Why Your Personal Brand Beats Paid Ads – Lessons From Carson Butler

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Welcome to the Level Up Podcast.

I'm your host, Paul Alex.

I went from being a comp to an eight-figure entrepreneur that helps average people like you and me make money every single day.

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Hey guys, and welcome back to the level up podcast.

This is Paul Alex.

Welcome back to the number one abyss show in the United States and also top 20 in all categories, guys.

We are trying to compete with Joe Rogan.

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All right.

With that being said, we have another remarkable guest here, guys.

As you guys know, every single Saturday, we go ahead and interview the best of the best in different industries and different niches.

With that being said, today we have Carson Butler.

Carson Butler is the founder of Carson Wraps Content.

Now, I've been looking at his content for the past few months, guys.

It is remarkable.

Very unique content, okay?

You guys need to check him out.

He's the behind-the-scenes powerhouse helping six-figure business owners automate their content, grow their brand, and multiply their profits without burning out, guys.

Automation is key here, guys, especially in 2025.

So, if you're tired of posting aimlessly and want systems that scale, this is the episode you've been waiting for.

Let's get into it.

Carson, welcome to the level up.

Yes, sir.

Welcome.

Thank you for having me, folks.

No, absolutely, bro.

Thank you for coming on, man.

I know.

Where are you coming from right now?

I came from Atlanta.

I was actually in LA originally, though.

Yeah, yeah, yeah.

Atlanta, LA, Atlanta, then here.

Yeah.

So are you originally born and raised in LA?

No, so I'm originally born in Atlanta, but I was in LA for about three weeks with a friend.

Okay.

Okay.

Putting in some work over there?

Yeah, putting in work still.

Okay.

All right.

Everywhere we work.

I like it, man.

And how old are you currently?

I'm 21.

21.

Dude.

If I was 21,

I mean, oh, my God, such a game changer, dude.

Especially what you're doing right now.

I appreciate you.

So jealous of the times and the opportunity you guys have, man, especially with the power of the internet, right?

It's real.

So yeah, no, it's real, dude.

It could change your life, right?

Yeah, change mine.

No, I love that.

I love that.

So

let's dive into it.

So you are a powerhouse when it comes to building content.

You have a very unique niche.

I've been checking you out for the past couple months, man.

so what inspired you to actually launch your own digital offer in the online space right now the offer yeah so the offer that i currently have right now obviously help you know six to seven figure business owners plus automate their content so they can automate their profits right uh what made me want to actually launch the offer was i originally had a i had my old business the first business i've ever started was a business called scars make stars right and the reason for that business is because uh the it was a clothing brand where i was inspired to help other people overcome their mental scars and physical scars since for myself i have one scar right here one scar right here since the age of two i had a lot of things to overcome with just seeing myself in a new light so when i was able to grow my own self-confidence i wanted to help people do the same through clothing right now that was my first business and i realized with that business specifically A lot of times I have a mentor, Alex Ramose, he always talks about it's really important to understand the business you're in.

And I realized that the business I was in running a business where I personally didn't do any of the fulfillment i would outsource the delivery and outsource the the production of the clothes because i just wanted to focus on content i was big on content content content i would post every day and when i realized the business i was in i was like i'm in the content business why don't i make content the business yeah right so when i had that awakening i was like okay i might start helping people with content it got to the point to where i had a friend who had a clothing brand he struggled with content i had a clothing brand i struggled with clothing because my designs weren't the best, but I could make really good videos.

We kind of bought our services.

And then when I started educating him, he was like, yo, like, you know, I need your mentorship.

Like, yo, like, you're really getting me right.

And when I, when, when I had that awakening and when I had proof of concept that, yo, somebody's willing to pay me for this, that's when I instantly switched, pivoted, started the content offer that we have now.

And then obviously we built out.

a lot of systems, built out some team members, a lot of things happened over, over time.

And that was about a year ago.

So I love that.

So you've been in the industry in digital marketing and content creation for about a year so helping people about a year but in terms of doing it myself i've actively been in the game for about three three years yeah so since the age of 18 19 18 18 yeah and what got you started what was that aha moment because at 18 dude i'm gonna tell you something i wasn't as structured as you you know i was just thinking about girls nightclubs yeah going you know going out the regular stuff right and i had no direction in life so so for you at 18 19 what exactly got you thinking like that yeah yeah So I would say the start, I would quote unquote, say, for entrepreneurship for me, Paul, was around the age of 16.

That was when I was, that was around 2020 when I don't know if most people watching this know, but Forex was the wave.

It was like a multi-millionaire.

I remember an MLM wave.

And that was the wave for me where.

A lot of people were, it seemed like they were making money.

They were young.

And I'm like, what is this online money thing?

It really intrigued me because I always thought that school was the way.

I was really good in school.

I was a straight A student.

So I got into Georgia Tech Tech at the age of 16.

Like that was something that I was really passionate about.

But then I realized that this is this, this, this isn't a requirement to get the thing that we all want, which is financial freedom and financial abundance.

Right.

So then when I realized that, I was like, okay, I got into the Forex Mm-hmm thing and it didn't work out for me, but it worked on me.

Because I realized, okay, how important marketing is, how important sales is, how, how many different skill sets you can learn to make money online.

And then once I kind of got in that make money online space, I kind of stayed in it and then i realized the importance of personal branding because at the end of the day no matter which skill set somebody might pick whether they teach people about marketing sales forex day trading real estate crypto whatever it is they usually always have a personal brand to build out the business that can now be built off their brand so then when i realized the commonalities that each one of them had no matter how they make their money i was like let me focus on this yeah and then i did that at 18.

no i i i love that man and then what was the first program or course you bought to start actually learning yeah the first the first program or course that I bought, I was actually 17.

