Why Branding Beats Marketing: Inside His Billion-Dollar Network | Dan Fleyshman | EP 68

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Speaker 3 But with Zen nicotine pouches, you'll discover many good reasons.

Speaker 5 Zinn is America's number one nicotine pouch brand.

Speaker 6 Plus, Zen offers a robust rewards program.

Speaker 5 There are lots of options when it comes to nicotine satisfaction, but there's only one Zen.

Speaker 9 Check out Zen.com/slash find to find Zen at a store near you.

Speaker 8 Warning, this product contains nicotine. Nicotine is an addictive chemical.

Speaker 10 Now's the time to start your next adventure behind the wheel of an exciting new Toyota hybrid.

Speaker 14 With the largest lineup of hybrid, plug-in, hybrid, and electrified vehicles to choose from, Toyota has the one for you.

Speaker 16 Every new Toyota hybrid comes with Toyota Care, two-year complimentary scheduled maintenance, an exclusive hybrid battery warranty, and Toyota's legendary quality and reliability.

Speaker 19 Visit your local Toyota dealer today, Toyota.

Speaker 21 Let's go places. See your local Toyota dealer for hybrid battery warranty details.

Speaker 22 Tis the season

Speaker 27 This they questioned and doubted.

Speaker 29 When suddenly a who yelled, Walmart's the place to start.

Speaker 30 And these who added headphones, TVs, and games to their carts.

Speaker 26 With Walmart, their shopping was done in a flurry. They cried out, who knew?

Speaker 33 and ordered their gifts in a hurry.

Speaker 32 Shop the latest tech gifts in the Walmart app.

Speaker 34 Can you name the ceo of american airlines no can you name the ceo of southwest airlines

Speaker 34 i know you can't jet blue spirit ryan air

Speaker 34 united no no no no no but if i said virgin airlines everyone here knows about richard branson

Speaker 34 and he's the only one that's a billionaire with a private island that's right because of a personal brand yeah the other ones all six ceos i just mentioned

Speaker 34 They could walk in and slap us. We wouldn't know who the heck they were.
Like, yo, what we would no idea who they are.

Speaker 34 Even though they run multi-zillion dollar airlines that we trust our lives on to get on, don't know who they are. Couldn't name any of them.
None of them, except Richard Branson.

Speaker 34 So that's the power of personal brand.

Speaker 35 The entrepreneur DNA family, what is up? Welcome back.

Speaker 35 This episode is a must-listen, as they all are, but my good friend, someone that is a brand builder, a super connector, the youngest CEO ever to take a company public, spent $60 million on influencer ads on social media, and quite literally probably knows everyone, including the pope dan fleischman is here i actually have met the pope i knew it i knew that wasn't even gonna be a farce we could we could throw an event at the vatican that's the offer on the table that would be the offer i no i'm serious we could do it no way we could do i never said that out loud but yeah we could throw an event there i thought about throwing the mastermind out there because that would be sick a once-in-a-lifetime thing and he doesn't have much time lapse and so no doubt that'd be an interesting idea anyway sorry yeah i digress so listen you this is a big week you're in town we have elevator nights yeah uh i want to talk about what is elevator nights why is that any different than all the other things?

Speaker 35 And then we have the Aspire tour. You have the 100 million mastermind coming up.
This is just a big week. So let's jump into tomorrow night.
I'll be there. I'll be speaking.

Speaker 35 You invited me to come speak. Talk about elevator nights.

Speaker 34 So this is a 56th time throwing elevator night. It's totally free.
No tickets, no sponsors, no sales on stage. It's just free.
It's my excuse to get people together. It's been like 13, 14 years now.

Speaker 34 And so we'll have hundreds of guests there. We've got a bunch of great speakers coming in because they're here for Aspire tour or my mastermind or something.

Speaker 34 And so I was like, why don't we give it to the people? Let's get everyone together and have a free event. And so we have some really big speakers also popping in.
So it's going to be fun.

Speaker 35 It's going to be good. It's going to be fun.
Talk about like who wants to show up to elevator night?

