BUSINESS NEWS: US Easter Spending Soars $23.6B - Tom Brady's Trading Card Vault - Katy Perry's Space Adventure

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Right About Now.

What's up, guys?

Welcome to Right About Now.

It's our weekly business news highlights of the week here on April 18th, 2025.

Good Friday.

Happy Easter to everyone.

Early that celebrates.

It's a reason for the season, baby.

I'm telling you.

And I salute everyone as hopefully taking off the day, enjoying the day with family, whatever you do on this.

pre-Easter Friday.

It's a good time to reflect on the things we have to be thankful for.

And, you know,

I just think we have a lot to be thankful for.

And this episode is going to be a little lighter for sure.

Just me today again.

Chris had a few business things.

Hey, we're taking care of business, baby.

Chris had a few things going on.

We're recording a little bit earlier in the week, giving our team some time off

for Holy Week and just, you know, reflecting a bit on things happening on and around us.

It's been an interesting ride in the business world.

Again, if you're heeding our advice from last week, stop reading the headlines.

Stop calling your trader every day.

Playing this stocks for the long game.

And, you know, there won't be any tariff talk today.

We could talk about that, about the batting back and forth, but it almost like by the time you talk about the news, something's changed about it.

We are going to talk about some interesting facts today.

So in today's episode, we're going to talk the economic impact of Easter.

How much are we spending on all those candy baskets?

Like, and where's all the money going?

The numbers are startling.

And Cadbury is the big winner, I do believe.

We're also going to talk about Tom Brady has expanded into one of my favorite hobbies now, which we're also going to get into: sports card collectibles and all the stuff to do with trading cards, memorabilia.

He has expanded in his 50% stake in Card Vault, which is now

very wisely named Card Vault

by Tom Brady.

Let's just get, if you're going to get in a 50% deal with Tom Brady, let's get his name in the name of the company.

Hey, not stupid.

Tom's built a

brand and a name for himself.

So get him in the whole name of the company if you're going to do it.

But it's fun.

I like what they're doing with Card Vault.

Really expanding the retail experiences for trading cards and everything you can do, getting into the digital aspect, which we'll talk about, everything that he's got going on there.

Again, signaling the size of this industry that is too big to ignore.

I am excited.

We're building out our

trading card business series.

Again, I didn't mention, you know, I've got four boys under the age of 16.

Now, I said 15 for the longest time.

I think I said that the other day, but my oldest is 15 and driving.

I can't believe it.

About fell over to saying that out loud.

But it's been, you know, you have, I'm an entrepreneur, have multiple companies.

It's been hard to, you know, hey, doing digital marketing, social media, some stuff that's actually cooler than most jobs.

You know, I'm not a banker, but it's hard to get your kids like excited about things.

But they've gotten into the sports car trading thing.

And being a digital marketing guy, being a brand guy, I've used that as a lens with which to teach them business, teaching them e-commerce, teaching them how to set up business, how profit and margins work, how to, you know, what are your costs involved, minus N.

So we're having fun with it, but I'm also teaching them the business side of it.

And so, and in doing that, and I grew up trading, I've seen just how big this industry is.

And it's been exciting getting back in it and using this platform because I want to bring, hey, we've got a lot of people out there that look for diversification of investments and different things.

Trading cards is one of the fastest growing segments for alternative investments, the memorabilia and things like that.

And the younger generation's into it.

Let me tell you,

I've hosted events and done things.

And sometimes it's hard to get people to show up.

You hold a trading card event, people show up.

Like, I'm telling you, it's crazy the number of kids, adults, everyone's into trading cards and Pokemon and everything else.

So we're going to continue that.

We'll have some fun opening up.

A couple packs as well from our good friends at Panini.

Get their new Zenith football edition out.

A little underrated.

I'll just say that.

We like to have fun.

You need to check us out on the YouTube channel to watch and get the best of the pack openings that we do.

And hey, maybe some lucky winner will get today's best cards.

But we're, hey, Tom Brady's in it.

So he ain't no dummy.

