#123: Escaping the Broken Education System for Success with Jerome Maldonado

1h 16m

Welcome to a new episode of The Founder Podcast! Today, we're excited to have real estate investor and entrepreneur Jerome Maldonado joining us. Jerome has built an impressive $600 million real estate portfolio over the past 28 years, focusing on sustainable and workforce housing. What's fascinating about Jerome's journey is his unique perspective on working with immigrant business partners versus those from the US. He believes immigrants who aren't "jacked up" by the US education system often make better partners, as they're more eager to learn. Dive into Jerome's insights and lessons learned over his 30+ years in the industry and discover a new perspective on education.




Highlights: 


"You know, what's great about America is that I love and I tell people, this is I'll take an immigrant as a business partner over somebody from the United States nine times out of 10."




"If I would have known 10 years prior that people would have really believed in me, I would have grown exponentially."




"What I caught it big is when we're going to the 2008 recession, I bought a bunch of subway stores."




Timestamps:


00:00 - Introduction


03:42 - Scaling Through Outside Capital 


05:07 - Lessons Learned Over 28 Years in Real Estate 


11:21 - Dealing with "Bottom of the Barrel" Employees 


15:00 - Navigating Economic Challenges 


21:00 - Dealing with Investor Emotions 


24:40 - Adapting Strategies Amidst Rising Costs 


27:51 - Transitioning to a More Hands-Off Role 


37:59 - The Curious Case of American Food


50:16 - Jerome’s Tips for Better Relationships01:02:30 - Jerome’s Future Goals and Plans


01:12:50 - The Power of Enjoying the Now & Conclusion




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Runtime: 1h 16m

Transcript

Speaker 1 Somebody outside the U.S., they can invest in the U.S. as long as they comply to the tax code.

Speaker 2 You know what's great about America is that I love, and I tell people this, I'll take an immigrant as a business partner over somebody from the United States nine times out of ten.

Speaker 2 And the reason why is because they're not jacked up with our schools, you know, because these guys come in and I can

Speaker 2 self-teach these guys, like, okay, hey, this is what we're doing.

Speaker 2 And I get somebody from here and they look at me like I'm from outer space, you know, when I'm rising because they don't understand this stuff.

Speaker 2 We spend 13,000 hours in school and they don't know, they're never taught any of what our company is really built around dude isn't that so true just how it's jacked up our schooling system our schooling system is bad you got to be strategic in how you make your decisions because if you don't it'll take you under and since money's so expensive but we have the experience the experience you can never get rid of like my mom told me when i was young she said look joe the only thing you take with you when you die is what you have up here you know so

Speaker 1 So Jerome, you have like 600 million in real estate right now.

Speaker 1 Like, tell us a little bit about what you got going on.

Speaker 2 So,

Speaker 2 our whole model right now is around sustainable and workforce housing.

Speaker 2 So, most of our real estate is in the multifamily sector, but we made over the course of time a lot of money in the retail office, in the single-family residential sector.

Speaker 2 And now that housing is so vastly needed, the attainable and workforce housing has been a big model for us. And that's really where we hold most of our assets ownership right now.

Speaker 1 So, we met at Ryan Pineda's WealthCon, right? And that's where we were talking behind the stage. And you had said, I mean, you built this thing up over, what is it, like 20?

Speaker 1 How many years have you been in the real estate game?

Speaker 2 28 years in real estate.

Speaker 1 28. And it's all just been like bootstrapped initially.
And then you recently started accessing

Speaker 1 outside capital, right?

Speaker 2 Yeah,

Speaker 2 we were self-performing 100% until 2018. And then in 2018, I started working on

Speaker 2 understanding how to raise capital in 2016 and spent about two years

Speaker 2 really learning the business of syndication,

Speaker 2 private SEC laws, and so forth. And in 2018, we started raising capital, and that's where we really saw our growth.

Speaker 2 Because I think we were worth maybe somewhere around $25 million to $50 million, depending on how you evaluated assets at that time.

Speaker 1 So in 2018, $25 to $50 million. And then now, what would you say your worth is of that? I mean, obviously, you've syndicated or whatnot.
How much much has that grown by?

Speaker 2 Oh, it's been,

Speaker 2 we've grown 300% since then.

Speaker 2 Because until just recently, and we were talking about this earlier, we would self-perform. So I wanted to continue having ownership of 100%.
Where most syndications, they give away 70% of the equity.

Speaker 2 They hold on to 30%, but they still even raise the debt on the equity stack.

Speaker 2 And so really, they have no ownership of it, in all honesty. And so until they exit at

Speaker 2 a higher evaluation then they make their money they have nothing so they really own nothing right like they really own nothing I mean so that's a that's a pretty standard setup for most syndications around you don't need a lot of money to get into syndication you know if you're a good asset manager you can manage money right and you know how to manage deal flow and underwrite you can become a good syndicator a good GP

Speaker 2 that wasn't my goal my goal was not to take it on as a job. In fact, we were trying to hash down on employees and downscale the day-in, day out operations.

Speaker 2 The goal for me was more long-term assets and having ownership and control of them. So I didn't want to give away the equity.

Speaker 2 So the way we built and structured the business and the way it's structured right now, we've had a pivot this last two years because of where we are economically.

Speaker 2 But we weren't giving up any equity at all. We retain 100% of the equity in 100% of our projects until this year.
This is the first year ever that we've given up.

Speaker 1 So you were just syndicating debt?

Speaker 2 Just debt on the equity stack only. Wow.
And so, and really just on the land.

Speaker 2 So what we would do in a nutshell is we would come in and I would purchase the land cash where we would buy a lot that was five, six acres to do 150 to 200 units of apartments.

Speaker 2 And if the lot was $2 million, $3 million, I would just write a check for it. And then I would raise the capital to get my money back.

Speaker 2 And we'd pay a debt service on that debt of maybe 10 to 12 percent. And then once we entitled the land, the land would be worth like $6 million million under normal market conditions.

Speaker 2 And we would collateralize the equity from the land. And we get our construction loan, we would exit out the debt, and then we would walk into the build with no investors, no debt on the equity stack.

Speaker 2 The land itself would carry the equity.

Speaker 2 And the first draw that we'd get from the banks would be to pay off our investors, the $2 million that I had exited out, or $1.5 or whatever I paid for the land.

Speaker 2 And then we'd use the upside of the entitlements as the equity stack against the build, and then we'd go build a $40 million development.

Speaker 3 Let me ask you,

Speaker 3 so obviously, you know what you're talking about now. What do you wish you would have known earlier,

Speaker 3 10 years ago?

Speaker 2 Yeah, you know, you hear about, as an entrepreneur and being in business for over 30 years, you hear about utilizing other people's money.

Speaker 2 We're all trained from the same books, the same mentors, you know, it's just some facet.

Speaker 2 But

Speaker 2 you're cognitively, the way we exercise stuff is different, right? Like you're thinking about like utilizing other people's money from a standpoint maybe as

Speaker 2 a basis to get started, right? But you don't think about it as you grow.

Speaker 2 And all the big private equity, private debt from all these big companies, this is the way they grow. It's the way the stock market works.
It's the way everything works.

Speaker 2 And as a small business owner, you don't realize that you have access to capital as well, just from your talents and attributes and what you do professionally.

Speaker 2 If I would have have known 10 years prior that people would have really believed in me you know Jerome Maldonado is like hey this guy knows what he's talking about he has 20 plus years of experience he's self-performed never lost a property I've always been successful if I'd have known that 10 years earlier that people would believe in me I would have grown exponentially we would already be over a billion dollars in holdings you know and so I just wish I would have done what I'm doing now earlier because it existed earlier I just didn't know about it I didn't no one ever I didn't have a book book that taught it.

Speaker 2 No one ever talks about it.

Speaker 3 Where do you approach, where do you find these investors?

Speaker 2 So now we do a lot of our investor pool from social media, but it's putting yourself out there.

Speaker 2 All of our stuff now comes predominantly from social media and networking from, and the investors themselves don't really come from social media because a lot of these big investors, they're not on social media.

Speaker 2 But what it does come from is it comes from building a network of sharp people that know

Speaker 1 big people

Speaker 2 that are not on social media where we get our investors. So, well, when we first started in 2018, we were getting a lot of $50,000 here, $100,000 there, and it's a lot of work to raise, you know,

Speaker 2 to raise $10 million in $50,000 at a time is a lot of freaking work.

Speaker 1 Yeah, what is that, 200 investors?

Speaker 2 Oh, bro, it's a pain in the ass. And, you know, the biggest thing is managing the emotion of all these $50,000 and $100,000 investors.
It sucks, man.

Speaker 2 You almost won out. You're like, okay, I'll just give you your money back.

Speaker 2 Let me just go make the money myself and just

Speaker 2 screw the investing man like the investors i'm just going to do this myself self-perform i don't have to deal with emotions and that was almost where i was at about 2021 was i was like you know what i don't want to deal with the investors um you know so we started focusing on high net worth people so we really started focusing a lot of the money comes from out of the country a lot of people that have made money in china the middle east um mexico and so these guys that you know we that's what's great about america is that right that an outside immigrant could come in own real estate here gets the same tax benefit, gets the same real estate benefits and entrepreneurial and cash benefits that we do, as long as they contribute and do and comply with the same tax laws that you and I comply with.

Speaker 1 Let me dive into that so I don't understand this too well. So an outside, somebody outside the U.S.,

Speaker 1 they can invest in the U.S. as long as they comply to the tax code.

Speaker 2 Yeah, and there's a little bit of, you know, there's a little bit of a...

Speaker 1 The reason I ask is I have several billionaire friends outside of the U.S. Yeah.
That are, you know, looking at... So like for them, no problem.

Speaker 2 Yeah.

Speaker 1 They can come and dump cash into real estate businesses, whatever.

Speaker 2 They can. And they're looking for good people, good companies to contribute cash into.

