Entrepreneurs Need These 5 Keys To Reignite Their Marriage and Passion | Keith Yackey | EP 39

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So money is the byproduct of value.

We all know that.

Yeah.

If you provide value, you get rich. Like that, there's not even, it's not even like, I wonder if I'm going to get rich.

You go out in the world, you provide enough value.

You watch what happens, motherfucker.

You're going to get rich.

And sex is the byproduct of being a great fucking husband it's the fruit most guys are like i don't like the fruit of my tree i need to figure out the fruit i need a sex position i need a toy i need to this no dum-dum the only reason the fruit's bad is because the root's bad so let's go look at the fucking root of your problem which is ding ding ding you what is up entrepreneur dna family welcome back to an incredible episode this episode is very special to me and it should be for you if you're an entrepreneur if you're a man if you care about your wellness and good being good friend of mine and the man who has mastered the married game is here ke Yackey what is up brother hey man it's great to be here and I'm excited to be able to chat about what we're going to chat about hey here's what I'm going to do I'm going to start this I've never started something off like this this is the first time I've ever said this Keith how are you going to change the listeners and the watchers lives today? Right now, high level entrepreneurs, go doers, make shit happen, people. Keith, go.
Because how are you going to change your life today right now? All right. Listen up.
Here's how, if you're listening to this, this is how your life is going to change. If you are an entrepreneur and you're killing it or you're on the come up to killing it and you've noticed that your wife is no longer initiating sex with you like she did in the beginning or she's no longer enthusiastically participating in the sexual act with you meaning she's like looking at her clock and telling you to hurry up or if you've noticed that she's more into the spreadsheets than she is the bedsheets, how I'm going to change your life is I'm going to show you in this next hour exactly how to get your wife to want and desire you again.
So if the sex has been low or it has been slowed, no problem, bro. We're about ready to go on this show, and I'm about ready to throw down the truth.
That's how we're going to change their life. Let's go, Justin Colby.
Let's go then, dog. Let's go.
I like this already. Coming in hot.
So we are talking about the subject that is terrifying to most people to talk about. I don't care.
You don't care. You are a master at this.
You have not just myself, but so many high profile, keep their names out. People who are your clients, people that you work with, entrepreneurs making tens and tens of millions of dollars have created their life aesthetically.
But this is a real challenge that you are the go-to guy when it comes to making sure your other half, the woman that is your prize, is fulfilled and wants you back,

bro. So let's start with this one question.
What is the most common mistake male entrepreneurs are making right now in regards to this relationship with their wife? Here's the biggest mistake they're making. They're thinking, I protect, I provide, I produce, where's my pussy and yet

what they don't understand is yes, you protect, you provide, you produce. Thank you.
That's a prerequisite to being a man. But that does not mean that you are a good lover, meaning that your wife feels seen and heard and safe and secure.
And if you're not connecting with your wife emotionally, she's going to feel neglected the same way that you feel when you go to connect sexually and she says no and you feel rejected. So what a man forgets, and his biggest problem is that he thinks because he protects, he provides, and he produces, his wife is supposed to be like, oh my God, you're so amazing.
I cannot wait to give you a blowjob. And that couldn't be anything further than the truth.
I love that we're just keeping it real raw. So in that, in that, what is his first steps to take to change that, to flop that over so that he can actually help her feel secure, listened to, provided for, understood? What are the things, you know, the obvious answer I would say is you just tell the guy, well, why don't you actually take her on a date and listen to her? That seems obvious.
Maybe it's the obvious answer that we all don't want to acknowledge, but what is the answer? Like's the first thing that that man can go do? He's got to shift his mindset. And this is the mindset he has to shift.
He has to think and realize, if my wife is no longer enthusiastically pleasing me and excited to hang out with me, and life is not fun and energetic and lighthearted like it used to be, he has to realize step number one, I'm the problem. I'm the problem.
Me. Which also births the hope of if you're the problem, you're also the solution.
So if a guy is sitting here and he's like, dude, I'm making millions of dollars. I've got money in the bank.

