Unveiling Sharkgevity Secrets with Daymond John

48m
Daymond John is a legendary entrepreneur, investor, and television personality best known as the "People’s Shark" on ABC’s Shark Tank. Rising from humble beginnings in Queens, New York, Daymond is the founder of the iconic apparel brand FUBU and has become a blueprint for business success, mentorship, and resilience. Facing and overcoming challenges including a lack of formal education, dyslexia, and even cancer, he now advocates for health, entrepreneurship, and personal development, sharing his hard-earned lessons with the world. His commitment to empowering others, authentic storytelling, and willingness to pay his knowledge forward makes him one of the most respected and influential leaders in business today.

Key Takeaways:

Find Your "Because": Go beyond your “why” and dig into your deeper motivation—your “because”—to truly understand what drives you both personally and professionally.

Be Cautious with Scaling: Whether in business or life, don’t rush to scale or spread yourself too thin; take time to learn the lessons and build a solid foundation before growing.

Prioritize Health and Longevity: Daymond’s health journey, including fasting and biohacking, shows that investing in personal well-being isn’t just a trend—it’s a transformative, lifelong pursuit that can inspire those around you.

Sound Bytes:

"The more things you own, they own you. Not because I want boats… I could buy a boat—I don’t want a boat. It’s irritating." – Daymond John

"Mentors are only going to tell you three things: don’t scale too quick, don’t spread yourself too thin, and don’t take in money or partners too soon." – Daymond John

"The most powerful thing you can ever do in your life is walk away—you at least leave with your dignity." – Daymond John

Connect & Discover Daymond:

Website: https://daymondjohn.com/

Instagram: @thesharkdaymond

LinkedIn: @daymondjohn

Facebook: @TheSharkDaymond

YouTube: @TheSharkDaymond

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Transcript

Every story you love,

every invention that moves you,

every idea you wished was yours, all began as nothing.

Just a blank page with a blinking cursor,

asking a simple question,

what do you see?

Great ideas start on Mac.

Find out more on apple.com Mac.

Ladies and gentlemen, please join me in welcoming the man, the myth, the legend, my mentor,

the blueprint,

the people shark,

Mr.

Damon John.

Thank you, man.

Appreciate it.

It's not uncomfortable.

So let's serious on an intro, man.

My first question I ask all my guests this is, what's your because?

That thing that's deeper than your why?

Like, I'm sure your why is your family, your employees, but there's a reason they're your why.

I don't think I've been ever asked because.

What's your because?

So I guess my why, like you said will be family but what

that's a good question so I guess the because forces you to say well I'm doing this because right

ease in the things

that in

my economy law perspective right but in fasting

I you know I usually take me about a year six months to a year to ease into things so fasting

we'll get to this beautiful piece behind this so there was a conversation you posted on Instagram, I think, when you ate like a year-old turkey leg or something from the freezer.

Two.

Two-year-old.

Two-year-old.

Two-year-old.

Why?

Why not?

Why not?

All right, let me break it down to everybody here.

Let's do like my wife who was like,

that's a leftover.

Walk away the most powerful thing you can ever do in your life.

And you at least leave with your dignity.

You feel comfortable about the situation.

And you go, it's not here because I've decided that it's not here.

I left everything everything on the field with them.

I'm cool.

There it is.

There it is.

This is Mick Unplugged.

Let us uncover the because.

That thing that drives you, that thing that fuels you.

I'm ready if you are.

Let's go.

Ladies and gentlemen, welcome back to what I'm going to say is the most personal, the most guided episode of Mick Unplugged in the history of Mick Unplugged.

In the history.

In the history of Mick Unplugged.

Growing up, most people wanted to be like Mike.

I wanted to be like today's guest.

The way he moved, the way he built, the way he made us realize that it's not how you start, it's how you finish.

Ladies and gentlemen, please join me in welcoming the man, the myth, the legend, my mentor.

The blueprint.

That sounds comfortable.

The people shark, Mr.

Damon John.

Thank you, man.

Appreciate it.

It's not uncomfortable.

So let's serious on an intro, man.

Because that's what you mean to me.

I appreciate it.

We don't start lying.

We don't have time for lies.

But

truly,

when I was 16

was when I found

70,

47.

Okay, so you have

nine years on you.

Six?

Yeah.

Yeah.

Nine years on you.

Okay.

Yeah.

I'm sitting and I see this magazine and I see you and you're not an actor, you're not an athlete, you're not an entertainer.

And I realized at that moment that I could build businesses.

At 16, I wanted to be an attorney and I thought that's what I was going to be in life was an attorney.

Right.

But when I saw you, I realized, okay, it's about owning and building business.

It's about creating wealth.

And then I got to meet you many years later and see all the great things that you're doing.

And so my first question I asked all my guests this is, what's your because?

