Shark Tank’s Daymond John: Life, Best Sales and Business Strategies 🦈 E85

Speaker 1 Hey, Tarzan.

Speaker 1 You know, have you ever did this and said to yourself, there's got to be a better way? So now you've indicated a problem. Well, I'm Damon John, and I've been doing this for 20 years.

Speaker 1 And you know what? After all of that, I finally found the better way. Now I've qualified myself and now I'm waiting for the hook to share it with you.

Speaker 1 And because I know you've already stuck like this or you're into your thing, whatever it is, and you don't believe in a better way, I'm gonna give you two better ways

Speaker 1 for free.

Speaker 1 um and now you've you've given them the barrier entry but now you got to put a time on it and if you call by tonight at noon i'm going to give you four better ways okay now there's a sense of urgency and if you don't like the better ways i'm gonna whatever give you money back

Speaker 1 so that is the best way to pitch somebody an idea or a concept

Speaker 2 Ladies and gentlemen, welcome to a special edition of the Money Mondays.

Speaker 2 Tarzan and I just pulled up the RV motorhome here to the resort in Carlsbad, California, because Damon John was speaking at an event here.

Speaker 2 He was throwing a mastermind conference and had all these interesting characters. And so, the whole reason we started with the RV Motorhome is for situations like this.

Speaker 2 Because, how in the heck are we going to try to coordinate with Damon John normally when he's busy flying around the planet, speaking 100 times a year, filming TV shows, doing his business, and all everything between to try to lock him down and meet up with us at a podcast studio would be very difficult.

Speaker 2 So, the RV Motorhome made those things very easy for us. So, we'll pull up here with the motorhome

Speaker 2 to Mr. Jamin John.

Speaker 1 Well, I just actually got an RV yesterday. Shout out to

Speaker 1 Winnebago. So us RV people got to stick together.
Bam.

Speaker 1 You didn't tell me RV.

Speaker 1 If he wants you to set, you said RB, I said, oh, I'm available. Bam, he's in.
All right. Thank you, man.
Thanks for having me. Thank you.

Speaker 2 So as you guys know, the way we cover the podcast is under 40 minutes per episode because the average workout is 45 minutes. The average commute to work is 45 minutes.

Speaker 2 So this episode will be between 36 and 40 minutes for for your listening pleasure. Also, we cover three core topics, how to make money, how to invest money, and how to give it away to charity.

Speaker 2 So, as you guys know, our co-host here, the real Tarzan, just got back from Africa. He spent a month out there, so I've been sad, but here by myself making episodes.

Speaker 2 Our first one back, of course, you can't miss his boy Damon John. We had to get him in here.

Speaker 2 And so, as you guys know, Tarzan's getting over 200 million views a month on social media, but during his trip, to Africa, he was getting 200 million views per week because he was out there with gorillas, lions, and tigers and bears oh my all right so we're gonna dive right in typically we do a bio we have our guests to do a quick two minute bio I don't really necessarily think that we need that for this one with Damon but I want to dive right into questions they can come right inside RV motorhome it's okay all right I didn't know you were actually in Africa I saw that I didn't know if it was back in the days or something and you had like you were looking at like a a skull of something um wow that was cool and uh you were just roaming around out there um just looking at skulls of something they're they've just eaten that could be around and they may want some dessert.

Speaker 1 All right. Well, let's get into it.
I'm glad you're back, man. I'm glad you're back.
Congratulations. Let's dive right in.

Speaker 2 Damon John on the making money side for the people out there in a country. We're going through some people going through trying times.

Speaker 2 Some people are having amazing times based on where they are in the economy and how they're dealing with the different things that are going on in our world. Inflation is going crazy.

Speaker 2 How are some simple things for people to be able to make money?

Speaker 1 Cool, that's a very general question. The simple things on how people can make money is, first of all,

Speaker 1 invest it. But first of all, again,

Speaker 1 it's not about, you know, what you make, it's what you say, what you retain. So what are you bringing in?

Speaker 1 And let's look at the leakage. You know, can you cut back on? And I'm going to think about the average person that makes an average of $40,000, $50,000, $60,000.

Speaker 1 What can you cut back on in your life?

Speaker 1 Number one, to retain as much. And then,

Speaker 1 where can you put it? Maybe in a public savings account or a public account, where can you put it?

Speaker 1 Whether in, as Warren Buffett would say, there's one thing you're always going to have with you is your brain. And nobody ever take that away.

Speaker 1 And how can you invest in a reasonable way into your education and or things that you can do today?

Speaker 1 So let's look at public stocks and companies.

Speaker 1 I got into Shopify at $28.

