Why Branding Beats Marketing: Inside His Billion-Dollar Network | Dan Fleyshman | EP 68

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Can you name the CEO of American Airlines? No. Can you name the CEO of Southwest Airlines? I know you can't.
JetBlue? Spirit? Ryanair? United? No, no, no, no, no. But if I said Virgin Airlines, everyone here knows about Richard Branson.
And he's the only one that's a billionaire with a private island. That's right.
Because of personal brands. Yeah.
The other ones, all six CEOs I just mentioned, they could walk in and slap us. We wouldn't know who the heck they were.
Like, yo, what? We have no idea who they are, even though they run multi-zillion dollar airlines that we trust our lives on to get on. Don't know who they are.
Couldn't name any of them. None of them, except Richard Branson.
So that's the power of personal brand. The Entrepreneur DNA family, what is up? Welcome back.
This episode is a must listen, as they all are. But my good friend, someone that is a brand builder, a super connector, the youngest CEO ever to take a company public, spent $60 million on influencer ads on social media, and quite literally probably knows everyone, including the Pope.
Dan Fleischman is here. I actually haven't met the Pope.
I knew it. I knew that wasn't even going to be a far stretch.
We could throw an event at the Vatican. That's the offer on the table.
That would be the offer. No, I'm serious.
We could do it. No way.
We could do it. I've never said that out loud.
Yeah, we could throw an event there. I thought about throwing the mastermind out there because.
That would be sick. The once in a lifetime thing and he doesn't have much time lapse.
And so. No doubt.
That'd be an interesting idea. Anyway, sorry.
Yeah, yeah. I digress.
So listen, this is a big week. You're in town.
We have Elevator Nights. Yeah.
I want to talk about what is Elevator Nights. Why is that any different than all the other things? And then we have the Aspire Tour.
Yep. You have the 100 million mastermind coming up.
This is just a big week. So let's jump into tomorrow night.
I'll be there. I'll be speaking.
You invited me to come speak. Talk this is a 56 time throwing elevator night it's totally free no tickets no sponsors no sales on stage it's just free it's my excuse to get people together it's been like 13 14 years now um and so we'll have hundreds of guests there we got a bunch of great speakers coming in because they're here for aspire tour or my mastermind or something and so i was like why don't we give it to the people let's get everyone together and have a free event and so we have some really big speakers also popping in so yeah it's gonna be fun it's gonna be good it's gonna be fun talk about like who who wants to show up to elevator night entrepreneurs business owners people that want to network with entrepreneurs business owners a lot of investors come by because there's a lot of companies in the room and so it's designed for's a four-hour format.
And it's just, you know, people go there and they're networking and they're listening. And I take names on stage.
Yeah. Like I could fill up a three-day event with the people that are coming through.
I got Justin Colby coming. Oh, come on now.
Come on now. It's, so this is going to be really fun.
The thing that I firmly believe, and you know this to be true because it's really kind of a play out of your playbook it really is about the connections for sure right i think i've made more money by shaking people's hands than i have with my intentional marketing on facebook or google or youtube and it's because you take the connections and you be intentional about it so if you are in miami uh and it probably won't be launched by then but if you ever can get to an elevator night or any of the Aspire tours or anything like that, be intentional when you're in the room. And if you can find Dan, come up, shake his hand.
You're easy to get a hold of in just the handshake model. But I want you guys to understand what he's done brilliantly in his superhuman power is connecting people.
And people need to understand that part. Now let's move on to, we have the Aspire event coming out.
Let's talk about the Aspire event. So Aspire tours every month around the country.
So obviously it's here in Miami this week. Whenever they're listening, there's one April 23rd in Denver.
Then it goes on to different cities from San Antonio, Dallas, Chicago, New York, etc. All throughout the country.
So Aspire tours, typically around 3,000 person events. We usually mix in like a couple members of the shark tank one or two big names in that city so if you you know like dallas will get mark cuban like depending on the character for that city yeah miami we have a rod gary v cody sanchez but it's a really strong lineup um for miami and so aspire tours same thing it's a very affordable event bucks, 200 bucks, you know, there's VIP tickets, but it's really like a 50 to $200 type event where people can come and learn and network in a one day format.
I like one day format events. Way better than like a two day.
Well, I like one day because you can kind of be succinct. Otherwise you start to stretch it.
And this is kind of fillers, right? Masterminds need to be three days. That's right.
But large large format events to me are one day things when you start to do large format events that are three or four days we've seen a lot of them come and go you know we've seen a lot of them that actually ended this year uh because it's hard it's hard to get people to stay for four days on a large format multi-thousand person event there's no doubt i you know you and i close friend pace right he just knocked out of the park and he has his, uh, the one he's doing,

the spot up summit, the spot up summit, the spot up summit.

