The Jordon Rules: An Exclusive PTFO Investigation

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Speaker 4 Coach, the energy out there felt different. What changed for the team today?

Speaker 5 It was the new game day scratchers from the California Lottery.

Speaker 1 Play is everything.

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Speaker 7 Are you saying it was the off-field play that made the difference on the field?

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Speaker 1 Coach, one more question.

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Speaker 1 I'm Pablo Torre, and this episode of Pablo Torre Finds Out is brought to you by Remy Martin 1738, Accord Royale. Exceptionally smooth cognac for all your game day festivities.

Speaker 1 Please drink responsibly because today we're going to find out what this sound is.

Speaker 11 28,000-year-old dildo, that's what she calls Bill.

Speaker 1 Right after this ad.

Speaker 1 We're listening

Speaker 12 to DraftKids Network.

Speaker 1 We got to get going here.

Speaker 11 For real, let me take these sunglasses off so I don't seem flippant about the subject matter. That's right.
Your hair's voluminous today.

Speaker 1 Okay, thank you for noticing. Well, I took a shower yesterday.

Speaker 11 Shout outs. Second day is the best day.

Speaker 1 Shout out to showers. We don't have time for this.

Speaker 11 Start us cleanly.

Speaker 1 Are we starting cleanly? Are we rolling? Pointing to the thing. We have been rolling.
Very good. Which one? Action.

Speaker 1 We don't have time to banter. Sorry.
Why'd you invite me?

Speaker 1 I made a terrible mistake. I now realize by inviting you two specifically.
But in front of you are papers with words on them that are warnings.

Speaker 1 Words that are warnings. Yours has more warnings than mine.

Speaker 11 Yeah, mine also says, can I say that? Because you can't be trusted. Embargoed mine.
Because you can't be trusted. Exclusive with two underlines.
Embargoed with stars.

Speaker 11 That's, I think, probably because I have a podcast.

Speaker 1 We have a timeline of exclusive information that is new, breaking. No one else has broken it yet.
I've been sitting on it for a long time. Okay.
Right.

Speaker 1 You guys were here the last time when we broke this story that, in fact, Jordan Hudson, Bill Belichick's girlfriend, age 24, had insinuated herself into a Super Bowl commercial with Ben Affleck and Matt Damon.

Speaker 1 This was a very conspicuous thing to us and now maybe to everybody who is watching this again.

Speaker 13 Because Matt Damon and Tom Brady don't have the heart of a champion. We got a new squad, Dun Kings sequel, Afflex and Belichick.

Speaker 1 Dun Kings!

Speaker 13 A little more spirit on the, you know, on the charge next time.

Speaker 1 So, Jordan, right there, right next to Bill, next to Coach Belichick. To recap, she was the one who represented herself as Bill Belichick's agent.

Speaker 1 Katie Nolan, I believe, branded her accurately on the last episode.

Speaker 11 As a momager.

Speaker 1 Yeah. Yeah.
Prescient. I have been thinking about that, haunted by that, because in the months since then, I've also been making more calls.
And so when this stuff happened recently,

Speaker 1 I was at the bottom of the rabbit hole already. And everything I have found out from personally talking to 11 sources who have directly dealt with her.
Yes. Firsthand.

Speaker 1 I am here to say a couple of things to you guys. Number one is that I need to change the foremost policy of talking about Jordan Hudson.
And that is I'm going to start calling her Jordan Hudson.

Speaker 11 Which is funny because I've noticed people online have started calling her Jordan. And I said, Pablo led the charge.

Speaker 1 Yeah, it's just now a real story.

Speaker 11 Yes, fair, totally fair, agree with.

Speaker 1 And when you talk to 11 people, I do want to demonstrate some open-mindedness to the

Speaker 1 herbs and spices as there are, if I'm not mistaken. Right.

Speaker 11 And that's so that's the herbs and spice line.

Speaker 1 Once you hit that, you really hit the KFC threshold. That's right.
And so, too, there are questions about how original is this recipe? Wow, beautifully done.

Speaker 11 It's like you guys have worked on that, and I'm here to say they hadn't.

Speaker 1 We absolutely haven't.

Speaker 1 But the recipe for this story is there is some succession. There is some Dawson's Creek.
There is certainly some lifetime movie.

Speaker 1 The story of arguably the greatest coach in the history of not just football, but everything.

Speaker 1 And a couple of breaking news updates since what has happened publicly since we last gathered. Number one, okay.

Speaker 1 Two sources at the University of North Carolina tell me that there has been a decision.

Speaker 1 It was made last week by the higher-ups inside the athletic department that had hired Bill Balichek to be the highest paid public employee, not just coach, in the state of North Carolina at $10 million a year.

Speaker 1 And that decision was that Jordan Hudson is no longer allowed in the football building.

Speaker 1 She is not allowed on the football field.

Speaker 1 Quote, don't think you'll be hearing much from Jordan moving forward. Wow.
Dang, not a little flippant. Building.
That's a little flippant.

Speaker 11 I feel like that is what is done with a distraction, and a team is within its rights to do that when it comes to external distractions.

Speaker 1 Now, do we think, maybe we know, I don't know if we know, do we think this is like the athletic director at UNC being like, this is a problem?

Speaker 1 Or do you think it's Bill going to the athletic director and being like, I would really love it if you said this was a problem?

Speaker 11 Oh, of like, oh, they said you can't come.

Speaker 1 Yeah, I would.

Speaker 1 I would love to have you.

Speaker 1 Oh, my God. You're my cheerleader.

Speaker 1 Who's got tarrier heels than you? You're my cheerleader. You've got to be there, babe.
But, But Freddie. But they.
Donnie's on my back. Bubba Cunningham.
Is that his name? Bubba Cunningham.

Speaker 11 Bubba's. Bubba, you know,

Speaker 1 Bubba can be.

Speaker 11 Listen, Bubba's, he's tough.

Speaker 1 I think Bubba's jealous.

Speaker 12 I wouldn't say it to him, but I think Bubba's jealous. Yeah.

Speaker 1 That's my Bill Belichick impression. That's really good.
That's ours.

Speaker 11 Yeah, the most animated he's ever been.

Speaker 1 So the theory of why any of this is happening is a relevant conversation, but

Speaker 1 I'm going to ask you to put a pin in that. Okay.

Speaker 1 Because the second update is that Bill Belichick's family

Speaker 1 is extraordinarily concerned about what has transpired.

