#150: How VEO 3 can save your business $1M a year // Next Level Pros Podcast

What if I told you your three-person team could outperform a Hollywood studio?

VEO3 is flipping the script for video production for small businesses.

Today we explore how AI is making full-scale video production accessible to everyone and why you need to jump on this wave before it is too late.

VEO3.

Oh my goodness, Google has changed the game.

Yikes.

Can you believe that just like two years ago, people were finding out about Chad GBT?

It's so wild to think how this is the hockey stick, you know?

Like it is starting to really curl up.

If you guys haven't paid attention or know what's going on with VEO3, this is Google's newest video AI platform.

that is about to change the game for the trades, for the home service, for all business, for all creators in general.

And you're getting this hot and ready because this just came out just within the last two weeks.

Yeah, it's wild i think a week ago dude like it is so wild to think how much we're seeing this and if you guys aren't this if this isn't on your radar you are missing out you're already behind yeah yeah and and the the amount of stuff that's being produced so for those that aren't familiar you can produce an eight second video right you can go and create the prompt over in chat gbt plug it into google's gemini and be able to produce this video.

Now, I think you're only allowed, what, like four?

Five videos per day total, including refreshes.

And do you have to be a pro member in order to do that?

Yeah, it's kind of a gimmick.

It's funny because they want you to get really into the Google AI ecosystem.

So, in order to use this tool, you have to sign up, I believe it's called Google AI Ultra, where you get their Gemini package, you get their flow package, you get their images, and everything in between.

Yeah, so with that, it allows for 40 seconds a day.

It doesn't sound like a whole lot, but let me tell you what.

You can produce a Hollywood-style style commercial

in a matter of what 30 minutes minutes.

It's wild.

Yeah, so literally you go, you plug in this little guy and it produces you eight seconds.

So essentially what you're doing is you're creating eight second cuts, stitching them together for a 40-second commercial.

In fact, we're already seeing a lot of that in our community.

Yeah, if you guys are part of our Facebook group, you guys would have already seen this.

So if you're not part of our free Facebook group, click the link in the description.

You guys can join and get this information hot and fresh in real time.

But one of our community members, he showed us, he stitched together a one-minute long welcome video for his customers, fully custom, fully with AI.

And if you're skeptical, I'm going to ask you guys to go watch it yourself because up to this point, I would agree video AI has been pretty lackluster.

It's really struggled, but this is by far the best tool I've seen to date.

The human person that it's able to create create, and the characters it's able to create, unreal, the voices, unreal.

Hey guys, it's Chris.

Hey, a lot of you leave comments asking for help.

Do me a real quick favor.

Shoot me a text at 509-374-7554.

That's 509-374-7554.

Shoot me a text.

I'll answer and help you with whatever you need.

Don't worry, I got you back.

Let's go back to the show, baby.

Well, the crazy thing is, like, the words actually match the lips, right?

Like, that's where we've been able, haven't been able to get really really good up until this point right you guys have all seen like the baby talking heads the words don't really match their lips you guys have seen maybe the hey gen stuff where basically i can self-replicate myself but it's like i can tell that's ai i know it's not chris like you go and see this crap right now it's like wait what that you're gonna tell me that's not a real person i've seen people do insane things and you can make all kinds of styles like some of the hyper realistic videos like our community member bjorn did it it's hard to distinguish between what is real and what is AI it's insane but you can also spin it into making we we did a we talk about god mode and being able to play your business like a video game so we spun a couple video ads that look like fortnite like it's crazy in a matter of minutes so you can style it how you want well it's crazy yeah one of ours we we literally have like a realistic human that has a digital board in front of him that shows like scoreboards and he's like look at this this is how you play your business like a game and you got like lights and all kinds of crazy

that skill set we we were able to make an eight second clip in a matter of five minutes that was at least 80% of the way of what we wanted that type of clip if you were to outsource that to a video editor that uses 3d rendering softwares like blender and after effects i mean you're paying thousands of dollars per hour just to produce an eight second clip which yes you're able to produce it for 300 bucks a month i was down in uh portland a couple weeks ago with talked to my brother-in-law he works for google And

he's worked a lot with Disney and their relationship.

And right now what they do, because ESPN is they do, so they're actually doing this with

figureheads.

And so they'll be able to use their face and image.

And then they're creating all this content without them being a part of it.

Right.

And I got to imagine that's where we're going to get real quick.

Up until this point, you've had stuff like Hey Gen.

Hey Gen is was good, but it's like you can see blurs and you can do your own video.

At this point, the version that we pay for, you know, we can't put our own faces in, but I got to imagine six, 12 months from now,

you're just, you're giving them proof of identification and say, yes, you can use my image in these videos used made by Next Level Pros.

And all of a sudden now, yeah, figureheads are completely real.

Same voice, same mannerisms.

Like it's like, dude, we're not going to know the difference between what's real and what's right.

But, okay.

We're talking theoretical future here.

Let's talk it sure so a sporting event

you could watch sporting events like what's interesting is when you when you go in person it's a very different experience right sure so it'd be interesting interesting to see what what comes of like tv and what we start to watch competitively because think about how many games you watch that are just boring by halftime imagine if there's like some type of league that has like ai that just the whole game is ai and you're like rooting for players and whatever it's just interesting that like

can I can I just black hat that for a second?

