Let’s Talk About Right-Wing Cancel Culture | Episode 1

What's up, guys, and welcome to The Brett Cooper Show. I am so happy that you guys found me over here on this new channel.
I am so excited to start this new chapter with you guys. We have been hard at work behind the scenes, literally boots on the ground, me and my 80-year-old neighborhood grandpa putting shiplap up on the ceilings to cover up my 90s popcorn ceilings that I thought you guys would not find aesthetically pleasing on a set.
We're literally in a room at my house. We put this all together.
Anyway, I am so excited to bring this new show to you and show you guys what we have been working on. So my goal with this new show is to foster understanding, to go deeper and extract substance in the stories and issues that matter most to us, the issues that impact us on a daily personal basis.
And I have always said this, but I want to reiterate it, that I do not take for granted the fact that you guys take hours out of your busy lives to watch my videos. And I want to make sure that every single second of that time matters.
I want to make sure that every single video I put out leaves you feeling more confident or empowered or smarter or more inquisitive about the world. And so because of that, we are going to be doing less frequent episodes.
We're not going to be chasing the news cycle as much. I want to make sure that every single episode is intentional.
This first season, in my eyes, is all about understanding where we've come from, where we're heading, and trying to fix the obvious disconnect between the generations, between values, and so much more. So I hope you are ready for even more hard truths, deeper dives than we have ever gone before, insightful interviews, and of course lots of laughter and levity because it would not be a Red Cooper production if we were not having fun through it all.
But for this first episode of season one of the Red Cooper show, I thought

that we could just keep it simple and keep it between us. And I realized I just said keep it simple, but this episode kind of is not simple at all.
It actually might get me into trouble, but we do need to talk about how the right runs the risk of literally losing everything that we've worked for if we continue down a path of mimicking the left's toxicity, aka.k.a. we need to talk about right-wing cancel culture.

All right, so I've been thinking about this topic since New Year's Eve,

and I've known that I want to cover this on my first episode

because it just keeps coming up.

And it specifically came up on New Year's Eve

after the actress and comedian Whitney Cummings

did a set on CNN's New Year's Eve show.

And if you missed it, just take a look. 2024 election fried our brains.
The Democrats couldn't hold a primary because they were too busy holding a body upright. Kamala was forced on us so hard you'd think she was patented by Pfizer or Moderna, whichever one.
Oh, God. Andy just gave me a very scary look.
No! I thought being a mom would mean that less people would want to come see me. I'm not playing, you know, like 3,000 seat theaters, which is about the viewership of CNN these days.
I mean, it's so great. Like this entire set, she is basically shocked they have not cut her off.
You can tell that she's uncomfortable. She's like very tentative.
She's taking a risk, making all of these jokes that are incredibly honest. They're incredibly genuine and insightful about the state of our world and the state of politics.
And people loved it. Like she went on for like five minutes and everybody was again literally in shock that she was not cut off.
And of course she immediately went viral on X. Some people had never heard of her before.
They were so excited to find, you know, another brave and honest comedian who was willing to push boundaries and make these kinds of very, you know, relevant jokes. But what makes the story interesting is that people turned on her as quickly as they fell for her because they realized that five years ago when COVID was raging, she used to be very pro-vaccine and that she even had vaccine mandates for some of her live shows during that 2020-2021 period.
You have some tweets here. You can see her talking about the vaccine, saying that, God, we need a vaccine.
Can we make a vaccine now? Go, we need a vaccine. Chop, chop on that vaccine.
Like she was tweeting about this constantly. And immediately people on X started calling her out.
They were calling her a grifter and a fraud, saying that she was an opportunist, that she was taking advantage of this time and culture when things were shifting to the right to try to make a name for herself. They literally lost their damn minds.
And again, this happened in a matter of hours. I watched her videos go viral.
I was like, man, this girl is so cool. I've seen her on TV.
And then suddenly everybody hated her. And it makes no sense to me.
Like they were angry that she had not issued a formal apology before getting up and doing a comedy set. Like they were angry that her track record wasn't perfect.
Like guys, nobody in the world has a perfect track record. And more than anything, I think that we should focus on their actions.
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It has seriously never been easier to prioritize your family's health, make things more convenient, and support a company that actually follows through on their word. And I understand that people are upset because being angry about COVID and everything that happened during that fever dream of a couple of years, it's understandable.
Awful things happened. I mean, the lockdowns, the vaccines, the being separated from our families, kids being kept out of school, it was a travesty.
But we have moved on from that. And also we need to be real because think about who we just elected.
Think about who we spent the last couple of years propping up and encouraging and fighting for. Donald Trump.
the man who first ushered in lockdowns. The man who encouraged us all to get the vaccine and is still saying how amazing it is.
So we can support him and elect him and stand behind him 100% knowing that he isn't perfect, he doesn't have a perfect track record, but a comedian that has changed her mind and is now bravely going on CNN to tell some mildly based jokes, that's not appropriate because she didn't apologize. It makes no sense.
Like so many conservatives that we follow, that we all love, were misled or wrong about COVID. My mother, my tinfoil hat, Alex Jones-watching mother who's literally building a bunker, I remember getting grounded in 2020 because I went to the beach with my friends in Los Angeles and she was like, you're going to kill me.
You are going to kill me. You need to go out into the garage.
I don't want to see. Like literally was grounded because she thought that this was so serious.
And it's okay that people were wrong and that things changed because we genuinely, most people, had no idea what was going on and what was actually true, what was real. So that is one point that I want to make.
But most importantly, isn't the goal to change people's minds and bring them over to the other side and show them the light? Like, that is what my goal is. But now people are seemingly upset when that happens because these individuals who have come over weren't right all along.
We spent 10 years fighting tooth and nail, proving people

