Business Mogul Brad Lea

Speaker 1 My guest today, Brad Lee, is an entrepreneur, businessman. He owns a portfolio of companies.
He's extremely experienced at sales, life, and business.

Speaker 1 He's also a husband, author, and an extremely successful podcast. His podcast, Dropping Bombs, gets hundreds of thousands of downloads.
He's a speaker. He's a CEO.
He's a philanthropist.

Speaker 1 He's an investor. To me, he's a mentor.
I really admire his work and ethic. I definitely look up to him and I wanted to get this interview for the longest time.

Speaker 1 And this was so exciting because Brad invited me to go to his studios in Las Vegas, where they record dropping bombs to do this very special episode of Cat on the Lose.

Speaker 1 And our conversation was going so well. And there are so many topics we wanted to talk about.
We are going to do this in two parts. So, this is part one.

Speaker 1 And part two, we are going to delve deeper into the world of sex dating and relationships with bread coming soon so if you love this one stay tuned because bread is coming back for an extra episode are you an entrepreneur business owner or major expert in your field guess what your knowledge is worth money and you can monetize it.

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Speaker 2 Mr. Bradley, welcome to to Cat on the Loose.

Speaker 3 Thank you.

Speaker 2 It's such an honor. And I have to say, like, I'm so excited.
Number one, because I wanted to have you on my podcast for forever. So I'm really happy that I'm finally here.

Speaker 2 And I'm in Las Vegas in your Kickass studio. So it's like double, double, triple, triple honored.

Speaker 3 Well, thank you. Thank you for having me.
I really appreciate it.

Speaker 2 And now, just before we started recording, you mentioned to me that your podcast, Dropping Moms, is also organic and non-edited.

Speaker 3 Yes, I thought they all were.

Speaker 2 No, believe it or not, like I said, I think we are the only two people in the world that try to keep it 100%

Speaker 3 real.

Speaker 3 Well, you know me.

Speaker 2 Real is your middle name. So I have a million questions because I want to talk about your entrepreneur side, but I also want to talk about,

Speaker 2 you know, you put a lot of stuff on your social media about relationships, about guys, about everything. So let's try to cramp in as much information as we possibly can fast and furious.
Yes.

Speaker 2 I think you're born ready.

Speaker 2 So you mentioned, even on your website, and you always talk about it, that, you know, during your path to becoming this super successful entrepreneur, you made a lot of mistakes on the way.

Speaker 2 You were a high school dropout at 16, right? And now you're crazy successful. You own multiple businesses.
Looking back, is there like one major mistake that stands out that made you learn from it?

Speaker 3 That made me learn from it? I mean, I learned from all my mistakes. I think anyone who doesn't learn from their mistakes is wasting

Speaker 3 an opportunity. You know, you learn from your mistakes if you're smart.
So I've learned from them all. But

Speaker 3 one mistake that I wish I could have corrected was not reading books, not

Speaker 3 engaging in personal development sooner.

Speaker 3 You know, I mean,

Speaker 3 the reason we have what we have is because we do what we do, right?

Speaker 3 And the reason we do what we do is because we believe what we believe, whatever that is. And it doesn't even have to be true for us to believe it.

Speaker 3 So the only way to change our beliefs is to get new information. And I spent years thinking I knew everything, not asking questions, not seeking information.

Speaker 3 And I wish I could go back and change that because that would be crazy if I would have started earlier.

Speaker 2 So, why did you drop out? Like, you dropped out of high school at 16. Did you feel like I know I'm going to be rich? I know I'm going to be successful.

Speaker 2 Did you have that drive at a very early age, or why'd you do it?

Speaker 3 Well, I did it because I was kicked out of my house for not mowing the lawn. Oh, wow, really? Yeah, and my dad kind of booted me out of the house at 16.

Speaker 3 And then I had no parental supervision and no structure and no rules.

Speaker 3 And like any 16-year-old kid, you know, I was making great decisions like quitting school. So, yeah, I always thought I was going to be rich.
I thought I was going to be a movie star.

Speaker 3 You know, I had big dreams and aspirations. And I figured, you know, why stay in school?

Speaker 2 So, yeah, you always had confidence.

Speaker 3 In my future, yes.

Speaker 2 So, a lot of people out there, because I, and again, you know, I look up to you as a mentor. Like when I found you on social media many years ago, I was going through a really hard time in my life.

Speaker 2 I lost my husband. I lost my mom.
I lost all my assets. And I was trying to figure out what is my next move, right?

Speaker 2 And then I found your videos and I found you to be very, very inspirational because you're always pushing. You're always going.
You're always doing 10 million things.

Speaker 1 So I can be having like the worst day.

Speaker 2 And I look at your videos. I'm like, wow, this guy is up at 5 a.m.
and he has all this business and he has this. He can do it all.
And it inspires me. Like I can do it all too.

Speaker 2 But I know a a lot of people like that don't have our drive and i get this question all the time on the podcast and i'm not sure how to answer it so maybe you can answer it better for someone who is not as driven or someone who is not as self-confident as we are do you what would you say like is there a first step is it possible to change that type of personality 100

Speaker 3 100

Speaker 3 I would say the first step is to forgive yourself.

Speaker 3 Most people spend their whole life forgiving others, you know, and they don't ever like forgive themselves for all the lies and mistakes and stupid things they've done.

