Business News: Marketers Bet Big on Podcasts, Veo 3 Demos Next‑Gen Video, TikTok Shop Changes the Game, Prime Day Sparks Shopping Sprees

This is Right About Now with Ryan Alford, a Radcast Network Production.

We are the number one business show on the planet with over 1 million downloads a month,

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Well, it starts right about now.

What's up, guys?

Welcome to Right About Now, our weekly business news recap here on Friday, June 6, 2025, easing our way into June quickly.

You look down, the calendar turns, especially me.

Got kids at home, running companies.

Wife, we ventured to New York this week.

Had the book released for my good friends, Mike and Cass Lazaro.

They were on on Tuesday.

If you haven't checked that episode out, please do.

Shoveling shit.

It is a love story.

It's a love story.

It gets me every time.

That's the point of the hook.

Love story.

You start shoveling shit and then love story.

It catches the brain.

It's about the entrepreneur's messy path to success.

They've done it.

They just sold their companies a couple years ago for like 750 mil.

They've done it at the highest level.

And this is one of my favorite business books of all time.

Just the realness, the rawness.

And got to celebrate with them on Monday in New York City on the floor of the New York Stock Exchange, walking around through there.

Hey, my friends know how to throw parties.

This was a party.

It was fun.

It was a lot of great people talking about business, entrepreneurs, and how great it is to be an American.

Hey, don't ever forget that.

Don't let anybody tell you any other different.

Got all the opportunity in the world.

These guys talk about it in the book.

Check that episode out on Tuesday.

A couple other announcements while we're at it.

And again, I'm Ryan Alford, your host.

If you're just joining us for the first time, welcome.

We appreciate you for being here.

We're here in the lovely studios at my space, Social House in Greenville, South Carolina.

It's a co-work lounge podcast studio.

If you ever need anywhere to work when you're in the south, stop in Greenville and come see us at Social House.

It's a great space.

And hey, you might just see us in here in the studio recording while we're at it.

And I do want to mention that next week we do release, get back into the trading card had this uh quick stop because the book was coming out wanted to release that had a little pause in our trading card industry series next week name you probably heard gary vaynerchuck yes gary sat down with me a couple weeks ago talking about his release of the friends one of the coolest new releases from tops chrome you know that name tops even if you're in cards They uh really cool cards.

I caught a cross between Pokemon and Sesame Street.

I think Gary even said that.

And really great message that he's sending with these cards, positivity, empathy.

And really love the way he's created these characters around these attributes.

And it's just a great, I don't know, legacy for him.

And it's tapping into this rage that is collecting.

And he's been really smart.

partnering with Tops and the way they bring these cards to life and the different versions of the cards and all that stuff.

Gary talks about the vision for V Friends, the industry as a whole, and really, you know, his path and where he sees like leaving legacy as he continues to build the empire that is Vayner Media.

Check that out next Tuesday and you'll want to watch that on YouTube as well.

I opened some of those V Friend packs.

You got to see the characters, see some of that stuff on the YouTube.

It was fun.

I enjoy open packs too.

We're going to do that at the end of today's episode as well.

One of the hottest trading cards, some football cards at the end of today's show.

So again, the trading card series picks back up on Tuesday.

Check that out and leave us some feedback.

Let us know what you think.

You going out there?

You getting into the collecting?

We'll see.

Once you do it, hey, it's hard to turn it around.

It's

habit forming.

Because it's like, hey, you get a scratch off, you know, you win or lose.

These trading cards, you may get one card that's worth a lot more or not, but they all have value.

So it's fun doing that with my boys, teaching them business, and of course, having a good time.

So we appreciate you for listening in on that section and series that we're doing.

Look, today,

we're getting into that summertime period where it's funny how.

Between vacations and other things, you know, the business headlines aren't as headlining as they were.

We got a few topics today that I want to delve into.

I do want to start, and I, you know, I've got a platform here with the show and appreciate the loyal listeners and new ones for joining in.

But I think I try to stay away from things that just seem completely self-serving,

especially as it regards to sort of new media and podcasting, because I don't want it to come off through, you know, my voice here, like this self-promotion of the category.

But I do think I owe it to the audience, especially a lot of people that may control marketing budgets, may make decisions on where and how to spend media or how to grow your business.

