How Youtube Can 10X Your Business | Evan Carmichael | EP 35

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To learn more, visit ittakesenergy.com. Most entrepreneurs are not great to camera presenters.
You know, they might be great in sales or in conversations, managing team, etc. But then you turn a camera on them and they like go deer in the headlights.
Yep. And so there's ways around that, ways to make it easier.
But it's mostly just unknown and then fear. And it just keeps people stuck.
And like, that's how you stay stuck, man. You want to grow, you want to build, you got to embrace what works.
And 2024, 2025, YouTube should be your number one marketing strategy. The Entrepreneur DNA Family, I am back with another incredible guest.
I am telling you what, this is special. He is a branding master.
He is a marketing master. And if you want to know anything about YouTube, you need to know Evan Carmichael.
What is up, dude? Let's go, man. I love the energy.
Thanks for having me, Justin. Can I bring you with me everywhere? This is great.
I'll just gas you up, dude. I'll walk around.
Hey, everybody. It's Evan, right? This is great.
It is. So let's jump into it.
Listen, this is a platform that I think most

entrepreneurs are not utilizing at the highest level. You are the absolute man.
If there's anyone

that knows YouTube and has helped with YouTube, you have a list of the most successful clients

you could possibly name in terms of the coaching influencer space from the Dean Graciosi's and Grant Cardone's to everybody. I mean, the list goes on and on, but let's just talk about YouTube.
Why do you think people either don't utilize it correctly or underutilize it? What's going on with YouTube? Why is that? They're not used to it and they're afraid you know and um trying to teach somebody to do something new old dog new tricks is always hard yeah and there's a level of fear of oh i'm gonna like i'm gonna make content i'm gonna be on camera people gonna judge me i'm gonna i don't look good today my hair sucks today you know i stumbled too much most people uh most entrepreneurs are not great, uh, to camera presenters. You know, they might be great in, in sales or in conversations, managing team, et cetera, but then you turn a camera on them and they like go deer in the headlights.
Yep. And so there's ways around that ways to make it easier, but it's mostly just unknown and then fear.
And it just keeps people stuck. And like, that's how you stay stuck, man.
You want to grow, you want to build,

you got to embrace what works.

And 2024, 2025,

YouTube should be your number one marketing strategy.

Amen.

So let's talk about that.

I actually had a call with your business partner just about my YouTube.

I'm not even great at YouTube.

That may shock some of my followers.

It is a tough, tough niche,

but he gave me great advice, right?

What would you tell the individual about YouTube and how to leverage the best use of YouTube? It all depends on what you're trying to sell, right? So I will reverse engineer what's our goal. Are you just trying to be an influencer or are you trying to grow your business? And most of the people that I help are the entrepreneurs who are trying to grow their business, which is a completely different game than I just am trying to be an influencer and make brand deals and have some sponsorship.
So I'll start with like, hey, what do you, so if we're looking at you, Justin, like what are you trying to sell? Yeah. What's your business? Coaching.
Let's say coaching, real estate investing coaching. Perfect.
How many coaching videos do you have on your channel? 400. No, of you coaching people.
Oh, not as many. Handful of actually coaching people.
Yeah. So most of your videos are what you like talking head thought leadership stuff or podcast interviews.
What? Yeah. Mostly now because the podcast, there's a lot of podcast videos, a lot of podcast videos, but yes, talking head videos.
And you sell a coaching program? Yep. I sell sell a coaching program like group coaching or one-on-one or both group cool how much is it to join anywhere from four grand to 18 000 cool all focused on real estate all focused on real estate got it awesome okay so um there's three types of shows that you can make okay the first is what most people think it's like the thought leadership show're going to go in front of the camera.
You're going to say, hey, here are the eight things you need to know if you're getting started in real estate, or here are the three ways to overcome objections, or whatever thought. And that's okay.
That's long-term brand building, but that's not where I would focus most of my time. People often in that will also bring on guests and podcasts, which is fine,

but does it actually help grow your business? So you think about if your goal was, I need to grow

my business. I have 10,000 coaching clients.
I'm trying to get to 100,000, right? Cool.

