The Viral Outrage Over Peanut the Squirrel

30m
Mistaken identity and the power of online fury.

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Transcript

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Hey, you're listening to the On the Media Midweek podcast.

I'm Michael Loewinger.

We're bringing you a story this week that millions watched unfold online.

The protagonist, a beloved squirrel named Peanut, who was seized in a raid by New York environmental conservation officers last year.

From there, a maelstrom of outrage ensued.

The likes of Joe Rogan and Elon Musk even commented on the case, and New York wildlife enforcement was upended in the process.

Our colleagues from the WNYC Newsroom recently unraveled the saga on an episode of NYC Now, our station's daily news podcast.

Here's host Janae Pierre and WNYC reporter John Campbell.

Janae, how do you feel about squirrels?

Like, scale of one to 10?

I'm going to say five.

I have nothing against them, but they're no friend of mine.

Why?

What's up?

Well, I want to tell you about a woman and a squirrel that totally upended her life.

Hello, this is John.

Her name's Monica.

Hey, John, this is Monica Hector with Monica Ann Photography.

She's a photographer in Missouri.

She takes photos of weddings and graduations.

Been in business for about 10 years.

And one morning she woke up to a barrage of messages from people on her Facebook page for business.

Probably 500 different messages, whether on my page or a personal message to my page.

Messages from who?

She didn't know.

She had no clue who they were.

But I mean, they were just saying nasty,

vile things.

Yeah, you're a killer.

You're horrible.

You should go to hell.

You should die.

I can't believe you did this.

And they attack her business.

There's these fake, nasty reviews on her business page.

I mean, it just went on and on and on.

It's pretty disgusting.

So, I mean, you start getting these, you have no idea what's going on.

Like, how do you even figure out

what happened?

Well, it was probably six or seven hours later that.

A friend of mine sent me a message and said, hey, check out this news story.

This is what's going on.

It's this story that a lot of people may have heard last year.

It's about a pet squirrel named Pina who had been seized and ultimately killed by state and local authorities from this guy's house in upstate New York because he didn't have a license to have the animal.

And people were blaming a woman named Monica.

And it was so clear to Monica Hector in that moment that this was a case of mistaken identity.

I had no clue who Peanut the Squirrel was.

And all they did was look at people with the name of Monica Ann.

They didn't look for anything else.

This is NYC Now.

I'm Janae Pierre.

Today, we dive into the story of Peanut the Squirrel.

It's a story that didn't just upend the life of Monica Hector.

It moved like a tidal wave across mainstream and conservative media in the the lead up to last year's presidential election.

Fury is growing after America's most popular critter was seized from his own earth.

Have you seen the videos of this squirrel?

He's like, he's a genius.

It's a story of what some call government overreach, of an internet mob blaming innocent people.

And like so many viral sensations, it grabbed headlines and then faded away over time.

But WNYC reporter John Campbell recently got his hands on hundreds of documents and recordings through an open records request with the state of New York.

They tell a fuller story about just how far the backlash around this squirrel went, about how the state's Environmental Conservation Agency was inundated with death threats, and how this one particular skirmish in the online culture wars had a real-life impact on how the agency enforces laws.

So initially right afterwards, we weren't allowed to do any wildlife seizures for months and months and months.

And just a heads up, this episode contains explicit language and harm to animals.

So if you're not up for that, or if you're listening with children, this story may not be for you.

Janae, over the past few months, I have just dove into squirrel social media.

I mean, did you even know that existed?

No, and no judgment, John.

Do your thing.

You're a hardworking guy.

Anything for the job, you know?

I mean, there is a whole internet subculture that's dedicated to squirrels.

So this is one of our baby micro squirrels.

Facebook pages, thousands of people.

Say hi Chipper.

Instagram, TikTok.

Look at this fat ass

squirrel.

And Peanut the Squirrel is among the most famous squirrels there are on the internet.

Hi guys, if you've never met Peanut, welcome to Peanut the Squirrel's Instagram page.

His owner, Mark Mungo, spent years posting these videos of him.

Peanut is an eastern gray squirrel, but due to a genetic mutation in his genes, he is black and brown.

Some the squirrel is holding waffles, sometimes he's jumping off the fridge onto Mark's hip.

Peanut is very playful right now.

He's trying to and a lot of times he was wearing a cowboy hat, a little tiny squirrel cowboy hat.