You guys know that.

So Tom Brady and Card Vault.

And then

our Keeping It Light episode here on a Good Friday.

Katie Perry.

got blast into space, literally, with Blue Origin and Jeff Bezos.

So

interesting story there, even more so the woke people that come out like bitching about it.

So come on.

People can go to space if they want to go to space.

But

those are your topics on a light Good Friday.

Keeping it light and easy on your listening, wherever you're listening, hopefully on a ride to some family member.

or taking it easy.

I couldn't believe this number.

I don't know why.

I know how big our economy is and how many people we have, but it's always staggering the dollar amounts and the zeros that are in some of these things.

The U.S.

Easter spending is reaching $23.6 billion

this year.

That's

billions.

Nearing a record high.

When was the record high?

Getting high on our own chocolate supply.

That's what we're doing here.

U.S.

Easter spending nears record high.

Americans are expected to to spend 23.6 billion dollars on easter this year up from 22.4 last year it's 1 billion more hey just one more billion eggs one more billion cadbury chocolate easter eggs look i'm telling you i don't even like like candy as much i like gummy candy i don't like chocolate candy but you get those little cadbury tiny little chocolate eggs around like you want to see uh a

david copperfield magic trick disappearance that's that's what happens when those things come around.

Gone in our household.

Nash, my youngster and I,

we can attack one of those bags.

I know where the billion's going.

And get this: the top spending categories for Easter.

Candies, number one at 92%.

Top spending categories.

Food, 89%.

This is the percentage of people that do spend it on it.

Gifts, decorations, and clothing, rounding it out.

Even non-celebrants are spending with 54%

planning to buy Easter-related items.

That's because they want those Cadbury eggs.

Even if you're not into Easter, you want those Cadbury eggs.

You know what's polarizing?

You know what a

polarizing candy for Easter is?

Is the Cadbury cream egg?

That's a polarizing piece of candy.

Let me tell you.

The little chocolate ones, the milk chocolate, if you don't like those, I don't know what to tell you.

Okay, you know, that's got to be, I would guess, 80% do, 20% are crazy.

But the Cadbury cream eggs are a little strange.

And I have learned to like them.

But I have to admit, you open that thing up and you're like, I don't know.

It's very sweet and very rich, but very tasty.

Anyway, let me know how you send me some comments.

Do you like the Cadbury cream eggs or not?

I kind of dig them now.

Nash likes them.

Nash will eat four of those things.

I'm like, how did you just eat four Cadbury cream eggs?

And not like, I don't know, want to go lay down and never get up.

During this, this is a quote, during this time of economic uncertainty.

How long have we been saying during these uncertain times?

I mean,

that started with COVID.

Like, I'm going to go ahead and just call this one out.

I didn't, I was getting into this quote, hadn't even pre-read it.

But I'm like, during this, when are we not in economic, we've been in an economic uncertainty for six years.

Okay.

Like, we have the greatest country on the planet.

And there's all this fear-mongering going on.

But you know what?

It's a great time to be alive in an American.

And it's not really economic uncertainty unless you allow it to be.

And I'm not taking that lightly or saying that because it's easy, but this ain't no economic uncertainty.

This is

make it what you want it to be time.

Anyway, off my hours.

During this time of economic service, consumers are prioritizing their Easter celebration, and retailers are ready to help them enjoy the special occasion with loved ones.

I didn't know that I was going to get into this.

It's supposed to be a light episode.

But let me say this.

This whole article is about how it's the most money ever spent on Easter.

And during this uncertain economic times where people are spending $5 billion on Easter egg candy, give me a break.

Come on.

Anyway, so how do they compare to Christmas or Halloween?

Christmas obviously takes the big kahuna, but it does beat out almost every other category because it beats out Halloween.

You think of Halloween being decorations and all the candy the kids get.

Easter beats it all out.

Because you get, hey, on Easter, you get the basket with the candy.

and go find it all that and you get the presents now.

I mean, kids got it good now in these uncertain economic economic times.

How much stuff are you going to get?

