Effective Sales Training to Build a High-Performing Sales Team

So I think a really great sales process, a robust one, needs to look like a set of milestones within the overall process that's laid out that questions support the achievement of those milestones. I don't know about you, but I think people like to buy.
They hate to be sold. Salespeople should be listening 80% of the time and talking 20%.
They should be listening to the prospect. and if you don't know how to get them to listen, well, you need to learn how to sell, which means you'll learn how to ask the right questions.
Welcome to the Home Service Expert, where each week, Tommy chats with world class entrepreneurs and experts in various fields like marketing, sales, hiring, and leadership to find out what's really behind their success in business. Now, your host, the home service millionaire, Tommy Mello.
Hey there, guys. Welcome to the Home Service Expert.
I'm your host, Tommy Mello, and today I have Ryan Groth with me. He's an expert in sales, trading, and systems.
He's located in a special spot that I wish I was in. Well, actually, right now, Arizona's good, too.
But he's out of Kulu, Hawaii. He's the CEO of Sales Transformation Group Incorporated.
He's a board member at Roofing Technology Think Tank. And he also has been the president and COO of Follow-Up CRM.
Ryan Graf, founder of Sales Transformation Group, is a family man, former professional baseball player, and a sales trainer helping the construction industry move from reactive to proactive and build winning sales teams. Growing up with his mom and dad's custom home building company, Ryan saw the highs and lows of a family business.
After he played professional baseball and transitioned to his career, he connected with an innovative commercial roofing contractor who wanted to sell a sales management CRM program. After Ryan implemented the system, he found that his passion for coaching and training the people using the system was the key to create results.
His coaching skills took off and that's how Transformational Group Incorporated was birthed. His high energy and authentic approach has helped him partner with hundreds of teams and creating high-performing sales producers.
There's nothing that I love talking about more than sales. So let's do this, Ryan.
Tell us a little bit about your life and where you're headed. Yeah.
So thanks for having me on, Tommy. And it's good to be here.
Yeah. I mean, for me, I'm just all about growth.
Where's the next level of growth? I think success for me is defined by being faithful to just grow everything you've been given, every opportunity in front of you. So for me, we're entering our fifth year at STG is what we call a sales transformation group where, you know, over 600 clients nationwide and we're just empowering and inspiring our team to just make a huge impact and, you know, make a lot of money and help a lot of people.
But yeah, a little bit about us is you kind of share the background there. Played collegiately, professionally in baseball.
My parents were in the industry. I saw them struggle and got a chance to play at a high level competitively.
And so I think the inner athlete in me and in all of us wants to compete, wants to grow, wants to win. When the scoreboard is not in your favor and you overcome and you find a lot of value in growing and competing and dominating something that you go after.
So when I found out about this industry and sales and I saw all the opportunity, I was like, this feels like a calling to me. And so what I love to do is just build teams and help our teams build teams in this trade that makes it attractive.
I mean, I want people to grow up and say, I don't want to go work and be a doctor. I want to go work for, do garage doors or roofing or HVAC because there's just so much money, so much opportunity, so little real competition, in my opinion.
And I think that's changing, but I think there's so little real competition. And I'd rather see people succeed, thrive, make a ton of money, help their families be successful.
I mean, there's so much that I love about this, what we do. The bottom line, sales is the secret, is the key.
And the skills to develop those sales is the key to the transformation of someone's business and life. Without that, I mean, it doesn't matter what product you're pushing, how many crews you have or don't have.
You've got to be able to sell and sell value at a high margin consistently to grow. So yeah, where I'm going today is just more of that, you know, and enjoying my boys.
I got four kids. We live in Hawaii.
We got a couple acres, beautiful view, you know, love my family and just, just trying to set them up to be even more successful than I. I love that.
You know, you said there's no real competition for the most part. I agree, but you get these white collar guys.
I got a master's degree, which means nothing. I've learned way more in the home service business than I did in that degree, but it's not easy.
I see a lot of smart operators in the HVAC world and they say, oh my God, HVAC is so much more difficult. Roofing's so much more difficult.
I'm like, well, in my industry, there's no one else even close to my size. If you shit the bed, you'll do 20 million a year in HVAC.
If you shit the bed big time and diarrhea everywhere, you'll do 25 million in a roofing business. If you're really, really good at garage doors, you do 5 million.
So I love it when people say, yeah, dude, anybody can do garage doors. I'm like, the key I see now when COVID hit, I think the big impacted area was taking great care of your people, taking amazing care, making sure they make more than a plumber, more than a roofer, more than an HVAC tech.
You know, I know certain guys make five, 600 grand out there in sales, which is fine for me.

I got guys that'll do that too, probably this year.

They've never hit half a million dollars yet.

But what do you think this last year or two,

I just see the dynamics of business changing drastically.

Like it's a new game.

Inventory is an issue.

Finding great people, getting good trucks, building systems, CRM. When do I switch technologies? Some people say, man, really happy with Jobber or Housecall Pro.
Do I need Service Titan? What are your thoughts on all those questions? It's a loaded question. Yeah.
I mean, what I saw COVID do was it exposed what kind of the real leaders and entrepreneurs

are in the space.

You know, people who can pivot, people who can take action, people who can implement

technology.

I think people who didn't implement technology quickly got hurt.

And I think people made slow decisions and it caught up to them.

You know, I think what we saw is people who know how to take action fast. And also what I hear a lot of people struggling with is finding good help.
To me, man, if you can't find good help, you're not a leader that knows how to inspire people and are willing to invest in people. That's what I'm seeing is people who really want to invest in people grow.
I think a lot of the smaller guys who never spent a lot of money on a CRM or a training program or hired a senior leadership team, they get afraid. They're like stepping over dollars to pick up pennies, right? But the ones who know how to invest in people, technology, training, they know that even if they get a small portion immediately and they are committed to it, to seeing it through long-term, they're going to have huge upside.
And so when someone's like, I can't find good help, that's a huge red flag that that person doesn't understand the dynamics it takes to lead and cast amazing vision and invest and put your money where your mouth is in the vision in which you're casting

with talent. So I think if you're a good leader, you could find a lot of people wanting to work for you.
And in fact, here's how you know you're creating a good culture is when investing people is when your own people are like, bro, this is my brother. This is my friend.
And this is my friend. I'm with this is my college roommate.
And they're looking for a place to call home. and I found home here and I want them to come with me.

And what I love about that is it actually makes them want to work even harder because they're more accountable to making this work because now they have somebody that they're relationally invested into in their life in the company too. So there's a lot of upside to that.
But I think that leaders got exposed and the real ones rose up and gobbled it up, dude.