I finally got Peanut out of bed, mainly because I was cleaning his room and he was pissed off at me.

But I wanted to pop on again with you guys.

I did a short one this morning.

How did Mark Longo get Peanut in the first place?

So here's how Mark tells the story.

And this is, you know, tough to verify, tough to fact check.

But about eight years ago, Mark says he was working in New York City and he came across a dead adult squirrel in the road.

And not too far away, he said he saw a baby squirrel.

And I ran in the middle of the street in hopes I could kind of shoe him out of, you know, any oncoming traffic.

I didn't want him to get hit as well.

And he ended up crawling up my leg.

Do you remember like what part of the city, roughly?

I would say in like 34th Street.

So

I kind of put him in my pocket, got in the car, and drove him home.

A squirrel in the pocket.

That sounds like a Disney movie or something.

Yeah, it really does.

And at first, Mark says the Disney ending he was going for was one where this squirrel goes on to live in the wild.

You know, we thought what would be best for him was to do what's called a soft release.

So we initially just kind of slowly incorporated him into our backyard, but it failed and he ended up getting attacked and losing half of his tail.

So he did become a strictly indoor squirrel after that and he became best friends with our cat.

So Peanut becomes Mark's pet squirrel.

Yeah.

And the squirrel becomes a star.

Everybody, mate, Peanut the Squirrel.

Peanut the squirrel will be on with us and his own star.

Hello, Mark and Peanut the Squirrel.

Nice to see you.

Welcome to the show.

Thank you so much for having us.

So Mark and his wife, Daniela, they try to seize on this new celebrity status for Peanut and they start this animal sanctuary upstate near the city of Elmira, right on the Pennsylvania border.

My wife and I sat down and said, you know what, we have a squirrel who's made a really big impact on social media.

How can we utilize his platform to go out and help advocate for more animals?

And we asked everybody to come up with a name, and Peanut's Freedom Farm was really where that stuck.

Most of y'all know that we have about 60 horses, 100 goats, a pack of sheeps, donkeys, pigs, bunnies, and a squirrel.

As of now, they say they have about 400

pop on here.

If you guys do me a huge favor, I was hoping to get a bunch of you to donate a few dollars to our fundraiser right now.

And this will really solidify what Peanut can do here.

So this kind of sounds innocent so far.

When does it start to go wrong?

Well, here's the thing: squirrels are generally in a lot of states considered to be wildlife, and wildlife isn't meant to be contained.

Right.

You can't keep a squirrel as a pet in New York.

You can get a license that lets you rehab a squirrel for release into the wild, or an exhibitor license that lets you keep a squirrel for educational purposes.

But Mark didn't have either of those, although he later took a test to start the licensing process.

To be honest with you, I never really saw this to be an issue considering, you know, his longevity of how I've had him, the fact that there are multiple squirrel families in New York State.

But at no point did I just go, yeah, like, F these people, I've had him for so long.

I don't need to do this.

So early 2024, that's when the complaints start coming in.

Our folks began receiving complaints about an individual using a squirrel in social media posts and videos and TikToks.

I talked to Matt Krug.

He's the vice president of the Police Benevolent Association of New York.

That's the union that represents environmental conservation officers.

This individual was using it for social media and to generate revenue that way.

And that puts him on their radar.

Yeah.

And more complaints come in in May.

There's a complaint from someone who says they're a licensed wildlife rehabber.

And they mention his OnlyFans account.

What?

A squirrel with an OnlyFans account?

No, no, no, no, no, no.

Not the squirrel, not the squirrel, but Mark has an OnlyFans account.

I use my OnlyFans to help generate more funding for my nonprofit Animal Rescue.

The subscription service where users can sell sexually explicit pornography directly to their fans.

I don't like to talk about it on Peanuts Page because it's Peanuts Page and not everybody wants to talk about that crap.

Mark says he never mixed the two, but his username is Squirrel Daddy.

And his profile does make clear that he's, quote, Peanuts Dad.

But at no point would you be able to go on Peanuts Page and scroll down and go, oh, he's got an OnlyFans page.

Let's face it, it's 2025.

It's not illegal.

It's not a secret.

You know,

that's normal life these days.

So these complaints are coming in.

What do New York state authorities do?