I'm crushing it at work. But then I come home and I'm feeling like there's disconnect.
I feel like she's always critical. She doesn't praise me.
She doesn't tell me she loves me enough. She doesn't seem to be enthused about me or connecting with me in any way, shape or form.
And if she does connect with me, it feels like it's just a chore sex. It's a duty sex.
She's like, I know I'm supposed to give it up to him that the guy has to realize, Oh, I have mishandled this relationship. I'm 95% what I've experienced with helping 350 guys who've come through my program and talk to thousands more who haven't, but I've listened to our podcast and read our stuff and all the good things.
Guys are 95% the problem in their but if a man adopts i'm 100 the problem meaning i haven't created an environment for her to have fun anymore i don't take her on dates and if i do hang out with her it's kind of like hurry up what do you got going on other things are more important and they start no longer those women feel all like like a priority they don't have to be she doesn't have to be number one just at least be number one or two or at least number two or three and the guy's like but don't you see this amazing life I've given you shouldn't you be happy to be with me and she's like I'm not with you you want me to be with all this shit and all this stuff but I wanted your heart i wanted you to sit down and give me attention so oh an attention for a woman to get her man's true full attention feels the same way to her soul when we get their vagina it's the exact same yeah and i think it's such an obvious you know it's high drivers you're a high're a high driver, right? So, well, let me spin this back to you, brother. How did you learn this, right? This isn't something where you went to school to study relationships and the anatomy and psychology.
Like, dude, where did you fucking learn this wisdom? Because, I mean, you've already lit this podcast on fire. People could leave right now, don't leave right now, but they could go right now and realize, oh shit oh shit i'm fucking this up and it's me right um by the way to make sure you don't leave right now keith is going to give you guys something special if you want to connect with keith go to marriedgame.com marriedgame.com um keith has something special for you so that being said okay how did you how did you figure this? Real simple.
I got married early to a woman that I wasn't that attracted to for religious reasons. Then when I became 28, I realized what the hell am I doing? This is not what I want to do with my life.
I got a divorce. And when I became single, there was an extremely attractive woman at the bar as a bartender that I thought liked me my friends told me she liked me and the first words in my mouth well it seems like we like each other we should go have sex and she was like you clearly don't understand how this game works what game are you how it worked I thought you were gonna say like, geez.
No, dude. But, and I felt so stupid and so ridiculous that I was like, that's never going to happen to me again.
So I went and read every book, hired coaches, went deep into the thing of how can I have sex with the women that I've been jerking off to as a kid, like Playboy and Penthouse and the nudie movies. I want to have sex with the hot ones.
So I went through the painstaking trouble of learning how to do this over a particular amount of time. And I had sex with hundreds of the most beautiful women on planet Earth.
I learned the game. Then I found my one.
Her name was Jessie Joy. And we were it.
We're in forever till death do us part. Let's fucking go.
And five years into that, she goes, you run your business. You come home and talk about your business.
We are moving into our dream house. And she goes, and you fall asleep on the couch, you piece of shit.
Me and your two-year-old daughter that you've had with me would be better off without you in our life and they packed up the U-Haul and fucking skeedaddled out of town and went to California and I realized right then and there I'm the problem which means I'm the solution which means I who was married at 185 pounds of tiger meat wrapped in barbed wire, I have let myself go and became 200 pounds, 250 pounds of fucking polar bear flesh. I was running my business that had come on pretty much autopilot, making multiple seven figures, doing just fucking fine, and I had lost my drive and ambition to continue to grow.
So she's seeing this guy who was ambition to take over the world, take over a very small portion of the thing. That's good.
I was a horrible fucking parent. So she goes, dude, I don't even want to have a second kid with you.
I was no longer taking her dancing, no longer taking on the dates, no longer having fun. And I lost my power, meaning I didn't say and do what I said I was going to do when I said I'm going to do it without fault so she couldn't trust anything and when the trust goes down the lust goes down and she's like motherfucker you're not anything like you were when I married you you are a bait and motherfucking switch and I was that's how I learned because at that point I realized okay I've had sex with all the most beautiful women on planet earth so i know what all those flavors taste like i found the greatest woman on planet earth who was just you've met her jesse's fucking awesome she's so funny she's so her band she's like a ball of light in not even a dark room is specifically just like you just go around her energy is just warm awesome high energy bright light like she's amazing and that's what i realized i just pushed the most amazing woman in my world and that world away yeah and that's what i'm like i hired three coaches and i realized shit if i'm gonna get her back i gotta move on and if i'm gonna move move on I got to move on so I moved on and then learned the strategy of how to get her back and within five to six months she came back to me because she saw that I was this new improved version and my number one thing that I live by and it's the number one rule of married gang is become the most attractive version of you for you I didn't do this And that's what happens is a lot of guys, if they're not getting sex, and their wife gets mad and go, I don't feel connected.
And I just, man, why can't you be like you used to be? And the guy goes, I'm so sorry. So he starts doing the dishes, doing the laundry.
He starts trying to get his game up. And she watches this pathetic soul do all of this just to try and get something from her.

And women go, oh, there he is with this taker energy again, and he's not doing this because this is his standard.

He's doing this because he's trying to get something from it, and we fucking hate human beings that are trying to get stuff from us.

We all hate takers, and most men in their relationship are fucking takers. But they would never run a business that way.
No business becomes radically valuable by taker, taker, taker energy. It's all about giver energy.
It's all about providing value. And yet every woman wants to look across the street uh across the room and go that's my