The real ones rose up and just crushed because they put the pedal to the metal while everybody

else is tapping the brakes.

It's exactly what happened.

You know, I think about this, though.

I don't know whether I like marketing or sales better because they're kind of yin and yank.

And I love marketing.

And I think about marketing is three things for me. It's getting great, amazing customers, but it's also finding internal clients and internal customers, which are employees that is finding businesses to buy.
So those three things, and we've got a budget for each of those. And it's not, you know, what I find is someone saying, I'm like, how much did you spend last month in marketing 10 million dollar company 12 million dollar company let's say well i spent 10 she spent 120 000 or whatever it comes out to be it comes out to be a hundred thousand dollars you spend a hundred grand okay how much did you spend finding great people you know we do some stuff on indeed we do a little bit of zip recruiter we posted a couple craigslist ads probably a thousand bucks so you spend a hundred grand to get clients and on your internal customers you spend a thousand so a 100th and you wonder why you're getting nobody everybody's marketing for people right now and here's another little thing that i picked up on is you might have margaret marg, she's not on Facebook.
She's not on Instagram. She doesn't know what TikTok is.
But Margaret volunteers at her church and her church has a 2000 person congregation. And if she were to speak up there, she just doesn't know how to, she doesn't know how to get credit for it.
And she doesn't have anybody asking her to do it. So I think every single person has a talent.
Somebody outgoing but doesn't love social media get them in a bni group and say when they do their one minute elevator pitch you know a great referral for me is not a client of course anybody that needs a garage door would be a client of ours send them my way but i'm looking for people that have a will that got a great attitude that want to learn a trade where they can make great money if they got a smile on and they want to win and succeed and go up the corporate ladder, we're not a corporation, but that's what we say. They want to move up quick.
This is the place, man. These guys are moving and shaking.
It's fun every day. They feed you.
You'll have a good time. They got all the benefits and all that jazz, but it's really fun.
I want to make 10 grand a month. So you guys need to find me 10 people.
Yeah, I love it. I just love this stuff you know it's it's really wild man and we started to like you know you got marketing funnels or videos to attract customers and we started doing that where we create like positions the way you can grow in a company on a video like a 30 minute video like transparent here's our core values here's where we.
Here's where we started. Here's Tommy Mello and his background.
Here's a little bit about his family. Here's a senior leadership team.
Here's a track record. Here's a case study of so-and-so who's had success, who's in sales making 300 grand in year two or whatever.
And people are doing marketing videos to acquire new customers, but they're not doing marketing videos to bring on people. And I tell you what, man, we turned that video on and it's amazing the kind of people that I come through.
Because then they got to watch the video and then they got to go through an application. Then you can have some kind of screening test.
They're two hours invested into looking at the opportunity and wanting to work there. And they're telling you why they wouldn't work for you versus you convincing them that they should work for you.
And you just got to pivot. And I think that's marketing and sales, which I think marketing is sales in written form or in some video form or branded form.
But yeah, it's wild. And I remember when I brought on some of our senior leaders, and I was a good marketer.
And I think we are good marketers. But I remember we were having some issues internally.
We had people feeling disconnected. We're a completely remote company.
And you think I got 20 employees in Maui? No. They're all over the country.
And I remember we had our annual big event, STG Live, which is our big annual conference. And we had one of our admins just started crying.
It was like, she was like, I just feel so disconnected. He said, I did a good job.
It's the first time I've heard that. And it was convicting for me because of the distance in the remote world.
But bottom line is our president, I'm CEO, my president, Adam, he goes, bro, we're crushing it, market-facing. Internally, we're struggling.
We're not crushing it internally, right? So it's like we had to start to change the culture internally, just speaking out from our experience, really investing into our people and marketing to our people. And now we've got people referring like, oh, I got my best friend.
Oh, my dad should work here. And then that is such a powerful thing because customer attrition and seeing new faces, customers seeing new faces all the time, new account managers, the ramping time, losing people.
It's not a good look. Oh, I was at A1.
Now they're putting on Facebook. I'm no longer at A1.
It was a good run. And now I'm working for something else.
It's like, you know, you want long-term employees that are bought in, right? You want people who are connected. And I love that you're talking about that.
And we should invest in marketing to our employees just as much as the customers. Well, you know, here's the way to stack the deck too, Ryan, if you you really think about it you ever heard the dollar a day strategy on social media you put a buck towards it and whichever one gets the most interaction is where you put like a hundred bucks and then out of those you put more you test those videos out and then you have a way to syndicate it to all your employees so we'd have over 400 people posting that that.
They got a tracking cookie. Another thing is, think about this, Ryan, in the home service space.
My best technicians never wanted to leave their old job. But I'll tell you this, dollar shave club, dollar beard club, you know what they advertise to? The wives.
Now, most of my people are male technicians. I have one female.
She's amazing. But if you really to get them to change get a wife out there to say this, you know My husband ryan He's a pretty good dad now.
He's an amazing dad He was a pretty good husband now. He's an amazing husband.
We bought a house We didn't own a house. We own our vehicles outright.
We've got a better credit card score But here's the one thing I can tell you you guys. He feels appreciated.
He's got a smile when he comes home. And he comes home earlier than he did before.
He spends breakfast with us. He makes it to my kids' ball games and the dentist appointments.
Never did that before. What do you think that means to a woman that's in a relationship? I think it means a lot.
Powerful. They'll be switching jobs, man.
They'll'll be switching careers that's something we're really working on you gotta have the right video guy and you can't overproduce it either but this is a fun subject you're about to take your recruiting to a whole other level i could already see it you already are you probably already are but it sounds well look what we're trying to do is get to a billion i gotta get to a billion by 2025 i made a 250 000 dollar bet to hold myself accountable what's motivating you to do that i'm just curious i love it but i'm just so someone asked me the other day what the hell's the deal and i said well money's no longer ever gonna be in my way so i had to knock that one out first i don't come from it really need money so i wanted to get the money out of the way and then I wanted to really understand business to a deeper level. And when I decided, I said, you know, if I really had to tell you, I want to be Neil Armstrong.
I want to be the first of our kind. I want to be legendary.
I want to leave a legacy so strong that when people see me, when I've got a grandson, he's going to go, hey, Billy, you ever hear that thing called the garage door? Yeah, my grandpa. For me, that's what it is now.
It's about leaving such a big mark. And really, what's the byproduct of that? It's helping hundreds of thousands of people, if not millions.
And this is one step to what I want to do. Look, I'm not Elon Musk, but I really look up to that guy because he's number one.
And so it starts in the home service space, make an impact, be the Neil Armstrong. There's other chapters in my book that are not written yet, but I know where we're going with them.
And I say all the time, what did Peter Parker's uncle, Spider-Man, Tom with great power comes, great responsibility. If you could, you should, because you could help a lot of people.
I definitely feel like we could. We've got an amazing team.
I'm sitting on the shoulders of giants with the amazing group we have here. So we're ready to just go dominate.
And I tell people we're playing chess and everyone else is playing checkers, but I invite people into our shop all the time. In fact, we started a new thing up called Garage Door Freedom.
We've got about 25 people, companies joining. We'll take these companies from 3 million to 10 million in two years.
And when they write me every day, and I can show you a million letters, handwritten letters, Facebook messages, LinkedIn messages, emails, text messages, you changed my life. And when you got enough people that you changed your life, it seems like just good thing happens.
And you put it all out there. I put it out there in the world and it came back, comes back tenfold.
You know, I had a comment here. One of the guys, well, first of all, Tom Brown seems to have a crush on you.
No, I'm kidding. He likes you though.
So this is good. Tim's an amazing guy.
He's in the roofing industry. Chris DeGuire said, we are a four person plumbing service shop shop what is the first area of tech training to invest in i mean let's get in the cell like an upsell they could sell on site i'm imagining that that's uh the service tech model the sales model i would start there and then you can decide as you get this thing pumping with some gas on sales, whether if you should stick with that model or have a salesperson and then sell it and then hand it off to a tech to fulfill it.
You can determine that model after you get some sales, but sales starts it all, right? Pump some freaking options. Without sales, you got no money.
And without money, you can't get good recruiters. I think one thing I've identified with most business owners business owners including myself we're not good interviewers until we start reading and learning and seeing it a great interview is asking a lot of tough questions i thought this was such a bad question until i understood what it means is tell me a little bit about some of the qualities that would make you a true team player team player and tell me a little bit about what are some of the things that you've done in your past that really showed and exemplify that.
And then secondly, I'd say show me some things that you need to work on. And if you said, well, Tommy, the hardest thing about me is I work too hard.
My wife tells me I'm one of the hardest workers. And I just, I work all the time.
You hear the stupidest answers. And what you want to hear is just, you know, Tommy, sometimes I take on too much.
I'll tell you, sometimes I have a hard time distinguishing what's the most important thing. That's why I like to touch base with my direct report at least once a week and make sure I stay focused on that because sometimes I do gobble up too much and nothing seems to get it done.
So I like weekly checkups. That would be a you're just trying to see if they have some humility you know totally you have to start becoming a good at interviewing and i love that you guys you've heard of the software keep k-e-a-p i have heard of it i don't know much about it infusion soft was what it used to be oh yeah no confusion stuff that's why they changed it to keep yeah they used to be right down the street from here in mesa yeah yeah and i was thinking a lot of this before i met them but i was on a flight home to maui and the ceo and his wife were right next to me we're you know in first class which is something that when you go that far you got to go first class so you could get some good sleep but man we spent like two hours just talking life business family and it, family.
And it was a treat. I mean, the guy's got a pretty solid software company.
He's a CEO and founder. And what he was talking about was just like how they used to do some core value workshops, but they have their whole family's got core values.
They got core values everywhere. But he's like, you hire, coach, and fire to your core values.
So you hire, you coach, and you fire to your core values. Because if you don't interview within the context of your core values, I think you're missing it because then you can't coach to those core values.
And then if something's off, aside from just pure underperformance or something morally or illegal that they did, you can't fire them, right? So we want to be in a place where we could say, look, we got five core values. You know, John is, he's having an off month.
Like what's going on, right? Like what's happening? What's going on? You just, I don't feel like there's a rub. So then you can go back to the core values and go back to it and see if what's missing, right? And then if it's something that's never going to get developed or just it's over then you can fire them based on that criteria so i don't know if you know what you think about that tommy but just like core value as a kind of ingrained component of interviewing so there's a book i read last oh shoot yeah wednesday i've read it over three days it was an audio book i was reading a few at a time but one of the books is by um it's called the ideal team player the same guy that runs

