Ep 131 | How to Be a REAL Cowboy | Dale Brisby | The Glenn Beck Podcast

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Today's podcast is with a guy who is somewhat of a contradiction.

He pairs two worlds that many people don't assume go together, country and city, nature and technology, rodeo and Facebook.

He blends the mythology of the cowboy with the tech smarts of the YouTuber.

He is a cowboy in the age of TikTok, which is so bizarre.

It's like John Wayne with Snapchat, you know, a rancher and YouTuber.

He has a LinkedIn profile.

He's a very smart, savvy businessman.

He's also the star of the Netflix original series, How to Be a Cowboy.

If you haven't seen it, it is well worth checking out.

It is wholesome, entertaining, and fun, and it is a show with American values, and one of the few reasons left to have a Netflix account if you're looking for American values.

Some would say he's unflappable.

He's smooth, you know, the strong, silent type, but he's really not actually very silent.

He's a role model in a time of glorified super villains.

He is a strong man in the area of weakness.

I think he's very, very funny.

I think you're going to see a side of him that you haven't necessarily seen before.

I don't think he's a contradiction,

but.

You know, he runs cows and then tweets about Jesus.

When he isn't riding bulls or birthing calves, he's coming up for ideas of his clothing line.

He's a busy man.

Gets up 4.30 in the morning to maintain the Radiator Ranch, the largest ranch in Texas.

Don't fact check that because it's...

Anyway,

please welcome the greatest bull rider of all time, Dale Brisby.

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Welcome, Dale.

Glad to be here.

How are you?

Fantastic.

I don't think I've seen a hat quite like that.

It's a little fuzzy.

It

one of those old 70s pimp hats, but I'm sure it's not made out of the same fabric as that.

I mean, it's a cowboy version of that.

But it was made at the same time.

It's an old school hat.

Is it 1970s?

Yes.

My brother says it's corndog color.

And

it is.

Yeah.

I've never seen one like it.

American Hat Company, they're right here in Texas.

They made it for me, but

it's a body from the 70s.

Really?

Yeah.

Kind of the.

What is it?

Is it Beaverfeld?

What is it?

What's it made of?

Yes.

Yeah.

So it's it's like from the

kind of the urban cowboy era.

Yeah.

That's that's my style.

Yeah.

You remember that movie?

Oh, yeah, I do.

I do.

John Travolta.

Yeah.

Which is

because you're a real cowboy.

I mean, you're not a

bro.

We make a lot of jokes, but yeah.

I own a ranch.

But I am, you know, all hat and no cattle, pretty much.

I am not.

Other people are like, yes, sir.

We got to move the cows.

And I'm like, I'm going to stand here and watch you do it.

Let's call somebody.

Yeah.

It is.

I mean, to be a cowboy is,

that is a different,

hard, and dangerous life.

Yes, sir.

Yeah.

But

I was kind of born into it.

So I didn't really, I've never really known any other life outside of it, personally.

So it is dangerous.

I mean, last night we were bucking bulls, bucking horses just at my house, you know, and then we just get done, wipe off our hands, like, all right, let's go eat.

It's just kind of an everyday thing.

I mean, how do you

kind of believe that if you're if you're riding bulls, you don't have a good back very long.

Yeah, I've actually had two back surgeries.

Have you?

So it's funny.

Because of that, yes.

Yeah.

Yep.

So I've had, I just, I'm recovering from a collarbone surgery,

surgery on my hand, surgery on my face.

From what?

From all from riding?

Yes, sir.

Well, mostly from rodeo.

So in rodeo arena, there's two areas.

There's rough stock and timed events.

So the timed events are the roping events, like team roping, where the rough stock

is bareback, saddle bronch, bull riding, and bullfighting.

What the bullfighters do.

And so.

The Spanish bullfighters?

No, like they'll just go in and distract the bull while the bull rider.

Like a rodeo client.

Okay.

So I grew up completely on the rough stock end of the arena.

So we did cowboy.

Like when I was born, like

I was born, my dad worked on the pitchfork ranch.

It's right next to the four sixes that a lot of people are hearing about today.

Yeah.

So we grew up cowboying, but he was also a rough stock, you know, rodeo cowboy.

And so we were all, I mean, like, that was just second nature for us.

Your dad die on a bull?

Well, he was a when he passed, he was a pickup man.

He did what?

So when you get on like a bucking horse, you don't always just jump off.

If you make a successful ride, somebody comes and rides.

So that's what he was doing.

Okay.

And it was about eight years ago.

He was 55, and he had a heart attack.

He was horseback.

It was

May 2nd, 2013.

But that's how it was.

I lost my dad around the same time.

Oh, really?

Yeah, there's, I don't know.

I mean, I lost my mom when I was was young, and that made a huge impact, but there's something for guys when you lose your dad.

It's just,

you just lose a,

you just lose like one of the points on your compass in a way.

You know,

the one that you can call and go, can you recalibrate that?

It is, it's crazy that you phrase it like that.

You know, like in 2020, 2021, I've had to, because both my granddads have passed too.

So it's kind of

being the oldest son in the family, I've now become the patriarch of sorts.

That's weird, isn't it?

Having employees, like now all of a sudden, having to navigate this world that we're in, I'm now looked upon by, you know, dozens of people and it's heavy.

It is.

You know, when he was alive,

it was, well, I'll just default to whatever he does.

Right.

You know, right.

And

so how many times do you think, what would my dad be doing?

Oh my gosh, every day.

Yeah.

But it's really even just with not only with what I see going on in the world, but also just business and relationships.

And

but the stuff going on in the world is probably what's probably put the most stress on.

And of course, everybody's going through it.

You're going through it.

I mean, everybody's going through it.

Everybody's going through it.

And it's insane.

I don't know how you got onto Netflix.

I mean, honestly, because I mean, what you stand for, your lifetime, entertainment, and everything else, but you're still

very American and

not hanging out with the Hollywood crowd.

Yes, sir.

Yep.

You know, I'm just one day at a time, and it kind of,

I think, one of the reasons why, you know, there were a lot of networks interested in that show.

They're still interested in that show.

You know, not just Netflix.

And I think the cowboy way of life is something sought after by a lot of people.

I think

Yellowstone to me is a confusing show.

Because

I find myself going, yeah, that's the way they should have handled him.

And you're like, wait, no, that's wrong.

But there's something about

right and wrong knowing what it is, and they clearly don't know what it is in many ways.

But

this, look, this

has to be dealt with right now.

No politics, no bullcrap.

Let's fix this because all of us here know what's right and wrong.

You know what I mean?

And again, they go way over the wrong side, but

it's really, it's refreshing and confusing at the same time.

Do you agree with that?

Yes.

Yeah.

I mean, it's,

you know, when somebody has a code, when somebody has, you know, a line that they're, there's times when it's, it's an easy black and white, but there's other times when it's not so easy to make those decisions.

And when you're able to watch somebody, whether it's on social media or on Paramount, you know, Netflix, what have you, then, you know, it just, it's refreshing to know that there's people out there that do have a code and they're going to stick by it.

Who do you look to for code?

Who's who's got a code?