It was a guy named Robert Benjamin.

Yep.

So he's been a content coach for a while.

And I got to say, all respect Robert, but I definitely wanted more information from the course.

And I was like, okay, there's only so much.

that I can get out of information.

I have to now focus on implementation.

So at 18, that's when I started posting content consistently.

And I'm like, hey, I don't care what happens.

I'm just going to focus on the inputs, not the output, which is posting.

Yeah.

Right.

So I just started posting every day.

My motto was, if I don't post, I would post twice a day on two platforms.

If I didn't post two times a day, I would go harder the next day.

That was my motto.

Right.

Right.

And it was just pure inputs.

I would wake up 4.45 in the morning, start recording around five, make videos.

The quality wasn't the best.

My angle, I would have my head all the way down to the screen.

So I wasn't following good content principles.

But that work, again, it didn't work out for me, but it worked on me to be able to develop the thick skin, to be able to be consistent enough to where now the consistency has has led to the intensity of how my brand has grown.

I love that.

I love that.

So, you were able to gain the experience, you were able to go through what not to do, what to do, and then grow from that.

And that's what I always tell people: man, it's just like you got to go ahead and put in the work on a daily basis.

You got to build the foundation, right?

You have to.

Yeah, because you can't optimize if you don't have a foundation.

And that's what I always tell these new entrepreneurs when they try to, you know, break through in any industry, right?

Yeah.

So, let's talk about

your IG

that you grew from 1.3K followers.

What was the pivotal moment when you realized that content automation can actually be a business?

Yeah.

Yeah.

So for people that don't know, we actually were just at 1.3K followers on this account.

It's my new account for teaching people content on April 1st was 1.3K.

So when I realized content automation could be a business was actually, again, a year ago.

So before the following came, I was still doing content, you could say automation for people.

I realized it could be a business from my mentor, actually his name is Devin Jato one of the biggest content marketers he's worked with you know some of the top guys in the industry and I realized it could be a business when I realized okay he made a business to where he's helping people with content and he's known for his editing style he's known for his delivery of you know how he's saying things he's not editing any of his own videos and it was um it was a pivotal switch for me because i was like you develop such a love for this guy because you love his editing style you're like hey it's devin's edits devin's edits he's taking all the the credit for doing none of the work so that was the love of automation for me that i realized why don't i do the same thing since number one the highest leverage thing i can do is buy back my time right absolutely dan martel's a book buy back your time and i realized what devin did he i watched some of his podcasts and he said that when he made his first video he had an editor edit the video so he was investing into automating his own content before he could even automate other people's content so then when i had when i heard that from him i was like okay i have to do the same so hired an editor.

Again,

the work worked on me before it worked out for me.

I had to fire some guys, hire some new people, and then I built out the team that I have now to where now, thanks to relationships and just me, you know, growing to the point to where I'm now, like, we have, I will argue, one of the best teams in the world.

I love that.

I love the confidence that you have, man, because a lot of people, when they go into entrepreneurship, they don't come off as confident, but confidence is really what.

builds your authority.

And I always tell people that, man, that's the difference between selling somebody at 500 bucks and selling somebody at $50,000 is the level of conviction and passion you have behind your idea,

your creativeness, you know, what you've been through, right?

So I love that for you, man.

Okay, so can you walk us through, and we're going to get a little bit systematic here, guys,

for all of us.

Let's get tactical.

Newbies, yeah, let's get tactical, guys.

So

can you walk us through the exact automation system that you use?

What do clients plug in?

And what kind of output do they see typically?

And let's keep this very beginner-friendly, just because the level up, we get people from very high-end dude

to people trying to figure out what to do in entrepreneurship.

For sure.

Yeah, yeah.

So whenever I take calls, I break it down extremely simply.

So if I were to explain it to a beginner or five-year-old, we basically help entrepreneurs automate the three Ps, which the three Ps, I would consider the three pillars of content being content preparation, content production, and content perfection.

Right.

So when it comes to content preparation, how do you structure out your content?

What are you doing before the camera even turns on to where when the camera does turn on, you're prepared on what exactly to do?

We help entrepreneurs do that by essentially automating their scripting process so that they don't have to come up on camera and think of what to say.

They already know what to say.

And some of the things that go into that is we actually use a software called getpoppy.ai.

And getpoppy.ai is essentially a platform to where you can take videos from Instagram, TikTok, YouTube.

You can take Facebook ads.

You can take school course modules.

You can take LinkedIn posts.

You can take pretty much anything you can think of and integrate it into Poppy then connect it to an AI chat and what an AI chat is is essentially the AI chat is what you see on chat GPT where you're chatting with the GPT that's why they call it chat GBT because the chat is the output that it gives so it'll give you like say a script the caveat with chat gpt is that when you try to import links to instagram youtube you get the error message of saying hey i cannot read that link but poppy is a software to where you they actually do read the link and not only do they read and they can transcribe the video they can actually analyze the visuals of the video so you can see what the edit was that what type of editing principles it had that actually made that video good right so we use poppy we take course modules from the client we'll take slack voice messages that they send in their one-on-one channel if they say hey make this better make this better we'll take the voice messages put that into poppy we'll take other instagram videos let's say they have an online fitness business they're a fitness coach or we'll take some of the most viral content creators in fitness jeff nippert uh trizzle man Fitness, Trent Harrison.

We'll take some of the best fitness creators and we'll put that in Poppy and we'll essentially create an entire brain that is able to script videos for them better than they could even do themselves.