and he says there's three qualities that you need in an employee hungry humble and smart

and let me just go through these really really quickly is

humble means that's the question what's's your weakest flaw? You know, when you ask them, tell me a little bit about your accomplishments. If you're like, I, I, I, I.
But if you're like, listen, when I was in baseball, we had to work as a team. And the more times you hear team, that's great.
Humble is just, listen, we missed a deadline and I'm going to take responsibility. It's actually taking ownership if it's right or wrong.
Hungry means, listen, I'll work nights, weekends. I want to get ahead.
I want to win. I do want this.
I'm going to put in the work it takes to be at the top. But smart is not what it means.
Smart is not like, oh my gosh, I just passed the SATs or whatever, the DATs or the GMAT. Smart means that I have, when I say something, that people understand who I am and what I'm talking about.
Smart means when I'm having a one-on-one, I'm not condescending, but I'm aware of it. It means I'm street smart.
It means I'm a good negotiator. It's like, I might say, Ryan, look, you haven't smiled all day.
You don't seem like yourself. There's something going on.
A smart person realizes that. Right.
A non-smart person that's not good with people just says, oh, they're quiet today. They don't grasp that.
So those three qualities, I'd say, yes, I have core values and I live by those core values and ethics and aspire to be number one is my first core value.

But these three really indemnify a great team player.

And that's what I realized.

I read that book like seven years ago.

I have it here.

Just look it up.

There's the image, you know, and it's, it talks about, so humble, hungry, smart, right?

The ideal team player is all of it.

But if you're smart and hungry, you're the skillful politician, right? Which means you're, you know, you're good with people.

You can manipulate people and get them for your game, right?

You're not like serving others.

It's for you.

And then, which again, like, and then you got hungry and humble, which means you're the

accidental mess maker, which I thought was, was interesting.

So you're, you're like going to make messes.

the And then you got hungry and humble, which means you're the accidental mess maker, which I thought was interesting. So you're going to make messes.
Oh, well, making mistakes all the time. You're not aware of others.
And then you have smart and humble. And those two together is the lovable slacker.
Yep. And then if you just have one and not the other two, if you're straight hungry, you're the bulldozer.
Yep. That was me.
I'm like, I'm hungry. I don't give a crap.
Like, I'm not that humble. And I'm just going to take this on.
There's going to be some dead bodies, but I don't really care because I'm going to deal with what I want. Right.
And then if you're just smart, you're a charmer. And if you're just humble, then you're a pawn.
So I was like, wow. You're the one that gets all the work dumped on them.
Right. And you're just sitting there.
There's a lot of people like that. Taking it.
Right. So what I found was that the humble piece, the smart piece need to work.
Because I think down to the, you know, bad score me was a bulldozer. Like I was hungry.
I was always hardest worker, but I wasn't aware of myself and others. And then I was also concerned about myself a lot and just not as humble as I could have been.
So what I did was it exposed my need to learn how to be more aware of my emotions.