fucking guy and most of them are like yeah that's my fucking guy that's the facts and that's how i learned it because then when i became this guy i became back fucking ripped fucking beautiful and amazing but with a positive how can i serve you jesse not because i'm your slave but because I give a shit about you. I care about you.
And then I developed this five dial system that makes it so fucking easy a third grader could do it. And I know because a lot of my best friends are just the biggest knuckleheads as I was, and they're fucking all of it up.
And like, I don't understand why my wife doesn't want to suck my dick anymore. I go, probably because she haven't had a real conversation within the last 18 months that every time she sat down next to you and tried to touch your shoulder, like, should we head upstairs? And she's like, I'm not married to a seventh grader, you fucking idiot.
Can you not have a real conversation with me? And every guy listening to this is laughing like you, because they're all saying the same thing that you might be saying your head and like that's fucking me it is literally like i mean it's like we're born this way keith right like this is and this is the part that i think when you talk to entrepreneurs you got to learn the lessons right in in you know guys are built different than women right that's irrefutable um but it's something that we can learn to adapt. And that's what you do such a brilliant job at with your clients.
And, you know, these, you know, type A high drivers, entrepreneurs that totally lose touch with what we're talking about, what you're talking about. They lose complete connection to that.
And what I think you said to me that was so valuable, you said a lot that was valuable, by the way, but... I'm sure you can relate to being in a bad relationship and feeling like there's something better out there.
No, I'm not talking about your dating life. I'm talking about your home internet.
Right now, with US Cellular, you can get fast home internet for just $39.99 a month when bundled with a wireless plan. And it comes with a three-year price lock guarantee, so you don't have to worry about it changing on you after the honeymoon phase.
So break up with your old expensive cable internet and get U.S. Cellular.
Make the switch today. Terms apply.
Visit uscellular.com for details. Did you know that parents rank financial literacy as the number one most difficult life skill to teach? Meet Greenlight, the debit card and money app

for families. With Greenlight, you can set up chores, automate allowance, and keep an eye on your kids spending with real-time notifications.
Kids learn to earn, save, and spend wisely. And parents can rest easy knowing their kids are learning about money with guardrails in place.
Sign up for Greenlight today at greenlight.com slash podcast. This is the, like, there's no successful business that takes, take, take, take, take, take, take, name one that just takes, they always provide the value first.
Then you can go name every fucking company, right? Tesla and Apple, and they provide the value Walmart, right? They're providing low cost goods to people that need the low-cost. Like value first and then they get in return.
And that to me just clicks something in my entrepreneurial brain, right? That we're wired like these, again, like a monkey or whatever. Like we just, we're cavemen.
And I think a lot of people need to rewind the last five minutes. That's what I would tell everyone right now.
Because what he was pure gold and especially for me brother i mean go ahead let me say this you bald-headed beloved and i'm getting a little thin in the back so i might be joining you here come on with it dog yeah bro we're beautiful you're fucking beautiful hey here's here's let me give you another analogy that will just anchor that one home so money is the byproduct to value. We all know that.
If you provide value, you get rich. It's not even like, I wonder if I'm going to get rich.
You go out in the world, you provide enough value, you watch what happens, motherfucker, you're going to get rich. And sex is the byproduct of being a great fucking husband.
It's the fruit. Most guys are like, I don't like the fruit of my tree.
I need to figure out the fruit. I need a sex position.
I need a toy. I need this.
No, dum-dum. The only reason the fruit's bad is because the root's bad.
So let's go look at the fucking root of your problem, which is, ding, ding, ding, you. And if you just, let me just explain these five dials unless you want to jump back did you like the analogy because it's pretty fucking solid fruit baby i by the way first of all we didn't know that you were a lyricist either i didn't know you had the capabilities you have right now but it is impressive my friend so let's not bring these five these five this is why i tell people i am the voice you trust when it comes to lust and i am who you hire when she lacks desire let's fucking go all right so five dials real simple every guy if he's finding himself she goes dude my wife has an initiate oh here by the way if she used to be into you, you're her type.
So you don't have to wonder if I can get her to love back me. Here's what most guys do.
She meets you in the white. So she's now seeing what she perceives is your best version of you because you weren't doing it for her because you just met her, right? And she goes, okay, he's he's this, this, this, and this.
What happens is you either stop doing attractive things or you start doing unattractive things, or in my case, and like most guys, we do both. We stop doing attractive and start doing the unattractive.
That chemical starts to drain out of her. The chemical I'm talking about is the butterfly when she's texting that I can't wait.
I can't wait. I can't believe I'm going on date with this guy, and she's talking to her mom and her sister.
She's getting all, let me try a new outfit. All that shit bleeds out of her.
That's a mechanism that happens. It's natural.
That same mechanism, when you start to do attractive things again, and you stop doing the unattractive things, it starts to go back up and she goes, what the fuck is happening to me? I'm feeling all these feelings again for you. And that's when she starts to test because people test what they want to trust.
She's like, is he doing this? Like what, what happened? Is he just doing this to get something? Is this who he really is? Is this his new standard? And if you can pass those tests, which almost no guy knows how to, but we've got the code because that's what we do, you gain her trust. And then when the trust goes up, the lust goes up.
Now she starts to go, dude, yeah, I think actually sucking your dick in the back of the escalate sounds like a really good idea.

Let me suggest it to you, my good sir.

And you're like, damn straight.

Let's go.

Or she starts tapping you under the table while you're eating sushi with our good friend Taylor.

With Taylor and his wife and two other people and Jesse taps me on the line.

She goes, dude, I need to fuck in the back of the fuck.

I need to fuck in the back of the escalate when we're done with this table. You are so hot right now.
I'm like, you were gonna just, but I need to finish my steak here at good lucks, my lady. That's right.
So these five dials will show you where you're fucking up. And this is exactly where I fucked up.
But you get these five dials and you become what we call a provocateur, a man who provokes his wife to lust after her.

It's not something that you just trick her into.

She's just like, I can't help it.

I'm married to the man.

So that being said, I like it.