Yeah.

Like I can say yeah that would be cool but it's like to me that's like the slot machines in in Vegas right like I never want to play a slot machine because I'm like dude this is rigged it's not even real right I put my money in I get like and so like if I'm watching a sporting event that's not real

then why would I care about who wins?

I don't know.

It's kind of like this blur between like what's real what's not.

I mean it's a human, what's not it's it's similar to a movie right right a movie is a storyline sure and so it's a storyline that you're following it would be interesting to see if like something like that invokes the same emotion right because because i don't know i think it's because it's real that it invokes that emotion around sports but maybe not maybe maybe i just like cheering for an underdog even if it's freaking fake

because i guess i do i do in the movies you do in the movies i do in the movies dude i i watch like i know that the guy's gonna end up being the hero and make the nfl and i'm cheering for him when he's getting his butt kicked in junior high.

But what's interesting like last night we watched a movie and it was about a real person and

it definitely gives you a different emotional connection.

Yeah.

And that's where I would say like the sporting movies that are based on a true story every single time is so yeah I don't know.

It's going to be weird, but like

non-theoretical, but like theoretical how it applies to business.

Like, dude, where do we see this thing like really impacting business?

Hey guys, it's Chris.

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Now let's dive back in the show.

Well, it's especially small businesses.

This is your greatest opportunity is right now.

Like although Google VO3 still has a couple minor things that it's got to work out, like I think back we were just talking today, two years ago where ChatGBT was and the capabilities of it versus where it is now.

If you're not starting to get familiar with the tool, if you try to jump in two years later, you're going to be lost in the sauce because I think the beautiful thing is a big bottleneck and resistance for a lot of business owners to start marketing is like, I don't want to be on camera.

Right.

I don't want to, I don't know how to edit a video.

I don't know how to color all this stuff.

You now have a tool that allows you to produce a very high quality video in seconds and it is good.

Dude, it's wild.

So this is what I would do for somebody that doesn't want to be on camera.

One, go and record a voice memo.

Tell this voice memo everything about your business, all your beliefs, all your, the way that you do business, everything like that.

Two, take and upload that and train ChatGBT on, hey, these are my theories, these are my philosophies, this is how I want to write scripts and I want it to be in my voice.

Three, take that script that ChatGBT now creates, upload it to something like VEO3 or some figurehead type of creation software, and boom,

you don't got to be on camera.

You don't have to deliver the perfect pitch.

All you have to do is share with it your thoughts, beliefs, and what motivates you.

And all of a sudden, dude, you're a freaking influencer.

Well, I think if you look at, like, let me ask you, Chris, how big of a business could you scale by just word of mouth?

Dude, well, it depends how good a product it is.

I mean, Elon Musk has proven that if you got a freaking dope product and know how to just have that really good launch, word of mouth is fantastic.

He also has personal brand.

Right, right, right.

But if you look at

your standard like entrepreneur launching something word of mouth, you know, it's going to be, it's a slow burner.

It's going to be 20 to 30 years before you got a filled pipeline.

Okay.

Now, how about doing online marketing?

I mean, dude, that is the firepower, right?

Like anybody with dollars can make it happen.

So I think what we're going to see here is that's going to be the same thing with business is like when you inject AI in your business, it's going to be like skilling word of mouth versus marketing.

Absolutely.

Absolutely.

Dude, I couldn't couldn't agree more.

In fact, Levi were up in my office earlier talking today.

It's like, dude, we had a 32-man team

marketing team at SoulGen.

What would that look like in today's light, right?

Like, what could we do with today's AI tools and whatnot?

And there's a good chance that we have 10 or less humans doing exactly what 32 humans were doing only three years, two years ago.

Right.

And so like, that's the crazy thing.

That's where business owners really got to get their minds wrapped around these things it's like okay

instead of thinking who it used to be who not how now it's ai not who yeah

and so so like how do i figure out how to implement ai and replicate what i would typically hand over to a human being i mean and where do i and who are the people that i want to attract to my business that really know how to get their hands dirty with ai i think that's a big piece too when you say it's not the who, it's the AI, it's like it's the who with the AI.

Yeah, I think it's super important to note, take exactly what you're saying because I know a lot of for sure employees out there who aren't familiar with AR are scared.

They're like, hey, I mean, we talked about the Fiverr email that was sent out just a few episodes ago.

He's like, hey, dude, if you're not using AI, see you later.

Like, you're out.

But also, business owners of like, how is this going to impact me and who I hire and what I hire for and all of these things?

What AI doesn't do is replace strategy.

And if you don't have the strategy behind AI, AI is not going to make you any more money if you don't know how to utilize it as a tool.

So being able to leverage that with your team currently is how you're going to really scale and grow.

Dude, I'll tell you what, schools got to make the shift right now, right?

Elementary school.

High school, college, if those things will even exist in 10 years from now, they've got to have full freaking degrees dedicated to AI.

