869. Q&AF: Building Foundations Of Success, First 90 Days Of Business & How To Pivot

Yeah, went from sleeping on the floor, now my jewelry box froze, fuck a pole, fuck a stove, counted millions in the cold, bad bitch, booted swole, got her on bankroll, can't fold, doesn't know, headshot, case closed. What is up guys, it's Andy Priscilla and this is the show for the realists, say goodbye to the lies, the fakeness and delusions of modern society and welcome to motherfucking reality.
Guys, today we have Q and AF.

That's where you submit the questions and we give you the answers now you can submit your questions a few different ways uh the first way is guys you can still email these questions in to ask andy at andy for salad.com or you can go on youtube drop your question comments. We'll choose some from there as well.
If you want to call in, you go right down in the link in the YouTube description. Is that right? Yeah, you're on it, man.
Click it and fill it out. That's it.
And maybe we'll put you on the show. And Andy will call you personally.
Yep. All right.
That's what Q&A is about. Now, if you're new, we have shows within the show.
We're going to have CTI tomorrow. That stands for Cruise the Internet.
That's where we put topics on the screen. We speculate on what's going on in the world, and we talk about how we, the people, have to solve these problems going on.
Other times, we're going to have real talk. Real talk is just 5 to 20 minutes of me giving you some real talk.
And then we're going to have 75 Hard Versus. That's where people who have completed the 75 Hard program come in.
They talk about how their life was before, how they use 75 Hard to get their life back in order, and how you can do the same. Now, if you're unfamiliar with 75 Hard, it is the initial phase of the Live Hard program, which is the world's most popular mental transformation program, and it is free.
You can find the entire program at episode 208 on the audio feed. Again, that's 208 on the audio feed.
It's not on YouTube, all right? With that being said, there is also a book you can buy on andyfrusella.com called The Book on Mental Toughness, which goes through all the ins and outs of the live hard program, plus a whole bunch of extra content on mental toughness, why it's important, how to develop it and how to use it in your life. Okay.
Uh, something that we do different on this show is we do not run ads on the show. We're the biggest show in the world.
It does not run ads. We ask very simply that you make us a little deal.
I won't talk about a whole bunch of stuff that i don't use uh and you help us grow the show all right i finance this show out of my own pocket um and i do that because i'm here to provide value all right so just do a little uh solid for us and uh help us grow the show if it brings you value uh we have a little thing that we say around here says don't be a hoe show the show all right what's up what's going on man you got clean line up there huh yeah you got freshened up oh yeah just now i just came right out of there i see it looks nice yeah that's good got everything cleaned up yeah how you doing good yeah that's right that's right what's new for you 60 of the time it works all the time 60 of the time it works all the time i like that man that's technically 100 no technically what's new with you man uh nothing you know yeah here to those days you get busy i don't really see you that that much man well you know i was on I was on the toilet. Yeah, that's where I was.
That's got to pull one of your moves where I was, like, hiding. I mean, listen, sometimes it's necessary.
I know. You go for, like, three hours.
Well, I mean. Yeah.
Where's DJ? You don't rush it. You can't rush those things.
Yeah. You know what I'm saying? It is funny, though, because I was reminiscing the other day.
And, like, when we first got around each other, got together.

I don't want that to sound, you know, homo sapien.

But when we first got together, bro, we were, like, synced up on everything.

You know what I'm saying?

Like, we, like, timed our poops up.

We worked out.

You know what I'm saying?

Like, everything was insane.

Then we grew apart.

Then we grew apart.

You know, it's natural. It happens in relationships.
It just happens, yeah. We got to rekindle this, man.
Yeah, I agree. I mean, I already did my poop.
Well, I don't know. It didn't work the first time, you know.
What do you mean? We grew apart, so, like, how are we going to, you know? Rekindle it. Is it really going to work this time? I think we do a poop tomorrow together.
Okay. We start there.
All right. I'll go right next.
Start small. Yep.
We used to play battle shits. Yeah.
That's true. Yeah, man.
All right. Just a little reminiscing there.
Yeah. Yeah.
So what we got today? We're going to make some people better today. Yeah.
As we always try to do here on Mondays. We got a young buck for you.
Yeah. Oh, before we get into this.
Yeah. We are within probably a week or two of launching the MFCEO project.
Just letting you guys know, you guys are asking me about when that's going to launch. I'm really excited about getting that going.
We have a lot of cool stuff that goes along with it that you guys are going to be thrilled about. So I just wanted to put that out there, being asked a lot about that.
No, dude, it's going to be some killer content. Dude, the whole thing is awesome.

