Making Real Estate Investing Approachable For The Masses w/ Grant Cardone

Speaker 1 Look, we get it.

Speaker 4 You can hardly go anywhere or do anything these days without hearing about AI this or AI that.

Speaker 7 And if you're like most people, when it comes to AI, you're impressed, but you have a few concerns. But what if AI was used not as a tool to replace people, but as a way to help understand people

Speaker 1 better?

Speaker 9 AI from SurveyMonkey is designed to do just that, from crafting the perfect survey, which is harder than you might think, to analysis that digs deep, finds patterns, and surfaces trends quickly.

Speaker 13 SurveyMonkey's powerful suite of AI capabilities make it faster and easier than ever before to get insights from real people, helping you make confident decisions for your business.

Speaker 11 Try it today at surveymonkey.com slash Ryan.

Speaker 1 What's up and welcome to Right About Now, where we're laser-focused on growth and covering the gamut of relevant topics that scale your business.

Speaker 1 Today, we're talking money and real estate with the main man himself, Grant Cardone.

Speaker 14 You got to show up. If you don't show up, you can't get lucky.
Nobody's going to come to your home, your sofa, your bedroom, and give you anything. It's just not going to happen.

Speaker 14 You got to be available for whatever you're doing, even if you don't want to do it. I do stuff every day.
I show up for stuff every day. I'm like, fuck, I don't want to do this.

Speaker 14 But I show up and then I act like I want to do it. You got to show up and then you got to be willing to change your mind about it because something super cool might come out of the deal.

Speaker 15 This is right about now with Ryan Alford, a Radcast Network Production.

Speaker 15 We are the number one business show on the planet with over 1 million downloads a month,

Speaker 15 taking the BS out of business for over six years in over 400 episodes. You ready to start snapping necks and cashing checks? Well, it starts right about now.

Speaker 1 Hey guys, what's up today? We're talking money, talking real estate. We're talking Grant Cardone.

Speaker 14 What's up, brother? Hey, man, great to be with you. I want to do this, and you got a great audience and people aspiring to be better and do better and do better things with their money.

Speaker 14 So I appreciate you having me.

Speaker 1 Oh, my pleasure, man. I do want to talk what I think you're doing, which is making investing, especially real estate investing, approachable for the masses that follow you.

Speaker 14 We opened up a fund for not.

Speaker 1 Look, we get it.

Speaker 4 You can hardly go anywhere or do anything these days without hearing about AI this or AI that.

Speaker 7 And if you're like most people, when it comes to AI, you're impressed, but you have a few concerns. But what if AI was used not as a tool to replace people, but as a way to help understand people

Speaker 1 better?

Speaker 9 AI from SurveyMonkey is designed to do just that, from crafting the perfect survey, which is harder than you might think, to analysis that digs deep, finds patterns, and surfaces trends quickly.

Speaker 1 SurveyMonkey's powerful suite of AI capabilities make it faster and easier than ever before to get insights from real people, helping you make confident decisions for your your business.

Speaker 11 Try it today at surveymonkey.com/slash Ryan.

Speaker 14 Coordinator, just let me, you can go whenever you're

Speaker 16 hey, small business owners, let's talk about how found can help you wrangle your finances once and for all. When was the last time you felt like you had your business finances totally under control?

Speaker 16 Every expense categorized, every receipt tracked, every invoice sent. Oh,

Speaker 16 and you were prepared for tax season. If the answer is never, you're not alone.
And that's what found is for.

Speaker 16 Found is reimagining what business banking should be by putting your bookkeeping, invoicing, and tax tools directly into your business checking account.

Speaker 16 They've automated things like expense tracking, finding write-offs, and budgeting for tax time. You can even send invoices for free and pay your contractors, everything all from one app.

Speaker 16 Look, I struggle with this myself. I pay contractors left and right,

Speaker 16 here, there, everywhere. Keeping up with all of it as a small business owner with multiple companies is next to impossible.
That's what I love found. They help me with this, they'll help you.

Speaker 16 I basically replace three apps with just found, and I don't miss the stress at all, and neither will you. Take back control of your business today.
Open a found account for free at found.com.