That thing that's deeper than your why?

Like, I'm sure your why is your family, your employees, but there's a reason they're your why.

I don't think I've been able to ask because.

What's your because?

so i guess my why like you said will be family but what

that's a good question so i guess the because forces you to say well i'm doing this because right

right

i've never heard that before i appreciate that you asked all your guess that absolutely uh my because is because i should

And now that because question makes you go deeper, right?

Yeah.

I should

because I've been given this opportunity by God.

I should because I've overcome so much.

I should because other people aren't doing it the right way that I or more people should be doing this.

And what is that, right?

Alertness of things, empowering other people.

I should because I'm setting the terms to the way I want to live.

Not

let me get a little bit, man, I would have been here for about an hour.

Not because I want more money, because the more things you own, they own you.

Not because I want boats.

I could buy a boat.

I don't want a boat.

It's irritating.

I don't want seven homes, I can Airbnb.

I don't want a staff of 200, 500, 1,000 because somebody's going to be treated unfairly because of their gender, their color, their creed, their lack of education, right?

Because somebody else is going to want to take their credit and they're going to push them down.

And these people are sometimes not going to be able to feel like they are rewarded for what they've done personally or they didn't get there because they didn't do this.

They're going to say it's the system.

So, I mean, I think those are the things, those because are really powerful things, you know?

I don't think I've ever been asked that before.

Thank you.

I love it, man.

I love it.

So you talked about you've overcome things and not to make it personal or even to talk about all those, but

as personal as you want.

I don't care.

I don't care.

No, but it's what I've always appreciated about you from afar before I really got to even know you was

life is never easy.

And I mean, as business owners, as business leaders, we start the year off with an amazing plan.

But by the third week week of January, that plan is usually going out the door.

100%.

And that's what life is like for you.

So, what are a couple of the things that you've overcome?

And then I'm going to talk about the Lexus story.

Let's start the Lexus story.

Overcome.

Well, you know,

what I have overcome, I want to make sure that I manage people's expectation.

What I have overcome is nothing comparison to those who may be living in the Middle East right now, or those who may be living here who

grew up with abusive parents or not enough food food on the table.

So what I've overcome is child's play comparison.

But I've overcome, you know, dodging the literal bullets and the figurative bullets in the community of

not having the internet and these things and only trying to only seeing things like drug dealers around me and saying, well,

that's success.

Because the people in Queens,

They got on the train in the morning.

They went to the city to work.

You didn't see them.

There wasn't no social media showing them.

They looked like just people in suits.

But they were doctors and lawyers.

They were feeding their family.

They went to the ideal toy factory where it used to be around our house.

They were blue-collar workers.

You didn't see them.

Right.

So I dodged that concept of fast life, easy money.

I dodged the concept once I started making money, what is you supposed to do with it?

Well, I'm supposed to buy houses, cars, do drugs, and, you know,

be like some of the people we see today on the news taking advantage of that power that they had because that power is addictive it's a drug um you know i've overcome the not having an educate a formal education being dyslexic

walking in the room and people are automatically doubting me or my perception that they already doubt me doesn't mean that they doubted me yeah my perception oh because i'm because i'm this

Every person can walk in the room and say, I'm this.

Wealthy people walk in the room and say, well, you think I got it easy.

But, you know, um i think you know i think all the trials and tribulations like we most most of us have done you know finding that healthy balance knowing your why and being very

honest with you about your your why

i dig it cancer

there we go you have on the shark jevity shirt one of the things that that you've got me doing is fasting look like you lost a couple of pounds more than a couple i have been and i was surprised at how easy it is but you told me mick you're gonna fail i'm surprised at how fast you no joking is no like you're supposed to go intermittent fasting intermittent fasting intermittent fasting we were sitting one night you were like all right i'm done eating for

how long did you you that one night you stopped eating for how long 40 hours because that's what you told me to do i didn't tell you to do it 40 hours said it was doing 40 hours that same thing you told me to do 40 hours what would your mama say somebody jump off the bridge you want to jump off the bridge what's wrong with you?

You're supposed to slow into it.

Yeah, but my mama didn't tell me to jump off the bridge, though.

You told me 40 hours is what you did.

And I said, all right, nobody do 40 hours right away because you're going to fail.

You're going to get mad at yourself.

You may not have the endurance.

I mean, he's a very special individual.

I'll get to him one day, maybe today.

He's a very special guy.

He's built a little, a little bit different, a little,

which is great.

But he just went, yeah.

Basically, what do you say?

You can only do two things.

Two things at a time.

yeah so every time i talk to him if he's like yeah i'm fast he'd be like thank you he'll walk off and he come back he come back

fasted already you just he's just off but that's that's a great quality you have again i i focus on two things at a time you said fast so i did and then you said oh by the way here's some supplements you can take that'll help you do it and then you gave me some blueprint like just drink black coffee i don't i don't drink coffee but or i i do but but but now I do drink black.

