Leading with Logic, Killing Egos, and Building Businesses that Last | Los Silva | EP 65

Speaker 1 But, like, five years ago, I was like, man, like, I need to focus on YouTube and LinkedIn.

Speaker 1 And now that we're doing a lot of that stuff, you know, we were able to sell some companies, we built some big newsletters, and we understand the models.

Speaker 1 Like, algorithms are mathematical, like, equations, and so are models. They're systematic, like, behaviors.

Speaker 1 And if you start looking at things like that, instead of like you being so smart or you being so talented, you can kind of break things down into like, you know, every data piece makes decisions, and every time your ego gets involved in it, you make an error.

Speaker 2 What up, the entrepreneur DNA family? This one is a good one. I know that I say that all the time, but this one is one of my closest friends.

Speaker 2 This man has been on the internet and social medias for the last 20 years, building and buying businesses, building more businesses, buying more businesses, focusing now on private equitygroup.com.

Speaker 2 My good friend Lo Silva is here.

Speaker 1 What's up, dog? What's up, bro? Dude, this is a good one.

Speaker 1 I'm a little sweaty because it's Miami, so it's hard to park. And so you got to walk.

Speaker 2 It is Miami.

Speaker 1 But I love Miami.

Speaker 2 It's a great place to be. Now you drove because Olindo is that close just for me.

Speaker 1 Yeah, just for you. Yeah.

Speaker 2 Well, so as one of my closest friends, this should be fun. So we're going to talk a lot about what you've done in the last 20 years.

Speaker 2 And you've had an online presence for 20 years and you've built coaching programs and you've had agencies and you bought businesses. Let's start with what is your agenda now moving into 2025?

Speaker 1 I'm focused on buying media companies. That means newsletters, podcast assets, or building assets.

Speaker 1 And that's a media group that we're building out. Then privateequitygroup.com, which I plan on making the largest accredited investor newsletter in America.

Speaker 1 And then 528, which is the company where we buy and sell and do roll-ups in the home service space right now.

Speaker 2 Who would be interested in privateequity group.com? Let's talk about that because I know it's your baby right now and you're crushing it and you're already making major waves.

Speaker 2 So who's interested in that?

Speaker 1 If you want to sell your company for nine figures or high eights, not seven, uh, that is the, we can help you on those services.

Speaker 1 If you want to understand and get consulting on how to do roll-ups or how to do alternative structures that are not 220 funds and things like that, like search funds and, you know, independent sponsor opportunities, we can help you there.

Speaker 1 And if you're an actual accredited investor that wants to invest in companies or understand how to how to do that, that's that's really who we focus on.

Speaker 1 If you're in a marketer and you got a a Ferrari and you you just want to kind of like

Speaker 1 you do stuff and you have a couple Bitcoin like don't bother you and like logging in so what what is going on there I know you and I have talked a lot about kind of the internet marketer space and the flexing and the dripping the Lambos and then the you know and it's just a different season bro I mean you and I have both probably been here like 15 to 20 years yeah right and it's funny because like I talk to people and they're like man like it's crazy like courses and coaching it's it's kind of like the wave i'm like

Speaker 2 young young one

Speaker 1 young thundercat uh the internet was the wave no it's it's been like this for 20 years and i'm sure before we got in it it was like this it's just you you know things are cyclical and things like that like right now we're in ascension funnels not high ticket funnels we're in a trust economy not an attention economy so we got we made a lot of money in attention economy when we got attention and we had that high ticket offer and now it kind of has to build trust so it's these communities it's this and and dude in like 2016 i was like teaching c4 which is content community conversations conversions right?

Speaker 1 And that's the era that really works now.

Speaker 1 If you have a high-ticket funnel, you're not making as much money as the guy that has a YouTube structured to a school and then structured down to like ascension and like offers and funnels and then taking more time on email, getting you to an event or getting you somewhere else and then you know maximizing that lifetime value.

Speaker 1 It's different, but that is the same as 2016.

Speaker 2 I mean, you and I talk a lot. I mean, a lot.
Like you were probably one of the people I remember most besides my wife. I probably talked to you more than my wife.

Speaker 1 I've probably talked to you more than my wife.

Speaker 2 I'm just being serious.

Speaker 2 So I say that just to say, like, we talk about that. Like, you know, in 2024, I had a boulder pushing up a mountain with my high ticket.

Speaker 2 You know, like, brother, you got all the components of what I believe. And you were saying, I believe this is where we're going to be going.
And I'm going to agree with you 100%.

Speaker 2 Is the community, lower ticket, more communal value? That is the space right now.

Speaker 1 Dude, 100%, man. Like, it sucks.

Speaker 1 And for seasoned people, you know that it sucks because you're going through everything you used to have to do to make like a quicker bag. Now it's more work, about the same or less money, right?

Speaker 1 And more employees, more team, more, more, more.

