Matt Morgan, the Cannabis King's Secret to Managing the MOST Volatile Portfolio 📈 E74

Speaker 1 My wealth advisor has, I think he manages like 20 billion and he's got like, I don't know, 500 clients. And he said, I am the highest,

Speaker 1 I have the highest risk for appetite by far out of any of his clients.

Speaker 1 I see where the world's going and I like to get in front of those trends to capitalize as much as possible and be a very early adopter.

Speaker 2 Ladies and gentlemen, welcome to the Money Mondays. We are sitting here at the Wild jungle, parked outside.

Speaker 2 We just had an event out here, and one of our previous guests is going to be back on the episode today.

Speaker 2 Normally, we have all brand new guests, but sometimes, as you guys know, there's a couple key characters out there, like the Gary Brecca's of the world, Gary Vee, etc.

Speaker 2 that we want to get back on here multiple times. And this guest is in that exact category.
I'm probably going to have him on here multiple times per year. So get used to hearing about Mr.
Matt Morgan.

Speaker 2 Matt has built up multiple companies in the cannabis industry, cryptocurrency space, medical space, and everything between, doing hundreds of millions in sales.

Speaker 2 And when I first met him, he was giving me a tour of 160,000 square foot facility in Las Vegas. Gosh, must be well over a decade ago now.
So we're going to talk about three core categories.

Speaker 2 How to make money, how to invest money, how to give it away to charity. So without further ado, give a warm round of applause to Mr.
Matt Morgan.

Speaker 1 Hey, hey, thanks for having me, guys. Dan, always a pleasure.

Speaker 1 When I got the invite to come out for this event, you know, I didn't even hesitate. Jumped right in the

Speaker 1 plane and headed over.

Speaker 2 So if you could get everyone the quick two-minute bio and we'll get straight to the bike.

Speaker 1 All right guys, originally a farm boy from Montana, had big aspirations. Everyone thought I was full of crap.

Speaker 1 Became a serial entrepreneur after I dropped out of college in 10 days. Started in real estate.
Really caught my wind in medical and recreational cannabis. Got involved in 08.

Speaker 1 Had a great run from 2011 to 2018-ish.

Speaker 1 Built over a billion dollars in cannabis companies. I've employed over a thousand employees across multiple businesses.

Speaker 1 I kind of used the wealth I've collected in my exits and deployed it into many different verticals that don't relate whatsoever. So that I have a very diversified portfolio.

Speaker 1 And today I just live in Las Vegas and manage my portfolio of businesses and investments and kind of take each day one.

Speaker 2 day at a time and uh you know enjoy my family and whatnot so so on the make money side you have so many options: cryptocurrency, cannabis, medical, so many different options of what you could be investing your money, time, and energy into.

Speaker 2 How do you decide what you want to put your name behind? What you want to put your money into?

Speaker 1 So, when I was a little bit younger, I'm 39 now. I'm becoming the old guy in the room.

Speaker 1 Let's say early 30s when I started to accumulate a decent amount of wealth. I was definitely the shiny object guy.
So, I would,

Speaker 1 I was so optimistic. I was like, oh, I could do that with this and I could do that with that.
And I think in 2021, I fired into like 50, 60 investments.

Speaker 1 And I was so reckless money. Like I would throw, you know.
Okay, here if I was. Yeah, I'd throw a quarter million dollars at something, like whatever.
It's like 10 bucks.

Speaker 1 And I think I lost probably 80% of that. And so

Speaker 1 I was able, because what you have to understand is when you give someone money, if they're not a true, solid, ethical human being, whatever money you just gave them becomes their money.

Speaker 1 And they're going to fly private and they're going to stay in the nicest suites and hotels and they're going to have four girlfriends and they're all going to have Cartier on.

Speaker 1 And I just saw so many things, right? So luckily I had some shining nights out of those investments.

Speaker 1 And so really I realized that, you know, focus is key.

Speaker 1 So find things that you like. Find things that you find mentally stimulating.
I like things that are proprietary, that give you an edge in a vertical.

Speaker 1 I like things that are emerging, that are very, very new, where I see what the potential could be.