wrong, fighting back against cancellations, dispelling allegations about us, about our

political party, about things going on in the world, exposing corruption and lies day after day

after day, trying to convince people. I thought that that was the goal.
I actually look at Whitney

Cummings as a huge win, like a bold win, a refreshing acknowledgement of how far we've

Have a grift. A lot of people think that it's not real, that she hasn't actually changed her mind.
I completely disagree. Like, you can literally go back over the last couple of years, and you can see where and how her mind started to change.
One of my good friends, Chris Williamson, he has a podcast, Modern Wisdom, she has been on his show twice in the last couple of years. And in those episodes, she goes in depth about how being a mother changed her.
She became a mother to a son, which made her rethink culture and society, specifically thinking about gender roles and masculinity, completely realizing that she has been lied to. And that was kind of a snowball effect into her changing her mind about everything else.
She also did a podcast appearance more recently where she actually hit this political transformation head on. Just take a listen.
We are in a time where if you are on the left and you don't criticize your party, how much do you even care about your party? I don't think the left is as liberal as it used to. It's like the left became the party of censorship and my body, my choice, but you have to take this vaccine and my body, my choice, pro-choice party, but you don't have a choice in your candidate.
So again, you are seeing her mind change. You are seeing the issues that forced her to rethink everything about her political stance and about her political parties.
And I'm seeing all of these comments. I'm seeing people who are posting clips from this podcast and they're saying, Whitney, it's four years too late.
It doesn't matter. You're not actually brave.
I don't care when it happens. Like, truly, I don't.
That's BS to me. I'm just happy that she's thinking critically about the situation and that she has gotten to a point where she feels brave enough to speak about it.
Like, again, that is a net good, in my opinion. And so the point I'm making is that, yes, people can change.
That is a good, normal, human thing that happens to all of us. And when you change, that means that you then come with a past.
You come with choices that you've made and things that you believe that you possibly regret, that you would not believe or do now. That's fine.
Like genuinely, that is okay. That is actually very normal for every single human being.
So why are we ripping somebody apart because they were four years too late? Like again, wasn't the goal to get people to this point? And so in my opinion, the correct and the good thing to do is to welcome people like Whitney Cummings and understand where they're coming from and have empathy for the fact that, yeah, maybe it took them longer than some other people, but they finally got here. And that doesn't mean that you have to trust them implicitly and say, oh my god, here's your MAGA hat, here you go, I'm going to follow you, and you're actually going to be our shining guide of a light for conservatism.
No, like, that is ridiculous. You can tread lightly and be cautious, but you also don't have to be nasty.
You also don't have to be a troll online because they aren't perfect. Because I guarantee the people that are commenting these things about her are not perfect either.
And more than anything, I think that we should be focusing on people's actions, which brings me to yet another example as I've been thinking about all this cancel culture stuff, which is Bud Light. And I can't believe that I'm touching this because I know that this is still such a hostile issue on right-wing social media, but I think we need to talk about it.
We all remember their infamous ad with Dylan Mulvaney. I did so many videos about that.
They gave Dylan a beer can with Dylan's face on it. It was a whole thing.
We had their female millennial girl boss marketing exec saying that the Bud Light consumer base was fratty and out of touch, which really just meant that Bud Light was out of touch with who their audience was. But Bud Light has spent the last two years trying to make things right.
They have literally been repenting for two years. Like in my personal opinion, Bud Light has done more to get back on track and actually listen to their consumer base than say the companies that Robbie Starbuck has been going after.
The companies that get a ominous message on LinkedIn from Robbie saying, we know what you're doing behind the scenes, we're going to expose you. They get freaked out.
They put out an apology and a very well curated PR statement, rolling back everything they've been doing over the past couple of years, getting rid of the BLM initiatives, all of that BS. And while those things are obviously still net positives and they're good for society, those are actions that are being done out of fear and convenience.
Where Bud Light is literally putting in the work, whether you like it or not. Like, over the past couple of years, the ad agency that was involved in that Dylan Mulvaney beer can, they fired 13 people immediately after.
Bud Light put two marketing execs who were involved in that on leave and ended up firing them. They gave an apology, albeit very squishy, didn't actually hit the issue head on, but they did make an apology.
But more importantly, they drastically changed their marketing tactics. Like they actually got back to who Bud Light's consumers are and what Bud Light stands for.
Like they made Shane Gillis the face of their company, which was a dream come true for him because he loves Bud Light. They tried to make manly advertisements again, like every single one of their ads at this point, I think, has men in flannels drinking beer and watching football.
They did an exclusive partnership with Dana White and the UFC, which, oh my god, I'm sure you guys remember this, which royally pissed people off. I mean, conservatives thought that it was such a betrayal on Dana White's part to help Bud Light rebrand their image after this scandal.
But Dana White, interestingly, had a completely different take. He was on a podcast talking about this, and he said, we had multiple bidders on the table.
They were one of them. History has shown me, with relationships that I've had with other beer companies, I don't go crazy over the whole Patriot thing, but I consider myself a proud American.
I'm happy to be an American. I love this country, and you are way more aligned with Anheuserusch than you are with other beer companies.
I guarantee it.