The first, anything you want to say that before we dive into the dials?

No, I think, you know, I think this is what everyone, every man would love, right?

Is the provocateur where they are lusting after us, right? I think, the funny part about it and i even think about my own relationship um there's that like again that season where you can do no wrong and they want you all the time and it's all day every day full tilt five times a day right and then whether you're doing things that aren't attractive to her or you are no longer being attractive, that's the breaking. And then we get sensitive.
The funny part about this is we as entrepreneurs and men, you don't want me anymore. Why don't you ever try to make a move on me? Why don't you ever let me know? Why don't you ever come after me? Why do I and we're the man saying this to them, and this is not just me saying it to you this is you're shaking your head because this is what your clients do i know it right and so i did it you did it right i mean everyone does it right and then you have to come down and realize okay i'm the problem so let's go through these five entrepreneurs we love frameworks we love okay what do i gotta fit these five things if you nail these things things she'll be attracted again and that's what I actually that's what that was the big realization for me was attraction means somebody's leaning in repelling means they're pushing away doesn't necessarily mean you don't have to have abs and biceps and everything it's more about an energy does he care about me does he care about my Does he care to hear me? Does he want to hear that story again about how I went and partied with such and such celebrity again? He probably doesn't, but he's going to pretend like he does because he knows it's important to me.
The same way I'll sit and watch a fucking stupid football game and be like, did your team win? Oh yeah, they won a non-important league for a non-important thing that's never going to make me any money that I'm super excited about to sit here for hours and hours and hours and talk to my buddies about. And you're going to sit here right next to me and ask me if it's working? Yeah, it's working.
And she's like, yay, what a fucking retard. He watches NFL's eight hours on a Sunday and doesn't do shit with his family.
But I'm still here cheering him off. Okay.
Now that the context is set. Yeah.
Are we being honest enough on this call? Yeah. Are we calling it out? Are we saying how it should be said? Jeez.
I love it though, because this is the brutal truth. This is why you have what you have is because this has to be said or there's always this screen up or a mask on about the reality of like why divorce rate is so high why are you know couples splitting up why are men always complaining why are men cheating a lot of it is what we're talking about right here so i mean the brutal truth not everyone has to love this i already know a lot of females are going to be like i can't listen to this anymore he said the vagina worked okay but the truth is truth one way or another, right? And then the other thing I would tell you is women always want the high driver, high pusher, moneymaker, you know, the, you know, in our world, speaking on stage, notoriety, influencer, you know, ego.
But then the downside of that, which is what we're talking about. Then we get caught up on our own bullshit and we don't perform for them anymore we're performing for an audience that we don't fucking care about and they lose the connectivity right and so you know definitely just definitely nailing it right is what you're doing and then again i hope all the listeners go to marygame.com because this is the real shit right i have a lot you and i have a lot of mutual friends a lot and this is a reality you know when we sit in these rooms together brother this is you know this to be true this is commonplace i mean the vast majority listen to this statistic 87 percent of men are not happy not even happy in their marriage.
87. That's 9 out of fucking 10.
So 13% of men are happy. And 2% are still in a relationship where both people are obsessed with each other.
That's wild. Bro, it's so fucking wild.
I mean, it's sad mean it's sad right yeah it's sad it's why there's so much divorce and and here the here's the craziest thing people get divorced and they become the most attractive version themselves and it's like dude could you could you just try that six months earlier and see what happens here's the five dials guys can check themselves on and score themselves on very, very quickly. The first dial is the parent dial.
How good of a parent are you really? Why? Because a woman is baking this thing for nine months, birthing it into the world, and all she cares about is this baby going to survive and thrive. And most men are like, yeah, yeah, that's your job.
I get it, except there's two parents and my little daughter doesn't have two moms. She has a mom and a dad and she needs that masculinity to learn and grow and to be able to be nurtured the way she needs.
Little boys need that masculinity, their dad wrestling with them, being an active participant and investing in the stewardship of this child. And so when she looks at you not being a good dad, she just goes, she can't help but resent.
Now, my wife said, I don't even want to have another kid with you. You're such a bad dad.
That's why she left. And I forgot Mother's Day.
How fucking big of a dodo bird do you have to be to forget Mother's Day? Well, that was me. And that was one of the 17 million reasons she left.
So I would ask guys on a parenting dial scale of one to 10, where do you think you're at? Like how good of a parent do you think, or how good of a parent do you think she would relate? Most guys are going to score pretty good on this one. Cause we do care about our lineage and our legacy and, and little league and all the fun shit.
Right. So most guys, I was horrible at that one.
And I had three other kids before her. So she thought, Oh, this guy's going to be great.
He's going to be a great dad. Nope.
Fucking ain't a switch, baby. I am a fucking horrible dad now once i got jesse back dude i'm an excellent dad i spend so much time with my daughter we go i can when my when my wife's brother uh passed away a couple years ago i had jovie for eight days straight jesse didn't have to worry about her at all we were fine we're fucking great i would I'm a great dad now, but that is where she's going to judge you.
That's dial number one. Dial number two is the partner dial.
This one's fucking huge. I call it the best friend dial.
And that's what she felt like when she first started dating you, that you guys would sit and talk for hours. If you guys weren't to be there, you'd be on the phone for hours.
If not, you'd be in the car listening to your favorite songs. The windows would get steamed up.
You'd have to turn on, roll down the windows, get the steam out. It all looked like it was just nothing but naughtiness was happening there.
And you were rocking out to three doors down and telling stories about high school and all the other shit, right? That was the reality. And then now she tries to call you at work.
You're like, I'm really busy. I'm doing the Lord's work over here.
I've got this deal, this deal. Maybe I'll see you when I get home.
And she goes, what the fuck happened to my best friend? Yeah. And so I say, guys have blue balls.
Well, ladies have blue tongues. They want to ejaculate their words all over your face the same you want to just nut all over her titties.
Okay? That's what really wants to happen. But she comes home and you barely even talk to her.
And if you do talk to her, she feels like, oh, he's just kind of listening so that I'll have sex with him later. This is where I go with all my clients, all my one-on-one clients.
I go, we need need to start here do you emotionally connect with your wife in any way shape or form and here's what's really the problem especially for us entrepreneurs if we like something they know we put a lot of prepper me and my buddy garrett we went to costa rica to surf and i lined out everything i got us jerseys i knew where we were going to surf i knew this this. And she saw all this organization.
She goes, I knew you added in you, you fucking cocksucker. And I was like, oh shit.
And so she goes, but you won't do that for me, which means I realize I'm not a priority in your life. And these women feel so fucking neglected and so alone and so unemotionally connected that they're like, fuck you.
You want a blow job? Yeah. How about this? Why don't you ask me about what's going on in my day and actually fucking care? Yeah.
You did in the beginning. No woman on planet earth would go out on a second date with a dude if she didn't feel connected to the guy.
Yep. And definitely not say, I do, I'll be married to you forever.