Yeah, I'm excited for it.

But yeah, we got a young buck here.

Got a question about early on decisions and habits.

So let's get Coleman on the line.

Who?

Coleman.

Coleman.

Coleman.

All right.

That's a nice strong name.

Yeah.

That's good.

Let's get Coleman to call.

Here he is hello colvin what's up dude hey dj how's it going man i got i got andy here you are live on the show colvin what's up bro hey bro? Hey, Andy. How are you, dude? What's up?

Good. How are you guys?

Good. Good.

Just trying to figure out how we can help you today, brother.

Yeah, so my question was, I am 21.

I'm almost out of college.

And what is the best or most important habit that I can develop right now to develop real success? You know, not the stuff they teach me in school. Yeah, look, dude, that's a good question.
But at the end of the day, it's very simple. Discipline is the foundation of every single area of your life.
Okay, whether it be your fitness, whether it be your business, whether it be your relationships, if you have high discipline and you're able to cultivate discipline and then keep it sharp, you are at a tremendous advantage over everybody else, bro, because most people will go through their lives and they will wonder why they can do things sometimes and why they can't seem to do things other times, which makes them reactive to the environment. And if you really want to be successful, you have to learn how to control the controllables.
And that is only done through developing the skill of discipline. Meaning if you can make conscious choices that align with your long-term outcomes, when it is highly inconvenient or seemingly impossible, you are in a tremendous advantage over everybody else.
Because when everybody else has to make these hard decisions, they're going to flake or they're going to falter or they're going to make an easier decision and they're going to compromise or they're going to cut a corner. That's what our culture has become.
Our culture has become everybody's figuring out how to do it the quick, easy way, not realizing that the quick, easy way is actually the hard way. um if you can figure that out at 21 years old brother you are going to be at a tremendous advantage over everybody else I didn't figure this out until I was in my late 30s and I can tell you this it's made a massive difference in my life um so if I was 21 again what I would do is I would recognize that the foundation of all my success in every area of life is going to come down to me making decisions that align with the outcome that I have set forth for myself.
And, uh, if I could cultivate the ability to adhere to a plan when I'm 21 years old, then I can set any plan because I have really unlimited time or as much time as any human's going to have at 21 to create the outcome I want. So dude, this is all about understanding discipline is a skill.
It is not a trait. It's not something you're born with.
It's something you have to develop. It's no different than playing guitar.
It's no different than shooting pistols. It's no different than any other skill.
It's no different than taking a shower. Okay.
It's perishable. If you don't take a shower every day, you're going to fucking stink.
All right. And that's the reality of discipline too.
If you don't practice your discipline day in and day out in an intentional manner, it's going to get rounded off and it's going to get weak. And that's going to put you back amongst your peers.

If you want to excel amongst your peers, which is what you're asking, okay, you have to be able to make these decisions when it's inconvenient.

And if you can figure out how to do that, which, by the way, I don't know, somebody that you know has developed, you know, the most famous program for that in the history of Earth.

If you could develop that and keep it consistent and accept that that's what it is and it's in your control right now, bro, you're going to be so far ahead of the game.

I would trade places with you in one second.

Real talk.

So.

All right.

Thank you.

Yeah, bro.

I mean, is that good?

Or what do you got anything else?

Yeah.

What are you going to school for?

What are you about to graduate with?

I'm studying computer science and math.

That's cool. Yeah.
Yeah. I mean, like, what what are you gonna do with that though or do you want that i don't know yet that's the problem i feel like that's like that's a lot of young people yeah well dude that's why i'm saying so that's why i'm saying this is such a fundamental foundational skill because, bro, like, look,

when you're in business,

you've got to make decisions that are inconvenient,

that are correct.

When you're choosing to be fit,

it's the same thing.