Speaker 2 More effort for sure. I mean, I put in some, not that I ever didn't put in effort at the high ticket, but

Speaker 2 brother, we run five calls a week for two hours. And some people are doing services on top of the calls, right?

Speaker 1 It's, it's, it's, uh, it's because, and I, I got out of this industry now, 26 months it's been since I really haven't, I'm not making courses, content, all that kind of stuff.

Speaker 1 I jumped into a different world. It sucked like blatantly, like for the past 24 or five months.

Speaker 1 Now it's like great, you know. Uh, and it's because I always wondered, like, we're really good at this.

Speaker 1 Like, I've, I've made, you know, eight figures in every industry, but affiliate marketing, like courses, like

Speaker 1 2017, e-commerce, 2018, um in in freaking like coaching 2017 like we've we've done the game right uh services 2018 right like we've we've done the models right and so that means we're good and we're competing against like People that should say they're in Harvard, but they're just gangster media buyers, gangster stacked marketers, right?

Speaker 1 And then you go talk to like a guy that goes to Harvard. That guy just knows math.
They don't know the real plays.

Speaker 1 And so, you know, private equity starts to buy a lot of things and they start to move in different ways. You know, you know, this in real estate, they're picking up everything.

Speaker 1 What are they going to pick up next? They're picking up home services for vertical integration.

Speaker 1 And I started thinking, man, if we've done this with influencers and e-commerce, there's got to be a place where like no one else is like that, like savage, right?

Speaker 1 Because everyone here is selling you a dream with their Lambos and they're this and they're that. And it's even easier now with chat and things like that.
And so you have this opportunity of like.

Speaker 1 you just say what you they don't even understand these young people now what ftc is right they'll say they will yeah

Speaker 2 very quickly. For sure.

Speaker 1 But, you know, I was like, man, there's got to be a place where like, I'm smarter. I know I'm smart.
I'm not an idiot. I'm going to try it.
And I had a friend that had a pool company.

Speaker 1 And I was like, I'm going to shoot my shot. We've been trying to work together for years.
I've known this since he was 14.

Speaker 1 And he's like, you know, I got a pool company making a couple of mil.

Speaker 2 I was like, all right.

Speaker 1 And give me half. And in 18 months, we took it to 12.
Right. And now we bought it.

Speaker 1 By this time, it'll be 100%. I don't know.
You might have to switch that, but whatever. But, and, and then I was like, all right, let me try another one.

Speaker 1 And now we're, you know, that turned into a home service company where we were acquiring businesses that now we're rolling up. We're also helping people because we can't roll up every single person.

Speaker 1 So we're, we're, and we've realized as well, like, hey, there's a lot of problems and due diligence and a lot of lies and a lot of issues. And like, a lot of people don't even know what EBITDA is.

Speaker 1 Most people don't even have an accountant. And so now we're, we, we do sell kind of like a system, uh, which is hands-on.
There's no courses, content, stuff.

Speaker 1 Like we just want to get in there because we need to optimize for the revenue. We need to optimize for the numbers because that makes it easier for us.

Speaker 1 And it gives us a little bit of extra on the valuation as well. And then I said, man, we should do it in other spaces that are different.
So we did it in newsletters. And I sold two newsletters.

Speaker 1 to a publicly traded company. Now we're working in the newsletter game because we understand media.

Speaker 1 And with ChatGPT and stuff like that, all you're going to have realistically, all the people that are making money on courses and content and all that, two, three years from now, if you don't actually know how to talk to AI, you're cooked.

Speaker 1 And if you didn't build assets, then you have no moat.

Speaker 1 So

Speaker 1 you're a baller right now. You won't even work at McDonald's later on.

Speaker 2 The thing that's interesting to me, though, and I want this to kind of, and I'm going to change the subject a little bit, the iterations of what you've been able to do.

Speaker 2 We've been friends for a long time. I mean, 2000, when did

Speaker 2 the first official boardroom?

Speaker 2 12 years ago 12 years ago yeah i remember you showed up in banana republic everything yeah that was my first ever event now i was a i i co-founded that with with yeah big uh big baldy so the iterations that i've been able to see and i think this is something i've been talking a lot into is the ability to adapt to iterate to move as markets move and you're a good shining example of that i mean literally from agencies to pool companies.

Speaker 1 Well, dude, the big thing is, you know, people, I never define myself because i never was the best at anything i was a really good copywriter i was really good media buyer but then like we were there was a nick kuzmiches and jason horncogs and i was like man like i ain't playing with that game and i remember driving by my house one day and being like i'm really good at stuff but like i'm not the best where should i be the best and everyone kept like saying like man like you just have a really good understanding of how to like put it all together and you can connect with people and i i kind of got offended at the connecting with people part uh part because a lot of connectors online, they're just guys trying to make a buck by like literally being like, hey, I know him, I know him, give me a dollar.

Speaker 2 Right.

Speaker 1 And so I looked at it differently. And I was like, what if I just understood how to understand it all and knew that I will always understand more so I can see the bigger picture.