Speaker 1 I know that they're not going to make any more

Speaker 1 malls. We're not just all going to just saying, let's go to the mall.
we're not all gonna go let's open a retail store it went to 1900

Speaker 1 right if we look at Amazon what did Amazon do over the year last year I don't know that they doubled maybe if you would have put that same thousand dollars in the bank that thousand dollars would have been

Speaker 1 I don't know a thousand sixty if you would have put that in you'd have put that in Amazon it probably would have been two thousand right so we can look at money like that

Speaker 1 other things of course invest in your education and I'm not talking about big formal education

Speaker 1 but if you were gonna open a business or run a website or something like that

Speaker 1 invest in understanding editing invest in understanding some things that you would end up having to pay somebody else to do so those are the first things I do is try to try to try to invest in what I currently own can people make money selling clothing nowadays

Speaker 1 well you can make money selling anything

Speaker 1 Number one brand in Shark Tank history is Bomba Socks. It's socks.
The number two product in Shark Tank history is a sponge.

Speaker 1 Right?

Speaker 1 So most people would say, what are you talking about? Well, everybody needs sponges. Everybody needs socks.

Speaker 1 It was just a new form of delivery. You can make money doing anything.
However, you got to make money doing something you love.

Speaker 1 You know, Kevin O'Leary always says, I love money. You know what Kevin

Speaker 1 O'Leary really loves? He loves complicated financial structures that will manage his downside. It's not that he loves money.

Speaker 1 He just loves being able to put it together with something else and making sure that if it goes bad, he doesn't lose that much. But the upside is great.
He really technically doesn't love money.

Speaker 1 He loves the process. It's a chess game to him.

Speaker 1 You know, Tarzan here obviously loves animals and he loves animals in certain ways that, you know, protection, highlighting them,

Speaker 1 giving them, you know, giving people the education on these beautiful things that we coexist with. He makes money doing it and if he did not make a dime doing it,

Speaker 1 he would be so fulfilled for the rest of his life. And what are you trying to make money for?

Speaker 1 You're usually trying to make money for, of course, education, medicine for your family to protect yourself, but generally you're trying to make money to buy yourself or give yourself the option to not have to go to work or to give yourself this joy.

Speaker 1 If that's the payday for yourself, then understand what the value is of money. There's money and then there's value, you know?

Speaker 2 So let's pretend we have

Speaker 2 the Back to the Future car. Yeah.
And remember the Back to the Future car could go back to like 1988.

Speaker 2 Think of the difference of when you first launched Fubu back then, just having to take a mortgage on the house and having a couple thousand dollars and getting your four friends together versus you launching Fubu today with the same four friends.

Speaker 2 What would you do different now?

Speaker 1 If you were to start the company?

Speaker 1 Fubu always stood for and it still does for for us bias. And the for us bias, a lot of people thought it was a color, but no, it was a culture that was primarily

Speaker 1 created by African-American males in the streets of the Bronx that love this music, but this music was for everybody. So we dressed beastie boys as much as we did all the other artists.

Speaker 1 And that's what Fubu stood for in those days. And in that time, there was nobody who was, and it was a unique selling proposition.

Speaker 1 If you wanted to buy any kind of or support any kind of African-American themed clothing you would either buy had to buy kinte cloth colored stuff kinda cloth stuff or the pioneers of the industry I'm in cross colors they made denim that was blue but then also the kinte cloth colors yellow green I think red right I don't want to wear no yellow denim suit I ain't trying to show up looking like a banana that's that's not my thing so I did goods that were more American cowboy nothing against cross colors I wouldn't be here without them or call can I make it very clear um uh and and so that's what it was then

Speaker 1 well today what would foo boo be well what is the plight of the people today the plight of most people is I can't trust the government

Speaker 1 interest rates and everything are are out of this world so even if I work a regular job Rent is going up like this and my pay is going like this. So the middle section is being compressed.

Speaker 1 Well, today I'd probably launch Foo foodoo if it was the way of what I would say.

Speaker 1 You can't, I don't need to worry about stores.

Speaker 1 I would have one young man, one young woman in each college and in each high school that are official foo boo representation and they're the only ones who could sell you goods.

Speaker 1 They would do like our buddy

Speaker 1 Five Four Denim.

Speaker 1 I would give them

Speaker 1 If they give me $100, I would give them $200 worth of FUBU or $250 that they could sell. I would also get a bank to say, we're going to underwrite or credit you the first.

Speaker 1 They can then be independent salespeople, and the more that they sell, the more they would be able to also bring up other people.

Speaker 1 Very multi-marketing, but you would only have maybe two or four other people. And the more they sell, they would also get additional curriculums on.

Speaker 1 Because right now,

Speaker 1 to go to college, 50% of the kids today graduating college will retire with a job title that doesn't exist today. And there's no need to go away to a college and pay $700,000.

Speaker 1 I remember calling my daughter when she was in school to live on some dorm that half the time you're actually taking remote classes.

Speaker 1 It's just a huge, huge waste of money.

Speaker 1 So these kids would probably, every time they hit a criteria number, they would get, here's another digital marketing course, here's a social media course, here's a finance course, here's various other things.