Wow.

Right.

So that's the preparation.

Now when it comes to production, the highest level of thing that the business owner can do is be the face of their own brand.

So instead of us being the face and trying to be somebody that they're not, we give them the systems, SOPs, and pretty much things that we use to film our own content, right?

So I already have a doc that stands for SOPs for filming and it's essentially just telling them hey here's where to place your eyes hey here's the camera settings to use if you have an iphone if you have a camera here's the settings to use here's an equipment list for 500 budget one thousand dollar budget right so we give them that and we also give them what to do when you record we tell them hey you should wear blank clothing that is a dark color because if you use bright colored captions it will contrast with a dark color shirt similar to how you have a dark plain shirt right now right so we just tell them the the filming principles that they can use to where once they're done filming the video We take it over the editing team takes it and we essentially make it a visual masterpiece So that's how we automate the content process for I love that dude And is this something that you learned from someone else or you were taking bits and pieces from different mentors and then you just created your own basically process?

Yeah, yeah, whenever people compliment me I generally just say I'm a project of my mentors because I am so it's been a lot of different things a lot of different people I've learned from I'd say a heavy heavy inspiration has been Devin.

So I'm, you know, and this is uh if you guys don't know i'm one of his best case studies um i joined his inner circle about six seven months ago

so i've been working with him and his essentially group mastermind hopping on weekly calls with him every single week he started doing two calls a week i started hopping on the second call every single week i he had a video reviews uh app option i was the person leaving the most video reviews for him to review because he would be like yo carson i'm behind on your videos so i'm hauling i'm on him more than he's on me right because he has has to review my videos i'm watching all the looms i'm seeing okay at each time stamp what is he saying he's leaving comments at this specific time so i'm just iterating and improving everything i could for the first four months of just being in the program being under a thousand followers just posting every day not seeing results and eventually got to the point where the work had worked on me so much that it ended up working out for me right so devin was somebody that i learned from primarily but then even get poppy.ai uh they actually i actually saw them being in a lot of different creators videos then as i started to grow my brand we ended up becoming partners because they reached out to me about doing the video for them so poppy was some well was definitely a uh another person or the team behind poppy they were helpful as well and in terms of just a lot of other things i mean i will say it's just taking bits and pieces from a lot of different people like i'm just i'm i've always been just a learner i feel like learning is the it learning is truly the reflection of a of a low ego Because in order to learn, you have to not have the ego to think that you know everything.

Absolutely.

Right.

So the more you learn, eventually, the more you earn.

Yeah.

I mean, with every new level, there's a new double, man.

So, so you got to go ahead and you got to make sure to always be a sponge and learn.

Right.

And something that I had with a meeting earlier with one of my mentees that does merchant services within one of my other businesses.

And

he was asking me, he's just like, hey, dude, like, why is it that like, you know, you act like you do not know, but you listen when we're at meetings?

And I was like, what do you mean by that?

It's just like, well, you know, you're one of the more successful guys.

You know, when you walk into a room, I was like, well, to be honest, I'm going to stop you right there.

I never want to be the most successful guy in the room.

I actually want to learn from as many people as I can.

Second, if it's somebody that I don't know, Dude, how do I know what you know?

Right.

I just learned a ton of information right now, right?

And I'll tell you, this is the only way I get better.

The only way I get better, dude, is by going ahead and listening right it goes back to my detective days you know detective five out of the seven years in oakland california dude i used to interrogate some of the worst criminals in the united states i used to take down cartel members that was my job undercover Did it for so long.

I got so good at psychology that I can read people's body language.

I can tell when somebody's afraid.

I could tell when somebody is telling the truth, all that jazz, right?

But it played right into my marketing.

Remember, you're a good writer?

Yeah.

Same thing, dude.

Because I learned from writing search warrants, police, like all that stuff, dude.

Otherwise, before I was never studious.

So at the end of the day, you know, it's experience that we take to go ahead and move us to the next level.

So with this being said, dude, you have a remarkable process.

I love it, dude.

And you're going to get a lot of exposure out of this, dude.

There's going to be a lot of people are going to be like, bro, we got to work with them, right?

You got me thinking right now, right?

So, let me ask you this, man.

What are the most common mistakes business owners, okay, make when they're automating content?

Because here's the thing, dude.

One thing that I like about you is, um, you know, you said in the very beginning, you essentially did everything, yeah, you did everything, dude.

So, you're leading by example.

And when you when you're trying to go ahead and build a massive company, right, because it takes a great culture to go ahead and groom, you know, your protege, right?

Um,

they're never going to respect somebody that hasn't done the work.

And obviously, because you're good at what you do, um, they're going to go ahead and look up at you and respect you, yeah.

And that's the way it goes in business So with that being said there's a lot of people out there that they look at content creation and they're like okay How can I automate this the fastest quickest way?

Yeah off the gate dude.

Yeah, you know, I would say that that would be one of the mistakes I see people do What would you say is the biggest mistake that people do on your end?

Yeah, yeah, that's a really good question.

So

I have a mentor and he's technically not a mentor I've paid, but he's one of the clients, one of the bigger clients that we ended up signing.

And as a result, if I'm helping him with content, he's usually just helping me with the business because he's grown a bigger business than I have.

That's awesome.

And then he was just, and as I was riding with him in the car, we had a long day of videography because I was shooting him in person.

He told me, he's like, Carson, you want to automate these things outside of content because content is your highest level of skill.

But at the end of the day, you have to create manual processes before you can create automated processes, right?

And the manual processes have to work well before the automated process can work well.