Speaker 2 And so that has been our big pull since 2020. So now what we do is instead of a, and we position ourselves as it's an opportunity for them too, because we know what we have to offer, right?

Speaker 2 And so for them to have a legitimate company with real returns and real assets that they can bring back returns to whether they keep the money here or they take the money back out of the country, really doesn't matter in our eyes, but they have a legitimate investment that they can be a part of.

Speaker 2 And so that's been our big pool since 2020 that we really worked on. So like now, and it took us a few years because those relationships don't come,

Speaker 2 they don't come quickly. Right.
It's a lot of dinners, a lot of fine

Speaker 1 trust

Speaker 2 that has to be.

Speaker 1 Where would you say

Speaker 1 what country is represented most, like the largest in your portfolio?

Speaker 2 Right now, China. And we're working on

Speaker 2 some money that's coming in from the Middle East right now. So,

Speaker 2 in fact, probably over the next, if things work out over the next two weeks,

Speaker 2 two of our biggest projects we have going on, a lot of that money will be coming in from the Middle East.

Speaker 1 When you say Middle East, are you talking UAE or are you talking Saudi? What are you talking about?

Speaker 2 This happens to be Lebanese money. Okay, cool.

Speaker 1 Well,

Speaker 1 if you want any of that,

Speaker 1 more of that Middle East money, we got quite a bit of connections there. Do you? Oh, yeah.

Speaker 2 Dude, these guys are great.

Speaker 2 You know what's great about America that I love, and I tell people this, is I'll take an immigrant as a business partner over somebody from the United States nine times out of ten.

Speaker 2 And the reason why is because they're not jacked up with our schools. You know, because these guys come in and I can self-teach these guys like, okay, hey, this is what we're doing.

Speaker 2 And I get somebody from here and they look at me like I'm from outer space, you know, when I'm rising because they don't understand this stuff.

Speaker 2 Because we spend 13,000 hours in school and they're never taught any, any of what our company is really built around.

Speaker 1 Dude, isn't that so true? Just how jacked up our schooling system and our schooling system's bad.

Speaker 3 That's one of my like, and Chris does this too. Like, I'm always trying to find kids that are like hungry to learn because they don't know where to turn.

Speaker 3 They don't like, they're just, there's just such a lack and people that have the hunger are looking for.

Speaker 1 So I have

Speaker 1 my son,

Speaker 1 he's going to be a sophomore. He's starting homeschool this year.

Speaker 1 And the only way that we could get him in the sports program that he wanted to play in was he had to sign up through their homeschool program because he was a transfer and all this crap.

Speaker 2 We went through all that with my kids.

Speaker 1 All right. So he's got to take these like required classes, which suck.

Speaker 3 But outside of that,

Speaker 1 having him come and like hang out with us here at the office and like shadow business and everything else, and he's got this little group of kids.

Speaker 1 They nickname themselves, they're the BitBoys, and it stands for billionaires in training. And so it's pretty cool.

Speaker 1 They get together, they play cash flow, the game, you know, to like really prime their minds of like how to invest and everything else. We've got them reading books, different things like that.

Speaker 1 And they're launching a YouTube channel with it

Speaker 1 where they're going to document them trying all these different hustles and everything else. So it's pretty fun.

Speaker 2 That's cool. See, ours is a little different with our kids.
We've utilized sports in such a magnitude to just build discipline because our kids are spoiled to death, man.

Speaker 2 We homeschooled them all the way till they were in high school. And then my kids, they want to play high school sports.
So my son's playing football.

Speaker 2 My son's a two-time nationally ranked gymnast. My daughter isn't ranked yet, but she'll get there.
She's in eighth grade. And

Speaker 2 now,

Speaker 2 you know, the football world's different. Like, the gymnastics world was crazy because all the parents did well, right? Every single parent, because it costs $30,000 to $50,000 a year.

Speaker 1 Oh, you can't be involved in gymnasts if you're not

Speaker 1 doing money.

Speaker 2 Yeah, if you don't do money, if you don't have money, you can't because the expense of

Speaker 2 the training alone is a bad thing.

Speaker 1 It's like high-level travel ball for baseball. Exactly.

Speaker 2 You got to be worth money. Everybody's, all the parents are doctors, attorneys.
They all do well. Self-employed.
They're doing something. And with with football, it's the contrary, man.

Speaker 2 Like, it's a total contrary. So now that my son's in football, we sit back and there's a couple parents that do really well, and then there's everybody else.

Speaker 2 And so now we have these kids that come to our house and

Speaker 2 they wow for a moment and they go, I want to do what your dad does. So it's been actually an attribute because dad's dumb to your kids.
Dad don't know shit.

Speaker 2 So when I talked to

Speaker 2 my son before, he didn't want to have anything to do with what dad has to do.

Speaker 2 But then because his friends now follow dad's content and what we're doing, all of a sudden what dad does is pretty cool and they get the I'm having the same experience right now.

Speaker 3 That's pretty crazy. I had a very similar experience

Speaker 3 and I actually learned a kind of a hack, I feel like. And what I realized is

Speaker 3 we were having these conversations. I was taking these girls to volleyball every morning.
And at first, like, it was just no one would speak the whole way there and the whole way back.

Speaker 3 And then finally, like, I'm just started asking questions. And I just start asking as much probing questions as I can.
And then towards the end of the season, everyone's talking.

Speaker 3 Girls are coming with topics to talk about. And I'm thinking, okay, how could I,

Speaker 3 this is our last trip. How do I, like, extend this?

Speaker 3 So then I was like, hey, you guys want to do a book club? They're like, sure. I was like, all right, I'll pay everyone 50 bucks to finish the book, but you have to tell me what you learned.

Speaker 3 And what was cool about it, I realized, is like, My daughter was excited about reading the book because her friends were excited. Yeah.

Speaker 3 Had I approached my daughter, she'd have been like, not interested.

Speaker 1 Heck, no.

Speaker 2 I don't need your 50 bucks.

Speaker 3 So I've done that too.

Speaker 1 I'll give you a credit card. Yeah, yeah.

Speaker 2 Like, I already got your 50 bucks every single second of every day.

Speaker 3 But it was really cool because I was able to,

Speaker 3 you know, my main goal is to teach my kids everything I can. But, you know, when they're teenagers, they don't want to listen to you.

Speaker 2 No, they don't listen to you.

Speaker 3 But they'll listen through your friends. They will.

Speaker 1 They don't like what you're saying.

Speaker 2 Yeah, they will. And so it's been good.
But we deal with that, right?

Speaker 2 So when I even deal with it in business, with investors, with anything, I see it from a different standpoint.

Speaker 2 You know, where I caught it big is when we're going through the 2008 recession, I bought a bunch of subway stores.

Speaker 2 And I thought, being in construction that we were dealing with, and I even saying it on camera, but the bottom-of-the-barrel employees in construction, they are not the bottom-of-the-barrel.

Speaker 2 These guys make a living, they do well.

Speaker 2 When I own my subway stores, now those we were dealing with, oh my God, the garbage that we were dealing with there.

Speaker 2 And we had to set some major standards on how to hire and who to hire because we we had so many stores, so many employees that were.

Speaker 1 How many stores did you have?

Speaker 2 We had 15 stores and 13 of which we ran and operated and two that we owner financed and sold off that we controlled.

Speaker 2 And so we had over 200 and we had 210 employees, subway employees. And we had...

Speaker 1 Dude, that is a lot of bottom of the barrel.

Speaker 2 And it was crazy because it was constant every day. like every single day.

Speaker 1 Yeah, what? I mean, what were your main problems? People not showing up?

Speaker 2 Yeah, not showing up.

Speaker 2 Theft was a big deal. Drugs weren't as big of a deal.
Shit, you could come in stoned if you wanted to, as long as you were going to work.

Speaker 1 I didn't care.

Speaker 2 Take a little, take rail a line of cocaine and come work or something, for God's sake. Just show up.
Just get there, right?

Speaker 2 You know? So, yeah, I don't know if drugs were an issue. They weren't an issue in ours, and I'm sure that maybe they were, but just getting them to show up,

Speaker 2 you know, getting them to show up and produce, you know, was more of the biggest thing. So

Speaker 2 we put standards on it. And we said, look, if if these guys aren't in sports, they have to be in school.
If you hired somebody that's young, they have to be in school, that to be in an activity.

Speaker 2 I go, I don't care what activity. I don't care if it's a chess club.
I don't care if it's football. I don't care if it's cheerleading.

Speaker 2 They have to be in something, some type of extracurricular activity. And the managers would go, well, they're too busy.
They don't have no availability.

Speaker 2 I said, but when you schedule them, on the availability and the limited amount of availability they do have, they'll show up.

Speaker 2 And they did. So I said, then just hire two extra employees.

Speaker 2 You know, and between the mixture of their schedules, You'll find you'll fill your schedules But at least you have people to show up, you know instead of having three people scheduled and two one two people don't show up and you're you're running a store by yourself, you know Yeah, I mean sports teach I mean any type of extracurricular teaches some level of discipline, right?

Speaker 1 Yeah, I mean it's it's the same same reason like Growing up, that's all I had was was sports football wrestling all the poor kids' sports, you know Yeah, I was a wrestler

Speaker 1 You know anything that didn't cost a bunch of extra money to be a part of, I was in that. But, I mean, the life lessons that come from that.

Speaker 2 Oh, huge. Yeah.

Speaker 2 And everybody's done well. Everybody that was in the programs that we were in when we were kids, the wrestling program, everybody did well.
And that's why I used it because it was a tool for us.

Speaker 1 Yeah.

Speaker 3 Doing door-to-door sales emotionally, it's one of the hardest things you can do. Yeah, I've been there.
We found

Speaker 3 wrestlers have the mentality. If you're a wrestler, if you're a competitive wrestler, like you're going to do well in sales because you've had to go through the scrutiny, yeah.

Speaker 2 Yeah, you put yourself through circumstances.

Speaker 3 I'm here by myself, it's all about me and my opponent.