So I got the emotional intelligence 2.0 book by Travis Bradbury. I think that book helps you

become smart. I got another book helps you become smart.

I got another one called StrengthsMinder 2.0 that someone just got for me, but it's called what emotional? Oh, Emotional Intelligence 2.0. So Tommy, what they do is you can't just buy a copy and read it because you have, what they make you do is you got to buy a copy in order to get the code inside the book so that you can take the emotional intelligence test.
Right. And so then you take it and I was like, wow, I need some work.
And then they actually show you in the book, all of the different examples of low scores and then really high scores. And then you're like, you start to see your gaps.
You're like, wow. So anyway, I think that really helps you in sales too.
And become emotionally aware because you can connect with people and be a little bit more strategic and smoother in your approach rather than just forcing and pushing too hard. You can care, care about people.
They feel cared for, right? But ultimately, I wanted to share that, Tommy, that that book showed my gap of being smart as a real, like, true smart person and emotionally smart. And then I got that book, and I think it closed that gap.
You know, it's nice to know what you need to work on. One of the things I really recommend to people, and this is different, so I just want to clarify something that might be going on in a lot of the listeners that really listen to me a lot is to be a better communicator is something we should all be working on at all times.
Now, I always say I hire around my weaknesses and I don't work on becoming a great CPA or a great accountant because quite frankly, it doesn't drive me. I'm not motivated by doing it.
I don't have fun. So there's a lot of people that I never want to be the CTO.
CMO, yes, I like being involved in marketing. But at the end of the day, I've surrounded myself with every one of my weaknesses, but I can't find anybody to speak for me and try to figure out emotional intelligence.
So what I usually mean by hiring for my weaknesses, there's things that I'm always going to work on. I'm never going to stop working out.
I'm never going to stop trying to understand how to motivate people. And that's emotional intelligence.
And also just trying to pick up on people's cues. And I just read a whole book about body language and it has a lot to do with tonality, eye contact.
But what it explains to us is there's four major things that we identify when we meet a person and sex is one of them because as mammals you know back in the day that was one of the core things we needed to do and that's there's this chart up i want to show you guys a quick chart if i could show you this let's see if this works can you see this chart yeah oh yeah bro love this This is called Maslow's Hierarchy of Needs.

And breathing, food, water, sex, sleep, homeostasis, excretion, those are first.

And then it goes all the way down to this.

And when you understand these things, it's important.

So their sex is one of them.

The second one is if you're an enemy.

You recognize that very, very quickly. Usually, it a certain type of, they want to kill you.
Number three is a friend and number four is indifferent. Then how do you move quickly from the indifferent stage into that friend stage? And that's what sales is all about.
And so I not only been studying verbal communication and the words to use, never say cheap, say

the most economical, never say cancel the right of rescission, never say sign here,

say I need you to okay the paperwork, never say contract.

It's simple.

Agreement.

Agreement.

Agreement.

Yeah.

So, you know, there's a great book called Maximum Influence that has all these words

on a page.

I'm actually building it into my training center.

Well, let me ask you this.

I want to get to some of these questions here that my team does all this work and I haven't asked one of these questions. What does a robust sales process look like? Yeah, I think a robust sales process looks like structured phases of the sales process itself.
So breaking it out into different chunks so that there's awareness of the salesperson of where they are in the sales process. So they got to have some awareness through phasing it out.
And then within each phase, there should be milestones that we want to accomplish. So for example, we like to use a baseball diamond a lot in one of our, especially our commercial sales training, where we go from home to first is they're on first base, they're a suspect.
First to second, they're a prospect. Second to third is their journey becoming from prospect to closable and qualified.
And then from third to home is when they close. And so a lot of people, what they do is we'll say, oh, you're going from first to third, which means you're skipping the steps in between.
So they're like, oh yeah, I'm going from first to third, which means I'm showing up and throwing up, right? I'm quoting and hoping I'm getting in and I'm just going right to the close and I'm hoping they buy, right? So I think a really great sales process, a robust one needs to look like a set of milestones within the overall process that's laid out that questions support the achievement of those milestones. I don't know about you, but I think people like to buy, they hate to be sold.
Salespeople should be listening 80% of the time and talking 20%. They should be listening to the prospect.
And if you don't know how to get them to listen, well, you need to learn how to sell, which means you'll learn how to ask the right questions. And what we teach is if you're really good at sales, it means you're really good at asking questions.
And if you're really good at asking questions, you'll know that by when a prospect says, man, Tommy, that's a great question when you ask them that question. How do you know you ask them a really good question when they say, man, that's a good question? Or how do you know if you ask a tough question and say, that's a tough question? So in sales, a robust sales process, if you're doing it right, should get them saying, wow, that's a great question.
And then it should be touching on their emotional levers in the process that they're self-discovering through your questions. And then when you present a solution, you're only showing them what they've already convinced themselves they want to do rather than you convincing themselves to do it.
I love it. I love it when people ask me and they smile, they go, well, what do you think? And I'm the guy that's selling them.
And one of the things I teach my guys is I'm like, look, it's you and the client versus us. You got to sell a one, but it's got to be you and the client versus us.
One thing on my mojo call this morning, I said, there's one common trait that I'll tell each and every one of you right now that I've heard from every guy that breaks through the invisible wall. They slow down.
They're not in a race that the only thing on their minds when they're there is that client. They're not looking at their phone.
They're not looking at their watch. And I say, there's this period in my mind of about two and a half hours where i'm talking about the harley I'm talking about snap-on tools the wife i'm talking about a lot of stuff.
I'm like, oh my gosh You're a teacher i'm using their first or last name 15 times. I'm making them feel special And there's certain ways that i'm just like really And then I use the not all the time.
So you tell me you want your door to be safe, you care a little bit about the curb appeal, and you want to make sure you have a great warranty. What do you say we go over these options and we pick one right now? And it's very simple, these nonverbal cues, but there's so many people that are relationship sales.
There's other people that know how to build instant rapport and get that sale done in the home right then and there and i don't think they're always the same people that's a good call and i like what you're saying there is in order for you to say you know that they wanted a function a curb repeal and a good warranty i think i got one of those incorrect because i didn't listen as good as i should have that shows you're listening right when you share back with them it sales- Or you write it down. That's even better when you're writing these things down and you're like, really? When I met Al Levy, I sat down at the restaurant with him and he goes, Tommy, I've met a lot of guys.
He goes, very rarely do I see them taking notes. That's a good sign.
And you're right. I met this master salesman for Valpac, those little blueons number one guy in the country he goes i got a rule if i could get the customer talking more than 90 he goes it's always an hour long he goes so i shoot for 50 to 54 minutes if i could get them talking 50 to 54 minutes my closing rate's 100 he goes as i start to go 40 minutes Here's where my closing rate.
And he showed me his closing rate as he had to talk more. I got his book right over there, The Wolf of Wall Street.
Good guy. I met him a bunch of times.
He's part of a group I'm involved in. And he said, sell me a pen.
And the real answer to that is, what kind of pen are you looking for? You know, there's a million questions that go with that. And great sales trainers, they teach to answer questions with questions.
Oh, really, Ryan, I'm curious. What makes you ask that question? I give this analogy all the time, and you'll love this, I think.
This guy walks into Best Buy, and he goes, listen, I'm one of the highest paid programmers in the United States. I need a computer.
In this case, I'm going to go with a microsoft product for what i'm working on now what i'm looking for is a certain type of processor that could handle i'm looking for a video card that could handle six monitors blah blah blah blah blah blah and the guy says i know exactly what you want based on what you told me he takes another computer and the computer and he says, this is exactly it. And the guy goes,