That was one of the best things he told me because when it comes to one of the biggest mistakes that I see a lot lot of business owners make is that they don't develop SOPs that would actually do the results for them manually before they end up automating everything.

So for me myself, this is personally, and nobody really knows this, but a lot of the raps that I write, not a lot of them, almost all of the raps that I write, it's actually used with the help of AI because I was able to build my own AI scriptwriter after writing so, so many songs.

Right.

But think about how many songs I had to write.

Think about how much I had to tell the AI, hey, analyze my flow, Create an ABAB rhyme scheme, which means that I'm not just rhyming with say, day, nay, K.

I'm rhyming say, thin, nay, hin.

That's an ABAB rhyme scheme.

So I'm having to tell them my rhyme scheme.

I'm having to tell them my flow.

I'm having to tell them, hey, do this this way.

Give it four lines and separate it line by line at a time.

Don't give me a paragraph because I don't read raps paragraph format.

I read it and I punch in.

So think about how much I had to train the AI on how I do things manually And for it to automate things now, it took the manual work of me having to do the work.

Right.

So I will say that's probably one of the biggest mistakes that business owners make is that they don't have the proficiency manually to where they jump straight to efficiency.

But for things to be efficient, they have to first be proficient.

Right.

So that's what I would say.

That's probably one of the biggest mistakes they make.

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Okay.

Okay.

Now that's good.

That's good to know, man.

All right.

So let's go ahead and move on to your actual avatar, like who your clientele, who you serve.

So you primarily work with six-figure and above business owners right now to go ahead and

scale their businesses through content creation, which is which is, it's a needle mover, dude.

Because I'll tell you this as an entrepreneur, I'm not a good micromanager.

I'm not a good management guy, but I am a good visionary.

Like I'm the type of guy, like you tell me an idea, we'll sit down, we'll mastermind for a couple hours, and then we'll come out with like a multi-million dollar business that's just what i do right it's my gift um what kind of roi do your clients usually see after implementing your strategies yeah yeah that's a good question so that's that's really good you asked that because one of the biggest mistakes i see my clients also making is they think that content is something that is you know they say it's unpredictable it's hard to get a tangible result from content but i actually have one of my clients literally behind the set so one of the things that we were able to help them out with is that something that's very tangible that you can actually track and measure is how much you spend on marketing already.

Right.

Absolutely.

That's why I would say in terms of you asked about my avatar, the best avatar that I work with are people that are spending money on ads, but they aren't seeing the retain, the return that they would like to see.

So for example, I was working with my client behind the camera, Luis, and before working with me, he was, you know, spending some money on Facebook ads.

Let's say for good math, let's just say he's spending $1,000 a month on Facebook ads.

And let's say we were talking literally on the client interview yesterday.

Let's say that his cost per lead is $10 a lead, right?

Well, that means that for $10 a lead, he's probably getting around 100 leads per $1,000 a month that he spends and ads, right?

Well, what we were actually able to help him do is his actual numbers was, I believe, 750.

So

we were able to help him take his cost per lead.

Thanks to him having better creatives, right?

The creative was prepared better, produced better, and perfected better.

And thanks to the preparation, production, and perfection, the cost per lead was actually able to go from a dollars and fifty cents cost per lead to a four dollars and fifty cents cost per lead which allows him to almost double his lead flow and when you have double the leads think about your sales team they can close double the deals yeah right which if we're thinking about what we can track we can track cost per lead we can track lead quantity we can track show rate close rate which is another thing content also helps with how can you close people when they don't even trust you enough to be closed.

Exactly.

The biggest objection that you can't overcome that well is just a lack of trust.

Because if people don't trust you, they won't pay you.

And especially if you're in the high-ticket industry where you're servicing people and they have to pay you thousands of dollars, the last thing they want to have to do is be on the phone with somebody they don't trust.

Right.

So content is the bridge gap between...

if they before they even hop on a call with you they're going through all your content they're seeing your short form they're seeing your client wins they're seeing your stories they're seeing your youtube they're seeing so many different things that they can get as much information as much as they can before they pay you for the implementation so content content is essentially that bridge between a lead being cold and a lead being sold before they even hop on the phone with you.

No, absolutely, man.

And I'm a big nurturer.

You know, like there's so many different

digital marketing companies, consultants,

coaching, you know, et cetera.

But, you know, you've been in the game for a while.

So you see the big difference between 2025 and let's say towards the end of 2022, 2023.

Yeah.

Huge difference.

It seems like during COVID, like 2000, I would say 17 to about 2022, you had the gold rush, dude.

Yeah.

You had a massive gold rush.

I mean, you can come up with an offer and then people are like, take my money, right?

Yeah, yeah, just run ass.

It's a webinar.

Now it's a little different.

It's a little different in why.

Because you have a lot of companies out there that, you know, online companies, that they start their offer, might be, might start decent in the beginning, but then they're out of the game within one to two years.

So the ones that I see that have been consistent, because I've been in the online game since 2020 myself.

So what, it's coming up a little bit over five years now.

So what's been keeping us consistent, okay,

is nurturing.

Nurturing, trust, everything.

Dude, we're in so much alignment, bro.

So everything you're, you're speaking to me.

Yeah.

Because I tell people all the time, it's just like they have to trust you.

Yeah.

If they don't trust you, it doesn't matter if you're selling them gold and you're giving them like a high ROI.

They're going to still be skeptical and they're not going to want to pay you.

So at the end of the day, you want to make sure you nurture your clients extremely well.

Yeah.

Yeah, you do.

And not only that, but I like what you said about things being different, right?

You think about, let's say, 2017 to 2022, right?