And then he went even further on Bustin' with the Boys and he said this.

So if I have made the decision to go with Anheuser-Busch and Bud Light, there's a damn good f***ing reason.

I know the inner workings of the beer business better than any of the other f***ing these

guys out, these fans and all this s***.

And basically, they went after Anheuser-Busch for being woke and doing what they did.

65,000 Americans are employed by Anheuser-Busch and a lot of them are vets.

That alone should be enough reason.

Number two, they spend almost a billion dollars a year with U.S. farmers.
That should be a reason you do it. All the stuff that they do for first responders and vets and 44 million dollars spent over the last however many years for their families.
Every time there's a natural disaster in America, they shut down the plant and turn it into a bottled water facility. And they've done something crazy like 100 million bottles that they've sent out to Americans in need.
Give me a break. I mean, by that point, Dana White was over it.
He had been questioned about this so much. He had been criticized, literally ripped to shreds.
So many conservatives that had aligned with him and were partnering with him were breaking off ties. It was literally like the seas had part parted there was a divide over Bud Light because people couldn't decide whether they deserve to be redeemed or whether they should literally be boycotted and cancelled into oblivion forever and I know that there are people who disagree and they want to see these companies who have made wrong turns who have made bad decisions they want to see them completely destroyed cancelled ended bankruptcy never to be seen again but I actually completely disagree like I want to see them completely destroyed.
Canceled, ended, bankruptcy, never to be seen again. But I actually completely disagree.
Like, I want to see companies change and be better and come back stronger and actually listen to their consumers. Like, I think about companies like Disney.
Disney is an incredibly important company and has been for generations. It has changed thousands and thousands of lives.
It has changed the direction of so many different industries. It would be a shame to see it be completely destroyed.
But I do think it should be better. I think that they should actually listen to their audience and listen to their consumers who pay their bills.
That is what needs to change. Like, I don't want to lose integral and historical and important parts of American society simply because I'm bitter and I've been burned.
And the way to avoid this is to be self-aware, but it's also to be smarter. And in my opinion, the best way to become smarter is through Peterson Academy.
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Again, that's petersonacademy.com slash Brett to join Peterson Academy today. And I know that this is a very hot take in conservative circles right now, but in light of all of this, this is why I am choosing to give Mark Zuckerberg and Metta a chance.
I want to see them be better. I want to see them succeed.
And I feel like we've literally been watching Mark Zuckerberg transform. I know a lot of people are saying, oh, again, like Whitney Cummings, he's grifting, he's opportunistic, he's just changing right now.
Are you kidding me? Like, I have been watching Mark Zuckerberg beef himself up. He started doing martial arts and jujitsu.
Like, when he started doing jujitsu, I was like, it's over for the libs. And guess what? It kind of was.
Didn't he open a like cattle ranch in Hawaii? He started talking about the importance of eating grass-fed beef. Like somewhere along the line in the last few years, something clicked for him in his life and he began to change.
I also personally think that his response to the Trump assassination attempt in Butler, Pennsylvania, I thought that that was very, very genuine. I didn't think that that was calculated or opportunistic at all.
I think that he, like so many other Americans who had turned away from Trump, who didn't really like him, I think that they saw him in a completely different light. I mean, you watched a man who has literally faced lawfare, has faced slander and shame, has been kicked out of his circles, has lost basically his entire community, and now he is being physically attacked, he's being shot at.
And you see him stand up and say, fight, fight, fight, because he believes in this country. He doesn't have to do any of this.
He could be at Mar-a-Lago golfing, it's what we always say, he doesn't have to be president, he doesn't need to be running again, he could be living a peaceful life, but he's choosing to show up against all odds because he believes in this country and he believes that it can be great. And I think, again, like a lot of Americans, that clicked for Mark Zuckerberg.
And if you don't know the clip that I'm talking about, just listen to what he said immediately after the assassination attempt. Yeah, I mean, seeing Donald Trump get up after getting shot in the face and pump his fist in the air with the American flag is one of the most badass things I've ever seen in my life.
Like I think in that moment he developed a man crush. He was like this is what a real man is, he's tough, he's strong, this is what I want to be.