I just think

about the number of, like, I got to get the article, you know, maybe as a follow-up.

Like, how many pounds of chocolate candy, like how many million pounds of Cadbury eggs get eaten every year?

You know, it's millions, millions of pounds.

of Cadbury eggs.

It's everybody's favorite East.

You know what I can't do?

You know what else is polarizing?

Easter has a polarizing candy.

The chocolate cream eggs, a little strange.

Those peeps, you keep those things away from me now.

Not only do they kind of stare at me, funny in the package, I do not think those are interesting or tasty whatsoever.

And another thing that Nash will eat any candy.

That kid will like, if you put it in front of you, yeah, he'll eat it.

But peeps, no way, Jose.

You kidding me?

What is a peep made out of?

Is it a marshmallow or is it something more nefarious?

I don't know.

These are the mysteries of Easter candy that I think we need to get underneath here in our investigative business journal, journalistic approach.

Again, we said we're keeping it light.

We're keeping it really light.

That's what those peeps are real light.

Let me tell you.

Don't know what those are made of.

I think there's like Twinkies.

They're made out of similar material in a different format as a Twinkie.

Probably, if you left one underneath a car seat for 40 years, I guarantee you that peep looks, feels, and acts exactly the same.

That's scary.

Manufactured candy that we get into.

And so, you know, what?

So here's something to keep in mind.

If you're listening to this on Friday and you're wanting to get out and about, Target and Lowe's are closed.

Walmart and IKEA are open.

There you have it.

You've got the insights.

If you need to get out there.

So Target, Costco, Sam's Club and Lowe's closed.

Walmart, Home Depot, and IKEA will remain open.

You'll need to be some blowback for them probably.

But hey, Home Depot's no dummy.

They're like, okay, Lowe's, you go ahead and close.

We're going to stay open because we know people are going to be working on some DIY shit

no matter what the day.

Let me see

what their sales are like on an Easter Sunday.

Because, you know, they don't have any competition.

So if you're going to go buy something, you have to go to Home Depot.

And I'm not supporting that.

It's an Easter holiday.

Like, I don't, I think everybody should close.

I'm just stating the facts here.

What is the business outcome of this?

Interesting.

We will see.

As we mentioned, Tom Brady is expanding into sports collectibles with Card Vault by Tom Brady.

Come to us from our good friends at SI.com.

Tom Brady has recently made a significant move into the sports collectibles industry by acquiring a 50% stake in Card Vault, a premier sports card and memorabilia retailer.

The company has since rebranded as Card Vault by Tom Brady, signaling Brady's deep involvement in future

direction.

I think so, or the smart branding, using his name, whatever you want to call it.

Brady's acquisition is more than a financial investment.

It's a strategic partnership aimed at expanding Card Vault's footprint and influence in the collectibles market.

That sounds like

someone at Card Vault wrote that.

It's more than a strategic partnership

or more than a financial.

acquisition strategic partnership they're going to have an enhanced customer experience as stores offer immersive experience experience, including cutting-edge authentication services, exclusive VIP trading experiences, and a curated selection of sports card and memorabilia.

Beyond the physical stores, Card Vault is expanding its digital presence with exclusive content and live stream box breaks, aiming to engage a broader audience of collectors and investors.

So let me tell you a little insight on something for this.

Card breaks.

This is something as you get back into the realm of live shopping, whatnot,

and trying to be getting someone from Whatnot in on the sports card series.

That is a whole, let me just say it's a thing all amongst it to itself.

We've set up a whatnot channel.

Go to breaking rad on whatnot.

You can see our channel.

We've done a few sales.

But card breaks are very interesting and very fun.

This is like, this is gambling for kids or traders, essentially.

Essentially, and if you're watching the youtube which you should be the youtube video having it all uh so the breaks of the car like literally these boxes i'm holding up and i'll open some packs here in a bit but the this is more to get into so most of the cards if you don't buy like a single retail pack come in these boxes and what these breaks are is essentially you know these boxes are expensive they're anyway from 40 to hundreds of dollars depending on what they are and you've got multiple packs in them and so the one of the most traditional like breaks for this would be, okay, maybe I put three of these boxes together.