Do most of the guests that you've had on, have they helped facilitated that? Have they helped

made introductions to you? Are they actually good for your business? Or is it just, I don't know, my brand and you know hopefully they're a big name and i bring them on or we have a good time this is why most people quit podcasting no doubt not doing anything for their business and they don't have the patience to wait three to five years for something to happen uh 10 in my case it actually took 10 years for something to happen with my podcasts yeah like that's mean, it's good. You're crazy.
Awesome. No, right.
Totally. Most people don't have the patience.
Yeah. They don't have the patience.
It's got to work. Like I'm dealing with entrepreneurs who are trying to grow their business.
Your goal is not to be famous. You don't care how many people are looking at your stuff.
Really care about how much revenue you may add into my company. That's typically why I will be helping.
So how do we then engineer content to do that? So if you're going to have people on your show, that's not a thought leadership show. I would look at it as a biz dev show.
And the biz dev show is who are the people, think about people that could all be worth a million plus dollars to you. So I don't know how many coaching programs you need to sell to make that happen.
But if you thought about who are the people who know the real estate agents or real estate investors, the people that I can help, that could all be worth a million dollars plus per year to your business. You start making a list.
Those are the people who you want to have on your show. Got it.
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People who are selling software or training,

something else related to the market.

Who are the people who,

they could sell a thousand coaching programs for you.

Yeah.

And those are the people that you want to have on the show.

Fair enough.