I genuinely think that it was inspiring and the gear started turning at a much faster rate. I really think that that was the push he needed to draw his line in the sand and start to unravel everything that he and Meta had been doing for so many years, had been complicit in, which is why, in my opinion, he sent that now famous letter to Jim Jordan, where he basically admitted to all the censorship and said the White House was encouraging and forcing their hands.
He said that in 2021, senior officials from the Biden administration, including the White House, repeatedly pressured our teams for months to censor certain COVID-19 content, including humor and satire, and expressed a lot of frustration with our teams when we didn't agree. Ultimately, it was our decision whether or not to take content down, and we own our decisions.
This is really important. We're going to talk about that later.
I believe the government pressure was wrong, and I regret that we were not more outspoken about it. I also think that we made some choices that, with the benefit of hindsight and new information, we wouldn't make today.
Like I said to our teams at the time, I feel strongly that we should not compromise our content standards due to pressure from any administration in either direction, and we are ready to push back if something like this happens again. And a lot of people read this letter and they said, oh, he thinks that Trump's going to get in office and that he is going to get reprimanded, that he's going to be thrown in jail.
He's trying to cover his track. But that last line spoke volumes.
We're ready to push back if something like this happens again. Any administration, either direction.
I actually think that he was saying, Kamala, if you get elected, we're not doing this again. Because I know better now.
I have more strength. I have more courage.
I've seen somebody literally get shot at in the face and continue to stand up against absurdity and tyranny. And I now have the balls to stand up to you.
So I think it works in both directions. And then, guys, to top all of this off, he made a video a couple months later, which I'm sure you've seen, announcing a complete overhaul of how Meta and how Facebook monitors content with a focus on free speech, which is, you know, what it should have been the entire time, but now they're going back to their roots, is what he said.
Just watch. The U.S.
has the strongest constitutional protections for free expression in the world.

Europe has an ever-increasing number of laws institutionalizing censorship and making it difficult to build anything innovative there.

The only way that we can push back on this global trend is with the support of the U.S. government.

And that's why it's been so difficult over the past four years

when even the U.S. government has pushed for censorship.
By going after us and other American companies, it has emboldened other governments to go even further. But now we have the opportunity to restore free expression, and I am excited to take it.
He's saying this is a global trend that you are all complicit in. We're not doing this again.
And now that we have Trump coming into office, it's going to be a lot easier for us to fight back against all of this. And within minutes of this video dropping on social media, it was announced that they were, you know, rolling back fact checkers.
My favorite part of that video was actually when he said that he was moving the content moderation team from an office in San Francisco to Texas, was hiring all new people, which was just such a F the libs moment. Like, okay, now we're taking this away from you, Francisco tech bros.
We're taking it to Texas where people are a lot more reasonable. That was just fantastic.
He literally got rid of the DEI teams at Meta, removed tampons from the men's bathrooms, which was just insane that they were there in the first place. He put Dana White on the Meta board of directors, which is, in my opinion, the most important thing that he did.
Because with that, he said, I'm taking this action, yes, but I'm putting somebody incredibly powerful, incredibly well-connected on this board to not only hold me accountable, but also hold the entire company accountable. And of course, and I know people are already going to be commenting about this, and I'm sure you guys are concerned, but with Mark Zuckerberg's track record, obviously we should be skeptical.
Obviously we should not jump in heart first trusting this man implicitly, but you also shouldn't dismiss the work that he is doing that will make our lives better, that will hopefully change the course of the media landscape, much like Elon Musk and X has done. We should, in my opinion, hope for the best and hope that he is being genuine and be excited about the changes that he's making.
And this man is also in an incredibly difficult situation right now. Like, everyone hates him.
If you go online and you watch any videos about Mark Zuckerberg right now, you have libs screaming, losing their minds, saying we're not going to be on Meta anymore, we're getting rid of Instagram, getting rid of Facebook, literally ripping him to shreds. One of my favorite things to do over the last month has been to watch all of my lib friends on Facebook melt down over this, so they're pissed off at him.
Meanwhile, you have conservatives who think that he should be in jail, that nothing he does will ever rectify the situation that he created, that he does not deserve a second chance, that we should also leave Meta, leave Facebook. Like, he can please nobody at this moment.
He is between a rock and a hard place. Like, there is no real winning for him here because everybody's going to hate him regardless

