Why Most Entrepreneurs Don’t Know Their Numbers

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💰 Revenue looks sexy on social media—but it doesn’t mean you’re profitable.

In this episode of The Level Up Podcast, Paul Alex exposes one of the biggest reasons businesses fail: not knowing their numbers. From mistaking revenue for profit, to ignoring cash flow, to running a business on guesses instead of data, Paul breaks down why financial awareness is the difference between scaling up and crashing down.

If you’re an entrepreneur who wants to build a business that lasts, this episode will help you shift from guessing to tracking, and from flexing to winning.

🔑 Key takeaways:

Why revenue ≠ profit (and how to avoid the trap)

The #1 financial metric that keeps businesses alive: cash flow

How ignoring expenses can turn “six figures” into zero profit

Why data-driven decisions beat emotional ones every time

Simple habits to track your numbers daily, weekly, and monthly

The truth is simple: if you don’t know your numbers, you don’t know your business.

🎯 Stop flying blind. Start tracking, scaling, and winning.

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Transcript

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welcome to the level up podcast i'm your host paul alex i went from being a comp to an eight-figure entrepreneur that helps average people like you and me make money every single day i created this podcast to help you get motivated and to crush your goals let's win together remember i have your six get ready to level up right now

What's up, everybody?

And welcome back to the Level Up Podcast.

I'm Paul Alex, and today we're going to be tackling a major problem that keeps entrepreneurs broke.

Most business owners don't know their numbers.

Listen, if you don't know exactly how much you're making, spending or keeping, you're flying blind.

And guess what?

Blind businesses crash, guys.

So let's go ahead and talk about how to fix that.

First, revenue is not profit.

Too many entrepreneurs are flexing online revenue numbers like they mean something.

I've seen people brag about making six figures a month, but when you look under the hood, they're barely breaking even.

It's not about what you make.

It's about what you keep.

If you're not tracking expenses operating costs and profit margins your business is a time bomb waiting to go off second cash flow is king i've seen businesses make millions go under because they had no idea when money was coming in versus when it was going out if you're not monitoring your cash flow one slow month can wipe you out know your burn rate guys track your accounts and don't let your business run on hope and lastly stop guessing and start tracking the best businesses don't make emotional decisions.

They actually make data-driven ones.

If you're not looking at your numbers daily, weekly, or monthly, you're playing a very dangerous game.

Success isn't about working harder.

It's actually about working smarter.

It's about making smarter moves based on real numbers, guys.

Look, what's the bottom line now?

If you don't know your numbers, you don't know your business, track your revenue, cash flow, and profits like your success depends on it because it does.

Look, guys, thanks for tuning into Love Love Podcast.

I'm Paul Alex, here to remind you that don't don't be another entrepreneur who gets wiped out by ignorance and flashing revenue numbers online.

Know your numbers, make smart moves, and as always, keep leveling up.

Thanks for listening up to the Love La Podcast.

If you enjoyed today's episode, make sure to share with a family, friend, and everyone you know who's ready to level up.

Leave a five-star review on Spotify, Apple Podcasts, and wherever you tune in.

It really helps spreading the word and don't forget to check out officialpaulalex.com for more episodes and resources to kickstart your journey.

Let's level up together.

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