Speaker 1 I've lived in my head for a long time. Yeah.

Speaker 1 Yeah. Yeah.
Yeah.

Speaker 2 You live your whole living your whole life like that. Kind of living your my wife always tells me she says you like living your own little world.

Speaker 1 I was like, I know I love my own little world.

Speaker 1 It's fun. It's fun.

Speaker 1 So, you know, with

Speaker 1 the focus of our show, next level pros, right?

Speaker 1 Like, so we we always we always talk about in our community that really there's four areas of life: there's our physical, economic, our associations, and our spirituality, yeah, right?

Speaker 1 And, like, if you can break life down, everything fits into one of those categories, right?

Speaker 1 Whether it's how we're involved in our community, that's in our associations. It's education, that's attached to economic, right? Like, working out, eating right, obviously, the physique.

Speaker 1 So, thinking about those like four areas,

Speaker 1 I'd love to hear like the struggles that you're going through right now because obviously you've been successful, right?

Speaker 1 And I'm a firm believer that like success isn't necessarily where you're at on the chart. It's what your trajectory is.

Speaker 1 Yeah, and it was in fact I was at church yesterday and we had this discussion because there was a guy that's like he goes and he serves in a in a prison where he goes and teaches these prisoners the gospel, right?

Speaker 1 And he was talking about like how he has like these really cool spiritual experiences and how these guys are like good dudes, right? They're sitting in prison and whatnot.

Speaker 1 And like, so the discussion was like, man, how can these guys be good dudes? Right? Like they've clearly done all these different things. And so then the discussion shifted and I kind of pushed it.

Speaker 1 I was like, look, it's like... It doesn't really matter where you're at.
It's like, okay, what direction are you facing? Are you making changes?

Speaker 1 Are you trajectory? Like, is your trajectory up?

Speaker 1 Are you plateaued or your trajectory down? And I'm a believer that, like, happiness, success, everything is all associated with an upward trajectory.

Speaker 1 And whenever we're plateaued or going down, no matter where we're at on the scale, it's miserable. Yeah.
Like, I mean, I could be worth $100 billion.

Speaker 1 And if my trajectory from a financial standpoint or productivity standpoint,

Speaker 1 within my economics is trending down, I'm miserable.

Speaker 1 100%.

Speaker 1 And so

Speaker 1 I guess my question is like where,

Speaker 1 because obviously you're a lot higher than most people from an economic standpoint. Physically, you look great.
You got a great family, all these different things. But like,

Speaker 1 what are the things that you're plateauing or maybe trajectorying down that

Speaker 1 you're working on right now?

Speaker 2 Yeah, banking has been a big cuss for us. And you're 100% right.
You hit the nail in the heck. We lived through that, through the 2008 recession.

Speaker 2 and I mean no one's feeling sorry for us you know when you when you sit back and maybe your net worth was worth 25 million and now it's 10 million no one's feeling sorry for you right so but you are oh my god yeah

Speaker 2 you're sitting back you're you know you're you're feeling like oh you feel like you're you're like damn I've worked my ass off my whole life and you're sitting back going everything I've worked for is

Speaker 2 compromised right now so you're so you're hard at it you know just to just to keep things stabilized and today is very similar right and so I always tell people it's not

Speaker 2 you're always going through something. You know, there's always challenges, no matter what.
And right now, the banks, the banking challenges that we're facing is challenging us.

Speaker 2 And people are going to be able to do that.

Speaker 1 Give us some detailing.

Speaker 1 What do you mean? Like, what challenges are you facing with the bank?

Speaker 2 Well, money is expensive, you know, and I know people don't really live it.

Speaker 2 They hear about it and they live in there and they think it's mortgages tied to a residential house because that's where most people in their brains live when money is expensive is the expense of money as it relates to like a single-family home.

Speaker 2 But they don't see the entire ecosystem that revolves around that house.

Speaker 1 And they especially don't see it if they got a fixed rate that they signed up for in

Speaker 1 2020, 2021, right? They're 3%, right? They're hearing about it, like you said, but they're not feeling it.

Speaker 2 Yeah, it might be a young couple that's trying to get married that's 27 years old and they're trying to get into a house and they can't afford a $4,000 mortgage and they'd much rather have a $2,500 mortgage and that $1,500 cusp is

Speaker 2 what's keeping them from buying a home. But then they find alternatives, right? So people don't really see it.

Speaker 2 What we're living right now is the magnitude of the macro scale of what's happening in banking. And

Speaker 2 it's cusping for us. I mean, when you have a deal that's a $70 million development and every friggin bank in the country has seen it, you know that something's going on.

Speaker 2 And literally, that's the type of stuff that we're going through right now. Because we're building institutional assets

Speaker 2 that are hundreds of units big. And when you're going after a $50 million loan or better,

Speaker 2 and you can't get money for cheaper than 11% interest,

Speaker 2 you're sitting back looking at it from a debt service perspective. But it's not just the money that's expensive in the debt.
And most people think, oh, well, it's 11%, 12%.

Speaker 2 It's four points over sulfur because that's how they actually assess money.

Speaker 2 And then it's not just that. Now it goes to the bank.

Speaker 1 Is that what you're paying right now is four points over sulfur?

Speaker 2 That's where a lot of banks are right now. It's not what we're paying, but to find less than that is challenging right now.

Speaker 2 But yeah, there's some that are like six and seven percent over sulfur that people are paying for.

Speaker 1 And soFur's, what, seven right now?

Speaker 2 Yeah, so for is like up at like seven, seven percent.

Speaker 2 You know, so we um so you sitting back and you're paying this premium for money, but that's that's just one component of it that people that people see is the high interest rates.

Speaker 2 They don't see the value perspective. So that's based on cap rates.
So because anytime money is expensive, yes, you have that debt service that puts downward pressure on you, right?

Speaker 2 Because you're servicing more debt. So you look at it like, okay, we're going to service an extra $1.2 million in just debt because of the increased premium of money.

Speaker 2 But now you're trying to service that debt when values just got pressed down.

Speaker 2 So now it's a scales of balance because we have this asset that one time would have been worth $80 million is now only going to be worth $50 million.

Speaker 1 So let's put this in like plain English for somebody that may

Speaker 1 not super involved in debt or real estate or whatever else, right? So before you had values of homes or apartment complexes or whatever it is at a very high level with interest rates low.

Speaker 1 Now you have increased interest rates and the values coming down. And so just this gap is really the value.
that you have in the business. And so it becomes increasingly more difficult to say,

Speaker 1 I want to go invest $100 million in this project that's only going to be worth $120 where previously it was going to be worth $180.

Speaker 2 Yeah, so for people that are watching that are trying to understand, anytime the cost of money goes up, that debt has to get serviced.

Speaker 2 So values go down because the way commercial assets are assessed is based on what they produce revenue-wise. And they can only produce what they can service in debt.

Speaker 2 So if the cost of money becomes more expensive and the debt service is more expensive,

Speaker 2 the cap rates and the percentage of return changes. And when that happens,

Speaker 2 the value of that asset drops substantially. So what's happened from 2020 post-COVID is that from 2016 to 2020, 21, we saw cap rates go way down, values of properties go way, way up.

Speaker 2 And now all of a sudden, 2021 hits, 2022, and the cost of money gets expensive, these values go straight back down again.

Speaker 2 But

Speaker 2 the cost for goods and services, commodities, the cost for money, none of that stuff goes down.

Speaker 2 But the values go down. So now we're hitting this value compression and this cost of everything else rising.

Speaker 2 So now we have everything else in the world going up, the values going way down, and we're trying to find a balance between how to get these things out of the ground.

Speaker 1 So

Speaker 1 what are you guys doing right now to combat that?

Speaker 2 Yeah, so we've had to make some changes. So we're giving equity away.
It's the first time.

Speaker 2 So when I made mention that we're giving equity, instead of taking on debt, we're taking on equity partnerships.

Speaker 2 And a mentor of mine years ago had told me, you know, Joe, as long as you're taking profits, you'll never go broke.

Speaker 2 And so I think a lot of entrepreneurs and business people, and just people in life, they get too accustomed and acclimated to...

Speaker 2 the norm of what they believe the norm is and they're not willing to change and they become stubborn and

Speaker 2 change is hard for people and if you get too stubborn you're gonna lose especially in a game as big as as real estate and what we're in the games that we're playing with real estate right now.

Speaker 2 When I say it's a game, it's like paying Monopoly or poker or anything else. You got to be strategic in how you make your decisions because if you don't, it'll take you under.

Speaker 2 You know, it's a big boy game.

Speaker 1 So obviously there's, I mean, there's a lot of risk associated with what's going on right now. There is, yeah.
And so

Speaker 3 basically your margin of error is just.

Speaker 1 Yeah, yeah. You have

Speaker 1 less room to make mistakes.

Speaker 2 This is where the talent did prevail.

Speaker 1 Right. And so

Speaker 1 how are you taking that on? So obviously you said you're giving away some equity.

Speaker 1 Are you waiting for more opportunity, like sitting on a little bit more cash?

Speaker 1 Or are you saying, hey, this is where the talented prevail, so I'm just going to go where everybody else is going to shrink?

Speaker 2 Yeah, most people are retracting out of ground up development because of the cost.

Speaker 2 It's been

Speaker 2 beneficial. the road that we've driven down over the course of time because we've self-performed.

Speaker 2 So you can take a ground up developer for sake of example that doesn't know one thing about construction.

Speaker 2 You can take a contractor that doesn't know one thing about development and

Speaker 2 asset management. You can take an asset management and they don't know anything about development or construction.

Speaker 2 Since we've self-performed in our office, we know we know everything from the acquisition side, the land development side, to the

Speaker 2 construction end because we self-performed as our own general contractor until just recent years.

Speaker 2 And then we know the development side, and then we know the asset management side because we still manage over a million square feet of our own retail that we own.

Speaker 1 So, tell me about your team. Like, how big is your team? Like, what does the structure look like?