Speaker 16 That's F-O-U-N-D.com. Found is a financial technology company, not a bank.
Banking services are provided by Lead Bank, member FDIC.

Speaker 14 Unaccredited investors, people with $100,000 and less, starting with $1,000, and now invest alongside me in what are arguably the best real estate in America today.

Speaker 14 We have $4 billion worth of real estate and i want to make sure that the everyday family gets a shot at buying this real estate being a partner with me getting all the benefits and doing so without a broker or a middleman without fidelity or schwab with their handout getting their little 10 broker fee nobody touches your money the money goes from ryan your family comes into our fund i don't touch it 100 of the money goes into the fund and you're a partner with me in that deal.

Speaker 1 How does all that work? I gave you 50 grand. How you make money on that if you invest in this?

Speaker 14 The 50,000, we're doing a deal right now. It's behind me.
It's $230 million real estate transaction, 456 units, 99% occupied. Cash flow is day one.

Speaker 14 I'm going to close on this in four days with my money. I close on my money so you, Ryan, know, hey, man, this guy must be pretty sure.
I'm putting 70 million of my own money.

Speaker 14 You're going to take 50,000 of my 70 million. Whatever percentage that is, you're going to take that percentage and we're on for the ride.
We distribute dividends either quarterly or monthly.

Speaker 14 If you do under 100 grand, you're going to get quarterly. My goal is to get a distribution every month.
Either way, you're going to get every three months or every one month.

Speaker 1 So one's the profit on the rentals, right? That's the yield.

Speaker 14 Whatever cash flow is produced, we distribute that to our investors. I'm the number one investor, so I want to get a check.
Number one, your capital is protected. Two, you get cash flow.

Speaker 14 Three, when we raise rents on 456 units, if I only raise the rents $10 a month, the investors will make 20 million bucks.

Speaker 14 All I have to do is raise the rents 10 bucks and we get a 28% return on our money. You're treated by the IRS as a passive investor, which is good for you.
I make all the decisions.

Speaker 14 We might be there five years and refinance it. I send your money back and we still own it together.
You still have your position.

Speaker 14 Or number two, somebody could come along and pay too much for it, at which point I would sell it.

Speaker 1 So either way, you're making the yield on the rental income. You're protected by the asset being the property.
Any gains that are made on the sale of it, you share in that with you.

Speaker 1 You've put your money where your mouth is. People are trusting you and you've built that credibility to guide it where it needs to go.

Speaker 14 Yeah, we got 12,000 apartments. I've never lost one, never turned one back to the banks.
I've never not had cash flowed.

Speaker 14 These properties, if you would have been investing in apartments since 1945, you'd be a billionaire today. I started with $3,000 investment in real estate 28 years ago.

Speaker 14 And that is $4 billion worth of real estate today. We have $2 billion worth of equity.
It's a big play, man. We're going to go to $40 billion.
I'm completely committed to this space.

Speaker 14 This is the best money in the world right here because I'm not sweating it out. I get cash flow.
I get paid to wait.

Speaker 14 And if if you looked at Greenville, if you'd have bought Greenville, South Carolina seven, eight years ago, you would be into infinite returns.

Speaker 14 Because if you would have kept the property and not sold it, you would have all your money back. You would have no money in the asset and the asset would still cash flow.

Speaker 14 I'm not talking about single family homes, as you know. I'm not talking about one house or two houses.
When I bought this, we put our 10x brand on it. I know the rents are going to go up.

Speaker 14 Number one, number two, what's going to happen with that property when we start branding it, we start looking for other opportunities within the property.

Speaker 14 On December the 11th, I'm going to take the 456 people that own that rent for me. They pay $2,600 a month here.
And I'm going to offer every one of them to invest with me.

Speaker 14 So the tenant becomes an investor now. Now, what does that do? That means I got 456 police on the property.
Now,

Speaker 14 nobody wants their shit torn up. I am an investor here, man.
The likelihood is that those people will now stay on that property, extend their stay longer because they're investors in the property.

Speaker 14 That's smart.

Speaker 1 And that, I mean, I love how you build off the brand. That's what people don't get, though, like with the 10X brand, like you said.

Speaker 1 Like you're doing all this, but the brand you've built is going to increase immediately the position of the property. You're playing chess and some people are playing checkers.