Speaker 1 And I think that that's what I would probably do and have 20,000 kids around the world doing that. And that's what the FUBA would be.

Speaker 1 It would be a alum or an organization of kids empowering themselves and changing the world.

Speaker 2 So Tarzan during your month out there getting hundreds of millions of views a week, how do you make money as an influencer?

Speaker 3 Different brand deals. These days like

Speaker 3 Young LA or a protein company, when I travel for a month, perfect time to drink my protein shakes, you know, because

Speaker 3 that's the first form I did. Exactly.
You know, I took first form out to Africa. you know they pay you fifteen twenty thousand bucks two posts a month

Speaker 3 you know 12 months in a year

Speaker 3 boom you know i got dog food i got cat food right there i got a flight somewhere there and back a hotel if i could pay for my shooter for the month you know so when you have a protein deal and then you have okay a clothing deal uh there's something my mentor dan said oh you can have a watch or have a cap or have some shoes i've been getting sent nikes you know i did a deal with nike back in the day for free you know they sent me some shoes i wasn't like, oh, what's your rates?

Speaker 1 Well, I got a shoe for free.

Speaker 3 Don't worry. When you go put your stuff in your portfolio, when you're an intern at Nike, and everybody has 500,000 views, 800,000 views, and they spent some of the budget.

Speaker 3 And you spent exactly. There you go.
And you spent none of the budget, and you got the highest 4 million view video from me.

Speaker 3 And then you get the job, then you call me back like, hey, 10 months later, a year later, do this, do that. You know, I got some budget for you.

Speaker 1 Yeah, well, you know what? Your social media is your inventory, and even if somebody's not paying you, it's called what we call remnant time. It's like a hotel.

Speaker 1 If a hotel has 400 rooms in a hotel, and at noon they only sell 100, they have 300 rooms that they will never be able to sell and get in or money.

Speaker 1 So, you go and get those rooms at 20 cents on a dollar or give them a 20 cents on a dollar.

Speaker 1 Well, now you got somebody who's at least experienced the hotel, maybe they've eaten or drank downstairs, they have some guests over. So, when you look at your social media, it's remnant time.

Speaker 1 The same as a flight that takes off or a radio station that doesn't book the time so people are so busy like pay me for this but I'm still gonna wear a hat anyway I'm still gonna wear this anyway so even if it's not your own personal brand put something else on right I'm still gonna be sitting in front of something I've been doing that lately with art I've been saying with fine art I've been saying that you know listen athletes some

Speaker 1 And some, you know, athletes and singers, they get to a point where they have managers and they get to do really well.

Speaker 1 But I've learned that the art community has a large amount of addiction and the art community are people who make and create these beautiful things that most of them will never be known and get somebody else and off of their pain we get to see these things so I said to myself I said to a couple rappers the other day I was like why don't you put fine art inside your uh or or or people are emerging artists why don't you highlight their piece as backdrops you need a backdrop anyway who cares about uh you know some of these luxury brands that you're busy bragging about in there why wouldn't you put them in you know what They become a Keith Herring

Speaker 1 20 years later because that's what Mick Jagger and him did together. And so I think the same thing.

Speaker 1 You put the Nike on that person, believe it or not, I'm old enough now that the people that I knew that were carrying records now are

Speaker 1 huge.

Speaker 1 Like, you know, and they remember me from 20 years ago. And they were like, man, I was standing outside trying to get into a party.
And you were like, come on in.

Speaker 2 I just told you the story. My very first time going to nightclub was at Rum Jungle during the Magic Convention.
It's still burned in my head that my first party was a foo boo party. Yeah.

Speaker 1 Wow.

Speaker 1 21, 21 years ago.

Speaker 2 Okay, let's do a fun little live-action situation. Tarzan the influencer wants to get a hold of Damon John, the clothing brand owner.

Speaker 2 How does Damon John react when he gets a DM or an email from an influencer? How do you engage with an influencer?

Speaker 1 Well, we check him out first. First of all, an influencer, to me, it could be somebody with 100 people.
It all depends on what they're doing. So we check him out first.

Speaker 1 And if I didn't think that he was necessarily the person that fits what I'm doing, I would ask him, I'd say,

Speaker 1 thank you for reaching out. Because my mommy, you always said I had to say thank you and respond to people.
And I don't care if somebody offers you just a dollar for your house.

Speaker 1 It's a dollar more than most of the people offered you. So first of all, say thank you.
And then I would want to know, you know, what's up? You know,

Speaker 1 how can I help you?

Speaker 1 You know, and that's it. And then once he tells me what it is, I'd be very honest with him with,

Speaker 1 you know,

Speaker 1 with some of the things we're doing. So if he says, hey, you know what, man,

Speaker 1 I'm really into sports, man, and I've been wanting to really get to Mark Cuban. Well, I could say,

Speaker 1 I've gotten that request 10 times today.