Speaker 2 Yeah, so our team's small. I just have a few girls in the office now, me.
And then, what we've done is we've actually now have strategic partners.

Speaker 2 So, instead of paying team members, we'll give 10% equity away to a partner that'll take care of the asset management component for us.

Speaker 2 And so, it's been advantageous for us because, one, I don't have to manage as many people. And moving

Speaker 2 into the environment that I'm moving into, being 50 years old, I want to be in a position where I have more freedom and flexibility,

Speaker 2 where I was willing to take all that on my shoulders when I was in my 20s, 30s, and even my 40s. But when I got into my 40s, I sat back and said, okay, and it comes down to family, right?

Speaker 2 Like my wife, she goes, she goes, okay, like, when do we get to enjoy all this?

Speaker 2 Because we've become a slave to our businesses and we're working, right?

Speaker 2 So, and my wife goes, she goes, look, all I ask for is she goes, when the kids go to college, I just, I don't want to be tied down to employees, businesses.

Speaker 2 I want to be able to have own homes wherever they go to school, wherever they live. I want to have the freedom and flexibility, if we have grandkids, to just go and come and not have to worry about

Speaker 2 being tied down to employees. So I started making that big pivot back when I was 43 years old.
How old are you now? I'm 50.

Speaker 1 Okay. Wow.
You're looking good for 50, Drew.

Speaker 1 Dang, dude.

Speaker 1 I would have guessed 44.

Speaker 2 Yeah, we're good, man.

Speaker 2 I'll take the six years, man.

Speaker 1 Seven years ago, you started making this pivot to smaller team, more shared in the upside with different partners.

Speaker 2 It sounds like. So I was giving up 50%

Speaker 2 in the beginning, and now we're doing it with smaller percentages. And it was more so to leverage their teams.
My whole thing was... Let them manage the employees.

Speaker 2 Take on some sharp business partners that I trust, I liked. I've watched them grow, and let's utilize their staff.
And then I take my 50% profit and I just, I continue moving.

Speaker 2 And then so Guild Flow was important because now I could scale because we had capital, we had the right partners, I didn't have a lot of staff, I was able to, I have more freedom and flexibility, I'm not married to my office.

Speaker 2 And

Speaker 2 so everything's good, right? But now we're sitting back and since money is so expensive, but we have the experience. The experience, you can never get rid of them.

Speaker 2 Like my mom told me when I was young, she said, look, Joe, the only thing you take with you when you die is what you have up here, you know? So what you learn and the information.

Speaker 2 So we're able to go in and X out all of the development fees. We're not charging development fees for the developments.
So that scrubs right there alone, two and a half to three percent.

Speaker 2 We're not charging project management fees.

Speaker 2 We're self-performing for free. And our whole philosophy is we'll perform for our investors first.
We don't deserve to get paid until we've performed and then we'll get paid on the back end.

Speaker 2 So we're not taking asset management fees. We're not taking project management fees, we're not taking development fees.
We're basically building and developing right now for free.

Speaker 2 And until and as long as we can get these assets stabilized, the benefit to us is we can cost segregate them.

Speaker 2 Since we have companies and other assets that are stabilized, the cash flow and we have millions of dollars that are coming in each year in income from our other assets and what we've built over the course of time.

Speaker 2 The reason I can justify them is because once I get them out of the ground and I get them built, I can cost segregate and depreciate them and I don't pay taxes.

Speaker 2 So that increases my bottom line by 40% on just the revenue that I'm already making by having these additional assets that I can write off.

Speaker 2 And so if that's all I get for the next three to five years, we're good, you know, and

Speaker 2 then we'll take ours on the back end because these assets will perform for us for the rest of our lives.

Speaker 2 As the market changes and historically values have went up, when that $50 million asset becomes a $25 million asset and I refinance it, I get to pull all that money out tax-free, provided that our legislation and what we're doing going economically goes in the direction that

Speaker 2 we were at and it continues going where we need to be.

Speaker 1 Speaking of which, when was the last time you paid taxes?

Speaker 1 I didn't pay taxes, federal income taxes.

Speaker 2 I mean, I pay taxes, property taxes and

Speaker 1 obviously there's all the other taxes, but I'm talking income tax. I'm assuming you don't pay anything.

Speaker 2 I haven't paid income taxes since 2018. It's awesome.
I haven't paid no federal income taxes.

Speaker 1 Yeah, I mean, and to really understand that, if you're a viewer, it's not that this guy's evading taxes. Like, he's got these tax shelters that are created through real estate.

Speaker 1 I mean, real estate is one of the greatest ways to avoid income tax in the history of the world.

Speaker 3 You pay more property tax, right? You're still paying taxes. Yeah, you're paying less.

Speaker 1 I'm just paying it in a different way. Well,

Speaker 1 the hope is that you're not paying

Speaker 1 your tenants. Your tenants are paying your property tax, right, for you.
So, you know, you're cash flowing these assets, but then you're getting the depreciation writing off. You know, these huge.

Speaker 2 And then you're doing cost segregation, which is yeah you know what all that stuff and all the taxes you know what i still and i'll tell this is where we lose half the viewers they'll be pissed because that's like that whole thing where trump went discloses taxes right is that i still it this tickles me because we are paying about 1500 bucks a month for health insurance for our family right to have good health insurance for the family we pay fifty dollars a month because we're low income because our net taxable income is so low, we're at poverty level.

Speaker 2 So we get like $50 a month. We have the best insurance we've ever had.
You have the Apple. $50 a month.
I don't even know what it is. My wife deals with all that.

Speaker 2 But all I know is that I didn't have vision. I have vision insurance now.
I didn't have dental and now I have dental.

Speaker 2 And so like all the insurance that we didn't have and we're paying a premium for our health insurance, now we have being low income.

Speaker 1 And so

Speaker 2 like, how can that be?

Speaker 1 Oh, man, you're going to get some ticked off people who are like,

Speaker 2 especially when we lose half the viewers, man.

Speaker 3 Especially health insurance, man.

Speaker 3 That's a tough.

Speaker 1 Dude, health insurance is such a really

Speaker 3 hoax, man.

Speaker 1 I know.

Speaker 1 Oh, my gosh. So I'm type one diabetic.
And like,

Speaker 1 yeah, dude, the whole insurance and health. So for years, I used to have to go down.

Speaker 1 So I've always done like self-performing insurance, whether it's like a Christian healthcare ministries or something like that, where you have to pay cash for like some of your prescriptions. Yeah.

Speaker 1 And

Speaker 1 because I've always been self-employed. And so for years, I used to go to Mexico and stock up on my insulin

Speaker 1 because I could go get the same exact insulin bottle, same manufacturer, Lily manufacturer. I can go and pay 20 to 30 bucks a bottle down there.
Meanwhile, up here in the United States, it was $350.

Speaker 2 Crazy. $350.
That's the stuff that,

Speaker 2 in fact, I think Mark Cuban just bought a pharmaceutical company, and he's in the process right now of doing that exact same thing because it's such a bullshit.

Speaker 2 I was in pharmacy school when I was in college and I went all the way through pharmacy school and we'd get these medical journals when I was in college and 100% of everything that we learned wasn't out of a textbook.

Speaker 2 It was out of like the New England Journal of Medicine or everything revolved around the, because the pharmaceuticals companies fund our medical programs. Most people don't know that.

Speaker 1 Oh, yeah.

Speaker 2 And so it's, so anyways, I am not going to run down that show. Oh, no,

Speaker 1 it's a fun rabbit hole, man. Yeah.

Speaker 2 It's like, it's crazy, man. And I recognized it when I was in college 32 years ago.
And I remember sitting back and we were teaching, they were teaching us.

Speaker 2 I had this one class that they taught us how to take 10 abstract articles out of these and dissect them to see if they were good research articles and if they were relevant or if they were biased and who was funding them and everything.

Speaker 2 So I learned how to read that stuff back years ago.

Speaker 2 And so I look at that stuff now and it's amazing to me where it was then, where it's evolved to now, and the bullshit that exists in the medical system today. It's crazy.
It's not.

Speaker 1 It is wild and frankly, like difficult if you're in the medical space because you have this weird dichotomy of I'm in healthcare to be able to help people, yet if I cure them,

Speaker 1 I will lose my patient or my customer, right?

Speaker 3 Or it's there's a cure, there's a better option, but it doesn't, I don't make any money.

Speaker 1 I don't make any money.

Speaker 3 Yeah, exactly. So

Speaker 1 it's the weirdest thing, right?

Speaker 1 Like you have this profession with this, like, like I've always talked about this, like, there's no incentive to cure diabetes right like what that is cancer or cancer right like these are two huge money makers like like all the all the things that you can keep somebody alive for a very long time getting medication don't cure that like what

Speaker 1 and so and that's where like

Speaker 3 dude it it's so it's so hard because i don't think there's a political party that has the right solution for what reason what's interesting though for the first time like i know uh rfk RFK just dropped out, but like he's talking about like going after the FDA and the medical.

Speaker 2 And they need to. You know that like if you, you guys travel out of the country sometimes? Oh, yeah.
Yeah.

Speaker 2 So you ever notice like your body, the way it reacts when you eat like real food in other countries? So much better.

Speaker 2 Like, I mean, like you go to Japan and like even the sashimi and the sushi, everything that you have out there is so much more pronounced because it doesn't have all of the

Speaker 2 it doesn't have

Speaker 2 all the sodium and preservatives and stuff that we have here in the united states our our food and drug administration is killing us isn't it killing us because we're literally eating um preservatives and it's going into our bodies and we're eating all that those toxins right we like i go down to mexico and some of it might be the food from mexico but i think our stomachs get jacked because everything out there is just truly organic like they're not using pesticides yeah

Speaker 2 like you know you go to these other countries and you're detoxing from all the garbage that we're eating here in the united states because none of these countries have the FDA and none of them have the preservatives or anything that we do here in the United States.