And podcasting is the scalable way to grow business now.

And there's some data out from our good partners at Sounds Profitable.

Tom Webster is the leading research guy over there.

And this study that they put out is the largest in the industry around podcasting effectiveness,

reach, and all these other things.

The latest study is specific to the advertising landscape and specifically asking people questions and drilling down to recall, reach, likability, trust, key measures.

Like

today, consumers have never been more aware that they're being marketed to.

They know what the ads are trying to do.

They know what's happening.

They're skeptical of it.

Social media has kind of conditioned them to this point where you're just getting hammered with messages left and right, and you don't have a lot of recall i'm not saying they're ineffective they are effective for reach and frequency but there's not always a lot of engagement and trust happening and that's where this study gets really interesting i'm just going to hit the the the highlights here because i think it's important for anyone because i do think podcasting isn't just a big brand game for like there's a lot of local podcasts There's a lot of regional podcasts.

So brands of any size should really be thinking about how they spend their marketing marketing budgets because you want to get the most amount of people that fall into your niche of what you're selling.

You want to hit them with messages that they trust, that they like, and that have the reach and frequency that you need.

And this is where podcasting is becoming really one and alone in certain categories.

So, here, a few stats that I think are worth hearing.

Podcast ads command attention.

According to this study, it's over 5,000 U.S.

consumers.

Podcast has command attention.

Despite reaching just 31% of the U.S.

adults monthly, ad-supported podcasts deliver an effective ad reach nearly equal to TikTok, proving that listeners actually hear and remember podcast ads.

Best in class recall, 86%

of heavy podcast users recall hearing an ad in the past week.

The highest ad recall of any ad-supported medium ahead of TV, radio, YouTube, and social platforms.

You can't make this stuff up, people.

This is incredible data about the power of podcast advertising, the influence, and the recall that people have.

It's the most trusted medium of any advertising platform.

Podcasts top the charts for audience trust in both content and advertising, with listeners more likely to view them as accurate, credible, and free free from misleading claims.

You know, people,

everybody looks around going, okay, they're looking for the holy grail.

Where do I spend my ad dollars?

I need to promote my business.

This is it, folks.

Podcasting, audio, video, multimedia, trust, recall, reach.

Every stat is where you need to be.

Authenticity drives impact.

Nearly half of podcast listeners say the advertising they hear feels authentic and natural, a key differentiator from social media and traditional spots.

Trust cuts across all demographics.

Podcast advertising earns high trust ratings from men and women equally with standout performance among black, Hispanic, Latino, and 35 to 54-year-old listeners.

All these hard-to-get demographics are hit and impacted by podcast advertising.

Women pay attention.

Podcasting is one of the few media environments where female ad recall matches male recall, making it an ideal channel for reaching and resonating with women.

Podcast hosts are powerful messengers.

I hope so.

Listeners, trust the voices behind the mic, giving podcast hosts a unique edge in delivering persuasive and credible ad messages.

Compared to podcasting, social media platforms suffer from lower trust in content, lower ad authenticity, and weaker belief in advertising claims, creating real headwinds for marketers.

It's really interesting data, folks.

We're going to have links to that in our show notes.

But if you're a business out there or you're an entrepreneur, if you're someone, you're thinking about where to spend ad dollars, podcasting is no longer in the second tier.

It needs to be at the top.

All right.

In the headlines this week, Google's new video AI blurs, truth and fiction.

TikTok shop starts charging for reach.

Amazon's locking in prime day yay yeah you got you got no one to shop baby starbucks rewrites its rewards math and discontinued pennies might be worth a small fortune hmm so this is interesting google's vo3 v e o three

can fake a riot in eight seconds so look you've got this platform

We've got all these AI, you know, text to video is what it's called, text to video AI.

So you give it a command, hey, create a video with Ryan playing golf.

And so it'll create a video.

I don't know if it'll match this likeness or not.

You know, it's hard to get this

big guy exactly all the dimensions right.

But nonetheless, text-to-video is here.

It's been around for, I mean, probably even a year or two now, but it's getting scary good.

And VO3 is churning out photorealistic video with audio from very simple prompts.

And look,

it gets this is, I've talked about this.