Speaker 1 One Belichick family source told me, quote, there is deep worry for how detrimental Jordan can be for not just North Carolina, but Bill's legacy, reputation, everything he has built and worked for over decades.

Speaker 1 And quote, in fact, the family has been digging into Jordan Hudson as well in a parallel way.

Speaker 11 So they are conducting research.

Speaker 1 They are asking questions. In a rabbit hole.
They're shocking to 11 herbs and spices.

Speaker 1 I mean,

Speaker 1 might be understating the spiciness, honestly, at this point, in terms of how this has gone behind the scenes. Because number three,

Speaker 1 what I've been told is that Bill Belichick entrusted Jordan Hudson with the power to run his new media empire. Quote, Jordan was my boss.

Speaker 1 To quote another, the level of cockiness to go along with the absence of resume is stunning.

Speaker 1 And the idea that Bill Belichick may not realize exactly the damage he's done to himself and certainly his legacy, and also to his reputation as a coach.

Speaker 1 And so, yes, this will be a story about leadership, genius, and privacy, and discipline, and also, crucially, the illegal sale of injectable erectile dysfunction drugs. Sorry, wait, what did you say?

Speaker 1 Sorry, what

Speaker 1 after the break?

Speaker 11 Oh my god, monetization is killing everything.

Speaker 1 So, how the f did we get here, guys? How did we Pablo? We started this off joking about Jordan.

Speaker 1 And late last month, Bill Belichick put on a tattered Navy sweatshirt and showed up to what I'm told is his old high school in Annapolis, Maryland, alongside his girlfriend, girlfriend Jordan Hudson, who was not coincidentally wearing her own Navy sweatshirt.

Speaker 1 No holes. She also has been telling people that she picks out all of Bill's clothes for him.

Speaker 11 Odd choice, then.

Speaker 1 But the goal, as they show up together wearing Navy sweatshirts, is to promote Bill's new book titled The Art of Winning: Lessons from a Life in Football. And are you familiar with CBS Sunday morning?

Speaker 14 Coach, thank you for doing this.

Speaker 3 You're probably thinking the same thing I was when I sat down with Bill Belichick.

Speaker 14 What's going on with this sweatshirt?

Speaker 1 Well, you can see I've worn this one for a while. Do you remember how you got the cut here? No.

Speaker 3 Tattered and yes, often sleeveless, Belichick's signature look is part of his singular focus.

Speaker 1 To be clear, CBS Sunday morning, I am told, was trying to tell an extraordinarily positive story about how this coach's decision-making could be a model, actually, for non-football people, too.

Speaker 11 The clip that kind of went out and got the most attention was a clip of Jordan

Speaker 11 interrupting and seemingly inserting herself into the interview.

Speaker 3 Jordan was a constant presence during our interview.

Speaker 1 You have Jordan right over there.

Speaker 11 And the question she took the most issue with from that clip was they asked him, Everybody in the world seems to be following this relationship.

Speaker 14 They've got an opinion about your private life. It's got nothing to do with them, but they're invested in it.

Speaker 15 How do you deal with that?

Speaker 1 Never been too worried about what everybody else thinks. Just try to do what I feel like is best for me and what's right.

Speaker 11 It was a very softball. Like you are in a new relationship.
We're seeing a different side of you. How did the two of you meet? Meet.
Not talking about this. We're not talking about that.

Speaker 1 In addition to inserting yourself, there also is an element of asserting herself. It feels like.
It feels like it's not just like I'm in here to protect.

Speaker 1 It's also like the big dog is barking over here, just so you know. And the big dog's got her eyes on you.
That's how it felt.

Speaker 1 If you're a savvy savvy PR person, a guard dog even, like you're not trying to be on tape.

Speaker 1 And what I'm told is that, yeah, the reports are true that there is like a half hour more of Jordan Hudson giving hand signals to him during the interview, kind of like a spygate thing, honestly.

Speaker 11 A good PR person is not going, excuse me, hello, it's me, and inserting themselves. They're trying their best to smooth from afar, and they had an answer for that question.

Speaker 1 But instead, what is happening is that there are lots of theories all over the internet that, in fact, Jordan Hudson is an OnlyFans model, a call girl, something along those lines, because why else would you not want to reveal the truth?

Speaker 1 What I can tell you is that from all of the people I've talked to, they just think that Jordan Hudson, like her cover-up, was worse than the non-crime that happened.

Speaker 1 And in fact, to verify all of this, what I can tell you is that, yeah, that flight, Boston to Palm Beach, 2021, a jet blue flight. Belichick does fly commercial.

Speaker 1 He goes to hang out at the golf club of Jupiter. That's why he go to Palm Beach.

Speaker 1 At the time, he was still with Linda Holiday, who was his 15-year girlfriend thereabouts, who was in her late 50s at the time.

Speaker 1 And Jordan was a philosophy major at Bridgewater State, who was dating a much older man whom we will meet later. But the date in question.

Speaker 1 The date in question was February 11th, 2021. And we know this, of course, because Bill Balichek signed what?

Speaker 11 The inside of her philosophy textbook or a psychology textbook? Which one was it?

Speaker 1 It was Deductive Logic by Harvard professor Warren Goldfarb.

Speaker 1 And there is the inscription, Feb 11, 2021. I will just call to your attention, of course, the Jordan.

Speaker 1 And if you just punch in even more on that second O, you might notice that it doesn't feel like on encounter number one, Bill Balichek knew that Jordan is spelled with two O's because he does the extra circle around what felt like clearly an A.

Speaker 1 And I believe that February 11th, 2021 is also incredibly important here because, in the attempt to like match all the timelines, because there's been lots of erroneous reporting, lots of seemingly very confusing timelines, February 11th, 2021 is very important because of this other video that we found.

Speaker 1 above. Jordan Hudson, 22, Hancock.

Speaker 11 Beautiful.

Speaker 1 If I may.

Speaker 11 Beautiful.

Speaker 1 That was the first runner-up of the Miss Maine pageant last year. That was 2024.

Speaker 11 First runner-up is second place, yes. That is just confirming for my brain.

Speaker 1 Second place. That's correct.
Hancock, Maine is her hometown. That's population 2,466.

Speaker 1 But the detail that I wanted to call your attention to, just for the timeline here, right, is how old she says she is. So this pageant, I can tell you, was March 2024.
Okay, so deductive logic time.

Speaker 1 She is 22 in March 2024.

