Leading with Logic, Killing Egos, and Building Businesses that Last | Los Silva | EP 65

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Terms apply. But like five years ago, I was like, man, like, I need to focus on YouTube and LinkedIn.
And now that we're doing a lot of that stuff, you know, we were able to sell some companies. We built some big newsletters and we understand the models.
Like algorithms are mathematical like equations and so are models. They're systematic like behaviors.
And if you start looking at things like that, instead of like you being so smart or you being so talented, you can kind of break things down into like, you know, every data piece makes decisions. And every time your ego gets involved in it, you make an error.
What up the entrepreneur DNA family, this one is a good one. I know that I say it all the time.
But this one is one of my closest friends. This man has been on the internet and social medias for the last 20 years building and buying businesses building more business buying more businesses, focusing now on private equity group.com.
My good friend Los Silva is here. What's up, dog? What's up, bro? Dude, this is- I'm a little sweaty because it's Miami, so it's hard to park, and so you got to walk.
It is Miami, yeah. But I love Miami.
It's a great place to be. You drove because Orlando is that close, just for me.
Yeah, just for you. Yeah.
Well, so as one of my closest friends, this should be fun. So we're going to talk a lot about what you've done in the last 20 years.
And you've had an online presence for 20 years. And you've built coaching programs.
And you've had agencies. And you've bought businesses.
Let's start with what is your agenda now moving into 2025? I'm focused on buying media companies. That means newsletters, podcast assets or building assets.

And that's a media group that we're building out.

Then private equity group dot com, which I plan on making the largest credit investor newsletter in America.

And then 528, which is the company where we buy and sell and do roll ups in the home service space right now.

Who would be interested in private equity group dot com? Let's talk about that because I know it's your baby right now and you're crushing it and you're already making major waves. So who's interested in that? If you want to sell your company for nine figures or high eights, not seven, we can help you on those services.
If you want to understand and get consulting on how to do roll-ups or how to do alternative structures that are not 220 funds and things like that, like search funds and, you know, independent sponsor opportunities, we can help you there. And if you're an actual accredited investor that wants to invest in companies or understand how to do that, that's really who we focus on.
If you're an internet marketer and you got a Ferrari and you, you just want to kind of like, so you do stuff and you have a couple of Bitcoin, like don't bother even like logging in. So what, what is going on there? I know you and I have talked a lot about kind of the internet marketer space and the flexing and the dripping, the Lambos and then the, you know, and it's just a different season, bro.
I mean, you and I have both probably been here like 15 to 20 years now. Right.
And it's funny. Cause like I talked to people and they're like, man, like it's just a different season bro i mean you and i have both probably been here like 15 to 20 years yeah right and it's funny because like i talk to people and they're like man like it's crazy like courses and coaching it's kind of like the wave i'm like young young one young thundercat and it was the way no it's it's been like this for 20 years and i'm sure before we got in it it was like this yeah just you you know things are cyclical and things like that.
Like right now we're in ascension funnels, not high ticket funnels. We're in a trust economy, not an attention economy.
So we got, we made a lot of money in attention economy when we got attention and we had that high ticket offer and now it kind of has to build trust. So it's these communities, it's this, and dude, in like 2016, I was like teaching C4, which is content, community, conversations, conversions, right? And that's the era that really works now.
If you have a high ticket funnel, you're not making as much money as the guy that has YouTube structured to a school and then structured down to like Ascension and like offers and funnels and then taking more time on email, getting you to an event or getting you somewhere else and then, you know, maximizing that lifetime value. It's different, same as 2016.
Talk it I mean you and I talk a lot I mean a lot like you were probably one of the people I've ever learned and most besides my wife I probably talk to you more than my wife I probably talk to you more than I'm just being serious so I say that just to say like we talk about that like you know in 2024 I had a boulder pushing up a mountain with my high ticket you know brother you got all the components of what i believe and you were saying i believe this is where we're going to be going and i'm going to agree with you 100 is the community lower ticket more communal value that is the space right now dude 100 man like it's uh it sucks and for for seasoned, you know that it sucks because you're going through everything you used to have to do to make like a quicker bag. Now it's more work about the same or less money.
Right. And more employees, more team, more, more, more, more effort for sure.
I mean, I put in some, not that I ever didn't put in effort at the high ticket, but brother, we run five calls a week for two or three hours.