Speaker 3 So it just stores up in their subconscious mind and ultimately limits their self-worth.

Speaker 3 And if you want to increase your net worth, then you have to increase your self-worth because you're never ever going to outperform your own self-image. So at the end of the day, it is possible.

Speaker 3 I think step one is to forgive yourself, wipe the slate clean. Step two is to decide and commit to do what you say you're going to do.
And that gives a lot of people anxiety.

Speaker 3 But I tell those people, you don't have to agree, right? So why would you be nervous about doing what you say when you're the one that gets to decide what you commit to?

Speaker 3 But it's important to do what you say you're going to do. Make the decision to commit to do what you say you're going to do from this point forward.

Speaker 3 And number three would be rack up the wins, you know, start stacking wins. And a lot of people think wins have to be this huge accomplishment and it doesn't.

Speaker 3 Like, you know, I win every day I wake up alive. I win when I brush my teeth.
I win when I drink water. I win when I work out.
I win when I don't crash the car on the way to work.

Speaker 3 You know, I'm a winner all day, every day. And most people, they don't think like that.

Speaker 3 They think they're a loser because they're comparing themselves to what everybody else is doing rather than, you know, comparing themselves to themselves.

Speaker 3 So you would rack up the wins because confidence really comes from the memory of winning. Totally.
And so I win all day, every day. So when I walk into a room, I'm walking in with a winner's spirit.

Speaker 3 Yeah.

Speaker 3 You know, and I walk in with an energy that a lot of people can't seem to ultimately choose because the energy that you operate in, that vibrational frequency, which is what it is,

Speaker 3 is simply a choice. You choose to operate in whatever frequency you want.

Speaker 3 So a lot of people, they don't realize that they have that ability. So I choose what I call heavenly energy.
And that, you know, attracts more of the same. So all day long, I'm winning.

Speaker 3 All day long, I'm smiling. You know, things don't really bother me like, you know, maybe they should.
But

Speaker 3 I attribute it to heavenly energy.

Speaker 2 Yeah, I love when you do those videos on social media that you show your alarm going off at 5 a.m. I'm saying, I wake up crazy.
My alarm. Whatever, your clock.

Speaker 3 Your clock. I'm just showing the time.
I don't set an alarm.

Speaker 2 I don't either. Yeah, the clock.
But then sometimes you write exactly what you just said. You said, you know, I'm so lucky I'm I'm alive.
And I think so many people take that for granted.

Speaker 2 Just the fact that we're alive and healthy, that we can actually go after our goals, right?

Speaker 3 The majority take it for granted. I had a video go viral once.
I mean, it went real viral, probably one of the most viral videos I've ever had.

Speaker 3 And I was talking to a couple that was interviewing me, coincidentally, like this. And I, and, and, you know, they were asking all kinds of questions.
And I said, let me ask you a question.

Speaker 3 If I gave you a million dollars, would you be excited? And they're like, well, yeah.

Speaker 3 And I said, describe how you'd feel. And they're like, oh man, that would be amazing.
And, you know, nothing could ruin my day and yada, yada, yada.

Speaker 3 And I said, well, if I gave you a million dollars, but you couldn't wake up tomorrow, would you take it? They said, well, of course not. And I said, so

Speaker 3 you think waking up is worth more than a million dollars?

Speaker 3 And they're like, well, of course it is. Well, then how come you don't act the same every day you wake up?

Speaker 3 And they're like, whoa.

Speaker 3 And, you know, it went virals in multiple languages now because people don't realize how lucky you are to simply wake up.

Speaker 3 Like you don't need glitter shooting out of a rain of a unicorn's ass for it to be a killer day. Like it's a killer day because you woke up.
Regardless of what happens, it's a good day.

Speaker 3 The question is, is how good will it get?

Speaker 3 And a lot of people are going to wake up and take that for granted and, you know, start to remember their bills and their pressures and their and their earthly energy, you know, and, and that's what they're choosing.

Speaker 3 You know, they start to wake up with doubt and fear and anxiety and worry and greed and envy and depression and confusion and uncertainty. And really, that's just a choice.

Speaker 3 So I choose to wake up with gratitude. That immediately puts me in the heavenly energy.
And then I just, you know, make my habits align with what it is I want to do, which is stay in that energy.

Speaker 2 I love that because I'm exactly the the same.

Speaker 2 And I think that's, to me, the silver lining of my life after everything that happened to me, I think that's a big lesson when you learn people that you love, you remind yourself every single day, you know, that I'm alive, I'm healthy, I'm thriving.

Speaker 2 And I don't know if you believe in manifestation or like you said, energy, but I think the minute you wake up with this mindset, more doors open to you. I feel that difference in my life.

Speaker 2 People say that to me all the time. You have such great energy.
I want to do business with you. They want to be around around me.
Do you feel that as well in your life?

Speaker 2 Like from the very beginning when you weren't rich up until today, that your attitude and the way you look at life helped you get to where you are today?

Speaker 3 Yes. It's a perspective.
Yeah. And if people could just shift their perspective by a little bit, they see something completely different.

Speaker 3 And, you know, again, to me, it's simple. But it's a choice.
You choose happiness. You don't find it.
You choose it.

Speaker 3 And the easiest way I explain it is you wake up and you start to make choices throughout the day. You could sleep in, you can work out, you can eat like hell, you can eat good.