Speaker 1 And I think like I had a, my, uh, one of my mentor's friends, um, he's a billionaire. He lives in Orlando.
Uh, he made me take an IQ test because I was like, man, I'm having a hard time.

Speaker 1 I'm not digressing kind of a little, but he made me take an IQ test to understand like, why I have a hard time sometimes leading certain people.

Speaker 1 And he's like, well, you think in like the end, like the orders of consequences passed into my head. And I'm very analytical.

Speaker 1 And most people think in like first, you know, first principles. And I realized then like, okay, that makes a lot of sense.
So I learned how to lead people. And like, I have very good social dynamics.

Speaker 1 Plus, I understand how to like see the end in sight. And so I focused on that.

Speaker 1 And when you do that, that's when you can, you can understand dynamics and you can understand like everything is cyclical, right?

Speaker 1 If you, if you look at any business, people look at internet marketing like it's internet marketing. Internet marketing is the same on a cyclical level.

Speaker 1 In 2017 or 18, I was interviewed with Onik, my boy, Singal, and he was, I said, like, quote this, 2020 something, we're going to, we're, it's going to be webinars and this and this, and then it's going to go back to ascensions because of times, right?

Speaker 1 Like you can look at like, if you study and read like Buffett and like the guy from Walmart, and you can start seeing like things get cyclical.

Speaker 1 And like, what happens with internet marketers is they get so, and I did this, I lost a lot of money thinking I was somebody, right?

Speaker 1 And thinking that, like, yo, I got this, I can do anything, anytime, any place. You can't, uh, that were like straight up, you cannot.
Um,

Speaker 1 but you learn by losing, you don't learn by winning, right?

Speaker 2 Come on.

Speaker 1 And I understood. I was like, hey, you know, the

Speaker 1 problem is I'm not looking ahead. I think I can do anything at any time, but I don't even know what time I'm in.
Right.

Speaker 1 And so if you start looking at the timelines and what's going to happen, okay, once the saturation of high ticket happens, what's going to happen? Too much money is being spent.

Speaker 1 They can't afford it. Economy was looking bad.
It was after COVID. Boom, money's going to come down.

Speaker 1 So what can I do as a person that sells? regain trust because too many, too many failures, too many people jump from you to you to you to you to you. Okay, so what do we do?

Speaker 1 $12 stuff, join a community, let me give you value and to send you slowly. Does it suck for us? Yeah, but is it the only way? Most likely, right?

Speaker 1 But no one wanted to do that until it became like the big thing. Dude, I've, I've looked at, I've wanted to, and this is just laziness because it's very difficult to really focus on it.

Speaker 1 And it's very expensive. And I had more of a media buying team before, but I've wanted to be like a focused YouTube guy for probably like six, seven years.

Speaker 1 And I just never have because we had media buying groups and all that. But like five years ago, I was like, man, like, I need to focus on YouTube and LinkedIn.

Speaker 1 And now that we're doing a lot of that stuff, you know, we were able to sell some companies, we built some big newsletters, and we understand the models.

Speaker 1 Like algorithms are mathematical, like equations, and so are models. They're systematic, like behaviors.

Speaker 1 And if you start looking at things like that, instead of like you being so smart or you being so talented, you can kind of break things down into like, you know, every data piece makes decisions.

Speaker 1 and every time your ego gets involved in it, you make an error.

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Speaker 2 there's so much to unpack there so i'm gonna stick to the ego

Speaker 2 it's really like on some real that was some fire bro so i want to stick to the ego i have realized and you and i talk about this a lot i have realized most of my mistakes

Speaker 2 tend to lean into just me making ego driven decisions and my wife recently and yes i do talk to her

Speaker 2 She said, Justin, if you were just more patient, you actually wouldn't be making these decisions because you would have walked through the entire scenario at a patient pace versus, oh, I can, I know how to, so I'm going to.

Speaker 2 Ready, fire, aim.

Speaker 1 If you were patient about your goals, but the problem is most people are not patient about their goals.

Speaker 1 They're patient, they're impatient about showing someone else a result that reflects back into being accepted into a group.

Speaker 2 Ego.

Speaker 1 And that's ego. That's it.
Right. And that is the truth, right? Like, I stopped going to events.
And

Speaker 1 I've done it twice. Both times, I made less friends, but more money.

Speaker 2 Hmm. Right.
So, but when you say

Speaker 2 you went to an event, but you didn't go, like, what do you mean? You stopped going?

Speaker 1 I mean, I physically stopped attending and speaking at events. Okay.
Like, the first time I stopped going to events because I wasn't speaking.

Speaker 2 Right. Right.

Speaker 1 And I made less friends because they're fickle. guys, just so you know.

Speaker 1 And I made more money. And then when I started getting recognized again, then I started speaking.
Then I started going to a lot of events. And that was good for a while.

Speaker 1 And then I started making good money, but then less money, but I started getting more recognition.