Yeah, it helps you to it.

All the little things.

So that version of you,

the and you go in.

I'm the absolute opposite of you.

I ease into things

that in

my economy law perspective, right?

But in fasting,

I, you know, I usually take me about a year, six months to a year to ease into things.

So fasting,

we'll get to this beautiful piece behind this.

Took me about two years because it's a bigger concept art.

Shark Jevity.

That took me many years.

I'm the kind of person that, you know, it's almost like when I go shopping or not shopping, when I'm out and I see something I like, I don't buy it.

I go home.

If I can't stop thinking about it, maybe I'll buy it.

And it has to go, I have to stop, I can't stop thinking about it for a while.

You seem to be able to just turn it on.

Now, once that point gets that I'm turned, it turns on, I'm on.

But I'm on only because I tried to rip that thing apart or think about it a hundred different.

Do I still like this?

Do I really like this?

What am I doing?

And once I'm on,

that's it.

No failure.

Straight.

Appreciate that.

And I think for me, it's because of what you've meant to me in my life that when you tell me something, I just like.

Yeah, I appreciate that.

But you're going to end up liking Guyana with Jim Jones.

like that.

If you tell me,

whatever you do, don't, don't follow this advice.

No, but but shark in Jevity, man, like it's one of the things that for the last three months, I've really been trying to dial into.

My wife won't let me do the,

what is it, the

methylene blue

because you told her it's gonna like stain everything.

So I was on board until you said that, and now I can't do it.

I don't want a a problem with the wife, man, because

that's the real boss.

What made you

go in on your health and all the things that you've transformed, not just for you, but the fact that you're sharing it with the world?

I think that it took me a long time.

So I had cancer, and I always tell the story of I started to think two things.

So winding it down, don't, you know, do I really want to fight all this stuff?

You know, I've got great kids, great wife.

You know, let me just

enjoy that time with them.

And if it's five years, 10 years,

you know, like most of us, man, I don't, you know, stick it in the sand.

I don't, you know, I'll try to fight it, but, you know, there's nothing I can do.

But if everybody could do something, why do all these people have cancer?

Right?

That's the, if it's not this cancer, it's going to be that cancer.

And then, um,

like anything, like whether I started, you know, remember, I always tell people when you start a business and your body is your business, you got to just do more than anything else.

You do your homework before anything.

As much time you can, your homework.

That doesn't cost you anything but time.

Time, you're a valuable thing, 100%.

But if it means anything to you, whatever you're going to do, then time is it.

Whether it's time to understand your faith a little better, to understand this woman or this man, understand this child, right?

So I started to look into it a little bit more.

And thank God, technology was just coming around.

I'm starting to look at more feeds on my

social.

I'm starting to see people with real resolutions.

We've always heard, wow,

roots and this and that can solve anything created, something can solve it.

But now

we didn't have this 20 years ago.

I'm seeing real people that have survived cancer.

Yeah.

Real people, like, and not one, not two,

40, 60.

These people don't know each other.

They're saying the same exact thing.

Wait a minute, there's something here.

Now, add that to.

I'm starting to see a bunch of other people say, this is killing you.

This is killing you.

This is killing you.

showing real things how die number five is killing you showing you things that we're realizing we're being tricked we're being and then me being the targets all the money i get it i get it i'm gonna put out something i'm gonna try to be healthy but i'm seeing all these people unhealthy are eating it twinkie

who am i to tell them what to eat yeah

All right, and by the way, government, let me make sure you you're good.

Right.

Let me sell more Twinkies.

Yeah.

If they want to eat healthy, don't buy a goddamn Plinky.

I don't want to use the Lord's name in vain, but when I say that, it was about people, you know, not taking care of themselves.

So anyway, I started going down and I started to do the little things to make these all the changes in my life.

And a lot of times when we do these things, we take a pill and makes us feel better immediately.

But I started to see a slow change.

And I just started feeling good about it.

Now,

I have a partner.

Let me tell you something about my wife.

She's the worst person in my life and the best.

So, all at the same time, I'll tell you why she's the best.

I was drinking a lot.

My wife never, and you know, a person like me, an A-type personality, don't challenge me.

Don't be like, yo, you better stop.

You just gave me.

She said,

You don't ever got to stop.

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You just got to look what you're doing yourself and how is that going to affect your little girl and your family.

That's up to you

and i and she i slowly stopped right and then i started saying

what are you doing because you've been talking to me about this but what are you doing and i started going down that path and she was open to here's what i'm doing do it at your speed if you want you know

they always have the right answers they always have the right answers they do they do have the right answers they do what it was it's just are you open to it yeah yeah what was it when we were with chris boss uh at evening with the shark You said he gave you some advice or he told you something.