let me ask you a question. Does that have Windows 10 on it?

And he goes, absolutely. The latest

version of Windows, Windows 10.

He goes, get the hell out of here. You guys are pieces.

This is a scam. I hate Windows 10.
I can't

believe you're a company that would even

put Windows 10 on a computer. I'm out of here.

The right answer of

that, he did everything perfect until he got there.

You know what? This comes with a lot of different operating systems depending on what our users want what were you looking for they've got geek squad they can put anything on it they want totally sale great sales people know how to not put themselves their backs against the wall and box themselves in and so what that guy did was by answering yes he fell into the trap rather, well, what makes you ask that question? Can you tell me what's the reason you ask? And then they go, well, yeah. And then how many times have you saved yourself from screwing the deal over by doing that? I mean, I have a ton.
And then you pivot your solution just because, again, you can change it. Super good point.
This is the best question probably probably of this whole thing and i think this is so important that we spend some time on this

you know i do this thing i'll train the trainer and i always say that you shouldn't have more

than five direct reports overall you should be able to delegate down and control your day in a

way that you're just not having to jump on meeting to meeting to meeting to meeting that you never

get to do real work but what are some of the metrics how do you begin to develop the trainers we're realizing a lot of promotions right now which we call a promotion of financing and once you get someone pre-financed oh my god look at i've been doing this a long time 16 years everybody says oh yeah i've tried green sky i've

tried this i've tried that when you study success which is hvac and roofing and windows they all use financing so do they for the the transmission shops that's what my dad did for a long time and it's a game changer so when you're training a trainer and you've got a manager one of the things i've realized is everybody group coaches they group coach very very good but they don't individually coach they don't go over their individual stats you used to be a baseball player used to have a baseball card did ever say the team stats or did it say the personal stats personal and then do you have coaches that wanted to coach you personally and make sure you do better next time yourself and I think we miss that in home service a lot of the time. So talk to me about how to have better meetings.
What KPIs should we be looking at? What are the things that really are going to drive? I call it better your best. How do we drive you to become a better version of yourself next week? Yeah, love it.
I mean, I think there's some core ones that everybody needs to be paying attention to. One is, you know, your closing ratio, right? So average ticket size.
I mean, I don't know about you guys. You guys have a lot of upsell options.
Like when you increase deal sizes. Yeah, I got a lot of, you know, people say I don't, I don't sell people anything they don't need.
I go, no one needs any of this shit I'm offering. No one needs a garage.
No one really even needs a house. What do you mean? You don't sell people things they don't need.
You sell's crap losers say i sell things i don't sell anything anybody doesn't need go on facebook right now into a forum with 10 000 plumbers or freaking tile workers you can count the losers on there saying i don't sell people things they don't need their options no one needs a garage door with a video camera on it people want that because you want to You want that. Yeah.
I think you got to look at how people are doing with upsells because

typically in most businesses, the upsell margin is higher than the base price margin.

So you're going to make more money, be able to reward people better by looking at deal size and looking at those margins. That's huge.
So I think the closing ratio is huge. I think sales at the end of the month or end of the week is huge.
But what really matters is what is the leading activity that creates the end result, right? So what kind of proposal volume, prospecting volume, referral generation volume, those types of things, that's going to dictate how you succeed. And then obviously you have training and personal development that falls into that.
But I like to see people moving the needle on the process that generates the outcomes we want, which is increased sales by looking at really the leading indicators versus the lagging indicators of great success. So let's go over leading versus lagging.
I like this topic. Yeah.
So like prospecting, referral generation, reviews that you're capturing, follow-up activity and proposals delivered or quotes submitted or estimates submitted, whatever you want to call it. Those are the leading activities, right? I can tell you right now, if a guy has a closing ratio is at 50%, which I think is good, it could be higher.
If it's lower than that, it's in home services, we should be asking why, unless you're a super heavy paid ad company and don't get a lot of referrals, right? So I want to know if this guy's quoted a million dollars in a month, I'm just throwing out numbers here. He's closing at%.
He's going to close 300,000. It already has been closed or it will in the next sales cycle.
If he proposes 250,000 in the next month, we're in deep crap, right? We're in bad shape. So we got to look at the leading activities.
The laggards are sales, margins from those sales, average ticket size. And I think another one that I really like to look at is selling cycle.
So from either lead to close or proposal to close, what's the average amount of time or days? I think in the home service world, obviously, we want to have a super short one call possible. We have a lot of clients that do commercial too.
So there's a little different environment too. So anyway, thoughts on that? One of the things I've realized that there's not one person listening right now, I don't care how good you are, has not struggled with inventory in the last year.
There's been issues. We've all had it.
We've bought from different vendors. We've done whatever we have to do to survive.
And as it's starting to normalize to, you know, there's a new normal now, being able to get the door, a warehouse guy to run over, pick up the door, meet the technician and the installer there and start working on it. I think it's the ultimate advantage.
I think that time is a huge factor, sometimes more than money. I'll tell you this, and I'm not trying to be cocky here, but money to me is relative.
I want it and I want it quick. I mean, that's why I like Amazon.
I ordered these timers. At a gym, you got the remote, it'll tell you the time, it'll tell you the date.
It'll also tell you how long. I just ordered 20 of them from my training center.
They're going to be here tomorrow. I was like, hell yeah.
And that's something I always look at is how long is it going to take yeah and customers look at that too so mastering inventory the byproduct of that is much higher sales and i talk about bullets i talk about bullets in your gun and i think about a six shooter but maybe we have a 10 shooter and i talk about do you have samples do you know how to the door? Do you know how to get them through the promotional pre-promotions fast? And that comes to operational excellence and running them through here fast and saying, listen, this is not even a hard inquiry. Let's just see what you qualify for real quick.
A lot of people don't have to pay anything for over a year, sometimes five years. It's crazy what we do with interest rates the way they are.
I mean, you know, inflation, gas prices. Let's