Speaker 2 Yeah.

Speaker 1 And so, and dude, I've coached over 250 people with all the event masterminds and all that kind of stuff that we've had.

Speaker 1 And I remember multiple times I've talked to people that have lost a $10 million business that they were making $350,000 a year from. And it was a drop ship or it was this.
It wasn't a real company.

Speaker 1 And I'm like, hey, you know, you've got a great name. What if you charge this much? This, you, you can be doing 400,000, 450,

Speaker 1 working three days a week, doing consulting. And they're like, no, no, no, I got to do 10 million.

Speaker 2 Why?

Speaker 1 Oh, so what I've done, you haven't done anything. Yeah.
You, you made 10 million for other people. They don't remember you even made 10 million.
They probably questioned it. You made 350 or 300.

Speaker 1 Why don't you, you know, do something else? Because the attachment of being important in this industry is a cancer, a dopamine addiction. It's a drug, it's cancer, all at the same time.

Speaker 1 It kills your serotonin. So you have no longevity.

Speaker 2 Well, it goes back and not to get too deep in woo-woo, but it goes back to being worthy, right? And we all, that's, I'm not a psychologist or a psychiatrist.

Speaker 2 Like, I feel like that's the biggest downfall of human nature is wanting to feel worthy.

Speaker 1 Because we all come from,

Speaker 1 I barely know maybe one person that's like, yeah, dude, life's worked out for me. You know, like, been easy.

Speaker 2 Yeah. She's always.

Speaker 1 This is, this is my girlfriend, you know, like, and she's a model.

Speaker 1 And like, besides like the guy from snapchat that like it's all been well uh for for that guy everyone else is like hey I'm I was poor yeah, then I like got married or did something else.

Speaker 1 I was poor still now. I made 10 grand and then

Speaker 1 I'm skipping to 100, but like I went 13, 20, whatever.

Speaker 1 And then you get to the hundred and then you're like a million because you go to these groups and it changes and it changes your, you had an idea. You wanted freedom, right? You wanted to be free.

Speaker 1 You wanted like, man, if if i could just remember the days when you're like if i could just make 15 if i could just make 20 but then you make 50 and you're like oh i didn't know 50 wasn't mine 50 is 15 right now 100 is 26.

Speaker 1 like now you're like oh and i got to i got to because you're now you're chasing you're you're making what you wanted and you have that time and autonomy and things and your wife or your girlfriend or yourself even you didn't change your your goals and their your perception because someone else went to barbados or someone else.

Speaker 1 And you're like, me too. Someone else got a yacht on a Thursday.
And you're like, now you're chasing

Speaker 1 a person.

Speaker 1 You're not chasing your dreams and your goals because you lost them. Most people lose their goals.
They lose their vision. I've asked a lot of people like, what do you want?

Speaker 1 They're like, well, just to crush it. That's so nothing.
That's so generic. It's so ambiguous.
What do you want to be? Like, no one says happy.

Speaker 2 Yeah.

Speaker 1 And they all say like, I don't know, I just want to kill it.

Speaker 1 You become a dope addict, but your dope is like money that

Speaker 2 like this. Right.
To be able to walk around and say, I did, I did.

Speaker 1 It's not even ego because ego is like a sign of like trying to be somewhere. It's insecurity because it's a sign of like not knowing where to go.
Like you just want to follow.

Speaker 1 Like insecure people follow. Egotistical people are more alone.
You know what I mean? Because

Speaker 1 they both come from like fear of, like fear of not being accepted of or fear of like being neglected in different ways. Yeah.

Speaker 2 It's, it's an interesting journey that I think you're on, that I'm on. I think the people that have been around long enough know the economic cycles and the adaptations.

Speaker 1 And they, they really start to understand the words like

Speaker 1 money is freedom.

Speaker 2 It really is. I mean, and I think there's a lot of people that want the flex still.
I still think there's the people that the show me economy. And listen, it's fun.
And I live in the show me economy.

Speaker 2 I live in Miami. I mean, this is the show me economy.
It is. You know?

Speaker 2 But for some, they're really doing it and they really have the time freedom, right? I was on the phone with Dr. D the other day.
He has time freedom, right?

Speaker 1 Dr. D.

Speaker 2 Dr. Die.
Yeah.

Speaker 1 And he doesn't play this game, though.

Speaker 2 No. No.
You don't see him anywhere. Like, I'll see you.
He'll be with this podcast. Exactly.
Like, bro, he's like, he doesn't play this game.

Speaker 1 Nah. But you see him on the yacht if you're a homie or whatever.
If you follow him, you follow him. But he has two accounts.
If you have the homie account, it's a different account. That's right.

Speaker 1 Yeah, like it's, it's, he's not playing this game. He's playing his game.

Speaker 2 And it's, that's where I think I think people need to get more into. It's not about the game of,

Speaker 2 I'm using the word ego, and it's not that, but it's not about your work. Like everyone else.