Speaker 1 I like things that are technology-based because, you know, although I'm born in 85 and grew up in the 90s, so we didn't even have cell phones, I see where the world's going and I like to get in front of those trends to capitalize as much as possible and be a very early adopter.

Speaker 2 So also on the make money side, why do you think a lot of people don't make money?

Speaker 2 Like what holds them back from, you know, staying in their nine-to-five or staying in their, you know, by the way, there's nothing wrong with nine-to-five, if you like with the industry you're in, but staying in their bubble and just like not going out there and expanding and trying to make more money.

Speaker 1 So I think like you touched on a very important topic, nine-to-fivers are extremely important.

Speaker 1 And that's why 90% of people are that.

Speaker 1 Yeah, and that's how we're trained from a very early age.

Speaker 1 So when you start kindergarten in our public education system, or maybe you're lucky enough to go private, they don't teach you about taxes and doing profit and loss statements and balance sheets and how to even balance your checkbook.

Speaker 1 They don't really want you to know any of that stuff.

Speaker 1 They want to train you to be a doctor or an attorney or

Speaker 1 something, you know, a teacher.

Speaker 1 Anything that just gets you on the hamster wheel and makes you run really fast for 40, 50, 60 years until you're like, all right, I get my golden Rolex, I retire, I've paid my taxes like a good little boy or girl, and now I get to die.

Speaker 1 So

Speaker 1 getting back to the question at hand, I think fear is the number one thing that keeps people at their nine to five.

Speaker 1 They cannot fathom the thought of that check not showing up every other Friday, whether it's they're single, married, with children, maybe there's multiple people relying on that check.

Speaker 1 But you have 16 hours in a day, and you know, I get it.

Speaker 1 Everyone's got a thousand excuses, but the people that want to break out of that nine-to-five jail cell, because let's be real, how many, what's the percentage of people that love going to their job every day and doing what they do?

Speaker 1 I bet you it's less than 10%.

Speaker 1 It's just a fact of life. So if you didn't have to show up at that nine to five every day, you probably wouldn't, right? So

Speaker 1 how do we break out of that?

Speaker 1 Well, you can continue working the nine to five and get that income, you know, keep it coming in so that you feel very stable and you feel like all your bills are paid and there's going to be food on the table and you can feed your children.

Speaker 1 Totally understand. I respect that.
Definitely feed your children.

Speaker 1 But that other time, let's say you get off work at five, maybe you can grind for four or six hours in the evening before you go to bed instead of watching Netflix or playing video games or whatever your you know forte is everyone has hobbies make your hobby making money and goal oriented to break out of the nine to five so work on yourself and your project instead of your boss's dreams with your nine to five because that's what's happening and so you have all these extra hours everyone does and I see how they spend them normally they're not productive but it's all a choice right so you can either do like i did and just never really have a nine to five i've i've I've tried it and I just got fired every time.

Speaker 1 But, you know, so there's two ways to do it.

Speaker 1 Just jump out of the airplane and build a parachute on the way down or make sure you have multiple parachutes and don't cut the cord with your nine to five until your other job, which is your job, working on you, whatever you do in the evening, that is sustainable to sustain yourself, potentially a wife, potentially children.

Speaker 1 So those are the ways to get out of it.

Speaker 1 But fear and lack of purpose and drive is the things that I see that keep people trapped in the nine to five which i can't even imagine living that life like i feel so bad for those people so on the investing side

Speaker 1 why are people so scared to invest whether it's the stock market cryptocurrency where does that fear come from i think people work really hard for their money um i remember when i used to do nine to fives i would calculate like i've my brain is very math driven so i'd calculate how much money i made per second and i'd be like all right uh 45 seconds went by i just made this much money you know what i mean it was such small some amounts but i'm like god i'm I'm really like exchanging time for money.

Speaker 1 What a horrible thing to think about since we only live for so many seconds. And

Speaker 1 I think that

Speaker 1 people...

Speaker 2 Is it fear again?

Speaker 1 They work so hard for their money. They don't.
Yeah, it is fear because they don't want to put it into something and it goes to zero. Like, oh my god, I saved up this X amount of money for 12 months.