Speaker 34 Entrepreneurs, business owners, people that want to network with entrepreneurs and business owners. There's a lot of investors come by because there's a lot of companies in the room.

Speaker 34 And so it's designed for, and it's a four-hour format. And it's just, you know, people go there and they're networking and they're listening and I

Speaker 34 stig names on stage. Yeah.
Like I could fill up a three-day event with the people that are coming through. I got Justin Colby coming.
Oh, come on now.

Speaker 35 Come on now. It's so this is going to be a really fun.
The thing that I firmly believe, and you know this to be true, because it's really kind of a

Speaker 35 play out of your playbook. It really is about the connections.
For sure. Right.

Speaker 35 I think I've made more money by shaking people's hands than I have with my intentional marketing on Facebook or Google or YouTube.

Speaker 35 And it's because you take the connections and you be intentional about it. So if you are in Miami

Speaker 35 and it probably won't be launched by then, but if you ever ever can get to an elevator night or any of the Aspire tours or anything like that, be intentional when you're in the room.

Speaker 35 And, you know, if you can find Dan, come up, shake his hand. You're easy to get a hold of in just the handshake model.

Speaker 35 But I want you guys to understand what he's done brilliantly and his superhuman power is connecting people. And people need to understand that part.
Now, let's move on to, we have the Aspire

Speaker 35 event coming up. Let's talk about the Aspire event.

Speaker 34 So Aspire tours every month around the country. So obviously it's here in Miami this week.
Whenever they're listening, there's one April 23rd in Denver.

Speaker 34 Then it goes out to different cities from San Antonio, Dallas, Chicago, New York, et cetera, all throughout the country.

Speaker 34 So Aspire Tours are typically around 3,000 person events. We usually mix in like a couple members of the Shark Tank, one or two big names in that city.

Speaker 34 So if you, you know, like Dallas, we'll get Mark Cuban, like depending on the character for that city. Yep.
Miami, we have A-Rod, Gary Vee, Cody Sanchez.

Speaker 34 It's a really strong lineup for Miami. And so Aspire Tours, same thing.
It's a very affordable event, 50 bucks, 100 bucks, 200 bucks.

Speaker 34 You know, there's VIP tickets, but it's really like a $50 to $200 type event where people can come and learn and network in a one-day format. I like one-day format events.

Speaker 35 Way better than like a two-day. Well, I like one-day because you can kind of be succinct.
Otherwise, you start to stretch it and it's this kind of fillers, right?

Speaker 34 Masterminds need to be three days. That's right.
But large format events to me are one-day things.

Speaker 34 When you start to do large format events that are three, four days, we've seen a lot of them come and go, you know, and we've seen a lot of them that actually ended this year because it's hard.

Speaker 34 It's hard to get people to stay for four days on a large format, multi-thousand person event.

Speaker 35 There's no doubt. You know, you and I, close friend Pace, right? He just knocked out of the park and he has his

Speaker 35 one he's doing. The spot-up summit.
The spot-up summit. Spot-up summit.

Speaker 34 You can have 3,500 people, but people will stay there for multiple days because that is a niche event. Very.
You're going to learn real estate. No doubt.
Right.

Speaker 34 You're going to learn from big name speakers that are really good at real estate. And then he mixed in.

Speaker 34 So you're going to learn from like power players, like a Vina Jetty type character that's done a a billion dollars. But then you're going to learn from someone like, you know, Dr.
Jordan. Yeah, yeah.

Speaker 34 Jordan Peterson. Yeah, yeah.
He'll get big names to mix in there that are not real estate focused for the excitement. But that is an action pack because Pace Morby is obviously the real estate king.

Speaker 35 Dude, he's killing. I love it.
So, and then we have your 100 million mastermind. Yeah.
Talk to us about that.

Speaker 34 So this will be our sixth year.

Speaker 34 I started 2019.

Speaker 34 And it's $100,000 per person.

Speaker 34 The majority of the members have a $10 million or hired company. And so it sounds crazy to charge $100K,

Speaker 34 but the people in the room, if we can help them make or save one or 2%,

Speaker 34 $100K is nothing. That's right.