Imagine how powerful somebody would be getting four years of real education behind AI, not traditional education, but real, like taking that stuff, learning all the tools, understanding top to bottom how it goes.

Because like, I mean, dude, we look at like what VEO3 can do right now, you can have a one-man crew that can go and perform the same as 10, right?

If they just know how to prompt it correctly, make a few edits, choose the right tools to be able to bring that produced product to the table, like, dude, it's going to be a game changer.

I think about too, like, even from a personal use case, like I know something that you guys have been doing in your personal time is talking to ChatGPT, documenting your life, teaching it about you, now being able to pull that out.

And, you know, it used to be you could write a book now about yourself pretty quick.

Now you could produce a full-on

documentary and movie about your life.

It's so wild.

I think to like even when we were building Souljin, like you always think in Heinz like, man, I wish I would have documented more.

Now you can go produce some of the B-roll that maybe you didn't have and it would be pretty close.

Dude, how cool would that be?

Because like there's been several podcasts where I've gone really deep on like my story or my experience and just taking that, feeding that into a prompt for video and then like say, here's all my childhood images and all like photos from that time and maybe here's a few audio files and some other documents or whatever else and be like make a freaking movie

it's it's it's trippy and then you're gonna be able to see yourself in the third person and then at that what point

does AI just start changing the way you view the world?

I think what's interesting is this is also going to impact marketing, right?

Because if you can on the fly or with a matter of seconds, make a video that's dynamic and personal, then all of of a sudden every video you see, like we will never see the same thing because I'll see something that like resonates with me and my profile, my personality and like my interests, and you'll see something completely different, even though we're watching the same show or whatnot.

So here is my voice of warning or my voice of encouragement to everybody that is watching the show.

One, the fact that you're listening or watching this show right now means you're part of the 0.01% of the population.

So the cool thing is, us knowing this, we, dude, there are so many people that are completely oblivious to what's going on with AI.

And so, your opportunity, if you want to go and be an agency, a marketing agency, right, and go and produce these videos and sell them to the doctor that literally has never taken two breaths of fresh air to understand how to run his business better, you can go and sell them these videos for 500 bucks a pop that took you two minutes to create, right?

And then you can sign a monthly contract where

you're charging them $2,500 a month and you're going to produce their content and their videos and their images and everything else.

Like, dude, now is your time.

And it's really only going to exist.

This is what I would call maybe the solar rush or the gold rush or the cell phone rush of the early 2000s.

This is only going to exist for the next two to three years before everybody finally catches on and knows exactly what's going on in AI.

But until then, now's your time to shine, baby.

Yeah, we're in a new dot-com era right now.

Yeah, it's crazy.

Yeah, it's it's wild.

And in fact, just like me sitting here, I'm like, dude, why am I not developing like an AI software?

You know, like, oh my gosh, it's getting me hyped.

I agree.

That's, that's why it's, if you are listening to this, you're, you're step one there.

Like you're doing the right things about trying to figure out more ways to improve your skill sets and really get in the right room with the right people.

And, you know, we can't preach enough about that, right?

Like, obviously, next next level pros is a community where people have the opportunity to get in the right room and it's really buying leverage, right?

The goal in any type of business is buying leverage, whether you're buying somebody else's time, somebody else's resources, and being in a community like this where you know the cutting edge things that are taking place and what to go and really are given a roadmap by people that have run the roadmap before you.

You know, I was talking to the guy earlier today on a phone call and I said, dude, have you ever done this before he's like no this is my first business i'm like so have you ever grown a business past what you're doing right now he's like no and i said dude that's where i found myself in 2012 i was just banging my head against the freaking bricks like trying to figure everything out on my own trial and error trial and error doing all these things it wasn't until i swallowed my pride decided to pay someone that had run a bigger roadmap to show me the way.

And dude, like, that's ultimately why we've created this community.

It's like, dude, we give out roadmaps baby and we give them out for free here on the podcast and we have paid events and we have paid memberships and all these different things it's like dude if you guys aren't a part of the community in one shape or form or another like get it like one congratulations you're on the podcast two the other free aspect is like our facebook group that we're talking about we just really started concentrating on that we're like a five six hundred members already on that it's been crazy we've really gone all in on this free facebook group for the last like two three weeks and we've 5x the amount of followers that we've had in that dude and you've been dropping some bombs in there.

Yeah, we've been doing all kinds of value ads for the people that are in that community for free, which is crazy to think about because these are things that we've sold in the past for thousands of thousands of dollars.

Right.

And the last like two, three weeks, I've been going live every single day, teaching you guys something new about marketing.

And we're going to keep doing different things and value ads like that with different aspects and facets of business.

So if you're trying to find a way to get involved and you don't know how to get involved or maybe you're not quite ready to be a part of our community, This is the best way that you're going to be able to learn how to grow your business currently so you can afford to be in our community.

That way, you can go and apply these like incredible tools like VEO3, you know, the cutting edge, everything that's coming down

the way.

Because, I mean, ultimately, we're all just in horses in the race running down with blinders.

We want to open up, get the view of exactly what's going on.

That's what we are committed to continue to bring to you.

Let's go.