Well, what happens next, we know because of these documents that we got from the State Department of Environmental Conservation, which employs actual police officers who uphold environmental law.

And these documents show that an officer spoke to Mark by phone, and Mark said that Peanut was at his old house in Connecticut.

The officer then goes back to the person who originally complained and he says, it's a squirrel.

I'm not going to get a search warrant for a squirrel.

And it's that comment right there that's almost ironic because officers eventually would get a search warrant.

And that's largely because Mark keeps posting and in July, the same person who complained notices something new.

A raccoon in one of Mark's videos.

Hi, I don't know if like the service cut out a little bit.

Are you guys still there?

What's this raccoon's name, John?

Please tell me it's not cashew.

It is not cashew.

It's Fred.

So this is Fredword, guys.

Can you say hi, everybody, Fred Word?

Are you guys still there?

So here's the problem, Janae.

Raccoons are classified by New York State as a, quote, rabies vector species.

And that means they can carry rabies sometimes even without symptoms.

Matt Krug of the union that represents Environmental Conservation Officers says it's a serious thing.

Rabies, as some people may or may not know,

it's like 99.999% fatal in people and animals when they get it.

So it's not something that we mess around with in any sort of way.

So the raccoon is a really big game changer for the agents.

Yeah, they see it as a public health concern and they decide to act.

That's when 10 to 12 officers and other people from the New York State DEC show up at Mark's farm.

They've got trucks, they've got guns, and they've got a search warrant signed by a local judge.

They came into my house.

They even asked my wife for immigration status.

They asked me if I had cameras in my house.

They had a criminal judge sign a search warrant to come and take these animals.

I called my wife.

I was able to get a short call off and told, you know, I said, VC's here, hide those animals.

Mark talks to these agents.

He says the animals aren't in the house.

I lied right to their face.

Anybody in my position would have done the same thing.

We love our animals unconditionally.

At the end of the day, people are going to defend their lifelong pet.

He lets the officers in.

They start searching.

This is all according to documents that we've obtained through open records requests.

Mark's wife, Daniela, comes clean about Fred the raccoon, and she points them to a closet where he was in an unzipped suitcase.

You say you or your wife did not put Fred in the suitcase, correct?

She literally just put him in the closet and he found my suitcase and fell asleep in my suitcase.

But then the officers eventually find Peanut.

He's in a whirlpool tub.

He's underneath some clothing.

Did the officers find anything else?

Yeah, they sure did.

They walked into the kitchen and there was an assault rifle sitting in a chair.

A short-barreled weapon that the officers suspected was not compliant with New York's gun control laws.

Were your members aware upon looking at it that it may not be compliant?

Yes.

I told them that the gun wasn't mine.

I provided the contact information to the owner of the rifle, who happens to also be on the the mortgage and the deed of the property.

They tried to get me to sign paperwork claiming that it was mine, and I refused to sign it.

And then there's this one other key thing that happens.

Really,

the biggest key thing here.

As a biologist was putting peanut into a crate, the state says Peanut bit her.

Oh, that is not good.

I asked Matt Krug about this.

So, Mark Longo,

over and over and over again raises doubt about that bite.

We have not gotten any evidence to

say this happened.

You know, he's on social media every single day.

What do you say to him when he says that?

Why?

Because there's a comment.

Someone was bitten by this creature.

So they take Mark's animals, and from what you've told me about Mark so far, it seems like he's pretty attached to Pina.

Yeah, and at this point, he's just left wondering.

Hi, everyone.

I just wanted to update all of you.

The DEC will not tell us whether or not Peanut is alive or not.

So I can't give you a definitive answer of whether or not he's still here with us.

I just want to say thank you for everybody who signed.

Coming up, what happened to Peanut and Fred?

Peanut was the best thing that ever happened to us.

And how their seizure by state authorities last fall continues to reverberate today.

We were essentially handcuffed to do our jobs after that.

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Okay, John, let's do a quick recap.

So we've met Mark Longo and his pet squirrel Peanut.

We know that Peanut is this internet sensation and and he has hundreds of thousands of fans on social media and now there's this seizure what happens when a squirrel bites anyone well what happens next is all laid out in those documents we got through the open records request and It shows that by the time of this search at Mark Longo's home, the DEC agents had already consulted with the local health department.

And now that a DEC staffer reported being bitten, the health department determined it was best to test both of the animals for rabies.