Speaker 1 Screw you. I can say I don't have time.
How is he going to take that? Well, there's another way to say it. Well, I throw it on him.
You want to pitch Mark Cuban.

Speaker 1 You know why I'm on Shark Tank? Because I want to pitch Mark Cuban. I got my own goddamn ideas.
Leave me alone. And then he'll go, oh, yeah, oh, you know what? You're right.

Speaker 1 It's certain ways to deal with him. Now, what if he is somebody who is doing great? I still say, how can I help?

Speaker 1 And no matter what, we part in that conversation, it's almost like leaving a gift bag. It would be like, well, listen, here's what I can tell you to do, whether we do business or not.
Here you go.

Speaker 1 Just so the

Speaker 1 kind of interaction was a pleasant one.

Speaker 3 So, Tarzan, let's say you're going on another trip, you're going back to Africa in November, and you want to get $50,000 from one of Damon's clothing brands for example what would you say to make it compelling for him to want to sponsor this $50,000 trip well I would definitely start off by saying you know you're going to get the most exposure for that time November you're thinking about Black Friday you're thinking about Thanksgiving you know everybody's out of school on their phones so I'm here to maximize exposure so I'll say hey whatever you're paying somebody else I'll give you a discount you know and you're also going to increase your followers you're also going to increase your engagement and also your viewership boom black friday christmas If you're there, you're there, you know, because we're gonna be in Africa posting live content with your clothes on.

Speaker 2 So, a lot of views. A lot of views.

Speaker 1 A lot of views.

Speaker 2 So, we talked about the making money side. Let's go on to the investing side.
So, you get pitched, like you said, 10 times a day. The numbers probably higher.
People wanting you to invest.

Speaker 2 Are there certain things that when someone approaches you right off the gate, you're like, I'm in or I'm out?

Speaker 2 Like, are there ever times where you're like, I want to take this further right away, or for sure, I'm out?

Speaker 1 I'm never in right away.

Speaker 1 It always takes takes a while to hear what they're doing and

Speaker 1 get a feel for them personally.

Speaker 1 So one of the things that I'm out is

Speaker 1 somebody who says something like, you know, if I only get 1% of 1% of the market.

Speaker 2 The total market is $1,800 billion.

Speaker 1 Once they do that, they don't have enough information, right? Come on, you know what these do already, right? Another person who says, yeah, well,

Speaker 1 and because you're the clothing guy, this, this, and that, didn't do any homework homework on me.

Speaker 1 Because if you know me from Shark Tank, the reason I got on Shark Tank, even though socks I did, the reason I got on Shark Tank is because it was 08.

Speaker 1 Nobody was buying clothes when they couldn't pay their mortgage. I had 10 clothing companies.
Eight of them were dead. The last thing I wanted was clothing.

Speaker 1 So you didn't do any homework on me.

Speaker 1 And of course, if you didn't read any of my books or even know that they exist. Now, we can talk about separately that it's a big world.
You didn't know you were going to run into an elevator.

Speaker 1 I mean, that's something different. But all of those things where you have a lack of information is where i would not invest

Speaker 1 i can tell you when generally somebody invests in people when you give them the fomo feel like and i say it all the time like the train is going to leave the station with or without you i want you on the train but if you don't if you're not on a train this train leaving the station you do it like an in-fomercial infomercials work well not all of them work as you know but they have a very specific formula you have uh highlighted there was a problem that exists or a joy that is going to be brought to people that they didn't know or they did know you qualify while you're the person to solve that problem and then you give somebody uh a low barrier entry into solving that problem or being part of it hence infomercial right hey tarzan um you know have you ever did this and said to yourself there's got to be a better way so now you've indicated a problem well i'm damon john and i've been doing this for 20 years and you know what after all of that i finally found the better way now you I've qualified myself and now I'm waiting for the hook to share it with you and because I know you've already stuck like this or you're into your thing whatever it is and you don't believe in a better way I'm going to give you two better ways

Speaker 1 for free

Speaker 1 and now you've you've given them the barrier entry but now you got to put a time on it and if you call by tonight at noon I'm going to give you four better ways okay now there's a sense of urgency and if you don't like the better ways I'm gonna whatever give you your money back

Speaker 1 so that is the best way to pitch somebody an idea or a concept and you know you won't want to make them feel like home let me be down you know what I mean so

Speaker 2 okay you want to ask me a question no I love that yeah so valuation this is a very fascinating thing to me over the years and

Speaker 2 people just kind of pick a number from

Speaker 1 do they yeah

Speaker 2 especially for startups and when someone approaches you and says I have a 20 million dollar valuation and they haven't sold anything how do you interact with them

Speaker 1 Yeah,

Speaker 1 you know what I say.

Speaker 1 Yeah.

Speaker 1 That's true. You know,

Speaker 1 you're only as valuable to the person as in regards to what the person needs.

Speaker 1 You know,

Speaker 1 you know, a cell phone may only be a smartphone may only be worth brand new, you know, how much? $1,000?