I have these discussions with friends and family.

When

you can create video and there's no policing or knowledge, it's what's real and what's fake, what's generated and what's original.

It's very hard to know.

It's one thing if I'm creating an image and it's a person eating a waffle.

Okay, no big deal.

It's another thing when you can create things like riots or drum up uh discourse unnaturally with one prompt and then post it with thousands of views so it's you know i believe firmly in this democratization of content and distribution but there do needs to be some guardrails here i firmly believe and

whether or not truth social is it uh we can i i i can argue that leads to one that's not too heavy.

I think we know that.

But where I'm going to go with this is real social.

I think you're going to have this backlash.

Someone's going to develop a platform where nothing AI is allowed.

You know it's coming.

And because,

and there's going to be ways and technology, hopefully, to guide that to know what's real, what's not real, what's AI.

I mean, because when you can't determine whether something you're watching

is fiction or nonfiction, we get to a really scary place of not knowing what's real, what we trust, what we don't.

We already have enough mistrust in this world.

And so

it gets weird quick.

And I think we're going to have to stop and

put some guardrails, consider platforms that may, you know, like, I don't know, logos or buttons or things that, you know, say and

this is generated content, something that determines and gives it a label.

Because otherwise, if it's just put out there amongst the other trillion videos released every day, how do we know what's real and what's not?

How do we know if what causing our discourse is actually real?

And

this has been going on.

We've talked, you know, everybody throws around the fake news thing, the Russian, this, that, the other.

I don't know what

was

pushed or not pushed.

I think we'd be naive to believe that nothing was happening.

But the tools now are getting to a point where it gets real, real interesting.

And we've got to stop and pause about the impact of this.

So we'll see where this goes.

But hey, all these companies are pressing ahead because there's a lot of dollars, but we got to make it make sense.

TikTok shop ends the free ride for sellers.

Oh, man, I was just getting ready to sell some sports cards on there.

Now they're changing up the policies.

To reach eyeballs, brands must now open their wallets.

Look, I talk about this all the time.

No one appreciates

everybody wants advertising for free.

I get it.

You want it.

We want awareness.

We want all this.

It's kind of like why I always laugh at these people that do these influencer deals, or people come to me and go, you know, we'll pay you a commission, you know, affiliate deal if you brought this.

Well, the purchase cycle is very messy.

I could promote something all day and it generates top-line awareness for you at scale and only 1% buy.

That's not worth the time of the audience that's been built.

It doesn't pay for reach and it doesn't pay for awareness.

Guess what?

If you went to a TV station and said, hey, run my commercial.

And you know what?

I'll pay you for whatever I sell, but I'm not going to pay you to run the commercial.

You get laughed out of the office.

You wouldn't expect that.

But you expect influencers and people that have reach to run your stuff and only get paid if they sell it?

Come on, man.

That's the biggest.

That's like, well, they say the biggest trick the devil ever pulled was not making people think he didn't exist.

Well, the biggest trick that's ever been pulled in marketing is influencers and people with reach not getting paid to generate awareness.

This is crap, and I don't fault TikTok, even though I don't love everything they do, but you got to pay to play, baby.

So free organic boosts are gone ad spend is mandatory for reach

and all the organic stuff goes away at some point you're going to pay to play i don't love it every time we all spend money i don't like having to spend money i don't want to or if something's free but again they grew the platform you had you got to play along and ride the bus for a little while now you got to pay the tariff

pun intended This comes amid layoffs of the looming U.S.

ban threat.

I still don't know what's going to happen with that.

I feel like there's more fireworks than not.

It's a little bit why I've kind of held off on the platform.

I get on there.

You can find that blue check next to my name.

That's cool and all, but I don't go hard there because I've always kind of got, I still feel like we're going to see something go down over there.

I don't,

too big to fail, probably.

You know,

the administration is probably not going to want the backlash of taking it down completely, but I don't think Trump's playing around.

He's going to make them sell it.

So we'll see.

So, hey, free reach is over.

So, if you sell on TikTok, play in on an ad budget, or you might just fade away.

Amazon sets prime day for July 16th and 17th, rights in phone circles, dates as speaking it.

I lost a prime day, man.

I can admit this.

I'm a pretty good shopper, man.

I like shopping.