And Janae, the only way you can do that, you have to put them down and decapitate them to look at their brain.

Hi, everyone.

I don't know how I'm going to say this.

I just want to say thank you to all of you.

Peanut was the best thing that ever happened to us.

I'm guessing Mark's followers had a pretty strong reaction to this.

It blew up fast.

And by the way, the rabies tests were negative.

And this starts the chaos.

Mark Longo, the man who just lost the squirrel, joins us now.

This sucks.

How are you taking it?

Mr.

Cuomo, I just want to say thank you so much for inviting me on the show.

What happened today and what transpired throughout this week has been nothing short of a tragedy and a disgrace to the New York state.

You got to remember, this was just days before the presidential election.

The craziest, the craziest thing.

Look,

you had J.D.

Vance, who was the vice presidential candidate, talking about Peanut on the campaign trail.

Is it really the case that the Democrats murdered the Elon Musk of squirrels?

Joe Rogan, the big time podcaster, he brought it up on his podcast, which gets millions of listens.

Why would you kill that cute little squirrel that was obviously a pet and trained from the time it was a baby?

It was really cute.

This was a really bad situation for the DEC.

I think they didn't see any of this coming.

I think they thought this was another day in the office.

I don't think this was the first time they've ever done something like this, but this is the first time that they were caught by millions of people.

This is where innocent bystanders get dragged into this internet culture war moment.

People online started looking for somebody to blame, and one name started circulating almost immediately.

Her name was Monica Kiesler.

She's a photographer from Texas.

What's Monica's connection to this?

It's not totally clear.

Monica Kiesler was active in these private Facebook groups that are huge, dedicated to rehabbing squirrels and squirrels in general.

And best I can tell, there was some sort of dispute between her and another person that was active in these groups.

And all of a sudden, Monica's name and contact information start popping up.

And people were accusing her of being the one that filed the complaint with the DEC that got all of this started.

Keesler said she had nothing to do with it.

And you can actually see that in the documents that the state says they have no record of monica keesler filing a report but here's where it spirals because once her name was out there those other monicas who are photographers they start getting targeted too i know it's just caused havoc in my life people like monica hector in missouri who we heard from earlier and if you've noticed my facebook page has not had a post since thanksgiving because i can't post to it you can't post to it because because why people will not leave me alone oh so if you post something it's like a wave of peanut the squirrel message i hope you die i hope someone takes care of you like they did peanut kind of things i've had one photography shoot since that has happened one and i've booked absolutely no weddings this year

that's not usual right i mean that's um about fifteen to twenty weddings a year um so i mean there's there's got to be like a feeling of helplessness here right i mean like yes most definitely.

Is there anything you can do?

Well, as of right now, local law enforcement, I have talked to the local county prosecuting attorney, which I've turned over all the death threats and things of that sort to him.

The last word from the Attorney General's office in Missouri was that they were going to turn this over to the FBI.

I talked to another Monica from Northern California who said the same thing.

Death threats, business ruined, all because they shared a first name.

They were telling me that I should kill myself.

They said, I hope your kids die because this is what you deserve for what you did.

Granted, I didn't do anything.

It's just not a good time for Monica's at all.

No, not at all.

And the DEC starts getting flooded with calls and threats from all over the country.

I live in southern Illinois.

I got hundreds of voicemails under an open records request.

But watching the national news and what you guys did to that guy's squirrel and raccoon,

you guys are disgusting fucking communists.

You are evil, evil people.

You will not get away with this.

Yes, Joe Namath is my cousin, the famous quarterback that played for the New York Jets.

What you folks did to that squirrel at Peanut, it makes me sick.

There were bomb threats that came in via email that forced thousands of workers to work from home for a period of time.

Your agents that raided Mark Longo and took and killed Peanut and Fred, they still need their heads removed with a fucking bat.

I am going to kill and murder everyone who is involved in the Peanut situation.

Anybody whose name was on the DEC's website was being targeted, their families too.

The union rep for the DEC officers told me the police had to provide round-the-clock protection for some of DEC's top management and even going as far as having to take their kids to the school drop-off and pickup line.

Fuck you, you communist bitches in New York.

Trump.

So this clearly isn't just about a cute little squirrel named Peanut anymore.

It's about rage and politics, what some call government overreach, even.

What does Mark make of this and how all of this is playing out?