You know, it's crazy.

Like,

I've got, I've got questions in the back of my mind for you.

Selfishly.

You know, I went Monday.

I was on Marcus Luttrell's podcast and we need to make an entertaining.

podcast but during that podcast with him I'm asking him questions like because I'm thinking I literally thought my dad would probably have the same thought as this man, you know, Marcus.

So like I'm asking him questions and I'm hanging on every word.

I've got kind of a council of guys that I think are wise.

But then I'll soak up moments like this right here where I can get some wisdom from someone.

Likewise, who are both looking for the same thing?

A good friend of mine who was one of the most ethical men I've ever met.

He actually worked in the Nixon White House and was the only one that no one interviewed because they were all like,

you're not going to do anything.

Everybody else was interviewed.

But

he came into my office one time and he said,

where are all the pictures of your heroes?

And I said, what?

And he said, Glenn, you're moving in a fast world.

He said, pick your top five people for the traits you want and put them on your desk.

Yes, sir.

He said, Because when you're having to make snap decisions, that's your counsel.

Yes, sir.

You know them.

Yes, sir.

What would they do?

And I've done that, and it's really quite helpful.

Yes, sir.

I definitely have like a version of that for sure.

You know, like with each area of my life, for instance, the fundamentals of bull riding.

You know, I'm going to talk to JB Moon.

You know, I happen to be the greatest of all time, so I'm teaching JB.

But if I did have a question, that's who I would call.

Right.

If it's,

it, you know, my dad and my granddad were two separate, completely different people.

Um, difference.

My mom's dad.

So my dad, when he'd passed, he had $800 in his account, and we split it four ways.

But I wouldn't have traded it for any amount of money.

You know, he didn't have any debt either, so that was great.

But I'm saying, like, he was a cowboy.

And if you look through the lens of money, you wouldn't call him successful.

My granddad, on the other hand, he, you know,

heck, it might have gone to the church.

I don't know, but he died with a different, he was a businessman and he wasn't a cowboy, but, and so I wouldn't tip a waitress without asking him.

You know, I wouldn't buy a truck, make an offer.

He really taught me how to wheel and deal.

My dad, however, like, he taught me how to be a man, I believe.

I know I don't look like it.

It's only because I'm so much fat, but I've actually lost 12 pounds.

And one of the reasons that is happening is because I have built bars.

I hate eating healthy.

I hate it.

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My wife tried to get me to eat this and say, you know, you don't have to have a candy bar.

And I'm like, yes, I do.

And she's like, these are really good.

And I'm like,

doubt, doubt it.

And she'd eat them.

But she's healthy and she does stuff like that.

I don't.

I've been eating them now for about two years.

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So tell me, I mean, it's weird I'm asking this question with a guy because I would think cowboys would take their glasses off and I know you never do.

Just out of politeness so you could see your eyes.

What is a cowboy?

Because there is, I mean, when you meet one, you know.

You know,

another mentor of mine in this industry, his name's Cody Johnson.

He's a singer.

And he

said he was talking to the guy that wrote the biography for Chris Ledoux.

Chris Ledoux was a cowboy, bareback rider, country singer.

He passed of cancer.

But the guy writing the biography, Cody asked him, What's the one thing you wished you would have put in that book that you didn't?

And he said it was Chris's definition of a cowboy, and that's let your yes be yes and your no be no.

And that was Chris Ledoux's definition of a cowboy.

And that's always stuck with me.

You know, there's, there's

there are

traits of a if you're looking for a cowboy that can literally get the cows caught and we can talk about that, you know, which of which I am the best.

But then there's other traits where

you're dang right, Marcus Luttrell is a cowboy.

Yeah.

You know, like you bet.

He's actually he can actually also get the cows caught.

Yeah, he can do a lot of things.

Right.

He can do a lot of things.

But there is

that's why I mean I pine for my ranch because I'm surrounded by farmers and cowboys.

Yes, sir.

And

they understand community and they understand failure.

Yes, sir.

You know, because they all fail at some point.

And then they understand the community because if you failed.

You're going to help them that year because they're failing.

Yes, sir.

You know what I mean?

Because we're all in it together.

And their word is cowboy contract, man.

Yes, sir.

Handshake.

And you know, there's all, there's, there's rats in every industry.

Sure, sure, sure.

One thing that, you know, Yellowstone is kind of helping with is, is, is, uh, I think, is showing that there's more to,

I mean, running a ranch is like running a business, and you've got your, your upper-level management that's got to make these decisions and have the cognitive power to see what's going on, make it, you know, profitable

and see the future.

You've got people that manage people that need to be good with those people and making decisions.

And then you've got the technical guys that they're really there for the neck down, and they need to be able to rope that calf right now.

And it's just like any other business where you've got those three levels, and people just think we're all here, you know, dipping tobacco and kicking animals.

And that's not the case.

That's not the case.

My neighbor has,

I think, 2,000 or 3,000 buffalo.

And first of all, it will make you want to go back in time and see when it was 20,000 or 30,000 coming.

Yes, sir.

Because 2,500 buffalo coming your way, you hear it before you see it and you see the smoke, you know, the dust rising up.

I mean, it's a powerful experience.

But as I'm there and I'm with the owner and some other people and my wife and kids, and we're all in the bed of the truck, okay, we went parked and then they had, you know, they started spraying food so the buffalo are coming running.

And we stay in the bed of the truck.

Right.

Well, they surround the truck.

And there was one cowboy who just kept walking around the truck.

And I watched him.

I mean, he was communicating with them.

Right.

And,

you know, buffalo are like any big animal, they'll kill you.

Yeah, they're pretty mean.

Yeah.

And they would come towards him, he would look at them and move towards them like, this is my herd.

Yeah, sure.

You'll protect yours.

I'm protecting mine.

And it was fascinating to watch because if he wasn't there, they would have come towards him.

Yeah, they just kind of run all over you.

Yeah.

No, there's the same way with when guys are interacting with, for instance, bucking bulls, you know, and you can kind of teach a bull the way, you know, if you climb on the fence and you're constantly on the fence when you're handling a bucking bull, you know, it'll teach him to be mean and then he'll start running you up the fence.

Whereas if you kind of handle, and you got to watch, you know, you got to watch your six.

You don't just turn your back on him.

Right.

You know, because some of them won't care.

Oh, yeah.

But it's just interesting to see, you know, in the arena, they know, they know to turn it on.

It's like, you know, they enjoy it.

You know, you can't make these animals do anything.

You believe that?

Because my daughter, she loves animals and everything else.

We go to her rodeo and she's like, dad, this is so cruel.

And I'm like,

it's part of life.

And do you think the animal activists?

would not have video everywhere if they were beating these animals.

Like I said, maybe you can find an exception.

But as far, like some of these bulls and horses are worth $50,000, $60,000, $100,000.

Take a horse, for instance.

That's an animal of flight.

So if he's scared or if he's in pain, he's going to run.

So the flank, and some of them are mares.

They don't even have jelly beans.

How are you going to tie it around their jelly?

You know what I mean?

Like you might have a mare, bucking horse, and

if she doesn't want to buck, she's going to run.