So you got three boxes, there's six packs, so you got 18 packs.

And you buy into the break by buying a team.

So what they do is they'll have like a digital wheel that will spin and you get the team that it lands on, but you've got to buy the position.

So what you're doing is bidding on a position with which you get a spin of the wheel.

to determine what team you get.

So they spin that wheel and let's say you get the commanders, which is the desired spend for this year's class because Jaden Daniels cards are worth the most.

So that win, that you buy the position 30, 40, 50, 100.

I mean, it depends on

what level of cards and value you're breaking.

You get a spin and you might end up getting the

bad news bears and not necessarily the Chicago Bears, but let's just say a team that's not so desirable.

But you spend X amount to get it.

You get all of the players that are opened out of those packs within that break.

So open all 18 packs that are in these boxes and every player that's on that team that you got, you get all those players.

So it's a very interesting gamble to see if you get the best cards, most valuable.

If you get those special edition cards, as long as it's that team,

you get the player and the cards and all that go with it.

So you can do a break.

Like I did a break once where they opened like 10 boxes and I got two cards.

It just happened to be they got very few of that team.

It was not a good investment.

uh, let's just say that.

Uh, but we hold them ourselves on breaking rad.

Uh, you can learn more about it at breakingrad.com and our and our Instagram channel, breakingrad.com underscore.

Last

if you go to breakingrad.com on Instagram, you'll find it.

But nonetheless, we're doing these as well with my boys.

Um, they're fun, it's fun.

You get to watch people, see what team they get, see what cards they get when they open it.

But that's what when you hear the word breaking, that's what breaking is.

They're going to be doing those live.

That's gotten huge.

We tell you, you go into these rooms, there's hundreds of or thousands of people sometimes watching.

You know, you only got maybe 10 people that actually bought something, but you got a thousand people in there watching.

This is the future of live shopping and digital retail, folks.

That's where the business tie in here.

It's not just sports card.

I'm using that lens because my boys are into it.

There's a lot of money and it should be something that you consider investing in as a collectible.

It does have that value.

But let me tell you, the live shopping nature of what's happening in sports cards and other is the future of a lot of things.

I mean, it's crazy the amount of stuff on whatnot that's going down.

I just do a series on live shopping and whatnot.

And look, if you go back to 2018, I did a FedEx event where I was a guest speaker in marketing and I talked all about this live shopping thing.

And if you got on board with what I told you to do in 2018, you should be doing all right.

You better be one of these pioneers on whatnot, I'll tell you, because I told you it was coming.

Oh, and finally, Blue Origin launches Katy Perry and and an all-female crew into space.

They completed a safe landing.

Oh,

I am glad that this came up.

I love this, by the way.

And I actually love it because

it's funny that, you know, there's been some blowback from it because people are going, oh, I mean, how much gas and fuel do they use for that?

And, oh, flaunting your wealth.

Like, give me a break, guys.

Like, this woman's worked her ass off in her career, successful, made a lot of money.

She's like, she can spend that money on whatever she wants.

You know, she can go blast into space or go blast in the ocean.

She can go do anything she wants with her money that she's made and go have a good time doing it.

Because who else?

I mean, I personally don't have the interest to go spend a million dollars on this.

Like, it's not worth that to me.

But if I got invited,

hell yeah, I'm going.

It's very unique.

Yeah, it's like the greatest roller coaster ride of all time.

It's It's no one gets to take.

So basically, she gets shot up into space.

They came down safe somewhere in Texas.

And then there's blowback because everybody complains about every fucking thing.

Like, just like everything else.

They can't just go, wow, that's probably awesome.

Katie Ferry.

Yeah.

I wonder if she's staying in space.

No, I can't believe it.

It was, it was, you know.

She's wasting money and it was against the environment.

But

the mission was intended to promote her upcoming music tour and to highlight STEM initiative, but it quickly drew criticisms, labeling the stunt a tone-deaf display of wealth.