And this is actually something that I speak in my, in a five-minute video that I put on my landing page.

You have a period where when industries are new, think about the online coaching, consulting industry.

It's a very new industry.

People weren't able to just learn so many different skill sets like credit card processing content automation they couldn't learn those things before i say 2017 it was very foreign so after that especially after covet people are online everything's so new to where when things are new most people are uneducated if people aren't uneducated they usually will do things out of the lack of education but the abundance of emotion yeah because they lack logic they lack emotion to get away from the nine to five get financial freedom get financial

abundance etc so when people are uneducated they may make decisions not based off trust but based off of pain Right.

And now that people have experienced the pain of investing thousands of dollars in a mentor, investing $5,000 in this agency and people haven't delivered.

They've gotten overpromised.

They said, oh, you would do this, do this, and nothing happened.

Right.

Because so many of these things have happened, people are now that much more skeptical and also that much more educated on what could go wrong, right?

They've seen, hey, I'm not going to do this.

I'm going to ask these questions before I even, you know, pay somebody.

Right.

So with content,

it's such a valuable thing because you can answer those questions.

You can give people the education that, hey, here's all the game that you need to be able to do it yourself.

The only thing you're paying me for is the one-on-one implementation of it.

No, absolutely.

Right.

Yeah.

And I always tell people, you know, this is sort of like steered towards more personal branding.

Right.

Because realistically, you know,

building your personal brand is everything.

And if you have a strong personal brand, you can go into so many different industries, man.

I mean,

if you look at when I I started within digital marketing,

I was only good at two things.

It was being a cop and then ATMs.

And I remember one of my first mentors was actually Dan Henry.

If you know who Dan Henry is, yeah, old school, right?

So now he's in Dubai doing his thing.

Yeah.

But like, I remember that's how I met Nehemiah Davis.

That's how I met a lot of people like Myron Golden.

Like, I met all these like OG like marketers, right?

So

really good program.

I think it was called Digital Millionaire or get clients or something like that.

But it's where I learned the foundation of digital marketing, right?

I paid my $10,000 and I was like, all right, I'm going to figure it out, dude.

I don't know what I bought, but I'm going to figure it out.

And I chose ATMs because at the time, no one liked the police.

So I was just like, all right, like, let me go ahead and show people how to do the ATM business like I did, right?

As a side hustle.

So then in my mind, dude, I was just like, you know what?

I don't want to be known as like the ATM guy my entire life, you know, especially in the online space, but I'm going to choose that niche just to prove that I can do it.

Yeah.

That's it.

Just to prove that I can do it.

And once I got my first Comic Club Award, I was just like, okay, I did it.

And it was just like, push it to the limit because it was the offer caught on fire, dude.

Wow.

Where we ended up getting like 3,600 clients.

The company was, it grew to like $28.5 million.

Wow.

It was insane.

It was insane all within two and a half years.

And then

I ended up networking, just like how we're networking now, right?

That's the way it works, bro.

Social media connects everybody, right?

Oh, yeah.

And

now, and now I got into merchant services through a guy that had been in the game for 20 years out of Los Angeles.

Okay.

I'm going to be in Los Angeles next Friday for the event.

For one of the events.

And

now in two months, dude, I'm going to do a fitness offer.

And I'm not an expert in fitness, but guess what?

You've been

putting in the works.

I'm my own social proof.

And guess what?

My trainer is the avatar now.

Wow.

My trainer is the avatar.

I'm the guy.

I'm his co-founder.

And now we're going to go ahead and push it to the limit, take over the fitness industry, dude.

My goodness.

So that's the way it works.

Yeah.

That's the way it works.

And as a side hustle, I started to level up.

Right?

So that's just the way it works, man.

Your network is your network, dude.

And the only reason why I've been able to network with so many people, dude, I've gone to Atlanta probably like 18 times last year.

Yeah.

You know, I saw you on stage.

Dude, like, yeah, I met like, you know, Hymn 500, Neil, all these guys, all these great guys.

You know, you guys have an abundance of great entrepreneurs out there.

So you coming out of there, especially at 21, dude, you're going to change the world, bro.

I appreciate that.

That's remarkable, dude.

Kudos for you, bro.

So, all right.

So, let's go ahead and talk about some success.

Okay.

Not about your success, because you're already successful, okay?

But some of your clients' success, man.

So,

you know, I'm big on social proof.

That ties into,

you know, how you do one thing is how you do everything.

And then I always tell my clients this, their success is my success.

This is true, man.

You know, how do you go also reduce your overhead expenses on ROAS, on a return on ad spend, right?

And that's with having so much good client testimonies and so good results that it's an abundance of referrals, right?

Yeah.

And that's how I built my businesses, dude.

That's how I had a million dollar launch on my Sick of Digital company is one man show, you know, stepped away for a little bit as CEO.

And I was like, all right, guys, I'm going to go do this Hipotle for like four weeks in my office and just got it done, dude.

Just got it done, had a a million dollar launch and I was like heck yeah like I did it right but the only reason why is because I did so good by people good business and that's what I'm about dude right I have a big heart so what's a standout success story someone who went from being overwhelmed to consistently profitable using your systems for sure yeah so I would say one success story that we had was

we were working with somebody in the tax industry right so taxes yeah my guy Dejan so yeah one thing that I initially did when I was first starting my content company, I didn't have the followers, but I did have a very micro-niche, which is people in the financial services industry, right?

People that do things like credit funding, taxes, etc.

It's very huge industry.

It's huge, but not only is it huge, but it's an extremely trust-required industry, 100%, right?

You have to have trust in that industry because you're dealing with people's social security numbers, you're dealing with EINs, tax information.