So when you see her bucking, that means that that's in her DNA.

And they'll get stronger and better at it throughout their career.

And it's like you feed them better and then they buck better.

You know, why would that be the case if they didn't want to do that?

That flank is like tightening up your belt.

You know, but but like I said, there you can maybe go on the internet and find an exception, but there's rats in every industry.

Yeah.

You know, but like I don't know any of them personally.

Yeah.

We love our animals.

And

when you see

horses, I mean, I am, I,

we were

getting them all because they, all our cattle stay up on the ranch, and then it gets too cold in the winter, so we have to truck them down to the farm.

Right.

And uh, so we're rounding them all up.

I don't know what the hell I'm doing.

And so everybody's just like, just get in the rhino and just follow.

And

these two bulls, they were not afraid of me at all.

And I'm like, you know,

come on, guys.

Come on.

Nothing.

But these horses and the cowboys,

those horses are amazing and it looks like if you could talk to them it looks like this is great fun for them absolutely the way they move and they anticipate i mean it's it's one of the most incredible things i've ever witnessed and and that might be one of the things for instance your daughter she she she might be watching those animals and she's thinking in human terms you know like so for somebody to rope one of us, you know, it's going to feel a certain way.

Well, these animals, like, they'll stand outside in a hailstorm.

Yeah.

You know what I mean?

Like, it's just their, their pain tolerance, everything is completely different.

You know, they'll get bit by a rattlesnake, a cow will in the jaw, and you may not even know it.

Six months later, she's fine.

A human can't get

bit by a rattlesnake and be fine, you know?

Um, so anyhow, I think there's, there's a lot of, there's a lot in the Western world that is just a myth to people.

And so people make assumptions.

But I will say say that, you know, Crystal Dewey had a song, You Just Can't See Us from the Road, and the internet has changed that.

And so there's a huge interest in this industry, hence the show, hence my show, How to Be a Cowboy on Netflix.

But do you think that's Yellowstone?

Do you think that's because

of the

I mean, I don't watch Yellowstone.

I watch Yellowstone partly because of the beauty.

It's just such a beautiful place.

But mainly I watch it just because

it's like they speak my language.

You know what I mean?

Not the killing part, but they just speak my language.

I understand that world where I think there's

a lot of

common sense.

Yeah.

You know, it's just like, okay, yeah, that makes sense.

Right.

They're relatable.

Right.

Is what I believe is.

And that's your everyday rancher is that way.

For some reason, people just think to be a cowboy, you have to have an IQ that's

you know, below this or that, you know, and that's not the case.

You know, it's, it's.

trying to think i don't think i've ever met a stupid cowboy yeah yeah

there may be a few out there

but the point is is like it's just you know we're middle america you know

um

can we just talk i mean i don't even know if you can talk about this but the meat thing i mean i was just in colorado that what they're doing for water yeah oh

beef right yes sir um what they're doing for water they're now saying in colorado that water is a natural resource that belongs to the state and you can't even collect rainwater wow that's insanity

insanity

um the things that are happening all over the country

are just killing our farmers and our ranchers and then you have these four big companies who you cannot convince me they're not the mob oh my gosh right yes 100

just there how can be how can there be this much of a shortage but when i personally take take my calves to the sale bar and I'm getting pennies, you're getting pennies.

And that's the thing.

Nobody understands it.

I can't, I'm only keeping them because I can afford it.

The average person can't.

You can't raise your cows

and break even, really, at this.

So my whole program, how to be a cowboy, you know, you watch my interns and I'll teach these guys.

So because of that interest in this industry, people message me every day, 30, 40, 50, 100 messages a day.

How do I get started ranching?

You know, because I'm a quote-unquote influencer in this.

And so they'll come to me like, yeah, I want to have a family, want to have this, want to have that.

You know, like, okay, well, did you inherit millions of dollars?

Yeah.

Because if not, like, you're not just going to buy land, buy cows, and make a bunch of money.

It doesn't work that way.

I asked the guy who runs my ranch.

I said, he said,

You want to make a million dollars in this business?

And I said, yeah.

And he said, good, start with 10.

Exactly.

I mean,

you're never going to.

It's hard, hard work.

But right now, everything is being stacked against.

You know, I think they've made the decision that we're not going to eat meat unless you're very, very wealthy.

Well, you know, one of the people in my council, so to speak, you know, we were talking about just the state of the dollar and all that.

And

he said, you know, there will come a time when this country will apologize to those to producers in every industry not just the agriculture industry but like hey guys we're sorry you don't have to do this that or the other to do business what can we do for you you know and and i just hope that that time is sooner rather than later yeah you know but i i think that's coming when it's just hopefully it'll become obvious like hopefully it'll happen before we commit national suicide that exactly you know yes like i'm an alcoholic where's america's bottom might be suicide i hope not i hope we come to our senses and go,

okay, okay,

guys, sorry.

I was at this wild party.

I lost control.

I vomited on everything.

I'll clean it up.

Hey, you remember when I said that thing?

I didn't mean that anymore.

If you want to go back to feeding us, that would be great.

That would be great.

And we will respond in kind and say, you bet.

But man, if we could just get a little help.

If the last two years have taught us anything, it's that you have to take control of your own health.

It is clear you can't rely on the government or big pharma to protect you and your family.

I've never seen anything happen in medicine where the doctors are like, oh, well, you know what?

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Part of the problem with our society is we don't know where our food came from.

We have no idea.

Right.

It came from the store in a little tray.

Which is okay if you'll just trust us you know like it's it's safe right now it's there like just let us you know like get somebody over here watching us that knows what they're doing don't make these decisions based on

i don't know like i don't it's just crazy to me like cow farts really

you know really is that are we talking about that yeah are we really talking about like

I don't understand it.

Like, I really don't.

But it makes sense as far as like in this, it's a chess game to them.

Yeah.

But man, you're, you're playing with like people's livelihoods.

Like, and I'm not even talking about mine.

I'm talking about like people that need to eat what I'm producing.

Right.

You know?

Yeah.

And it's,

what's odd is I was talking to a guy whose father or grandfather was a rancher here, turn of the century.

And he said,

I'll show you pictures of Dallas.

There's not a tree anywhere.

Right.

He's like, it might have well been Kansas.

There was nothing here.

All of this stuff, all of the beautiful trees and everything else, for the most part here has been brought in.

It's been planted, et cetera, et cetera.

And yet, that's not the message you get.

Man has come in and destroyed everything.

Right.

Yeah.

I don't understand it.

I know that like where I'm at outside of city limits.

You know, there's just a certain way of life that it's

like people in the news are telling me like how bad it is for this and that reason and how we're but like I'm not seeing it where I'm at.

That's just not

maybe that's true for you in city limits, but I don't think it's not the case.

You know, like right here, like I don't think that's anything.

We were talking about this the other day just on COVID.

We live in Texas.

We've been back to normal for a long time.

Right.

And you hear these people on TV

and you're like, really?

Well, it's like, this is your life.

You're still locked in.

You still can't go places.

You got to move past that.

Yeah.

Well, it's like, who is getting affected then?

Because it's not athletes.