Speaker 1 It's crazy. One of the things I always say is like my type 1 diabetes is actually like kind of one of my superpowers because I get to do, I'm a real life science project wherever I go.

Speaker 1 I can see how things impact my blood sugar, right? Like does this spike my blood sugar? Does it not?

Speaker 1 And so like I'm always testing these type of theories, right? So like in the United States, I try to stay away from bread and white flour and everything else. But dude, I can go over to France,

Speaker 1 I can have bread or pizza or anything else over there. And guess what? It doesn't have the same impact that it does here in the United States.
Why?

Speaker 1 Exactly.

Speaker 3 There's a racer, he does motocross, and he's from Australia, and he started racing in the United States, so he came over within, I want to say he's like within the first year of being here, type 2 diabetes.

Speaker 3 What? And this is a guy who's like, fit is top of the

Speaker 1 it's it really is wild like the the things that we subject our bodies to in the united states another real life experience so my parents they went and served a mission for our church in sri lanka they were there for a year and a half and over in sri lanka to your point like everything's organic right rice beans fish like all all this stuff and my dad continued to have the same appetite.

Speaker 1 So my dad weighed probably when he went over to Sri Lanka, probably 260, 270. Big guy, right? 6'2 ⁇ , stout,

Speaker 1 got a little bit of a gut or whatever.

Speaker 1 Dude, he dropped 60 pounds over there, eating the same way that he did in the United States from like just the amount of, but because it was organic, because it wasn't this lack of process.

Speaker 1 It's not holding on to all that stuff.

Speaker 2 It's all the preserves. Our bodies hold.
all that stuff.

Speaker 1 They preserve it. Yeah, it preserves it in you.

Speaker 3 So let me ask you, you're pretty fit. You're very healthy looking.

Speaker 3 What do you do to like, like, what's your

Speaker 1 regimen that's getting you through that?

Speaker 2 Man, it's changed over the course of time. My wife's like, God, we're late everywhere because of you.

Speaker 2 I've changed my regimen with my life.

Speaker 2 I'm growing into my age, right? So I'm not as limber as I once was. It seems like my whole life revolves around

Speaker 2 this religious regimen that I do. Or according to my kids and my wife, they're like, oh my God, dad's stretching again.
And I've been an athlete my whole life. And so I love extreme sports.

Speaker 2 You know, I still want to be out there in my snowboard and I still want to be out there on ATVs and I want to be doing the stuff that I've always done. And

Speaker 2 I don't want limitations on it, although we have to acclimate to it. So like now, when I wake up in the mornings, my T-bands are tight and stuff.

Speaker 2 I have, before I even get out of bed, because of my plantar fasciitis and everything else that you, as you get older and being an athlete, you beat your body up.

Speaker 2 Before I roll out of bed, I do all these religious stretches in my bed. And then I get out.
And when I wake up every morning, I do about a 20 minute stretching regimen that

Speaker 2 before I'll leave the house because I don't feel human until I do this stretching regimen so I do like

Speaker 2 part yoga to all stretching where I stretch my back my legs my hamstrings I roll my spine and then I do 150 push-ups every single morning seven days a week

Speaker 2 never let loose on it if I'm in a huge rush I'm missing an air flight or something I'll at least do one and then I'll do the other i'll do one set of 50 and i'll go to the airport and do another 100 at the airport you know wherever and the biggest thing is for people is that when you do it you can't there's no excuse for not doing right so everything that I do in my life I do as a completion like and I don't feel satisfied in the day until I know that I did it so it doesn't even matter like if I do it it the middle of the night or if I but if I tell myself I do 150 a day you have to do them every day and so I just like getting it out of the way my push-ups in the morning and just being done so 90 so you you're 150 push-ups every day every morning three sets of 50 before I even leave the house before you even leave the house.

Speaker 1 And if you don't get that done, you get it done throughout the day.

Speaker 2 I get it done throughout the day, but 95%

Speaker 2 of the time or better, I get it done in the morning.

Speaker 1 Are you a daily weight room guy?

Speaker 2 Yeah, four days a week I hit the weight. So I go to the gym four days a week.
And that was one thing even when my wife and I started dating when I was in my late 20s and she was in her early 20s.

Speaker 2 I told her, look, there's this one thing I ask, and that's my gym time. Give me an hour every day.
I'll never compromise that for kids, for nobody.

Speaker 2 And you have to give that time every day because it makes you better. Absolutely.
It makes you feel better. You know, it's like you're a better dad, you're a better husband.

Speaker 2 When I don't get hit the gym and I don't get my gym time in, I think it does something to you mentally. So you're a little bit more of a train wreck in regards to how cranky you are.

Speaker 2 You're more irritable, less patient, you know, because in the back of the mind, it weighs on you. And if you accept that,

Speaker 2 it takes away from everything else.

Speaker 1 I couldn't agree more.

Speaker 2 I just never accepted the fact that I can't do it. So four days a week, and I do cardio every night.
I do 25 minutes of cardio every night.

Speaker 1 Are we talking like runs, walks?

Speaker 2 Yes, just fast-paced walks. I did it when I was competing in bodybuilding after I finished wrestling in college.

Speaker 2 It was a way I'd stayed lean. I'd do, and it's how I trimmed down before a competition.
I would do a 25-minute fast-paced walk in the morning and 25 minutes in the evening.

Speaker 2 And so I added that to my agenda because, obviously, as you get older, gravity takes its pace, and

Speaker 2 your metabolism does tend to slow down a little bit. So in lieu of just staying lean,

Speaker 2 that 25 minutes every night is really a disciplinary action to stay lean more so than anything. So every single night after my wife does, most of the time my wife does it with me.

Speaker 2 She's not as disciplined with it, but it's not her thing. It's my thing.
So I kind of drag her along with me. So anything that she does just adds to what she already does too.

Speaker 2 But my kids see me do it, right? So we got like one of those swim spas at the house, and I did it because sometimes just riding the bike gets boring. And so I'll jump, it's a one day of time.

Speaker 2 So you're saying one of those wave pools that you swim against it type deal yeah it's not strong enough man so like my wife's like she goes she goes you're too intense for absolutely everything that you do she's like you can't even use a wave brother that's like that's what it's built for is for sports and athletes I go I know but I keep pounding my head against the top of the of the

Speaker 2 swimming too hard she goes everything you do you do with too much intensity and she goes so I have to so they have these bands so I hold on to these bands and I do it off the bands when I do it at night so I'll do that or I'll ride the bike and we have a full gym at home or I'll just do a fast-paced walk.

Speaker 2 Like last night it was gorgeous. I was I was right down the road here and I was right over the

Speaker 2 lodge? Yeah I stayed at the lodge. They have that walking trail.

Speaker 1 Yeah that's nice.

Speaker 2 So I just go and do my 20, I did it and yeah I actually walked like 35 minutes. I walked all the way outside of the area,

Speaker 2 just outside of where all the housing is. And I walked all the way back past the golf course and then back where the loading docks were.

Speaker 2 And that whole walk back and forth was like 30 some odd minutes and just a fast paced walk.

Speaker 2 It's just really just a disciplinary thing to stay lean more than anything. So that's really my.

Speaker 1 So obviously, like diet and supplements and everything else are dialed in. Like,

Speaker 1 so, you know, guys, I'm 40, you're 50, right? We start slowing down in testosterone and everything else. What are you doing as far as like TRT,

Speaker 1 blood work?

Speaker 2 So I do blood work once a year. I should be doing it every six months.
That's why I should be doing it at least every six months.

Speaker 2 But we, and I will probe like for testosterone. Now, I'm not taking any supplements.

Speaker 2 I'm a little bit apprehensive to take a testosterone replacement. And my testosterone level was always super high.
It's a little bit

Speaker 2 lower compared to what it used to be, but

Speaker 2 it's not low. And I try to just do it through food.

Speaker 2 There's certain foods that increase estrogen.

Speaker 1 So you've been able to do it without TRT?

Speaker 2 Yes, I've been able to

Speaker 1 do it. Yeah.
So I'm just going to do it.

Speaker 1 That's pretty uncommon, right? Like most people have to have something. I know Daryl hasn't had to.

Speaker 1 I've had to, you know, do TRT just because my testosterone has been so low, like, and like battling diabetes and everything else.

Speaker 2 That might be why for you.

Speaker 2 So I've been lucky in that regards. And what happened, I took blood two years ago, and they said that my testosterone level was slightly low.
And I looked into supplements.

Speaker 2 And then I talked to a buddy of mine who's a physician who had been on it.

Speaker 2 And he goes, once you're on it, you're almost dependent on staying on it for the rest of your life because your body loses its ability to naturally produce testosterone.

Speaker 2 So I talked to multiple kinesiologists and people that

Speaker 2 are dealing with natural homeopathic ways. And they said, you know,

Speaker 2 your sex drive, if you have sex more, if you eat certain foods, it increases your testosterone level. So you just try to practice things that will increase your testosterone level.

Speaker 2 And it does take some research. And it's like anything in life.
Anything that, if it holds any value to you, you just have to take the time to learn it.

Speaker 2 And so I've just taken the time to learn, okay, what foods, there's certain nuts that I shouldn't eat that increase estrogen and decrease testosterone. Don't eat that, you know.

Speaker 2 There's certain nuts like almonds that are really good. They help increase and promote testosterone.
Certain vegetables, and same thing, mixing.

Speaker 2 I didn't know this, but if you mix vegetables, and the reason I learned this is because I got on these big juicing craze where I was like, okay, I'm going to start juicing, and then my stomach was jacked, bro.

Speaker 2 Like, I was going in and my stomach.

Speaker 1 She had so many different things going on.

Speaker 2 Oh, bro, I didn't realize that all these mixtures of vegetables create gas in your stomach. And I was sitting back going, holy shit, man, my stomach's jacked.

Speaker 2 And I mean, and so I ended up finding out that like spinach and some of these other greens, if you mix them, they create gas. So I got, so now I went down to like single vegetables.