and nobody is going to like him or trust him.

So he is having to do what he believes is a moral right.

He's having to make the harder decision, even though it might not be the easier decision.

And I will always respect somebody for attempting to do that.

And I know, I know that a lot of people believe that he should face repercussions for what

he did over the last 10 years.

Other people want him to apologize, which in my opinion, he did in that letter to Jim Jordan. And who knows if he will face repercussions.
I don't know what Trump is going to do. It seems like they're kind of buddy-buddy considering he was sitting right behind him at the inauguration.
And other people are saying, you know, this is one of the most wealthy individuals in America who runs an incredibly powerful company. He should have just pushed back against Biden and the Biden administration.
And while that is obviously, yes, true, to me, the fact that this incredibly wealthy and powerful man was afraid of our U.S. government speaks more to their overreach and their corruption and their power than it does to his character.
Because if they were willing to attack him and threaten him, imagine what they would have done to all of us. I mean, we saw what they did to people over the last five years.
So it's understandable that he was apprehensive about not pushing back even more. And so that is why I genuinely am hoping for the best.
I want him to be genuine. I want him to succeed because that will be better for all of us.
And in my opinion, believing in somebody's ability to change is instrumental to the health, number one, to the health of all of us in our personal lives, but it's also instrumental to the health of the right and our movement. Because if we lose that, we become no better than the left.
The left that we have all been canceled and ridiculed by, the left that we have called out for policing speech and being relentlessly tribal in the way that they eat their own and do not allow anybody to have any kind of dissenting opinion or make any kind of misstep whatsoever. The left that says you can't talk about X and you can't do Y.
Is that really who we want to become? I go on social media, I go on X, and that's what I'm seeing. It's just a bunch of infighting.
It's a bunch of people freaking out because people aren't perfect. Oh my God.
Wow. And of course, there's a difference between that, that kind of toxicity and those cancellations and simply being cautious and holding people accountable and hoping for the best.
But with what I'm seeing online, with what people are saying and commenting, those lines are becoming increasingly blurry. We just elected Donald Trump to his second term, which is fantastic.
I think most people are very, very excited and pumped about it. I think that the world feels a lot better since January 20th.
But Donald Trump is a former Democrat, and a lot of people on the right have serious problems with him, whether that is because of his track record on COVID, the vaccines, the fact that he spent a lot of money, more than he should have in his first term, whether it was because he appointed RINOs, whether it was because of Jan 6. But people have gotten over a lot of that.
They've pushed past that and they've said, yes, he might have made mistakes, but he's trying to be better. He is going to get this country back on track.
And I'm choosing to believe in him. I mean, think about Tulsi.
Think about RFK Jr. These two former Democrats who still, to day do not share a lot of the traditional conservative values, but are doing very important work.
And we've all gotten on board with them and we are trusting them to work with Trump and help lead our country in a good direction. These people have all been welcomed with open arms.
There will be growing pains for all of this. But we also cannot simply become what we just spent the last 10 years criticizing.
Doing daily shows to bring people over to the other side, to show them that they were wrong, to expose the corruption, and then be angry and troll them because they weren't right all along. It literally is cognitive dissonance that makes no sense.
We can't build a platform on free speech and then tell people what they can and can't speak about because of their track record or because of what they believed four years ago. Like that's not morally or philosophically consistent and it's also just not right.
It's not a healthy path for us to go down. We are at an incredibly pivotal point in our culture right now and we cannot get complacent or get messy or get morally inconsistent just because we won a singular

election. That means we actually have to lean in more.
We have to be better and make sure that we

stay on a right path because if not, we could literally lose all of this and self-implode

because of the toxicity, because we got lazy and fell into the same traps that destroyed the left.

We have to be self-aware and we have to be better.