It's not celebrities.

It's not, you know, like everything's fine except for us out here, you know, in the middle.

Like, apparently, I don't understand.

I knew when he came on and said

this past summer, he's like, we're not through this yet.

It was just like a, it was like a wave of peace.

I was just like, oh, snaps.

That means we're through it.

You know what I mean?

Like, I didn't mean to, I wasn't trying to be like,

but it was just like,

oh, man.

It was my, it was the first moment where I was like, man, we're through this thing.

Yeah.

You know, I think everybody, I mean, when you have real big, you know, liberal puddants who have been screaming for, you know, practically internment camps saying

enough.

It's wow.

It's crazy.

Did you see the, did you see the latest poll was

40%

of the American populace now says if you're not getting your kids vaccinated, you should have your kids taken away from you.

I saw that.

Yes.

And what is that?

But at the same time, what year is it that we're allowed to see what it is in it?

2099 or something?

Yeah.

Yeah.

Like when we're all dead?

Like, wait a second.

Wait a second.

You're going to make me take it, but you can't even tell me what's in it?

Yeah.

And

it's alarming that it's one thing if you can't tell me what's in it, but it's another thing if, like, no, we know what's in it.

We just won't tell you until 2099.

I know.

How do you make sense of that?

What if I did that with my beef?

Right.

You know?

What if you did that with Viagra?

What if I did that?

I have to watch this Viagra commercial where they're taking separate baths, which I don't even understand.

And then in a 60-second commercial, I have to hear about all of the side effects

and worry about a you know, what, four-hour, six-hour erection.

I mean, I don't want to think about those things, but they make us think about those things.

And it's a rule.

They got to have that.

They have to.

And yet, we can't even ask questions.

Yeah, side effects may include depression, suicide.

Right.

No, I don't know.

I'm just trying to make sense of it.

To be honest, like, I'm just out here.

I'm just receiving all this information.

I'm just trying to make sense of it as an American, you know.

The other thing I don't know what to do with is a dollar.

That would be what my question for you is, just you know, from friend to friend.

Like,

think like a German Jew in 1935 or 38.

You got to put it into something that holds its value.

Uh-huh.

Um, I mean, you have me,

um,

but uh, put it in things,

land.

You know, I know people who have a lot of money, they've bought uh really, really super classic cars

because they know a,

you know, 68 Mustang Shelby will always

hold its value.

You know what I mean?

Just find things that you know,

like from food,

cigarettes, alcohol, all the way to art, anything that is.

tangible

that you know will never go out of style.

You bet.

You know what I mean?

That it will always.

A lot of people in Germany, in the end, they traded their art for their lives.

They traded.

Dang.

Yeah.

They traded.

That's a heavy thought.

It is.

I mean, you know who Dave Rubin is?

No, sir.

So he's a big podcaster and he's Jewish.

And he just moved out of California.

And I said to him, Dave, I've never thought this way before, ever, but.

I think I can begin to understand how Jewish people didn't leave Germany.

They were demonized, they were called all kinds of names, people talked about putting them in camps, but you still think it's not going to happen.

Right.

At what point do you go?

These people will do it.

Have you ever read the book, How Do You Kill 12 Million People?

Andy Andrews.

Yeah, Andy Andrews, great.

It's a short book, but he's like, How do you literally, like, if you think about it, like 11, 12 million people?

That's a lot of people.

It's a lot of people.

How do you kill them?

Like, well,

at the end of the book, it's spoiler alert.

He says you lie to him.

Yeah.

That was like, and I read that book like 10 years ago.

That, that really,

and it stuck with me in the back of my head.

Yeah.

And that's what's happening.

Are you seeing people from

like we used to be a group of people, and we'll never get back there unless we,

you know, we used to say e pluribus unum and from many one.

Yes, sir.

And I always thought, I never really understood, you know, I knew the phrase, but what was the unum?

And it's the Bill of Rights.

If you don't agree with the Bill of Rights, I can't talk to you about anything.

We have nothing in common.

Are you seeing people who have maybe voted differently or disagree on things?

Have you started to see them at all start to shift and go, you know, I might be on the wrong side of the Bill of Rights here.

Are you seeing any shift?

I think the shift shift is that it may not necessarily be people

you know it's hard for people to admit if they're wrong or right but i think the shift is definitely that there's a lot more people being way more quiet than they were at a certain time you know um

that's not helpful you know well i'm saying like they're pretty loud about i mean like how did they right like how how has

we're definitely not in a better place than we were a year and a half, but there seemed to be a whole lot less people, you know, as far, like I'm saying like things have gone a certain direction where you'd think everybody that was complaining would still be complaining.

But like,

I don't know.

Like,

I, what I'd, I, I feel like there's not a lot of hope right now,

you know, just for, for the everyday person, you know, as far as this country is concerned.

So

I feel that today

am i right am i right no you're right you're absolutely right um but i think the um because i feel that today i just i just i read the news today and it's just like there's a noose that is around all of our necks and it's just being tightened slowly you know and we're helping not us but the people we elected and the things that we've tolerated for so long we're just

you know how does a man go bankrupt very slowly and then all of a sudden yes

how's this?

How's this coming?

Well, it's been very slow, but it's coming faster and faster every day.

And

but then

I look at things like

you called me and said, I'll take refugees.

Yes, sir.

You know, we never talked about that on the air or anything, but you called and said, I want to help.

Millions of Americans heard

we have to leave those people there.

Right.

And we had no ability, no experience.

We had nothing.

And somebody just said, let's go get them.

Let's go get them.

And we did.

Yes, sir.

And I think all they need

is the example of

stop listening to the lies.

Stop listening to people who clearly are not doing things in your best interest, telling you who you are and what you can do.

That's just absolutely un-American.

And I lived through the Carter years,

and that's the only thing that changed was Ronald Reagan came in and said, you're not that.

We're this.

So,

I mean, so what's the, a guy like me, you know, I'm a cowboy.

I live in Texas.

And

I'm doing my thing.

I'm trying to, you know, run a ranch.

I'm trying to teach young people.

What's the next step?

What's the solution?

Like, what do I do as a, for instance, I was talking about being the

patriarch of my family.

If I've got, you know, 15, 16 people looking to me as a leader.

You know?

So,

first, lead by example.

So be the man you are always.

Just,

you know, I'm.

I'm adopting something I've heard a long time, a long time ago, and I always thought it was pretty easy.

It's not right now.

It's not.

So you have to really double down.

Do the next right thing.

Yes, sir.

Whatever that is,

just do the next right thing.

Don't worry about the future.

What is right

right now?

Not easy, not convenient, not popular, but what is right?

Do that.

And then do the next right thing.

That's really important.

You have a different place because you're media and

celebrity, and it's weird, isn't it?

It's weird.

It's different.

Yes, sir.

It's different.

And it plays,

I know because I've gone through it.

It plays all kinds of weird mind games with you.

And

don't lose your soul.

You have an extra category.

Don't lose your soul.

You start to want something,

quit.

Yeah, sir.

You know what I mean?

100%.

No, there's been opportunities to sell my soul for things.

Oh, yeah.