I went up with Chris Voss, top negotiator, known for his FBI negotiations, hostage, very serious matters.

Chris, how do I negotiate with my wife?

Amen.

There's a difference between a terrorist and wife.

Terrorists are actually open to a negotiation.

My wife has used that against me since she brought that up.

She's like, so you know, there's no negotiation, whatever I say.

My wife, when she met Chris, she was like, he's finally got somebody in his life with some sense.

Absolutely.

Absolutely.

So speaking of someone in your life,

you wholeheartedly taught me the power of mentorship.

You know, we started with game changer meetings and then it just evolved into, hey, Damon, I need to pick your brain about this one thing.

But I know that mentorship has meant a lot to you

personally.

When did you realize that for you to get to where where you wanted to be, that you needed mentors in your life?

No, I realized that when I turned around and looked at where I was, it was because of mentors in my life, right?

The saying is you will only learn by two things, your mentors or your mistakes.

Mentors can be in a book.

Mentors, of course, could be our great, you know, underappreciated commodities in this country called the teacher.

You know, and I just reflect on all the times that I have learned my first mentor and all of my greatest and my mother.

But I just learned that that's what, you know, and mentors usually are only going to tell you probably about three things.

They're going to tell you

in business is going to be not to scale too quick, right?

Not to move too fast

in your life, not to scale too quick.

Learn the lesson, right?

First step, second, backward.

They're going to also tell you to

not to spread yourself too thin in business and in life.

Don't have a million friends, you know?

And then they're also going to say in business, same in life.

Don't take in money too soon.

Don't take in partners too soon.

I don't care if you're a kid.

I told my daughters this, and one of them did it the right way, and one is in between about to do it the right way.

I always tell kids,

do not get married

from your 20s to your 30s.

Now, some will get married younger, no problem.

I understand that.

The point is what I'm trying to say.

And it makes them second,

it makes them at least give it a good thought on if they're going to do it.

Why?

Because up until your 20s, you're somebody's daughter, you're somebody's son, right?

You're going to live to 100, hopefully.

So for 80 years, you want to be somebody's wife, mother,

you know, aunt, grandmother.

Just get to know you for 10 years.

Wow.

Now,

that being said, if you find somebody super quality, you've come up with them, no problem.

They'll wait.

And if that's the type of person that they would wait regardless, then fine, get married, right?

You know, no problem.

But I'm really trying, you know, and what do you want to do then?

Maybe travel the world, right?

I don't care if you want to go and be a party animal, go save the swimming pigs in the Bahamas.

But until you really know yourself, you're very comfortable with yourself.

Now, if you're the kind of person who doesn't want to be around a lot of other people, I get it, but you want that freedom.

to discover yourself because there's too many marriages that down the road somebody says well I was in a career like this because my parents told me to become a doctor.

I hate being a doctor, but I would just rate, you know what I'm saying?

You want to be a lawyer?

Ooh, growing up, you need to be a lawyer or a doctor.

I'm not sure if you would have been happy as a lawyer.

Maybe, maybe not.

And so

when I say that,

I don't even know how I got to that, but it was about mentors, taking in a partner or taking in people and committing to something so much that you don't get to know yourself.

Yeah.

I want to unpack something you just said, though.

So people scale too fast or they think they want to scale quicker than they actually need to.

So slow down.

Talk to the business owner, the business leader, even the individual in their life about what you mean by

don't scale too fast.

You know, well, everything is, everything has its own kind of,

okay, so if I'm talking to a person, don't scale too fast.

Well, if you have an opportunity to travel, you know, don't scale your, don't, don't change your life so fast.

Slowly change it, right?

You know, 20% of this exciting thing you want to do with this person, this place you want to go, make it 20%, and then it slowly moves 30, 40, right?

You know, don't

gone.

But in a business, for sure, in a business, you don't want to scale too quick.

Because, you know,

when I started food, I had eight stores I sold to in New York.

I could have sold to.

12.

I could have sold to 40 stores around the country.

But before really technology came around, they always said that you need to have a business, especially in your local business.

You should have all of your eggs within five miles of each other so you can easily, you know, utilize staff, travel, da, da, da.

Now, all of a sudden, you get this one store.

It's like somebody who wants a franchise.

Now, all of a sudden, they got two franchises in California, some of the different rules.

You're taking your eye off the ball.

The scalability of having eight stores and 12 stores,

you're not changing your life.

Right?

so you're doing eight stores and every one of the stores doing twenty thousand dollars a piece let's do an even number twenty five thousand dollars a piece all right you're doing two hundred thousand dollars out of the stores and let's say you're making a twenty percent margin on two hundred thousand dollars it's approximately forty thousand dollars okay going and adding another eight stores around the country not going to relate to more of a net than 40 because now you're spending a lot of time and energy it's eating up your yeah initial eight and it's expanding you a little bit, but what you're not doing, you're really not figuring it out instead of concentrating on that eight.