And some people are doing services on top of the calls, right?

It's because, and I got out of this industry now 26 months it's been since I really haven't, I'm not making courses, content, all that kind of stuff.

I jumped into a different world.

It sucked like blatantly, like for the past 24 or five months. Now it's like great, you know? And it's because I always wondered like, we're really good at this.
Like I've, I've made, you know, eight figures in every industry, but affiliate marketing like courses, like 2017 e-commerce 2018. And freaking like coaching, 2017.
Like we've done the game, right? Services, 2018, right? Like we've done the models, right? And so that means we're good. And we're competing against like people that should say they're in Harvard, but they're just gangster media buyers, gangster stacked marketers.

And then you go talk to a guy that goes to Harvard.

That guy just knows math.

They don't know the real place. And so private equity starts to buy a lot of things, and they start to move in different ways.
You know this in real estate. They're picking up everything.
What are they going to pick up next? They're picking up home services for vertical integration. and I started thinking, man, if we've done this with influencers and e-commerce,

there's got to be a place where like no one else is like that, like savage, right? Because everyone here is selling you a dream with their Lambos and their this and their that. And it's even easier now with chat and things like that.
And so you have this opportunity of like, you just say what you, they don't even understand these young people now what FTC is, right? They'll say, well, they will, for sure. But, you know, I was like, man, there's got to be a place where like I'm smarter.
I know I'm smart. I'm not an idiot.
I'm going to try it. And I had a friend that had a pool company.
And I was like, I'm going to shoot my shot. We've been trying to work together for years.
I've known this since he was 14. And he's like, you know, I've got a pool company making a couple of i was like all right and give me half and in 18 months we took the 12.
right and now we bought it uh by this time it'll be 100 i don't know you might have to switch that uh but whatever but and and then i was like all right let me try another one and now we're you know that turned into a uh home service company where we were acquiring businesses. That now we're rolling up.
We're also helping people because we can't roll up every single person. And we've realized as well, like, hey, there's a lot of problems and due diligence and a lot of lies and a lot of issues.
And like a lot of people don't even know what EBITDA is. Most people don't even have an accountant.
And so now we do sell kind of like a system, which is hands-on.-on there's no courses content stuff like we just want to get in there because we need to optimize for the revenue we need to optimize for the numbers because that makes it easier for us and it uh gives us a little bit of extra on the valuation as well and then i said man we should do it uh in in other other spaces that are different so we did it in newsletters and I sold two newsletters to a publicly traded company.

Now we're working in the newsletter game because we understand media.

And with ChatGPT and stuff like that,

all you're going to have realistically,

all the people that are making money on courses

and content and all that,

two, three years from now,

if you don't actually know how to talk to AI,

you're cooked.

And if you didn't build assets,

then you have no moat.