Speaker 34 And so we've curated the room where it's a lot of business owners, people that have had exits or big in real estate.

Speaker 34 And then I bring in a bunch of instructors that have done over $100 million in sales, spent over $100 million on ads, been seen by over 100 million people.

Speaker 34 And so that's where the concept of the 100 million mastermind experience is I try to get crazy venues, crazy cool people, and make it so it's a very memorable moment.

Speaker 35 Where is it here in Miami?

Speaker 34 Oh, it's in multiple venues.

Speaker 34 It's all over town. Mansions and yachts and different experiences.

Speaker 35 That's phenomenal. So I want to lean in.
I want people to understand a big takeaway from you.

Speaker 35 And I don't know if you could throw a dollar amount, but like, I've been big now because of this podcast and because of the notoriety I've gotten here about being very intentional about the branding of it, the people creating opportunities.

Speaker 35 What would you suggest to some of these entrepreneurs? Obviously, Elevator Night, Aspire Tour, 100 Million Mastermind, those are the obvious. Go follow Dan immediately.

Speaker 35 Right now, you'll see it all over here. Go follow Dan immediately.
You'll see when they're coming out. How can people use your superhuman power? Like, what do you do?

Speaker 35 How could you help them build a brand, be conscious about it, be intentional about it, and then help it grow and explode the rest of their businesses?

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Speaker 36 Copyright 2025, JP Morgan Chase and Company, All Rights Reserve, JP Morgan Chase Bank, and a member, FDIC. Deposits held in non-U.
branches are not FDIC insured.

Speaker 36 Non-deposit products are not FDIC insured. This is not a legal commitment for credit or services.
Availability varies. Eligibility determined by JP Morgan Chase.

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Speaker 3 But with Zen nicotine pouches, you'll discover many good reasons.

Speaker 5 Zinn is America's number one nicotine pouch brand.

Speaker 6 Plus, Zinn offers a robust rewards program.

Speaker 5 There are lots of options when it comes to nicotine satisfaction, but there's only one Zen.

Speaker 9 Check out Zinn.com slash find to find Zen at a store near you.

Speaker 8 Warning, this product contains nicotine. Nicotine is an addictive chemical.

Speaker 10 Now's the time to start your next adventure behind the wheel of an exciting new Toyota hybrid.

Speaker 14 With the largest lineup of hybrid, plug-in hybrid, and electrified vehicles to choose from, Toyota has the one for you.

Speaker 16 Every new Toyota hybrid comes with Toyota Care, two-year complimentary scheduled maintenance, maintenance, an exclusive hybrid battery warranty, and Toyota's legendary quality and reliability.

Speaker 19 Visit your local Toyota dealer today.

Speaker 21 Toyota, let's go places. See your local Toyota dealer for hybrid battery warranty details.

Speaker 22 Tis the season of gifting and holes to deck.

Speaker 24 And the Who's and Who Newville were in love with new tech.

Speaker 25 Where can we find Sonos and Samsung and Nintendo?

Speaker 27 They shouted.

Speaker 28 Would they find it in one place?

Speaker 27 This they questioned and doubted.

Speaker 29 When suddenly a who yelled, Walmart's the place to start.

Speaker 30 And these who added headphones, TVs, and games to their carts.

Speaker 26 With Walmart, their shopping was done in a flurry.

Speaker 24 They cried out, who knew and ordered their gifts in a hurry.

Speaker 33 Shop the latest tech gifts in the Walmart app.

Speaker 34 It's collaborations with people, hosting your own small events. You know, like you love cars? Do a car meetup every Sunday morning at 8 a.m.
And guess what?

Speaker 34 People invite their friends with Ferraris and Bentleys and Porsche's. And

Speaker 34 all of a sudden, you know 30, 40, 50 people with Ferraris and Bentleys and Porsches in your town.

Speaker 34 You like watches, you like sports cards, you like poker, you like basketball, you like chess, you want to do a running club. Invite people to do a thing, and people will show up.

Speaker 34 But more importantly, the second, third, and fourth time, they start to bring their ballers, their friends.