Speaker 3 You know, there's all these choices that you need to make. And if you just focus on choosing heavenly energy, that's the vibrational frequency that we operate in.

Speaker 3 And I start with gratitude, you know, and then when you think, well, what is heavenly energy?

Speaker 3 You know, kindness, generosity, excitement, enthusiasm, all of the ones you would think would be in heaven. Like just choose those.

Speaker 3 And anytime you start to feel depressed or start to feel anger and you start to feel these earthly energies, just allow that emotion or trigger to

Speaker 3 stop you and just ask yourself, do I want to operate in this energy?

Speaker 3 And if the answer is no, which obviously it is, now you're consciously aware, then let me choose a heavenly energy, which is kindness and all these other things.

Speaker 3 And ultimately, it attracts more of the same. So that's the key.
See, people don't realize when you choose to be in the earthly energy, whatever you choose is going to create more of it.

Speaker 3 So if you choose depression, you're going to find more things to be depressed about. Yes.

Speaker 2 If you choose, you know, anger and greed and envy and all the things that people operate in, that energy is just going to create more so you you can feel the same it's almost like a comfort zone you know there's that's why people sometimes are attracted to drama you know because they feel at home in drama they don't feel like they're they're comfortable unless there's something dramatic going on it's so true oh my god you did another video that i really liked there's so many that keep coming to my head It's, it was something, I don't know the exact words, you're going to help me, but it was something about, I think 95% of rich, successful men, they follow, always follow a certain path right they always there's certain things that rich successful people or men do every day for example they wake up super early most successful people in the world wake up earlier than everybody else right like go to the gym simple habits like that

Speaker 2 yeah do you remember that video No, I don't know.

Speaker 2 But okay, so do you

Speaker 2 have a few

Speaker 2 specific habits that you do every single day that maybe somebody out there listening, like, okay, I'm going to try out everything that you guys are saying that you think contribute to someone being successful?

Speaker 3 Well, yes, there's definitely habits that align with success.

Speaker 3 You know, getting up early isn't necessarily one of them. However, I recommend people do.
But what is early? You know, time's kind of an illusion.

Speaker 3 You know, if you go to bed at 4 a.m., you know, what's early? Sure. So, so

Speaker 3 I like to get up early only because

Speaker 3 I'm excited. And nine times out of 10, successful people get up early because, well, they're successful.
They're excited too. So it's like, you know, why you want to sleep? You got a life to live.

Speaker 3 Yeah.

Speaker 3 But at the end of the day, I mean, I'm sure there's successful people that don't necessarily get up early.

Speaker 3 But it just depends on how you define success. The habits that you wake up to are considered a morning routine.
And I think most most people,

Speaker 3 successful people, have

Speaker 3 routine in the morning. So my routine is number one, just to be grateful.
Like I immediately choose that energy and that gets me excited.

Speaker 3 It just shifts my perspective to where it doesn't matter what's going on in the day, whether it's a busy day or a hectic day, I'm excited because I get the day. So instantly,

Speaker 3 I'm grateful.

Speaker 3 Then I focus on four key areas only because i think what you focus on grows and what you ignore kind of dwindles so i focus on health because if you lose that you're screwed so i just go get my heart rate up

Speaker 3 i mean it's like you know doesn't matter where i am if i'm in a hotel and there's no gym there dude run in place you know do some air squats no excuses yeah but i just i just get my heart rate going for 30 to 45 minutes and then i hydrate because water is very important to your body's chemistry.

Speaker 3 Oh my God, yeah. The way your brain operates, how you feel, you know, you want to hydrate.
So I wake up, focus on health, then I focus on relationships only because I realize how valuable they are.

Speaker 3 And a lot of people don't. We should talk about that, but I focus on relationships and then I focus on my money.

Speaker 3 And then I focus on my mind.

Speaker 3 I want information.

Speaker 3 I need information. And so I read.

Speaker 3 And

Speaker 3 that's my morning routine.

Speaker 3 You know, obviously I brush my teeth and whatnot, but like the point being is I wake up and I'm focused on number one, gratitude, number two, health, number three, relationships, number four, money.

Speaker 3 And number five, my mind.

Speaker 2 And not necessarily in that order, but we're definitely going to talk about relationships because I have important questions about that. But before,

Speaker 2 so nowadays, you own several super successful businesses. You have a lot of people that work for you.

Speaker 2 When you meet someone, do you have that vibe or that initial feeling like that person is going to be a good employee or that person is going to be successful?

Speaker 2 That person has what it takes or it takes you a while. Do you immediately see that in people?

Speaker 3 Yeah, I mean, I'm a pretty good judge of character, but people can change.

Speaker 3 So your first impression doesn't always stay that way you know but yeah i can usually feel somebody's energy and it you know but i don't i try not to judge people um it in the beginning only because you know people are nervous people are you know different when you first meet them they're not they're not authentic so you have to realize that listen these guys are you know probably putting on some sort of act.

Speaker 3 So you can't really get a good feel until you get to know them a little bit. So, I try not to judge right off the bat.

Speaker 2 You give everybody a fair chance.

Speaker 3 I try to. I mean, some people are just, you know, they start out and they're just negative and they're bad energy.
I just avoid them.

Speaker 2 Yeah. What's a deal-breaker for you, like something you would not tolerate with someone working with you or for you?