I can say that when I was dating,

I used to, I'm not a person who loves to date and, you know, like one-night stands and all that kind of wild stuff.

I mean, you know, when Foo Boo blew up and in between my first marriage and my second, yeah, I was single.

Mm-hmm.

When I realized when I was dating a good amount of people, just seeing them, you know, all over the place, I realized I wasn't getting any quality of time with anybody.

Now I was spending more time fielding calls and da da da da da da.

I didn't get any quality time with me.

When I started to just really say, you know what, I just want to,

I don't want my little girls to see me with other, a lot of other people.

I never want them to think that there's something more important than them, this and this and that.

Let me just chill.

Let me just even not talk to anybody.

Or let me just kind of concentrate on this small little, you know, group, one or two people, and then put your boys out.

I mean, the great woman, right?

Because

I wasn't spread all over the place.

Right?

It's not about when you bring people in your life and business and everything else.

It's not that the fact that

you want to change all of the, you start to change and you start to accept, I want to concentrate on this business just through this for my customer.

I want to concentrate on my relationship just through this.

You start to become that person that you hopefully want to be.

Absolutely.

Absolutely.

So I want to talk about one of the most brilliant pieces of advice you've ever given me.

So, last few years, I've really been into investing, right?

I run businesses.

And you said, you know, Mick, are you doing it from your heart when you're investing?

Or are you really concerned about MMH?

And I was like, what the hell is MMH?

And you were like, that's my money, homie.

Talk to us about why that is so important

for new investors, even seasoned investors, that you get caught up in the story that sometimes you got to remember you're investing for a return most of the time.

Well, because, you know, investing is, and I'm, I'm the king of like,

if I had to give my own self-shark tank advice, I would have to change a lot of things.

But I make a conscious effort of doing things where I'm doing it because I just want to do it.

It's philanthropic in my field and then it becomes something great.

When you're looking at it from your money, like what is it

you know i want to be kevin a leary and money doesn't lie it's pretty simple you know and and how are you what are you really doing it for if you want to do it for philanthropic reasons fine you want to do it because you want to give people an opportunity that's great i i see a lot of athletes who they go and do these great uh what's it called charity fundraisers

They spend a million dollars to bring a bunch of people out and they raise $700,000.

Why don't you just give the million dollars away, you know, to, you know, whatever, 100 different charities, 10,000 apiece, and you still get the notoriety for wanting to be somebody for the community, but you didn't have to deal with traveling people from all around the country for whatever the event is, right?

It's, and then you, you write it up on taxes, right?

You write up a certain amount, right?

Because the government incentivized you to do that.

So, again, what are you doing actually for?

What is your money actually?

It's my money, homie.

Like,

how's my money working for me?

The idea

of a generational wealth is that

you have this business, whatever it is.

You put away money as much as you can.

First of all, the first thing to do is you try to take advantage of the legal tax codes so that, first of all, you don't pay as much in taxes because the government themselves say

foundations.

I'll give you an example.

I tell people all the time when COVID happened and the COVID bill passed,

you got a hundred percent write-off if you supported a restaurant for a business meal.

Okay.

You understand how that's working.

And people always get mad when I tell them this.

I have friends who did

their decent businesses, $500,000 in business meals because they travel.

If you went to a hotel and you went downstairs and you put the meal in the restaurant, you had a big restaurant, you know, and you had it for 20 people, you put that on the hotel card, right?

That's a 50% write-off because that goes underneath the hotel.

If you just take out your credit card and put it down, that's 100% write-off.

Right?

So, let's say you spent $500,000 on that.

That's $100,000.

You gave away $50,000 by just not moving one car to the next.

Times that by 20 things that happen a year

from the tax code.

Right?

So let's say you save an average of $200,000 a year due to tax codes.

You didn't put that in

your Bitcoin or your, you know, your bonds or whatever the case is.

And so after 10 years, thinks about what that is, compounding and various other things.

That's only $200,000, what you save.

We're not talking about what the business made.

Yeah.

Right.

You think about your business, and that's what's supposed to happen, right?

Then you obviously can go and you educate yourself.

I know you know insurance.

You go get long-term

health life, life, right?

So that, you know, by the time you're 70 years old or 80, if you want to go and get, you know, live in a retirement home,

it's not $300,000 a year because you pay it ahead of time and it's nothing to you.

But $300,000 a year, if you saved, you know, you saved $3 million, you only got a 10-year runway.

You can't even hand down to your kids.

So again, it's all these financial things that you think about is my money, homie.

What am I doing?

Yeah.

Yeah.

I love it.