If she didn't think,

this is my guy.

And yet most dudes,

especially entrepreneurs,

we are so about our thing

that we're just,

dude, some guys are at home

all over their fucking,

and they're like,

what, what'd you say?

It's like, okay.

You clearly are fucking checked out

and yet you want her to be enthusiastic

about being naked with you? What are you, fucking crazy? That's down the road. It's so funny you say that, because I remember dating Stephanie.
We were long distance, Miami to Scottsdale. I would FaceTime her every day.
Every day, I would jump on my phone and FaceTime her, because I wanted her to realize and know that I'm not a typical douchebag and I'm going to do more than what you're used to doing. And I'm serious, not just trying to get laid.
Like this is not normal, you know, fuck boy stuff. Fuck boys don't care.
They text, Hey, you want to like the line you said, Oh, we're obviously attracted to each other. You want to just go home and have sex? Like that's what they do.
But it is very interesting to even think about when was the last time I genuinely face time her and it wasn't her and my daughter or her and my son. And I'm sitting here thinking as you're talking like, when was the last time I just FaceTimed her to FaceTime her? I'm sure you can relate to being in a bad relationship and feeling like there's something better out there.

No, I'm not talking about your dating life.

I'm talking about your home internet.

Right now, with U.S. Cellular,

you can get fast home internet for just $39.99 a month

when bundled with a wireless plan.

And it comes with a three-year price lock guarantee,

so you don't have to worry about it changing on you

after the honeymoon phase.

So break up with your old, expensive cable internet

and get U.S. Cellular.
Make the switch today. Terms apply.
Visit uscellular.com for details. Did you know that parents rank financial literacy as the number one most difficult life skill to teach? Meet Greenlight, the debit card and money app for families.
With Greenlight, you can set up chores, automate allowance, and keep an eye on your kids spending with real-time notifications. Kids learn to earn, save, and spend wisely, and parents can rest easy knowing their kids are learning about money with guardrails in place.
Sign up for Greenlight today at greenlight.com slash podcast. I probably couldn't tell you.
Now, we're a little bit in a season. There's always a kid on her, and so we're a little bit on that.
But that's an excuse. I still can do it.
She doesn't have to answer it, right? So interesting. Not only that, but when's the last time you sent her a joke? Or, hey, I saw this meme and thought of you.
Or, oh my God, this is so you. Like, you know, I just saw an Instagram reel today.
And the lady goes, hey, would you like to go get ice cream? And he goes, no, I don't want to go. She goes, oh, OK.
And he goes, but I'll go with you. And she's like, no, I don't really want.
And then it had the girlfriend interpreter. And it said, well, she doesn't want to go and have you watch her eat ice cream because that makes her feel like a fat cow.
She only wants to go if you want to go. And then if you decide, oh, well, I'll go now.
She goes, I don't want to go because now clearly you're just going for me and you're not going because it's gonna make you happy dude that's my wife so i said to them like i'm like ring a bell she goes oh my god that's so me which then when you do that your wife goes he knows me oh my man was thinking me at work and sending me this stupid fucking meme that's me and then they go oh that's what he would have done when he was dating me trying to give me and insert his disco stick all the fucking time you were fun you were you were light-hearted you were flirty you would send shit you would just check in through the day I was over my best friend's house who is a client of ours and loves my wife calls during fact calls her coach Jesse and I said we were working on working on a weekend. She was away.
And I said, Hey, let's just shoot a video for Jesse. I'm like, what's up, love? We're breaking down some frames.
Hey, here you go. And he goes, coach Jesse, I fucking love you.
You're the best. 47 second video sent a door and her cup was just overflowing.
Wow. They thought of me.
I love those two idiots, loving idiots. So this best friend dial is like, it is the thing you can fucking suck at all these other things, but if you're no longer her best friend and she knows it, then you're going to have some real fucking problems.
So I would have a guys rate yourself on a scale of one to 10. Does your wife really feel like you're her best friend? She can share anything with you.
You listen to her talk. You listen to her.
You engage. You're curious.
You're comedic. You care.
This is when most guys are really fucking up. No doubt.
So we got parenting. Best friend.
What's three? Partnering. Okay, the third one is the producer dial, which is what these guys are great at i've been great at producing for a long fucking time have i had ups and downs yeah i'm a business owner like everybody else but i've been producing at a high level for a decade or more before i even met her so i fucking 15 to years, I've been crushing it by any standards.
And she saw me take my foot off the gas. Guys do two things.
Number one, they do this. I'm doing this for you to work all.
I'm doing this for you, which I told Jesse. And she goes, except we don't see you.
So you can believe your own bullshit, but we don't see you. So can believe your own bullshit but we don't see you so that doesn't work for us and secondly she watched me pull my foot off the gas because i had a lot of automations in my business and she like saw me like lose this drive to continue to expand and build and grow me as a human so while i was bringing a bunch of dough, she's like,