Speaker 2 And if you eat single vegetables at a given time mixed with some fruit, it increases your testosterone level, but you can't mix them. And so there's just certain ways.

Speaker 2 And it's just like what you do with diabetes. There's a science behind it.

Speaker 2 And you just have to be consciously aware of what you're doing, how you eat it, what you eat, what you scrape off the plate when the, it's a restaurant, when they bring it out, and what you set aside, you know, your little pile of whatever it is on the side of your plate, and you just don't eat it, right?

Speaker 2 Yeah. So a lot of it just takes self-discipline and management, but it's really,

Speaker 2 if you listen to how I do that, it's kind of like how I do everything in life, right?

Speaker 1 You know, with that. So do you have any weaknesses when it comes to your diet? Like, are there times that you're just like, hey, man, I'm going off course for a week on a cruise or whatever else?

Speaker 2 Yeah, you know what's cool about being disciplined in every other area? I almost eat whatever I want. Like I don't eat a lot of sugar.
So like I don't eat sweets.

Speaker 2 My wife and I go out and my wife loves creme brulee. So if we get a restaurant, they have like the old school regular burnt sugar creme brulee on the top of it.
We'll eat it, right?

Speaker 2 If it's a Saturday night, we go to dinner alone and we want to have a cup of coffee. We're not big coffee.
Well, she drinks coffee.

Speaker 2 I'm not a big coffee drinker, but having a nice cup of coffee that I turn into a dessert. with all the extra cream and sugar, I'll have it, right?

Speaker 2 But I don't feel guilty about it because I do everything else right the rest of the the time, right? But I don't refrain from like pizza and I don't you know we what about alcohol you alcohol drinker?

Speaker 2 I'm not an alcohol drinker. We'll drink a glass of wine when we go out to eat, but I don't drink I don't

Speaker 2 I don't drink any alcohol beer mixed drinks the sugar and all that stuff. I just never did when I was younger

Speaker 2 and I got into a great disciplinary and now that I don't even like them like I have a hard time finding a drink that I really even like and so

Speaker 2 so to my benefit nothing really I don't crave any of that stuff. That's good.

Speaker 2 But I'll have a glass of wine at dinner.

Speaker 1 Yeah.

Speaker 1 Every day or something? No, no.

Speaker 2 We'll go out like on Saturday night or something.

Speaker 1 My wife and I,

Speaker 2 we'll have a glass of wine.

Speaker 3 You bring up your wife a lot. Yeah.

Speaker 3 What do you do

Speaker 3 to preserve and improve that relationship?

Speaker 1 Yeah, like

Speaker 1 when we talk about trajectorying up, plateauing, or trajectory down, where are you at with your wife right now? We're good, man. I love her.
Mine changes every week. Yeah, yeah.

Speaker 2 Yeah, man. I mean, it does.
You know, we've been through all of that. You know, I mean, we've been together for 28 years.
We've been married for 18 of those. This coming,

Speaker 2 two weeks from now is our anniversary.

Speaker 2 So it'll be 18 years in two weeks. And so we've had a long course of growing up together.

Speaker 2 And I played hard when I was young. I was doing my entrepreneurial journey four years before I even met her to my benefit because those are my real hard struggling years.

Speaker 2 And we've ridden the roller coaster like all couples do.

Speaker 2 The man riding the ego, feeling that force against each other, feeling like if you let in, that you're giving up your manlihood. And you learn like,

Speaker 2 what I've learned, and I don't know if everybody learns this, is that my wife's not against me, man.

Speaker 2 Like I've just learned over the years, like, because there's like this pride thing, I think, that we have as men that like if we let up on the control that we're letting up on like our manhood.

Speaker 2 And I don't know if you guys have ever experienced that where you don't even think you're doing it, but you're doing it, you know?

Speaker 2 I've kind of just let that go. I understand that my wife has

Speaker 2 a lot more authority in the house than I do. And I've accepted that with the kids.
They just,

Speaker 2 when dad puts his foot down with the kids, the kids know, right? Like when I need to put my foot down, like they know. And

Speaker 2 that's like the last straw. But my kids don't listen to me.
They don't, it's like, I talk, I tell them something, and then they go ask mom.

Speaker 1 And I'm like,

Speaker 2 like, chopped liver? You know, like, what, like, what the heck, you know?

Speaker 2 And you just learn, you know, it's just like, mom's with them, man. Like, mom's been there.

Speaker 2 Like, they just, they're going to go to mom and because mom's been there with them homeschooling them and she's been the disciplinarian and dad's the fun guy that comes home at the end of the day that plays with them right and so they don't take dad as serious as they do until dad puts his foot down so dad is the hard disciplinarian but mom is really the boss in the house right and you as a man i've just i've learned that you know

Speaker 2 um what are what are two best practices you're doing right now to preserve that relationship or not preserve but even better it yeah um just respect each other um there's there's things you learn not to do through your relationship that you just know

Speaker 2 really irksome.

Speaker 1 Examples, give us examples.

Speaker 2 Yeah, so like for example, like with my wife, she chose, we had a dance school she ran. I opened it up for the

Speaker 2 physician she worked for passed away when we were really young. And she loved that job.
And it was the only job she ever had. And then I said, well, don't get a job.
I'm an entrepreneur, right?

Speaker 2 What do you want to do? She goes, I want to open up a dance school. I was like, okay, cool.
So we had buildings. I opened up her dance school.

Speaker 2 We had an 11-year run with it, very successful, hundreds of students. And when my son was born, it was great because I'd go down and I'd pick him up from the car seat.
I'd go play with him.

Speaker 2 And when he was just a toddler,

Speaker 2 and she'd do her dance school, then she'd come home. Then when my daughter was born, it became more challenging.
I said, okay, we're working. The recession had hit, and I'm going, okay.

Speaker 2 We're never going to see each other as a family. We've got to make a decision.
Do you want the dance school or do you not want it? So we decided to shut that thing down.

Speaker 2 She felt, she lost her sense of identity because she's like this stay-at-home mom now and she went to college she had all these these accolades and there's a piece of them that they feel like they've given up to raise this family and they feel like almost like there's a level of of of non-worth that they that they have that they don't have there's no worth that they bring and I'm like no you bring a lot of worth you're a mother and if a man doesn't respect the fact of what they're doing.

Speaker 2 I've learned this because we've all said stupid things at the wrong time. All of us.
Every single one. There's not a man out there that hasn't, right?

Speaker 2 And so, and I was guilty of doing that all the time. And I just learned to respect the fact that what she does is admirable because I couldn't do it, you know? Not to the level.

Speaker 2 I'd do it if I had to, because I would do anything if God put me in that position. But to the level

Speaker 2 and as well as she does it, I can't do it. And so you have to allow yourself to humble yourself in the house and also praise them

Speaker 2 and thank them. And it's just the small stuff.
And it's just just

Speaker 2 like even, like, I noticed the trash is a big deal. She'll let the trash just fill up and she'll wait for me to do it.
And I'll get home. And I used to get upset.

Speaker 2 I'd be like, damn, man, I'm working all day. You guys can't empty a damn trash can, right? Like the dishwashers.
We have two dishwashers.

Speaker 1 Absolute worst thing you could ever say. Yeah.

Speaker 2 Like you get home, there's two dishwashers. And sometimes I'll just take note of them, right?

Speaker 2 I'll be like, I'll open them in the morning to clean up the kitchen and they're both full, but I got a meeting. I got to run out.
And I'm like, okay, I'll just leave them slightly opened.

Speaker 2 Every once in a while, I'll put a little sticky note and says, empty dishwasher and put it on there. Like, can you open it? It'd be a damn dishwasher, right?

Speaker 2 But you just learned that if you get home and that dishwasher isn't empty, you just shut up. You don't say anything.
You don't, you like, and inside, it's boiling your blood.

Speaker 2 Like, I'm like going, damn, like,

Speaker 2 I just had a hell of a day, but you can't come home and you can't say that because you don't know what their day was like.

Speaker 2 And you can't come home and puke on them either. And I've learned that the hard way as well.

Speaker 2 These are all just like little life tips that when you have a hard day, you can go to dinner and talk about your day.

Speaker 2 But if you come home and you puke on your your wife about all the crap that you've had during the day, she's peeling all that stuff off.

Speaker 2 And you haven't even considered what they've went through on that day, you know? And so I've just learned to

Speaker 2 hold on to all of what I go through until the timing is right to talk about it and embrace a little bit more and consider a little bit more of what she's gone through to help make our relationship better.

Speaker 2 And I'm not perfect at this, man. Like I'm saying I'm talking about

Speaker 1 a work in progress.

Speaker 2 Oh, man, it's a lifetime. You'll sit back and one day you just do it on action, like, damn, I shouldn't have done that.

Speaker 2 And so it's all a work in progress. But I think it's just that.
And she recognizes that I do that more now than I used to. And so when, so we might get in a little quarrel about something.

Speaker 2 But because she recognizes it, those quarrels are few and far from, and they don't last as long as they used to because she knows that I get it.

Speaker 2 So because I'll sit back and go, I'll go, yeah, she goes, you were cranky last night. Don't even talk to me.

Speaker 2 And I'll be like, and I'll be like, yeah, you know, I was, you know, sorry, you know, that was all, that was 100% me.

Speaker 2 And it's just taking accountability for your actions, recognizing it, and not being forceful that you're right and they're wrong. And because it's like, what's your goal, right?

Speaker 2 Like, is your goal to be right and to have the superpower over your wife? Or is your goal to have like this healthy home? And like, what, what are you displaying to your kids?

Speaker 2 Because we've all done dumb shit in front of our kids, you know, that we're less than proud of, right? It's like, and you sit back and go, damn, I really screwed that up.

Speaker 2 And so you sit back and go, okay, like, how do I want my kids to walk away from this? You know, and what kind of examples do I want?

Speaker 1 You have two kids? Yep.