Speaker 3 A lack of ethics. You know,

Speaker 3 I won't deal with any kind of criminal,

Speaker 3 shady,

Speaker 3 unethical behavior.

Speaker 2 I love that right in your front office, you have the 10 pillars of your company, and I didn't memorize them, but it's like, did you write that yourself?

Speaker 3 Yes, and there's 12.

Speaker 2 12.

Speaker 2 Can you tell us what they are very quickly? Because I think that's so fascinating and it's so important. And it's so much about you and your personality.

Speaker 3 Well, if you'll notice when you look next time, they're all number one.

Speaker 2 Yeah, I actually, I actually did a video of it to send it to a bunch of people because I thought that was like fantastic.

Speaker 3 Yeah, so they're all number one because they're all equally important. Yeah.

Speaker 3 You know,

Speaker 3 the first one on the list is ethics. You know, we're ethical.
Why? Because again, man, there has to be a win-win scenario or it's just short term. And you're not.

Speaker 3 you know, contributing when you're taking. You know, I'm almost even against competition.
I mean, I like like a healthy competition.

Speaker 3 It's fun, but like when it boils down to it, I would rather collaborate than compete. Same.
I think that if you contribute,

Speaker 3 you're going to get rewarded more than if you take. And when you compete, you're kind of taking what someone else is trying to get.

Speaker 3 So you get it first and there's a competition and it's fun and I'm a little bit competitive, but I'd rather, I'd rather collaborate.

Speaker 3 But ethics is number one. You know, to me, that's, that's why it's number one, even though they're all number one.
Yeah, I love that. We're ethics.

Speaker 2 It's just so you guys understand we're talking about it's a list of core values, the non-negotiables, and you call it the dirty dozen. And there's 12 items, but you didn't number them one through 12.

Speaker 2 Every single one of them is number one, number one, number one, number one, number one, number one.

Speaker 3 Yeah, they're all equal. It's really cool.
Yeah. You know, and I don't necessarily, you know, study them every day.
I just, I just live by them naturally.

Speaker 2 But it's really cool. I love that.

Speaker 3 And you could go, you could go through each one and I could explain what they mean and why. Well, then we'd be pretty sure.

Speaker 2 Yeah, that's amazing.

Speaker 3 We love our customers. Why? Because our customers fuel everything.

Speaker 3 We solve problems. We don't cause them.

Speaker 3 People need solutions and you need to be solution-oriented.

Speaker 3 We work fast.

Speaker 3 We work as a team.

Speaker 3 So many people out there

Speaker 3 are not team-oriented.

Speaker 3 People People used to tell me there's no I in team. And I'd say, well, there is and win.

Speaker 3 So it depends on if you want to win, then you're going to need me.

Speaker 3 But ultimately, they're just core values that I think everybody should be, you know, focused on to operate so they don't have a fear of being fired or they know how to thrive.

Speaker 3 That's all you got to do is show somebody, you know, here's how you win. If you do these things, you're going to win here.

Speaker 2 You're a great salesperson.

Speaker 3 Yes. You are.

Speaker 2 I know, because I learned so much from you. I think I am too, but obviously I'm not at your level.
And I learned so much from you.

Speaker 2 Any specific characteristics, like what makes a fantastic salesperson?

Speaker 3 Empathy. Putting yourself in the other person's position, number one, I think empathy.

Speaker 3 The ability to ask really good questions.

Speaker 3 Because if you want to sell somebody something, number one, you have to just raise the value of your product or service above the value they put on their money.

Speaker 3 So in order to do that, I have to find out what you value and I have to ask questions.

Speaker 3 A lot of people think sales is about talking when it's really about listening, asking good questions and then listening.

Speaker 3 You know, so tell me a little bit about what the problem is, you know, and then how does that make you feel? You know, people buy emotions, you know, with emotions.

Speaker 3 They justify with logic, but they buy with their emotions. So you have to find out, you know, what's going on? How does that make them feel? What would that solution look like?

Speaker 3 What have you tried in the past? And then actively listen to the answer. But great salespeople aren't really salespeople.
I think when you become great, you stop selling and you just start helping.

Speaker 3 Because I don't sell anybody anything. I just help people.

Speaker 3 I help people with my products and services. I help people with my ideas and my solutions.
You know, I try to help people with my social media.

Speaker 3 And, you know, I literally focus on helping people, not selling them.

Speaker 3 So if you're a salesperson and you're listening to this, my advice would be elevate above trying to sell somebody something and just look to help people.

Speaker 3 And if your product or service won't help that person,

Speaker 3 you're not, you don't have ethics if you try to sell it anyway. Because that's me.
Like, if I find out, hey, this isn't going to help the person, I don't want your money.

Speaker 3 I don't want to sell it to you. I'm looking to help you solve a problem, period.

Speaker 3 So,

Speaker 3 true professional, high-level salespeople, they're not even salespeople. They're just help people.

Speaker 2 I totally agree. Do you think this is a talent we are born with? Do you think it's possible for someone to develop this talent and become a great salesperson?

Speaker 2 Like, if they're shy or they're not good at it at all, they don't know anything about selling, is it possible to transform that person into a great salesperson or either you're born with it or not?

Speaker 3 No, you can definitely learn it. I've taught a lot of people that were introverts and, you know, afraid and fearful to become some of the best salespeople around.