Come on, guys.

You know, we take the PS out of everything.

Just stop already.

Really?

Just stop.

You need a life.

Go find a life.

Like, you're worried about what Katy Perry's doing with her money in promoter out concerts.

It's going to get blasted into space with Bezos and his girlfriend and having a good time, promoting her album.

And you're worried about her flaunting her wealth.

Get over it.

Some fans expressed disappointment, noting the trip seemed more like a vanity project than a meaningful contribution to science or culture.

Come on.

Come on, guys.

Like, can we please just let an event be an event?

Is it possible?

Have we just gone to these depths where everything is a problem?

Like,

I don't even, Katie Perry's not even like my jam, you know, like, but I respect her as an artist, as, you know, one of the top female artists of the last, what, 15 years.

Like, she's got to be up there.

So she's earned her place.

She's on American Idol.

You know, she was very attractive at one time.

I don't really know anymore.

I don't know what's, you know, just kind of gets a little funky with some stuff.

But she's a great artist.

Like, she entertains people.

Let her go spend her money, go to go to space, go to promote whatever she wants.

We don't need to complain.

And

I just can't.

I'm reading some of these quotes.

It's unbelievable.

Just let Katy Perry go to space.

That's all I got to say about that.

Let her enjoy her space flight

in the giant penis.

If you've seen those rockets, that's what they look like.

I'm sorry.

Yeah, I call it spade a spade.

The rocket ships just look hilarious.

I'm hopeful the same one.

I didn't see an actual picture of it.

So anyway, Katie Perry blasted into space, then blasted by fans that are too woke to know how to even think.

Easter spending $23.6 billion at a record high, even amongst this economic uncertainty.

Imagine that.

And card vault.

All right, today.

Last part of today, as we get into our trading card series, you know, I want to share the excitement with everyone, you know, that comes with a pack opening, pack discovery.

That is what it is.

So we are today, our good friends at Panini.

You know, them and tops slash fanatics are kind of the players in the space.

And this is a product from Panini, Zenith Football 2024.

Pick these up at any of your local retailers.

Walmart carries them.

A lot of other people carry them.

Fun packs too.

Good looking cards.

So we're going to open a couple here.

This is out of their mega box.

This is about a $50 box.

So you're trying to say, okay, how much value can I get out of a $50 back cards?

Well, you'll see.

You're wanting to get one of these rookie cards.

You've got our overhead camera.

I mean, Joel's got us hooked up here, dude.

We've gotten fancy.

We've got the overhead cam,

the card cam.

That's what it is.

And look, Panini.

Joel needs a sponsor here for the card cam.

So we need the card cam sponsor.

We could have your logo right here.

Card cam brought to you by, I'm actually going to call Brian at Luddex.

We hit it off one of our first interviews.

Luddex needs to sponsor the card cam.

That sounds right, Joel, doesn't it?

Yeah, for sure.

All right, here we go.

These nice black with the gold trimmed, still getting my alignment right.

Oh, I think we got the zoo.

Oh, there we go.

We got.

Joel's got the fancy zoom at right at one spot.

There you go.

Now you can see them.

We got that gold and black.

Miles Garrett.

These are the base cards.

Jalen Hurts, Miles Garrett, Josh Jacobs, Richard Sermon, Josh Allen, my favorite player.

I always pull him out.

Nate Wiggins played at Clemson.

Oh, we've got our first insert, guys.

This is a chrome insert.

This is the A to Z.

Oh, look at how shiny that is.

A to Z.

I'm not even going to try to pronounce his name.

He plays for Seattle.

Inwasu, maybe.

Maybe.

I don't know.

Oh, we got another insert behind it.

Ooh, I like those.

These are fun.

State of the art.

You get it?

Oh, state and the art.

You see the state.

Yep, there they are.

He plays for Detroit.

So you've got Michigan there.

And

the hollow nature of these.

Fun cards.

Jared Goff.

Had a good season.

Jared Vurst, another rookie.