Speaker 34 They're not going to bring their like seven-year-old there. They're going to bring their friend that's got 18 units of real estate or 18 cars or 18 watches.
They're going to bring someone that's.

Speaker 34 And so, hosting events is why you see me throw so many events. Even now, 15 years later, I'm still throwing events for free.
Yeah.

Speaker 34 You know, 100K, free, and everything in between between because events bring people together and that builds your Rolodex.

Speaker 34 And the concept is, I can either get a restaurant reservation or buy a restaurant based on my text messages.

Speaker 34 My relationships allow me to go do deals, go have people get me the hardest reservation, but then I can also invest into a company because of the people I met. Yeah.

Speaker 34 And so I'm constantly meeting people from. every walk of life because they're all useful.

Speaker 34 It's useful to be able to get into Carbone the same way it's useful to be able to invest into a chain like Everbull. That's right.
All those things are useful.

Speaker 35 Yeah. And I think if people can lean into their personal brand, I think talked about the personal brand.

Speaker 35 I mean, I'm close friends with most of the people that are in your mastermind, things of that nature, but they have a brand of themselves beyond just a brand of the company.

Speaker 34 So people can work with hundreds and hundreds and hundreds or thousands of your competitors.

Speaker 34 The reason they choose you is how they think of you.

Speaker 34 And so you want to create an emotional attachment and top of mind awareness. Emotional attachment is showcase your life.

Speaker 34 when you post to your family we get an emotional attachment to you you post about traveling something's interesting about it you post your podcast it edifies you you're speaking on stage it edifies you and you post with your kids boom it's emotional attachment you posting the different aspects of justin colby's life makes you stand out when someone thinks about oh i want to do a real estate deal or i need a speaker for an event or i want to do a podcast

Speaker 34 You pop up in my mind because of different aspects of your life. Yeah.

Speaker 34 Most people that do social media are just trying to flex. I don't think about the flexors.
Yeah. That's the last person I think about.

Speaker 35 No one does, right? For what? Yeah.

Speaker 34 I don't have any emotional attachment to you. You're just posting watches and cars.
I don't have any emotional attachment to that because you're one of thousands of people doing the same thing.

Speaker 34 Whether you own them, rent them, borrow them, it's your friends.

Speaker 34 None of that matters to me because we become numb to it. That's right.

Speaker 34 We're never going to become numb to seeing you with your kids, you with your dogs, you boxing, you hiking, like you doing stuff that is relatable to us. Lamborghinis are not relatable to us.
Yeah.

Speaker 34 Yeah.

Speaker 35 You You know, Bedros was just on here a little while ago. We were talking about this idea of branding, right? And I know you two do a lot together.

Speaker 35 He said something that like, I don't think I'll ever forget. There is no more, if everyone's an influencer, no one's an influencer anymore.

Speaker 35 If everyone's an influencer, everyone has the watches, the cars, the,

Speaker 35 okay, well, then what is the next level? And his point was, it's the brand.

Speaker 35 There's no more brands anymore. The brand of Justin Colby is far bigger than the brand of the science of flipping or entrepreneur DNA.
Sure. And that's what his point is.

Speaker 34 Go ahead. I'll I'll give you a real life example.
All right. I need you to be honest if you're listening to this podcast right now.
Don't Google, don't chat GBT, don't research it.

Speaker 34 Can you name the CEO of American Airlines? No. Can you name the CEO of Southwest Airlines?

Speaker 34 I know you can't. JetBlue? Spirit? Ryan Air?

Speaker 34 United? No, no, no, no, no. But if I said Virgin Airlines, everyone here knows about Richard Branson.

Speaker 34 And he's the only one that's a billionaire with a private island. That's right.
Because of a personal brand.

Speaker 34 The other ones all six ceos i just mentioned they could walk in and slap us we wouldn't know who the heck they were like yo what we have no idea who they are even though they run multi-zillion dollar airlines that we trust our lives on to get on don't know who they are couldn't name any of them none of them except richard branson so that's the power of personal brand yeah and then it opens up so much opportunity right and that's why like again

Speaker 35 Even I'm leaning more into my brand than I ever have before, even though I have some level of a space. I want it to be bigger.
I want it to be more. Right.