Like, this is like you need content even much more.

And that's usually also where not only is content necessary, but it's also where content is extremely lackluster when it comes to them putting it on their platform.

They're very good at accounting and what they do.

They're good at, they're usually the best, but they're the best kept secret.

Right.

So my client Desjean was somebody that was similar.

He was somebody that was making AI generated videos.

And again, somebody that was trying to automate before he was able to essentially manually do it well himself at the start.

His voice.

Exactly.

Right.

So he was doing a few different things.

He ended up becoming a client.

And what ended up happening happening was because we were putting out, you know, short form videos for him.

I was helping him out with preparing the videos, the obviously, you know, the edits, et cetera.

He was able to post on different platforms.

He was posting on Instagram, LinkedIn, et cetera.

Somebody that found him on LinkedIn, or I believe it was a connection he already had, it was with an athlete.

Now, with an athlete, they're dealing with, you know, they're getting paid a lot of money.

The last thing they're trying to worry about, is taxes, right?

So because of a deal he was able to sign with an athlete that saw his content was seeing the videos seeing the education he ended up closing a $60,000 deal thanks to the content that he was putting out on LinkedIn and the athlete connected with him amazing right and that was something that the 60k deal was you know when I was on the interview with him I was like yo is that is that 60k like over time and he was like nah I was getting paid out this month I was like nah I love that like most people don't even make that in a month much less than one deal from one client yeah right so it just it just shifted my mindset on like if this is possible where you can

generate these type of results within just a few months of us working together, then why are people not posting content?

Why are they focused so much on content education and not content delegation?

Because as a business owner, the biggest thing that you have is your time.

So if you have more time to hop on calls with people like athletes and you have four to five hours extra per day or per week that you can take calls and potentially sign new clients, well, you buying back your time and delegating content to somebody that's an expert is actually going to give you more time to not just close more clients, but be able to serve the clients you have to increase LTV, increase the things that they're already paying you for.

I agree, but everything you're saying is very high level.

And the thing is, with a lot of the people in the online space, they're beginners, dude.

And it's just like a lot of people, they're starting their humble beginnings in the online space.

Well, there's nothing wrong with that.

But at the end of the day, they're still trying to crawl before they walk and they run.

What you're saying right there, I completely understand it because the first thing I do, dude, is I'm a startup guy.

So I like to go ahead 90 days, go in, bro.

Like I'm a one-man soldier.

Go in, optimize things.

I'm like getting the proof.

I'm doing the marketing.

And then guess what?

What am I doing next?

I'm finding my COO.

I'm finding my executive.

I'm finding my CRO.

I'm finding them.

And then they're going ahead and they're hiring the people, the foot soldiers, the people that are going to be in the trenches, the setters, the closers,

you know, the VAs, all that jazz, right?

And at this stage of the game, I'm just duplicating the processes that I already know because I've already done it several times.

And I've done it for dozens of other creators as well, right?

So, no, that's great, man.

You have a great approach.

I think it's, it makes a lot of sense, and you're keeping it simple.

Yeah.

My thing is keeping it simple, especially at scale, right?

Yeah.

So it's good, bro.

Yeah, yeah.

Simple scales, complexity fails.

No, absolutely, man.

I agree.

And let me ask you: so, at this stage of the game, you're the founder, you're the CEO, you have a team behind you.

Okay.

How hands-on are you, dude?

Yeah.

Do you coach?

Do you do the coaching execution on this or is it all about like designing like a self-serve framework yeah yeah so the the my mission since i started my business seeing that i'm in the content delegation business not content education business it is to create a self-serve approach right so instead of me hopping on maybe a daily call with a client where they're shooting content and i'm filming them coaching them in person like hey you should do this say this this way say this this way we created a dock where i have a loom video right so we created a system to where now they can just go back to that dock know exactly how to film, right?

We created systems now.

One thing that we're in the process of doing is hiring a CSM, right?

So that when it comes to communication, if they need anything from my team, my team, they are makers.

So we're hiring a manager that can essentially manage the moving parts.

That's a system.

Another thing that we also help the clients with right is making sure that they can buy back their time.

Instead of them manually typing up what they're going to say on camera, we do it for them.

Obviously the editing, we do it for them.

Instead of them having to even think about what am i going to say when i post on instagram we give them the caption hashtag so all they have to do is copy paste and post right so for me it's been creating a self-serve system to where they can essentially just pay us for the implementation and if they need the information we'll give it to them but at the end of the day we value their time right so the more time they have obviously the more money they can make and then you know we probably keep them as a client as a result of that no a hundred percent brother and are you thinking of doing like any type of recruiting like service are you already implementing that?

I know a lot of marketers ended up switching to school as soon as they came out, right?

Yeah.

As soon as Harmosi started switching to school.

Yeah, yeah.

So there's good and bad.

No, there is good.

And we can talk about it.

Yeah, yeah, yeah.

So I have a pretty wise mentors and they've told me some things.

They said, hey, man, I get that you're big on agency.

You're big on, you know, one scale one.

Like, that's my mindset, right?

Like, if I'm doing one thing, I want to do one thing.

With the following, thanks to so many people that now follow me now.

And since so many people actually do want to get that same education, we are in the process now of launching a school community.

It actually might be out by the time that this episode launches.

So

if they don't know the school community is going to be called Keep Shining Community,

because that's my motto.

I say it at the end of my videos, keep shining when it comes to content.

Like, I want your content to shine.

I want your business to shine.

Like, I want you, I want everything to shine.

Like, because it's like, yo, like, the videos need to shine.

They need to look premium.