Speaker 1 It's the game of self-acknowledgement. Like, right.
The same reason that people are ego, like egotistical and insecure.

Speaker 1 That same person will look himself in the mirror and go, this is not taking me anywhere. This is going to go away.
I don't know what I want. Like, they won't address themselves.

Speaker 1 So they'll, it's easier to follow and hate on and say the industry's hard and this and that and say i'm sucking i don't even know if i like this like i had to do that i had to say like i i had a lot of opportunities when i was like trying to end here and i was like man like these are bags uh and i was like but it'll i won't be this person well those are the same people that and it takes you a while to get here so i would tell you if if you're not where

Speaker 2 i are you know we're in our get we're out in that

Speaker 2 do whatever you need to do we're now late 20s so we've had to drop ship do all the things but don't don't think you're like him like you're not Well, and so I think you need to the thing that you just said that I think is brilliant that people need to rewind, watch again, is

Speaker 2 admittance of it's not that and what it's going to take to be that. They don't, they don't want to recognize it.
They want the press easy button to go, let me get it right now.

Speaker 2 I mean, to the extent of just like saying, okay, I want muscles, I'm going to do steroids, I'm not going to work out. Okay, fine.

Speaker 1 That's then there's a guy that's like, I want to do peptides and eat.

Speaker 2 But then I want longevity, right? So there's like, dude, you can't have them both, right? You can have, you can have fast and you have good and you can have cheap. You can't have all three, right?

Speaker 2 So, you got to choose. Yeah.
You can't have fast, good, and cheap.

Speaker 1 I really think that, and I don't want to go woo-woo, but I really think that a big part of

Speaker 1 being an entrepreneur in any sense of the way, because now I work with, you know, people that have software, people that have like home service businesses, totally different people that are like, just, they don't know this world exists.

Speaker 1 It's crazy.

Speaker 1 But they're going through the same thing. Being an entrepreneur is lonely, even if you got a girlfriend, even if you've got a wife.
Like you are alone in an island.

Speaker 1 Your employees don't care about you. They will leave you.
But even if you're like, oh, my, they're brothers, 90% of them will bounce on you if, like, you really have a situation, right?

Speaker 1 Like, your friends won't support you. And you'll find like it's a blessing when you do eat crap or, you know, if I can say shit shit, you can, yeah, you can pick it up.

Speaker 1 Because you'll find out who's who. And that also helps you find out who is you.
Yeah.

Speaker 1 You know, but I i had a video that got me like 300 000 something views uh a lot of people liked it a lot of people hated it but i was like listen most people are bitches they they they

Speaker 1 take like if i insulted you and it hurt your feelings yeah it's not because i insulted you it's because you know that i i can see that that's right and so i said i don't get insulted and it's not like conceited i look in the mirror and I say everything that you're thinking to myself.

Speaker 1 There's no doubt. So when you say some stuff to me, I'm like, I get it.

Speaker 1 Yeah, i am working on that like it can't hurt me you don't want to see it so when you see other people like know it know that secret that's when your feelings get hurt yeah you don't want to recognize what's in the mirror and that's where but that that extended and compounded leaves you alone it leaves you being someone else and it leaves you not really dialing in what you want by the way just to even take it to the next level maybe even someone has the business they really want maybe they are making two three four million dollars personally maybe they are actually, yeah, but then go look at the other sides of their life, right?

Speaker 2 Go look at what, like, what is their mindset? What does their body look like? And then how good are they to the people, right? Like, how good of friends are they?

Speaker 2 How good are they to their wife or their husband? How good are they as a parent? How, like, that's how you want to audit somebody.

Speaker 2 And really what I'm trying to tell you, that's how you should audit yourself.

Speaker 2 You need to look at that mirror and say, am I performing at dad level, husband level, business owner and leader level, friend level, family member level?

Speaker 2 Like, that's the like thing, because we're talking about the people that want the financial stuff. Maybe there are people that watching this and listening, they're there.
Yeah.

Speaker 2 But are they really full circle, the person that really can have the, have it all?

Speaker 1 Yeah, dude, I, I just got in an argument with my wife because I feel like I'm a piece of shit, dad, sometimes. And she's like, they know you're working.
I'm like, yeah, but I'm working late.

Speaker 1 She's like, they're at cheer. They're, they're home at eight o'clock.
And I'm like, it's not, it doesn't fulfill the need that I think I need to to fulfill, you know, because I care a lot, right?

Speaker 1 And friendship, like I, I'm a, I'm like a best friend to like four or five people. I'm a great friend to a lot of other people.

Speaker 1 And because like I look at my friends or my family, I had a, I had a horrible upbringing and stuff like that.

Speaker 1 And so like for me, my family is my friends. And so like spending time with friends, being an amazing dad, being a good husband is like.

Speaker 1 It's not priority. I'm not going to lie to you.
Priority is making money because if I don't make money, I can't be those things. That's it.

Speaker 1 You know, so like, I can't stand when people are like, that's priority.