Now, one, it's like most people don't even think that way. to i'm trying to get guests on that'll help me grow my business right and this might be a little weird one-off like hey i'm i'm helping you grow your business through like a coaching session um i mean this is cool for me personally i'll be shooting you straight right we're doing a podcast that's going to go to hundreds of thousands of people but you're like just i'm going to watch this i'm going to show you how how to do it right now.
So I think this is really cool. Kudos to you for playing along and being the guinea pig for your audience.
I mean, that's why people love you. Yeah.
So you make that list of people who could all be worth. And listen, if somebody has a smaller business, then make it 100K.
Like people who could potentially bring $100,000 per year of business to you. And it's usually not clients.
It's usually referral partners. People partners people who knew you liked you trusted you uh would be able to generate a lot of revenue for your company yeah so you're selling like get that one person then that leads to 100 sales for you instead of you doing one one one one at a time cool so if you make that list of people what's the best way to get to know them well you could call them you could spam them you could say hey i'd love to buy you a cup of coffee you know but how many times you get asked like i'd love i'd love to pick your brain justin i'd love to buy you a cup of coffee it's like it's and you always say no you know i mean it's just the thing they value the most is their time the last thing you need is some other guy saying can i pick your brain right even if it's a potential opportunity they're just swamped yeah but how many of these guys get asked to do interviews not a lot.
And so you get somebody who's worth six figures, seven figures to your business every year, who's never been asked to do an interview before, who will then come on your show. Now you've done 10 years of shows, 400 episodes, whatever.
Cool. Even if you're brand new.
I'm starting a brand new show talking about real estate investing. I'd love to have you come on and share your perspective and your story.
Now, if you're trying to get The Rock or somebody, forget it. They're not coming on your show.
Most of the people who can generate six, seven figures to your business are not celebrities, are not famous people, are not well-known, but they could drive a lot of business. And so nobody has ever interviewed them ever.
Great. Yeah.
You will. Yeah.
Now I will. And then they asked for, depending on how competitive an industry you're in, you could run this script.
If I'm a realtor, you work with realtors? Yeah. So if I'm a realtor, what's the number one to generate business? Well, I need referrals.
Okay. So who do you get referrals from? Well, it's mortgage brokers, it's real estate lawyers.
Okay, cool. So if the top mortgage brokers in your city, the top ones, because there's tons of mortgage brokers that do zero, right? But the top guys were all doing, if they all knew you, liked you, trusted you, what does that do for your business? Like, oh my God, it's like, that could 10X my business.
Because you're getting ideal clients referred by people who are already the top in the business. Okay.
So top mortgage broker doesn't want to talk to another real estate agent, but top mortgage broker will come on your show. Like who wants to interview mortgage brokers? Nobody.
How many mortgage brokers have been interviewed on YouTube? Like zero, right? Yeah. So like you want to hear my story? So if it's a brand new YouTube channel, it can do well.
Like it doesn't have, the video doesn't have to go do well well we don't care how well the video does we're not looking at metrics the metric is the relationship with the top mortgage broker in my city now everyone everyone's so worried about going viral right i mean that's and that's why you're saying there's kind of two two models essentially what i'm hearing you're saying there's two models you want to go viral and have this big play and you have a million subs and then you get branding money and you get you know sponsorship money but you're not creating what the other model is which is what you're saying Justin this is probably how you should do it to go grow your business on your channel well right that's what I'll just start with like are we trying to grow your business are we trying to be an influencer yeah yeah yeah both models work you just tell me what your goal is it'll help you get to your goal that's it i mean because most people don't don't know they just see thought leadership content i need to make whiteboard videos like okay but if we're trying to like if you're if you're a real estate agent and all your deals come from referrals if the top 20 mortgage brokers in your market knew who you were loved you that's all you need to explode your business man like that's 10x your business next year and then the ass because they're already successful the ass becomes to be their number two like they're not going to just give you all their business off of one interview they already have a realtor that they're sending their business to that's their favorite guy yeah but he asks is hey i'm a realtor here's what i do i mean i'd love to do some work but I'd love to be your number two. I'd love to be your second opinion guy.
That's big. And they might have a deal for you right there on the spot because their number one guy is kind of dropping the ball somewhere.
But you're building a foundation of a relationship. And so you're probably not going to be number one if they already have.
We're targeting already successful people, not like pure startups. If they've never referred a deal to a realtor and they're just getting started, we don't really want them.
It's okay. It's not that they're bad people, but we were trying to target the people who could all be worth six, seven figures to our business every year to us.
That's right. Yeah.
So getting those people on your show is easy. Asking to be the number two is easy.
Building a relationship and then cutting up content, making them look good on social, whatever. You clip their content and put it on Instagram or give them content.
If you clip moments from your interview with them and give it to them, that's the best marketing they've ever done in their life. Right.
That's right. Mortgage brokers suck at marketing, right? I is not hard.
People are just thinking, I need to be whoever. I need to be Ryan Serhant or whatever.
I need to be entertaining. You don't need to do any of that.
We just need to grow your business. So that's the first part.