You can have 3,500 people,

but people will stay there for multiple days because that is niche events.

Very, you're going to learn real estate, right?

You're going to learn from big name speakers that are really good at real

estate. And then he mixed in.

So you're going to learn from like power players,

like a Vina jetty type character that's done a billion dollars.

But then you're going to learn from someone power players, like a Vina Jetty type character that's done a billion dollars. Then you're going to learn from someone like, you know, Dr.
Jordan. Yeah, yeah, yeah.
Jordan Peterson. Yeah, yeah, yeah.
He'll get big names to mix in there that are not real estate focused for the excitement. But that is an action pack because Pace Morbid is obviously the real estate king.
Dude, he's killing. I love it.
So and then we have your 100 million mastermind. Yeah.
Talk to us about about that so this will be our sixth year um i started 2019 and it's a hundred thousand dollars per person the majority of the members have a 10 million dollar or higher company and so it sounds crazy to charge 100k but the people in the room if we can help them make or save one or two percent 100k is nothing that's right and so we've curated the room where it's a lot of business owners people that have had exits or big in real estate and then i bring in a bunch of instructors that have done over 100 million in sales spent over 100 million on ads been seen by over 100 million people and so that's where the concept 100 million mastermind experience is i try to get crazy venues crazy cool people and make it so it's a very memorable moment. Where is it here in Miami? Oh, it's in multiple venues.
It's all over town. Mansions and yachts and different experiences.
That's phenomenal. So I want to lean in.
I want people to understand a big takeaway from you. And I don't know if you could throw a dollar amount, but I've been big now because of this podcast and because of the notoriety I've gotten here about being very intentional about the branding of it, the people creating opportunities.
What would you suggest to some of these entrepreneurs? Obviously, Elevator Night, Aspire Tour, 100 Million Mastermind. Those are the obvious.
Go follow Dan immediately. Right now, you'll see it all over here.
Go follow Dan immediately. You'll see when they're coming out.
How can people use your superhuman power? What do you do? How could you help them build a brand, be conscious about it, be intentional about it,

and then help it grow and explode the rest of their businesses?

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It's collaborations with people, hosting your own small events. You know, like, you love cars? Do a car meetup every Sunday morning at 8 a.m.
And and guess what people invite their friends with ferraris and bentleys and porsches and all of a sudden you know 30 40 50 people with ferraris and bentleys and porsches in your town you like watches you like sports cards you like poker you like basketball you like chess you want to do a running club invite people to do a thing and people will show up but more importantly the second third and fourth time they start to bring their ballers their friends they're they're not going to bring their like seven year old there they're going to bring their friend that's got 18 units of real estate or 18 cars or 18 watches they're going to bring someone that's and so hosting events is why you see me throw so many events even now 15 years later i'm still throwing events yeah for free yeah you know 100k free and everything between because events bring people together and that builds your rolodex and the concept is i can either get a restaurant reservation or buy a restaurant based on my text messages my relationships allow me to go do deals go have people get me the hardest reservation but then i can also invest into a company because of the people i met yeah and so i'm constantly meeting people from every walk of life because walk of life because it's useful to be able to get into Carbone. The same way it's useful to be able to invest into a chain like Everbowl.
That's right. All those things are useful.
Yeah, and I think if people can lean into their personal brand, I think, talk about the personal brand. I mean, I'm close friends with most of the people that are in your mastermind, things of that nature, but they have a brand of themselves beyond just a brand of the company.
So people can work with hundreds and hundreds and hundreds or thousands of your competitors. The reason they choose you is how they think of you.
And so you want to create an emotional attachment and top of mind awareness. Emotional attachment is showcase your life.
When you post to your family, we get an emotional attachment to you. You post about traveling, something's interesting about it.
You post your podcast, it edifies you. You're speaking on stage, it edifies you.
Then you post with your kids, boom, it's emotional attachment. You posting the different aspects of Justin Colby's life makes you stand out when someone thinks about, oh, I want to do a real estate deal, or I need a speaker for an event, or I want to do a podcast.
You pop up in my mind because of different aspects of your life. Most people that do social media are just trying to flex.
I don't think about the flexors. That's the last person I think about.
No one does, right? For what? I don't have any emotional attachment to you. You're just posting watches and cars.
I don't have any emotional attachment to that because you're one of thousands of people doing the same thing. you own them rent them borrow them it's your friends none of that matters to me because we've become numb to it that's right we're never gonna become numb to seeing you with your kids you with your dogs you you boxing you hiking like you doing stuff that is relatable to us lamborghinis are not relatable to us yeah yeah you know bedros was just on here a.
We were talking about this idea of branding, right? And I know you two do a lot together. He said something that, like, I don't think I'll ever forget.
There is no more, if everyone's an influencer, no one's an influencer anymore. If everyone's an influencer, everyone has the watches, the cars, okay, well then, what is the next level? And his point was, it's the brand.
There's no more brands anymore. The brand of Justin Colby is far bigger than the brand of the science of flipping or entrepreneur DNA.
For sure. And that's what his point is.
Go ahead. I'll give you a real life example.
All right. I need you to be honest if you're listening to this podcast right now.
Don't Google. Don't chat to BT.
Don't research it. Can you name the CEO of American Airlines? No.
Can you name the CEO of Southwest Airlines? I know you can't.