Tyreek Hill, Pat Firemouth, Andrew Richardson, Terry McLarlin.

Jim Carbaugh.

There's your throwback card.

Fun, fun pack.

Couple inserts there.

Decent cards.

Fun.

I enjoy, you know, it's the thrill of the open.

It's like a scratch off card, right?

You know, you open them.

You can see what you got.

Got that Josh Allen right there.

What's fun is easy.

You always have one autograph or memorabilia in it.

I've gotten pretty good.

You can usually feel like the thicker packs.

Like my kids have gotten so good at this.

Like they're feeling the packs to see which one is thicker to know, okay, which one's got their memorabilia card in it these are actually pretty balanced this means might mean we have an auto we'll open one more pack to see if we get it and if not you can watch probably be on our youtube or our whatnot will be live where all our cards go for sale there at breakingrad.com uh okay

blast the pass adam venetieri dak prescott He's got some competition now.

Andre Johnson, Russell Wilson, Eddie George, another throwback player.

Jaheem Bell, rookie.

Renan Rice, your rookie card.

It's a green parallel.

Oh, we've got

another insert card.

These are really cool.

That's cool.

Okay, so this is, these are called the Idols card, where it's got an old school and new school player.

So you've got Lawrence Taylor LT in the black and white.

And that's Micah Parsons, who plays for the Dallas Cowboys in the foreground.

So it's technically a Micah Parsons.

They show kind of the,

this is Micah Parsons' idol growing up, which is who's why wouldn't it be?

Lawrence Taylor's like the most feared man in football.

That guy would destroy some people.

So that's hiding behind there.

Really cool what they did with these.

One of my favorite inserts of this series.

Got Xavier Leggette.

Deontay Coleman, Drew Brees, minutes in.

Michael Irving.

We got some throwbacks here.

TJ Watt, one of the best defenders today.

Hey, and there's Peyton Manning to end off the pack.

These are fun, open.

I would call these a middle-of-the-road set.

I think better than people think they'll be.

And the inserts are pretty cool.

The state of the art, they actually thought through some of this.

That's a cool concept, right?

I think so.

Kind of an art guy, though.

That and this.

It's a little more thoughtful.

You got the foreground, the new player, background, the old player with black and white in color.

Joel, love me.

You give me a thought.

Pretty looking cool, right?

They're pretty nice.

Joel's

a creative extraordinaire graphic designer art direction all that stuff so he knows good art when he sees it we trust his opinion uh we appreciate our friends at panini and zenith you need to you need to sponsor card cam though i'm telling you it was light it was fresh it was easy staying out of tariff talk this week it is an easter Sunday weekend and a good Friday.

I hope everyone out there has a wonderful time with family celebrating whatever you celebrate.

And, you know,

just don't forget the reason for the season.

Hey, guys, you know what to find us?

RyanisRight.com.

You'll find all the highlight clips on some of these trading cards.

You can always follow me on Instagram at Ryan Alford.

See links to all the stuff, all the things we're up to with the Radcast Network, and all our good sponsors who we appreciate.

Again, we appreciate them all.

And especially give a shout out to independentcenter.org.

Go check them out for all of the latest studies and insights that remove the politics and just focus on the policies.

Hey, thank you for making us number one.

We'll see you next time, right about now.

This has been Right About Now with Ryan Alford, a Radcast Network Production.

Visit ryanisright.com for full audio and video versions of the show or to inquire about sponsorship opportunities.

Thanks for listening.

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What do you think makes the perfect snack?

Hmm.

It's gotta be when I'm really craving it and it's convenient.

Could you be more specific?

When it's cravenient.

Okay.

Like a freshly baked cookie made with real butter, available right down the street at AM PM or a savory breakfast sandwich I can grab in just a second second at AM P.M.

I'm seeing a pattern here.

Well, yeah, we're talking about what I crave.

Which is anything from AM PM.

What more could you want?

Stop by AM P.M.

where the snacks and drinks are perfectly cravable and convenient.

That's cravenience.

AMPM, too much good stuff.