Speaker 1 I worked 12 months and I didn't buy the flat screen TV and I didn't buy the new F-150 pickup truck. And now I have this money.

Speaker 1 And it's it's also gives them a feeling of security to look at their bank account and know that they have 20 000 in there 50 100 that's a good feeling you know i remember when i first started to accumulate money into an account i'm like oh my god like i can breathe right and so these people get that sense of security and they don't want to fire that into something that is another unknown they don't know if that's going to you know give them 20 a year they don't know if it's going to give them five percent they don't know if it's going to 10x they don't know if it's going to go to zero that's the biggest fear oh my god it goes to zero now

Speaker 1 my safety blanket's gone. So again, it's fear, but just in a different way.

Speaker 2 So I want to talk to you guys about something very important.

Speaker 2 When you start to accumulate some wealth, and you get 20 grand, then 50 grand, 100 grand, 200 grand, 300 grand, et cetera, over the course of time.

Speaker 2 That money sitting in your piggy bank, in your bank account, Wells Fargo, Chase, Bank America, etc.,

Speaker 2 is literally and physically losing value each year. Let me explain.
This is not a theory. This is not politics.
It's just math. Let's say you have $100,000 saved up.

Speaker 2 You are in a very small percentage of society. You've been able to accumulate $100,000 that you don't need for your overhead.
Bam. It's huge.
Now,

Speaker 2 this is 2024. In 2025, your 100,000 spends like $91,000 and then $83,000 and then $72,000 and then $65,000, et cetera.
Because we're facing around 9% a year inflation.

Speaker 2 And there's no signs of that going away. And because of that, your 100,000 literally spends like 91, 82, 73, etc.
over the course of time. Now, why does that matter to you?

Speaker 2 You want to go buy the Ford F-150 that Matt talked about. It was 50 grand.
Now it's 54. Then it's 59.
Then it's 63. Then it's 67, etc.
You want to go buy milk or muffins or bread or gas?

Speaker 2 Those were all $2 things that are now $4, $5, and $6.

Speaker 2 And so when you're thinking about like, wow, I got $100K saved up, there are some very, very basic things you can do with that money.

Speaker 2 It's super low risk, and you're not going to have any worries about it, but you have to do something to make something back. I'll give you a quick example.

Speaker 2 CDs right now with your bank, literally, Wells Fargo, are offering 5.1%.

Speaker 2 That is insane. It's crazy.
It's just your own bank account, basically. You're just shifting your bank account to your own bank account and getting 5.1%.

Speaker 2 At least you're fighting with inflation. Yeah.
Right? Something.

Speaker 1 You're offsetting a little bit. Something.

Speaker 2 Your 100 grand is making 5 grand a year. At least now your 105 spends like 96, not 100 spends like 91.

Speaker 2 And so I say that because just a couple of years ago, ago a cd was half a percent half a percent and so it's insane they're offering 5.1 percent in something that's backed by wells fargo bank american chase well it's actually backed by the fed exactly fdic insured and so could something happen sure wells fargo could go bankrupt if that happens you got way more stuff to worry about yeah if the fed goes bust at uh your your cd will be the least you exactly ammunition becomes the currency exactly all right so the point of that was at least invest something even if it's in something really low risk getting you some percentage back because because your money literally spends less and less year after year after year.

Speaker 1 All right, Matt.

Speaker 2 On the investing side, you've had these options and then you've taken, you've taken charge. You've done it.
You've done real estate, cryptocurrency, cannabis, medical, et cetera. Yes.

Speaker 2 When someone's considering what they want to invest into, how can they study, learn, decide? Like, how do they consume content?

Speaker 2 Like, what would you say to someone that wants to decide what they're going to invest into when they do have some money?

Speaker 1 Well, what should they invest into?

Speaker 2 No, just what do they decide?

Speaker 1 How to decide.

Speaker 1 So I think you need to become an expert into whatever you're going to invest into. And, you know, when we were younger, we didn't have access to free information like we do today.

Speaker 1 Like, I mean, literally, if you want to be disciplined and sit on the internet all day, you can learn, you can become an expert, a genius in anything, right? Just on YouTube alone.