Speaker 1 It's just the way it is.

Speaker 14 Well, the other thing is behind the scenes, I'm buying real estate that.

Speaker 14 When we sell this, only the richest companies, rich people are not buying these properties. These are rich companies.
These are wealthy companies that have to buy real estate.

Speaker 14 They don't have a choice. When we bought this, three other groups were involved to buy it.
I am the chump of the four. They said, this is the four Musketeers.

Speaker 14 There's three multi-hundred billion dollar companies. There's the chump.
I'm the chump. But the problem with a chump is chumps can move faster.
They typically hit you first and get out.

Speaker 14 But these big institutions, because they become so big, because they become public entities, because they have shareholders. I don't have shareholders.
I have investors.

Speaker 14 And when you have shareholders, you have to slow everything down. And so I can move really fast and I can secure assets from the big giants.
The point of that story is this.

Speaker 14 The groups that miss this deal want to buy it from me 10 years from now.

Speaker 1 At a higher cost.

Speaker 14 And then they have to play this money game. This is how they get their fees.

Speaker 1 For people listening, this accredited versus non-accredited retail investing, how do you describe that for people, the novices out there, and what that kind of means?

Speaker 14 It's a complete scam. There's no accredited, non-accredited to protect people.
This isn't about protecting someone. When we started looking in this, I'm like, why is the number 200 grand a year?

Speaker 14 Well, because only a small percentage of people make 200 grand a year. Why? If my niece makes $195,000 a year and she's known me for 50 years, she can't invest with me.
Why would that be, man?

Speaker 14 Oh, we want to protect your niece. From what, bro? I'm not some weird uncle.
She knows me. She makes $195,000 a year.
If she made another $5,000, you guys would be like, now she's smart.

Speaker 14 I know people that make $400,000 a year. They don't know anything about real estate investing.
They're giving me money. It's completely on trust.

Speaker 14 The people that need the investment the most are the guys with 10 grand and 20 grand. That's who needs these investments the most, not the person that has $2 million sitting in a bank account.

Speaker 1 Yeah, because they've got unlimited options if they got 2 million. The 10,000 guy has nothing.

Speaker 14 Yeah, exactly. And then when you start really digging into it, it's crazy, but the average American only gets a chance to buy the crumbs and leftovers of the real estate market.

Speaker 14 We never get a chance at the IPO. Goldman Sachs ain't going to call you and say, hey, I got a little something for you, bro.
You need $100 million in cash to ever get that phone call.

Speaker 14 And you probably need a billion dollars. It's more likely you need a billion dollars.
All that money is kept.

Speaker 14 That's why the wealthy just keep getting wealthier because they get the opportunity to have wealth.

Speaker 9 Look, we get it.

Speaker 4 You can hardly go anywhere or do anything these days without hearing about AI this or AI that.

Speaker 5 And if you're like most people, when it comes to AI,

Speaker 7 you're impressed, but you have a few concerns. But what if AI was used not as a tool to replace people, but as a way to help understand people

Speaker 1 better?

Speaker 9 AI from SurveyMonkey is designed to do just that: from crafting the perfect survey, which is harder than you might think, to analysis that digs deep, finds patterns, and surfaces trends quickly.

Speaker 13 SurveyMonkey's powerful suite of AI capabilities make it faster and easier than ever before to get insights from real people, helping you make confident decisions for your business.

Speaker 11 Try it today at surveymonkey.com/slash Ryan.

Speaker 14 me you can go whenever you're

Speaker 16 hey small business owners, let's talk about how found can help you wrangle your finances once and for all. When was the last time you felt like you had your business finances totally under control?

Speaker 16 Every expense categorized, every receipt tracked, every invoice sent. Oh, and you were prepared for tax season.
If the answer is never, you're not alone. And that's what found is for.

Speaker 16 Found is reimagining what business banking should be by putting your bookkeeping, invoicing, and tax tools directly into your business checking account.

Speaker 16 They've automated things like expense tracking, finding write-offs, and budgeting for tax time. You can even send invoices for free and pay your contractors.
Everything all from one app.