Speaker 1 But a used one when, you know, that the camera doesn't work and nothing else works on it, but the, but the,

Speaker 1 but actually to be able to call,

Speaker 1 that's worth $100,000 if you're in a certain situation where you need it. You need to make that call.
So, but vice versa. If you

Speaker 1 have a company and you're valuing it, now, let's say a company is not, they're doing business.

Speaker 1 Well, you can somehow qualify it by saying, I'm doing this amount if you're pulling money out of the company.

Speaker 1 that's some basis but it's very hard to to someone's doing zero but they don't like listen i will do i did 300 i had 300 000 in orders um and when i did my deal i did a 50 50 uh distribution deal for no money it was zero why i knew they had distribution right so i could have taken in five million dollars or ten million dollars but as you know business is a huge cash suck um yeah i don't know how sophisticated the audience is but some of you people are going to understand.

Speaker 1 My deal was that I can have a billion dollars in orders,

Speaker 1 and if they were triple credit rated companies, Macy, JCPenney, da da da da da, I had no personal guarantees and I can open an L C right away,

Speaker 1 a letter of credit right away. So what was the value of that? You know what I mean? So again, it all depends on what people have.

Speaker 2 I'm going to walk you through exactly what Damon just said from a real-life perspective. When I was doing the energy drink business, I I was getting orders for a million dollars, $500,000, $2 million.

Speaker 2 Well, every time you got an order, you needed around 50% to manufacture it, but the company, let's just call it Costco, isn't going to pay you for net 30, net 60, or net 90 terms.

Speaker 2 Let me walk you through that. Exactly what Damon was just talking about.

Speaker 2 The fact that he had lines of credit or he was able to get money for manufacturing was massive because I had to go beg, borrow, and steal to figure out how to finance an order for Costco.

Speaker 2 So let's say January 1st, they say, we're going to buy $2 million worth of your Android drinks. Wow, sounds cool, right?

Speaker 2 But I have to now come up with a million dollars to make that product. They don't want me to ship it till March 1st.
This was January 1st order.

Speaker 2 March 1st, ship it to them, and then the clock starts ticking for net 30 to net 60. Meaning April 1st or May 1st is when they're going to pay me the $2 million.

Speaker 2 So that's four or five months later from when I had to come up with the money to make the drinks. But wait, there's more.

Speaker 2 What if I actually do well?

Speaker 2 What if my drinks actually sell through?

Speaker 1 And now you go to 10 million.

Speaker 2 And now they want $10 million and they haven't freaking paid me for the first order. And I got to come up with $5 million to manufacture these drinks for Costco, which sounds like a good problem.

Speaker 2 There's not that many answers unless you can figure out how to do what's called factoring, a letter of credit, or getting some really rich people together and make them feel comfortable with Costco that they're going to pay you net 30, net 60, or net 90 later.

Speaker 1 Me, I had none of those problems. Zero.

Speaker 1 Sam something like this. How much?

Speaker 1 Here you go. That's it.

Speaker 1 Okay. Hence, then you were at the foo-boo parties after that.

Speaker 2 I showed Damon recently my picture. I had like a 20-foot booth with her.
I thought I was balling because there's normally 10-foot by 10-foot. We went crazy and got 10-foot by 20-foot.

Speaker 2 $3,600 on my mommy's credit card, which basically bankrupted her because she didn't have, so her limit was three grand. So I basically went over her

Speaker 2 and I had to give her cash. I gave her $1,200 that I was going to give you the $2,400.
We went crazy. 10-foot by 20-foot booth.
We show up.

Speaker 2 On the left is the launch of a brand new company called Sean John, 1999. And on the right is this massive empire.
It looked like a mile-long booth called Fubu.

Speaker 2 And I see Damon walking by with like 40 people. And I got to meet him for like seven seconds back then in 1999 when it first started.

Speaker 2 And so

Speaker 2 I just posted the picture a few weeks ago.

Speaker 1 Yeah,

Speaker 1 it was a great picture. Really grainy.

Speaker 1 Back then, because we didn't have

Speaker 2 smartphones.

Speaker 1 Yeah, yeah.

Speaker 2 No such thing as a smartphone.

Speaker 1 Okay.

Speaker 2 So on the investing side, you get pitched left and right. Do you go product category specific?

Speaker 2 Like once you've invested in socks and someone else has something sock-related, would you still invest in that category? Or you're like, you know what? I'm already, I got that checked off.

Speaker 2 Where someone comes up to you and says, hey, I want you to invest into this food business, but you already have food. I don't really want to do that anymore.

Speaker 2 Or sometimes they can play well together and kind of leverage each other.

Speaker 1 Only if they can play well together. I look for, you know.

Speaker 1 You know, I look for strategic relationships in anything I do. I try to maximize, and sometimes I do it too much, but I try to maximize every bit of the resources that I have.

Speaker 1 So, yeah, if I'm doing food, well, if I have something, I don't know, is biscuits or something else like that?