And, like, I just

not going to do it.

Yeah.

You know, I'm just, there's,

I just.

I was and people for some reason, like with what I do on social media, and, you know, it's a, it's a pretty replicatable thing, you know, with social media.

There's fundamentals of building a business, building an audience on social media.

You know, essentially, you bring value.

I do it through comedy and entertainment.

And then you just replicate it, rinse, and repeat every day.

But

there's shortcuts, you know, that a guy could take, but I just, I've, I've, I've adopted that.

And

I'm not going to sell my soul to make anyway.

People, for some reason, when they look at what I do, they think it might be like a flash in the pan or whatnot of like

with

being on social media.

And so guys will come up to me that don't understand what I'm doing.

It's like, what are you going to do if this ends tomorrow?

And

I was like, well, what are you going to do if you get fired tomorrow?

You know, and before

the first video, like, I was living in my sister's office, Doctoring New Yearlands, for $12 an hour, and that's the happiest I've ever been.

So if, if, if I get canceled for some reason and they turn the switch off, you know, hopefully I've made good decisions where at least when I got to go back to doing that, I got better horses.

You know what I mean?

Like, I don't know.

Like, I'm, my peace is determined by, you know, the Lord, not money.

If you

stay there, because

fame and fortune, battery acid.

People all want it.

Yes, sir.

No, you don't.

You really don't.

Yeah, not necessarily.

It's a really high price.

There's a reason you make so much money because you are trading something.

You know what I mean?

Whether that's time, privacy, or just the onslaught of whatever, you're trading that.

That's one of the reasons they pay you a whole lot of money because

you will get into it and go, this isn't worth it.

It's not worth it.

But it's velvet handcuffs.

And 100%.

Whoa, once you start seeing what you can have, it will fade over time.

It will change.

I should say that it'll change.

And that change might come in uncomfortable ways.

And if that happens and you're not right with the Lord,

you will

be like a man drowning and you'll grab for anything to keep your head above water.

And you will

be a

you'll sell out fast and bad.

Well, if, and I think a lot of people look at life through, it sounds like this might be one of the points you're trying to make, but people, when you look at life through the lens of money, you know, it makes you think that that might be the answer to the problem.

But if there's ever been one millionaire commit suicide,

then that's not true, which there have been.

You know, there's a lot of entrepreneurs and famous people and that just like, why, if that is the answer to the problem, why would they ever choose that route?

You know, you are, you know, I just watched something on

Charlie Chaplin.

It was a documentary.

And

he was a fascinating guy, fascinating

and brilliant.

I mean, I think Mickey Mouse is modeled on Charlie Chaplin.

I mean, he changed everything.

He was the most famous man in the entire world before fame was really like that.

You know what I mean?

He came from nothing.

lived in a one-room apartment with his mom on a third-story flat in London and bad section of town.

She went nuts, nuts, and it was just the two of them.

And then he goes to, she goes to a sanitarium, he comes to America.

He almost doesn't make it.

You know, something happens, as always does, and he hit fame that fast.

And

he was married four times.

Highest paid actor or highest paid anybody by far for the time.

Everyone knew his name.

Everyone knew his name.

All four of of his wives said

he

never believed

that anyone would like him.

He always said, why would anyone like me?

He was the same

scared kind of bully that he was as a kid, even with all that wealth.

It doesn't,

it'll make your life easier at times, but it doesn't change anything.

Yes, sir.

Nothing.

No, no, it doesn't.

And if it does, it's usually in the wrong direction.

Yeah.

There are problems or problems, whether your bank account is full or whether it's, you know, like it's, what is it?

Somebody, let's listen to Joe Rogan podcast or something.

A guy was saying, you know,

a healthy man wants 10,000 things.

A sick man wants one.

You know, and no matter what you have, you know, like there's just.

We rescued a bunch of Christians a few years ago in Iraq, and I went over and

I was freaking out a little bit because ISIS knew that we were meeting these Christians in this church and

they were leaving the next day.

We were getting them and then taking them and flying them out.

And ISIS

said,

we know what you're doing and where you are to them.

We know where you are.

We know what you're doing.

And at 8 p.m.,

we're going to blow up the church.

Now, I take ISIS at their word.

Okay.

So did they.

I arrived and it's like 7 o'clock at night and the church is packed.

And I'm really freaked out.

And they're...

You should be.

Yeah.

And they're all in there going, we die, we die.

We go to the Lord.

They had nothing.

They were being scared to death.

These were doctors and lawyers and successful people who literally were living in tents, you know, from the United Nations.

It was horrible.

Yeah.

They had nothing left to lose.

And they knew the only thing that mattered was God.

Right.

It was one of the greatest groups of people I've ever been with.

Well, if you think about like a lot of people, I think, chase

happiness

in this life.

And the word happy is kind of,

to me, it's tricky because happy is like circumstantial and emotional and things can happen around you that will affect your happiness.

So I like to use the word peace, you know, and if you, if you chase, because you can have a bad day and still be at peace,

but you're not going to be happy.

And so, you know, as Christians, you know, we're called to

God's just, he's not as concerned with our happiness as he is our holiness.

And so when you, you know, as a Christian, it does not mean you're guaranteed that, you know, Paul was in prison.

He wrote most of the New Testament.

And he wrote a lot of those letters from prison.

Right.

And

yeah, it's...

Because he knew what was important.

What was the priest's name that was in a concentration camp in Nazi Germany?

And he would volunteer to take the beatings for others, and he'd never cry out.

And

they hated him.

So So they put him underneath in this cellar underneath one of the deals.

And he eventually went blind and everything else.

But they came in to kill him because he was singing all the time.

Yeah.

And they were like,

you got to kill him.

He's cheering everybody up.

Right.

The guy had such peace.

He knew who he served and what the meaning of life was.

And it ain't.

You can't kill that out of somebody.

Yeah, it's amazing.

Right.

It's amazing.

Yes, sir.

And that's just, I mean, I guess ultimately, at the end of the day, whenever I think about what's going on in the world and

get nervous about, you know,

communist presidents meeting up, I just think that, you know, nations will rise and fall, but, you know, God's word endures forever.

And

he's not surprised.

Right.

That was another thing my preacher said.

That's exactly.

Like, he knows, like, he knew the 1-9 was going to happen.

He knew that was coming.

So he's not surprised.

So,

but

anyway, it'll be tough.

But yeah, I'm an old man.

I do.

Every day I'm like, man, what would he do?

But golly, I'm just glad he doesn't have to.

So right before my dad died, we were talking about things and he said.

Glenn, I, you know, he was born in 1926.

He said, I've seen a lot.

I remember the Depression.

I was there of

World War II.

My dad fought in World War I.

I was there for the good times.

I saw Martin Luther King killed.

I've lived through the 70s and Reagan.

I said, I've seen it all.

He said, and I've always told you, don't worry.

He'll make it.

We've been here before.

Yeah, sure.

Man, this is like a few weeks before he dies.

And he said,

but this time, I'm glad I'm not going to be around very much longer because I have no idea how you guys are going to work this out.

Dad, stop.

Well, it's like

Pliny, he's a philosopher.