In relationships, it's the same thing.

In any area that you want to excel at in your life,

the foundation, brother,

is always going to be your ability to make the decisions that align with the long-term vision of your life in the short term. It's, that's just what it is.
And if you can accept that reality, bro, and really work on that right now, whatever path you choose is going to be obtainable and easier because you have the understanding of how to make the right decision in the short term. So most people lack this ability, dude.
And I know you're 21 and you're kind of just getting out there in the world. But, dude, I can tell you, as someone who's double your age, most people don't have this, bro.
They just don't have it. Even now at 4.
Oh, fuck no. They don't fucking have it at 40.
They don't have it. They don't live their life with that.
They live their life on the ebbs and flows of the momentum that they happen to catch because as humans, we all catch momentum sometimes. And it's usually when times have gotten pretty bad and we're desperate against the wall and we start to act with urgency.

Well, if you can act with urgency all the time, you can make a lot more progress.

But if you just make the proper decisions as you go, you don't really even need that

much urgency.

It'll just be the progress will be steady.

It's just the way it

is yeah so bro if i was you that's what i'd focus in on man all right all right brother well i appreciate it coleman thanks dude hey make sure you bring a ford dt next sunday i'll be there all right i will which one uh all of them we'll see what we can do bro i appreciate you all right thank you guys all right see you coleman yeah that's such a i feel like that's probably one of the hardest things for for the young younger generation to do it's like they just spent four years you know in school and it's like all right what now you know i'm saying it's like you gotta go but like well i mean look dude yeah what now but whatever you choose you want to be able to execute it on like dude the problem most people have is not knowing what to do it's being able to do what they actually want to do and so they don't pick things That they actually want to do Because they don't believe they have the skill set To follow through and make it happen So they end up choosing something That they believe they are capable of Which ultimately makes their life turn out In a way that they don't want And that's what we hear from all of our friends And our parents and our teachers Hey, you need to be a little bit more realistic at least that's what i was told i think we're all told that um and if we were able to realize that if we could just develop the skill set to adhere to a plan nothing's impossible man especially when you're 21 years old and you have all this time to do it you see what i'm saying 100 man i love it well coleman appreciate the question uh let's get to question number two this is a right i love hearing those questions from young guys yeah like i love talking to the young bucks it's my bro if i was if i was if i was 21 years old and i could develop what i just told him holy holy shit, bro, I'd murder fucking everybody. I mean, it would be, like, you know what I'm saying? Like, just thinking of the progress I've made in the last, you know, six to eight years living this way, you know? It's just, my only regret is I wish I had figured it out when I was younger.
You know, no one ever told me that discipline was something you could develop. I thought it was something people were born with.
Or is that important? Yeah, that's right, dude. And it's the foundation of everything.
It's the foundation of being a good parent. It's the foundation of being a good husband or wife.
It's the foundation of making money. It's the foundation of fitness foundation it's the core principle of achievement and fulfillment and success in every area of your life and the people who don't have it they make up all these excuses as to why their life ended up the way that it ended up when in reality they just couldn't make the decisions in the short term that they needed to make to get where they wanted to go and so they didn't and that's that it's real man well guys any question number two um this might be a little older buck maybe uh let's get uh let's get question number two guys andy i am a combat veteran a father of eight with one on the way former congressional staffer uh went to night school after the military, earned an MBA while working full-time, not a flex because higher education is a joke, but to prove to myself and to prove that I could see something to completion.
I am thinking about walking away from a 10-year insurance career where I handled high net worth clients including uh being responsible for coverage on

your car collection at one point um i am in the process of launching a solo cleaning business stars and stripes cleaning company um to take control of my future and build real freedom for my family wait this guy he say handle insurance on my collection or i know it was just an example. Oh, got it.
Big car collections. I was going to say.
No. But he says, I've got grit.
I got discipline and a service first mindset. If you were me, how would you attack the first 90 days to gain traction, dominate my area, and scale to something meaningful.