I, uh, I don't know, I like kind of looking around,

you know, like, who knows?

I'm like the consumer's or a brand's like best friend or something.

You know, I like, I am a total consumer.

I don't always buy.

And look, I don't always buy expensive shit.

And sometimes just cheap shit, you know, like whatever.

I think that's the consumer in me.

And I love these prime days.

You get on there and they've done a great job, man.

Talking about pulling the snow,

wool over your eyes.

Like, yeah, something that was like for sale like six months ago, they put it back up for like right before Prime, and then they discounted again.

I don't know.

Some of these deals, I think, are

fool's gold, but they do have some pretty good deals every now and then.

They discount that Amazon

tech pretty, pretty heavy.

I remember getting the boys like those fire tablets when they first came out for like 30 bucks.

You know, when you're used to paying like 250 to 500 for a tablet, and that was shit, seven years ago.

They're $1,000 now for Apple.

They had those $39 fire tablets on Prime J or something, like 30 bucks.

I'm like, hell yeah.

And then you get them and you realize how big of a pain in the ass is to load it every time for your kids.

You're like, I think I'll go back to the iPad.

But all that aside, I do like the deals.

It's fun.

And they've definitely branded this to where consumers start to expect it.

I don't know ultimately what I think of these tactics.

If you just sort of...

If you pent up demand that you like for sales, you would have gotten anyway, and it just all pushes to two days because everybody kind of pulls back before the sale i i someone had to show me the data if the net net of this really ends up as being higher than it would have been anyway over that period or if you just pull back demand to the and then push it to those two days hard to say but you do get some good deals and it now has these small business badges and bonus credits so that independent sellers could get called out more because there is a backlash with that sometimes it's kind of always why i caution you know some of clients that we've had over the years in e-comm, like, you can sell on Amazon, but number one, they're probably going to make your product, if it's an original product, they're going to make it and sell it as an Amazon original.

Some irony there, right?

Amazon originals copied from Peter Sellers.

He made some really nice belts that are now, you know, made in China at scale and twice as, you know, half the price.

So, but yeah, they're real Amazon original.

That's, that's original.

But

I have bought some Amazon original stuff and I kind of feel bad sometimes.

I'm like, whose product am I like buying cheaper than what they could ever make it for?

Hey, I guess that's the consumer way.

But back to what I was saying, I do like that they're helping highlight these independent sellers and the small business badges.

So maybe if the deals allow for it, we can get in there, support small business.

You still got to ultimately step it up.

I don't even know, you know, know, I'm not just a price only shopper.

Like, give me a great experience.

Give me great packaging.

Give me easy friction removing experience once I buy it.

I mean, so it's not just price.

And that's, that's kind of what Amazon's gotten.

If you really think about the Amazon machine, it is price, but it's friction removal.

One click to purchase, one day to ship.

Same day, two day.

You can count on it.

Though we'll say that two day shipping sometimes leaking into four now, but well, I digress on that.

But the point is, they've removed friction in the buying.

That's all what this is.

And then ultimately, Prime Day is the manifestation of all of it because it all comes together in this two-day period or one day.

It used to be one day.

Now it's multiple days.

It's kind of like Black Friday, like Black Friday.

Now it's Black Friday week, Black Friday weekend, Cyber Monday.

It's just called the month of sales.

Anyway, Prime Day can make or break summer sales for some of these small shops.

So get in there, support them, get the deals out.

Starbucks, revamping that loyalty rewards math.

Hey,

all the devils in the details.

Check it out.

They're changing up rewards for reusable cup hole users.

Flat 25-star bonus is out.

Double stars per dollar is in.

This is how, you know, I used to joke, I owned a dealership for like five seconds.

I'd never do that again.

And I used to tell friends and family, I'd give them the double half special.

Yeah, all friends and family got the double half special.

I will double the price and cut it in half just for you.

That was it.

This sounds like some kind of funky math, too.

The 25-star bonus is out.

Double stars per dollar is in.

Ultimately, the big spenders win.

Small ticket buyers lose perks.

So, again,

you're definitely going to have some whining over this, including my wife, probably.

But I would classify her if there's not a big spender.

I don't know who is.

She's got a Starbucks every time I see her, just about in the car.