Speaker 2 Okay, amazing. So let's talk about relationships before we run out of time.

Speaker 3 Dude, that's why I thought I was coming on. Sex, dating, and relationships.
That's what I wanted to talk about.

Speaker 2 It started as sex, dating, and relationships and then as the show grew it became like lifestyle and and everything and people sent questions about all kinds of topics but yes you put some amazing videos about relationships there so first you are in your second marriage

Speaker 2 you're super happy you have beautiful kids is any lessons that you learned like from the first one to the second that you are making the second one so good and so successful

Speaker 3 yes

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Speaker 3 yes yes do you want to share well i mean i always learn from mistakes and experiences so

Speaker 3 obviously I've learned.

Speaker 3 I think it's important

Speaker 3 to communicate, you know,

Speaker 3 complete honesty,

Speaker 3 inclusion. Like a lot of people, they don't want to include their spouse.
You know, they come home, they don't really talk about the day and talk about the issues.

Speaker 3 You know, I think inclusion and communication is best. But, you know, honesty.

Speaker 3 You know, my first marriage

Speaker 3 was not necessarily the most ideal

Speaker 3 because of me,

Speaker 3 really.

Speaker 3 Wasn't always just her, but I mean, she had her issues. But at the end of the day, at the end of the day, I mean, she was just, we were just a mismatch.

Speaker 3 That's possible, you know, because when you meet somebody, you guys are on your best behavior and you, and you marry somebody

Speaker 3 that's, that you haven't even met yet. And then usually when you get married, pretty soon that's when you start meeting the actual person.

Speaker 3 So,

Speaker 3 you know, I learned to slow down a little bit. I wasn't even going to get married again.
But my wife was so cool, I just decided, whatever. Worst case scenario, I end up with another divorce.

Speaker 2 And you guys had three kids, right?

Speaker 3 We have

Speaker 3 three kids.

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Speaker 3 Priorities. Priorities.
Yeah, I mean, if you had to lose one, your business or your family, which one would it be? Well,

Speaker 2 I think that's an easy one, right?

Speaker 3 Well, for some people.

Speaker 2 Yeah, for some people.

Speaker 3 You know, I mean, sometimes if you have a multi-million dollar business, sometimes it's easier to replace a wife than it is a business.

Speaker 3 So it depends on who you are and what you value and things of that nature. But children, you know, totally different story.
You know, obviously I'm going to take my children over business.

Speaker 3 I'd rather be broke working at a 7-Eleven,

Speaker 3 but with my kids. So at the end of the day, I mean, I've made mistakes there too.
When I was first raising, because I have seven kids

Speaker 3 from four women. Oh, wow.
Yeah.

Speaker 2 Yeah. That's a lot of kids.

Speaker 3 Yeah.

Speaker 3 But, you know, you live and you learn. Yeah.
And, you know, I've had, I say, you know, three chances to get it right. So I'm a lot better of a dad now.

Speaker 3 The first kid, I basically didn't even get to raise because, you know, I was a dipshit. The second kid, same thing.

Speaker 3 You know, the next two with my wife, my first wife, you know, I got to raise, but, you know, I was a little bit of a jack off still, running around.

Speaker 3 staying out late, drinking. I mean, I used to do some things that were just unbelievable to me now.

Speaker 3 Like I would drink, go home, you know, need to hawk something to get more money so I can go drink some more and gamble some more. Oh, wow.

Speaker 3 You know, but to me, I was just having fun, you know, and hey, I got a TV at home I can go get a hundred bucks for and that'll keep me going. So I'd go home,

Speaker 3 walk in, grab the TV. My wife's like, what are you doing? And I'm like, you know, I'll be right back like an idiot, You know, and I always got it back.
I was always, I always provided.

Speaker 3 It wasn't like I was a total loser, but I had some bad habits. Let's put it that way.
And, you know, I don't blame her for being the way she was, but the way she was

Speaker 3 really what caused the main breakup. She wanted to be the boss.
Oh, yeah.

Speaker 2 That would not work with a guy, your personality, for sure.

Speaker 3 It shouldn't work with any guy.

Speaker 2 Believe it or not, some men loved when the woman is boss.

Speaker 3 Well, again, I mean,

Speaker 3 if women are smart, I assume you have a lot of women listening. Yes, a lot.
And a lot of women. Women are smart.

Speaker 3 They're going to allow their men to believe that they're the boss, even though they may not be.

Speaker 3 Yeah.

Speaker 3 So again, if you're a guy out there and you're not the boss, you know,

Speaker 3 people are always like, you know, there shouldn't be a boss. You know, there shouldn't be a boss per se, but there definitely should be a leader.
I totally agree.

Speaker 3 And the man is supposed to be the leader. So if you're allowing your woman to lead and make the money and do all that, well, then again, I mean, I don't think there's anything

Speaker 3 wrong with it if you're that way. But I would bet that your woman probably wishes that you were more of a man.

Speaker 2 I completely agree with you. And I talk to a lot of women like myself, right? I work, I make my own money.
I'm super independent after being married to a guy that made all the money for a long time.

Speaker 2 But I want to be in a relationship with a guy that takes care of me and my personal life, you know, makes more money than me, does all those things like you just said.

Speaker 2 And it's interesting because you did a video that I absolutely loved.