This is a biz dev show. That's the fastest way to grow your company.
So I'm looking at you, you know, who are the people that are, that are, that could send hundreds of referrals into your program and getting them on your show and building a relationship? So as like, so I have two shows, but let's just talk about the real estate. So it's called the science of flipping.
That is not this show that's called the entrepreneur DNA, but I would want to go find other local market influencers that run what we call RIA, real estate investment associations, right? They have an audience of 100 people every single month they put together. And I interview them because their audience could be perfect coaching clients for me is essentially what you're saying.
Yeah. And like who has ever interviewed the heads of these RIAs? Zero.
Zero people. They're going to be so nervous.
They're going to be so excited. Oh my God, this guy, Justin, wants to hear my story.
Now, you already have history, background, 400 episodes, 10 years. Cool.
But even if, like, I don't want that to be the reason why people don't do it. Because even if you were just getting started, local RIA guy would still say yes.
And that could be hundreds of referrals to you. I think, I'm so excited about this, and I know we have a time crunch.
There's so much to go on because what I realized is my channel. And I'm happy to be the guinea pig on this episode.
People, you guys can just learn from what Evan's given me. But I've realized like I am not direct about what I do on YouTube.
To your point, when you ask me what I do, it's a lot of podcasts, it's a lot of talking heads. And ultimately, I guess what I'm torn on is do I want a big subscriber base and become the influencer or do I just want it to be a revenue, a business growth, a biz dev? And that's what I haven't even made the decision, right? That's where it's like, damn it, I need to decide.
Listen, everybody, you want to change the world, world justin yes like everybody wants to change the world in some way yeah of course so and that's why you probably started this thing like yes it helps me build my brand but i'm hoping that younger people people who are like justin from 10 years ago will watch will learn will get inspired will do something even if they never buy from me you've got a heart and you want to help people cool that's it and like this isn't this, it's an and. To do that, dude, to change the world, to get Justin out there globally, you need team.
You need a bigger team than you've got right now. You need 20 people helping you build your brand.
Well, how do you get 20 people? You build a bigger business that can afford to have 20 people. So the biz dev show, if we explode your coaching business, now you're 10 times bigger.
You can afford a bigger team, which then helps build the Justin brand. So it's both, but just people get the steps wrong.
Like you've been doing 10 years on your own and I'm sure you have people who help and team and everything else. Sure.
But it's still like bootstrapped compared to what it could be. I mean, right.
So in my world, the pinnacle. Stripe helps many of the world's most influential companies grow their revenue and build a more profitable business.
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Learn more at Stripe.com. Grant Cardone is at the top of the real estate space, right? Like that's the guy everyone's aware of and you've worked with him.
And so, but he went brand heavy, right? I mean, he's good at marketing or his team tells him what to do. Cause I've interviewed him several times and he's like, just, I don't want to sit on my fucking plane.
Okay. I don't want to, my team says I need to do that because it drives like interest.
Right. Um, what do you tell, what do you tell maybe just me? Why not? Why not just use this as a way where I'm at right now? And you may or may not have looked.
I have my YouTube. I can't figure it out.
And probably because I'm torn on how, what direction I'm going. Right.
But I have friends, uh, that, you know, committed to YouTube have hundreds and hundreds of thousands of subs and haven't done it nearly as long. Right? Where do you, do you say the first step is go for the biz dev growth and the brand will come with it? Uh, the brand won't necessarily come with it.
I mean, the brand inside your niche will come with it, but go for the biz dev, go start making money doing it. Yeah.
So that one, for most people who look like you, they quit. They're not going to go 10 years doing it.
That's right. But if YouTube is the number one way that you're making money, you're going to spend more time on YouTube.
Like it's easy to justify it. When it's taking zero, you're like, I'm too busy, I don't have the time.
Well, I'm too busy because it's not working. So let's make it start to work so you can justify more time and more team and more spend to continue to build and grow.
In order to build the big brand that you want to use to change the world, we're going to need a bigger team than what you've got. Grant now is trying to, he has Cardone Capital.
He's trying to crowdsource giant funds to go off and buy real estate. So it's still, there's a business case for him beyond just, I want to be famous.
And that may be the longer term play for you as well. I don't know.
If you have something to sell and you're good at it, how about we just maximize that for now? If you could grow your coaching business by 10 times, does a lot have to change? If you had 10 times amount of people coming times, does a lot have to change? Like if you had 10 times the amount of people coming in, does a lot have to change in terms of the content you're providing, the structure that you're using? Not particularly. Right.
I mean, it's all the same thing. Maybe an extra few people on customer support to help out all that, but that's easy, right? So like, why don't we we 10 times your business which then provides insane revenue to then go fund building the justin colby brand if you want like some people you know what i've made my money i'm good now i like i don't want to i never wanted to do this in the first place yeah yeah yeah that then becomes a choice like that's a great problem to have um so i i care like subscriber count doesn't mean anything in terms of the business i remember i went to my first youtube event i had 300 000 subscribers like i'm i'm on my way and uh i met a guy there who had 7 million who was like one of the keynotes and like 7 million dude like how are you doing this like what's your team looking like it's like oh it oh, it's me.
And I just hired my first assistant.