Speaker 2 Really, really, Steven?

Speaker 1 Why don't you do that and like fail at life and see if she wants to move to an apartment? If you can't get your kids into, you know,

Speaker 1 baseball camp, if you can't like buy them that one thing for Christmas, like that's going to hurt your feelings and they're going to resent you. Everything is business.

Speaker 1 Your, your wife is like, is listen, Michael, whatever you want. Listen, at the end of the day, your wife is the biggest business partner you have.

Speaker 1 And it's the best employees that you're ever going to have, too, because your wife can take your whole net worth, son, right? And so, and people don't treat it like that.

Speaker 1 They're like, oh, yeah, you know, like, we're good. What? Like, but you, but your business partner, you want to get deals like you, you work that way.

Speaker 1 Your kids are everything you really have, but you don't treat them like you treat your number one media buyer or something like that. Right.
And so that's, that's my first business.

Speaker 1 Everything else is my second and third, but like, it's still business because you have have to provide for all of this if you're an entrepreneur.

Speaker 2 Yeah, I think there's that manned side of it. And funny enough, I just watched, you know, that new Mufasa movie? The one I missed 21? Yeah.
That was a fire? Fire. Really? Yeah.
Okay. Amazing.

Speaker 2 But I say all that just to bring into like the lion aspect, right? About being, you got to provide for your tribe.

Speaker 2 I mean, there's like you cannot feel good about yourself if you're forced to be a bad person. And if you do, you're a bitch.
Like straight up. If you have a

Speaker 2 bedroom apartment with

Speaker 2 two kids and a wife, and you say you're happy and fulfilled, I just don't know if that planet exists.

Speaker 1 I don't know if just four other people at your house are happy and fulfilled. And for me, it's I'm trying to fulfill everyone's cup for

Speaker 1 I fill everyone's cup. My cup is full.
I can't fill my cup until I fill other people's cups.

Speaker 2 Give me a life hack real quick while we're talking. Like, what do you do to fill your cup, right?

Speaker 2 Like, I show a lot on Instagram about making sure I'm waking up in the early in a journal and i go to you like what is what do you do to fill your cup

Speaker 2 uh

Speaker 1 way tie

Speaker 1 okay really yeah but i also like just got in a car accident and stuff so like and i have a slightly torn bicep so besides that uh

Speaker 1 i i journal yeah it doesn't fill my cup but it fills my needs to to decompress and i call like two people i will say it it's scott often it's you that is it and it doesn't fill my cup but it releases the tension in the body that I need.

Speaker 1 You don't need to fill your cup. You need to release things.
You need to feel free and off.

Speaker 1 I feel good, right? Like, I go to the gym. I do the normal people things, right? Like I wake up early.
I go, I cold plunge. I sauna.
That doesn't fill my cup.

Speaker 1 Filling my cup is being heard and being seen. Sometimes I'm home and this is what I was talking to my wife about.
And this is just real talk, right? Like, this is how people feel.

Speaker 1 And, and I was like, I feel like I don't have a how sometimes because I'm stressed about work.

Speaker 1 I'm trying to do so much, so much stuff because all these companies and stuff, like it, it's, I'm the gut, I send the checks, you know what I mean? It sucks, but it's, it's part of life.

Speaker 1 I'm, I, I have that.

Speaker 2 That's my job. Right.

Speaker 1 Uh, and then I get home and they're cheerleading and they go home at eight o'clock or eight thirty. They're brushing their, they're eating, brushing their teeth.
They gotta go.

Speaker 1 And then my wife, she's exhausted and she should be. She works really hard.
Like she, she's an amazing woman, but she's exhausted. And then the lights go off.

Speaker 1 We're like that, that routine, I haven't decompressed. I'm like,

Speaker 1 I'm like mentally shaking. I'm like, yo, I got to like go, I got to do something, right? But I already worked out.
Like, I don't work out at night.

Speaker 1 And I'm like, man, I just got to like talk or like, I got to like let it go or keep the lights on and like watch something or whatever. And that's not fair.
So like you, you shut the lights off.

Speaker 1 You know, I told her, like, you know, I feel like, and we can't go on dates like all the time because our kids try to go on a date, like, go date night. Like, suck it, dude.

Speaker 1 Like, like eight o'clock at night, seven o'clock, nine o'clock. When do you have time? You're not going on date nights.
You can set them up.

Speaker 1 Like I just went with Shai and Alex and all these things, right? But every normal day, I haven't decompressed and it hurts me and it stresses me and it makes it worse.

Speaker 1 And so I need to call like my brothers and be like, bro, this is just what happened. Because also she doesn't get me like that.

Speaker 2 And that's okay.

Speaker 1 You know, I don't get her in certain aspects. You get me in certain ways more than a wife does.
And that

Speaker 1 doesn't make it weird. It makes it normal.