First 90-day checklist, I guess, for a brand new business. It's a cleaning business.
What I would do is I would find the most prestigious, most active voices on social media in your community. I would go and clean for them for free in exchange for an honest testimonial on social media.
And I would say, hey, I will come clean your office or I will come clean your home or whatever. Did he say he's like home or office? Whatever.
Whatever they got. You need me to clean your shoes? I clean your fucking shoes.
You need me to clean your dog's butthole after it fucking takes a shit i'll make sure it's sparkly okay whatever the fuck you gotta do to make sure that those people say holy shit i have never ever ever had someone clean my office this way or clean my home this way or clean my car this way and do it for free to the loudest most known people in your community that you can and you know tell them to give me an honest review on social media that's all an honest one not hey a positive review or a five-star review or no hey if i do a shitty job say that say i did a shitty job okay and if you make an honest offer in good faith one people are going to take it two if you do the job to the level that i know you're going to do you don't raise eight kids go to night school become all this shit without high levels of fucking discipline so this man says, hey, I have high levels of discipline and grit, I believe it. Okay.
Because the record shows that what he's talking about is hard. Take some work.
Yeah. So let's be real.
You have the skills and that's what I would do for the first, you know, couple months. I wouldn't quit my would not quit your job i would transition over i because like dude look that's what most people fuck up at well look you got to make enough money to pay your bills okay when you're transitioning from a career to a new business you've got to do it in a way where you are covered which means for most people that means decreasing their lifestyle cutting all the.
And this is what I'm recommending for this gentleman, cut all the waste out that you can get real tight on your budget, start to do these cleanings to the point where you're starting to get paid and transition over. When you start to make enough money to survive doing the cleaning, not saying enough money to buy a fucking Rolls Royce, when you can transfer your life from the previous career to the new career and support it, that's when you'd make the jump.
Okay? And so I would, you know, give the first 90 days as a crossover period to create testimonials and word of mouth. And, yeah, and I would make sure I would tell the only stipulation of the testimonials that I would be working to create, like I said, would be for them not to tell anybody that you did it for free.
And that's it. And gonna have a you'll have a bunch of testimonials on your page uh you'll have a bunch of good word of mouth going around and you'll be off and running yeah and that's that yeah what do you think when it comes to like people just getting going i guess i guess i guess my question is like how do you and not to say that this person would get like the paralysis by analysis thing right but like you know somebody that has you know high standards and wants the best how do you make sure i guess like self-audit to make sure you're not getting stuck in the in the actual going piece of that well look entrepreneurship has a very common uh theme it and amongst high-level entrepreneurs.

It's the mentality of going and then adjusting, okay?

You want to launch when you're not ready and then make it better as you go.

As you go.

Which, by the way,

I've been working on this fucking thing

with MFCEO guys for two fucking years.

I could have launched it a year ago,

but guess what? I wanted to make it better and I wanted to make it perfect. And I want to do this thing.
And when I should have just fucking put the motherfucker out and did it as we go. And I know all of you guys would be like, all right, cool.
But we, what my point in saying this is that you, sometimes you, no matter how seasoned you are, no matter how many times you've done this, you have to remind yourself that you have to go and then make the adjustments as you go. It doesn't become perfect and then you launch.
You launch before it's fucking ready and then you listen to what people say, you make the adjustments, and then you continue to improve. And everybody falls back in that trap because as entrepreneurs when we represent and people don't

think about this a company that we create represents our fucking name okay what do you want your name to say do you want it to say you do things half-ass or do you want to say I do things fucking perfectly