Speaker 1 So, in February 2021, when they met on that flight using the powers of deductive logic, Jordan Hudson would then need to be how old?

Speaker 1 Michael Cruz Cain, who used to teach math to 19th right, Jordan Hudson, 19 years old. Getting close.
Bill Belichick was about to turn 69, I believe.

Speaker 1 Nice. Sorry.
Well, I'm sorry. I'm sorry about that.
You taught math to children. With the embargo.
You're the one who taught to it. I'm sorry,

Speaker 1 I didn't want to do it.

Speaker 1 Something that I did came from the center of the earth. I was a vessel for that.

Speaker 1 Can we take it out?

Speaker 1 No, we're going to leave it in.

Speaker 1 But Jordan Hudson's age frequently has been

Speaker 1 miscalculated, misreported. The LA Times last week had her at 21 years old at the time of their meeting.

Speaker 1 And one reason, by the way, again, 19, that's legal, right?

Speaker 1 I'm just trying to clarify.

Speaker 1 By the law, it's fine. By the law, it's fine.

Speaker 1 But there are other man has other laws than those that are writ. That I believe is also a philosophy textbook somewhere.
Yeah, absolutely. Signed by Bill Cower.

Speaker 1 The reason I've been wondering, though, like, why does this keep happening? Why does no one know?

Speaker 1 Does connect to another question I've been pondering that I want to ask you guys. Have you ever mistyped your own birth year?

Speaker 1 Well, certain,

Speaker 11 not that I remember specifically, but certainly I've mistyped everything.

Speaker 1 The reason I ask that question is because this is a question that has been asked around the North Carolina football program.

Speaker 1 And it has been asked because I've learned of an internal document that has been circulating around said program.

Speaker 1 And you may be familiar, like sometimes whether it's a a school directory or let's say the wives and girlfriends of football coaches working at the University of North Carolina, you fill out a directory.

Speaker 1 There's your address, there's an email, phone number, number of kids, their names, and your birthday so that people can say happy birthday when it's time for your birthday.

Speaker 1 And Jordan Hudson put down her birthday on this document, I am told, as April 2000.

Speaker 1 April 2000. So now we're getting a little older.
Or she

Speaker 1 did not put her accurate birthday.

Speaker 11 Okay, so now,

Speaker 11 back where we started. We don't really know.

Speaker 1 Well,

Speaker 1 we know, based on a preponderance of evidence, that her actual birthday is April 2001.

Speaker 11 So it seems like the reason she's so sensitive about

Speaker 11 the book thing is because they didn't think through the fact that he was clearly talking to a 19-year-old, and now they're trying to cover that up.

Speaker 1 That is a lot closer to what might be the Occam's razor of why.

Speaker 1 There's another thing about it. Wait, can I say the same thing? I was going to say it because I'm going to forget it.
Yeah. I'm trying to picture either you're typing it or you're writing it, right?

Speaker 1 If you're writing it, there's no way you write this 0-0 instead of 0-1. Uh, typed.
Yeah.

Speaker 11 So if you're typing it, it's just the same.

Speaker 1 But on your phone, the zero is not where the one is. It's not close to the one.

Speaker 1 That is literally the argument that one of the sources that I spoke to at UNC pointed out. How the f could you mistake a zero for a one?

Speaker 11 Yeah, you'd have to go out of your way.

Speaker 1 On what a crazy little DB keyboard. Yeah.

Speaker 11 And it's like you'd hit the same thing. Right.

Speaker 11 Yeah. Oh, my goodness gracious.

Speaker 1 So this specific mistake, quote unquote feels instructive but wait you could put zero maybe you could put zero twice to put double zero okay generously maybe you could maybe you double tapped it anyway this is just pointing out the presentation the theater of what it is to allegedly be the first lady of unc football it's a real puzzle admittedly it's a puzzle including for someone i was i'd have to imagine like uh Harvard professor Warren Goldfarb.

Speaker 1 Warren G.

Speaker 12 I mean, Walter Beverly Pearson, professor of modern mathematics and Mathematical Logic. And now you should add Emeritus because I've retired.

Speaker 12 Despite the title, I'm actually in the philosophy department, not the mathematics department.

Speaker 1 Warren G did tell us that he is not familiar with deductive logic, his book, Raising Libidos in This Way.

Speaker 1 But he did tell us, is this one of our 11? Really, yes, I'm not. He's not one of the 11 for the record.

Speaker 11 Hey, sir, does your book tend to make people horny?

Speaker 12 Now, of course, I don't know the details of exactly what happened, but presumably

Speaker 12 Bill Belichick had a seat on an airplane next to Jordan Hudson, and she was reading the logic book.

Speaker 12 She was taking the class that my friend teaches at Bridgewater State.

Speaker 11 Oh, I see. Using your friend's book in your class?

Speaker 1 He said, philosophers mount up. Of course, yes.

Speaker 16 Doing strategy and football is just replete with all... kinds of truth function logic.

Speaker 12 If this happens, then we should do that. If that happens, we should do this.
If this happens, but that doesn't happen, then we do this.

Speaker 16 That's all truth-functional logic.

Speaker 1 So either Belichick was interested to see that what he did more on intuition, and he was obviously very good at it, right?

Speaker 12 What he did in the intuition was actually could be formalized.

Speaker 1 Or it was just all old hat to him and he was just making conversation because she was a very beautiful young woman.

Speaker 12 Logic is too often derided as a dry subject. I'm glad to see its romantic potential has finally been recognized.

Speaker 1 The illogic of this whole thing, though, right? Why is she so protective of this question? Why is she doing this?

Speaker 1 There is, I think, in our reporting, as Katie deduced, the whole like, let's not draw attention to the fact that I was 19. He was almost 69.

Speaker 11 Legal though it may be.

Speaker 1 Legal though it may be. But there's another theory, according to people who have dealt with her directly on.

Speaker 1 matters of business, which is that she seems to be of a belief as she carves up Bill Balichek's brand, his life into different buckets of monetization.

Speaker 1 And by the way, she is the person who inspired in a real way the book that is at the heart of that CBS non-promo.

Speaker 1 She had read, I'm told, Ray Dalio's book, Principles. Like as an idea mill, as she is credited in the acknowledgments, she does come up with ideas like that book.
But what the source has

Speaker 1 deduced is that she may be saving exclusively any and all talk about their origin story, their relationship for a potential reality show.