I love it.

I actually should probably get Hillel on here.

You got to meet Hillel.

He's a great attorney about asset protection, about these type of things.

I need to talk to him personally, too.

Yeah, yeah, yeah, for sure.

Absolutely.

And we'll get closer.

Yeah,

you're part of the crew.

I should have hit you open a long time ago.

All good.

All good.

I am the most colorblind person in the world.

I can't even draw stit figures either.

I am colorblind.

Like red and green, struggle, light blues and purples.

Oh, you're like our dog.

Pretty much.

Pretty much.

But you, sir, as we look at this amazing backdrop that we have here, have shark art.

Yeah.

One, let's give a shout out to the artist.

And this artist is named.

So this artist is named Daniel Mazzoni.

I believe it was Canadian or I'm not sure, or Long Island.

But anyway, let me tell you the story about this.

This is a flag that was in 9-11.

I believe it was either at a fire station or at 9-11.

They salvaged and they got the flag.

If you look at the arms, the arms are actual uniforms from men who

who were at fire uh you know 9-11 from the Brownsville fire department and that other one right there and it's you know the

you know justice right

you know there's some images down there and it's glossed over and it actually when it hangs it it hangs and uh it hangs with the overalls of the fireman help it it reminds us of 9-11 reminds of his justice you know reminds us of the of the people And I think, you know, that artists, the reason why I do this stuff about art, I love the art, but our artists, I think, are our last people with free speech.

And it brings to light so many things of joy and pain and suffering in our life.

But the reason why I wanted to highlight artists, especially and thank you for putting this in back of us,

is because I realize there's so many other things that we can do as people that doesn't cost us anything.

You know,

if I like Mick Hunt, I know he's doing a lot.

Let me just tag him.

You know, if I have a restaurant, a small restaurant.

If you, if 200 people a day tagged the bodega that they went to because they had a great sandwich, just tagged it.

Not just the sandwich, but tagged it.

How much,

how high would their rating go on Yelp and Barrish other things and change that family's life?

It's a hard, struggling family.

So what I did with...

What I did with this was I realized that my, I had a backdrop, damonjohn.com looked boring.

But a friend of mine said, hey, you know, artists, you know,

if you are, if you're an actor, if you're a musician and you're an athlete, hopefully you get to the big, big stage, right?

You get ABC, you get Netflix, you get NFL, NVA.

And if you don't get to that level, if you get to that level, you have weight management and all these people, if you don't get to that level, you may even work in the system.

You may be acting coach, you may be a nutritionist of the NFL, you may be a broadcaster, you may be somebody who works on the team, millions of positions.

Artists will never have a position.

And the addiction runs very high in art, the art community.

And so even if you don't get to NFL, you may go get a job as a stockbroker or something else.

Artists, no matter what job they get, they're always going to create art.

And if they ever get anywhere, somebody buys a piece, now they want them to die.

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So I said to myself, why don't I just start highlighting artists?

And they will loan me a piece.

I actually was sitting in here.

I just saw randomly some other art up here.

I'm going to highlight those pictures, post them, and that's it, man.

You know, hopefully.

And if we all did that, you never know.

One or two artists or five or 20 or 100 go, hey, you know what?

Somebody pick up my piece.

Hey,

highlighted in the museum, and that's it.

You know, it doesn't cost us nothing

again.

You do so much for people.

Did you know that this was who you were destined to be?

No, I'm an only child, and that's why I do so much.

Okay,

because

when everybody went in to play with their brothers and sisters, I had to find a way to convince people to stay outside and play with me.

Hey, I'll let you play on my baseball.

You like Tonka trucks?

I got three of them.

You know, why don't you come?

Why don't you come over to my house?

I got a twin brother.

I ain't got no twin brother.

Why don't you come on over to see?

You want a grocery sandwich?

I can cook.

So, you know, I was just trying to find friends.

Speaking of cooking, I'm going back into all my memory bait now.

So

there was a conversation you posted on Instagram, I think, when you ate like a year-old turkey leg or something from the freezer.

two, two-year-old, two-year-old, two-year-old.

Why?

Why not?

Why not?

All right, let me break it down to everybody here.

Let's like my wife, who's like,

that's an leftover.

Well, it wasn't a, it was a two-year-old leftover, though.

That's a different thing.

King crab season has not been open for four years.

So, anybody here eating king crab legs?

It's four

years old.

I got to tell you something about food, and all you people out there are all pressing.

Let me tell you something.

You know that chicken that the nice youth go, oh, that chicken looks dated.

Right before that chicken rots, you know what they do?

What?

They cook it.

Okay.

And then they put it in this round rotisserie.

And you go, oh, wow.

I'll take that chicken right there.

And right after that chicken that they cook before it gets old.

They chop it up and put it in gravy and they put it in.