JetBlue? Spirit?

Ryanair? United?

No, no, no, no, no.

But if I said Virgin Airlines,

everyone here knows about

Richard Branson. And he's the only

one that's a billionaire with a private island.

That's right. Because of personal brands.

The other ones, all six CEOs I

just mentioned, they could walk in and slap us. We wouldn't know who the heck they were.
We're like, yo, we have no idea who they are even though they run multi-zillion dollar airlines that we trust our lives on to get on. Don't know who they are.
Couldn't name any of them. None of them except Richard Branson.
So that's the power of personal brand. Yeah, and then it opens up so much opportunity, right? And that's why, again, even I'm leaning more into my brand than i ever have before even though i have some level of a space i want it to be bigger i want it to be more right and i think you know you've written two best-selling books by the way make sure to follow him go get his books like this man is genius he's humble as all get out but truly brilliant um but it really the growth of what you can do for your businesses because of your personal brand is insane.

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People pick up the phone when you text them. People pick up the, they read and watch things when they have a personal brand attached to it.
There's, you have competitors of any category you're in. Real estate, insurance, car sales, info products, coaching, personal trainer, chef, all of you, we all do, have lots and lots of competitors.
And the way to stand out is to make people have an emotional attachment yep and then if you do that they will refer you clients they'll buy from you they'll invest in you they'll invite you to things they'll want to be a part of your world they'll listen to you because of the emotional attachment if you don't do that and you just post once in a while or you don't want to talk about your business or you don't want to talk about your personal life or you don't want to showcase when you're playing basketball or pickleball like we're not going to feel a part of you and guess what the other guys are what would be the one two three things for someone out there is maybe struggling more about the like selfie foot like just the stuff that i think you and i see like they struggle with this what could you advise them to do what can they just start doing to get this going for their own personal brand so a couple things one is consistency being consistent is super super critical two is showcase parts of your life three you only have to post really once a day right you can post two or three times you want to but really just need once a day for what's called top of mind awareness you really just gotta post once a day. Don't make it overwhelming.
Four, Facebook, Instagram, LinkedIn, TikTok, Snapchat, Threads, YouTube, free, free, free, free, free, free, free. Doesn't cost anything.
Everyone at home right now or wherever you are in the car or the gym right now listening, you've got an iPhone, an Android, or a laptop. So you already have one of the nicest cameras on the planet.
That's right. So there's nothing wrong there either.
And so from every aspect of every angle, nothing costs anything different. When you're going to work, make a quick video or photo.
You're going to go to the gym. You're going to go out to dinner with four of your girlfriends.
You're just making videos and photos of your real life with the fancy camera on your phone on the social media platforms that are free. Guys, we could go for hours, but I know you have a big week.
I really appreciate whirlwind this is gonna be a whirlwind i'm super excited and honored to be a part of it thank you for inviting me to come speak elevator night aspire tour 100 million mastermind all of these he runs on a consistent basis so the easiest place in my opinion is to make sure just go follow this man on instagram dan fleischman anywhere else that like to send. That's perfect.
Dan Fleischman Instagram. You'll see every time he's holding an event, every location.
He's a master marketer. He's brilliant.
He's humble. He's kind.
I appreciate you being on. Thanks for having me again.
Yes, sir. If this was helpful, make sure you share this with two other individuals who might need a little bit of help with branding and we'll see you in the next episode.
Peace. You just realized your business needed to hire someone yesterday.
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Just go to indeed.com slash P-O12 right now and support our show by saying you heard

about Indeed on this podcast. Terms and conditions apply.
Hiring, Indeed is all you need.