Speaker 2 But those are the connections I'm talking about is people don't put that's my decompression that's my you know what i do filling your cup up i mean yes and there there's no one size fits all by the way dude you might be like oh man i i make legos right and that's totally fine i do puzzles yeah god bless you yeah

Speaker 2 right i love puzzles really yeah oh i like i'm not saying i'm good or fast at them i just love them i just it's fun you know what i'll say i like i like writing poems there you go yes uh so but i want people to understand like in los's world and by the way very similar to mine i'm people person, if I don't have a Los in my world, if I don't have the people I can call, the connections part is very big.

Speaker 2 And that's why I say, like, you might be crushed if you don't have a million dollars or $3 million a year and

Speaker 2 I'm on top of the world, but you don't have that phone call that you can fucking cry to or just leave it all alone. Just be you.

Speaker 1 Just be you for a minute.

Speaker 2 There is no way, like

Speaker 2 the last episode I just did, we talked a lot about pod or masterminding. That is a version of that, right? That's a version of it.

Speaker 2 I will say that's i in my opinion and everyone has their own opinion that's the top of funnel version of that yeah because you have to develop you have to be intentional right i meant that is how we're best friends you know so you have to be intentional with that friendship yeah and if you let loose of that intention then it becomes just a

Speaker 2 i will also say friendships are working it's all work gotta care bro it's all hard i mean i just literally just talked about it's all fucking hard being closest friend is hard not because you're a bad person like i have to be intentional at the time and effort and energy i give loss yeah it's all hard but you get to pick and change it's effort it's all effort without effort you have nothing of substance agreed but we all want it not we all you and i don't because i used to want it

Speaker 1 but you want it overnight yeah i don't want to do the effort but i want the result like what the are we talking about here yeah i want to get better at creating more impact and less effort I want to create things that have leverage and that have like logical sequencing that like if I do this and I can do this here and there, that creates a lot less effort, but makes a lot of impact.

Speaker 1 And I've been working on that. And to be transparent, that takes a lot of time, three or four times more time than you think.

Speaker 1 Then it becomes more of an autonomous system. But that, that like lack of in the in the interim, investing and not making as much for focus purposes and such

Speaker 1 is very challenging to your mind and to your to your physical, spiritual, mental life, right? And thought process.

Speaker 1 And so you have to, and that kind of goes back to like, you got to know what you want.

Speaker 2 Bro, it is the first pillar of success, in my opinion. I think, you know, it's funny is I have these five pillars of success, laws of success.

Speaker 2 The first one I've always said, know what you want, who you need to be to get the thing you want. That's all number one.
There's actually a zero. There's zero through five.

Speaker 2 First, you have to be able to dream it. Dream of the thing you want.

Speaker 2 Dream it, right? Because it's all possible. Now, barring, like literally, think about what AI is doing and Elon putting like all of it's possible, right?

Speaker 2 So dream of the thing you want, then come back to Earth and say, okay, out of that dream, what do I really genuinely want in lifetime? Because if you don't have that, you're not connected to anything.

Speaker 2 You will walk around. You might make a lot of money.
That could still be true, but you're going to walk around aimless. It's not going to be fun.

Speaker 1 I just

Speaker 1 agree with you. And to circle back,

Speaker 1 I just realized as we were talking on this, like what fills my cup? It's studying.

Speaker 2 I've noticed it in the last 12 months with you, bro, you have become smarter.

Speaker 2 You're fucking sure. I'm not even joking with you as a friend.
Like literally, I get on the phone with you sometimes and go,

Speaker 1 did you just get out of a fucking PhD class?

Speaker 1 It makes me so happy to just like learn, but like not like, how to make money online, like deep thought, like psychological stuff, like, like, like private equity, like things that are, things that you think i have like this weird thing about me which is a blessing that uh so like one of the guys at the office

Speaker 1 uh made fun of me a year and a half ago he's like oh what love isn't gonna learn ai and blah blah blah like because you know he is always kind of face uh he's not you know like that's that's that's something he's just gonna let us do i'm the best person at the office because of it right like you say something like you shitting on me is my love language it is a blessing like i'm gonna go and so i i've just like found this like passion for like especially because like I kind of, you kind of lose learning when you kind of get into a top level of internet marketing or such.

Speaker 1 And now I, I'm nobody in these other circles, right? To a degree. Uh, and I does it that bothers me.
And so, like, I want to be something good and fast, but this isn't good and fast.

Speaker 1 You have to be meticulous. And so, learning has become like, dude,

Speaker 1 I love it. So, that, that definitely, that fills my cup more than even Wu Tai.

Speaker 2 I've recognized it in a big way in the last 12 months talking to you. And Jesus said, like I've genuinely recognized it.
What do we even talk about? That's a really good compliment. Yeah.

Speaker 2 I got you, Doc.

Speaker 2 I hate to say it, but it goes back to the first principle, like your mind. Like, what are you doing with your mind? What are you doing as an entrepreneur watching this or listening?