Speaker 16 Look, I struggle with this myself. I pay contractors left and right,

Speaker 16 here, there, everywhere. Keeping up with all of it as a small business owner with multiple companies is next to impossible.
That's why I love Found. They help me with this.
They'll help you.

Speaker 16 I basically replaced three apps with just Found.

Speaker 16 And I don't miss the stress at all. And neither will you.
Take back control of your business today. Open a Found account for free at found.com.
That's f-o-u-n-d.com.

Speaker 16 Found is a financial technology company, not a bank. Banking services are provided by Lead Bank, member FDIC.

Speaker 14 These kinds of assets, only the wealthiest businesses buy these. These are insurance companies buying this stuff today, trillion-dollar companies.
It's really sad that they set this up like this.

Speaker 14 The last thing I'll say about it is: the bottom line, all this was set up to keep me from getting your money. If you don't give me your money, then you got to give it to them.

Speaker 14 And the SEC was set up by Wall Street. The CDC was put together there by WHO and by the FDA.
I love the SEC. They've been really good to me.
They've done homework on everything I've done.

Speaker 14 They've been very, very fair with me. They've approved us for 17, 18 funds now.
But it's not fair to the little guy that needs a shot.

Speaker 1 I love it. How do people get involved with it?

Speaker 14 You go to cardonecapital.com. You can register.
You just pick non-accredited or accredited. I'm doing this to make it so easy for people.
Like if you're accredited, you got to do 100.

Speaker 14 Minimum is a hundred thousand. If you're non-accredited, you can do any number as low as one thousand bucks.

Speaker 14 Our average non-accredited is doing almost twenty-five thousand bucks taking advantage of this deal. And I would just tell you guys: like, if you're listening to this and hey, is this a good deal?

Speaker 14 This piece of real estate behind me is the single best piece of real estate I've ever bought in my entire career. When I do one of these deals, we're under confidentiality agreements.

Speaker 14 I'm not sure how I got out that I was buying it, but the occupancy was 91%. And now it's at 99 just because people know I'm going there.

Speaker 14 So even during COVID, we perform 24 points better than the national apartment deal in the country on collections because of the kind of people we attract to our buildings, which are 10x people, people that are integrity, they're working, they don't make excuses, they're not victims, they don't want to scam the system, they want to make it the right way.

Speaker 14 Part of my brand is going to lift all these properties. Hopefully the investors and myself all do extremely well from it.
I love that.

Speaker 1 Whenever I talk to people like you, that are driven, that are successful, that have done these things, and they all want to know what the success formula is. I know you have the 10x platform.

Speaker 1 I know you got seven of these and five of these and four of those, but like, have you boiled it down for both yourself and maybe others what that success formula truly is?

Speaker 14 Well, one is show up. You got to show up.
If you don't show up, you can't get lucky. Nobody's going to come to your home, your sofa, your bedroom and give you anything.
It's just not going to happen.

Speaker 14 You got to be available for whatever you're doing, even if you don't want to do it. I do stuff every day.
I show up for stuff every day. I'm like, fuck, I don't want to do this.

Speaker 14 But I show up and then I act like I want to do it. You got to show up and then you got to be willing to change your mind about it because something super cool might come out of the deal.

Speaker 14 And while you're showing up, you got to drop your bad attitude. If you're negative, bad attitude, stuff's going wrong, you lost your mom, you got COVID, whatever the hell happened.

Speaker 14 Bro, nobody needs to know about that. You got to show up and be 100%.
Number two, I would tell everybody, I'm always looking for a 10X target.

Speaker 14 Always, I wake up every day, never satisfied where I'm at because I'm always looking for the 10X. I got 4,000 or 12,000 units.
I'm going to get 120,000.

Speaker 14 120,000 units, bro, I'd be like, I could run for president of the United States. I'd be a major player on planet Earth if I could get there.
I don't know if I can get there.

Speaker 14 Today, I probably doubt that I can get there. To be honest with you, I don't think I can do it.
I don't think, I don't know that I have enough time.

Speaker 14 I don't have enough money, but it's cool to think about it. Number two is you got to think big every day.
I got to be thinking about not how to get one deal. How do I get 10?