Speaker 2 And that's been a big complaint from women all over the world. And I'll tell you what the video was.
It's the most basic shit.

Speaker 2 You were like, guys, how do you you get a second date like plan the freaking date

Speaker 2 open the door like make a reservation don't ask her where do you want to go it's such basic things but so many men don't do the basic things yeah well to me it's called lead

Speaker 3 There you go.

Speaker 3 Why do you think so many men don't do that?

Speaker 3 Yes. They're just following.
They want a man to like, you know, and I'm not talking about just money either. I mean, people always think I think women should be at home in the kitchen.

Speaker 3 I don't believe that. I think they should be able to be.
There's a difference. Right.
If my wife said, hey, I want to go out and build an empire. I'd be like, let's go.
I'll help you.

Speaker 3 I don't need her to be at home and want her to be at home and make no money and feel like, you know, she's not contributing.

Speaker 3 But thankfully, mine wants to be there, which I like. Yeah.

Speaker 2 But it's her choice, right? So that's pretty cool. But I love that you said if she wanted to work, because in my case, I was married for 15 years and my husband was super successful.

Speaker 2 He didn't like me to work. So he cut me off more and more and more and more and more.

Speaker 2 But I think if it's the way that you're saying, like she's home raised, I mean, she's raising three kids. That's more work than a lot of business, a lot of entrepreneurs, by the way.

Speaker 2 Right. It's, it's really tough.
But I like that you said if she wants to go do something you would totally be supportive of it well i don't know about supportive

Speaker 3 but i mean i would help her you would that's more than supportive i know but like i don't want her to work either but yeah in her case she doesn't want to i don't want her working

Speaker 3 especially for somebody else

Speaker 3 so like if she wanted to go build a business yeah i would support that yeah

Speaker 3 if she wanted to go work at a job i don't really like that and i would not, I wouldn't tell her she can't, because again, she's a human being. She's got her own ability to choose.

Speaker 3 But I would dissuade her from it. I don't want her working for somebody else.
And I certainly don't want her working for another dude.

Speaker 2 That I respect. That I totally get.
But in your case, it works because she's happy being home, raising your kids, and you're running all these businesses.

Speaker 2 I just don't know why so many guys don't get that. And back to the first and second date, tell me your opinion.
I think this is a huge problem nowadays,

Speaker 2 mostly because of dating apps. Like there's so much quantity out there as opposed to quality.
You see a lot of 40-year-old men, 50-year-old men, 60-year-old men behaving like teenagers again.

Speaker 2 And a lot of successful men literally behaving like teenagers. They don't know how to behave like men.
They don't even know how to plan dates. Like you said, I mean, it's not rocket science, right?

Speaker 2 How to treat a woman. And women complain all all the time.

Speaker 2 It's the number one complaint from women anywhere in the world that grown-up men don't know how to treat women on dates, much less in a relationship. Why do you think that is?

Speaker 2 Is there a way to change that?

Speaker 3 Well, there's a way to do everything.

Speaker 2 Do you want to open a husband and dating school? That should be a good, that would be a good course for you to launch, Brad.

Speaker 3 Yeah, like the real man course yes yeah yes the problem is you know

Speaker 3 like usually

Speaker 3 again people can change so so I know people can change the question is do they want to you know right now if you talk about you know protection and providing because I think a man is supposed to protect and provide women and children period so like you're here to protect those people right there, women and children.

Speaker 3 So, so protect and provide. So at the end of the day, women are here, I think, to nurture and support, right? They're men and children.

Speaker 3 So again, together, which is where they should be, a partnership, a team, you know, you can, you can, you can thrive and you can win. Why?

Speaker 3 Because there's protection and there's support and there's nurture, you know, et cetera, et cetera. But I think a lot of the the guys that are that are like what you're talking about,

Speaker 3 number one, I think they're a younger generation,

Speaker 3 even older guys.

Speaker 2 You'd be shocked like guys in their 50s, their 60s, like successful guys behaving like 19 year olds. It's like it's a, it's, it's, I don't know.

Speaker 3 It's maybe it's chaos out there. Maybe it's because, again, you know, they don't respect women.
Yeah. You know, if you respect

Speaker 3 a woman, then you're, you're going to open her door and you're going to be happy to pay for her meal. I've seen people argue over who pays for the first date.
Well, whoever invited you out.

Speaker 2 Oh my God, no.

Speaker 3 Again, dude, listen. No.

Speaker 3 If you're a man and you're eating with a female, you pay for her. Pay.
Yes. I don't care if it's your mom.
I don't care if it's your sister and I don't care who it is.

Speaker 3 If they're females, they don't pay.

Speaker 3 Not around me anyway. No, I agree.

Speaker 2 Be a man, right? You don't have to take them to the most expensive restaurant in town if you cannot afford that, but pick something within your budget.

Speaker 3 Or don't go.

Speaker 2 Or don't go. Yeah, but if you're planning a date, like pick accordingly.
But I think the scrap of like splitting bills, split, oh, that's a huge no-no.

Speaker 3 You don't split bills. You don't split bills.

Speaker 2 And another video that I did, oh my God, I was laughing so much. I got to mention it about the gift.
I think it was around Valentine's Day. You were like, if she asks you,

Speaker 2 if you ask her, do you want anything? And she's like, no, it's okay.

Speaker 2 I don't need anything. And you were like, of course she does.
Of course she wants something.