What?

How do you have 7 million subscribers and you just hired your first assistant? I guess I always approached it with business first because that was my background, venture capital and my own companies before. So like having a big sub number doesn't mean that your business is growing.
Just what are we trying to accomplish? And typically, if we can get business owners revenue and they start to double, triple, whatever their business, uh, that gives them the fire to keep going and to invest and then build brand. So I would recommend that for everybody.
And, and you don't need to be the greatest host. Like you're, you're talking direct to camera is the hardest thing to do.
Yeah. And I'm memorizing the script and coming up.
That's the easy part. For most people, they quit because you're talking by yourself in a studio.
You're trying to memorize something. It's not natural.
It takes years of practice. But doing an interview, talking to...
If you're a realtor and you're talking to a mortgage broker, that's all you... You know how to do it.
Now you're just filming it. And the questions are very like, why'd you get started in this? What makes you, what are you seeing in the market right now? Like, it doesn't matter.
The question, you don't have to be Larry King with the most insightful question. They're more nervous than you are because nobody has ever interviewed them in their life.
No doubt. But we're building seven figure connections for you.
So that, that almost always, always is the starting point. If you already have a business and you have, you're good at something, like if your coaching program sucked, then don't do this, right? But you have a good coaching program.
You could have 10 times more people in it without needing to do much. It's just a marketing problem.
Great, let's use the best marketing engine in the world. You too.
And so I think that's the question I would ask now. If you're a realtor, like name the, because although realtors tend to not look at themselves as entrepreneurs i i believe they are right they can create as much business or or not as they want right it's up to their hustle i don't care if it's a bakery if it's a coaching program if it's whatever realtor mortgage broker who cares should everyone have a YouTube channel that is in the entrepreneur space uh do you want to grow yeah you know so like maybe i mean pretty people have who they are you know like to do you like do you want to grow because i can't convince you that you want to grow i mean if you want to grow and if you're in a relationship uh type of business like do relationships matter in your business i just think youtube is the biggest platform people are missing they're always worried about instagram followers and likes and i just go and that's why i literally i came to you and i said you are the absolute man in this space people need to know more about this like they need to take youtube way more seriously yeah if you're i mean if you're if instagram is your number one and you're getting conversions off of that, just wait till you actually do YouTube properly.
It's, it's completely different. Um, but quickly before we're out of time, the other show, so like the thought leadership show we know about, right? Okay.
Make your, make your white board content three ways to whatever. Cool.
Those work and evergreen. Those are great.
And the more beginner you go, the more views you'll get, but the less conversions you'll get to your business. That's right.
Right? Great advice. Your program is $12,000 starting point.
A lot of people can't afford that. That's right.
If I'm just getting started as a real estate agent, I may not have the budget to spend 12K on your program. Yep.
But if you made a video, the first thing to do as a realtor, that video would get a lot more views than how to go from six figures to seven figures in commission. Because we're targeting fewer people.
Yeah. But we're targeting our ideal clients as opposed to brand new beginners.
That's right. What's the goal of the business? But so Thought Leadership Show is talking heads, whiteboard, whatever.
Biz Dev Show is a fast way to grow your company um the third one is the demonstrate the process and so if you have something that is demonstrable like show me you doing the thing this is why i asked you okay what do you sell coaching cool how many coaching videos you have not that many well why not if you're like if you're a good coach that's the easiest content to make and shows off your program. Yeah.
Give me an example.