So all of you people right now with worms,

parasites, I promise you, there is some person in the background of that food trying to make a profit.

And you're eating it like I don't need leftovers

again.

I'm fine with leftovers.

Say right now, running into the bathroom.

I'm fine with leftovers with two and four years old.

Leftovers,

I'm fine with leftovers, but two and four years old.

That's called dry aged.

No, they put on your menu.

No, dry age.

Jerky?

No.

I've never seen dry A's chicken on a menu, though.

Or turkey legs.

They left out dry A fault.

It's called jerky.

No, no, no, no, no, no, no, no.

Yeah, I.

So

you're going to be fasting for a week after this.

I pretty much am.

I pretty much am.

I also want to let the viewers and listeners understand this because...

Again, you are my advice guru when I need something because, again, I can only do two things max.

But I was building social media and I said, damn it, man, I'm struggling on the content that I put out.

I don't know if it should be under this brand, that brand.

I don't know who I'm talking to.

And you said, Mick, you're doing it wrong.

You should always talk to five to seven people.

And then you broke it down to me, the five or seven people that you do all your messaging for and you don't care about anything else.

I thought that was the most profound thing and it changed my whole social media strategy.

So much so

that I know you don't normally charge for this, but can you tell the people, the five to seven people listening on top?

So I have it only a little bit myself.

Am I social media the greatest for everybody?

No, not at all.

I know people out there who are

I'm on I'm on CNBC 40 times a week, ABC, you know, I'll be on the view, I'll be on this and that.

I got the same 1.2, 1.3, whatever on each platform or LinkedIn is a little little bit better.

I'm not going to do anything unless I, unless my mind will only explode if another category or area I'm in people discover me and they just like what I'm bringing to that area.

The same way that I was a fool guy,

but all of a sudden you understand that you think I'm a fashion person, but then

you see I understand the

the concept and the fundamentals of business.

Now the business audience find me.

Actually, the fashion audience doesn't really check me.

I'm cool with that.

So I'll never explode or I won't explode past where I'm at.

I've accepted that and I don't want to because honestly, if I do something crazy out there

and I explode, well, those people are short-stayed because I'm not going to do it again

unless I turn it on there all the way and then I won't be happy with myself.

So I'm pretty simple.

You know, when I post something, you know, I post something that I'm a spiritual person and I don't like to push my beliefs on others, but would God appreciate what I'm posting or would he look at me as a shit, you know, a negative way?

Then the next thing is my family.

Will my wife be at a grocery store and somebody says, you know, your husband posts?

It could be anything.

It could be something that's disrespectful to women, disrespectful for religion, violence.

Now let's get to number three.

The people that I work with, my staff, my team, ABC.

I don't want somebody calling ABC going, hell man, this guy's, I happen to like some stuff that may be off color.

We all do.

But ABC, they're going to be like, is this your guy?

You know, my staff, I don't want them saying, I don't want somebody to say to them, is this the asshole you work for every day?

This person says something that was misogynistic.

Are you crazy?

You know, like, and then, you know, the next couple of people would be in their young kids or entrepreneurs who are looking up to me and I shouldn't do anything that makes them feel like I'm letting them down.

Yeah.

And then the forward-thinking ones are the ones who are checking for me.

I want you to know who I am.

So,

Chase, all these other people, all these big companies, this is what he's about.

And the last but not least are the ones I want you to know who I am, because this is what I'm not about.

Don't come to me and you want me to do all this and that, because if you see all this, then I'm a hypocrite if I take your deal.

Yeah.

You know?

Yeah.

Amazing.

Again, for everybody watching or listening, that strategy changed my life.

And it's not even a strategy.

It's just the way that I do things now.

It's, I'm not trying to please everybody, but I also don't want to upset the people that matter the most to me.

And so that really touched me.

You know, you can be very, you know, I think people think that you have to be so hard one way or another.

Like I was telling my staff the other day, I say, you know, we have a lot of opportunity out there.

We can drown in opportunity.

That's my biggest issue and my biggest shortcoming.

I want to do a lot of Now,

I understand that I know how to cut it all out of the way, but if I don't do a lot of things on my own side, well, I'm going to do it for Chartank anyway, because that's my obligation.

So why don't I have some of my vested interests in this kind of diversifying of the portfolio?

However, don't wait around for deals that somebody's taking you, taking two, three weeks, six months, and they're just messing around.

This needs to be a, yo, you want to do this or not?

Yeah.

Well, my lawyers are this and that.

Well, then your lawyer is the boss boss because let me, you know, then I'm working for that person.

Cut it.

And so I say I'd say because you, why should you cut it?

Well, they either don't value the opportunity, they don't have the money or the resources, they don't know what they should be doing.

And at the end of the day, they're all of those people take a long time of these things.