Speaker 1 We didn't have that. Also, you can go find industry experts through networking and start asking them questions and becoming friends with them.

Speaker 1 But

Speaker 1 I think not knowing what you're investing in can be a recipe for disaster.

Speaker 1 And I wouldn't like, you know, I've invested, I, okay, so my wealth advisor has, I think he manages like 20 billion and he's got like, I don't know, 500 clients. And he said, I am the highest,

Speaker 1 I have the highest risk for appetite by far out of any of his clients, which I don't know.

Speaker 1 I just feel like I'm very confident in my decisions and I, I'm always willing to bet on myself in my assessments of what I think the future is going to end up being.

Speaker 1 But if you're just dealing with 20,000 to invest or 50 or 100, don't be investing in startup companies and these things that are like, if it hits, you know, it's like a 20X.

Speaker 1 But if it doesn't hit, you're going to zero. Invest in things that are like more of a known commodity, like the S ⁇ P 500 index, right?

Speaker 1 Like that's returned, what, 11% per year for like the last hundred years.

Speaker 1 And it's like clockwork. And these big, huge companies and hedge funds like BlackRock, they hire an army of analysts to do all the work for you.

Speaker 1 Like you literally just have to buy one index and you're like, you basically know you're going to have 11% compounding year over year. So that's like almost a sure bet.

Speaker 1 If the S ⁇ P 500 collapses, again, it's not going to be that you're worried about. You're going to be trying to figure out how to eat.

Speaker 1 So that's safe.

Speaker 1 Bonds are extremely safe. Anything that's CD attached with the bank is extremely safe.
So you don't have to take huge risks. It's when you have...

Speaker 1 a big pool of money because you've been living below your means and you've been investing in things that aren't crazy risk Now you have a big pool of money. Now you start taking big risks.

Speaker 1 All right, I'm going to take 20% of my portfolio or 30% or whatever it is and go into these crazy investments. But if one hits, maybe I did a seed round investment in Uber.
You're done. Right.

Speaker 1 So now it becomes about managing your wealth portfolio and making sure you don't lose everything versus how do I get there.

Speaker 2 So we've had a lot of friends come and go through money.

Speaker 1 Yeah. It's actually like, we should do a documentary about that because it's so crazy to watch.

Speaker 2 It is wild to watch. Yeah.
Some of them have had big exits or gotten big contracts or gotten big deals or mergers, partnerships, athletes, influencers, celebrities, musicians, everyone in between.

Speaker 2 We've watched it happen, sadly, over and over and over. What do you think the biggest reason is that a lot of people that make money end up going bankrupt?

Speaker 1 So the things that I've kind of observed over time is people that

Speaker 1 weren't raised in a money type of family, they're not taught how to manage money, how to manage risk, how to handle large sums of money.

Speaker 1 So most of the people that I've I've seen that have made large sums of money that didn't have the proper training from their parents, basically they broke a generational curse with their family and they leveled up big time.

Speaker 1 I think they see these big, huge numbers that they've made, whether it's 5 million or 10 million or 85 million or 130 million. They're like, all right, I just made it and this is never running out.

Speaker 1 So now they have a full staff, they have an entourage,

Speaker 1 and money actually goes a lot faster than you think, you know, and they're paying for these lavish trips trips and they're paying for all their friends and they have 22 cars and they have six houses, but then they don't realize the upkeep on all the houses.

Speaker 1 They don't realize that each dinner and lunch can cost $10,000, $20,000, $30,000, $40,000. They don't realize that they got to pay taxes on all this stuff every single year.

Speaker 2 And

Speaker 1 it's the same thing with the pro-athletes, right? Like our friends are, they're in different industries, but it's a similar

Speaker 1 sort of events. These kids that have no training in how to invest their wealth are just flying by to see their pants pants and they don't put any away for a rainy day for two reasons.

Speaker 1 They think they're going to hit it big again

Speaker 1 and they

Speaker 1 just don't think those big numbers are ever going to go away.

Speaker 2 So I think that there's three main reasons why people that make a lot of money end up going broke or bankrupt.