Speaker 14 Not how do I get 10 people? How do I get 100? Like whatever it is, just 10x to think. It's ridiculous anyway.
And then the third thing is give back, man.

Speaker 14 Once you start hitting or not hitting, no matter what's going on, man, find somebody you can help today. That keeps fuel in my tank.
If I'm winning, I'm going to share it with somebody.

Speaker 14 Hey, man, I tried this little trick, this little thing. I did this little thing and it worked.
If I'm failing that day, I'm down and out. Let me go see if I can help somebody get up.

Speaker 14 Those three things have always been, been there for me.

Speaker 1 I love it, man. And lastly, and most importantly, is how do we partner on Greenville, South Carolina and make some money?

Speaker 14 How do I get to 124,000 units? Partners.

Speaker 1 No, this market's booming. I'd love to see.

Speaker 14 And it's going to keep booming. Six reasons why multifamily apartments, real estate will not go down in value.
Because I think a lot of people think it's overpriced right now.

Speaker 14 It ain't going anywhere, folks. I promise you, with every fiber in my body, this country will become a renter nation.
I said that back in 2014. We will become Europe.
Politics will become Europe here.

Speaker 14 That's happening. You know that shit's happening.

Speaker 1 Oh, yeah.

Speaker 14 People, we're going to be four-day work weeks. We're going France, baby.
People will be renters. Single-family homes will become investment properties that are rented to people.

Speaker 14 That's happening right now. 40% of all the housing stock in America is being consumed by investors.
That never happened before. We have a shortage of housing in America.

Speaker 14 We have the lowest interest rates in history. The low interest rates don't help owners.
They help investors. That's the other thing people don't understand.

Speaker 14 They think, oh, people are going to get a mortgage. People cannot get a mortgage today, even at 0% interest, because it takes 20% down.
The down payment's not there.

Speaker 14 The wealthy are buying real assets. There's no place to get yield.
There's a shortage. Inflation is going to happen to real materials, glass, brick, concrete, and labor.

Speaker 14 This is going to be the best bet for the next decade, maybe 20 years, until everything, every piece of real estate you're going to look at is going to be where somebody rents.

Speaker 1 I love it. Your time's valuable.
I really appreciate it. Let's drop the link to keep up with you and anything else we can mention for everybody.
When will this come to play?

Speaker 14 When will this drop? They can go to 10xgrowthcon.com. I don't throw a best around all the time.
That's the best piece of real estate I ever bought in my damn career. I want business contacts.

Speaker 14 I want strategies. I don't need inspiration and motivation.
I need targets. I need people around me that are blowing up.
I don't need a cold bath. I don't need a firewalk.

Speaker 14 I don't need any of that stuff. That's not my deal.
I can go from zero to fucking 1,000 miles an hour. All I got to do is get around the right people.

Speaker 1 I love it, brother. Well, I really appreciate your time, and I'd love to see you.

Speaker 14 Hey, get to know you better, man. I like you.

Speaker 1 Thank you, brother. I really appreciate you, brother.
And I'll drop you a DM on Instagram. We'll make something happen.

Speaker 14 Okay, appreciate you, man. All right, man.

Speaker 1 Thanks. See ya.
Hey, guys. You know where to find us.
Find all the content. Search for Grant Cardone.
All of today's episode. We'll see you next time.

Speaker 15 This has been Right About Now with Ryan Alford, a Radcast Network Production. Visit ryanisright.com for full audio and video versions of the show or to inquire about sponsorship opportunities.

Speaker 15 Thanks for listening.

Speaker 9 Look, we get it.

Speaker 4 You can hardly go anywhere or do anything these days without hearing about AI this or AI that.

Speaker 7 And if you're like most people, when it comes to AI, you're impressed, but you have a few concerns.

Speaker 5 But what if AI was used not as a tool to replace people, but as a way to help understand people better?

Speaker 9 AI from SurveyMonkey is designed to do just that, from crafting the perfect survey, which is harder than you might think, to analysis that digs deep, finds patterns, and surfaces trends quickly.

Speaker 13 SurveyMonkey's powerful suite of AI capabilities make it faster and easier than ever before to get insights from real people, helping you make confident decisions for your business.

Speaker 11 Try it today at surveymonkey.com/slash Ryan.