Speaker 2 Yeah, I have two.

Speaker 1 That's right.

Speaker 2 So, so a little bit of all that, man, but it's all just a work in progress, like everything else that we do every day.

Speaker 1 Yeah, you know, so dude, it's uh, yeah,

Speaker 1 it's a lifelong battle in a good direction, right?

Speaker 1 Like, yeah, like how to and it's really like an internal battle of like, how do I just overcome myself and not be an idiot and, you know, put my foot in my mouth every once in a while.

Speaker 3 Well, I think what's interesting is it's the same as health, right?

Speaker 3 Like we don't talk enough about like what are we doing and where are we learning and where we're growing because everyone in a relationship deals with the struggle of,

Speaker 3 you know,

Speaker 1 social media would make us believe that everyone's got to figure it out, right? From fitness, from relationships. You see a good relationship, you're like, that's perfect all the time.
Yeah. Right.

Speaker 1 And it's not.

Speaker 3 I mean, you're thinking about your health is always changing as you age, right? Things change. Constantly.
Your relationships are always changing as

Speaker 3 you change. Financial.
So you're always, yeah, so you're always learning new things, and you always have to learn new things in order to optimize it.

Speaker 2 Yeah, yeah, 100%. And that's, I think, recognizing that, I think people get stubborn.

Speaker 2 in that and it's like like I had a buddy who he's he's single he's gonna die single I think he just like I'm looking for a woman that I'm an entrepreneur you have to think like an entrepreneur my wife doesn't think like an entrepreneur she does organically because she's been with me for so long but if if if I died and you made my wife be an entrepreneur oh my god you know like she doesn't understand this game right like

Speaker 2 she's still you know there's like this level of where she came from and she's never really had the hard push like I've had to do my whole life I just love and adore her for who she is, right?

Speaker 2 Like, I don't need her to be an entrepreneur. If she supports me, but I've never also put her in a position where we've had a worry or we've starved either.

Speaker 2 Some of these entrepreneurs, man, they put their wives in a position where they're broke, their families, their kids, and they want their wives to support them.

Speaker 2 Well if you want your wife to support you, you can get off your ass and you need to make something happen, man.

Speaker 2 I don't know any wife that would support anybody if

Speaker 2 you don't have a roof over your head and food on the table.

Speaker 1 For sure.

Speaker 1 So

Speaker 1 I think a good question for you, because it's similar to like us, like Pasco, Washington, not the ideal place for like entrepreneurs.

Speaker 1 Albuquerque, New Mexico, not usually considered on the map for like the big entrepreneurial city. Why do you live in Albuquerque? Why haven't you guys relocated? Like tell us about that.

Speaker 2 It's all family stuff. My wife's family's there.
My family's there too, but my wife's family, we're really close to them.

Speaker 2 And I just couldn't, my in-laws help us out tremendously and they're a big part of our lives. And so I couldn't imagine pulling both my kids

Speaker 2 from them. I grew up there and then I left.

Speaker 2 I left when I was in college and I was gone for five and a half years and then I came back, literally just came back to finish my last year of my degree because after I was in multi-level marketing, 97, the FTC shut us down and

Speaker 2 I was like, okay, if I'm going to finish my degree, this is the time. And I looked at like UT Austin because I was living in San Antonio and Austin.
I looked at UTSA.

Speaker 2 And it was going to take me like three years where I could just go back and in two semesters finish my degree.

Speaker 2 And so I went back and I was moonlighting back and forth, flying back and forth every week to Austin and Albuquerque, Flying back and forth.

Speaker 2 That's just direct flight?

Speaker 2 Yeah, yeah, oh, yeah. Oh, yeah.
We were living like the multilow marketing. Like you flew first class and you get direct flights and you still have that.

Speaker 2 that little that little ego of sales confidence that you yeah that you do when you're when you're in sales and you're doing it so yeah direct flights first class um even if you're broke you're still trying it you're still trying to get that happen right

Speaker 2 um and so we yeah i was flying back every single week and um my wife was in college at the time, and we knew each other some mutual friends when she was younger, and that's where we met. And then,

Speaker 2 and I was like, I kept telling her, okay, I'm just going to be here for six more months, six more months, and I'm out of here. Mom's still there.

Speaker 1 So, I mean, what is it about Albuquerque that obviously family?

Speaker 1 For me, I love going to other cities, doing the work, and then coming home and having just this. place of refuge that's like completely separate from the rest of the world.

Speaker 2 It is for me too. And I think because like I don't, like, I wasn't doing a lot of work there, and all my work was like in Phoenix and other areas.

Speaker 2 Now I got some developments that are going in there for the first time in a long time. But I won't do social media stuff there.
I won't host meetups there. I won't do any type of trainings there.

Speaker 2 I won't do anything there. Because when I go to a restaurant, I just want to be Jerome.
I just want to be dad.

Speaker 2 I don't want someone coming up to me and asking me questions when I'm at home about it. And so I've kind of withdrawn.
People say, why don't you do a meetup in Albuquerque? I'm like,

Speaker 2 that's my home, man. Like, like this is like I just want to keep it separate.
Yeah just keep it separate.

Speaker 2 I'll travel for the day come back and I'll do what I need to do elsewhere and I come back and I just want to be dad and Jerome you know I just want to live my life and do it. So it's been good.

Speaker 1 It's a great place to raise a family right it's like this it's it's pretty a lot of hiking a lot of outdoor stuff if you're an outdoor person it's it's a gorgeous place to live nice what uh what's present for you right now like what is so obviously banking and all this stuff like but personally like if you like okay these are the things that I'm really working on being better at overcoming or whatnot or some things that I sometimes struggle with like what are those for right you right now drum at 50 years old yeah time

Speaker 2 freeing up my time I think I'm still struggling with that anytime that economics work against me I land up finding myself work work hard again it's always been my struggle I'm just a workhorse and just so like yeah give us give us more detail when you say time is it because like you're spending too much time time working and not enough with your family?

Speaker 2 I do a decent job with that. I think just personally, you know, health-wise, because I worry about also being 50 years old.

Speaker 2 I have friends that have passed on, like my attorney, well, my asset protection attorney passed on at 49 years old

Speaker 2 from a massive heart. He literally worked himself to death, you know.
And so I don't want to work this hard and then die of a massive heart attack either, right? So I think I do.

Speaker 2 I do good balancing family for the most part, you know. Like I won't miss my kids' games.

Speaker 2 I'll schedule like this whole trip right now coming down here it's easier for me to travel on a Wednesday Thursday Friday but it doesn't work right with my son's football and everything else like that's important for me to be there so I'll come on a Sunday Monday Tuesday and much of an inconvenience as it is so I do good with trying to balance that stuff it's my own and because I think sometimes I'm doing I'm balancing for everybody else

Speaker 2 Sometimes it compromises compromises my own well-being because I'm doing it for everybody else, trying to find balance in other other positions in my life.

Speaker 2 So, what I struggle with probably the most right now is saying, okay, enough's enough, Jerome. Like, that customer can wait till for another day to get that proposal.

Speaker 2 Or, and if they can't, then you're fine. You let it go, you know.

Speaker 2 So, finding like where that balance is to say, okay, enough's enough, and just let that piece go and being okay with letting that one piece go for your own personal.

Speaker 1 So, do you find yourself struggling saying no?

Speaker 2 I think that you know, when you struggle in business and you come from nothing,

Speaker 2 there's like this piece of you, like it's almost like guilt that you live with, where if you don't produce, you almost have this level of guilt that weighs over your shoulders that you're not doing what you're supposed to be doing

Speaker 2 to satisfy where you're going or where you're at, right?

Speaker 2 In business specifically.

Speaker 2 So you feel like this level of guilt because the business is weighed on your shoulder and if you don't get it done and if you're not there and if you're not that whole thing about being in the office first and and being in the office last dude it's a yeah screw all that like that stuff like down the drain man like that stuff i've just learned dude i'm gonna pride myself for being at home till 11 o'clock thank you you know like you guys go to the office i've had those days i've done it i've done that grind i'm not you know you will not catch me in the office at six o'clock in the morning and seven o'clock in the morning the days like my kids come home from like my son comes home from two days or he and it's he's he's out of the house at 6 a.m and back home at 10 10 o'clock in the summer he's like dad you're still home what are you doing at home i'm like hey how you doing?

Speaker 2 Give me a hug.

Speaker 1 How are you doing?

Speaker 2 Come here, give me a hug. I'm proud that I'm home today.

Speaker 2 So, that kind of stuff, like letting that kind of stuff go where you know you can be just as productive where you are, and finding that balance where I can be more at home as opposed to pushing at the office.

Speaker 2 So, my, but it's that comes with maturity. It comes with you earn that too.
There's a level of that that you earn. So, like, for entrepreneurs are looking right now.

Speaker 2 And if you need to be in the office and

Speaker 2 you're in build mode, you can't do what I'm doing. Right.

Speaker 2 I mean, I've done that grind for 30 years, you know? So

Speaker 2 there's a flip to it, too. Now I'm on the opposite side going, okay, I've done it.
I'm here. I am at a different level than a lot of people.

Speaker 2 Now I need to learn how to come off the grind level and learn how to enjoy what I've built. And that's hard.
Sometimes it's harder than the grind.

Speaker 1 So what's on the horizon? Like, what is the thing that you are working towards? Just like the big, hairy, audacious goal that would be like, I did it.

Speaker 2 Yeah,

Speaker 2 the whole goal that my wife set for us, and that's just having that freedom and flexibility that like when my son graduates in two years and my daughter graduates in five years, that I'm successful doing the plan that the only thing that my wife has asked me for, the only thing, because my wife is simple.

Speaker 2 You know, she's not out spending money and buying Gucci and Louis Vuitton. Man, that's not my wife.
You know, she's happy. You know,

Speaker 2 she's just simple.