Speaker 3 Get her the freaking gift. Yeah.
I mean, dude, this is common sense, isn't it?

Speaker 2 It should be, but this is why I'm asking you, why don't guys get that through their heads?

Speaker 3 I think they do. I mean, I do.
I know a bunch of people. You do.

Speaker 3 So I think it's a great thing. You're hanging around the wrong dude, Chat.

Speaker 2 No, but I'm saying me and my massive audience. Well, your massive audience

Speaker 3 needs to look elsewhere. See, that's another thing.
Like, sometimes it seems like women are so worried about, you know, all the men are this and all the men are that.

Speaker 3 Like, number one, you're speaking that into existence. And number two, why don't you go look in the mirror? Because if all you're attracting is a bunch of deadbeat loser dudes, maybe it's you.

Speaker 3 Huh? You think so?

Speaker 3 Hey, quite possibly. Yeah, it is.
Just like if all I can, if all I attract are gold diggers, you know, all the women are gold diggers. All the women ain't gold diggers, first of all.

Speaker 3 Second of all, I kind of, believe it or not, believe that a gold digger is a sign of intelligence.

Speaker 3 Like women, like the definition of gold digger is probably not a good thing, meaning they are strictly there to get your gold. Right, right.
You know, no, not, I don't mean like that.

Speaker 3 If they're straight up gold diggers by the definition, pass.

Speaker 3 But at the end of the day women who want men to be successful that is not a gold digger that is an intelligent oh yeah totally why if you have your choice would you pick a loser someone who can't provide someone who can't protect someone who can't give you the life that you deserve yeah so so again i mean if you have your choice why are you falling in love with someone who's against paying and providing and protecting.

Speaker 3 Just don't, don't choose those guys. Like, just keep looking.
Well, you know, my clock's ticking. I'm getting old.
Dude, that's limiting belief.

Speaker 3 There is always going to be someone for you if you're patient and you wait and you value yourself

Speaker 3 more.

Speaker 3 You're going to find someone who values you equally eventually. It might be a minute, but guess what?

Speaker 3 You know, you get what you tolerate.

Speaker 2 Totally. I love that you said that.

Speaker 2 And I really think now I just thought about that. You should definitely get all these videos that you do and where you are at in your personal life.

Speaker 2 And you should do like, you do all these coaching courses, right?

Speaker 2 You should think about doing one. I'm not kidding you for guys.

Speaker 3 A show on how to be a man?

Speaker 2 Yes, yes. Like a course on, not how to be a man.
Yeah, how to. treat women well, how to date properly, how to find the relationship that you need and deserve.

Speaker 2 Because believe it or not, a lot of guys out there need that guidance. I'm like, serious.

Speaker 3 Well, ask me some questions and let's test if I, if I'm worthy of doing it. Maybe my dad.

Speaker 2 We can set, oh, they are. Believe me.

Speaker 3 Ask me some questions.

Speaker 2 No, like I just said, you know, how

Speaker 2 I just gave you an example. You get a first date.

Speaker 3 Why doesn't she call me back and get a second date?

Speaker 2 You literally did a video about that the other day, like the basics, you know, you just said a bunch of shower. Yeah, like plan the freaking date.
Be a man. Pay the, you know, all these like steps.

Speaker 3 Yeah. Well, ultimately, I think at the end of the day, man, all you have to do is like be

Speaker 3 considerate. Yeah.
It's really just be considerate. Like, you know, I wonder where she wants to eat.
Don't, don't, you know, where do you want to eat? Anywhere you'd like to go. Like, just

Speaker 3 consider

Speaker 3 sharing an experience. Like, where do you, what do you want her to experience?

Speaker 3 You know, do you want her to experience Taco Bell? Do you think she's probably been to Taco Bell? You know,

Speaker 3 has she tried your favorite steak? Like, hey, we're going to go eat at a place. You're going to love this place.
Come with me. Boom, you're leading.
You're making some assumptions. Yeah.

Speaker 3 You're being considerate. I want to show her a fun time.
I want to treat her to a killer meal. Well, where's a killer meal? Well, I don't know.
Maybe ask her. Maybe you're new in town.

Speaker 3 You don't have any good restaurants. It's called Google.
Yes. Dipshit.

Speaker 3 Do your research do your research google you know best steak in the world yeah you know and near me you know hey we're gonna go try a killer steak well i'm vegan well i'm sure they got something they have a nice salad maybe you can have potatoes you like potatoes I'm getting a steak.

Speaker 3 Oh my God. I love that.

Speaker 2 Before we run out of time, oh my God, we could talk another hour about relationship questions, but I definitely think you should brainstorm this course because a lot of men out there would take it.

Speaker 2 No kidding. Or like a webinar, you know, something like that, like an event, like this really cool events that you plan.

Speaker 3 Maybe I will.

Speaker 2 I'm not kidding. I'll help you organize all my friends that are because you'll be shocked how many men need help.
Like, I'm not kidding you, no joke.

Speaker 2 But before we run out of time, I want to talk super quickly about Lightspeed. Lightspeed was the first company you founded right 25 years ago.

Speaker 2 It's your baby. It's doing insanely well.
We are literally at the Lightspeed headquarters. How is that going for you?