They need to look quality.

So that's actually going to be the school community that we're launching soon.

I love that, dude.

Well,

that was not intentional, guys.

If you guys are watching and listening to this,

right now.

Literally, yeah, yeah.

I was going to work on building it out tomorrow.

So, yeah, that was a good question.

No, that's good, man.

I love that.

So, okay.

So, right now, you're, dude, you're gaining momentum.

I appreciate it.

You're gaining momentum.

Your videos rock.

I mean,

it caught my eye, dude.

Yeah.

And trust me, I don't scroll social media like that unless it's for like business.

And I don't know how you hit my algo, bro, but you hit my algo and you hit it hard.

and I was like man who's this dude like man that's catchy okay I gotta get him on the pod man yeah so okay what's what's what's your next step dude like do you plan to scale uh the business by taking on more clients do you have like a one-on-one like in sort of like inner circle um like a lot of like the big entrepreneurs in the space like Russell Bronson Andy Elliott, all these guys do, even Neo,

creating more offers online, building your team out more.

Like, what's your plan for the future?

Yeah, yeah.

So the plan is definitely continuing to build a team, right?

Like I said, we're hiring a CSM.

So that's going to be really, really good.

The next step beyond that, now that I have a CSM, they're the manager.

They manage the makers.

So once I have a manager for the makers, then you think about the next step.

How do we go from fulfillment?

And then we have to build out the sales team.

Right.

So we have some, and this is a little bit higher level for people that are listening, but we have some setters right now.

Eventually, the goal is to get closers because for me, I take the calls.

I'm the face of the brand.

But as we scale and as more business owners keep booking more calls, booking more calls, it gets hectic, bro.

It does get hectic.

Yeah.

Right.

I literally takes a lot of time.

I got a call before this pie.

Yeah.

Right.

And it's raining.

It is.

It's draining, bro.

Yeah.

I just want to be at the haircut.

I'm at the barbershop.

I'm talking to the guy while getting my haircut.

Yeah.

Right.

He ended up actually paying for a consult.

Yeah.

But it's at the same time, it's like, okay, like, how much could I just pay somebody else to take that same call?

Right.

And then pay them commission.

Absolutely.

So building out the sales team, that's going to be next.

And then, you know, the marketing systems, like now we're doing paid ads.

I'm not against paid ads, by the way.

People might see me as the content guy, but I'm not about not running ads.

I'm about maximizing the ad spend that you have.

100%.

So that's actually what we're in the process of doing now.

I'm working with a media buyer.

For people that don't know, Anaya Hongaway, she's really, really dope.

I'm actually a client of hers.

And she's been helping me a lot with my ad spend, making sure I have a lot of creatives I can test.

dialing in my ad set, split testing a lot of different things, telling me when I should up the budget, telling me when i shouldn't because i'm i'm i'm the kind of guy i'm all into so i want to up the i want to double the budget triple the budget worse but she's like yo you have to let your account warm up so she's really really dope you can little by little bro yeah yeah i shot her out a lot and um yeah that's definitely the systems i'm putting in place right now to help take things to the next level no i love that man and you're doing it right dude you're you're doing it right because usually when i ask this question a lot of people are like you know we'll see how it goes or you know they're like you know this is what i'm trying to do as far as scaling it and then they go off on a tangent but you're you're very methodical dude and i love that i love that you're very methodical yeah so for for the viewers and the listeners that that are listening to this right now uh uh setters are essentially uh people that go ahead and just book the appointments uh for uh you know carson's offer and then closers typically like a consultant yeah you'll jump on a zoom call phone call and then they'll go ahead and walk you through the process they'll walk you through the process they'll go ahead and explain absolutely everything that you get included within the offer and the program and then you can make a decision right there for sure um and then uh both of these positions you end up getting uh commission usually anywhere between five twenty percent

yeah 10 20 20

um and are you currently looking for some closers are you looking for some setters are you looking for people because there's always people that are listening to this man no for sure yeah reach out to you yeah reach out to me yeah we are actively hiring closers i actually people don't know this yeah it's the song is actually in my phone so i made an ad uh specifically a rap targeting high ticket closures i love that yeah that's huge yeah you know because in the past two years video might be out by the time this pod drops it's actually a wrap so i'm gonna make a video have the edits around it no no i i love that and and what i was gonna say man is that because in the past two years i had there has been multiple like closer academies and programs that like have literally trained up a couple hundred different closers that are looking for jobs and all that jobs.

So I know they're going to be actively listening to this.

Then they could come and go connect with you, right?

Yeah.

Yeah.

So it'll be good, dude.

Yeah.

No, for sure, man.

So with that being said, let's go ahead and wrap up the interview with this last question, brother.

So how do you stay ahead of the fast-moving content automation space, dude?

Because obviously, you know, you started it three years ago, started implementing yourself, and then you've been in the game for about a year.

And I know you've seen some changes already, especially with the algorithm and everything else.

So how do you go ahead and actually educate yourself on like being the first one to go ahead and execute on these new ideas and theories and processes?

Yeah, yeah, yeah.

That's a really good question, Paul.

So my goal, this this is true to my heart i typically whenever look whenever it comes to content and i'm doing this with every industry now yeah i typically don't focus so much on new tactics new trends but i focus on old principles right like where what's what's like tried and true right i think about the the style that i have it's just a style of edutainment where you combine education mixed with entertainment right right and i look at it being so tried and true, right?