just see what you qualify for. Once I got them qualified, money's out of the way.
And once I have the right stuff and we're talking about the Harley, they like me. And here's what I say to them every time, Ryan.
Here's what you need to do. Here's what you should do.
But if this were my mom's house, based on what you've told me, that's the key sentence. Based on your staying in the home.
You got five kids. You've got four kids on two acres in Hawaii.
You got a great views. I don't know if it's ocean views.
Based on what you've told me. Here's what I would be doing for my mom.
Based on what you've told me. And here's why.
And then you shut up. And they say.
You got to either believe me or not. Now if you're house, Ryan, I'm going to say, listen, my mom's flipping this house.
Here's exactly. I'm getting it through inspection and I'm making sure there's a good enough warranty because maybe it'll add value when she sells the house.
But overall, I care mostly about curb appeal and functionality. You don't need a heavily insulated door.
We don't need anything special. We don't need the cameras and all that good stuff.
Let's just do this for you. And this will help you sell the home.
And this is what I would do for my mom. And by the way, I love my mom a lot.
So I think it's important to throw that in too. So what are your thoughts on that? That's fun, man.
It's good. I like it.
It's authentic and everybody can relate to it. And I think that the fact that you're doing pre-qualifying under financing, I mean, gosh, it just gives the sales guy so much confidence going into the process where all he's got to do is really hear them, connect with them, make sure they like you.
And I could see this accelerating sales like crazy. It is nuts because money will never be an option.
You both just agreed you've got pre-finance as a small monthly fee. What are the five pillars of sales transformation? Yeah, we do an evaluation and analyze our team or the individual salespeople.
We actually do an analysis. We partner with a company out of Boston, a sales analysis.
And we have seen over 1,900 salespeople take it since we started the company. And on average, the way we score them is based on sales competencies.
55% of salespeople are actually considered what we would standardize as weak, which means they're really just order takers. They're not really great salespeople.
That's based on the will to sell, the desire, the commitment, their beliefs, their supporting or sabotaging great sales success, and then sales competencies

and sales skills. So we measure 21 core competencies and we measure first.
And then we set a foundation leadership-wise, pillar two. Let's create a great foundation for sales success.
And then what we want to do is help them compensation, sales plan, CRM, and a kickoff of. So we're a big believer that every company should not...

Hey, let's bring in Ryan Groth for a day, which is awesome.

I could come in and make an impact.

What we want to do is we want to transform, empower, and give the tools for the leader

and leaders in the organization to put on their own sales event

multiple times a year that makes it exciting for sales reps to be part of and be invested into. I don't know what your dynamics like, but my best clients do multiple internal sales trainings a year.
They're using my platform, but they're actually the teachers and facilitators of the training themselves. They're not needing somebody else on the outside to come in and do it for them.
So that's a key piece. And then pillar three is professionalization of the Salesforce.
So obviously technology, sales enablement, ongoing coaching, like athletes get ongoing coaching. And then we're big on automation and we like to see camaraderie being automated.
So things like Slack channels and when deals are closed and leaderboards and scoreboards, we want to create automated camaraderie being automated. So things like Slack channels and when deals are closed and

leaderboards and scoreboards, we want to create an automated camaraderie environment so that... I grew up watching SportsCenter three times a day.
I don't know about you, but I watched it twice. I saw the same episode twice.
I just loved it. And you're always looking at numbers, always looking at the league leaders, always looking at the top 10 plays.
I want to create companies in this home services world that feels like you're living in a sports

center.

You're like in a league, you're in a team.

It's constantly feeling like you can perform because that peer pressure, that desire to

be great is embedded in the organization and it makes people rise up and the true performers

rise up.

And then Fiddly is our own live live events just in camaraderie and community within our client base but go ahead you had something you want to add well i was just thinking there you know gamification is huge letting people know the score i always say the manuals the processes are how we play the game. The KPIs are the scoreboard.

And every single morning I have at least four guys talking about their big wins from the day before.

And they're always different.

And what's super cool about it is you get to hear it from the horse's mouth.

It's just super cool because you hear about the slam dunks,

the home runs with the triple double.

It's just crazy when you really get into it, what these guys are doing and the acknowledgement. I interviewed my top three guys for another podcast that I'm launching.
And every single one of them, I said, why do you guys stay with me? Of course you make great money. And I think we got good camaraderie, but they said, you know, Tommy, the real deal is we get recognized here.
There's a spot to grow. We know that, but more than anything, we're competing with hundreds of people and we like to win and we like to be noticed.
And you give that to us and you guys, you really let us talk at the meetings and you really cherish our opinions. And when we have a feedback, you either say no, and here's why yes, but not now, or yes, yes let's implement that right away and i think that's important that they've got a relationship with me i just went out to lunch with the top guy in the company number one guy in our whole company and he's like you know i just i'm wondering if there's an opportunity to move into a certain role and he asked me about it i said absolutely and he said well there's a couple other managers that said probably wasn't the best spot for me.
I said, well, here's what I'll tell them. Just like any other position in the company, I like people to try out.
And I like to do what I call ride-alongs. And I like to do a self-evaluation form.
And I like to do a lot of things. And I said, if we have tryouts for every role, including CSRs, dispatchers, technicians, installers, we'll have a tryout for this role.
And the opportunity of not getting the right person in this role is millions of dollars

of EBITDA for me per year, per person, because it's an important role. They're closers.
And I said,

do you feel comfortable competing for that position against other people? He said, well,

you know, I'm going to win. I said, I know i know so if i made that happen would you be a happy camper and he said yes that would mean the world to me and i said okay well this is what i'm willing to do and i'll get you an answer by fridays does that work because i think everybody should compete i'm big into competition i'm big into sports i played a lot of sports one thing i noticed is sports is sometimes i practice eight to nine times a week to play one game we do two a days for football i mean literally soccer baseball i was wrestler i played golf you name it and the deal was with me is i love to practice practice was just as fun totally and i knew i had to practice if i wanted to play i couldn't miss practice the coach wouldn't let us play and you know what I love? What I just said, though, Ryan, is I'm a coach.
You know what I remember about all my coaches? They love me. They cared for me.
They'd bring me dinner if I didn't eat. My mom couldn't show up.
They'd drive me home. You know what a manager is? Piece of shit with a coffee cup that's trying to manage my ass, trying to get the best out of me.
Doesn't really care. Doesn't really want to work hard.
Just make me do whatever.