Speaker 11 No, no.

Speaker 11 No, no, no, no, no, no.

Speaker 1 Oh, no.

Speaker 11 So you're saying that she's protecting that information because it's in fact embargoed?

Speaker 1 She is somebody who believes that an exclusive means exclusive. Like you can't talk about this anywhere else.
This story is for a future. theoretical project.

Speaker 1 That is the theory from people who have had to deal with her. And the dealing with her, right? When did this happen? When did she get control over bill belichick's new media empire

Speaker 1 so you may recall the time that bill belichek got uh

Speaker 1 defenestrated from katie nolan's uh new england patriots uh that's thrown out the window do you think i need you to tell me what

Speaker 1 defences doing it for them but finestra latin window feminine noun let's go

Speaker 1 That window of time that Belichick had, a fenestra of time, if you will. A fenestra of time that he didn't have football to fill.
He had, I'm going to count him down,

Speaker 1 a podcast for Underdog Fantasy called Coach. He had inside the NFL for the CW.
He had appearances with Peyton Manning and various kinds. He had appearances on the Pat McAfee show.

Speaker 1 And all this was kind of conspicuous, given that, again,

Speaker 1 no one hated media more than that guy. And also, as you told multiple people, he'd never listened to a podcast before.

Speaker 11 But who among us? Not, not the one that makes him doesn't listen to him, you know?

Speaker 1 So So he shows up at NFL Films Studios in Mount Laurel, New Jersey. All of these things I've mentioned are filmed there at the one place that he trusts as a media entity.

Speaker 1 It's the company that he grew up adoring and trusting, NFL Films, right? Like his dad is a coach. He is a football nerd.
He has friends who've worked there for a very long time.

Speaker 1 The hard knocks thing, which is, for those not familiar, the reality show where you get cameras all over a football building, typically an NFL team, was going to be for the first time a college team.

Speaker 1 It was going to be Chapel Hill, North Carolina. It was going to be this program.
And it was going to be produced by NFL Films.

Speaker 1 So this is, again, the organization where all of these shows had been taped. This was Belichick's sort of like comfort zone.

Speaker 1 And so when you get the news that Jordan Hudson, and this is something that I've confirmed myself, was instrumental in that deal blowing up.

Speaker 1 because she was trying to assert control over the negotiations.

Speaker 1 This is now how we arrive at a point at which Bill Belichick's insulation from these media things has absolutely just become a thing he has to deal with.

Speaker 1 And I think if the other thing about it is if UNC struggles,

Speaker 1 this is only going to get way, way, way, way worse. And at the beginning of this, as of the summer of 2024, Jordan Hudson was not in charge of everything.

Speaker 1 But there was one famous story that was witnessed by, I am told, dozens of people, including freelance contractors who were hired to work on the set for a seven-figure scripted commercial.

Speaker 1 And yes, we're talking about another expensive commercial shoot here.

Speaker 1 This is Belichick. Talk to me.
Double B. Tyrese.
What's good with these whiteouts? He's going to get in the end zone. No doubt about that.
My man. William, answer the phone.
Billy B, my man. Cam.

Speaker 5 How's QB1 looking?

Speaker 1 It's looking more like QB3.

Speaker 11 My body rejects that.

Speaker 1 What I am told by multiple people among the dozens who witnessed the shooting of this is that what happened that day on set was, quote, highly unusual.

Speaker 1 Jordan Hudson, who was at the time like a person they kind of heard about, but again, this is last summer. Yeah.
Not

Speaker 1 quite the entity that we know now, nothing close, had arrived on set and started immediately pitching herself for a role that had not been discussed in this scripted seven-figure commercial shoot.

Speaker 1 That would also serve as, quote, the hard launch of their relationship.

Speaker 1 And she told everybody to hold on, actually, as this idea developed in her head, because what she did was she left set,

Speaker 1 came back sometime later, and she was wearing a yellow polka dot bikini

Speaker 1 and a sun hat. She would just be by the pool with him.
That was the idea.

Speaker 1 All right, were you?

Speaker 1 I pitched this to her. Were you? She left.
In the room. She called me.
She was like, What do you think would be a good thing? And I was like, get that kini on, girl.

Speaker 11 Said, hey, you were in severance for 30 seconds. I was just wondering.

Speaker 1 Whoa, whoa,

Speaker 1 30 seconds.

Speaker 6 Think about

Speaker 1 the scene, though, right? So she shows up. She's wearing a bikini.
She's walking around. Bill Balichek, if you're wondering,

Speaker 1 betrays no emotional change as this is happening. Sure.
And everybody around is like, again, this is like, as she called him on set multiple times,

Speaker 1 this is a star. She kept on calling him a star.
That's why you're paying him a lot of money.

Speaker 11 We're even pretending to listen to you because of the star, how much he's a star in our eyes.

Speaker 1 So that part, right? The how do they manage this question, because she's insisting the hard launch be good for the commercial. And Belichick was going along with it.

Speaker 1 He's like, of course, I, yeah, this, this seems totally normal, like a thing you would do. And

Speaker 1 the crew had to figure out what the f ⁇ do you do now? Oh, no. So the premise of the ad, according to my sources, was.

Speaker 1 Jordan Hudson by the pool, sunning herself in a lounge chair, trying to get Bill's attention, that kind of a thing.

Speaker 11 Oh, she added like script idea. It wasn't just she'd be in the background of the shot we saw.

Speaker 15 She had motivation.

Speaker 1 Okay.

Speaker 1 Taping for the actual commercial was done by then. And so what they did was they filmed something.
No. Oh my God.

Speaker 1 That one source told me.

Speaker 1 This is embarrassing. It may have involved a camera that may not have even been on.

Speaker 11 Oh my God, this is so embarrassing. It's like when you give a kid a controller for a video game and you play it and you go, you're doing great.
Yeah.

Speaker 1 Oh my God. You're driving the car.

Speaker 11 Look at you go. Yeah.

Speaker 1 yeah oh my god it had zero intention of using it i got goosebumps that is my that's a real nightmare hurts me it makes me i'm embarrassed i feel it makes me feel for her yeah

Speaker 11 unfortunately i know

Speaker 1 the villain up to this point in this particular story i am like oh gosh

Speaker 11 i i hope that footage is destroyed

Speaker 11 i hope that if there was any footage i hope there isn't any and if it is i hope it was destroyed i that's please don't have that footage right now please pablo

Speaker 1 and

Speaker 11 no i don't have it oh thank god i I believed him.