I'm of that camp

So when you are a

Person who wants

A wanted to say i do things fucking perfectly i'm of that camp so when you are a person who wants a high level of reputation success built around you your name and your brand stalling until it's perfect becomes perfectly natural but the problem is is sometimes those people never launch anything right right and then the market passes them by and then the opportunity goes by and then all of a sudden they're saying, I coulda, woulda, shoulda. And that's where courage comes in.
That's where the courage aspect of becoming, courage is one of the biggest things that people gotta have to be successful, dude. It's you, you gotta be willing to go and then build it as you go.
Well, I think like, I think the key difference here too, i guess what i was getting towards is more people who are just now starting i think your situations i think we could safely say it's a little bit different like no it's you have a reputation my point dj is that we all do this it doesn't matter if you're at day one or if you're at 26 years in we all struggle with paralysis by analysis and you have to fix you you have to recognize that that's what's going on and then you have to force yourself to go to do something yeah yeah i love it man i love it well guys let's get to our third question we got another uh we got another caller here um uh this is uh jackson who has a question about complacency when it comes to success. Yeah.
So let's give Jackson a call. Hello? Jackson, what's up, dude? This is DJ.
You're live on The Real AF Show with Andy. What's up, Jackson? What's up, guys? dj you're live on the really f show with andy what's up guys how are you good bro how are you i'm doing fantastic i appreciate you guys uh taking my question yeah so so what can we do for you brother so i uh i guess let me let me pull it up because to be completely honest with you i don't remember what the fuck I submitted to you guys two weeks ago.
But was there a point early on when the first taste of success, money recognition, or any of that stuff almost made you slow down? And if so, what snapped you out of it and made you double down instead?

You know, if I'm being completely honest, dude, I spent so much time struggling and so much time broke that it sort of

traumatized me, which I think is a good thing because I don't ever feel that way way i'm always urgent i'm always on the go i always want to go and the minute that i start feeling like i'm not moving i get very anxious and i i have to start moving in fact i would say the people around me probably get super annoyed about it because I'll come in out of nowhere and

be fucking hyped up. And all it is, is me, me getting afraid that I'm going to go back to being where I was.
And so, you know, my first 10 years, bro, and I'm sure, you know, you've heard me say this. I didn't make any money.
You know, I didn't make any money the first three years, the next seven years, I made $695 a month for a total of $58,380 the first 10 years I was in business. So for me, dude, that was such a long time to spend grinding.
And then when I started getting some money, I appreciated it so much that I never want to go back. So for the most part, that's how I've always operated.
Now, have there been times where I felt myself get a little bit complacent? Absolutely. And those usually came after the times where I had a big level up in personal income.
And in those times, when I started to feel that way, usually how it came across to me was I started to feel like it was what I was doing was pointless past the point of what I was doing it at. So for example like I, I made a lot of money and enough money for me to be happy for a long time.
But when that started, when I start to feel that way, I look around at all the people who have helped me get in this position. And I start to put my responsibility to take care of them and their families.
And I create external pressure based upon my responsibilities to my employees and the people around me. So when I have gotten complacent, I very simply remember that at this point in my life, this is not about me anymore.
This is about everybody around me. And that when I look at it like that, and I view it as, you know, I'm just a member of the team and I have to do my part, no different than, you know, Tom Brady has to show up for his guys to get paid, right? Like if Tom Brady doesn't show up and play his fucking football game, his offensive linemen don't get paid.
The rest of the team, the coaches, everybody. So when I feel complacent, I just remember the position I'm in, uh, and, and how much I love the people around me and how much I care about them and, and, and, and what I want for them.
And, uh, that snaps me out of it and gets me going again. I got you.
So, you know, I hear Ed talk about this all the time too, in terms of, you know, falling back on, it seems like, and correct me if I'm wrong, but it seems like you have a set of habits and rituals, you know, that are important to you. He talks about that all the time and that same thing.
And that gives you something to fall back on in times of stress and maybe complacency. Is that kind of what you're saying there, too? Yeah, for sure, dude.
And when I do get in that place where I have to go back, I always go back to the fundamental systems. You know, I'm a systems guy.
I create production systems. That's what I'm good at.
That's what I'm good at in business. I create systems.

and I'll go back to the fundamentals,

you know, the live hard program,

the power list,

these types of things,

my visualization routines,

those things help snap me right back into that productive, the best productive Andy that I can be. So when I do get a little off track, bro, I just go back to the fundamentals.
You know, it's no different than Michael Jordan, dude. He stopped, he started every practice with chest passes, you know, and then he moves to dribbling, and then he moves to free throws.

And it didn't matter if he had five rings.

He still started that way.