He's like, this is the worst generation yet.

You know, well, that was however long every generation, and your dad and my dad, like, you know, their generation said that about this upcoming generation.

But like, at what point is somebody right?

You know, like, but don't you think that?

I think that.

Sorry.

Go ahead.

No, no, go ahead.

You know, I think it's our duty to find, you know,

find hope and give this next generation an answer, you know, and be leaders in that thing.

And so that's what I'm trying to do.

That's what I'm trying, you know, maintaining, you know, my peace in the midst of these things.

And that's what my pastor told me.

He was like, it's not whether or not you're going to go through that trial.

They're going to watch you and how you go through it is what's going to be important.

And that'll be your legacy.

And so I don't know what's coming, but I think what's important is how we navigate through it.

Like you said, like you were saying earlier, do the right thing for the right reasons and live with the consequences.

It's interesting to me that we

are

everybody's always down on this generation, but I know history well enough to know that the World War I generation thought the World War II generation,

they were nothing but, they're they just thought they were just worthless.

But then they did their deal.

Correct.

And

I wondered with my dad, we talked about this.

I said,

dad,

if you lived

through what's coming,

do you think that would be a blessing or curse?

And he said, what do you mean?

And I said, I think in my generation, I've never had to fight for the country.

Yes, sir.

I've had things come to me relatively easy.

I mean, I've worked hard for everything I have, but anyone in America, even the poorest, we are so fortunate.

And I think our generation

is actually,

we're not as blessed because we've never, until now, we've never had our, as a generation, back up against the wall.

Yeah, punched in the face.

Right.

And so you don't know who you really are until you have nothing left.

And you either have to be a bowl of jello or stand up and be,

you know, Lincoln was not the big statue.

You know, he was a guy who was freaked out just as much as I would be freaked out.

100%.

All of them were.

Yeah.

After the fact, you're just like, oh, okay, that was

obvious.

Yeah, he should have done it.

But while he's going through it, terrified.

Yeah.

Terrified.

And so I think that we give the younger generation, and people look at us and say i don't know and honestly when push comes to shove

you remember saving private ryan oh yeah i've always been afraid that i would be that guy who was on the stairs that just was crying and just froze him 100 right yes and you won't know until you're in that situation yes sir and it scares me that maybe that's who i am right you know um yeah i

so

i had this exact same, we were talking about this topic with Marcus.

And because I'm curious, you know, because I was thinking like, man, if they're coming over here, if anybody was going to attack this country, you know, please do it now.

While we've got these guys that like a Marcus Luttrell, you know, to lead us, because like we've got, I've got a buddy that I rode with, and he, he's going into Iraq, and he's the first Marine fighting in Iraq.

And all the guys around him never seen

battle, you know.

Well, now we got 20 years of some, some patriots that like they know how to handle themselves.

And so anyways, I'm talking to Marcus about this and I was like,

like, are you nervous about the?

And, and he said,

he said, no, like a resounding, absolutely not.

And he pointed at, I had two interns there that are younger, and he pointed it, he's like, this generation right here, they're going to handle it.

They're going to handle it.

And,

and I hadn't hadn't really thought about it like that.

And it was just this wave of hope that I had.

And

I was like, man, you're right.

And I wasn't, I'm not like a, I don't,

you know, part of my French, I don't piss on this younger generation at all.

Like, I've never done that.

I'm just nervous about our future as an American, you know, but like to hear somebody like Marcus just say, like,

we're going to be all right.

So have you, have you ever read the

fourth turning?

It's fourth turning, I think it's called.

I've heard of it.

I've not heard I've not really heard that.

Okay, so it's fat.

It'll give you a lot of hope.

They've taken this

pendulum swing that is in economies.

It's a wave that just happens.

And

this one group of scientists started looking at the generations over this 80 to 100 year swing.

Yes, sir.

And

they broke them up up into four different categories.

Yes, sir.

Well, the one now that's coming up, and you're probably in it, is the hero generation.

Yes, sir.

And that last time that happened was World War II.

Yes, sir.

And there is something

about them.

Yes, sir.

You know, just, you know, the hippie generation that just burns things down and tears it apart.

That

generation

happened 80 years before

in history all around the world.

It's crazy.

It's this thing.

It's

to summarize, I think

strong men make good times.

Weak men make bad times.

There you go.

Something else.

Make hard times.

No.

Strong men make soft times.

Hard men make soft times.

Soft times make soft men.

soft men make hard times.

Soft times, yeah, that's what it is.

And that's true.

Yes, sir.

That's true.

And I believe it to be true, you know, and

everything I do in business and in life, you know, which I'm not saying I've perfected this, but I try to

think, what will I wish I had done?

Like, I don't want to learn a lesson the hard way.

And, and, uh, um, like, I want to listen to, that's part of the reason why I seek wise counsel, you know, especially in business.

Not necessarily because i i've got some goal of you know owning my own island i don't but essentially like i've got 17 employees that depend on me who i would like to keep employed it's huge responsibility and it is it's heavy it's really heavy and um so i try to make decisions what will i wish i had done and i i that's what i think about with this country like i would hate for us to learn a lesson the hard way you know which there's we're learning some now and and we have learned some

um the thing that i just is there a way to learn

is there a way to really learn i mean i've been

very successful for about 10 years

and

did i thought the same kind of things and was not successful for 10 years and i look at that and go

I didn't really learn anything

here.

I learned it.

Hard times made us.

You know you really learn things yes sir well and I think there's certain situations and maybe this happened in your story at certain times where it's just like there's things that are completely out of your control you know

that that there's a little bit I'm not saying it doesn't hurt but there's a different kind of piece about it where it's just like

all right well I couldn't avoid a meteor hitting my warehouse you know what I mean like there's certain things like that you're I mean you're a Christ guy so you you relate to this.

I used to.

I love that phrase, by the way.

That's cool.

I don't know if you use that on Christ guy.

No, but I like that.

I like that.

So

I used to really

have a vision, and then I'm driving that way, and I want to go that way, and this is my plan.

And I would not take no for an answer.

Yes, sir.

And now

I explore.

I pray about it and I explore.

And then,

you know, for instance,

I just had this feeling recently that

success, but it, I don't mean it money-wise or fame-wise, that success on what we're trying to do is coming on this particular thing.

And I was talking to my wife and I said, but I have no idea what God thinks success is.

So you can go, yes, sir.

You know what I mean?

Whatever happens, when you can get to a place where you're like,

I did everything

that I thought you were telling me to do, Lord.

So I tried my best.

And you know what?

This is going to take me someplace I would have never taken me.

That's crazy.

It's, it's,

yeah.

I mean, not to just keep going back to the Holocaust, but I can't remember the book.

You'll probably know it, I'm sure, this story.

But there's a,

I believe she might have been a Christian that was helping Jews, but she's in a camp.

And where she's in that, and she's like, I'm in this camp.

And then the fleas come and she's just like, all right, come on, God, fleas.

Right.

And she's just like, you know what?

I better thank God for the fleas.

And so she writes and, you know, she writes and thanks the Lord for the fleas.

Well, come to find out there was a guard that was going around raping women.