Speaker 2 What are you genuinely doing with your mind? Because if you're not like Los, like, I don't know if I love learning in the same way you are.

Speaker 1 It's also a seasonal thing, you know, maybe at one point.

Speaker 2 But I love learning in a different sense. Yeah.

Speaker 2 Because now you're a merger and acquisitions and you're buying a company and you're going into private equity, like it's a vastly different space than I'm in, right? So I don't need to know.

Speaker 1 But I'm also learning like a frequency and like

Speaker 1 dorky, like things that I like on spirituality. And I'm just, I'm finding time to like fill what I enjoy that people would normally make fun of me for, right? Like, and

Speaker 1 now I don't care. Like, I just learn different things, right? Like, I'm, I'm into all of these things.

Speaker 1 Like, I'm, I'm also learning, like, how to work out, like, twice a week and have, like, the same results as like six times a week. Yeah.

Speaker 2 And like, all these, just it's all out there like yeah i mean it's whatever you want but what do you like dude look at what you're paying attention to that's what people need to understand what you're like this is about what loss is learning it's knowledge your time is spent growing adapting

Speaker 2 leverage

Speaker 2 right like yeah most people out there listening and watching this aren't happy they're not where they want to be they don't have the money they want they don't have the wife and husband they want they don't have the body they want but they're not spending their time learning how to get the body they want they're not learning how to develop more connections they're not they're just like saying, oh, that's just my life.

Speaker 1 So I've recognized two patterns

Speaker 1 through like Orders of Consequence, through like the Ray Dalio book, right? Of principles that

Speaker 1 are patterns with me that create a bad time

Speaker 1 in a new version, right? And so for people here listening, maybe this can help you. But the first time ever was when I lost my first business.

Speaker 1 I had a home automation business and I had just got married. 2008 hit.

Speaker 1 Long story short, all the builders that I was working with went bankrupt.

Speaker 1 i didn't even know how that worked and i lost uh over a million bucks and and i didn't have anything it's the only time i ever i asked for i asked my mother-in-law for a loan and i was like i'll never ever ask you again yeah and i had never have respectfully uh and

Speaker 1 it was back to the wall like i'm not this person and it the journey hurt i didn't win my wife's like you know spent like fifty thousand dollars seventy five on us like living i brought nothing to the table i actually asked her to divorce me because I was like, you can have a life.

Speaker 1 I can sleep in couches. She's like, you're an idiot, dude.
Like, I got it. So she's a savage.

Speaker 2 Shout out to Laura. Come on, Laura.

Speaker 1 But the second time is when I lost more stuff because I just had a business relationship that I couldn't get out of.

Speaker 2 And I lost a lot more.

Speaker 1 And I had a lot more

Speaker 1 teams, this, yeah, children and such. And so that second time,

Speaker 1 it was like misery. Both times were misery, not thinking I could do it, thinking I didn't even belong here.
But deep down, being like, Yeah, but you're him, though, right?

Speaker 1 Like, like, let's also go over here. But this pulled me heavy, pulled me heavy.
And so, those times when you're criticizing, when you're like, man, you don't get it.

Speaker 1 Cause I, dude, at some point, I churched Chipotle with some of the team members in like the office.

Speaker 1 Like, we were eating legit, well, shit, chipotle, but like, kind of shit, like, you know, uh, and uh, I'm just being really, and my parents killed themselves in the same couple of years.

Speaker 2 So, like, listen, I like really ran through some stuff. Uh,

Speaker 1 and so I was more down than I could pull myself up. My positivity was like, you're him.
You got it. You got it.
And then the reality of like Tuesdays or Wednesdays was like, no, you're not.

Speaker 1 Like, like, go get a job. You are a loser.
Lose your friends. They're already brought, like, they don't have your back.
Figure something else out. That's pathetic.

Speaker 1 And like, go get a $40,000 a year job and like. like move into an apartment.
Your wife will leave you. Like I've had all these thoughts, right? Every day it's like fighting those things.

Speaker 1 So I understand people fight demons, but like you have to be the fucking dragon slayer, you know? And if you're thinking like, man, you don't get it. Everyone gets it, man.

Speaker 1 What you don't get is like, you're doing nothing about it.

Speaker 2 That is a tone that we should leave it on because that is what people need to hear. You, not Lois, you are doing nothing about it.

Speaker 2 That's our reality. And it won't be easy.

Speaker 1 But it'll be worth it. And that was a movie.

Speaker 2 If this helped

Speaker 2 one or two of you, share it it with two more people. If Lois is awesome, make sure you're following Lois.
But share this episode with two more people, bro. I appreciate you.

Speaker 1 Yeah, if I can help anybody, I will charge you nothing. Just DM me at Lois Hustle.

Speaker 2 Absolutely.

Speaker 2 At on Insta.

Speaker 2 Yeah. Love you, bro.
Love you too, bro. Love that hat.
It's a great hat. Thanks for the gift.
Love you.

Speaker 1 Say yes.