Speaker 1 I looked. Oh, of course you did.

Speaker 1 I wouldn't be able to look.

Speaker 11 It'd be like the

Speaker 11 salt bath, whatever that scene was that you guys don't have to do that.

Speaker 1 Don't we do have it?

Speaker 1 Oh, my God.

Speaker 1 How do we usually have that?

Speaker 1 How did you do that?

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Speaker 4 Coach, the energy out there felt different. What changed for the team today?

Speaker 5 It was the new game day, Scratchers, from the California Lottery.

Speaker 1 Play is everything.

Speaker 5 Those games sent the team's energy through the roof.

Speaker 7 Are you saying it was the off-field play that made the difference on the field?

Speaker 5 Hey, a little play makes your day, and today it made the game. That's all for now.

Speaker 8 Coach, one more question: play the new Los Angeles Chargers, San Francisco 49ers, and Los Angeles Rams Scratchers from the California Lottery.

Speaker 9 A little play can make your day.

Speaker 8 Please play responsibly. Must be 18 years or older to purchase play or claim.

Speaker 1 So, not understanding how sets work, how cameras work, how microphones work, that's the through line so far from CBS to this.

Speaker 1 And what happens, though, as everybody on set is watching this, and the people who work on these shows are watching this in this one central location where the mountain has come to Muhammad, and everybody goes and like films stuff with Bill Balichek, the newly crowned media king of football who cannot get a job in the NFL.

Speaker 1 One source told me this, quote, I watched her power grow inch by inch. I can take this.
I can take this. I can take this.
And the question then is like, why wasn't anyone in the way?

Speaker 1 Like, how, why was the power vacuum so

Speaker 1 empty? And the inner circle of Bill Belichick is a fascinating thing.

Speaker 1 So it used to be managed, his PR used to be managed by this guy, Berj Najarian. He was handling all of his personal PR.
He was the guy who, as Bill Balichek, was very hard to deal with.

Speaker 1 He was very easy to work with, but ultimately they said nothing. And that was

Speaker 1 a good relationship. That was a safe relationship.

Speaker 1 He's now, however, the chief of staff at Boston College, leaving behind a group with whom Bill Balichek still has a standing pre-dawn phone call every single day. You got Matt Patricia,

Speaker 1 the former defensive coordinator of the Patriots and also briefly the offensive coordinator. That did not go any better.
It's not. We can also mention that Josh McDaniels is also in this group.

Speaker 1 Also, Mike Lombardi, longtime friend of Bill Belichick, former Patriots assistant, now GM at UNC.

Speaker 1 And these are yes men. So I just want you to imagine being Bill Belichick.

Speaker 1 Bill Belichick is somebody who has been for decades incredibly insulated from having to live anything resembling a normal life. He has been a coach.

Speaker 1 He has been in charge. And Matt Patricia, as was described to me, like, this is, quote, a doormat.

Speaker 1 that's mean as well and i kind of feel bad about that but these guys like are watching jordan come in and they're like eye rolling they're kind of like nudging each other is the description but they're not telling bill they're not telling coach this is a bad idea so she comes in and out alphas everybody and that's how in a very short amount of time in a period of months they watch her take power.

Speaker 1 And so simultaneous to this, Bill Belichick, to the people he's doing these media projects with, is repeatedly calling Jordan brilliant. He is telling them, you need to hire Jordan.

Speaker 1 He told one of these media companies, I am told, that they should hire her for a six-figure salary as part of their deal with him to make the show in question.

Speaker 1 But you can imagine what that work environment was like, where she was on every single call, every single email. They had to go through her.
She ran his life.

Speaker 1 Media partners had to go to her to get to him. They commuted together all the time from Boston to New Jersey.
She was calling people into meetings.

Speaker 1 And connecting back to the CBS interview,

Speaker 1 she again

Speaker 1 didn't seem clear on how cameras and hot mics worked.

Speaker 1 And I say that because in another infamous story that circulated among dozens of people on set at the NFL Film Studio,

Speaker 1 Bill Belichick, Katie Nolan, you can imagine this, right? He's wearing a mic.

Speaker 1 She is

Speaker 1 whispering to him. Oh, no.

Speaker 1 Off-camera somewhere. Oh, God.
The problem is that there are these things in television called control rooms.

Speaker 1 And at NFL Films headquarters, as Bill Belichick and Jordan Hudson are mic'd up, they proceed to hear them talking

Speaker 1 about

Speaker 1 all sorts of people. They are talking about graphics.
They're talking so much about the graphics people.

Speaker 1 They are

Speaker 1 not aware that dozens of people can hear them talk.

Speaker 1 How? Jordan.

Speaker 11 How are you not aware? You need just a bit. Everybody knows this trick.
How are you not aware?

Speaker 1 Let me all, let me also, okay. Here's what I'm going to say.
I think, this is a principle of my life, talking shit behind people's back is totally fine. It's, I, I encourage it.

Speaker 11 Actually, there's studies that have shown it's like important for human society to have.

Speaker 1 Okay, so now there's, now there's that.

Speaker 1 So I think that's totally, I think that's, I think you should talk sh ⁇ about every talk about all the people, but everything goes out the window if they hear you.

Speaker 12 If they hear you, it's a whole different, it's a whole different ballgame.

Speaker 1 Yeah.

Speaker 1 They heard them.

Speaker 11 That's pretty tough. That's really tough.
And that, and you're saying that's on, and that didn't get out.

Speaker 1 Even though that has not gotten out. Yeah.

Speaker 11 Are we ever going to go back to the part where

Speaker 11 nobody around Bill spoke up? Because I do feel that's a neglected part of this story in that we do seem to love, especially as an online public, we love a woman to put everything on.

Speaker 11 And while I'm not in any way saying that Jordan is innocent or anything in all of this, it does seem like a number of people were in a position that could have gone, hey, this isn't cool.

Speaker 11 But they were so much more interested in their access to this power that they let it get really bad and are now like crazy, right? She's nuts.

Speaker 11 And you're like, yeah, you could have said something a long time ago and helped your supposed friend by telling him the truth of what was going on here. And now you're leaving it to us.

Speaker 1 But I would say that is, it's tricky because even like, have you ever had a friend who had a significant other that you were like, oh boy,

Speaker 1 this person is trash. Yeah, I would say, in my opinion, I'm like, I'm just going to wait till they break up.
And that's what I'm going to say.