So you're a baller right now. You won't even work at McDonald's later on.
The thing that's interesting to me, though, and I want this to kind of, and I'm going to change the subject a little bit, the iterations of what you've been able to do. We've been friends for a long time.
I mean, when did the first official boardroom? 12 years ago. 12 years ago.
Yeah. I remember you showed up in Banana Republic everything.
Yeah. That was my first ever event.
Now I was, uh, I co-founded that with, with big, uh, big Baldy. So the iterations that I've been able to see, and I think this is something I've been talking a lot into is the ability to adapt, to iterate, to move as markets move.
And you're a good shining example of that. I mean, literally from agencies to pool companies.
Well, dude, the big thing is, you know, people, I never defined myself because I never was the best at anything. I was a really good copywriter.
I was really good media buyer. But then like we were, there was a Nick Kuzmich's and Jason Horncog's and I was like, man like i ain't playing with that game and i remember driving by my house one day and being like i'm really good at stuff but like i'm not the best where should i be the best and everyone kept like saying like man like you just have a really good understanding of how to like put it all together and you can connect with people and i i kind of got offended at the connecting with people part, part, because a lot of connectors online, they're just guys trying to make a buck by like literally being like, Hey, I know him.
I know him. Give me a dollar.
Right. Uh, and so I looked at it differently and I was like, what if I just understood how to understand it all and knew that I will always understand more so I can see the bigger picture.
And I think like I had a, my, uh, one of my mentors friends, um, he's a billionaire. He lives in Orlando.
Uh, he made me take an IQ test. Uh, cause I was like, man, I'm having a hard time, but I'm not digressing kind of a little, but, um, he made me take an IQ test to understand like, uh, why I have a hard time sometimes, uh, leading certain people.
And he's like, well, you think in like the end, like the orders of consequences passed into my head. I'm very analytical.
And most people thinking like first, you know, first principles. And I realized then like, okay, that makes a lot of sense.
So I learned how to lead people. And like, I have very good social dynamics.
Plus I understand how to like see the end in sight. And so I focused on that.
And when you do that, that's when you can, you can understand dynamics and you can understand like everything is cyclical, right? If you, if you look at any business, people look at internet marketing, like it's internet marketing. Internet marketing is the same on a cyclical level in 2017 or 18, I was interviewed with Anik, my boy, Sengal.
And he was, said, like, quote this 2020 something, we're going to work. It's going to be webinars and this and this, and then it's going to go back to ascensions because of times, right? Like you can look at like, if you study and read like Buffett and like the guy from Walmart, and you can start seeing like things get cyclical.
And like what happens with internet marketers is they get so, and I did this.

I lost a lot of money thinking I was somebody.

Right.

And thinking that like, yo, I got this.

I can do anything, anytime, any place.

You can't.

That would like straight up.

You cannot.

But you learn by losing.

You don't learn by winning.

Right.

And I understood.

I was like, hey, you know, the problem is I'm not looking ahead. I think I can do anything at any time, but I don't even know what time I'm in.
Right. And so if you start looking at the timelines and what's going to happen.
Okay. Once the saturation of high ticket happens, what's going to happen? Too much money is being spent.
They can't afford it. Economy was looking bad.
It was after COVID. Boom.
Money's got to to come down so what can i do as a person that sells regain trust because too money too many failures too many people jump from you to you to you to you to you okay so what do we do 12 stuff join a community let me give you value and ascend you slowly does it suck for us yeah but is it the only way most likely right but no one wanted to do that until it became like the the big thing dude i've looked at i've wanted to and this is just laziness because it's very difficult to really focus on and it's very expensive and i had more of a media buying team before but i've wanted to be like a focused youtube guy for probably like six seven years and i just never have because we had media buying groups and all that. But like five years ago, I was like, man, like I need to focus on YouTube and LinkedIn.
And now that we're doing a lot of that stuff, you know, we were able to sell some companies, we built some big newsletters and we understand the models. Like algorithms are mathematical like equations and so are models.
They're systematic like behaviors. And if you start looking at things like that instead of like you being so smart or you being so talented you can kind of break things down into like you know every data piece makes decisions and every time your ego gets involved in it you make an error as many you know i'm constantly on the move juggling multiple, and ensuring I get my morning workouts in.
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There's so much to unpack there, so I'm going to stick to the ego. I jumped the bars, really, like on some real shit.
That was some fire, bro. So I want to stick to the ego.

I have realized, and you and I talk about this a lot, I have realized most of my mistakes tend to lean into just me making ego-driven decisions. And my wife recently, and yes, I do talk to her, she said, Justin, if you were just more patient, you actually wouldn't be making these decisions because you would have walked through the entire scenario at a patient pace versus, oh, I can.

I know how to. So I'm going to.
Ready, fire, aim. if you are patient about your goals.

But the problem is most people are not patient about their goals.