Speaker 35 And I think, you know, you've written two best-selling books. By the way, make sure to follow him.
Go get his books. Like, this man is genius.
He's humble as all get out, but truly brilliant.

Speaker 35 But it really, the growth of what you can do for your businesses because of your personal brand is insane.

Speaker 1 If you're a smoker or dipper ready to make a change, you really only need one good reason.

Speaker 3 But with Zen nicotine pouches, you'll discover many good reasons.

Speaker 5 Zen is America's number one nicotine pouch brand.

Speaker 6 Plus, Zen offers a robust rewards program.

Speaker 5 There are lots of options when it comes to nicotine satisfaction, but there's only one Zin.

Speaker 9 Check out Zen.com slash find to find Zen at a store near you.

Speaker 8 Warning, this product contains nicotine. Nicotine is an addictive chemical.

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Speaker 10 Now's the time to start your next adventure behind the wheel of an exciting new Toyota hybrid.

Speaker 14 With the largest lineup of hybrid, plug-in, hybrid, and electrified vehicles to choose from, Toyota has the one for you.

Speaker 16 Every new Toyota hybrid comes with Toyota Care, two-year two-year complimentary scheduled maintenance, an exclusive hybrid battery warranty, and Toyota's legendary quality and reliability.

Speaker 19 Visit your local Toyota dealer today.

Speaker 21 Toyota, let's go places. See your local Toyota dealer for hybrid battery warranty details.

Speaker 22 Tis the season of gifting and holes to deck.

Speaker 24 And the Who's and Who Newville were in love with new tech.

Speaker 25 Where can we find Sonos and Samsung and Nintendo?

Speaker 27 They shouted.

Speaker 28 Would they find it in one place?

Speaker 27 This they questioned and doubted.

Speaker 29 When suddenly a who who yelled, Walmart's the place to start.

Speaker 30 And these who added headphones, TVs, and games to their carts.

Speaker 26 With Walmart, their shopping was done in a flurry. They cried out, who knew?

Speaker 33 And ordered their gifts in a hurry.

Speaker 32 Shop the latest tech gifts in the Walmart app.

Speaker 34 People pick up the phone when you text them. People pick up the, they read and watch things when they have a personal brand attached to it.
There's You have competitors of any category you're in.

Speaker 34 Real estate, insurance, car sales, info products, coaching, personal trainer, chef. all of you, we all do, have lots and lots of competitors.

Speaker 34 And the way to stand out is to make people have an emotional attachment.

Speaker 34 And then if you do that, they will refer you clients. They'll buy from you.
They'll invest in you. They'll invite you to things.
They'll want to be a part of your world.

Speaker 34 They'll listen to you because of the emotional attachment.

Speaker 34 But if you don't do that and you just post once in a while, or you don't want to talk about your business, or you don't want to talk about your personal life, or you don't want to showcase when you're playing basketball or pickleball, like, we're not going to feel a part of you.

Speaker 34 And guess what? The other guys are.

Speaker 35 What would be the one, two, three things for someone out there that's maybe struggling more about the like selfie foot, like just the stuff that I think you and I see, like they struggle with this.

Speaker 35 What could you advise them to do? What can they just start doing to get this going for their own personal brand?

Speaker 34 So a couple of things. One is consistency.
Being consistent is super, super critical. Two is showcase parts of your life.

Speaker 34 Three, you only have to post really once a day, right? You can post two or three times if you want to, but really just need once a day for what's called top of mind awareness.

Speaker 34 you really just got to post once a day don't make it overwhelming four Facebook Instagram LinkedIn TikTok Snapchat threads YouTube free free free free free free free

Speaker 34 cost anything yeah everyone at home right now or wherever you are in the car or the gym right now listening you've got an iPhone an Android or a laptop so you already have one of the nicest cameras on the planet that's right so there's no there's nothing wrong there either And so from every aspect of every angle, nothing costs you anything different.

Speaker 34 When you're going to work, make a quick video or photo. You're going to to go to the gym.
You're going to go out to dinner with four of your girlfriends.