Speaker 2 Do you have any plans for the future? Are you excited about it? Can you tell us a little bit about it in the few minutes we have left? Well,

Speaker 3 ultimately, it's a training system. It's actually the only training system out there.
The rest of them are just hosting solutions. This one is actually designed to get you to learn what you put in it.

Speaker 3 So it's designed to actually train people and make the impact that you're looking to make. Most companies

Speaker 3 don't have training systems.

Speaker 3 They have exposure systems or programs. They're just exposing people to good information.
They're not necessarily training them. Training takes good content, repetition, practice, and accountability.

Speaker 3 So I created this technology when I realized I needed it. And it started to work so well for me that I started to show it to all the other experts and it worked well for them.

Speaker 3 And then next thing you know, I've got a software company. And

Speaker 3 I'm not a developer, so I don't know why I ended up with a software company, but it was just through common sense. You know, I went out on the road.
I quit my job to go start a training company.

Speaker 3 And when I went out on the road, I couldn't make the impact that I used to make. So what I did was said, man, what did I used to do?

Speaker 3 And so I realized, man, I used to give repetition, practice, accountability, and all these other things, where now I can't do it because I'm, you know, out on the road.

Speaker 3 I'm really just giving them information. And so I developed a web-based application to deliver, track, and measure content with interactivity to emulate what I was doing in real life.

Speaker 3 And so there's nothing out there still 25 years later like it. It is absolutely the best online learning management system

Speaker 3 that you can get.

Speaker 3 And what's crazy is it's priced at or below what normal ones are priced at. So to me, I think it,

Speaker 3 you know, took a little time to get going because I was ahead of my time. But now everybody understands that online learning is more scalable.
It's more effective.

Speaker 3 You know, it allows you to do a blended approach. And quite frankly, you know, people think that they don't,

Speaker 3 you know, like I say to this, I say people to this.

Speaker 3 You don't build businesses, you build people, and people build businesses.

Speaker 3 So a lot of these entrepreneurs out here with a company and they're trying to grow and scale, dude, listen, for 300 bucks, you can get a training system,

Speaker 3 right? And that training system will allow you to develop the people to build and grow the business. So everybody's trying to figure out how to scale their business.

Speaker 3 Well, I guarantee you, systems and processes are required, and Lightspeed's the best training system, which will give you the third element, which is people.

Speaker 2 Yeah. And I think a lot of people get frustrated because they use these platforms, like let's say Kajabi and all that stuff, right?

Speaker 3 And I like. You would only use Kajabi if you were looking for a hand Kajabi.

Speaker 3 I love it.

Speaker 2 But I always say it's a huge difference if you're renting real estate in this space in one of these platforms and you upload your course and you hope somebody's going to find it and sell it.

Speaker 2 And if you're using Lightspeed, it's an entire system. It's not just a platform.
And that's why some of your clients are some of the most successful people in the world.

Speaker 3 Yes. We have a lot of big name people.
But more importantly, we have a lot of no-name, little known people.

Speaker 3 Because to me, it's not very hard to help big-name people sell their courses.

Speaker 3 True, but like subject matter experts that are out there, they have intellectual property, they know how to do something really well, but they don't really have a big brand.

Speaker 3 That's that's who we can help too. Yeah, and I think that's more impressive.

Speaker 3 How do you take someone that nobody knows, but they're really good at something, package it, and put it out on the market, and show them how to make 50,000, 100,000 a month in recurring revenue, basically to give access to a plat to a platform, a training system and make the impact.

Speaker 3 It's usually

Speaker 3 miraculous to watch when you find someone with

Speaker 3 a very little name or little brand, but killer expertise.

Speaker 3 That excites me more than grabbing somebody big because that's easy.

Speaker 3 They have a big brand. It's not that difficult.
It's the small brands.

Speaker 3 It's the course creators that like, man, I've been wanting to teach people this thing that I found or I developed, but you know, I'm not really sure anyone will buy the course and I'm not really sure it'll work.

Speaker 3 Oh, it'll work, but you just got to do it with light speed.

Speaker 2 Yeah, believe me, I'm in line. saving up my money, organizing my courses to build my own light speed because I see the results and I see what's doing for people and I think it's fascinating.

Speaker 3 You're saving up your 300 bucks?

Speaker 2 I'm saving. No, you know, I want to build like a kick-ass.

Speaker 2 I want to create my content here in your multi-million dollar studios. I want to do it big time, time, you know, when I launch, but I'm getting there.
I'm getting there.

Speaker 3 Mr.

Speaker 2 Yeah, of course, I will.

Speaker 3 Teach people sex, dating, and relationships. Are we ever going to get to sex?

Speaker 2 We're going to have to do part two.

Speaker 3 Why?

Speaker 2 It will be a huge honor because my episodes are short and sweet. But if you...
If you, I'm sure I'm going to get 10 million questions for you, but I will always invite you back. It's such an honor.

Speaker 2 I am so excited to be here. Thank you so much for having me.
You're super inspiring. You're a hell of a mentor.
You're fantastic. As a man, I have to say, I really admire you.

Speaker 2 And please, let's talk about planning a husband, boyfriend course, because men need your help.

Speaker 3 I will. I will do that.

Speaker 2 I'm serious. Yeah.
Thank you so much, Brad. It was such an honor.
Thanks, guys. Be safe and we'll be back

Speaker 2 very soon.

Speaker 3 Bye-bye.

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