Speaker 2 We've heard the famous statistic, 85% of NFL athletes go bankrupt within five years of leaving the league. That is terrible.
I hate it. I think about it all the time.

Speaker 1 It's painful.

Speaker 2 It's frustrating because it's fixable and curable. Here's the three reasons I think that it happens.
One is information.

Speaker 2 We grew up, they didn't teach us about money in high school or college or anywhere. We weren't even allowed to talk about it with our parents or our friends.
It was rude to talk about it.

Speaker 2 So information was a big factor in why a lot of people don't know what to do with money, kind of like what Matt just mentioned. Two, their circle.
It's very expensive.

Speaker 2 Very expensive overhead-wise.

Speaker 2 You hear the famous stories of like the MC Hammer, Alan Iverson, Evander Holyfield. These are legends that had $100, $200 million, $300 million dollars in our living apartments.
Zero. Wild.
Zero.

Speaker 2 And mostly because of their overhead. They would roll 20 deep, 40 deep, 50 deep, 100 people in their entourage, and they're paying rents, mortgages.

Speaker 2 You're like, oh, it's only two grand here, five grand here, 30 grand here, 10 grand here, two grand here.

Speaker 1 Times up by 30. This shit adds up.
By 40.

Speaker 2 Yeah. By 50.
For months and months and years and years, it adds up real quick. And third is they don't know how to say no.

Speaker 2 This can get really difficult.

Speaker 2 And sometimes we have to have a hard discussion when a friend or family member asks for money, they they don't know how to say no friend or family member says hey invest into my thing here give me a quarter million they don't know how to say no that's a bad idea no you don't know how to run an operation no you don't have a business plan no you don't have financials like they can't say no and you think oh it's only 100k 200k dan you said that they lost 100 million but 100k 200k 10 20 30 times and a bunch of mortgages and rents and apartments and cars and 2k 4k 5 10 10 and then buying presents for 100 people a year and oh it's only 300 bucks a present not times 100.

Speaker 1 it's Louis Vuitton, it's 4K a present, right?

Speaker 2 Times I buy 100. Yeah.
And all of a sudden, because you can't, you're rich, why did you buy, you can't buy them a hundred dollar thing. That'd be $4,000.

Speaker 1 That would hurt your ego and your image, right?

Speaker 2 And so these three things are what I think about when people end up having these huge financial issues is lack of information, which is frustrating for our society.

Speaker 2 That's why the Money Mondays podcast literally exists.

Speaker 2 The circle that's around them, and the ability to say no.

Speaker 1 All right, Matt.

Speaker 2 Third and final category, giving it away. Let's talk about charity.
Why do you think it's important for humans themselves and for their family to consider doing more charity work?

Speaker 1 So I grew up,

Speaker 1 you know,

Speaker 1 very modestly, I would say,

Speaker 1 to put it nicely.

Speaker 1 And so I thought that, you know, I would pin up posters of Lamborghini Kuntalks, and there's that famous picture with the house and the boats sitting out in front with the helicopter and the cars.

Speaker 1 And I would tack these up on my wall with the thumbtacks. And so

Speaker 1 I just saw how many problems lack of money created in my ecosystem and so I associate I'm like oh well if you're rich it fixes everything right and it makes all your problems go away and so when I started to make a lot of money first and foremost I wanted to flip the middle finger to everyone who doubted me but as you get older and more mature

Speaker 1 you start to feel sorry for people and I started to live with guilt.

Speaker 1 I'm like, why do I have like these children, you know, their parents can't afford to feed them, but why do I have five cars you know why do I have 200 pairs of shoes still in the boxes you know what I mean like it the guilt starts to wear on you

Speaker 1 and I think helping people that are less fortunate because you're very fortunate for many circumstances I think it really helps you feel a lot better about your situation Last question, I asked this very often, and I didn't get to ask you when we filmed together last time because it was way too hot in Miami.

Speaker 2 It was like 105 degrees. Every time I asked this question, I've never gotten the same answer, and I don't think I'm going to get the same answer today.

Speaker 2 If you were to have children, and you're going to live a lot longer than most people because you're

Speaker 1 biohacks everything.