They're impatient about showing someone else a result

that reflects back into being accepted into a group. Ego.
And that's ego. That's it.
Right. And that is the truth.
Right. Like I stopped going to events and I've done it twice.
Both times I made less friends, but more money. Right.
So but when you say. You went to an event, but you didn't go, like, what do you mean? You stopped going to an event? I mean, I physically stopped attending and speaking at events.
Okay. Like, the first time I stopped going to events because I wasn't speaking.
Right. Right.
And I made less friends because they're fickle, guys, just so you know. And I made more money.
And then when I started getting recognized again, then I started speaking. And I started going to a lot of events.
And that was good for a while. And then I started making good money, but then less money, but I started getting more recognition.
Yeah. And so, dude, I've coached over 250 people with all the event masterminds and all that kind of stuff that we've had.
And I remember multiple times I've talked to people that have lost the $10 million business that they were making $350,000 a year from and it was a drop ship or it was this. It wasn't a real company and I'm like, hey, you know, you've got a great name.
What if you charge this much? You can be doing $400,000, $450,000, working three days a week, doing consulting. I don't know.
I got to do $10 million. Why? Oh, so what I've done what i've done you haven't done anything yeah you you made 10 million for other people they don't remember you even made 10 million they probably questioned it you made 350 or 300 why don't you you know do something else because the attachment of being important in this industry is a cancer a dopamine addiction it's a drug it's cancer all at the same time.
It kills your serotonin. So you have no longevity.
Well, it goes back and not to get too deep in woo, but it goes back to being worthy. Right.
And we all that's I'm not a psychologist or psychiatrist. Like I feel like that's the biggest downfall of human nature is wanting to feel worthy because we all come from.
I barely know maybe one person that's yeah dude life's worked out for me you know like it's been easy yeah this is this is my girlfriend you know like and she's a model and like besides like the guy from snapchat that like it's all been well uh for for that guy everyone else is like hey i'm i was poor yeah then i like got married or did something else. I was poor still.
Now I made 10 grand and then I'm skipping to a hundred, but like I went 13, 20, whatever. And then you get to the hundred and then you're like a million because you go to these groups and it changes and it changes your, you had an idea.
You wanted freedom, right? You wanted to be free. You want to like, man, if I could just remember the days when you're like if i could just make 15 if i could just make 20 but then you make 50 and you're like oh shit i didn't know 50 wasn't mine 50 is 15 right 100 is 26 like now you're like oh and i got to i got to because you're now you're chasing you're you're making what you wanted and you have that time and autonomy and things.
And your wife or your girlfriend or yourself even, you didn't change your goals and your perception because someone else went to Barbados. Or someone else didn't.
You're like, me too. Someone else got to get on a Thursday.
And you're like, now you're chasing a person. You're not chasing your dreams and your goals because you lost them.
Most lose their goals they lose their vision i've asked a lot of people like what do you want like well just to crush it that's so nothing that's so generic it's so ambiguous what do you want to be like no one says happy yeah and they all say like i don't know i just want to kill it and you you become a dope addict but your dope is like money that that goes like this right to be able to walk around and say i did it's not even ego because ego is is like a sign of like trying to be somewhere it's insecurity because it's a it's a sign of like not knowing where to go like you just want to follow like insecure people follow egotistical people are more alone you know what i mean because they're they're they're both they both come from like fear of yeah like fear of not being accepted of or or fear of like being neglected in in in different ways yeah it's um it's an interesting journey that i think you're on that i'm on i think the people that have been around long enough know the economic cycles and the adaptations. And they really start to understand the words like money is freedom.
It really is. I mean, and I think there's a lot of people that want the flex still.
I still think there's the people that show me economy. Listen, it's fun.
And I live in the show me. I live in Miami.
I mean, this is the show me. It is, you know, but for some they're really doing it and they really have the time freedom.
Right. I was on the phone with Dr.
D the other day. He has time freedom.
Right. Dr.
D. Dr.
D. Right.
Yeah. And he doesn't play this game though.
No, no. I don't see him anywhere.
We know this podcast. Exactly.
He doesn't play this game. Nah.
Right. But you see him on the yacht.
If you're a homie or whatever, if you follow him, you follow him. But like, he has two accounts.
If you have the homie account, it's a't play this game nah right but you see him on the yacht if you're a homie or whatever if you follow him you follow but like he has two accounts if you have the homie account it's a different account that's right yeah like it's it's he's not playing this game he's playing his game in in it's that's where i think i think people need to get more into it's not about the game of i'm using the word ego and it's not that but it's not about your work like everyone's the-acknowledge man like right the same reason that people are ego like egotistical and insecure that same person will look himself in the mirror and go this is not taking me anywhere this is going to go away i don't know what i want like they won't address themselves so they'll it's easier to follow and and hate on and say the industry's hard and this and that than say, I'm sucking. I don't even know if I like this.