we were moving into our dream house. Beautiful house,

man. We had the cool fucking cars.
We had

the dream house and all the shit. And she's

like, I just, I'm not

interested, man. Good luck.

But women don't want to be in a

cloth-seated Corolla in a

one-bedroom apartment forever. They want a man that's

going somewhere that has dreams

and passions and is actually taking action towards creating that. So what did you call this third dial? The producer dial.
So let me, let me, I mean, I'm just sitting here and we're friends and I know exactly what you're doing. I'm still sitting here thinking as if I just met you.
Does this include like the fitness side? Does this include, it's not money, but like I had a conversation last night, literally last night with my wife and I just had this flip, this, this switch flip again, right? Every so often, you know, I just go, I'm fucking going to go win bigger. Like, and I just look at my wife and I'm, yeah fucking win.
Now this can take some sacrifice because, you know, my world is speaking on stages and traveling and doing, but we need more. We need more vacations.
We need more time. We need more.
And she says, honey, I've never tried to slow you down. That was like, literally, she was like, you haven't heard me say no to, you and having to do these things like go fucking go win.
That's what we're talking about right now. She wants not to say I've taken my foot off the gas, but maybe I don't feel that way.
But whatever reason last night, what you were saying just rings a bell to my own world because I just got something in me last night. I said, God damn, I'm still all metrics by all my friends metric I got a message the other day I'm one of my friends I've known for 20 years bro I love watching you kill it you are fucking just crushing it I love it keep going blah blah right makes me feel good ego wise but on my metric I'm like, bro, I still have so far to go.

Anyways, I say that to say, I hear you. I hear what you're saying there.
And women, you know, you can't sacrifice too much. Like I can't be on 300 days a year and things of that nature, but like they appreciate the producer is what you're saying.
They want the man that's going to go create for them. It's built into their DNA dna yeah it's called hypergamy is the actual term of it meaning they're always seeking to want to be with the man with the most resources because that ensures protection and um resources for their offspring so it's built into them to want to be that so when they watch their man truly killing and remaining connected to them and they feel they want to feel like they're a part of the crew that's doing badass shit so that when they're each of the fruit with you they like we did this it's fucking awesome that's right it's awesome so yes they want to see a man making his move so i would say and and they don't want to see the guy that's like, I'm going to do this.
I'm going to do this. And he never fucking does anything.
That is like, that's just masturbating with her heart. She's like, stop doing that.
I want the real thing. Let's go.
All right. So scale of one to 10, ask the guys.
I'd ask yourself if you're watching, listen to this. Hey, how, how good of a producer am I? Like, am I, do I keep my word? i really about this life or am i at at work scrolling around on instagram and jerking off and and pretending to be like i when i work i want to work i want to produce i want to i want to create something that's awesome i believe we were created to create and that's where i'm most happy i want to create shit i love this this makes me happy so that's the third dial producer dial now the fourth, most guys on a scale of one to 10 on these first three dials are probably going to be midland, maybe a little better.
These are the three that most guys know of. And they're like, I should probably be these things.
These next two, we're going to have some guys eating some serious dicks right now because these next, every guy like just fucking falls right off the cliff. All right.
So now we're about to be excited. Okay.
All right. Let's rock.
What's number four? Fourth dial is the player dial. This is that dial.
I came in 185 pounds, tiger me wrapped in barbed wire. She's like, this is the man.
Dude, this guy's athletic. He's funny.
He takes me on dates. We traveled.
Jesse and I, I think, went to 37 different states. We've traveled all over, done all the cool things.
We ran the Rocky Steps. We went to Cheers Bar in Boston.
We've slept in a yacht in fucking Florida. We've all the things, you know what I mean? Thing after thing after all this shit.
And then next thing you know, he doesn't take me out dancing anymore he gained all this weight he's not even fun anymore we never go on dates dude it's like as if he he wears sweatpants all the time and if we do go on a date he's like backwards ball cap a pepsi fucking t-shirt that he got at target and and. And she goes, you dress like a bum even though you've got money.