Speaker 1 Well, if I'm selling to a bakery type of shop and I know that there's something else I have that can sell into that category, well, then yes, I'm trying to, I'll do the, if I, if the investment is right, I'll do the investment because I can, I can have the,

Speaker 1 I like to do three things in a category. You know, Best Buy has this theory that they will not carry one product and one category from you because if they're selling scooters, so whatever, right?

Speaker 2 The electric scooters right there.

Speaker 1 If you come in and they only have one from one brand or just one period, you look at it and you go, let me see what else is out there.

Speaker 2 Right, outside the store.

Speaker 1 But if you have three, you go, ah,

Speaker 1 I don't like that one. Hmm.

Speaker 1 Same as they say

Speaker 1 when you pitch TV shows in a room. You come in with three because they go,

Speaker 1 I don't like that one.

Speaker 1 That category does, oh, you didn't tell me you have these other, but you don't tell them you have three. You go, I got one winner.
I got these other two we've been working on. You know what I mean?

Speaker 1 So people like to be able to have the choice.

Speaker 2 So it's interesting. Costco actually has what's called the rule of three.
And they have a low price, medium price, and a holy shit price. And that's the way that they do it.

Speaker 2 So it's like monster, rockstar, and red bull. Red Bull is the most expensive.
And they would line them up next to each other in numerical order of price points.

Speaker 2 To make you walk by Red Bull, it's too expensive. You see Monster, thinking about Red Bull and then you see rock star like oh shoot that's way cheaper that's half the price

Speaker 2 okay Tarzan I've asked you this question before

Speaker 2 but it's leading into a question for Damon John

Speaker 2 out of all the animals on the planet

Speaker 2 what is the one that you're most fearful of

Speaker 1 humans

Speaker 3 me too most dangerous ones they never pay you back

Speaker 1 I wish they would

Speaker 2 so it leads me to this question Damon you've been famous for decades and the TV show running for 14, 15, 16 years now, and the number one show on the planet.

Speaker 2 How do you trust in people as they come into your life to know who you can feel comfortable with?

Speaker 1 It takes a long time.

Speaker 1 Most people, I start building trust after about

Speaker 1 six years, seven years. You know the old saying, it takes half a lifetime to find a friend, the other half a lifetime for them to prove it.

Speaker 1 So it takes a really long time.

Speaker 1 And I watch them about what they say about others, how they respond to others um

Speaker 1 where were we the other day I was talking on a stage with a very well-known speaker and it was funny he said that Southwest had a big issue at one time or one of those companies I think it was Southwest they were losing

Speaker 1 flight

Speaker 1 flight attendants

Speaker 1 and their reports on them were these were the worst people ever and an expert came in and said

Speaker 1 stop interviewing a one-on-one and interview them in a crowd of a hundred said okay cool so you okay man

Speaker 1 all right got no problem um

Speaker 1 tell the sweater for reasons yeah so they interviewed him in a crowd of 100 and they said oh we got some decent candidates they said you're watching the wrong people so who are you watching watch the other hundred

Speaker 1 watch the people in the room because when that person's up there i'm gonna do this and that watch the ones who are like

Speaker 1 rolling their eyes and watch the other ones who are like rooting they're going for the same job but they're rooting for them. And they said, watch them.
When they turn that around,

Speaker 1 their approval rate went up 77%.

Speaker 1 Wow. Watch the people you're around on how they talk and deal with other people.

Speaker 1 And that's what they're doing with you.

Speaker 2 That's fascinating.

Speaker 3 Interesting.

Speaker 2 You have any questions before we go into the last chapter?

Speaker 1 Yes.

Speaker 3 You had mentioned earlier that you had, I think, 23 to 27 where you you don't even remember anything. You were focused, you were locked in.

Speaker 3 I've been there before. All three of us have.
You guys are much more further ahead than me. Have you had

Speaker 3 said you had those moments?

Speaker 1 I'm not further ahead than you on what? Just business, experience, age. Yes.

Speaker 3 For sure.

Speaker 1 I'm 30.

Speaker 3 So I'm pretty sure.

Speaker 1 No, I'm 30.

Speaker 2 I don't remember when I was 30.

Speaker 1 All right, go ahead.

Speaker 3 So basically around the same time, do you guys have those moments again down the road when you're 40, you know,

Speaker 3 10 years from now? Do you say, Hey, I've got the money, I've got the businesses rolling. You know, the fun's not fun anymore.

Speaker 3 What's fun now is hitting my emails 10 times harder, hitting my daily small disciplines, getting my coffee at 8:01 in the morning on the dot, you know, hitting the gym, you know, 55 minutes on the dot, hitting yoga, you know, every Tuesday.

Speaker 3 Does that become the fun part down the road? Do you take that time again from you know

Speaker 3 38 to 42 to say, hey, I'm locked and I don't remember shit. My company went from 100 million to a billion.