I had to do that. I had to say, like, I had a lot of opportunities when I was, like, trying to end here.
And I was like, man, these are bags. And I was like, but I won't be this person.
Well, those are the same people that, and it takes you a while to get here. So I would tell you, if you're not where we're sure I are, you know, we're in our, we're in our late 20s.
Do whatever you need to do. We're in our late 20s.
So we've had to drop ship, do all the things. But don't, don't think you're like him, like you're not.
Well, and so I think you need to, the thing that you just said that I think is brilliant that people need to rewind, watch again, is admittance of it's not that and what it's going to take to be that they don't they don't want to recognize it they want the press easy button to go let me get it right now i mean to the extent of just like saying okay i want muscles i'm going to do steroids i'm not going to work out okay fine but then there's a guy that's like i want to do peptides and eat right so, you can't have them both. Right.
You can have, you can have fast and you have good and you can have cheap. You can have all three.
Right. So you got to choose.
Yeah. You can't have fast, good and cheap.
I really think that, and I don't want to go, but I really think that a big part of being an entrepreneur in any sense of the way, because now I work with, you know, people that have software, people that have like home service businesses, totally different people that are like, just, they don't know this world exists. It's crazy.
But they're, they're going through the same thing. Being an entrepreneur is lonely.
Even if you got a girlfriend, even if you got a wife, like you are alone in an island. Your employees don't care about you.
They will leave you. But even if you're like, oh, they're brothers, 90% of them will bounce on you if like you really have a situation, right? Like your friends won't support you.
And you'll find like it's a blessing when you do eat crap or, you know, if I can say shit, shit. Yeah, you can fix it up.
Because you'll find out who's who. And that also helps you find out who is you, you know.
But I had a video that got me like 300,000 something views. A lot of people liked it.
A lot of people hated it, but I was like, listen, most people are bitches. They, they, they take like, if I insulted you and it hurt your feelings.
Yeah. It's not because I insulted you.
It's because you know that I, I can see that. That's right.
And so I said, I don't get insulted and it's not like conceited i look in the mirror and i say everything that you're thinking to myself there's no doubt so when you say some stuff to me i'm like i get it yeah i am working on that like it can't hurt me you don't want to see it so when you see other people like know it know that secret that's when your hurt. Yeah, you don't want to recognize what's in the mirror.
But that extended and compounded leaves you alone. It leaves you being someone else.
And it leaves you not really dialing in what you want. By the way, just to even take it to the next level, maybe even someone has the business they really want.
Maybe they are making $2, $3, $4 million personally. Maybe they are actually.
Yeah. But then go look at the other sides of their life, right? Go look at what, like, what is their mindset? What does their body look like? And then how good are they to the people, right? Like how good of friends are they? How good are they to their wife or their husband? How good are they as a parent? How, like, that's how you want to audit somebody.
And really what I'm trying to tell you, that's how you should audit yourself. You need to look at that mirror and say, am I performing at dad level, husband level, business owner and leader level, friend level, family member level? Like that's the like thing, because we're talking about the people that want the financial stuff.
Maybe there are people that are watching this and listening. They're there.
Yeah. But are they really full circle the person that really can have the, have it all? Yeah, dude, I, I just got in an argument with my wife because I feel like I'm a piece of shit dad sometimes.
And she's like, they know you're working. I'm like, yeah, but I'm working late.
It's like, they're at cheer. They're, they're home at eight o'clock.
And I'm like, it's not, doesn't fulfill the need that I think I need to fulfill you know because i care a lot right and friendship like i i'm a i'm like a best friend to like four or five people i'm a great friend to a lot of other people and because like i look at my friends or my family i had a i had a horrible upbringing and stuff like that uh and so like for me my family is my my friends and so like spending time with friends being an amazing dad being a good husband is like it's not priority i'm not gonna lie to you priority is making money because if i don't make money i can't be those things that's it you know so like i i can't stand when people are like yeah that's priority really really steven what why don't you do that and like fail at life and see if she wants to move to an apartment if you can't get your kids into you know uh baseball camp if you can't like buy them that one thing for christmas like that's going to hurt your feelings and they're going to resent you everything is business your your wife is even is listen michael whatever you want listen at the end of the day your wife is the biggest business partner you have and and it's it's the best employees that you're ever going to have too because your wife can take your whole net worth son right and so and people don't treat it like that they're like oh yeah you know like we're good what like but you but your business partner you want to get deals like you you work that way your kids are everything you really, but you don't treat them like you treat your number one media buyer