I think really badly of a manager.

I think amazingly of a coach.

What do you think?

Yeah, love it.

That's it.

I was a football baseball guy, man.

And the most honoring award I got was in junior college. My sophomore year, I just gotten drafted as D1 scholarship.

Dude, the freaking team voted on the MVP and they voted me. Like goosebumps.
That means you earn the respect of the entire team. And that means you're recognized by everybody else.
67% of people are intrinsically motivated. And when you think about how many people are intrinsically motivated, Tommy, that doesn't mean they're there working just so they can buy a Lambo or whatever.
They're there to feel part of something bigger. They feel noticed and recognized.
I mean, why do people work so hard to win the MVP? I mean, they're probably getting a bonus financially, but what they're getting is the respect of the entire league. And when you can function like that, it's pretty powerful.
So just fostering an environment of recognition, spotlights, letting people share. Man, it's so cool to see people empowered and stepping into who they truly are.
And that's the amazing thing as owners, we get a chance to do is create that environment.

So being an athlete growing up and having coaches,

coaches who I knew really cared about my success and they invested,

then I could take personal,

I could take feedback really well when I knew they loved, they cared about me.

They tell me X, Y, Z. And, and I'm experiencing that with my kids right now.

They're, they're growing up. We're starting to push them.

Now they get into that age where I can really push. Then, you know.
It's not mommy nurturing them as much. It's more dad development.
It's powerful. So another thing too, Tommy, and I'm getting a little on a rabbit trail here, but what's the percentage of people our age? We're probably in our 30s.
I'm in my 30s, probably 30s or 40s. What's the percentage of people in our generation who came out of a divorced home i did i think it's probably in the 70 percentile so you think about like what does a company or a team and a coach provide that they didn't get right leadership guidance environment it's freaking nuts and a lot of people that they find so much identity working in a great culture.
So what we have as leaders as a real responsibility to the shape of place where they're probably, if not, they've never experienced anything like this before, where they're a part of a team, they're recognized for their achievements, their systems processes, they're invested into people of authority figures in their life or believing in them. Dude, some people never have that.
And they crave that and they need that. And we are their parents.
And I've realized that I've taken on fatherhood without fatherhood. I think there's something to be said here that I think is a great tip for listeners out there.
If you get your people to present to you, you give them their KPIs. Now you have everything in advance and you make sure that their numbers are accurate.
And you have them tell, it's so much more important when it comes out of their mouth. And they say that they want it.
And when you learn, I've hired a dream manager. So I'm learning what my people's goals and dreams are, what motivates them, what goes down to the root cause of why they're even working? Well, I work to put food on the table.
Why? Because I got to buy that. But you get down to the roots and really figure out what's going to make them happy.
Think outside of the box and then really understand that and have that on a piece of paper and say, listen, you wanted to take your mom on a trip that you never got to go on. You wanted to take her somewhere.
You told me you wanted to take your dad fishing. That's a quick trip.
That's only a three-day event. You told me you want to put your kids in private school.
I know, Ryan, what motivates you and I know what motivates me. So listen, as you're presenting here, you told me last week that you wanted this, was going to take to get you there.
So let's just discuss this together. And you tell me what we're missing here because when they're presenting and they're the ones telling you and then they sign up on the bottom saying i'm going to do everything in my power to make this happen the conversations are not as pushy you're going listen man i'm doing this because i love you i'm doing this because i'm here to work by your side to get you what you told me you want it reverses everything you thought was a tough.
Like, hey, listen, we need to have a talk. Those talks do not become the same type of talks.
It's literally like, well, tell me again why you're here. Tell me again why you work here.
Tell me again what your goals are because I got them written down here. Tell me again what we went over last week.
And they present to you. Then all of a sudden at the end, you say, listen, I know we can do better than this because you want it.

And I know one thing, we get you on one ride along this week.

You promised me to give me every note of what you learned because I want to share it with

everybody.

And I want you to talk about the balls we're going to break through this week.

And I think a great coach could move.

You look at Mike Tyson.

I watched something with him yesterday.

He was crying, talking about the guy that found him in high school,

said, you're going to be the world champ.

And Mike Tyson was shit back then.

He collected pigeons.

He was nothing.

He turned him into a world champion that could rival none, I don't think.

You know, I got a picture of Bubba Douglas knocking him out here.

Bubba Douglas died. His mom died right before that.
So he told his mom, I'm going to win for you. So he got back up and knocked Mike Tyson out because he figured out his why.
Wow. You know, that's just a little tip I have that people, it's very hard to have tough conversations.
They feel like they're going to lose people. They say, man, if I confront this guy, he's a prima donna.
He can call the shots. He's threatened to leave before.
See what we did there, Ryan. No one wants to leave if I'm helping you accomplish your goal.
If I'm smiling and having a really good conversation with you, it's not very confrontational. It takes all the hard work and all the pain out of it, doesn't it? Totally.
Yeah. I mean, what athlete has ever been wildly successful and never credited the coach or the father or the mother that pushed them way beyond what they thought they can do right yeah so i think it's super powerful and i've been on the other side where i've waterboarded people dude i put me and a couple managers and reamed a guy you know and it didn't land it doesn't work that way people are what's in it for me and if you can bring it back to what's in it for me in every meeting and remind them why and actually talk with care like you really love that person or care about them and you're looking out for them now i know the byproduct of everybody hitting their dreams is i accomplished mine which is so cool that we could celebrate together because if i'm winning there's one thing ryan that i'm very clear this is not a sport so when i win doesn't mean you have to lose and my competitors that come in here i say guys you're more than welcome just because i'm winning doesn't mean you're losing and i think it's important to know there doesn't need to be winners and losers i'm a competitive sob so yes i want to be the largest but that doesn't mean, you're not happy.
Look, there's 7 million people in Houston. There's 5 million people here in Phoenix.
There's enough clients for all of us. Totally.
I want to reach out to you. I want to learn more about sales.
How do I get ahold of you? Yeah, just go to salestransformationgroup.com. You'll speak to one of our teammates and they'll connect.
You can book a call. We have some resources there.
If you don't want to do that, just go right at it. By the way, I'm the type that just goes right at it.
But if you're not that way, you can check out LinkedIn or YouTube. Sales Transformation Group.
My LinkedIn is Ryan Groth. Just look me up.
Facebook, I'm pretty much maxed on friends. So it's hard to connect on the Facebook,

but just follow me on Instagram. If you want to get to know me a little bit more, share stuff on family, life, faith, business.
It's a little bit of a more personal expression. And yeah, I'm speaking at conferences pretty regularly and likely do that.
We actually we have couple of events this year. One's virtual in

April and one is

in Dallas at the Four Seasons

in October as our main

flagship event. So a lot of chances for

us to get to know each other.