Speaker 2 My fun's the game. The good, the bad, the ugly.
I know there's going to be bad stuff. We know there's going to be lawsuits and headaches and people lying, cheating, and stealing.

Speaker 2 I know that stuff's going to happen. And I'm fascinated by that and the human dynamic and the psychology of it.
And trying to guess who's going to try to do those type of things.

Speaker 2 But the game is what's fun to me, like the raising the capital, funding the deal, watching the manufacturing, watching the shipping, seeing the good, the bad.

Speaker 2 I like all of it and and I'm okay with it I'm calm in the chaos when the bad stuff happens I'm expecting it because we've been through so many things over over the years he's full of shit.

Speaker 1 You know, he's a he's a new dad

Speaker 2 43.

Speaker 1 Oh, I mean what I was 43.

Speaker 1 So I think that thank you. I think that the thing that has made every one of us the hungriest motherfucker on the planet is that we go narrow and deep on something.

Speaker 1 He's 100% right. We enjoy whatever the game is, but we will get to a point where, first of all, anything we don't like we're doing, we'll get out of the way.

Speaker 1 But we'll get to the point where we get fat and lazy off of the success of it, you know, and

Speaker 1 then we'll find ourselves and refocus on something else. So I don't remember 23 to 27 or whatever about anything more other than FUBU.

Speaker 1 Right?

Speaker 1 30 to 35 FUBU on a major level, but I remember FUBU from that point of guiding hundreds of people,

Speaker 1 losing my family because I was so busy overseas and every place else, but creating a global brand.

Speaker 1 I don't remember anything else, but

Speaker 1 the transitioning of myself who had to deal with products and t-shirts as being my commodity, then

Speaker 1 my face and knowledge of educating as many people as i could from 37 to around 40 something years old i don't remember anything else then i don't remember anything else besides um shark tank those first years where i was trying to figure it out all these new companies coming in how am i being a public person so i'll we only can retain with so much in my mind after that i don't remember anything else about

Speaker 1 then i'm gonna live long because i just realized i have cancer and i'm over the cancer now and I'm gonna live longer now Business is great, but I don't remember anything now besides this little eight-year-old girl and my wife.

Speaker 1 Well, I'm not gonna fuck this up again

Speaker 1 He has a little girl. I'm telling you right now He ain't gonna fucking know nothing about business you're gonna ask him about this podcast.

Speaker 1 He's gonna say what podcast because for the next five to ten years He's going to and I would I hope he will be will be the best father and the best husband and the best that he ever can be so it just becomes what becomes your driving force and the focus of that time you know what i mean

Speaker 2 so thank you for that yeah on our last subject we talked about charity and charity does not always involve money talk to us about why do you think people should be involved in charity within their companies or their family households why should they have charity element not necessarily cutting checks Yeah, listen, for those who are fortunate enough to be able to cut checks and

Speaker 1 they do philanthropy with that, and there's a lot of people who do it that we would never know of. And

Speaker 1 you don't get any acknowledgement.

Speaker 1 Bezos' wife, how much did she give away?

Speaker 1 Hundreds of millions.

Speaker 1 Maybe billions now. Billions, right? Primarily to minorities.

Speaker 1 And she said, I want to pay back whatever I can because I know that I have success because of the backs of others that we took advantage of.

Speaker 1 One press release, nobody talks about it. But let it be somebody who

Speaker 1 pilfered or did or was said to have done something wrong in an organization like that when maybe they didn't maybe somebody questioned it so just to be very very clear I'm in a lot of rooms where people that you would never know are doing a lot even I'll be very honest Mark Cuban

Speaker 1 I see him do stuff for people and they come up to him mark do this do that

Speaker 1 you're gonna get the press he says I'm only going to give you the money if you don't tell anybody because it's not about me. This is about the son you lost at the hand of violence.

Speaker 1 This is not about me. And he'll give them the money and he says the only condition is that you make this about the memory of your child or this disease or whatever the cases.

Speaker 1 So first of all, it's the right thing to do.

Speaker 1 I think that though, even if you can't do it, a lot of people, well, I don't have any money.

Speaker 1 You go into two, you go and buy two or three things a day.

Speaker 1 You know, if 200 people walked into a convenience store a day, and if you go there every day for your bacon, egg, and cheese,

Speaker 1 I don't give a shit what it is. Imagine if 50 of those people put out on their social media posts, got another bacon, egg, and cheese.

Speaker 1 The consistency is the same from so-and-so deli on 34th and whatever. I love this small business, this small family.
Imagine if 50 people did that a day of how that business would grow.

Speaker 1 So charity doesn't have to be charity. Charity is love, right? It's giving.
And we all have been recipients of those who give.

Speaker 1 And the most powerful people to ever, the most powerful feeling feeling is those who give that don't expect anything, especially when you don't even know they've given.