So what I found is that when I just find myself, you know,

straying a little bit or getting a little bit complacent

or a little bit off course,

I just go back to the foundational systems that have gotten me here, and I've never failed to lose that way. Once I get back into those habits and those belief systems and that accountability system for myself, the progress starts right back.
So, you know, that's definitely how I do it, brother. Absolutely.
Yeah, and I appreciate everything you guys do. I'm on day 29 of 75 hard right now.
Definitely changed my life. Done it every year for the past five years, and it's awesome.
So I feel the same way about that, trying to create systems, and it's just awesome to hear that that's how you view it as well. Yeah, bro.
I really appreciate everything you guys do. Well, I appreciate you, man.
man we wouldn't be here without you so thank you for all the support and trust me bro uh i got to work at this just like you and just like everybody else so it's um you know we're all doing it together brother absolutely yeah well thank you guys so much i appreciate you guys uh taking the question it's awesome to get to talk And, you know, you guys have a great weekend. All right, brother.
You too. Thank you so much for everything.
Absolutely. Yeah, thank you.
Awesome. Thanks, Andy.
Thanks, DJ. See you, brother.
I think that's a lesson of, like, the delayed gratification. Like, you almost went through it unintentionally you know i'm saying because you

had to go through the struggle like you didn't struggle by fucking choice you know it's just

and so like that that gratification was delayed for so long yeah yeah dude for me you know i'm

just being real like i i was so embarrassed like dude when i when i didn't have any money man like

you know,

I just never, I never saw myself in the frame of someone who didn't have money.

Like, even when I was younger or when I was, like, in high school

or even when I was a kid, like, I always fucking saw myself as, like,

I'm going to be successful.

Like, that's how I saw myself. So, like I'm gonna be successful like that's how I saw myself

so like when when when we were running the business in the early days you know

99 to let's say you know 2013 or so um that first 10 years of that time frame were really

really hard for me because it was embarrassing it was like embarrassing like all my friends

Thank you. that first 10 years of that timeframe were really, really hard for me because it was embarrassing.
It was like embarrassing. Like all my friends were getting degrees and they were getting jobs and, you know, they were making remarks to me and they were going on vacations that I couldn't go on or buying cars I couldn't afford.
And, and it started to like, it started to really wear on me because I'm like fuck dude i'm like the one person out of all these people that once that really wanted to be successful and it looks like i'm gonna get passed by and i'm gonna end up being the opposite of that it's demoralized you know yeah bro but you know what was crazy is when I humbled myself and I said,

okay, maybe I'm not going to be wealthy, but I do enjoy helping people,

and I focused on helping people, I got wealthy.

You know what I'm saying?

Magic.

Well, it's just humbling yourself and realizing it's not about you,

it's about them.

Yeah.

You know?

Yeah, that's real.

That's real.

We got our final question. We got one more for for you andy this is another write-in um guys any question number four andy what are some true warning signs for a business that would suggest a pivot needs to be made i'm four years in and I, just like you, just went and started my company.
About two months ago, we brought a new service to market. This is our second true offering for a standalone service.
We put a lot of effort and energy into launching this and nothing happened. Nothing happened compared to our expectations.
At what point and what criteria should conversations and plans start happening to change the course when do you make the pit when do you know to make the pivot or that a pivot how long do you say he's been doing it uh the new product two months been in business for you and what's the product i didn't really clarify this is a new service he brought to market about two months ago. And it's not getting the expectations.
Well, fucking nothing gets the expectations when we first launch it, motherfucker. Like, fuck, dude.
You think I didn't fucking want to be fucking Jeff Bezos the fucking year after I launched my shit? Like, fuck, dude. That's welcome to business.

Shit doesn't go the way you want it to go.

Sometimes things take longer than you think.

And I can guarantee you this.

If you give up on every idea after two motherfucking months, bro,

you're going to be broke as fuck your entire life.

Okay?

So I don't know what the fuck.

This motherfucker should have called in.