And he didn't go there because he didn't want to get fleas.

And so the story that, and my pastor told me that, I've been looking for the book ever since.

It is, I can't remember what it is, by Corey Tenboom.

And

there's a great movie that came out in the 70s.

And I think Billy Graham actually funded it.

Dang.

And it's really good.

The movie's good.

The book is better, obviously, but the movie is really good.

I think it's, you know, and in business,

one of my mentors, he said, you know, it's kind of like pouring water on a table and you just see where it goes.

But essentially, like, you might end up somewhere where you never imagined in the first place.

But going back, like you said,

it's hard.

If you look through life and success through the lens of of money,

it may not end up the way you want it to.

And we have already.

Money is in happiness.

Correct.

I don't want to die

rich and

milquetoast.

My lawyer keeps telling me, well, he has told me, doesn't keep telling me because I don't listen to him.

But he said, eventually, you know, to grow my business, I live in a town of 500 and we've got a little warehouse.

It is, you know, just all in God's plan that I even got it.

And people have to commute.

And he was like, man, eventually you're going to have to move your operation

to a city or somewhere.

And

I'm just not going to do it.

You know, bigger is not always better.

Better is better.

And

what have,

because you, I mean,

small town,

regular guy working on a ranch.

What's changed for you?

Have you, what's, what's,

how are you better?

And how,

what are the worries about you

because of the changes in your life?

You may not want to share that, but.

No, I don't mind sharing.

I mean, like,

it's really just the weight of, so I've got, there's decisions every day.

You know, like as

you probably have way more than I do, but essentially, like.

There's these decisions that after they're made and they're successful, the public can look and be like, oh, yeah, well, that was a no-brainer.

You know, like he was just lucky.

But, and then if you fail, they're like, oh, well, that was a no-brainer.

You shouldn't have made that decision.

But like when you're in the decision, it's very difficult, you know, and you're trying to make a decision about business where it's like, you know, now all of a sudden, like these six-figure decisions that are, they're heavy.

And like these 17 employees are depending on that to be successful.

And one of the big ones, which I,

whether it was on this podcast or not, I wanted to ask you about is just like leverage.

leverage.

And like, so most of my business, like, I try not to use it at all, like credit or debt or at all.

But there's other parts where I've thought that it might be okay to use it.

And

not,

don't.

Don't.

Yeah.

And never, I mean, that's the only thing that saved me is

debt-free.

Really?

Debt-free.

Got to be debt free.

You just don't, it's not worth it.

Once you do it, then others, you know.

I don't have a boss.

Yes, sir.

Well, kind of, because I don't own my house outright.

So my boss is my bank.

So I do see that.

But what if it was like even, for instance, like a rent house or it's like an income-producing property or something like that?

Or you're just saying never.

So I don't, I don't like debt.

Gotcha.

I don't like debt.

And I think debt's going to work against us.

But there's not a problem.

You know, having there's reasonable amount of debt.

Right.

You know what I mean?

You bet.

And if it's a reasonable amount of debt, then I don't think, and it's making money, then I don't necessarily think that's bad, but I shy away from it myself.

You know, we at one point I had 250 employees, and my wife and I, we did not sleep.

When it comes to bad time, we did not sleep because I saw the face of every employee and the children and everything else.

And I thought, oh my gosh,

oh my gosh, oh my gosh, oh my gosh.

That's heavy.

It's really, it is.

Again,

that's why people should not hate business people, especially at the lower end.

You're struggling.

You don't know.

You're doing your best.

I have not met an entrepreneur at a, you know, smallish level.

I'm sure when you get to be a CEO and you're everybody's faceless, I'm sure it's different.

But I don't know anyone who owns a company and sleeps well at night in hard times.

And it's not because of them.

I've got my right-hand man, so to speak, woman,

her name's Lisa.

She's a single mom, five kids, you know, and we joke, like I'll go into a low call or something.

And she manages the warehouse floor.

And, you know, she's my number two.

So she's technically in charge of everyone else, 16 people.

And

the other day she was like,

all right, have fun.

We're dependent on you.

it's just a joke because she knows what I think about mentally, but it's crazy just at the end of the day, like now it's like,

you know, I'm the evil one.

No, you know, in some people's eyes, because of capitalism and the free enterprise, like now all of a sudden, but at the end of the, because I would have thought, like, for instance, if you made a million dollars,

you got a million dollars.

You know, the younger me, that's what I would have thought.

Well, now it's like, no, you might have 90,000, you know, like you might 10% net is like, that's, and so, like, that's just basic.

Yeah.

Yeah.

I'd be, oh, you're doing pretty good.

Yeah.

Yeah.

You're making 10%.

You're netting 10%.

Right.

Well, I think that's why people sometimes before taxes.

Yeah.

And the government's like, well, we need part of that.

Right.

We need part of that 90.

And it's what's crazy is

the fact that

people know this.

When they ask the question, should the tax should the rich pay their fair share?

Yes.

Okay.

Yeah.

I agree with that.

Sure.

What is their fair share?

Right.

Do you think 30%, it usually stops around 30.

Do you think 30% is fair for people to be taxed?

They usually say no.

Once you hit 40 and 50%, they always say no.

And then you go back to them and say, did you know that's what the rich are paying?

Exactly.

They're stunned by it.

They're stunned by it.

They just don't know.

Right.

No, that's what's, it's crazy.

And

I understand.

I mean, just

some of it makes no sense.

But

that's what I'm trying to navigate.

But that's why, I think that's why

your faith, that's where your faith comes in.

Yes, sir.

Because if you just

try to serve him,

you can look at the failures that you'll have and go,

he's bringing, he,

I've counseled with him and I did my best.

And maybe I misheard him.

But,

Billy Graham said to me,

we were talking and

he was just amazing.

I can't imagine.

Oh, he was amazing.

And

we were sitting at his house and he looked at me with like these twinkly blue eyes and he went,

you know, I'm not afraid to die.

And you could see it.

And he was kind of like excited.

He said,

although the actual dying part scares me, being dead doesn't scare me right right you know and uh

uh

we were talking and uh he said i'm not afraid to die and i said oh i can tell and he said you know what

everything that i've done wrong every mistake everybody i've hurt everything that all came from me

everything good i've done there you go came from him right he said and i know the difference and he knows i've tried to do the right thing.

Right.

And I think it hurts more when you try the right thing and you get bashed for it.

Right.

But

you can let it go.

Yeah, sure.

Yeah, there's a certain piece that comes along with like

being in prison for, I'm sure I've not been in prison for being a Christian, but you know, like in Paul's situation.

And the other thing, too, is just a testament.

I'd prefer not to be in prison for any reason.

Yeah, you were going to say, say, oh, just like

kind of getting off topic.

I was just thinking about Paul being, you know, as kind of the ultimate, like, he's persecuted for his faith, he's in prison, and all he really had to do was just denounce it, you know, and they let him out kind of deal.

And it's just a testament to somebody that holds true to their values.

So, you know, I talked to a Chinese dissident once

and

persecuted unbelievably for their Christianity.

And

I said,

how can we pray for you?

And she said,

oh,

well, you know what?