Speaker 1 So, again,

Speaker 1 but this has to be genuine. It has to come from because you want to do it.
Don't be that person going, hey, take this sandwich and now look at me. I'm going to take a picture of me.

Speaker 1 Look how good I am taking a picture of that and forcing this person now to take a picture because they're hungry. That's not charity.
You know, that's something a little different.

Speaker 2 So, the last question we ask on this podcast is

Speaker 2 more emotional and deep. And we've never gotten the same answer before and I don't think we're going to get the same answer now.

Speaker 1 One day,

Speaker 2 200 years from now with modern society and technology and medicine, you're going to have bionic arms and finally it's your time to go.

Speaker 2 And let's say you're a multi-billionaire.

Speaker 2 What percentage do you leave to your children?

Speaker 1 Oh, you never heard my answer? I'm not leaving them shit. Zero.
Zilch. Nada.

Speaker 1 Nada, that's it.

Speaker 1 That's an easy question.

Speaker 1 How would you leave your kids?

Speaker 3 They're going to have shit but land.

Speaker 1 Go live on.

Speaker 1 How would you leave with the baby?

Speaker 2 I don't know yet. I've asked this question over and over and over and over and over.

Speaker 1 How many people said nothing? A lot of people, right? It's different.

Speaker 2 They framed it much different.

Speaker 1 Okay,

Speaker 1 let me clarify.

Speaker 1 So I have two older girls. My girls are 30 and 25.
They know they're not getting nothing, but I've said it from the beginning.

Speaker 1 And I've done it for various ways. I don't want another man coming into their life or woman, whatever the case may be, because they have alternative motives.

Speaker 1 So it was very clear from the beginning, if you come around, you'll come around because you want that person.

Speaker 1 Also, they also knew from the beginning, so if you tell them at an early age, they themselves go out and go, I don't want anything.

Speaker 1 And when they don't want anything, then they want more. The theory is: if you give a kid everything, you make them the poorest person in the world, right?

Speaker 1 And if you do look, and I say it all the time, you look at the fours, the Carnegie, the Mellons, all the Rockefellers, the ones who have founded this Titans of this country of ours.

Speaker 1 I say it all the time. Their foundations and a lot of stuff they do, we still benefit off of.
I think Rockefeller created the national parks that we enjoy, right? Put aside that land.

Speaker 1 i know many of their kids a very small percentage of the trust fund kids they still run some of the the organization great but why don't they own the the the teslas the instagrams the facebooks and all the googles of the world they could be an early investor now their funds may be because the first generation makes it the second enjoys it and the third destroys it because they've gotten it all from the beginning

Speaker 1 You can't do that. So I'm not giving them Stinley squat.

Speaker 1 Now, I may, I will be leaving money for them to at least let's say my daughter will of course if she want to get higher education or if there's a certain amount of money in the board will say yes you want to take this amount to open a business

Speaker 1 this amount yes but and my grandchildren and my great grandchildren will have money to get education in medicine but up until a certain point after that you're on your own homie

Speaker 1 That's just the way it's going to be. I love it.

Speaker 2 Any final questions?

Speaker 2 All right, right, guys. You were listening to the money Mondays.
As you know, we've been running this ad-free for over a year and a half now. So we want you to listen to the whole episodes.

Speaker 2 We have a 93% listen-through rate. That's why we've been able to stay strong on the charts.
Number 50 in the world as we speak. It's because of you guys sharing, liking, contenting, subscribing, etc.

Speaker 2 All those things help us a lot to keep us up there on the charts so people can listen to this because we all grew up thinking it's rude to talk about money.

Speaker 2 And here at the Money Mondays, we make it very passionate and very clear why you should have these discussions with your friends, family, followers, et cetera, to talk about money so people can learn about accounting, taxes, finances, loans, leases, all the things that we just don't talk about in high school.

Speaker 1 We don't talk about it. Well, we didn't know it.

Speaker 1 You know, we were going off an old broken school system where, you know,

Speaker 1 they taught us

Speaker 1 how to go to shop and do various other things to be good employees or to build ships for wars. We're not doing that any longer.

Speaker 1 And they never taught us about finance and taxes and compounding interest and various other things.

Speaker 1 So yeah, so you know, it's not your fault. Don't ever feel like you're stupid.
You have to keep educating yourself on this because the tax codes change, money and investments change.

Speaker 1 It's got to be part of your habits of doing it.

Speaker 2 Absolutely. All right.
So check out Damon John across social media. If you're not already following him, check out The Real Tarzan.
Damon's got some great books out there. And obviously.

Speaker 2 Spend some time watching some of these episodes of Shark Tank and researching on YouTube about finance and investing. You can check out some of Damon's old speeches.

Speaker 2 Like consuming that type of content instead of like the reality television that's out there and a lot of the things that are going on in the world on TMZ, those things are just going to be clouding your minds compared to learning about how to better yourself, how to better your business, and how to sell yourselves up forever.

Speaker 2 We will see you guys next Monday.