Speaker 34 You're just making videos and photos of your real life with the fancy camera on your phone on the social media platforms that are free.

Speaker 35 Guys,

Speaker 35 we could go for hours, but I know you have a big week. I really appreciate you.
This is going to be a whirlwind. This is going to be a whirlwind.
I'm super excited and honored to be a part of it.

Speaker 35 Thank you for inviting me to come speak. Elevator Night, Aspire Tour.

Speaker 35 100 Million Mastermind. All of these he runs on a consistent basis.

Speaker 35 So the easiest place, in my opinion, is to make sure sure to just go follow this man on Instagram, Dan Fleischman, anywhere else that you'd like to send. That's perfect.
Dan Fleischman, Instagram.

Speaker 35 You'll see every time he's holding an event, every location, he is a master marketer. He's brilliant.
He's humble. He's kind.
I appreciate you being on.

Speaker 34 Have me again. Yes, sir.

Speaker 35 If this was helpful, make sure you share this with two other individuals who might need a little bit of help with branding. And we'll see you in the next episode.
Peace.

Speaker 37 JP Morgan Payments helps you drive efficiency with automated payments and intelligent algorithms across 200 countries and territories. That's automation-driven finance.
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Speaker 36 JP Morgan Internal Data 2024. Copyright 2025.
J.P. Morgan Chase and Company.
All rights reserved. J.P Morgan Chase Bank and a member FDIC.
Deposits held in non-U.S. branches are not FDIC insured.

Speaker 36 Non-deposit products are not FDIC insured. This is not a legal commitment for credit or services.
Availability varies. Eligibility determined by JPMorgan Chase.

Speaker 36 Visit jpmorgan.com slash payments disclosure for details.

Speaker 1 If you're a smoker or dipper ready to make a change, you really only need one good reason.

Speaker 3 But with Zen nicotine pouches, you'll discover many good reasons.

Speaker 5 Zinn is America's number one nicotine pouch brand.

Speaker 6 Plus, Zen offers a robust rewards program.

Speaker 5 There are lots of options when it comes to nicotine satisfaction, but there's only one Zen.

Speaker 9 Check out Zinn.com slash find to find Zin at a store near you.

Speaker 8 Warning, this product contains nicotine. Nicotine is an addictive chemical.

Speaker 38 Comcast business is celebrating the holidays by giving your business the $1,000 holiday bonus when you switch to a gig speed internet internet package.

Speaker 38 Just imagine the possibilities like possibility number 192, new equipment for the new year.

Speaker 38 Switch to Comcast business designed for 100% reliability with business internet and wireless connect plus advanced cybersecurity and now get the $1,000 holiday bonus.

Speaker 38 Comcast business powering possibilities.

Speaker 39 Instead of 1425, new customers only with two-year agreement. Requires qualifying gig package.
Other restrictions apply.

Speaker 10 Now's the time to start your next adventure behind the wheel of an exciting new Toyota hybrid.

Speaker 14 With the largest lineup of hybrid, plug-in hybrid, and electrified vehicles to choose from, Toyota has the one for you.

Speaker 16 Every new Toyota hybrid comes with Toyota Care, two-year complementary scheduled maintenance, an exclusive hybrid battery warranty, and Toyota's legendary quality and reliability.

Speaker 21 Visit your local Toyota dealer today. Toyota, let's go places.
See your local Toyota dealer for hybrid battery warranty details.

Speaker 22 Tis the season of gifting and holes to deck.

Speaker 24 And the Who's and Who Newville were in love with new tech.

Speaker 25 Where can we find Sonos and Samsung and Nintendo?

Speaker 27 they shouted.

Speaker 28 Would they find it in one place?

Speaker 27 This they questioned and doubted.

Speaker 29 When suddenly a who yelled, Walmart's the place to start.

Speaker 30 And Deech Who added headphones, TVs, and games to their carts.

Speaker 26 With Walmart, their shopping was done in a flurry. They cried out, who knew?

Speaker 33 and ordered their gifts in a hurry.

Speaker 32 Shop the latest tech gifts in the Walmart app.