Like if you're doing dancing and you are able to merge that with something, or if you have acting or if you do painting and you're able to merge that with something that's been such a tried and true thing like jingles right like if people sing something and they teach people commercials people have the songs that's that's something that is tried and true it's been around so long so i actually my goal is to teach people the principles of hey what's something that you can do that has been around since the beginning of time and it will be around to the end of time because i look at high-level business owners like you you think about everybody that you name dan henry alex or mosey uh M500, Neo, all these people that have really gotten to the level that they're at right now.

They aren't so focused on trends and this new update, this new update.

Their team might, but it's more of like, okay, what are the principles that I can buy, that I can just, that I can ride on, right?

Like, what's what's, you know, what's something that isn't going to change now, isn't going to change later.

That's the things that I'm looking to, I educate myself on as much as I can.

I love that, man.

But I think one strong point that you have in particular, my friend, is you're very unique yeah you're very unique dude and the reason why i say that is because uh even before you started this automation with uh content creation um you know you started another business that was regarding something personal to you yeah and i think that's what's really going to grasp people dude is that personal story right because whenever somebody says and it doesn't matter you get asked this all the time right what makes you different from everyone else My story, dude.

Yeah.

Who I am, right?

I was a corporate American.

I was a law enforcement.

I'm a full-time entrepreneur.

You know, I was raised by a single mother.

I'm Hispanic.

I moved to Miami.

I moved to Puerto Rico now.

I do this for these reasons.

I do this for these reasons.

Now I drive a Toyota Tacoma and my father's in Miami.

Yeah.

You know, and da-da-da-da-da.

Right.

And you're absolutely right.

I don't chase trends, dude.

Yeah.

I actually, if anything, I'm simplifying my life even more.

Yeah.

You know, and people still want to do business with me.

So I think we're past the era.

of the flash.

We really are.

Yeah.

You know,

you know, hey, look, this is my Lambo, the Tai Lopez phrase, right?

Hey, I'm sitting in my car with my Lamborghini.

People look at that now and they're just like, okay, what else?

Where's the substance?

Yeah.

Right?

And now you got to adapt to who your avatar is, who your clientele is, right?

Because everybody has an avatar.

Yeah.

So that's good, man.

I'm proud of you, dude.

You're going to kill it.

Okay.

So

this is a question I ask all my guests, okay?

Okay.

So you're already looking at the cameras right here.

This is your cameraman, but okay um 100 000 people listen to us yeah on a daily basis yeah which is awesome because we started this like a year and a half ago and i even remember emilio our producer right now behind the scenes he was just like all right what do you want to name the podcast and you know with me man success low speed so i'm like all right i make quick decisions all right we're gonna call it the level up he goes the level up He's like, bro, come on.

You got to come up with something cooler than that.

You know, it's just like,

and then once we hit hit number one we started getting like recognition it's just like yeah the name's dope bro so so that's just the way it goes bro right until you get the results okay so with that being said what would you tell the audience right now let's say what would you tell yourself three years ago what would you tell yourself like hey dude focus

like don't give up stay disciplined you know have that grit you know because obviously entrepreneurship is hard dude

it is hard it is not meant for everybody you know you got to be something something, something inside of you to keep going.

So what would you tell yourself three years ago, bro?

Go ahead and tell the audience.

I've said a few quotes a few times on this podcast, and I'll say the same thing.

The work works on you more than it works out for you.

And

if you expect things to work out for you,

then it probably won't happen.

The reason for that is, I heard something from Alex Ramose.

He said, to be happy is to always have more than you expect.

So if you expect more than you have, then you'll never be happy.

So for me, whenever I go into anything, whether it's content, whether it's me growing my business, I generally don't expect anything.

Right.

I focus on the inputs more than outputs.

And that's where, obviously, you know, by the grace of God, I've met you.

I've been on the podcast, et cetera.

So

that would be one thing I would want the audience to take away.

And if it was something I would tell myself three years ago,

because I was a different person for sure.

Very angry at times, very

like mad at the world and things of that nature.

Tough times don't last.

Tough people do.

So the only way you can overcome tough times is being tougher than your circumstances.

That's right.

And that's called the low-loop, my friend.

Yeah.

All right.

So where can people find you, Carson?

People can find me primarily on Instagram.

If you search up on Instagram, Carson Raps Content.

That's C-A-R-S-O-N-R-A-P-S-C-O-N-T-N-T, Carson Raps Content on Instagram.

I also have YouTube as well.

So if you want to potentially look into seeing about my services, I have all my client interviews on there.

We have over five, six, seven client interviews now on the YouTube.

So that's also Carson Raps Content.

It's actually at, so youtube.com forward slash at Carson Raps Content.

And yeah, I'm happy to answer any questions that people have.

It might be my team, but I generally try to give people voice messages whenever I can.

So yeah, people can find me there.

And there you guys have it.

Carson Butler, he is scaling at the age of 21 to being one of the biggest content automation creators in the space right now in 2025 and beyond, guys.

And I'm pretty sure this is not going to be the last time we hear from him.

This is just the beginning, guys.

He's 21.

I mean,

that's that's amazing, dude.

Yeah, amazing.

Guys, leave a five-star review on Spotify and Apple Podcasts.

You guys have been smashing it for us, okay?

And we're here just to give you guys a big thank you from everybody here at the Level of Podcast with Paul Alex.

Guys, we are looking to scale in all categories now.

We're consistently at number one in business, and it's, man, it's a blessing, guys.

Thank you guys.

But we do this for you guys.

We're bringing on some phenomenal guests that are here to inspire you and to tell you guys about their why and to keep it going, guys.

So let's go ahead and level up together.

I'll catch you on the next one.

Yes, sir.

Keep shining, everyone.

Thanks for listening up to the Level Up Podcast.

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