Speaker 11 And I will say,

Speaker 11 self-awareness, I am on the other end of the spectrum.

Speaker 11 I have made people very mad at me.

Speaker 1 Maybe it's not good.

Speaker 11 Yes, by the other end of the spectrum.

Speaker 1 And they're here today.

Speaker 11 Bring them out. No, it's, I have a tendency to be a little honest in ways I don't notice are uncouth until they've been sick.

Speaker 11 So I think it's a good friend is to say, I don't know how to tell you this, and I might not tell it to you, right, but I don't think what's going on here is on the up and up.

Speaker 11 I would say at least that.

Speaker 1 I will safely say that Bill Belichick's inner circle could have used the Katie Nolan.

Speaker 11 Well, and I've been saying that for years.

Speaker 1 It's true.

Speaker 1 The parallel here that I imagine is like in succession, you know, the council of just like people who are just like sucking up to London Roy, who are there because they're looking for like the scraps of power that fall off of his plate.

Speaker 1 That is a lot of what I've, what I've had described to me. And I am trying always to like balance how I

Speaker 1 don't have Jordan Hudson's perspective because she wouldn't talk to us. But the quotes that you hear from the people who worked with her, and again, I think,

Speaker 1 look,

Speaker 1 I just,

Speaker 1 I don't know how to diplomatically convey the following quote from one of the people who work on these shows.

Speaker 1 Quote, she is the worst person I've ever met on earth, and I've worked with multiple sociopaths. Oh, boy.

Speaker 1 Am I allowed to know the gender?

Speaker 11 I can't, of course, know the gender of who said that, but it doesn't form.

Speaker 1 But I do wonder if there are any

Speaker 1 of the gender of the people, of our 11 spices, if any of those spices

Speaker 1 is a woman spice.

Speaker 1 A spice girl. Like a ginger.
I can tell you that an

Speaker 1 unquantifiable number among the 11 are in fact.

Speaker 11 Ginger or cinnamon or.

Speaker 1 Or even baby. Baby.

Speaker 1 Even baby.

Speaker 1 Can you read that quote one more time? I started laughing at the word worst. Yeah.
I did. Didn't hear the rest of it.
She is the worst person I've ever met, and I've worked with multiple sociopaths.

Speaker 1 I mean, that's pretty, that's pretty bad. They still fear her today.
Oh, my God.

Speaker 1 This is a lot of...

Speaker 1 There's so much fear in this story.

Speaker 1 What are you so afraid of?

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Speaker 4 Coach, the energy out there felt different. What changed for the team today?

Speaker 5 It was the new game day scratches from the California lottery.

Speaker 1 Play is everything.

Speaker 6 Those games sent the team's energy through the roof.

Speaker 7 Are you saying it was the off-field play that made the difference on the field?

Speaker 5 Hey, a little play makes your day, and today it made the game. That's all for now.

Speaker 8 Coach, one more question: play the new Los Angeles Chargers, San Francisco 49ers, and Los Angeles Rams Scratchers from the California Lottery.

Speaker 9 A little play can make your day.

Speaker 8 Please play responsibly, must be 18 years or older to purchase, play, or claim.

Speaker 1 I suppose a a question, if you are in the family of one Bill Balichek or somebody who is invested in what's going on here, would be, okay,

Speaker 1 who else has Jordan Hudson sort of been with recently? What's her type? What's her deal romantically? And look,

Speaker 1 I don't know all the answers to that.

Speaker 1 I just know that there is this guy, Joshua L. Zuckerman, dude's in his mid-60s.
According to his LinkedIn, he is the CEO of Wait For It, a geriatrics facility in Cape Cod. Huh.

Speaker 1 It's relevant because Joshua L. Zuckerman told TMZ the following: quote, she is wise beyond her years, much more than any 20-something I've ever met in my life.

Speaker 1 The narrative about her character is not fair to her, end quote.

Speaker 1 And then also separately, I wish these internet trolls and paparazzi would leave her alone and everyone else alone and let them live their lives, end quote. On Twitter, he, under the name Joshua L.

Speaker 1 Zuckerman, not a ton of tweets, but one of them is a reply to Anne Coulter. And it is from November 7th, 2017, and is simply you go girl.

Speaker 11 I was just going to say, you go, girl, as a joke. That's what it says.

Speaker 1 It is literally that.

Speaker 11 I almost jumped in and went, you go, girl. That's crazy.
That's very funny. I'm so sorry.

Speaker 1 The place where he is very active, though, is vivino.com. What is that? Oh, no.
Now I'm so glad you

Speaker 11 for old souls.

Speaker 1 Million users. Vivino.
65 million? 65 million. Oh, my gosh.

Speaker 1 I'm now only... appreciating the claim that you're spotlighting.
That's a lot of people.

Speaker 1 But it is the world's largest wine app and marketplace, empowering people everywhere to enjoy wine to the fullest. Not what I thought it was.
He has written 1,208 wine reviews. Okay.

Speaker 1 The man likes his wine.

Speaker 11 And good for him.

Speaker 1 He's of age. Plenty.
Yeah. And I would like Michael to turn over his packet and help the audience understand

Speaker 1 what some of these reviews are.

Speaker 11 This producing.

Speaker 1 Okay, here we go. Joshua rated this wine five stars.
This review says,

Speaker 1 where are you, my love? Big hugs, big full-body fruit forward, but complex, earthy flavors, blackberries, big expressions of mushroom, blackberry, black pepper, earth, young, but showing its strength.

Speaker 11 Yikes.

Speaker 1 Okay, but wait. This actually sounds even more like

Speaker 1 talk to text because where are you, my love, big hugs almost sounds like he's talk-to-texting

Speaker 1 someone and then talk to text. This.
This is an extraordinarily generous read of what this guy's deal is. What's his deal? Well, let's find out.
Keep going. Oh no.

Speaker 1 Okay, this is the Terras Gauda o Rosal.

Speaker 1 A 2020 Rias Baixas España. Sorry.
Absolutely delicious. Complex light citrus, lemon, lemon flower, lemongrass citrus.
Oh, my God. What a beautiful, complex flavor.

Speaker 1 It's really special, fresh, and expressive. Citrus pear, grapefruit, green apple, lemon, honey, honeydew, honeysuckle.
Oh my God, this is so lovely. Oh, my God.
Some mineral tones. Lovely.