So I think we're feeding the stock, keeping the market afloat

just with the Alford family.

And she uses all these rewards.

She's much better than me.

I don't know about you guys.

How many of you have these 1,200 rewards programs and never remember to use them?

Raise your hand wherever you are listening because I've got my hand up.

I've got like 50,000 McDonald's points from like taking my kids.

I never remember to use them.

And better part, you can only use one at a time.

I got four kids.

I got 48,000 points.

I go in there and get a Big Mac for free.

Great.

Well, I got three other people and myself to feed.

So they get to one way or another with these with the asterisks.

But it does.

This is a wave.

They're trying to ultimately tell you you need to spend more.

And I think it'll be interesting how much pushback comes from the change, but we'll see where it goes.

Finally, today, rare cents worth thousands as the coin is phased out.

Rare pennies are worth big money.

With a U.S.

penny slated for discontinuity.

I mean, I'm kind of over the penny, to be honest.

I'm okay with that thing being discontinued.

How many pennies it got laying around?

Like, when does this just doesn't make sense anymore?

Like,

and I will say this, I'm embarrassed to say this, but I bet I'm honest.

We say we take the BS out of things, but I'm going to be real with things.

My kids like throw pennies in the trash.

I like to think I've taught them the value of a dollar.

I don't think I've done a good job teaching them the value of the penny, or maybe it's just not worth keeping around anymore.

I mean,

my nine-year-old likes to swipe him in the trash.

I'm like, easy, like, we ain't got a jar for that.

You know, like,

you'll throw it away.

But it's like, that's how much value your penny has.

I mean, what can you buy with a penny now?

You know, absolutely nothing.

The U.S.

penny, once it's

discontinued, but it's just like anything else: supply and demand, availability, collectibility.

And there's going to be like this push.

This article talks about error pennies, key dates.

You know, I did, that was an extra growing up.

I would look at the date on the penny or the quarter or whatever it might be and compare it to different things.

I used to have some, I think they were like my birth date, my birth year, those kind of stuff, like a 50-cent piece, stuff like that.

It's not time he's seen a 50-cent piece, I haven't seen one of those in a while.

But anyway, TikTok coin hunters and eBay search spikes show

that the booming interest in these micro collectibles.

We've talked about this on the show, there's a collector for everything.

And as these get phased out, you'll see the values rise.

I want to, you know, you got to keep up with it.

Like, what's rising?

This says, uh, auctions keep smashing records.

One 1943

copper cent recently hammered for 372,000.

What?

One cent?

Damn,

that's changing cents for dollars right there.

There is no sense in that.

I don't know about that.

Spare change could fund your next idea.

Air pennies are selling for six figures.

Hey,

we'll see.

I don't know.

I don't want to pay more pennies laying around.

you know but knowing my luck my kids have already swiped the ones in the trash that were actually like the ones that were going to be worth hundreds of thousands So we'll see what happens.

All right, guys, we're in the middle of our trading card series.

And hey, I figured I'd show you.

And again, another reason to be watching the YouTube so you see what we're going, what we have,

because

this has been the hardest retail box to get probably

in all of the hobby the last year or two.

Optics 2024 football.

I think we may have opened a box of this.

Maybe been Don Russ, but nonetheless, one of the hottest boxes in retail.

Shoot me a DM and I will send you

maybe a card or two.

I'll know that you watched.

How about that?

So they come with six packs, four cards per pack, if I'm doing that right.

Let me look.

So 24 opportunities.

You're looking for the inserts and everybody's hot on these because they're called uptowns and downtowns.

You'll know what that means if you get into the hobby at all.

If you're into the hobby at all, you you know exactly what that means.

But that's what everybody's searching for.

Plus, you got like six of the best rookies the last few years, six quarterbacks.

So any of those are hot.

And so, optic football from Don Russ,

one of the hottest in the hobby, still, even though it's not uh football season.

So

here we go.

Usually a couple base and then our insert card.

Pat Mahomes, silver, the best in the game.

You'll see that's like a hollow.

So you've got holographic.

That's the difference.

See the difference in the cards.

See, this has kind of that mirror all around it.

But this shows you the hollow.

But Pat Mahomes, Silver, Roma Dunze.