It's just like you don't even care anymore.

And why wouldn't you care?

You used to care.

And what happens is guys stop putting in effort.

In this player dial, they stop putting in the effort of really, truly portraying themselves as the best version of them.

Planning a date. Getting excited.
Because here's the truth of the matter. When I came to realize this was the truth of the matter, if every guy here was just, they instantly became single right now, and the hot chick from high school slid into their DMs.
For me, it was Kristen Bennett, head cheerleader.leader god i wanted to fuck her so bad never got a time of day sat next to me in algebra class i cheated off her tests but never got to hang out with her right if kristen bennett shows up in my dms he's like hey life looks pretty good we should connect i'd be like fuck yeah let's go how would any guy show up to that date would they be wearing their dad's sport coat that's three sizes too big? Would they be having tassels on their fucking leather shoes or pleated khaki pants? Fuck no, they wouldn't. They would be feeling good.
They'd be doing their push-ups. They'd be smelling good.
They'd be putting effort into, okay, we're going to go here. Then we're going to go here.
Where are we going to? And why? Because they want to get laid. But they recognize with anybody new, you're going to have to put in some effort.
Why the fuck don't you put any effort in? Most guys go, when's the last time you're on a date? They're like, oh, dude, it's like six weeks ago. I'm like, what'd you do? Well, we went to Home Depot, pick up some parts for the house, and then we went to take the lay.
And I'm like, well, no shit, Casanova. No wonder you're not getting more ass in a toilet seat.

Dude, you're not putting any effort at all.

And yet you're expecting her to be like, when does the golden cock get home?

I cannot wait to find that thing.

It's like, it's not going to happen.

These guys have had their brains just ripped out of their thing. And dude, to quote the great American poet, Cindy Lauper, she said, girls just want to have fun.
Yeah. That's the truth of all truths.
Girls just want to have fun. And most guys are not fun anymore.
I love it. I love it.
Okay, number five. And, by the way, I feel like that would be the easiest.
And maybe because I actually feel like I do an okay job of this. There's always room for improvement, but I actually probably do a pretty good job, right? That she goes with me, we go dates, we do date night and whatever.
But I feel like that's probably the easiest thing to fix, right? Because it also kind of serves the ego, right? Like, all right, let me get all fucking dappered up. Let me look good.
Let me smell good. Let me go take my girl out.
Let her know, like dress to the nines. Like maybe I'm wrong, but I feel like that would be such an easy fix.
If I was in the dump on that, that's like a hang tight. Let me put on my best dread.
Let me, you know, let me go buy a new jacket, a new thing. Let me feel the swag again and then deliver that onto her.
Anyways, that one I feel we we as men can do better that's an easy fix but but this will be one of the lowest scores if they rate themselves on a scale of one yeah what you should be like fuck i'm i'm no longer fun and if you don't do the partner dial a date for her might be like yeah i actually i would i gotta go hang out alone with you now oh god that sounds fucking horrible so some guys when they come in i go hey you need to start dating your wife's like dude she won't go i go okay well here's what you got to do you need to go by yourself then and prove to her that you getting out and having fun is a real thing to you and then she'll eventually follow and mirror you these women are just the mirrors of us and this is what happens for guys they go my wife's a fucking c minus or a d or attitude sucks i go she's just marrying you so that means you're a c minus or d in her opinion because any woman if chris brown walked by any woman or it's fucking uh the guy off of Grey's Anatomy.

You just showed your agent on that one.

You couldn't have said like Drake.

You couldn't have said like some just really easy, you know,

you said Grey's Anatomy. I just can't.

Bro, they all love Patrick Dempsey.

They all love fucking the Aquaman.

They all love these Thor-type dudes.

So my question is, would she show up like that for him?

No.

Because of how she views him.

So you need to become the A-plus version of you

because you need your side of the street clean.

And then watch how she mirrors you.

And if she doesn't, that's a different story.