or something like that, right?

And so that's my first business.

Everything else is my second and third,

but it's still business because you have to provide for all of this

if you're an entrepreneur.

Yeah, I think there's that man side of it.

Funny enough, I just watched, you know that new Mufasa movie?

The one that pushed me out? Yeah. No, it was a fire fire really yeah okay amazing um but i say all that just to bring into like the lion aspect right about being you got to provide for your tribe i mean there's like you cannot feel good about yourself if you're forcing and if you do you're a bitch like straight up if you have a You're finding excuses.
You're finding excuses. You-bedroom apartment with two kids and a wife, and you say you're happy and fulfilled, I just don't know if that planet exists.
I don't know if four other people at your house are happy and fulfilled. And for me, I'm trying to fulfill everyone's cup.
That's our job. I fill everyone's cup.
My cup is full. I can't fill my cup until I fill other people's cups.
Give me a life hack real quick while we're talking. Like, what do you do to fill your cup, right? Like, I show a lot on Instagram about making sure I'm waking up in the early in a journal.
And I go to the gym. Like, what do you do to fill your cup? Muay Thai.
Okay. Really? Yeah.
But I also, like, just got in a car accident and stuff so like and i have a slightly torn bicep so besides that uh i i journal yeah it doesn't fill my cup but it fills my needs to to decompress sure and i call like two people i will say it it's scott and it's you that is it and it doesn't fill my cup but it releases the tension in the body that i need you don't need to fill your cup you need to release things you need to feel free and off yeah i feel i feel good right i go to the gym i do the normal people things right like i wake up early i go i cold plunge i sauna that doesn't fill my cup yeah filling my cup is being heard and being seen sometimes i I'm home and this is what I was talking to my wife about. And this is just real talk, right? Like this is how people feel.
And I was like, I feel like I don't have a house sometimes because I'm stressed about work. I'm trying to do so much stuff because all these companies and stuff, I'm the guy, I send the checks.
You know what I mean? It sucks, but it's, it's part of life. I have that.

That's my job.

Right.

And then I get home and they're cheerleading and they go home at eight o'clock or eight 30.

They're brushing their, they're eating, brushing their teeth.

They've got to go.

And then my wife, she's exhausted and she should be, she works really hard.

Like she, she's an amazing woman, but she's exhausted.

And then the lights go off or like that, that routine.