Speaker 1 Is he all right? The guy loves wine.

Speaker 1 Oh my God. That's oh, that's going to be five stars.
Oh, my God. Yeah, yeah, yeah.
This one here is. Ooh, can I just point out it felt like he was

Speaker 11 drinking it while he was saying?

Speaker 1 It felt like he was finging that wine. Okay, Pablo.
Okay.

Speaker 11 I don't think he was. That's alleged.

Speaker 1 This one, the vintner of this, I believe, is Trump. Trump Meritage 2019.
Oh, my God. I'm surprised by the 4.0 ratings.
He himself gave it four stars.

Speaker 1 This is a good table wine, a good value wine, not overly complex, blah fruit, blackberry, black cherry, pepper. Flavors are flat, non-expressive.
As I said, a good table wine. Love Trump, though.

Speaker 1 Enjoy. Just in case.

Speaker 11 No offense to my guy.

Speaker 1 I mean, absolutely. Why is everybody, including me, giving it four stars? I don't think we needed to pull the...

Speaker 1 Big hugs.

Speaker 1 So, Joshua L. Zuckerman, her ex, one part of the political spectrum, as very clearly self-professed.
The other part of the political spectrum, though, is where you might find Lee Hudson. Okay.

Speaker 1 Lee Hudson is Jordan's mom.

Speaker 1 Lee Hudson has a job in Provincetown, Massachusetts. Okay.
P-Town?

Speaker 11 P-Town.

Speaker 1 Yep. What is P-Town known for? Gay.

Speaker 11 Very LGBTQ friendly.

Speaker 1 What is it known for? Mog, gay.

Speaker 11 Very LGBTQ plus friendly.

Speaker 1 This is where I would like Katie Nolan to flip over her packet.

Speaker 1 We sent a reporter to Provincetown, Massachusetts. Lee Hudson professionally helped run a place called Toys of Eros.

Speaker 1 Hell yeah, Lee.

Speaker 11 PlaySafe, exclamation point, free condoms.

Speaker 1 Our reporter tells us that Jordan's mom mostly works remotely, isn't around a lot. She has been declining to comment on any of this.
But our reporter did take a tour of this store and its museum.

Speaker 1 Okay. And Katie Nolan, I would like you to reveal the exclusive reporting that we have handed you for this episode.

Speaker 11 Okay, so what I'm looking at here is a, it says there's a sign on the entrance door. I'm looking at a photo of the entrance door and it appears to have a sign on it.

Speaker 11 And the sign reads, quote, In June, the U.S. Supreme Court declared that any business may openly discriminate against their patrons.

Speaker 11 In response, Toys of Eros will no longer sell c rings to humans who feel entitled to make choices for bodies other than their own.

Speaker 11 Toys of Eros will no longer sell anal plugs to people who support the burning of books. Toys of Eros will no longer sell dildos to actual dildos wearing MAGA hats.

Speaker 11 Please note, drag queens, daddy bears, cuckers, bulldykes, I don't want to say that one, F-slurs, trans folks, muffdivers, non-binary gender f ⁇ ers, and in general, queers of any and all sort and their enlightened allies, both capitalized, E-A,

Speaker 11 will always and forever be welcome at Toys of Eros.

Speaker 1 Hell yeah.

Speaker 1 I love that. Yeah.
Oh, I mean, I flipped ahead. Sorry, I'm not sorry.

Speaker 1 Welcome to Toys of Eros. That's the sign on the door.
That's right. Okay.
So you walk in,

Speaker 1 and

Speaker 1 what do you see? In what room?

Speaker 11 Informative plaques about penis sheaths made of gourds and worn by the tribesmen of New Guinea.

Speaker 11 The museum also contains historical artifacts, such as the electric cage, which you can see here. My God.

Speaker 1 Just to

Speaker 1 get a couple of the visuals on this kind of feels like it's some medical tape and a slinky and a can. And I would describe that as a borderline loose battery.

Speaker 1 Yeah.

Speaker 11 That's just dangling. And like a cage, a slinky.

Speaker 1 In the frame, there appears to be a little more higher quality version of whatever this is. Yeah.
But the one that's on the disembodied person is troubling to look at.

Speaker 11 This is from around 1945, just to place this in time for you.

Speaker 1 So we're in World War II era. That's right.

Speaker 1 That's important.

Speaker 11 It used electric shocks to prevent masturbation and wet dreams.

Speaker 11 I would say we weren't at a place with electricity by then that I'd be ready to do this. You know, I'd be like, you know what? We basically haven't figured it out.

Speaker 1 It just feels like at this

Speaker 1 point,

Speaker 1 you know, it's not going to work. Whatever it says.

Speaker 11 Oh, this, like, it might work in that you might lose your dick and then you can't jerk it. I don't know, guys.

Speaker 1 Those wires seem pretty.

Speaker 1 It just feels like the second you're like, you know, look, David's been masturbating so much, we need to create a device. It doesn't, there's nothing's going to stop David.
Right. Yeah, David Jonas.

Speaker 1 The slinky.

Speaker 11 Last but not least, a prehistoric 28,000-year-old dildo

Speaker 1 made from camel dung.

Speaker 11 We had to put shit in our pussies.

Speaker 11 That's crazy.

Speaker 1 Hang on. The fellas are using these things, too.
Okay. Thank you.

Speaker 11 Actually, that does make a lot more sense. I am so, so sorry.
After saying I was an ally, how dare I?

Speaker 1 How dare you disrespect one of the hundreds of phalluses made of stone, leather, bone, and dung that have been found during excavations? A a dung dung if you will a dung dong dung dong ditch dung dong

Speaker 11 well that's something i mean honestly and that's just sort of where it belongs anyway so you're kind of just putting it back exactly think about it honestly this was a much needed release

Speaker 11 i'm so glad we're not talking about the other stuff for just a second now

Speaker 1 you mentioned the technological evolution of such devices

Speaker 1 I guess it's now time for us to talk about the aforementioned injectable erectile dysfunction drugs. Oh, no.
Oh, really?

Speaker 11 Wait, can I make a quick joke? 28,000-year-old dildo. That's what she calls Bill.

Speaker 1 Nice. Really nice.
For the YouTube audience, we are high-fiving that.

Speaker 11 They heard it. They knew.
They felt it.

Speaker 1 Jordan's mom in 2017.

Speaker 1 I guess I have to describe this as a legitimate local scandal.