Speaker 2 She's happy. God bless her heart.
I've never had to worry about any of that stuff. But if I can't fulfill that, I feel like all this, like, why did I do all this for? I failed my wife, my family.

Speaker 2 Like, I can't be there for my kids.

Speaker 2 I buried myself in a job, in a profession that I'm sunk.

Speaker 3 You know, you brought up like your lawyer dying at 49. You know, I think that's really

Speaker 3 important to realize. Like, we don't know how many days we have left on this earth.

Speaker 3 And so many times, like, we find ourselves stuck in the mindset of, like, someday,

Speaker 3 one day, I'll get there and yeah I constantly get reminded of like today's the day today's the day to enjoy have the best day of your life yeah and I think and one of the the

Speaker 3 recent mind shifts I'd have is it doesn't get better than this yeah like you're living in the best moment you could possibly live because tomorrow doesn't exist yet

Speaker 3 and and the past is gone so like live the best moment today because this is the best it gets.

Speaker 3 And me and my wife were talking about that and it's like,

Speaker 3 we got to change your, you know, change your mindset. Like, I absolutely love every stage my girls are in.
I absolutely love where my relationship with my wife and where we're going.

Speaker 3 It's like, find gratitude and enjoying absolutely everything.

Speaker 2 And everything, man. Every stage, man.
Every stage is good with the kids.

Speaker 2 And yeah, because I sometimes in moments, I think, I'm like, damn, I only got like, I'm accounting how many football games I'm going to have this year, next year.

Speaker 2 And God willing, he stays healthy. He can play in college.
But it's like, he's got to enjoy every phase, man.

Speaker 2 You know, like we're doing the tailgating things on Friday, and like last week was our first tailgate. We did it all wrong.

Speaker 2 And so next we come like, okay, I'm pulling out the grill, we're doing this, you know, and it's like, it's like, it's like preparing for that stuff to make that stuff more successful, more enjoyable.

Speaker 3 So last year,

Speaker 3 my oldest daughter was in travel volleyball.

Speaker 3 And I have to say, like, didn't enjoy, I'll just put it nicely, I didn't enjoy the volleyball aspect of it. But the time I had alone with my daughter was priceless.

Speaker 1 Oh, my God.

Speaker 3 And the conversations we had were like conversations I don't think I could have ever recreated.

Speaker 2 We did that with gymnastics. My kids were in different states every weekend during gymnastic seasons.
And so we would take turns.

Speaker 2 My daughter kind of X'd me out because I can't do her friggin hair right, man. So she's like, dad, dad, you're not allowed to come with me no more because you don't know how to do hair.

Speaker 2 She got just old enough to, the hair thing was like a big deal. And so now my wife is the only one that's allowed.

Speaker 2 I'm welcome to tag along, but dad can't travel with her alone because dad doesn't know how to do hair. So I don't know when that's going to end.

Speaker 2 But we would literally switch like if my daughter was in Anaheim and my son had to go to Oklahoma City or if we were in Florida and the other one was in Wyoming or wherever, every weekend we were traveling and when they were both competing.

Speaker 2 And so we'd get these weekends alone with each of them.

Speaker 2 And then sometimes we'd fly, like if she competed on a Friday and my son competed on a Saturday, my wife would fly all the way across with my daughter to be back at the other one. And

Speaker 2 we just did that, you know? And those times are priceless. So we miss that.
Like my wife and I, now that they're both not in gymnastics.

Speaker 1 You miss that? You miss that much travel?

Speaker 2 You know, you know, you sit back and

Speaker 2 my, so let me tell you guys this joke, okay?

Speaker 2 So my friend Bill, so not my friend, my mentor, Bill, Bill, Bill was one of my mentors, and he goes, and we used to do these briefings for like our multi-level marketing company.

Speaker 2 And he goes, he goes, so you go up to, you go to, you die, you go to St. Peter and you get to the pearly gates of heaven.
And

Speaker 2 St. Peter goes, hey, welcome to heaven, you know, and he goes, he goes, you have a choice.
You can either go to heaven or hell. And there's this this big giant elevator.
And

Speaker 2 so you go up to the elevator and you're like, well, you know, I've always kind of been a man of choice.

Speaker 2 You know, I mean, I know the heavens, like, you know, I just want to make sure that I have all my options right and it's getting painted out the way the way heaven and hell really is.

Speaker 2 You know, like, can I go up and see both? And so St. Peter goes, yeah, you know, why not? You know, so he gets in the elevator and

Speaker 2 he hits hell on there. And the elevator drops it.

Speaker 2 It goes down to the fiery flames of hell, man the doors open up and there's just people partying flames going it's like a party is going on people are on tables and there's beautiful women and everything's just just crazy and yeah it's hot and but flames are going and then he goes all right it's time to go boom he hits the elevator

Speaker 2 and and he goes let's go up to heaven let's see what heaven's like and he goes he hits the elevator it goes all the way back up and you get up to up to heaven the elevator opens up at heaven and it's real calm and serene you know it's real just easy going, and everybody's on their cloud, and

Speaker 2 just everything is just picture-perfect, right?

Speaker 2 So they go down to purgatory, elevator opens up, and St. Peter asks him, he goes,

Speaker 2 he goes,

Speaker 2 he goes, what's your choice? And he goes, wow, you know, man, heaven's beautiful. But damn, I'm kind of a guy that likes to party a little bit, man.
I mean, hell doesn't seem too bad.

Speaker 2 You know, he goes,

Speaker 2 I think I feel better down below, you know? So St. Peter shoves him back in the elevator, hits hell again, drops down the bottom, flames open up.
St.

Speaker 2 Peter kicks him out of the door, and there's flames going. Nobody's partying.
Nothing's happening.

Speaker 1 I said, oh, well, hold on, what happened?

Speaker 2 Where's all the party? He goes, oh, you must have been here during a briefing. You know, he goes, that's when everybody, that's like your sales time.

Speaker 1 You're going in, you're like, everybody's happy, right? Fake it till you make it. Everybody's happy, partying.
No, this is hell, man.

Speaker 2 And so when you're going through it, it seems like the worst thing that you're ever going through in in in your life but it's the best thing that you've ever lived through right so bill always tells he said you're gonna look back at these times that you're struggling and you're gonna sit back and go best best time of my life amen and so you look back at like what you're doing with the kids and at the time it seems like you're traveling all over the place and it's wasted

Speaker 2 hell and it's crazy yeah and you sit back and you look back and now you're like man best time of our lives yeah you know because now like it's living in every single piece of of enjoying every little piece of the ride

Speaker 3 What I loved with my daughter, right, she's in the car with just me and her, and we're talking about things, and she's very open to me.

Speaker 3 So we're talking about some deep things of what she's thinking and her future and how she sees things. And I'm like, man, I could have never created this moment.

Speaker 3 And I'm just eating it up. It's awesome.
And I've had a few of those with her traveling that have made it all worth it. Because watching the volleyball, oh my gosh.

Speaker 3 Imagine being in a gym with 40 courts and you got whistles blowing non-stop. Oh, yeah, man.
It's wild.

Speaker 2 The parents are nasty. Everything's crazy, man.
I mean, it's nutty, man. We'd sit by ourselves.

Speaker 2 I told my wife when our kids were little, I told them when they were born, I said, hey, don't be friends with these parents.

Speaker 2 I said, because there's going to be a day, I said, this is going to be an affirmation if what we teach and how we live our lives is total bullshit or if

Speaker 2 it's real. Like, our kids will be winners.
And I said, our kids will beat their kids at some point in time and those parents will not like us.

Speaker 2 And I told her that when they were little, and they were just born, you know? And so my wife's like, whatever, right? And then she became friends with everybody.

Speaker 2 And then, as soon as my son started beating people in gymnastics, they all freaking hated us. We would like the family to beat.
No one liked us.

Speaker 2 Oh, Jerome thinks he's special because he's rich and entitled.

Speaker 2 They have meetings about us like that.

Speaker 2 They're like, when I do, like, if we did something where I did something with the kids or something, they're like, oh, yeah, the Maldonados, they're the entitled family because they do well or something.

Speaker 1 I'm like, come on, guys.

Speaker 1 Jerome, dude, I appreciate you making it out here to Pasco, hanging out with us.

Speaker 1 It's been a fun conversation. Just

Speaker 1 talking about everything going on in life, man.

Speaker 1 You've got a lot of things figured out. I mean, when we talk about becoming the whole human, it seems like you're at least on the right trajectory for all those things.

Speaker 1 So I appreciate you sharing your words of wisdom. Thank you, man.

Speaker 1 Where's a good spot that our viewers,

Speaker 1 our listeners can follow you at and catch a little more of your journey?

Speaker 2 We're on all social media platforms. If you just go to Jerome Aldonado and they'll be in the show notes, I'm sure.
And if you go to Instagram, it's the Jerome Aldonado.

Speaker 2 But we're on all social media platforms.

Speaker 1 Love it. Love it.
And last

Speaker 1 piece of advice, if you could leave us just like one big word of wisdom that sums up your life, your passion, whatnot, what would it be?

Speaker 2 Yeah, without being something too cliche,

Speaker 2 I think

Speaker 2 what we were talking about earlier, just live your life strong. Live it strong.
And what I mean by live it strong is live every aspect of every day of your life strong and everything that you do.

Speaker 2 Some days are going to be exhausting, but it's

Speaker 2 worth it and the fulfillment that you'll get out of it is just amazing. And it doesn't revolve around money.
Money is a byproduct of all of everything else that you do.

Speaker 2 It's taken me a long, term, long time to learn that.

Speaker 2 And so I just leave people with the fact that wake up each morning trying to be the best version of you you can be in every aspect of your life, and money will fall into the right place as an entrepreneur and business where you need it if you're doing everything else you need to be doing in life right.

Speaker 1 I love it. You heard it here.

Speaker 1 Live strong, identify the areas in your life, get real, get truthful with where you're at, whether physically, economically with your associations or your spirituality, so you can take it to the next level.

Speaker 1 Until next time.