You know, I asked Mark about all of that.

I mean, some of the voicemails, there was the Monica Kiesler situation.

Who do you think deserves blame for that?

Like, why do you think that part of this happened?

To be honest with you, I don't know.

I've always been somebody that said, hey, we're going to fight this fight.

We're going to do it the legal way.

The last thing I wanted anybody to do is go out and threaten anybody.

I came out and made multiple statements.

That's not why we're here, God.

This is not about exacting revenge.

And I, you know, I have never blamed Monica Kiesler.

Just to kind of push back on that, at some point, I think you did post perhaps an image of her.

Do you regret that at all, given, you know, the threats that she did get?

I do not agree with everything that she has to go, had gone through.

But again, in my opinion, if you had nothing to do with it, I am literally right here.

And since this has happened, at no point has any bit, I had her lawyer call me and he was laughing about the situation.

I reached out to Monica's attorney to, you know, ask about whether that call happened and whether it happened as Mark Longo says it did.

I haven't gotten a response.

You know, it's really not often that we hear from folks when they're in the middle of a social media firestorm like this one.

What is Mark up to now?

Mark has sued, saying he's lost a lot of money after losing Peanut, both him and his animal sanctuary.

The squirrel was a really powerful fundraising tool, he says.

And he's also pushing for a new law called Peanuts Law.

This is a bill in Albany that would require animals to be quarantined to be watched for rabies symptoms rather than euthanized.

And it's a long shot, but Janae, even without that law, Matt Krug, the union rep for the Environmental Conservation Officers, he says this incident has rattled leadership at the Department of Environmental Conservation.

Remember, the agency was flooded with death threats.

I know they were scared.

So

that definitely did have a ripple effect.

So let's talk about the post-pean ripple effects.

Does this continue to have an effect on your members and your members' work, more importantly?

Absolutely.

So initially, right afterwards, after we got through all the threats, we weren't allowed to do any wildlife seizures for months and months and months.

We weren't allowed to execute any warrants without the acting commissioner's approval.

Some of these were simple warrants and we're waiting weeks and weeks and weeks to be able to execute them and go out and do our seizure, do our investigation, because we still have a job to do essentially, right?

It's environmental protection.

We went through a process of right afterwards where we weren't allowed by management to even do our road checkpoints during big game season, looking for illegal wildlife, deer being transferred back across state borders, loaded guns.

And that, I mean, that directive was directly tied to the peanut thing, you think?

Mm-hmm.

Absolutely.

We were essentially handcuffed to do our jobs after that.

We had an officer quit.

who had 17 years on, said, the department doesn't have my back.

You know, this isn't worth my family being threatened.

He also says officers are struggling to get prosecutors to take on their cases in the months following the peanut saga.

The local district attorney didn't respond to my request for comment.

The State Department of Environmental Conservation declined my request for an interview.

And just to be clear, Mark Longo hasn't been charged with any wrongdoing, and there's no indication he will be.

What do you want the public to know about

your members and the work they did that day and leading up to that day?

Our members are professionals.

We go through a six to seven month police academy.

We got a warrant, we followed our procedures and we were doing our jobs.

From your perspective,

it was by the book, right?

Yes.

Correct.

This was done by the book, following the criminal procedure law with a signed warrant from an elected judge, and charges were pending.

Felony charges for the gun should have been pending, and this defendant should be arrested for this.

Because if this individual, if it was a poor kid in downtown Albany with the same gun, he'd already probably be in state prison.

But this is instead is a

social media quote-unquote star

and utilizing all the press and

publicity and hasn't been charged yet, but he should be.

Anything else you want to touch on?

Anything we missed?

If you weren't completely turned away, we are hiring another,

doing another civil service test in November of 2025.

So I hope you'll sign up for the test because you can really do some good for the environment and be on the front line.

So take our test, become a conservation officer.

We're looking for the best qualified candidates for it.

John, thanks so much for your reporting on this.

I'm really hoping you don't switch career fields.

My pleasure, Jane.

That's WNYC's John Campbell.

Thanks for listening to NYC Now from WNYC.

You can find more local reporting just like this by going to wherever you get your podcasts and subscribing to NYC Now.

This was the On the Media Midweek podcast, but don't forget to listen to the big show on Friday to hear how the press is covering Trump's military occupation in DC.

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