Speaker 1 Well, in where? Where are we again?

Speaker 1 P-Town. We're in P-Town.
Yeah, P-Town. We're on Cape Cod.

Speaker 1 And we're talking about free unlicensed demonstrations of the erectile dysfunction drug, drug, which I am reliably informed is pronounced Trimix. Oh.
Trimix.

Speaker 1 Problem with Trim Trimix in this unlicensed way is that it's not exactly legal. And Jordan's mom was the business manager for the store at the time.

Speaker 1 You will not be surprised to learn at this point in our episode that this led to an emergency meeting of the Board of Health. Yeah.

Speaker 1 And one of the board members, according to a readout of the meeting, expressing outrage that the store owner has made no attempt to address the board. It is total disregard for the board of health.

Speaker 1 She thinks the store should be shut down.

Speaker 11 You shouldn't be injecting anything in anybody without a license.

Speaker 1 I would think, in general, yeah. The house position of Pablo Torre finds out for the record is that we are not judging, we are just presenting information.

Speaker 1 That's all we are. Absolutely neutral reporter.
We're like the Walter Cronkites of this. The Walter Cronkites of injectable erectile dysfunction drugs.

Speaker 1 What did we find out, guys, as we try to figure out what all of this means? Who is responsible? What do we feel for?

Speaker 1 I would say that I found out that Jordan Hudson is a full person with a backstory, and that, you know, it brings to mind that ancient saying, be kind for everyone is fighting a hard battle.

Speaker 1 And I don't know. I didn't know.
I didn't really even think about her deal.

Speaker 1 There's another quote, another quote actually brought to mind by this, which is, every marriage, every relationship is a foreign country.

Speaker 1 Diane Sawyer said that on the O Network. And it really stuck.
It really stuck with me.

Speaker 1 And so like, there is a part of me that looks at this and is like, look, man,

Speaker 1 if I were watching it in a movie or reading it in a book and I knew that these were like fictional characters, I'd be like, something is f ⁇ ed up here. But they're two real people.

Speaker 1 He's an exceptionally smart guy. Maybe not in every aspect of his life, but at least in some part of his life, he's brilliant.
Maybe two people are getting what what they want, and who cares?

Speaker 1 They're both getting what they want. Do we believe, for instance, what Bob Kraft, the owner of the Patriots, said, as quoted in Seth Wickersham's really good book about the Patriots?

Speaker 1 He's an idiot savant, which is to say, you can be a savant, you can be a genius in football.

Speaker 1 But outside of it, we're sort of testing for the first time what that genius gets you when you are not surrounded by things that you know and have known for decades.

Speaker 11 I learned, and I probably already knew, so I guess I feel like I had confirmed for me just how many people are willing to turn the other way on anything and be completely emotionally dishonest with their friend if their friend is powerful and can in some way provide something for them or at least like keep them close to power.

Speaker 1 My take at the end of this is mostly that every disaster you've chronicled seems extraordinarily self-inflicted. It seems like a series of cell phones

Speaker 1 and also cell phones.

Speaker 11 I was going to say cell phones?

Speaker 1 Both.

Speaker 1 Cell phones chronicling cell phones. Whoa.
Holy shit.

Speaker 11 That's real eyes, real eyes, real lies.

Speaker 1 Damn.

Speaker 1 And I say that because I think there's a lot of... a very young person.
And by the way, Silicon Valley is full of such people, right? Very ambitious people with no sense of unintended consequences.

Speaker 1 None. This is a very familiar prodigy when it comes to the study of power.
The real estate she took, she grabbed.

Speaker 1 And the thing that Jordan Hudson considers one of the worst case scenarios here as a result of the CBS disaster, which again felt entirely preventable if one were more strategic or knowledgeable about the industry.

Speaker 1 a parallel through line through so many of the anecdotes that we have reported, is that she has been very concerned to the point of explicitly telling Bill Belichick and others that this whole disaster, this whole episode at this point, honestly, is actively undermining her chances to win the Miss Maine competition.

Speaker 11 And if you win Miss Maine, what do you get?

Speaker 1 Well,

Speaker 11 she was a runner-up last year. Surely a sash.

Speaker 1 She is trying to win that sash this year. Yeah.
Okay.

Speaker 1 The thing starts tomorrow. And if you want to twist in the next

Speaker 1 development in this script,

Speaker 1 I just want to point out that one of the contestants she is competing against happens to be a trans woman. And I think they have more votes than

Speaker 1 Jordan Hudson.

Speaker 11 I assume you're jumping ahead to the next step, whereas if she doesn't win, this could turn into some sort of political stance.

Speaker 1 I'm just saying.

Speaker 1 I don't have the patience for that chapter if that's where we're going.

Speaker 11 Same way I feel about Stephen A. Smith potentially running for president.
I'm jumping off the roof of my building.

Speaker 1 You're saying you're not

Speaker 1 looking forward to future Defense Secretary Jordan Hudson. Oh, God.
In the words of a very wise man on social media,

Speaker 1 oh boy. Something bad's about to happen.
This could be anything.

Speaker 11 This could really go anyway.

Speaker 1 You go, girl. Oh, my God.

Speaker 1 Pablo Torre Finds Out is produced by Walter Averoma, Ryan Cortez, Sam Dawig, Juan Galindo, Patrick Kim, Neely Lohman, Rob McRae, Rachel Miller-Howard, Carl Scott, Matt Sullivan, Claire Taylor, Chris Tuminello, and Juliet Warren.

Speaker 1 Our Studio Engineering by RG Systems, our sound design by NGW Post, our theme song, as always, is by John Bravo.

Speaker 1 And we will talk to you next time.

Speaker 17 Tremble is the technology company that connects your physical and digital world so industries like transportation and geospatial can get hard work done faster than ever.

Speaker 17 Every day brings new challenges, decisions, adjustments, real-time moments that matter.

Speaker 17 With Tremble on your team, you're in command of purpose-built tech ecosystems and connected solutions that keep work flowing end to end.

Speaker 17 Turn data points into decision points, deadlines into finish lines, and possibilities into profits. Check out what Tremble can do for you at tremble.com.

Speaker 17 Because with Tremble, you can act smarter, move faster, and lead with confidence. Tremble, confidence at every turn.

Speaker 2 Don't raise your voice to prove you're right.

Speaker 18 Focus your mind. with every word of irrefutable fact you can find.
Because conviction is the calm that comes when you know that you really do know

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