We're praying for the United States.

And I said, no.

And she said,

that you,

she didn't say collapse, but basically that you lose your wealth.

And I was like,

okay, that's what?

Right.

And she said, you've forgotten who you are.

Yeah.

She said, and only till the Lord brings you down and humbles you will you remember and then you'll rescue the rest of the world again.

Yeah, you know, so it's kind of a

an exciting time

if we can stay humble.

Yeah, I

right.

Yeah.

And and and The getting punched in the face part, you know, I just keep wondering, like,

is this as hard as we've been punched?

You know, like, when are we, when is it time to, you know, like, is there long, we're not even at the bar yet.

So we haven't been punched yet.

Oh, gotcha.

We're not even at the bar yet.

That's what I was afraid of.

Yeah.

Yeah.

And we just have to be,

you know, what's amazing to me is how many Christians I know that say they have faith, and yet you'll say,

you just got to do.

the right thing

and know that the Lord has it.

That, yeah, that's great, but it's not going to work.

And you're like, what's not going to work?

All of a sudden, you don't believe in the power of God.

That is truly the only thing that can save us.

But he won't until we all turn back to him and go, okay, I give, I give, I give.

Right.

Yeah.

No, there's definitely, you know, like in the Bible, it talks about just certain countries and leaders and people that, you know, just kind of continually disrespect the Lord.

And there's, there's certain things that happen like,

Lord,

hopefully, you know I don't know who you're looking at in this country but hopefully there's some of us a group of people in the country that are you know and I'm not saying that I'm living shiny enough

to be given that grace by any means I'm not saying that what I'm saying is hopefully there are some people that are living that kind of life where you know we can you can buy some time yeah

but yeah

what's next for you

You know, we've got,

you know, Netflix could call tomorrow about a season two.

They could call in two years.

You know, they kind of do what they want.

And they're great to work with, but you never know what they're going to do.

And so either that or, you know, there's been talks of some other shows coming up.

But at the end of the day, like that, those kind of calls, like, they'll come and they'll go.

So I'm not necessarily worried about that.

My daily grind is, is I've got a media team and we just, we put out content on the internet every day.

And I don't have a monetary goal.

You know, I have a content goal.

I think that like

that's the right way to do it.

I feel like if I were to set like an income goal, it would put too much pressure on my sales, which then is like, no, let's bring the value first and then the sales, let them fall where they may.

You know, so from that point on, it's just me navigating the back end, supply chain issues, same as everybody else.

But yeah, just trying to be wise with what little I am blessed with as a businessman and then just try to be

comedic, positive, uplifting voice in a, you know, be a light in a dark world for people.

Like that, that's, it's a slow growth, but, you know, I think it's impactful and it's created a loyal following and

just try to daily bring value.

So.

Can I ask you a question on,

you know, my wife and I watched that show, what was it?

Gray's Anatomy for years.

Good God.

And,

you know,

all of a sudden you watch it for a while and you think you're a doctor.

Oh, I know what they do.

They just have to, you know.

And every doctor, every nurse I've ever talked to went, it is the most agonizing show.

It's nothing like that.

Right.

When you watch Yellowstone,

are you just like, please for the love of Pete?

How much of that show can you enjoy?

Oh, you know, I mean, there's parts of it that

knowing what I know about show biz, maybe I'm a little bit more lenient on some of the things you might be talking about.

Like, you know, they're messing with that baby calf, and that baby calf jumps up and kind of runs off.

And, you know, obviously the calf is at least nine days old, ten days old kind of calf, which is completely, I mean, it's, it's, it's TV, you know.

And so, uh, you know, I give a little bit of, I give a little bit of grace there.

Uh, but, you know, Taylor Sheridan that put that show together, like, he is a cowboy and he does.

Isn't it it weird?

Is it just me that the storyline is

that Kevin Costner is trying to save his ranch and this season he is trying to save it by making it famous for horses and he's got to find a way to make it famous so it stands for something.

And here we have the four sixes.

Taylor Sheridan, who owns the four sixes,

is making the four sixes famous

by putting it into this show about a ranch trying to make a ranch famous to save it.

I mean, it's a little weird, dude.

Well, it's definitely like makes you think like, ooh, I got to see what's next.

Yeah.

Which is, I think, the whole

point of it.

But as far as like a ranch with a noticeable brand, like that's the one.

See, people outside of Texas don't know.

The 46es is like, they'll know King Ranch, maybe.

But that's not the ranch in tech.

I mean, it's good ranch, but that's that's not the ranch.

4.6es is the ranch.

Which is why?

Well,

the tradition that comes with that ranch and the integrity behind the brand.

So

the 4.6s brand, meaning like actual integrity of the people that run it, but then also the quality of the horse.

Their horse program is crazy bar none.

Like they have a remote to sale in October, and it's just the absolute best horses in the industry that you can imagine.

Their cow calf operation that they have.

I mean just everything they do is to the nines, but they've been doing it for 100 years is the thing.

But right there, that's a cluster.

There's a lot of ranches right in there.

You know, Pitchfork Ranch is right next to it, Tongue River, you know, Begs.

There's all these ranches.

It's cow country.

And so that's another thing that...

And the way that these cowboys, that's kind of the difference in cowboys is the country.

You know, you'll find cowboys in Arizona and in Wyoming and Louisiana that, you know, they're all cowboys, but the grass is different.

And so how they cowboy is different.

But most often, you know, the values that they stand for are the same.

So, but, but the 4-6 is it's, it's always been one where that area in there of West Texas, like, it's just...

When I was, like I say, when I was born, my dad, we lived on West Camp at the Pitch Fork, which, I mean, they've got it, they share a fence fence line.

And so, those were the values that I was raised on.

And so, watching my old man, that's kind of where I picked up on that.

But

it was a neat thing to get to.

It is a pleasure.

Well,

I wanted to ask you, I don't know how much time we have, but about your book,

The Great Reset.

Yeah.

Anyway, we may not have

a copy of it.

I will tell you

that

it is our World War II.

Yes, sir.

If we don't learn this and do it and

find ourselves to each other, we're done.

Yes, sir.

And it's coming fast.

Yes, sir.

And a year and a half ago, we started doing research on it.

And I thought

we can't really.

And it got worse and worse and worse and worse.

And they're not afraid.

They're not afraid to admit it.

I mean, it's all out in the open.

It's all there.

Well, now that Mark Suttrell is like my best friend, I fancy myself a seal, and I run.

I'm pretty much a seal.

You're probably

the best seal.

Yes.

Yes.

I take a 30-second cold shower in the morning, and then I run like three-quarters of a mile.

Yeah.

So I'm, you know, pretty much going to be a 10-hour and then I run 10 miles.

But it doesn't look like it.

Well,

I listen to books when I'm running.

Really?

And so that needs to be my next book.

Is it on

Audible?

It'll be on Audible.

Okay.

Cool.

Nice.

Thank you, my friend.

Thank you for having me.

It's been a pleasure.

Mine, yes, sir.

Just a reminder: I'd love you to rate and subscribe to the podcast and pass this on to a friend so it can be discovered by other people.

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