What do you mean now, by the way,

because I have plenty of training videos I've created for my students.

No, no, no.

Not training videos.

Coaching.

Like, what's the name of your program?

I'm coaching someone and it's being recorded.

Okay.

What's the name of your program?

The Science of Flipping.

The Science of Flipping is the coaching program?

Yeah.

Perfect.

Okay.

So, you have different tiers too, right?

You said like 12K was a starting point and the highest is what 4k to 18k and then we have okay okay completely 4k to 18k so kind of four there's a four is it called something else at the 18k level or it's still science to call it like science flipping elite okay here's what you do science flipping elite do you have salespeople doing this or it's just yeah salespeople like they have to take a call they can't just buy it online that's right so what you can do you can even use this as a sales incentive um if somebody signs up and painful for the for the elite program they're also going to get a one-on-one with justin that'll be 25 minutes half an hour where he's going to help you with whatever problems you have And it's going to be a video on our YouTube channel so that whatever your problems with, you're struggling with, other people can be inspired by your story as well. And instead of using it as a, please come on my show and let me coach you, we're using it as an incentive because access to you is impossible.
Like you can't buy Justin one-on-one time or it's going to be 50k or whatever. Right.
But if you sign up now, you're creating real urgency. Then I have a spot that I can put you in with Justin to get some one-on-one time with him.
And he's going to coach you on your business. You're already successful and you joined the lead.
And now we're going to help get you to the next level. Cool.
So now we're helping convert more. Like if your salespeople use that, they're going to sell more.
I love that. Next, you start your live show.
You don't need to know anything about this person. You don't need to know their background, how many sales they have.
You don't need to do a thought leadership show. You need to prep like crazy to know what your eight points are going to be.
Right. Here it's going to be, okay, here's John.
He just joined our elite program. Stripe helps many of the world's most influential companies grow their revenue and build a more profitable business.
Whether it's Hertz making checkout a smooth ride for their customers, OpenAI answering unprecedented demand, or PGA chipping away at back office inefficiency, Stripe's financial infrastructure platform helps companies achieve ambitious goals. No matter what success looks like for your business, Stripe helps ensure the complexity of financial systems doesn't get in your way.
Learn more at Stripe.com. John, man, welcome aboard.
Awesome to have you. As part of that, we're doing this coaching session.
How can I help? And then John brings the content. John tells you what he's struggling with.
John says, hey, Justin, I mean, I'm struggling to get to seven figures. I don't know how to close.
I like whatever, whatever John is struggling. But you get to then talk about the elite program.
Hopefully John says something like, Oh, Justin, I'm so excited to be in this elite program. Now we're talking about the program without selling the program, without being an infomercial.
And then you just coach and you just help. It's like the easiest content, the most fun content to make because you're just serving somebody.
That's right. That video then gets uploaded to the channel.
Other people who are like John, who are now going to be your ideal clients, may not get as many views, but your ideal clients will be watching it. That's it.
Wow. This Justin guy, I mean, he made some good thought leadership videos, but seeing him actually help John, what's the name of that thing? Elite something.
Now they want to buy. buy that's it it's also great conversion content for your website so your landing page where you're selling this show me you coaching john show me how much you care now there's all caveats so like you have to be a good coach otherwise i can't help you a pretty shitty show yeah it's like well it's get good at what you do.
Like you mentioned a baker, like a baker could do this of show me the process of you making a cookie and somebody eating it, whatever. Like the, if there's anything you can demonstrate the process of what you do, coaching is easy because you're just helping somebody.
Then do that. It'll help you convert a lot more and then use it on your landing page.
Use it in use it in your email sequences. Your sales team can use it to say, hey, watch Justin.
If John's problem is getting more sales and your sales guy is talking to a new prospect who struggles getting more sales, like, hey, you know what? Justin, our founder, made this video coaching one of our elite members on it. Go check it out.
It just supercharges your conversions as well as generates new leads. And most people don't do it.
It's like if you're an elite class coach for what you do and you've made a handful of videos that are on the channel and probably aren't using many of them in the follow-up sequences and conversion process. It's like these are little triggers you can pull that then could double or triple the business.
And most people are just thinking, oh, I need to make a thought leadership video about the eight ways to convert as a real estate agent, right? This is like why people quit because they're not making money from their channel. A hundred percent.
Cause every day I go, God damn YouTube. And it's because like, it really, there's no drive into what I'm trying to intentionally do right.
And right now it is a platform that definitely is created. I personally, and the reason why you're likely on here is because you took a look and said, Oh wow, Justin's podcast is, is well done on Apple.
And so, yes, this would be a platform I'm willing to be interviewed on, but my YouTube probably didn't fire you up if you took a look at that. Right.
And so I have a couple last questions and I know we're short on time. Yeah.
Maybe one, cause I know we're over. What do you, what do you got? We, do we, does that a live video? Do I go live on YouTube and do you suggest going live on YouTube? Is that irrelevant? Does that not help? What about that? So, okay.
So live, um, the, the biggest advantage of YouTube is your content lives forever. That's it.
Okay. A video you make now in a year, five years, as long as it's still relevant, like sales strategies, overcoming objections, it's like probably not going to change that much in three years, right? That's right.
So that's the best part about YouTube. When you go live, that video is basically dead afterwards.
That's right. So a year later, your live video is dead.
YouTube's not promoting it. So there's very, you're kind of killing the best part of YouTube is that your content lives forever.
There are some cases where it does make sense. Usually where you're trying to get eyeballs on something.
So example, um, you're going to launch a science of flipping, um, like new program or whatever. And you're trying to get eyeballs on it as quickly as possible, go live.
You'll get your YouTube audience watching it live and you can use that live interaction to then close for the sale. Perfect.
But we don't care how many people watch that video. It's dead afterwards.
It doesn't matter. My launch is over anyway.
So when you're trying to launch your book, your program, you just need eyeballs on something. That's when you go live.
Uh, but otherwise it's a, it's a Riverside, it's a zoom, whatever, uh, it's in person. And then last question, that video, cause now you got my intrigue.
If I'm coaching you live on how to flip more homes and it's a one-on-one coaching and I'm recording it. How important is the title and subject in the clickbaity part of that training? Is that is important to make your title is super you know algorithmically you know yes like if you called it interview number three right it's not going to go anywhere there's no thumbnail right people do this right yeah yeah yeah don't do that um but usually like from from here to here like helping helping a guy helping john go from 60 000 commissions to 800 or whatever you talk about in the show from this to this works really well um so yes put some thought behind the titles but our main goal is not being known yet yep our main goal is let's sell some more of our programs.

Evan Carmichael,

you have been brilliant.

I just appreciate your time, dude.

Everyone, if you're of any interest,

look up Evan Carmichael.

He is the YouTube God, genius.

Works with the biggest names,

the biggest brands.

Brother, I know we are all short on time.

I appreciate you spending some time with me.

Thank you very much.

And if this helped you guys

even a little bit,

share it with two of your friends. I'd greatly appreciate it.
Evan, you've been great. Appreciate you, bro.
Thank you, man.