But until you can look in the mirror and go,

I'm an A-fucking-plus version of me, you, my friend, are in delusional-ville, and you're expecting somebody to give you something you're not worthy of truly. And most of your guys really drop the ball on the player dial.
They're wearing their sweatpants all over. They don't smell very good.
Their breath stinks. It's these are some basics you're right these should be simple guys stop flirting with their wife or all they do is just try and grab her tit when they walk by it's like okay so this is not again junior high so guys just don't understand actually how women work that if you can speak to their soul they will fucking gladly give you their hole i love that and like oh no too good all right number five brother number five to breed all full circle what is number five the power dial.
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Our dial is the overarching theme of this one is do what you say you're going to do when you say you're going to do it without fault. Let me give you an example.
We move into a new house and Jesse goes, hey, can you hang these pictures in this little corner? No problem. I'd love to.
A week later, she goes, remember the pictures? Ah, yes, yes, no problem. Two weeks after that, she's like, dude, I'm not trying to be a nag, but remember the pictures? Yeah, yeah, I got it.
I've just been real busy. Six weeks later, she's like, all right, motherfucker.
Like, dude, you've told me about this and it doesn't happen. Or hey, I want to get home from work at this time.
And you never do. There's always an excuse.
There's always a reason. And she's just like, I can't trust your word.
Again, when the trust goes down, the lust goes down. So she sees a man who's not in his power, but there's other factors of this.
Like we ask these questions. Did you do your personal development for her to notice or did you do it for you? And if she doesn't notice, do you get butt hurt? I don't have beautiful biceps and fucking amazing calves so that Jesse can be like, I do these because I want these I want these the other one is did you edit or audit your shine for fear of upsetting her meaning she wants your real opinion you're like well I don't want to upset her this is this is the third Thursday of the month I'm supposed to get late tonight and if I actually tell my real opinion and so she goes this guy's a flip-flopping motherfucker he's saying this but then saying this and and he's not really saying his real opinion the most attractive thing for a woman to see in a man is that he's comfortable in his skin and he doesn't change his opinion to try and get something out of people that's weakness and and and and fucking horrible That's what weak people do.

And then how about this?

Men get afraid to ask.

They're afraid to initiate for fear of rejection.

Or when they get rejected, they act like pouty little bitches.

Why don't you say yes?

And then we start stomping around, getting all passive aggressive.

But I got laid around here.

Maybe I'd hang more paintings.

It's like, what are you talking about, bro? This is,, bro? And then she goes, this is so unattractive. The other one is asking and seeking permission when you don't need to.
My buddy calls me up. He goes, hey, what are you doing this Saturday? I don't know.
Let me see if I've committed anything, but I'm not going to ask Jessie. Jessie, can I go hang out with my friends this Saturday? She's not, we call that the mom matrix.
And you, I don't know where, I don't know if it's like in Florida, but dude, out here, dude, moms do not want to have sex with their kids. Most guys treat their wives like their mom.
Like, can I go do this? Did you see what I did? Did I get a gold star and a cookie and nookie and a tap on my head? And this lady is like, what the fuck, man? I married a man, not a child. So anytime a woman goes like, I got two kids.
Well, I got my husband. I got three.
That's a problem. Or if someone comes up and asks your wife and goes, hey, do you think so-and-so is cheating on you? She goes, who would want to fuck him? These are problems.
And this is how she... So when it comes to the power dial, these are things that guys fuck up all the time they're like i'm trying to get to i'm trying to do this so she'll like me it's like and that's why she doesn't fucking like you and when you come to like why are we having more sex and she's just like because you are acting like this and you're asking this, become the fucking man that is worthy of all the sex a dude just dripping with fucking pussy.
And watch what happens. No doubt.
I think, you know, listen. If you're crazy like this, I go, bro, that's really strong.
He goes, why? So they go, what? I go, you're pussy repellent can you fucking not say something coming i think what the first thing i'll say is make sure you go to marriagegame.com get a hold of keith if you have any of these issues married married game marriedgame.com marriedgame.com get a hold because if listen i frankly i've been supposed to fucking hang a bookshelf for weeks and i haven't and i just i'm like oh maybe maybe that's why i don't know so listen i mean we're all victims of it at certain levels you have your pros you know your highs your lows but this is a guy that i would highly encourage all men all drivers all entrepreneurs that have lost track a little bit like it's not as simple as the cliche in my opinion what you do and it is the complexity of not just being cliche of like you always want to date your wife I get it I get the concept of it right you want to be the player game you want to have but there's levels there's five stages to what you need to perfect to make sure that this really still works and that's why married game is is incredible dude

and thank you for blessing this uh podcast everyone needs to hit up keith on social media

go to marriedgame.com where else do they need to go bro that just go there and that's that's

everything that you would need and dude you hung out with jesse and i so you know this isn't me

just sending a buck a bunch of bullshit down the internet tube hoping somebody fucking buys a

This is the first time I was you guys genuinely really fucking dig each other go yeah you should have seen this eight years ago she's left my ass so i've come from the back of the pack and yet every one of my almost every single one of my friends is like a client in some way shape or form or at least they ask me questions like hey dude i'm kind of fucking this up what do you think like oh you love me oh you're doing this like hang the bookshelf colby fucking hang jesus christ hang the damn bookshelf already hey if if it was some hot chick and she goes i can't wait for you to come over i've got hot chick and she goes, I can't wait for you to come over.

I've got the greatest lingerie.

I can't wait for you.

Can you hang this bookshelf real quick?

That would have been hung fucking yesterday.

Facts. We live these double standards and our wives know it.

And they're like, oh.

So, marriedgame.com.

If you're suffering from DDS, a.k.a. dry dick syndrome, head to marriedgame.com and we will get you healed.
My brother. Re-chir to you.
Love you too, man. Thank you for blessing this audience.
If you're watching this, throw some comments. Number one, two, three, where are you deficient? Go to marriedgame.com.

And if this helped even a little bit,

or you know a couple guys that need to hear this, like legit need to hear this or watch this, share this with a couple of your friends. I'd appreciate it.
Keith would appreciate it. And your buddies, they would really appreciate it.
All right, y'all, that's it for today. See you on the next podcast with another great guest.
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