I haven't decompressed. I'm like, I'm like mentally I'm, like, yo, I got to, like, go.
I got to do something, right? But I already worked out. Like, I don't work out at night.
And I'm, like, man, I just got to, like, talk. I got to, like, let it go or keep the lights on and, like, watch something or whatever.
And that's not fair. So, like, you shut the lights off.
And I told her, like, you know, I feel like we can't go on dates, like, all the time. Because our kids try to go on a date.
Like, oh, date night. Like, suck it, dude.
Like, 8 o'clock at night, 7 o'clock, 9 o'clock. When do you have time? You're not going on date night.
You can set them up. Like, I just went with Shai and Alex and all these things, right? But every normal day, I haven't decompressed.
And it hurts me and it stresses me and it makes it worse. And so I need to call my brothers and be like, bro, this is just what happened.
Because also, she doesn't get me like that. And that's okay.
I don't get her in certain aspects. You get me in certain ways more than my wife does.
And that doesn't make it weird. It makes it normal.
But those are the connections I'm talking about is people don't put enough. But that's my decompression.
That's my, you know, what I do. Building your cup up.
I mean, listen, there's no one size fits all, by the way. Dude, you might be like, oh, man, I make Legos.
Right. And that's totally fine.
I'll do puzzles. Yeah.
God bless you. Yeah, of course.
You know, right? I love puzzles. Really? Yeah.
Oh, I like. I'm not saying I'm good or fast at them.
I just love them. I's fun you know what i'll say it i like i like writing poems there you go yes uh so but i want people to understand like in los's world and by the way very similar to mine i'm a people person if i don't have a los in my world if i don't have the people i can call the connections part is very big and that's why i say like you might be crushed you don't have it you're only making two or three million dollars a year and you're like matter i'm on top of the world but you don't have that phone call that you can fucking cry to or or just leave it all just be you just be you for a minute that part there is no way like the the last episode i just did we talked a lot about pod or um masterminding that is a version of that right the same version that's that's i i will say that's i in my opinion and everyone has their own opinion that's the top of funnel version of that yeah because you have to develop you have to be intentional right i met that is how we're best friends you know so you have to be intentional with that friendship yeah and if you let loose of that intention then it becomes just a i will also say friendships are work a hundred percent It's all work.
You to care bro it's all hard i mean i just literally just talked about it's all fucking hard being close as friend is hard not because you're a bad person like i have to be intentional at the time and effort and energy i give los yeah it's all hard but you get to pick and it's all effort it's all effort without effort you have nothing of substance agreed but we all want it not we all you and i don't i used to want to hold up but you want it overnight yeah i don't want to do the effort but i want the result like what the fuck are we talking about here yeah i want to get better at creating more impact and less effort i want to create things that have leverage and that have like logical sequencing that like if i do this and i can do this here and there that creates a lot less effort but makes a lot of impact and i've been working on that and to be transparent that takes a lot of time three or four times more time than you think then it becomes more of an autonomous system but that that like lack of in the in the interim from investing and not making as much for focus purposes and such uh is is very challenging to your mind and to your to your physical spiritual mental uh life right and and thought process yeah and so you have to and that kind of goes back to like you gotta know what you want bro it is the first pillar of success in my opinion i think you know what's funny is i have these five pillars of success laws of success the first one i've always said know what you want who you need to be to get the thing you want that's all number one there's actually a zero there's zero through five first you have to be able to dream it dream of the thing you want dream it right because it's, barring, like literally, think about what AI is doing and Elon putting, like all of it's possible, right? So dream of the thing you want. Then come back to earth and say, okay, out of that dream, what do I really genuinely want in lifetime? Because if you don't have that, you're not connected to anything.
You will walk around. You might make a lot of money.
That could could still be true but you're going to walk around aimless it's not going to be fun i i just i agree with you and to circle back i i just realized that as we were talking on this like what fills my cup it's studying i've noticed it in the last 12 months with you bro you have become smarter i get a fucking sure i'm not even joking with you as a friend like literally i get on the phone with you sometimes and go did you just get out of a fucking phd class it makes me so happy to just like learn but like not like how to make money online like deep thought like psychological stuff like like like private equity like things that are things that you think i have like this weird thing about me. Which is a blessing.
So one of the guys at the office. Made fun of me a year and a half ago.
He's like. Loza isn't going to learn AI.
He is a kind of face. He's not.
That's something he's just going to let us do. I'm the best person at the office because of it.
Right. Like you say something like you shitting on me is my love language.
It is a blessing. Like I'm going to go.
And so I, I've just like found this like passion for like, especially because like, I kind of, you kind of lose learning when you kind of get into a top level of internet marketing or such. And now I, I'm nobody in these other circles, right.