I don't know what the product is. Okay? So I have limited, but here's the thing.
I don't care what the, I do not care what the product is. I don't care.
I don't care what the, you could be selling fucking the coolest product ever. And if you're presenting it wrong or you're advertising advertising it wrong or you don't have a market or you don't have people that are listening to you they nobody can know that it's a great product nobody knows about it so my point here is that like 60 days is not enough for fucking anything it's not not enough, okay? So you have to ask yourself, why is this product not hitting? Is it because the product's not good? You gotta be honest with yourself too, dude.
This is a big problem with entrepreneurs. Really good entrepreneurs are very, very honest with the quality of their product.
And I actually think they lean towards thinking their product's not as good as it is because the mentality that you have to have is to always improve all right so true kick-ass entrepreneurs you know everybody thinks that they walk around and they just let their dick swing and they think they're bro most of them guys are like fucking running scared and they're like fuck I don't know my shit's good enough I gotta make better. But that's what makes it better because you always feel that way.
But bro, you can't give up on something that you haven't explored the reason as to why it's not moving after 60 fucking days. Unless like you're, you know, like for me, I have millions of people on my email list.
I have millions and millions of customers on my businesses emails list. I could figure out instantly if there's a demand for it but dude if you're just starting there's no way to know that you know what i mean for sure so why is it not hitting is it the product is it how you're presenting it is it the the ad copy is it you know what it what the fuck is it yeah what is it what's no he says he has a fucking attention problem you know and um you you have to go through point by point by point by point and figure out why it is that you're not getting what it is and i would bet that you probably don't have the messaging right i bet it's a little bit of everything i bet your messaging is off i bet your product's a little bit off i bet the way you're presenting it is probably a little off i bet who you're presenting it to is a little bit off and these things these are not big switches to flip these are little bitty tiny turns of the dial that you need to dial in to see and by the way you might find out no one gives a shit.
You might find out that it's not a good product. And, you know, if that's the case, you know, you could pivot.
But micro pivots along the way are what actually create great shit. You know what I'm saying? Like, dude, when we first launched First Form, the first product we came out with was called Level One Light.
All right? It was a low-calorie, low-carb protein powder designed for women. And you know what happened? I haven't even heard of Level One Light.
That's right. You know why? You know why nobody's heard of it? Because it didn't fucking sell.
Okay? So that was the first product of First Form. It did not product did not sell if i had said well fuck dude nobody wants first form where would i be you see what i'm saying so what i did was i like huh you'd be light yeah yeah no shit so so this is a common trait amongst entrepreneurs and people in general in business, guys.
You got to understand, this is the concept that we talk about, about aggressive patience, okay? You have to give enough time for the cake to bake before you start fucking with the temperature or the recipe or the this or the that you can't you can't do it time is a factor okay like we have to understand and I use the analogy of baking a cake all right you get the best cake recipe from fucking Martha Stewart her award-winning cake recipe that's won every award across the world from and across the. It's the best cake ever.
And she gives you the exact ingredients, okay? And she tells you every single input that needs to be made, what the temperature of the oven is, how long you put it in there, what the ingredients are, what amounts, and what order to mix them in. and you have every single thing lined out here's the mistakes that entrepreneurs like to do one they think that they are the chef and they think that they can change the ingredients even though they have no experience baking a fucking cake i'm gonna use gluten-free i'm gonna do this i going to add a little more of this.
I'm going to take a little of this out. Okay? When you have a recipe for success and you have no experience in success, you do not have the understanding of what the change in the recipe.
Okay? So that's the first thing. They fuck up.
That's the first thing first thing the second thing is what they do is they think like this well if it takes 40 minutes at 400 degrees if i turn it up to 800 i'll get in 20 minutes okay so they think they can out hustle the time all right you can't out hustle time what happens if you throw the motherfucker in there at 800 degrees for 20 minutes what do you get back oh you get a crusty piece of shit okay and that's what that's what you're going to get in your business too okay you're going to get you're going to get burned out you're going to get frustrated you're going to get a product that does not resemble anything of what you set out because you lack the patience, okay? This is very common amongst entrepreneurs. We try to manipulate things that cannot be manipulated, okay? You can't take the struggle out of the recipe.
You can't speed it up by going twice as hard. Now, you can make a maximum speed by going as hard as you can,

but you can't go any faster than that

because there's time aspect in product adoption.

Customers had to become familiar.

They have to see it nine, 10 times

before they ever want to buy it.

Like there's all kinds of things

that you just can't get around.