Speaker 2 So let's say it's 100 years from now, 120 years from now, you've got bionic arms and bionic kidneys, and you've got all the peptides, and you live to 150 years old, but you have children.

Speaker 2 And let's say Matt Morgan has $1 billion. Maybe you'll have two, three, four billion.
Let's just use a billion dollars.

Speaker 2 What percentage of $1 billion does Matt Morgan leave to his two children?

Speaker 1 So I would probably leave

Speaker 1 10% of it, but there would be so many... I will create the craziest trusts

Speaker 1 and things attached to that trust. Like that will, they will have to achieve so many hurdles to get access to that money.
Because I've seen what just giving access to young people,

Speaker 1 what it does to the human being, and it turns them into monsters. So my kids, they really won't see a lot of money until they're probably late 30s, early 40s.
And they're going to have to show

Speaker 1 with many achievements of why they deserve to have that money. And the other 90% will go to animals.

Speaker 2 Animals? Yeah. That's awesome.
Yes. Anyway, protecting the animals?

Speaker 1 I love all animals, to be honest with you.

Speaker 1 I just, I don't know. It just pains me to see how some people treat animals.
So

Speaker 1 my goal is to do, you know, something similar to what you have.

Speaker 1 Just,

Speaker 1 over time, a complete animal rescue for wild and domestic animals.

Speaker 2 You can build a house right there.

Speaker 1 We might have to start buying up this whole valley. No problem.
But no, you're already steps ahead of me of what my goal is as I get older.

Speaker 2 So the concept here at the Wild Jungle, what Matt is referencing, it's Wild Jungle, W-Y-L-D. You guys can check it out on Instagram.
It's obviously with our co-host, The Real Tarzan.

Speaker 2 We're averaging 200 million views a month for Wild Jungle to showcase animal preservation. And most of our 209 animals, I think 180 of them are rescues.

Speaker 2 which amazing and the number is growing because they're having a lot of babies and so we just had a lot of babies come out this and last week in particular um but the concept of the wild jungle is to help animals for that very reason like matt said and so for you guys out there in your town in your city think about you don't have to necessarily have money but what if you could spend time or energy and help the local animal sanctuary or what if you could help with the adoptions maybe you can't adopt or you can't afford to adopt them what if you could help promote a dog that needs adoption or a cat that needs adoption think about in your community Everyone like has time, whether you have money or not.

Speaker 1 Maybe you have 200 friends on Facebook, maybe you have 100 followers on Instagram, but if everyone just posted that animals need to be adopted,

Speaker 1 the network effect of that is crazy, right?

Speaker 1 The other day I live in Las Vegas and

Speaker 1 I have quite a few followers, but I posted that the Humane Society was overflowing with

Speaker 1 pets that just got abandoned, basically, or just people leaving at the front door.

Speaker 1 And so they were literally setting up temporary kennels to hold all these dogs and they a bunch of people post ended up posting but they I think five or six hundred pets got adopted in one day

Speaker 1 yeah so wow and I think I think that the perspective is changing like animals have so much emotional intelligence and they don't deserve to be abandoned or locked up in cages like they're they have feelings and like there's so many videos and like studies that show that so I have parrots and like they're like my little kids so I just I don't know I'm a big

Speaker 1 animals are helpless to a certain extent they need humans to make ensure that they live a quality life so I don't feel sorry for humans because they can do something about it animals not so much so I think they need all the help they can get all right guys check out the real Matthew Morgan check out Matthew Morgan across social media

Speaker 2 mostly Instagram Matthew Morgan you can check him out on Instagram other platforms as well

Speaker 2 please visit us at the moneymondays.com liking commenting subscribing all those things help a lot as you notice we fund this ourselves we don't do ads i'm not reading commercials to you guys.

Speaker 2 I'm not opposed to brand deals.

Speaker 2 I've just been avoiding it for the last year and a half because I want to keep a very clean-cut podcast for you so you can listen through in under 40 minutes on your way to work or on your way during a workout.

Speaker 2 So, make sure to check out Matt Morgan across social media. Visit us at themoneymondays.com and we will see you guys next Monday.

Speaker 1 Thanks, y'all. Appreciate it.