To a and i does it that bothers me and so like i want to be something good and fast but this isn't good and fast you have to be meticulous and so learning has become like dude i i love it so that that definitely that fills my cup more than even we tie i've recognized it in a big way in the last 12 months talking talking to you and watching this. Like, I've genuinely recognized it.
What did we even talk about? That's a really nice compliment. Yeah.
I got you, dog. I hate to say it, but it goes back to the first principle, like your mind.
Like, what are you doing with your mind? What are you doing as an entrepreneur, watching this or listening? What are you genuinely doing with your mind? Because if you're not like Lowe's, like, I don't know if i love learning in the same way you also i see another thing you know maybe at one point but i love learning in a different sense because now you're a merger and acquisitions and you're buying company and you're going into private equity like it's a vastly different space than i'm in right so i don't need to know but i'm also learning like a frequency and like dorky like things that i like on spirituality yeah and i'm just i'm finding time to like fill what i enjoy uh that people would normally make fun of me for right like and uh now i don't care like i just learn different things right like i'm i'm into all all of these things like i'm i'm also learning like how to work out like twice a week and have like the same results as like six times yeah and like all these just it's all out there like yeah i mean it's whatever you want but what do you like dude look at what you're paying attention to that's what people need to understand what you like this is not about what loess is learning it's knowledge your time is spent growing adapting building leverage right like yeah most people out there listening and watching this aren't happy they're not where they want to be they don't have the money they want they don't have the wife and husband they want they don't have the body they want but they're not spending their time learning how to get the body they want they're not learning how to develop more connections they're not they're just like saying oh that's just my life so i've recognized two patterns um through like orders of consequence through like the ray dalio book right of principles, that like our patterns with me that create a bad time in a new version, right? And so for people here listening, maybe this can help you. But the first time ever was when I lost my first business.
I had a home automation business and I had just got married 2008 hit. Long story short, all the builders that I was working with went bankrupt i didn't know how that worked and i lost uh over a million bucks and and i didn't have anything it's the only time i ever i asked for i asked my mother-in-law for a loan and i was like i'll never ever ask that again yeah and i had never have respectfully uh and it was back to the wall like i'm not this person and it the journey hurt i didn't win my wife's like you know spent like fifty thousand dollars seventy five on us like living i brought nothing to the table i actually asked her to divorce me because i was like you can have a life i can sleep in couches she's like you're an idiot dude like i got it uh so she's a savage shout out to laura come on laura uh but the second time is when i lost more stuff because i just had a business relationship that i couldn't get out of and i lost a lot more uh and i had a lot more uh teams this yeah children and such uh and so that second time i it was like misery both times were misery not thinking i could do it thinking i didn't even belong here but deep down being like yeah but you're him though right like like let's also like go over here but this pulled me heavy pulled me heavy and so those times when you're criticizing when you're like man you don't get it because i dude at some point i church chipotle with some of the team members like the office like we were eating legit well shit chipotle like kind of shit and I'm just being really trying and my parents killed themselves in the same couple years so like listen I like really ran through some stuff and so I was more down than I could pull myself off my positivity was like you're him you got it you got it and then the reality of like Tuesdays or Wednesdays was like no you're not like go get, like go get a, you are a loser.
Lose your friends. They're already brought, like, they don't have your back.
Figure something else out. That's pathetic.
And like, go get a $40,000 a year job and like, like move into an apartment. Your wife will leave you.
Like I've had all these thoughts, right? Every day. It was like fighting those things.
So I understand people fight demons, but like you have to be the fucking dragon slayer, you know?

And if you're thinking like, man, you don't get it.

Everyone gets it, man.

What you don't get is like you're doing nothing about it.

That is a tone that we should leave it on because that is what people need to hear.

You, not Lose, you are doing nothing about it.

That's our reality.

And it won't be easy.

I don't know. because that is what people need to hear.
You, not Lowe's, you are doing nothing about it. That's our reality.
And it won't be easy, but it'll be worth it. And that was a movie thing, right? If this helped one or two of you, share it with two more people.
If Lowe's is awesome, make sure you're following Lowe's, but share this episode with two more people, bro. I appreciate you.
Yeah, if I can help anybody, I will charge you nothing. Just DM me at Lowe's Hustle.
At Lowe's Hustle. On Insta.
On Insta. Yeah.
Love you, bro. Love you too if i can help anybody i will charge you nothing just dm me at los hustle um on infa hustle yeah love you bro love you too bro love that hat it's a great hat thanks for the gift love you see you guys the last thing you want to hear when you need your auto insurance most is

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