativity and, like, the inspiration that I feel every time like watching everything she did for this 40 city tour was like the coolest like important beautiful servant leader work that was so fun and full of joy and like the amount of joy you've brought into the world is just next level and it's like yeah, yeah, thank God that we get to take baths together all the time.
Be twins, be besties, and really be real real with each other, and always rupture, repair, and come back to each other. Yeah, from the womb to the tomb is our motto as twins.
And yeah, it's really cool to be around someone that inspires me so much. And whenever I get off a call with her after she's sharing about a new idea, I have ten more ideas for Daybreaker.
Same. I have ten more ideas for Belong Center.
I have ten more ideas for my projects. So whenever we talk, it's so generative.
Yeah, it's so exciting. And I think that's honestly one of of the biggest like secrets of how we've been able to achieve, I think, is because of the like the level of enthusiasm I received from my sister.
Like, or, you know, it's like every time I create something, I'm like, I send it to her like, what do you think? And she gives me critical feedback or vice versa. I'm like, well, what do you, you know, and it's like, it's so, it's just generative.
And I think that's like, generative keeps you young. It keeps you vibrant, keeps you excited.
It's like, it feels honest. It feels authentic.
It feels real. And so I think because we keep each other honest, that authenticity just spreads out into what we're building, what we're creating.
And it only creates more like, like, oh, like, thank you for the authenticity that we can be more authentic and then we and then it just creates this beautiful ripple effect as well because you know because if she's acting like too cool for school i'm like being too cool for school we get to call each other out and just keep each other honest and that's like also the authenticity it's like that's the juice and i feel like that. You know, we hold that for each other.
And like a ground of respect no matter what. Yeah.
And I just love your love. And just by being around you, I get lit up and just fall more in love with you guys.
And you do that in the community. You do that in our community.
Your love just expands and includes everybody else in it. And I'm listening to you guys and thinking of like, how can I create that with my team? I want more of that with my team.
And so thank you for being an example. Thank you for being a model.
Thank you for being my friends. I love you deeply.
You inspire me. And thank you for being women, paving the way, making it easier for other female founders.
And I know people are going to want to stay connected. Where do they stay connected with what you guys are up to? They can find me at love.rod on Instagram or at Daybreaker, D-Y-B-R-K-R, and at Belong Center.
So these are three Instagram channels and then daybreaker.com to find us on the dance floor somewhere. Yes, go to Daybreaker.
It's the greatest website of all time. I'm not kidding.
It is. Yeah, and rodagrawal.com, which is all of my projects that I'm working on.
Beautiful. And then for me, I would go to hellotoshi.com to wash your butt.
You're welcome. God's work.
I can't poop anywhere else now. Don't go to toshi.com.
It's a very graphic anal porn site. Go to hellotoshi.com.
And then it's at Mickey Agrawal on Instagram and at Hero Technologies,

which is the newest project, H-I-R-O Technologies

and Mickey Agrawal.com for all my projects as well.

And we'll put it all in the show notes below.

I love you guys.

I love you, Alyssa.

Thank you.

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