How often do you get to Phoenix?

Probably once a year.

Yeah. Alright, I'll connect with

you on a side note on

that. What's your three favorite books other than like E-Myth and some of the classics like Rich Dad, Poor Dad, and How to Win Friends and Influence People? There's some out there that everybody chooses.
So just maybe some different ones. Right.
I loved both of those books I mentioned earlier. You mentioned Ideal Team Player and the Emotional Intelligence 2.0 is is really good one of them that really just kind of gets you to like this gritty place of selling is uh aug mandino's the greatest salesman in the world it's a short is that the car salesman one no he's a rug guy he's selling rugs that's not it yeah the greatest salesman in the world by aug mandino dude that book will get you feeling good.
It's a rug guy. He's selling rugs.
That's not it. Yeah.
The Greatest Salesman in the World by Og Mandino. Dude, that book will get you feeling good.
It's a good one. I love that book.
Yeah. Those are a couple of top of mind.
I love Good to Great. That's obviously a pretty well-known one.
Classic. Baseline Selling is one that we lean into a ton.
Sales process there. And yeah, it's definitely a bunch of them, but those are top of mind right now.
All right. I'm going to pass five of these out if they make it here by tomorrow on Thursday.
They're cheap. They're like six bucks.
And then here's what I always do. I'll let you close this out.
Go for Now is a great book. Yeah, you got to put that in your arsenal.
It's a very simple read. It's short.
We talked about a lot. I didn't get to all the questions.
I'm sorry. We'll have to do a 2.0 on here to the podcast.
But a lot of people out there, they don't know how to get started. Sales sometimes to them is a bad word.
We talked about a lot of stuff, but I'm going to give you a few minutes to close us out on anything you think that the audience should hear that we didn't get to. Yeah, guys.
I mean, look, I have this behind me to remind me all the time that you're either growing or you're dying. Don't go backwards by not taking action.
And it's one thing to hear a bunch of information. It's another thing to take action.
So my favorite thing is to take iterative action every single day and to continue to move the ball down the field. Don't look backwards.
Don't stay stuck. Get unstuck ASAP.
Surround yourself with people who've been there before you because if you're hanging around Tommy and you enjoy Tommy and hear what he's saying and you've heard one or two things he's doing and then you're like, wow, if he can do it, he just told me how he did it, then I can do it. Learn how to learn and start to learn how to believe in yourself.
That's what's going to take you to the next level. And I think knowing why you do what you do, if you're saying, I know my wife and I enjoy just staying a less than a million dollar a year and doing all the work, like to me, you're not really serving a bigger picture because you're not able to help a lot of people and you're sure as heck on giving your family the time that they deserve.
If all you're doing is working 12 hour days, six days a week. And so have a huge idea of what you want to do.
Think, realize success is growth. Don't go backwards.
If pain is your motivation and moving away from pain, then that's fine. But work on growth all the time.
Never stop because you're going to be way more fulfilled than you are just saying, hey, I make a few hundred grand a year. I'm happy.
No, dude. Look, if I told you you'd make 200 grand or 2 million a year in the next two months next two years, and you're able to help 100 more people, give to your charity, spend time with your family, would you really want to stay and just be happy there? Would you really want to do that? Bro, life can get so much better.
And we got one shot. YOLO.
We only live once. We got one chance here to do something awesome.
Don't go to bed regretting that you didn't go for it. Go big or go home.
If you're going to do it, freaking do it for real and build something special because there are a lot of people. And then look, it doesn't mean it's harder per se.
If you're like, oh, I got to do 10 million and I'm a million and doing it the exact same way you're doing it now. Yeah, that's going to be way harder.
You'll never do it. But it's harder in a different way.
And when you realize that the game of business is the combination of belief, information, and really action, and you can learn anything. And as long as you're hungry for it, I think that's key.
So Tommy, I'm inspired by just how much your action you've taken and how you're dominating your niche. It's really awesome awesome i think more people need to realize man if tommy's doing four hundred thousand dollar days i should at least do a four hundred thousand dollar month in the next couple years let's go that's effing go man let's effing go that's the deal i'm sorry i didn't mean to cut you off lfg bro you know i was letting you finish and you were gonna end it but i'll tell you that was motivating and the people out there you got to reverse engineer you got to have a plan you can't just say i want to grow i want to be profitable i want to work less that's bullshit you need to find out where you want to go i want to do a billion i need 2 000 technicians now i need 1600 technicians because my sales has gone up as my tickets start to I'll probably need 1,200 because parts are up, inflation's up, gas is up, I charge more.
We're getting into selling up, selling call, whatever you want, but 1,200 technicians. I will be able to recruit by the end of summer over 100 technicians a month, have the trucks ready.
I know exactly the fractions I need of CSRs to dispatchers to techs. It's scary to me because it's so freaking easy now, but it was so hard to get here.
I don't know if I can rebuild it like it's built now. I probably could, but the people are what make it, man.
And I'll tell you, it's crazy. Like the shit I'm learning now, it gets me to do a cartwheel.
You know, I'm like, dude, I do some flippy shit and I get excited, dude. I was on the dance floor.
I was officiating a wedding on Saturday and I'm doing cartwheels and back handsprings and God knows flips and kips. And I'm just like living the best life ever.
And I got to tell you, it's exciting. I'm like, holy shit.
We change this, this, this, hire this, do this, train like this. That's a million dollars a day and I'm just getting started.
People go, yeah, there's no way you can do a billion in that industry. I go, not with your market cap because your market cap is based on history.
My market cap is built on the future. I don't give a shit.
You can't put me in a box. If you look around your normal circle and you don't get inspired, it's a cage is what I tell people.
And I don't live in a cage. So we got to hang out, my brother.
Definitely, man. Hey, go to your meeting, man.
I appreciate you coming here today. Have your people talk to my people after this.
Let's do it. Thanks, man.
See you later, Ryan. Take it easy.
Bye. Hey, guys.
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