Gonna be the biggest pain in the ass when you get married.

Somebody is very complicated on dating.

That was the best they could be.

Oh, now you're about to really see their ass.

Yeah.

Get out of it.

It's okay.

And you know, when you get out of it, you know what happens?

Like I said before, you make room for new opportunity.

Yes, sir.

Yes, sir.

You want to walk away.

Walk away is the most powerful thing you can ever do in your life.

And you at least leave with your dignity.

You feel comfortable about the situation and you go, it's not here because I've decided that it's not here.

I left everything on the field with them.

I'm cool.

There it is.

There it is.

I know you're busy.

I know you've been gracious with your time.

I'm going to get you out of here on my quick five, five rapid fire question.

All right.

From Queens.

The greatest rapper from Queens is.

Hello, Cool J.

Done, deal.

Done deal.

The best athlete to come out of Queens is.

I wouldn't know.

Kenny Anderson.

Kenny Anderson.

Yeah, I know Kenny.

I know them all.

I know Ronald Tess.

I know them all.

I just don't know what the greatest, the greatest athlete is Kenny Anderson, you think?

Yeah.

There's no famous like

big, big.

I'm talking like

a statue.

No.

No.

Okay.

It got to be.

Kenny Anderson.

He was a goat.

No, Kenny was great.

Kenny's great.

I know so many of them, though, from Queens.

Kenny Smith.

Yeah.

Kenny Anderson.

Bunch of Kenny's.

Mark Jackson?

Mark Jackson.

I know Mark II.

I know them all.

I just forgot, yeah.

I've never been heavy into sports like that.

I know.

I know.

Fermented pickles or fermented cabbage?

Pickles.

All day long.

When you come off a fast, what's the first thing you eat?

Avocado.

Taught me that.

I had to get used to it.

I had to get used to it.

Yeah, you didn't want anything heavy.

Yep.

The best advice you've received in the last 12 months.

The best advice I've received in the last 12 months.

Oh, good question.

So many things.

Good question.

The best advice I've seen in the last 12 months.

It's something I already knew, but

it's cut more people off.

You know, after COVID, I think we're looking at what's going on with people mentally after COVID, with social, with AI come around.

People are screwed up in the head.

And I think it's time to just cut as many as you can off and get narrow and deep because

we're going to run into some really big issues.

And I think you need that really tight unit of people when it gets dark

that you can rely rely on.

If you get having 100 people, you have an army of three.

You're invincible.

Yeah.

Yeah.

You taught me that too.

You taught me that too.

For everybody listening or watching, what's one thing you want them to know that you have going on, you have coming up?

Selfless, shameless plug for my mentor, Damon John, right now.

Well, first of all, I want to talk about this, man, how to be a good leader.

I don't want people to read that because that's important, you know, because,

you know, leadership is important.

And when you learn this,

you learn a lot about yourself, right, how to lead.

What do I have going on?

So I have sharge,

where it is, you know, I'm just talking to people about biohacking and very, and biohacking, that's a word for longevity.

And why am I the expert in this?

Because I'm the weakest person on the planet when it comes to food.

And I have a horrible travel schedule.

And I'm, I hope, I don't think I'm intimidating looking like a lot of of these guys who that i love and respect i get from like scientists like gary breck is body man guy looks like superman right you they asked for eat dr amen so what i do is uh i that's the most important thing to me is to share with people the you know what longevity is how to slowly increase um

your ability to live longer And the way I do it is by showing you my faults, showing you what I'm going through.

And I always say, if I'm putting a hundred different, I'm probably putting a hundred toxins, bad toxins in my body a day.

We all are.

If I can reduce that to 60,

yeah, it's up.

And if I can show people how to do that and then get people like you to say, hey, man, I'm going to start the fast, you're going to go down your own rabbit hole of

doing that.

I highly doubt, knowing you, that you're going to ever go back.

If you do it for a long period of time, you're going to start saying,

This is part of my life.

You would feel horrible going back.

No, it is so easy the days that I'm not doing the 40 hours to do 18.

Yeah.

Like, I don't even think about it anymore.

It's like, try it again tomorrow if you pale.

Right.

And tomorrow, after that, eat a big ass piece of chocolate cake, eat whatever you want, and reset it on Monday and just try again.

There you go.

Right?

That's it.

There you go.

So that's what I think.

So those are the two things.

I share a bunch of things.

So first of all, art, longevity.

And then I'm still, you know, the person I have a lot of, I have a lot of partners on Shark Tank.

And I hopefully I'm the face of entrepreneurship and show people that if I could do it, everybody else could do it.

Yes, sir.

Yes, sir.

Ladies and gentlemen, this has been my mentor, the legend himself, Mr.

Damon Josh.

Thank you, brother.

Appreciate it.

Man, I hate it right here.

There you go.

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