And I'm going to tell you right now,

there's fucking nothing

that you can make work in 60 days like that. so my advice to you would be very simple tell yourself the truth is the product actually good is it a product that you made that's trying to like sort of trick people into buying it or is it a product that delivers tremendous value to one's life if it's not a product that delivers tremendous value how do you pivot it and turn the knob a little bit to make it become that so that people will be more likely to use it? If you can't do that, then maybe it's time to develop something else.
But a lot of the reason that products don't work for entrepreneurs is because they try to do this shit like Like they think of it like this. It's a fundamental difference in the way you think.
If you ask 90 fucking 8% of, and you observe 98% of entrepreneurs, they try to operate from this place of, I'm going to make a product and I'm going to try to make the value The perceived value As high as I possibly can Without actually making the product As valuable as it could be And it's almost like they're trying to trick the consumer And this comes from Old advertising,, old days of doing, can't do shit like this anymore because the feedback loop is instant. So the entrepreneurs that are winning today are saying, and have won for the last 10, 15 years since social media came about, when the feedback loop became instant, are people who say, how do I develop something that actually delivers tremendous value? How do I make something that when people use or consume or share or, you know, talk about, it's going to be something that they're saying, holy shit, this is the best thing I've ever done.
This is the best app I've used this is the best food i ever ate this is the this is the best service i ever had this this

helps me tremendously if you create products that do that you really can't lose okay you can't you

you can lose because you're stupid and you quit on things in 60 days but if you develop a product

that is along the lines of actually contributing to someone's life it's really hard to fuck up yeah so it sounds like there's an emotional investment here because i mean even talking about like i put a lot of effort and energy of course that doesn't fucking matter yeah doesn't matter yeah did you have a lot of emotion i guess tied to that listen no one gives a fuck how much work you put into shit okay no? No one cares. Did you see the clip from Wallow talking to black entrepreneurs? Wallow, who is a fucking smart motherfucker.
The rapper? He's a social media guy. Okay.
I think he's a rapper and entrepreneur and all this shit. And this clip went viral this week about him talking to a bunch of black entrepreneurs.
He goes, nobody gives a fuck that your business is black owned. You know what they care about? They care about if the product's good.
They care about if the service is good. They care about if it's actually something worth buying or using or consuming.
I'm paraphrasing what he said. But he's right.
No one gives a fuck about you no one cares who made it no one cares what race they are no one cares if it's a man or a woman no one gives a fuck about anything other than how good is the product and how much does it benefit me how much do i enjoy it how good is the service that goes with it? How does it make me feel? There's no other way to sustain yourself in business other than being great. And everybody wants to hack their way around that.
Everybody wants to make it easier. Everybody wants to trick the system.
And then they look at the people who have built the craziest shit who live these big lives and they're like, how they tricked the system. They tricked the system by creating a great fucking product with a great fucking service that people enjoy and are proud to share with their friends.
And when you do that, it doesn't matter what the product is. People will talk about it.
Okay, so we have to get this focus off of how much effort we put in or who we are or what group we belong to. And we have to realize no one gives a fuck about that.
They care about what fucking points you put on the board, bro. They care about what you create, what you build, who you become, and how they can do the same.
So let's note, like, you know, when people,

I agree with you, he's emotionally attached.

Yeah, it's emotionally invested.

I put a lot of work, yeah.

That's what the fuck you're supposed to do.

You know, like you have to let go of that shit.

That's real, man.

The things you care about are not the things

that your customers care about, bro.

It's our own egos.

We all have egos.

You know, people, I don't have an ego.

The fuck you don't. Everybody has one.
And you need a big one to be successful in business too, because you need to fucking believe in yourself more than other people believe in you. So yeah, I love it.
But you also got to balance that with humility. How do I improve? How do I get better? Right.
You got to have the balls to put the product out there, but you also have to have the wherewithal to question is the product actually what it could be and should be you know what i'm saying absolutely man absolutely well guys andy that's a hell of a way to start a yeah guys hey there's only one way to win bro and it's being undeniably great at what you do i could answer 50 fucking thousand questions It's going to come down to that same principle

every single time. So go out there, do the best you can, become the best you can, create the best

that you can, and things are going to work out for you. Fucker stole, counted millions in the code Bad bitch, booted swole Got her on bankroll

Can't fold, doesn't know

Headshot, case closed