You got to say, though, hey, if you're in the trading business, you're holding on to those rookie cards, hoping they turn into like Hall of Famers.

And then the special insert cards, you never know.

So Buddha Baker.

Josh Palmer, and there's another good hit.

Michael Pennix Jr., one of the big hot rookie quarterbacks from the Atlanta Falcons.

He also, they played together.

That Washington team was stacked, by the way.

So Michael Pennix, this is a throwback card to 2014 retro series.

Those are fun.

So two nice hits already.

That's why these are in such high demand.

Fun to open and lots of hits.

Jamari Thrash is your rookie.

He's less on the radar, but who knows?

You never know when a rookie is going to blow up.

So you save those rookie cards and you save those insert cards.

You throw them on eBay, you make a little cash.

That's how you do this game

or Facebook Marketplace or a million other places.

You can also follow us.

My sons and I are doing this at breakingrad.com.

Breakingrad.com back underscore on

Instagram.

See all the stuff that we're doing.

Jordan Addison, C.J.

Stroud, Brendan Rice with the pink variation there.

Fun, good-looking cards.

Two rookies, Jatavion Sanders, two little lesser knowns.

It's an okay hit, but still good, fun open, and a couple rookies.

Move quickly through these.

Okay, Will Reichard is a kicker for the Minnesota Vikings.

I'm just going to call it like a spade a spade.

Will's a great guy, I'm sure, but that card is not in the highest demand being a kicker.

Just sorry, you know, hey, and look, I'd love for one of my sons to become a kicker.

You know, like, hey, you can do it for 20 years, make two, three million a year, bank it, don't get hurt as much.

And then Ricky Pearsall,

good, good rookie,

wide receiver, play to Florida, outplays for the 49ers.

But yeah, this kickers value is not so high.

Longevity in the NFL is better.

So, all right, we're still looking for one of the big hits.

Let's see, another pink.

Jen Waddle.

Joe Milton, the third.

And then Odisa Isaac.

Okay, good story on Joe Milton, the third here.

He's now with the Dallas Cowboys.

He got traded.

The Patriots had two pretty good quarterbacks.

They have Drake May, who's their starter.

This guy's sitting on the bench, so he's now behind Dak Prescott in Dallas.

It's going to be interesting.

Joe Milton can throw the ball like 90 yards.

He's getting his accuracy dialed in.

He could be a sleeper and a good rookie to hold on to.

I do like his cards for the upside.

Last pack.

Looking for those uptowns, downtowns.

This is the hottest retail pack in football.

I've got another interesting story of a quarterback on the back here, which we'll get to.

And, oh, Jameer White,

good running back when he was, a little under the radar now.

He's one of those hollows, good-looking cards.

And then Jordan Travis, interesting story, played at Florida State, hurt his leg, now plays for the Jets, but now is retired.

So he will never see the field and never wear this jersey on the field.

So some people find that that might be worth something because, hey, he never actually saw the field.

I personally think performance drives it, but interesting one to collect nonetheless.

So beautiful cards.

Appreciate Optic and Don Russ.

And they don't even need our appreciation.

It's the hottest football box in retail.

Hard to find, especially for retail prices.

Follow along.

Hey, lots of ways to start in this hobby, collecting.

Again, making a little side money and like me doing it with my kids, teaching them business, teaching them how do deals, how to price, how to do e-comm, all that fun stuff.

A lot of things around the industry that's fun, and that's why I continue to open these.

So, cool.

Appreciate it for following along on the series, the Trading Card Series,

the industry you can no longer ignore going on right now.

That's all we got today, folks.

Too light on the news, you know, I could talk a little bit about Trump and Elon spatting in the the news.

You know, I like both these guys, but if you couldn't see that coming at some point,

big egos and a lot of crossover in,

I mean,

as the president, Donald Trump was just not going to be able to make every move that made Elon happy.

At some point, there was going to be something in a decision with EV, with NASA.

It was just going to happen.

I hope these two get cooler heads.

We don't see this blow up worse than it can, but you never know.

They both have big mouthpieces and like to talk.

So we'll see what happens.

But

fascinating and predictable, unfortunately.

So get it together, guys.

Don't need any more spouting.

Want America?

What's good for America?

That's what we need to think about.

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